December 2021 Brangus Journal

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Brangus DECEMBER 2021

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K N A B A T A D

GENEPLUS GENEPLUS 2

December 2021


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CON TACTS 8870 U.S. Highway 87E, San Antonio, Texas 78263 • P.O. Box 809, Adkins, Texas 78101 210-696-8231 • Fax 210-696-8718 • info@gobrangus.com • gobrangus.com IBBA BOARD OF DIRECTORS President Allen Goode, Texas 1st Vice President Vern Suhn, Kansas 2nd Vice President Jeremy Jackson, Arkansas Secretary/Treasurer Mike Weathers, Texas East Region Trey Cuevas, Purvis, Mississippi treycuevas3@yahoo.com Chris Heptinstall, Marianna, Florida cgstall@yahoo.com Jeremy Jackson, Gentry, Arkansas jjackson101@gmail.com Rob Singleton, Seville, Florida singletons2002@yahoo.com Texas Region Lee Alford, Caldwell, Texas alfordcattle@aol.com Mary Douglass, Seguin, Texas twoheartsbrangus@yahoo.com Allen Goode, Mabank, Texas allen@triocattle.com Mike Weathers, Columbus, Texas mikeweathers@msn.com West Region Troy Floyd, Roswell, New Mexico tfloyd@leaco.net Shiloh Hall, Okmulgee, Oklahoma shiloh518@yahoo.com Greg Romans, Vale, Oregon romansbrangus@yahoo.com Vern Suhn, Eureka, Kansas vern@geneplusbrangus.com At-Large Randy Schmidt, M.D., Texarkana, Texas doctorrand@me.com MEMBER OF

IBBA STAFF Executive Vice President Darrell Wilkes, Ph.D., dwilkes@gobrangus.com Controller Brian Sadovsky, bsadovsky@gobrangus.com Director of Registry Jessie England, jengland@gobrangus.com Director of Genomics and Research Macee Prause, mprause@gobrangus.com Director of Shows & Youth Activities Lori Edwards, ledwards@gobrangus.com Director of Member Services Mandie Sadovsky, msadovsky@gobrangus.com Product Manager Andrew Sicotte Jr., asicotte@goregstr.com Senior Software Developer Marcel Vieira, mvieira@goregstr.com Software Developer Raul Ramos, rramos@goregstr.com BRANGUS PUBLICATIONS, INC. STAFF Advertising Sales, Melanie Fuller mfuller@gobrangus.com, 979-255-3343 Brangus Journal Publications, Inc. Editor Lighthouse & Co. Communications editor@gobrangus.com IBBA COMMITTEE CHAIRMEN Awards Shiloh Hall, Okmulgee, Oklahoma Breed Improvement Randy Schmidt, M.D., Texarkana, Texas Commercial Marketing Craig Green, Floral, Arkansas Finance Mike Weathers, Columbus, Texas International Marcos Borges Jr., Wharton, Texas Long Range Plan Tracy Holbert, College Station, Texas Membership Brandon Belt, Gatesville, Texas Promotion Joe Fuller, Willow City, Texas Show Gina Gill, Beckville, Texas IJBBA Advisory, Brandon Belt, Gatesville, Texas

INTERNATIONAL BRANGUS AUXILIARY BOARD President Brenda Brull, Atchison, Kansas 1st Vice President Tina Gardner, China Spring, Texas 2nd Vice President Ginger Pritchard, McLoud, Oklahoma Secretary Mary Beth Farris, Tuscola, Texas Treasurer Janet Greuel, Brooks, Georgia Historian Jodi Jackson, Waco, Texas Social Media Coordinator Jennifer Walker, Ben Lomond, Arkansas INTERNATIONAL BRANGUS FOUNDATION BOARD President Brandon Belt, Gatesville, Texas Secretary/Treasurer Darrell Wilkes, Ph.D. Allen Goode, Mabank, Texas Chris Heptinstall, Marianna, Florida Tracy Holbert, College Station, Texas Traci Middleton, Puryear, Tennessee Cindy Blazek, Leona, Texas David Wood, Magnolia, Mississippi Nic Cornelison, Flat Rock, Alabama INTERNATIONAL JUNIOR BRANGUS BOARD 2021-2022 IJBBA Board of Directors President April Villarreal, Brookshire, Texas Ex-Officio Jacob Jones, Stillwater, Oklahoma Queen Payge Dupre, Florida Director Briana Hicks, Danbury, Texas Director Jaxon Allen, Haworth, Oklahoma Director Samuel Belt, Gatesville, Texas Director Tyler Towns, Bryan, Texas Director Jayden Pinkston, Shefner, Florida Director Kaily Warren, Lufkin, Texas

Brangus DECEMBER 2021

@gobrangus | #gobrangus 1

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December 2021

Cover photo Broken A Photography Inside photos by Marburger Media, Kelsey Gibson and Broken A Photography


The sale barn is ready, the cattle are selected. You don' t want to miss this!

Inaugur al Production sale March 12, 2022 at the ranch in Bunnell, FL

We’ve assembled a sale offering of elite females, bred for eye appeal, functionality, and end-product value. Don’t miss this opportunity to take one of the best home with you!

phillips ranch Bunnell, Florida Tim & Todd Phillips, Owners Rob Singleton, Manager 770.862.0983 | singletons2002@yahoo.com www.phillipsranchllc.com 5


Brangus D E C E MB E R 2 0 2 1 / VO LU M E 6 9 / I S S U E 8

FEATURED

34 WILEY RANCH FINDS BRANGUS CATTLE A STRONG HERD ADD Erik Wiley is a fourth-generation row crop farmer and

long time cattle breeder who recently discovered the high bull market opportunity by investing in two seedstock Brangus herds.

40 THE FOUNDATION PITCH The International Brangus Breeders Foundation is the

43 BULLISH ON BRANGUS REPORT Donors and supporters of the Bullish on Brangus

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rock upon which Brangus research and education is built. Breeders must plan today to prepare for the future for Brangus cattle to perform in future markets.

program see vision in an improved future for Brangus cattle through research and education.


IN EVERY ISSUE 8 PRESIDENT’S PERSPECTIVE 14 ASSOCIATION BRIEF 14 INTERNATIONAL BRANGUS AUXILIARY 20 EXECUTIVE CORNER 52 SALE SUMMARIES

60 CATTLEFAX TRENDS 64 THROWBACK JOURNAL 66 SERVICE DIRECTORY 67 STATE DIRECTORY 72 CALENDAR 73 AD INDEX

48 TOP BULLS AND BREEDERS REPORTS From top Total Herd Reporting (THR) operations to the

56 IBBA SEEKS BREEDER AWARD NOMINATIONS The association is seeking nominations to fill the

most used AI sires, we take a look back on the breeds highest reporters.

Breeder of the Year, Pioneer of the Year, and Commercial Producer of the Year hall of fame.

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PRESIDENT’S PERSPECTIVE

The Value in a Vision by Allen Goode, International Brangus Breeders Association (IBBA) president

We are familiar with the saying that hindsight is 20/20, referring to a vision of the past that is clear, in focus and understandable. For me, 20/20 vision refers to the IBBA Long Term Plan, as created in 2020. A copy sits on my desk at all times to be able to refer to when assessing if the topics and ideas that are top of mind for the board are in line to carry out our adopted IBBA Long Term Plan. Looking back with hindsight, the year 2021 saw a number of major initiatives launch that are vital to our primary objective – growth. Our youth, a vital component of the future of our breed and industry, the International Junior Brangus Breeders Association (IJBBA) have become strategically aligned with the IBBA. With the IBBA now providing the administration services, with experience and expertise in the director of youth activities. Part of this plan to work closely together has led to the board of directors designating a standing committee - the junior advisory committee. Nine members with the passion to see IJBBA thrive and grow for all Brangus juniors have committed to service on the committee. The Brangus Value Project and Brangus Vigor programs are direct strategies from the IBBA Long Term Plan with the objectives of investing in research, marketing Brangus cattle, and collaborating with each value added link in the beef supply chain to tell the story of Brangus genetics. These programs are due in large to the efforts of the International Brangus Breeders Foundation (IBBF) and the IBBA Commercial Marketing Committee. You have seen quite a bit of information on these programs as they have been launched, and this is just the beginning. These are evergreen initiatives, that with your support, can propel Brangus’ standing and awareness in the industry. Growth is happening on many fronts, including partnerships with our Brangus brethren in other countries, through the efforts of the IBBA International Committee. Growth is occurring in collaboration with the International Red Brangus Breeders Association (IRBBA) to develop a path for more Red Brangus cattle to be adopted into the IBBA registry. The IBBA Promotions Committee worked diligently and creatively to design a new image and website that promotes the growth, strength, and diversity of the Brangus breed. The IBBA Regstr Ad Hoc Committee and the IBBA 8

December 2021

technical team has made tremendous strides year over year to build out Regstr as the chassis for our association and its members. Our Brangus shows have experienced strong and increasing participation and enthusiasm due to the efforts the IBBA Show Committee. The IBBA Long Term Plan created in 2020 has a vision for 2022 and the years ahead. This vision is the continuation of all that is summarized above as well as the expansion of the IBBA team, providing you enhanced services and education along with more strategies for marketing all of Brangus to the beef industry. This vision and its execution are front and center of the minds of the IBBA board of directors, executive vice president, and staff. How to implement all this from an organizational and budget perspective is an ongoing thought and planning process. As IBBA members, utilizing the services and benefits that the association provides, we naturally realize there is a cost to doing business. There is a value in the technology, marketing, administration, and expertise that the IBBA brings to us. How we each take advantage of this value is up to us, but there is high value. Total Herd Reporting (THR), as we know, is the revenue stream that enables the IBBA to provide all of this value. It is this income that supports the opportunities and processes to provide more of what we all as IBBA members ask for from our association. The system of THR has been adopted for quite some time, with out a single rate increase. In order to grow the level of services, the quality of benefits and continue to raise the stature of our Brangus genetics in the industry, the time has come for an increase. The alternative to a small $4 increase in THR is to reduce services or Brangus promotion at a time when so many things are moving forward for Brangus and the prices for cattle continue a nice upward trend. I ask each of you take a breath, think about the actual math of what is being proposed as it pertains to you and realize all that we each benefit in spades as an IBBA member. I believe that we will realize that an expense is only a cost in the absence of value. And when it comes to the services, research, technology, expertise, marketing, administration (and the list goes on) provided by the IBBA, there is tremendous value. On behalf of the board of directors, I wish everyone in the IBBA and around the Brangus World a very special and happy holiday season. Let’s celebrate our families, friends and the Brangus, Red Brangus, and Ultra cattle that bring us together!


Merry Christmas

HAPPY HOLIDAYS & THANK YOU

Cavender Draggin' M and Partners would like to thank our friends and customers for making our Fall Production Sale a great success! We look forward to seeing you in the New Year.

