March 2021 Brangus Journal

Brangus MARCH 2021

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March 2021

There is strength in numbers. Bred and raised by us. For you.

We are the largest registered breeder in the United States.

And, on any given day, our customers select through hundreds of bulls and females and find the right fit for their programs.

Everything we sell was born and raised on one location and we stand behind all that we do.

www.srrbrangus.com

Crockett and Navasota, Texas

936.624.2333

STRENGTH IN NUMBERS.

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CON TACTS 8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com IBBA BOARD OF DIRECTORS President Allen Goode, Texas 1st Vice President Vern Suhn, Kansas 2nd Vice President Jeremy Jackson, Arkansas Secretary/Treasurer Mike Weathers, Texas East Region Trey Cuevas, Purvis, Mississippi treycuevas3@yahoo.com Chris Heptinstall, Oneonta, Alabama cgstall@yahoo.com Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com Rob Singleton, Seville, Florida singletons2002@yahoo.com Texas Region Lee Alford, Caldwell, Texas alfordcattle@aol.com Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com Allen Goode, Mabank, Texas allen@triocattle.com Mike Weathers, Columbus, Texas mikeweathers@msn.com West Region Troy Floyd, Roswell, New Mexico tfloyd@leaco.net Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com Greg Romans, Vale, Oregon romansbrangus@yahoo.com Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com At-Large Randy Schmidt, M.D., Texarkana, Texas doctorrand@me.com

IBBA STAFF Executive Vice President Darrell Wilkes, Ph.D., dwilkes@gobrangus.com Controller Brian Sadvosky, bsadovsky@gobrangus.com Director of Registry Jessie England, jengland@gobrangus.com Director of Genomics and Research Macee Prause, mprause@gobrangus.com Director of Member Services & Marketing Lori Edwards, ledwards@gobrangus.com Product Manager Andrew Sicotte Jr., asicotte@goregstr.com Office Manager and Registry Assistant Mandie Garza, mgarza@gobrangus.com BRANGUS PUBLICATIONS, INC. STAFF Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343 Brangus Journal Publications, Inc. Editor Lighthouse & Co. Communications editor@gobrangus.com IJBBA DIRECTORS OF YOUTH ACTIVITIES Tyler and Jessica Dean tylerwdean@gmail.com, 405-867-1421 IBBA COMMITTEE CHAIRMEN Awards Shiloh Hall, Okmulgee, Oklahoma Breed Improvement Randy Schmidt, M.D., Texarkana, Texas Commercial Marketing Craig Green, Floral, Arkansas Finance Mike Weathers, Columbus, Texas International Marcos Borges Jr., Wharton, Texas Long Range Plan Tracy Holbert, College Station, Texas Membership Brandon Belt, Gatesville, Texas Promotion Joe Fuller, Willow City, Texas Show Gina Gill, Beckville, Texas

INTERNATIONAL BRANGUS AUXILIARY BOARD President Brenda Brull, Atchison, Kansas 1st Vice President Tina Gardner, China Spring, Texas 2nd Vice President Ginger Pritchard, McLoud, Oklahoma Secretary Mary Beth Farris, Tuscola, Texas Treasurer Janet Greuel, Brooks, Georgia Historian Jodi Jackson, Waco, Texas INTERNATIONAL BRANGUS FOUNDATION BOARD President Bill Davis, Concord, Arkansas Vice President Brandon Belt, Gatesville, Texas Secretary/Treasurer Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Oneonta, Alabama Tracy Holbert, College Station, Texas Steve Densmore, Bryan, Texas INTERNATIONAL JUNIOR BRANGUS BOARD 2020-2021 IJBBA Board of Directors President Jacob Jones, Stillwater, Oklahoma Ex-Officio Kendra Brull, Atchison, Kansas Queen Casey Harper, Haines City, Florida Director Samuel Belt, Gatesville, Texas Director Lauren Burton, Atlanta, Texas Director April Villarreal, Brookshire, Texas Director Payge Dupre, Kathleen, Florida Director Briana Hicks, Danbury, Texas Director Brook Langford, Lawton,

Oklahoma Director Cassidy Eramo, Brandon, Florida Director Jaxon Allen, Haworth, Oklahoma

Brangus MAR CH 2 0 2 1

Cover photo by Next Level Images

MEMBER OF

@gobrangus | #gobrangus 4

March 2021

Inside photos by Emily Stribling, Jessica White, Lori Edwards, and Next Level Images

TBBA

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Brangus MARCH 2 0 2 1 / VO LU M E 6 9 / I S S U E 2

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March 2021

IN EVERY ISSUE 8 PRESIDENT’S PERSPECTIVE 10 ASSOCIATION BRIEF 11 FRIENDS WE WILL MISS 11 IBBA FACTS IN A FLASH 14 EXECUTIVE CORNER 52 REPRODUCTION REPORT 60 CATTLEFAX TRENDS 64 THROWBACK JOURNAL 66 SERVICE DIRECTORY 66 STATE DIRECTORY 72 CALENDAR 73 ADVERTISING INDEX

FEATURED

18 LEADING FOR THE GREATER GOODE The IBBA’s newly elected president, Allen Goode, is

leading the charge for change to a better association.

24 CATTLEMEN’S CONGRESS OPEN, PEN, AND JUNIOR SHOW RESULTS 30 IBBA ANNUAL COMMITTEE MEETING REPORTS

Reports from the IBBA Breed Improvement,

Commercial Marketing, Finance, International, Long

Term Planning, Membership and Education, Promotion,

and Show Committees, alongside the Regstr Ad

Hoc Advisory Committee map out the year’s plan for the association.

36 THE KEYS TO HIGHLY SUCCESSFUL BULL SALES

The components of a successful sale can be boiled down to leadership, breeding, and marketing.

42 FROM BOOTS TO BRANGUS: SUCCESS IN EVERY ARENA

The IBBA 2020 Breeder of the Year Award was given to Joe and Nancy Cavender, Cavender Ranches of Jacksonville, Texas. Together, the Cavenders have seen success from their western retail store to a leading Brangus seedstock operation.

52 WHERE ARE THEY NOW?

Past Brangus scholarship recipients build upon solid foundations to make career successes possible.

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PRESIDENT’S PERSPECTIVE

OPTIMISM IS MY BIAS!

by Allen Goode, International Brangus Breeders Association (IBBA) president

Optimism is my bias! While rewarding in many ways, agriculture and the beef industry can be challenging at times to say the least. However, when we choose to approach each day with optimism, challenges become opportunities. When we choose to find solutions, rather than just identifying problems, we set a course for ourselves as individuals, businesses, and an association that will find us in a stronger position.

I am humbled and honored by the opportunity to serve as your president this year. I hold tremendous respect for every one of our members, for your skills as cattlemen and cattlewomen, and deep admiration for the years and lives of commitment to the Brangus breed and the association.

Our year has started fast and strong with the IBBA Annual Membership Meeting in Oklahoma City, Oklahoma at the Cattlemen’s Congress. On the IBBA Board of Directors, we welcome the return of Greg Romans to represent the Western Region and installed two new directors in Trey Cuevas from the Eastern Region and Randy Schmidt in the At-Large seat. I want to extend appreciation to the retiring directors – Darrel Law and former President Doyle Miller. I can assure the membership that your board of directors works diligently and deliberately for the greater good of our association to make us strong and in a position to deliver the services and tools that you, as a breeder, need to be successful in your business.

At the annual meeting we bestowed three honors to Brangus breeders who have positively impacted the Brangus breed: Commercial Producer of the Year, Gundy Cattle Co., Brent and Sandra Gundy, Breeder of the Year, Joe Cavender, Cavender Brangus and Pioneer of the Year, Doug Williams.

Our breed stands better today because of the stewardship and dedication of these Brangus breeders.

The committees of the IBBA are the forums that will make this year a success. All of the standing and ad hoc committees are led this year by chairmen and chairwomen that wholeheartedly accepted their roles. They have a vision

for what they want to achieve and an agenda to do it. Every committee is filled by members who are passionate about the specific tasks of their committees and have a determination to make a positive contribution to the IBBA and our great breed.

It is in our committees that solutions to challenges are found, where lasting programs are developed, and the future of our breed is set.

The IBBA has long been a leader in the Brangus world.

Perhaps, more than ever, we are in a position to elevate the Brangus breed to a higher level in the global purebred industry.

We are and will be leveraging our technology to form alliances for joint genetic evaluations. We are fostering new associations in emerging countries and proposing cross border collaborations that open up opportunities for all Brangus breeders.

Beef is in demand! A result of the pandemic that now steers our outlook as producers, is that, as families and consumers spend more time at home cooking, beef is their preferred protein source.

Beef is recognized to be a consistent, high quality product. Our Brangus cattle and genetics are part of, and contributors to this, thanks to the generations of IBBA breeders studying genetics and generations of measuring advancements. This is resulting in our Brangus cattle growing in demand across the purebred and commercial industry due to the focus of our breeders. Our Brangus females are the crown jewels of the industry. Our Brangus bulls are proving themselves to sire the end product that is wanted by feeders, packers, and ultimately the consumer. The IBBA’s Long Range Strategic Plan is the road map that the board and the executive leadership are following to further develop our cattle, prove our genetics, and increase the industry recognition of them.

Brangus, Red Brangus, and Ultra cattle are the ties that bind us together. There is a place for everyone in the IBBA and in our future. Whether you are a seedstock or commercial producer, junior or senior, lifelong cattlemen or new to the industry, you are a vital member of the Brangus breed and your association. If we all seek to contribute with optimism, together we will find solutions to today’s challenges and ideas from which we can build an exciting and prosperous future.

BRANGUS, RED BRANGUS, AND ULTRA CATTLE ARE THE TIES THAT BIND US TOGETHER. THERE IS A PLACE FOR EVERYONE IN THE IBBA AND IN OUR FUTURE.

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March 2021

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ASSOCIATION BRIEF

ASSOCIATION BRIEF

2021 IBBA BOARD OF DIRECTORS AND OFFICERS SEATED The 2021 IBBA Board of Directors election results were announced January 12, 2021 at the International Brangus Breeders Association (IBBA) Annual Meeting held during the Cattlemen’s Congress in Oklahoma City, Oklahoma. Serving a three-year board term, newly elected members included Trey Cuevas, Purvis, Mississippi of the East Region and Randy Schmidt, M.D., Texarkana, Texas representing the At-Large seat. Reelected to the board for new terms included Allen Goode, Mabank, Texas of the Texas Region and Greg Romans, Vale, Oregon of the West Region.

The new board members join current board members Chris Heptinstall, Oneota, Alabama, Jeremy Jackson, Gentry, Arkansas, and Rob Singleton, Seville, Florida of the East Region; Lee Alford, Caldwell, Texas, Mary Douglass, Seguin, Texas, and Mike Weathers, Columbus, Texas of the Texas Region; and Troy Floyd, Roswell, New Mexico, Shiloh Hall, Okmulgee, Oklahoma, and Vern Suhn, Eureka, Kansas of the West Region.

Officer elections were set as President Allen Goode, Mabank, Texas; 1st Vice President Vern Suhn, Eureka, Kansas; 2nd Vice President Jeremy Jackson, Gentry, Arkansas; and Secretary/Treasurer Mike Weathers, Columbus, Texas.

IBBA BREEDER, PIONEER, AND COMMERCIAL PRODUCER OF THE YEAR AWARDS ANNOUNCED The 2020 IBBA Breeder of the Year, Pioneer of the Year, and Commercial Producer of the Year Award winners were announced January 12, 2021 at the IBBA Annual Meeting held during the Cattlemen’s Congress in Oklahoma City, Oklahoma. The 2020 IBBA Breeder of the Year Award was given to Joe Cavender, Cavender Ranches of Jacksonville, Texas. The 2020 IBBA Pioneer of the Year Award was presented to Doug Williams, L&W Cattle Co. of Mocksville, North Carolina. The 2020 IBBA Commercial Producer of the Year Award was given to Bar G Ranch, Brent and Sandra Gundy of Walker, Missouri.

BRANGUS BREEDERS MAKE BEEF MAGAZINE’S SEEDSTOCK TOP 100 LIST Four Brangus breeders have made the 2021 Top 100 Seedstock Breeders list, annually published by BEEF Magazine. Congratulations to Yon Family Farms of Ridge Point, South Carolina; Salacoa Valley Farms, Fairmount, Georgia; GENEPLUS Brangus, Lamar, Missouri; and Blackwater Cattle Company, Lake Park, Georgia. The Top 100 list is determined by number of bulls sold annually and ranked amongst all registered cattle breeds in the United States. Breeds and breed composites represented by breeders in the Top 100 list included: Akaushi, Angus, Balancer, Braford, Brahman, Brangus, Charolais, Gelbvieh, Hereford, Limousin, 10

March 2021

Limflex, Maine Anjou, Piedmontese, Red Angus, SimAngus, Simmental, South Devon, Stabilizer, and Ultrablack.

NEW IBBA COMMITTEE CHAIRMEN NAMED Yearly, the IBBA president appoints new committee chairmen to serve a one-year term leading the committees of the association. President Allen Goode announced his committee chairmen selection for the 2021 year as the following: Breed Improvement-Chairman Randy Schmidt, M.D., Texarkana, Texas; Commercial Marketing ChairmanCraig Green, Floral, Arkansas; Finance Chairman-Mike Weathers, Columbus, Texas; International Chairman-Marcos Borges, Wharton, Texas; Long Range Planning ChairmanTracy Holbert, College Station, Texas; Membership and Education Chairman-Brandon Belt, Gatesville, Texas; Promotion Chairman-Joe Fuller, Willow City, Texas; and Show Chairwoman-Gina Gill, Beckville, Texas.

TEXAS BRANGUS BREEDERS ASSOCIATION SPRING SPECTACULAR SALE The Texas Brangus Breeders Association (TBBA) hopes you’ll join us for the annual TBBA meeting and Spring Spectacular Sale in Salado, Texas. A conference call-in phone number will be provided for those unable to attend the annual meeting in Salado. Be watching your TBBA email for that call-in information.

The TBBA Spring Spectacular Sale will be held on Saturday, April 3. A select group of Brangus and Ultra cattle from some of the most respected herds in the breed will be offered in the sale. The sale will be streamed live on DVAuction for online bidding.

TBBA ANNUAL MEETING AND SALE SCHEDULE Friday, April 2, 2021, Tenroc Ranch, Salado, Texas 8:00 a.m. Sale cattle arrive 4:00 p.m. TBBA Board Meeting 6:00 p.m. TBBA General Membership Meeting 7:00 p.m. Dinner Saturday, April 3, 2021, Tenroc Ranch, Salado, Texas 8:00 a.m. Cattle available for viewing, breakfast burritos and coffee available 10:00 a.m. TBBA Spring Spectacular Sale Check out and load out will be post sale OKLAHOMA BRANGUS ASSOCIATION SPRING SALE The Oklahoma Brangus Association (OBA) Spring Sale is moving back to Ada, Oklahoma! The sale will be held March 20, 2021 at the Southern Oklahoma Livestock Auction. The OBA will be offering Brangus and Ultrablack bulls and females. Most consignments will have weights and

ultrasound information, plus DNA and parent verification recorded with IBBA. Brangus-influenced commercial female consignments of high quality are always welcomed. The OBA always welcomes progressive new members to join and be a part of our progressive group. OBA hosts a spring and fall sale each year and supports the junior Brangus programs. For sale information and/or membership information contact Mike Vorel at vorelfarms@gmail.com or 405-826-6959. Further information can be found on our website www.okbrangus.org.

