AFP Toronto Congress 2011 Brochure

NOVEMBER 28-30 Metro Toronto Convention Centre North Building, Toronto, Ontario

Fundraising ideas worth sharing

Maria Dyck, MBA, CFRE Chair, Congress 2011

Dear Friends and Colleagues: Remember the last time you had an important insight, something that made you stop, reflect, and think hard? It was exciting and stimulating and made you eager to act. That’s what Congress is all about. Every year, about a thousand fundraisers get together to share their ‘aha’ moments. We talk about what’s working well, what we’ve learned, what others are doing, and what opportunities await. It’s three great days of fundraising ideas worth sharing!

Please check out our Congress blog at www.afptoronto.org/blog

This guide tells you more about Congress 2011, and what exciting and interesting sessions await you from November 28th through the 30th. Inside, you’ll find information about the fantastic group of speakers who will address you. You’ll learn more about what’s new this year, and hear from our great plenary speakers Rebecca Davies, Tony Elischer, and Simon Sinek. Last year we sold out, so make sure you reserve your spot today!

Fundraising success depends on the work of many volunteers and Congress is no different. A team of your colleagues has worked hard throughout the year to make this Congress the best fundraising conference ever. I want to thank committee chairs Denny Young, Samantha Jones, Suzanne Duncan, and Julie Cookson, as well as their many committee members for the hours they’ve put in. I also want to thank our valuable partners who participate as sponsors and exhibitors and also share ideas with delegates. Their support helps keep the price of Congress as low as possible for you, and their participation makes your experience richer.

I look forward to seeing you in the halls in November!

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Early Bird Deadline: October 24

CONGRESS AT A GLANCE monday, november 28 8:00am - 9:00am

Registration & Continental Breakfast Pace Buddy Orientation Breakfast

9:00am - 10:00am

Opening Plenary

10:00am - 10:30am

Break

10:30am - 12:30pm

Workshops & Discussions

12:30pm - 2:00pm

Fundraising Family-Style Lunch

2:00pm - 3:00pm

Lectures

3:00pm - 3:30pm

Break

3:30pm - 5:00pm

Workshops

5:00pm - 6:30pm

Opening Reception with Exhibitors

Tuesday, November 29 8:00am - 9:00am

Continental Breakfast

9:00am - 9:30am

AFP Announcements

9:30am - 10:00am

Case Study Plenary

10:00am - 10:30am

Break

10:30am - 12:00pm

Case Studies

12:00pm - 1:30pm

Team Fundraising Trivia Challenge Lunch

1:30pm - 3:30pm

Workshops

3:30pm - 4:00pm

Break

4:00pm - 5:30pm

Workshops

Wednesday, November 30 8:00am - 9:00am

Continental Breakfast

9:00am - 10:00am

Closing Plenary

10:00am - 10:30am

Break

10:30am - 12:00pm

Workshops & Discussions

12:00pm - 12:30pm

Break

12:30pm - 2:30pm

AFP Greater Toronto Chapter Philanthropy Awards Luncheon

Register Online at www.afptoronto.org/congress

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OPENING PLenary

Monday, November 28, 9:00am - 10:00am

Simon Sinek Leadership Expert and Author of Start With Why

Start With Why Every person and organization on the planet knows what they do. Some know how they do it, but very few know WHY they do what they do.

By WHY, we mean why does your organization exist? Why do you get out of bed every morning? And why should anyone care?

There is something all great leaders and great organizations have in common – they are able to inspire action. From Martin Luther King Jr. to Apple, leaders with the ability to inspire all think, act, and communicate the same way, and it’s the exact opposite from everyone else. They don’t start with what they want done or how they want it done. They always start with a greater purpose, cause or belief that inspires others to follow. They start with Why.

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect”, Simon is leading a movement to inspire people to do the things that inspire them.

Simon’s unconventional and innovative views on business and leadership have attracted international attention, and have earned him invitations to meet with leaders and organizations in a wide array of industries, including: Microsoft, Dell, Intel, Chanel, the U.S. Military, Members of the U.S. Congress, the Ambassadors of Bahrain and Iraq, multiple government agencies, and entrepreneurs.

Simon is an adjunct staff member of the RAND Corporation, where he advises on matters of military innovation and planning. He is also active in the arts and non-profit world, working with the Education for Employment Foundation to help create opportunities for young men and women in the Middle East region.

When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.

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Early Bird Deadline: October 24

Luncheon Plenary CASE STUDY PLenary

Tuesday, November 29, 9:30am - 10:00am

Rebecca Davies, CFRE Director of Fundraising Médecins Sans Frontières/ Doctors Without Borders Canada

Love at First Gift: Winning the Loyal Affection of Your Donors Inspiring and engaging first-time donors to become enduring supporters of your organization can be a difficult task. Within two months of the cataclysmic earthquake that struck Haiti on January 12, 2010, MSF Canada had acquired 45,000 new donors; more than half gave online. Three months later, these new supporters were converting to monthly donors at a rate of 50% higher than the organization’s annual conversion campaigns of its existing donor base.

Learn how MSF Canada, through accountability and both a strategic and intuitive interplay of channel choice, stewarded these first-time emergency donors - a traditionally challenging segment with tenuous loyalty after the initial gift - into longterm and committed supporters of its general fund.

As Director of Fundraising for Médecins Sans Frontières/Doctors Without Borders Canada, Rebecca Davies leads a team of 15 to raise over $31 million annually in private donations for medical humanitarian relief in 70 countries around the globe.

Previously, she held development positions for Toronto General & Western Hospital Foundation, Women’s College Hospital Foundation, and the University of Toronto during its $1 billion Great Minds Campaign.

Rebecca currently serves on the Historic Houses Museum Board of Toronto. She is past Vice-President of the Women’s Musical Club of Toronto Centennial Foundation, and was a member of the AFP Greater Toronto Chapter’s Ethics and Professional Advancement Committee. Rebecca is an active classical musician and plays hockey.

Register Online at www.afptoronto.org/congress

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CLOSING PLenary

Wednesday, November 30, 9:00am - 10:00am

Tony Elischer, FInstF (Cert) Managing Director THINK Consulting Solutions

Futurology 2011: Time to Reprogram Your Brain!

As one of the world’s leading fundraisers, Tony Elischer is wellplaced to share his views on trends, opportunities, and predictions for the future. In this fast-moving showcase, Tony will share his latest thinking on what is shaping and what could shape the future of your fundraising success.

What are donors doing and thinking?

How is digital impacting on programs?

What strategy will work in the future?

And many other creative and original thoughts to stimulate, challenge, and feed your brain!

No fundraiser can afford not to look outside at the wider world to see what might happen next and how to stay ahead of the market. Tony makes this task easier with a 60-minute guide to the future you’ll never forget!

Tony has over 29 years of hands on experience in the non-profit sector.

He’s been a consultant for the last 13 years working at the highest level across a wide range of causes and organizations, and is the founder of the leading international consultancy THINK Consulting Solutions.

Tony is an internationally regarded expert on fundraising and marketing, having extensive experience of helping charities worldwide with strategy, fundraising, management, and troubleshooting. In the last 12 months he has worked in over 20 countries.