MARK YOUR CALENDAR FOR OUR UPCOMING SALES FRIDAY, MARCH 11, 2022

SATURDAY, APRIL 23, 2022

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX 160 BRANGUS AND ULTRABLACK BULLS 30 CHAROLAIS BULLS

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX 100 REGISTERED FEMALES 550 COMMERCIAL FEMALES

CDPBRANGUS.COM INFO@CDPBRANGUS.COM 903-747-1136


FEATURED HERD SIRES

PROVEN BRANGUS GREATS! DMR EMPIRE 795D12

CB CAPITAL GAIN 924D19

$40 PER UNIT

$40 PER UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.4

0.4

42

72

4

25

3.4

0.23

0.37

-0.02

-0.038

6

0.4

37

55

0

18

4.3

0.90

0.61

0.09

-0.039

• Moderate calving ease • Works on Angus and Brangus cows as well as Ultrablack cows • Will add bone and squareness of topline • Sons and daughters tremendously popular • Consistency

• Proven calving ease sire • Strong growth and carcass • Siring sons and daughters that hit the mark

MULTI-TRAIT BRANGUS CB BLOUNT 607G7

CB ORACLE 468F15

$40 PER UNIT

$40 PER UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

4.6

1

39

71

11

30

3.3

0.80

0.56

0.18

-0.024

5.3

1

46

89

10

33

3.9

1.07

0.62

0.17

-0.030

• Calving ease • First calves have been born small • Should have strong growth and carcass • Should be a maternal sire

• Curve bending numbers with 5 traits in the top 20% • Pedigree and usefulness is unlimited on many cows in the breed • Showing moderate birth weight and consistency in first calf crop • 10 milk EPD

PROVEN GENETICS, TRUSTED BRAND | CDPBRANGUS.COM


MULTI-TRAIT

CURVE BENDERS ULTRABLACKS & UB2'S DMR CASH FLOW 535F30

CB MASTERPIECE 2051F

$40 PER UNIT

$40 PER UNIT CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.1

0.4

49

92

4

29

3.5

0.61

0.82

0.27

-0.024

7.7

-1.5

49

90

2

27

4.3

1.23

0.71

0.46

-0.027

• Calving ease • Strong growth and carcass • Moderate maternal • Quiet, gentle disposition

• Calving ease • First calves are solid both on registered cows and commercial heifers • Strong growth, carcass, and maternal • Quiet, gentle disposition

CB GROWTH FUND 2051G11

MC BIG CITY 541G40

$40 PER UNIT

$40 PER UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.3

-0.1

49

83

2

27

3.8

0.27

0.50

0.29

-0.037

4.9

1.2

42

79

11

32

3.2

0.93

0.78

0.24

-0.020

• Impressive substance and volume with stoutness and eye appeal • Use to add consistency, calving-ease, front-pasture phenotype and fertility • First calves are big ended with lots of eye appeal

• Off the wall GE-EPD package • Super thick, cleaner in his lines and neat patterned • Use especially as an outcross to 3D and 3D sons

903-747-1136 | INFO@CDPBRANGUS.COM


RISING STARS UP AND COMING BRANGUS ★

PROMISING CALVES ON THE GROUND

DMR KINGDOM 535G45

DMR JRT DYNAMIC 30G36

$40 PER UNIT

$40 PER UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

5.6

0.4

33

53

5

21

3.7

0.86

0.48

0.09

-0.031

6.6

-0.8

29

44

5

19

3.9

0.33

0.51

0.06

-0.041

• $48,000 Empire son • Calving ease, depth of body, added bone and dimension • Progeny are square hipped, deep-sided, and moderate framed • Maternal sibling to the Cash Flow bull • Gentle, quiet disposition

• $45,000 Empire son • Calving ease plus added muscle in a moderate framed package • First calves to hit the ground are impressive • Cleaner sheath than a lot of the Three D progeny • Gentle easy disposition

DMR INVESTMENT 535F40

QVF NO DOUBT 30H15

$40 PER UNIT

$40 PER UNIT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

CED

BW

WW

YW

M

TM

CEM

SC

REA

IMF

FT

4.1

2.7

48

88

6

29

4.4

0.79

1.21

0.21

-0.010

7.7

-0.9

30

52

4

19

3.8

1.18

0.60

-0.01

-0.026

• Dam is the highly proven T3 Ms Three D 30D • Should add growth, milk, and maternal value • Top 1% REA EPD

• Calving ease • First calves are light at birth with added depth and bone • Calves exhibit solid breed character with a gentle disposition

PROVEN GENETICS, TRUSTED BRAND | CDPBRANGUS.COM 12

December 2021


HURLA FARMS FEEDLOT FAMILY OWNED & OPERATED IN PAXICO, KANSAS DEVELOPING BRANGUS GENETICS SINCE 1985

CUSTOM FEEDING

Vincent Hurla

PRE CONDITIONING

Roy Hurla

BACKGROUNDING

Michael Hurla

HOME GROWN FEED

Chad Hurla

Justin Hurla

CONTACT US (785) 207-2360 michael@hurlafarms.com 13


ASSOCIATION BRIEF

ASSOCIATION BRIEF 2022 BRANGUS SIRE DIRECTORY Each year the International Brangus Breeders Association (IBBA) publishes and distributes a semen directory for members to showcase their herd sires and market semen both domestically and internationally, including in Mexico, Colombia, Argentina, Australia, and South Africa. The directory will be mailed to each IBBA member, and additional copies will be distributed at the Cattlemen’s Congress, Cattle Industry Convention and NCBA Trade Show, international shows in Houston, as well as at sales, field days, and other events. All sires listed in the 2022 Brangus Sire Directory must be parent verified. To order a DNA test contact Macee Prause at mprause@gobrangus.com. Members can purchase pages in the directory and provide information highlighting the bull’s exceptional qualities and/ or achievements. The cost is $350 for each bull included in the directory. Bull information must be submitted online, and a high resolution picture of your sire must be sent to Melanie Fuller at mfuller@gobrangus.com no later than December 5, 2021.

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REGISTRATION OPEN FOR THE 2022 CATTLE INDUSTRY CONVENTION AND NCBA TRADE SHOW The 2022 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show will be held February 1-3, in Houston with the theme of “Gone to Texas”. “This is the first time the convention will be held in Houston, and we are extremely excited about offering new opportunities for attendees,” said Kristin Torres, NCBA executive director of meetings and events. “The city has amazing facilities, making it convenient for everyone to fully enjoy all activities.” The annual convention continues to be one of the industry’s largest events where thousands of cattlemen and women gather to learn, conduct business, network and have fun. The 2022 convention marks the 124th anniversary of the legendary event, and one that will offer a variety of activities that are appropriate for all ages. Registration opened on November 1, 2021. Additional information, including housing and registration is available at https://convention.ncba.org.


ASSOCIATION BRIEF QUAIL VALLEY FARMS AND WILEY RANCH PURCHASE SALACOA VALLEY GENETICS Quail Valley Farms and Wiley Ranch announced October 28, 2021, that they have completed the joint purchase of the entire Salacoa Valley Farms’ purebred cattle operation from the Seminole Tribe of Florida, Inc. “Quail Valley Farms and Wiley Ranch decided to join together in owning this 40+ year old legendary cow herd because of the established earned credibility as a world leader in Brangus genetics”, says Ricky Cleveland. He continued, “Salacoa Valley genetics have a dominant seedstock presence reaching coast to coast and all points in between as well around the world. Salacoa Valley is ranked in the top 25 bull producers in the United States for the commercial cow-calf industry. There are years and 1000’s of head of cattle that have been fed in the Midwest and in the South to establish proof in the genetics that they are producing are efficient and effective in the feedlot, as well as in the pasture. Most of all what made this herd so attractive to us was its management practice of turning generations and the youthfulness of the 1,400-head cow herd.” Cleveland went on to say, “We plan to keep the Salacoa Valley Farms cattle here in Fairmount, Georgia, and nothing will be changing as far as the sale currently scheduled for November 19-20, 2021. We will be selling 200+ Brangus, Ultrablack, and Santa Gertrudis bulls along with our entire six-year-old cow herd and a group of elite guest consigned “Brangus Female Peaches” from our cooperators.” In conclusion, Cleveland stated, “We want to thank the Seminole Tribe of Florida and the Vaughn family for the decades of work in building such an outstanding Brangus herd and we look forward to the opportunity in developing and proving it to be the Brangus breed’s source and base for stable genetic improvement.”

$40 available in blue, navy, grey, red, white, or pink. Jackets or shirts can be purchased by calling the IBBA office to order at 210-696-8231. IBBA BOARD ELECTION BALLOTS All active IBBA members should have received board of director ballots via mail. Please see pages 36-42 in the November Brangus Journal for biographies for candidates in your region. Ballots should be postmarked no later than January 3, 2022 to the IBBA’s official accounting firm. Please use the stamped return envelope in your ballot letter to return the board voting card. Ballots mailed to the IBBA will be rejected and not counted. Any member who has not yet received a board election ballot should contact Mandie Sadovsky at msadovsky@gobrangus.com. IBBA ANNUAL MEETING The 2022 IBBA Annual Meeting will be held in Houston, Texas on Thursday, March 3, 2022, during the Houston Livestock Show & Rodeo. The meeting will be held upstairs on the second floor of the Reliant Center. All members are encouraged to attend, more details regarding specific location and time will be announced in the January Brangus Journal.

SEEKING EXPORTABLE EMBRYOS AND SEMEN The IBBA recently partnered with the U.S. Livestock Genetics Export (USLGE) and received roughly 50 trade leads during AgroExpo, held in Colombia in late October. These leads represent dozens of international customers interested in U.S. Brangus genetics. Inquiries stem from breeders, producers, consultants, extension personnel, and other industry contacts. Any IBBA member interested in obtaining a copy of the trade leads lists of potential international contacts should email Macee Prause at mprause@gobrangus.com requesting a list. BRANGUS BRANDED MERCHANDISE The Christmas season is quickly approaching, and IBBA merchandise can make great holiday gifts for spouses, ranch managers, and customers! Jackets are available in black or red and are listed at $65. Button up shirts are available in long sleeve or short sleeve for 15


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GENEPLUS GENEPLUS GACC DATA BANK 102H3

VOREL ABSTRACT 25E9

SUHN’S MISS TRADITION 30F18

SUHN’S ULTIMATE 30H157

$52,000 Suhn Cattle Co., Eureka, KS, Chimey Rock Cattle Co., Concord, AR, Schmidt Farms, Texarkana, TX and Lake Majestik Farms, Flat Rock, AL

$40,000 - Sunshine Acres, Trussvile, AL, 3G Cattle Dongola, IL and CJC Farms Quebeck, TN

$30,000 Fenco Farms, Floral City, FL

$20,000 Hicks Ranch, Alto, TX

SUHN’S MS BUSINESSLINE 416H43

CRC MS BEACON 302H44

SUHN’S MS BUSINESS LINE 30H51

TJM EPIC 59H13

$19,000 Bogue Stephens, Mt Laurel, AL

$18,000 Bogue Stephens, Mt Laurel, AL

$18,000 Sunshine Acres, Trussvile, AL, 3G Cattle Dongola, IL

$16,500 Enrique Medina, Chihuahua, Mexico

SUHN’S CRC ALLIANCE 30H20

AG UPGRADE 894H3

SUHN’S MISS FORTRESS 416A37

$15,500 Lawman Brangus, Okmulgee, OK

$15,000 Pride Ranch, Plano, TX

$15,000 Villa Ranch, Brookshire, TX

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EXECUTIVE CORNER

GENETIC FOOTPRINTS by Darrell Wilkes, Ph.D., International Brangus Breeders Association (IBBA) executive vice president This issue of the Brangus Journal lists the largest breeders based on THR receipts. There’s a list of the most aggressive users of ET technology, and a list of the sires with the largest genetic footprint in the breed during the past year. In this issue, we also produced a list of the sires whose daughters produced the most calves during the past year. It is quite obvious that the listed breeders and the listed sires leave a pretty large genetic footprint. Looking only at the primary prefix categories of R (Brangus), RR (Red Brangus), UB (Ultrablack), and UR (Ultrared), the top 25 sires produced about 15% of the calves registered during the 12-month period. A bit more than 16% of the calves registered were produced by the daughters of another list of 25 sires, and there is some overlap in the sire lists. Even though every breeder has their own breeding plan and goals, and no two breeders see the world in exactly the same way, it is obvious that the genetic trends in a breed, over time, are influenced greatly by a relatively small handful of genetic leaders (genetic leaders including breeders and bulls). This is nothing new and is not unique to Brangus. Speaking only for myself, having grown up on a familysized seedstock operation, it took me a while to attain the maturity to stop looking at the largest and most successful breeders with envy and jealousy and begin looking at them as a large laboratory where I could reap the rewards of their experiments. In other words, kind of like an R&D department that I didn’t have to pay for. As I was growing up, we could not afford to make too many breeding mistakes and still market the number of quality bulls we needed to keep the outfit afloat. We gladly waited until the “big boys” had tested an exciting young sire before we would buy semen. They had large contemporary groups, so it wasn’t too difficult to see which bulls consistently sired the best calves. Come to think of it, I cannot recall a single time when one of the large, prestigious breeders turned us down when we asked

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to drop by and look at their calves. Most of them would drop whatever they were doing and drive us around through pasture after pasture looking at cattle – topped off by a homecooked meal and an offer to bunk for the night if we were too tired to drive home. Can you imagine another industry where such a thing would happen? If the local Ford dealer had the largest and most successful dealership in the county, do you think he would allow the little Dodge dealer in the neighboring community to drop by to pick up ideas on how to run his own outfit better? Don’t hold your breath on that one. Stop and think about it. Every seedstock breeder competes with every other seedstock breeder, but they’ll open the tent door and show you everything they’re doing. In that sense, we sure don’t act like competitors. We act more like partners. I truly believe that our competition is not the fellow Brangus breeder down the road but, instead, a mindset among far too many commercial producers that “any bull is a good as any other bull as long as he’s cheap enough.” This is a failing mindset and I believe that it is becoming less prevalent. It is becoming less prevalent because the cattle market is changing. The price spread between lower and higher quality calves has never been greater. Price signals are telling every producer that if they want to top the sale, they need good genetics. They need descript genetics – not some smorgasbord of genetic inputs that makes it impossible for the feeder cattle buyer to know what he’s actually getting. The demand for high-quality documented genetics is strong and will continue to strengthen. We want to make our Brangus footprint bigger across the industry. Your fellow breeders have developed a long term plan and we are implementing it through exciting projects like Brangus Value and Brangus Vigor which are designed to grow our genetic footprint. Whether you involve yourself in one or both of these projects, I encourage you to bail in and get up to speed on them.


