Alice Ferris Featured in QuadCities Business News March 2016

March 2016

Investors Looking to Real Estate Stock market uncertainty sends money to rental properties, second homes By Stacey Wittig, QCBN

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oney managers are having trouble hanging on to money, at least that is what is being reported in Bloomberg Businessweek. They say top asset managers, hurt by slumping stock markets worldwide, recorded billions of dollars of

withdrawals in the fourth quarter. Business Insider reported that traders have not bet against stocks this aggressively since 2010. A Los Angeles Times headlines read, “Stocks take a dive, weighed down by another drop in oil prices.” But the money that is leaving the stock market has to go somewhere. Jack Martin of

Bakerson Real Estate Capital Management suggests that private equity real estate is one place it could go. “Looking at today’s stock market, it makes sense to consider diversifying into something the stock brokers don’t do,” said Martin, principal and co-founder of the group, which supports real estate investments through crowdfunding with accredited investors. “Investor uncertainty runs in every asset class,” said Martin. “But most investors don’t know that they have options. They don’t know

that they have the options of investing in good, quality [real estate] syndications.” Private equity real estate is an alternative to traditional asset classes of stocks, bonds and cash. Private equity real estate managers bring together investors to buy and develop real estate using proven strategies. Once the project is completed, each investor gets a share of the profit. Such investment groups or syndications are regulated by the U.S. Securities and Exchange Commission (SEC). While the Continued on page 35

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Women’s Air Race Classic Taking Off from Prescott By Ray Newton, QCBN

T Student pilots Hannah Rooney, Hannah Burright, Rachel Hurtzell and Shelby King are preparing for June’s intercontinental air race. Courtesy photo March 2016 | Issue 3, Volume 4

he 40th annual Air Race Class (ARC) for women pilots will see approximately 55 teams from throughout the country and the world take to the skies in the only race of its kind in the United States. Officially, the race begins with take-offs early on June 21 at the Prescott Municipal Airport. The finish line is Daytona Beach, Florida, on a pre-determined course that takes pilot teams out of Arizona forests and deserts across the Mid-America heartland to eastern Florida beaches.

Unofficially, preparation of planes and briefing of pilots for the 2,716-mile flight begins several days before, when the women pilots and support personnel begin arriving. “We’ll have scores of people from all over the country here in Prescott for several days,” said Michelle Day, event chair and Embry-Riddle Aeronautical University western region director of alumni relations. She noted that ERAU is hosting events at both the beginning and the end of the ARC. What’s more, ERAU-Prescott has two collegiate teams entering. Hannah Rooney (a

Inside: Hospitality Industry Encouraged by Tourism Study p.3

»Community Profile: Broadcaster Promoting Highlands Center p.4

Marketers Stress Importance of Social Media p. 6

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March 2016

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Prescott Becoming Favorite Tourism Destination By Ray Newton, QCBN

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recently released visitor and tourism impact study paints a positive picture for Prescott. Among the highlights: n The estimated economic impact of direct and indirect effects of visitor spending amounts to more than $340 million for the 2014-2015 year. n Prescott is a favored tourist destination in Arizona. n Those visiting the area ranked their “satisfaction level” at 90 percent. Such findings are part of more than 30 bullet points announced by the Prescott Area Hospitality Association (PAHA). The survey, conducted by the Arizona Hospitality Research and Resource Center at the W. A. Franke College of Business at Northern Arizona University, was designed to provide both quantitative and qualitative data for objective analysis. Researcher Tom Combrink says the surveys were distributed once a week during each month of the 2014-2015 year to ensure a representative sample with data collected from many locations throughout the city.

Exceptional Level of Visitor Satisfaction In response to the question about overall satisfaction “with your experience in Prescott,” respondents overwhelmingly selected “9 to

10,” with 10 being the top rating possible. “In my more than 27 years of analyzing surveys of visitors to various communities, it’s the highest I’ve ever seen. Ninety percent satisfaction is off the charts,“ said Combrink. Other key results from the study included these: n The average age of visitors was 57. Males comprised 53.6 percent of the visitors. n Not quite half – 46.8 percent – of visitors were 61 years old or older. n Almost one third of the visitors – 32.5 percent – were from Arizona. Most of those were from Maricopa County, which includes the greater Phoenix metropolitan area. n Out-of-state visitors came predominantly from California – more than 15 percent. Others top states were (in order) Wisconsin, Florida, Washington, Illinois, Colorado, Oregon, Nevada and Michigan. n Canadians topped the list of international visitors – almost 50 percent. Combrink noted that contrary to what some might speculate, Canadians were not visiting primarily during winter months, but rather spring – March through May. “They probably visit Prescott as they head north to go home,” Combrink suggested. n United Kingdom visitors were second on the list of international visitors: 17.7 percent. n They were followed by Australians and Germans.

Don Prince, director of tourism for the City of Prescott, and Tom Combrink, a senior researcher from the Arizona Center for Hospitality Research and Resources at Northern Arizona University, say they are pleased with the results of the latest tourism study, especially the high number of repeat visitors to the region. Photo by Ray Newton

In all, visitors from 18 different countries responded to survey questions. Combrink did note that perhaps Mexico was under-represented in survey results, “…possibly because of a translation or language barrier.”

Day Trippers and Overnighters Distinct differences, especially in spending, existed between those who only spent a day and those who stayed overnight. For instance, day-trippers spent most of their money on restaurants or groceries, souvenir shopping Continued on page 30

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CommunityProfile

Seen By Millions, Recognized by Many By Ray Newton, QCBN

achievable, realistic goals.”

ost of us can go shopping locally or travel throughout the country and generally be anonymous. Not so with Alice Ferris. Prescott residents may know Ferris because of her longtime “hands-on” commitment to fundraising, strategic planning and leadership training at the Highlands Center for Natural History. That is a role she has had for almost 15 years. It is also a role that Ferris takes considerable pride in, as the Highlands Center was her first client when she founded GoalBusters Consulting in 2001. “I honestly value the Highlands Center as a client as much as any we have, for I’ve been able to stick with them, and they’ve stuck with me,” she said. Dave Irvine, executive director for the Highlands Center, has nothing but praise for Ferris and her team. “Alice initiated some of the initial strategic planning for this organization – well before I came here eight years ago. And she continues to serve us. She is our ‘institutional memory,’ if you will, and she had regularly helped us modify and make contemporary our strategic planning process. She has the capacity to energize our board, to help us prioritize, and to make us set

Ferris’s Impact Reaches Beyond Arizona

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In recent years, it is difficult for Ferris to travel anywhere in the United States without someone recognizing her and saying “Hey, didn’t I see you on PBS…?” and name one of the more than 350 public television stations in the United States and Canada on which Ferris regularly appears. It is happening more and more often, too. The Wisconsin native routinely flies more than 100,000 miles each year and spends more than 200 days on the road, away from the physical offices of the Flagstaff-based business she founded in 2001: GoalBusters Consulting. Major clients for her business include PBS, local public radio and public television stations throughout the country. She also consults with scores of non-profit service organizations – Native American groups, healthcare, education, social services, the arts, animal welfare – almost every type of non-profit imaginable has been served by Ferris and her team. Perhaps the highest profile position she currently has is being an on-air fundraising personality for the highest rated dramatic series in public television history, “Downton Abbey.” Appearing in as many as 17 million households weekly, Ferris and her on-air cohost, Ken Verdoia, pro-

Alice Ferris lends her voice to the airwaves as she and business partner Jim Anderson raise money for radio station KAWC, broadcast from the Arizona Western College campus in Yuma. Courtesy photo

ducer at KUED, Salt Lake City, are featured in nationally distributed PBS fundraising programming for the critically acclaimed series now in its sixth season. These fundraising programs have helped raise more than $70 million for local PBS stations.

Fundraising Career Provided Multiple Opportunities Ferris is a frequently requested presenter on the international speaking circuit of the non-profit training and professional development world. She earned her bachelor’s and master’s deContinued on page 35

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Tools, Tips for Inviting Customers into Your Business Marketers advise on social media marketing By Sue Marceau, QCBN

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nvitation is the new persuasion in the quest for business success among marketers in a digital world. The alphabet soup of B2B, B2C and C2C targeting among businesses and consumers has transformed into person-to-person conversation via evolving technology platforms. Successful businesses invest in their most valuable asset: themselves. Storytelling in the right time and space inspires readers to follow, engage, refer and/or buy. The marketer becomes the trusted friend and advisor to a nurtured fan base on the World Wide Web. The catch is fishing the best waters while hooking elusive nibblers. Three local marketing experts – Cadu Medina of Craf2M, Tim Lewis of Iron Springs Design, and Donna Werking of Northern AZ Social – can help cast the net. “Marketing has always been about storytelling,” said Medina. “We are human beings, right? Storytelling is what connects us. It’s the only reason we pay attention to anyone and what they say. Forget the people behind the computer, social media or any type of advertising and marketing. Sometimes we talk to them like they are gathered in a room with 25 people behind them. It’s a one-on-one conversation. In that moment,

you are talking to a person. So, own that moment, because it is that important.” Today’s marketers must follow customers’ attention and habits in an environment where entertainment looms large, buying choices are virtually infinite, quality and value are demanded, and the competition could be anyone in the world with a computer, camera and subscribers, Medina says. “You can’t afford to ignore social media,” Werking said. “It’s an inexpensive way to create relationships” among 2.44 billion social media users predicted through 2018 and more than 40 million small businesses on Facebook in 2015. Businesses may be missing referrals if they think their customers are not using social media, Werking cautions, enumerating the medium’s diverse benefits: driving traffic through posts; showcasing products; encouraging testimonials; enhancing relationships; and improving customer service. “Content will always win, but the context of where it happens and when it happens is more important,” Medina said. “I control what I see, what I consume, when I want it, where I want it. Time is my most precious asset. So let’s stop wasting their time. We need to be there when [customers] are ready to talk to us and communicate with us.” Loyal fans generating referrals are the result of a good social media strategy, Werking says. She encourages taking time to craft content properly

to retain the brand voice and ensure a cohesive strategy across all platforms. Tactics include providing a website link; mentioning (tagging) other businesses; optimizing posts for mobile users; and utilizing hashtags (including on Facebook). She recommends promotions via social media once or twice a year and keeping current on trends and paid advertising. Lewis identifies domain names as business assets that should be protected, developed and maintained. His tips include ensuring a mobile-friendly site, tying the website to traditional media, and optimizing searches with new domain extensions (.dentist or .church, for example, instead of .com or .net). In building a website, Lewis favors gathering great pictures and strong, clear messages, while employing calls to action (buy now, call today, click here to register, make an appointment, contact us). Over time, he notes, updated products, specials and blogs should be added. The objective is to position oneself as an authority. People “don’t buy your product,” Medina said. “They buy you. There is one unique thing about what you do and sell. That one thing is you. No two people can approach me and sell me a product or service the same way. If you are not bringing that into your business and your marketing, you are not optimizing your marketing.” Werking shared trending 2016 social media tools, including Facebook Livestream; Periscope (Twitter Livestream); Fanpage Karma (competi-

tor comparisons across multiple social channels); Likealyzer (Facebook page optimization); Klear (analytics on profiles and top interactions); and the 2015 Social Media Marketing Report (for which more than 3,700 marketers were surveyed for answers about social media trends and results). Multiple free tools also are available to website developers, Lewis notes, including WordPress, Joomla and Drupal. More than 90 percent of websites today offer online store, newsletter and event management plugins through WordPress. Google controls about 75 to 80 percent of SEO marketing, Lewis explains, with Bing and Yahoo carrying most of the remainder. Since more than 60 percent of searches are requested on mobile devices, it is important to have a responsive design that queries the device and displays accordingly. Frequent changes to SEO must be monitored and adapted, Lewis advises, noting the April 2015 Google de-ranking of sites not mobile friendly. Mobile friendliness can be determined by searching “google mobile friendly page” to obtain a free report. Additional tools include Google Analytics and Google Adwords. Start simply, the experts say, by picking one social media platform and seeing it through before trying something else. Keep it simple when baiting the hook and the fans will follow. QCBN

A New Doctor In Town, “Dr. K”

