__MAIN_TEXT__

Page 1

2021 SUPPLIER GUIDE ISSUE

10 FUTURE FORCES OF PRIVATE BRAND 2021 Supplier Guide PLMA’s PL Week

SPONSORED BY

www.globalretailmag.com

www.vertexawards.org


VIEWPOINT

ope on the Horizon Sometime early last February, we had a team meeting to discuss plans for 2020. It was our first Zoom meeting and the novelty of it took the edge off the reality that the world was changing and not in a positive way. We had just completed an enjoyable visit to Marca Bologna where, as is required, we enjoyed some great food, wine, coffee and each other’s company. While coming home from Bologna, my wife and I spent an evening in a hotel at Milan’s Malpensa airport. We had a snack at the bar and chatted with hotel staff and international travellers. We were blissfully unaware of what was about to unfold worldwide and just how precarious a situation we were in. In that Zoom meeting we concluded that in spite of the best intentions and efforts of show organizers, we didn’t think in-person industry events would be back before the 2nd half of 2020. In our next meeting in April, we acknowledged how wildly optimistic we were and concluded, sadly, that we would likely not see each other the rest of the year. In our next meeting, we wondered if we would ever see each other again. 2020 went from bad, to worse to catastrophic. I recoiled from those who anticipated a better New Year. Not to sound too pessimistic, but I knew if would start of worse than 2020 did… and it sure did. I have to be honest, it isn’t easy writing about a new product introduction or upcoming webinar when you are watching the US Capitol under assault by thugs who think the presidential election was stolen. It’s a bit unsettling. But if we don’t press on, we don’t advance and that’s not exactly the best alternative, you realize that all you can really do is what you do. Whether its reinventing your trade show business or retooling your production facility or making sure your family, friends and colleagues are as safe as possible. We do what we can and as a result, we see hope on the horizon. Best wishes in 2021 and look forward to “seeing” you at PLMA’s PL Week.

Kind regards, Phillip Russo Founder / Editor phillip@globalretailmag.com

4

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


CONTENTS G LOB AL RE TAIL BRA N D S I

F EBRUA RY 2021 I VO LU M E 9 I NU M B E R 1

74 56

DEPARTMENTS 4 Viewpoint 10 Contributors 14 Trade Fair Calendar 42 Notable

80

COVER STORIES

COLUMNS

SERVICES

16 P  LMA’s Private Label Week: An Association in Motion Joe Azzinaro

74 Let’s Invent Your (Own Brand) Future Together Maria Dubuc Marketing by Design 76 My Private Brand Summits 2021 Christopher Durham My Private Brand

81 Global Trade Fairs

24 Supplier Guide 60 Ten Future Forces of Private Brand Perry Seelert Emerge PRODUCT TRENDS 56 B  eauty Care Elena Sullivan 58 Snacks & Sweets Elena Sullivan

8

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

78 Covid Has Shaped Luxury Beauty Marketing Kathryn Sloane SGK 80 X5 Retail Group Commits to Sustainability Yana Synesiou X5 Retail Group

88 A  dvertiser’s Index Next Issue Highlights


CONTRIBUTORS

SUPPLIER GUIDE 2021

/ VOLUME 9 / NUMBER 1 OF 4

Phillip Russo

EDITOR / PUBLISHER phillip@globalretailmag.com

Jacco van Laar

EUROPEAN DIRECTOR jaccovanlaar@globalretailmag.com

Melissa Subatch

CREATIVE DIRECTOR info@melissasubatchdesign.com

Andrew Quinn

DIGITAL DIRECTOR andrew.quinniii@gmail.com

Sabine Geissler

GREENTASTE.IT Italian Business Development s.geissler@greentaste.it

MARIA DUBUC Marketing By Design, President, Big Red Rooster, Vice President, Maria is a 25 year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. Smart & Final, The Home Depot, 7-Eleven, and PriceSmart are among the retailer programs she currently runs.

Luisa Colombo

Italian Business Development luisa@globalretailmag.com CONTRIBUTORS

Perry Seelert

Emerge perry@emergefromthepack.com

Christopher Durham

My Private Brand christopher@mypbrand.com

Maria Dubuc

Marketing By Design mdubuc@mbdesign.com

Denise Klug

CHRISTOPHER DURHAM Founder, My Private Brand and The Velocity Private Brand Conference. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.

LZ Retailytics denise.klug@retailytics.com

Tom Prendergast

PLMA tprendergast@plma.com

Joe Azzinaro Published, Trademarked and all rights reserved by:

Kent Media

Phillip Russo, Principal 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 All rights reserved under the Library of Congress. No part of this publication may be r eproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.

Global Retail Brands is published 4 times a year. Editorial Submissions phillip@globalretailmag.com Advertising Inquiries – EUROPE luisa@globalretailmag.com Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST phillip@globalretailmag.com Subscription Information phillip@globalretailmag.com www.globalretailmag.com

10

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

HANS KRAAK is educated in biology and journalism and wrote two books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in Voeding Nu, a business to business platform on food and health, as a food and wine writer he publishes in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.


CONTRIBUTORS

KARA MIENCIER Kara Miencier, Private Brand Sales Executive for Paramount Roasters, has a passion for store brands and the coffee industry. As a Board of Directors Member for Women Impacting Storebrand Excellence, Kara finds great value in the diversity and inclusion mission of WISE and bridging the experience gap between generations.

PERRY SEELERT A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

KATHRYN SLOANE Kathryn has lived and worked in Hong Kong, Singapore, Shanghai and Melbourne. With 20+ years of experience (6 in Europe. 14 in Asia) in brand strategy, design strategy, workflow optimization and change management. Kathryn has partnered the likes of J&J, Coty, P&G, Unilever, Beiersdorf, Mary Kay, Martha Tilaar and Watsons.

ELENA SULLIVAN Elena Sullivan holds a BA in Creative Writing and a Masters Degree in Social Work. She is a writer, editor, social worker and advocate. With more than 15 years writing and researching the private label industry, Elena was previously the Managing Editor at Private Label Magazine and most recently created content for Private Label Manufacturers Association’s PLMALive! PL Category Trends series. Through her writing, Elena seeks to provide holistic information on Private Labels for all players in the industry.

YANA SYNESIOU Director of Sustainability, X5 Retail Group Yana oversees sustainable development at X5 Retail Group, the largest food retailer in Russia. She is responsible for the implementation of the company’s sustainable development strategy as well as coordination of various ESG pilots and initiatives. Prior to joining X5 in 2016, Yana spent over 10 years working in the United Kingdom, where she primarily focused on corporate and functional strategy development for the retail and consumer goods sector. She holds economics degrees from the London School of Economics and the University of Warwick.

Kathryn is now the Managing Director of APAC/MEA, helping drive growth in APAC, through creating, building, and protecting brands across channels, markets and sectors.

www.globalretailmag.com

11


MEET THE CEOS The chief executive officers of three of the largest store brand manufacturers in the U.S. talk about leadership, supply chain and the outlook for store brands in a panel moderated by PLMA’s Tim Simmons.

MORNING KEYNOTE

Every day features a special k a leading retail executive or in include private label and the e innovation, health and wellnes and supply chain transformati Bill Simon

Murray S. Kessler Perrigo

Steve Oakland TreeHouse Foods

Rich Koulouris Vi-Jon

Former President & CEO, Walmart U.S.

Andrea Collaro

DIGITAL TRADE SHOW

Sr. Director, Brand Mgt./ Prod. Dev. Owned Brands, Walgreens

PLMA Live! Presents Private Label Week Five days of virtual, category-specific trade shows conducted on our proprietary digital platform as well as dozens of streaming, original video programs featuring store brand CEOs, leading retailers, industry experts, category profiles, and news and features on private label food and non-food products in all channels. While you search the virtual trade show floor all throughout Private Label Week, you can find the same high quality, store brand products you have come to expect from a traditional PLMA Show: food, snacks, beverages, health and beauty, OTC, household and kitchenware. Retail buyers can still discover the newest and most innovative products featured in virtual trade show booths and learn about every exhibitor’s capabilities and product range. They can meet face-to-face in live video calls to replicate the in-person experience. In addition, they can exchange virtual business cards and share private messages, as well as send documents through the secure virtual platform, which will remain open to visitors for up to 90 days after the Show.

CATEGO

A dozen report in the day’s fea

Home & House

Beverages & C

Health & Beau Fresh, Frozen

REGISTER AT: www


PROGRAM HIGHLIGHTS FEBRUARY 1-5, 2021

G ES

SALUTE TO RETAILERS

keynote presentation by ndustry expert. Topics economy, collaboration and ss market opportunities, ion.

Interviews with 30 retailers whose store brands just won PLMA’s coveted Salute to Excellence awards. PLMA’s own Suzanne Caputo gets the stories and exclusive insights from the retailers themselves on their award-winning food and non-food products.

Chad Coester

SVP Own Brands; plus his Leadership Team,

Albertsons

Dr. Nada Sanders

,

Prof. Supply Chain Mgmt., Northeastern University

INDUSTRY EXPERTS SPEAK Get the latest sales data, industry research, product trends, consumer insights, promotional developments, and strategies for private label success. Ken Harris, Cadent Consulting Heidi Reale, SparkShoppe LTD Kara Sheesley, Nielsen Marcie Merriman, Ernst & Young Global Limited Dr. Kantha Shelke, Corvus Blue

IDEAS FROM AROUND THE WORLD Highlighting this year’s new and exciting store brand products direct from PLMA’s 2021 Idea Supermarket, hosted by PLMA’s Carol Angrisani.

