Global Retail Brands PLMA Amsterdam Issue by globalretailmag

MAY/JUNE 2022

RETURN TO AMSTERDAM Retailers of the G7 Will Europeans Ever Shop The Same Again? 5-Step Digital Marketing Audit

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VIEWPOINT

ast issue, we wrote about the events in Ukraine and provided links to charities trying to ease the pain of war. We were hopeful it would be short lived. It has proven to be the opposite and the horror, devastation and war crimes continue. Our hearts break for the people whose lives have been torn apart forever. We claim to live in a modern, civilized society, but daily, global events suggest otherwise. Many among us choose comfort over action. In doing so, the horror continues. We are not a political or news magazine. Our mission is to promote trade between retailers and suppliers. But we also have a human mission. That is to show empathy and try to comfort those in need. When this catastrophe ends, Ukraine will need an extensive rebuilding effort. To that end, and for as long as this magazine exists, Ukranian suppliers can advertise for free. Additionally, we will continue to donate to and promote the efforts of many of the charities trying to make a difference. In particular, we are in awe of World Central Kitchen.

www.wck.org Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is first to the frontlines, providing meals in response to humanitarian, climate, and community crises while working to build resilient food systems with locally led solutions. WCK has served more than 70 million fresh meals to people impacted by natural disasters and other crises around the world. WCK’s Resilience Programs strengthen food and nutrition security by training chefs and school cooks; advancing clean cooking practices; and awarding grants to farms, fisheries, and small food businesses while also providing educational and networking opportunities. Learn more at wck.org. Being back at PLMA Amsterdam affords us an opportunity to be thankful for what we have and take action on behalf of those who now have nothing.

Sláva Ukrayíni!, Phillip Russo Founder / Editor phillip@globalretailmag.com

GLOBAL RETAIL BRANDS / MAY 2022

BOSTON | PHOENIX | SAN DIEGO | CHINA | UK

CONTENTS G LOB AL RE TAIL BRA N D S I

MAY 2022 I VOLU M E 10 I NU M B E R 2

42 DEPARTMENTS 4 Viewpoint 12 Contributors 14 Events Calendar 18 Notable

NOTABLE HIGHLIGHTS

COLUMN

SERVICES

20 P LMA Amsterdam Show Details

56 Online Wine Tastings Hans Kraak Kraak Productions

69 Global Trade Fairs

22 P roducts at PLMA 42 T he Rush to the Metaverse George Puro Puro Research RETAIL FEATURE 44 The Top Retailers of the G7 Countries

58 How Digital Are You? Mark H. Cohen Colloquy Digital, LLC 60 Voice Channel Marketing Clodagh Hurrell SGK 61 Navigating ESG Requirements Rashida Salahuddin The Corporate Citizenship Project 62 K now Your DNA Perry Seelert Emerge 65 Be Bold! Christopher Durham Velocity Institute 66 Never Stop Exploring Maria Dubuc MBD

GLOBAL RETAIL BRANDS / MAY 2022

74 A dvertiser’s Index Next Issue Highlights

It’s a great time to be in the retailer brands business. American consumers are back in charge, looking for new and innovative products that offer on-trend attributes, high quality and great value. Private label is winning at store checkout. Over the first four months of 2022, sales increased 7.4% according to IRI, following a record US $200 billion last year. Come to Chicago to expand your business.

For a turnkey stand, e-mail us today at exhibit@plma.com.

PLMA’s 2022 PRIVATE LABEL TRADE SHOW 13 - 15 November • Chicago Presented by the Private Label Manufacturers Association

Where Retailers

MAY 2022 / VOLUME 10 / NUMBER 2 OF 4

Phillip Russo

EDITOR / PUBLISHER phillip@globalretailmag.com

and

Jacco van Laar

Suppliers Meet

EUROPEAN DIRECTOR jaccovanlaar@globalretailmag.com

Melissa Subatch

CREATIVE DIRECTOR info@melissasubatchdesign.com

Andrew Quinn

DIGITAL DIRECTOR andrew.quinniii@gmail.com

am Amsterd A M L P t a Visist Us

Luisa Colombo

213 Stand F-4

Italian Business Development luisa@globalretailmag.com

Sabine Geissler

OCTOBER 2021

MAY/JUNE 2022

PICNIC

CONTRIBUTORS

Low Prices and Fast Delivery of Everyday Groceries

RETURN TO AMSTERDAM

Perry Seelert

Emerge perry@emergefromthepack.com

Retailers of the G7

Christopher Durham

Will Europeans Ever Shop The Same Again?

Retail Brands Institute cdurham@retailbrandsinstitute.org

5-Step Digital Marketing Audit

Anuga 2021

Maria Dubuc

An Inconvenient Truth (In Retail)

Marketing By Design mdubuc@mbdesign.com

PLMA’s World of Private Label Preview www.globalretailmag.com

GREENTASTE.IT Italian Business Development s.geissler@greentaste.it

Hans Kraak

www.vertexawards.org

Kraak Media kraakmedia@gmail.com

SPONSOR www.globalretailmag.com

www.vertexawards.org

MARCH 2022

Elena Sullivan

JUNE 2020

2022 SUPPLIERS GUIDE

Tom Prendergast

8 Rules for the Simple Life Q & A with PLMA Private Label In An Era of Uncertainty

sullivan.elena@gmail.com

BRIAN SHAROFF JANUARY 1, 1943 – MAY 23, 2020

PLMA tprendergast@plma.com

Mark H. Cohen

Kent Media

Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711

SPONSOR

www.globalretailmag.com

www.vertexawards.org

2022 Media Planner www.globalretailmag.com

All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.

Global Retail Brands is published 4 times a year. Editorial Submissions phillip@globalretailmag.com Advertising Inquiries – EUROPE luisa@globalretailmag.com Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST phillip@globalretailmag.com Subscription Information phillip@globalretailmag.com

PLMA 2022 Amsterdam 31 May - 1 June

www.italianprivatelabel.com

Download

Companies C a t a l o g

Visit the Italian Pavilions

FOOD Europahal - Hall 1 (booths: F-5201 / F-5394) Amstelhal - Hall 7 (booths: F-7620 / F-7765) NON FOOD Hollandhal - Hall 12 (booths: N-503 / N-642)

RAI Exhibition Center Amsterdam, The Netherlands

Ministry of Foreign Affairs and International Cooperation

CONTRIBUTORS

MARIA DUBUC A creative and workflow expert in the retail landscape, Maria’s 30-year career translates branding experiences into eye-catching design that is unique and distinct for each client. he has created new private brands and redesigned/repositioned existing brands with leading retailers, while also implementing workflow management systems specifically tailored to the clients’ needs. Current clients include The Home Depot, Smart & Final, PetSmart, 7-Eleven, PriceSmart, BJ’s Wholesale Club, Sprouts Farmers Market, WinCo Foods, Natural Grocers and more. With SKU counts from 1,000 to more than 10,000 annually, Maria focuses on scalable design excellence, and large private brand portfolios

MARK H. COHEN President, Colloquy Digital, LLC Mark H. Cohen’s clients refer to him as a grey-haired Millenial due to his many years of marketing experience blended with a passion for and application of the latest marketing channels and technologies that he brings to clients of all sizes...he is a valuable asset for companies seeking expert advisory in the areas of growth and strategic guidance, marketing strategy, or on the integration of digital marketing or media into their organization. Mark is a member of the board of directors of the PLMA.

CHRISTOPHER DURHAM Christopher Durham is the President of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

CLODAGH HURRELL Business Development Director, Europe, SGK. Clodagh has more than twenty years of experience in brand and marketing communications, beginning her career in 1997. She joined SGK in 2008 and has held several roles, most recently in business development. Clodagh is a highly motivated, results-driven, B2B sales & marketing leader with an excellent and proven track record of winning, nurturing, and developing business and strong client relationships in a consultative and solution-based approach, helping organizations of all sizes meet and exceed their business objectives. She has extensive experience in the Entertainment, Consumer Packaged Goods, Beauty & Cosmetics, and Life Sciences sectors.

GLOBAL RETAIL BRANDS / MAY 2022

HANS KRAAK Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.

GEORGE PURO President of the Puro Research Group, a market intelligence firm specializing in consumer insights, competitive/market intelligence and analysis. Puro’s services are designed to keep you abreast of the latest trends, make you look smart in presentations and help guide decisionmaking. The company has provided organizations and companies, ranging from Fortune 100 companies to startups, with aha! insights about competitors, customers and industries in a variety of topics and industries, including consumer products; retail; transportation, travel and hospitality; healthcare and health insurance; financial services and investment banking; traditional marketing, as well as digital and social media marketing.

RASHIDA SALAHUDDIN President & CEO of The Corporate Citizenship Project Born and raised in Los Angeles, Ms. Salahuddin has spent most of her career in Public Affairs working for a diverse array of companies including in Financial Services, Entertainment, and Energy. She is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is believer that corporate America should be transparent and should practice what they preach. For more information, visit corporatecitizenshipproject.com

PERRY SEELERT A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

INDUSTRY EVENT UPDATE

JUNE

OCTOBER

IDDBA ATLANTA Atlanta, GA 5 – 7 JUNE

SIAL PARIS Paris 15 – 19 OCTOBER

www.iddba.org

www.sialparis.com

SUMMER FANCY FOOD SHOW New York, NY 12 – 14 JUNE

NOVEMBER

www.specialtyfood.com

PLMA CHICAGO Chicago 13 - 15 NOVEMBER www.plma.com

J U LY COSMOPROF NORTH AMERCIA Las Vegas, NV 12 – 14 JULY www.cosmoprofnorthamerica.com

COSMOPROF ASIA Singapore 16 – 18 NOVEMBER www. cosmoprof-asia.com

BIOFACH Nuremberg 26 – 29 JULY www.biofach.de/en

GLOBAL RETAIL BRANDS / MAY 2022

THE LEADING B2B BEAUTY EVENT IN THE AMERICAS, DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY COSMOPROFNORTHAMERICA.COM NEW VENUE LAS VEGAS LAS VEGAS CONVENTION CENTER (LVCC) JULY 12 – 14, 2022

SALES OFFICE US, CANADA AND MEXICO PBA, Scottsdale, AZ, USA P +1 480 281 0424 F +1 480 905 0708 sales@probeauty.org

SALES OFFICE EUROPE, AFRICA, MIDDLE EAST, ASIA AND SOUTH AMERICA BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 international@cosmoprof.it

MARKETING AND PROMOTION BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

ORGANIZER – NORTH AMERICAN BEAUTY EVENTS LLC

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N O TA B L E

The Amazon Economic Indicator Says Inflation Is Easing As reported on Bloomberg.com, The company’s massive size and reach make it a good bellwether, and its latest earnings suggest supply and demand are coming back into balance. If you want to blame one company for the surge in inflation over the past year, blame Amazon. When e-commerce demand leaped at the onset of the pandemic in 2020, the retailer decided to expand capacity to meet higher growth forecasts. Then, when the labor market started tightening a year ago, Amazon pressed ahead, paying whatever it took to build more fulfillment centers, buy more trucks, and hire more drivers and distribution center workers. On the most recent quarterly earnings conference call on Thursday, the company announced it has now built out the capacity it needed. It is even overstaffed with excess warehouse capacity, and plans to pull back on hiring and investing in the short term while it waits for demand to catch up. This is probably the best leading indicator you can get that general inflationary pressures in the economy should begin easing over the next couple of quarters. Amazon is a great bellwether for changes in macroeconomic trends because of its sheer size and the consistency of the company’s growth and evolution. In the most recent 12 months its revenues from North America — which includes e-commerce, advertising and Prime subscriptions, but not its lucrative Amazon Web Services division — totaled $285 billion, a little more than 1% of the U.S. gross domestic product. In the quarter ended March 31, these revenues were up 50% from the same period two years ago.

