COMMITTEE UPDATE
IBBA ANNUAL COMMITTEE MEETING REPORTS | PROMOTIONS COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Joe Fuller, Wade Fisher, Shiloh Hall, Lisa Neal, Andrew Scamardo, Kurt Trammell IJBBA Board Members Present: Payge Dupre, Jacob Jones Staff Present: Jessie England Summary: • Chairman Joe Fuller updated the committee on the 2020 advertising and promotion spending and the 2021 promotion budget was presented. • The committee discussed the distribution plan for the upcoming Frontline Beef Producer magazine, which is designed to inform commercial producers about the benefits of Brangus. • Dave Hetzel with Cross Timbers Marketing, LLC presented the new ad campaign to the committee. Hetzel’s presentation included marketing efforts moving forward for both traditional and digital media. • Fuller and Hetzel presented the committee with plans to update the IBBA website to match the new ad campaign. This will include short clips produced by Cross Timbers that will be used on social media. | MEMBERSHIP AND EDUCATION COMMITTEE - JANUARY 11, 2021 | Members Present: In-coming Chairman Brandon Belt, Beth DeSalvo, Megan Greenwood, Belinda Lavender, Wendy Sneed IJBBA Board Member Present: Casey Harper Staff Present: Jessie England Summary: • The committee discussed the inventory of the current available resources for education, promotional material, merchandise, and trade show set-ups. • Chairman Brandon Belt updated the committee on current membership packets. Discussion followed on updating and future distribution of the material. • The committee discussed creating and offering leadership training programs for members interested in becoming a board member or committee person. | SHOW COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Allen Goode, Gary Buchholz, Don Cox, Mark Koehl, Kody Lucherk, Sandra Marvel, Traci Middleton, Mark Perry, Sharee Sankey, Callie Scott, Katy Knox Wunderlich IJBBA Board Members Present: Kendra Bull, Briana Hicks Staff Present: Lori Edwards 30
March 2021
Summary: • Chairman Allen Goode provided an overview of The International Show, to be held in Waco, Texas. With the cancellation of the Houston Livestock Show and Rodeo Open Shows, the IBBA National Show will be relocated to The International event, March 23-27, 2021. • Sandra Marvel updated the committee on the cancellation of the Florida State Fair and proposed the Florida National Point Show be relocated to the Osceola County Fair in Kissimmee, Florida on February 15 and 16, 2021. Traci Middleton moved to accept the committee’s recommendation on relocating the Florida National Show to Kissimmee, Florida, Mark Perry seconded. The motion carried. • Goode opened discussion on the 2021 “Be a Champion” fundraising campaign and appointed a sub-committee of chairwoman Traci Middleton, Mark Perry, and Don Cox. • The committee reviewed the procedure to update the IBBA official judges list for the 2021-2022 show year. Mark Perry moved to add the three presented individuals with resumes to the IBBA official judges list, Traci Middleton seconded. The motion carried. • Goode opened discussion for the 50th Brangus Futurity event. Sub-committees were appointed for the pen show, banquet, and historical display. | INTERNATIONAL COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Allen Goode, In-coming Chairman Marcos Borges, Dr. Claudio Fioretti, Dan Marvel, Wendy Sneed, Garrett Thomas, Buck Thomason Guests Present: Adrianne Borges, Beth DeSalvo, Phillip DeSalvo, Jose Ramirez, Milton Villareal Staff Present: Macee Prause Summary: • Chairman Allen Goode gave an update on the recent data exchange with John Genho and the Mexico Brangus Breeders Association aimed toward a combined genetic evaluation database. • Marcos Borges proposed a genetic marketplace of information available to all Brangus cattlemen. Discussion followed. Staff will investigate updating the international section of the GoBrangus.com website. • Borges proposed updating translation and educational