ORY PROFILES

ehold • Feb. 1-2

Center Store • Feb. 2-3

uty and OTC • Feb. 3-4 & Refrigerated • Feb. 4-5

w.PLWEEK.com

PLUS

ts on news, notes and trends atured categories:

TODAY AT PRIVATE LABEL WEEK: From the News Desk,

anchor Jodi Daly and PLMA President Peggy Davies set the day’s programs and wrap them up.

COOKING WITH STORE BRANDS: Using store brands

ingredients, Chef Julie Hartigan prepares super easy recipes for The Big Game, like deep dish pizza, buffalo chicken tenders, plant-based sliders, bitterballen, and chocolate truffles.

STORE BRANDS ON THE AIR: A curated selection of TV

commercials from retailers around the world that promote store brands across all categories.

presented by the private label manufacturers association


INDUSTRY EVENT UPDATE

PLMA’S PRIVATE LABEL WEEK 1-5 FEBRUARY

MY PRIVATE BRAND DIVERSITY SUMMIT VIRTUAL Private Brand Events Reinvented 24 - 25 FEBRUARY GRB MPB AD.pdf

VIRTUAL

1

12/27/20

4:07 PM

PROGRAM HIGHLIGHTS FEBRUARY 1-5, 2021

MORNING KEYNOTES

MEET THE CEOS The chief executive officers of three of the largest store brand manufacturers in the U.S. talk about leadership, supply chain and the outlook for store brands in a panel moderated by PLMA’s Tim Simmons.

Bill Simon

Murray S. Kessler Perrigo

Steve Oakland TreeHouse Foods

SALUTE TO RETAILERS

Every day features a special keynote presentation by a leading retail executive or industry expert. Topics include private label and the economy, collaboration and innovation, health and wellness market opportunities, and supply chain transformation.

Rich Koulouris Vi-Jon

Interviews with 30 retailers whose store brands just won PLMA’s coveted Salute to Excellence awards. PLMA’s own Suzanne Caputo gets the stories and exclusive insights from the retailers themselves on their award-winning food and non-food products.

Chad Coester

Former President & CEO, Walmart U.S.

SVP Own Brands; plus his Leadership Team,

Andrea Collaro

Dr. Nada Sanders

Sr. Director, Brand Mgt./ Prod. Dev. Owned Brands, Walgreens

Prof. Supply Chain Mgmt., Northeastern University

Albertsons

INDUSTRY EXPERTS SPEAK

DIGITAL TRADE SHOW

Ken Harris, Cadent Consulting Heidi Reale, SparkShoppe LTD Kara Sheesley, Nielsen Marcie Merriman, Ernst & Young Global Limited Dr. Kantha Shelke, Corvus Blue

IDEAS FROM AROUND THE WORLD Highlighting this year’s new and exciting store brand products direct from PLMA’s 2021 Idea Supermarket, hosted by PLMA’s Carol Angrisani.

PLMA Live! Presents Private Label Week

Five days of virtual, category-specific trade shows conducted on our proprietary digital platform as well as dozens of streaming, original video programs featuring store brand CEOs, leading retailers, industry experts, category profiles, and news and features on private label food and non-food products in all channels.

A dozen reports on news, notes and trends in the day’s featured categories: Home & Household • Feb. 1-2 Beverages & Center Store • Feb. 2-3 Health & Beauty and OTC • Feb. 3-4 Fresh, Frozen & Refrigerated • Feb. 4-5

PLUS

CATEGORY PROFILES

While you search the virtual trade show floor all throughout Private Label Week, you can find the same high quality, store brand products you have come to expect from a traditional PLMA Show: food, snacks, beverages, health and beauty, OTC, household and kitchenware. Retail buyers can still discover the newest and most innovative products featured in virtual trade show booths and learn about every exhibitor’s capabilities and product range. They can meet face-to-face in live video calls to replicate the in-person experience. In addition, they can exchange virtual business cards and share private messages, as well as send documents through the secure virtual platform, which will remain open to visitors for up to 90 days after the Show.

Get the latest sales data, industry research, product trends, consumer insights, promotional developments, and strategies for private label success.

TODAY AT PRIVATE LABEL WEEK: From the News Desk, anchor Jodi Daly and PLMA President Peggy Davies set the day’s programs and wrap them up.

COOKING WITH STORE BRANDS: Using store brands

ingredients, Chef Julie Hartigan prepares super easy recipes for The Big Game, like deep dish pizza, buffalo chicken tenders, plant-based sliders, bitterballen, and chocolate truffles.

live online | 2.24-25.21

STORE BRANDS ON THE AIR: A curated selection of TV commercials from retailers around the world that promote store brands across all categories.

REGISTER AT: www.PLWEEK.com

live online | 5.12-13.21

C

presented by the private label manufacturers association

M

Y

CM

www.plweek.com

MY

CY

CMY

K

PLMA’S ROUNDTABLE CONFERENCE 17 - 18 FEBRUARY

https://myprivatebrand.com

MARCA DIGITAL SESSIONS online | 9.22-23.21 live online | 12.8-9.21 15-25liveMARCH VIRTUAL

VIRTUAL

REGISTER FREE: MYPRIVATEBRAND.COM

www.marca.bolognafiere.it/en/ conferences@plma.nl

BIOFACH / VIVANESS e Specia Nuremburg 17-19 FEBRUARY

VIRTUAL

COSMOPROF Bologna CHECK WEBSITE FOR UPDATES

www.cosmoprof.com/en www.biofach.de/en

14

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


df

INDUSTRY EVENT UPDATE

1

MY PRIVATE BRAND DESIGN SUMMIT 12 - 13 MAY Private Brand Events Reinvented 12/27/20

ANUGA Cologne 9-13 OCTOBER

4:07 PM

e online | 2.24-25.21

e online | 9.22-23.21

VIRTUAL

live online | 5.12-13.21

GRB MPB AD.pdf

1

12/27/20

4:07 PM

GRB MPB AD.pdf

Private Brand Events Reinvented https://myprivatebrand.com/

C

C

M

M

Y

Y

CM

CM

MY

12/27/20

4:07 PM

Private Brand Events Reinvented www.anuga.com

MY PRIVATE BRAND live online | 12.8-9.21 INNOVATION SUMMIT live online | 2.24-25.21 live online | 5.12-13.21 VIRTUAL 22 - 23 SEPTEMBER

REGISTER FREE: MYPRIVATEBRAND.COM

1

IN PERSON

live online | 2.24-25.21

MY PRIVATE BRAND INNOVATION SUMMIT live online | 5.12-13.21 8 - 9 DECEMBER

VIRTUAL

MY

CY

CY

CMY

CMY

K

K

live online | 9.22-23.21

live online | 12.8-9.21 live online | 9.22-23.21

REGISTER FREE: MYPRIVATEBRAND.COM https://myprivatebrand.com/

PLMA’S WORLD OF PRIVATE LABEL Amsterdam CHECK WEBSITE FOR UPDATES

live online | 12.8-9.21

REGISTER FREE: MYPRIVATEBRAND.COM

https://myprivatebrand.com/

While we confirmed all information before publication, dates are subject to change, and suggest you do so as well.

www.plmainternational.com

www.globalretailmag.com

15


N O TA B L E

An Association in Motion: For PLMA, a Smooth Ride in the Cloud So Far, With a Big Test Ahead BY JOE AZZINARO PLMA has moved its programs to the cloud and, so far, it’s been a soft landing and a successful ride for the international trade association of the store brand industry.

But big tests lay ahead: PLMA’s two huge, industrydefining trade shows.

Following the onset of the pandemic, the New York- and Amsterdam-based group turned to virtual operations but beginning with baby steps. The first event was the executive education program, usually held at Saint Joseph’s University in Philadelphia. Registration was a pleasant surprise, as more than 150 students signed up, a record number, for the two days of classes.

The difficult but inevitable decision was made to go virtual with them, as well. “So many challenges disrupted the retail marketplace and supply chain, requiring retailers and manufacturers alike to search out novel and innovative avenues for their businesses. PLMA had to innovate,” explains PLMA President Peggy Davies, who in May succeeded the late Brian Sharoff, the association’s leader for four decades.

Encouraged, PLMA put other events on Zoom, including the Washington Conference and Annual Meeting. Meanwhile, day to day business proceeded, remotely and later at the offices: like monthly PLMA Live programming in the US and Europe, and the important work of member services, such as the updating of Nielsen sales data, corporate changes and marketplace developments.

16

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

“We knew we had to deliver for members who have the same needs as before to keep on building their business under extraordinary circumstances. The same for retailers. Their need for innovative and reliable sources for products doesn’t disappear. Everyone knows the shows must go on and for us they have, only virtually.”