GLOBAL RETAIL BRANDS / MAY 2022

Filling out that growth arc has been incredibly resource-intensive, and particularly costly over the past year because of economy-wide shortages of labor and materials. Worldwide, the company increased its headcount by 27.6% over the past year, or 351,000 employees, and invested $63.9 billion in property and equipment. Those investments may have been great news for customers, who were able to get more products delivered cheaper and more quickly than they would have if the company had been more restrained. But they were terrible for Amazon's bottom line in an inflationary and resource-limited environment. First-quarter operating margins in North America fell to negative 2.3% from 5.4% a year earlier. Investors have punished Amazon for building that unprofitable excess capacity, with the stock falling by 20% over the past year. That’s why the company’s announcement that it will pull back on investing and hiring to focus on productivity and efficiency is so important. A year ago, Amazon’s biggest challenge was scaling growth — the buildout that ended up being incredibly expensive. Today the challenge is getting its costs under control and bringing demand and supply back into balance. Inflation works kind of like freeway traffic. When you drive your car onto a road to go where you need to go at the same time a bunch of other cars are heading in the same direction, all those cars create traffic that blocks your progress. And every car views all the other cars as obstacles to their

own progress. But if you and a lot of those other cars just stayed home instead, there wouldn’t be any traffic slowdowns. So when Amazon hired hundreds of thousands of workers and spent tens of billions of dollars, it was just doing what it needed to do to grow. But to so many other companies in the economy, it represented a huge driver of inflation. Conversely, Amazon now is just right-sizing its business by cutting back on spending. But to other companies looking to hire workers or secure land to build distribution centers, it's an abatement of inflationary pressures. There's perhaps a macroeconomic lesson here as well. Because Amazon is so large, any effort to expand quickly is going to hurt its profit margins and push up prices in the supply chain. Slowing those ambitions should both improve Amazon's profit and lead to less inflationary pressure economy-wide. Both for Amazon and the U.S. economy as a whole, the past year has been characterized by rapid buildout of capacity to meet the demand surge that followed the reopening of the economy and multiple rounds of fiscal stimulus. It’s been a bumpy and sometimes painful ride. But we've now made a lot of progress and the hope is that, going forward, the rush will settle down and create a smoother ride for investors, employees and consumers alike. This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.” Conor Sen at csen9@bloomberg.net

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99%

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Please visit www.SenecaFoods.com to learn more about our company, people and products.

N O TA B L E P L M A A M S T E R D A M

Will Europeans Ever Shop The Same? PLMA’s Latest Consumer Survey Presented at 2022 “World Of Private Label” Pre-Show Seminars The new International Consumer Survey, conducted by SurveyLab exclusively for PLMA, will focus on the post-pandemic grocery shopping behavior. The importance and growing popularity of private label is at the forefront at PLMA’s 2022 “World of Private Label” International Trade show, which will take place on 31 May and 1 June at the RAI Exhibition Centre in Amsterdam.

The seminar program is open to all registered visitors and exhibitors. PLMA will reveal the results of a recent consumer survey conducted exclusively for PLMA by SurveyLab. 6450 consumers from 8 countries, including the United Kingdom, France, Germany, Spain, Italy, Poland, Sweden, and The Netherlands, were asked about their buying behavior before and after the pandemic. The outcome provides insight into shopping activities and attitudes towards brands and products, which may contribute to a new understanding for manufacturers and retailers alike as they focus on private label strategic development. Tom Penninckx, Client Business Partner at NielsenIQ, will give an overview of the latest country by country market share data and trends of the past year. A presentation on “The State of Grocery in Europe: Navigating the Market Headwinds,” with new insights and perspectives that will likely shape European grocery retail in 2022 and beyond, will be given by Francois Videlaine and Sebastian Gatzer, Partners at McKinsey & Company.

On Monday 30 May at the Forum Centre of the RAI Exhibition Centre, PLMA’s 2022 International Salute to Excellence Awards will be revealed. The awards honor retailers for excellence in products and packaging, introduced in private label wine, food, and non-food products and packaging within the past year.

GLOBAL RETAIL BRANDS / MAY 2022

Nearly 2500 exhibitors from 70 countries will display their latest and innovative private label products on the show floor. More than 40% of exhibitors offer products with a sustainable claim, whether in packaging material, ingredients, or sourcing. In addition, more than 30% of exhibitors

offer private label products with a free-from claim and/or special dietary needs and lifestyles, e.g., gluten-free and lactose-free, kosher, halal, no sugar, vegetarian and vegan. The show is fully set to reflect this year’s theme, “Grow. Connect. Source.” A special attraction within the show is PLMA’s Idea Supermarket, where visitors and exhibitors can see the product ranges of more than 60 retailers from around the world and the winning products of PLMA’s 2022 International Salute Excellence Awards. The Idea Supermarket also accommodates PLMA’s New Product Expo, displaying more than 600 new products presented by exhibitors for the first time.

P L M A A M S T E R D A M N O TA B L E

PLMA’s 2022 World of Private Label International Trade Show MEMBERS: 3.500 manufacturers and suppliers from more than 70 countries VENUE: RAI Exhibition Centre, Amsterdam, The Netherlands DATES: Pre-show Seminars Monday 30 May 14.00 – 16.00 Forum Room, RAI Exhibition Centre Show Floor Hours Tuesday 31 May: 09.00 – 18.30 Wednesday 1 June: 09.00 – 16.30 EXHIBITOR PROFILE: Suppliers of private label FMCG food and non-food from 70 countries PAVILIONS: 50 national and regional pavilion organizers from 36 countries

EXHIBITING COMPANIES: More than 2.500 VISITOR PROFILE: Trade professionals from more than 80 countries, including buyers from supermarkets, hypermarkets, discounters, drugstores, department stores, importers and exporters, manufacturers, consultants, sales agents, and packaging & design experts. HALLS: The show covers all 12 halls of the RAI, divided into three main complexes. The Europa Complex is devoted to food products; the Holland Complex has exhibitors displaying non-food products; Park Complex accommodates both food and non-food exhibitors.

SPECIAL FEATURES: PLMA “Idea Supermarket” is a special area that displays private label ranges of 60 retailers from Europe, the United States, Latin America, Africa, and Asia. The theme of the Idea Supermarket is ‘Trends in Private Label.’ The aisles of Idea Supermarket provide a world tour of new private label developments and introductions by retailers. PLMA’s New Product Expo showcases more than 500 products of the latest innovations in the private label industry, from product to marketing to packaging. PLMA’s 2022 International “Salute to Excellence Awards” including the “Wine Awards.” The Awards give recognition and honor retailers for innovation and quality in the creation of their private label programs. The Award-winning products, including all Best Quality and Best Value Award-winning private label wines, are displayed in the PLMA Idea Supermarket.

www.globalretailmag.com

P R O D U C T S AT P L M A

Aroma Hall 10, Stand N-2115 Aroma is #YourOralCareExpert providing Private Label and Contract Manufacturing services. Our innovative product range with organic CBD oil consists of toothpastes & mouthwashes with 98% ingredients of natural origin. The clean formulations of the products are made with nature’s high performing ingredients and provide optimal care for the dental health.

www.arcont.eu

Frostkrone Hall 1, Stand F-5584

Certified Origins Hall A4, Stand A4-408 Our range of premium olive oils is unparalleled. Based on the profile you are looking for, we can offer single origin or balanced blends and organic with varying qualities and characteristics verified by our traceability systems, blending masters, and R&D teams to provide you exactly what you need.

www.certifiedorigins.com

Frostkrone is exhibiting its handy and practical Pizza Pockets, which are now also available in their vegan varieties. And Emmental Cheese Sticks are extending the range of the uniquely crispy “Crunchy Homies”.

frostkrone-foodgroup.com

Italian Trade Agency (ITA)

LeBonta Europa Complex, Stand F-5358 The company mission is summarized in one sentence: to create very high quality sauces and soups from the best Italian tradition, made with the finest raw materials and able to satisfy all the ethical and taste needs of national and European consumers.

www.lebonta.it

GLOBAL RETAIL BRANDS / MAY 2022

Visit the Italian Pavilions FOOD

Hall 1, Stands: F-5201 / F-5394 Hall 7, Stands: F-7620 / F-7765 NON FOOD

Hall 12, Stands: N-503 / N-642

P R O D U C T S AT P L M A LaDoria Hall 2, Stand F-4316 La Doria is a family company founded in 1954 in Angri, the Italian historical heart of the tomato processing area. Significant family involvement, absolute commitment to quality and tradition, attention to natural and health food typical of the Mediterranean diet are the fundamental elements of La Doria’s success. La Doria is also a historical producer of legumes, fuit juices and pasta sauces. It is Europe’s largest producer of peeled and chopped tomatoes and preserved pulses in the retail segment as well as largest producer of pasta sauces in the private label segment. It is also one of the main producers in Italy of fruit juices and beverages.

www.gruppoladoria.it

Lucart Hall 8, Stand N-3206 LUCART SPA will showcase the sustainable innovations available on the international market: Fiberpack, a material obtained from recycled beverage cartons, Airlad, a technology used to produce particularly resistant and absorbing paper without using water, and the hybrid technology, which combines pure cellulose fibres with recycled paper fibres in one product.

Sinnack Stand F-4984 Real German Bakers offering quality and service all over Europe - that is what Sinnack stands for. Since its founding in 1899, the family business, which is now being run by the third and fourth generation, has continued to develop. The charm of a family business has been preserved on their path from the first bakehouse to today’s large-scale bakery.

ValPizza Hall 7, Stand F-8510 The new Valpizza Group concept: Pinsa – Italian Aperitivo Kit. A perfect match between the trendiest and fastest-growing item of the year, the Pinsa, in accompaniment with Italian Charcuterie and Cheeses. The real Italian Aperitivo experience: consumers can freely enjoy all ingredients separately or mix them together as they prefer, exactly like we do in Italy. Plain or topped Pinsa on the side of typical Italian ingredients, from Prosciutto Crudo & Truffle Burrata to Salami & Montasio cheese. A Plant-based option is also available. A real Italian experience reflecting the authentic flavor that characterizes our food culture.

www.globalretailmag.com

N O TA B L E

A Small Artisan Bakery No More — Today Their Rolls Are Baked On A Grand Scale! Real German Bakers offering quality and service all over Europe - that is what Sinnack stands for. Since its founding in 1899, the family business, which is now being run by the third and fourth generation, has continued to develop. The charm of a family business has been preserved on their path from the first bakehouse to today’s large-scale bakery.

in Droßdorf (Saxony-Anhalt). Sinnack produces rolls and baguettes in different varieties (e.g. wheat, multigrain, stone baked, organic), sizes and sortings.

Sinnack places the highest value on quality - that includes the ingredients and the production as well as the security of supply. As a steadily growing family business, they believe it’s their responsibility to take economic, ecological and social responsibility.

The assortment ranges from classics to ciabatta, all the way to toast rolls and wraps. However, all products have one thing in common: quality that you can taste! Sinnack constantly pursues their goal of meeting the food trends, e.g. organic, vegan and high protein to fulfill the wishes of their customers.

Although the dough mixtures of the various products differ, there is one thing they all have in common: they are as natural as possible. Sinnack‘s rolls and baguettes are free of flavour enhancers.

All products are developed and produced in Germany: Over 500 employ- With millions of rolls produced every ees work in the main factory in Bocholt day, there is for sure the right product (North Rhine-Westphalia) and the plant for everyone!

