Yao Herbs Branding Program

yao herbs, Chinese wellness formulas branding program

danny zhu, chenghao

药 之 诺 中 式 保 健

yao herbs, Chinese wellness formulas branding program

danny zhu, chenghao

药 之 诺 中 式 保 健

All rights reserved. No part of this book may be reproduced in any from without written permission of the copyright owners. All images in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted byproducer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publication.

Every effort has been made to ensure that credits accurately comply with information supplied. © 2012 Danny Zhu, Chenghao www.yaoherbs.businesscatalyst.com (401)588-1065 Yao Herbs, Inc. 165 North Point St. San Francisco, CA 94133 Designed by Danny Zhu, Chenghao www.gmaple.us Book size 6’ x 9’ Printer Epson Stylus Pro 3800

ya o h e r b s

目录引导

table of contents 01

Brand positioning

p.06

+ Brand Name Concept

p.08

+ Company Mission

p.10

+ Transforming Brand

p.12

+ Target Audience

p.14

+ Brand Comparison Identity Standards

p.20

+ Logo Definition and Concept

p.21

+ Clear Space

p.24

+ Symbol

p.26

+ Incorrect Use

p.28

+ Signatures

p.30

+ Primary and Secondary Color

p.32

+ Background Control

p.34

+ Typography brand Extensions

p.40

+ Stationery

p.42

+ Seasonal Packaging

p.50

+ Individual Packaging

p.52

+ Website

p.56

+ Pattern

p.58

+ Pattern on Tissue

p.60

+ Shopping Bag

Brand positioning

05

品 牌 市 场 定 位

企业名字由来

yao herbs brand name concept 06

The name of the brand comes from the concept of the pronounciation of Chinese herbal medicine can be called Yao. In addition, according to Chinese language pronunciation, the pronunciation of Yao means hope, crave, significant, and necessary.

the Imperial Calligraphy of Chinese character YAo

yao herbs, Chinese wellness formulas

Chinese herbal medicine in Chinese language, and also only high quality

产业源

Chinese wellness formulas 07

The concept of Chinese herbal medicine is “prevention is better than cure”; such keep people in optimal health. In the long history of Chinese herbal medicine, traditional Chinese doctors have devoted themselves to letting people know how to use Chinese herbs for preventing disease and restoring a balance of energy, body, and spirit. Chinese herbs not only treat a particular disease, but also focus on restoring a balance of energy, body, and spirit to maintain better health.

That is the reason why I call it is Chinese wellness formulas. I am trying to bring a correct and complete idea of Chinese herbs to American people in order for them to have a correct understanding when they see the name of Chinese herbs.

Chinese wellness formulas

Brand positioning: brand name concept

a concept focuses on providing the essential nutrients for the body to always

企业宗旨

our mission: We bring the wisdom of ancient Chinese herbs to you!

08

Yao Herbs Wellness Formulas are now available as a yearly or seasonal subyao herbs, Chinese wellness formulas

scription so you can have the benefits of the 5000-year-old principles of Chinese medicine delivered right to your door. These special seasonal blends of Chinese herbs are a great way to maintain or improve your health and well-being. Our wellness formulas are a truly nutritious and organic alternative to your current health supplements.

Brand positioning: our Mission

Chinese medicine originator

09

品牌变革

Transforming brand 10

yao herbs, Chinese wellness formulas

old brand

药 old Chinese herbal medicine

Yao herbs seeks to find more innovative and communicative ways to introduce the advantages of Chinese herbal medicine and to help resolve misconceptions that American people may have.

Y

Brand positioning: Transforming brand

new brand

11

受众对象

Target Audience 12

Profile yao herbs, Chinese wellness formulas

+ American + Age 35 – 50 + Male and Female + White Collar + Bachelor Degree/Above Lifestyle

+ Green Conscious + Health Awareness + Willing to Accept New Things Live Pursue

+ Energy + Fitness + Anti-Aging + Health + Beauty

Brand positioning: Target Audience

Target Audience

13

相关品牌定位比较

Brand Comparison 14

There are two charts show how the brand is evolving and help people underyao herbs, Chinese wellness formulas

stand the positioning of our brand and how different it is from its competitors. In this chart, the Yao Herbs concept and how easy it can be accepted.