“We knew we had to deliver for members who have the same needs as before to keep on building their business under extraordinary circumstances.” - PEGGY DAVIES

President, PLMA


First up was the World of Private Label trade show in December, the stand-in for last May’s canceled Amsterdam event, and by all key metrics it was a winner. “About 2,500 unique video calls took place between conversation partners, and more than 15,000 virtual business cards were exchanged between visitors and exhibitors,” reports Davies. “The platform will remain accessible to registered buyers and visitors until mid-April so sourcing for products and exchanging messages and virtual business cards can continue.” Nearly 2,000 buyers from supermarkets, hypermarkets, discounters, drugstores and department stores and wholesalers, as well as importers, exporters, sales agents, manufacturers and packaging and design experts from 95 countries participated. More than 1,000 exhibitors from 60 countries, including those in 22 national and regional pavilions, displayed products.

“I am proud we were able to offer this platform. To those users where the technology may have been a new experience along with the occasional hiccup as hundreds of calls were occurring simultaneously, our team resolved problems quickly,” she adds. PLMA is approaching a second big test: “PLMALive! Presents Private Label Week,” February 1-5, a replacement for its Chicago show that was canceled last November. “Judging by registration and inquiries, interest is high,” says Anthony Aloia, PLMA’s corporate v.p. and trade show guru. “By the first of the year, nearly 300 retail companies had signed up. All visitors will find the same, high quality, store brand products they’ve come to expect from a traditional PLMA Show. The platform’s search functionality will identify suppliers by company name and product category. Featured categories are Home & Household Products; Beverages & Center Store Foods; Health & Beauty and OTC Pharmaceuticals; and Fresh, Frozen & Refrigerated Foods.”

“Judging by registration and inquiries, interest is high,” ANTHONY ALOIA, Corporate V.P. and Trade Show Director, PLMA

www.globalretailmag.com

17


“On the B2B track, exhibitors display items with descriptions in their digital booths. Visitors see each item separately and learn about the company and its products. They can communicate with exhibitors using video calling to replicate the in-person experience. As at the World of Private Label event, all parties can exchange virtual business cards and messages, share computer screens and send documents through the platform.” “Private Label Week offers two parallel segments: a B2B track of five days of category- specific trade shows conducted on a proprietary digital platform, and a news and information track with dozens of streaming, original video programs featuring store brand CEOs, leading retailers, industry experts, category profiles, and reports on private label food and non-food products in all channels,” he explains

“The show floor is accessible from anywhere,” Aloia adds. “All that’s required is a reliable broadband connection and a computer with a webcam and speakers. No special software is needed as the experience is delivered via a web-based browser.”

The news and information track is loaded with content:

SALUTE to RETAILERS

TODAY at PRIVATE LABEL WEEK

Interviews with 30 retailers whose store brands just won PLMA’s coveted Salute to Excellence awards. PLMA’s Suzanne Caputo gets the stories and exclusive insights from the retailers themselves on their award-winning food and non-food products.

From the News Desk, anchor Jodi Daly and PLMA President Peggy Davies introduce the day’s programs and, later, wrap them up.

MEET the CEOs The chief executive officers of three of the largest store brand manufacturers in the U.S. talk about leadership, supply chain and the outlook for store brands on a panel moderated by PLMA’s Tim Simmons.

CATEGORY PROFILES

A dozen reports on news, notes and trends in the day’s featured categories: Home & Household • Feb. 1-2 Beverages & Center Store • Feb. 2-3 Health & Beauty and OTC • Feb. 3-4 Fresh, Frozen & Refrigerated • Feb. 4-5

Murray S. Kessler Perrigo

18

Steve Oakland TreeHouse Foods

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

Rich Koulouris Vi-Jon


N O TA B L E “As we enter 2021, everyone is looking for better solutions and formats to find new products and suppliers and meet remotely. Zoom and other stopgap methods support negotiations only so far,” adds Aloia. “We believe our platform is superior. Retailers control the scheduling of visits with exhibitors and the exchange of information on products, packaging and other requirements.” Looking back at 2020, Davies thanks “our members for their invaluable support and my colleagues at PLMA for their outstanding performance. We found staff strengths and even developed new ones.” The association that held its first trade show in 1980 with a few dozen card tables in a Chicago hotel basement and has since weathered seismic disruptions from 9-11 to global economic turmoil, continues to be resourceful and responsive to the needs of the store brands industry.

INDUSTRY EXPERTS SPEAK MORNING KEYNOTES Four days begin with a keynote presentation from a leading retail executive or industry expert. Topics include private label and the economy, collaboration and innovation, health and wellness market opportunities, and supply chain transformation.

Get the latest on industry catalysts for change, retail trends and consumer demand, new dietary guidelines and private label opportunities, how to thrive in the new normal, and cultural insights and customer strategy from thought leaders Ken Harris, Cadent Consulting Group Kara Sheesley, NielsenIQ Dr. Kantha Shelke, Corvus Blue Heidi Reale, SparkShoppe LTD

Bill Simon

Former President & CEO, Walmart U.S.

Marcie Merriman, Ernst & Young Global Limited

Chad Coester

SVP Own Brands; plus his Leadership Team, Albertsons

STORE BRANDS on THE AIR

A curated selection of TV commercials from retailers around the world that promote store brands across all food and non-food categories.

GAME DAY RECIPES

Andrea Collaro

Sr. Director, Brand Mgt./Prod. Dev. Owned Brands, Walgreens

Using store brands ingredients, Chef Julie Hartigan prepares super easy recipes for The Big Game, like deep dish pizza, buffalo chicken tenders, plant-based sliders, bitterballen, and chocolate truffles.

Dr. Nada Sanders

Prof. Supply Chain Mgmt., Northeastern University

IDEAS from AROUND THE WORLD

Highlighting new and exciting food and non-food store brand products direct from PLMA’s 2021 Idea Supermarket, hosted by PLMA’s Carol Angrisani. Brad Studer

Senior Director of Our Brands Kroger

www.globalretailmag.com

19


THE NEW 2021 MATCHING TOOL FOR MARCA BY BOLOGNAFIERE

BOOST YOUR DI Organized by:

In collaboration with:

With the support of:


Ahead of the recommencement of the in-person event, BolognaFiere, in collaboration with ADM, the Italian Grocery Retail Association, is launching a new digital project, MARCA DIGITAL SESSION, to support and boost dialogue between the retail groups at Marca by BolognaFiere and their Private Label partners. MARCA DIGITAL SESSION is capitalizing on and reinforcing foreign operators’ growing interest in the event and the collaboration with ICE - the Italian Trade Agency, which for many years has been running an invitation campaign aimed at category managers and buyers from the leading international chains. The travel restrictions imposed by the Covid-19 pandemic have provided further reasons to create new tools for the business community and to boost commercial contacts worldwide. And it is with this goal that BolognaFiere, in collaboration with ADM, is launching MARCA DIGITAL SESSION that, on the days immediately preceding the fair – from 15 to 25 March – will enable operators to meet and talk on the digital platform to establish an initial contact that could later be consolidated at the real event with one-to-one meetings. The schedule of digital B2B meetings between exhibitors and buyers will be hosted on the B2Match platform, which has already been used successfully at past editions for meetings as part of the International Buyer Programme. The latest edition of Marca by BolognaFiere played host to operators from 32 different countries, demonstrating the notable attractiveness of ‘made in Italy’ products on global markets. Now, thanks to MARCA DIGITAL SESSION, operators will be better equipped to plan their meetings, being able to count on a detailed profile and advanced search features based on country and product type. The three simple steps to take part MARCA DIGITAL SESSION. The first is Registration, buyers and exhibitors are invited to create a profile, the second is Reservation: beginning from 15 February, participants at the Digital Session will be able to consult the list of partners with whom to request appointments and confirm meetings, thus generating a personalized schedule. The third and final step is represented by the Meetings that will be able to take place from 15 to 25 March 2021 online, through the video system integrated into the platform.

http://marca.bolognafiere.it/en/digital-session/6570.html Follow Marca by BolognaFiere on:

blickdesign.it

IGITAL BUSINESS


SUPPLIER PROFILES

AUGA AUGA group, based in Lithuania, manages approximately 97,000 acres of organically certified arable land and utilizes a sustainable farming model that is based on new technologies. AUGA group specializes in crops, dairy cows, chickens, and mushroom growing. The company exports to more than 30 countries worldwide and offers a large-scale organic supply from one source with full traceability. AUGA products are certified with the BRC, EU Organic, USDA,Kosher, and Global GAP. info@auga.lt www.augaorganics.com For sales in North America thomas@pointoneintl.com

DEUTSCHE EXTRAKT KAFFEE DEK is one of the leading suppliers of instant coffee and instant coffee drinks to the retail own-brand market. We manage the whole value chain – from purchasing of raw materials, production and fully automated packaging (using high-performance machines) all the way through to distribution. Innovative product development and modern packaging design is a priority for us. Maintaining consistent, high quality is our core philosophy. Thanks to our flexible production facilities, we can supply our customers with exactly the blends they require and in a wide variety of packaging solutions. For more information: www.dek.de

24

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


SUPPLIER PROFILES

EMERGE

Whether you are a supplier or retailer with an interest in Private Brands, Emerge can help you to take the next leap forward in differentiating and growing your business. We are highly collaborative in our approach, and we will push you, as together we will discover the low-hanging and more aspirational opportunities for you to expand. Building own brands and challenger brands is our true sweet spot, but we also work with many established companies/brands that need fresh thinking for their next breakthrough. We Help Our Supplier Clients: • B  uild better ways to tell the unique stories of their company and portfolio • Reach and connect with new retailers, by customizing your approach • Sell more effectively; connect with the trade more effectively

