ANDREW HARPER 2023 MEDIA KIT
ANDREW HARPER2022 | MEDIA KIT
TABLE CONTENTSOF ABOUT ANDREW HARPER 02 MEMBER DEMOGRAPHICS 04 ANDREW HARPER’S Q CLUB 06 BARTER PROGRAM 07 ANDREW HARPER TRAVEL DIRECTORY 08 TRAVELER MAGAZINE 10 DIRECT OPPORTUNITIESMAIL 12 SPECIAL PROMOTIONOFFER 13 DIGITAL MARKETING 14 EMAIL MARKETING 16 MARKETING PACKAGES 17 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2022
MEMBERSHIP COMMUNITY
ANDREW HARPER’S TRAVEL OFFICE
Andrew Harper’s membership base is a community of likeminded travelers dedicated to seeing the world differently through travel. Our editorial content paired with our professional travel-planning service and our partner communication provides our members with the tools they need to turn aspirational travel into attainable travel.
Our partnerships with world-renowned hotels and travel companies ensure that our members receive the finest experiences and exclusive privileges. The opportunity to market directly to our members is reserved strictly for partners of Andrew Harper.
ABOUT ANDREW HARPER
Opening in 2003, the travel office was born from an overwhelming response to Andrew Harper’s Hideaway Report and the high demand for our informed travel planning services. Having formed longstanding relationships with travel partners around the globe, we pride ourselves on maintaining our reputation as a trustworthy source for the world’s finest travel experiences.
TRAVEL PARTNERS
For over 40 years, Andrew Harper has traveled the world on a mission to uncover one-ofa-kind hideaways and experiences. While a lot has changed since 1979, one thing certainly has not – our unwavering commitment to provide honest, unbiased reviews of the most distinctive hotels and travel experiences in the world. An impassioned community of members thrive on the inspiration and exploration of discovery through Andrew Harper’s trusted voice in an often-unpredictable world of travel.
ANDREW HARPER2022 | MEDIA KIT MEMBER DEMOGRAPHICS $1.1M HOUSEHOLDAVERAGEINCOME AVERAGE NUMBER OF ANNUAL LEISURE TRAVEL DAYS 32 AVERAGETENUREMEMBER 15 YEARS 52 % FEMALE 48%27KMALE 23K 22K
PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2022 WHY PARTNER WITH ANDREW HARPER? Our partners are promoted throughout the year to Andrew Harper’s membership community and see a noticeable increase in production when participating in marketing opportunities with exclusive distribution to Andrew Harper’s database of affluent travelers. RETURN ON INVESTEMENT ANDREW HARPER PARTNERS MAKE UP 81.9% OF TRAVEL OFFICE BOOKINGS ANDREW HARPER PARTNERS HAVE AN AVERAGE BOOKING OF $4,255 ANDREW HARPER PARTNERS HAVE AN AVERAGE DAILY RATE OF $1,235 ANDREW HARPER PARTNERS AVERAGE LENGTH OF STAY IS 3.1 NIGHTS
Andrew Harper’s Q Club is a premier, amenity-driven program available exclusively to Andrew Harper’s travel advisors and its private members-only community. Q Club hotels receive preferred status with Andrew Harper’s Travel Office and increased visibility to Andrew Harper’s audience.
ANDREW HARPER 6 2023 | MEDIA KIT
Eligible Andrew Harper-recommended hotels that participate in the SELECT Hotels & Resorts program may be invited to offer an additional amenity or experience for Q Club. Exclusive experiential benefits that showcase the uniqueness of the destination or the property are ideal.
OF PARTICIPATION
Q Club participation is by invitation only. Compliance with the above criteria does not guarantee inclusion in the program. Hotels are chosen and approved at the discretion of Andrew Harper.
REQUIREMENTS
For example: cultural experiences, local events and attractions, special access opportunities, unique activities or distinctive on-property experiences.