high loyalty

GNC yao herbs bayer

nature made

roche Centrum organic medicine

medicine

Natures Bounty

pedia care

Prilosec

brand’s

live herbal

longlife old brand Dianmai herbs

low loyalty

dietary supplement

15

The charts describe Yao Herbs’ revitalizing process and display our goals as we Brand positioning: Brand Comparison

use wisdom of ancient Chinese herbs to American people.

white collar client base

yao herbs

GNC

nature made roche organic medicine

pedia care

Natures Bounty

Chinese style

Centrum live herbal

Prilosec bayer

brand’s Dianmai herbs old brand longlife blue collar client base

American style

Identity Standards

19

标 准 形 象 使 用 规 范

标志定义和概念

logo Definition and Concept 20

The concept of logo style comes from Traditional Chinese Seal. We use our yao herbs, Chinese wellness formulas

brand name YAO to create a modern style Traditional Chinese Seal because Traditional Chinese Seal is a symbol of guarantee of quality and credibility.

The colors red and black are the official group color of Traditional Chinese Seal. There is a health and happy person who lives under the protection of Yao Herbs is created by our brand name YAO.

The letter “Y”

The letter “a”

a health and happy person

protection of Yao Herbs

The letter “o”

21

Identity Standards: logo Definition and Concept

ya o h e r b s

安全空间

Clear Space 22

yao herbs, Chinese wellness formulas

X

6X

X

6X

6X

1/2X

1/2X

1/2X

1/2X

X

6X

X

x = height of letter ‘O’

1/2” Minimum size of reproduction

Clear space is the area surrounding the signature that must be kept free of other graphic elements. The minimum required clear spaces defined by the measurement “X”, as shown, are the size of the grey dot in the logo.

符号使用

Symbol 23

Identity Standards: Clear Space & Symbol

3/8” Minimum size of reproduction

The logo anatomy shows how the logo is constructed and the relationships of its component parts.

符号使用

Symbol 24

1. yao herbs_Symbol_Blk.eps yao herbs, Chinese wellness formulas 2. yao herbs_Symbol_PIxel.eps

25

3. yao herbs_Symbol_Outline.eps Identity Standards: Symbol

4. yao herbs_Symbol_Grid.eps

错误使用

Incorrect Use 26

1. Do not distort, stretch or vary yao herbs, Chinese wellness formulas

the proportions of the symbol

4. Do not change the orientation of the logo symbol

2. Do not add any other phrases to the logo signature

5. Do not use one-color combinations other than specified in this manual

27

3. Do not apply a texture or pattern

7. Do not use a shape to tightly surround or enclose the symbol

around the logo symbol

8. Do not wrap type closely around the logo symbol

Identity Standards: Incorrect Use

to the logo symbol

6. Do not wrap the type closely

结合规范

Signatures 28

The Yao Herbs signature can be created with or without its tagline. When using the yao herbs, Chinese wellness formulas

Yao Herbs logo, this style guide should be consulted to ensure brand consistency.

Preferred

29

Identity Standards: Signatures

Small View

Without tagline

主色控制

Primary Color 30

yao herbs, Chinese wellness formulas

yao red

PANTONE® 187c c0 + m100 + y100 + k20 r196 + g22 + b28

Yao Black

PANTONE® 412c c40 + m50 + y50 + k100 r0 + g0 + b0

The primary color palette is made up of China Red (Pantone® 187c) and black.

Both are used in the signature. Both colors reproduce consistently in a wide variety of applications, including the web.

次色控制

Secondary Color 31

PANTONE® 577c c50 + m15 + y80 + k0 r144 + g173 + b92

PANTONE® 198c c0 + m85 + y35 + k0 r236 + g75 + b155

PANTONE® 159c c5 + m65 + y95 + k0 r229 + g120 + b45

The secondary color palette may be used to highlight information in brochures, charts and graphs, as well as Web applications. These colors have been selected based on their compatibility with the primary Yao Herbs color palette.

