• Strategic partnerships with culturally-relevant brands (3m+ followers)
• Tastings In key markets
• Continued founder-driven PR support
Growth
Non-Alcoholic Spirits is the fastest growing segment in the category, +102% L52W (Total Spirits declining by 1%).
No/Low Spirits forecast to be $1B category by 2025 – 7X the 2020 value.
Consumer
79% of Non-Alcoholic Spirits drinkers also drink ultra premium spirits – and 51% do so on the same occasion.
Today’s mindful consumer is more focused on nutrition and wellness and will pay for quality ingredients and packaging.
Demand
1 in 5 super premium spirits drinkers are looking to moderate, but want the full cocktail experience.
78 Million LDA Americans have expressed interest in the No/Low category.
The Range
Production Process
Creating CleanCo is complex on many levels, it takes all the skills of our flavor experts. Our production has three stages:
Clean V
(Spiced Apple Vodka Alternative)
Sri Lankan cinnamon coupled with the rich flavor of ripe apples creates the warm flavors of the vodka
Clean R
(Spiced Rum Alternative)
Sri Lankan cinnamon replicates the spicy warm feeling of spiced rum
Clean G
(Gin Alternative)
Finest juniper extracts deliver the nose and taste of London Dry Gin
Clean W
(Bourbon Alternative)
Fruity zest, vanilla, oakwood, spice. We use the finest vanilla to replicate the oak finish of Bourbon
#01
Clean T
(Blanco Tequila Alternative)
Peppers and chilis replicate a wave of heat, while fresh agave delivers tequila notes
#02
Demand Source and Extract Test
We nose, taste and analyze the sensations supplied by traditional full strength spirits
We source, extract, and blend botanicals to replicate the experience of the spirit, for instance we use 3 different chilis to replicate heat in tequila and cinnamon to create warmth in rum
#03
and Improve
We are constantly testing and improving, pushing the boundaries to produce the perfect spirit replacement that mixes like the real thing
Mix Like Your favorite SPirits
Calories: 10 per ounce, Gluten Free, Sugar Free
Spicy Margarita
Mix 3 slices of jalapeño, 2oz Clean T, 1oz lime juice and 1/2 simple syrup
Shake, serve over ice in a lowball glass with salted rim.
Clean G&T
Mix 2oz Clean G, 4oz tonic water and a lime wedge squeezed. Build over ice in a highball glass and garnish with 2 lime wheels.
Shelf Life: 18 months, 3 months after opening | ABV: Less than 0.5%
Pack Format: 6x700ml (23.7 oz) | Serving: 2 oz pour
Clean & Stormy
Mix 2oz Clean R, 4oz ginger beer and a lime wedge squeezed. Build over ice in a highball glass and garnish with a lime wheel.
Clean Apple Mule
Mix 2oz Clean V, 4oz ginger beer, and 2 lime wedges squeezed. Build over ice in a highball glass and garnish with a lime wedge.
Clean Whiskey Sour
Mix 2oz Clean W, 3⁄4oz Fresh Lemon Juice, 3⁄4oz Simple Syrup (1:1 Sugar + Water) and 1 x Egg White. Strain into a martini glass and garnish with a lemon twist
What is non-alcoholic?
All CleanCo products are less than 0.5% alcohol. That's less than Soy Sauce and some Orange Juices!
DRINK MORE COCKTAILS and less alcohol
The Low & No Alcohol Category
Big changes in drinking habits have opened up an exciting new path for growth in our industry. Changes in drinking behavior, healthier lifestyles and the simple desire for more choice and variety have all contributed to the rise of demand for low-and-no-alcohol drinks.
The Sober Curious Drinker
This sober curious consumer is not necessarily giving up alcohol entirely, but is exploring healthier, more mindful alternatives. This new generation of drinkers still wants exciting cocktail experiences but demands better options when it comes to how much - if any - alcohol is in their cocktail.
Free Spirits
Free Spirits are non-alcoholic expressions of the world’s best-known and most loved spirits.
Instead of alcohol, Free Spirits are infused with mood-lifting, energizing vitamins and botanicals.
Replace traditional spirits 1:1 with Free Spirits. Once opened, freshest taste is within 6 months.
Important to the cocktail experience, Free Spirits mimic the warming ‘burn’ of alcohol on the palate.
Free Spirits can be mixed with traditional spirits to lower the proof of a cocktail. We call this ‘splitting the base’.
Free Spirits give your customers who chose to avoid or reduce alcohol exciting, familiar options and drive incremental revenue for the business.