Dr. Kaveh Karandish is a new addition to Prescott medical community. “Dr. K” accomplished his internal medicine residency training at New York Medical College at St. Vincent Hospital in Manhattan in 2009 and subsequently joined University Of Miami’s medical faculty as an assistant professor, practicing medicine and training medical student and residents at Jackson Memorial Health System. He also acted as a research fellow at the rheumatology & immunology department conducting research projects with focus on autoimmune diseases such as mixed connective tissue diseases , lupus erythromasosus and rheumatoid arthritis. “Dr. K” moved to Arizona at the end of year 2014 and practiced as a locum physician at Yavapai Regional Medical Center where he embraced and appreciated the warmth, friendliness and the kindness of the patient population in the Prescott area. He then joined Scottsdale Honor Health System as a full time physician and has been serving the community in the valley majorly as a hospitalist physician in 2015. “Dr. K” is very excited to announce his permanent return to Prescott as he has recently Joined Dr. Askari and Dr. Golparian at Thumb Butte Medical Center where he will once again have the honor and pleasure to serve the well-deserved Quad-Cities community. His main area of focus and interest includes primary care, allergy, Joint pain and Arthritis, Diabetes, Heart disease, High blood pressure, Headache, Back pain, Migraine, Depression, Asthma, COPD, Chronic fatigue syndrome and Fibromyalgia as well as cosmetic medicine including Botox, dermal fillers & Platelet Rich Plasma Therapy. He implements preventive measures in his medical practice. Besides medicine, “Dr. K” is an accomplished pianist with a degree in music composition and has a passion for nature, art and gardening.. Dr. Karandish is available at office hours 5 days a week from 8AM-5 PM at 3191 Still Water, Prescott at Thumb Butte Medical Center 928-445-7085

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March 2016

Large indoor/outdoor decorating store opens in Prescott. Courtesy photo

Shoppers, Browsers Welcomed At Home By Patty McCormac, QCBN

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side from bringing 25 jobs to the Quad Cities area, the new At Home store on State Route 69 may also be providing residents a new pastime: browsing through 110,000 square feet of items to decorate their homes, from wall art to patio furniture to holiday decorations. There is also an outside garden space of 50,000 square feet. “Once they come in, they come back, a thousand times over,” said Ryan Desterhouse, the store’s director. The mission of the store is to provide items for every room, for every style, at everyday low prices. The first thing a person sees when he or she walks through the front door is a focal table containing seasonal items from $2.99 to $59. There are up to seven tables in the front of the store that are beautifully decorated. “As you walk in the door, there is a beautiful, seasonal section,” said Stacy Sullivan, who is head of corporate communications. “You see outdoor furniture, fountains and patio fireplaces.” The other side of the store is stocked with items for spring, summer and Easter. “We really want this to be a place for the customer to come in and have a great time. We want everyone to feel welcome,” Desterhouse said. “Our associates allow them to have a great time and help them out any way they can.” “We see couples come in and decide on patio furniture or furniture for their home,” said Sullivan. “At Home allows customers to express their personal style by choosing from an expansive selection of more than 50,000 items, including seasonal and holiday décor, patio furniture, home furnishings, wall art and decorative accents, rugs and housewares. Employing an every day low pricing model, At Home is dedicated to allowing customers to

Prescott Chamber of Commerce representatives joined Yavapai-Prescott Indian Tribe President Ernest Jones, Sr. and City of Prescott Economic Initiatives Director Jeff Burt for the store’s February ribbon cutting ceremony. Courtesy photos

affordably make their house into a home.” At Home can also furnish the best of man caves. “It’s a one-stop location,” said Desterhouse. The store hosted a grand opening with a ribbon-cutting ceremony last month with the Prescott Chamber of Commerce. YavapaiPrescott Indian Tribe President Ernest Jones Sr. was among guests helping to cut the ribbon. At Home currently operates more than 100 stores across 28 states. This marks the fifth big-box specialty retailer of home décor products in Arizona. QCBN At Home is located at 1891 E. State Route 69 in Prescott. For more information, visit the website, www.athome.com or call 928-4997710.

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Employees, Interns Praising On-the-Job Training By Sue Marceau, QCBN

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oung people who take the initiative to seek internships and on-the-job training can find themselves on the receiving end of proficiencies never imagined while sitting in a classroom, participants reveal. “Always do today what others won’t, so tomorrow you can do what others can’t,” advised Gary Medevielle, a Chino Valley High School senior, 2016 Arizona high school wrestling champion, enrollee in Mountain Institute Joint Technical Education District (MIJTED), and a weekend operations controller at North-Aire Aviation. “Having a proactive and positive attitude in the work environment makes you stand out to employers and makes you more preferable for hire.” Business owner Tracey Horn, a former intern herself, also has supervised graphic design interns at her firm, Helken & Horn Advertising Agency. “It really helped me define my career path, so I am a huge fan of internships,” Horn said, describing her initial pursuit of a career in film production while earning her degree at the University of Arizona. An internship with a film company helped Horn discover that “it was not the path I wanted to take.” She then interned at an advertising agency, and “found my calling. The light switch came on. They hired me after the internship was done. I grew

Chino Valley High School Senior Gary Medevielle (left) and fellow Operations Controller Yves Reyes manned the North-Aire Aviation flight center on a recent Saturday. Medevielle’s internship at the flight school last summer transitioned into a weekend job. Photo by Sue Marceau up in the world of advertising, but fell in love with it interning.” No statistics are readily available regarding internships and job offers at the high school level, but the National Association of Colleges and Employers (NACE) reports that 61 percent of graduating university seniors from the class

of 2014 had undertaken an internship or co-op experience. Of university graduates receiving job offers before graduation, 52 percent had held internships. “It is so very important for hands-on experience with what you think you want to do in life,” Horn said, noting that options such

as MIJTED did not exist where she grew up. She urges students to take any opportunity to incorporate internships. MIJTED CTE Director Laura Jaime agrees. “On-the-job training is crucial to the students applying the skills that they have learned in class and putting them to use in a real world application,” Jaime explained. “The students need to understand the ‘feeling’ of being on a job site that cannot be recreated in the classroom.” MIJTED Skills Labs provide students with on-the-job training for high school credit, Jaime explained. Over the past four years, Skills Labs have been placing 15 to 20 high school students annually with area companies: Tim’s Toyota, Lamb Chevrolet, Soldi Creative Cuisine, Earnhardt Liberty Kia, Outdoor Sports, Bowen Chiropractic, Canyon Physical Therapy, Advanced Physical Therapy, Circle L Animal Hospital, Yampa Precision, Yavapai Regional Medical Center, Heritage Funeral Home, and Family Medical Walk-In Clinic. Firms such as Soldi Creative Cuisine and Earnhardt Liberty Kia have subsequently hired their interns. Students and their families also have been known to generate their own opportunities. Medevielle, for example, transitioned to his current position at North-Aire Aviation after negotiating an internship last summer.

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March 2016

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Dr. Francisco Jaume: YRMC 2015 Physician of the Year

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xcellent teacher. Positive leader. Team player. These are phrases Yavapai Regional Medical Center (YRMC) employees and medical staff members use to describe Francisco Jaume, D.O., YRMC’s 2015 Physician of the Year. An accomplished orthopedic surgeon and chairman of YRMC’s Department of Surgery, Dr. Jaume has cared for patients at YRMC since 2004. During that time, he has served as director of YRMC’s Advanced Wound Care Center. Jaume is credited with leading the center to its current status as a state-ofthe art facility that includes Northern Arizona’s only hyperbaric chambers for hyperbaric oxygen therapy. Even with an extremely busy schedule, Jaume is known for the time he devotes to YRMC patients and their families as well as the hospital staff. “He’s always professional and empathic with patients and staff,” said Patricia Coates, R.N., clinical coordinator, surgical services at YRMC. “I appreciate how he treats the surgery staff, communicating his needs and how we can best care for patients. He’s always available and ready to help the nursing team in any way.” Jaume is dedicated to YRMC’s values. He strives to put them into action as a physician and encourages others – YRMC physicians, nurses and other healthcare providers – to do so as well. “I believe working together with everyone involved in the patient’s care is key,” Jaume said. “Making myself available to the staff brings us together as a team. I also believe promoting a positive attitude is not only good for morale, but it translates to the patient’s attitude toward recovery.” Jaume’s career also includes an impressive record of military service. He served in the United States Marine Corps for six years, achieving the rank of sergeant. He also served for eight years in the United States Air Force Medical Service Corps,

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where he achieved the rank of major. According to John Amos, YRMC president and CEO, Jaume’s focus on leading by example is inspiring to the YRMC family. “Dr. Jaume treats people with respect,” Amos said. “He

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embodies our organization’s values and lives them every day. YRMC, and our entire community, is fortunate that Dr. Jaume is here caring for patients.” YRMC’s Physician of the Year is presented annually to a doctor who: n Provides excellent patient care; n Builds positive relationships with employees and volunteers; n Shows respect for everyone with whom he or she comes in contact; n Demonstrates sensitivity to patients’ needs and desires; and n Takes pride in the hospital as well as the community. QCBN

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Grants, Volunteers, Entertainment Keeping Opera House Alive By Starla Collins, QCBN

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hen country-singing impersonator Corrie Sachas, a Reba McEntire look-a-like, sound-a-like performer from Las Vegas, takes the stage at the Elks Opera House, she feels the rich legacy and tradition of the 111-year-old building. “I think to myself, people I admire have performed here. I touch the walls and am honored to be able to perform in such a lovely place full of history.” It is that respect for America’s past that has kept the building’s spirit and structure intact in downtown Prescott. In the early 1900s, Prescott was a prominent stop between the larger cities to the east and west. In 1904, the Prescott Lodge of the Benevolent and Protective Order of the Elks (BPOE) decided the territory needed a worldclass opera house. The location of the opera house – one block east of the Yavapai County Courthouse Plaza and along the streetcar route – was ideal for locals and travelers. On April 3, 1904, in front of a large crowd, the first cornerstone was set in place. Few expenses were spared in the design and construction – private boxes, extravagant ceilings, plush fabrics, gold-leaf columns, stenciled decor, plaster elk heads and a unique stage backdrop. The venue had 900 seats and eight dressing rooms, and the acoustics were considered “superb.”

Prescott’s historic opera house, with its elegant fabrics and features captured in a 1920s photo, set the stage for first-class entertainment in the rugged West. Courtesy photo

Less than a year later, on Feb. 20, 1905, the Elks Opera House opened with the play “Marta of the Lowlands,” starring Florence Roberts. The orchestra was composed of musicians from Prescott, Jerome and Phoenix. Opera boxes sold for $20 and general admission was $2.50. The box office proceeds totaled $1,225,

leaving about $600 net profit for the Elks Lodge. During those early years, acclaimed performers such as Sir Harry Lauder and John Phillip Sousa were among the many celebrities who appeared at the Elks. Tom Mix and Tony the Wonder Horse were regular performers at

the theater. In the 1940s, the opera boxes and ornamental finishes were removed to accommodate wide-screen movies. In 1968, the BPOE sold the building, including the theater, to a group of local businessmen who ran the theater and continued to make modern changes to the venue. In 1982, the opera house was listed on the National Register of Historic Places and was purchased by the Arizona Community Foundation. In 2001, the City of Prescott, at a cost of $250,000, purchased the opera house in an effort to preserve the historic landmark and ensure its continued use as a community gathering place. A group of Prescott citizens soon organized the Elks Opera House Foundation, a non-profit, tax-exempt corporation aimed at preserving and restoring the opera house. Through the years, the theater has seen a number of renovations, transformations and changes that were considered improvements. For many years, modernization was the goal. However, since the 1980s, preservation and restoration became the focus, and the building benefited from many grant-funded structural repairs and equipment upgrades. “Fortunately, the majority of the so-called upgrades that took place after 1905 only covered the original architecture, rather than destroying it,” explained Colette Greenlee, business manager of the Elks Theatre and Performing Arts Center. “Many embellishments Continued on page 31

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But when structured sober living homes conflict with their neighbors, they disrupt the very quality of life that attracted them in the first place. We need to end these conflicts. Rep. Campbell’s bill provides a way to promote the health and safety of the homes’ residents and their neighbors, the people who live and work in Prescott.

Karen Fann is a Legislative District 1 representative, former mayor and councilmember of Chino Valley, and former mayor pro tempore and councilmember of Prescott.