Identity Standards: Primary and Secondary Color

PANTONE® 284c c65 + m25 + y5 + k0 r85 + g159 + b206

背景标准

Background Control 32

yao herbs, Chinese wellness formulas

The color specifications were developed to add f lexibility and protect the appearance of the signature. Follow the rules below in handling the Yao Herbs logo or a signature. The preferred form of the Kodak signatures is two-color (Yao red symbol and Yao black type) on a white background.

33

Identity Standards: Background Control

Signatures must always appear clearly and legibly on their background. Always observe clear space specifications and use preferred vendors and reproduction methods. The examples below show various background treatments for the Yao Herbs signature and the preferred color application of the signature.

标准字体

Typography 34

Tarzana Wide bold yao herbs, Chinese wellness formulas

ABCDEFGHIJKLMNOPQRSTUVWXYZ []{}()<>,./’;:”\~`! @#$%^&*_+-= 0123456789 Tarzana Wide regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ []{}()<>,./’;:”\~`!@#$%^&*_+-= 0123456789 Tarzana Wide is an elegant sans serif font family with good legibility. The Tarzana Wide font family is perfectly suited to title and subtitle as well as display because of its clean robust design and perfect x-height. All Tarzana Wide faces are numbered.

Chaparral Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 []{}()<>,./’;:”\~`!@#$%^&*_+-= Chaparral Pro is an elegant serif font family with good legibility. The Chaparral Pro font family is perfectly suited to newsletters, brochures and directories as well as display because of its clean robust design and perfect x-height.

35

FangZhen Pangwa Bold

FangZhen Pangwa Bold is an beauty and balance serif Chinese font family with good legibility. The FangZhen Pangwa Bold font family is perfectly suited to subtitle as well as display because of its clean robust design.

FangZhen PingHei regular

一二三四五六七八九十 零壹贰叁肆伍陆柒捌玖拾药之诺草药保健 请使用方正品黑为药之诺标准字体 FangZhen PingHei Regular is an elegant and modern sans serif Chinese font family with good legibility. It was designed by Zhang Kuo. The FangZhen PingHei Regular font family is perfectly suited to title and subtitle as well as display because of its clean robust design.

Identity Standards: Typography

一二三四五六七八九十 零壹贰叁肆伍陆柒捌玖拾药之诺草药保健 请使用方正胖古为药之诺标准字体

Brand Extensions

39

品 牌 后 期 衍 生

商务系统

Stationery 40

danny zhu

marketing manager

165 n. point st. + san francisco, ca 94133

p: 415-355-5353 + f: 415-767-8987

dannyz@yaoherbs.com + yaoherbs.com

yao herbs, Chinese wellness formulas

June 05, 2012 Jon Aisenberg Lunar Design 2012 16th Street San Francisco, CA 94103

Dear Mr. Aisenberg

As a recent graduate of the Acad the four years of my design educ designer has to master. The tra solver and that strong concepts Lunar Design reflects all of the a

At your convenience, I would lik have enclosed my resume and sa creative team and look forward

Thank you for taking time to rev Sincerely,

Brand Extensions: Stationery

view my resume and samples.

165 north point st. + san francisco, ca 94133 + www.yaoherbs.com + 800-232-

ke to arrange for an interview to come in and show you my portfolio. In the mean time, I amples of my work. I am very enthused at the possibility of becoming a member of your to meeting with you soon.

yao herbs

demy of Art University, I am very interested in the work produced by your firm. During cation, I have become aware of all the creative disciplines and information that a graphic ining that I have received has prepared me to be a rigorous thinker and good problem are the most critical aspect of visual communication. The work that I have seen from attributes that make design the exciting field that it is.