FREE SPIRITS. THE GOOD SPIRIT OF GREAT COCKTAILS. Learn more at DrinkFreeSpirits.com
THE SPIRIT OF BOURBON
A rich, oaky, caramel-kissed nonalcoholic alternative to a great Kentucky Bourbon is made with natural, functional ingredients to elevate your mood and recharge your body. With an oaky vanilla nose and a smooth, malty, brown sugar palate, the Spirit of Bourbon makes killer Mules, Old Fashioneds or anything you can dream up.
THE SPIRIT OF MILANO
THE SPIRIT OF GIN
Introducing The Spirit of Milano, our most bold and complex expression yet. Inspired by the great Italian aperitivos, The Spirit of Milano is a curiously complex, vibrant, bittersweet non-alcoholic aperitivo with notes of bitter citrus, cinnamon, clove and rhubarb, plus B vitamins to help elevate your mood and recharge your body.
A smooth, bright, non-alcoholic alternative to a Premium Dry Gin is made with natural and functional ingredients to elevate your mood and energize your body. With fresh notes of juniper, citrus, coriander and cardamom The Spirit of Gin is best friends with G&T’s, Negroni’s and any Gin-based cocktail you can think of.
THE SPIRIT OF VERMOUTH ROSSO
Made in the Italian style, The Spirit of Vermouth Rosso has a core characterized by tannins of Pinot Grigio grapes and is fortified with floral, bitter, hoppy wormwood notes, stewed fruit and rich spices like cloves, cinnamon, and marjoram, plus B vitamins to elevate your mood and recharge your body.
THE SPIRIT OF TEQUILA
A fiery, earthy non-alcoholic alternative to Tequila, the Spirit of Tequila is made with natural and functional ingredients to elevate your mood and recharge your body. With a spicy nose and a smoky, agave-forward palate, The Spirit of Tequila is the heart and soul of amazing Margaritas, Palomas and any other tequila-based cocktail you can make.
G REENBAR DI S TILLERY |
HOW COULD WE IMPROVE NON-ALCOHOLIC COCKTAILS?
LAVENDER — Floral + Relaxing
All the flavor. None of the buzz. Enjoy our craft take on the classic bitters & soda with three unique flavors. Excellent with food, as an aperitif or in place of soda. By giving them real depth & complexity.
Like a stroll through a spring garden, this bitters + soda bursts with the tastes and smells of nature in full bloom.
UPCs: Solo 855675002497 | 4pk 855675002480 | Case 10855675002487
EARL GREY — Zesty + Rich
Exotic, complex yet immediately recognizable, this bitters + soda balances bergamot orange, black tea and baking spices.
UPCs: Solo 855675002527 | 4pk 855675002534 | Case 10855675002531
BURNT ORANGE — Juicy + Refreshing
Full of zest & vigor, this bitters + soda tantalizes with the heady flavors of sweet orange, bitter grapefruit and smokey tea.
UPCs: Solo 855675002510 | 4pk 855675002503 |
PACKAGING + UPC/SCC CODES G REENBAR DI S TILLERY |
INGREDIENTS: water, organic botanicals (orange, tea, jasmine, mandarin, burdock, gentian, neroli, petitgrain, clove, star anise, grapefruit, chamomile, california bay, ginger, allspice, cinnamon, rooibos, eucalyptus, lapsang souchong
HOW DO WE MAKE NON-ALCOHOLIC HIGHBALLS THAT TASTE REAL?
All the flavor. None of the buzz. Enjoy our craft take on the classic highballs with three unique flavors. Excellent with food, as an aperitif or in place of soda. By giving them real depth through classic distillation & infusion techniques...then boiling off the alcohol.
UnGin+Tonic — Crisp + Fresh Bright, zesty and dry, Greenbar UnGin+Tonic packs all of the qualities of a freshly-made G&T into a canned cocktail...save for the buzz.
UPCs: Solo 855675002541 | 4pk 855675002558 | Case 10855675002555
UnRum+Cola — Warm + Spicy
With Greenbar UnRum+Cola’s real rum flavors layered with baking spices, fresh citrus and kola nut, skipping the buzz means no compromise.
UPCs: Solo 855675002565 | 4pk 855675002572 | Case 10855675002579
UnSpritz — Lush + Tangy
Floral, fuchsia and fun, this California version of an afternoon
PACKAGING + UPC/SCC CODES G REENBAR DI S TILLERY |
In 1894, the recipe for Amaro Lucano was first created in the family bakery in Pisticci, a small village in the province of Matera. For over 120 years, Lucano has produced quality liqueurs though time tested traditional methods combined with a focus on innovation. From those humble beginnings in Pisticci, where the Amaro is still made to this day, Lucano products are now enjoyed all around the world.