Tony is recognized as one of the world’s top non-profit speakers and thinkers. He brings energy, passion, and original thinking to every presentation. He is a Fellow of the UK’s Institute of Fundraising and a past chair of the International Fundraising Congress.

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Early Bird Deadline: October 24

com or suzanne_Duncan@camh.net Fundraising

Family-Style Lunch Monday, November 28 12:30pm - 2:00pm After an intense morning of sharing new ideas, sometimes you just need to relax! Catch up with colleagues, make new friends, and load up your plate at the Fundraising Family-Style Lunch in a casual, relaxed atmosphere.

Opening Reception with Exhibitors Monday, November 28 5:00pm, Showcase Hall You won’t want to miss this popular evening with session presenters, fellow delegates, exhibitors, and sponsors.

This annual tradition is always a hit with wonderful refreshments, great prizes to win, and excellent opportunities for networking. While you’re there, check out our Photo Booth where you can capture Congress moments with your colleagues and friends!

Visit www.afptoronto.org/congress to learn more.

Team Fundraising Trivia Challenge LUNCH Tuesday, November 29 12:00pm - 1:30pm Get to work recruiting your trivia team! Challenge your fundraising knowledge during our interactive trivia competition over lunch. Whether you’re the type to work at stacking your table with trivia powerhouses or you simply enjoy some friendly competition, this event will test your knowledge of fundraising practices and connect you with other AFP members and colleagues.

AFP GREATER TORONTO CHAPTER PHILANTHROPY AWARDS LUNCHEON Wednesday, November 30 12:30pm - 2:30pm Celebrate those who have made their mark! Congress delegates, AFP members, and guests will honour philanthropic leaders, corporations, and foundations in our communities at Canada’s largest Philanthropy Awards Luncheon.

As part of your registration fee, you’ll have the opportunity to applaud the accomplishments of an outstanding philanthropist, volunteer, youth, corporation, foundation, fundraising professional, and a small organization in our community.

Getting the most out of Congress Congress Commons is the place to be between sessions for free WiFi and the chance to share new ideas with fellow delegates. You can also visit the Delegate Experience Booth in Congress Commons for Toronto tourism information and to sign up for evening activities like guided shopping trips and dinners.

Win a mentor breakfast Back by popular demand! Twelve lucky delegates will win the chance to have a special breakfast with a renowned fundraiser at the InterContinental Toronto Centre hotel on Wednesday morning. Watch your inbox for more details on how to enter and win!

Keep up with all the buzz about Congress on Twitter (using #afpcongress) and Facebook or the Congress Blog at www.afptoronto.org/blog

Register Online at www.afptoronto.org/congress

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New this year!

Keep on Pace at Congress New to Congress? Attending solo?

Interested in networking opportunities?

Congress can be a marathon! Get the most out of your conference experience by joining a Congress “Pace Buddy” team. At top marathons around the world, pace bunnies help guide runners to the finish line, on time and on goal. This year, we’re bringing this concept to Congress. No running shoes required!

AFP FOUNDATION FOR PHILANTHROPY – CANADA Every Member Campaign 2011 The AFP Foundation for Philanthropy – Canada is dedicated to helping fundraisers as they serve communities in need by generating resources to fund strategic initiatives that advance ethical and effective fundraising. The goal for the 2011 campaign is $109,000.

Your gift will make a difference!

The 2011 Every Member Campaign will:

Your Congress Pace Buddy mentor will meet you for breakfast on Day One, introduce you to other delegates at lunch, and check in with you throughout Congress to provide insights into how Congress works, offer valuable networking tips, and help you connect with other fundraisers.

Enable the AFP Foundation for Philanthropy – Canada to provide scholarships and bursaries to members and non-members

Check out www.afptoronto.org/ congress for more information.

Space is limited, so be sure to confirm your participation on the registration form.

Ensure materials and resources are available to AFP members in both official languages

Interested in becoming a Congress Pace Buddy?

Email info@afptoronto.org

REGISTRATION COACHING Participate in one of our new registration coaching conference calls from October 17th to 21st at 12:00pm EST. Hosted by members of the Congress Education Committee, these calls will help you plan to get the most out of your conference experience!

Email info@afptoronto.org to register and select the date of your call.

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Early Bird Deadline: October 24

Assist chapters in delivering the Fundamentals of Fundraising course and the National Career Mentoring Program

Join the Alpha Society with a monthly gift or make a single gift in support of the 2011 Every Member Campaign.

Consider honouring a special person who has helped your career along.

We’ll make sure they know about your contribution!

Please take a moment to support the 2011 campaign today and experience the joy of knowing you’re helping someone’s career.

To make your 2011 donation while at Congress, visit the AFP booth. To make a gift at any time, please go to our website at www.afptoronto.org.

Thank you in advance for your support of the Every Member Campaign!

RBC FOUNDATION BURSARY PROGRAM AFP Congress is one of the best fundraising conferences in the world!

Congress offers three days of intensive education and stimulating discussion that will provide you with new techniques and thinking to tackle the challenges and opportunities you and your organization face.

To foster the professional development of individuals who work in agencies raising $1,000,000 or less per year (excluding government/United Way funding), the AFP Greater Toronto Chapter offers Congress bursaries to members and non-members from across the country who would benefit from the opportunity to learn best practices from the world’s most respected fundraisers, network with colleagues from across Canada, and develop key professional skills.

Bursaries are made possible through the support of the AFP Foundation for Philanthropy – Canada and the contribution of RBC Foundation.

RBC Foundation is inspired to make a difference by supporting endeavours that strengthen the charitable sector.

RBC Foundation believes in building partnerships with professional fundraisers in appreciation of the contribution they make to the health and well-being of their communities.

Its generous investment will assist individuals innovate, compete more strategically, and rethink best practices.

In addition to a full Congress registration, some bursaries will include airfare and/or hotel accommodations.

To view the criteria and application process for bursaries, please visit www.afptoronto.org/congress.

Application Procedure Tell us more about how you would benefit from attending Congress. Please submit a typed application by 5:00pm on Wednesday, October 19, 2011 to be considered.

Recipients of bursaries will be required to attend the entire three-day Congress, November 28 – 30, 2011.

The Congress 2011 Bursary Selection Committee will review all eligible applications and inform all applicants of its decision by Friday, October 28, 2011.

If you have any questions, please contact Cynthia Quigley, Manager, Administration, AFP Greater Toronto Chapter at 416-941-9212 or 1-800-796-7373, or via email at cquigley@afptoronto.org.

This isn’t “your father’s fundraising” – the future of philanthropy will be shaped by how we engage different audiences. We need to understand their motivations and change our strategies to provide the experience that new volunteers and philanthropists want.

Alice L. Ferris, MBA, ACFRE GoalBusters LLC

Register Online at www.afptoronto.org/congress

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Denny Young, MA, CFRE Education Chair

Exciting Changes for Education More Choice Than Ever Before Workshops, Lectures, Case Studies, and Discussions. Take Your Pick!

This year at Congress you’ll find it easier to create a learning experience that suits your individual objectives.

Understanding that people learn in different ways, we’ve refined curriculum delivery by segmenting sessions into four formats: workshops, lectures, case studies, and discussions.

Workshops are designed to help you learn or upgrade specific skills. Led by top professionals and featuring a variety of interactive learning methods, these sessions will give you the chance to discover and practice new techniques.

