Unsure of what keywords to use? If your unsure of what keywords will work best for you and rank high there are multiple software’s that can help you out.
Answer the Public: Answer the public is a web program that allows you to enter a keyword and returns questions the user may ask in relation to that specific keyword allowing you to see what questions would be useful to answer to rank higher in voice SEO.
Google Trends: Google Trends displays key trends in graph form and can be useful to predict what keywords are up and coming and that can give you an edge by building them into your site. So when a trend is in you can get ahead by adding relevant keywords and when the key trends are searched more frequently your site will rank high higher. *This is useful for fashion where trends come and go frequently
Google Analytics: By setting up a Google Analytics account you can track your keywords and see how they are performing. It’s a great way to see what keywords are working and which ones potentially need changing. It can also show you the keywords people use to find your content. *Google ads also provides similar features
Step 2: Business Listing 39% of voice search users are looking for business information (wordstream) so optimizing for local SEO is important for your Voice SEO strategy. Moreover, with voice search compared to text more likely to be used for local search. Developing content for ‘near me’ searches by uploading up to date business information to your site can help boost voice ranking. Today with smartphones and connected devices they already know your location so when the user of the device uses the voice assistant for a local search, they know they don’t need to include their location. For example they may say ‘Dress shops near me’ and this is where Google turns to business listings to find the correct results.
22% of voice queries are for local content – Neil Patel
To Claim your listing all you have to do is: Add correct details such as phone number address, brand name and your business domain. You then get the option to associate your listing with relevant categories so choosing the right categories is crucial as when someone searches that category that is the one your business will likely appear in. To finish off the listing add a few high-quality images that will help persuade the searcher to visit your store and help them locate it once they have finished their local search.