Buyer Brand Book 2018
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what are glossy pops? the brand about us Fash - huns product charming & hanging packaging pos
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influencers campaigns our blog social digital events & festivals brand collabs come see us sales and marketing contacts
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WHAT are GLOSSY POPS?
lip gloss lip balm
become the gloss boss with our own must-have lip gloss. Flip open the top of the Glossy Pop to smooth on our exclusively formulated ORGANIC lip balm and feel the cool as you chill. Then unscrew the handle and up that sass by swiping on our must-have lip gloss to become the GLOSS BOSS.
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Why just kill the game when you can slay them all? Straight outta NYC, Glossy Pops are the killer combo you need. Your new makeup BFF combines a staple lip balm with sassy lip gloss. As beauty’s freshest face Glossy Pops are on course to be the next major cosmetics trend with its exclusive patented lip balm and gloss combination. Shaped like a lollipop, Glossy Pops are here to seriously sweeten your daily routine. Flip open the top of the Glossy Pop to swipe on our exclusively formulated organic lip balm to guarantee the cool as you chill, and then up the sass by unscrewing the handle to become the gloss boss with our own must-have lip gloss - available in a large variety of flavours to satisfy your (very good) taste.
the brand gloss is boss 6
Be the first word on anyone’s hi-shine lips with beauty and fashion’s need-to-know name: Glossy Pops. Keep your Instagram followers sweet and show them your fashion credentials as Glossy Pops are shaped like a retro lollipop: the perfect accessory that will guarantee the likes. Forget arm candy, we’re all about the lips. Glossy Pops are more than a classic, with limited edition packaging available tying into the season’s key trends. You won’t want to miss out, with our collectible editions ensuring repeat purchasers. Be your own trendsetter, and start with the key accessory: Glossy Pops.
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about us Glossy Pops came straight from fashion’s capital: New York. A seasoned accessories designer and entrepreneur treated her daughters to lollipops and knew that this was the next sort of sweet treat their makeup collection needed. This exciting thought led her to start developing GLOSSY POPS. Taking her idea to her husband, who has spent 20 years as an international award-winning leader in custom marketing and branding solutions with clients such as Desigual, Calvin Klein and Converse, they knew they were the perfect husband and wife duo to launch such an innovative design concept.
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fash-huns Every babe needs Glossy Pops in her makeup bag, and we’re gonna make sure she needs new every season. Glossy Pops is seriously collectible: with different flavours and new limited edition packaging to reflect seasonal fashion trends as they happen. We took chrome from the runway and made it our own with a chrome logo lollipop top, metal chrome handle, matching gemstone and logo charms and a beaded metal chain. Forget “it bags,” Glossy Pops are the accessory you want to be seen with.
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lip gloss / lip balm
sweet yo’ self PRICING
product
UNITED STATES Wholesale $ 7.27 RSP $16.00
LIP BALM Color Soft Color (per design) Flavor Vanilla
EUROPE Wholesale RSP
LIP GLOSS Color Clear Flavor Vanilla
€ 6.36 €14.00
UNITED KINGDOM Wholesale £ 5.45 RSP £12.00
packaging
container HEAD Colored (solid)
White blister
STICK Rhinestone sticker
styles
CHARM According design
5 PCS 10
lip gloss / lip balm
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i believe in unicorns
lollipop in lalaland
very strawberry donut
cotton candy queen
hey cupcake
sweet yo’ self
Sweet yo’ self. They say that sweets are bad for you, but we know that there’s nothing better.
lip gloss / lip balm
TGIFRUiTY PRICING
product
UNITED STATES Wholesale $ 7.27 RSP $16.00
LIP BALM Color Soft Color (various) Flavor Matching design
EUROPE Wholesale RSP
LIP GLOSS Color Clear Flavor Matching design
€ 6.36 €14.00
UNITED KINGDOM Wholesale £ 5.45 RSP £12.00
packaging
container HEAD Colored (solid)
White blister
STICK Rhinestone sticker
styles
CHARM According design
5 PCS 12
lip gloss / lip balm
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i like you cherry much
peach life
what’s up watermelon
#selfie strawberry
b-a-n-a-n-a-s
TGIFRUiTY
Fresh faced and seriously sassy. Why just get one of your five a day when our Fresh Fruits collection is so damn tasty?
lip gloss / lip balm
cheers! PRICING
product
UNITED STATES Wholesale $ 8.18 RSP $18.00
LIP BALM Color Clear Flavor Matching design
EUROPE Wholesale RSP
LIP GLOSS Color Clear Flavor Matching design
€ 7.27 €16.00
UNITED KINGDOM Wholesale £ 6.36 RSP £14.00
packaging
container HEAD Colored (solid)
Black box
STICK Colored clear
styles
CHARM According design
3 PCS 14
lip gloss / lip balm
cheers!
muchas margaritas
rosé all day
champagne mami
Feelin’ thirsty? We got ya. Bring your own lip gloss, and we can guarantee you’ll be feeling fresh tomorrow.