We Help Our Retailer Clients: • R  ationalize and optimize their portfolio, with an eye towards new segments and growth opportunities • Develop Signature products and strategies for development, all that fit who you are • Set up a true process for growing own brands and harnessing the right infrastructure Let us put our experience with partnering in over 15 retail classes of trade and 5 continents to work for you in a collaboration that will make a difference. www.emergefromthepack.com

FROSTKRONE

Turning food trends into tasty snacks – the Frostkrone Food Group has been the innovation driver for years. Its range as colorful as a street food market: exquisite finger food specialties, practical pizza pockets, hearty potato snacks. Such trendy finger food and snack ideas mean constant innovation – always full of surprises. The “Green Date” free-from range with only natural ingredients: six different vegan and vegetarian variations including curried light and fruity, slightly bitter and so traditional with kale, or even BBQ-style. Available with or without coating, they are gluten-free and free of preservatives and flavor enhancers and are not pre-fried. Frostkrone has also given the popular Crunchy Homies – Mozzarella Sticks, Chili Cheese Nuggets, Cream Cheese Jalapeños and Paprinos – a new and irresistibly crispy style. These four finger food snacks are now even more delicious because their special crispy coating and improved recipe make them come out of your oven crunchier than ever before. Last year the Company Group again won over the trade, the food service sector and snack stations worldwide with their kaleidoscopic range of goods. Production takes place at five different locations: the Rietberg headquarters, a second German location, two plants in France, one in Great Britain and one in the USA. www.frostkrone-foodgroup.de

26

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


NEW NEW: CRISPY COATING!

Fing er Food !

CRUNCHY

Homies Never been so crispy! With an amazingly crispy coating from your own oven!

MOZZARELL A STICKS

100% CRU NCHY FRO

M THE OVE

N

E S E E H C I L I H C NUGGETS

CREAM CHEESE JALAPEÑOS www.frostkrone-foodgroup.com

T INNO OP VATIO N


SUPPLIER PROFILES

GLOBAL TISSUE GROUP Global Tissue Group ® has fostered a reputation for providing value for our customers as their private label paper manufacturer for bath tissue, facial tissue, napkins and paper towels with customer service to each and every one of them. Our customers depend on our flexibility, confidentiality and quality, from paper products to services; from our specialty paper manufacturing capabilities and consistent supply to custom-tailored private label programs. Our goal is to ensure that no matter your needs, Global Tissue can deliver. In creating diversified household paper products that cater to every market category, you can feel confident putting your label on our goods. We bring the trust and comfort of our relationship to your consumers, who will grow to depend upon our standard of manufacturing excellence – and your brand, through our private label programs, contract manufacturing, or our control brands.This is what sets us apart from our competition. Global Tissue provides value, quality and consistency, and helps organizations like yours increase their revenue. Let us enhance your paper program and your margins. Be a part of our Strong A.R.M. program, and Attract consumers, Retain them and create Margin enhancement every day. www.globaltissuegroup.com

ICCO SPECIALTY FOODS A Flavorful Family Of Delicious Cheese Products. And Don’t Forget Their Famous Bread Crumbs. ICCO offers carefully selected cheeses from countries around the world like Italy, Argentina, Australia, Ireland, New Zealand and the US. Their family of cheese experts combines the best domestic cheeses to create our grated Parmesan and Romano products. You’re sure to appreciate how their customized, made-to-your-order offerings come in a variety of plastic jar sizes and deli cups for your added convenience. In addition, you’ll also like their popular line of plain and Italian-flavored bread crumbs. Their family recipes go way back to the days of their founder in 1934, and delicately blends 11 herbs and spices, yet making sure not to damage the delicate toasted crumbs. Like the grated cheeses, their bread crumbs are offered in a variety of convenient canister sizes and environmentally friendly, cost-saving packaging options. Innovation Customers Count On! www.iccocheese.com

28

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


BOSTON BO OSTON TON | PHOENIX PH P HOENIX ENIX | SAN AN DIEGO | CHINA | UK


SUPPLIER PROFILES

LA DORIA S.p.A. La Doria, established in 1954, is an Italian leading corporation in the canned food sector and particularly in the production of tomato-based products, pasta sauces, canned vegetables, fruit juices and beverages. Today the company is the leading European producer of canned vegetables and tomato-based products (peeled and chopped tomatoes) in the retail segment, the first producer of pasta sauces under private labels and one of the main Italian producers of fruit juices and beverages. A leading position abroad The company can also boast leading positions on some demanding foreign markets such as the UK, Australia and Japan. It ranks first on the English market of tomato-based products and baked beans under private labels. La Doria is a major supplier for mass market retailers both in Italy and abroad, and is specialized in the private labels sector, or the supermarket’s brands. LA DORIA S.p.A. Via Nazionale, 320 - 84012 Angri (SA) – Campania - Italy +39.081.5166111 www.gruppoladoria.it

LUCART Lucart, a leading company in Europe in the production of tissue paper products (paper items for daily use such as toilet paper, kitchen paper, napkins, tablecloths, handkerchiefs etc.), airlaid products and MG paper, was founded in 1953 by the Pasquini Family. The company's production activities are distributed over 3 Business Units (Business to Business, Away from Home and Consumer) operating in the development and sales of products with brands such as Tenderly, Tutto, Grazie Natural and Smile (Consumer area), Lucart Professional, Tenderly Professional, Fato and Velo (Away from Home area). Lucart's production capacity exceeds 395,000 tonnes/year of paper on 12 paper machines. Its consolidated turnover amounts to more than €500 million, with more than 1,600 employees in 9 production plants (five in Italy, one in France, one in Hungary and two in Spain) and one Logistics Center in Italy. Since 2018, Lucart has been part of the CE100 network, the pre-competitive innovation program designed by the Ellen Macarthur Foundation to give organizations the opportunity to develop new opportunities and achieve their circular economy goals as quickly as possible. www.lucartgroup.com

30

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


www.gruppoladoria.it


SUPPLIER PROFILES

MBD

Marketing By Design A company is only as good as the people working in it and we’re blessed with a team of multi-talented individuals – combining skills in brand strategy, brand design, package design, artwork rollout, and project management. Our goal is to deliver creative value and commercial solutions to our clients in the retail and CPG space.

ABOUT US

WORK

CAPABILITIES

BLOG

CONTACT US

LET’S TALK

With offices in virtually every time zone, we never sleep! Boston MA • Phoenix AZ • San Diego CA • Shenzhen China • Leeds UK www.mbdesign.com Workflow By Design provides a cloud-based Total Workflow Solution that helps Enterprise teams – from Creative Services to Artwork Production - get products to market faster by bringing structure to chaos while allowing innovation and creativity to flourish. We deliver an automated workflow for the entire lifecycle – from project request, team communication, electronic routing approval, and file release, through archival and reporting. We recognize that ease of use, efficiency, and accountability are paramount to success, and keep this at the center of every implementation. The Total Workflow Solution is flexible allowing each company to undertake as much or as little as they desire at launch. We are a team of industry experts that deliver client-based solutions, custom configured to fit your creative services, marketing, artwork production, and private brandteams. www.workflowbydesign.com

MASSIMO ZANETTI Insights Drive Sales Understanding the consumer is vital when determining your next step to reach your company goals. With coffee being the second most traded commodity in the world, data management and analysis is imperative. Keeping track of coffee trends can lead to a more fact based decision that will increase sales. A retailer that is armed with a clear understanding of the consumer ultimately will be more proactive. Shopper insights requires detailed study of factors that influence the shoppers’ perception and behavior in store as well as online. Combining shopper data along with sales data creates a powerful understanding of factors and influences that drive a shoppers’ behavior. There is value in understanding why consumers buy what they buy. At Massimo Zanetti, we pride ourselves on not only a valuable partnership but a team member that will reach consumers and grow sales. Experience coffee at its best! Let Massimo Zanetti Beverage provide your store brand with the right coffee for your shopper. Leverage actionable consumer insights and convert more grocery shoppers to coffee shoppers. www.mzb-usa.com

32

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

we bring brands to life creatively and consistently


RECORD ECOMMERCE SALES. IS YOUR COFFEE PROGRAM BREWING? With today’s consumer buying online products like never before, ecommerce sales grew over 30% in 2020. Making adjustments to your coffee program to meet consumer online demand is more important than ever. Massimo Zanetti Beverage has all the insight and metrics to show you how to increase your ecommerce presence so that you are able to reach more loyal coffee consumers with your brand. Make sure your cup makes it to the table. Your brand success is just a click away.