41

四季包装

seasonal packaging: spring 42

yao herbs, Chinese wellness formulas

calms and strengthens the heart

strong heart

chinese wellness formulas

护 心 韵 律

spring

43

Brand Extensions: seasonal packaging: spring

chinese wellness formulas

beautiful skin brightens skin and reduces wrinkles

chinese wellness formulas

healthy liver improves liver function

spring

spring

皮 肤 抗 皱 保 肝 明 目

四季包装

seasonal packaging: summer 44

yao herbs, Chinese wellness formulas

purifies toxicity

body cleanse

chinese wellness formulas

清 热 解 毒

summer

45

Brand Extensions: seasonal packaging: summer

chinese wellness formulas

s t r o n g i m m u n e sy s t e m purifies the blood and lymph

chinese wellness formulas

good digestion promotes healthy digestion

summer

summer

增 强 免 疫 力 增 加 胃 动 力

四季包装

seasonal packaging: autumn 46

yao herbs, Chinese wellness formulas

prevents respiratory congestion

healthy lungs

chinese wellness formulas

清 肺 润 喉

autumn

47

Brand Extensions: seasonal packaging: autumn

chinese wellness formulas

good blood pressure improves blood flow

chinese wellness formulas

breathe easy improves respiratory health

autumn

autumn

降 血 压 清 喉 止 咳

四季包装

seasonal packaging: winter 48

yao herbs, Chinese wellness formulas

promotes kidney detoxification

healthy kidneys

chinese wellness formulas

保 肾 固 精

winter

49

Brand Extensions: seasonal packaging: winter

chinese wellness formulas

memory boost promotes brain health

chinese wellness formulas

healthy bones maintains bone density

winter

winter

记 忆 力 福 星 强 化 骨 密 度

单罐包装

individual packaging: label 50

nutrition facts

vitamin: a+b+c+e, Dietary Fiber, Protein

n u t r i t i o n +f vitamin a c t sa: 12%

+ Protein 1g: 12%

+ vitamin e: 12%

+ vitamin b: 14%

amount per serving

vitamin: a+b+c+e, Dietary Fiber, Protein + vitamin c: 17%

+ vitamin b: 7%

involucrata: 5%

amount per serving + Dietary Fiber 1g: 6%

nutrition facts

+ vitamin e: 29%

+ vitamin a: 10%

vitamin: b+c+e, Dietary Fiber, Protein + vitamin c: 4%

Sanqi: 15%

grosvenori: 5%

SelFheal: 67%

+ Protein 1g: 2%

+ Protein 1g: 11%

chrysanthemum: 33%

lotuS leaF: 38%

WolFberry: 27%

tangerine: 20%

28% + vitamin eucommia: e: 17%

+ vitamin b: 29%

amount per serving + Dietary Fiber 1g: 4%

nutrition facts + vitamin a: 0% vitamin: a+b+c+e, Dietary Fiber, Protein + vitamin c: 5% amount per serving + Dietary Fiber 1g: 24% + vitamin b: 16%

+ vitaminPuer: e: 31% 35%

+ vitamin a: 18%

+ Protein 1g: 3%

Puer tea: 35%

green tea:27%

+ vitamin c: 27%

chrysanthemum:33%

SelFheal: 17%

+ Dietary Fiber 1g: 5%

ginseng: 27%

yao herbs, Chinese wellness formulas

51

good blood pressure improves blood flow

strong immune system

healthy liver improv es liv er fu nct ion

spring

autumn

summer

winter

Brand Extensions: individual packaging: lebel

maintain s b on e d en s ity

healthy bones

chinese w el ln es s fo rm ul as

强 化 骨 密 度 chinese wellness formulas

降 血 压 chinese wellness formulas

增 强 免 疫 力

purifies the blood and lymph chinese wellness formulas

保 肝 明 目

网页

website 52

shopping

recipes

blog

About us

contAct

seAsonAl speciAl yeArly formulAs spring formulas c h i n e s e w e l l n e s s f o r m u l as

relAted productions

beautiful skin

保 肝 明 目

brightens skin and reduces wrinkles

c h i n e s e w e l l n e s s f o r m u l as

healthy liver

护 心 韵 律

improves liver function

individuAl formulAs

c h i n e s e w e l l n e s s f o r m u l as

Autumn formulAs winter formulAs

strong heart

summer formulas

c a l m s a n d st r e n g t h e n s t h e h e a r t

yao herbs, Chinese wellness formulas

About chinese herbs

皮 肤 抗 皱

your order spring

spring

spring

Spring, is the ideal time of the year for cleansing and rejuvenation for overall health and well-being, is represented by the wood element. According to the philosophy of Chinese medicine, the liver is responsible for the smooth flowing energy throughout the body. When the liver functions smoothly, physical and emotional activity throughout the body also runs smoothly which renews skin. Heart-wellness, health liver and beautiful skin are primary targets for springtime cleansing and health regimens.