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FEATURE ARTICLE

Photo above: Mia, Erik and Keri Wiley, Abby West (girlfriend of Ethan) Ethan Wiley, Kim and Karen Wiley. Photo right: Wiley Ranch might be new to the Brangus scene, but they have jumped in with both feet with the joint purchase of the Blackwater and Salacoa Valley Farms herds with Quail Valley Farms.

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FEATURE ARTICLE Fourth generation row crop farmer, Erik Wiley, from Deville, Louisiana, always wanted to raise cattle, so in 2009, he and his father Kim purchased two Santa Gertrudis heifers from Wendt Ranch. Those two heifers have now grown to a herd of 600 registered cattle. The family operation is now the largest Santa Gertrudis breeder in Louisiana. They are committed to improving their cattle with every breeding decision made and the herd traits reflect the ever-emerging market. The family in addition to raising cattle also farm 6,000 acres of row crops and own and operate two successful Purina dealerships, which have provided the opportunity to build relationships with other cattlemen in the region. These connections helped them see the market trends and the popularity of Brangus cattle in Louisiana. “Brangus bulls are a hot item and we saw the opportunity to capture the Brangus bull market in our region. We had the opportunity to buy into a local herd that was already established, and we purchased the Blackwater herd in partnership with Quail Valley Farms about six months ago,” Erik Wiley said.

Ricky Cleveland of Quail Valley Farms had originally gone to look at the Blackwater yearling heifers believing that the others were sold. But he soon learned that the sale of the entire herd had fallen through and they were all available. “I knew I didn’t have enough room for all of them and I knew there was only one person I wanted to partner with, and that was the Wileys,” says Cleveland. “Initially they said no, but after a few days, they changed their minds and we went back. We made an offer and bought everything. The Wileys bought a couple Brangus females from me at my spring sale and had wanted to start small but everything speeded up a little bit. We already had a lot in common and have very similar cattle interests.” Part of the Blackwater herd was relocated from Georgia with about 270 fall calving cows joining the Louisiana operation, while the rest of the herd is at Quail Valley Farms. The Wileys have recently finished their first calving season. “The cattle have adapted well, just as well as the Santa Gertrudis. Calving was a great experience and we haven’t had any trouble,” Wiley said. (continued on page 36)

“THERE ARE THREE WORDS THAT COME TO MY MIND WHEN I THINK ABOUT THE WILEYS: HONESTY, INTEGRITY, AND FAMILY.” -RICKY CLEVELAND, QUAIL VALLEY FARM

35


FEATURE ARTICLE (continued from page 35)

The Wiley’s raises all their own feed and the cattle are pastured on dry land pasture ground. Kim and Erik, along with Erik’s son Ethan do all the day-to-day work, while Kim’s wife Karen and Erik’s wife Keri do the bookwork. Keri is also a nurse and they have a daughter Mia who helps too. The Wiley Ranch crew has also recently partnered with Quail Valley Farms to purchase the entire Salacoa Valley registered herd of almost 1,400 head of cattle from the Seminole Tribe of Florida, Inc. Currently the cattle are still in Georgia with the partners traveling back and forth. They do have two trusted managers, Todd Harvey and Josh Brooks overseeing the daily cattle care in Fairmount, Georgia. “I had looked into purchasing the Salacoa Valley herd a year ago but now the tribe asked if we were interested. The herd was much bigger number wise than we were expecting. We were able to absorb the land lease and hired the employees,” Cleveland said. “We have the land leased through 2023 with the option to renew the lease. We really value the employees and them taking care of things over there.” The Salacoa Valley herd is both a spring and fall calving herd, so the Wileys are looking forward to providing both yearling and 18-month-old bulls for their customers. “Our goal is to be the top seedstock producer for Brangus cattle in the nation, selling around 750 bulls a year,” Wiley said. “We aren’t the only Brangus in the region but we will have a lot of bulls to sell. Since Quail Valley Farms and Wiley Ranch raise both Santa Gertrudis and Brangus, we formed American Cattle Enterprises (ACE) and hope to reach all over the United States with our genetics,” Cleveland said. “There are three words that come to my mind when I think about the Wileys: honesty, integrity, and family. That’s what lead me to wanting to partner with them. I’m very excited to be partners

with them. We are also very family oriented here at Quail Valley and labor is hard to find especially good ones and we value our families and all they give.” The Wileys AI 100% of the herd and all the work is done themselves, in addition to raising all their own feed. “We AI to industry leading bulls, with balanced EPDs that will enhance our own EPDs with a strong focus on carcass traits and phenotype,” Wiley said. The replacement heifers and bulls will be backgrounded and fed on the place with the steers and non-replacement heifers going to a feedyard where the family retains ownership all the way through the finishing process. The first annual bull sale is scheduled for April 2022 with around 350 bulls in the offering. Half will be Brangus and the remainder Santa Gertrudis. They are also planning on holding a fall sale with Quail Valley to sell over 300 bred replacement heifers. “We cull our sale bulls pretty deep and the cull rate in the Brangus is a lot less than the Santa Gertrudis. I really like the quality of the bulls and the breed works really well with our climate,” Wiley said. “We value everyone of our customers and every individual who has ever done business with us. We don’t care if you spend a thousand dollars or a hundred thousand, everyone will be treated the same. We will never be to big for everyone to get a fair shake. It’s an exciting time in the business and Quail Valley Farms and Wiley Ranch will be around for a long time,” Cleveland said. The Wiley’s are active supporters of the local young people in the 4-H club in Avoyelles Parish. They promote the Santa Gertrudis, and soon Brangus, breed by donating cattle for youth to show in 4-H. They are also very supportive of other youth and community activities knowing that the best investment is in the young people.

The Wiley men, Erik, his father Kim and son Ethan.

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December 2021


37




FEATURE ARTICLE

THE FOUNDATION PITCH THE INTERNATIONAL BRANGUS BREEDERS FOUNDATION IS THE ROCK UPON WHICH BRANGUS RESEARCH AND EDUCATION IS BUILT. BREEDERS MUST PLAN TODAY TO PREPARE FOR THE FUTURE FOR BRANGUS CATTLE TO PERFORM IN FUTURE MARKETS.

It’s no secret the cattle industry requires prepared thinking for the future. Ranchers are thinking months, even years, in advance every breeding season for the next calf crop. They’re considering pedigrees and EPDs, they’re determining bull needs for customers years in advance, and preparing for the retained heifers who will impact their herd for years. Seeds are sown, both literally in the ground to prepare for harvest, and metaphorically in the minds of repeat customers to secure the bottom line of production. Planning must also be done at the breed association level. Why? Because of the power in numbers to impact the perception of the breed within the industry. Research projects and educational opportunities affect the greater beef industry, rather than a targeted geographical area or individual buyers.

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December 2021

The International Brangus Breeders Foundation (IBBF) was established in June 2014 under the laws of the State of Texas as a 501(c)(3) not-for-profit organization to fund and support programs involving research, education and youth in the Brangus breed. The purpose of the IBBF is to fund research initiatives to advance the livestock industry while benefiting Brangus breeders and other beef producers today and in the future, as well as educating the beef cattle industry about Brangus attributes and production practices. At the time of the foundation formation, now IBBF Director Traci Middleton was serving as IBBA president. As noted in the October 2014 Brangus Journal, Middleton commented, “With the formation of IBBF, we are excited about the new opportunities that will be available to expand


FEATURE ARTICLE education and research efforts to benefit International Brangus Breeders Association members. The charitable investments contributed by passionate and visionary donors will be instrumental in funding special projects to advance the breed.” Some of the early projects funded by IBBF included university research in the areas of feed efficiency testing and tenderness attributes of Brangus genetics. Today, IBBF President Brandon Belt, along with IBBF Directors Cindy Blazek, Allen Goode, Chris Heptinstall, Tracy Holbert, Traci Middleton, Nic Cornelison, and David Wood set new projects with the same original direction – promote the breed through research. In fact, the mission of the IBBF is so pivotal, the IBBA Strategic Long Range Planning Committee, as chaired by Tracy Holbert, named “Invest in Research” as one of four primary pillars of focus for the next 10 years as a part of the IBBA Long Term Plan. As published in the IBBA Long Term Plan, produced in the fall of 2020, “What can be stated with assurance at the early stages of the long term plan is two-fold. 1) IBBA must create a structured mechanism to establish research priorities and 2) develop and implement a mechanism to fund a legitimate and significant research program. It is 100% certain that research regarding cattle, beef, protein, economics, consumer behavior, etc., will be conducted continuously by companies and universities.

Such research may either positively or negatively reflect on Brangus. It is insufficient for IBBA to simply react to research findings that affect the breed. Rather, IBBA must lead, and be proactive in conducting and/or encouraging research that validates the purported strengths and provides insight to shore up the purported shortcomings of the breed.” The resulting project stemming from the association’s commitment to research investment is known as the Brangus Value Project (BVP). The BVP is a comprehensive progeny test which will follow AI-sired steers through the feeding and packing segments, and will capture data on feed efficiency, carcass traits, and tenderness. The subsequent data will filter through the EPDs of thousands of cattle in the Brangus registry. Over the past year, the IBBA has taken a two-pronged approach to the BVP. The first avenue of participation was, and will be, available to purebred seedstock producers looking to consign young, unproven sires for many years. The second avenue comes from the commercial cow-calf industry, of producers willing to AI breed their cow herd to the consigned AI sires. Semen is collected on the bulls and used to breed commercial females, of which, the resulting progeny will be fed out and carcass data will be collected. In brief, the IBBA and participating bull owners provide semen at no cost and will help cover other costs of synchronizing and breeding commercial cows, in exchange for cooperation (continued on page 42)