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lip gloss / lip balm
festival fever PRICING
product
UNITED STATES Wholesale $ 8.18 RSP $18.00
LIP BALM Color Hologram Flavor Floral scent
EUROPE Wholesale RSP
LIP GLOSS Color Hologram Flavor Floral scent
€ 7.27 €16.00
UNITED KINGDOM Wholesale £ 6.36 RSP £14.00
packaging Hologram box
container HEAD Colored metalic STICK Hologram sticker
styles 3 PCS 16
lip gloss / lip balm
very berry
roller girl raspberry
eye love music
festival fever
Peace out, winter. Break out your floral kimono and crocheted bra top – festival season is here! Be seen with a Glossy Pop and you’ll end up on the Best Dressed List with Gigi and Kendall.
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lip gloss / lip balm
HOLIDAZE PRICING
product
UNITED STATES Wholesale $ 8.18 RSP $18.00
LIP BALM Color Hologram Flavor Floral scent
EUROPE Wholesale RSP
LIP GLOSS Color Hologram Flavor Floral scent
€ 7.27 €16.00
UNITED KINGDOM Wholesale £ 6.36 RSP £14.00
packaging Hologram box
container HEAD Colored metalic STICK Hologram sticker
styles 3 PCS 18
lip gloss / lip balm
think pink grapefruit
blue skies fruit punch
bae blue raspberry
HOLIDAZE
Ticket to Miami? Check. Super cute new swimsuit? Check. Don’t forget to pack a Glossy Pop to cause extreme vacay envy.
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lip gloss / lipstick
grl pwr PRICING
product
UNITED STATES Wholesale $10.00 RSP $22.00
LIPSTICK Color Flavor
EUROPE Wholesale RSP
LIP GLOSS Color Clear glittered Flavor Floral scent
€ 9.00 €20.00
UNITED KINGDOM Wholesale £ 8.18 RSP £18.00
packaging Black box
Colored glitter Floral scent
container HEAD Chrome glittered STICK Glitter sticker
styles 8 PCS
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lip gloss / lipstick
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goaldigger golden caramel
pwrfl passionfruit
pomegranate princess
black velvet cake
cheeky cherry cheesecake
grl pwr
Who runs the world? Girls. Make your own history (err, herstory) with your Glossy Pop by your side.
lip gloss / lipstick
grl pwr
Who runs the world? Girls. Make your own history (err, herstory) with your Glossy Pop by your side.
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lip liner / lipstick
chrome PRICING
product
UNITED STATES Wholesale $11.36 RSP $25.00
LIPSTICK Color Flavor
EUROPE Wholesale RSP
LIP LINER Color Various Flavor -
€10.00 €22.00
UNITED KINGDOM Wholesale £ 9.09 RSP £20.00
packaging
Various Floral Scent
container HEAD Silver chrome
Black box
STICK Silver chrome
styles
NECKLESS Optional
10 PCS 23
lip liner / lipstick
chrome
Game of chrome. Reflect on your makeup choices and go for gold in this season’s hottest metallic trend.
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lip liner / lipstick
leather PRICING
product
UNITED STATES Wholesale $11.36 RSP $25.00
LIPSTICK Color Flavor
EUROPE Wholesale RSP
LIP LINER Color Various Flavor -
€10.00 €22.00
UNITED KINGDOM Wholesale £ 9.09 RSP £20.00
packaging
Colored mate Floral Scent
container HEAD Rubberized mate
Black box
STICK Leather sticker
styles
NECKLESS Optional
3 PCS 25
lip liner / lipstick
red
noir
pink
leather
Lose control for leather in our sassiest collection yet. Warning: using Glossy Pops may result in being a badass babe.
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CHARMING & hanging Your Glossy Pop is way too cute to be hidden in your makeup bag. Our take of beauty as an accessory means adding a chic charm to express each Glossy Pop flavor, perfect for selfies. We also added a high fashion metal chain, perfect to wear at festivals. Now you can reapply your gloss while lookin’ like a boss.
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our packaging
Open up, babe. Forget junk mail, you’re not gonna be able to wait for this package.
half box
blister
Glossy Pops is more than just a must-have. User experience starts with the packaging: which is hella cute – and hella instagrammable. Think pink, holographic, chrome and glitter. You can guarantee they’ll double tap on this upload.
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POS
3. 2.
FREE STANDING DISPLAYS 1. Short Free Standing Display, double sided with medium prop. Capacity: 312 pcs
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2. Tall Free Standing Display, double sided with large prop. Capacity: 320 pcs 3. Wall Unit, one sided with “Try me” section. Capacity: 200 pcs
With 192 units order we will provide standard branded floor display. With 384 units order we will provide custom branded floor display. 29
POS
2. 1.