Specific hotels which are not eligible to join SELECT, and with the approval of the SELECT team, may be invited to participate in Q Club providing they do not participate in other consortia programs such as Virtuoso.
Once purchased, barter nights are booked exclusively by Andrew Harper’s Travel Office team to ensure a smooth experience. Members often request additional nights or rooms which are booked at full price.
ANDREW HARPER BARTER PROGRAM
7 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023
These barter packages are promoted in one of our most popular weekly emails and on the highly trafficked auctions webpage. Therefore, the barter option provides additional valued exposure to our partners, above and beyond the marketing itself.
Hotels may have the option to offer room nights, in lieu of cash, in exchange for marketing with Andrew Harper. Barter nights are packaged and sold exclusively to Andrew Harper members via the private, members-only website.
Interested in barter, but not sure what marketing might fit your budget? Simply let us know the number of nights you’re able to offer as a barter exchange, and we will propose a marketing plan customized to your needs. There are great options for every budget. For more information on our barter program, email partners@andrewharper.com.
*Barter value is double the cash price of the selected marketing opportunity and requires an 18-month validity, along with the inclusion of your SELECT benefits or Partner Amenity Program benefits. These benefits are factored into the barter value. Barter options may also be approved for non-hotel partners. Barter agreements allow for blackout dates, as well as other inclusions/exclusions agreed upon with Andrew Harper.
ANDREW HARPER 8 2023 | MEDIA KIT ANDREW HARPER TRAVEL DIRECTORY Our annual travel-planning guide showcases destination highlights, editor itineraries, participating partners, exclusive amenities and much more. This is the most anticipated publication of the year and is a key tool that our members return to as they plan their travels. Distributed exclusively to Andrew Harper members in enhanced print and digitally. VIEW DIRECTORY OPTIONS Standard Listing Two-page $8,000 Full-page ��������������������������������������� $4,000 Print Ready Two-page $9,000 Full-page $4,500 ADVERTISING DEADLINES Participation Close: March 3, 2023 Materials Due: March 17, 2023 Mailing Date: May 15, 2023
9 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023 Print Ready Print ready artwork created and submitted by the partner. Content and creative subject to review and approval by publisher. Standard Listing Andrew Harper’s production team will create and proof a listingwith partner-provided copy and images. Choose to focus on atopic of your choice or general overview to promote upcoming events, programs and more.
ANDREW HARPER 10 2023 | MEDIA KIT TRAVELER MAGAZINE This award-winning publication connects travel partners with members throughout the year by highlighting special offers and exclusive amenities. Itineraries vetted by editors and travel advisors, interviews with our partners and advice from the Andrew Harper Travel Office are featured within each issue. Distributed exclusively to Andrew Harper members in print and digitally. VIEW TRAVELER All prices are in US dollars. Prices may vary by ad type, size and placement. If purchasing multiple ads, the ads must run in the 2023 calendar year. Discounts must be confirmed with the first ad placement with multiple issues agreed upon at that time. Contact us for information about bind-in and insert options and availability. Contact partners@andrewharper.com for more details. One Issue Two-page ��������������������� $8,000 Full-page ���������������������� $4,000 Half-page $2,000 Two Issues Two-page $15,000 Full-page ����������������������� $7,500 Half-page ���������������������� $3,500 Pricing Upgrades Inside Front Cover Spread �������������������������������������������������������� + 20% Digital Issue Slideshow ����������������������������������������������������������� + $500 Digital Issue Video ������������������������������������������������������������������� + $500
