Tourism, Film and Global Branding
Utah’s tourism industry has emerged as an integral component to Utah’s balanced economy. Our magnificent travel experiences span the full width and breadth of the state – and the economic benefits created by tourists visiting Utah benefit rural and urban communities throughout the state through tax revenues and job creation. Film production is another key facet of Utah’s diverse economy. Filmmakers bring Utah’s landscapes and urban environments to the big screen – a powerful billboard for the state. Together, these programs serve to enhance and expand Utah’s brand to a global audience. Whether on the silver screen or smartphone, tablet or television, rich imagery Vicki Varela and powerful storytelling reinforce Utah’s reputation for Managing Director being an ideal place to live, work and play.
Governor’s Office of Economic Development • 2015 Annual Report • www.business.utah.gov
43