Amaro Lucano Non-Alcoholic is an Amaro that contains less than 0.5% alcohol. It’s made from the same carefully selected, quality herbs as Amaro Lucano.
TASTING NOTE
Amaro Lucano Non-Alcoholic has a delicate orange color. On the nose, there is an immediate triumph of Meditteranean spirit as aromas of myrtle, rosemary and citrus blend with the elegance of camomile. On the palate, there are bitter botanical flavors delicately balanced with sweet and floral notes.
TECHNICAL DATA
ABV: Less than 0.5%
UNIQUE SELLING POINTS
• Non-Alcoholic Amaro from one of the world's largest Amaro brands
• Formula's unique mixability is ideal for a wide variety of non-alcoholic cocktails
• Product made in the same way as regular Amaro Lucano – like a traditional Spirit
• Sustainably produced using 100% recycled materials
Amaro Lucano NA can be used to create 3 types of cocktails:
• Cocktail Replacement - NA version of traditional alcoholic cocktail
• Unique NA Cocktail - Creative cocktail expression without alcohol
• Low ABV Cocktail - Includes alcoholic ingredients at lower level than traditional cocktail
Presenting
• Non-Alcoholic Spirits Category growing aggressively, up + 95.8%
• Consumers seeking alternative beverages for a cocktail experience without alcohol
• Increased consumer interest in healthier lifestyles (Dry January/Sober October)
• Non-alcoholic Amaro from one of the world’s largest Amaro brands
• Formula’s unique mixability ideal for a wide variety of flavorful non-alcoholic cocktails
• Product sustainably produced using 100% recycled materials
Notes of pink lady apples, maraschino cherries, blood orange, strawberry. Delicately sweet, refreshing acidity, round finish.
Parmigiano Reggiano, lamb vindaloo, Korean BBQ, raspberry macaron
Shelf Life 24 months 24 months 24 months 24 months
Grand
Rosé Dolce
Friuli and Abruzzo Friuli and Abruzzo
We created Proxies for when you want something to drink but you’re not drinking. By blending wine grapes, fruits, teas, spices, and complex ferments, Proxies go way beyond the grape to capture everything that makes wine a great pairing with food—acidity, body, and tannin—without the alcohol.
Blanc Slate
Crisp & Zesty White
Lively and refreshing with zesty citrus and stone fruit to start and a hint of chili on the nish.
Pink
Salt
Light & Fresh Rosé
Fresh fruit spiked with citrus, Sichuan peppercorn, and sea salt for a new take on rosé.
Shelf Life
Still Proxies have an 18-month shelf life and can be kept in the fridge for 7 days after opening. Sparkling Proxies have a 12-month shelf life and can be kept in the fridge for three days after opening.
Red
Clay Tart & Juicy Red
Juicy, yet captivatingly complex. Tart, tannic, and medium-bodied, with a warm lingering nish.
Red Ember
Rich & Spicy Red NON-ALCOHOLIC WINE ALTERNATIVE
Poured at
Gold Crush
Bright & Elegant
Sparkling White
Layers of dark fruit and rich co ee are bolstered by a ery nish of black pepper and cayenne.
Bottle Size & Specs
750ml Bottles in 12pk cases.
Case dimensions (in): 14.82x11.07*12.06
Pallet configuration/dimensions:
4 layers of 10, 48x40x56, 1500 lbs
Can Size & Specs
250ml Cans in 24pk trays.
Tray dimensions (in): 12.09x8.06x5.28
Pallet configuration/dimensions:
7 layers of 15, 48x40x54 (in), 1575 lbs
Bright bubbles balance ripe peach, fragrant yuzu, and a hint of fennel on the nish.
Proxies Cans
Crisp & Crushable Sparkling Rosé
This e ervescent blend of Riesling and red fruit is the rosé you actually can—and want to—drink all year long.
Plant-Based. Gluten-Free. Hangover-Free.
@drinkproxies drinkproxies.com
(Nielsen)
Botanical Alchemy
Three Spirit brings forward the best of what people have learned to love about alcohol - the rituals, complex flavors, and altering effects.
We create non-alcoholic drinks that make every moment more enjoyable, more intense, more blissful.
Drinks to suit your mood. Whether you want to socialize, celebrate or chill.
Simple to mix, delicious on the rocks, and amazing in classic & modern cocktails.