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hear you. District 1 residents are upset – and that’s putting it mildly – with the large number of homes housing recovering drug and alcohol addicts. The City of Prescott and other communities are doing what they can, but cities and counties need the legislature’s help. We can’t ban group homes outright; federal housing law forbids it. So, cities have enacted zoning laws to spread out facilities and keep them from concentrating in a neighborhood. Prescott has one of the most cutting-edge zoning ordinances in the country, but this won’t immediately impact numbers, or ensure that homes will be operated safely. The over 160 registered group homes, many of which qualify as “structured sober living,” generated 287 police calls from January through the end of September, 2015, and 126 fire department medical calls through Sept. 1, 2015 in Prescott. This raises health and safety concerns, for both the residents of these homes and their neighbors. That’s why I support the bill sponsored by state Rep. Noel Campbell. It would bring long-needed structure to these sober living homes that were identified by a legislative committee that I served on this summer as a matter of statewide concern. House Bill 2107 would allow local governments to enact health and safety standards for these homes. Owners could be required to register the addresses with the city and/or county. They would have to follow fire safety rules, place trained house managers on site and have a plan for discharging residents who don’t comply with house rules. This would ensure that structured sober living homes aren’t allowed to kick those who relapse to the corner and leave them on our streets. This approach serves everyone’s interests because it’s all about safety and better outcomes for the clients. Right now, anyone can open a structured sober living home. Cities like Prescott ask them to voluntarily register and follow zoning rules, but it appears that many do not. This bill would

let residents know where all qualifying homes are, and ensure they are following basic health and safety standards. That’s good for the homes’ residents, a vulnerable population. The 1,000 or so people living in these homes in Prescott every day are in search of recovery and a new life. They’re in no position to insist upon safe conditions from the people they’re depending on to get straight. While government isn’t the answer to every problem, this is one where cities, the level of government closest to the people, have a necessary role. Most importantly, this bill protects neighbors, who are also impacted by the bad actors in this industry. It would require structured sober living homes to have supervision requirements for residents and a trained house manager to enforce rules. The manager must be trained in crisis prevention and intervention, CPR, infectious disease control and assisted self-administration of medication. A good house manager is critical to maintaining the peace and safety of clients in the facility. Prescott isn’t the only community grappling with this problem. A joint legislative committee studying this issue also heard from Chandler officials. Scottsdale supported legislation last year and is supporting the new legislation this year. This issue was identified by the League of Arizona Cities and Towns, representing all 91 municipalities in Arizona, as a top legislative priority. But Prescott bears the largest challenge. The large, historic homes are easily divided into living quarters for multiple residents. This region’s mountain atmosphere and smalltown quality of life appeal to the families of recovering addicts as a perfect setting to turn lives around. But when structured sober living homes conflict with their neighbors, they disrupt the very quality of life that attracted them in the first place. We need to end these conflicts. Rep. Campbell’s bill provides a way to promote the health and safety of the homes’ residents and their neighbors, the people who live and work in Prescott. Please join Representative Campbell and me and let the legislature know you support this bill. Urge Sen. Steve Pierce, Sen. Nancy Barto, Sen. David Bradley and Rep. Eric Meyer, who all served on the legislative committee, to put their efforts behind this bill. It gives Arizona towns and cities the tools we need to preserve health and safety. QCBN

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It’s Our

Whiskey Row

By Representative Karen Fann

| Quad Cities Business News

Granite St.

Addressing Housing for Recovering Addicts

March 2016

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Quad Cities Business News |

March 2016 www.quadcitiesbusinessnews.com

Essential Elements for Recovery Sleep.

By Mark Love

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roper recovery practices should be a priority for avid exercisers, high school athletes and even weekend warriors out on the golf course. Any physical activity, especially for long periods of time, can leave the body feeling sore, tight and tired. Essentially, an unrecovered body can cause an impact in other aspects of life such as a lack of mental sharpness and a weakened immune system. To avoid these symptoms and keep feeling up to par, follow these tips for essential elements of recovery:

Nutrition. Maintaining a proper diet is vital for recovery; however, try to avoid “fad” diets and extreme eating plans. Everyone’s body is different and not one diet will fit everyone’s needs perfectly. Instead, focus on finding the right diet for individual needs, and one that contains the foods that affect the body in a positive way. An easy tip for finding quality foods is to look at the ingredients on the nutrition label. Opt for foods that are known and can be pronounced. Try to build the base of a diet around quality, balanced meals that contain the right ratio of protein/carbs/fat. According to Livestrong, a ratio around 40/30/30 will work best; however, you can adjust intake depending on the intensity of activities and goals.

The body heals itself when asleep. Whether someone is trying to lose weight, gain muscle or be a better athlete, lack of sleep will hinder an individual’s ability to do so. Sleep helps the body maintain its hormonal balance and mental acuity, as well as repair and rebuild the small micro-tears in the muscles that occur during

five to 10 minutes to stretch. During exercise or sport, muscles are repeatedly firing and contracting. When finished, it is essential to relieve tension in the muscles by taking the time to stretch. Stretching will not only allow the body to cool down but it will help the body feel better for the next challenge. In addition, when done consistently, stretching can help

The body heals itself when asleep. Whether someone is trying to lose weight, gain muscle or be a better athlete, lack of sleep will hinder an individual’s ability to do so. Sleep helps the body maintain its hormonal balance and mental acuity, as well as repair and rebuild the small micro-tears in the muscles that occur during strenuous physical activity.

strenuous physical activity. The right amount of sleep may vary depending on age and activity level. In general, aim to fall within the seven to 10 hour range and try to keep a consistent sleep schedule. Sleeping 12 hours one night and five hours the next will not allow the body to recover.

Stretching. When finished with any physical activity, take

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minimize the risk of injury and increase athletic performance. Don’t forget to stretch!

Massage Therapy. When it comes to relieving tension in the body and aiding in recovery, massage is key. Massage is proven to reduce pain, improve blood circulation and help maximize two of the elements above: quality of sleep and improved flexibility. Massage will help to balance the

body’s muscular system and relieve tension. Massage Envy’s therapists will be able to target specific areas that need work and pinpoint muscles that may be causing discomfort in other areas of the body due to imbalances. Massage will aid in relieving tension stored in the body, allowing a more restful, deep sleep, and a reduction in pain for better daily performance. In order to get the most out of massage therapy, make sure to maintain a consistent regime. Regular massage relaxes the body and mind, resulting in optimum performance. Massage Envy’s professional massage therapists will consult with each individual to create a plan that works. QCBN

Mark Love is co-owner of Massage Envy. For more information on the benefits of massage, visit MassageEnvy.com. For additional information or to schedule an appointment with a massage therapist or esthetician, visit massageenvy.com, call 928-778-ENVY (3689), or visit one of Arizona’s 36 Massage Envy Spa locations. The Prescott location is at 120 E Sheldon Street on the corner of Sheldon and Montezuma.

www.quadcitiesbusinessnews.com

March 2016

| Quad Cities Business News

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What Should I Do with My Money? By Jack Martin

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anuary is supposed to be the month of positivity and renewal, but 2016 began with one of the worst months the stock market has ever experienced. While everyone is hoping the market finds a bottom and recovers soon, uncertain investors are asking, “What should I do with my money?” Before we start exploring answers to that question, remember all markets are cyclical and asset cycles don’t tend to mirror each other. As one asset class peaks, there is usually another one crashing, one starting to perform well, and another that has been stagnant for a while. In this article, we will briefly cover some of the asset classes traditionally looked at for investment (stocks, bonds, commodities and real estate) and how they are performing today.

The Stock Market Stocks, also known as “equities,” are in turmoil today. Most investors have lost 10-20 percent of their portfolio value in the first six weeks of 2016. Could this be the beginning of a larger crash or is it simply a market correction that was bound to happen? If you follow history, what just occurred has only happened three times in the last 100 years. Three times: 1929, 2000 and 2008, foreshadowing that the good times may be over for stocks. Nobody

has a crystal ball, but the “big money” is fleeing the market and seeking yields elsewhere.

forming commodity sectors for many years, so the upside looks greater than the downside.

The Bond Market

Real Estate

Bonds, which are sometimes referred to as “debt,” may be in favor today, only because they are viewed as a place to park money in times of uncertainty. There are many types of bonds, but in general, the return is fairly low, so this is not a place where investors seek higher yields.

As an investment class, real estate is proving to be very strong today. To continue comparing apples to apples, all of the asset classes we are discussing here are passive investments. So we are talking about a true, passive investment through a real estate syndication or a platform that operates in the private equity or debt arena. Private “equity” is the private sector’s equivalent to stocks, and The Commodities private “debt” is the private As one asset Market equivalent to bonds. Today, Oil has been crashing for class peaks, if you want to invest in real more than a year, and each there is usually time it looks like a bottom another one crashing, estate, you don’t need to be an expert. You just need has been reached, it goes one starting to to know somebody who is, down again. While not perform well, and and purchase shares in his attractive today, it will another that has or her projects. Investors likely be an incredible been stagnant for a provide the capital, the investment if you have the while. syndicator provides the staying power to wait for experience, and everybody profits. the rebound, as most experts agree that the The significant advantages of real estate are pendulum has swung too far to the downside. the ability to buy an asset below its current valMetals and mining are benefiting from ue, as well as the ability to influence the asset the “flight to safety” that takes place during value. Stocks, bonds and commodities are not times of uncertainty, and could prove to be a like that. This is a secret most investors miss: great investment today, although with what is in a syndication, market appreciation is not happening economically around the world, it required to be successful. You make money is hard to find logical support for the demand. the day a property is purchased, and you have However, this has been one of the poorest per-

the ability to influence value (the real estate market could be flat, yet attractive yields are still available). This creates an environment of predictability, in a much more powerful way than any other investment class. It is important to note that investors tend to be apologists for whatever they are invested in. Most will bury their head in the sand, hoping the market will turn in their favor, which is simply not a good strategy. Consider zooming out to see the opportunities in other asset classes. If the market does crash, where can you invest to be on the right side of the cycle? Ultimately, the goal here is to find investment opportunities with great yields. Be assured that predictable, sound options are available if you are willing to explore. Invest wisely. QCBN Jack Martin is a passionate business and family man, a visionary and a people person. He has been building strategic relationships with capital partners, particularly in the real estate investment market, since he co-founded Bakerson, LLC in 2002. His ability to identify great opportunities is incomparable, as is his passion for powerful relationships, and his clients have more fun investing than they ever thought possible. Tweet with @JackMartinCo.

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Quad Cities Business News |

March 2016 www.quadcitiesbusinessnews.com

Defining Interventional Radiology: Meet Your Local IR Doctors By Kristen Dicker “I was having leg pain whenever I walked. My primary care physician referred me to a local interventional radiologist, who she said could help me with this problem.” ~Caroline R. Interventional radiologists tend to fly below the healthcare radar, but they serve a very important function in our community. Typically, people do not know what interventional radiologists do until they are referred to one by their primary care physician, an emergency room physician, hospitalist or other healthcare provider. Interventional radiologists are board certified radiologists with advanced specialty training in minimally invasive, targeted treatments. There are two fellowship-trained interventional radiologists in the Quad Cities area. Matthew Dicker, M.D. was fellowship trained at the Medical College of Wisconsin and Ben Paxton, M.D. completed his fellowship at Duke University Medical Center. After completing a five-year residency in radiology, during which they learn to read MRIs, CT scans, ultrasounds and X-rays and diagnose a wide variety of diseases, illnesses and conditions, they may choose to complete

sound or X-rays, an additional we can quickly dedicated year of find the source of interventional rathe problem and diology fellowship either diagnose it training that is “rigor treat it or both,” orous and focused, said Dicker. This which allows us the helps shorten opportunity to berecovery time and come experts in our decrease the risk field,” according Paxton of infection. to Dr. Paxton. For Dicker These types of procethis reason, interventional radiologists are considered Typically, people dures are beneficial to patients because they do not vein and artery (blood vesdo not know sel) specialists. what interventional require an incision, making Dr. Dicker explained, radiologists do until it easier for the body to heal and decreasing exposure “Interventional radiologists they are referred to were actually the first to one by their primary to infectious organisms. According to Paxton, develop the minimally care physician, an “The minimally invasive invasive procedures that emergency room are well-known today, such physician, hospitalist procedures that we perform are alternatives to more inas angioplasty and stents. or other healthcare vasive surgical procedures These were originally used provider. that involve more risks of in the legs to treat blockages pain, infection, bleeding in the blood vessels caused and longer recovery times.” by peripheral vascular disease.” When performing procedures on blood There are many diseases and conditions vessels, “we use X-ray guidance and very tiny that can be treated today by using targeted wires and small catheters to deliver angioplasty treatment. “By using MRI, CT scans, ultra-

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balloons and stents as well as devices and medications to stop bleeds, destroy or reduce tumor size in organs, open blockages and dissolve or eliminate blood clots,” said Paxton. “We work with almost all the blood vessels in the body and perform various procedures to treat many kinds of illnesses. For example, we treat many kinds of cancers, abdominal aortic aneurysms, kidney stones and cirrhosis of the liver. We perform biopsies and drainages, shrink uterine fibroids, reduce varicose veins, and facilitate the performance of dialysis and the delivery of antibiotics and nutrition. A whole range of things, really,” said Dicker. QCBN

If you would like to have a consultation with an interventional radiologist, please contact your primary care physician or call Prescott Medical Imaging’s Vascular and Interventional Specialists of Prescott clinic at 928-771-8477.