SOUTHEAST BRANGUS BREEDERS ASSOCIATION (SBBA) 2020 JANET GREUEL SCHOLARSHIP AWARD WINNERS On behalf of Norma Sword, the Southeast Brangus Breeders Association (SBBA) Youth and Scholarship Committee chair, the SBBA is proud to announce two winners for the 2020 SBBA Janet Greuel Scholarship, Kayla Walker of Horton, Alabama and Trevor Haney of Hope Hull, Alabama.

Walker is a junior at Auburn University majoring in animal science, with plans to attend veterinary school and she was recognized as the Alabama Cattlewoman’s Cowgirl of the Year for 2020. Haney is currently a freshman at Mississippi State University (MSU) double majoring in agricultural education-leadership and animal dairy science. He made the MSU President’s List his first semester. Both are familiar to many in the SBBA and IBBA with their active participation, respectfully representing the Brangus breed for many years.

The SBBA is also pleased to announce the new SBBA Youth and Scholarship Committee chair, Alexis Heptinstall.

After many years of dedication and devotion to the SBBA, Norma Sword has announced her resignation as the committee chairman, and Heptinstall has volunteered to fill the position.

We will be updating the scholarship application forms to reflect Heptinstall’s contact information soon.

Congratulations to all, and from the SBBA family, we want to say thank you so very much to Mrs. Norma for your dedication, devotion, love, and service to the SBBA. We cannot thank you enough, you are a once-in-a-lifetime treasure and we have been truly blessed with your footprints on our hearts.

Everyone, please take a moment and reach out and congratulate these winners, but especially send a card, write an email, or make a call and thank Sword for her loyalty and never-ending commitment to the youth of the association.

Norma Sword, 545 Scott Road, Williamson, Georgia 30292, ccnfarm@aol.com, or 770-227-9241.

FRIENDS WE WILL MISS Carl Rugg, 68 years old of College Station, Texas passed away on December 25, 2020.

A native of New York, Rugg was born to Gordon and Charlotte Rugg in Buffalo, New York. He learned the value of hard work from his

father and was still working actively at the time of his passing.

As a young boy in the Buffalo area, he trapped muskrat, hunted, and worked in the family dairy business. This was the start of a career in the cattle industry where he was known, loved, and respected by his many clients both in the U.S. and abroad.

He received his undergraduate degree from Cornell University and earned his master’s degree at Colorado State University in bovine reproductive physiology. He worked for Ankony Genetic Center, Elgin Breeding Service, and established the sire collection service for Granada. He founded Bovine Elite, an internationally recognized semen marketing company in 1991. Bovine Elite also conducted several AI schools throughout the year and Rugg was always very involved in these schools. He owned and operated the company until his passing.

For many years, Rugg was an avid motorcyclist. In one two-year period, he rode through all 48 states in the contiguous United States. He was a skilled rider of Harley Davidson motorcycles and spent much of his free time riding throughout Texas and the Rocky Mountains with his friends.

Later in life, he became a competitive shooter and participated in many matches. He was a lifetime member of the National Rifle Association and collected many beautiful handguns and rifles. He was an avid golfer and was the driving force behind the Texas A&M Beef Cattle Short Course Golf Tournament, which has awarded over $30,000 in scholarships over the years.

Rugg was diagnosed with leukemia in 2013 and he often said he would never have survived the disease and the treatments, without the support of his wife Penny, who survives him, along with their family, Christopher Moore and his wife, Ashley; Matthew Moore and his wife, Stephanie; and Shannon Steward and her husband, Matthew. He is also survived by their grandchildren Laynie Moore, Kelsie Moore, Westin Moore, Brooklynn Moore, and Quinnley Steward. He is survived by his siblings Myrna Jean Rugg and her husband Richard Cronn; Denise Settle and her husband Greg Settle; Betsy McGinn and her husband Bryan McGinn; and Lynette Bartlett and her husband Paul Bartlett. He was preceded in death by his parents.

Services were held at Hillier Funeral Home, College Station, Texas, on January 22.

IBBA FACTS in a flash in the past 60 days

23 New Senior Members 12 New Junior Members 6 New Associate Members 2,804 New Female Registrations 2,081 New Bull Registrations 1,905 New DNA Submissions

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1ST ANNUAL SPRING BULL SALE

FRIDAY, MARCH 12, 2021 Cavender’s neChes river ranCh neChes river ranCh road • JaCksonville, TX

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March 2021

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MARK YOUR CALENDAR: SATURDAY, APRIL 24, 2021 100 REGISTERED FEMALES 550 COMMERCIAL FEMALES

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Updated

EXECUTIVE CORNER

REGISTRATION PREFIXES

by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president The International Brangus Breeders Association (IBBA) Board of Directors recently approved some changes to the prefixes used to categorize cattle in the IBBA registry. These changes are based on recommendations from the IBBA Breed Improvement Committee and are designed to reduce the proliferation of new prefixes that simply complicate the prefix process while contributing nothing to the genetic progress for Brangus, Ultra, and Certified cattle.

The prefixes that concern most IBBA members are the mainstream prefixes as follows: • R - Black Brangus • RR – Red Brangus • UB – Ultrablack (UB1 and UB2) • UR – Ultrared (UR1 and UR2) • C – Certified (quarter, half, and three-quarter blood Brahman X Angus) • EB, EA, and ER – enrolled Brahman, Angus, and Red Angus, respectively None of the above prefixes have been changed or redefined. Below is a summary of the prefixes which have been redefined or renamed.

BP: BRANGUS PREMIUM - DISCONTINUED AND REPLACED TO SOME EXTENT WITH THE NEW BB PREFIX (BRANGUS BUILT) BP animals were defined as a first-generation cross between an R or RR prefix animal and any other bovine. The primary utility of the BP prefix has been to provide recording documentation on such cattle so that they can be shown, mostly by junior members. EPDs are not calculated for BP animals and will not be calculated for BB animals.

The use of the word “premium” may imply that such cattle are superior to “regular” Brangus, which could be misleading considering that no genetic information of any kind is required on the other parent of a BP animal.

Therefore, the prefix is being changed to BB (Brangus Built) and is the first-generation cross between a commercial animal and a registered Brangus, Red Brangus, Ultrablack, or Ultrared.

Animals that currently have a BP prefix will retain that prefix moving forward so as not to jeopardize their eligibility to show, which would be a burden on many junior members.

The BP prefix will no longer be applied to newly recorded animals. Most will receive a BB prefix.

IBBA will take the steps necessary to inform the various 14

March 2021

shows of these changes so that our junior members can continue to breed and show cattle without issues.

BO: BRANGUS OPTIMIZER – REDEFINED The BO prefix has been applied to animals resulting from the mating of a black or red Brangus with a registered animal enrolled from any breed registry other than Angus or Red Angus. The other breed could literally be anything so long as they have a registration paper. Imagine the mix of animals that could be out in the marketplace being called Brangus Optimizer when there is absolutely no restriction on what the other breed can be. A Brangus-Jersey cross would be a Brangus Optimizer. A Brangus-Pinzgaur cross would be a Brangus Optimizer. As the IBBA Breed Improvement Committee was discussing this issue, we could not come up with a single explanation of how this was helping to build the market for Brangus genetics. In fact, the entire BO program was described by one committee member as, “the abyss of BO.” This is a pretty good description of what it has been.

Moving forward, the BO prefix will be used only for animals comprised of Angus (red and black), Brahman and any conceivable mix of Brahman and Angus. For example, the mating of an Ultrablack-1 to a Certified half-blood would produce a BO progeny. This is an animal that is theoretically about 39% Brahman and 61% Angus, which is close to the theoretical Brangus composition of 37.5% Brahman, and 62.5% Angus (3/8 and 5/8). All ancestors in a BO pedigree must be registered. BO animals, mated to other BO animals, will produce BO progeny. BO animals will be included in genetic evaluation and will receive EPDs. BO females will be subject to Total Herd Reporting (THR) assessment.

ENROLLED ANIMALS - OTHER THAN ANGUS, RED ANGUS, AND BRAHMAN WILL ALL BE TREATED AS COMMERCIAL Few IBBA members may realize that IBBA has a history of enrolling just about any breed of cattle that someone can think of. This is a time-consuming task and the fee that is charged for this doesn’t even cover the staff time of doing it.

These are genetically irrelevant animals. Such enrolled animals are not treated as registered animals except in the sense that, under the old rules, they could be mated to a Brangus to produce a Brangus Optimizer.

Moving forward, we will continue to enroll such animals that are registered with another breed association, but we (continued on page 16)

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EXECUTIVE CORNER (continued from page 14)

will not enroll their entire pedigree since it is meaningless anyway. We will continue to enroll entire pedigrees for Angus, Red Angus, and Brahman. Such enrolled animals, except for Angus and Brahman, will not receive EPDs. When they are used as a parent, they will be treated as a commercial animal and will thus produce a progeny that is commercial unless they are mated to a Brangus or Ultra (red or black), which would make the progeny a BB – Brangus Built.

ULTRABLACK PENDING (UBP) AND ULTRARED PENDING (URP) These prefixes were approved earlier by the board, based on the recommendation of the IBBA Breed Improvement Committee. They apply to animals that are less than 50% Brangus. Such animals would be created if a breeder mated Ultra females to an Angus bull, for instance. Such animals can be the parent of Ultrablack or Ultrared progeny if the percent Brangus in the progeny rises above 50%. EPDs will be computed on these animals, and UBP and URP females are subject to THR assessment.

WHY IS THIS SO COMPLICATED, AND WHY ARE THE CHANGES BEING MADE NOW? DON’T WE HAVE MORE IMPORTANT THINGS TO DO? The myriad of prefixes in play at IBBA are complicated and we are attempting to simplify and streamline the process and, importantly, to stop the proliferation of prefixes for genetically irrelevant cattle. The simple fact that Brangus originated as a composite of three breeds (Angus, Red Angus, Brahman) makes the process much more complicated than, for instance, the process at the Angus Association where the only way to get a registered Angus is to have two registered Angus parents. Period.

Bringing the Regstr program up to full speed is the number one priority at IBBA and this is part of that task.

The prefix changes detailed above are part of reprogramming the registration process in Regstr. We have reached the point now in the rebuild of Regstr where we are going back to the features that “kinda work” and reengineering them in a modern software platform that will run efficiently and accurately.

TUESDAY, MARCH 23 8:00 a.m. Begin move-in for Brahman, Beefmaster, and Brangus 5:00-8:00 p.m. Brahman cattle check-in 6:00 p.m. All cattle must be in place WEDNESDAY, MARCH 24 9:00 a.m. Brahman weights and measures 10:00 a.m. Beefmaster cattle check-in 2:00 p.m. Brangus cattle check-in 6:30 p.m. The International Show Opening Ceremonies THURSDAY, MARCH 25 10:00 a.m. Brahman Annual Meeting 10:00 a.m. Brangus weights and measures 10:00 a.m. Beefmaster Open Show, Extraco Show Pavilion HOTEL ROOM BLOCKS ALL ROOM BLOCKS LISTED UNDER THE INTERNATIONAL HILTON WACO: $139....................................... 254-754-8484 113 South University Parks Drive, Waco, Texas 76701 HOME2 SUITES BY HILTON: $99........................ 254-752-4400 2500 Bagby Avenue , Waco, Texas 76706 RESIDENCE INN SOUTH: $110........................... 254-294-4586 2424 Marketplace Drive , Waco, Texas 76711 HOTEL INDIGO: $136/$164.............................. 254-754-7000 211 Clay Avenue, Waco, Texas 76706

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March 2021

FRIDAY, MARCH 26 8:00 a.m. Brahman Female Show and Group Classes, Coliseum 10:00 a.m. Brangus Female Show, Extraco Show Pavilion 12:00 p.m. Begin move-in for Braford 8:00 p.m. All Braford cattle must be in place SATURDAY, MARCH 27 10:00 a.m. Brahman Bull Show, Coliseum 10:00 a.m. Brangus Bull Show, Extraco Show Pavilion 11:00 a.m. Braford cattle check-in 7:00 p.m. Genetic Edge XXVI Sale, Extraco Events Center SUNDAY, MARCH 28 8:00 a.m. Braford Open Show, Extraco Show Pavilion 8:00 p.m. All cattle must be off grounds

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FEATURE ARTICLE

Goode

LEADING FOR THE GREATER

by Mollie Dreibrodt

P

assionate. Enthusiastic. Intelligent. Visionary.

These are all words that have been used to describe Allen Goode, the newly elected International Brangus Breeders Association (IBBA) president.

And while he is now well-known and respected throughout the Brangus breed globally, his roots in agriculture actually began outside of Brangus.

A SOUTH TEXAS UPBRINGING “I grew up in San Benito, Texas, actively involved in 4-H and FFA,” Goode said. “I showed steers, heifers, and hogs and was active in leadership roles in both organizations.”

This upbringing, rooted in a community and organizations that fostered an understanding of and appreciation for agriculture at a young age, ultimately led Goode to Texas A&M University on a scholarship from the Houston Livestock Show and Rodeo.

At Texas A&M, Goode received his bachelor’s in animal science. As an undergraduate student, he was active in the Saddle & Sirloin organization, serving as chairman of the Saddle & Sirloin Futurity for two years and winning Champion Beef Cattle Showman at the Little Southwestern – a tradition of the Texas A&M Animal Science Department. In addition to his leadership and involvement in Saddle & Sirloin, Goode was also a member of the livestock judging team.

In fact, it was through relationships he established as a member of the judging team – and a shared appreciation for a Red Brangus heifer named Daphne – that led Goode to the Brangus breed.

THE FORMATION, EVOLUTION, AND EXPANSION OF TRIO CATTLE In 2004, Goode, alongside his life partner Scott Whittall, fellow judging team member Cheramie Viator, and friends Damon and Jill Acord, formed TRIO Cattle with the

purchase of their foundation female, Dos XX’s Miss Maria 112/4, otherwise known as Daphne, named by the Acord’s daughter, Allie.

“Early on, we recognized the importance that Brangus and Red Brangus cattle could bring to the beef industry.

And we realized the opportunity for us to have a positive influence, specifically in Red Brangus,” Goode said. “With the 112/4 female as our foundation, we set out to bring a new perspective to the Red Brangus breed. Our goal was and still is to produce seedstock and genetics that combine quality phenotype with true genetic performance.”

For Goode, the desire to become elite emphasized the need to learn as much as he could from as many breeders around the world as possible. He has seized every chance through the IBBA, International Red Brangus Breeders Association (IRBBA), and other Brangus breed events and activities to do just that.