41


FEATURE ARTICLE used to mark animals more or less heat tolerant than others. A from commercial producers in collecting data and working project funded by the collection of research donations to the with IBBA to place the calves from this project into partner IBBF to advance the selection of animals years in the future. feedlots. All calves are fed and harvested with recovery of In the fall of 2020, the IBBF launched a new pledge performance data and carcass data which will be shared with program called Bullish on Brangus. This program is designed cooperating producers. to generate funds for research, education, and ultimately Hundreds of animals have been committed through the fuel growth within the Brangus breed. Bullish on Brangus is BVP and the first calf crop will enter the feedlot in the fall of designed to where members donate $10 for every registered 2021. The IBBF is requesting IBBA members to invest $500 animal they sell within a calendar year. The easiest way to to sponsor the data behind the project. In return, donating keep track is to pledge for every animal transferred in the members will receive a Brangus strip loin cut into individually Regstr system, or to tally up animals sold at the end of each packaged steaks as a product of one of the steers in the sale. Ultimately, it is on the list to be added into the Regstr projects. Sixteen breeders have committed to supporting the system when a breeder transfers an animal, they will have BVP through the IBBF, in total the goal is to collect 90 more the option to voluntarily donate $10 with the transfer to go supporters to meet the BVP goal. to the Bullish on Brangus program. In the meantime, the A long-term recipient of IBBF research funds is Raluca IBBF relies upon breeders to make donations after the sale of Mateescu, Ph.D., associate professor in the department of animals. animal sciences at the University of Florida. “The Foundation is the best mechanism we have to prove Published in the Fall 2020 Frontline Beef Producer what all of us as Brangus breeders already know, the value of magazine, Mateescu stated in an article titled Impact of Brangus genetics in beef production. We must move forward Brahman Genetics on with research projects that Body Temperature of show that Brangus genetics Heifers Under Heat Stress, bring increased value to our “Bos indicus and Bos customers,” adds Brandon indicus-influenced cattle, Belt. “There are unwarranted like Brangus, are better discounts Brangus cattle are able to regulate body suffering in the beef market temperature in response with the ‘ear discount.’ to heat stress due to a -KATHY CALVIN Supporting projects such as number of physiological the Brangus Value Project and cellular level adaptive traits. The multibreed herd at can help bring a united front with up-to-date, relevant data, the University of Florida Beef Research Unit allowed us to backing up what we already know, Brangus should not suffer quantify the change in body temperature in heifers with the same stigma that is attached to eared cattle.” various proportions of Brahman genes per unit increase in Collectively, it’s the IBBA’s responsibility to look forward, heat stress as measured by temperature-humidity index (THI) decades into the future, and predict obstacles or questions and to assess how different breed groups responded to varying of potential customers. Planning and preparing now with intensity and duration of heat stress. A total of 299 two-year donations to the International Brangus Breeders Foundation old heifers from six breed groups ranging from 100% Angus will help breeders of tomorrow perform more profitably to 100% Brahman were evaluated under hot and humid through improved perceptions of Brangus cattle. conditions during 2017 and 2018 summer days.” “We must show the industry that Brangus is not just The end goal of the University of Florida research another Brahman cross breed,” says Belt. “We are Brangus, we program is ultimately to gather data to develop a heat have been breeding cattle to perform in harsh environments, tolerance index that can be used to select Brangus bulls and efficiently, and to produce a superior beef product for our females. The research conducted would identify a DNA consumers. It is time to put the research behind what we all marker, in addition to visual appraisal data, that could be already know and Go Brangus!” (continued from page 41)

GIVING IS NOT ABOUT MAKING A DONATION, IT’S ABOUT MAKING A DIFFERENCE.

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December 2021


Donor

The International Brangus Breeders Foundation (IBBF) is excited to launch a new pledge program called Bullish on Brangus. The program will help to generate funds to be used for research, education, and ultimately to fuel growth within the Brangus breed. A simple goal for Bullish on Brangus contributions would be for interested members to donate $10 per every registered animal they sell. Each Bullish on Brangus donor will receive IBBA merchandise as a token of appreciation. Each year the IBBF will honor the Top Donor of the Year and Top Lifetime Contributor, both contributors will be featured in an article highlighting their operation’s generosity.

Dr. Randy Schmidt Joe and Nancy Cavender Bill and Gail Davis John Milam Michael and Judith Kammerer Ray and Karen Westall Vern and Vicki Suhn Brett Basden Ray Johnston Blackwater Cattle Co. David and Nada Wood Joe and Nancee Lingg Johnny Vines Mike and Gloria Weathers Circle X Land & Cattle Randy Nugent Roy & Skeeter Davis Family Foundation Tony and Lolita Westbrooks Joe Kassler GENEPLUS, LLC Lake Majestik Farms Mike Vorel Texas Brangus Breeders Association Buck Thomason Mound Creek Ranch TRIO Cattle & Genetics Joe and Melanie Fuller Howard and Carolyn Davis Hardee Farms Oklahoma Brangus Breeders Association Traci Middleton Salacoa Valley Farms Alfonso Gonzalez Tajo Ranch Cody and Emily Gariss Doguet’s Diamond D Ranch GKB Cattle Co. Russ and Pam Williamson Brandon Belt Oskar Juarez Pepe Medina Chris Heptinstall Darrell Wilkes Gary Wente Jeremy Jackson Mary Douglass Milton & Johana Villarreal Phillips Ranch Robert and Margie Field Shiloh Hall Tommie Rogers Power of the Brands Sale MBJ Ranch Vanna Farms R.L. and Sally Robbs Allen Goode Sewell Cattle Company Eddie Blazek Jerri Lynn Pierce John Garcia Craig Stovall Lionel Arsement Schultz Cattle Company Darby Cattle Co. Don Dorn James and Diane Ansohn Pete DeLeeuw

Bullish on Other Brangus Total Contributions Total $4,910 $12,091 $2,550 $6,680 $6,760 $2,750 $5,183 $1,550 $227

$2,080

$1,510 $420 $1,500 $1,333 $1,312 $1,312 $30 $1,000 $1,000 $656 $656

$480 $420 $333 $180

$50

$12,500 $5,000 $14,500 $10,100 $10,300 $10,000 $3,000 $8,500 $5,000 $2,500 $5,000 $5,300 $5,242 $5,000 $5,000 $5,000 $5,000 $4,750 $4,000 $3,820 $1,000 $2,800 $2,500 $2,250 $500 $1,400 $1,700 $1,550 $1,500 $1,500

$1,000 $1,000 $900 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

$250 $188 $100 $100 $100 $75 $50 $25 $25 $25 $25

$17,410 $17,091 $17,050 $16,780 $10,300 $10,000 $9,760 $8,500 $7,750 $7,683 $6,550 $5,300 $5,242 $5,227 $5,000 $5,000 $5,000 $4,750 $4,000 $3,820 $3,080 $2,800 $2,500 $2,250 $2,010 $1,820 $1,700 $1,550 $1,500 $1,500 $1,500 $1,333 $1,312 $1,312 $1,030 $1,000 $1,000 $1,000 $900 $656 $656 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $480 $420 $333 $250 $188 $180 $100 $100 $100 $75 $50 $50 $25 $25 $25 $25

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IMF 0.21 20%

FT -0.042

SUHN’S SYNERGY 416E23

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YW 68

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M TM CEM SC REA IMF FT 3 22 3.1 0.91 0.40 -0.12 -0.050 15%

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SUHN’S TRAIL BOSS 30B3

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Top Bulls +

BREEDERS REPORTS

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December 2021


TOP 25 SIRES BY CALF REGISTRATIONS (FROM NOV 15 TO NOV 14 THE FOLLOWING YEAR) RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

SIRE NAME DMR EMPIRE 795D12 ATLANTA OF SALACOA 488Z BWCC Big Town 192B16 SUHN'S BUSINESS LINE 30D26 NEVER SURRENDER OF SALACOA 803D9 SUHN'S TTT LM SIGNAL 30E13 DMR CASH FLOW 535F30 CB ORACLE 468F15 T3 BROADWAY 30E DMR CROSSROADS 795F7 CB WRANGLER 561F3 BWCC BIG LAKE 111F4 BWCC MONUMENT 10D7 VOREL ABSTRACT 25E9 DMR ELDORADO 30B15 BWCC CROSS FIT 541B28 SUHN'S MAJESTIK BEACON 30C CB CAPITAL GAIN 924D19 DMR STRATEGY 263C6 VOREL CURRENCY 25E8 SKYHAWKS PRES 9B SF BRICKHOUSE 909D9 CB PR PRIME CUT 415E11 SUHN'S TRAIL BOSS 30B3 SKYHAWKS PRESIDENTE

NO. OF CALVES 276 266 237 220 217 205 197 191 179 159 156 142 141 136 132 121 119 112 109 107 106 105 103 101 99

For the bulls listed, the average EPDs are as follows: Trait EPD Rank CED 5.29 46 BW .74 51 WW 40 15 YW 73 19 Milk 5.6 68 CEM 3.8 38 SC .91 21 REA .56 24 IMF .16 29 HP 2.08 35 STAY .91 60 TERM 3.45 19 FERT 1.04 34 The top bulls sire about 15% of the total calves registered each year.

TOP 20 REGISTRATIONS BY STATE Rank State Regs 1 Texas 10,783 2 Florida 2,335 3 Alabama 1,790 4 Georgia 1,636 5 Arkansas 1,571 6 Mississippi 1,571 7 Louisiana 1,296 8 Oklahoma 960 9 Tennessee 522 10 Missouri 471 11 Kansas 461 12 New Mexico 401 13 South Carolina 209 14 Arizona 172 15 North Carolina 97 16 California 60 17 Idaho 59 18 Kentucky 34 19 Oregon 33 20 Colorado 11

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1 2 3 4 5 6 7 8 9 10 11 12 13

Santa Rosa Ranch Wynne Ranch Draggin M Brangus Williams Ranch Company Cavender Brangus Salacoa Valley Farms Lake Majestik Farms MP Brangus Ranch Brinks Brangus Cattle @ Westall Ranches Mound Creek Ranches Town Creek Farms Brangus LLC Larry & Briana Franke The Branch Ranch

TOP THR MEMBERS

Texas Florida Arkansas Texas Texas Florida Alabama Texas New Mexico Texas Mississippi Texas Louisiana

14 15 16 17 18 19 20 21 22 23 24 25

Blackwater Cattle Company Johnston Brangus Bar Three Brangus Wilson & Wilson Brangus Martin-Bruni Cattle Company Big D Ranch Reeh Brangus Southern Cattle Co. Vernon or Vicki Suhn Tuna Rosa Ranch Stalwart Ranches L G Herndon Jr Farms Inc

Georgia Alabama Texas Texas Texas Arkansas Texas Florida Kansas Texas Texas Georgia

TOP EMBRYO TRANSFER BREEDERS NOVEMBER 2020-OCTOBER 2021

1 2 3 4 5 6 7 8 9 10 11 12 13

Cavender Brangus Quail Valley Farm Draggin M' Ranch Lake Majestik Farms Salacoa Valley Farms Santa Rosa Ranch Clover Ranch Phillips Ranch, LLC Vernon or Vicki Suhn Martin-Bruni Cattle Company Chimney Rock Cattle Company Mound Creek Ranches TTT Brangus Farm

Texas Alabama Arkansas Alabama Florida Texas Georgia Florida Kansas Texas Arkansas Texas Alabama

14 15 16 17 18 19 20 21 22 23 24 25

Tajo Ranch, LLC Williams Ranch Company Blackwater Cattle Company Schmidt Farms Town Creek Farms Fenco Farms Midsouth Cattle Star G Ranches MP Brangus JLS International, Inc. Bushley Creek Cattle Co. GKB Cattle

Texas Texas Georgia Texas Mississippi Florida Louisiana Texas Texas Texas Louisiana Texas

SIRES WITH THE MOST DAUGHTER INFLUENCE

RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 50

SIRE TJM THREE D 302A CSONKA OF BRINKS 30R4 SKYHAWKS PRESIDENTE STONEWALL OF RRR 222W6 CRC GUARDIAN 9U8U5 ATLANTA OF SALACOA 488Z CB TRADITION 63A CB PASSPORT 803Y11 PATTON OF BRINKS 30T22 HOLLYWOOD OF SALACOA 23A53 DMR ELDORADO 30B15 NEW VISION OF SALACOA 209Y2 SUHN'S MAJESTIK BEACON 30C

December 2021

NO. OF PROGENY REGISTERED 505 272 235 213 209 200 186 173 171 164 158 157 146

RANK 14 15 16 17 18 19 20 21 22 23 24 25

SIRE MC GRANITE 834B TCB CATAWBA WARRIOR R532 MC NUFF SAID 889T50 DOGUETS HERCULES 88S3 TJM CORONADO 535X MC ONSTAR 924W4 BWCC CROSS FIT 541B28 NEVER SURRENDER OF SALACOA 803D9 CB HOMBRE 541T3 S A V RESOURCE 1441 CRC LANDAU 263X2 CB FINAL CUT 924X

