2021/2022 UK PARTNER ENGAGEMENT
TOWER BRIDGE,
2021 | PARTNER ENGAGEMENT
Dear We’vePartners,emerged from what was the single most challenging year for our industry. While the overwhelming obstacles we faced in 2020 may have made us weaker in some ways, they have also made us more resilient and ready to take on the challenges of the future. At Global Travel Collection UK, we’ve created a more collaborative model to better support not only our robust network of independent travel advisors, who still trade under the Tzell, Protravel & Colletts brands, but also to enhance our relationship with valued industry partners like Lastyou. year, despite the difficult environment in which we all found ourselves, GTC UK was able to grow its independent travel advisor network by 28 percent. Part of that growth is owed to our exceptional partnerships. We hope to continue to create meaningful collaborations with you. As we look to the remainder of 2021 and beyond, we’re eager to continue to collaborate between you and our advisors through the engagement opportunities we offer. Let’s get started. All the best, Jason Oshiokpekhai LONDON, UK
GLOBAL TRAVEL COLLECTION
WHY PARTNER WITH GLOBAL TRAVEL COLLECTION? • Collaborate with luxury travel agencies that reach multi-billion dollars in annual sales through working with industry-leading digital demand, acquisition and analytics experts • Tap into our unparalleled reputation as a selling powerhouse • Attain noticeable increases in production and return-on-investment • Reach the most well-traveled, affluent clients in the country • Engage in award-winning marketing platforms recognized as among the most effective in the travel industry • Reinforce brand awareness and loyalty, effectively position new and independent product and build on existing relationships by highlighting special announcements and offers • Drive affluent customer acquisition through engaging and compelling content delivered via a sophisticated multi-channel promotion strategy All opportunities in this document pertain specifically to the UK Protravel, Tzell Travel, and
2021 | PARTNER HALLSTATT,ENGAGEMENTAUSTRIA
advisor network.
COMBINING TRAVEL POWERHOUSES Protravel International, Tzell Travel Group and Colletts Travel are three of the largest and most respected travel management companies in the world with multi-billion dollar annual sales, nearly 200 advisors and 3 branches in the UK alone. These three companies have been delighting clients with personalized travel planning services and best-in-class partnerships with a specialty in high-touch corporate, entertainment and luxury leisure travel. With their powerful industry reputation, they have all earned coveted relationships with every luxury travel brand, allowing them to open closed doors and pass along VIP perks to its clients. As sister companies under Internova Travel Group, Protravel, Tzell Travel and Colletts are now delighted to come together to form Global Travel Collection (GTC) and provide both partners and clients access to the world’s top travel management program. As a top luxury travel agency, GTC is included in the following prestigious programs: Belmond Bellini Club; Dorchester Diamond Club; Four Seasons Preferred Partner; Hyatt Privé; Hilton Impresario; Langham Couture; Oetker Pearl Club; Peninsula Pen Club; IHG Luxury & Lifestyle; Jumeirah; Marriott Stars; Marriott Luminous; Mandarin Oriental FAN Club; Preferred LVX; Relais & Chateaux; Rocco Forte Knights; Rosewood Elite; Shangri-La Luxury Circle; Small Luxury Hotels WithIN; and SOFITEL STEP. Colletts
GLOBAL TRAVEL COLLECTION fromobtainedbecaninformationAdditionaltime.anyatchangetosubjectareand2021forarelistedopportunitiesandPricesyourMarketingAccount Reserved.RightsAllCollection.TravelGlobal©2021representative.RelationsIndustryorManager HALLSTATT, AUSTRIA Work with a Winning Team Global Travel Collection has been recognized as a leading innovator in luxury travel marketing across its brands. CONTACT YOURTOMARKETINGOURTEAMCUSTOMIZEPLAN UK PARTNERS THOMAS RICKETTS Advisor & Partner Engagement Manager, UK & EMEA thomas.ricketts@globaltravelcollection.com GENERAL MARKETING & BEYOND KELSEY DUNN Manager, Partnership Marketing kdunn@globaltravelcollection.com HOTEL PARTNERS SELECT TEAM select@internova.com CRUISE & YACHT PARTNERS MARNI BECKER Senior Director, Cruise Partnerships marni.becker@globaltravelcollection.com 2018 Gold Magellan Awards Protravel Website 2018 Gold Magellan Award Protravel Blog 2019 Gold Magellan Award Tzell Travel Advisor Bootcamp 2019 Silver Magellan Award Tzell Travel Festive Desk 2018 Gold Magellan Award Tzell Monthly Travel Theme 2018 Gold Magellan Award Tzell Blog