The data has been consistent across multiple channels:
Consumers are seeking products and experiences that help them unwind, switch off, get a lift & shift moods, and ultimately to feel better.
Market Sizes 2024
Experiences &
Three Spirit in the USA
Our portfolio - Spirits
Botanical Elixirs
Alchemy & Efficacy
• Our processes are complex, delicate and take time - maceration, fermentation, distillation, reverse osmosis, freeze-drying, ultrasonic extraction - you name it, we’re harnessing it.
• We are focused on maximizing the functional potency of our drinks, carefully extracting the active compounds from the highest grade, ethically sourced plants we can get our hands on.
• We invest in scientific research and have pier reviewed published studies.
What are Adaptogens and Nootropics?
Adaptogens
Adaptogens are plants with active compounds that can regulate cortisol, our stress hormone. This acts as a lever to help our bodies and minds find a state of balance where stress and energy levels are at their optimum
• Kin Euphorics, Bonbuz, Aplos, Pathfinder, De Soi
Natural - "Social Tonics"
In Natural Grocery we see consistent velocity when positioned in "Social Tonics" sets with adaptogenic and functional beverages. Placement here amplifies our occasion-rooted ethos and serves as a point of discovery outside of non-alc alone.
As buying behavior evolves consumers are increasingly looking to alcohol retailers to find non-alc offerings. We distinguish ourselves at shelf by calling out our functional benefits, offering consumers more than just spirit replacement.
HOW WE SHOW UP ON MENU
For success in any on-premise account, branded menu placement is imperative: ideally we want to call out the functionality of our drinks with a “Mood Enhancer” section within the non-alc menu.
Function-oriented
Michigan On/Off Premise Landscape:
The final word - The future is functional
Botanical Alchemy
Created by bartenders & plant scientists
Award-winning flavor Rooted in occasion Wellness credentials
The Third Way
Over 40 awards, including IWSC & Drinks
International Top 5 Best Trending
People drink for feeling and flavor - our drinks are packed full of benefits and wellness oriented ingredients
We have a drink for every mood and every moment. Three Spirit Botanical Elixirs work in best-selling classic NA cocktails
Functional drinks can be incremental to a stale mocktail menu
Our ambition is to provide the world with the same loved, beautiful, time-tested and complex adult flavours of a quality spirit but in an entirely non-alcoholic, guilt-free format.
The name is inspired by the world’s greatest mimic, the Australian Lyrebird. The Lyrebird is capable of mimicking all kinds of sounds, even the ring of a mobile phone.
BOUQUET: lightly coloured, alluring, lifted lime with notes of fresh peach, appealing floral and musk tones
PALATE: classic green apple tartness followed by a soft richness of pear, peach and red apple on the palate, chalky fine acids are present on the palate
BOUQUET: fresh roasted coffee, burnt caramel and vanilla with hints of dark chocolate, fig and blueberries
PALATE: high notes of espresso, spice, caramel and toasted nuts enhanced by a classic vanilla finish
BOUQUET: distinct and complex aromas od lemon, agave, chamomile with subtle notes of saline, pine and earthy tones
PALATE: rich mouthful of flavours with expressions of citrus, roasted agave and rounded off with a light, peppery finish
BOUQUET: rich and mellow with salted caramel, molasses, maple and vanilla
PALATE: notes of toffee, fudge and fig help to deliver a full flavoured spirit with a long finish
BOUQUET: classic scents of sweet and bitter orange with subtle hints of jaffa and mint
PALATE: fresh, sweet orange, wonderful aromatics and a generous soft finish
BOUQUET: rich scents of almon kernel, marzipan and maraschino Some caramel adds complexity
PALATE: almond on the palate with hints of tanginess and spice
Notes of nutty vanilla complete a long generous almond finish
BOUQUET: rich scents of orange blossom, lime, jasmine, juniper and mint
PALATE: juniper, citrus and pepperberry deliver a generous, dry finish
BOUQUET: rich scents of raspberry, strawberry & red currant with a hint of rosehip
PALATE: instantly floral with notes of rose, cherry, red berry and blackberry followed by a generously gin focused finish
BOUQUET: rye, vanilla, charred oak and scents of sweet spice are both pleasant and alluring