11 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023 Upgrade your print listing with a slideshow or video in the digital version. SLIDESHOWEXAMPLE EXAMPLEVIDEO TRAVELERISSUE PARTICIPATIONDEADLINE MATERIALSDEADLINE PUBLICATIONDROPDATE SPRING JANUARY 20, 2023 JANUARY 30, 2023 MARCH 3, 2023 FALL AUGUST 18, 2023 AUGUST 28, 2023 OCTOBER 6, 2023
ANDREW HARPER 12 2023 | MEDIA KIT Send a targeted direct mail piece to Andrew Harper members using a highly relevant, personalized message allowing you to achieve marketing goals from general brand awareness to increased bookings. Choose from a variety of options including multi-page brochures, postcards and more. Campaigns may include a partner description, photos, and logo, as well as amenities and standard inclusions. Opt to include a limited-time promotion to boost engagement. DIRECT OPPORTUNITIESMAIL PRICING Direct Mail Postcard (6”x9”) $8,500 Brochure Price varies by size and type of brochure Contact our team at partners@andrewharper.com for more details on direct mail opportunities and pricing. BROCHURE
13 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023 Special Offers are featured on the highly-trafficked Promotions page for the duration of the offer’s validity. Add premium placement to any option for enhanced visibility and increased ROI. Special Offer Emails Sent twice monthly to members, displaying offers from up to 10 partners and linking directly to offer details on our website. SPECIALPROMOTIONOFFER PRICING Online Promotion $500 Online Promotion + Email Listing $1,200 Promotion Premium Placement + $800 SPECIAL OFFER EMAIL 68.7% OPEN RATE 6.0% CLICK THROUGH RATE SPECIAL OFFER LANDING PAGE
ANDREW HARPER 14 2023 | MEDIA KIT Our enhanced website extends the world of Andrew Harper into the digital sphere and features reviews and recommendations by our traveling editors, curated itineraries, a dynamic directory of hotels and destinations, exclusive partner promotions and more tools for our members to turn their travel aspirations into reality. This highly trafficked, private website is available exclusively to Andrew Harper’s elite membership base of high net worth travelers. DIGITAL MARKETING 145,000 TOTAL MONTHLY PAGE VIEWS 32,500 MONTHLY SESSIONS 4:12 MINUTES AVERAGE SESSION DURATION 4.5 AVERAGE PAGES PER SESSION 29,000 MONTHLYHOMEPAGEPAGEVIEWS 12,000 HOTELS LANDING PAGE MONTHLY PAGE VIEWS EMAIL PERFORMANCE68% AVERAGE OPEN RATE 8.7 % AVERAGE CLICK RATE
15 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023 Homepage Promotion Promote your brand on the AndrewHarper.com homepage. Choose to feature a special promotion, event, member benefits and more. PRICING Two Weeks $1,500 One Month $2,500 PRICING Two Weeks $1,500 One Month $2,500 Hotel Page Banner Placement at the top of the highly trafficked hotels landing page. Links to the hotel’s dedicated landing page. Materials required: Two images featured, 40 words max of copy for main text, 25 words max for additional slides, up to three Andrew Harper marketing team has final approval on photos used Materials required: One hero image and 20 words max of copy Andrew Harper marketing team has final approval on photos used
ANDREW HARPER 16 2023 | MEDIA KIT Exclusive Email A limited number of Exclusive Email opportunities will be available throughout the year to promote one hotel, villa, cruise partner or brand. A special offer is required for participation. EXCLUSIVE EMAIL MARKETING OPPORTUNITIES PRICING Exclusive Email $5,000 70.3% OPEN RATE 3.7% CLICK THROUGH RATE 69.5% OPEN RATE 4.9% CLICK THROUGH RATE Q Club Email A premium position at the top of our monthly Q Club email highlighting select hotels and exclusive amenities. Must be a participating Q Club hotel to purchase. PRICING Premium Position $1,500
17 PARTNERS@ANDREWHARPER.COM MEDIA KIT | 2023 ANDREW MARKETINGHARPERPACKAGES Our dedicated partnership team will work with you to create a strategic marketing plan to best fit your goals. Choose from a variety of print and digital options — and bundle and save! Contact our team at partners@andrewharper.com to learn more.
MEDIA2023KIT PARTNERS@ANDREWHARPER.COM