2021 | PARTNER ENGAGEMENT Our B2B marketing opportunities allow you to educate and inspire our extensive network of travel advisors to develop a better understanding of your products. ADVISOR ENGAGEMENT
GLOBAL TRAVEL COLLECTION SUNNYLVSFJORDEN FJORD, NORWAY FEATURED LEISURE OFFER $500 PARTNER FEATURE $2,000 | £500* INTRANET BANNER AD $2,000 | £500* PARTNER WEBINAR $2,500 | £300* UK OFFICE LIFT WRAPPING COMING SOON UK OFFICE DISPLAY SLOT COMING SOON AVAILABLE OPPORTUNITIES *UK price is custom to campaign strategy.
2021 | PARTNER ENGAGEMENT ALL COLLATERAL IS DUE ON THE 15TH OF PRIOR MONTH Reach our network of influential advisors with an exclusive email dedicated to your brand. These monthly email blasts are designed to educate our travel advisors about your brand/product(s) and to present special incentives, enhanced commissions, new openings, Business Development Manager (BDM) contact names and other essential information aimed at travel professionals. PARTNER FEATURE PRICING UK Partner Feature £500 – 1,200 ADVISOR ENGAGEMENT SPECS • High-resolution vector logo • Four product photos. Please make sure the file name is descriptive. (700 x 400 px @ 150 dpi) • Headline with 100 words directed to travel advisors • Representative contact details • Optional (recommended) consumer and/or travel advisor offers and incentives with PDF or URL link. Call to action on any consumer-facing offer must be, “ Contact your travel advisor to book today” with no direct booking information • Optional YouTube or another video link
GLOBAL TRAVEL COLLECTION ADVISOR ENGAGEMENT
2021 | PARTNER ENGAGEMENT SPECS All ads must link to an advisor-facing PDF or URL. Legacy Banner Ad • 500 x 500 px @ 150 dpi JPG, PNG or animated GIF • 700 x 74 px @ 150 dpi JPG, PNG or animated GIF GTC Banner Ad • 1600 x 450 px @ 150 dpi JPG, PNG Image • 20 words promoting your company or relevant offer • Image Library Login • Vector Logo (AI or EPS File) The official Global Travel Collection intranet, set to launch Summer 2021, will act as the primary search engine for our 1,400 travel advisors. This powerful tool will equip them with access to partner contacts and contracts all while staying informed on the latest incentives and news. We are offering our partners prime real estate on the Global Travel Collection intranet, along with our legacy Hive site, for 30 days to showcase and therefore inspire our advisors with information they can present to their clients. We limit to two slots per month to ensure your offer can get the utmost visibility. We ask for the below sizes to provide the flexibility to continue to post these advertisements on our legacy intranet sites as we make this exciting transition to the new combined space. This means even more exposure for you. PRICING UK Banner Ad £500 ALL COLLATERAL IS DUE ON THE 15TH OF PRIOR MONTH INTRANET BANNER ADS ADVISOR ENGAGEMENT
GLOBAL TRAVEL COLLECTION SPECS PowerPoint Slides PowerPoint slides are welcome for content that requires a visual. We will provide you with our GTC template and ask that your chosen representative have no more than ten slides as we want advisors to remain engaged and have time to ask questions. Email Assets • Vector Logo • Image Library Access PRICING UK Webinar (45 Minutes) £300 – 600 Webinars are a personal way to allow advisors to put a face to your name and learn about your various programs through our Q&A sessions. In these Zoom events, we arrange for one of our executives to host and lead the conversation where your chosen representative can share relevant company updates and promotions. Our webinar opportunity includes two corresponding email campaigns—an invitation and a debrief with a recording. This same recording will also be made available to our advisors through our intranet for later viewing. PARTNER WEBINAR ADVISOR ENGAGEMENT
2021 | PARTNER ENGAGEMENT
CONSUMER ENGAGEMENT
Protravel, Tzell Travel and Colletts are providing you with opportunities to tell your brand story to our network of advisors as well as potential clients in our first ever joint B2B/B2C content partnerships. Through these partnerships, we will use marketing strategies to promote your brand as a recommended partner with custom-produced content and editorial storytelling that will both drive our website and promote your product through multiple marketing channels.