NO. OF PROGENY REGISTERED 144 141 136 130 117 114 111 108 107 106 104 97


GENEPLUS GENEPLUS

GENEPLUS GENEPLUS 51


SALE SUMMARIES

SALESummaries

NEXT GENERATION REPLACEMENT FEMALE SALE QUAIL VALLEY FARMS OCTOBER 29-30, 2021 | ONEONTA, ALABAMA Gross Average Lots 1 Brangus Pick Lot Flush $20,000 $20,000 3 Bred Brangus Cows and Pairs $14,250 $4,750 6 Bred Brangus Heifers $38,500 $6,417 28 Open Brangus Heifers $196,250 $7,009 38 Total Female Lots $269,000 $7,079 42 Coming 2-Year-Old $249,250 $5,935 Brangus Bulls 18 Yearling Brangus Bulls $149,750 $8,319 60 Total Brangus Bulls $399,00 $6,650 42 Commercial Open and $54,000 $1,286 Bred Brangus, Santa Gertrudis and Cross heifers 220 Brangus Embryos $110,000 $500 One hundred and twenty-seven registered buyers from 12 states descended on Oneonta, Alabama, for the second annual Quail Valley Farms Production Sale. This year also featured jointly owned Blackwater females with Wylie Ranch, Deville, Louisiana, held under the American Cattle Enterprises (ACE) entity. Quail Valley hospitality featuring great food and fellowship were enjoyed by all. Overcast skies and wet conditions couldn’t dampen the enthusiasm for the highquality offering featuring the entire QVF fall yearling heifer calf crop. The Friday night female auction saw lot 195, QVF MS Never Surrender 30H14, sell for $35,000 to Pennridge Ranch, Paige, Texas. This powerful donor prospect is a full sister to Empower. Soileau Cattle Co, Bunkie, Louisiana, paid $23,000 for the next high selling female, lot 191, BWCC MS Boulder 10H9. This powerful open heifer donor prospect boasts top 1% WW, YW, and Fertility Index. Phillips Ranch, Daytona Beach, Florida, paid $20,000 for the right to flush any female in the powerful Quail Valley and Wylie Ranch cow herd including recently purchased donors from Blackwater and Salacoa Valley owned by ACE. Lot 201, QVF MS Big Town 129H16 was the next high selling Brangus female when Truitt Brangus Farm paid $12,500 for this impressive open donor prospect. The excitement continued in the Saturday morning bull sale as lot 6 QVF Never Surrender 30H18, sold for $64,000 to Chimney Rock Cattle Co., Concord, Arkansas and Lake Majestik Farms, Flat Rock, Alabama. He is a full brother to Empower and to the Friday night’s high selling heifer. Phillips Ranch paid $30,000 to own lot 1, QVF Big Bang 30H6. This powerful Big Town son is a maternal brother to the high selling lot 6 and to Friday evening’s high selling female. Cavender Ranches, Jacksonville, Texas, and Draggin’ M Ranch, Eldorado, Arkansas, paid $27,000 for lot 7, QVF Never Surrender 30H15. He is a full brother to lot 6, 30H18 and to lot 195, 30H14.

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December 2021

THE PERFORMANCE SALE ADDISON BRANGUS FARMS AND FRIENDS OCTOBER 9, 2021 | CULLMAN, ALABAMA Gross Average Lots 8 Spring Pairs and 3N1’s $38,100 $4,763 30 Bred Brangus Heifers $102,950 $3,432 31 Open Brangus Heifers $100,900 $3,255 6 Bred Brangus Cows $12,150 $2,025 6 Brangus Embryo Lots $46,850 $7,808 2 Semen Lots $1,100 $550 83 Registered Brangus Lots $302,050 $3,639 120 Commercial Brangus $151,500 $1,263 and Cross Heifers One hundred and sixteen buyers from 10 states participated in the Addison Brangus Farms and Friends Performance Sale held at the Cullman Stockyards, Cullman, Alabama. The first fall weather greeted Brangus enthusiasts from across the South gathered to appraise and purchase quality cattle from 29 total consignors representing the Southeast’s top performance herds. The day’s top selling female at $10,250 was lot 57, ABF MS Three D 468H5. This powerful open heifer is a Three D daughter and was consigned by Addison Brangus Farm, Winfield, Alabama. She was purchased by CJC Farms, Quebec, Tennessee, and Sunshine Acres, Trussville, Alabama. Lot 62, MS Salacoa N Surrender 99H24 was the day’s second high seller at $9,250. She sold to Hartness Brangus, Limestone, Tennessee. This open heifer was consigned by Salacoa Valley Farms, Fairmount, Georgia. Cheney Farm, O’Brien, Florida, purchased the day’s third high seller when they gave $8,250 to own lot 29, JRT MS Never Surrender 23H5. This good bred heifer was safe to DMR JRT Dynamic 30G36 and consigned by JRT Brangus, Cumming, Georgia. Far Niente, Valley Head, Alabama, paid $7,250 to own lot 13, QVF MS Ridgeway 129G13. This deep bodied fall bred heifer was consigned by Quail Valley Farms, Oneonta, Alabama. $7,000 was the combined price on the next high seller when Owens Brothers, Henagar, Alabama, paid $3,500 to own lot 3, DS MS Stonewall 27E and Melissa Nichols, Kathleen, Florida, paid $3,500 to own lot 3A, her fancy Hollywood daughter at side, DS MS Hollywood 27J. The 3N1 was consigned by DS Farms, McMinnville, Tennessee. Dale McGinnis, Gunter, Texas, paid $6,800 to own the 3N1 lot 4 and 4A, T3 MS Hollywood 30G4 and her Monument heifer calf at side. They were consigned by T3 Brangus, Purvis, Mississippi. Star G Ranch, Van, Texas, paid $6,200 to own lot 6 and 6A, AV MS 192B Rock Solid 468E5 and her good BWCC Reward 111C11 heifer calf at side. The 3N1 was consigned by AV Brangus, McMinnville, Tennessee. (continued on page 54)


Thank you,

To all our customers for a great sale!

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SALE SUMMARIES (continued from page 52)

TOWN CREEK FARM BULL AND COMMERCIAL BRED HEIFER SALE OCTOBER 16, 2021 | WEST POINT, MISSISSIPPI Town Creek Farm offered buyers an unprecedented opportunity to add Brangus, Ultrablack, and VigorMax™ genetics to their breeding programs. The unique genetic offering attracted both new and repeat customers to the Town Creek Farm Bull Sale and Commercial Bred Heifer Sale on October 16, 2021, near West Point, Mississippi. The crew welcomed more than 200 buyers and bidders from 12 states, along with visitors from Paraguay, South America. The Town Creek Farm program has established itself as a thriving producer of long-lasting, fertile genetics that excel in real-world commercial ranching environments. Buyers easily recognized the potential genetic advancements with Town Creek Farm genetics. The bull sale line-up offered cattlemen a selection of varying percentages of Angus and Braham to fit their genetic and environmental needs. When the final gavel tap sounded, 132 Town Creek Farm bulls averaged $5,229 and 267 customer-owned commercial bred heifers averaged $1,900. The sale grossed $1,197,200. The high-selling bull came late in the sale as lot 122 and earned a final bid of $23,000. TCF Pathfinder 263H3 attracted an abundance of interest as a calving ease, userfriendly bull. He posted a 5.06% marbling score and 1.23 ribeye area per hundredweight at his yearling ultrasound scan. Repeat customer and neighbor Brock Farms, Peggy and Frank Brock, Caledonia, Mississippi, won the bidding war on this unique and sought-after herd sire. Coming in as second high selling bull lots were lots 3 and 145, the third and last bulls to be offered. Walker Land and Cattle Co., Alabama, yet another repeat customer, had the last and final bid of $9,500 on lot 3, TCF Rapid Reward 165G. The herd sire prospect had a yearling IMF of 5.64% and had the phenotype to match. “Saving the best for last” rang true as the final bull to sell, lot 145, TCF Rapid Reward 14H7, went home with veteran Town Creek Farm buyer, Johnny Russell of Gouges Bayou Cattle, Monterey, Louisiana, for $9,500. Russell spotted the calving ease bull and patiently waited for him in the sale order. The deep-sided bull had a 44 cm. scrotal and a powerpacked data set. Three bulls sold at $8,500 marking them among high sellers. The sale continued on at a steady and rhythmic pace providing cattlemen the opportunity to buy bulls within a variety of budgets. Cattlemen were appreciative of the solid and consistent bull quality offered from start to finish. In the Town Creek Farm Commercial Bred Heifer Sale, multi-generational, genetically tracked heifers commanded strong interest and demand from buyers. These customerowned heifers were offered by Williamson Cattle Co., ranching near Faunsdale, Alabama, and Okeechobee, Florida, and a 24-year consignor; River Oaks Farm, Searcy, Arkansas, 21-year consignor; 22-year consignor, CP Bar Ranch, Holcomb, Mississippi; 18-year consignor, Megehee Cattle Company, Macon, Mississippi; along with 13-year consignor, Montgomery Farms, Moulton, Alabama. Other consigners included B&B Farm, Linden, Alabama, nineyear consignor; Longino Ranch, Sidell, Florida, seven-year consignor; and Lowell Dollar Farms, Bainbridge, Georgia, a 54

December 2021

six-year consignor. Newcomers participating were long-time customers Triple S Ranch, Okeechobee, Florida; and Black Dog Cattle Company, Haleyville, Alabama. The top-selling heifers came from John McKnight’s River Oaks Farm, at $2,750 each. Repeat buyer Dollar Farms of Georgia made room for the top pen of heifers. Megehee Cattle Company had two pens of heifers with a $2,700 price tag. Dollar Farms nabbed one pen of heifers and repeat customer, Elmore Farm, State Line, Mississippi, hailed the high bid on the other. Volume buyer was Eubanks Land and Cattle, Lucedale, Mississippi. Doak Lambert, Decatur, Texas, was the auctioneer. TANNER FARMS ANNUAL PRODUCTION SALE NOVEMBER 6, 2021 | SHUQUALAK, MISSISSIPPI Gross Average Lots 92 Angus Bulls $414,150 $4,502 6 Ultrablack Bulls $21,550 $3,592 4 Commercial Bulls $17,900 $4,475 21 Brangus Bulls $68,600 $3,267 123 Total Bulls $522,200 $4,246 146 Commercial Bred Heifers $284,700 $1,950 Sunny skies, crisp weather, and a beautiful fall day greeted 117 registered buyers from eight states gathered to appraise the Tanner Farms Annual Production Sale offering. Since 2007 Tanner Farms has been providing superior seedstock in Shuqualak, Mississippi. The 2021 version was met with appreciation from the buyers and rapid and competitive bidding throughout the sale. The day’s high selling bull was lot 1 and sold for $8,000 to Vince Town Angus, Sandy Hook, Mississippi. This Tanner Ten Speed son was one of the biggest growth, milk, and $B bulls in the sale. $7,300 was the winning bid for the second-high selling bull as Walter Field, Shuqualak, Mississippi took lot 28, Tanner Absolute Power 0185, home. This calving ease specialist boasted light BW with big Milk, YW and $B. Alex Savage, Quebeck, Tennessee, paid $7,000 for the next high selling bull. He was lot 26, Tanner Foreman 0282 and is another big growth and carcass bull. Also selling for $7,000 was lot 87, Tanner Balance Sheet 0107. He sold to C&C Hoover Farm, Monticello, Arkansas. He was one of the big REA bulls in the offering, ranking in the breed’s top 5% with top 15% WW and YW. Lot 10, Tanner Ten Speed 0349, a paternal brother to the day’s high selling lot 1, was the next high seller. Malcom Edwards, Richton, Mississippi, paid $6,750 to own this powerhouse. The high selling Brangus bull was lot 128, Tanner Stonewall 818G5. He sold for $4,800 to Purvis Livestock, Hermanville, Mississippi. He records 10 EPD traits ranking in the breed’s top 35%. Double B Ranch, Terry, Mississippi, topped the bred heifers when they paid $2,400 to own the top two sets of FI Brahman x Angus heifers, lots 406 and 406. Jevon Natali, Iowa, Louisiana, purchased the next high selling group of bred heifers when he paid $2,250 to own lot 410, a set of registered Brangus heifers with papers optional.


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IBBA SEEKING MEMBER AWARD NOMINATIONS Each year, the IBBA awards three distinguished awards: Breeder of the Year, Pioneer of the Year, and Commercial Producer of the Year. Nominations for the 2021 year are being sought, with a deadline of December 15. To nominate a fellow breeder, nominations should include name, award for nomination, and a brief summary of why the nominee should receive the award. Nominations can be sent to IBBA awards chairman, Shiloh Hall, at shiloh518@yahoo.com. Awards seeking nominations: • BREEDER OF THE YEAR: The Breeder of the Year recipient is a current member of the IBBA deserving of recognition for his/her successes and advancements made utilizing and promoting Brangus purebred cattle. • PIONEER OF THE YEAR: The Pioneer Award recognizes an IBBA member, past or present, for his/her service, loyalty, and contributions to the Brangus Breed • COMMERCIAL PRODUCER OF THE YEAR: The Commercial Producer of the Year award highlights a commercial producers achievement incorporating Brangus genetics into their breeding program. For more information, contact IBBA director of membership, Mandie Sadovsky at msadovsky@gobrangus.com, or IBBA awards chairman, Shiloh Hall at shiloh518@yahoo.com.

