Media-kit 2011
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The Suburban Realty w w w.zagorod.com.ua
Mission of the Journal The journal “Zagorodnaya Nedvizhimost” is published from November 2005 and is considered to be the carrier and the guide of life culture in the country. On the pages of the edition you can see the competent and exclusive information about the real estate market, the last technologies in the sphere of building, security, transport, energy, spare time management and organization of ecological life space. “Zagorodnaya Nedvizhimost” is the magazine for successful and active people which find themselves in constant movement and never rest on their laurels. It is designed as a pass to a VIP club of owners of the real estate out-of-town.
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Target Audience The readers of “Zagorodnaya Nedvizhimost” are wellto-do citizens of Ukraine and foreigners with their families, possessing minimum $1 million of assets, taking interest in the tendencies in the Ukrainian market of suburban immovable property estate and the life in the corresponding subculture. Men form the majority of the magazine’s audience. Our readers’ age makes 30-60 years old. They are possessors of their own business, top managers of the biggest companies, top-ranking government officials.
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Cover Space and freedom are of primary importance. The magazine’s cover concept is designed to reflect one of the key values embodied in the suburban realty possession – the life built on the basis of the freedom of choice in the unlimited area. The sense of freedom and boundless personal space is one of the main factors leading people to the conscious choice of the country life style as dominating aspect and giving people the idea of buying house and grounds instead of flats which can be even of high quality and rather expensive but never spacious enough to feel absolutely free. That is why, beginning from the cover, you get the impression of deepening into the habitual area of personal freedom or you feel the desire to look into this world and try it on.
Cover Photo Requirements The pictures should be saturated with positive emotions and excite the reader’s vivid interest. Placement of sketches, collages, portraits on the cover is not planned. Key ideas of the cover: attractive object; original detail; sensational view; unusual accessory. The cover object should not exceed 40% of the cover’s area. 25% of the cover’s area: a logo and ordering information. 35% of the cover’s area: the space like the sky, the see, the forest or the meadow.
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Rubricator The Monitor
This is the main subject heading about events. Here you can read about the news of the country real estate and striking events in different spheres of living and high life as well.
The Direct Speech
The column is designed for publication of significant persons’ private opinion, who meet the level of the journal’s audience. The subject area of the column crosses the themes of the central articles of the issue.
The Trend
The main purpose of this column is to reflect current and perspective tendencies in the market of the suburban realty, in building and adjacent spheres.
The Human Environment
The aim of the subject heading is to show the trends in architecture, interior and landscape design, furniture, environmentally appropriate technologies, alternative energy and etc. The articles of the column direct readers’ attention to the emotional constituent of phenomena, they explain how the depicted object can improve its owner’s life quality.
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Rubricator The Quality of Life
Here we tell about various kinds of the country leisure-time.
By the Fireside
The articles of this section are devoted to exclusive automobiles, extraordinary accessories, brand stories, social phenomena, biographies of historical figures and so on. Here you can also find small talks with interesting and important persons.
The Point on the Map
The compositions of the column are an emotional guide with descriptions of five-star hotels, prices and the most thrilling sights and etc.
The Calendar
The review of the events in Ukraine and abroad which are most attractive for the magazine’s target audience: concerts, exhibitions, shows, performances, new productions, presentations, fashion parades.
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Technical Requirements The magazine is published 8 times a year, each issue makes 12 500 printed copies. Number of pages: from 64 pages (including the cover) – the conceptual part; 16 pages (8 spreads) and more – advertisements; up to 32 pages – illustrated catalogue. Format: 230 х 278 mm. Paper: mat surface, density 115 g/m2. On the cover the printing with the fifth paint type (silver) is used.
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Ads and Photos The main principle of the magazine illustration is photos of high artistic merit. The objects should be foreshortened in such a way that you can feel the great space, ecological purity and the grace of architecture lines. Good photo variants of houses can be realized in the evening or in the night when rich electric lighting gives the building more advantageous view. If you take photos of people you should use special light effects, expensive entourage or create vivid emotional photos which uncover human character in everyday life.
Advertising Layout Requirements The journal “Zagorodnaya Nedvizhimost” is a media product of premium quality, and the advertisements placed on its pages always meet its positioning. In the magazine we place only image advertising layouts of premium brands. The models are accepted just for 1/1 page and a spread (an exception makes the “Catalogue” section). The journal does not allow placing ads of poor design on its pages. Poor advertising works are those with the defective composition, with too many fonts or unreasonably big text, unsuccessful color or style solution, unprofessional nesting or amateur shooting.
