MarComm
OVERVIEW GOED Marketing and Communications (MarComm) is the voice of Utah to the business world. Integrated marketing activities promote Utah as a premier global business destination and portray the state as a business friendly place where companies can grow and prosper. We also highlight Utah as a prime location for company relocation and expansion, particularly in high-growth industry clusters. GOED MarComm’s efforts build awareness of GOED services for in-state businesses including international market opportunities. Major focus areas include: clusters, corporate recruitment and relations, instate business services, online/general marketing and global branding. Tactical promotional tools range from print and online advertising, social media, events, sponsorships and related public relations. The MarComm team serves as an in-house “job shop” supporting other GOED departments and their public awareness and promotional needs.
In Fiscal Year 2015: Public Relations The team issued 105 press releases for the year, with one third of this number focused on incentives activity. Accolades, international activities, and major events were other significant topic areas.
Governor Herbert poses with GOED’s Vicki Varela and key leaders and stakeholders at the July 2015 Governor’s Tourism Roundtable. Governor’s Office of Economic Development • 2015 Annual Report • www.business.utah.gov
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