“Attending the last five World Brangus Congress events has introduced me to Brangus breeders from across the globe,” he said. “I quickly learned how much opportunity existed for expanding Red Brangus and Brangus genetics internationally and the importance, impact and performance that these cattle have beyond the U.S.” Over the years and generations of cattle, TRIO has vastly expanded its genetic footprint – and breed impact – around the Brangus world. So far, TRIO genetics have been exported to four continents and 12 countries.

Foundation cattle in the herd, like 112/4, III Miss Fancy 175/4, Lazy 3 Statesman 100S, and CX Tanque 23/T led to the production of internationally renowned genetic contributors, including TRIO’s Yucatan 175Y, TRIO’s Wildfire 175W, TRIO’s ER Zamy 175Z2, SJCC TRIO’s CEO 175C5, TRIO’s ER Cortez 175C6, and TRIO’s Aristotle 175A, just to name a few.

To date, TRIO Cattle has claimed 10 IBBA National

“THE IBBA BOARD OF DIRECTORS IS COLLECTIVELY WORKING FOR THE SUCCESS OF EVERY MEMBER AND BREEDER. THERE ARE NO INDIVIDUAL AGENDAS, AND OUR SHARED INTEREST IS WHAT DRIVES US TO PROMOTE OUR BREED AND GROW OUR MEMBERSHIP.” -ALLEN GOODE, IBBA PRESIDENT

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March 2021

FEATURE ARTICLE Grand Champion titles, eight IBBA Reserve National Grand Champion titles, four Show Heifer and Show Bull of the Year awards, and five Show Dam and Show Sire of the year awards. This success is due in large to “Team TRIO,” the partners and extended family who have contributed over the years to developing TRIO Cattle to reach to their full genetic potential. Jessica Maxwell in Ponder, Texas, has been an instrumental member of this team through her involvement in and management of the program.

A COMMITMENT TO THE BREED As his cattle operation has grown, Goode’s involvement in the industry has also expanded through leadership in the IBBA, the IRBBA, as well as memberships in the Texas Brangus Breeders Association (TBBA) and National Cattlemen’s Beef Association (NCBA).

He has been a member of the IRBBA Board of Directors since 2007 and a vice president since 2017, serving on the IRBBA Marketing and Scholarship Committees. He also serves on the board for the IRBBA Memorial

Scholarship Foundation.

“As I became more involved in the IRBBA it was right around the time that the organization was becoming more integrated with IBBA,” Goode said. “I wholeheartedly believed that joining forces would give both organizations and breeds, more opportunity for expansion and growth and I wanted to be involved in this.”

This desire for involvement and engagement led to Goode’s active participation in the IBBA over the last seven years. He has served as chairman of the Show Committee and the International Committee, as a member of the Long Range Strategic Planning Committee and has represented IBBA as a delegate to FIBRA (Federation of International Brangus Associations). He has also been a member of the Membership and Education and Breed Improvement Committees.

Since 2018, Goode has served on the IBBA Board of Directors and he is proud of the unique perspective he brings to the board and association.

“My involvement and business in the breed represents some aspects of the broader Brangus breed that are typically less represented on the national level,” said Goode. “I think this unique perspective allows the IBBA to truly do what it is intended to – serve the greater good of Brangus breeders everywhere.” (continued on page 20)

19

FEATURE ARTICLE

(continued from page 19)

A VISION FOR SERVICE, OPTIMISM, AND GROWTH Now, as he steps into the role of IBBA president, service – and the bigger picture – are at the root of his leadership style.

“A key role of being a leader is the ability to facilitate thoughts and ideas and collaborate to develop solutions for challenges and issues that will arise,” said Goode. “We, the IBBA, have a shared vision, identified through our Long Range Strategic Plan, and the most important objective of my tenure as president will be to facilitate the implementation and execution of this wide reaching plan.”

Short term, there are challenges and immediate opportunities that rise to the top of Goode’s to-do list for the association.

“First, we need to continue to address the development and rollout of Regstr,” he said. “This has been a frustration for all members, myself, the board and staff alike for some time.

We have a process and committee in place now that have identified the priorities and set the timeline for the major components of the program to be fully launched. The board is working closely to support our executive vice president and staff. Members should be confident that we will continue to build and improve our programs, tools, and processes for the benefit of them. Programs like Regstr continuously evolve and improve. Once fully launched, Regstr is going to be an asset to the IBBA in many ways, for our members and associations across the Brangus world.”

Also of vital importance, Goode wants to reinvigorate member enthusiasm and optimism, which he believes will, 20

March 2021

in turn, increase registrations and demand for Brangus, Red Brangus, and Ultra genetics in all aspects of the beef cattle industry globally.

“Beef is in high demand, and growing. Brangus are the optimum choice for an American beef breed,” Goode said.

“Our females are fertile, have longevity, and are the ultimate mothers. Our bulls have all of the traits needed by cattlemen and are siring the types of calves that will perform in the feedyard and provide the beef product that consumers want.”

This shared belief in the value of the Brangus breed will guide all decisions under his helm.

“The IBBA Board of Directors is collectively working for the success of every member and breeder,” Goode said. “There are no individual agendas and our shared interest is what drives us to promote our breed and grow our membership.

The greater good is truly our mantra.”

Along the way, he hopes to pay forward the knowledge, support, and mentorship he has received from the breeders and educators who have inspired him.

“My involvement in our great breed has given me relationships of a lifetime from all over the world,” Goode said. “I have immense respect and admiration for the cattlemen and cattlewomen who I have had the privilege to work side-by-side with – in pastures and in our associations.

They have taught me so much about cattle as living genetic creatures, our industry as vital to the global economy, and the value of lifelong relationships. The honor of serving as president is an opportunity to continue to learn from and serve my fellow IBBA members and Brangus breeders around the world.”

FEATURE ARTICLE

“Allen, in addition to being a great friend, represents our brand and is a fundamental part of Brangus genetics development, with more than 15 years of experience producing truly outstanding Brangus cattle. He is passionate about the breed, his virtues, and is a worldwide promoter of Brangus cattle.”

– Victor DeLeon, Mexico

“Allen’s passion for Brangus cattle is incredible. He loves to travel, both domestically and internationally, to promote our breed. Domestically, he understands that we have to continue to strengthen our performance and genomic database, grow relationships with those who can help increase Brangusinfluenced feeder calf value, and at the same time build our leadership base for the future of IBBA. Internationally, he has first-hand experience with customers and knows there are big opportunities for IBBA members. He is willing to listen to breeders of all sizes and sees the Brangus breed as one, irrelevant of hide color. All of this combined will lend to his success as IBBA president. I look forward to him helping strengthen our association, membership, and breed.”

“From observation and working with Allen in the past on the IBBA Board of Directors and Long Range Planning Committee, he is always very passionate, dedicated, and enthusiastic about what he does. It is apparent that he has a great desire to make all aspects of the breed better and keeps an open mind to the improvement of all IBBA programs for the betterment of the breed. I appreciate his ability to communicate with membership and look forward to serving on the board under his leadership in 2021.”

– Vernon Suhn, Suhn Cattle Co., Eureka, Kansas

“Allen Goode embodies the very best of what the seedstock industry can be.

Intelligent, thoughtful, professional, and honest – the Brangus community, in the U.S. and worldwide, is blessed to have him at the point of the arrow.”

– PJ Budler, International Business Manager, Trans Ova Genetics

– Cheramie Viator, National Marketing Manager, Westway Feed Products and Owner, Lazy 3 Cattle

“Allen is the Brangus man across the world. Promoting and showing some of the finest cattle I have seen, he is an excellent breeder. I had the opportunity to do business with him a few times, and he’s a professional pleasure to work with every time.”

– Ignacio Llano, Paraguay 21

22

March 2021

23

SHOW RESULTS

OPEN SHOW

LOCATION: Oklahoma City, Oklahoma

Grand Champion Female TCR Marilyn 302G2 Triple Crown Ranch, Angleton, Texas

Reserve Champion Female LR Ms Brooklyn 38G12 Maddox Hartmann, Falls City, Texas Lucherk Cattle, Poth, Texas

Grand Champion Red Female KTS Ms Jenna 135H2 KTS Cattle, New Ulm, Texas KO’s Cattle Service, Waxahachie, Texas

Reserve Champion Red Female KTS Ms Barbara 23H KTS Cattle, New Ulm, Texas KO’s Cattle Service, Waxahachie, Texas

Grand Champion Ultra Female GRT Ms Preview 889G10 GKB Cattle Co., Waxahachie, Texas

Reserve Champion Ultra Female MCC Gypsy 1028G Maxwell Cattle Company, Ponder, Texas

FEMALE DIVISIONS Junior Heifer Calf Champion: 2 Hearts Guilty Pleasure 74H, Two Hearts Brangus, Seguin, Texas Reserve Junior Heifer Calf Champion: RAFTER L One Wish 150H6, Lucherk Cattle, Poth, Texas Senior Heifer Calf Champion: DDD Miss Wall Street 20G4, Villa Ranch, Brookshire, Texas Reserve Senior Heifer Calf Champion: GKB Miss Tank 804H3, GKB Cattle Co., Waxahachie, Texas Summer Yearling Champion Heifer: TCR Marilyn 302G2, Triple Crown Ranch, Angleton, Texas Reserve Summer Yearling Champion Heifer: RSCC Ms Victoria, Tyler Towns, Bryan, Texas Yearling Champion Heifer: LR Ms Brooklyn 38G12, Maddox Hartmann, Falls City, Texas & Lucherk Cattle, Poth, Texas

Reserve Yearling Champion Heifer: SB Ms Hotshot 924G3, Scamardo Brangus, Bryan, Texas Senior Champion Heifer: TCR Hit It Fergie 1214F1, Triple Crown Ranch, Angleton, Texas Reserve Senior Champion Heifer: MP Miss Ultimate Source 38F, MP Brangus, Waco, Texas RED FEMALE DIVISIONS Red Junior Heifer Calf Champion: KTS Ms Jenna 135H2, KTS Cattle, New Ulm, Texas & KO’s Cattle Service, Waxahachie, Texas Red Reserve Junior Heifer Calf Champion: KTS Ms Barbara 23H, KTS Cattle, New Ulm, Texas & KO’s Cattle Service, Waxahachie, Texas Red Senior Heifer Calf Champion: KTS Ms Fiona 124G, KTS Cattle, New Ulm, Texas & KO’s Cattle Service, Waxahachie, Texas

Grand Champion Red Cow-Calf Pair BPB Ruby Red 377F1 Matthew Trey Shipp, Aubrey, Texas

24

JUDGE: Cary Crow Bryan, Texas

March 2021

CATTLEMEN’S CONGRESS OPEN SHOW

SHOW RESULTS

Grand Champion Bull ACC Harold 674H3 Allen Cattle Company, Crockett, Texas

Reserve Champion Bull MC Trust Fund 95H2 Mill Creek Land & Cattle, Puryear, Tennessee

Grand Champion Red Bull MCR Turbo 600/9 McDonald Ranches, Bryan, Texas TRIO Cattle & Genetics, Mabank, Texas

Reserve Champion Red Bull VILLA’S First Hombre 71G Villa Ranch, Brookshire, Texas

Grand Champion Ultra Bull GKB Yucatan’s Conquest 476F7 GKB Cattle Co., Waxahachie, Texas

Reserve Champion Ultra Bull OCR Fortune 487F Allen Cattle Company, Crockett, Texas

Red Reserve Senior Heifer Calf Champion: Sendero’s Galaxy 59G8, Sendero Red Brangus, Laredo, Texas & TRIO Cattle & Genetics, Mabank, Texas Red Summer Yearling Champion Heifer: Ms MBJ-JM Gata 236G, MBJ Ranch, Wharton, Texas Red Yearling Champion Heifer: Sendero’s Glamorous 67G, Sendero Red Brangus, Laredo, Texas & TRIO Cattle & Genetics, Mabank, Texas Red Reserve Yearling Champion Heifer: CX Ms Legends Dream 71G, Villa Ranch, Brookshire, Texas Red Senior Champion Heifer: IH Ms. Sidney 81F2, Indian Hills Brangus, Cranfills Gap, Texas & TRIO Cattle & Genetics, Mabank, Texas ULTRA FEMALE DIVISIONS Ultra Junior Heifer Calf Champion: SUHN’s Ms Businessline 416H49, Emily Jackson, Gentry, Arkansas Ultra Reserve Junior Heifer Calf Champion: SANKEYS Royal Lady 392H, Sankey’s 6N Ranch, Council Grove, Kansas Ultra Senior Heifer Calf Champion: WL Miss Shady Lady 701G, Briana Hicks, Danbury, Texas Ultra Reserve Senior Heifer Calf

Champion: JJ Ms Currency 675G, Emily Jackson, Gentry, Arkansas Ultra Summer Champion Heifer: MCC Gypsy 1028G, Maxwell Cattle Company, Ponder, Texas Ultra Yearling Champion Heifer: GRT Ms Preview 889G10, GKB Cattle Co., Waxahachie, Texas BULL DIVISIONS Junior Bull Calf Champion: ACC Harold 674H3, Allen Cattle Co., Crockett, Texas Reserve Junior Bull Calf Champion: MC Trust Fund 95H2, Mill Creek Land and Cattle, Puryear, Tennessee Senior Bull Calf Champion: DDD American Dream 150G18, MP Brangus, Waco, Texas & Lucherk Cattle, Poth, Texas Reserve Senior Bull Calf Champion: Sankey’s Ranchero 108G, Sankey’s 6N Ranch, Council Grove, Kansas Yearling Champion Bull: SB The Godfather 804G1, Scamardo Brangus, Bryan, Texas Reserve Yearling Champion Bull: Mr L Reload 157G2, Lucherk Cattle, Poth, Texas & Maddox Hartmann, Falls City, Texas Senior Champion Bull: ACC Fearless 674F3, GKB Cattle Co., Waxahachie, Texas, & Allen Cattle Co., Crockett, Texas

RED BULL DIVISIONS Red Junior Bull Calf Champion: MCC Hot Shot 72H, Maxwell Cattle Co., Ponder, Texas Red Reserve Junior Bull Calf Champion: Broken A Hefner 841H, Broken A Ranch, Madisonville, Texas Red Senior Bull Calf Champion: VILLA’S First Hombre 71G, Villa Ranch, Brookshire, Texas Red Summer Champion Bull: Mr MBJ Guapo 124G2, MBJ Ranch & Mary A Ranch, Wharton, Texas Red Senior Champion Bull: MCR Turbo 600/9, McDonald Ranches, Bryan, Texas & TRIO Cattle & Genetics, Mabank, Texas ULTRA BULL DIVISIONS Ultra Junior Bull Calf Champion: MCC Hard On The Rocks 1149H, Maxwell Cattle Co., Ponder, Texas Ultra Senior Bull Calf Champion: JJ Currency 302G7, Emily Jackson, Gentry, Arkansas Ultra Senior Champion Bull: GKB Yucatan’s Conquest 476F7, GKB Cattle Co., Waxahachie, Texas Ultra Reserve Senior Champion Bull: OCR Fortune 487F, Old Colita Ranch, Colita, Texas & Allen Cattle Company, Crockett, Texas 25

SHOW RESULTS JUDGES: Steve Hudgins Hungerford, Texas Scott Sproul Isabella Oklahoma Kenneth Welch Jacksonville, Texas

Grand Champion Pen of Three Females TCR Georgette 302H4, TCR Maleficent 302H1, TCR Aurora 302H5 Triple Crown Ranch, Angleton, Texas

Reserve Champion Pen of Three Females MP Miss Final Beauty 767G5, MP Miss Impress 767G6, DDD Miss Ambrosia 150G22 MP Brangus, Waco, Texas

Grand Champion Pen of Three Red Females KTS Ms Barbara 23H, KTS Ms Dixie 800H, KTS Ms Hazel 307H KTS Cattle, New Ulm, Texas

Grand Champion Pen of Three Bulls MP Mr Hydro 767G3, MP Mr Final Source 767G1, MP Mr Final Word 789G3 MP Brangus, Waco, Texas

Thank You

CATTLE BARON SPONSORS GKB Cattle Co., Waxahachie, Texas MP Brangus, Waco, Texas

DROVER SPONSOR Triple Crown Ranch, Angleton, Texas 26

March 2021

The IBBA Show Committee would like to thank the following sponsors for sponsoring show awards at the first-annual Cattlemen’s Congress.