GLOBAL RETAIL BRANDS / MAY 2022

s at: V i s i t u rd a m Amste ll 1

PLMA a Complex | Ha op 4 RAI Eur : F-498 r e b m u St a n d N

www.sinnack.de

www.globalretailmag.com

N O TA B L E

Certified Origins Mission At Certified Origins, the mission is to contribute to people’s enjoyment and health through good food: the kind made by using wholesome, sustainable, and genuine ingredients. They carefully select unique producers and cooperate with them to enhance their gastronomic excellencies worldwide. Thanks to our systems and tracing technologies, we celebrate our products’ authenticity and quality.

Sourcing Certified Origins has direct, strong relationships with the farmers throughout the Mediterranean from which they source their products. The confidence and trust built over decades enable them to guarantee the quality of products and provide: • 2 00 Cooperatives of farmers across the Mediterranean • 2 50,000 Farms from small to medium and large in the Mediterranean • 4 50 Olive Mills (from selected sources) across the Mediterranean

GLOBAL RETAIL BRANDS / MAY 2022

Distribution and Warehousing The international distribution and warehousing network and services mean they can deliver anywhere within 4-8 weeks, and even sooner across the EU, USA, Canada, Asia, and LATAM.

Research and Traceability They have invested over $1 million in Research & Development in transparency & traceability since 2019. They are the major player third-party certified as ISO 22005 to guarantee traceability and the first olive oil company operating on Oracle blockchain technology to ensure transparency. Using this innovative Oracle blockchain technology, they track each shipment to reduce the risk of information manipulation at the source while ensuring food supply chain transparency. Certified Origins are also pioneering and investing in Nuclear Magnetic Resonance (NMR) technology to verify EVOO origin authenticity. This research is in partnership with the University of Salento and can verify Extra Virgin Olive Oil origin authenticity.

An extensive private database of unique «fingerprints» with +1k different origin olive oils can provide scientific support to EVOO authenticity. Each year, the database increases by hundreds of samples to further improve the accuracy of the results. Visit www.certifiedorigins.com to learn more about the offerings and how they are leading the industry.

PLMA Amsterdam Hall A4 Stand A4.408 For More Information Cosimo Pintore salesteam@certifiedorigins.com

Find us at PLMA Amsterdam Hall A4 stand A4.408

Quality Foods Traceable Sources Authentic Origins At Certified Origins we are ISO 22005 certified to guarantee traceability and the first olive oil company operating on Oracle blockchain technology to ensure transparency. For More Information Cosimo Pintore: salesteam@certifiedorigins.com

N O TA B L E

The PLMA in Amsterdam: an Innovational Food Boom from the Frostkrone Food Group There are so many new things to discover from the Frostkrone Food Group at Stand F-5584. The Company Group is showcasing its latest, amazingly varied selection of finger food and snacks at the PLMA in Amsterdam. “After two years, we are greatly looking forward to welcoming our customers personally again at our exhibition stand and presenting our new product developments for tasting,” enthuses Frédéric Dervieux, CEO of the Frostkrone Food Group. He is incredibly proud of “Ready to Eat,” the new snack-to-go range for the chilled cabinets, which has been awarded several distinctions. This range boasts a vast selection covering vegan and vegetarian delights – veggie snacks, cheese snacks, and a mix of veggie and cheese snacks – and includes chicken variations. And the pièce de resistance: every type of snack is wrapped in a luscious coating created out of delicious spices, seeds, and grains. Just like the Curry Mango Tots. Mango, apple, and carrot blend together against a backdrop of subtly aromatic spring onions, enlivened by a distinctive spice kick of curry and coriander and enveloped in a coating of coconut flakes, linseeds, and coriander. The small vegan-style veggie snacks called Beetroot Tots are a brilliant mix of beetroot, potato, onion, and apple, flavored with the slightly piquant aroma of horseradish

GLOBAL RETAIL BRANDS / MAY 2022

Hot Vegan Cheese Bites with pickled jalapeños wrapped in a luscious, crispy coating. Perfect for exciting TV evenings. Or the hearty Vegan Beef Burger, with its full-bodied flavorsome taste, delicious in a brioche burger bun.

and wrapped in a mild coating of millet, quinoa, and linseeds. Their Nutri-Score is A. These bite-sized snacks are available in resealable tubs and can be eaten cold straight away. Anyone who prefers them warm just has to heat them in the oven for 5 minutes— more detailed information at www.readytoeat-snacks.de. Meatless meals are now riding high. The new food range “Really?!” is exclusively plant-based. The range covers a wide selection of cheese, fish, beef, and chicken substitute products. Here are some examples:

Endless Variety What is more, Frostkrone is exhibiting its handy and practical Pizza Pockets, which are now also available in their vegan varieties. And Emmental Cheese Sticks are extending the range of the uniquely crispy “Crunchy Homies.”

FOOD SECTION Hall 1, Stand F-5584

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N O TA B L E

The Private Label Specialist La Doria is a family company founded in 1954 in Angri, the Italian historical heart of the tomato processing area. La Doria is a major supplier for mass-market retailers both in Italy and abroad and is specialized in the private labels sector or the supermarket’s brands. Approximately 95% of La Doria sales are generated via this channel through long-standing partnerships with several retailers Worldwide. In addition to private labels, the Group sells products under the La Doria brand, which has been on the market for about 60 years, La Romanella (for value products), Althea, Bella Parma (for pasta sauces), and other major Italian and leading international brands (copacking). Significant family involvement, the absolute commitment to quality and tradition, and attention to natural and healthy food of the Mediterranean diet are the fundamental elements of La Doria’s success. La Doria only uses real Italian tomatoes for an unparalleled sweetness and a texture that can only be found in the best home-grown tomatoes.

GLOBAL RETAIL BRANDS / MAY 2022

La Doria is also a historical producer of pulses and fruit juices. The company carries out very stringent product selection at origin to ensure an authentic taste. High-quality vegetables and fruits are packed according to natural conservation methods to leave the taste and nutrition intact. Today the company is the first largest producer in Europe of peeled and chopped tomatoes and preserved pulses in the retail segment and the first largest producer in Europe of pasta

sauces in the private label segment. It is also one of the main producers in Italy of fruit juices and beverages. All its products reflect the company's passion for its work and the desire to promote the best of Italian traditions and stand out in terms of quality and excellence. www.gruppoladoria.it

PLMA Amsterdam Hall 2 – Stand F-4316

N O TA B L E

Le Bontà Brings Cacio e Pepe to PLMA Le Bontà was founded in 1994 in Prato, in the Tuscan hinterland, to create sauces, meat sauces, and patès that express the best Tuscan gastronomic tradition. Last October, Le Bontà Srl moved to a new 9,000 m2 plant in Campi Bisenzio (FI), bringing together two divisions (sauces and cereals) in a unique production center. The project was guided by a desire to embark on a sustainable path. The lines of sauces have been renewed. The company has invested in new technologies and machinery that triple the production capacity and allow us to replicate the authenticity of recipes with a perfect mix of tradition and innovation. This year, Le Bontà Srl will launch a contemporary range that pays tribute to its origins: Chianina ragout, Porcini mushrooms and truffle sauce, Aglione sauce, cacio e pepe sauce, Norma sauce and Amatriciana sauce.

The cacio e pepe sauce embodies the whole soul of the people of the Lazio region and above all of the city of Rome, a city devoted to grandeur and majesty but which never forgets the simplicity of its origins. Like carbonara and amatriciana, the cacio e pepe sauce is one of the Italian culinary tradition's tastiest and most popular dishes. i Toscanacci have reinterpreted this historic recipe using the Tuscan DOP pecorino together with the Roman pecorino. The new references arise from the great ability to evolve historical recipes in a new current and original key. The new products are suitable for all those who want to taste everyday typical Italian and quality flavors: they are ideal for everyone, young and older adults. For more information: www.lebonta.it

PLMA Amsterdam Stand F – 5358

GLOBAL RETAIL BRANDS / MAY 2022

N O TA B L E

Innovation From Lucart Group Lucart, a major European manufacturer of thin MG paper for flexible packaging, is a key player in the consumer goods and Away From Home market as a producer and transformer of tissue and airlaid paper. Our attention to people, sustainable processes, and approach to innovation means that we offer cutting-edge products that meet market challenges and perfectly match the requirements of our customers. Fiberpack® is our flagship project in this field: it combines advanced technology and environmentally friendly processes, demonstrating that circular economy principles are fully applicable to the tissue sector. We created this project starting from the idea of using all the elements of beverage cartons according to circular economy principles. The production process relies on an innovative technology that separates the cellulose fibers in beverage cartons from polyethylene and aluminum by physical-mechanical action. With this technology, we don’t use any substances that may harm people or the environment. We produce tissue products with the fibers obtained through this process. We recover the aluminum and polyethylene and convert them into a homogeneous material called Al.Pe.®, which other industries use to produce various items.

GLOBAL RETAIL BRANDS / MAY 2022

Lucart is also the only brand in its target market to offer airlaid products with exceptional absorbency and strength performance. The Airlaid technology uses long, highly resistant cellulose fibers that never come into contact with water during the production process (dry paper) to remain super absorbent. Fibers treated with this process naturally form a '“dam” structure, offering outstanding results: it absorbs 50% more compared to other household paper and, thanks to its exceptional resistance, it can be reused up to 10 times, compared to 1 or 2 of competing products. We are a company made up of people who choose to use innovative and sustainable processes in the development, transformation, and manufacturing of paper products, collaborating responsibly for the future of our business and the planet.

We recently introduced hybrid technology: Lucart uses only recycled fibers and cellulose from supply chains managed according to acknowledged sustainability criteria. Hybrid products are obtained thanks to a unique and innovative technology that allows pure cellulose plies to be combined with recycled paper plies, ensuring excellent quality and maximum attention to environmental sustainability. For More Information: www.lucartgroup.com

PLMA Amsterdam Stand N - 3206

N O TA B L E

The Italian Experience Hub Valpizza Group is the Italian integrated point of reference in pizza and snack manufacturing: the unique, large-scale, and highly qualified HUB able to supply a wide range of items in frozen and deli categories, meeting all needs. Incremental innovation, out-of-the-box concepts, expertise, all the existing technologies simultaneously at customers’ disposal with only one partner, reliability, a stronger focus on expectations fulfillment, and the widest pizza and snack range ever seen: this is Valpizza Group! Valpizza Group identifies its primary development as the combination between Italian quality and customer convenience, with the daily goal of reaching a different way of thinking, redesigning pizza in various sizes, and other concepts. This is possible thanks to the continuous communication inside the Group: daily ideas transfer helps create new concepts as the sum of different expertise and experiences.

GLOBAL RETAIL BRANDS / MAY 2022

This is how Pinsa – Italian Aperitivo Kit, Valpizza’s last item originated. A perfect match between the trendiest and fastest-growing item of the year, the Pinsa, combined with Italian Charcuterie and Cheeses. The authentic Italian Aperitivo experience: consumers can freely enjoy all ingredients separately or mix them as they prefer, precisely as we do in Italy. Plain or topped Pinsa on the side of Italian typical ingredients, from Prosciutto Crudo & Truffle Burrata to Salami & Montasio cheese. A plantbased option is also available. Valpizza Group’s philosophy is rooted in the Italian tradition, to keep intact its main features: to enhance, through its products, the authentic Italian qualitative and flavor profile that characterizes our food culture. Valpizza is more than pizza and snacks: it’s the Italian experience HUB, a unique Group capable of providing all the solutions.