Lectures offer an opportunity to hear from an expert on a particular topic. Unlike workshops which feature an interactive environment, lectures give you an uninterrupted, thoughtprovoking one-hour period to hear from, learn, and be challenged by some of the best people in fundraising today.

Discussions are your chance to speak up and engage on a topic with other professionals. Led by a skilled facilitator, these sessions will give participants the opportunity to discuss ideas and share opinions. Come explore the complexities of a specific subject, and discover and better understand different points of view.

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Early Bird Deadline: October 24

There are many exciting projects going on in fundraising, and so we’re devoting the entire second morning of Congress to Case Studies. With a wide variety of topics and speakers, each presented for just 30 minutes, you can choose three case studies that are most interesting and relevant to you. Each will follow a common format, with the speaker describing the objectives, methods, and outcomes of a particular project or research study.

As in past years, sessions are classified to help you choose the educational experience that best suits your needs: GREEN LEVEL SESSIONS These are practical sessions of general interest and open to all delegates. Choose green if you are new to fundraising, want to learn best practice around specific topics, or want a comprehensive overview of the subject.

YELLOW LEVEL SESSIONS These are strategic sessions offering more advanced instruction. Choose yellow sessions if you have some fundraising experience, are required to provide input into the development of strategy at your organization, or are looking to enhance your skill level and knowledge in the subject.

RED LEVEL SESSIONS These are leadership sessions for senior leaders. They are excellent forums if you’re a seasoned fundraiser.

These sessions are exclusive to those with ten or more years of experience.

Whether you’re a veteran of Congress or considering your first visit, this year’s event promises you an unparalleled opportunity to design a learning plan that fits your style.

Please join us!

Y-03

MONDAY

How I Made My Donor Cry – Intentionally Using Empathy to Connect Donors to Your Cause Suzanne Duncan, MA, CFRE Senior Development Officer CAMH Foundation Emma Lewzey, CFRE Fundraising Manager The Redwood

November 28

Y-04

10:30am - 12:30pm Workshops G-01

Securing Major Gifts Nowshad (Shad) Ali, CFRE, CPBA, CPVA President & CEO On Purpose Leadership Inc. G-02

Small Charity, Big Success Ann Rosenfield, MBA, CFRE Executive Director The WoodGreen Foundation Y-01

Ten Years of Research About the Donor Pyramid: Does It Still Work?

Valerio Melandri, Ph.D. Professor of Fundraising University of Bologna Y-02

Data Analytics: The Key to Unlocking Secrets in Your Database Celeste Bannon Waterman Senior Consultant, Systems and Analytics KCI (Ketchum Canada Inc.)

Registered Charities and Fundraising Under the Income Tax Act Zachary Euler Technical Policy Advisor Canada Revenue Agency, Charities Directorate Y-05

How to Engage With Internal Audiences Shona Nicholson, MBA Deputy Development Director Wadham College, University of Oxford R-01

I Love You Just the Way You Are – Now Change! How Do Siloed Organizations Find a Way to Change Into Flexible, Innovative, Integrated Fundraising Organizations?

Mark Climie-Elliott, CFRE President, Climie-Elliott Dennis McCarthy Vice President of Strategy and Analytics, Convio R-02

Building Community – The Future for Individual Fundraising Stephen Pidgeon, FInstF Founder and Principal Consultant Tangible

Every profession needs a forum that gives them a chance to move away from day-to-day detail and into the realm of the big idea. For Canadian fundraisers, the Toronto AFP Congress is it.

Gail Picco

Strategist and Writer

G-00 = Green Level Session Y-00 = Yellow Level Session R-00 = Red Level Session

Register Online at www.afptoronto.org/congress

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Discussions G-03

Stewardship: Beyond the Donor Wall Siobhan Aspinall Fundraising Consultant David Suzuki Foundation Y-06

What Can Mad Men Style Advertising Executives of the 1960s Teach 21st Century Fundraising Leaders?

Vincent E. Duckworth, CFRE Principal and Senior Consultant Duckworth & Associates Andrea Morris Senior Director, Faculty Development University of Alberta R-03

Cultivating Strategic Relationships With New Immigrant Communities Maureen Brown President and Principal DiversityTrainersPlus Inc.

2:00pm - 3:00pm

G-07

Engaging Your Donors: Strategies for Donor Relations and Development Professionals Nathalie Highland Deputy Director of Development Union of Concerned Scientists Y-07

More About Start With Why: A Discussion With Simon Sinek Simon Sinek Leadership Expert and Author of Start With Why Y-08

Maintaining a Stellar Public Image Kate Lazier, LL.B. Partner, Miller Thomson LLP Amanda J. Stacey, J.D. Partner, Miller Thomson LLP Y-09

The Perfect Storm Tony Myers, Ph.D., CFRE Principal & Senior Counsel Myers & Associates Y-10

The Winning Test Gord Muschett, MBA Partner, The Donnée Group

Lectures G-04

I Really Can’t Do Another Workshop…

All I Want Is to Sit Down and Be Inspired!

Maria Ros Jernberg Manager, Corporate Social Responsibility TV4 G-05

Fundraising Is a Contact Sport Theresa Mitchell, CFRE Principal, TEM & Associates Consulting G-06

Essential Charity Law Update: What Every Fundraiser Needs to Know Theresa L.M. Man, M.Mus., LL.B., LL.M. Partner, Carters Professional Corporation Laura E. West, BAJD Associate Fasken Martineau DuMoulin LLP

Y-11

Ten Top Lessons Learned From Thirty Years of Fund Development Experience Guy Mallabone, MA, CFRE President and CEO Global Philanthropic (Canada) Y-12

It Takes a Village to Build a Pipeline Kathy Hay President and CEO The Credit Valley Hospital Foundation R-04

The Next Generation of Non-Profit Leaders: Recruiting and Keeping the Best New Talent Jane Griffith, MA Principal and Fundraising Practice Leader Odger Berndtson Executive Search R-05

How We’ve Shot Ourselves in the Foot: The Public Perception of Fundraising Gail Picco Strategist and Writer 12

Early Bird Deadline: October 24

3:30pm - 5:00pm

Y-15

Workshops G-08

Getting Face to Face With Your Annual Donors Guy Laporte, CFRE Director, Philanthropy & Sponsorship TVO G-09

They Blinded Me With Science: How to Turn Complicated Programs Into Compelling Cases Jessie Sitnick, MMSt., MA Senior Officer, Partnerships and Development Communications WWF-Canada Trevor Zimmer Major Gifts Communications Specialist The Princess Margaret Hospital Foundation G-10

Sponsorship Revenue Development – The Game Changers Bernie Colterman Managing Partner Centre of Excellence for Public Sector Marketing Y-13

Cultivating Your Board’s Interest in Fundraising Siobhan Aspinall Fundraising Consultant David Suzuki Foundation

Donor Stewardship for Small Shops – A Look at the Impact of Stewardship Practices During the 2008-09 Recession Robert Pierre Tomas, CFRE Director of Development Moorelands Community Services Y-16

How High Is Up: The Development Audit Guy Mallabone, MA, CFRE President and CEO Global Philanthropic (Canada) Y-17

Iterative Negotiation (IN): Go Straight to “Yes” for Major Gifts Ray Marshall, CFRE President, MCR West Ltd. Y-18

How to Build a Healthy Prospect Pipeline Susan Storey, CFRE Vice President KCI (Ketchum Canada Inc.) R-06

Take Your Board From Bored to Blazing: 7 Steps to Fire Up Your Board Gail Perry, MBA, CFRE President, Gail Perry Associates R-07

Who’s Got Talent? How Do We Keep It? Kim Tobin, MA, CFRE Executive Director of Development Colorado State University R-08

Y-14

The Stewardship/Cultivation Cycle Maureen D. Donnelly Director of Stewardship and Donor Relations Boston University

How to Harness the Power of Diaspora Giving Towards Your Charity Janice Gow Pettey, MA, CFRE Principal, J.G. Pettey & Associates

Is your shop stuck in a rut when it comes to donor recognition and stewardship? Take a trip beyond the donor wall to look at exciting ways to keep your supporters connected to your mission and activities.