TRAIL BOSS SPONSOR Allen Cattle Co., Crockett, Texas Mill Creek Land & Cattle, Puryear, Tennessee McDonald Ranches, Bryan, Texas Scamardo Brangus, Bryan, Texas TRIO Cattle & Genetics, Mabank, Texas

COW HAND SPONSOR Indian Hills Ranch, Cranfills Gap, Texas KTS Cattle Co., New Ulm, Texas Sendero Red Brangus, Laredo, Texas Taylor Made Cattle Co., Lakeland, Florida

27

SHOW RESULTS JUDGE: Brandon Callis Minco, Oklahoma LOCATION: Oklahoma City, Oklahoma

Grand Champion Female LR Ms Brooklyn 38G12 Maddox Hartmann, Falls City, Texas

Reserve Champion Female DDD Sandra Dee 1252G Monty Eskew, Waxahachie, Texas

Grand Champion Red Female KTS Ms Dixie 800H Truitt Marks, Waxahachie, Texas

Reserve Champion Red Female CX MS Legends Dream 71G April Villarreal, Brookshire, Texas

Grand Champion Ultra Female SUHN Ms Businessline 416H49 Emily Jackson, Gentry, Arkansas

Reserve Champion Ultra Female MCC Gypsy 1028G Courtney Bell, Ponder, Texas

FEMALE DIVISIONS Heifer Calf Champion: RAFTER L Lexi Jo 157H, Eris Basey, Florence, Texas Reserve Heifer Calf Champion: RAFTER L One Wish 150H6, Maddox Hartmann, Falls City, Texas Junior Heifer Champion: TCR Aven 302G, Madelyn Eskew, Waxahachie, Texas Reserve Junior Heifer Champion: Ms L Dharma 820G13, Eris Basey, Florence, Texas Senior Heifer Champion: LR Ms Brooklyn 38G12, Maddox Hartmann, Falls City, Texas Reserve Senior Heifer Champion: DDD Sandra Dee 1252G, Monty Eskew, Waxahachie, Texas RED FEMALE DIVISIONS Red Heifer Calf Champion: KTS Ms Dixie 800H, Truitt Marks, Waxahachie, Texas Red Reserve Heifer Calf Champion: KK Miss Vision 317H9, Madison Fischer, Hempstead, Texas Red Junior Heifer Champion: Ms Sendero Galaxy 59G8, Courtney Bell, Ponder, Texas Red Senior Heifer Champion: CX MS Legends Dream 71G, April Villarreal, Brookshire, Texas 28

March 2021

ULTRA FEMALE DIVISIONS Ultra Heifer Calf Champion: SUHN Ms Businessline 416H49, Emily Jackson, Gentry, Arkansas Ultra Junior Heifer Champion: MCC Gypsy 1028G, Courtney Bell, Ponder, Texas Ultra Reserve Junior Heifer Champion: JJ Ms Currency 675G, Emily Jackson, Gentry, Arkansas

29

COMMITTEE UPDATE

IBBA ANNUAL COMMITTEE MEETING REPORTS | PROMOTIONS COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Joe Fuller, Wade Fisher, Shiloh Hall, Lisa Neal, Andrew Scamardo, Kurt Trammell IJBBA Board Members Present: Payge Dupre, Jacob Jones Staff Present: Jessie England Summary: • Chairman Joe Fuller updated the committee on the 2020 advertising and promotion spending and the 2021 promotion budget was presented.

• The committee discussed the distribution plan for the upcoming Frontline Beef Producer magazine, which is designed to inform commercial producers about the benefits of Brangus.

• Dave Hetzel with Cross Timbers Marketing, LLC presented the new ad campaign to the committee.

Hetzel’s presentation included marketing efforts moving forward for both traditional and digital media.

• Fuller and Hetzel presented the committee with plans to update the IBBA website to match the new ad campaign. This will include short clips produced by Cross Timbers that will be used on social media. | MEMBERSHIP AND EDUCATION COMMITTEE - JANUARY 11, 2021 | Members Present: In-coming Chairman Brandon Belt, Beth DeSalvo, Megan Greenwood, Belinda Lavender, Wendy Sneed IJBBA Board Member Present: Casey Harper Staff Present: Jessie England Summary: • The committee discussed the inventory of the current available resources for education, promotional material, merchandise, and trade show set-ups.

• Chairman Brandon Belt updated the committee on current membership packets. Discussion followed on updating and future distribution of the material.

• The committee discussed creating and offering leadership training programs for members interested in becoming a board member or committee person. | SHOW COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Allen Goode, Gary Buchholz, Don Cox, Mark Koehl, Kody Lucherk, Sandra Marvel, Traci Middleton, Mark Perry, Sharee Sankey, Callie Scott, Katy Knox Wunderlich IJBBA Board Members Present: Kendra Bull, Briana Hicks Staff Present: Lori Edwards 30

March 2021

Summary: • Chairman Allen Goode provided an overview of The International Show, to be held in Waco, Texas. With the cancellation of the Houston Livestock Show and Rodeo Open Shows, the IBBA National Show will be relocated to The International event, March 23-27, 2021.

• Sandra Marvel updated the committee on the cancellation of the Florida State Fair and proposed the Florida National Point Show be relocated to the Osceola County Fair in Kissimmee, Florida on February 15 and 16, 2021. Traci Middleton moved to accept the committee’s recommendation on relocating the Florida National Show to Kissimmee, Florida, Mark Perry seconded. The motion carried.

• Goode opened discussion on the 2021 “Be a Champion” fundraising campaign and appointed a sub-committee of chairwoman Traci Middleton, Mark Perry, and Don Cox. • The committee reviewed the procedure to update the IBBA official judges list for the 2021-2022 show year.

Mark Perry moved to add the three presented individuals with resumes to the IBBA official judges list, Traci Middleton seconded. The motion carried.

• Goode opened discussion for the 50th Brangus Futurity event. Sub-committees were appointed for the pen show, banquet, and historical display. | INTERNATIONAL COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Allen Goode, In-coming Chairman Marcos Borges, Dr. Claudio Fioretti, Dan Marvel, Wendy Sneed, Garrett Thomas, Buck Thomason Guests Present: Adrianne Borges, Beth DeSalvo, Phillip DeSalvo, Jose Ramirez, Milton Villareal Staff Present: Macee Prause Summary: • Chairman Allen Goode gave an update on the recent data exchange with John Genho and the Mexico Brangus Breeders Association aimed toward a combined genetic evaluation database.

• Marcos Borges proposed a genetic marketplace of information available to all Brangus cattlemen.

Discussion followed. Staff will investigate updating the international section of the GoBrangus.com website.

• Borges proposed updating translation and educational

COMMITTEE UPDATE materials.

• Outgoing chairman, Goode, introduced Borges as the incoming chairman for 2021.

• 2021 international events were discussed along with emerging markets to include in U.S. Livestock Genetics Export (USLGE) proposal. Staff will investigate having an international calendar on the GoBrangus site along with adding emerging markets to the USLGE grant. | BREED IMPROVEMENT COMMITTEE - JANUARY 11, 2021 | Members Present: Chairman Mark Cowan, in-coming Chairman Dr. Randy Schmidt, Pete DeLeeuw, Chris Heptinstall, Joy Reznicek, Andrew Scamardo, Vern Suhn, Mike Vorel, Brad Wright IJBBA Board Members Present: Jaxon Allen, April Villarreal Guests Present: Michael Allen DVM, Josh Brooks, Joe Cavender, Beth DeSalvo, Phillip DeSalvo, Brian Dickerson, Jeremy Jackson, Michael Neal, Garrett Thomas Staff Present: Darrell Wilkes, Macee Prause Summary: • The minutes of past meetings held via conference call on October 1, 2020 and December 30, 2020 were reviewed and approved.

• The committee reviewed and reaffirmed approval of a revised mating matrix which governs prefix assignment of progeny.

• The committee accepted an analysis by John Genho, Neogen, of BW EPD changes as sires moved from non-parent to parent status. BW EPD tended to decline as bulls became proven, which was viewed as positive because it reduces the odds of a virgin bull being represented as a calving ease sire but turning out not to be.

• A sub-committee was formed to look at the models for computing EPDs for Stayability, Longevity, Cow Weight, and Fertility Index. The sub-committee will

be chaired by Brad Wright with members Vern Suhn and Garrett Thomas.

• A sub-committee was formed to explore the options of expressing the Fertility Index and Terminal Index in dollar figures and the potential of developing an All Purpose Index. The sub-committee will be chaired by Randy Schmidt with members Pete DeLeeuw, Chris Heptinstall, and Andrew Scamardo.

• The committee reaffirmed certain registration and business rules to be included in Regstr coding as follows: o No transfer of inactive cows permitted o Cannot register or transfer calves to parent animals that were inactive during the THR year in which the calf was born o Cannot transfer calves with a DNA prefix, meaning they have disqualified parentage that is not yet resolved o Only the owner of a cow at progeny birth can register a natural service or AI calf to that cow; does not apply to ET calves where the embryos were purchased o Breeding agreement (through breeding information at the time of transfer or assigned breeding agreements) must be recorded to register natural service calves sired by a non-owned sire o Breeder of ET calves is the primary owner of donor at the time of flush unless the owner of record of the resulting calf is a part-owner (non primary) of the donor, then the breeder will be the same as the owner of the resulting calf o Under the proposed mating matrix, BO (Brangus Optimizer) prefix females are to be included in THR (continued on page 32)

31

COMMITTEE UPDATE (continued from page 31)

| COMMERCIAL MARKETING COMMITTEE - FEBRUARY 1, 2021 CONFERENCE CALL | Members Present: In-coming Chairman Craig Green, Brad Chisum, Jarod Kilcrease, Clint Law, Frank Lewis, Justin Matejka, Michael Neal, Tate Pruett, Davy Sneed, Kurt Trammel Guests Present: Allen Goode, Greg Romans Staff Present: Darrell Wilkes Summary: Chairman Craig Green welcomed the committee members. This is the first Commercial Marketing Committee meeting to be assembled in several years. The challenge is to create premium markets for Brangus feeder cattle and commercial Brangus females.

Members introduced themselves, which illustrated a very wide breadth of experience in the seedstock and commercial industries, and also a wide geographical representation, from Florida to Oregon, and from sub-tropical to desert environments.

A sample of the salient points presented by members: • Order buyers view Brangus as “eared crossbreds” • Many crossbred cattle are represented as Brangus but are not • The problem is not so much that feedlots consider eared cattle as less valuable, it’s the fact that order buyers bid the cattle lower because they can, traditionally.

• Verified programs that certify health protocols and genetic merit are continuing to grow and the premiums are increasing for such cattle compared to non-documented crossbreds. The IBBA should seriously consider developing a certified feeder cattle program.

The committee will meet monthly via conference call and will begin inviting outside advisors to consult with the committee; including progressive auction operators, order buyers, growyards, feedyards, PVP program managers, and others. The committee intends to conduct an in-person meeting and field trip in June to visit growyards, feedyards, and packers. |REGSTR AD HOC ADVISORY COMMITTEE - JANUARY 11, 2021 | Members present: Chairman Brad Wright, Mary Douglass, Cody Gariss, Jessica Hoerster, Jeremy Jackson, Lisa Neal, Rob Singleton, Mike Weathers Guests Present: Mark Cowan, Joe Fuller, Shiloh Hall, Michael Neal, Greg Romans Staff Present: Darrell Wilkes, Andrew Sicotte Summary: • Andrew Sicotte provided an overview of the new features to be completed in February, including: o Updated enrollment process, which will streamline the process and reduce errors in enrolled animal pedigrees o New transfer feature, including improved 32

March 2021

customer lookup and inclusion of breeding information on bred females that are transferred o Automatic assignment of DNA prefix for animals with parentage exclusions • Genetic propagation, which is the process of updating the carrier status of animals for the major genetic conditions, has been problematic due to duplicate and erroneous enrolled pedigrees, but an algorithm has been created to circumvent this problem with plans to push it forward in February.

• An improved registration module is the next big priority after genetic propagation and transfer. This will include use of the updated mating matrix and the associated prefix changes.

• In preparation for THR, new calf disposal codes will be uploaded so that members can have their inventories current before the preliminary assessment list is produced around June 1.

• The landing page in Regstr is to be reconfigured to have a sidebar with 5-7 main buttons with the specific features layered under each major button. This will allow the page to be more intuitive and easier to navigate.

• Staff will provide updates to the committee on the 1st and 15th of each month and Chairman Wright will schedule meetings as needed. | FINANCE COMMITTEE - DECEMBER 29, 2020 | Members Present: Chairman Mike Weathers, JC Bouse, Steve Densmore, Shiloh Hall, Jeremy Jackson Staff Present: Darrell Wilkes, Brian Sadovsky As a follow-up to a request by the IBBA Board of Directors for advice on the issue of late THR fees, the committee met specifically to discuss this issue. The committee agreed to recommend to the board that when THR invoices hit 90 days past due, all unpaid THR cattle will be deactivated, and a $10 fee per head will apply to reactivate them. | LONG TERM PLANNING COMMITTEE | The committee did not meet in Oklahoma City. A meeting will be scheduled in the first quarter of 2021. As per the prearranged transition plan, Bill Davis and Doyle Miller will rotate off the committee. Don Cox and Joe Cavender have agreed to serve as committee members in the upcoming year. Tracy Holbert agreed to serve another term as chairman, and Mark Cowan agreed to serve another term on the committee.

