SAHARA-CASE-STUDY-2025

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SAHARA LAS VEGAS CASE STUDY

CLIENT OVERVIEW

Client: SAHARA Las Vegas

Industry:

Hospitality & Gaming

Location: Las Vegas Strip

SAHARA Las Vegas is an all-encompassing resort and casino known for its sleek design, acclaimed dining options, and unexpected flair. As one of the Strip’s most iconic properties, SAHARA blends classic Vegas nostalgia with contemporary experiences.

Target Demographic:

Locals, 25-59, Young Professionals, Tourists in-market

The Challenge

SAHARA Las Vegas wanted to increase brand awareness among locals and encourage more in-market visitation for gaming, dining, staying. With strong visibility among tourists, they recognized the opportunity to grow their share of the local audience— particularly young professionals and locals looking for a refined but approachable resort experience.

The Solution

To help SAHARA Las Vegas reach a local audience, we designed an annual campaign that included multi-channel opportunities to highlight key offerings—such as their award-winning restaurants, casino promotions, and holiday offerings.

The campaign included:

High-impact premium print placements in Las Vegas Weekly to reinforce branding, and aligned it with SAHARA’s promotional calendar.

• Event Sponsorship for one of our most iconic and attended events, VEGAS INC 40 Under 40, aligning the property with their target demographic of young professionals

• Local Guide Inclusion that reminds locals SAHARA is a go-to destination for different holidays and social events throughout the year.

• Editorial Inclusion in Las Vegas Magazine kept SAHARA top of mind with tourists who are currently in-market and looking to make decisions on dining and entertainment during their stay.

LAS VEGAS WEEKLY

473,263 Local Readers*

60,197 Copies Distributed Weekly**

1,700+

Local Pickup Locations

LAS VEGAS WEEKLY

Las Vegas Weekly 1/30/25 Spread and Half Page Print Ad

Las Vegas Weekly 3/27/25 Spread Print Ad

40 UNDER 40 VENUE SPONSOR

VEGAS INC celebrated its 25th annual 40 Under 40 awards at the SAHARA Theatre inside SAHARA Las Vegas. The event honors 40 Las Vegas senior-level professionals from a variety of fields including medicine, construction, small business, philanthropy, gaming, and hospitality. WIth over 250 total attendees this event captured SAHARA’s target demographic, getting them engaged on property.

At the event guests enjoyed tray-passed appetizers from SAHARA and complimentary cocktails, giving guests more insight into the food and beverage programming offered there.

LAS VEGAS MAGAZINE

21,882,250+ ANNUAL READERSHIP

420,813+ WEEKLY READERSHIP

86,731

TOTAL HOTEL/RESORT ROOMS

30,000+

DIGITAL ISSUE SUBSCRIBERS

Las Vegas Magazine 1/5/25 Editorial Feature

LAS VEGAS MAGAZINE

Las Vegas Magazine 2/2/25 Editorial Feature

Las Vegas Magazine 2/23/25 Editorial Feature

LAS VEGAS MAGAZINE

Las Vegas Magazine 4/6/25 Editorial Feature

Las Vegas Magazine 4/6/25 Editorial Feature

HOLIDAY EMAIL

TESTIMONIAL

We consider Greenspun Media Group a valued and strategic partner. Las Vegas Weekly publication consistently delivers premium placement within the magazine, which has significantly enhanced SAHARA Las Vegas’s brand visibility. Their deep understanding of our brand goals and commitment to quality make them a standout in media partnerships. Additionally, partnering with VEGAS INC’s annual 40 Under 40 event has been a highly valuable opportunity. This annual event provides exposure to a relevant and influential audience, offering perfect alignment with our brand identity. It’s a well-executed event that strengthens our presence among key demographics and reinforces our connection to the local community.

— SAHARA Las Vegas

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