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www.quadcitiesbusinessnews.com

March 2016

| Quad Cities Business News

Yavapai College Career & Technical Division:

Discover Get Into Energy (GIE) Grads

Contact our CTE Career Coach James Voska at james.voska@yc.edu for more information. Visit www.yc.edu/gie to learn more.

Yavapai County Employers: You need it? Yavapai College grads bring it!

Trained - Reliable - Ready Our Get Into Energy program graduates will bring you the skills you need in: • Electric Utility Technology • Electrical Technology • Pre-engineering

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Quad Cities Business News |

March 2016 www.quadcitiesbusinessnews.com

Ladybugs – Do They Really Work in the Garden? By Ken Lain

moisture from the insects they consume.

here are many reasons to love ladybugs. This little red beetle started as a legend during the middle ages. About 1000 C.E., European farmers struggled with insects that would eat and destroy their crops. At the first sign of crop damage, farmers would pray to “Our Lady the Virgin Mary” for help. When little bugs came to eat the harmful insects, the farmers, assuming that ladybugs were an answer to their prayers, named the bugs “Our Lady’s Beetles,” which eventually morphed into “ladybugs.” Since the 1800s, farmers have been raising ladybugs domestically to control pests on their organic farms. Today, you can buy ladybugs at Watters Garden Center to release in your own garden to control unwanted insects. Ladybugs are gaining popularity as natural insect control by people who prefer not to use chemicals in their gardens. Ladybugs are most active during the warm days of spring through autumn. They primarily scarf up aphids but also devour scale, mealybugs, spider mites and thrips. They are unrelenting little eaters, each consuming as many as 5,000 aphids in its lifetime. There are more than 500 species of ladybugs in the United States alone, and over 4,500 in the world. The ladybug we recommend here at Watters Garden Center is the species Hippodamia convergens. You can recognize this

Release Them at Dusk. Introduce ladybugs to your garden at the base of a plant just as dusk overtakes the area you’ve chosen for their release. If you have a plant with a particular aphid problem, open the cup at the base of that plant. This will give them the night to settle in, find food and realize that your garden is a great place to live!

T

Get Your Kids Involved! Kids especially have fun releasing ladybugs and this is a great way to teach them about environmental responsibility. Ladybugs stick around safe sources of food, so kids will find them all season long.

particular ladybug by the two white dashes on the back of its body. Watters carries these ladybugs starting in March and continuing through the spring season.

long enough for them to find your gardens attractive. Being cool calms them. Keep them refrigerated until you’re ready to release them in the evening.

How to Release Ladybugs in the Garden

Ladybugs Will Be Thirsty. On the evening of their dispersal, spray or mist the parts of the garden where you plan to release your ladybugs. This will allow them to re-hydrate before searching for a meal. You will not have to do this again, as ladybugs get most of their

Keep Them Cool. When you get home with your ladybugs, leave their container sealed and place it in the refrigerator or a cool space (3540 degrees). Ladybugs have wings and like to use them, so you will need to slow them down

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Stop by the garden center for a cup of ladybugs, take them to your garden, then have fun enjoying nature at work. Until next issue, I’ll see you at the ladybug counter here at Watters. QCBN Ken Lain, the mountain gardener, can be found throughout the week at Watters Garden Center, 1815 W. Iron Springs Rd in Prescott, or contacted via his website at WattersGardenCenter.com or FB.com/WattersGardenCenter.

www.quadcitiesbusinessnews.com

March 2016

| Quad Cities Business News

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Quad Cities Business News |

March 2016 www.quadcitiesbusinessnews.com

Goodwill Transforming Lives Organization demonstrates the power of work and a good haircut

stocked store shelves. His favorite part of the job was a toss-up between unloading trucks and getting a paycheck. He now has his sights set on working with automobiles. Bullard is just one of many people who have improved their quality of life and earning potential with the help of programs such as Good Samaritan, which connects individuals with vital services and resources within the community and at Goodwill. When an individual or family comes to Goodwill seeking help, a resource specialist assesses their needs through a registration and assessment process, and then links them to resources, including assistance with housing, transportation, utilities, child care and much more. A portion of this work is made possible through vouchers for household goods, such as blankets, pots, pans, toys and utensils. Dress for Business Success vouchers are also provided to customers like Bullard who need clothing for job interviews and the first day of work. QCBN

By Dave Meyers

T

he fashion designer Coco Chanel is credited with saying that a woman who cuts her hair is about to change her life. It turns out that Chanel’s take on the transformative power of a new ’do applies to men, too. Take 20-year-old Jonah Bullard, who recently landed a job at Walmart with a little help from Goodwill. Bullard, who has a mild developmental delay and learning disability, was referred to Goodwill by the state’s Rehabilitation Services Administration – an agency that helps unemployed people with disabilities return to work. The Goodwill team sprang into action to help Bullard. He participated in a workforce development class facilitated by his Goodwill employment specialist, Brittney Moore, who described Bullard as shy and sometimes hesitant to talk without prompting. Through another class – aptly titled “How to Wow for an Interview” – Bullard learned the art of interviewing. He went through mock interviews and mock “call-backs” with potential employ-

ers. He also received help creating a portfolio with a résumé, references and certificates of the coursework he completed. All of this information was then transferred on to a flash drive and backed up on an email account that Moore created for him. And to top it all off, Bullard

got himself some new clothes for work and a haircut through Goodwill’s Good Samaritan program. Bullard’s hard work paid off when Walmart offered him a job last fall. He greeted customers with confidence, handled returns and

Dave Meyers is the team leader of mission advancement for Goodwill Industries of Northern Arizona. To learn more about Good Samaritan and other Goodwill programs, please email Dave.Meyers@goodwillna.org or call 928-6345942.

Verde Valley Economic Organization Elects New Leadership

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he Verde Valley Regional Economic Organization (VVREO) recently elected its new board of directors and executive leadership team for 2016. Jennifer Wesselhoff, president/ CEO, of the Sedona Chamber of Commerce & Tourism Bureau will serve as the Chairman of the Board; Dr. Penny Wills, President of Yavapai College was elected to serve as Vice Chairman; Ray Selna, broker/owner of Selna Realty will serve as Secretary; Jodie Filardo, community and economic development director for the Town of Clarkdale will continue her service as Treasurer; and Bill Jump, of Out of Africa, will serve as Past Chairman. Jennifer Wesselhoff New board members include: Justin Clifton, city manager, City of Sedona; Kelly Patton, senior economic development consultant for Arizona Public Service; Rick Peterson, Northern Arizona Healthcare vice president support services; Robyn Prud’homme-Bauer, Alcora Bath & Kitchen; Luke Sefton, P.E., C.F.M of Sefton Engineering Consultants; and Lana Tolleson, president/CEO of the Cottonwood Chamber of Commerce. “VVREO focuses on regional economic wealth development and stands for stewardship, sense of place and quality of life for our residents,” said Jennifer Wesselhoff. “In the next several years, the Verde Valley will have an opportunity to better position the region in terms of economic development and diversification. VVREO will work hard to provide the tools, including expanding the revolving loan fund for small businesses, and provide data-driven resources to advocate for business development in the entire region.” Programs slated for the upcoming year include the launch of a newly designed and upgraded website, www.VVREO.net, email newsletter distribution, research projects and an economic development annual symposium. QCBN

www.quadcitiesbusinessnews.com

March 2016

| Quad Cities Business News

21

Retirement Communities Expand Possibilities By Christy VanderMolen

S

urveys reveal most adults 55 and older place a very high value on remaining independent and spending more time pursuing their passions and interests. Yet, many continue to live in the large home they purchased 30 or 40 years earlier to raise a family. That home – once perfect for a growing family – is often too big for two people and now a burden on their time, financial resources and personal freedom. But retirement doesn’t have to mean becoming a slave to repetitive chores and home maintenance. Retirement communities provide an array of home options, programs and activities that offer more choices, greater independence and increased health and happiness. Indeed, after moving into a retirement community, most individuals say they wished they had moved sooner.

A Large Selection of Homes Within each retirement community, there is usually a wide selection of home sizes and styles from which to choose. All homes allow people to enjoy their privacy while being part of a stimulating community with interesting neighbors. Whether it’s a single-family home or well-appointed apartment, homes in retirement communities are designed to support active lifestyles, including entertaining and exploring favorite and new pastimes. For those who love to travel, one of the most

appreciated benefits of a retirement community is the knowledge that their home will be cared for while they are away. Whatever the season requires, the yard will be maintained, mail and packages will be retrieved and indoor plants will be watered.

Freedom from Mundane Chores Many of the services offered in retirement communities help free up time so people can enjoy other pursuits. Offerings usually include: n Home and yard maintenance to take care of little annoyances (like changing a light bulb) as well as the big jobs (cleaning gutters, painting). n Dining services that provide the option to enjoy delicious meals without having to worry about preparing them or cleaning up afterwards. n Housekeeping services that keep floors, bathrooms, kitchen and more clean. n Transportation services that offer more choices for those no longer driving or those who would prefer to let someone else do the driving. n 24-hour staffing to provide a secure environment.

Friendships and Fun Perhaps the biggest benefits of living in a retirement community come from being around others and the availability of enriching programs. Social interaction is critical to our well-being. In fact, research has shown social engagement can lead to better health and longevity while social

isolation and loneliness lead to poorer health and a shorter life. Social connections also have been shown to improve brainpower and play a role in preventing memory problems. Plus, the brain loves variety, and all the activities, events and outings offered by retirement communities help improve cognition. Recognizing the value of sharing meals and activities with others, more boomers and older adults are choosing to move into retirement communities at an earlier age.

Planning for the Future Statistically, once people sell their longtime family home, they move 2.7 more times on average. Initially, those moves are for lifestyle. Later, though, people are seeking higher levels of care. Each move becomes more challenging for the couple (or the family), and too often, friends or family are left behind. It is also easy to forget that a husband and wife are rarely on an identical health track. A much more enjoyable and successful alternative is to select an attractive retirement community with a continuum of services and care. It is important to understand that future needs often entail care well beyond home care or occasional home health support. Today, there are great options that bridge active-adult living through multiple levels of licensed care, while supporting all residents to their highest level of independence.

Healthier and Happier Today, it’s well understood that maintaining health and wellness throughout our lives includes staying physically active, eating right, having a strong social support system, reducing stress and anxiety, getting enough sleep, continuing to learn and serving others. Studies have shown people’s health often improves after moving into a retirement community. Researchers attribute this to eating meals that are more nutritious, getting more exercise, socializing with others, worrying less and participating in life-enriching programs. And the healthier people are, the more independence they have and the more control they have over their future. Living in a retirement community does expand the possibilities for increasing personal wellness and enjoyment during the last third of our lives. QCBN

Christy VanderMolen is a retirement counselor with Touchmark at The Ranch. Her 25-year career includes experience in active-adult living and long-term care, including owning and operating an assisted living center as well as working with CRSA and Robson retirement communities.