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The InTernaTIonal JunIor Brangus Breeders assocIaTIon

Presents

WHAT YOU NEED TO KNOW July 27 - August 1, 2021

Bell counTY eXPo Belton, texAs

Over

Scholarships  Premiums  Awards  Buckles  Banners

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HOTEL AccOmmODATIONS

these hotels are next to the expo. however, addItIonal rooM blocks have been Made at other propertIes. For A Complete list, go to WWW.JuniorBrAngus.Com/sHoWs.

La Quinta Inn & Suites

Expo Inn & Suites

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$99 / night

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Cut-off Date July 12, 2021

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Cut-off Date July 12, 2021

ImPORTANT DATES

ownership Deadline: may 31 early entry Deadline: may 15 late entry Deadline: June 1 (additional $25)

For More InForMatIon:

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www.juniorbrangus.com

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association

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FEATURE ARTICLE

Highly Successful THE KEYS TO

by Bob Hough Many people feel there is a great mystery on why one outfit’s bull sale is successful, while another fails. However, the components of a successful sale are actually straight forward, and can be boiled down to leadership, breeding, and marketing. The key to success is how well each of these are implemented and if they are prioritized in the correct order.

Those who master these components will dominate the market.

BE A LEADER When people are choosing a bull supplier—whether they are a commercial or seedstock customer—they are first and foremost choosing the people with whom they want to do business. Buyers are attracted to seedstock suppliers with a vision on how to build a profitable cow herd. Ones that also have a reputation for providing their customers with the pertinent data needed to make an informed decision and then stand behind their bulls once sold. Next, buyers are drawn to the reputation of the person’s bulls themselves and the logic of the breeding program from which they came. Ultimately, buyers are attracted to thought leaders not followers and it’s a common expression that people like to be led. So, one of the first questions for someone who seeks to be a highly successful seedstock operation is: Are you a thought leader or just following the crowd? Success comes to both the buyer and seller when the seedstock operation has a program that is recognizable and consistent year after year.

Seedstock managers also need to be well educated and up to speed on the latest science of cattle breeding. They can choose not to use one of the latest tools, but they need to have a logical, fact-based reason. The sad but true reality of the cattle business is the average commercial cow-calf producer that is making a living on their cattle is far more advanced in their knowledge of selection technology than your average seedstock breeder. Commercial cow-calf producers have businesses that deal in large gross sales but narrow margins.

These narrow margins mean their livelihoods can depend on taking advantage of all the technology available. This includes the science that helps custom fit genetically a commercial herd to a ranch’s unique matrix of environment, management, feed resources, and market. A seedstock supplier’s ability to design genetics that best fit this matrix of their customers are well on their way to success.

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March 2021

BULL SALES

BREED BETTER CATTLE Most breeders focus on how much they can sell their cattle for, but their first priority should be to breed better cattle and then see how much they can market them for. We are in a data driven world and if a trait is not quantifiable and repeatable, you cannot make genetic progress on that trait. Some of these traits will have genetic predictions and some will not, but they all can be measured in some form.

Sometimes that is categorical. For instance, the International Brangus Breeders Association does not have a disposition EPD, but it is a heritable trait which can be defined in a limited number of categories that will give their customers a good idea what to expect when they get them home. In terms of looks, cull any unsound animals and any that are too ugly to sell. Ugly is something each producer has to define, but after that let the bull buyers sort them out.

Today’s genetic predictions are more precise and reliable than a person could ever have imagined 20 years ago.

However, the statistics and methodology behind them has become ever more complicated and difficult to understand.

This difficulty to understand their underpinnings leads some producers to reject modern genetic predictions out of hand.

This is to the long-term detriment of their operation. Today’s genetic predictions give the best estimate of what the actual genetics of an animal are, while other forms of selection contain both genetics, as well as the noise of the environment.

The bottom line is for the traits that have objective genetic predictions, they should be used to design a producers breeding program regarding the traits they describe and then keep and cull based on production and performance.

MARKETING Many people who want to have successful sales think the place to start is marketing, but marketing is only truly effective once you have a clear vision for breeding cattle and the outstanding bulls that reflect that vision. You don’t start out seeing how much you can sell them for. Rather, the first place to start is by breeding better cattle based on a program that will draw people to come buy them with a well-coordinated marketing plan. Another key is you don’t set out to breed that one home run bull that will sell for an eye-popping amount to a fellow seedstock buyer. Design your

FEATURE ARTICLE breeding program, so the bulls will sell for an amount that will be profitable for you but still reasonable enough that your commercial buyer can make money. If you do this, some of those “eye-popping” bulls that will be desired by a seedstock producer will naturally rise up.

When developing your marketing plan, realize that your customers will have a wide range of ages, which results in them getting their information from a variety of sources.

Therefore, a well-designed marketing campaign needs to range from traditional print advertising to social media. Like the genetic predictions where it’s hard to understand how they are calculated, it is also difficult for any producer to have expertise in all the needed media. Therefore, it’s important to know when you need to bring in outside expertise and what you can handle internally. The key is that your marketing materials have a recognizable look that customers associate with your ranch and, convey in a few words, the essence of your philosophy. The ultimate goal is to tell in a very concise way how your cattle are bred to excel in a manner that will drive potential customers to more information and ultimately to spend money. One constant in commercial bull marketing is that breed magazines have special editions that go to an expanded list of past commercial bull buyers. For Brangus, the Frontline Beef Producer represents the most ideal target commercial audience.

KNOW WHEN TO BECOME A COOPERATOR As can be seen in the first three segments—leadership, quality, and marketing—there is a lot involved in having an elite sale where cattle command high prices. Most all seedstock breeders are top cattle managers that are expert at collecting large amounts of high-quality data. However, far fewer have a clear philosophy and vision of how to make their customers more profitable and sustainable through the

use of their designed genetics. The last really big job is the marketing, which is where most producers have the least amount of experience and inclination.

If any or most of the above paragraph applies to you, success may best come by being a cooperator with a larger operation that excels in leadership, genetics, and marketing.

By being part of a larger system, increased critical mass is achieved by all involved, which stretches marketing dollars and ability to attract larger operations to a sale.

Generally, the cooperator system works by each ranch choosing which bulls to use from a list provided by the larger ranch that will be doing the marketing. This provides sire groups of significant size to interest buyers in half-sibs.

The cooperator is then responsible for maintaining valid contemporary groups and arranging to have healthy, fully preconditioned calves trucked to a central location. There they will be developed together with the other cooperators and the parent ranch’s bulls. The bulls are generally sold under one iron, and the parent ranch is responsible for telling the story of the program and marketing the bulls. If the truth be told, most seedstock breeders would be best served by feeding into a system like this rather than marketing bulls on their own.

Being a leader in determining what is needed for profitable genetics, breeding great cattle and then implementing a great marketing program are the keys to success. Those who decide their goal is to sell a high price bull only through marketing will rarely be successful. The key is to market a large quantity of bulls profitably, letting that high price bull naturally rise to the top. Not all are capable of implementing this successful formula; in that case, their best course forward is to align themselves with those that are doing it and becoming a cooperator.

37

GENEPLUS GENEPLUS

COMMITTEE UPDATE

PROMOTING THE BRANGUS BREED:

THROUGH ACTIVE ENCOURAGEMENT

by Joe Fuller, IBBA Promotions Committee chairman Promotion…a familiar word that if you look up various definitions means: taking a product or business and creating awareness, building demand to buy a product, providing positive reinforcement to loyal customers, increasing use of a product and even providing information on a product/ business. Another definition of promotion that applies to our Brangus breed is an activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.

We do have a cause, our love for this great breed of cattle. We all have ventures that we have invested time, money, and hard work. We have an aim, which is the course been charted by the IBBA Long Range Planning Committee and the IBBA Board of Directors.

The IBBA Promotion Committee is charged with setting the course for promoting the Brangus breed and increasing market share for Brangus cattle through active encouragement. I will compliment this committee for being super engaged and active in getting to this point and ready for layering on the progress we have made to this point. The 2021 committee is comprised of Trey Cuevas, Wade Fisher, Sara Green, Shiloh Hall, Lisa Neal, Andrew Scamardo and Kurt Trammell along with the staff support of Lori Edwards and Darrell Wilkes. I am so very appreciative for this committee and all their work!

How do you promote a breed of cattle? There are as many opinions on that as there are opinions on bloodlines of cattle.

The first step is creating an image for the breed that creates a stir or wakes up folks that have not been paying attention to our great breed of cattle.

Those images are

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March 2021

shared on a variety of platforms such as trade publications, social media, internal websites, search engines, web banners, direct mail, trade shows, and industry events.

To create the content, the committee worked hard to determine an advertising agency to send a fresh message and image to the beef industry. The agency that IBBA has chosen to work with is Cross Timbers Marketing of Hudson Oaks, Texas and they are involved in all facets of marketing for companies and organizations focusing on agriculture and outdoors. They created the ads on this page and the verbiage in the ads came directly from the work of the IBBA Long Range Planning Committee and the information the committee gathered from large feeding organizations, packers, and leading ranches.

This “look” will be expanded across all IBBA activities so we have a brand that is recognized when promoting the Brangus breed in cattle publications, trade shows, the IBBA website, social media postings, and even our Brangus Sire Directory.

The IBBA Promotion Committee was also charged, along with staff, to make the Frontline Beef Producer a more financially viable publication for the breed. We worked on who should get this breed promoting publication. It was decided that Brangus bull buyers of the past five years would.

The committee also added the Seedstock Directory to make the publication more available and affordable for all breeders wanting to promote to the commercial industry. We achieved our goals and now the Frontline is on positive financial track.

Promoting the Brangus breed, both black and red, Ultrablacks, and Ultrareds will be an ever-evolving process with additional cattle images and themes that stay true to our goal of improving the Brangus market. Active engagement is what this committee is all about and we are committed to growing our breed.

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FEATURE ARTICLE

Success IN EVERY ARENA FROM BOOTS TO BRANGUS:

THE INTERNATIONAL BRANGUS BREEDERS ASSOCIATION 2020 BREEDER OF THE YEAR AWARD WAS GIVEN TO JOE AND NANCY CAVENDER, CAVENDER RANCHES OF JACKSONVILLE, TEXAS.

by Emily Lochner

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March 2021

From humble beginnings to a southern household name, the Cavender family has seen decades of success in their family-owned business, Cavender’s Western Store. But behind the boots and hats of the retail store, Joe and Nancy Cavender have a passion for raising cattle – good Brangus cattle – to be specific. Their investment in the breed and their advancements made in utilizing Brangus genetics has earned them the International Brangus Breeders Association (IBBA) 2020 Breeder of the Year honor. In the words of Craig Green, long-time Brangus breeder and genetics consultant for Cavender-Draggin’ M and Partners Brangus, “Joe is unrelenting in the pursuit of excellence. His commitment and passion towards the breed are evident and there’s no one more deserving of this award.”

The tale of the Cavender’s story began in 1965, in the small East Texas town of Pittsburg. James, Joe’s father, opened a local boot shop featuring three styles of Tony Lama boots.

Their goal, still standing a half-century later, was to provide the best products at affordable prices with excellent customer service.

For Joe and his brothers Mike and Clay, carrying on the family legacy was a natural fit. After obtaining a degree in business from East Texas State University, Joe began working for, what was then Cavender’s Boot City, right out of college. He oversaw merchandising and buying products until he became president of the company in 1994, which at the time featured 17 stores in the state of Texas. Today, he oversees most of the business operations and hundreds of employees. Joe has been instrumental in the creation and growth of the business. Over the past 30 years,

FEATURE ARTICLE the Cavenders store has incorporated its own Rafter C brand private label clothing line - a brand familiar to the Brangus breed - and the Cavender’s branded boot line. Millions of pairs of boots later, under strong leadership, the store has become the fastest growing western wear chain in America now stretching over 90 store fronts in 11 states.

Before diving into the registered Brangus business, Joe was, and still considers himself to be, a commercial cowman first and foremost.

“I grew up in the cattle business, as my dad owned cattle, but I honestly wasn’t interested in it when I was younger. I hadn’t ridden a horse in 20 years until I started my own cattle operation in my 30s. But it wasn’t long and I developed a passion for breeding cattle and diving into genetics.”

“When I first bought the ranch in Troup, Texas I owned 12 F1 black baldies,” recalls Joe. “By the mid 1990s, we moved to strictly Brangus and Brangus cross commercial cattle. I’ve always thought that the 3/8 x 5/8 cross made the perfect female for the southern region of the United States.

Since then, we’ve just stuck with the Brangus breed; it’s just a good cow for our part of the country.”

For many years, the Cavenders ran Brangus commercial cattle and only began the purebred business to support the operation’s bull needs. But, by 2005, the registered herd had grown large enough to host their first bull sale. Today, Cavender Ranches is the sixth largest Brangus breeder by registered numbers in the breed and the second largest embryo transfer breeder. They haven’t left the commercial operation behind, though. In fact, they still run thousands of commercial cows, selling nearly 1,000 head of commercial females yearly at two production sales in the spring and fall.

The Cavender Ranches success needs no more explaining (continued on page 44)

“Joe is unrelenting in the pursuit of excellence.”

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(continued from page 43)

than their 16th Annual Fall Production Sale averages, held at the Cavender’s Neches River Ranch November 20-21, 2020.

Five hundred and forty-four commercial females averaged just shy of $2,000, 67 registered females averaged $8,328, and 242 coming two-year-old and yearling bulls averaged $6,356 according to their sale summaries published in the January Brangus Journal.

Additionally, they’ve produced their fair share of breedleading AI sires including: CB Hombre 541T5, CB Passport 803Y11, CB Tradition 63A, CB Capital Gain 924D19, CB Prime Cut 415E11, CB Masterpiece 2051F, CB Wrangler 561F3, CB Oracle 458F15, and CB Growth Fund 205F11 annually siring thousands of progeny. In addition, they’ve purchased some of the breed greats to improve their own herd including TJM Three D 302A, LTD of Brinks 415T28, SF Brickhouse 909D9, SUHN’S Affirmed 331T2, and MC On Star 924W4.

As Joe humbly says, “We’re just trying to be the best at what we do. We’re trying to get better year after year and see progress in our genetics from one production sale to the next.

We have a true commitment to making this breed better.”

“Joe’s dad always said, ‘There’s a four-letter word called WORK,’” adds Nancy. “And work is what it takes to make it.”

One avenue of breed change, pioneered largely by Cavender, are the Ultrablack genetic lines introduced via the bottom side of the pedigree.

“Most people purchase Angus semen or Angus bulls to put on their Brangus cows,” Joe notes. “But over the last 10 years we’ve done the opposite, purchasing Angus donors and using our top Brangus sires to create new genetics inside the Brangus breed. Our goal has always been to breed our Ultrablack daughters up to purebred Brangus and create new lineage for the breed.”

“In a way, I think it worked against us in the beginning,”

he recalls. “Our buyers didn’t know a lot about the cow families and we weren’t able to promote as much as we could have. But today, we’re the largest Ultrablack breeder in the country and have many UB2 bulls and females making an absolute impact because of outcross genetics.”