CONTACT MZB TODAY TO MAKE THE MOST OF YOUR COFFEE PROGRAM www.mzb-usa.com | 757-215-7300


SUPPLIER PROFILES

NUOVA TERRA

Nuova Terra presents a new innovative range “Ready to eat” Consumers, with regard to nutrition and health, are increasingly aware of ingredients, their origin and their nutritional properties. For this reason, Le Bontà has as their unique objective to bring consumers simple, natural and good processed foods. Following these market trends, Le Bontà’s Nuova Terra brand presents a new innovative range of three “Ready to eat” products: Barley, Spelled, Lentils, Red Beans and Oats Red Rice, Spelled, Barley and Lentils Buckwheat, Red Quinoa and Chia Seeds Cooked without water to preserves all nutrients, they are a source of vegetable protein and dietary fiber, essential for our body. Nuova Terra are perfect seasoned with extra virgin olive oil and salt and ideal for all recipes adding vegetables, fish and meat. The packaging is a doypack for 1 or 2 portions that blends perfectly with the needs of our time: ideal for anyone who is alone and looking for easy-to-use products, microwave ready in just for few seconds. www.nuovaterra.net

PARAMOUNT ROASTERS Paramount Roasters is an employee-owned company based in Lansing, MI in their 85th year of business. Founded in 1935, Paramount has a rich heritage of meticulously roasting coffee, exceptional customer service and technical expertise. Paramount holds a SQF Food Safety Code for Manufacturing certification and is additionally certified in the following programs: USDA Organic, Fair Trade USA, Kosher, UTZ, Rainforest Alliance, and Swiss Water Process. Paramount services all facets of the coffee industry from retail, mass merchandisers, convenience stores, office coffee distributors, and beyond. With capabilities in premium bagged coffee and single serve coffee kcupsParamount Roasters can help to grow your private brand coffee program in this competitive retail market. Please reach out to Kara Miencier or Lindsay Penberthy for more information. The Paramount team looks forward to the opportunity to work with you! www.paramountcoffee.com

34

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


SUPPLIER PROFILES

PARMACOTTO GROUP

Parmacotto Group operates in the Italian market producing and selling fine deli meats ranging from traditional to “ready-to-eat” sliced products and is the no.1 cooked ham brand in Italy. While the cooked ham constitutes its core business, a whole selection of Italian charcuterie is offered to customers. Top quality, a short ingredient list, slow steam cooking process and sustainable processing methods are the very true values identifying Parmacotto, which are the focus of its product launch in the United States market. Four production plants near Parma, heart of the Food Valley: a cooking facility, a Salami manufacturing facility, a Prosciutto seasoning facility and a slicing-packaging facility in Marano. One branch in USA: customer service, supply chain management, PO coordination and commercial support. Parmacotto processing techniques assure natural and authentic products. 1978 LINE 1978 line, a whole selection of Italian charcuterie in an elegant and practical tray. Top quality products that are crafted following traditional process, selected raw materials, few ingredients and sustainable manufacturing methods. Parmacotto is able to offer a fine selection of specialties with unique freshness and delicious flavor. Among them, the Italian cooked ham which is normally eaten as a roast for special dinners. Ideal served with backed potatoes. 250 Moonachie Road - Suite 201, Moonachie, NJ 07074 • Tel: 201-440-1234 Fax: 201-440-1122 www.parmacottousa.com

PACIFIC COAST PRODUCERS Dedicated to Growing Your Brand Pacific Coast Producers is an Agricultural Cooperative Owned by 158 family-farms located in Central and Northern California. They specialize in canning fruits and tomatoes for Private Brands throughout the world. Headquartered in the heart of California’s Central Valley, they are proud of their Grower-Owned Cooperative. Their founders have built a legacy that has been passed down through generations. Families have been employed by Pacific Coast Producers for decades, and walking into one of our Canning Plants you will be able to feel the passion their employees have for what they do. What they do is make canned fruit and tomato products that are healthy, sustainable, economically friendly, and full of flavor for the world to enjoy. pacificcoastproducers.com

36

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


PRESENTS THE NEW PRE-SLICED LINE A WHOLE SELECTION OF ITALIAN CHARCUTERIE SELECTED RAW MATERIALS CLEAN LABEL SUSTAINABLE MANUFACTURING METHODS HUMANELY RAISED ANTIBIOTIC-FREE

PARMACOTTO LLC 250 Moonachie Road Suite 201 Moonachie, NJ 07074 201-440-1234 office@parmacottousa.com - www.parmacottousa.com


SUPPLIER PROFILES

SANO RICE SanoRice is the largest rice, corn and multigrain or vegetable cakes/ snacks producer in Europe, and we aim to be the market leader of the private label of rice and corn cakes producers in the world. SanoRice counts actually with 3 factories: SanoRice Netherlands BV, SanoRice Belgium N.V. and SanoRice Italia S.r.L. With more than 25 years of experience, we export to more than 100 business partners around the world. From Europe to the Middle East, New Zealand or the USA, our products can be found all over the world. Our clients vary between supermarket chains, importers, agents and some of the best known brands located in more than 40 countries. Our rice, corn and multigrain cakes or vegetable cakes are made from authentic and pure ingredients and are sold to consumers worldwide. They come in many flavours and varieties, serving the needs of a large number of different consumer groups. We already have more than 450 recipes available in plain, coated or flavored cakes. We also have a special range dedicated to baby food, vegan and gluten free. We also produce organic, Fair Trade, UTZ Certified and kosher or halal products. For more information visit our website www.sanorice.com or contact us via privatelabel@sanorice.com

SENECA FOODS Seneca Foods ensures US farm fresh goodness through our 26 facilities located in prime American growing regions. A leading global provider of packaged fruits and vegetables, Seneca’s flexible packaging solutions meet evolving consumer needs: from traditional cans and frozen foods, to convenient pouches and plastic cups. Organic options also available. At Seneca, we believe that everyone deserves year-round access to great-tasting food that’s also great for you. That’s why we’re bringing families and organizations all over the world real food that’s nutritious, affordable, and delicious. By remaining committed to those we serve, we’re going to continue growing as the leader in the fruit and vegetable industry. At Seneca, we’re still doing things the way we always have- the right way. Think globally, grow locally. We’re proud to say, “We feed the world.” www.senecafoods.com

38

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


At Seneca, we're still doing things the way we always have - the right way. Think globally, grow locally. 99%

of our produce is grown by AMERICAN FARMERS

Please visit www.SenecaFoods.com to learn more about our company, people and products.


SUPPLIER PROFILES

VALPIZZA Valpizza was established in 1992 in the beautiful Valsamoggia Valley, nearby Bologna. Valpizza’s mission is to bring authentic artisanal Italian pizza into customers’ homes all around the world. Throughout the years Valpizza has become one of the leading Italian frozen and chilled pizza suppliers for main International retailers from US to Japan and well known Internationally in foodservice as well. The Private Label and R&D divisions are skilled in managing the whole process and following you step by step, customizing the offer in accordance to your needs. Valpizza’s experience in pizza and snack sectors and attention to new trends, are helpful in supporting a private label line perfectly customized to your goals and market expectations. Valpizza’s sales and marketing team are constantly monitoring new trends. Thanks to the production lines versatility and the constant support from the members, Valpizza can produce many different shapes and sizes of pizza, customizing any product from the dough to the toppings. Valpizza recently invested in chilled technologies, confirming its own reliability, now more, as an integrated partner able to cover all customers needs from frozen to deli. Valpizza’s mission is described as: “We only select the best raw materials, strictly control every phase of the process and produce in accordance to the artisanal tradition. Supply chain is crucial in our vision: that’s why we use 100% certified Italian grains and 100% Italian tomato sauce”. Contact: privatelabel@valpizza.it

V LABEL ITALIA

V Label Italia is the owner and the entity responsible for assigning the V-Label brand in Italy, China, the United States, the Republic of Korea and, beginning in 2021, the United Arab Emirates. The V-Label brand was founded in 1979 as an institutional trademark of the Italian Vegetarian Association and has since that time been distinguished as the vegetarian and vegan brand par excellence around the world. Registered in more than 70 countries around the world, it is currently the vegetarian and vegan brand name most recognized by consumers internationally. Having become synonymous with transparency and assurance, it is presently the brand most used to identify products and services suitable for the vegetarian and vegan lifestyle. Whether applied to food, beverages, cosmetics, textiles and accessories, footwear, catering or publishing, the brand is a recognized name, valued both by manufacturers and by consumers in today's international marketplace. Despite its widespread use, the V-Label brand has maintained high-quality standards due to its clear and transparent criteria being applied internationally by major vegetarian and vegan associations, who ensure that the standards are met. The brand is divided into three distinct categories: vegetarian - vegan - raw vegan, allowing consumers to purchase with confidence, knowing that their selections are perfectly in line with their lifestyles and have been subjected to detailed inspections and quality controls by industry experts. Contacts: Sophia Somaschi Segreteria@vlabel.it • www.vlabel.org

40

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


N O TA B L E

Largest Vertically Integrated Organic Food Producer in Europe Organic products Using proprietary and contracted manufacturing, AUGA group produces a wide range of organic food products for the end consumer: ready-to-eat soups, oatmeal cups, UHT milk, steamed pulses, canned vegetables, and more. Our products have received multiple prestigious awards and certificates. AUGA’s organic, ready-to-eat products are produced in fully automated, stateof-the-art facilities located in the Baltics. All AUGA mushrooms and vegetables are grown organically, using innovative technologies that do not deplete the soil. Our advanced farm-to-final packaging process control ensures freshness and quality in every product produced. AUGA soups and canned products are packaged in plastic pouches which allow for 12-18 months shelf life. Product highlights include: • S  oups and canned products are ready-to-eat, vegan, preservative free, and gluten-free. • O  atmeal cups with natural fruits and berries have no added sugar and are dairy free and vegan. • S  teamed pulses are ready-to-eat as a side dish and contain no brine. The entire product line is vegan, preservative free, and gluten free. • M  ilk is sourced solely from AUGA farms with a delicious taste and full of vitamins. Packed in an exclusive and innovative bottle, AUGA UHT milks have a shelf life up to 365 days (180 days in Europe).