Elena Canepa, Commercial Director Mob. +39 347 7358130

PLMA Amsterdam RAI Europa Complex Hall 7 - Stand n. F-8510

N O TA B L E

Lidl Trials ‘Smart’ Refill Station To Help Shoppers Cut Costs And Plastic According to report on The Retail Gazette,“ Lidl has launched a trial of the UK’s first-ever supermarket ‘smart’ laundry detergent refill station, to help customers cut plastic and costs. Launching in Kingswinford, West Midlands, the six month pilot in partnership with Chilean sustainability start-up Algramo could save 2,970 single-use plastic containers from one store alone. Shoppers at the Kingswinford store can now purchase a dedicated, 100% recyclable refill bottle filled with a choice of four Lidl own brand laundry detergents for the same price as a standard single-use bottle. After the refill bottle is purchased, any refills then come with a 20p saving – reducing customer spend as well as plastic, meaning customers will never pay more for a more sustainable choice. The refill bottles have been specially designed with a UK-first smart chip, which allows the machine to register and recognise the bottle. Once the refill process is complete, shoppers can collect the ticket printed with the chosen product’s barcode and pay at the till with the weekly shop.

GLOBAL RETAIL BRANDS / MAY 2022

The refill machines are fully automated – making the process simple and fast, also helping to avoid any awkward spills created by manual refill machines. Mark Newbold, CSR Manager at Lidl GB said: “At Lidl, we believe you shouldn’t have to pay more for doing the right thing. It’s why we’re especially proud to be trialling this pioneering refill technology that not only helps customers reduce their plastic usage, but also their weekly shopping bill.” Since 2013, Algramo has been dedicated to helping Chilean families buy life’s essentials in reusable packaging and is now an international benchmark for circular economy.

With this partnership, Lidl becomes the first retailer to pilot Algramo’s circular platform in Europe, while also allowing its customers to pay, on average, 10% less for the products. Algramo UK country manager Chris Baker said: “We are very happy to help Lidl customers make simple everyday actions more sustainable. During 2021, just in Chile, we managed to reuse more than 250,000 plastic bottles, that are still being used by consumers, keeping more than 30 tons of plastic in the economy and out of the environment.”

N O TA B L E

The International V-Label Awards 2022 Edition Open for Entries After a successful first edition in 2021, V-Label brings back the biggest celebration of the plant-based industry. In 2021, V-Label launched the International V-Label Awards for the first time to celebrate the many innovative ways in which businesses are contributing to a rich and diverse range of plant-based products and to recognize companies that are making a difference within their communities as well as from the perspective of global sustainability. After a successful first edition, with 577 entries from 36 countries and over 42,000 votes cast on the public voting site, the International V-Label Awards are back to raise awareness in the mainstream media of the progress and growth of the plant-based industry. With the International V-Label Awards, V-Label aims to celebrate the companies that are shaping the future of the industry and encourage more organizations to follow along. The second edition of the International V-Label Awards opens for entries on April 1st, 2022, with double the number

GLOBAL RETAIL BRANDS / MAY 2022

of categories compared to last year. The award scheme offers participants the possibility to enter 18 different categories, including product categories such as Best Meat or Dairy Alternative and categories that aim to promote responsible business practices, such as sustainability, innovation, and positive impact. As a new feature this year, entrants can also choose to participate in categories such as Best Fish Alternative, Best Functional Food, or Best Household Product, among others.

“Seeing the value that being a finalist or winner provides to entrants and how the Awards help amplify their stories through our own and our partner’s channels, we decided to go forward with increasing the number of award categories this year to have an even greater impact,” says Ferry Djamchidi, CEO of V-Label GmbH. “The goal is to receive as many inspiring stories as possible, celebrate, and promote the advancement and innovation of the plant-based industry.”

N O TA B L E

V-Label Brand The quality, transparency, and professionalism in the field of vegan certification. All entries are carefully reviewed by a jury panel consisting of senior leaders from the industry, media, and NGOs. The International V-Label Awards also include a round of public voting and a special award voted on by a panel of influencers. The awards will be open for entries until the 30th of June, 2022, and after the jury has made its final decision, finalists will be announced in October 2022. Winners will be announced during the virtual awards ceremony in November 2022. To participate, entrants can log into awards.v-label.com and submit their written entry explaining why and how they meet the requirements of each category. Finalists and winners of the International V-Label Awards will be able to communicate their success with a special logo designed for the occasion. They will be actively promoted through V-Label’s and its partners’ channels. Additionally, winners will receive a one-year V-Label license free of charge and a media package to share their success. For more information: awards.v-label.com.

V-LABEL is the most recognized brand globally, chosen by millions of consumers to identify products suitable for vegetarians and vegans. Internationally recognized and guaranteed for the consumer, the V-Label mark is registered in more than 70 counties, including the United States, China, South Korea, and Italy. The global demand for vegan products has accelerated during the last three years. After the Covid-19 pandemic, the market growth is driven by increasing consumer awareness of the usage of animal-derived ingredients. The increasing demand from mainstream consumers worldwide for vegan-certified products is expected to push the revenue generation in the global market over the medium term. As a result, the V-LABEL certification is the answer for all companies, private label producers, and retailers that want to distinguish themselves for innovation, positive impact, and sustainability. The V-LABEL brand guidelines were established by the major European Vegetarian and Vegan Association, and their specific criteria are constantly updated. In fact, for V-LABEL, the technical aspect of product

certification is a priority. That’s why self-declarations by producers are not acceptable to guarantee complete transparency at every stage of approval. The V-LABEL certification can be obtained for all kinds of products suitable for vegan criteria used in daily life. Thus, it can be purchased for products that meet vegan criteria from every sector, from shoes to textile products, from cosmetics to food. Also, The V-LABEL mark is available for restaurants and Hospitality. Designed by the Italian Vegetarian Association in the early ’70s, the V-LABEL is available in three categories: vegetarian, vegan, and raw vegan. This makes it easier for consumers to purchase products. For this reason and many more, V-Label is the best choice for all vegetarian and vegan products worldwide. For information: www.vlabel.org email: segreteria@vlabel.it

www.globalretailmag.com

N O TA B L E

THERE’S GOLD IN THEM THAR HILLS THE RUSH TO THE METAVERSE Retailers and consumer goods manufacturers alike are scrambling to stake their claims in the Metaverse. Metaverses are immersive virtual worlds that allow users to interact through avatars. Examples of metaverses include Fortnite, Roblox, Decentraland, The Sandbox and Horizon Worlds. In November 2021, Mark Zuckerberg boldly placed a big bet on the future of the Internet, renaming Facebook as Meta. At the time of the announcement, he predicted that “a lot of this will be mainstream in the next five to 10 years.” Gartner predicts that by 2026, 30% of organizations will have products and services ready for the metaverse. Others are less sure about how much consumer behavior will change and what the opportunity for consumer goods will be. After all, this has been tried before. Second Life garnered considerable attention in the 2000s and brands began advertising on the platform beginning in 2006, but many abandoned their investments in Second Life just a few years later. But the difference this time is the size and investment of the companies getting involved.

GLOBAL RETAIL BRANDS / MAY 2022

As Mark Schauer, Director of the R&D Studio at Kroger’s 84.51˚ subsidiary, wrote in a blog post, “The difference here is Facebook is big; they are already the leader of the pack, and they’ve committed big money and headcount to bringing their vision to life. … In this omnichannel world we live in, retailers must go to where the customers are, and if a large number of customers dive into the metaverse, retailers will need to be there, too – certainly with advertising, but also with rich commerce experiences.” Retailers and brands are already jumping in feet first. Here’s how several are becoming versed in the Metaverse.

Expanding Retail Footprint Virtually In July 2021, Carrefour opened up a virtual supermarket in the Fortnite world called The Healthy Map. In the game, players could gain strength and an extra life by eating more fruit and vegetables. Carrefour partnered with top streamers in Europe and Brazil to play the game. The company also interacted with players eating junk food on Twitch, the video game live streaming service. The junkfood-eating gamers were invited to eat healthily on The Healthy Map. The promotion reached more than 10 million gamers and generated over a million interactions.

GEORGE PURO President PURO RESEARCH

Then, in January 2022, Carrefour bought a parcel of virtual land on The Sandbox. Elodie Perthuisot, Chief E-Commerce, Digital Transformation and Data Officer and EXCOM member at Carrefour, posted on LinkedIn: “The field will be at the heart of our metaverse activities, as we experiment, to understand the evolutions of retail and consumption that will come. Concrete projects will follow soon.” In March, Carrefour announced another step into Web 3.0 by launching its first collection of non-fungible tokens (NFTs). The project, called “The Carrefour NFBEE Supermarket,” includes a collection of virtual fruit and vegetables available for purchase for a starting price of 5 SAND (~15€). 100% of the proceeds will be donated to the BEEFUND of the Fondation de France to protect biodiversity.

Walmart Sees the Future Walmart filed several trademark applications in December 2021 to make and sell virtual goods. The categories included a wide range of products including electronics, indoor and outdoor furniture, home décor, toys, personal care products, household essentials, arts and crafts and pet products, among many other categories. Walmart also filed a trademark application for a digital currency and digital token. While Walmart’s metaverse intentions are not publicly known, when the company makes moves like this, the whole retail world takes notice. Walmart President and CEO Doug McMillon told Wall Street analysts in February, “We do think that social commerce around the world and what happens with wearables and AR and mixed reality will be part of our future, and we're obviously thinking about that and working on that.”

Clothes Make the Kid Target partnered with Roblox on an exclusive promotion aimed at capitalizing on the popular online environment enjoyed primarily by children. Shoppers (or their children) who bought a real Roblox shirt were given a code to redeem for a matching virtual t-shirt and accessory for their Roblox avatar. As of February 2022, Roblox had 55.1 million daily active users.

Try to Try it Now For some brands, the metaverse has started off as a way to engage Gen Z consumers while also acknowledging the irony of trying a brand in a virtual space. Heinken launched a new beer – Heineken Silver – on the Decentraland metaverse in March. Heineken’s playful introduction:

“Our virtual beer is made only from the freshest pixels: no malt, no hops, no yeast, no water and also, no beer. The result? An unusual & inaccessible premium lager with a tech and meta finish that no one can enjoy. Refresh now your virtual taste. Try to try the new virtual Heineken® Silver in Decentraland.” With seemingly less irony, Coca-Cola introduced a new flavor called CocaCola Zero Sugar Byte to “bring the flavor of pixels to life in a limitededition beverage that transcends the digital and physical worlds.” The flavor launched on Fortnite in April with limited edition real world runs in Latin America in April and in the U.S. in May.

George Puro

President of the Puro Research Group, a market intelligence firm specializing in consumer insights, competitive/market intelligence and analysis. Puro’s services are designed to keep you abreast of the latest trends, make you look smart in presentations and help guide decision-making. The company has provided organizations and companies, ranging from Fortune 100 companies to startups, with aha! insights about competitors, customers and industries in a variety of topics and industries, including consumer products; retail; transportation, travel and hospitality; healthcare and health insurance; financial services and investment banking; traditional marketing, as well as digital and social media marketing.

www.globalretailmag.com

Leading Grocery Retailers of the G7.

GLOBAL RETAIL BRANDS / MAY 2022

CANADA Loblaw Companies Limited Based in: Brampton, Canada Significant Private Brand: Presidents Choice Number of Locations: +2,400 www.loblaw.ca

Sobeys Inc. Based in: Stellarton, Canada Significant Private Brand: Compliments Number of Locations: +1,500 corporate.sobeys.com

Metro Inc Based in: Montreal, Canada Significant Private Brand: Irresistibles Number of Locations: +1,500 www.corpo.metro.ca

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FRANCE Carrefour Based in: Boulogne-Billancourt, France Significant Private Brand: Carrefour Bio Number of Locations: +12,225 stores in over 30 countries www.carrefour.com

Intermarché Based in: Bondoufle, France Significant Private Brand: PorSi Number of Locations: +2,300 stores in Europe www.mousquetaires.com

Groupe Casino Based in: Saint-Étienne, France Significant Private Brand: Casino Bio Number of Locations: +10,800 Worlwide www.groupe-casino.fr/en

GLOBAL RETAIL BRANDS / MAY 2022

At Emerge, we are focused around two simple client objectives, which are at the heart of everything we do.