Siobhan Aspinall Fundraising Consultant

G-00 = Green Level Session Y-00 = Yellow Level Session R-00 = Red Level Session

Register Online at www.afptoronto.org/congress

13

CS-05

TBA

TUESDAY

How to Successfully Leverage Media to Deliver a Record-Breaking First Year Fundraising Event Andrea Swinton Executive Director, Ontario Region The Leukemia & Lymphoma Society of Canada

November 29

CS-06

Willow Breast Cancer Support Canada’s Eat to the Beat: Leveraging the Power of Volunteers to Achieve Success Shana Coppen Director of Development Willow Breast Cancer Support Canada

10:30am - 11:00am Case Studies CS-01

5K Your Way Walk/Run to Conquer Cancer Cindy Berk Goelman Director, Special Events The Princess Margaret Hospital Foundation

Running to the Top: Creating an Effective Career Development Plan Kim Tobin, MA, CFRE Executive Director of Development Colorado State University

CS-02

CS-08

Speaking the Language of the Recruiter Jane Griffith, MA Principal and Fundraising Practice Leader Odgers Berndtson Executive Search

Road Hockey to Conquer Cancer: Launching a New Fundraising Event Shawn Burt Manager of Business Development and Chief Hockey Officer The Princess Margaret Hospital Foundation Steve Merker Vice President, Business Development The Princess Margaret Hospital Foundation Kevin Shea Manager, Public Relations The Princess Margaret Hospital Foundation

CS-07

CS-03

The Unexpected Success: Lessons Learned From a Cause-Related Merchandise Campaign Lynette Hillier Executive Director Dr. H. Bliss Murphy Cancer Care Foundation CS-04

“A Cautionary Tale” From the University of Oxford Shona Nicholson, MBA Deputy Development Director Wadham College, University of Oxford

When’s the last time you practised your ‘ask muscle’?

Effective solicitation is the life-blood of a good fundraiser. Get it out. Dust it off. Put it into action.

Guy Mallabone, MA, CFRE Global Philanthropic (Canada)

14

Early Bird Deadline: October 24

CS-09

CS-17

Results From “The Collective Power of Diaspora Giving” Research Janice Gow Pettey, MA, CFRE Principal, J.G. Pettey & Associates

“A Cautionary Tale” From the University of Oxford Shona Nicholson, MBA Deputy Development Director Wadham College, University of Oxford

CS-10

The Da Vinci Gala Debra Kwinter Director, Events Mount Sinai Hospital Foundation CS-11

Bringing Them Back: Reactivating Monthly Donors Rosemary Oliver, CFRE Resource Development Director Amnesty International CS-12

Anatomy of a Major Gift Louise Aspin Vice President, Advancement Toronto General & Western Hospital Foundation

11:00am - 11:30am

CS-18

How the Friends of Canadian Broadcasting Took on the Conservatives and Won the Day! Steve Thomas, CFRE Chairman & Executive Creative Director Stephen Thomas Ltd. CS-19

Major and Gift Planning Working in Harmony Michelle Osborne, CFRE Executive Director, Gift Planning University of Toronto CS-20

The Evolution of a Winning Control Sonya Swiridjuk, CFRE Direct Response Specialist Sonya Swiridjuk Consulting CS-21

Case Studies CS-13

Running to the Top: Creating an Effective Career Development Plan Kim Tobin, MA, CFRE Executive Director of Development Colorado State University CS-14

Willow Breast Cancer Support Canada’s Eat to the Beat: Leveraging the Power of Volunteers to Achieve Success Shana Coppen Director of Development Willow Breast Cancer Support Canada CS-15

Telephone Town Halls: A New Way to Engage Supporters and Donors Bob Penner President and CEO Stratcom (Strategic Communications Inc.) CS-16

Results From “The Collective Power of Diaspora Giving” Research Janice Gow Pettey, MA, CFRE Principal, J.G. Pettey & Associates CS-22

Building a Leadership Annual Giving Culture Heather Ullman Director, Leadership Annual Giving University of Toronto CS-23

Bringing Them Back: Reactivating Monthly Donors Rosemary Oliver, CFRE Resource Development Director Amnesty International CS-24

From Fundraising Audit to Fundraising Plan Cathy Mann, CFRE Principal, Cathy Mann & Associates

Speaking the Language of the Recruiter Jane Griffith, MA Principal and Fundraising Practice Leader Odgers Berndtson Executive Search Register Online at www.afptoronto.org/congress

15

11:30am - 12:00pm Case Studies CS-25

The Unexpected Success: Lessons Learned From a Cause-Related Merchandise Campaign Lynette Hillier Executive Director Dr. H. Bliss Murphy Cancer Care Foundation CS-26

How to Successfully Leverage Media to Deliver a Record-Breaking First Year Fundraising Event Andrea Swinton Executive Director, Ontario Region The Leukemia & Lymphoma Society of Canada CS-27

5K Your Way Walk/Run to Conquer Cancer Cindy Berk Goelman Director, Special Events The Princess Margaret Hospital Foundation CS-28

Telephone Town Halls: A New Way to Engage Supporters and Donors Bob Penner President and CEO Stratcom (Strategic Communications Inc.) CS-29

How the Friends of Canadian Broadcasting Took on the Conservatives and Won the Day! Steve Thomas, CFRE Chairman & Executive Creative Director Stephen Thomas Ltd. CS-30

Major and Gift Planning Working in Harmony Michelle Osborne, CFRE Executive Director, Gift Planning University of Toronto

16

Early Bird Deadline: October 24

CS-31

Road Hockey to Conquer Cancer: Launching a New Fundraising Event Shawn Burt Manager of Business Development and Chief Hockey Officer The Princess Margaret Hospital Foundation Steve Merker Vice President, Business Development The Princess Margaret Hospital Foundation Kevin Shea Manager, Public Relations The Princess Margaret Hospital Foundation CS-32

The Evolution of a Winning Control Sonya Swiridjuk, CFRE Direct Response Specialist Sonya Swiridjuk Consulting CS-33

The Da Vinci Gala Debra Kwinter Director, Events Mount Sinai Hospital Foundation CS-34

Building a Leadership Annual Giving Culture Heather Ullman Director, Leadership Annual Giving University of Toronto CS-35

Anatomy of a Major Gift Louise Aspin Vice President, Advancement Toronto General & Western Hospital Foundation CS-36

From Fundraising Audit to Fundraising Plan Cathy Mann, CFRE Principal, Cathy Mann & Associates

1:30pm - 3:30pm

Y-21

Make a Loud Noise Online and People Will Still Hear You Offline Jonathon Grapsas Director, flat earth direct

Workshops G-11

Foundation Fundraising: How to Go From Grant Seeker to Grant Recipient Sara Byrnell Senior Development Officer, Major Gifts SickKids Foundation G-12

Hands-on Social Media Leah Eustace, M.Phil., CFRE Principal and Managing Partner Good Works G-13

Planned Giving in a Small Shop: It CAN Be Done!

