Between The Wines January 2024
Hidden Treasures
hidden Treasures Thoughts & observations
Wine, like all other consumer goods, goes though fashions. A dozen years ago, good luck buying or selling rose wines from Provence France. Five years ago, we carried 20 of them and they were mostly on allocation. In the 90’s, Australian wines were one of THE hot categories, by the 2010’s, one would think that Aussie wines had cooties. Today, Aussie wines are still a pretty sleepy category even though the wines have never been better. Happily, we represent two of the best brands and two that still sell very well: Mollydooker and the gorgeous wines of Two Hands.
Founded in late 1999 by two friends—Michael Twelftree & Richard Mintz—their goal was to What's New highlight wines from some of Australia’s most prized growing areas, since at that time brands like Yellowtail, et cetera were making wines that had ‘SE quotation of Australia’ appellations (which the Month: usually meant characterless wines). Of course, they focused “A bottle of wine first on Barossa Valley Shiraz, of contains more philosophy than which there seems to be an all the books in almost limitless supply of the world.” awesome, old-vine sources which produce characterful, singular – Louis Pasteur wines. Two Hands produces several ‘series of wines with different packaging and price points---we carry three of them. But it is the ‘Picture Series’ with gorgeous labels and lyrical names that really deliver and sell very well. Offer things like ‘Angel’s Share’ and ‘Gnarly Dudes’ to your customers and there will be no worries mate.