GLOBAL TRAVELIBERICCOLLECTIONCITYSOAR ADVERTORIAL £2,000 FLY FEATURE INCLUSION............................................................................................................................... £500 SOCIAL MEDIA COMING SOON AVAILABLE OPPORTUNITIES
2021 | PARTNER ENGAGEMENT Global Travel Collection’s client-facing leisure email newsleter, SOAR, has a distribution to more than 75,000 client households and an open-rate of more than 35% (24% industry average). Expected to grow to 100,000 households by the end of 2021, SOAR has built its success around the organic nature of its content, and we are now proud to offer an advertorial SOAR space to our lluxury travel partners. Operating as a bi-weekly Friday campaign, SOAR will have one advertorial slot available per month. SOAR ADVERTORIALSPECS Advertorial projects are collaborative initiatives. • Four pieces of proposed content focused on brand-awareness and an optional promotion. This copy is to be written in first-person where it addresses the client in second-person and the brand in third-person • Hi-Res Image Library Access • Vector Logo • Call to action on any consumer-facing PDF must be “Contact your travel advisor to book today” with no direct booking informationPRICING UK SOAR Advertorial £2,000 ALL COLLATERAL IS DUE 30 DAYS PRIOR TO SEND DATE CONSUMER ENGAGEMENT
CONSUMER ENGAGEMENT W MALDIVES
2021 | PARTNER ENGAGEMENT Distributed to top active corporate clients and their advisors on the 15th of each month, Global Travel Collection’s newly redesigned mobile-friendly monthly newsletter includes information of use and interest to our corporate travelers. These offerings are a great opportunity to reach out to affluent clients who rely on us for their business travel and introduce them to our amazing partners. FLY FEATURE INCLUSIONSPECS Feature Inclusion • Headline • 30 words of corporate consumer-facing copy • Optional (recommended) link to consumer-facing PDF brochure/flyer • One product photo (700 x 400 px @ 150 dpi), • High-resolution logo or video link (YouTube) • Call to action on any consumer-facing fliers must be “Contact your account manager to book today.” with no direct booking information PRICING UK Feature Inclusion £500 CONSUMER ENGAGEMENT
CONSUMER ENGAGEMENT
2021 | PARTNER ENGAGEMENT EVENT MARKETING Our hosted events provide the opportunity for you to develop relationships and regularly connect with our extensive network of travel advisors.
GLOBAL TRAVEL COLLECTION ELEVATE CONFERENCE AVAILABLE NOW FAM TRIPS COMING SOON SUNDAYS IN THE CITY COMING SOON UK BRANCH EVENT COMING SOON AVAILABLE OPPORTUNITIES
2021 | PARTNER ENGAGEMENT PARTNERSHIP PACKAGES Our hosted events provide the opportunity for you to develop relationships and regularly connect with our extensive network of travel advisors.