At their fall sale, hosted in partnership with Draggin’ M of Eldorado, Arkansas, Double W Ranch of Magnolia, Mississippi, Johnston Brangus of Letohatchee, Alabama, Sewell Cattle Co. of Eldorado, Arkansas, TTT Brangus Farm of Fayette, Alabama, and Elias Brangus of Sonora, Mexico under the program Cavender-Draggin’ M and Partners Brangus, cattle were sold to 15 states across the South, Midwest, and also into Mexico.

“The Cavender’s Neches River Ranch sale facility is both state-of-the-art and user friendly,” says Green. “Joe has gone out and really invested into building a nice place with pipe fence. They have a bull test facility on-site that can hold 500 head of bulls at any time. Even when the weather is cold out, the inside sale ring is nice and warm. Then, when it comes time to leave, the load out facility is conducive to a guy who just bought one bull, but also a producer who bought two truckloads.”

It’s not all production sales and AI sires in East Texas, though. Annually, Cavender Ranches backgrounds and retains ownership on nearly 600 steers and cull heifers, making them one of the largest reporters of carcass data at the Brangus association.

“On most years we background our heifers that don’t make it into the replacement program and all of our steers calves here until about 850-lbs., given we have enough grass pasture to do so,” says Joe. “We retain ownership on those calves and send them to Next Gen Feedyard in Hugoton, Kansas. We always sell on a grid, which is based on how they grade. On average, they’ll all hit well into the Choice grade.”

“Through years of evaluating carcasses and making

We have a true commitment to making this breed better.

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genetic improvements, we now are able to produce cattle that will compete with non-Brahman-influenced cattle. There’s a place for Brangus cattle in the fed market and we’re out to prove it. We’re committed to influencing a marketplace where Brangus cattle are accepted and not knocked for a little ear. I feel confident the genetics we have raised are helping to create better carcasses in a Bos indicus breed and that’s why we’re in this deal.”

Green, who also serves as chairman of the IBBA Commercial Marketing Committee, says “As a committee, we are looking to establish a value-added feeder calf program at the association level to benefit source- and health-verified Brangus backed feeder calves. We’re hoping to collect mass amounts of carcass data and Joe will be a large part of that project.

Throughout the years, he’s sent Brangus bulls and highly proven donor females down to Mexico. Today we’re seeing the resulting progeny of those bulls come back across the border and I’ll tell you, these modern Mexican cattle rival any feeder calf in America. The quality of cattle has drastically increased and that’s in direct correlation to the work done at Cavender Ranches.”

They haven’t accomplished so many feats without the support and dedication of both employees and industry partners.

“For 24 years, Kenneth Welch was our ranch manger,” adds Cavender. “Our program would not be where it’s at today without Kenneth. He was a big part in our purebred operation helping to raise some of the breed’s leading genetics. Justin Matejka runs our commercial division. We’re honestly just lucky to have good cow people dedicated to our program. I’ve always been fortunate to have great help with some of the best cattlemen I know.”

At the end of the day, it’s the rafter C brand commitment to the customer that brings it all home.

“For us, we improve our genetics for two reasons,” says

Cavender. “First, we have a passion for improving the breed.

And second, we’re dedicated to the success of our customers.

Whatever we can do to help their programs be successful – we’ll do it. Whether that’s through marketing, bull testing, or providing them a place to go with their heifers through our replacement female sale. That’s the role of a good seedstock producer – to help your customers.”

“I’ve known Joe for 20 years,” recalls Green, “and he’s always had a strong passion for Brangus cattle. He’s put his program on the cutting edge of genetics both in quality and in volume. He’s set an example for others when it comes to data collection, a large ET program, strong AI backing, and supplying other Brangus seedstock or commercial producers with proven genetics. His commitment and passion towards the breed has allowed him to grow his program to what it is today. And he’s never missed an opportunity to assist other breeders along the way – that’s what sets him apart from everyone else.”

It’s a mutual respect, a two-way street of admiration for his fellow breeder, though, says Joe. “Growing up, I had far more interest in sports than in cattle. Once I got into raising cattle, I had a lot to learn, but I had a lot of fun doing it. My start in the commercial cattle business helped us to create the right kind of registered animals for the environment. I knew what I liked in a good commercial cow and we just tried to pattern that in our purebred cattle. Personally, I’d say I’ve been around some of the best cattle people who’ve helped us get to where we are. Not just good cow people in the breed, but good stockmen in general.”

Good stockmen, good cattle, and passion for Brangus cattle helped Joe Cavender develop one of the leading operations in the business. And today, Joe Cavender’s same passion for the breed helps put good cattle in the hands of good stockmen around the globe.

We’re dedicated to the success of our customers. That’s the role of a good seedstock producer – to help your customers.

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March 2021

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CASEY DELONA Harper GET TO KNOW THE IJBBA BOARD

2020-2021 International Brangus Queen

What is the most valuable lesson you’ve learned while showing cattle?

The most valuable lesson I’ve learned

since showing cattle is responsibility.

What advice do you have for younger members?

My advice for junior members would

be don’t hold back. Always be open to

the idea of meeting new people and

trying new things.

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March 2021

Why do you have interest in your future career choice?

I hope to work in agriculture my whole

life. I’ve really enjoyed being around

Brangus cattle and I wish to continue

and find a career that allows me to grow

more in the beef industry.

How have the NJBS educational contests helped you become the person you are today?

Competing in the contests at the

NJBS every year has given me a new

found confidence in not only myself but

has helped me find my voice.

Where are you from?

Haines City, Florida How old are you?

22 Where are you going to school?

Polk State College What is your major?

Animal Science

49

y c a Leg Female The 2021 IJBBA

offered by: Farris Ranching Company

FARRIS MS GUSTO 616G

Farris Ranching Company danny & Mb Farris (325) 669-5727

Farris ranching company is proud to support our future brangus leaders with one straight from our “keeper” pen! Farris Ms Gusto 616G exemplifies the backbone of Frc. She’s gentle natured, easy doing with plenty of depth and capacity. Her movement is free and true and her lines indicate eye appeal will be passed on to future generations. on paper her genomic enhanced ePds reflect predictability and performance.

Generations of notable brangus icons fill her pedigree, she is sired by Suhn’s Augustus 30b6 “Gusto” who has proven his value in our program for years. 616G is maternally anchored by our iconic 616 cow family which was in place from our beginnings in 1985. Her maternal great great grand dam was my son’s first heifer to show as an ijbbA member! don’t miss this rare opportunity to own this “Legacy Female”!

How do you pArTIcIpATe In THe LegAcy Buyer group? contact any ijbbA director or Advisor or call (405)207-6921.

wHere do THe proceeds oF THe LegAcy Buyer group go?

directly to the ijbbA Legacy Foundation to fund events and activities such as: ijbbA Legacy Leadership conference ijbbA board attendance to the Youth beef industry congress ijbbA board travel to promote brangus national junior brangus Show the ijbbA Legacy Foundation Scholarship

She sells at the 2021

Genetic edGe XXVi SALe March 27, 2021 ◆ Waco, tX

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March 2021

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51

REPRODUCTION REPORT

IMPROVING REPRODUCTIVE EFFICIENCY AND PROFITABILITY: SHORTENING YOUR CALVING SEASON

by Carson Anderson, University of Missouri-Columbia, graduate research assistant In a cow-calf operation, profitability is directly influenced by the reproductive efficiency of the herd. A cow is expected to produce a healthy calf every year. However, is a cow producing a calf every year really maximizing profit potential among your operation? The answer to the question is it depends on when she produces the calf in the calving season.

For example, a cow that calves on day one of the calving season will produce more pounds of calf at weaning compared to a cow that calves on day 90. At weaning, one day of age difference translates to roughly two pounds of potential weaning weight lost. Let’s put that in perspective. Say you are weaning the calf that was born on the first day of the calving season and the calf that was born on day 90; that’s a 180-lb. weight swing from the oldest calf to the youngest calf.

Make it a goal to have as many calves born as early in the calving season as possible. Calves that are born late in the calving season are younger and therefore have lighter weaning weights compared to calves born early. In addition, cows that calve late in the breeding season have a shorter time to resume normal estrous cycles prior to the next breeding season. Late calving cows are more likely to continue to breed back late in the season or fail to breed back at all. In addition, from a replacement heifer standpoint, heifers that are born earlier in the calving season will be older and more likely to have attained puberty prior to the breeding season.

A controlled calving season might range anywhere from 30-90 days. However, the longer the calving season, the more potential profit you are losing. Shortening the calving season is not always an easy task and may take multiple years to accomplish. Make it a goal to shorten the calving season each year until you have obtained a 30 to 45-day calving season.

This may seem a bit extreme but think of it this way: The 52

March 2021

shorter the calving season, the less variation you have in age and the more pounds of calf you will generate at the time of weaning. In addition, you may see a reduction in your culling rate by continuously selecting for cows that conceive early in the breeding season.

So, where to begin with shortening your calving season? After the breeding season, have pregnancy diagnosis performed and identify the open and late-bred cows. If you are starting with a 90-day calving season, consider marketing females bred past day 70-75 of the breeding season. The following year consider culling females bred past days 50-60 of the breeding season and so on. Keep in mind that late bred females can be strategically marketed to maximize their value.

Of course, there may be years where there is no progress due to circumstances where it does not make sense from a logistical or profitability standpoint to cull late bred females.

Progress in shortening your calving season can be made slowly each year by culling decisions. However, progress can be rapidly increased when using estrus synchronization as a tool to increase the proportion of cows bred early in the breeding season. Estrus synchronization causes a synchronized period of estrus among a group of females so that most or all of the cows can be serviced on day one of the breeding season. Estrus synchronization is often thought to be exclusive to artificial insemination; however, that is not the case at all. Natural service estrus synchronization is also effective in increasing the proportion of cows bred early. Synchronization protocols will vary on number of handlings, effectiveness and costs, but implementing any synchronization is a step in the right direction in shortening your calving season.

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FEATURE ARTICLE

Where Are They Now? PAST BRANGUS SCHOLARSHIP RECIPIENTS BUILD UPON SOLID FOUNDATIONS TO MAKE CAREER SUCCESSES POSSIBLE.

by Kendra Elder The International Junior Brangus Breeders Association (IJBBA) has long been known for empowering its members to advance the quality of Brangus and Brangus influenced cattle, but also for creating professional development opportunities for youth. The association was established in June 1977, and now includes over 600 members, aged 7-21, from across the nation. Members are eligible to participate in various leadership conferences, national livestock shows, serve in leadership roles, and further their education by applying for academic scholarships.

There are various scholarships available to IJBBA members through the International Brangus Auxiliary (IBA).

Since 1979, members looking to further their education in college have been selected as the recipients of these monetary awards. Looking back, past scholarship winners placed value on their junior involvement, citing Brangus as a launching pad for successful careers.

AMY HUGHES DIETA, ROUND ROCK, TEXAS Amy Hughes Dieta was born in Kansas on a cow-calf operation where she grew up loving Brangus cattle. Dieta served on the IJBBA Board of Directors until she was 21, teaching her the importance of community and involvement of juniors in the cattle industry. She earned a degree in animal science with a minor in international agriculture and Spanish at Kansas State University. Dieta now serves as one of six ag teachers at Stony Point High School in Round Rock, Texas. She has been married to the love of her life for almost 10 years, Jeff Dieta, and they have two children, Jeffrey (6) and Chloe (3).

From birth, Amy’s father, Ken Hughes worked for Brinks Brangus in Eureka, Kansas. When Camp Cooley purchased 54

March 2021

the herd, the Hughes family relocated to Franklin, Texas in 1993.

“I always grew up on the production side of the industry.

I knew the genetics and pedigrees because of my dad. I used to joke he knew these cattle better than he knew me! They were more like brothers and sisters. However, I did not start showing Brangus cattle until much later,” Dieta explained.

She was raised around Brangus cattle her entire life and knew after attending her very first junior nationals that the association felt like home. “I remember thinking how the Texas Junior Brangus Breeders Association (TJBBA) felt like a big family. Then I went to Junior Nationals. It was the same thing on a bigger scale. I fell in love with the family aspect,” Dieta said.

Taking a risk and running for the national junior board changed Amy’s perspective on the entire breed. “I didn’t serve on the state board, which wasn’t the norm. I definitely ruffled some feathers because of that, although that was never my intention. Truth be told, that part made me incredibly selfconscience. I knew it was a risk, however I went for it. Pat Pinch was one of my many mentors and advisors. He was an incredible man and told me before my board interview to go in there, be myself, just answer the questions honestly, and everything would be alright,” Dieta remembered.

“Earning a scholarship from the IBA was such an honor, and helped me further my education in the agriculture industry. Brangus cattle served as the catalyst for my love of the industry, and the IBA scholarship helped me continue on my path to serve in a piece of our industry. My advice to young members is to never forget the people are the most important. The cattle are the avenue to build and create generations of cattlemen and cattlewomen that will last a lifetime. Mentors are important, and I wouldn’t be where I am without the people” Dieta said.

Even for youth not able to continue to raise or show livestock, Dieta encourages many paths of involvement in the industry. “Volunteer at shows or get on a committee,” she urged. “There is always a way to stay connected. You never know when you will find yourself in an opportunity to jump

FEATURE ARTICLE back into our industry. I have seen God move mountains in this life, I’d encourage youth to never give up on their goals and dreams. It will happen when it’s supposed to.”

Dieta says she owes her success and experience to her mentors, and most importantly her mother, Jerri, and especially her father, Ken, who passed away of cancer in June 2019.

“I knew the Brangus community was a family. However, there are not enough words to describe the strength of the family when you find out your dad has cancer and you have breeders from across the world asking how they can help.

People literally opened the gates to their operations to pour out support. That’s what this breed is about, helping each other when they need it most,” she concluded.

BRIAN SPITZER, PRESTON, KANSAS Brian Spitzer is currently a veterinarian in a rural mixed animal practice in south central Kansas. He’s also in partnership with his father, John Spitzer, raising Brangus bulls for the commercial cattleman under the ranch name Spitzer Ranch, LLC. He grew up as a member of the IJBBA, attending select shows each year. It was through showing that he was introduced to Oklahoma State University (OSU) and decided that was where he would attend college.

“I completed my undergraduate and veterinary degree at OSU as well. My first job as a veterinarian was in Pratt, Kansas, starting in 2001 in the practice I now own. It is a mixed animal practice with heavy emphasis on cow-calf production,” he added.

“I remember lots of hard work to prepare for a show, lots of work in the months leading up to it. The families and friends were great,” Spitzer explained. In reflection, Spitzer noted his time as a junior member was enjoyable, and today he equally values the IJBBA and IBBA membership opportunities.

“The International Brangus Breeders Association (IBBA) is the guarantee behind the product I raise.

I see them as the entity that is charged with not only providing the pedigree and performance analysis of an entire breed, but also providing a network of members to enhance marketing and use of Brangus and Brangus-sired cattle.