45 reviews

$29.99 $56.99

© Yao Herbs 2012.

1 set

2 sets

add to bag

seAsonAl speciAl yeArly formulAs spring formulAs

summer

summer

c h i ne se w e llne ss f o r m ulas

your order

s t r o n g i m m u n e sy s t e m

增 加 胃 动 力

p ur i f i e s t h e b lo o d and ly m p h

c h i ne se w e llne ss f o r m ulas

relAted productions

good digestion

清 热 解 毒

p r o m ot e s h e alt h y di g e st i o n

individuAl formulAs

c h i ne se w e llne ss f o r m ulas

Autumn formulAs winter formulAs

body cleanse

p ur i f i e s tox i c i t y

summer formulAs

增 强 免 疫 力

summer

Summer is ruled by the Fire element and is expressed in nature as well as in the body. Growth, joy and spiritual awareness between the body and mind are the focus during this season. The way to balance outside heat and inside temperature is to clean body. Also, strengthening the immune system is a part of summer ritual. When the fire element is balanced, true fulfillment and the equilibrium between body and digestive system are our greatest rewards.

$29.99

17 reviews

$56.99

1 set

add to bag

2 sets

53

© Yao Herbs 2012.

shopping

recipes

blog

About us

contAct

yeArly formulAs spring formulas

autumn

autumn

c h i n e s e w e l l n e s s f o r m u l as

your order

good blood pressure

清 喉 止 咳

i m p r o v e s b lo o d f lo w

c h i n e s e w e l l n e s s f o r m u l as

relAted productions

breathe easy

individuAl formulAs

清 肺 润 喉

i m p r o v e s r e s p i r ato ry h e a lt h

winter formulAs

c h i n e s e w e l l n e s s f o r m u l as

autumn formulas

healthy lungs

p r e v e n ts r e s p i r ato ry c o n g e st i o n

summer formulas

降 血 压

autumn

Autumn, is associated with the element of Metal, is expressed by controlling your breath. The ancient Taoists developed a practical discipline of breathing called Qi Gong to increase vitality, extend lifespan, and prevent disease. The organ system that shares the power of autumn is the Lung. Corresponding to the temperament of autumn, the Lung pulls in and refines the energy sending it downward to nourish our roots and purify the blood to reduce blood pressure disease.

$29.99

25 reviews

$56.99

1 set

add to bag

2 sets

© Yao Herbs 2012.

About chinese herbs

shopping

recipes

blog

About us

contAct

seAsonAl speciAl yeArly formulAs spring formulAs chi ne s e w el l n es s fo rm u l as

memory boost

强 化 骨 密 度

pr omot es br a in hea lt h

chi ne s e w el l n es s fo rm u l as

healthy bones

relAted productions

保 肾 固 精

mainta i n s bo n e d en s it y

individuAl formulAs

chi ne s e w el l n es s fo rm u l as

Autumn formulAs winter formulas

healthy kidneys

pr omot es ki d n e y d e tox i fi cat i on

summer formulas

记 忆 力 福 星

your order winter

winter

winter

Winter is ruled by the water element, which is associated with the kidneys. During the winter months it is important to nurture and nourish our kidneys. It is the time where this energy can be most easily depleted. Our bodies are instinctively expressing the fundamental principles of winter — rest, reflection, conservation, and storage. According to the philosophy of traditional Chinese medicine, the kidneys are considered the source of all energy within the body and the source of good memory.