CAVENDER RANCHES 2020 BREEDER OF THE YEAR From humble beginnings to a southern household name, the Cavender family has seen decades of success in their

family-owned business, Cavender’s Western Store. But behind the boots and hats of the retail store, Joe and Nancy Cavender have a passion for raising good Brangus cattle. For many years, the Cavenders ran Brangus commercial cattle and only began the purebred business to support the operations bull needs. But, by 2005, the registered herd had grown large enough to host their first bull sale. Today, Cavender Ranches is the sixth largest Brangus breeder by registered numbers in the breed and the second largest embryo transfer breeder. “We’re just trying to be the best at what we do. We’re trying to get better year after year and see progress in our genetics from one production sale to the next. We have a true commitment to making this breed better,” says Joe Cavender.

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VOREL FARMS 2016 BREEDER DOUG WILLIAMS

OF THE YEAR 2020 PIONEER OF THE YEAR

Mike Vorel and wife, Robin, own and operate Vorel Farms in central Oklahoma, named the association’s 2016 Breeder of the Year. Vorel began raising commercial cattle, but soon transitioned into the seedstock business, retaining his commercial females as recipients. Through the utilization of DNA testing, parent verification, data collection, and extensive A.I., the Vorels have strived to make their Brangus and Ultrablack cattle predictable and consistent in their makeup, adding value to not only their own operation, but ultimately, their customers. The Vorels are blessed to live on a farm that’s been in the family for over 100 years, a place that has seen multiple species of agriculture production. With four children and 12 grandchildren, the Vorels hope the family ranching heritage will prosper.

Doug Williams owns and operates L&W Cattle Co. in Mocksville, North Carolina alongside his wife, Glenda, and family. From a young age, Williams began managing Angus and Charolais cow herds in Georgia. In 1988, Williams found an entry into the Brangus breed when he began managing the Cow Creek Ranch in North Carolina, earning the IBBA Herdsman of the Year Award in 1993. Together, with his fried Jim Latham, they formed L&W Cattle in 1990. The majority of their stock are marketed to cattlemen in the Southeast, namely Alabama and Florida. Though private treat is their standard, cattle are frequently consigned to Brangus sales. “I’ve been involved in the management of many breeds - Angus, Charolais, and even a few Simmental,” he recalls. “But the Brangus cow just does the best job in this part of the country,” says Williams.

SCHMIDT FARMS BAR G RANCH

2018 BREEDER OF THE YEAR 2020 COMMERCIAL PRODUCER Dr. Randy and Karen Schmidt, Schmidt Farms, of Texarkana, Texas, purchased their first registered OF THE YEAR Brangus bull in 1995, and purchased their first registered female in 1999, which served as the gateway to a passion that has driven their operation for over 20 years. Understanding the growing pains faced by breeders entering the purebred business, in the early years Schmidt marketed bulls by private treaty. As growth allowed, they hosted a bull sale at the ranch in 2004, and did so for two years. As the program developed, the Schmidts had the opportunity to be a founding partner in the GENETRUST alliance and was an integral part in its decade of success. Most recently, the Schmidts joined four close friends in founding the next generation marketing alliance, GENEPLUS. “It is always an honor and humbling to be recognized by your peers for a job well done,” comments Schmidt.

Brent and Sandra Gundy, of Bar G Ranch in Walker, Missouri run approximately 700 cows on several thousand acres, around 90 miles due south of Kansas City. Their primary income revolves around the sale of source-verified, backgrounded steers to the Joplin Regional Stockyards. They also have begun to find a niche in selling developed replacement heifers and first-calf pairs by private treaty on the farm. Over the years, the Gundys have retained ownership on hundreds of cattle through to the feedyard, seeing great success in the carcass quality of their Brangus-influenced fat steers. Data from several pens of cattle sourced from the Bar G operation showed cattle grading 95100% Choice grade, or better. “We have really tried to build up our reputation with our feeder cattle,” prides Gundy. “We want buyers to know that the cattle we bring to the sale barn are healthy, honest, and will perform well in their feedyard,” says Brent Gundy.

FARRIS RANCHING CO.

2015 BREEDER OF THE YEAR

Danny and Mary Beth Farris, of Tuscola, Texas got their start in the Brangus business in 1984. At the time, Farris has began working for the Clark family of Escoba Cattle Co. The Clark family eventually sold their cows, and in 1996, Farris Ranching Co. began on leased land, borrowed money, and a lot of hope and prayer. The Farris’ have had success through determination, resourcefulness, hard work, and by building a tremendous customer base of ranches who depend on Farris bulls and females to be as honest as the folks who raised them. The Farris family can say their livelihood depends upon ranching and Brangus cattle. When the award was presented, Danny was serving on the IBBA Board of Directors, and on the committee that selected the Breeder of the Year. The committee collectively decided to give the award to the Farris’, and told Danny a different breeders had won the award. At the awards banquet a couple months after the award had been “decided,” the Farris family was in shock to find the committee had told a white lie and the award recipient was themselves. “To this day, I’m still just as honored as I was that day to be recognized with so many breed leaders,” reports Danny Farris. 57


SALE SUMMARIES

SALESummaries

GENEPLUS AT CHIMNEY ROCK CATTLE COMPANY CONCORD, ARKANSAS | NOVEMBER 5-6, 2021 A perfect fall weekend combined with great camaraderie, genuine fellowship, and southern hospitality filled the iconic Chimney Rock facility as bidders and buyers were greeted with an exceptional set of Brangus and Ultrablack cattle. With cattle traveling from Florida and the Carolinas to Oregon and Mexico, North America was well represented in Concord, Arkansas, in person and online. Headlined by a fantastic registered female event Friday night, November 5, followed by rapid fire bull and commercial female sale on Saturday, November 6, high sellers for the weekend were as follows. Registered Female Highlights – Friday, November 5th Lot 1 – A proven herd sire, Vorel Abstract 25E9, from Suhn Cattle Company commanded a final bid of $40,000 for 2/3 interest and full possession from Sunshine Acres, Trussville, Alabama, 3G Cattle, Dongola, Illinois and CJC Farms, Quebeck, Tennessee. Lot 9 – A phenotypic gem, and the female chosen as the special “Lot 2 Pick of the Female Sale,” Suhn’s Ms Tradition 30F18 from Suhn Cattle Company was selected at $30,000 by Fenco Farms, Floral City, Florida. Lot 87 – An elite carcass and performance source from Suhn Cattle Company, Suhn’s Ms Trail Boss 919H12, was the $19,500 choice of Bogue Stephens, Mt Laurel, Alabama. Lot 58 – A donor prospect by the deceased Business Line, Suhn’s Ms Business Line 416H43 from Suhn Cattle Company, was chosen at $19,000 to highlight the new program for Bogue Stephens, Mt Laurel, Alabama. Lot 42 – One of the great power females of the offering from Chimney Rock, CRC Ms Beacon 302H44, landed at $18,000 with Bogue Stephens, Mt Laurel, Alabama. Lot 15 – A daughter of the high selling donor in 2020, and the popular Business Line, Suhn’s Ms Business Line 30H51 from Suhn Cattle Company, was the $18,000 choice of Sunshine Acres, Trussville, Alabama and 3G Cattle, Dongola, Illinois. Lot 95 – A picture perfect gem from Chimney Rock Cattle Company, CRC Ms Currency 9U8H38, was selected at $16,000 by longtime Brangus enthusiast Oskar Juarez, Gold Creek Brangus, Marietta, Georgia. Lot 53 – A highly proven donor from Suhn Cattle Company, Suhn’s Ms Fortress 416A37, was selected for $15,000 by Villa Ranch, Brookshire, Texas. Lot 16 – A curve bending yearling female from Lake Majestik, LM Ms Signal 30H61, received a $14,000 hammer price from Doug McLaughlin, Columbia, Mississippi. Registered Brangus and Ultrablack Bull Highlights Saturday November 6th Lot 164 – A picture perfect specimen with tremendous data to boot, GACC Data Bank 102H3 from Gariss Ranch, was the $52,000 selection of Suhn Cattle Co., Eureka, Kansas, Chimney Rock Cattle Co., Concord, Arkansas, Schmidt Farms, Simms, Texas, and Lake Majestik Farms, Flat Rock, Alabama for full interest and full possession. Lot 199 – An extraordinary high performer and son who mirrors his sire, Suhn’s Ultimate 30H157 from Suhn Cattle Company, was the $20,000 2/3 interest, full possession choice of Hicks Ranch, Alto, Texas. Lot 208 – A calving ease and carcass outlier from Jack Moore, TJM Epic 59H13 was the $16,500 full interest, full possession choice of Enrique Medina, Chihuahua, Mexico. Lot 158 – A powerhouse and high maternal herd sire from 58

December 2021

Chimney Rock and Suhn Cattle Co., Suhn’s CRC Alliance 30H20, was the $15,500 selection of Lawman Brangus, Okmulgee, Oklahoma for 2/3 interest and full possession. Lot 184 – A deep sided outcross package from Giffin Brangus, AG Upgrade 894H3, was chosen at $15,000 for full interest and full possession by Pride Ranch, Plano, Texas. Lot 194 – A curve bending sire with a premium pedigree from Lake Majestik, LM Opportunity 30H78, commanded $14,500 for full interest and full possession from Sunshine Acres, Trussville, Alabama and CJC Farms, Quebeck, Tennessee. Commercial Female Highlights – Saturday, November 6th Top Selling Pairs – 10 head of fancy 2-year-old pairs from 4L Cattle Company were selected at $2,600/pair by Sam Gariss, Lamar, Missouri. Top Selling Bred Heifers – 10 head of spring calving bred heifers from Suhn Cattle Company were the choice of Addison Brangus Farm, Winfield, Alabama at $3,100/head. Top Selling Open Heifers – Five head of fall yearling open heifers from 4L Cattle Company were selected at $1,850/head by Daniel Marcantel, Ville Platte, Louisiana. Volume buyers on the weekend for registered females were Bogue Stephens, Mt Laurel, Alabama and McDaniel Brangus, Columbia, Louisiana. Volume buyers for the bull sale were T Quarter Circle, Winneumucca, Nevada and G1 Land & Cattle, Bastrop, Louisiana. Volume buyers for the commercial female offering were Williams Farms, Uvalda, Georgia and Henry Richardson, Keatchie, Louisiana. The next offering of premium Brangus and Ultrablack genetics from the GENEPLUS partners will be at the historic Suhn Cattle Company in Eureka, Kansas, March 22, 2022 for their 30th anniversary event where 160 industry driven bulls will be offered. For more information on the GENEPLUS program, private treaty offerings or semen and embryos visit www.GENEPLUSBrangus. com.

CHIMNEY ROCK CHALLENGE PEN SHOW Exhibitors from three states competed at the Chimney Rock Challenge Pen Show in Concord, Arkansas, on November 6, 2021, as part of the GENEPLUS Female and Bull Sale. Kenneth Welch judged the competitive, high quality show of 18 pens. The show included eight Pens of One and five Pens of Two. Winning Grand Champion Pen of One was Cross N Farm, Olla, Louisiana, with CN Ms Monument 924J5, born January 2021, sired by BWCC Monument 10D7. CN Ms Trinity 263H8, was named Reserve Grand Champion Pen of One, also owned by Cross N Farm. This fall 2020 born female was sired by Suhn’s CN Trinity 919E2. Winning Grand Champion Pen of Two was Lawman Brangus Ranch of Okmulgee, Oklahoma, with spring born heifers, Lawman Ms Cowboy 918J3 and Lawman Ms Epic 909J10, sired by Vorel Cowboy Up 25F7 and Suhn’s Epic 331D16 respectively. Hatfield Brangus of Bentonville, Arkansas, took Reserve Grand Champion honors with two daughters of CRC Eldorado 561E22. These two females, CSH Ms Eldorado 087 and CSH Ms Eldorado 051, were born October 2020. Exhibitors were entered into a drawing for credit with ReproLogix and $500 from Purina Animal Nutrition. Winning $500 credits with ReproLogix were Wyman Creek Ranch, Summersville, Missouri, Platte Valley Brangus, Burden, Kansas, and Giffin Farm, Rogers, Arkansas. The Purina credit went to Hatfield Brangus, Bentonville, Arkansas.


k a e t S Your Future on Brangus T

he Brangus Value Project is a comprehensive progeny test which will follow AI-sired steers through the feeding and packing segments and will capture data on feed efficiency, all carcass traits, and tenderness. This is the absolute best way to gather genetically relevant data on traits that matter greatly in the modern, quality-driven beef industry. The data will filter through the EPDs of thousands of cattle in the Brangus herdbook. It’s a BIG DEAL!!! IBBA members who are willing to invest $500 to sponsor one of the steers in this project will receive a Brangus strip loin, cut into individually packaged steaks, delivered to your door. You will also be invited to an invitation-only seminar where all the data will first be presented. Your investment will be with the International Brangus Breeders Foundation, which is a 501(c)(3) charitable foundation, (tax deductible). The first group of steers will enter the feedlot this fall and will be harvested late next spring. You might have your steaks in time for a Father’s Day barbeque. We’ll need about 110 sponsors. So far, the following breeders and Brangus fans have stepped to the plate. Please request a pledge form and brochure and your name will appear here monthly.