FOR SUPPLIERS

Looking to expand and differentiate their business or take new innovations to market

FOR RETAILERS

Wanting to build a unique roadmap and actionable tactics for Private Brand greatness

CALL US

We would love to start a conversation with you www.emergefromthepacck.com Perry Seelert, Partner; Mark Dickinson, Partner Perry@emergefromthepack.com Mark@emergefromthepack.com +1 203 529 3668

GERMANY

Aldi Based in: Essen, Germany (Aldi Nord); Mülheim, Germany (Aldi Süd)

Significant Private Brand: Aldi Number of Locations: +11,000 Worldwide aldi.com

Edeka Based in: Hamburg, Germany Significant Private Brand: Genussmomente Number of Locations: +13,000 Worldwide www.edeka.de

GLOBAL RETAIL BRANDS / MAY 2022

Lidl Based in: Neckarsulm, Germany Significant Private Brand: Lidl Bio Number of Locations: +11,200 Worldwide www.lidl.com

REWE Group Based in: Cologne, Germany Significant Private Brand: Frei Von Number of Locations: +9,600 Worldwide www.rewe-group.com

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ITALY Conad Based in: Bologna, Italy Significant Private Brand: Sapori & Idee Number of Locations: +3,300 www.conad.it

Coop Based in: Casalecchio di Reno, Italy Significant Private Brand: Vivi Verde Number of Locations: +2,100 coopitalianfood.com

Selex Based in: Milan, Italy Significant Private Brand: Selex Number of Locations: +2,100 www.selexgc.it/en-us

GLOBAL RETAIL BRANDS / MAY 2022

JAPAN AEON Supermarket Based in: Mihama-ku, Chiba, Japan Significant Private Brand: Aeon Wellnness Number of Locations: 19.000 www.aeon.info/en

7-Eleven Based in: Chiyoda City, Tokyo, Japan Significant Private Brand: 7 Select Number of Locations: +80,000 Worldwide www.7andi.com/en

Family Mart Based in: Minato-ku,Tokyo, JAPAN Significant Private Brand: Family Mart Number of Locations: +24,771 Worldwide www.family.co.jp/english

UNITED KINGDOM Tesco Based in: Welwyn Garden City, United Kingdom Significant Private Brand: Tesco Number of Locations: +4,600 www.tescoplc.com

Sainsbury’s Based in: London, United Kingdom Significant Private Brand: Sainsbury’s Number of Locations: +1,400 www.about.sainsburys.co.uk

Waitrose & Partners Based in: Bracknell, United Kingdom Significant Private Brand: Essential Waitrose Number of Locations: +350 www.about.sainsburys.co.uk

GLOBAL RETAIL BRANDS / MAY 2022

msterdam A A M L P at Visist Us

13 2 4 F d n Sta

e Retailers Wherand Suppliers Meet OCTOBE R 2021

MAY/JU NE 2022

PICNIC

RETURN TO AMSTERDAM

Low Prices and Fast Delivery of Everyday Groceries

Retailers of the G7 Will Europeans Ever Shop The Same Again? 5-Step Digital Marketing Audit Anuga 2021 An Inconvenient Truth (In Retail) PLMA’s World of Private Label Preview www.globalretailmag.com

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MARC H 2022 JUNE 2020

2022 SUPPLIERS GUIDE

8 Rules for the Simple Life Q & A with PLMA Private Label In An Era of Uncertainty

BRIAN SHAROFF

JANUARY 1, 1943 – MAY 23, 2020

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UNITED STATES Walmart Based in: Bentonville, AR, USA Significant Private Brand: Great Value Number of Locations: +10,500 Worldwide www.walmart.com

Amazon Based in: Seattle, WA, USA Significant Private Brand: Wickedly Prime Number of Locations: E-Commerce www.amazon.com

GLOBAL RETAIL BRANDS / MAY 2022

Costco Wholesale Corporation Based in: Issaquah, WA, USA Significant Private Brand: Kirkland Signature Number of Locations: 828 Worldwide www.costco.com

Kroger Based in: Cincinnati, OH, USA Significant Private Brand: Simple Truth Number of Locations: 2,750 www.kroger.comcom

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COLUMN

P R I VAT E L A B E L W I N E S E R I E S

Online Tastings Are Here To Stay “Travelling thousands of miles between wineries in different countries without leaving my chair.” Every time I tell my friends I’ll attend a virtual wine tasting, they start laughing compassionately. Until they realize the real thing arrives in my postbox— nothing virtual, small or bigger bottles of wine to taste. For example, during an online conference with the winemakers themselves or to probe from out of my lazy chair without any screen in front. Of course, also, I do more like the real thing. I prefer live tastings over online tastings, chit-chatting with winemakers and colleagues, sniffing the whole tasting atmosphere, or, even better, exploring a vineyard or a cellar on site. But what was the alternative when we were locked down? Since Covid19 restricted our physical ranges, winemakers and producers adapted their marketing methods quickly to reach out to their existing or new customers. Virtual tastings popped up like mushrooms from the ground. The basic idea is simple. A wine producer sends the requested wine or the wine they want to promote to the receiver. That can be private customers, buyers and traders (for retail), or wine journalists like me. Nothing strange because this also happened before Covid19. But when the ugly virus was sailing in, digital wine performances evolved and became more sophisticated, as no other

GLOBAL RETAIL BRANDS / MAY 2022

Author In The House

means were available. Meanwhile, people got more confident and got used to online tastings, despite missing the social aspects of physical ones. Even the possibility of attending a wine tasting via social media, like Instagram, appeared. “Online tastings are here to stay”, confirms Marc Almert, World’s Best Sommelier in 2019 and wine host from Baur au Lac Vins in Switzerland, a trader that offers more than 3000 articles from more than 300 wine producers from 14 countries. “They provide consumers and winemakers more possibilities to meet: offline, online, and hybrid.

Individual winemakers believe the hybrid wine tasting concept will last, like Nick and Annette Köwerich, who produce wines in the German central Mosel area (https://www. weingutkoewerich.de/). ‘Yes, we have been offering Zoom tastings since the beginning of Covid,’ Nick says. Either individually with retailers and restaurateurs, train staff, present the new vintage or entertain our private customers. Also, we invite authors to our wine Zoom meetings, who then read from their books while the participants taste wines. We have also been offering wines in 0.25 and 0.375 cl for many years now. Bottles are always sold out quickly at Zoom meetings during Corona time. We are a small winery that can react individually to extraordinary times. We love it!’

Online Events More farmers like Nick and Annette or wine houses reach out individually to connect digitally to (new) customers, but during Covid times also, bigger virtual tasting events popped up. Like in France, where the organization Hopwine focuses on wine professionals, www.hopwine. com – with virtual events with real tastings. The company provides online visitors with small sampling bottles, with the possibility to connect and interact with representatives of the attending wineries during or after the event. As a wine writer, I attended some Hopwine tastings and virtually traveled thousands of miles between wineries in different countries without leaving my chair. From one tasting in the other, from one farmer to the other in less than a day, tasting dozens of wines, talking to dozens of farmers and a tremendous timesaving advantage. I also received wine samples from another classic (offline) PR agency that altered their touch during Covid times. Like the Italian Studio Cru, which set up a marketing

campaign around roses from the Lake Garda region in Italy. The announcement for the tasting at a distance evoked my expectations: “Chiaretto (key-ar-et-toh) di Bardolino is a pale and crisp rosé produced in Northern Italy, on the shores of Lake Garda, 30 minutes away from Verona by car, exactly halfway between Venice and Milan. Even though Lake Garda is close to the Alps, its climate is Mediterranean, and lemon trees, olive trees, and Mediterranean scrub grow on its shores.”

organizational app. The digital thing relieved my choice stress as I had to choose which of the 2.800 attendants, winemakers from all over France, I should visit within a few days. At that moment, I longed for an online tasting. However, I lost this longing strolling through the vivid streets of Paris after visiting the fair and bringing energy and nothing but the real thing, my friends.

Two small boxes arrived in Spring, filled with fifty small bottles of rose (5cl). Fifty shades of pink to be scrutinized organoleptic on a sunny day in my garden. Life’s not that bad.

Offline Events Virtual tastings will stay, and tools to meet winemakers and learn to know their products will be a permanent part of wine discovery, thanks to technology. Studio Cru, for example, built a platform for booking appointments between the press and their clients for the famous Vinitaly Fair in Verona. Also, at Vinexpo, the first live fair I attended after the demise of Covid (although still with a face mask and proof of vaccinations), it provided or visitors were provided with an

Hans Kraak is educated in biology and journalism and wrote two books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in Voeding Nu, a business to business platform on food and health, as a food and wine writer he publishes in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.

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COLUMN

HOW DIGITAL ARE YOU? A 5 STEP DIGITAL MARKETING SELF-AUDIT. Going digital means different things to different people. Regardless of a company’s size and breadth of resources, many companies are not as digitally savvy as they should – or could be. As an essential partner of CPGs and retailers, the private label industry is no different. Your digital capability and presence are table stakes and can be a differentiator as you compete for business. It can and should also be a primary means to create and maintain a healthy pipeline of prospects. The question of “how digital are you” frames audits I’ve conducted for years and helps companies assess their digital capabilities. In the version below, I chose five of the most critical areas of digital marketing you can use to evaluate your capabilities.

1. WEBSITE

2. SOCIAL MEDIA

A website is one of the most visible representations of your brand, a “public face,” and a direct prospecting means.

Your social media presence is a visible representation of your brand and a means to establish deeper relationships with prospects and customers.

A. H ow clear is your brand story and differentiation? B. How easy is it for prospects to find the information THEY need to determine if they want to do business with your firm? C. When a prospect comes to your site, is it well equipped with a means to submit contact information you can follow up on? This is not simply contact us form but lead-generating content such as blogs, whitepapers, etc.

A. Your brand story and differentiation are not as static as your website on social media. So the question here is, how often are you supporting your story and differentiation with engaging content? B. One of the most important yet least understood aspects of social networking is the level of engagement of your customers and prospects. Check your stats – how many views, likes, shares, and comments do you receive? C. I f you’re like me, you follow numerous people and companies on social networks. So do your prospects and customers. The question here is, are you posting often enough to be noticed in their feeds?

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MARK H. COHEN President COLLOQUY DIGITAL, LLC

5. ANALYTICS 3. EMAIL Email is a somewhat misunderstood and misused medium. Firstly, let’s debunk the notion that email is dead. According to marketing automation platform/CRM HubSpot, email generates $42 for every $1 spent. A. When you get a lead, what do you do with it?

Last and certainly not least is your ability to track which digital channel leads are coming from and the effectiveness of each channel at generating sales. You can also track how each well each channel is “working.” A. Are you set up for campaign and channel tracking? B. H ow effective are those tools supporting and enabling your marketing and sales efforts?

B. Do you have one or more automated email campaigns that keep you in front of and connected to prospects until close?

Once you’ve considered your answers, you can now assess where you stand relative to “how digital are you?.” Indeed, there are more questions; however, what you can do from here with your staff or external resources is to determine where the gaps are and prioritize and budget for initiatives to improve your capabilities. I hope you found this helpful, and I am at your service if you have additional questions or needs. Connect with me on LinkedIn – www.linkedin.com/in/markhcohen or email me at mark@colloquy.biz.

