GREG NOONAN & ASSOCIATES
thank you
YOUR SUCCESS AND SATISFACTION: OUR EXPERTISE
We Will Achieve OPTIMAL RESULTS:
Best Possible Price · Best Possible Terms · In the Least Possible Time With the Smoothest Experience for You
Putting your best interests first and treating every step of your transaction as if it were our own, we secure the most favorable outcomes for you.
We don’t just aim to meet your needs—we strive to exceed your expectations. At the heart of everything we do is genuine care for you, paired with the determination and skill to achieve extraordinary success. When you work with Noonan & Associates, you’re not just working with real estate agents—you’re gaining trusted partners dedicated to your success.
Our negotiations make a crucial difference in your results.
We care about your bottom line and protect you with tenacious, discreet, ferocity.
We provide concierge service and curated vendors to ensure your easy property prep.
We drive buyers to your property with uniquely vast strategic marketing.
We give you reliable data and straightforward guidance so you can make informed, confident decisions.
We present your property-- and ourselves-- in a manner befitting your prestige.
We consciously “frame” agent and buyer perspective; EQ is crucial to your success.
We vigorously protect your interests through your transaction’s completion and beyond.
THE PROOF IS IN OUR TRACK RECORD.
A home is one of the most important assets Most people will ever buy. Home is also where memories are made and you want to work with someone you trust.
- Warren Buffet Chairman & CEO Berkshire Hathaway HS
A UNIQUE APPROACH
PERCEPTIVE NEGOTIATIONS
With unparalleled emotional sensitivity, a renowned reputation for unwavering credibility, and studied technique in framing buyer and agent perspective, Greg and his associates maintain the upper hand in advocating for their clients’ advantage as well as in creatively solving obstacles that might complicate any stage of a transaction.
DISRUPTIVE MARKETING
Traffic is driven to your properties via the topnotch Marketing Team which maintains personal relationships with giants throughout the real estate technology industry, ensuring we are among the very first to curate the best in new marketing resources in real time, often testing beta versions before others are even aware these technologies exist.
AN INTERNATIONAL NETWORK
Greg and his team are in direct daily contact with top luxury agents throughout the world. Involved in vast, exclusive networks of global experts in real estate brokerage and marketing as well as with an expansive personal sphere of clients and contacts throughout the world, Greg ensures unparalleled exposure of your property.
POWERFUL WORK ETHIC
Greg has been working since he was a young boy and can outwork anybody we know as a tireless problemsolver and advocate. “I don’t play golf and I love to work. Advocating for my clients’ best interests is absolutely my vocation.” Every Noonan & Associates agent has been selected because he or she shares Greg’s values and significant character traits.
To sell a home requires a graceful dance, a meeting of the minds, a delicate give and take... a win-win that sits like a solid win to each party.
