Go Getter Marketing Group Services Guide

We Empower.

We Lead.

We Connect.

That’s a Go Getter.

About Us Meet Our Team Chris L. Williams Chief Executive Officer @gogetterteam linkedin.com/in/gogetterteam Sonja C. Williams Director of Marketing linkedin.com/in/sonjacrystal @sonjacrystal Kyion Williams Director of Events linkedin.com/in/kyionwilliams Marika Dye Social Media Strategist linkedin.com/in/cmarika @marika2motivate

Timeline

We Empower. We Lead. We Connect. That’s a Go Getter.

We live by our motto because it is truly our belief. Our clients view us as a reliable, trustworthy resource that operates like their “in-house” marketing department. And we strive to exceed our client’s expectations each day.

We are a culture of passion, high standards, integrity, and we like to mix in a little fun. We believe in creating intimate business relationships that best service the needs of our clients.

Go Getter Marketing Group, Inc. is a full-service marketing agency headquartered in Atlanta, Georgia. We specialize in working with small businesses, Fortune 1000 companies, and government agencies to maximize growth opportunities by traditional and digital outreach to local markets. We provide services across multiple industries, prepared to service the growing marketing needs of today’s business owners.

Our team boasts over 35 years of experience ranging from marketing, sales, corporate negotiations, and event development/execution for major corporations such as KimberlyClarke, Gap Inc., Eli Lilly, IBM, Eaton Corporation, and The U.S. Department of Transportation. You can expect high quality results, on-time delivery, and status updates for any marketing projects that we manage. We go above and beyond expectations to ensure an excellent experience for each and every client.

2008 Go Getter Marketing Group, Inc. was founded and first company website launched

2009 Primary services offered marketing consulting and management, branding, web and graphic design

2010 Social media strategy services launched along with content writing and development services

Our Core Services Marketing Campaigns

Social Media

Experiential Marketing

Brand Development

Marketing campaigns offer your business the ability to have a fully integrated strategy for increased, consistent visibility for your brand. Marketing campaign services we offer include:

A carefully executed social media strategy can increase brand awareness and generate leads for your business. Social media services we offer include:

Your brand must be seen to be known. Experiential marketing services effectively incorporate your brand into local events for higher visibility with relevant audiences. We also plan and execute branded events that are specific to your brand or industry. Services we offer include:

Establishing a strong brand takes strong visuals accompanied by strong messaging that create emotional connections with your audience. We offer a variety of brand development services that include:

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Marketing Project Management Marketing Consulting Email Campaigns Google Adwords Campaigns Digital Advertising Brand Placement Content Development Website Makeovers Graphic Services Press Releases

2011 Increased digital marketing services offering PPC ads, viral marketing and video marketing

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Social Media Strategy Social Media Policies Social Media Management Social Bookmarking Strategy Content Development Facebook Advertising Profile Set-Up Video Syndication Viral Marketing Campaigns

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Brand placement services Creative Event Development Brand Ambassador Placement Event Marketing Sponsor and Vendor Coordination Event Management Event Production

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Corporate Identity: Logo, Business Cards, Web Design, and Brochure Development Professional Bio Brand Auditing Brand Messaging Brand Awareness Strategies Customer Surveys Loyalty Programs

2012 Experiential marketing services launched to key customers

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“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.�

Quote by Laura Fitton, OneForty

Marketing Campaigns and Social Media When working with clients who have multiple needs, we launch integrated marketing campaigns to ensure your brand is visible in multiple ways.

Our marketing campaigns typically leverage traditional marketing methods such as events, sponsorships, press releases, and customer loyalty programs with digital marketing methods such as pay per click advertising, social media, monthly email campaigns, and landing page development.

Our Social Media services provide ongoing support to a variety of companies.  We post status updates on social networks such as Twitter, Facebook, and LinkedIn to increase your brand’s voice.  We monitor and respond to friends and fans.  We customize your social networking profiles to match your brand.  We strategically grow your Twitter following with relevant connections.  We increase YouTube or Vimeo views through syndication.

Our marketing campaigns are typically billed on a monthly basis or by each phase of the project. Social media services are bundled and paid by monthly rates. Discounts apply to long-term agreements.

