Brading & Graphic Design
Hello! My name is Gloria Armenteros.
I’m a dominican designer based in Spain graduated from the Degree in Design at the University of Navarra with an specialization in Service that has a broad experience in branding and graphic design.
created throughout my work experiences either in Ogilvy, Plat Institute, Prida Studio or others.
Here you’ll be able to see some of my work focused on brand development and my graphic skills. Most of this work has been
My curiosity has allowed me to continue to explore and transfer the latest technologies to my work life.
Thank you so much for your attention!
De mi para mí
Development and positioning of product (and its graphic line) for the psychologist Paulina Prida (@psic.paulinaprida) in the creation and sale of an object to support the recovery of their patients with TCA.
I was in charge of the creation of the brand, its graphic line, illustration style, the development of the cards and the packaging that contains them.
Casa Caliope
Development and positioning of brand and collaterals for an online library. They sell AngloSaxon books in a Spanishspeaking country.
I created the branding inspired on ornamentation and the classic drop cap. Alongside my boss we defined their ecommerce positioning.
Sylogi
Branding for a corporate startup. Related to the legal department of debts. With their branding they wanted to convey seniority and experience as this startup is built by lawyers with 20+ years of experience. But an up to date, honest and trustful method of working.
Colina Centro
Branding and development of all the assets for the newest mall opening on the outskirts of the Santo Domingo city.
Mostly helped with the pattern creation, the colour palette definition, the asset creation for the presentation of the final proposal and creation of posts for social media.
Antara
The creation of the branding and naming for the wellness space “Antara”, a place where children with difficulties at school (due to ADD or hyperactivity) are accompanied to learn tools to help them coexist and cope with day to day life.
We also did market research to understand the competition and case studies of similar and succesful . We translated the brand into products that were in line with it.
Grupo Prida
Created the branding for a company that encompasses several enterprises related to construction services and spaces.
They had a long term vision of growing from 3 companies to 4 and wanted a logo that was adaptable and could show that grow.
Leisure Lounge
El Corte Inglés consulted with service design students. To understand to what extent their premises are inclusive for people with different abilities.
My team made a proposal of “drops” where people can rest, locate what that floor of the store offers and others.
Nanacore
In the world of second hand clothes we (young designers) face a problem: many are reluctant to buy because they don’t see themselves wearing that, or it can be old fashioned, or the condition in which it is is not worth paying for something used but to buy a new one.
That’s why we wanted to offer something irresistible to our clients. We proposed to Madre Coraje for them to create a new line of products inspired by the
CAMP fashion, the concept of decontextualizing products, the irony and exageration. With this we wanted to create garments and products that look a bit more edgy than what we usually associate with second hand clothes.
We presented to Madre Coraje a few pieces of how this new line called “Nanacore” would be like, also the service design and how they would be able to have this line up and running.
Murilia
Murilia is a proposal I made with my partner Constanza Rosell for Tennium, organizers of the Barcelona Open Conde de Godó. Taking place at the Real Club de Tennis de Barcelona, which is located in Pedralbes (a residential and family neighborhood) and is surrounded by several schools, Tennium was interested in integrating children in this tennis Open. Since most of the attendees were adults and parents living in the neighborhood, they wanted to make it an event for all ages.
The proposal “Murilia” wants to use the walls as an advantage instead of covering more square meters of space, it wants to have along the “boulevard” these panels where children can perform the activities. These activities are designed so that a large part requires a companion (family) to create a family dynamic in which together they are entertained and the children learn about tennis and relate it to entertainment.