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+ 5 mm for the edge =
240х288
The Size of Advertising Layouts A Page After-cut format of a layout: 230 х 278 mm. Cut allowance: 5 mm for each side. Final size of the given layout: 240 х 288 mm. You should take into account that in the joint spot (that is the binding edge) you lose up to 5 mm. We recommend you not to place important textual and graphical components nearer than 8-10 mm to the edge of the after-cut format. Thus, when you place the model on a page you avoid undesirable closeness of the elements to the borders. A Spread After-cut format of a layout: 460 х 278 mm. Cut allowance: 5 mm for each side. Final size of the given layout: 470 х 288 mm. A Half-Page At the end of the “Object Catalogue” you can place your layouts on one half of a page. The size of the given layout: 210 х 125 mm.
Layout Technical Requirements Advertising layouts are accepted in two variants: TIF without compression, 300 dpi, CMYK; Adobe Illustrator EPS, CMYK. Bitmapped images should be embedded into a file and have CMYK color model. Fonts should be converted to a vector format. Files in other formats are not accepted.
page 230х278
spread 460х278
+ 5 mm for the edge =
470х288
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Price List Advertising Layout Ad Type The cover The 3d cover The 4th cover (back of the magazine) The 1st spread The 2nd spread The 3d spread A spread in the “Monitor Object” column A page in the “Monitor Object” column A page 3D visualization of a cottage town (for a spread)
Placement of Advertisements in the “Object Catalogue” Size (mm) * - 230 х 278 230 х 278 460 х 278 460 х 278 460 х 278 - - 230 х 278 -
Price ** negotiated price 2 500 USD 4 000 USD 4000 USD 3200 USD 2800 USD 1500 USD 800 USD 1500 USD 2500 USD
Price for 1 Price for 2 Discount Ad Type Photo Text publication publications for real estate agencies and advertising agencies: 20%
1/4 page ad
1 photo 3 photos
500 signs 300 UAH 500 UAH 400 signs
200 UAH
1/2 page ad
2 photos 4 photos
800 signs 500 UAH 900 UAH 600 signs
400 UAH
1 page ad
4 photos 6 photos
1 000 signs 500 signs
800 UAH
1000 UAH
1800 UAH
Textual Information Ad Type Text PR article on 2 spreads up to 7000 signs Informational article on 2 spreads up to 7000 signs Column “The Direct Speech” 1000 signs News on 1 page (column “The Monitor”) 1500 signs News on 1/2 page (column “The Monitor”) 1000 signs
Price ** 3000 USD 1500 USD 1500 USD 700 USD 400 USD
* The after-cut format is specified. ** Payment is realized by means of the national currency. 1 USD = 8 UAH
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Distribution In restaurants of the network “Kozyrnaya Karta” Kazbek Dejavu Karavan Picasso Da Vinci Nobu Pena Khutorok Khinkali Kazachok Mambo Veranda Miami-blues Non-stop Cirtaki Kuvshin Nirvana Ani China White Bocconcino
In restaurants of the network “Nasha Karta” Richelieu Velyur Safe Turgeneff Aprel
In restaurants of the network “Carte Blanche” Marocana Kureni Decadence Concord La Casa del Habano
In restaurants of the network “Pees Boy Club” Le Cosmopolite Belle Vue
Other Kyiv restaurants Opanas Pervak Tampopo Atsumari Monaco Tokyo Egoist
In suburban complexes Liubov i Golod Knyazhiy Dvir Partisan Kozatskyi Stan Grand Admiral Club Gorniy Ruchey Restograd “Imperia” Duhmiana Pich Trypillya Gudini Gostiny Dvor 1812 Bakinskiy Bulvar Bon Voyage Dva Bobra Kazachok Kidev
Additionally Official delegations hall of the airport “Borispol” Business aviation centre (on board the plane) Sports club “The 5th Element” Bentley automobile sales centre Aston Martin automobile sales centre Kiev Golf Center Sales department of the cottage town “Zoloche” Luxery cleaning studios “Oskar” Dental clinic «Prisma» Bakkara Art-hotel
In trade shops Megamarket Ashan Furshet Billa Metro Silpo m e d i a - k i t | pa g e 1 1
Contacts EDITORIAL OFFICE “Zagorodnaya Nedvizhimost� 02068, Ukraine, Kyiv, Drahomanova, 1M Phone / Fax: +3 8 (044) 207-90-95 E-Mail: info@zagorod.com.ua www.zagorod.com.ua chief editor: art director: advertising department: distribution:
Valeriy Zakharov glavred@zagorod.com.ua Alexander Borisiuk design@zagorod.com.ua Irina Shustrova advert@zagorod.com.ua Olesya Divnich distrib@zagorod.com.ua