Organic Food with No Cost to Nature AUGA group strategic business direction focuses on sustainability and environmental impact mitigation. At AUGA group, we believe food can and should be organic and sustainably produced. Therefore, we take care of the land by naturally enriching it through crop rotation and using only AUGA offers private label solutions with organic fertilizers. By implementing an expertise of more than 5 million units this method, the land becomes more produced for private label customers. fertile and resistant to weeds or The company has current private label erosion so it can be utilized by future projects in the USA, Canada, Japan, generations. At AUGA farms, we use Sweden, Russia, and many others. AUGA modern machinery and apply the latest stands out with a strong research and organic farming technologies while development team that continually constantly improving our technology invests in new product lines and through innovation. We follow the technologically advanced equipment. For ‘closed loop’ principle – all activities private label projects, AUGA offers many compliment and thrive on one another. different packaging options including The AUGA group proudly employs over food service, variable shelf life, and 1,200 people who take care of crops custom recipes. and livestock and strive for continuous improvement so that the food we grow brings you joy.

Private Label Solutions

Contacts: info@auga.lt www.augaorganics.com For sales in North America thomas@pointoneintl.com

42

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


NICE TO SEE AGAIN: SCHÖN SIEYOU WIEDERZUSEHEN: SCHÖN, SIE WIEDERZUSEHEN: NATURALLY ATBEIM THE BIOFACH eSPECIAL eSPECIAL NATÜRLICH BIOFACH NATÜRLICH Beim BIOFACH FROM VOM17 17.–– 19.2.2021! 19.2.2021! eSPECIAL!

In 2021 the organic sector will meet digitally: Look forward 2021 trifft digital: Freuen 2021sich trifft die sich Bio-Branche die Bio-Branchen digital: FreuenSieSiesich sich auf to fruitful networking, exciting lectures as well as a wide variety of auf befruchtendes Networking, spannende Vorträge sowie sowie befruchtendes Networking, spannende Vorträge innovations and trends. The BIOFACH eSPECIAL makes it possible etliche Neuheiten und Trends. Das BIOFACH eSPECIAL etliche Neuheiten und Trends. Das BIOFACH eSPECIAL to experience the international diversity of organic food. Become macht die internationale Bio-Lebensmittel-Vielfalt erlebbar – macht die internationale Bio-Lebensmittel-Vielfalt erlebbar part of the comprehensive branch meeting on the web. Werden Werden Sie Teil Sie desTeil umfassenden Branchentreffs im Netz. des umfassenden Branchentreffs im Netz. Wir We look forward to seeing you! Wir freuen uns uns auf auf Sie! Sie! freuen

biofach.com biofach.com biofach.com

together with

together with

ORGANIZER VERANSTALTER NürnbergMesse GmbH NürnbergMesse +49 9 11 86 06 - 49 TT +49 0 09 +49 9 11 86 06 - 49 FF +49 82 08 28 visitorservice@ info@nuernbergmesse.de nuernbergmesse.de


N O TA B L E

Lucart, Innovation and Sustainability Lucart, a major European manufacturer of thin MG paper for flexible packaging is a key player in the consumer goods and Away From Home market as a producer and transformer of tissue and airlaid paper. Its attention to people, sustainable processes and approach to innovation mean that they offer cutting-edge products that meet market challenges and perfectly match the requirements of customers. Fiberpack® is their flagship project in this field: it combines advanced technology and environmentally friendly processes, demonstrating that circular economy principles are fully applicable to the tissue sector. Lucart created this project starting from the idea of using all the elements of beverage cartons according to circular economy principles. The production process relies on an innovative technology that separates the cellulose fibers found in beverage cartons from polyethylene and aluminum by physicalmechanical action. With this technology they don’t use any substances that may be harmful to people or the environment. They produce tissue products with the fibers obtained through this process and recover the aluminum and polyethylene, converting them into a homogeneous material called Al.Pe.®, which other industries use to produce a variety of items.

44

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

The tons of Fiberpack® paper Lucart has produced from 2013 to 2019 have contributed to the recovery of more than 5.4 billion of beverage cartons, saving more than 2.3 million of trees, and preventing more than 141,000 t of CO2e from being emitted into the atmosphere. Lucart’s continuous research and development work has led to many projects aiming to improve the quality and performance of its products. One such project has led to the innovative QMilk® process, which makes it possible to extract and transform the basic proteins in milk into a soft and precious fiber without the use of chemical agents. The process preserves the amino acids, and all the moisturizing and nourishing properties of milk in the resulting fiber. It guarantees a 100% natural formula that is dermatologically tested, ultra soft and highly resistant. Lucart is also the only brand in its target market to offer airlaid products with exceptional absorbency and strength performance. The Airlaid technology uses long, highly resistant

cellulose fibers that never come into contact with water during the production process (dry paper), so that they remain super absorbent. Fibers treated with this process naturally form a ‘“dam” structure, offering outstanding results: it absorbs 50% more compared to other household paper and, thanks to its exceptional resistance, it can be reused up to 10 times, compared to 1 or 2 of competing products. Lucart is a company made up of people who choose to use innovative and sustainable processes in development, transformation and manufacturing of paper products, collaborating responsibly for the future of their business and of the planet. www.lucartgroup.com


N O TA B L E

Europe’s Largest Private Label Producer of Rice, Corn, Multi-Grain and Vegatable Cakes SanoRice is an innovative, reliable and 100% private label manufacturer of cakes & snacks based on a popping process. Market leadership is maintained by offering the largest product range and achieving economies of scale while adhering to the highest international food quality and safety standards. SanoRice is the largest private label producer of rice, corn and multi-grain and vegetable cakes in Europe, and we aim to be the market leader of cake producers in the world. SanoRice counts actually with 3 factories: SanoRice Netherlands (Veenendaal), SanoRice Belgium (Zottegem) and SanoRice Italia (Borgo Vercelli). In 2022 they expect another factory, SanoRice Poland (Nowa Sol) to be operational. With more than 25 years of experience, they export to more than 100 business partners around the world in more than 40 countries. Their main markets are Germany, UK, France, Italy, Scandinavia and the Benelux. But from Europe to the Middle East, New Zealand or the USA, their products can be found all over the world. They work directly with retailers, A-brands and distributors and count among their customers the top 3 retailers in various European countries and the top 10 global A-brands. Partnership is key to build up mutually beneficial relationships. This can be

46

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

Their rice, corn and multigrain and vegetable cakes are made from authentic and pure ingredients. WSanoRice has more than 450 recipes available in plain, coated or flavored cakes and a special range dedicated to baby food. Their cakes are suitable for all ages and any moment of the day: sweet, savory, big, small, round, square, as a healthy snack or as part of a balanced breakfast‌ and always with a crunchy bite. SanoRice has a dedicated team of Product Developers for all factories. Their strength is working together with customers to build their brand. SanoRice has the highest standards for food safety and hygiene. Some of our claims are organic, gluten free, Fair Trade, UTZ certified, kosher or halal.

As an innovative and future-oriented company they feel the need to contribute to a better world by making high-quality products. In line with their sustainability policy their supply chain is: sustainable for people, sustainable for the environment and sustainable for local economies. www.sanorice.com For more information privatelabel@sanorice.com


YOUR PRIVATE LABEL SUPPLIER

SanoRice – Your taste, our nature SanoRice is the largest private label producer of cakes and snacks made of rice, corn, legumes (lentil, chickpea etc.) and other grains (spelt, quinoa, amaranth etc.). We have more than 25 years of experience with customers all around the world. Innovation is an essential part of our strategy. We already have more than 450 recipes available in plain, coated or flavored cakes. We also have a special range dedicated to baby food. For more information, visit our website or contact us: privatelabel@sanorice.com

www.sanorice.com NON GMO – Gluten free – Organic – Conventional – High protein – Kosher – Halal – Sugar free


N O TA B L E

A Flexible And Reliable Partner for Frozen and Chilled Italian Pizza

48

Valpizza is one of the major Italian pizza producers. Historically specializing in frozen pizza production for retail and food service, Valpizza recently invested in chilled technologies, confirming its own reliability, as an integrated partner able to cover all customers needs in the pizza segment, from frozen to deli.

Production pillars:

Located nearby Bologna, in the beautiful Valsamoggia Valley, Valpizza was founded in 1992 with the dream to bring the authentic artisanal Italian pizza into customers’ houses all around the world. In its 2 manufacturing plants, Valpizza applies the best available manufacturing technologies to replicate the traditional and artisanal Italian pizza-making art in large scale. The result is the best product suited to your needs: an artisanal pizza able to respect the standard agreed and bring your customer to Italy within a bite.

• P  rocess: traditional process from dough balls, with a long natural leavening, that enhance the authentic Italian aromatic profile and as a result a more digestible and light pizza. Valpizza hand stretches all the pizzas, respecting the real Italian look and feel. The wood-fired and stone oven baking bring the final touch to the products, to make them look and taste exactly as a pizza in Italy.