EXCEEDING EXPECTATIONS
Well... Where do I begin? A million thanks for your advice, professional conduct, kindness, skill and just plain compassion... truly appreciate the way you took time out of your hectic office schedule to counsel me regarding [the] property. Your kindness and thoughtful, confidential discussions helped me greatly. ~ ST
We also wanted thank you for all the hard work, professionalism, integrity and enthusiasm that you and your great team put into the sale of our home. It’s truly amazing that under this market conditions and economy, we sold our home and made a profit! (lucky us!) You guided us through the whole process in such a way that we felt very confident with you and from now on, whatever real estate transactions we will do in the future, you will be our agent. ~ R&MA
People, and long term relationships, are clearly your priority. Thank you so much for your professionalism and integrity in handling the sale of my grandparents’ home. We truly appreciate your patience and willingness to go above and beyond with all the details that were difficult to manage long-distance. Your entire staff...was a pleasure to work with! ~ R&ML
…Over the years have appreciated the opportunity to work with you on a number of transactions. Obviously, I take a more critical look at things when I am personally involved, and I still maintain that there is no one better than you, and I hope that we have many other opportunities to work together in the future. ~ TJC
I have sold three family homes. This recent La Jolla sale was one-of-a-kind. .. Your knowledgeable insight of the current trends in the La Jolla community were right on-point in this sale. A friend remarked, “When it comes to real estate, it doesn’t get any better than this.” [My sons] join me in thanking Greg Noonan and his associates for going the extra mile. ~ PG
It is not often am moved to write a letter like this…I am writing to commend your listing agent, Greg Noonan, on his performance during the negotiations and escrow period. He is a top-notch professional–one in a million. He exemplifies the conduct of a truly experienced and knowledgeable agent…Congratulations are in order to you and the whole office to have an agent with such exceptional skills and character. ~ JT
Greg, thanks a million for all the generous advice along the way. [My wife] and I appreciate enormously your professionalism and your concern always to provide disinterested advice. Obviously, we now have to cross our fingers that we have made the right judgment call, but none of us has that kind of crystal ball. We shall be looking forward to working with you in the early part of next year. ~ AS
…We hope you know how grateful we are to you for selling our house with all its problems and complications. We are small fish in your big pond, we know, but you let us swim to success under guidance of a super “coach. ~ MJ and WT
Thank you for making this transaction smooth. I was truly impressed with every one of you. It’s a great team to be part of and all of you should be very proud to be a part of it. ~ AC
EXCEEDING EXPECTATIONS
GREG NOONAN
Real Estate Advisor, Broker Associate
A FOUNDATION OF INTEGRITY
ADVISE | GUIDE | ADVOCATE
Greg has built an unparalleled track record and extremely loyal clientele by providing the most knowledgable, hardworking, ethical and genuinely caring representation in the industry, selling more La Jolla real estate than any other agent in history. Combining masterful negotiation skills with best-in-class, interactive marketing innovations and tireless advocacy, Greg and his carefully selected associates have represented many of San Diego’s most influential leaders and iconic properties. Working in the entire San Diego coastal zone, Greg Noonan & Associates, Greg’s sons, Patrick and Conor, are valued members of the team along with Micaela Jeffery, Michelle Kearney, Christine Greer, Regina Griffing, and Marilyn Noonan.
While four of us are actually family,” Greg explains, “we are a carefully curated professional family as well. You can rest assured we are all working tirelessly behind the scenes to achieve your success.”
Career Sales Exceed $3 Billion
Top Selling La Jolla Agent, Year after Year
Top 25 Teams in the USA, Wall Street Journall Real Trends
Top Sales per Agent of Any Team in La Jolla
Greg is deeply entrenched in San Diego as a Paul Harris Fellow of Rotary Club International, a Founder of the La Jolla Foundation, a former Board Member of the San Diego YMCA and Manager of La Jolla Youth Baseball, and as a dedicated supporter of the Jackie Robinson YMCA, Rady Children’s Hospital Peckham Center for Cancer and Blood Disorders, the San Diego County Honorary Deputy Sheriffs’ Association, the 911 Foundation, Cristo Rey High School, the Athenaeum Murals Project, iSight Missions, the Red Cross, and several other community and global charities. DRE #00655720
PATRICK NOONAN
Real Estate Advisor/Agent and Attorney
CELL: (858) 349-6621
CONOR
NOONAN
Real Estate Advisor/Agent and Financial Analyst
CELL: (858) 337-9397
meet patrick
meet conor
Elevating Real Estate Through Expertise and Dedication