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March 2016 www.quadcitiesbusinessnews.com

Defining STEM Education, Careers By Jim Voska

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re you looking for a supercalifragilisticexpialidocious career? If so, STEM (Science, Technology, Engineering and Math, or STEM+A, which includes Art) are technical careers that should be your area of focus and research. A quick search on the Internet yielded more than 85,000,000 links for STEM careers. STEM education is important because students in our classrooms today are the innovators, visionaries, explorers and inventors of tomorrow. STEM careers in Yavapai County include electronics, electrical utility technology, computer numeric control (CNC) operators and welders. Yavapai College participated in the last round of federal funding that spawned the “Get into Energy” initiative at the community college. In three years, 489 students have been served, completing programs in electrical utility technician, electronics, pre-engineering, welding and a few in the mining energy field. A career as an electronics and instrumentation technician has an individual working in the areas of medical, aerospace, manufacturing and broadcasting, to name a few. Technicians analyze information, evaluate results and choose the best solution to a problem. They work on components used in space, aviation, renewable energy applications and maritime. According to the Department of Labor (DOL),

the annual median wages in this field are around $57,000 with a Certificate or an AAS degree. Working in the field of electrical utility technology (lineman), individuals adhere to strict safety practices, work outdoors in all weather conditions, and have a good working knowledge of electricity. Lineman may even suspend from a helicopter to make inspections

and repairs on high-tension wires. The DOL indicates annual median wages for this field are more than $81,000 with a certificate. Making a part from a blank piece of material is what a CNC operator does. These operators use controls and processes to generate the parts we all use in our everyday lives. For example, the wheels used by NASCAR are produced by a CNC operator. Annual median wages from

the DOL are $39,000 with a certificate. Welders usually work on production or repair projects where at least two pieces of metal need to be joined together. Besides thinking creatively, welders need to analyze and solve problems and develop specific plans to prioritize, organize and accomplish their work. Welders work on projects such as the steel structure of art, bridges and high-rises. The DOL lists an annual median wage of $36,000 with a certificate. Career & Technical Education (CTE) has been training individuals and supporting the STEM initiatives before STEM became an initiative. CTE addresses the needs of high-growth industries to fill the skills gap; middle-skill jobs that require education and training beyond high school, but less than a bachelor’s degree, are a significant part of the economy. Of the 55 million job openings to be created by 2020, 30 percent will require some college or an AAS degree. SciTech Festivals, like the one at the Prescott Gateway Mall in February, present great opportunities to experience STEM+A work and products. Contact Yavapai College to find your supercalifragilisticexpialidocious career. QCBN Jim Voska is a career coach for Yavapai College with the Career & Technical Education (CTEC) division.

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March 2016

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Hearing Loss: The Invisible Wall By Dr. Karon Lynn, Au.D.

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he people who visit an audiologist usually go because of a difficulty understanding speech. It is rare to have someone come into the clinic to have an evaluation because they primarily need to hear the sound of their car or to hear the newspaper rattle louder. Speech clarity or word understanding is what people with hearing loss request assistance for.

The Social Wall The sounds that we make with our mouth are some of the same sounds that are made in the environment. As hearing loss progresses, the hearing impaired individual will slowly lose touch with the non-speech sounds and activities in their vicinity. Background activity gives people a tremendous amount of information and should become part of the desire by the person with a hearing loss. People who only want to hear what their wife is saying from the other room and nothing more are not aware of the plethora of sounds that enhanced their life. This change in connection to the outside world occurs so slowly that people with gradual hearing loss are not aware of the wall between them and the world.

Frustration with Sound

The ability to zero in on the sound coming out of one person’s mouth and ignore the sound from another source is inside the brain. The brain is very good at this task if it is practiced enough. As a person acquires a hearing loss, this “skill” is weakened or reduced as time goes on. In some individuals, the skill of mentally focusing on one person’s voice or on the hunting dogs running ahead in the woods is severely compromised. This individual may try out hearing aids and within a few weeks decide that hearing aids are not for them. They become frustrated with the task rather than seeing it as a challenge and stepping up to exercise the specific areas of the brain begging to be re-trained. The fact is that all people have the ability to train their brain to hear better than how they hear without hearing aids. They will not ever hear as well as they did when the hearing system was normal but they will hear much better. Similar to physical therapy, there is therapy to help focus on a desired sound in a competitive environment.

Motivation to Do the Work The person with the hearing loss needs to buy in to the fact that it will take a concerted effort to learn to hear and understand through hearing aids. Family or friends will not be able to do the work for them. A well-meaning family member may attempt

to push hearing aids on their loved one and become upset when the hearing aids are not worn consistently. This occurs because the hearing impaired person has not been able to integrate the devices into their life. They are still struggling with the additional sound and are still uncertain of the total benefit of putting up with the sound and ongoing maintenance of the hearing aids. A family member is not able to “force” the use of hearing aids. The family members can gently point out each time they need to repeat themselves or each time sounds are missed in the environment. However, this is the extent of functional and successful encouragement. The hearing impaired person may not want to put the effort into hearing and decide to withdraw into their own world.

The Sad Truth The truth of the matter is that many people with hearing loss become overwhelmed or depressed with the topic of hearing loss. They may identify hearing loss with chronological age and if they are already struggling to accept the aging body, the hearing loss seems to push them over the top. The younger hearing impaired person accepts hearing loss more readily than an older individual.

Help for Family Members If you are frustrated with a loved one who

refuses to acknowledge their hearing difficulty or with someone who is not getting benefit from wearing hearing aids, get support. Living with a hearing impaired person requires a special touch and thoughtfulness. Your mental health may depend on you getting the support you need to maintain healthy relationships. Social workers, counselors, audiologists and primary care physicians are trained to help you find the resources to maintain a healthy mental state under stressful conditions. Don’t be shy about talking to a professional. Then, set aside the necessary time to keep yourself happy and healthy. QCBN

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, call 928-522-0500, or visit the website at www.TrinityHearing.net.

Karon Lynn is a doctor of audiology and practices at Trinity Hearing Center. She has 30 years of experience working with hearing impaired individuals. Dr. Lynn may be reached at 928-522-0500, or by email at audio@trinityhearing.net.

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What’s Hot in Real Estate Right Now? By Sherri Monteith

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here is no doubt that real estate is a seasonal game. There are different times when the market is quieter than others. Flagstaff is certainly no exception to that rule. When the temperatures in the Valley soar to 115 degrees, many folks are likely to flock north and perhaps make an investment in a second home. Typically during this time of year, it is quiet. There is usually snow on the ground; people are recovering from the expenses of the holidays and they are focusing on taxes. This year has been different so far. Certainly, our weather has played a part. With temperatures in the 60s in February and interest rates at a fabulous low, new construction

has been booming and traditional resales are phenomenal. What else is helping our real estate market in this first quarter? One thing that’s been ever-changing over the years is the role of the realtor. Previously, the agent was hired to pound a sign in the ground and put the listing in the local MLS and wait for showings. For a number of years, the agent has morphed into something so much more. They have become designers as they stage the home for photos and showings; they have become marketing and advertising gurus that put together an entire plan of how the home will be marketed and showcased in different markets. Realtors will work with sellers as a team so that sellers have the final say about which details of their home are featured.

For a number of years, the agent has morphed into something so much more. They have become designers as they stage the home for photos and showings; they have become marketing and advertising gurus that put together an entire plan of how the home will be marketed and showcased in different markets. Realtors will work with sellers as a team so that sellers have the final say about which details of their home are featured.

Another hot topic right now in the real estate world seems to be the revamping of the team concept. There are dozens of ways that a team of (or even just two) realtors can work together. There are many benefits to having a team in place, including flexibility of agents’ schedules and the idea that not just one person is working for you, but rather, two or more, for the same price. Team concepts are not for everyone, but the idea of teaming up is quite popular right now. Technology is almost too obvious to even mention as a trend! With the laptop, the iPad, the Droid and so many available apps, technology has literally changed our world, and real estate is certainly no exception. The amount of information that comes across so incredibly quickly helps beautifully in a hot real estate market. The realtor that is connected gets the information quicker than anyone. Data that is entered into a local MLS (Multiple Listing Service) is many times transported via an IDX feed to populate other websites. This helps the agent to input something in one place and have it showcased in multiple venues. The drop in oil prices has helped the real estate market significantly. When gas is cheaper, it helps the whole economy. Real

Engineers Pushing Limits in SpaceX Hyperloop Competition By Bryan Dougherty

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lon Musk has conquered the Internet, renewable energy and outer space. On Aug. 12, 2013, he set his sights on high-speed transportation. Nova Track, a team of Prescott Embry-Riddle Aeronautical University students, has signed up to help Musk make that a reality, thanks in part to a recent $2,500 Eagle Prize from the Undergraduate Research Institute (URI). Musk’s Space Exploration Technologies Corp. (SpaceX) is sponsoring a competition to design and build a 14-foot half-scale Hyperloop pod to test in a functional Hyperloop prototype that solves the design and safety challenges related to high-speed travel in a closed-tube, space-like system at .001 atmospheres. The pod is projected to reach top speeds of 700 mph and will need safe mechanisms to propel and stop it. Musk’s Aug. 12, 2013 blog details his vision: “If we are to make a massive investment in a new transportation system, then the return should by rights be equally massive…It should ideally be: safer, faster, lower cost, more convenient, immune to weather, sustainably self-powering, resistant to earthquakes, and not disruptive to those along the route. Is there tru-

ly a new mode of transport – a fifth mode after planes, trains, cars and boats – that meets those criteria and is practical to implement?” “Yes, a new mode is possible,” said Max Starkel, team lead and senior in Aerospace Engineering. “But there are a significant number of problems that must be solved first. This challenge is pushing the limits of what we know about magnetic propulsion, compression ratios and software. We have to develop new technology plus adapt current technology and use it in a way that’s never been done before.” Eli Olson, original founder of Nova Track and junior in Aerospace Engineering, explained that the 11-member group includes Aerospace, Electrical, Mechanical and Software Engineers, plus an Industrial Psychology and Safety student. Their individual areas of expertise are the perfect combination for this project. The pod uses electromagnetism for propulsion, which is presently being tested in Japan’s Shinkansen bullet trains. Magnetic levitation, or maglev, allows the trains to hover while traveling; thus, reducing friction to zero. Not only will maglev technology produce high speeds but it is the safest propulsion option for the Hyperloop closed-system environment and passenger scenario. Tube specifications were recently released

from SpaceX, moving the team from research and literature review to the initial design phase, where they are tackling the problems of starting and stopping, among others. “Now we can design in earnest,” said Starkel. “I am not going to reveal our design but I can say that the limitations and restrictions from SpaceX [are] sparking a lot of passionate conversations. We are all learning valuable lessons about choices and compromise, and especially about budget within a project of this magnitude. This is a real design, a big design. It’s way beyond theoretical and it’s exciting. ” The Hyperloop team received an official invitation to the 2016 Design Weekend in Texas where, according to the website, “the best and brightest engineering minds from around the country and globe” will converge. QCBN

Bryan Dougherty is dean of enrollment management at ERAU. For more information, call 800-888-3728 or visit www.Prescott.erau.edu.

estate is no exception to that rule. Hindsight being 20/20, we now know that the real estate market bottomed out in approximately 2012 and average home sales prices have been rising since. Lenders appear to be more cautious, but not to such an extreme that they aren’t lending. Everything is in a good place for a solid year in real estate. QCBN

Sherri Monteith is the managing broker for Russ Lyon / Sotheby’s International Realty located at 1750 S. Woodlands Village Blvd., in Flagstaff. To reach her, call 928779-5966.

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March 2016

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ESEYC Seeking Applicants for Teacher Education Scholarships

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he Education Scholarship Endowment-Yavapai County approved the awarding of scholarships worth no less than $1,500 to qualified aspiring teachers from Yavapai County. “It may well be a scholarship will amount to even more money than $1,500, depending upon the number of applications we receive,” said Robert St. Clair, ECEYC board president. “We hope applicants come from throughout Yavapai County. St. Clair explained that the screening process is rigorous, so candidates selected for the scholarships may receive even more money if the candidate pool does not meet application standards.