Ligia Peña, M.Sc., CFRE Fundraising Coach Diversa Consultants Y-19

Reversing the Giving Pyramid: Special Events Redefined Tannis Walker, CFRE Director, Corporate and Community Partnerships Toronto Rehab Foundation Y-20

Keeping and Growing Donors for Life Philip Tomé Account Director, Russ Reid Co.

Y-22

How to Successfully Involve the Leadership and Volunteers With the ASK Laura Fredricks, JD President, Laura Fredricks LLC Y-23

Master the “Soft Skills” of a Fundraising Whiz: What They Don’t Teach You in Fundraising 101 Gail Perry, MBA, CFRE President, Gail Perry Associates Y-24

Philanthropy 3.0 – The Role of Social Enterprise Gena Rotstein Founder & CEO Place2Give.com R-09

The Change Toolbox Bernard Ross Director, The Management Centre R-10

Looking After Your Supporters – Great Stewardship in Action Stephen Pidgeon, FInstF Founder and Principal Consultant Tangible R-11

Paying Attention: Ethics, Philanthropy and Leadership Paul Pribbenow, Ph.D., CFRE President, Augsburg College

As fundraisers we have to strike a balance between doing what works now and what’s likely to work in a new, flatter world. We fundraise in a frenetic world.

Congress is your chance to join the discussion with others working in the same, crazy space.

Jonathon Grapsas flat earth direct

Register Online at www.afptoronto.org/congress

17

4:00pm - 5:30pm Workshops G-14

The Accidental Fundraiser: Fundraising Tips and Tricks for Board Members Alice L. Ferris, MBA, ACFRE Partner, GoalBusters LLC G-15

Conversations of Consequence Tony Myers, Ph.D., CFRE Principal & Senior Counsel Myers & Associates G-16

Media Monitoring Made Easy: A How-To Guide to Getting the Latest Scoop Delivered to Your Virtual Doorstep Liz Rejman, CFRE Development Researcher London Health Sciences Foundation Y-25

Taking the Fear Out of Selling – The Art of Preparing Proposals and Pitching Sponsors Bernie Colterman Managing Partner, Centre of Excellence for Public Sector Marketing Y-26

Take Your Family Campaign to the Next Level Kim Willis-More, MA, CFRE Manager of Philanthropy Windsor Regional Hospital Foundation Y-27

Insider Secrets of Online Fundraising Campaign Success: Tips and Tools for Flawless Digital Execution Taslim Somani Director, Digital Marketing Stephen Thomas Ltd.

Y-28

Building Bridges to Diverse Ethnic Communities Nicole Nakoneshny Senior Consultant and Editor of KCI Philanthropic Trends Quarterly KCI (Ketchum Canada Inc.) Doug Norris, Ph.D. Senior Vice President and Chief Demographer Environics Analytics Y-29

Why Strategic Plans Gather Dust Peter Hoppe, CFRE Chief Executive Officer Rennick, Hoppe & Associates Y-30

How to Make Special Events Major Gift Opportunities Laura Fredricks, JD President, Laura Fredricks LLC R-12

How to Break Down the Silos Managing Integrated Fundraising Geoffrey W. Peters President & CEO CDR Fundraising Group R-13

Called to Serve: A Vision of Philanthropic Work and Leadership Paul Pribbenow, Ph.D., CFRE President Augsburg College R-14

Hard Graft: You’re Good But Could You Be Great?

Bernard Ross Director, The Management Centre

G-00 = Green Level Session Y-00 = Yellow Level Session R-00 = Red Level Session

18

Early Bird Deadline: October 24

Y-32

WEDNESDAY

How on Earth Do They Think?

Understanding the Corporate View on Corporate Social Responsibility Maria Ros Jernberg Manager, Corporate Social Responsibility TV4

November 30

Y-33

Creativity Showcase 2011 Tony Elischer, FInstF (Cert) Managing Director THINK Consulting Solutions

10:30am - 12:00pm

Y-34

Workshops G-17

With a Little Help From Your Friends: Peer-to-Peer Marketing for Non-Profits Jackson Wightman, MBA Minister of Propaganda Proper Propaganda Y-31

One to Many – Using Multiple Mass Marketing Channels in Fundraising Geoffrey W. Peters President & CEO CDR Fundraising Group R-15

The Power Ask: Planning and Executing Mega Donor Solicitation Calls Holly Benson Principal, Holly Benson Consulting

Discussions

Generations in the Workplace Nowshad (Shad) Ali, CFRE, CPBA, CPVA President & CEO On Purpose Leadership Inc. Y-35

Marketing and Fundraising: Breaking Down the Silos Neil Gallaiford President & CEO Stephen Thomas Ltd. Y-36

Responsibilities of Today’s Leaders to Groom the Non-Profit Leaders of Tomorrow Deborah Legrove, CFRE President, crawfordconnect R-16

We’re Busy, But Are We Productive?

Avon MacFarlane Vice President The Offord Group Inc. R-17

G-18

Fundraising Through a Different Lens Alice L. Ferris, MBA, ACFRE Partner, GoalBusters LLC G-19

Fundraising in a Frenetic World Jonathon Grapsas Director, flat earth direct

Social Justice Values in Fundraising and Teams Sharilyn Hale, MA, CFRE Principal Watermark Philanthropy Advising Mridula Joyner, CFRE Vice President, Philanthropy & Corporate Partnerships YMCA of Greater Toronto

Register Online at www.afptoronto.org/congress

19

Sessions by Topic Annual Giving G-08 Laporte: Getting Face to Face With Your Annual Donors Y-01 Melandri: Ten Years of Research about the Donor Pyramid: Does It Still Work?

