An updated Social Media strategy is crucial for 2020. Old ideas will no longer gather engagement and development alongside the platforms and its users becomes a must.
Branded Content: Today it’s not just brands creating content, its everyone. So creating unique content that is customised to your target demographic can allow you to stand out in a world of visual communication.
52% of marketers surveyed admit their ability to deliver contextual and personalised engagement across an omnichannel journey is either not great or simply terrible – WGSN As users come to expect more personalised content, mass content won’t have any relevance so you will have to be more tailored with your content to have appeal. Although specific technology to create custom content isnt prominant yet, It is possible to start personalisation based on your different demographic groups and distribute it accordingly on relevant platforms. User-generated content is one tool that brands have found as a gateway into personalisation and meets user needs. By putting call-outs on social platforms for followers to send in their content has shown to generate more follower engagement through authentic content. It also meets their need for personalised content as the followers can see the content they created on a brands social page. Overall this develops a memorable experience with the brand and as a result, can increase brand loyalty.
Video strategy for 2020: 62% of B2B marketers have rated video as an effective content marketing tactic As previously discussed, video is the next phase of content marketing and video saturation is prominent on social channels. To prepare you can build different video content into your strategies to keep your content engaging on Social Media.
Different content you can implement into your content strategy:
One to One Communication: - This type of video is about having a conversation with the consumer - Includes: How to videos, walk through product videos etc - This style of video can become the social content that builds around a community rather than broadcast product teasers - One to one communication videos must be highly personal to build relationships.
Networking: As users consume more videos it’s a great opportunity to create content for networking and for building a bigger follower base.
How to tailor: Mobile shoppers are looking for short and engaging videos that will entertain and also teach them about a product quickly. Therefore, when creating networking videos ensure your product videos for social are short and sweet.
64% of customers say seeing a video makes them more likely to buy – Marketeer Having a variety of video content for different moments during the customer journey can make your video strategy well rounded.
Live Streaming: Live videos can increase on channel time as viewers have to watch the whole stream to get the information they require. You can create any content for your live streams from how to videos, product launches and behind the scenes. Live videos can be used to increase your brand awareness as well as develop trust with your audience as live videos indicate authenticity and non-filtered content. Since the content is live it’s a must to keep the content clear and engaging so the viewers don’t switch off and you gain maximum engagement.
Social Ecommerce: These are the videos that show the product details to drive sales. These videos make it more interesting and easier for the consumers to learn about products which through the social channel can directly take them to the site for e-commerce purchase or even direct purchase on that platform.
‘Still’ Visuals: Although video will saturate social platforms ‘still’ visuals will still hold a place. We consume visual content a lot faster and efficiently than words. So there is a few steps to follow to ensure your content stands out.
Tips: Don’t just use random images that are irrelevant to your brand. Keep your images relevant by carefully selecting them to have the most impact. Don’t use stock photos, image capturing has become a lot easier with the rise in smartphones so either hire a professional to create brand imagery or do it yourself. Stick to a visual style to preserve brand identity. For example, stick to a colour palette. In visual democracy, it’s all about unstudied images, bright colours and diverse subjects. Bear this in mind when creating content. Keep images relevant to the topics you talk about as a brand and stagger them throughout your feed.
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