“Our purpose in awarding these scholarships is to encourage persons truly committed to classroom teaching as a career,” he said. “Our purpose is to fulfill the vision of the late Gladys Gardner, who founded the ESEYC in 2001 because she was such a strong advocate for educational excellence in the classroom.” Gardner, a Prescott resident until her death, was a former teacher who became a state legislator and then a Yavapai County Supervisor. Applications can be accessed online at http://education-scholarships-yavapai.org/ or by contacting the ESEYC office at 928-4425139. The application deadline is March 7. Winning applicants will be honored during an awards luncheon May 6 at the Hassayampa

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Inn in Prescott. During the past 15 years, 128 scholarships have been awarded, for a total of $223,800. The ESEYC recently elected officers and board members for the coming year. Those elected were Robert St. Clair, Prescott Valley, president; Cory Gardner, Prescott, vice president; Tim Carter, Prescott, secretary; Ray Newton, Prescott; treasurer; and board members Nancy Baker, Danny Brown, Tara O’Neill, Margaret Savoini, Loren Thomas, all from Prescott; and Ron Minnich, Chino Valley; and Paul Zienka, Cottonwood. All board members are volunteers for the non-profit philanthropic foundation. QCBN

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Coca-Cola, Thunderbirds, Waste Management Contribute $30,000 to Restore Verde River

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hange the Course, a freshwater restoration movement, continued its significant investment in the Verde River Valley as Coca-Cola, Waste Management and The Thunderbirds committed an additional $30,000 to support projects in the region. In 2013, Change the Course supported its first water restoration project on the Verde River, less than two hours north of the TPC Scottsdale. In partnership with The Nature Conservancy in Arizona and local irrigators, Change the Course provided funding to modernize irrigation infrastructure and demonstrate that, with smarter water management and improved infrastructure, it is possible to enhance river flows without sacrificing agricultural production. With the installation of solar-powered “smart” gates, water-level actuators and other monitoring, irrigators

have the ability to divert just the amount of water they need for their crops, leaving the rest for the river. “Many irrigation systems haven’t been modernized since they were first created over a century ago,” said Todd Reeve, CEO of Bonneville Environmental Foundation. “A suite of projects supported by Change the Course and implemented by The Nature Conservancy in Arizona and other conservation organizations will enhance stream flows throughout the upper Verde River to support people, fish, wildlife and recreation. Through this partnership, we hope to optimize the use of this precious resource to benefit both the community and the environment.” QCBN

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Cliff Castle Casino Voted Number One Again

Casino Funds Verde Valley Non-Profits

he results are in from AZ Business Magazine’s Ranking Arizona Poll, and Cliff Castle Casino has been voted the No. 1 casino in Arizona for an unprecedented 17th consecutive year. Ranking Arizona is the outcome of the largest business opinion poll in Arizona. Each category is selected by the staff of AZ Big Media for the general public to vote on and is based upon business and leisure activities of Arizona’s business professionals. “Thanks Arizona, it means a lot that you voted us the number one casino in the state for 17 years in a row. We invite you to see why. Experience our superior guest service, friendly staff and unique family amenities. We are committed to world-class customer service and dedicated to making every visit one to remember,” said Cliff Castle Casino General Manager Mary Ketterling. Cliff Castle Casino is located in Camp Verde, just south of Sedona on I-17 and is owned and operated by the Yavapai-Apache Nation. Development is underway for a new hotel expansion scheduled to open in late 2016. For more information, visit www.cliffcastlecasinohotel.com.

liff Castle Casino has awarded a total of $12,000 to three Verde Valley area non-profit organizations. Yavapai Big Brothers Big Sisters, Verde Valley Caregivers Coalition and Citizens Committee for the Camp Verde Library have each received $4,000. “Cliff Castle Casino believes in giving back to the community. We are proud to support caring organizations across Northern Arizona that are making an impact on the quality of life in our area,” said Cliff Castle Casino General Manager Mary Ketterling. In its ongoing Community Impact Program, Cliff Castle Casino has donated some $170,000 to more than 30 non-profits in the past nine years. Casino management is committed to helping local organizations that provide much needed services to the residents of the Verde Valley and surrounding communities. “We are tremendously grateful to Cliff Castle Casino for their above and beyond generosity of a $4,000 gift to create life changing friendships for children in the Sedona-Verde Valley region who face such tremendous adversity! Due to their generosity and the generosity of our wonderful Sedona-Verde Valley community, we were able to serve over 100 children and impact over 400 family members as well as the children’s mentors,” said Yavapai Big Brothers Big Sisters President and CEO Christine Clouse. QCBN

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At Highgate, we really get to know our residents — their stories, their families, their interests, and their needs — so that no matter what age or ailment, we can support them in living a happy and fulfilling life. Helping every individual live a life of purpose is our purpose. For more about Assisted Living or Memory Care at Highgate, call 928-541-1400 or email prescott@highgateseniorliving.com.

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Retirement Planning: The Big Picture By Ronald Stevenson and Barbara Clark Stevenson

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s a future or current retiree, it is important for you to take into consideration the big picture of your retirement planning. Once you have the full picture, it helps you make more detailed and necessary decisions to achieve the retirement for which you have worked your whole life. One of the first steps to take when planning your retirement is to find a financial professional who puts your needs and interests first. At American Financial Security, we take your whole financial and tax position into consideration and actively help you meet your retirement goals and objectives. The next step we encourage is to collect and organize all your important documents. Making sure your documents are accounted for and managed is a great step on the path to

a comfortable and well planned retirement. Unfortunately, this step is overlooked far too frequently. Often, it’s only when tax season rolls around, or when a move happens, or a death in the family occurs, when people start really paying attention to the essential documents they may have. Having all your resources and documentation organized will allow your financial professional to provide you with the tools you need to make the decisions to help guide and prepare you for retirement. Another essential step to take is to figure out how much money you will need in retirement and where it will come from. Many of our clients are confused about not only how much they have in terms of financial assets, but also how much they will need when they retire. Every client is different. By assessing each client on an individual basis, it allows us to properly evaluate each person’s situation to make a

Often, it’s only when tax season rolls around, or when a move happens, or a death in the family occurs, when people start really paying attention to the essential documents they may have. Having all your resources and documentation organized will allow your financial professional to provide you with the tools you need to make the decisions to help guide and prepare you for retirement.

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proper financial recommendation that will best prepare them for or assist them in retirement. Most of our clients have some assets on which they can rely, maybe in their savings, a retirement account, or in other financial investments, but this often isn’t enough to provide them with a lifetime’s worth of retirement income. In other words, a shortfall often exists between the amount of money you have and the amount of money you will need during retirement. This shortfall is known as the income gap, and we work with our clients to help them develop strategies to fill it. An important strategy to plan for is knowing what your Social Security benefit is and how to maximize it. This is important because Social Security can play a large role in helping bridge the income gap in retirement. Making the wrong Social Security decisions, like triggering your benefit at the inopportune time, may impact whether you are able to collect your maximum benefit. Social Security has a significant impact on retirement planning. It is difficult to talk about retirement planning without also talking about Social Security and vice versa. The most common and challenging decision regarding Social Security is knowing when to apply for benefits. Knowing when to apply for your Social Security benefits can make a financial difference in your retirement. You can begin to receive early benefits from Social Security

at age 62. However, depending on your life span, if you choose to take your benefit right at 62, it could drastically reduce the amount of Social Security you receive over your lifetime. Also taking Social Security and working prior to full retirement age may have an impact on your benefits. At American Financial Security, we take a holistic approach to retirement planning. A major part of that is trying to plan for the future. We like to plan for what inflation will look like, what health care costs may look like in retirement and, if debt is acquired in retirement, how it will be paid off. Nobody can predict the future, but by preparing for the future financially, you may be saving yourself from future financial hardship. QCBN

Ronald F. Stevenson & Barbara Clark Stevenson own American Financial Security, LLC. They specialize in Retirement Income Planning, Social Security Maximization, Tax Free Income Design, Personal & Corporate Tax Preparation and Planning. For more information, call 928-771-8368 or visit www. AmericanFinancialSecurity.net, 3112 Clearwater Dr., Suite B, Prescott, Arizona 86305.

Healthcare Employees, Volunteers Recognized at United Blood Service Hero Award Ceremony

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ive Northern Arizona Healthcare employees and volunteers were recognized at the United Blood Service Hero Award Ceremony in Phoenix. Mary Hostetler, Flagstaff Medical Center volunteer; Monique McCartney, FMC Education office supervisor; Kim Angelo, FMC Facilities Services buyer; Laura Curtiss, Verde Valley Medical Center volunteer; and Lois Takach, VVMC volunteer, were awarded the Hero Award and the Valentines for Life Award. Hero Awards are presented to organizations that go beyond the minimum to set the standards for others to follow. It is the most difficult award to earn and the most prestigious. More than 1,100 organizations hosted blood drives in Arizona in 2015, and fewer than 30 of them received the Hero Award. United Blood Services created the Valentines for Life Awards program to recognize blood drive coordinators for their lifesaving efforts. During the year, coordinators work toward a goal of receiving a platinum, gold, silver or bronze award. The awards are based on a group’s size and the percentage of its members who participate. Ann Bollone, NAH vice president of Human Resources, presented the Hero Award to Hostetler, McCartney and Angelo during the award ceremony. Takach and Curtis were unable to attend. Flagstaff Medical Center is a member of Northern Arizona Healthcare, which also provides healthcare services through Verde Valley Medical Center, Northern Arizona Healthcare Medical Group- Flagstaff, Verde Valley Medical Clinic, Cancer Centers of Northern Arizona Healthcare, EntireCare Rehab & Sports Medicine, Fit Kids of Arizona, Guardian Air, Guardian Medical Transport, Heart & Vascular Center of Northern Arizona, Northern Arizona Homecare, Northern Arizona Hospice and Valley View Care. QCBN

To learn more about the programs and services offered at Northern Arizona Healthcare, visit NAHealth.com. “Like” NAH at Facebook.com/NorthernArizonaHealthcare.

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Heads Up! A Brain Injury Can Occur Anytime, Anywhere with Anyone By Daryl Williams

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rain injuries result from bumps, blows or jolts to the head. The symptoms of brain injuries can range from a brief change in mental state to an extended period of unconsciousness or amnesia. Regardless of the severity of the injury, all brain injuries are serious. In the United States, brain injuries are a grim public health threat. Every year, there are 1.7 million people who suffer from brain injuries. The most common cause of brain injury is falls, which tend to happen more with children under the age of 14 or with adults older than 65 years of age. Following falls, motor vehicle accidents are the second

leading cause of brain injury. In 2011, the Arizona Department of Health Services reported that there were 6,690 non-fatal inpatient hospitalizations due to traumatic brain injuries (TBI). These injuries can cause cognitive deficits, which can affect one’s ability to return to work or school, perform daily activities such as managing personal finances and driving a vehicle and may lead to depression. In 2014, Mountain Valley Regional Rehabilitation Hospital provided therapeutic interventions for 52 people who sustained some type of TBI. Brain injuries don’t discriminate. But, thankfully, there are some precautions we can all take to prevent them. For example:

In the United States, brain injuries are a grim public health threat. Every year, there are 1.7 million people who suffer from brain injuries. The most common cause of brain injury is falls, which tend to happen more with children under the age of 14 or with adults older than 65 years of age. Following falls, motor vehicle accidents are the second leading cause of brain injury.

n Always buckle up in a car – wear your seatbelt. Every time. n Make sure you buckle your child properly in a car. Use the right child safety seat, booster or seat belt based upon your child’s age and weight. n Never drive while under the influence of alcohol or drugs. n Shut your cell phone off while in the car. Don’t talk. Don’t text. Distracted driving causes wrecks. n Wear a helmet. And, make sure your children wear helmets with appropriate activities. This could include: various sports, bike riding, skateboarding, skating, horseback riding, skiing, snowboarding, sledding or any other activity where a head injury is more likely to occur. n Help make living areas safer for older adults. Remove tripping hazards like throw rugs or clutter in hallways. Use non-slip mats in the bathroom and grab bars near the shower or toilet. Install handrails for all stairways (indoor and outdoor). Improve lighting throughout the home. n Help make living areas safer for smaller children by using window guards and installing safety gates around stairways. Keep

doors closed and locked that lead to stairs. Set up outside play areas on shock-absorbing material like sand or mulch. As you can see, these precautions don’t take epic effort. With a little foresight and planning…and some common sense…we all can we can lessen our chance for head injuries. QCBN Daryl Williams is director of marketing for Mountain Valley Regional Rehabilitation Hospital, a 40-bed, free-standing facility providing intensive physical rehabilitation services to patients recovering from strokes, head and spinal cord injuries, and other impairments as a result of injury or illness. For more information, visit MVRRH. ernesthealth.com 3700 N. Windsong Drive • Prescott Valley, AZ • (P) 928-759-8800 (F) 866-759-8806 • www.MVRRH.ernesthealth.com

More Quad Cities Business News Best of Business Winners! Best HVAC Contractor: Yavapai Heating and Plumbing: From left to right, top: Beverly Golin, Danyelle Segura,Jennifer Rodriguez, Crystal Judd, Betsy Duffey. bottom left to right: Chris Wright, Laura Duncan, Dennis Grenewicz, Troy Smith, Randy Garman.

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» TOURISM continued from page 3 and transportation (fuel); whereas overnight visitors spent a significant amount – more than $100 a day – on lodging and more than $70 a day on meals and groceries. Most overnight visitors – 75.7 percent – stayed in hotels or motels. Others stayed in recreational vehicle parks, campgrounds or with family or friends. Combrink said survey results showed the total estimated expenditures for day and overnight visitors amounted to direct spending of $2.9 million in 2014-2015. By far, the largest number of dollars were for lodging and camping – almost $123 million. That was followed by money spent for restaurants and groceries – almost $100 million. Other major expenditures were for transportation (gasoline), some $33 million; shopping and souvenirs, $29 million; and recreational fees, tours and other expenses at $4 million. Those visiting Prescott tended to be fairly affluent, with an average household income of

$104,000. Among top attractions for visitors is the historic downtown area of Prescott. “The Courthouse Plaza and surrounding area are unique in Arizona,” said Combrink. The plaza has been recognized as one of the Top 10 public squares in the United States by TripAdvisor. Other favored activities for visitors were cited (in descending order) as hiking and biking local trails, bird-watching and wildlife viewing, camping or RVing, boating/canoeing, golfing, rock climbing, sports events and horseback riding. Some visitors noted they participated in multiple activities among the various categories.