GLOBAL TRAVEL COLLECTION PARTNER OF THE MONTH UK £6,000 FEATURE WEEK UK £1,200 THE “COLLETTS” PACKAGE £1,500 AVAILABLE OPPORTUNITIES
2021 | PARTNER ENGAGEMENT Global Travel Collection is excited to offer the following UK-focused engagement opportunities in one comprehensive package to raise the profile and increase production of your brand/product/property with our skilled travel advisors and their valued clients. With our dedicated UK Global Travel Collection team, you will work together to promote your brand through both B2B and B2C channels. PARTNER OF THE MONTH UK PRICING Partner of the Month UK £6,000 ThreeSUMMARYemailcampaigns to UK advisors Prominent media spot on UK office displays Two 45-minute webinars Intranet homepage banner ad Advisor Giveaway SPECS • High-resolution/vector logo • Image Library Login • Headline, plus 30 words directed to advisors • Required: Exclusive GTC advisor offer or booking incentive with Terms & Conditions and tracking procedures • Sales representative contact information • Advisor Giveaway • Optional (recommended): Consumer offer(s) • Optional PDF or URL link Call to action on any consumer-facing PDFs must be “Contact your account manager to book today” with no direct booking information • Optional video link (YouTube) PARTNER PACKAGES PARTNER OF THE MONTH NOVEMBER EDITION UNITED KINGDOM From bustling Boston all the way to sunny San Diego, it’s nice to know there is a Loews Hotel or Resort to welcome you. Each one of our distinctive, tasteful hotels is a true original, designed to reflect the flavor of its unique location.
GLOBAL TRAVEL COLLECTION Collaborating with our dedicated UK Global Travel Collection team, you can schedule one of two slots per month to feature your brand and/or incentive for five business days to our UK advisors. Feature Week starts Monday morning when the introduction email is sent and concludes with an exciting giveaway that generates excitement across our UK advisor community. This omnichannel package will not disappoint! FEATURE WEEK UK PRICING Feature Week UK £2,000 OneSUMMARYemailcampaign to UK advisors Prominent media spot on UK office displays 45-minute webinar Advisor Giveaway SPECS • High-resolution/vector logo • Image Library Login • Headline, plus 30 words directed to advisors • Required: Exclusive GTC advisor offer or booking incentive with Terms & Conditions and tracking procedures • Sales Representative contact information • Optional (recommended): Consumer offer(s) • Optional PDF or URL link Call to action on any consumer-facin g PDFs must be “Contact your account manager to book today” with no direct booking information • Optional video link (YouTube) PARTNER PACKAGES FEATURE WEEK THIS WEEK IS BROUGHT TO YOU BY WEEK STARTING MARCH 7 UNITED KINGDOM When it comes to 5-star hotels in London, The Berkeley is one of a kind. Stunning interiors by A-list designers, afternoon tea with a twist, service that raises a smile… everything about this luxury hotel is refreshingly different.
2021 | PARTNER ENGAGEMENT PARTNER PACKAGES The “Colletts” Package provides both advisor and consumer-facing exposure for our partners! Dress up Colletts office storefront display with your brand for one month giving you visibility to passers by, clients and advisros. During the same month, build relationships with Colletts advisors through a 30-minute partner webinar and a one-month intranet banner ad across UK sites linking to a respective advisor incentive or consumer offer. THE “COLLETTS” PACKAGE UK PRICING The Colletts Package (1 Month) £1,500 CoverageSUMMARYontheColletts consumer-facing storefront display Intranet banner ad on UK sites attached to an exclusive advisor incentive or consumer offer Partner webinar with Colletts advisors SPECS • 3 minutes or less 1920x1080 MP4 video file • 500x500 banner ad (PNG) • PDF with advisor incentive or consumer offer details Partner Webinar Invitation Assets • Presenting representative(s) first name, last name, email, profile image (500x500), and biography (500 words or less) • Summary in 500 words or less with bulleted agenda items • Image library login
PARTNER PACKAGES CHOBE NATIONAL PARK, BOTSWANA
BORA BORA CONTACT YOURTOMARKETINGOURTEAMCUSTOMIZEPLAN UK PARTNERS THOMAS RICKETTS Advisor & Partner Engagement Manager, UK & EMEA thomas.ricketts@globaltravelcollection.com GENERAL MARKETING & BEYOND KELSEY DUNN Manager, Partnership Marketing kdunn@globaltravelcollection.com HOTEL PARTNERS SELECT TEAM select@internova.com CRUISE & YACHT PARTNERS MARNI BECKER Senior Director, Cruise Partnerships marni.becker@globaltravelcollection.com