COUNTER TOP DISPLAYS 1. Counter Top Display, one sided with small prop. Capacity: 40 pcs 2. Counter Top Display, double sided with small prop. Capacity: 80 pcs
With 48 units order we will provide standard branded counter display. With 96 units order we will provide custom branded counter display. 30
Importance of influencers We know Glossy Pops is sweet, but we’re gonna spread the word and make this brand global quick by harnessing the power of online social media influencers. These internet natives have built themselves a following based on their early adoption and trust, and their audiences are more than happy to buy into their lifestyle – or, at least, give the brands they love a follow. We will be very selective in which influencers we choose to work with. We’ll make sure that every single one is a leader, not a follower, is smashing the game in their own field, and embodies our brand philosophy. Influencers are key to the Glossy Pops marketing strategy as they will drive growth, strengthen the brand, reach new customers and drive brand awareness. With a mix of gifted product, sponsored posts, campaigns, content creation and social activation all housed under the Glossy Pops hashtag, we’re gonna be the name (and gloss) on everyone’s lips.
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Glossy Pops Campaigns Stop scrolling, cuz Glossy Pops is gonna capture your attention. We’re bright, sweet, and seriously want you to be part of our gang. Our campaigns are tongue in cheek and reference nostalgic toys and feature real babes whose makeup bags you wanna raid. Forget minimal: we’re here to stand out and be noticed.
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OUR BLOG
Glossy Pops doesn’t just follow trends, we make them. As an authority on all things fashion and beauty, our brand blog will be a goto for all millennials looking to know what’s hot, whether they’re devoted Glossy Pops fans or they’ve found us through Google (as our blog will be fully SEO optimised, duh). As editors, we’ll build a hub of credible, informative and authoritative content to engage and inspire our customers to purchase. By tapping into what they love, they’ll want to tap into Glossy Pops.
Our main topics Will include: Beauty / Style / Celebs / Music / Culture 33
If it’s not on instagram, not interested. Our customer spends up to 5.4 hours a day using social media, and checks her phone up to 43 times a day. We’re gonna market direct to her from her phone via social media. By using Instagram, Facebook, Twitter, Pinterest, Youtube and Snapchat we’ll be talking directly to our customer and opening up a two-way conversation: she will be able to comment on our posts, share them with friends, and upload her own content interacting directly with the brand Our social media channels will always underline our core values.
The fastest growing platform for fashion and beauty brands, we’ll establish ourselves as the coolest hashtag that you’ve gotta use if you wanna get the likes
We’re done with boring. Fill your feed with seriously sassy ‘spo you’ll wanna share.
Join the conversation and get to know the babes who are loving Glossy Pops. This is where you’ll hear what’s going on first.
IMPORTANCE OF SOCIAL
We’re gonna be sharing the best of beauty and fashion here: consider this your one stop shop for all things you need to know.
YouTube
We show you how to use your Glossy Pops in ways you never thought possible, and how we’re styling this season’s it accessory.
Snapchat
Go behind the scenes of your fave brand as Snapchat is your way into GPHQ. Expect to see takeovers from your fave influencers showing you how they style Glossy Pops.
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events & festivals We will be at Fashion week in London, New York and Paris and at festivals all around the globe. Look out for us kicking the season off at Coachella!!! 36
brand collabs we’re always looking to work with like-minded companies. Cuz sharing is caring. By working with established brands, we can expose ourselves to their loyal following, while also aligning ourselves with the brands we feel strongly encapsulate all things Glossy Pops. 37
COME SEE US AT
professional beauty / london
philbeauty / manila
beauty dusseldorf / dusseldorf
Pure London
cosmoprof / bologna
International Beauty Show (IBS) - NYC
Feb 25-26 2018
March 9 - 11 2018
March 16 - 19 2018
May 30 - June 2018
Feb 2018
March 2018
beauty eurasia / instanbul April 14 -18 2018
Makeup Show New York
cosmobeaute asia / vietnam
baby & kids expo / tokyo
beautyworld japan / tokyo
cosmoprof north america / las vegas
May 2018
April 19 - 21 2018*
July 4 - 6 2018
May 14 - 16 2018
July 29 - 31 2018
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Sales and Marketing Contacts North and South America sales; Sarah Starewicz
VP, Sales & Business Development | Glossy Pops LLC P: +1 212.268.8880 A: 493 Johnson Ave, Unit B, Bohemia, NY 11716
UK and Europe sales and marketing Emily Frazer
Chief Marketing Officer | Glossy Pops LLC P: 07970103139 A: The Loft, 22 Lever Street, Northern Quarter, Manchester, M1 1EA
Head Offices and Showrooms; NEW YORK – 493 (unit B) Johnson Ave, Bohemia, NY 11716
O.631.589.0436
BARCELONA - Can Casablancas, C/Valles 3,08192 Sant Quirze Del Valles, Barcelona, Spain P.34.655.859.009 MANCHESTER - The Loft, 22 Lever Street, Northern Quarter, Manchester, M1 1EA
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