C. D o you have an opted-in list or lists? D. D o you have an email cross-selling program?

4. CRM A CRM (Customer Relationship Management) system is as critical as a website. It helps you keep track and organize prospects, customers, conversations, and sales pipeline, and when connected to a marketing automation platform, enables you to send and track automated emails. A. Do you have a CRM? B. A marketing automation platform? C. A re you using them efficiently and effectively to generate and track leads and sales?

Mark H. Cohen Mark H. Cohen’s clients refer to him as a grey-haired Millenial due to his many years of marketing experience blended with a passion for and application of the latest marketing channels and technologies that he brings to clients of all sizes...he is a valuable asset for companies seeking expert advisory in the areas of growth and strategic guidance, marketing strategy, or on the integration of digital marketing or media into their organization. Mark is a member of the board of directors of the PLMA. His website is www.colloquy.biz.

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RASHIDA SALAHUDDIN President & CEO THE CORPORATE CITIZENSHIP PROJECT

WHY RETAILERS MUST NAVIGATE MUDDY WATERS OF ESG REQUIREMENTS The need for more corporate responsibility has evolved for today’s corporations and the next generation of business leaders in the form of environmental, social and governance (ESG). Investors, activists, and regulators are now requiring proactive, community-structured commitment and accountability that is designed to step above shareholder returns. Today’s global capital markets aren’t interested in more marketing from companies in every industry. Instead, they are demanding sustainability and eco-friendly business practices as well as a reasonable return. Global retailers and their executives are now hearing this call, and the industry is being more proactive in this movement.

Why are ESG standards needed?

Although ESG metrics are still trying to find their proper place in today’s standardized financial reporting, that hasn’t stopped retailers and other industry institutions from making promises and illustrating the proactive nature of their ESG standards. What’s needed at this critical step is the ability for companies across all industries to truly quantify their company’s present position relative to investor objectives of integration, values, and impact in the areas of governance over environmental and social contexts. American stakeholders AND shareholders aren’t interested in window dressing and empty promises only for the benefit of a feel-good investor report. They want to know that companies are holding themselves accountable to the promises and commitments they’re making in these key areas.

Proxy Advisors making unfair pressures

Many retail companies, specifically, have felt their fair share of pressure into adopting more ESG-forward practices. Whether through a reduction of plastic carrier bag usage or certainly brought pressure on a large number gender pay

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incorporation of ESG elements across the retail industry.

gap reporting, shareholders have of retail companies over their supply chain strategies, environmental and sustainability impacts, and certainly gender-diverse practices. This focus has led to a significant overhaul of many business processes alongside the appointment of a new addition to the C-Suite – the Chief Sustainability Officer (CSO). Other companies inside and out of retail continuously look at leaders in this movement and have started to replicate their operational changes. However, making promises about ESG commitments and holding true to them are apparently two different stories for some. Many companies are being pushed into making ESG improvements and commitments, especially through institutional investors and oversight organizations such as Institutional Shareholder Services (ISS). This has led some to wonder if these proxy advisors have become too focused on ESG issues, have conflicted, and have broadly too much power over the operation of America’s largest companies and retailers.

Retailers have a chance to serve as models Retailers have the opportunity to truly bring about change – not just in their marketing but in the way they go about doing business. In fact, as business models have had to adapt to this new landscape and changed customer behaviors, there has been evidence of the

These moves recognize it is not solely about making money and preserving the bottom line, but that retailers have been working toward having a positive societal impact. There is no doubt that these newly implemented strategies have the potential to drive increased valuations, which pushes up the appetite of investors, but that they also attract more qualified people into retail companies who are extremely committed to the corporate cause. As more retailers focus on staying committed to their ESG promises, everyone will win in the end, including customers, stakeholders, investors, the environment, and certainly employees. These companies will truly serve as models of operation in the future. But we must move beyond just promises and commitments, a new set of ESG standards must be developed to level the playing field of reporting.

Rashida Salahuddin

Rashida is the President & CEO of The Corporate Citizenship Project. Born and raised in Los Angeles, Ms. Salahuddin has spent most of her career in Public Affairs working for a diverse array of companies including in Financial Services, Entertainment, and Energy. She is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is a believer that corporate America should be transparent and should practice what they preach. For more information, visit corporatecitizenshipproject.com

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CLODAGH HURRELL Business Development Director, Europe SGK

TURN THE VOLUME UP ON VOICE CHANNEL MARKETING Voice technology has been around for a long time, but we have seen a dramatic increase in its usability and developments in recent years. This technology changes the relationship between us and our digital devices, as a computer comes in direct communication with the user. It helps us talk to our devices, making them more intelligent and responsive. Computers But what does this mean for brands? With have to think like humans and engage a large portion of the UK population now with us in a way that resembles how aware of smart speakers and interacting we interact with each other. with the technology many times a day, Smartphones, smart speakers, TVs, voice is no longer a novelty—it’s essential watches, home devices, even cars are to staying competitive, and the benefits are no longer isolated electronic devices significant and long-term. but have become fully integrated into the voice technology ecosystem to Enhanced Customer Experience enhance our lives in myriad ways. The Voice commerce changes how customers adoption of these technologies shows the interact with your business, allowing potential for a marketing revolution that brands to offer a seamless experience can virtually tap into this transitioning to customers without needing to imply consumer behavior at every touchpoint important resources for the success of the of the customer journey. The latest process. studies indicate that 34% of UK homes Voice search is far better than typing have at least a smart speaker. when it comes to: • Checking directions Voice as a New Marketing Channel Voice marketing is no different than any • Verifying answers to your question other form of content marketing. Brands • Carrying out basic research should utilize it to solve their customers’ • Confirming breaking news problems and answer their pressing questions. The personal nature of voice provides an opportunity to amplify consumer engagement, allowing for the creation of new and unique experiences for both the consumer and the brand.

Several brands have developed voice apps for UK customers to shop with Alexa. For example, Ocado allows users to buy groceries, and Domino’s, Pizza Hut, and Papa John’s are also always ready to engage in conversation about their pizza offers. UK consumers can also choose their favorite beverage with the evocation phrase ‘Alexa, tell Starbucks it’s coffee time.’ Large brands are well aware that voice is an important marketing channel. More rating it as significantly or extremely important in the future of marketing.

Brands have launched a variety of apps in 2020, with ‘answer questions’ being the most important reason to develop the app (65%). The ability to answer questions is also a powerful way to connect to customers and deflect their attention from problematic touchpoints, such as call centers.

Personalized Journeys

It is essential that data capture features are considered in order to deliver experiences that are relevant to customers. Voice can deliver 50% more marketing permissions than any other channel. It is essential that brands are transparent about data capturing and personal preferences to reassure consumers about privacy concerns. Data exchange is attractive when users see personal benefits. 41% prefer to exchange

personal data for free services rather than pay for those services to safeguard their data.

Amplified Sales Opportunities

A voice app can transform the way a brand interacts with its consumers, and it can help drive unexpected positive results. Brand marketers and agencies should carefully consider the value of the three most important factors when creating a voice app: data capture, increased loyalty, and sales. It is vital to start with simple, quality engagement to build rapport with a target audience. Voice technology will increasingly influence marketing in the years to come. Hence, a presence in voice ensures your marketing strategy reaches the increasing number of consumers who prefer to engage with a brand aurally. Brands who develop a voice strategy now can gradually strategize their entry into this channel as the competition and consumer interest still evolves. Clodagh Hurrell

Clodagh has more than twenty years of experience in brand and marketing communications, beginning her career in 1997. She joined SGK in 2008 and has held several roles, most recently in business development. Clodagh is a highly motivated, results-driven, B2B sales & marketing leader with an excellent and proven track record of winning, nurturing, and developing business and strong client relationships in a consultative and solution-based approach, helping organizations of all sizes meet and exceed their business objectives. She has extensive experience in the Entertainment, Consumer Packaged Goods, Beauty & Cosmetics, and Life Sciences sectors.

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KNOW YOUR DNA Every retailer has its own unique genetic code, and the first step is to understand, decipher and disseminate it There are almost 8 billion people on earth, but our genetic code or DNA as it is called, is 99.9% the same from one human being to the next. Differences in the .1% hold all the important clues to what makes us unique. Think of it this way, most of what defines us as a species is foundationally the same in our genes, but it is this small little sliver of “differentiation” in our DNA that defines us, that separates us, that crystallizes who we are. Similar to people, retailers also have their own DNA that represents the “heart and soul” of who they are, and peels one retailer apart from another. There are the common structural elements like service, freshness, price, variety/assortment within a retailer, but how you position yourself within each, along with the personality you wrap around your approach that makes all the difference. It is true, some retailers have a more palpable, readily identifiable DNA than others, who might be a little more “vanilla”, but there is a real importance in studying and rooting out what the retailer’s DNA really is (whether you are working inside a retailer or you are on the supplier side). This is because your private brand program should flow from that understanding. Your own brand program should be an amplification of your retail DNA. It should be a further expression of it and in sync with the retailer’s genetic code. Though not every retailer and private brand program lives up to this principle.

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Target’s DNA Sets Everything In Motion One retailer whose DNA works in lock step with their private brand portfolio is Target, and they are a good study in this retailer-to-own brand harmony. First, look at the hallmarks of their retailer DNA and brand values: Key words that you would use to capture their DNA, approach and attitude are: “Youthful” “Modern” “Fashion-Forward” “Optimistic” “Vibrant” “Fresh”

These are words that embody who they are and set the tone for their marketing, brand naming and overall private brand portfolio architecture. This DNA permeates their private brand program. One of their most recent brand launches in Frozen Novelties and Bakery indulgences, Favorite Day, typifies their DNA, it expands it and amplifies it. You see this connectedness of DNA expression-to-Private Brands in almost everything they do, from fashion to food to housewares. Before you go down on a vigorous path of Private Brand development, or as a supplier, pitch a new item to a retailer that you think makes intuitive sense, remember that it all starts with a retailer’s DNA first. Know it.

PERRY SEELERT Strategic Partner and Co-founder EMERGE

Wegmans Connects “EZ-Meals” Throughout The Store’s Anatomy Another retailer who infuses their DNA into their own brand program is Wegmans, who does it not just through product, but through an all-encompassing presence across the store. One of Wegmans’ retailer tenets is to inspire their customers to make great (and easy) meals, so their Wegmans EZ Meals is interwoven throughout the store – you see it in the product itself, throughout all the store media, into recipe planning and connected through multiple departmental merchandising opportunities. It is really inspiring, and it shows how DNA should leads everything for a retailer in the ultimate execution, including private brands.

Choose Each Product Carefully Understanding, distilling and then expressing your retail DNA is tough enough, so expecting that every private brand connection will be perfectly connected is probably not fair, let along every product within the brand.

But you can mitigate these disconnects by thoughtfully considering if every product truly makes sense by asking “will it creatively amplify what my position is all about, and will consumers buy into it?” With Weis’ “Signature Collection” (Weis Markets is a family-led retailer with near 200 stores in 7 states) this is a nice aspirational brand, but in my mind, a product misfire in a squash-based pasta sauce. And from really far away, my guess is that it is not one of their top sellers. Dustcollectors are never great reinforcement of your DNA, no matter the aspirational intent.

Creative Versus Precious When we talk with retailers or suppliers about product development and portfolio, the conversation often goes to “how far can I push upwards” with my own brand, and here I have to say that there is a fine line between preciousness and creativity.

