WHAT CHANGES ARE TAKING PLACE IN OUR BUSINESS ENVIRONMENT? ARE THESE OPPORTUNITIES OR THREATS? Digital marketing is always changing as digital platforms transform. This often creates a threat for business as they are unsure what to do as these transformations happen. XYZ‌ Helps brands eliminate the threat by helping them future-proof with trend insights and digital marketing campaigns. So for my agency, there is a lot of opportunity in the industry as new trends will always come and go the agency will always be able to provide insight and strategies for them.
Strengths and weaknesses of the company Strengths:
-Providing a unique not common service -Specialist knowledge -Can expand into other areas other than fashion
Weaknesses:
-Finance is low -Currently, limited services/ products compared to other agencies -No reputation yet as an agency
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