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

• R  aw Materials: Valpizza carefully selects natural raw materials available, privileging Italian ones and strictly controlling every phase. Supply chain is crucial in Valpizza vision: that’s why we use 100% certified Italian grains and 100% Italian tomato sauce.

• M  aximum flexibility in shapes: round, oval, squared and rectangular from 15 to 45cm. • T  he perfect mix between automation and hand topping allows Valpizza to be flexible and able to manufacture unlimited recipes.

Valpizza’s internal Private Label and R&D divisions are skilled in managing the whole process and supporting you step by step, customizing the offer in accordance to all retailers needs. Valpizza’s experience in food service as well as in deli areas helps the company in translating new trends into retail, customizing products in line with all goals and market expectations. Valpizza is present in 4 continents and 48 Countries from US to Japan. Company Certifications: IFS, BRC, FDA, Organic NOP, Kosher, Halal Contact: privatelabel@valpizza.it


100 italian tomato

%

100 italian grains

%


N O TA B L E

The V-Label Brand: The Ally of Private Labels! Dozens of distribution chains and hundreds of private label product manufacturers in Europe and elsewhere have already chosen the V-Label brand to identify products suitable for vegetarians and vegans. The V-Label brand’s unique characteristics make it the perfect ally and partner for private label products, retailers and large-scale distributors. First of all, the V-Label brand is registered in over 70 countries around the world and is distributed worldwide, allowing international distributors and producers to use a single, distinct vegetarian and vegan label independent of where their products are manufactured or distributed. Despite its widespread use, the V-Label brand continues to maintain the same criteria and testing methods for product designation, and the uniform nature of this process allows for it to be implemented throughout the world without any variation. The V-Label brand guidelines were established by major European Vegetarian and Vegan Associations in order to provide assurance and guarantee safety for customers and consumers. Checks are performed with the utmost care to ensure quality and compliance with the standards of the V-Label brand, which is synonymous with reliability and safety for the end customer.

50

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

To make it easier for consumers purchasing the products, the V-Label brand comes in three different For this reason, self-declarations are not accepted: individual ingredients and manufacturing procedures are inspected in order to be able to stand behind the vegetarian or vegan designation appearing on the labels of the products bearing the brand. And, while the inspections are indeed strict in order to ensure compliance with quality standards, our product assistance is tailored to the customer. We know how complex distribution can be and thus our goal is to provide the utmost flexibility to better assist manufacturers and distributors, starting from being on the ground locally to break down language barriers and issues arising from working across different time zones. We always have expert personnel capable of handling all the technical aspects of product verification and facilitating the necessary procedures. To make it easier for consumers purchasing the products, the V-Label brand comes in three different categories: vegetarian, vegan and raw vegan. This allows distributors and manufacturers to use the same brand to promote different qualities of the products being offered to the public. What began back in the 1970s as an institutional symbol of the Italian

categories: vegetarian, vegan and raw vegan.

Vegetarian Association has grown to become the most recognized vegetarian and vegan symbol in the world: the history of the brand is itself an assurance of excellence in the vegetarian and vegan industry. Finding a sure way to showcase products and be selected by consumers is a must nowadays. What really makes the difference is what feature is chosen to promote: quality, sensitivity towards sustainability issues, safety, and transparency are among the most important. That’s why today we are the first choice of thousands of customers: this is what the V-Label conveys every day. www.vlabel.org segreteria@vlabel.it


BOSTON | PHOENIX | SAN DIEGO | CHINA | UK


N O TA B L E

Rethinking Packaging Design Closures to Offer a Purpose Driven, Reusable Solution SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz, Merck and Haval have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their ‘Cap Off’ design innovation offers a purpose driven and reusable solution for packaging closures.

52

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

Packaging design has two main objectives; to protect the product contents through each step of the supply chain and to inform the consumer of the product benefits or intended use. Countless packaging formats include components that are either not required to fulfil these objectives or their role is limited to a singular and single use function. Cross-category, many glass jars and bottles are sealed with a metal closure with a plastic liner to create a tight seal. Often these components are not able to be recycled due to the multi-layered materials used or indeed is too costly a process in terms of logistics and cleaning. Home cleaning trigger spray bottles, jam jars and ketchup bottles all use closures only required for the time it takes to use the product inside. Many such products use the same or very similar closures across multiple different brands. When individual brand packaging components are shared in this way there’s an opportunity to design a communal solution — one that is both sustainable and desirable.

‘Cap Off’ is a conceptual design innovation for packaging closures with a clear purpose — for purpose driven use and reuse. The concept envisages that all relevant brand packaging in store and online is sold with a simple top seal and that reusable caps are sold separately for use and reuse across multiple different types of products. This solution helps preserve the value of the packaging lids for far longer, helps reduce waste and cost, plus increases the recyclability of the core packaging. Additional functionality can be built into the design of the reusable caps such as for jam jar spoons or pouring spouts for juice. About Packadore Collective: Packadore Collective work collaboratively to design and implement both desirable and sustainable packaging solutions to help brands create real impact, now and for the future. www.packadore.com


N O TA B L E

Uzbekistan Grocery Chain Makro Marks 10-Year Anniversary with 10 New Stores The largest supermarket chain in Uzbekistan, Makro, just got bigger in December. The company opened 10 new stores on Friday, 11 December 2020 to celebrate their 10-year anniversary. The popular food retailer now includes 86 locations, with additional stores openings to came before year-end. needs of the consumer. Today Nuova Terra is close to the consumer but also to the planet and to the theme of sustainability: the new packaging is 100% eco-sustainable with a totally recyclable paper wrapping. The ribbon-cutting at the new stores, scattered across the Uzbek capital of Tashkent, marked an important milestone for a company that exemplifies the rapid growth of Uzbekistan’s retail market in recent years. “We are proud to be pioneering modern food retail in Uzbekistan, the largest nation in Central Asia,” said Makro Chief Executive Officer Roman Sayfulin. “Every day Makro opens its doors to customers who are enjoying a modern retail experience for the first time. Our mission is to create a supermarket for Uzbeks of all walks of life, and win their loyalty through a combination of variety, quality, and affordability.” Sayfulin explained that consumer tastes are evolving and while the chain is expanding rapidly, particularly through the roll-out of new convenience store formats, the company can barely keep up with demand. Makro’s store network now extends far

The World Bank forecasts that Uzbekistan will be only one of two countries in the entire Europe & Central Asia region to deliver positive GDP growth in 2020, with forecast growth of between 0.4% and 0.8%. Asked what the next 10 years may bring, Sayfulin quipped, “Our company is just 10 years old. It is not even a teenager yet. We still have a lot to learn, but like any ten year old, our potential is limitless.” Makro, the brand name of Darvoza Savdo LLC, is a leading Uzbek food retailer. Today Makro operates 86 stores (up from 54 as of 1 January 2020) in the capital city of Tashkent and 23 other cities and towns across the country. Sayfulin quipped, “Our company is just Store formats include hypermarkets, 10 years old. It is not even a teenager yet. supermarkets and convenience stores. We still have a lot to learn, but like any The company, which employs 3,800 ten year old, our potential is limitless.” staff, has achieved ISO 9001 certification for quality management systems and Uzbekistan, with a population of 34 ISO 22000 HACCP certification for million, is the most populous country Makro’s distribution center is pending. in Central Asia and the third most populous country in the former Soviet Union. The Uzbek consumer market is growing rapidly, on the back of a growing population, rising incomes, and urbanization. beyond Tashkent and earlier this year the company launched its e-commerce platform, adapting to the new market reality brought on by the COVID-19 pandemic.

www.globalretailmag.com

53


N O TA B L E

Venchi Fine Italian Chocolates Opens Second Boutique in New York City New Chocogelateria Opens With Selection Of Authentic Italian Coffees, Hot Chocolate, And Crepes Featuring Venchi’s Rich And Incredible Suprema Chocolate Venchi Fine Italian Chocolates has opened its newest standalone boutique in New York City at 1796 Broadway at Columbus Circle. For those who want an authentic taste of Italy and the opportunity to indulge in the warming comforts of coffee and chocolate, the Chocogelateria features a selection of authentic Italian coffees, hot chocolate, and crepes made with Venchi’s rich and wonderful Suprema chocolate — literally dispensed on order from a fountain of fresh flowing Suprema! For those who have never visited a Venchi boutique, the iconic colorful Gelato cones and scent of chocolate create a magical atmosphere where you can immerse yourself in a true Italian taste experience! Between the chocolate fountains, Gelato, and pralines, guests will quickly discover their favorite sweet treat or find the perfect gift for a loved one, because chocolate is always a good idea! Visitors are always encouraged to ask about the ingredients or history of Venchi and we welcome the opportunity for you to sample everything! The new Chocogelateria also features Venchi’s iconic Gelato made fresh daily in store, with exclusive natural ingredients imported from Italy including Piedmont Hazelnut, Green Pistachio from Bronte, Sorrento Lemon, etc. The boutique is offering Veganuary Gelatos for January in the following flavors: Azteco (chocolate), Mango, Mango Passion, Raspberry, Strawberry, and Lemon.