Hospitality Industry Pleased with Results Amore Clanciola, director of catering and events for the Hassayampa Inn and president of the Prescott Area Hospitality Association, says she is gratified to “…have recent data about

“One of the most impressive findings in this survey is the high number of repeat visitors who select Prescott as a destination rather than a passthrough. Also, with a satisfaction rating of nine out of 10, this seems conclusive evidence that proves we are a desirable destination that provides visitors a good and memorable experience.” – Margo Christensen, vice president of marketing and public relations for the Prescott-based Ponderosa Hotel Management group.

visitors so we in the community can better target our marketing and promotion plans.” City of Prescott Tourism Director Don Prince says it had been more than six years since a similar study had been conducted. The cost for the $10,000 study was split between the Arizona Office of Tourism and the City of Prescott. “One of the most impressive findings in this survey is the high number of repeat visitors who select Prescott as a destination rather than a pass-through,” said Margo Christensen, vice president of marketing and public relations for the Prescott-based Ponderosa Hotel Management group. “Also, with a satisfaction rating of nine out of 10, this seems conclusive evidence that proves we are a desirable destination that provides visitors a good and memorable experience.” Christensen also is active with several state and national travel-tourism organizations. Prince says he was particularly pleased that Prescott received such high rankings among places in Arizona to visit. “The entire hospitality industry in this community can be proud of what we’re doing, especially since our competitors in Northern Arizona – Sedona and Flagstaff – spend double and triple the amount of money we have to attract visitors.” In order to continue this success, Heather Hermen, owner of Front Burner Media in Sedona, recommends an emphasis in social media for future emphasis marketing and promotional efforts. The complete research report can be viewed

online at www.visit-prescott.com. QCBN

Coconino County, Xanterra, Jim Wine Among Honorees at Goodwill Industries of Northern Arizona First Community IMPACT Awards

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oconino County, Xanterra and retired Assistant City Manager Jim Wine were among the honorees at the inaugural Community IMPACT Awards Luncheon held by Goodwill Industries of Northern Arizona (GINA) to celebrate its partners and team members who forward the group’s workforce development mission. Each of the seven recipients were congratulated by Jim Gibbons, president & CEO of Goodwill Industries International, who came to Flagstaff from Goodwill’s headquarters in Maryland to kick off this new annual event. “This is a world model across the Goodwill network,” Gibbons said, praising GINA President & CEO David Hirsch and his team of 255 employees. “Often, when I speak to Goodwill groups, my challenge to them is to ‘think differently’ so they can advance in their mission. When you think about your work in terms of impact, you are leading the charge. You should be extraordinarily proud.” Among this year’s recipients was Coconino County, which was given the Collective Community Impact Award for the vital role it plays in both economic and workforce development; and Xanterra Parks & Resorts, which has partnered with Goodwill on several job hiring events. Jim Wine, named Ambassador of the Year, was celebrated for his volunteer work both as a board member (he has been chair twice in the past 20 years) and a teacher of workforce readiness and financial literacy at the Arizona@Work career center located in the Flagstaff Goodwill. Wine called on others to also be Ambassadors for Goodwill and all of the 200-plus attendees at the event received a Goodwill Ambassador sticker at the end of the event to help spread the word about the good work Goodwill does in Northern Arizona. Also receiving awards at the event were the following Goodwill team members or graduates: Alan Reed (Achiever of the Year); Tyler Lovejoy (Team Member of the Year); Tamara Byington (Graduate Team Member Award) and Alain Carerra (Graduate of the Year). For details and videos on each of the recipients and photos from the event, please go to goodwillna.org. Goodwill thanks Title Sponsor Findlay Toyota, Event Partners Northern Arizona Healthcare and CS&L; and the numerous supporting sponsors who made this event possible. QCBN

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» TRAINING continued from page 8 “Working as an operations controller, I usually check in with the students and make sure they are ready for their activity for the day,” Medevielle explained. “After the activity is complete, I send them out with a smile. Sometimes, I’ll check the fuel for the airplane and make sure all the briefing rooms are ready to go for the day.” Medevielle says he obtained the internship after attending an open house. “During the cleanup,” he explained, “I was helping out with the work and my dad knew I had a love for aviation, so he asked if I could get a job as a hangar boy to start off. After some asking around, he was able to get me to talk with some of the people in management. Afterwards, we set up an interview and I received the internship.” Company President Greg Reverdiau said Medevielle “has been an excellent addition to our team at North-Aire Aviation. We have a solid dedication to giving back to our community, and mentoring the next generation of workforce candidates fulfills that goal. Gary shares his enthusiasm and raw talent with us and we work together in executing standard business practices. He learns about what is expected in the world of work and how to respond to business situations. We value his insights and contributions to our workflow and customer care. Internships and on-thejob training are win-win relationships I would recommend them to any business owner in today’s competitive global marketplace.” Medevielle plans to join the military after graduation and anticipates that his contributions at North-Aire Aviation will help him become an air traffic controller for the Federal Aviation Administration (FAA). “Working with pilots is what air traffic controllers do,” Medevielle stated. “So I think that being able to understand them is helpful. Also, I want to become a private pilot myself, so spending time with them is beneficial because I can learn something about flying every day. It also gives me people skills and work experience.” Medevielle and Horn offered insights for locating internships and job training. Horn said as an employer, she looks for individuals who want to learn and to observe, who show interest, and who are enthusiastic about the business world. “Just ask around, and if you have an interest in something, go for it, because you never know unless you try,” Medevielle encouraged. “Even if you have to start from the bottom, it’s still great work experience. Having a positive attitude towards your work will make your time there a lot more enjoyable and you may become an example for your co-workers.” QCBN

March 2016

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» ELKS continued from page 12

After more than a century of entertaining, Prescott’s opera house continues to bring audience members to their feet. Photo by Starla Collins

were destroyed in the name of progress; yet, many things were preserved, we just had to uncover them and replace them. And most of the infrastructure such as plumbing, electrical and such has to be completely replaced.” On Friday, Dec. 9, 2006, Bill, the elk made of copper, which originally stood atop the building, was returned to its rightful place, following a much-needed restoration. Bill had been removed from the building in 1971 when the BPOE moved to a new building in Prescott Valley. A big push to restore the theater came in late 2009 with a $1.25 million grant from the Harold James Family Trust. According to Greenlee, the goal was to restore the theater to its 1905 grandeur. “Prescott residents and the city are very passionate about keeping the historical elements that make Prescott so unique.” The first The first step was to remove the various structures step was to that had been added over the years. The opera boxes remove the various were rebuilt, the concession stand was refinished, em- structures that had bellishments were reproduced, replicas were made and been added over the state-of-the-art technology, such as a sound system, was years. The opera integrated. The final cost was nearly $1.75 million. boxes were rebuilt, The non-profit Elks Theatre and Performing Arts the concession stand Center invested $1.8 million to restore the deteriorating was refinished, brick exterior, which was completed in 2014. Addiembellishments tionally, the organization established an endowment were reproduced, fund to provide funds for the ongoing maintenance and replicas were made operational costs of the theater. and state-of-the-art The restoration work continues, with a focus on technology, such as maintaining as much of the original structure and a sound system, was pieces of the past. The estimated $3.8 million project, integrated. The final scheduled to be complete in June, encompasses all three cost was nearly $1.75 floors of the building: million. - The ground-level retail spaces will be leased to businesses that have a similar “arts” focus. - The second floor will be a performing arts center with dance studios and soundproof rooms for music production. - The third floor, with its catering kitchen, will serve as a venue for events such as receptions and weddings. The restored balcony, which overlooks Gurley Street, the historic Hassayampa Hotel and downtown Prescott, makes for a picture-perfect backdrop. “We are doing everything we can to restore and maintain the history, the look and the authenticity of the original opera house and building,” said Greenlee. “As a matter of fact, the theater is one of two theaters in Arizona that still use hemp [rope] rigging and sandbags for the stage curtains, which must be opened and closed by hand.” Today, the theater is reminiscent of 1905, with a few exceptions such as heating and cooling and modern washroom facilities. Show goers can purchase snacks and drinks, including beer and wine, enjoy the show from the up-close floor seats or get a higher view from the balcony. For those who truly want an opera experience, private box seats are positioned on either side of the stage. More than 30 dedicated volunteers and three paid employees embrace the traditions, culture and style of the past to welcome today’s show-goers. They say they love to share the story of the “Elks Opera House” and are committed to making the experience for each guest a memorable one. Free theater tours are offered from 10 a.m. to 2 p.m., Tuesday through Friday. For more information on the theater and upcoming events, visit PrescottElksTheater.com. QCBN

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REGISTER ONLINE 2016 Loven Family Run for Valley View Care 2K Run/Walk • 5K Run/Walk • 10K Run

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Verde Valley Medical Center’s annual running event benefits Valley View Care, a service of Northern Arizona Healthcare. Valley View Care provides a variety of services and care options to meet the physical, emotional and spiritual needs of patients and their families faced with the complexities of end-of-life care. To sponsor this event or make a donation, please call the NAH Foundation at 877-527-5291.

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March 2016

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Coyote Springs Elementary School Goes All Out for GoNoodle

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n any given day, you can walk down the colorful, brightly lit halls of Coyote Springs Elementary School in Prescott Valley and hear students breathlessly shouting math facts amid cheering and clapping, or happily spelling the week’s vocabulary words aloud with an automated robot. You might think, “How do the teachers at Coyote Springs elicit such enthusiasm from their students?” Coyote Springs fourth grade teacher Brittany Kominska has a passion for teaching and a love for children that can inspire any room full of children. But Kominska says that her go-to resource for getting her students back on track during a long day is GoNoodle, a web-based suite of hundreds of movement games and videos that get kids dancing, running, jumping, stretching, deep breathing and more. Launched in 2013, GoNoodle is used in 75 percent of the public elementary schools across the United States. “There are so many reasons why I’ve in-

corporated GoNoodle in my classroom,” said Kominska, “Daily classroom life can be so monotonous. In a few short minutes, GoNoodle breaks up the boredom. The probability of my students retaining what I teach is slim if I just talk to them all day. It’s not always practical to take the time to go outside, so I’m so thankful we can just throw on a GoNoodle game. The kids are out of their seats right away, their blood is pumping and they’re ready to learn again. They think it’s super fun.” GoNoodle is a free resource for any educator in the Quad Cities area, thanks to a sponsorship from Yavapai Regional Medical Center. “GoNoodle aligns very well with our Vision of a Total Healing Environment, which is based on caring for the body, mind and spirit. YRMC is proud to sponsor programs like GoNoodle, as well as Partners for Healthy Students and the YRMC Family Resource Center that enrich the lives of children and young families in our

Daily classroom life can be so monotonous. In a few short minutes, GoNoodle breaks up the boredom. The probability of my students retaining what I teach is slim if I just talk to them all day. It’s not always practical to take the time to go outside, so I’m so thankful we can just throw on a GoNoodle game. The kids are out of their seats right away, their blood is pumping and they’re ready to learn again. They think it’s super fun.” – Brittany Kominska

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community,” explained Robbie Nicol, executive director, Community Outreach and Philanthropy at YRMC. Coyote Springs principal Candice Blakely-Stump recognizes the value of this partnership. “The bottom line is that without community connections like our partnership with YRMC, we couldn’t do what we do,” said Blakely-Stump, “This relationship is vital. The phrase may be overused, but it’s very true. It does take a village to serve our children.” In addition to games and videos, the premium version of GoNoodle that YRMC provides, called GoNoodle Plus, gives teachers access to customizable programs. Teachers can input specific curriculum content as often as they’d like, making the games relevant to what the students are learning at any given time. “This is my favorite thing about GoNoodle,” said Kominska. “We’re not stopping the learning process at all. I tell them, ‘I tricked you – you are actually still learning!’” Teachers can also log and track students’ physical activity, providing incentives for exercise. GoNoodle Regional Community Manager Cameron Waldo recently visited Kominska’s class. The students demonstrated their favorite GoNoodle activities, and Waldo answered students’ questions about what it’s like to work at GoNoodle. “Brittany’s kids were great,” said Waldo, “They asked me a ton of questions and we

danced, laughed and had a goofy photo session. They were bright and curious! More and more educators like Brittany are finding out that investing in GoNoodle returns productive students with less behavior problems.” GoNoodle offers a free subscription for families so that parents and children can have access to “brain breaks” and exercise videos at home. “Parents can feel good about their kids playing GoNoodle at home – it’s a safe, interactive way to get moving beyond the classroom,” said Waldo. The home version also allows users to preview new GoNoodle programs and activities before they become available in the classroom. Nearly one million families across the country have signed up to use GoNoodle at home. More information and sign up can be accessed at www. GoNoodle.com. Coyote Springs fourth grader Alano uses GoNoodle at home. He says, “I like doing GoNoodle at home because it is fun to do with my family.” His classmate, Kyla, agreed, “I like doing GoNoodle at home because I thought that if it’s fun at school, why can’t it be fun at home? And sure enough, it is fun!” Kominska describes what might be the most important feature of using GoNoodle in the classroom and at home, “What I am counting on is that by creating these positive experiences now, I am instilling a love of health and exercise that will continue throughout my students’ lives, long after they leave Coyote Springs.” QCBN

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» AIR RACE continued from page 1 senior from Youngstown, Ohio) and Rachel Hutzell (a junior from Urbandale, Iowa) are the pilot and co-pilot for one team; and Hannah Burright (a senior from Rancho Cucamonga, California) and Shelby King (a graduate student from Broomfield, California) are the pilot and co-pilot for the other. In the past, the age span for women participating in the air race ranges from teenagers to experienced pilots in their 80s and 90s.