“I applied for every scholarship I was eligible for. My

mom insisted that I was kept busy filling out applications which helped me through college,” he recalled.

As Spitzer looks back on his time as an IJBAA member, he advises juniors to find a way to get involved in your area, join your state or national association, or just own some Brangus cattle.

“Scholarships were absolutely beneficial in me becoming a veterinarian and staying in the beef industry. It was a tremendous encouragement to know that I had the Brangus association believing in me and my endeavors,” he added.

COY MILLER JR., GILMER, TEXAS Coy Miller Jr. is a graduate of Texas A&M University (TAMU) where he met his wife, Jodie. They have one son, Tanner, who is currently a junior at TAMU. Miller works for Big V Feeds based in McAlester, Oklahoma, as a territory sales representative for northeast Texas.

As a longtime member of the TJBBA and IJBBA, Miller said the associations have been important to him most of his life. The association laid the platform for Miller, and many others, to meet and develop friendships from all over the country.

“The IJBBA has enabled me to serve in leadership positions, grow in personal areas, and has made me the person I am today,” Miller said.

“My parents began raising commercial Brangus cattle when I was in the fourth grade. Personally, I have owned Brangus cattle since I began with my first show heifer, Salty, at the age of nine. Therefore, when my son, Tanner, was able to start showing, I naturally went to Brangus,” he explained.

“My mother, brother, and I probably showed 35 weekends each year. We went to a lot of jackpot shows and also showed at the Texas majors,” Miller said, continuing the tradition with his own family.

Looking back on his showing days, his perspective changed as a parent.

“From a parent that has a student in college right now, I can tell you that it is very important for students to get scholarships,” he explained.

“Most importantly, we as adults, need to remember that junior members are the lifeblood of the association. We need to invest in our youth today so that the association will be around for generations to come.”

“[WE] NEED TO REMEMBER THAT JUNIOR MEMBERS ARE THE LIFEBLOOD OF THE ASSOCIATION. WE NEED TO INVEST IN OUR YOUTH TODAY SO THAT THE ASSOCIATION WILL BE AROUND FOR GENERATIONS TO COME.” -COY MILLER, GILMER, TEXAS

(continued on page 56)

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FEATURE ARTICLE (continued from page 55)

KATELYN FARRIS HORNER, ABILENE, TEXAS Katelyn Farris Horner is a graduate of TAMU, having majored in agricultural economics. She now resides in Abilene, Texas, where she and her husband, Kolby, have five children: Kaleb (10), Klaire (8), Kennedy (5), and twins Kodi and Khloe (2).

Horner currently works for the Expo Center of Taylor County serving as Livestock Secretary for the West Texas Fair & Rodeo, Taylor County Livestock Show, and assists with marketing for the expo center.

She feels blessed to have been involved with the Brangus breed for so long, as she was raised on a registered Brangus seedstock operation south of Abilene.

She began showing cattle at the age of 10, attending her first Brangus state show in Kerrville, Texas. “I remember everyone being so welcoming. Some of the first people I interacted with were the queen and princess.” Horner decided to serve on the TJBBA Board, as she wanted members to have a similar experience like she did. “I wanted to be welcoming to the new people coming in, as you can’t assume the legacy is going to be carried on - you have to do your part,” she said.

In addition to her participation on the TJBBA Board, she also served on the IJBBA Board. “Serving on the junior board is when I realized my passion was in the youth of the agriculture industry,” Horner noted.

“Look around and find something that is close by that could be making a huge impact on the youth of agriculture.

Do not be afraid of the size, big or small, just give back to the youth.”

SUSAN SCHWERIN NIEHUS, JAY, OKLAHOMA Susan Schwerin Niehus grew up in Arkansas on a commercial operation, where she attended Southern Arkansas University. Niehus is currently an ordained minister and has worked for eight years in Grove, Oklahoma, at the First Christian Church while also working on her master’s degree. She and her husband, Nate, own a commercial beef cattle operation in Jay, Oklahoma, feeding out cattle and selling them to the public as locker beef.

They have two kids, Naaman (11) and Natalie (6) who have been showing Brangus cattle for a few years. In her free time, she speaks in prisons and also at various agriculture events using her public speaking skills.

She was actively involved in showing at the county, state, 56

March 2021

and national levels, starting at nine years of age. In addition to showing, she served on the IJBBA Board, and served as the Arkansas Junior Brangus Breeders president.

To her, the Brangus association is more than just an industry; it’s a way of life for her family. “I want to teach my kids a strong work ethic and how to invest wisely,” stated Niehus.

Niehus wants to advise future scholars that there is power in words.

“I spoke recently at the IJBBA Legacy Leadership Conference, I remember fellow Brangus breeder, Cheramie Viator, saying don’t forget you are representing this life style.

If you are not advocating for this industry, then who is? We have the opportunity to be the voice of this industry. Being creative can make or break your business,” she encouraged.

TODD SULLIVAN, MENDENHALL, MISSISSIPPI Todd Sullivan grew up on a Brangus farm in Mendenhall, Mississippi, where he spent a lot of his time outside of school working with his cattle. After graduating high school as valedictorian, he went on to college and eventually attended veterinary school at Mississippi State University.

“After graduating with my veterinarian degree, I entered into a residency focusing on veterinary pathology. A few years later, my wife and I purchased a small animal vet clinic outside of Jackson, Mississippi,” he explained.

They moved back to his hometown where they begin their own Brangus operation.

“Life is coming in full circle again as I raise my own children in the Brangus world,” he described.

He and his wife, Stacie, have two boys, Wade (9) and Mason (7). Sullivan said they often find themselves back at the show ring, a world that he has loved since his own childhood.

“As a member now of the IBBA, I can see the importance of community in the Brangus association and in the cattle world as I raise my children in the industry today,” he said.

After attending his first National Junior Brangus Show in the early 90’s, he went on to be elected to the IJBBA Board of Directors and served as president from 2003-2004.

“So much of my life was influenced by my involvement in the IJBBA and I am grateful for the opportunities it has given me and the confidence it has instilled,” he said.

Applying for scholarships is everything, and Sullivan admits that in order to ensure IJBBA members are able to reach their educational goals, many need to be supported financially during the early years.

“I advise those future scholars to not focus on a title during their early years of their professional career, instead focus on a balance of your professional life and your life goals,” said Sullivan.

TrusT us,

! s i h t n o n i t n a w You Flushmate sister to the great hollywood!

Ms salacoa stonewall 209B | R10260348 stonewall of rrr 222w6 x ms brinks bright side 209l11

CED:3.8

BW: 1.1 WW:27 yw:52 M:3

TM:17 SC:0.29 Hpreg:1.27 REA:0.69 IMF:0.18 MW:-10.01 STAY:-0.33 FERT-ind: 0.82 term-ind:2.68

MB MS Yellowstone 129a2 | R10324851 mb yellowstone 17Y2 x mb ms nimitz 129t9 CED:4.0 BW: 2.6 WW:36 yw:75 M:21

TM:39 SC:0.39 Hpreg:2.60 REA:0.76 IMF:0.32 MW:3.61 STAY:0.88 FERT-ind:1.41 term-ind:3.87

MS dmr nuff said 541Y18 | R10207063

mc nuff said 889t50 x ms brinks gd fortune 541p103

MS Salacoa New Vision 23a49 | R10251838 new vision of salacoa 209y2 x ms svf patton 23y66

CED:2.5 BW: 2.3 WW:32 yw:59 M:-5

TM:11 SC:0.27 Hpreg:1.04 REA:0.60 IMF:0.03 MW:-18.06 STAY:-0.59 FERT-ind: 0.79 term-ind:2.45

phillips ranch is selling one flush out of any wholly owned donor at the geneTic edge sale in waco, tx on march 27th and the cuT above sale in cullman, al on may 8th.

CED:4.2 BW: 1.8 WW:26 yw:59 M:14 tm:27 SC:0.87 hpreg:2.82 REA:0.43 imf:0.26 mw:-4.86 stay: 0.84 Fert-ind:1.92 term-ind:3.01

TTR A5051 U0286 X6200 | UB10288664 Three trees double design x ttr x6200 317r3 406m4

CED:9.3 BW: -2.7 WW:31 yw:66 M:15 tm:31 SC:0.78 hpreg:2.11 REA:0.61 imf:0.56 mw:-2.67 stay: 1.64 Fert-ind:1.92 term-ind:4.32

Bunnell, Florida Tim & Todd Phillips, Owners Rob Singleton, Manager 770.862.0983 rsingletoncattle@gmail.com www.phillipsranchllc.com

These ouTsTanding females are jusT a sample of The donors available aT phillips ranch.

57

SCHOLARSHIPS AVAILABLE TO YOUTH IBA SCHOLARSHIPS - DEADLINE APRIL 1, 2021 The International Brangus Auxiliary (IBA) promotes the Brangus breed and promotes higher education for our junior members through scholarships available to all International Junior Brangus Breeders Association (IJBBA) members.

Applicants and winners represent a competitive cross section of young Brangus breeders throughout the United States.

Since 1979, the IBA has awarded $478,000 to deserving IJBBA members.

To be eligible for a scholarship, the applicant must have been an IJBBA member for at least one year and participate in the scholarship application process. All IJBBA members who are high school seniors, college students, or students at a technical college are encouraged to apply. The forms can be downloaded directly at juniorbrangus.com. The application deadline is April 1.

In addition to traditional scholarships, the IBA is offering a special scholarship available for deserving IJBBA members from the state of Georgia and additional funding from the Terry Dean Memorial scholarship. Since 2017, the IBA founder Suzy Graven is remembered through our most prestigious award, the Suzy Graven Memorial Founder’s Scholarship. Her lasting influence and dedication to the Brangus breed will be remembered through this scholarship.

This award is up to $5,000. There are several categories of

scholarships available. A member may receive a maximum of two IBA scholarships while an IJBBA member.

Remember to follow the directions on the application guidelines. Do not add any pages and be as complete as possible. After submitting the application, you must upload your pictures, captions, head shot, and official transcript to the chairperson’s email provided in the application. No paper to mail and no more special software or printing needed.

IRBBA applications are very similar in content in order to make this process easier. There are a couple of different requirements and eligibility so make sure you check those sections! Remember the deadline is April 1, 2021.

For any questions or concerns about the scholarship application process, please contact the IBA scholarship chairperson, Ginger Pritchard, at 405-878-6189 or by email vpritchard57@gmail.com.

IBA SCHOLARSHIP TYPES: UNDERCLASSMAN – graduating high school seniors UPPERCLASSMAN – current college students KEN HUGHES MEMORIAL – underclassman and upperclassman based on financial need ALTERNATE EDUCATION – junior college, technical college, professional school

Gentle Ranch Raised RanGe Ready ReGisteRed PRoven Bloodlines RAMRO LLC / RJ CATTLE CO 361-461-1869 713-204-4903

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59

CATTLEFAX TRENDS

UNDERSTANDING THE CATTLE CYCLE The IBBA is proud to bring you the CattleFax Trends Publication. Look for this article each month in the Brangus Journal and Frontline Beef Producer. If you would like to learn more about CattleFax, please go to www.cattlefax.com.

Price is a function of two variables – supply and demand. Predicting demand in the beef industry is no easy task. Although, one must assume demand will remain strong for the foreseeable future after its performance during the pandemic. There are several components that makes forecasting the supply side of the equation less challenging. Currently, most factors point to a smaller beef cowherd the next two to three years. Fluctuations in cow numbers is a key variable that creates cattle cycles and ultimately calf price trends. Historical data can provide some context regarding what to expect with the cowherd in the early stages of contraction.

Profitability and/or grazing resources drive producers’ decisions about whether to expand or contract the cowherd. For example, margins were very tight for the cow-calf segment in the 1980s. After two consecutive years, 1981 and 1982, of being in the red, a steep downtrend in cow inventory began in earnest in 1983 and did not end until 1990. The last few years of that cycle were also fueled by very intense drought conditions. Financial losses during the mid-1990s caused the cowherd to peak in 1996 before contracting into the early 2000s. Record profits, up to that point, from 2004 to 2006 ended liquidation and numbers grew slightly. This was followed by declining profitability and severe drought early in the last decade that resulted in a beef cow inventory that dropped to the lowest levels in over 40 years. This allowed for the highest cattle prices in history and record profitability in 2014 and 2015. (continued on page 62)

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61

CATTLEFAX TRENDS (continued from page 60)

Since supply dictates half of the price equation, price patterns naturally develop with changes in the cowherd size.

The accompanying chart shows that there is basically an inverse relationship between price and supply. Looking closer at the price trends, a consistent cycle is noted. The elapsed time from high to high and low to low is roughly 10 to 12 years. The calf market came off a high in 1979 to 1980 and made another annual peak around 1991. The early 2000s threw a head fake and stretched the interval out slightly longer to the next high in 2005. However, the most recent cycle high, 2014 to 2015, returned to the historical pattern of 10 to 12-year intervals. The first major low in the past 40 years occurred in 1986 followed by a bottom in 1996 into 1997. The next low was about 12 years after the previous in 2008 to 2009. 2020, averaging $159/cwt for 550-lb. steers, will mark the current cycle low which is 11 to 12 years later.

Strictly based on the historical sequence, the calf market should trend higher at least through 2024 to 2025 – 10 years after record prices.

Another thing that can be gleaned from the long-term prices is how the spread between segments changes depending on the stage of the cycle. When prices are at their lows, the calf to feeder and calf to fed spread narrows significantly. At a cycle bottom in 1986, calves averaged 11% higher than fed cattle, and 1996 they were at a discount to fed prices – corn prices were a major factor. In 2008 and 2009, calves had a 23 and 29 percent premium. The narrower spreads compare to a 46% spread at the 2005 high, and the calf to fed premium in 2014 and 2015 was 57% and 69%, respectively.

The reason for the wide spreads near cycle peaks is due to

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leverage between the segments shifting to those at the beginning of the supply chain. If feedyard bunk space is constant, but the calf and feeder cattle supply shrinks, competition increases causing prices to rise. When calf and feeder supply is abundant relative to bunk space, like the past few years, retaining ownership becomes a common practice.

Because the cowherd is projected to contract the next few years, cow-calf producers will likely be better off selling calves compared to owning them through the backgrounding/ stocker or feeding phase. It is still important to evaluate this strategy each year, and your decision will depend heavily on your cost structure.

Historical cattle cycles can also provide insight about calf market trends during a calendar year. By classifying “expansion” years, those that see a year-over-year increase in the cowherd, and “non-expansion” years, when the cowherd declines, seasonal indexes can be built. The accompanying chart compares the long-term seasonal pattern (20-Yr Index) versus the non-expansion analog years (Non-Expansion Index). There are two main differences between the indexes.

In non-expansion years, the spring rally falls short relative to the long-term index. In the second half of the year, nonexpansion years, on average, do not get as cheap during the fall run and end the year much closer to the spring peak.

