Seriously Good Chili Bookbook Publicity Plan

PUBLICITY LAUNCH PLAN • 177 best-of chili recipes by award-winning chefs, restaurant owners, social media influencers, Brian Baumgartner, and Office Fans • 50 World Champion Chili Cook-Off winning recipes • Brian’s Seriously Good Chili recipe plus QR codes to his humorous and helpful video instructions 978-1-4971-0201-9 Product Code 02019 $24.99 US / $31.99 CAD 8x10, 252 pages, Hardcover Hidden Spiral

Additional events added as they’re confirmed.

MEDIA EVENTS Morning Broadcasts The TODAY Show on NBC (NYC) - September 14th

Daytime Broadcasts ESPN2 Charlie Rymer Golf Show – TBD KTLA, Los Angeles (affiliated with The CW) - film date TBA

Other Broadcasts NFL’s Good Morning Football – Thursday, September 15th Talk Shop Live - Monday, August 22nd @8pm Access Hollywood on NBC - TBD On Air With Ryan Seacrest ON with Mario Lopez

Podcasts Inside of You with Michael Rosenbaum – in-person in LA The Splendid Table Podcast – TBD

Online Publications Tastemade (Social) Eatingwell USA Today All Recipes

Social Collaborations Joe Vulpis on YouTube - Tuesday, September 13th Nick DiGiovanni on YouTube - Wednesday, September 14th Joshua Weissman

IN-PERSON EVENTS New Jersey DunderCon Saturday, August 6th and Sunday, August 7th @ 7pm at the Meadowlands Convention Center, Seacaucaus, NJ

BOOK SIGNINGS New York City Barnes & Noble Monday, September 12th @ 7pm at the Barnes & Noble, Union Square

The Strand Bookstore Tuesday, September 13th @ 2pm at the Strand Bookstore, New York, NY

Pennsylvania University of Scranton Thursday, September 15th - Time TBD at the University of Scranton (hall location TBD)

Books-a-Million Friday, September 16th @ 6pm at the Books-a-Million, Scranton

Shady Maple Smorgasbord Saturday, September 17th @ 1-3pm at Shady Maple Smorgasbord, East Earl

Michigan Ferris State University - Office Q&A with Brian & Oscar Nunez Wednesday, September 21st @ 7pm at the Ferris State University, Big Rapids

Illinois Southern Illinois University - Office Q&A with Brian & Oscar Nunez Thursday, September 22nd @ 6:30pm at the Southern Illinois University, Carbondale

BOOK SIGNINGS Myrtle Beach - South Carolina The 55th Annual World Championship Chili Cook-Off Brian will be judging the Homestyle Chili Category and awarding prizes to the competition winners. Fox Chapel Publishing is partnering with Bush’s Beans and the International Chili Society to sponsor this book signing event.

Saturday, September 24th @ 2-4pm at the WCCC in Myrtle Beach, partnering with Bush’s Beans

Barnes & Noble Sunday, September 25th @ 12:30pm at the Barnes & Noble, Myrtle Beach

Check out the rave reviews of Seriously Good Chili Cookbook!

Brian’s eye (and taste buds) for great chili is absolutely top notch. In fact, we will let him judge ANY day in ANY category he wants at our annual World Championship Chili Cookoff! (We just won’t let him carry any of the dishes during the turn-in process!!!)

- Mike McCloud, President of The International Chili Society, The Chili Commissioner

A celebratory bonanza of recipes, history and fun facts that will appeal to both the newbie and the aficionado, the Seriously Good Chili Cookbook is a must-have for any chili enthusiast.

Covering all the styles and sourced from regular folks, chefs and awardwinners, this book will become a well-worn, beloved favorite for anyone obsessed with this classic comfort food.

When the weather turns chilly, Brian Baumgartner’s Seriously Good Chili Cookbook Is your go-to cookbook to find the melting pot of flavors that chili brings to your dinner table.

- Anne Braly, food columnist, Chattanooga Times Free Press

Who doesn’t love chili? The variety that you will find in this collection will have you wanting to make chili every day. I highly recommend that you grab this cookbook. And not just for yourself but for all your friends too!

- Kim Wilcox, author of Great Book of Grilled Cheese

- Tara Cox, Executive Managing Editor, Rachael Ray In Season Magazine

903 Square Street • Mount Joy, PA 17552 • 1-800-457-9112 Sales@FoxChapelPublishing.com • www.FoxChapelB2B.com

Calling all chili lovers! This is a book you need to master all things chili! It’s packed full of chili recipes of all kinds, from black bean chili to turkey chili, green chili, beef chili, you name it! I seriously can’t wait to make my next big pot of chili. I promise not to drop it!

- Mike Hultquist, creator of ChiliPepperMadness.com, author of The Spicy Food Lovers’ Cookbook

Who doesn’t love a chili collection curated by the king of chili himself?

This is the new bible on chili, with recipes for every style and diet and with heartwarming anecdotes from The Office’s famous chili scene. It’s ideal for any chili lover or The Office fan (and we count ourselves as both!).

- Sonja and Alex Overhiser, Founders of ACoupleCooks.com, cookbook authors, and contributors to The Washington Post