Significant Community, Regional Involvement Jason Kadah, ERAU communications and media relations manager, noted that the aviation community in Prescott is already receiving inquiries from throughout the region about attending scheduled events. He said a group of more than 40 Girl Scouts from the greater Phoenix area plans to be here. They will be coming as a part of a “Discover Aviation” program intended to introduce young women

to aviation. “The economic impact of having something like this will be significant. And even better, it gives the community an opportunity to participate and observe many of the ARC activities,” he said. Registration and credentialing of pilots will occur on Friday and Saturday, June 17-18. Experts will inspect each aircraft, too, to ensure they are fit to compete. On Sunday, teams will spend time planning and developing race strategies. They will complete the day with a banquet at the Prescott Resort. “The banquet will be open to the public and will provide a genuine educational experience about air racing for those who attend,” Day said. Monday will require competitors to attend intense briefings about air safety, weather conditions and all other regulations that govern the ARC. The actual race beginning starts with the

The ARC began in 1929, with the Women’s Air Debry. It continued through the 1930s, but was interrupted by World War II. It began again in 1947 and was known as the Powder Puff Derby, where women would compete in cross-country flights. In 1977, what ultimately became the Air Race Classic had evolved into an organization that encourages woman to become pilots and promotes flying and aviation.

“take off” of planes from the airport beginning early on Tuesday, June 21. “We anticipate hundreds of people visiting the airport just to see planes lining up – five at a time, one behind the other, 30 seconds apart – to begin the race. With 50 to 55 planes readying for takeoff, that’ll be quite a sight,” Day said.

The Pilots; The Race Lara Gaerle, ARC president of Fort Wayne, Indiana, has said, “We look forward to welcoming back veteran racers and meeting new competitors at this year’s start.” The ARC began in 1929, with the Women’s Air Debry. It continued through the 1930s, but was interrupted by World War II. It began again in 1947 and was known as the Powder Puff Derby, where women would compete in cross-country flights. In 1977, what ultimately became the Air Race Classic had evolved into an organization that encourages woman to become pilots and promotes flying and aviation. Today, ARC is considered the epitome of women’s aircraft racing. Pilots of all ages and diverse backgrounds will have four days to fly, daytime only, starting in Prescott with intermediate stops across the country and a final touchdown in Daytona Beach. Two categories of race competition are open: Competition and Non-Competition. The Competition category will receive prizes and awards valued at several thousand dollars. Another division – Collegiate – promotes

participation from women who are enrolled in the accredited university they represent. The race teams of two or three pilots must have at least 100 hours as a pilot-in-command to qualify. One of them must have at least 500 hours as pilot-in-command or a current instrument rating. Any teammate must have no less than a student pilot certificate. Pilots must fly normally aspirated, piston-powered, fixed-wing airplanes with 100- to 570- horsepower engines. A unique scoring system is used to compute a “handicap” specific to each airplane. The objective is for each team to plan carefully and plot a flight plan to accommodate the kind of plane they are flying, weather, wind and other factors to let each team race against its own best time, not against each other. “We’ll be inviting the community, especially those interested in aviation, to several of the events we are planning,” said Day. “We’re delighted already to have many local people and organizations volunteering to help in this historic cross-country air race.” QCBN For more information, contact Day at michelle.day@erau.edu or 928-777-4210.

Phone 928.864.7440 Fax 928.226.0303 116 S Montezuma St. Suite K. Prescott, AZ 8630 troy@quadcitiesbusinessnews.com Web www.quadcitiesbusinessnews.com March 2016 Publisher Troy Bix Chief Operating Officer Tom Brecke Advertising Manager Paul Lancaster | 520.429.4283 plancaster@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Web Content Editor news@quadcitiesbusinessnews.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Contributing Writers Bonnie Stevens Patty McCormac Constance DeVereaux Josette Kubin Sue Marceau Frederick Michaels, Ph.D. Ray Newton Tom Vitron Starla Collins Contributing Photographers Kay Lyons, Bonnie Stevens, Ray Newton, Sue Marceau, Stacey Wittig, Veronica Tierney, Fresh Focuses Photography The Quad Cities Business News is a publication of Quad Cities Business News, LLC and distributed free each month to residents of Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

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March 2016

» INVESTORS continued from page 1 traditional asset classes are stocks, bonds and cash, alternative assets include commodities (such as metal, energy, agriculture), real estate, insurance products and foreign currency. “The clear winner today is real estate,” said Martin, who lives in Northern Arizona. “Real estate crashed as hard as it’s ever crashed. The 2008 crash happened because of debt. People used their homes as an ATM. The economy was fueled by that debt. Today’s discretionary spending is not coming from debt. It’s harder to get a loan today than any time in my lifetime,” said the 42-year-old. Jim Snook, an associate broker with Dallas Real Estate, agrees that the real estate market is strong. Snook is seeing an increasing number of people putting investment money into second homes and rental properties. “This is a really good time to buy rental properties because of the growth potential in Northern Arizona,” said the realtor. He specializes in foreclosures, “which are almost nonexistent now.” According to Snook, growth potential is high in two areas: increasing rents and climbing real estate value. “If you go to Craigslist and look at local rent prices, it is amazing,” said Snook, who pointed to a 500-square-foot unit renting for more than $1,100 per month that was displayed on the

popular website. “Prices are going up. Rents are going up. And it’s still cheap to buy.” Rob Gerlak of Alliance Bank said, “There’s not a significant amount of commercial property available in Northern Arizona, so people buy residential property as rentals. I’ve seen a good pick up in that over the last three to four years.” Alliance Bank of Arizona is part of Western Alliance Bancorporation, a holding company with more than $14 billion in assets. Gerlak, a commercial lender at Alliance, attends foreclosure auctions on the steps of the Coconino County Courthouse. “I’ve never seen a commercial property go there,” he said. “I believe that the bulk of the people there are there because they’ve taken their money out of the stock market and are investing in real estate rentals.” “As an alternative to landlording, some people invest in real estate funds,” said Snook. “People will go together and buy a house or property.” According to Martin, real estate syndications work for a variety of reasons. First, the investment is “backed by something real – a real asset, an actual piece of real estate that produces income,” he explained. Second, the knowledgeable operator or syndicator buys

deals that are discounted. “In some respects, you can insulate yourself by choosing the right location. You can’t do that with the stock market,” he added. Martin was quick to point out that even though there is a reduced risk with real estate capital investments, compared to the current stock market, the investor does give up liquidity. A third advantage to pooling money with other investors under the umbrella of a real estate capital manager is access. “You form close personal relationships. You know the people and can call them up to ask advice for real estate. But be careful to vet them, just as you would when someone gives you a stock tip,” Martin warned. “The primary way that real estate [private equity] is an advantage is when you are working with the right operator. The one who is honest, has a track record, knows how to find good deals and gets higher returns,” concluded Martin. QCBN

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»QuickHit: Alliance Bank of Arizona 501 E. Butler Ave., Flagstaff, AZ 86001 928-214-3400 www.westernalliancebancorporation.com/alliance-bank-of-arizona-home

Bakerson Real Estate Capital Management 3030 E Cactus, Suite #105, Phoenix AZ, 85032 602-908-9933 www.bakerson.com

Dallas Real Estate 5200 E. Cortland Blvd., Suite D-1, Flagstaff, AZ 86004 928-526-5309 www.flagstaffrealestate.com

» FERRIS continued from page 4

Ferris works with actors and broadcasters to promote programs like ‘Manor of Speaking,’ which follows ‘Downton Abbey.’ Pictured from left to right are St. John Flynn, Helen Mann, Luke Wrobel, Ferris, Ernie Manouse and Robert Patton. Courtesy photo Alice Ferris joins ‘Manor of Speaking’ cast members Ernie Manouse, Helen Mann and St. John Flynn as they picked up Emmy awards for the Houston-based television talk show. Courtesy photo grees at the University of Wisconsin. Involved in public broadcasting for more than 25 years, she started at Wisconsin Public Television as a human “bubble machine,” blowing bubbles from behind a set piece during the long-running “Lawrence Welk Show.” Ferris has been featured as on-air national fundraising talent for many programs, such as Suze Orman’s “Financial Solutions,” and the 25th Anniversary of Ken Burns’s “Civil War.” Most recently, she worked with the cast of “Manor of Speaking,” an Emmy-award Houston PBS produced talk show that often follows “Downton Abbey.” Ferris sometimes has to remind viewers that while she is seen on TV frequently, it is often the magic of digital recording, not live performance. In fact, her TV work represents no

more than 10 percent of her professional work. She and her business partner, Jim Anderson, CFRE, have home offices in Flagstaff but usually are on the road serving clients in Arizona and throughout North America. GoalBusters is a team of seven staff members and contractors. For more than 15 years, they have provided fundraising training, professional development and executive coaching for myriad clients. Besides the Highlands Center for Natural History, other long-term clients include North Country Healthcare, The Hopi Education Endowment Fund and KAWC Public Radio. Areas of services for GoalBusters also include strategic planning, capital campaigns, feasibility studies, social media management, donor acquisition and direct mail campaigns. In addition to spearheading GoalBusters,

Ferris is a dedicated volunteer, serving as chair for the Advanced Certified Fund Raising Executive board (ACFRE). She is one of only 108 fundraising professionals to earn this designation, which is the highest credential of the fundraising profession. She also is on the Certified Fund Raising Executive board (CFRE) and provides volunteer service to many other non-profit organizations.

people and organizations that have a deep passion for changing the world, so I assume we’ll still be traveling the world working with interesting people!”

What business words of wisdom do you live by?

What do you do to unwind?

“The concept of ‘one size fits all’ really means that it fits everyone poorly. Every client we serve deserves specialized, individual attention.”

Where do you see yourself and your business five years from now? “In our business, we have a chance to meet

Where’s your favorite place to travel? “Places where I can have unique experiences with people who like to share what they love about their culture.”

“I cook, or I eat at restaurants that give me an opportunity to try foods that someone has put a lot of love and care in to. And I take pictures of the food to share on social media.” QCBN GoalBusters can be reached at www.goalbusters.net.

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Using Your Head to Prevent Falls

Slipping in the bathtub, falling down the stairs, losing your footing on a ladder‌ These are common ways that head injuries can be caused, especially in older adults. Mountain Valley Regional Rehabilitation Hospital wants to increase awareness in how balance and mental sharpness can affect personal safety, and invites the community to:

FREE Balance and Cognitive Screenings Saturday, March 19 - 8:00 a.m. - 4:30 p.m. Mountain Valley Regional Rehabilitation Hospital 3700 North Windsong Drive, Prescott Valley, Arizona

Call 602-540-5310 to schedule an appointment. Each screening takes about 30 minutes. Attendees may participate in either one or both screenings.

MVRRH.ernesthealth.com 3700 N. Windsong Drive, Prescott Valley, AZ 86314 ph: 928.759.8800 • fax: 928.759.8806