Since the index is essentially an average of the historical price pat-terns, there is variation around the lines on the chart. Nonetheless, 2021 could follow very close to the Non-Expansion Index. High grain prices and potentially dry conditions due to the La Niña weather pattern may limit demand and the spring rally. Because of the smaller expected calf crop, and if major winter grazing regions receive abundant, timely rains, the fall low may not have to get as deep. Early projections are for the calf market, basis the U.S. average 550-lb. steer price, to average $168/ cwt in 2021, with the fall low about $10 to $15 above 2020.

After cow numbers peaked in 2019, the current cattle cycle is in the early stages of contraction, with a modest decline expected to continue for two to three years. Consequently, last year will mark the cycle low in annual calf prices.

The market should trend higher, leading to improved profitability and top in the middle of the decade – following the historical cattle cycle pattern.

63

THROWBACK JOURNAL

MARCH 1987

On the cover, the grand and reserve champion pens of Brangus bulls at the National Western Stock Show in Denver, Colorado are featured. The top three bulls feature Windy Acres’ grand champion pen of three. The bottom three are the reserve pen of three shown by Granada Brangus. The show was evaluated by Mike Lettunich and Gene Raymond, with a photo by Diane Johnson.

The magazine featured a multi-page article titled “What Do Bull Buyers Want?” The highlight quote came from Paul Genho of Deseret Farms, “I need as complete records as possible – scrotal circumference, yearling weights, weaning weights, and birth weights.”

A commercial operation, Groendyke Ranch of Enid, Oklahoma, was featured in the story “You Don’t Get Any Better Than This: the Brangus Cross Female” by Jodi Burgin. The Groendykes spoke with 25 years experience running 2,000 head of commercial cows. Groendyke states, “I’ve tried lots of breeds – Simmental, Limousin, Chianina, Charolais, and many other exotics. Brangus are better reproducers with less disease problems. The average weaning weight of my calves is in the 525- to 550-pound range. The biggest problem with buying Brangus bulls is that I can’t find the number of good bulls for the same price I pay for other breeds.”

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65

SERVICE DIRECTORY

SCHOLARSHIPS AVAILABLE TO YOUTH Brangus Breeders, International Junior Brangus Breeders Association or International Junior Red Brangus Breeders Association.

Please notify Tracee Buffaloe-Price if you plan to apply.

She can be contacted at traceebprice@gmail.com or 281-748-2399. Interested applicants can find the most up-todate information and applications on the scholarship website: redbrangus.org/purebred/scholarship.

IRBBA MEMORIAL SCHOLARSHIPS DEADLINE APRIL 1, 2021 The International Red Brangus Breeders Association (IRBBA) is pleased to announce the release of the 2021 Memorial Scholarship. The scholarship applications are due April 1, 2021 and are available to students from their senior year in high school up until the age of 23. Applicants must have direct involvement with the Brangus breed. Applicants and/or family must be members of the IRBBA, International

ALABAMA

GALLOWAY BRANGUS BRANGUS SINCE 1978

LARRY

cell 256-603-1945 gallowaybrangus@comcast.net

LANCE

cell 256-924-5571 gallowaybrangus@gmail.com

Farm located at Gallant, AL 35972

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 66

March 2021

STATE DIRECTORY

ALABAMA — ARIZONA — ARKANSAS — CALIFORNIA — FLORIDA

Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net

Bill Davis • Owner • 336-210-1222 Derrick Miller • Manager • 318-332-2341

GENEPLUSBRANGUS.COM

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablack Bulls Available Now at the Ranch and the fall Brangus & angus InvItatIonal Bull sale

Sat., September 26, 2020

Tulare Co. Stockyard, Dinuba, California bull Photos anD matings: www.spanishranch.net Follow Us on Instagram @spanishranchcuyama

SPANISH RANCH Brangus and Ultrablack Cattle

THD ©

Daniel & Pamela Doiron l 805-245-0434 Cell doiron@spanishranch.net l www.spanishranch.net

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 67

STATE DIRECTORY

FLORIDA — GEORGIA — KANSAS — LOUISIANA — MISSISSIPPI — MISSOURI

David Wood Magnolia, MS 713-539-5715

dwood@woodcorporation.com

CDPBrangus.com

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 68

March 2021

STATE DIRECTORY

NEW MEXICO — NORTH CAROLINA — OKLAHOMA — TEXAS

Commercial & Registered

Isaias Castillo 903-806-4711 icastillo903@yahoo.com Daniel Castillo 903-452-1052 castillotrucking903@yahoo.com

f

FRIDAY, MARCH 12, 2021

SATURDAY, APRIL 24, 2021

160 Brangus and Ultrablack Bulls 20 Charolais Bulls

100 Registered Females 550 Commercial Females

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

Joe Cavender, Owner Justin Matejka, General Manager | 903-521-1070 Dustin Kennedy, Cavender Brangus Ranch Manager | 903-810-2413 1200 CR 4716 • Troup, TX 75789 | CDPBrangus.com Certified Free Herd # D80550202

JOE & MELANIE FULLER - BEN & TRISH FULLER 14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

EVERY DAY IS SALE DAY AT

Drake Land & Cattle

Farris Ranching Company

398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

“West Texas Tough”

Brangus and Ultrablack Bulls est. 1924 Quanah, Texas

Danny & MB Farris Tuscola, TX 325.669.5727

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 69

STATE DIRECTORY

TEXAS

Registered Red Brangus & Ultrareds show heifers, herd sires, and replacements available Megan (713) 492-6158 John (281) 740-0572 greenwoodcattleco@yahoo.com

J ackson

JLS International, Inc. Where winning tradition and performance collide

family brangus

JODI & DAVID JACKSON

Brangus bulls and heifers available year-round at private treaty.

3099 Horseshoe Bend Waco, Texas 76708 Jodi cell: 254.722.9138

www.jlsbrangus.com Jeff Smith, Owner Myron Saathoff myronsaathoff@yahoo.com

jodiatbentwood@sbcglobal.net

251-947-5688 210-218-4804

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com

RIO RANCH

Registered Brangus and Ultrablack Cattle

MikeShelton-DirectoryCard.indd 1

Registered Brahman, Charolais and Brangus 10/19/17 Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445

RIORANCHTX.COM Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 70

March 2021

7:32 AM

STATE DIRECTORY

TEXAS

Randy Schmidt 903.278.7777

Richard Norris 903.276.1804

Schmidt Farms BRANGUS & ULTRABLACK

Garrett Hinds 417-880-2839

ZR

www.zottarelliranches.com

Zottarelli Ranches Angelo Zottarelli 2156 FM 2414 Evant, Texas 76525

REGISTERED & COMMERCIAL CATTLE Mailing Address PO Box 400 Evant, TX 76525

gobrangus.com

254-471-5675 Ranch 512-422-3123 Mobile zrbrangus@sbcglobal.net

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 71

CALENDAR MARCH 5-6 Alabama Cattlemen’s Convention and Trade Show, Birmingham, Alabama 10 Ad Reservation Deadline for April Brangus Journal 12 Cavender-Draggin' M and Partners 1st Annual Spring Bull Sale, Jacksonville, Texas 12 Power Source Genetic Alliance Registered Angus, Brangus, Ultrablack Female & Bull Sale, Paris, Texas 12 Late Entry Deadline for The International Show, Waco, Texas 13 Louisiana Brangus Bull & Female Sale, Lecompte, Louisiana 20 Mound Creek Ranch Genetics & Genomics Bull & Female Sale, Leona, Texas 20 Oklahoma Brangus Association Spring Sale, Ada, Oklahoma 23 GENEPLUS at Suhn Cattle Company Registered Brangus & Ultrablack Bull Sale, Eureka, Kansas 23-27 The International Open Breeding Cattle Show, Waco, Texas 25 Briggs Super American Brangus & Santa Gertrudis 200 Head Bull Sale, Bloomington, Texas 26 MBJ & TRIO's Red Carpet Frozen Genetics Sale, Waco, Texas 26 MP Brangus at Diamond D Ranch Friday Night Lights Online Sale, Hosted by Smart Auctions 27 Genetic Edge Sale, Waco, Texas 27 Allen Cattle Company’s Annual Ranching for Profit Sale, Hosted

by Smart Auctions APRIL 1 IRBBA Scholarship Application Deadline 1 IBA Scholarship Application Deadline 2 IBBA Office Closed for Easter 2 Texas Brangus Breeders Association Annual Meeting, Salado, Texas 3 Texas Brangus Breeders Association Spring Spectacular Sale, Salado, Texas 10 Clayton Williams Ranch Co. Share the Genetics Sale, Bastrop, Texas 72

March 2021

10 Oak Creek Farms Forage Developed Registered Spring Brangus Bull Sale, Chappell Hill, Texas 17 MP Brangus at Diamond D Ranch Where Performance Meets Style Annual Production Sale, Poteet, Texas 24 Cavender-Draggin' M and Partners Female Sale, Jacksonville, Texas MAY 31 IBBA Office Closed for Memorial Day JUNE 23-26 Texas Junior Brangus State Show, Bryan, Texas 27 Texas Invitational National Show, Bryan, Texas 5 19 27 27-31

JULY IBBA Office Closed for Independence Day Southeast Regional Junior Brangus Show Ownership Deadline Southeast Brangus Breeders Female Sale Nominations Due National Junior Brangus Show, Belton, Texas

AUGUST 1 Brangus Futurity National Points Show, Belton, Texas 10-12 Cattle Industry Convention & NCBA Trade Show, Nashville, Tennessee 20-21 Southeast Brangus Breeders Association Field Day, TBD SEPTEMBER 6 IBBA Office Closed for Labor Day 17-18 Southeast Brangus Breeders Junior Show, Live Oak, Florida 18 Midsouth Cattle Co. & Neal Ranch Annual Bull & Commercial Female Sale, St. Francisville, Louisiana 24 Southeast Brangus Breeders general membership meeting, auction, banquet, and awards ceremony, Troy, Alabama 25 Southeast Brangus Breeders Showcase Female Sale, Troy, Alabama 25 Southeast Brangus Breeders Association Board of Directors Meeting, Troy, Alabama

ADVERTISING INDEX

ALABAMA Far Niente Farms ........................................66 Galloway Brangus ......................................66 Johnston Brangus .....................................66 Lake Majestik..............................................67 Quail Valley Farms......................................67 Southeast Brangus Breeders......................67 TTT Brangus Farm........................................67 ARIZONA Carter Brangus ...........................................67 Parker Brangus...........................................67 ARKANSAS Adams & Creasy Insurance Agency.............66 Big D Ranch ...............................................67 Chimney Rock Cattle Co. ............................67 Draggin’ M Ranch ......................................67 Giffin Farms................................................67 Jacksons Double J......................................67 Mobley, Luke..............................................66 Pope Farms Brangus...................................67 Red Bud Farms...........................................67 FLORIDA Fenco Farms................................................67 Hardee Farms ............................................67 Phillips Ranch.......................................57, 67 W.E.T. Farms................................................67 Wynne Ranch.............................................68 GEORGIA Blackwater Cattle Co. .................................68 Burke Brangus Farm ..................................68 Char-No Farm .............................................68 Greuel Family Brangus ..............................68 L.G. Herndon, Jr. Farms, Inc. ......................68 Salacoa Valley Farms..................................68 KANSAS Suhn Cattle Co ............................... 38-39, 68 LOUISIANA Bushley Creek Cattle Co. ............................68 Cross N Farms ......................................51, 68 Mid South Cattle Company..................53, 68 Neal Ranch.................................................53 The Branch Ranch.......................................68 MISSISSIPPI 5K Cowbelle Brangus ................................68 Double W Ranch ........................................68

T3 Brangus..................................................68 Town Creek Farm........................................33 Don Thomas & Sons ...................................68 MISSOURI GENEPLUS............................................ 38-39 Valley View Ranch.......................................68 Vitaferm......................................................74 Wyman Creek Cattle Company...................68 NEBRASKA DVAuction........................................... 5, 9, 17 NEW MEXICO Bobby and Bobbie Brangus .......................69 Brinks Brangus @ Westall Ranches ............69 North Carolina................................................

L&W Cattle Co.............................................69 Peterson Brangus.......................................69 OHIO Smart Auctions...........................................61 OKLAHOMA Dotson, Wes................................................66 K & R Broken Bar Ranch .............................69 Lawman Ranch...........................................69 Oklahoma Brangus Breeders Association...35 Perry Ranch.................................................69 Vorel Farms.................................................69 TENNESSEE Mill Creek Land & Cattle.............................27 TEXAS 2 Hearts Brangus........................................69 2C Brangus.................................................69 American Marketing Services ............ 5, 9, 63 Bovine Elite, LLC .........................................66 C&C Brangus..............................................69 Cavender Ranches ...............................46, 69 Cavender-Draggin’ M and Partners...... 12-13 Clark Cattle Services ...................................66 Cox Excalibur Brangus ...............................69 Cross F Cattle..............................................69 Diamond K Ranch ......................................69 Drake Land & Cattle ...................................69 E3 Ranch, LLC .............................................69 Elgin Breeding Services, LLC ................65, 66 Farris Ranching Company ....................50, 69 G Bar Brangus.............................................70 Gardner Cattle Co........................................70 Garry Clem Brangus ...................................70

Genesis Ranch ...........................................70 Genetic Edge XXVI Sale................................ 9 GKB Cattle ............................................29, 70 Greenwood Cattle Co. ................................70 Hi Point Sales + Marketing............................ .........................................IFC, 27, 49, 53, IBC Ideal Video Productions................................ 9 Indian Hills Ranch .....................................70 International Red Brangus Breeders Association.............................................................59 Jackson Family Brangus.............................70 JLS International ........................................70 K & L Brangus .............................................70 L Ray Ranch................................................ IFC Lambert, Doak............................................66 MBJ Ranch.................................................49 Mound Creek Ranch....................... 22-23, 70 MP Brangus..........................................70, BC Oak Creek Farms.........................................70 Oakley, Lakin..............................................66 OK Farms....................................................70 Old Colita Ranch.........................................70 Pennridge Ranch..................................15, 70 Rafter 2 Ranch............................................70 Ramro LLC...................................................58 Reagan, Terry..............................................66 Rio Ranch....................................................70 Roop Cattle Co. ..........................................71 Santa Rosa Ranch...................................3, 71 Scamardo Brangus..............................71, IBC Schmidt Farms............................................71 Star G Ranch.........................................48, 71 Starwood Ranch..........................................71 Tajo Ranch..................................................71 Texas Brangus Breeders Association............. 5 Trans Ova Genetics......................................47 Trio Cattle & Genetics............................49, 71 Triple Crown Ranch...............................61, 71 Triple JR Cattle Co.......................................71 Tuna Rosa Ranch.........................................71 Turner Brangus Farm..................................71 Union Ranch Cattle Company.....................71 Villa Ranch............................................41, 71 Vineyard Cattle Co......................................71 Williams Ranch Co................................17, 71 Zottarelli Ranches.......................................71

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000.

The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101.

The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually, the purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, contact Lori Edwards, ledwards@gobrangus.com, or 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

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