27 reviews

$29.99 $56.99

1 set

2 sets

add to bag

Brand Extensions: website

About chinese herbs

seAsonAl speciAl

seAsonAl speciAl yearly formulas

spring

spring

summer

spring

summer

c h i ne se w e llne ss f o r m ulas

Autumn formulAs

s t r o n g i m m u n e sy s t e m

增 加 胃 动 力

p ur i f i e s t h e b lo o d and ly m p h

c h i ne se w e llne ss f o r m ulas

good digestion

清 热 解 毒

p r o m ot e s h e alt h y di g e st i o n

c h i ne se w e llne ss f o r m ulas

body cleanse

皮 肤 抗 皱

p ur i f i e s tox i c i t y

c h i ne se w e llne ss f o r m ulas

beautiful skin

保 肝 明 目

b r i g h t e ns sk i n and r e duc e s w r i nk le s

c h i ne se w e llne ss f o r m ulas

healthy liver

护 心 韵 律

i m p r o v e s li v e r f unc t i o n

c h i ne se w e llne ss f o r m ulas

summer formulas

strong heart

c alm s and st r e ng t h e ns t h e h e ar t

spring formulAs

增 强 免 疫 力

summer

winter formulas individuAl formulAs relAted productions c h i ne se w e llne ss f o r m ulas

winter

memory boost

强 化 骨 密 度

p r o m ot e s b r ai n h e alt h

c h i ne se w e llne ss f o r m ulas

winter

autumn

healthy bones

保 肾 固 精

m ai ntai ns b o ne de nsi t y

c h i ne se w e llne ss f o r m ulas

healthy kidneys

降 血 压

p r o m ot e s k i dne y de tox i f i c at i o n

c h i ne se w e llne ss f o r m ulas

autumn

good blood pressure

清 喉 止 咳

i m p r o v e s b lo o d f lo w

c h i ne se w e llne ss f o r m ulas

autumn

breathe easy

清 肺 润 喉

i m p r o v e s r e sp i r ato ry h e alt h

c h i ne se w e llne ss f o r m ulas

healthy lungs

p r e v e nts r e sp i r ato ry c o ng e st i o n

your order

记 忆 力 福 星

winter

Yao Herbs Wellness Formulas are now available as a yearly subscription so you can have the benefits of the 5000-year-old principles of Chinese medicine delivered right to your door. These special seasonal blends of Chinese herbs are a great way to maintain or improve your health and well-being. Our wellness formulas are a truly nutritious and organic alternative to your current health supplements.

$99.99

67 reviews

add to bag

1 set

54 © Yao Herbs 2012.

shopping

spring formulAs

blog

About us

contAct

c h i n e s e w e l l n e s s f o r m u l as

beautiful skin

$12.99 ea

19 reviews

relAted productions

brightens skin and reduces wrinkles

c h i n e s e w e l l n e s s f o r m u l as

healthy liver

护 心 韵 律

improves liver function

c h i n e s e w e l l n e s s f o r m u l as

individual formulas

strong heart

summer formulas Autumn formulAs winter formulAs

recipes

The coming of spring is associated with new life and signs of vitality.

However, the scientists examined that the effect climate change may have on heart attack frequency. Lotus leaf, hawthorn and Tangerine Peel could reduce the heart attacks occur. Scientific research has 保 皮 肝 肤 revealed that lotus leaf contains alkaloids, flavonoids and tannins. It 明 抗 目 皱 may aid in digestion, and the flavonoids and tannins. Also, the powerful antioxidant protects the heart and assist in weight loss.

yeArly formulAs

c a l m s a n d st r e n g t h e n s t h e h e a r t

yao herbs, Chinese wellness formulas

About chinese herbs

seAsonAl speciAl

1 tin

your order

spring

spring

$11.99 ea

spring

2 tins

$10.99 ea

add to bag

3 or more tins

c h i n e s e w e l l n e s s f o r m u l as

beautiful skin

保 肝 明 目

brightens skin and reduces wrinkles

c h i n e s e w e l l n e s s f o r m u l as

healthy liver

improves liver function

c h i n e s e w e l l n e s s f o r m u l as

strong heart

c a l m s a n d st r e n g t h e n s t h e h e a r t

护 心 韵 律

The liver is the largest solid organ in the body. It carries out a large number of critical functions, including manufacture of essential proteins, and metabolism of fat and carbohydrates. The four ingredients good for liver function are ginseng, wolfberry, puerh tea and 皮 肤 chrysanthemum. Puerh tea is also called medicinal tea because it has 抗 皱 lots of healthy benefits. For example, it helps reduce high blood pressure, heart and liver disease related to high saturated fat diets.

$12.99 ea

39 reviews

1 tin

spring

spring

spring

$11.99 ea 2 tins

© Yao Herbs 2012.