Join these breeders in investing in the Brangus Value Project 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Allen Goode (first in), TRIO Cattle & Genetics Gary Wente Milton Villarreal, Villa Ranch Nic Cornelison, Lake Majestik Farms (Two Pledges) Tracy & Cindy Holbert, Blackwater Cattle Company Traci Middleton, Mill Creek Land and Cattle Brandon Belt, Belt Brangus Chris Heptinstall David Wood, Double W Brangus Cindy Blazek, Mound Creek Brangus Darrell Wilkes, beef lover Mary Douglass, 2 Hearts Brangus Shiloh Hall, Lawman Brangus Dr. Randy Schmidt, Schmidt Farms (Five Pledges) Jeremy Jackson, Jackson’s Double J Brangus Phillips Ranch International Red Brangus Breeders Association All that is missing now is you!

We already know that you love Brangus cattle. Help our breed move to the next level by investing in the Brangus Value Project.

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CATTLEFAX TRENDS

RISK MANAGEMENT MENU Because outside events continue to have a greater impact on cattle markets, and reliance on ever-changing international outlets has grown the last couple decades, it is important for producers to thoroughly evaluate their current risk management plan. If nothing else, everyone needs to be aware of what it is available for price protection. While the outlook over the next few years is for higher trending calf prices, being able to act quickly could be the difference between red or black ink on your bottom line. The following discussion is not intended to promote one strategy over others, but instead give a broad overview on what is available. The most basic form of risk management is understanding the typical seasonality of markets. A “seasonal” year occurs about eight out of every ten. For the calf market this means the annual highs occur in late winter or early spring, before breaking to a low in the fall when peak numbers are sold. Eighty percent of the time producers are better off selling prior to or retaining ownership/weaning after the fall-run, to avoid receiving the lowest prices of the year. As with anything there are some exceptions and why the odds are about eight out of 10 for a “seasonal” year. Given what is known today,

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2021 may not perfectly fit the seasonal pattern. Because of smaller calf numbers and the long-term expectations, the break into the fall will be limited, if it occurs at all. Understanding the market seasonality for all segments of the industry is important and necessary to make sound risk management decisions. To avoid selling in the spot fall market, producers can forward contract calves for future delivery. There are a few ways to achieve this. Consigning to a summer video sale or marketing calves via private treaty/direct trade are a couple of avenues. The 10-year average premium for calves sold on summer videos for fall delivery versus those marketed in the fall spot market is $58/head. It is not a guarantee a higher price will be received, because like a seasonal year, the advantage occurred in eight out of ten years, with a wide range of less than $10/head to over $330 in 2015. Also, accuracy of the projected base weight is one of the most important variables when forward contracting calves. A big miss can be detrimental, depending on the slide specifications. Another form of forward contracting is entering into a basis contract. As a reminder, basis is the difference between the cash price and futures price. While this is not real popular for calves due to the basis volatility and uncertainty from year to year discouraging buyers to make an offer, it can be useful for those who retain ownership. The buyer and seller agree to a basis level against a specific feeder or live cattle futures contract and delivery period. Once the basis is set and prior to the delivery period, the seller will price the cattle using the specified futures contract. The primary advantages of basis contracting are eliminating all basis risk, reducing market emotion once the price objective is set, and no margin calls.


CATTLEFAX TRENDS Use historical basis levels for the respective region as a benchmark to compare against basis bids. However, the range around the historical levels can be fairly wide for calves because the feeder futures complex truly represents an 800-pound feeder steer in the Central Plains. CattleFax has historical basis data for most states or regions, by weight and sex, to help producers understand if the basis bid is adequate. Current and future fundamentals will also play a role in basis levels. Variation in basis, or basis risk, is the biggest pitfall when futures are utilized to hedge as a risk management strategy. However, if basis performs better than expected, hedging can pay huge dividends. Without going into too much detail, sellers want stronger than anticipated basis when cattle are sold. Hedging, or taking a short futures position, can be used by virtually everyone and is essentially locking in a price and protecting against a drop in the market. Although, producers need to be financially prepared for a margin call if futures move against their hedge – higher in this example. To limit the risk of answering a margin call, following the seasonality of the feeder market will be beneficial most years. In a seasonal year, about eighty percent of the time, fall feeder futures will trend higher at least into the summer. The odds favor, having patience to wait until that time of the year allows producers to lock in a better price compared to winter or spring. Applying an expected basis to the futures price is the cash price a producer is locking in when a hedge is put in place. For example, the 10-year average basis for a U.S. average 550-pound steer is roughly $15/cwt against October feeder cattle futures. If an October futures contract was sold at $160/cwt, the producer is locking in a $175/cwt cash price, given the $15 basis assumption. Again, it is important basis meets or exceeds expectations when cattle are marketed, and the hedge is lifted to receive the anticipated net revenue. A couple other risk management tools that share similar concepts are options and Livestock Risk Protection Insurance (LRP). Purchasing a Put option is like an insurance policy that gives the individual the right to sell a futures contract at the predetermined price level. Buying a Put option allows the producer to set a minimum selling price without eliminating

the opportunity to sell cattle or futures at a higher price. Essentially a floor is set, but the upside potential is unlimited. The premium that is paid upfront, which can be expensive at times, and broker commissions, are the only costs associated with buying a Put option. An LRP policy allows producers to insure their desired head count, up to the current limits of 6,000 head per endorsement and 12,000 per year. If the actual ending value (based on the CME Feeder Cattle Index) is below the coverage price, then the producer receives the difference minus the premium. Similar to purchasing a put option, the upside potential is unlimited. The premium can be paid at the end of the endorsement period and is subsidized, which is dependent on the coverage level. If a producer is serious about utilizing one of the risk management tools discussed, it is recommended to seek expert advice or conduct more thorough research before putting anything into action. There are additional pros or cons and details for each possibility. This article was intended to provide an overview of each opportunity. The first step to making a critical business decision is knowing what is available. Finally, it is important to understand that managing price risk is not always an all or nothing strategy. Depending on the market outlook there will be times when only a portion of the inventory should have some sort of equity protection. Profit potential, which requires estimating an accurate breakeven, is a factor that also needs to be considered when making risk management decisions.

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cattle fax



Throwback Journal

DECEMBER 1982

The cover of the December 1982 Brangus Journal was hand drawn by Brangus Publications production manager, Billy J. Smallwood. IBBA director of field services, Tracy Holbert, announced the IBBA exhibit theme for the National Cattlemen’s Association Annual Convention to be held in Las Vegas, Nevada as “Any Country is Brangus Country.” Coverage of the recently held Bluebonnet Brangus Invitational in Brenham, Texas featured photographs of the grand champion bull and female. The grand champion bull was Mr. Williams 942-182M, a September 1980 son of WSR Cloud 942, shown by Clayton and Modesta Williams. The banner bull’s frame hid everyone at the backdrop and extended past the backdrop banner. After the show, Vineyard Cattle Company hosted their first ever production sale, averaging $17,157 on 30 lots. The sale was led off by the one-sixth breeding and semen interest, and 1,000 semen straws purchase of WBH-RSV Titan 23/6 “Tiny” purchased by Whitehall Plantation of Gena, Louisiana for $200,000. 64

December 2021


TEXAS EXPORTING Livestock through

ground O air O sea

LIVESTOCK

EXPORT FACILITIES

El Paso Livestock Export Facility 10800 Socorro Road El Paso, Texas 79927 Office (915) 859-3942

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Del Rio Livestock Export Facility 543 Farley Lane Del Rio, Texas 78840 Office (830) 773-2359

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Laredo Livestock Export Facility 3902 Jaime Zapata Memorial Highway Laredo, Texas 78046 Office (956) 722-6307

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Brownsville Livestock Export Facility 701 South Vermillion Ave. Brownsville, Texas 78521 Office (956) 546-5135

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he Texas Department of Agriculture has five livestock export facilities located across the state. Each facility provides livestock buyers and sellers with a location on the Texas border where animals can be held until inspection and export requirements are completed. Once the livestock have been cleared for travel, they can be loaded for transport out of the United States. Livestock leaving the Brownsville, Del Rio, El Paso, and Laredo facilities will be loaded for ground transport into Mexico. The Houston facility moves livestock by air and sea, covering destinations all over the world. CATTLE HORSES

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Del Rio Facility

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El Paso Facility

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Houston-Bush

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Laredo Facility

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Here at the Texas Department of Agriculture, one of our most important missions is to protect and promote production agriculture here in the Lone Star State. A cornerstone of that mission is to ensure that livestock being exported from our state meets all state and federal guidelines. The Texas Department of Agriculture export facilities are the gateways for exporting livestock from Texas. From cattle and horses to pigs and poultry, these facilities are tools to help get Texas livestock around the world. Through our export facilities, TDA is committed to not only protecting the transported livestock but also the owners, buyers and brokers. Exporting livestock may seem daunting. The information we’ve posted on our livestock export facility website, and our facility staff, can help you successfully navigate this process. Please contact us if you have any questions. Sincerely, Sid Miller Commissioner Sid.Miller@TexasAgriculture.gov

Intercontinental Airport

For More Information:

65 www.TexasAgriculture.gov/LivestockExportPens


SERVICE DIRECTORY

INTERNATIONAL JUNIOR RED BRANGUS BREEDERS DIRECTOR HIGHLIGHT

Megan Reynolds

Megan Reynolds is currently a senior s at Klein Collinss High School. She is an active member in the FFA Organization where she participates in leadership development events, career development events, public speaking, and the talent team. She is also serving as the Area III FFA Vice President. Megan raises chickens and pigs. This year she exhibited a Red Brangus female, from the Greenwood Cattle Company. Megan is dedicated to the livestock industry and intends to become an agriculture education teacher. Megan is excited to be serving the IJRBBA as a director and looks forward to serving the junior membership.