Y-10 Muschett: The Winning Test Y-31 Peters: One to Many – Using Multiple Mass Marketing Channels in Fundraising CS-20/32 Swiridjuk: The Evolution of a Winning Control CS-18/29 Thomas: How the Friends of Canadian Broadcasting Took on the Conservatives and Won the Day! Y-26 Willis-More: Take Your Family Campaign to the Next Level

Board of Directors Y-13 Aspinall: Cultivating Your Board’s Interest in Fundraising R-06 Perry: Take Your Board From Bored to Blazing: 7 Steps to Fire Up Your Board

Career Development CS-02/16 Griffith: Speaking the Language of the Recruiter Y-11 Mallabone: Ten Top Lessons Learned From Thirty Years of Fund Development Experience Y-23 Perry: Master the “Soft Skills” of a Fundraising Whiz: What They Don’t Teach You in Fundraising 101 R-13 Pribbenow: Called to Serve: A Vision of Philanthropic Work and Leadership CS-07/13 Tobin: Running to the Top: Creating an Effective Career Development Plan

Corporate G-10 Colterman: Sponsorship Revenue Development - The Game Changers Y-25 Colterman: Taking the Fear Out of Selling – The Art of Preparing Proposals and Pitching Sponsors Y-32 Ros Jernberg: How on Earth Do They Think? Understanding the Corporate View on Corporate Social Responsibility

Data Analysis Y-02

Bannon Waterman: Data Analytics: The Key to Unlocking Secrets in Your Database

Diversity R-03 Brown: Cultivating Strategic Relationships With New Immigrant Communities G-18 Ferris: Fundraising Through a Different Lens Y-28 Nakoneshny & Norris: Building Bridges to Diverse Ethnic Communities

Ethics R-17 Hale & Joyner: Social Justice Values in Fundraising and Teams R-11 Pribbenow: Paying Attention: Ethics, Philanthropy and Leadership

Financial/Legal Y-04 Euler: Registered Charities and Fundraising Under the Income Tax Act Y-08 Lazier & Stacey: Maintaining a Stellar Public Image G-06 Man & West: Essential Charity Law Update: What Every Fundraiser Needs to Know

Leadership/Management Y-34 Ali: Generations in the Workplace R-01 Climie-Elliott & McCarthy: I Love You Just the Way You Are – Now Change! How Do Siloed Organizations Find a Way to Change

Into Flexible, Innovative, Integrated Fundraising Organizations?

Y-06 Duckworth & Morris: What Can Mad Men Style Advertising Executives of the 1960s Teach 21st Century Fundraising Leaders?

G-14 Ferris: The Accidental Fundraiser: Fundraising Tips and Tricks for Board Members R-04 Griffith: The Next Generation of Non-Profit Leaders: Recruiting and Keeping the Best New Talent Y-29 Hoppe: Why Strategic Plans Gather Dust Y-36 Legrove: Responsibilities of Today’s Leaders to Groom the Non-Profit Leaders of Tomorrow Y-16 Mallabone: How High Is Up: The Development Audit R-12 Peters: How to Break Down the Silos - Managing Integrated Fundraising R-09 Ross: The Change Toolbox R-14 Ross: Hard Graft: You’re Good But Could You Be Great?

R-07 Tobin: Who’s Got Talent? How Do We Keep It? CS-22/34 Ullman: Building a Leadership Annual Giving Culture

20

Early Bird Deadline: October 24

Major/Planned Gifts G-01 Ali: Securing Major Gifts CS-12/35 Aspin: Anatomy of a Major Gift R-15 Benson: The Power Ask: Planning and Executing Mega Donor Solicitation Calls G-11 Byrnell: Foundation Fundraising: How to Go From Grant Seeker to Grant Recipient Y-22 Fredricks: How to Successfully Involve the Leadership and Volunteers With the ASK Y-30 Fredricks: How to Make Special Events Major Gift Opportunities Y-12 Hay: It Takes a Village to Build a Pipeline Y-17 Marshall: Iterative Negotiation (IN): Go Straight to “Yes” for Major Gifts G-05 Mitchell: Fundraising Is a Contact Sport Y-09 Myers: The Perfect Storm G-15 Myers: Conversations of Consequence CS-19/30 Osborne: Major and Gift Planning Working in Harmony Y-18 Storey: How to Build a Healthy Prospect Pipeline

Marketing/Communications G-12 Eustace: Hands-on Social Media Y-35 Gallaiford: Marketing and Fundraising: Breaking Down the Silos Y-21 Grapsas: Make a Loud Noise Online and People Will Still Hear You Offline CS-03/25 Hillier: The Unexpected Success: Lessons Learned From a Cause-Related Merchandise Campaign Y-05 Nicholson: How to Engage With Internal Audiences R-02 Pidgeon: Building Community - The Future of Individual Fundraising G-16 Rejman: Media Monitoring Made Easy: A How-To Guide to Getting the Latest Scoop Delivered to Your Virtual Doorstep G-09 Sitnick & Zimmer: They Blinded Me With Science: How to Turn Complicated Programs into Compelling Cases Y-27 Somani: Insider Secrets of Online Fundraising Campaign Success: Tips and Tools for Flawless Digital Execution CS-05/26 Swinton: How to Successfully Leverage Media to Deliver a Record-Breaking First Year Fundraising Event G-17 Wightman: With a Little Help From Your Friends: Peer-to-Peer Marketing for Non-Profits

Small Shop CS-24/36 Mann: From Fundraising Audit to Fundraising Plan G-13 Peña: Planned Giving in a Small Shop: It CAN Be Done!

G-02 Rosenfield: Small Charity, Big Success Y-15 Tomas: Donor Stewardship for Small Shops - A Look at the Impact of Stewardship Practices During the 2008-09 Recession

Special Events CS-01/27 Berk Goelman: 5K Your Way Walk/Run to Conquer Cancer CS-08/31 Burt, Merker & Shea: Road Hockey to Conquer Cancer: Launching a New Fundraising Event CS-06/14 Coppen: Willow Breast Cancer Support Canada’s Eat to the Beat: Leveraging the Power of Volunteers to Achieve Success CS-10/33 Kwinter: The Da Vinci Gala Y-19 Walker: Reversing the Giving Pyramid: Special Events Redefined

Stewardship/Donor Relations G-03 Aspinall: Stewardship: Beyond the Donor Wall Y-14 Donnelly: The Stewardship/Cultivation Cycle Y-03 Duncan & Lewzey: How I Made My Donor Cry – Intentionally Using Empathy to Connect Donors to Your Cause G-07 Highland: Engaging Your Donors: Strategies for Donor Relations and Development Professionals R-16 MacFarlane: We’re Busy, But Are We Productive?

CS-04/17 Nicholson: “A Cautionary Tale” From the University of Oxford CS-11/23 Oliver: Bringing Them Back: Reactivating Monthly Donors CS-15/28 Penner: Telephone Town Halls: A New Way to Engage Supporters and Donors R-10 Pidgeon: Looking After Your Supporters – Great Stewardship in Action Y-20 Tomé: Keeping and Growing Donors for Life

Trends Y-33 Elischer: Creativity Showcase 2011 R-08 Gow Pettey: How to Harness the Power of Diaspora Giving Towards Your Charity CS-09/21 Gow Pettey: Results From “The Collective Power of Diaspora Giving” Research G-19 Grapsas: Fundraising in a Frenetic World R-05 Picco: How We’ve Shot Ourselves in the Foot: The Public Perception of Fundraising G-04 Ros Jernberg: I Really Can’t Do Another Workshop... All I Want Is to Sit Down and Be Inspired!

Y-24 Rotstein: Philanthropy 3.0 - The Role of Social Enterprise Y-07 Sinek: More About Start With Why: A Discussion With Simon Sinek

Register Online at www.afptoronto.org/congress

21

Location

Accommodations

The 2011 AFP Congress will be held at the Metro Toronto Convention Centre, North Building, Hall C, 255 Front Street West. Closest TTC stop: Union Station, on the Yonge-University-Spadina subway line (walk 2 blocks west on Front Street). For more information, call 416-585-8000, or visit www.mtccc.com for maps.