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Even with retailers like Tesco, who can credibly offer a Brussels with Madeira Jelly Pate under their Tesco Finest brand, it still feels like a stretch for me for almost all retailers. Retailers like Trader Joe’s/ Aldi, who pride themselves in being first with everything, where this newness is a key part of their DNA, always do it in an approachable way. Aldi is one of the first retailers to launch “rainbow” or “colorful” cauliflower within their own brand – it is fun, approachable, creative, and their shoppers will give them credit for being first. Again, this gets back to what your DNA is, but even in Tesco’s case, I still believe that dialing back the “preciousness” and dialing up the “creativity” serves you better.

Ensure Suppliers Know Your DNA Many retailers still may not be totally clear internally as to what their DNA is, so then it is difficult to translate it externally. But, if you are a retailer who has a clear brand story, then make sure this is communicated to the supplier community. Don’t assume they know it, understate that this is the first step in any product you want to see, and explain why the connection to own brands is important. Similarly if you are a supplier, and you have a retailer a little unsure in their DNA,

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then you should do the homework to understand how the retailer is positioning and differentiating themselves. This bit of DNA digestion and analysis will serve you well, as you want to ensure that what you are pitching and selling in has the greatest chance of success.

Final Thoughts And Pushing Your DNA On a final note, some retailers want to continue to “push” their DNA in new directions, and this is possible over time and with the right strategic discipline. Target is also a good example of morphing their DNA over many years to total modernity. But generally, the DNA leads the direction of own brands and not the other way around. It is amazing to see the continued sophistication and development in the private brand industry and gratifying that we have come so far. Consumers are embracing private brands in record numbers, so it is easy to be focused on fast growth and fast ideas. But doing your DNA homework and making sure that the brand and product portfolio is all work in synchronicity (and is a further amplification of the retailer’s “heart and soul”) is well worth the time and investment.

Perry Seelert is a retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose. Please contact Perry at perry@ emergefromthepack.com

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CHRISTOPHER DURHAM President VELOCITY INSTITUTE

BE BOLD. THE FUTURE IS NOW!

The pandemic didn’t start the sustainability revolution, but it has hyper-accelerated it, and Gen Z is its most passionate advocate. Retailers who embrace sustainability as a differentiator and foundational belief could not only win with Gen Z but Millennials and Gen X.

The last fifty years of private labels have evolved from low-quality generics to cheap private labels designed to imitate national brands to private brands developed to be as good as or better than national brand products with slowly improving package design. The evolution has created an industry of retailers, manufacturers, product developers, and designers purpose-built to mimic and copy. This expertise has grown the Retail Brand (private brand) industry to more than 20% penetration in North America, with most of Europe exceeding 30% and the U.K impressively reaching 47%+ (Nielsen). All of which is an impressive feat.

The World Stopped

On March 11, 2020, the World Health Organization (WHO) declared COVID-19, the disease caused by the SARS-CoV-2, a pandemic. The announcement followed a rising sense of alarm in the preceding months over a new, potentially lethal virus swiftly spreading worldwide. Consumer panic buying ensued, online delivery became the overnight norm, and both retail and private brands changed forever. So, what’s next? How do we move forward? What will create prosperity and continued growth for the private brand industry over the next fifty years?

Be Bold. The Future is Now!

The pandemic has created an unprecedented opportunity for the Retail Brand (private brand) industry to augment its “National Brand Equivalent” expertise with a confident boldness. Bold confidence positions the industry not simply to follow but to lead. We must express Bold in three primary ways:

Fearlessly Innovate

We must move past Innovation as a buzzword that yields little and redefine Innovation as a fearless revolution. The last two years have made it imperative that we question every brand, strategy, and product. Then revaluate, redefine, and reinvent. Unless your billion-dollar brand inspires love, creates loyalty, and drives traffic, it is a label that must be destroyed and reborn as a Brand.

Customer Focused

The consumer/shopper/customer has changed immeasurably over the pandemic, new habits created, new skills learned. Old patterns and behaviors are gone, and new ones are defining the future of retail and private brands. Retailers who manage private brands and the manufacturers who produce the products have long talked about consumer obsession. The words appear often in everything from training materials to annual planning, yet the words have had little impact on the brands, products, or experiences. Customer focus must be Bold and obsessive. It must create solutions and not products. It must look beyond the transactional and disposable to build and grow Brands that help her live a better life.

Sustainably Obsessed

Major global events have a way of shaping the habits of the generations that come of age during them. The evidence is clear that the pandemic will be to Generation Z what the Great Recession was to Millennials.

Sustainability creates three clear advantages: 1. Younger Consumers Love It. 2. Cost Savings: Smart and efficient package design can eliminate unnecessary material and save money. 3. Reduces Waste: Removing extraneous packaging and reducing material creates less waste. This reduces the cost and challenge of disposal across the entire chain. The next fifty years will be led by Retail Brands (private brands) – are you Bold enough to lead?

Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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NEVER STOP EXPLORING As an owner of a creative branding agency, I can never seem to stop exploring the market trends in retail brands. In doing so, I’m often delighted and surprised by the amazing branding work by packaging professionals globally. I love to learn where artists get their inspiration. And as an explorer, I find art just about everywhere! Supermarkets are like a museum to me. I often purchase items for the packaging, whether I need the product or not. In the end, I spend far too much time roaming the aisles exploring and far too little time following my list. Shout out to my husband for taking the actual task of shopping over from me years ago! My favorite times of year is when the Vertex Awards roll around. As a judge, I’m glued to the screen for hours at a time, day after day, studying and enjoying the content and character of the brands and package entries presented. It’s inspiring, educational, and overall a great time for me! My recent observations show that retail brand design and innovation are at an all-time high. And as I’m sure many of you have noticed, retailers are raising the bar by and spending the time, effort [and funds] required to create great package design that resonates with consumers.

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I’m happy to report that’s what’s going on in our studios these days! We proudly create an abundance of optimistic and great-looking packaging for our group of highly enthusiastic clients. It’s not only the consumers who help shape the market; it’s the brand owners who listen to them and respond to change!

Has the pandemic affected these trends? Undoubtedly yes. But the general mood is the same, and the strategies set forth before 2020 remain strong. That is despite cost implications which of course are a factor. (a discussion for another issue). Leaders like Target and Whole Foods aren’t backing down from their redesigned programs. And several fast followers fit with what I see as the most recent design trends – bright packaging, bold graphics, patterns, illustrations– could it be it’s anything that will to help consumers forget about the last couple of years? Target introduced Kindful in Aug. 2021, another extension of this thinking, so it must be working. If I were to use one adjective to describe the state of package design today, I’d choose Optimistic.

Lately, it’s not just about optimism in color pallets and graphic elements that are trending; it’s about properly speaking to the customer about the product attributes and features; what are the reasons the product was chosen for your customer? Why will they enjoy it more than the competing brands? What benefits will it provide? And by all means, be honest and don’t be afraid to be yourself; differentiation is another word I use daily.. Each item has to speak with its voice. I’m not going to lie; the idea of SKU by SKU specifics creates a worry for retailers and suppliers who have to pay for each iteration. However, our clients report that the return on investment comes with increased sales. In this article, I will talk about and share with you (where I am able) some examples of what we see trending.

MARIA DUBUC President MARKETING BY DESIGN

Profi in Romania had fun with their redesigned line of fresh eggs. Personality, whimsical expression, and a unique color palette for this category helps these products differentiate and really pop. Let’s start with one of my most recent items hitting the shelves for Sprouts Farmers Market. Kombucha depicts punchy, colorblocked flavor imagery and sweeping color bars that create a bold, bright design with all the necessary category cues that are highly shoppable.

In 2021, I was impressed with how El Corte Ingles surprised us with their canned vegetable line of products. I’d love to know how they are performing and what their customers think!

Let’s step away from MBD and look at what’s in store globally from my findings judging Vertex. Note: I don’t think I’m the oldest judge, but I’ve been judging for the longest time. Therefore, I’ll include some history I feel is still This year, Albertson’s did a nice relevant today. job reinventing their grape/cherry tomatoes line. Notice the bright color Re-inventing the categories palette, playful patterns, creative typography, and the copy that Over the past 5 years I’ve witnessed a communicates each item's unique trend of differentiation from category attributes and characteristics. norms. In 2016, Albert Heijn not only redesigned their dairy line, they got playful and breathed new life into a category that struggles with status quo design and complex print processes.

In the Netherlands and Belgium, Jumbo developed this line of Vegan Chocolate bars that supports my theory. Bright colors, patterns that are unique SKU to SKU. Can you imagine how packaging like this is so much easier to socialize?

Last year, Jumbo did something similar with their line of tomato of products. The judges loved the results and gave this lineup a silver award.

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Be playful and have fun! We are still seeing the ‘fun’ and ‘playful’ trend in the marketplace. Customers want to be happy, smile, and what makes them laugh will surely end up in their basket. One of my favorites from Aldi China from 2021 are their marinated duck items which won a Silver.

The Kombucha category was entered this year with an ‘eye-opening’ experience for their shopper! I hope it’s a winner this year too!

What’s next? Where is package design trending? In 2021, Jumbo in the Netherlands clearly had fun with their “couch potato” chips line. Super interested to find out how they performed. I’m sure these would be among the items I’d impulse buy and try!

From what we are working on today at MBD, I expect to see more of the same. A couple of final examples from Vertex 2022 will illustrate this point. Remember when Jet.com came out with their custom illustration brand with hardly any branding or copy, just beautiful graphics and patterns with a small Uniquely J lock up? And Boxed Prince & Spring brand with their exciting designs and clever copy to draw them in and amuse their customers?

MBD

Well, today we have Foxtrot. A new chain of upscale, delivery-focused corner stores and cafés that started in Chicago and is making its way across

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I’ll end with an entry that knocked my socks off from Line Stores in Ukraine. This entry speaks for itself. Someday I’d love to meet the team who got this approved and on a shelf in 2021! My hats off to them, and we wish them the best of luck.

I hope you found this interesting and look forward to seeing you again soon, in person, virtually, or in this magazine. MBD is ready for and embraces change and will never ever stop exploring.

I love how the Natural Grocers allowed MBD to spread our wings and have some fun with their brand. This brand won gold in 2019.

the country. Owning their personality and clearly differentiating in their market, I’d be surprised if these items don’t steal the show for Vertex this year. Here’s a sampling of my favorites from judging. So simple and so on brand, nice work Foxtrot!

Since 1990 MBD has been on a mission to produce stand out packaging. We are intensely focused on the needs of our customers’ consumers. With Creative Strategy and Workflow Management expertise we set forth with one goal in mind: Create award winning design with a positive experience for our customers. We set ourselves apart by being brand ambassadors for our clients. We are retail obsessed, have a passion for innovation & storytelling and have a commitment to operational excellence.

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BIOFACH and VIVANESS 26 – 29 JULY 2022 NUREMBERG, GERMANY For the one-off summer edition of BIOFACH and VIVANESS the international organic food and natural and organic cosmetics community will gather in Nuremberg from 26 – 29 July. “Finally real live encounters again!” is the motto at the exhibition venue since the World’s Leading Trade Fair for Organic Food and the International Trade Fair for Natural and Organic Personal Care will once again be held as an onsite event – with all senses and digital services! The Main Focus of the congress is titled Organic. Climate. Resilience. – How organic farming can make food production more resilient and climate-friendly! Other highlights include international product diversity in addition to trends and innovations, innovative concepts for production and retail, as well as topics such as “Unpacked” - a bundled range of products in 2022.