As a practicing real estate attorney and proud native San Diegan, Patrick brings a unique blend of local insight and legal acumen to the dynamic world of real estate. Since joining Greg Noonan & Associates in 2018, Patrick has consistently exceeded expectations, using his honed negotiation skills to craft exceptional results for his clients. Patrick’s legal career commenced at an AmLaw 200 firm, where he honed his skills representing clients in both state and federal courts, navigating the intricacies of commercial litigation. His journey then led him to a well-regarded real estate law firm, where he specialized in resolving complex financial, title, escrow, land use, mortgage, and contractual issues for executives, developers, title insurance companies, and property owners. Patrick and his wife, Brianne, are parents to three young children. - DRE #01865118
The Fusion of Business Acumen and Coastal Expertise
Conor, the youngest of the illustrious Noonan brothers, has seamlessly blended his financial expertise with a passion for real estate, creating a unique and valuable perspective for his clients. A graduate of Santa Clara University’s Leavey School of Business, Conor holds a degree in Financial Analysis, which, combined with his experience in retooling management and data systems for an internet retailer over five years, brings a strategic edge to the family business. Conor possesses a keen mind and sharp wit, and his clients’ success stand as testament to his integrity, loyalty, and clever negotiations. Conor and his wife, Bruna, successful Founder of Grazing Box San Diego, have been married since 2022.DRE #01944898
MICAELA BRADY JEFFERY
Agent/Advocate Associate
CELL: (858) 551-3303
meet micaela
A rare La Jolla native and graduate of La Jolla High School and Colorado State University, Micaela is a determined, skilled and extremely savvy negotiator who has proven time and time again she represents our clients with the highest standard of transparency, expertise and care. Active in the community, Micaela and her husband, Stephen, are the proud parents of three daughters and live in the Muirlands.
Please call Micaela when you are ready to sell your home or search for another.
Direct 619-540-7413 · Micaela@LaJollahomes.com · DRE #01278120
MICHELLE KEARNEY
Agent/Advocate Associate
CELL: (858) 395-4554
meet michelle
An active philanthropist involved in several charities, Michelle has worked in many areas of real estate including mortgage and title, giving her clients the advantage of her wide experience in the field. Michelle and her husband, Patrick, are parents to their high schoolage daughter, and three grown children and live in Lower Hermosa.
Call Michelle anytime-- she will be delighted to be of help.
Direct 858-395-4554 · Michelle@LaJollahomes.com · DRE #01357438
CHRISTINE
GREER
Assistant Agent/ Advocate Associate
CELL: (858) 551-3302
meet christine
La Jolla native, Christine worked as Greg’s Lead Assistant, Marketing Associate and Escrow Coordinator in the 90’s before leaving to raise her two sons, and we are delighted she is back in action with Greg Noonan & Associates. A graduate of SDSU, Christine is exceptionally experienced with all facets of real estate transactions.
Call Christine anytime.
1-800-LA JOLLA (525-6552) · Christine@LaJollahomes.com · DRE #01068649
THE HOME SELLING PROCESS
We will be your resource and guides throughout this process
SELLING
A HOUSE TYPICALLY INCLUDES THE FOLLOWING ELEMENTS:
INITIAL CONSULTATION
Clarify your needs and expectations
Review selling process, current market conditions, and marketing strategy
Discuss agency choices
Discuss appropriate representation
DESIGN AND IMPLEMENT MARKETING PLAN
Complete home enhancement recommendations
Schedule marketing activities
Present and show the property to prospective qualified buyers
Communicate sales status and marketing activities
Optimize marketing and pricing as necessary
REVIEW OFFERS AND REACH AGREEMENT WITH BUYER
Receive and review offers from buyers’ real estate representatives
Discuss and clarify proposed terms and conditions
Negotiate and consider counter offers
Reach final agreement
COMPLETE CLOSING PROCESS
Deposit of Buyer’s earnest money
Sign documents
Initiate title search and deliver preliminary title report to buyer
Initiate inspections
Resolve remaining contingencies
Conduct final walk-through with buyer
Initiate loan funding/balance of funds from buyer
Record title
Buyer takes possession of property
AFTER-SALE SERVICE
Help you find your next home
Assist you with relocation, if needed
WORKING TOGETHER TOWARD YOUR SUCCESS
FACTORS IN OUR CONTROL
Quality and scope of global exposure
Excellence of showing and escrow staff
Skillful negotiations and problem-solving
FACTORS IN YOUR CONTROL
Price and terms you will accept
Condition of your home and grounds
Style of your home and furnishings
Availability of your home for showings
FACTORS OUT OF OUR CONTROL
Market conditions
Economic conditions/consumer confidence
Existence of a buyer:
• able to purchase in your price range
• motivated to purchase in your area and price range
• who desires your location
• and the size and floor plan of your home and grounds
• and the particular architectural style of your home
• and is willing to meet price and terms acceptable to you
Every agent with a license is incentivized to sell your home...