InterContinental Toronto Centre is adjacent to the North Building of the Metro Toronto Convention Centre: 225 Front Street West Toronto, ON M5V 2X3 Conference rate: $209+HST/night

To make a reservation, please call 416-592-9300 for local reservations, or 1-800-445-8667 and ask for group code AFP. Book online at www.afptoronto.org/congress Queen St. W. Peter St. Hilton Garden Inn Toronto Downtown

Disability Access The Congress Management Team will ensure that all individuals have full access. If you require auxiliary aids or assistance while attending Congress, please specify your needs on the Congress Registration Form.

22

Early Bird Deadline: October 24

N

Adelaide St. W. King St. W.

Front St. W. InterContinental Toronto Centre Metro Toronto Convention Centre North Building Bremner Blvd.

Lakeshore Blvd. & QEW

York St.

The largest fundraising trade show in Canada will feature over 50 exhibitors, providing you with a fantastic opportunity to find all the information you need to move your program to the next level. Whether you’re in the market for fundraising software, events management or supplies, data management services, the latest in donor recognition, fundraising consultants, or information on donors and the charitable sector, you’ll find it all conveniently in one place in our Showcase Hall. This is the most comprehensive gathering of suppliers our industry has to offer... only at Congress 2011!

Hilton Garden Inn Toronto Downtown is a few blocks north of the Metro Toronto Convention Centre: 92 Peter Street Toronto, ON M5V 2G5 Conference rate: $150+HST/night

Blue Jays Way

Monday, November 28, 8am - 6:30pm Tuesday, November 29, 8am - 4pm

Spadina Ave.

showcase Hall

To make a reservation, please call 416-597-1400 for local reservations, or 1-800-422-7969 and ask for group code AFP or Association of Fundraising Professionals.

REGISTRATION FEE SCHEDULE AFP Member Non-Member Fee +

HST =

Total

Fee +

HST =

Total

Early Bird Fee (on or before October 24, 2011) 3-Day Congress

$665.00 + $86.45 = $ 751.45

$795.00 + $103.35 = $898.35

Regular Fee (after October 24, 2011) 3-Day Congress

$765.00 + $99.45 = $864.45

$895.00 + $116.35 = $1,011.35

Notice the Savings!

Be an Early Bird! Early Bird fee applies to complete payments received by October 24, 2011.

Early Bird - Member: $751.45 (tax incl.)

Early Bird - Non-Member: $898.35 (tax incl.)

Group Discounts: Two or more people from the same organization receive 15% off the total registration fee. To qualify for group discounts, submit only one cheque or credit card authorization as payment for the entire group’s registration fee.

Special 5 for 4 Deal! Register five delegates for the price of four.

To reserve this package, please email events@afptoronto.org.

Become a Member: AFP membership entitles you to a wide range of benefits.

For a Membership Kit, contact the AFP Greater Toronto Chapter office at 416-941-9212 or 1-800-796-7373, or email us at info@afptoronto.org.

Registration Fees Participation will be on a first-come, first-served basis, subject to space availability. Fees include the cost of three continental breakfasts, two luncheons, refreshment breaks, reception, and the AFP Philanthropy Awards Luncheon. Registrations will not be processed without payment. Please complete the enclosed registration form and forward it with your payment to: AFP Greater Toronto Chapter 260 King Street East, Suite 412 Toronto, Ontario M5A 4L5 Fax: 416-941-9013 Online registration is available at www.afptoronto.org/congress Cancellation Policy All cancellations must be submitted in writing to the AFP Greater Toronto Chapter. Cancellations received on or before November 10, 2011 will be eligible for a refund, less a $50 administration fee. Cancellations received after November 10, 2011 will not be eligible for a refund. No refunds will be given for no-shows. Substitutes from the same organization are welcome.

Register Online at www.afptoronto.org/congress

23

sponsors Congress 2011 gratefully acknowledges and appreciates the generous support of the following:

Presenting Sponsor

Delegate Notebook Sponsor Opening Reception Sponsor

the heart & soul of philanthropy

Mentor Program Sponsor

Yellow Level Sponsor Banner Sponsor

Green Level Sponsor Orientation Breakfast Sponsor

Website & Engaging Luncheon Sponsor

Closing Plenary Sponsor

Breakfast Sponsor

Bursary Sponsor

Photo Booth Co-Sponsors

Registration Desk Sponsor

Case Study Plenary

Sponsor Red Level Sponsor Name Badges / Lanyards / Opening Plenary Sponsor Pace Buddies Co-Sponsors Internet CafĂŠ & In Kind Sponsor

Team Fundraising Trivia Challenge Lunch Sponsor

Book Booth Sponsor In Kind Sponsor

miratel solutions inc.

Sponsor

24

Coffee Breaks Sponsor

Early Bird Deadline: October 24

In Kind Sponsor

This forest was planted with the generous support of the “Your Name Here” Foundation

THE MACKENZIE CHARITABLE GIVING FUND Mackenzie Investments is proud to be the first mutual fund company in Canada to offer a charitable giving fund to investors. Using a portfolio of selected Mackenzie mutual funds, you can get the equivalent of a private foundation without the upfront cost and administrative hassle. With the Mackenzie Charitable Giving Fund, you get the best of both worlds – a simple and convenient solution that combines immediate tax benefits with the ability to support your favourite charities now and in the future.

Commissions, trailing commissions, management fees and expenses all may be associated with Mutual Funds. A charitable administration fee and charitable operating expenses will also apply. Please read the prospectus before investing and the program guide before donating.

Mutual Funds are not guaranteed, their values change frequently and past performance may not be repeated. The information is general in nature and is not intended to be professional tax advice. Donations should not be made for tax considerations alone. Each donor’s situation is unique and advice should be received from a financial advisor. Paid in part by Mackenzie Financial Corporation.

Register Online at www.afptoronto.org/congress

25

What’s the secret to raising more money?

Visit the Blakely booth at AFP

.

www.blakelyassociates.com 1•800•215•9444

Direct Marketing Special Ad august 2011 va.indd 1

CIBC_Fund_RP_AD

9/10/07

5:13 PM

8/31/11 10:49:08 AM

Page 1

Proud to help those who

help

others

CIBC is committed to making a difference in communities all across Canada. We are proud to support the Association of Fundraising Professionals, whose members strive to make their communities better every day.

“CIBC For what matters.” is a TM of CIBC.

26

Early Bird Deadline: October 24

convio

Meeting the needs of fundraisers with a complete range of prospecting and donor management solutions To learn more about our solutions for fundraisers, please visit us at www.cstonecanada.com/solutions/ddm or contact Justin Webb, Chief Business Development OfďŹ cer at 416-932-9555 Ext. 106, justin@cstonecanada.com.

Register Online at www.afptoronto.org/congress

27

NEED MORE MONTHLY DONORS?

At FII we know that Great People = Great Results, so we train top quality Fundraisers to be Brand Ambassadors for your Charity!

We acquire committed monthly donors through Door to Door, Street, Malls and Events. Our face to face campaigns are a cost-effective, accountable way to recruit new monthly donors.