Photos Courtesy of NuernbergMesse

www.biofach.de/en www.vivaness.de/en

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SIAL PARIS 2022 AN EDITION ABOUT RENEWAL 15–19 OCTOBER 2022 PARIS Coming to Paris Nord Villepinte from October 15th to 19th, SIAL Paris kicks off this new edition on a theme of renewal and change, boarding a new Director as well as a new partner to join the SIAL Insights team of experts. The SIAL network also celebrates the new certification of 7 trade fairs around the world.

What does SIAL 2022 symbolize for you? A much-awaited renewal. We are motivated and delighted to welcome the food industry community back to this event which is devoted to it. And, of course, to reveal to our clients everything that we have been preparing since we were put on standby nearly two years ago because of the pandemic. Audrey Ashworth appointed Director of SIAL Paris Audrey Ashworth became Director of Sial Paris on January 1st of this year. She takes over from Adeline Vancauwelaert under the leadership of NicolasTrentesaux. Trade fairs have been an important part of her career, and she is quite familiar with their specific challenges, having developed her expertise over 14 years. At Comexposium, she worked as Head of the SIAL sales network from 2018 to 2021 before becoming EMEA Sales Director of the Group, establishing the fundamentals of the new sales organization.

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Since the autumn, the Comexposium Group – which includes SIAL Paris – has coordinated some hundred events to the great satisfaction of our visitors and exhibitors. Among the lessons that we learned during the interim were the increased use of digital tools (84% of visitors and exhibitors used new digital tools) and a renewed attraction to real-life gatherings. In the context of the crisis and in this very competitive world, communication has become more essential than ever in reassuring clients and fostering business.

A trade fair is not just any form of media. It gives exhibitors an opportunity to promote their products and services, to engage in face-to- face discussions with their customers and get immediate feedback, to learn from their peers, and to understand the competition and innovation within the ecosystem. I am truly optimistic: I have no doubt that every difficulty in life brings along new opportunities... So be ready to seize them at SIAL Paris 2022! www.sialparis.com

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PLMA’S CHICAGO PRIVATE LABEL TRADE SHOW 13-15 NOVEMBER 2022 CHICAGO It’s a great time to be in the store brands business. Consumers are back in charge, looking for new and innovative products that offer on-trend attributes, high quality, and great value. And retailer brands are winning at checkout. Over the first four months of 2022, sales increased 7.4%. This comes on the heels of a record $200 billion last year. Thousands of retail buyers will be on the hunt for high-quality food and non-food products. The PLMA Show, November 13-15, in Chicago, will connect a broad swath of retailers and wholesalers – represented by buyers from supermarkets, drug chains, mass merchandisers, supercenters, specialty retailers, online retailers, dollar stores, convenience and club stores, and military exchanges, as well as importers and exporters, manufacturers, consultants, sales agents and packaging and design experts, among others – from North America and around the world. It’s an event where you will meet buyers one-on-one and show them your latest innovative products, exciting packaging, and marketing ideas. Along with hundreds of other exhibitors and their products, the show will again become the transactional hub for the store brands business.

Online Show Preview helps pre-registered visitors locate products and suppliers thirty days before the show’s beginning. Once the show starts, the Show Preview turns into the mobile-friendly Show Navigator, accessible to all exhibitors and visitors over a dedicated WiFi network. Online New Product Announcements help pre-registered visitors find the latest exhibitor offerings. Matchmaker™ helps pre-registered visitors to arrange appointments with exhibitors online in advance of the show.

New Product Expo displays the latest product innovations submitted by exhibitors. It is the ideal preparation before starting to walk the show floor. Idea Supermarket® enables visitors to explore best-in-class private label branding concepts, products, and packaging from retailers worldwide. Salute to Excellence Awards showcase the latest product innovations from leading retailers as judged by a panel of consumers and industry experts.

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Dedicated to helping retailers, wholesalers, and others make the most of their time when visiting the show, PLMA offers preshow services and special on-site exhibits.

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T R A D E FA I R S

COSMOPROF NORTH AMERICA REGISTRATION NOW OPEN! 12-14 JULY 2022 LAS VEGAS The 19th annual leading B2B Beauty Trade Show in the Americas opens its doors at the newly renovated Las Vegas Convention Center with a new show format! Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, will host its 19th edition July 12th - 14th at the Las Vegas Convention Center (LVCC) in Las Vegas, NV, and is open for registration. As the world gets back to business, the beauty industry continues to adapt and advance to support the newfound optimism and opportunities for growth in the US. Cosmoprof NA, the most important beauty industry networking opportunity in the US, is excited to once again open its doors and provide attendees with an exhilarating show experience to learn and share the most important new developments in the industry. “Cosmoprof North America is excited to continue its tradition of hosting a powerful, world class platform for domestic and international retailers, distributors, beauty brands and suppliers to network, share their visionary ideas and foster relationships in an exceptional new arena, now held in a convenient mid-week format,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The newly designed TwoHall format will provide attendees with an increased focus on their specific needs to make the most of their time at the show, as well as newly designed features to ignite inspiration.” “Cosmoprof North America continues to be a driver for growth, innovation, trends, and thought leadership in the beauty industry,” shares Nina Daily, Executive

GLOBAL RETAIL BRANDS / MAY 2022

Director of the Professional Beauty Association. “Reconnection with partners and creating new relationships is more important than ever, and we are confident the new format and venue will lead to a successful Cosmoprof North America 2022 and allow attendees to facilitate valuable connections.” The award-winning event has now moved from Sunday - Tuesday, to Tuesday Thursday and introducing a NEW two hall format. For the first time, Cosmopack North America, the only event in the Americas fully dedicated to the entire beauty supply chain, will have its own dedicated North Hall. At Cosmopack, buyers can discover innovative ingredients, raw materials, packaging, cutting-edge components, technological advances and more to take brands from concept to creation. Having its own location will make it easier to find supply chain solutions. Also featured is a dedicated Cosmopack Buyer Lounge, special activations, and on the floor education complimentary to exhibitors and attendees. Dedicated to finished products, The Cosmoprof North America West Hall will feature four macro sectors including Hair Care, Skin Care & Makeup, Nails, and Natural Products. Country Pavilions will showcase authentic elements and innovations from countries recognized for their strong heritage in beauty. CPNA is excited to share new 2022 initiatives: Discover Black-Owned Beauty: This personalized curated display area is

specially created for Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure. Curators Adrienne Mason and Maria Torres created the Beauty International Group with the intention to ensure Black-owned beauty brands have access to investment capital, retail distribution, logistics, and valuable industry know-how. This area facilitates retailers’ commitment to the “fifteen percent pledge,” which asks businesses to dedicate 15% of their shelf space to Blackowned brands. Returning this year are special areas dedicated to curated exhibitors including Discover Beauty, Discover Beauty Spotlights, Discover Green, and The Beauty Vanities. Also returning are CPNA special projects including Boutique, a oneof-a-kind beauty sampling bar, the Buyer Program, which encourages networking between exhibitors and top buyers, Cosmoprof & Cosmopack North America Awards, CosmoTrends, Mentorship Program, and Press Zone. CosmoTalks’ wide-ranging seminars and workshops that combine creativity, inspiration and business will be hosted by powerhouses such as NPD, FIT, Spate, Insider’s Guide to Spas, and BEAUTYSTREAMS, amongst others. With more than 20 seminars and workshops, it aims to be the widest ranging series of conferences and in-depth talks in the beauty industry.

cosmoprofnorthamerica.com

T R A D E FA I R S

MARCA BY BOLOGNAFIERE RETURNS FROM WHERE IT LEFT OFF BEFORE THE PANDEMIC 18-19 JANUARY 2023 BOLOGNA

12,000 Visitors and 900 Exhibitors Underline The Success Of The Only Italian Fair Event For Commercial Brands Marca by BolognaFiere picks up where it had left off in January 2020 prior to the pandemic with renewed enthusiasm after two painful years. The eighteenth edition, held in mid-April at the Bologna Exhibition Centre, concluded with a total of 12,000 visitors. This number, together with the 900 exhibitors in 23,000 square meters of exhibition space, underline the success of Italy’s only trade fair dedicated to commercial brands, a showcase of “made in Italy” excellence where the Grocery Retail sector can take advantage of more than a thousand square metres for its own retail groups. Businesses and professionals returned to meet again in person and close deals at the five exhibition halls at the event organized by BolognaFiere in collaboration with ADM, the Italian Grocery Retail Association. Business people, Grocery Retail groups and buyers have already noted the dates of the next edition, number 19, which will return to its customary position in the calendar on 18 and 19 January 2023. “Marca by BolognaFiere has been a success beyond expectations,” announced Antonio Bruzzone, General Manager of BolognaFiere, “We have recommenced with the same numbers we had in 2020, when the world came to a standstill due to the

pandemic. This is the only event in Italy capable of interpreting the potential and evolution of the Private Label sector, which every year finds in BolognaFiere the most authoritative forum at which to make deals and foster the growth and internationalization of small and mediumsized enterprises, thanks to the relationship with Grocery Retail groups. We would like to thank the retail groups, exhibitors, professionals and buyers, our institutional partners, first and foremost ITA - the Italian Trade Agency, and above all ADM, the Italian Grocery Retail Association that has always believed in this event and continues to help it grow with us. I look forward to seeing you again in January 2023.” “We are extremely satisfied with the success of Marca by BolognaFiere. Today’s consumers are choosing private labels with increasing conviction,” explained Carlo Alberto Buttarelli, Managing Director of ADM, “motivated by the values that the brands represent: quality and reasonable prices, but also the sustainability and innovation that Private Labels are developing with industry partners. The supply chain pact,” continued Buttarelli, “becomes a reality with Private Labels, where the integration between production, distribution and consumers reaches its maximum expression.”

Numerous attendees took part in the in-depth discussions organized by ADM with The European House- Ambrosetti, Ipsos, IRi and IPLC, which exclusively for Marca by BolognaFiere provided data on market trends in the Private Label sector in Italy and Europe. There was also notable success for the two areas Marca Fresh, dedicated to fresh products, and Marca Tech, where companies exhibited their packaging innovations. While the exhibition numbers remained substantially unchanged compared to pre-pandemic levels, the Marca Fresh area doubled its exhibition space, confirming the growing interest of companies and retail groups in fresh products, which are finding more and more space in Grocery Retail. During the event, innovative packaging solutions were presented that are increasingly oriented towards environmental sustainability with an eye to saving energy and reducing logistics costs.

www.marca.bolognafiere.it

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ADVERTISING INDEX I NEXT ISSUE

Aroma AD / 39 Cosmoprof North America / 15 Certified Origins, Italia S.r.l / 27 Emerge / 47 Frostkrone Food Group / 29 Global Tissue Group / Inside Front Cover Spread, Back Cover ITA (Italian Trade Agency) / 11 La Doria S.p.A / 31 Le Bontà srl / 6 & 7 Lucart S.p.A / 13, 35 Marca Bologna 2023 / 16 & 17 MBD (Marketing By Design) / 5 PLMA’s Chicago Trade Show / 9 Seneca Foods / 19 Sinnack Backspezialitäten / 25 Valpizza S.r.l. / 37

ADVERTISING INQUIRIES EUROPE Mr. Jacco van Laar Global Retail Brands magazine Herman de Manstraat 29 3842 AT Harderwijk, The Netherlands Tel. +31 (0) 6 13 68 18 08 jacco@globalretailmag.com Ms. Luisa Colombo Italy luisa@globalretailmag.com Ms. Sabine Geissler Italy / Germany Greentaste.it s.geissler@greentaste.it AMERICAS, ASIA, AUSTRALIA, AFRICA Mr. Phillip Russo Global Retail Brands magazine 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 phillip@globalretailmag.com

V Label International / 33 Velocity Institute Conference / 75

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