YOUR SUCCESS IS OUR HIGHEST PRIORITY
ESTABLISHING A PRICING STRATEGY
How to determine your optimal offering price
UNDERSTAND MARKET VALUE
Pricing your home for the current market is important for maximum exposure and a satisfactory sale.
THE EXISTING POOL OF PROSPECTIVE BUYERS DETERMINES A PROPERTY’S VALUE BASED ON:
Location, design, amenities and condition
Availability of comparable (competing) properties
Economic conditions that affect real property transactions
FACTORS THAT HAVE LITTLE OR NO INFLUENCE ON THE MARKET VALUE OF A HOUSE INCLUDE:
The price the seller originally paid for the property
The seller’s expected net proceeds
The amount spent on improvements
THE IMPACT OF ACCURATE PRICING:
Properties priced within market range generate more showings and offers and sell in a shorter period of time
Properties priced too high have a difficult time selling
DETERMINE
YOUR HOME’S MARKET VALUE
An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price.
WE WILL DISCUSS COMPARATIVE MARKET ANALYSIS, WHICH CONSIDERS COMPETING PROPERTIES THAT:
Have recently sold, showing what buyers in this market have paid for properties similar to yours Are currently on the market, reflecting the kind of properties competing with yours for the attention of available buyers
Failed to sell; understanding why these properties did not sell can help us avoid disappointment in the marketing of your property
let’s talk
LET’S TELL YOUR HOME’S STORY
What are your favorite characteristics of the property? Does your home offer special pleasures that might not be readily apparent to buyers? What do you love about your home’s location?
COMMUNICATION
How often do you prefer we talk? What’s your preferred method for communicating?
TIME FRAME
How soon would you like to sell your home?
PRICE
Within what price range do you expect to sell your home?
HOME SELLING DECISIONS
Tell me about other possible factors affecting your decision to sell now.
MARKETING PLAN
What aspects of marketing and advertising your home most interest you?
PREVIOUS HOME SELLING EXPERIENCE
What was the most important thing you learned the last time you sold your home?
RELOCATION ASSISTANCE
Are you curious about home buying options in your new location?
DEFINING
UNIQUE SELLING POINTS
You know your home best. Let’s discuss how we’ll market its special features and location in the surrounding neighborhood.
MOST APPEALING FEATURES
What attracted you to buy this house?
LEAST APPEALING FEATURES
What do you like least about this home?
DIFFERENTIATING FEATURES
What makes this property unique from similar properties?
UPDATES AND RENOVATIONS
Have you made any improvements to the property since you bought it?
POTENTIAL ENHANCEMENTS
What changes would you suggest to make your property as salable as possible?
THE NEIGHBORHOOD
What do you regard as the most attractive features of the surrounding neighborhood?
SPECIAL TERMS OR CONDITIONS
Do you have any issues regarding the sale of your property of which we should be aware, (e.g., items of personal property to be excluded, items which must be disclosed to prospective buyers, etc.)?