PALATE: vanilla, toasted nuts and gentle spices offer a smooth and mellow finish
BOUQUET: classic blood orange, morello cherry and a herbal, citrus pith lift creates complexity
PALATE: rich mouthful of flavours with blood orange and red citrus taking the lead
BOUQUET: balance with hints of cedar, grain, almonds and vanilla Soft scents of sea spray and lightly charred oak complete the appeal
PALATE: lovely, deep flavours of toffee, spiced oak and nutty grains with a firm, dry finish
BOUQUET: citrus, almond and exotic vanilla with dried fruit enhanced by savoury, saffron like elements
PALATE: blood orange and rose take the lead followed by savoury red fruits, citrus pith and cacao
BOUQUET: a rich and unique mix of aromas including rhubarb, mandarin, lifted with herbal edges and soft bitterness
PALATE: the bittersweet flavours of citrus and rhubarb perfectly fused as a dry and deliciously refreshing finish
BOUQUET: lassic oak, sugar cane, toasted and citrus
PALATE: oak and sugar cane provide the platform for the marzipan, orange and coconut to shine, rounded off with a light, peppery finish
lyre’s classico grande
lyre’s coffee originale
lyre’s orange sec
lyre’s dark cane spirit
lyre’s agave blanco spirit
lyre’s pink london spirit
lyre’s amaretti
lyre’s dry london spirit
lyre’s traditional reserve
lyre’s italian orange
lyre’s american malt
lyre’s white cane spirit
lyre’s aperitif rosso
lyre’s italian spritz
lyre’s amalfi spritz
BOUQUET: the classic Spritz, evoking notes of bittersweet orange and Meditteranean refreshment
TO SERVE: this rather tasty tipple is ready to sip, simply chill & cin-cin! For a more decadent drop, decant contents into a chilled, ice filled glass Top with a slice of orange, or perhaps even an olive for a more savoury sip
lyre’s dark ‘n spicy
BOUQUET: appealing aromas of young giner, ginger beer and lime zest compliment the combination of Lyre’s Dark Cane & Spiced Cane Non-Alcoholic Spiritz effortlessly
TO SERVE: this rather tasty tipple is ready to sip, simply chill & cin-cin! For a more decadent drop, decant contents into a highball glass Top with plenty of ice & finish with a zesty lime wheel
lyre’s g&t
BOUQUET: an homage to the classic mix, evoking notes of citrus, juniper and refreshing tonic
TO SERVE: this rather tasty tipple is ready to sip, simply chill & cin-cin! For a more decadent drop, decant the contents into a chilled, ice filled highball glass Top with a slice of ruby grapefruit & a sprig of rosemary
lyre’s classico sparkling
BOUQUET: impossibly crafted, Italian inspired sparkling with a crisp, dry finish
TO SERVE: this rather tasty tipple is ready to sip, simply chill & cin-cin! For a more decadent drop, decant contents into a chilled flute or coupette For a sun kissed Lyre’s Amalfi Spritz, mix with Lyre’s Italian Spritz, soda and a slice of orange
lyre’s margarita
BOUQUET: bold and savory notes of citrus and pepper from the Agave Blanco, the freshness of lime and tropical orange scents of the Orange Sec
TO SERVE: this rather tasty tipple is ready to sip, simply chill & cin-cin! For a more decadent drop, pour into a salt-rimmed glass with ice and garnish with lime wedge
Every Lyre’s spirit looks, tastes and sashays around the palate just like the original. And yet, the absence of giggle juice enables revelers to remain clear-headed, of good cheer and in fine fettle to pursue whatever tickles their fancy the following day. Lyre’s – the finest range of non-alcoholic classic spirits, sparkling and ready-to-drink beverages the world has ever seen.
Lyre’s amaretti sour
75mL Lyre’s Amaretti
15mL lemon juice
5mL white sugar syrup (1:1)
10mL egg white
3 dashes aromatic bitters
METHOD: rapid shake with ice, strain, fill glass with fresh cubed ice
GLASS: old fashioned
GARNISH: lemon wedge, maraschino cherry
Lyre’s g&t
45mL Lyre’s Dry London Spirit
120mL premium bottled tonic water
1 pink grapefruit slice
3 dashes aromatic bitters
METHOD: add ingredients in glass, stir, fill with ice.
GLASS: highball
GARNISH: rosemary sprig
Lyre’s espresso martini
45mL Lyre’s Coffee Originale
15mL Lyre’s White Cane Spirit
45mL premium cold drip OR fresh espresso
10mL premium vanilla syrup (not vanilla essence)
METHOD: dry shake, 1/2 fill shaker with ice, shake hard briefly, fine strain
GLASS: cocktail coupette
GARNISH: coffee bean float
Lyre’s amalfi spritz
60mL Lyre’s Italian Spritz
60mL Lyres Classico (a homage to prosecco)
30mL Premium bottled soda water
METHOD: add all ingredients in glass, stir, fill with fresh cubed ice.