SERVICE DIRECTORY

For advertising opportunities in the Brangus Journal or Frontline Beef Producer, contact Melanie Fuller at 979-255-3343 or mfuller@gobrangus.com. Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 66

December 2021


STATE DIRECTORY

ALABAMA — ARIZONA — ARKANSAS — CALIFORNIA — FLORIDA

Big D Ranch Phillip & Beth DeSalvo 173 Miller Lane Center Ridge, AR 72027 (501) 208-6119 www.BigDRanch.net

JOHN MILAM, OWNER Grady Green, Ranch Manager 870-314-3673 | grady@dragginmranch.com El Dorado, Arkansas www.dragginm.com 2020 IBBA Top ET Breeder

Brangus & Ultrablacks BULLS & FEMALES available private treaty and select sales

Clay Cooper, Manager

SPANISH RANCH

352.302.2734

Brangus and Ultrablack Cattle

Pamela Doiron 805-245-0434 • doiron@spanishranch.net Follow Us on Facebook or Instagram @spanishranchcuyama

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

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STATE DIRECTORY

FLORIDA — GEORGIA — KANSAS — LOUISIANA — MISSISSIPPI — MISSOURI

L.G. Herdon, Jr Owner 912.293.1316 Sky Herdon, Co-Owner 912.245.0428 Kevin Asbury, Manager 850.252.7290

Herndon Businesss Card ad.indd 1

7/15/21 1:57 PM

David Wood Magnolia, MS 713-539-5715

dwood@woodcorporation.com

CDPBrangus.com

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 68

December 2021


STATE DIRECTORY

NEW MEXICO — NORTH CAROLINA — OKLAHOMA — TEXAS

NOVEMBER 19-20, 2021

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

250 Brangus and Ultrablack Bulls 25 Charolais Bulls 80 Registered Females 550 Commercial Females

FRIDAY, MARCH 11, 2022

CAVENDER’S NECHES RIVER RANCH JACKSONVILLE, TX

160 Brangus and Ultrablack Bulls 30 Charolais Bulls

Joe Cavender, Owner Justin Matejka, General Manager | 903-521-1070 Dustin Kennedy, Cavender Brangus Ranch Manager | 903-810-2413 1200 CR 4716 • Troup, TX 75789 | CDPBrangus.com Certified Free Herd # D80550202

Drake Land & Cattle 398 Drake Road Quanah, Texas 79252

Cell: (832) 331-2527 Ranch: (940) 663-6143 drakeranch398@gmail.com www.drakeranch.com

JOE & MELANIE FULLER - BEN & TRISH FULLER 14148 N State Highway 16, Willow City, TX 78675 C. 979-255-7747 E. jw.fuller@yahoo.com

est. 1924 Quanah, Texas

EVERY DAY IS SALE DAY AT

Farris Ranching Company “West Texas Tough”

Brangus and Ultrablack Bulls

Danny & MB Farris Tuscola, TX 325.669.5727

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

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STATE DIRECTORY

TEXAS

Registered Red Brangus & Ultrareds show heifers, herd sires, and replacements available Megan (713) 492-6158 John (281) 740-0572 greenwoodcattleco@yahoo.com

J ackson family brangus

JODI & DAVID JACKSON 3099 Horseshoe Bend Waco, Texas 76708 Jodi cell: 254.722.9138

jodiatbentwood@sbcglobal.net

MIKE SHELTON C: 713.560.8333 Colita Loop, Colita, TX 77351 www.brangusprofit.com Registered Brangus and Ultrablack Cattle

MikeShelton-DirectoryCard.indd 1

RIO RANCH Registered Brahman, Charolais and Brangus

10/19/17 7:32 AM

Raul Montez 832-331-6800 jraulmontez@ymail.com 39606 FM 1736 Hempstead, TX 77445 RIORANCHTX.COM

MAKING THE

best

BREED BETTER Randy Schmidt

SANTA ROSA RANCH Kent Smith, General Manager (979) 540-8338 | kent@srrbrangus.com Gerald Sullivan, Owner Kelley Sullivan, Owner Navasota and Crockett, Texas

903.278.7777

Schmidt Farms

Garrett Hinds 417.880.2839

BRANGUS & ULTRABLACK

WWW.SRRBRANGUS.COM

GENEPLUSBRANGUS.COM

Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 70

December 2021


STATE DIRECTORY

TEXAS

ZR

Zottarelli Ranches

www.zottarelliranches.com

Angelo Zottarelli 2156 FM 2414 Evant, Texas 76525

REGISTERED & COMMERCIAL CATTLE Mailing Address PO Box 400 Evant, TX 76525

GOBRANGUS.COM

254-471-5675 Ranch 512-422-3123 Mobile zrbrangus@sbcglobal.net

For ad sales information, contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343. Contact Melanie Fuller at mfuller@gobrangus.com or 979.255.3343 for advertising spaces

FIND A BREEDER NEAR YOU VISIT US AT G O B R A N G U S . CO M / B R E E D E R -S E A R C H 71


CALENDAR DECEMBER 1 Bull Commitments Due 2022 Brangus Sire Directory 1 Early Bird Registration Pricing Ends for Cattle Inudstry Convention & NCBA Trade Show 4 Southeast Brangus Breeders Bull Sale, Uniontown, Alabama 10 Ad Reservation Deadline for January Brangus Journal 11 Las Palomas Production Sale, Newnan, Georgia 15 IBBA Breeder, Pioneer and Commercial Producer of the Year Award Nominations Due 24 IBBA Office Closed for Christmas Eve 31 IBBA Office Closed for New Years Eve JANUARY 2022 3 IBBA Board of Director Ballots Must be Postmarked 5 Entry Deadline for Houston Livestock Open Breeding Cattle Show 9-13 Western National Brangus Show and Pen Show at Cattlemen's Congress, Oklahoma City, Oklahoma 10 Ad Reservation Deadline for Spring Frontline Beef Producer 11 The Exclusive Sale at Cattlemen's Congress, Oklahoma City, Oklahoma 19 Fort Worth Stock Show and Rodeo Open Brangus Regional Points Show, Fort Worth, Texas 21 Southeast Brangus Breeders Board of Directors Meeting, Quail Valley Farms, Blountsville, Alabama 22 Southeast Brangus Breeders General Membership Meeting, Quail Valley Farms, Blountsville, Alabama 72

December 2021

FEBRUARY 2022 Cattle Industry Convention & NCBA Trade Show, Houston, Texas Ad Reservation Deadline for March Brangus Journal Florida State Fair Open Brangus Show, Tampa, Florida San Antonio Livestock Exposition Open Brangus Show, San Antonio, Texas 19 Fallon All Breed Bull Sale, Fallon, Nevada 19 MP Brangus Bull Sale, Comanche, Texas 26 31st Annual Roswell Brangus Bull Sale, Roswell, New Mexico

1-3 10 10 12

MARCH 2022 4-5 Houston Livestock Open Brangus Bull and Female Show, Houston, Texas 5 Genetic Edge Sale, Houston, Texas 10 Ad Reservation Deadline for April Brangus Journal 11 Cavender's Neches River Ranch Sale, Jacksonville, Texas 12 Phillips Ranch Inaugural Production Sale, Bunnell, Florida 19 Mound Creek Genetics & Genomics Bull and Female Sale, Leona, Texas 22 GENEPLUS at Suhn's Cattle Company, Eureka, Kansas 24 Briggs Super American Bull Sale, Bloomington, Texas 25-27 Cattle Raisers Convention & Expo, Fort Worth, Texas


ADVERTISING INDEX ALABAMA Far Niente Farms ........................................67 Johnston Brangus .....................................67 Lake Majestik.................................IFC, 51, 67 Quail Valley Farms.. 21, 23-33, 51, 62, 63, 67 Saddle Hill Cattle Company..................21, 30 Southeast Brangus Breeders......................67 Truitt Brangus Farms...................................23 TTT Brangus Farm........................................67 ARIZONA Carter Brangus............................................67 Parker Brangus...........................................67 ARKANSAS Adams & Creasy Insurance Agency.............66 Big D Ranch ...............................................67 Chimney Rock Cattle Co. ...............IFC, 51, 67 Draggin’ M Ranch ................................28, 67 Giffin Farms................................................67 Jacksons Double J......................................67 Mobley, Luke..............................................66 Pope Farms Brangus...................................67 Red Bud Farms...........................................67 CALIFORNIA Spanish Ranch............................................67 FLORIDA Fenco Farms................................................67 Hardee Farms ............................................67 Phillips Ranch...................................5, 24, 68 W.E.T. Farms................................................68 Wynne Ranch.............................................68 GEORGIA Blackwater Cattle Co. .................................68 Char-No Farm .............................................68 Greuel Family Brangus ..............................68 L.G. Herndon, Jr. Farms, Inc. ................53, 68 Las Palomas Ranch....................................... 3 Salacoa Valley Farms..................................68 The Oaks Farms...........................................23 KANSAS Hurla FarmsFeedlot....................................13 Jensen Livesotck Agency............................66 Suhn Cattle Co .................................... IFC, 68

LOUISIANA Bushley Creek Cattle Co. ............................68 Cross N Farms ......................................22, 68 Mid South Cattle Company........................68 The Branch Ranch.......................................68 Wiley Ranch...................21, 23, 25-29, 31-33 MISSISSIPPI 5K Cowbelle Brangus ................................23 Double W Ranch ........................................68 T3 Brangus..................................................68 MISSOURI Don Thomas & Sons ...................................68 GENEPLUS.................... IFC, 18-19, 44-47, 51 Valley View Ranch.......................................68 Vitaferm......................................................74 Wyman Creek Cattle Company...................68 NEW MEXICO Bobby and Bobbie Brangus .......................69 Brinks Brangus @ Westall Ranches ............69 NORTH CAROLINA Peterson Brangus.......................................69 OKLAHOMA CCI Live Video............................................IBC Dotson, Wes................................................66 Lawman Ranch...........................................69 Perry Ranch.................................................69 The Exclusive Sale......................................IBC TEXAS 2 Hearts Brangus........................................69 2C Brangus.................................................69 American Marketing Services ....................63 Bovine Elite, LLC ...................................55, 66 Cavender Ranches .....................................69 Cavender-Draggin’ M and Partners...9-12, 69 Clark Cattle Services ...................................66 Cox Excalibur Brangus ...............................69 Cross F Cattle........................................21, 69 Diamond K Ranch ......................................69 Drake Land & Cattle ...................................69 E3 Ranch, LLC .............................................69 Elgin Breeding Services, LLC ................16, 66 Farris Ranching Company ..........................69

G Bar Brangus.............................................69 Gardner Cattle Co........................................69 Garry Clem Brangus ...................................69 Genesis Ranch ...........................................69 Genetic Edge Sale.......................................17 GKB Cattle ...................................... 38-39, 70 Greenwood Cattle Co. ................................70 Hi Point Sales + Marketing ............3, IBC, BC Indian Hills Ranch .....................................70 International Red Brangus Breeders Assn.. 17 Jackson Family Brangus.............................70 JLS International ........................................70 K & L Brangus .............................................70 Lambert, Doak............................................66 Mound Creek Ranch...................................70 MP Brangus..........................................70, BC Oak Creek Farms.........................................70 Oakley, Lakin..............................................66 OK Farms....................................................70 Old Colita Ranch.........................................70 Pennridge Ranch..................................63, 70 Pumpjack Cattle Co.....................................70 Rafter 2 Ranch............................................70 Reagan, Terry..............................................66 Rio Ranch....................................................70 Santa Rosa Ranch.......................................70 Scamardo Brangus.....................................70 Schmidt Farms..................................... IFC, 70 Star G Ranch...............................................70 Starwood Ranch..........................................70 Tajo Ranch..................................................70 Texas Department of Agriculture................65 Trio Cattle & Genetics..................................70 Triple Crown Ranch.....................................70 Triple JR Cattle Co.......................................70 Tuna Rosa Ranch.........................................70 Turner Brangus Farm..................................70 Union Ranch Cattle Company.....................70 Villa Ranch..................................................70 Vineyard Cattle Co......................................70 Williams Ranch Co......................................70 Zottarelli Ranches.......................................70

ABOUT THE BRANGUS JOURNAL The International Brangus Breeders Association (IBBA) is proud to offer its members and industry affiliates the opportunity to promote themselves through Brangus Publications, Inc.’s (BPI) print and digital mediums. IBBA’s printed publications are produced by BPI and are distributed to a mailing list, comprised of addresses in Australia, Colombia, Costa Rica, Mexico, Philippines, Thailand, and the United States; with a circulation of approximately 2,000. The Brangus Journal (ISSN 0006-9132) is published by Brangus Publications, Inc. (BPI), 8870 US Highway 87 East, San Antonio, Texas 78263, monthly except February, June, July, and September. Periodicals postage paid at San Antonio, Texas and additional mailing offices. POSTMASTER: send address change to Brangus Publications Inc., P.O. Box 809, Adkins, Texas 78101. The Brangus Journal is the official publication of the International Brangus® Breeders Association (IBBA). The Brangus Journal is published eight times annually, the purpose of the Brangus Journal is to serve the best interest of IBBA members by showcasing breeding programs, efforts, and achievements to other Brangus® seedstock producers. Lastly, the Brangus Journal serves as an outlet for the IBBA to provide updates by directly communicating with the membership. The claims made by advertisers in this publication are not verified by BPI or the IBBA. For subscriptions, contact Lori Edwards, ledwards@gobrangus.com, or 210.696.8231. Domestic periodicals (one year) $25; first class $55; foreign periodicals (one year) $25; air mail to Canada or Mexico $70; air mail to other countries $115.

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