Tourism, Film & Global Branding

Tourism, Film and Global Branding

Utah’s tourism industry has emerged as an integral component to Utah’s balanced economy . Our magnificent travel experiences span the full width and breadth of the state – and the economic benefits created by tourists visiting Utah benefit rural and urban communities throughout the state through tax revenues and job creation .

Film production is another key facet of Utah’s diverse economy . Filmmakers bring Utah’s landscapes and urban environments to the big screen – a powerful billboard for the state .

Together, these programs serve to enhance and expand Utah’s brand to a global audience . Whether on the silver screen or smartphone, tablet or television, rich imagery and powerful storytelling reinforce Utah’s reputation for being an ideal place to live, work and play .

Vicki Varela Managing Director