About chinese herbs

seAsonAl speciAl

shopping

recipes

blog

About us

contAct

review your order

yeArly formulAs

your shopping bag

spring formulAs

chin ese welln es s formu las

s t r o n g i m m u n e sy s t e m

c hinese welln ess formulas

memory boost

chi nese welln ess formulas

memory boost

p rom otes bra in health

chi nese welln ess formulas

healthy bones

m ain tai ns bone density

强 化 骨 密 度

winter

purif ies the b lood a nd lym ph

spring

p rom otes brain hea lth

chi nese welln ess formulas

healthy kidneys

p rom otes kidn ey detox if icat ion

保 肾 固 精

qty

皮 肤 抗 皱

spring

1

+ seasonal: spring formulas

2

增 强 免 疫 力

summer

+ seasonal: summer formulas

1

皮 肤 抗 皱

+ individual: healthy liver

3

记 忆 力 福 星

winter

your order winter

ch i n e s e w e l l n e s s f o rm ul as

c hin ese w elln es s formulas

beautiful skin

c hinese welln ess formulas

healthy bones

强 化 骨 密 度

winter

brig htens sk in a nd reduces wrin kles

保 肝 明 目

spring

m ain ta ins bon e den sity

c hinese welln ess formulas

healthy kidneys

p rom otes ki dn ey detoxif icat ion

保 肾 固 精

winter

c hin ese w elln es s formulas

relAted productions

healthy liver

spring

i mproves liver f unct ion

c hin ese w elln es s formulas

strong heart

c alms an d strengt hen s t he hea rt

individuAl formulAs

护 心 韵 律

beautiful skin

chin ese welln es s formu las

good digestion

增 加 胃 动 力

summer

winter formulAs

b r ig h t e ns s ki n a nd re d u c e s wr in kl e s

保 肝 明 目

spring

promot es hea lthy di gest ion

清 热 解 毒

summer

ch i n e s e w e l l n e s s f o rm ul as

chin ese welln es s formu las

body cleanse

purif ies toxic ity

Autumn formulAs

healthy liver

护 心 韵 律

spring

im p ro v e s l iv e r fun cti o n

ch i n e s e w e l l n e s s f o rm ul as

strong heart

ca l ms an d st re n g t h e ns th e h e a rt

summer formulas

+ individual: healthy bones

1

记 忆 力 福 星

winter

+ individual: memory boost

+ subtotal:

price

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+ tax:

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Traditional Chinese herbal medicine originated in ancient China and have

Chm in ameriCa

evolved over thousands of years. The traditional view of Chinese doctors

yao deliCious!

using herbal medicine incorporates how the human body works, what causes illness, and how to treat illness, a view different from Western medical concepts. Underlying the practice of Chinese herbal medicine is unique view of the world and the human body that is different from Western approaches concepts. This view is based on the ancient Chinese perception of humans as microcosms of the larger, surrounding universe— interconnected with nature and subject to its forces. The human body is regarded as an organic entity in which the various organs, tissues, and other parts of the body have distinct functions but are all interdependent.

In this view, health and disease relate to a balance of the functions.

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Book yao herbs, Chinese wellness formulas

+ Chinese Herbal Medicine: ChenYi Xun, 2002 + The Function of Herbal Medicine: White J., 1996 + Chinese Culture in America Today: Sophia Green, 2007 + Traditional Chinese Medicine: Yi Ping, 2003 Grid Book

+ Grid Book Standard, Nov. 2011 + Apple Brand Standard, 2005 + ZhongHua Brand Standard, 1999 Website

+ www.apple.com + www.sohu.com + www.tcmdm.com + www.zhongyaowang.com.cn + www.dianmai.com.cn Researched by Chenghao (Danny) Zhu Photographed by Chenghao (Danny) Zhu and Janet Huang Drew by Chenghao (Danny) Zhu

The name of the brand comes from the concept of the pronounciation of Chinese herbal medicine in Chinese language, and also only high quality Chinese herbal medicine can be called Yao. In addition, according to Chinese language pronunciation, the pronunciation of Yao means hope, crave, significant, and necessary.

isbn 1-234-56789-7