Industries We Have Serviced  Financial and Tax Services  Insurance Services  Legal Services  Residential Real Estate  National Authors and Speakers  Human Resources & Staffing Agencies  Healthcare Practices  Mental Health Practices  Federal Government  State Government  Non-profit organizations  Restaurant and Retail  Corporate Events

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“When it comes to getting loyal customers, you must be seen to be known.�

Experiential Marketing and Brand Development Experiential marketing is a platform that allows new and existing customers the opportunity to engage and interact with your brand products and/or services in sensory ways. This type of marketing can provide your brand with data to enhance or maintain its current product or service level. Creating personal experiences helps people connect to your brand and produces raving fans for your product or service. Loyal customers are built through experiences.

The actual term "Experiential Marketing" signifies the actual customer experience with your brand product and/or service that generates sales and increases brand perception and awareness.

Sample Events            

Brand Awareness Events New Product Launches Charity Fundraisers Corporate Activation Corporate Functions Customer Appreciation Events Grand Openings Government and Municipal Events International Events Membership Drive Events MLM Networking Events Political Fundraisers and Awareness Rallies

All events are strategically planned to ensure your brand is at the forefront and you are capturing a return on investment. We fully manage your event or become an integrated part of your team to execute our strategy.

Brand Development Services When launching your brand or redeveloping the brand strategy, we take a very meticulous approach.

In many instances we start with a brand audit to assess your brand from A to Z, which is then followed up by developing and implementing an action plan geared specifically toward the enhancement of your brand.

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“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.�

Quote by Darren Rowse, ProBlogger

Our Approach

Project Management 

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We provide ongoing project management services over your company’s advertising and marketing initiatives.

You are assigned a dedicated account manager to communicate with your team for ongoing support.

Our team provides strategic oversight and planning, ongoing consultation, rate negotiation as needed, and budget management.

Project management services are billed monthly and discounts are provided for long-term agreements.

Custom Campaigns 

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We often customize our services to match up with the needs and demands of your business.

Custom campaigns can be designed to include a mix of services from brand development to email campaigns and experiential marketing.

Before initiating the project, we develop an outline of services that will be offered along with a general plan.

We often take a phased approach to working on major, ongoing projects.

Services can be billed monthly or by each phase.

Accountability 

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To manage the success and return on projects, we work with your team to establish specific metrics.

At your discretion, we can schedule weekly, bi-weekly, monthly, or quarterly meeting to discuss project updates and success.

We often use increases in web traffic, increases in sales, and increases in customer engagement as direct measures of how successful our initiatives are.

Reports can be provided upon request to keep track of successful initiatives.

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“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.�

Quote by Fanny Brice, Entertainer

Our Clientele Here’s a partial listing of the clients we work with and partner with.

Our Reach Go Getter Marketing Group has an extensive network that reaches an audience of over 100,000 individuals in Metro Atlanta. Our access reaches professional and social consumers through a variety of methods including email marketing campaigns, Facebook, and Twitter. We utilize a local approach to putting your brand in front an Atlanta audience based on your desired audience.

Additionally, our network extends into other major U.S. cities such as San Francisco (more than 25,000 reach) and Washington D.C. (more than 50,000 reach). Upon request, we can also reach audiences in Birmingham and Charlotte.

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“Great wisdom not applied to action and behavior is meaningless data.”

Quote by Peter Drucker, Drucker Institute

Speaking, Workshops, and Training Events Our executive team at Go Getter Marketing Group is available for bookings to speak at local and national workshops and conferences.

We strongly believe in educating entrepreneurs or departments within larger organizations so that they are not only equipped with a deeper knowledge on how to grow their brand, but they can position themselves to take action.

In addition, Go Getter Marketing Group hosts it’s own workshops for small groups, corporate training, and more.

Past Workshops We Presented At: 

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Federal Interagency Training and Planning Group National Black MBA Entrepreneur Institute Emory Druid Hills Rotary Club Clark Atlanta University Fall Conference Alpha Kappa Alpha Small Business Seminar Private Practice Workshop for Therapists SavvyPreneur Seminar & Expo MyTrueBiz Entrepreneur Summit

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Cross-Marketing Your Business: Online and Offline Marketing Efforts Setting a Marketing Budget How to Monetize Your Biz Social Media: Facebook, LinkedIn, Twitter Local Marketing and How To Get Found on Google Online Lead Generation for Small Business Owners Branding Your Small Business Email Marketing Do’s and Don’ts The Anatomy of Your Website Additional Topics Upon Request

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Contact Us: Go Getter Marketing Group, Inc. PO Box 8885 Atlanta, GA 31106 Phone: (404) 532-9842 Fax: (678) 261-1724 Email: info@gogettergroup.com Website: www.gogettergroup.com