MARKETING YOUR PROPERTY
How we’ll advertise, optimize, and communicate
OUR COMPREHENSIVE MARKETING PLAN
Our marketing program for your home is built on three activities:
PROMOTE TO PROSPECTIVE
BUYERS
Global online presence
Print advertising
Open Houses at unoccupied homes only
Social media
Professional photography and video
Local mailing program
Pursue Public Relations Media Contacts
MARKET TO OTHER REAL ESTATE
PROFESSIONALS
Daily conversations with luxury agents around the world
The Berkshire Hathaway HomeServices International Network
Referral and relocation resources
Multiple Listing Service (MLS)
Direct promotion to other real estate professionals
Open House Caravan for real estate professionals
MAINTAIN COMMUNICATION WITH YOU
Review the results of our marketing activities
Consult with you to fine tune our marketing strategy, as needed
Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage franchise network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. It’s the “FOREVER Brand.”
50,000
NETWORK SALES PROFESSIONALS
1,500 MEMBER OFFICES MORE THAN MORE THAN OVER
BerkshireHathawayHS.com ASIA
$154 BILLION IN SALES VOLUMN (USD)
United Arab Emira Tes
India
EUROPE
United
GLOBAL MARKETING
Driving Buyers to Your Home
THE WORLD IS WATCHING YOUR HOME
When selling your home, we deliver maximum exposure to the right audience reaching millions of unique users monthly. The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we’ll be where the action is.
LISTINGS ARE SYNDICATED TO:
berkshirehathawayhs.com
bhhscalifornia.com
luxury.bhhscalifornia.com
luxsocal.com
realtor.com
redfin.com
zillow.com
trulia.com
wsj.com
europe.wsj.com
asia.wsj.com
mansionglobal.com
Mansion Global WeChat Channel Barron’s WSJ Market Watch juwai.com
propertylistings.ft.com (Financial Times, London)
... and thousands of agents’ IDX Search Engines around the world
Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers.
PREPARING YOUR PROPERTY FOR SALE
We can help! We have curated trusted vendors and contractors who can help optimize your home’s presentation
YOU CAN HELP
Maintain the property in ready-to-show condition
Try to be flexible in the scheduling of showings
When you are not at home, let us know how you can be reached in case an offer is received
If approached directly by a buyer who is not represented by a real estate professional, please contact us. Please do not allow them onto the property unescorted
In case of a last minute showing, always remove or lock up valuables, jewelry, cash, and prescription medications
PUT ON YOUR BUYER’S HAT
EXTERIOR:
Remove toys, newspapers, yard tools and other clutter
Tidy up and pick up after pets
Park vehicles in the garage or on the street, leaving the driveway clear
Add color with flowers and potted plants
INTERIOR:
Make beds, clean up dishes and empty wastebaskets
Remove clutter throughout and put away toys
Set out “show towels” in bath
Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat to a comfortable temperature
Do a quick vacuuming and dusting
Arrange fresh flowers throughout the house
Turn on the fireplace (when appropriate)
Play soft background music
BEHIND THE SCENES
AFTER LISTING AGREEMENT IS SIGNED
Review current title information
Measure interior room sizes
Obtain house plans, if applicable and available
Review house plans, make copy
Prepare showing instructions for buyers’ agents and agree on showing time with seller
Discuss possible buyer financing alternatives and options with seller
Review current appraisal if available
Identify Homeowner Association manager, if applicable
Order copy of Homeowner Association bylaws, if applicable
Prepare detailed list of property amenities and assess market impact
Prepare detailed list of property’s “Inclusions & Conveyances with Sale”
Review sellers’ list of completed repairs and maintenance items when appropriate
Confirm condition with seller if property is vacant
Have extra key made for lock box or property access
Verify if property has rental units involved; IF RENTAL UNITS ARE INVOLVED:
- Make copies of all leases for retention in listing file
- Verify all rents and deposits
- Inform tenants of listing and discuss how showings will be handled
- Arrange for yard sign installation if outside of La Jolla
- Assist seller with completion of Seller’s Disclosure form
- Complete “New Listing Checklist”
- Review results of Curb Appeal Assessment with seller and suggest improvements
- Review interior decor, suggest changes to shorten time on market
- Help arrange professional staging if necessary
- Load listing time into transaction management software
