Utah Sports Commission
OVERVIEW The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and is a catalyst for Utah in its Olympic legacy efforts. Summary Fifteen years after the creation of the Utah Sports Commission (USC), Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy and sport development. Utah’s calendar has become increasingly full of sporting events. The Utah Sports Commission’s efforts have not only branded Utah as an international winter sports hub, furthering the state’s strong Olympic legacy, but have positioned Utah globally as a year-round sports destination. Central to the success of the Utah Sports Commission continues to be the concept of TEAM UTAH: a partnership of venues, local sports chapters, communities, volunteers, public entities and private organizations crucial to achieving success in the sports marketplace. These vital partnerships within the state have been instrumental in driving image building and economic impact to the state of Utah.
Web.com Tour 2014 Utah Championship Winner celebrated in Times Square. Governor’s Office of Economic Development • 2015 Annual Report • www.business.utah.gov
99