Contact us today for more info: Tel: 416-864-9672 Toll Free: 1-877-331-GIVE Email: info@cafii.ca

www.fundraising-initiatives.org FII is a full member of the AFP

W W W. G O O D W O R K S C O . C A

28

Early Bird Deadline: October 24

Pointing you in the right direction.

Recognized as the ‘thought leader’ in the Canadian philanthropic sector, KCI helps propel non-profits forward.

For all the latest news and trends, point yourself in the right direction.

forwardthinkingKCI.com

MobileGiving.ca BRINGING THE POWER AND REACH OF MOBILE PHONES TO CHARITABLE GIVING

Register Online at www.afptoronto.org/congress

29

Building a better community starts with the right foundation.

Creating a vital, healthy community is a group effort. And at the heart of it, you’ll find local organizations, fuelled by committed people who are passionate about building a better future for us all. That’s why RBC® celebrates community-based organizations through the contribution of our resources, time and talents.

Together we can build the right foundation for our community.

To find out more, go to www.rbc.com/donations. ®

Registered trademarks of Royal Bank of Canada. ™ Trademarks of Royal Bank of Canada.

59399_AD_90782_4C_E_Longley.indd 1

30

Early Bird Deadline: October 24

8/30/10 10:59:25 AM

ST is a full-service marketing and fundraising agency serving non-profits exclusively and is a proud sponsor of AFP Congress 2011.

Strategy | Creative | Digital | Direct Branding | Analytics | Integrated Campaigns StephenThomas.ca

ideas@stephenthomas.ca

Register Online at www.afptoronto.org/congress

31

raisin

®

4.0

Online Fundraising

7 POWERFUL FUNDRAISING MODULES

+ AN AWARD-WINNING INTERACTIVE AGENCY =

akaraisin.com/afp

GALA PERSONAL FUNDRAISING PAGES WITH eCARDS

akaraisin.com

GOLF

PLEDGE PEER-TO-PEER FUNDRAISING

DIRECT MAIL LOTTERY

OFFICIAL E-PHILANTHROPY SPONSOR OF THE AFP’S EVERY MEMBER CAMPAIGN SINCE 2008.

GENERAL DONATIONS & APPEALS WITH eCARDS

A PRODUCT OF

The Next Generation of Event Management & Online Donation Systems

FOR INFO / DEMO CALL: (T) 416.323.1981 (TF) 866.766.3336

Toronto: 416.536.6100 Vancouver: 604.681.3030 www.stratcom.ca @stratcom_ca

Fundraising: Telefundraising Direct Mail Online Donor Research Broadcast Voice Messaging

Campaigns: Opinion Research Strategy Communications & Media Evaluation

Now Introducing Telephone Town Halls

32

Early Bird Deadline: October 24

Exhibitors (as of September 27, 2011) AFP Book Booth

KCI (Ketchum Canada Inc.)

Ajah

Keys Direct Marketing & Communications Inc.

AKA raisin Artsmarketing Services Inc.

Legacy Leaders Inc.

ASI Canada

Logilys - ProDon

Barton Cotton

Lowe Martin Group

Batsch Group Inc.

Minerva Fundraising Services

Behrends Bronze Inc.

Miratel Solutions

Blackbaud, Inc.

Mobile Giving Foundation Canada

Blakely & Associates Inc.

North Park University

Bradford Direct Inc.

Octopus Design

Breakeven Inc.

Peartree Financial Services

Carters Professional Corporation/

Presidential Environment Inc. Prime Data

Fasken Martineau Centre of Excellence for Public Sector

Prospect Research Experts Inc. Public Outreach

Marketing CharityVillage

Quadriga Art

Convio, Inc./HJC New Media

RBR Development Associates Ltd.

Cornerstone Group of Companies

Saint Mary’s University of Minnesota

crawfordconnect

Sigma Promotions Inc.

Cresa Partners

Stephen Thomas Ltd.

CUSO-VSO

Stratcom (Strategic Communications Inc.)

Environics Analytics

The Donnée Group

Events Marketing

The Offord Group Inc.

Fundraising Initiatives

Third Sector Publishing

Good Works

Unxvision eSolutions

Harvey McKinnon Associates

Ventriloquist Voice Solutions

IATS Payments Income Manager Inspire

International Inc. Wishart Advertising & Graphic Design Inc.

JMG Solutions Inc.

Got questions on how to do platinum fundraising on a dollar store budget? At Congress, I will share my “oranges” theory on keeping food costs low.

Ann Rosenfield, MBA, CFRE The WoodGreen Foundation

Register Online at www.afptoronto.org/congress

33

CONGRESS 2011 MANAGEMENT TEAM EXECUTIVE COMMITTEE Maria Dyck , MBA, CFRE – Chair President St. Joseph’s Health Centre Foundation Julie Cookson Vice Chair, Delegate Experience Suzanne Duncan , MA, CFRE – Delegate Experience Chair Senior Development Officer Centre for Addiction and Mental Health (CAMH) Foundation Samantha Jones , MBA – Marketing Chair Director, Corporate Development and Strategic Projects Pathways to Education Denny Young , MA, CFRE – Education Chair Senior Director of Development Toronto Symphony Orchestra EDUCATION COMMITTEE Michael Anthony, CFRE Director, Legacy Giving Mount Sinai Hospital Foundation Paula Attfield Vice-President Stephen Thomas Ltd. Diane Boyle Consultant KCI (Ketchum Canada Inc.) Samantha David Manager, Major Gifts The WoodGreen Foundation Pat Hetherington , CFRE Campaign Senior Development Officer Casey House Foundation Anthony Keating National Director, Major & Annual Giving Kids Help Phone Josh Lai Development Associate, Major & Planned Gifts Toronto General & Western Hospital Foundation

34

Early Bird Deadline: October 24

Sharon Lee, MA, CFRE Director Scouts Canada Teresa Marques Principal Gifts Officer Centre for Addiction and Mental Health (CAMH) Foundation Barbara Track , CFRE Executive Director, Advancement, Alumni & Communications Woodsworth College, University of Toronto MARKETING & COMMUNICATIONS COMMITTEE Bruce Mitchell Proposal Development Director, University Development University of Toronto Shannon Persaud Tolnay National Director, Fundraising Canadian Liver Foundation Alan Sharpe, CFRE Senior Strategist Harvey McKinnon Associates Sonya Swiridjuk , CFRE Direct Response Specialist Sonya Swiridjuk Consulting Vicki Waschkowski Group Account Director Kenna Trevor Zimmer Major Gifts Communications Specialist The Princess Margaret Hospital Foundation AFP GREATER TORONTO CHAPTER STAFF Cynthia Quigley Manager, Administration Dorothea Torrico, MA Communications Coordinator Chris Ganowski , MA Program Coordinator

Traditional notions of sponsorship are dead. We are now in the era of strategic cooperative marketing where organizations and private sector companies work together to deliver value to each other, as well as the end-user.

Organizations that don’t adapt will be out of the game.

Bernie Colterman

Centre of Excellence for Public Sector Marketing

Register Online at www.afptoronto.org/congress

35

Association of Fundraising Professionals Greater Toronto Chapter 260 King Street East, Suite 412 Toronto, Ontario M5A 4L5

Register today and be part of one of the world’s largest and best fundraising conferences!

03880060