- Install electronic lock box when appropriate
ENTERING PROPERTY IN MLS DATABASE
Marketing Associate writes listing remarks copy
Prepare MLS Profile Sheet – agent is responsible for “quality control” and accuracy of listing data
Enter property data from profile sheet into MLS listing database
Proofread MLS database listing for accuracy, including property placement on map
Add property to company’s active listings
Thoughtfully curate and arrange professional photos
Provide seller with signed copies of listing agreement and MLS profile data form within 48 hours
MARKETING THE LISTING
Create, write, and place print and Internet presentations
Coordinate showings with owners, tenants, and other agents - return calls
Prepare mailing and contact list
Prepare marketing brochure and “Just Listed” mailers where appropriate
Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions, and availability
Arrange for printing or copying of marketing brochures and mailers
Upload listing to company and agent Internet sites
Advise BHHS and Top Producer Network of listing
Submit ads to company’s participating internet real estate sites, including Juwai, China’s #1 real estate site
Convey price changes promptly to all internet groups
Review and update loan information in MLS as required
Call for feedback, send e-mails to buyers’ agents after showings
Relay feedback from showing agents with seller to determine if changes will accelerate the sale
Discuss feedback, marketing and pricing with seller as appropriate
Promptly enter price changes in MLS listings database
Send or email print marketing copies or PDFs to seller
REST ASSURED, WE’VE GOT THIS...
THE OFFER AND THE CONTRACT
Receive and review all Offer to Purchase contracts submitted by buyers/buyers’ agents
Evaluate offer(s) and discuss with seller
Counsel seller on offers. Explain merits and weakness of each component of each offer
Contact buyers’ agents to review buyer’s qualifications & discuss offer
Confirm buyer is pre-qualified by calling loan officer
Negotiate all offers on seller’s behalf, setting time for loan approval and closing date
Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
When Offer to Purchase contract is accepted and signed, deliver to buyer’s agent
Deliver copies of fully signed Offer to Purchase contract to sellers
Deliver copies of Offer to Purchase Contract to selling agent
Provide copies of signed Offer to Purchase contract for office file
Advise seller in handling additional offers submitted between contract and closing
Change MLS status to “Sale Pending”
Update transaction management program to show “Sale Pending”
Provide credit report information to seller if property is to be seller financed
Assist buyer with obtaining financing and follow-up as necessary
Verify termite inspection ordered
Verify mold inspection ordered, if required
TRACKING THE LOAN PROCESS
Contact lender weekly to ensure processing is on track
Relay final approval of buyer’s loan application to seller
HOME INSPECTION
Coordinate buyer’s professional home inspections with seller
Review home inspector’s report
Assist seller with identifying and negotiating with trustworthy contractors for repairs
Negotiate and oversee completion of all required repairs on seller’s behalf, if needed
THE APPRAISAL
Schedule appraisal
Provide comparable sales used in market pricing to appraiser
Follow up on appraisal
CLOSING PREPARATIONS AND DUTIES
Make sure contract is signed by all parties
Coordinate closing process with buyer’s agent and lender
Update closing forms and files
Ensure all parties have all forms and information needed to close the sale
Confirm closing date and time and notify all parties
Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates
Work with buyer’s agent in scheduling and conducting buyer’s final walkthrough
Request final closing figures from closing agent, attorney or title company
Receive & carefully review closing figures to ensure accuracy
Request copy of closing documents from closing agent
Review all closing documents carefully for errors
Forward closing documents to absentee seller as requested
Review documents with closing agent (attorney)
Coordinate closing with seller’s next purchase, resolving timing issues
Facilitate a “no surprises” closing
Refer sellers to one of the best agents at their destination, if applicable
Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID#, etc
FOLLOW-UP AFTER CLOSING
Respond to any follow-up calls and provide any additional information and/or assistance possible
Provide updated market information as requested
Welcome client referrals as instant VIPs