54

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

The chocolate maker’s wide variety of artisan confections available for sale include the iconic Chocoviar, Truffles, Gianduiotti, Cremini, Bars, and Suprema spreads. All Venchi products are natural with no coloring agents, preservatives, or Palm oils. Venchi chocolates contain noble fats such as olive oil and cocoa butter; are all gluten-free; and some are vegan friendly as well. With 140 years of expertise in chocolate making, Venchi's history dates back to 1878 when Silviano Venchi, a 20-year-old from Turin who loved chocolate spent his life savings on two bronze cauldrons to experiment with chocolate. Today, Silviano Venchi's passion, meticulous care and courage to experiment remain. The company is known for its imaginatively named chocolates: Chocaviar, Truffles, Gianduiotti, Cremini, bars, Suprema spread, and its famous authentic Italian Gelato. Venchi is an internationally known brand with more than 350 chocolate recipes and 90 gelato flavors. It is sold in more than 70 countries and 135 shops in key cities worldwide including London, Hong Kong, Dubai, New York, Berlin, Shanghai, and Tokyo.

One-pound tubs of the Gelato and select chocolate products are available for delivery via UberEATS, DoorDash, and PostMates within the local Manhattan area. According to Mark Ellis, Head of Retail UK at Venchi, “Venchi is committed to a robust global expansion, particularly in the US. Our goal is to open 30 to 50 boutiques in the US over the next 5 to 7 years. Venchi products are available at its boutiques, via Amazon, and its online store at https://us.venchi.com


TRENDS

By Elena Sullivan

PL B EAU T Y C AR E In 2020, when the pandemic hit, we had to quickly adapt to a lot, including our beauty care regimens. While on one hand, dressing up and putting on make-up seemed trivial in the early days of quarantine, beauty care that encompasses selfcare routines became even more important. The beauty care market trends illustrate the shift in consumer preferences and spending over the past several months particular to a change in lifestyle due to the pandemic. The beauty care industry as a whole generates globally about $500 billion in sales yearly and while the pandemic has pushed sales down in some segments, there are opportunities to grow as retailers change their approach to fit consumers’ needs. The major shifts we are seeing are what products consumers are purchasing and the way people are shopping.

BEAUTY BLOGGER

SHOPPING SPREES VIDEO

PRODUCT REVIEW 56

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

The Shopping Experience: The beauty care space is always evolving, especially with the growth of online shopping and social media providing consumers a wealth of information about products and limitless product choices. Beauty care shopping has also always been a sensory experience and when consumers were encouraged to stay home and not visit stores, retailers had to reimagine how to enable consumers to, for example, try on make-up, test a scent, or feel a lotion. The pandemic only accelerated the shift from in-person shopping to virtual shopping. There are so many brands and purchasing platforms; therefore, retailers have to put a lot of effort into making their products unique. Many shoppers want to have a sensory experience with beauty care when choosing products. During the past year, the ability to offer a sensory experience became a major obstacle due to extra safe measures including social distancing, masks and hand sanitizers. Some retailers are now offering individualized testing kits, such as beauty retailer, Sephora, which allows consumers to test products via augmented reality mirrors. This strategy helps shoppers try on products without having to actually physically touch the products. In order to make in-store experiences more personal, some retailers such as drug chain retailer, CVS, offer in-store beauty consultants to give expert advice to shoppers.


Products, Changing with the Times: Beauty care product trends faced abrupt changes earlier in the year. As people began spending more time at home, or wearing masks when they did leave their homes, the need for certain products such as cosmetics or fragrances diminished. However, one make-up trend that did pick up was a focus on eye makeup. While beauty care products such as makeup and fragrances saw a dip in popularity, shoppers turned to other products such as self-care bath and body products, DIY products such as nail treatments and hair care products including at-home coloring kits. This year, many retailers had to improve their online presence, as much shopping was solely accessible online for a period of time due to Covid restrictions. In addition, fewer people wanted to venture to brick and mortar stores, preferring the safety and comfort of shopping from their homes. Retailers are introducing or improving their websites and apps to provide consumers virtual product sampling. Retailers are also innovating to increase their direct-to-consumer sales by offering easy returns, free trials and subscriptions. Another trend that is on the rise is the introduction of shops within shops, as well as smaller outposts of bigger retailers at airports to tap into the travel retail space. For example, in the US, Ulta has partnered with Target to set up small shops in about 100 locations and Sephora has made an agreement with Kohls to implement pop up shops in about 200 locations. Both beauty retailers will also have presence in their respective department store partnerships’ online platforms. As consumers lean away from in-store shopping, beauty retailers have to continue to innovate to reach shoppers. Some retailers are looking to enter the travel retail space. As soon as travel levels begin to increase again, the travel retail market offers beauty retailers a presence to reach a wide variety of shoppers all over the world. By setting up shops in airports, retailers can tailor their products to the specific demographic of travelers and residents who may be frequenting a certain location.

Another trend that remains strong is a focus on natural and organic beauty care products. Generation Z and Millennials continue to be drivers of this trend, with a desire to use products they deem healthy for themselves and the environment. Similar to the food industry, consumers have come to expect transparency from their products. Consumers want to use products that are organic or natural and have ingredients they can pronounce. Additionally, shoppers want to go further with sustainability by purchasing products that are environmentally friendly and ethically sourced ingredients with fair labor conditions.

The Future: What does the future hold for beauty care and private label beauty care specifically? The pandemic changed how many people are spending money. According to Mintel’s Covid-19 Tracker and consumer tracking trends taken from 16 of the world’s largest markets, up to one third of consumers in China, the UK and Italy said they would be spending less on beauty care products. However, even before the pandemic, beauty care was moving towards the concept of self-care and holistic well-being. If retailers cater to this trend, there is space to innovate and grow. Private label beauty care products offer consumers budget-friendly, quality options. In recent years, many retailers have been growing their store brand beauty care products lines alongside exclusive partnerships to strengthen consumer loyalty. The diversity of retailers jumping into the ring has also increased in recent years. We have seen clothing retailers entering the category to offer beauty care lines to cater towards younger shoppers such as Gen Z. For instance, retailers such as Zara, H&M, Asos, Topshop all offer private label beauty care products alongside their clothing and footwear offerings. Furthermore, the range of retailers now offering private label beauty care worldwide such as online giant Amazon, and grocery retailers such as Aldi and Monoprix has enabled consumers to have many options of PL products wherever they may shop. While many things these days may seem uncertain, it is certain that consumers can still practice self-care with beauty care and have a multitude of choices across shopping platforms.

www.globalretailmag.com

57


By Elena Sullivan

TRENDS

PL SNACKS AND SWEETS In a year when many people were holed up in their homes and in need of comfort food, snacks and sweets became go-to items. Even before the pandemic, the snacks and sweets category was seeing strong growth and innovation. During the early days of stay-at-home orders, many consumers who did not engage in making their own snacks and baked goods sought out their favorite brands at retailers online and in stores. Retailers benefited from an increase of purchases to satiate consumers and provide comfort foods during a difficult time.

Private label brands did particularly well in the snacks and baked goods category. According to data from Nielsen, across retail channels,

store brands grew

14.6% IN SALES

12.8%

IN UNIT VOLUME

during the first quarter of 2020 while sales and unit growth among national brands remained around

11.5% and 9.2% respectively.

While snacking has been actively replacing traditional ‘meals,’ for the last few years, grazing and eating throughout the day has risen to a new level and reinforced already prevalent trends within the market. Trends we continue to see at retailers are: snacks and sweets with nutritional benefits, plantbased, healthier and sustainable options.

58

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


Looking Forward: Healthy Continues to Hold Court: Healthy, eco-friendly products continue to drive product development. As in most food categories, many shoppers want transparency and clean-labels, even in their indulgent products. Transparency is expected to grow to encompass not just ingredients but also the entire supply chain, including sustainable sourcing, production and business practices. Ingredients that are recognizable and indicate healthy components remain popular in the snacks category. According to a 2019 Innova Consumer Survey, two-thirds of global consumers stated they want to avoid products with ingredients that are difficult to understand. Furthermore, many shoppers are doing all that they can to stay healthy and are taking more of an interest in their health and well-being, including what foods they consume. Vegan and gluten-free products also continue to show growth as many consumers view plant-based ingredients, dairy-free or gluten-free products as healthier. On the sweets side, healthy is also front and center. Consumers are searching for products that have fewer added sugars and if they do have added sugars they are paying attention to what types, such as honey, agave or raw sugar. Shoppers are also gravitating towards products that have added benefits such as baked goods that include vitamins or nutritional ingredients such as ancient grains or multi-grains. Furthermore, in the baked goods segment, similar to snacks, consumers continue to purchase vegan, gluten-free, dairy-free and non-GMO products as they consider them to be healthier.

Just like the 2008 recession spurred growth and innovation in the private label industry, the current pandemic is predicted to have a similar effect on private label initiatives and growth due to the devastating effects of the pandemic on the economy. Many consumers were already loyal to certain store brands, but those who may not have tried store brands previously or consistently bought them, had the opportunity to experiment during the pandemic. Many retailers’ shelves were picked dry and the supply-chain was backed up, therefore, if shoppers did not want to wait to buy snacks or sweets, they had to try different brands than their usual, which may have included store brands. Another factor contributing to future PL growth is price. Many store brands continue to offer products at lower prices than national brands and with equal quality products. With an economic crisis, price-conscious shoppers will be more willing to try new products to save money and consequently discover their new favorite snack or sweet in a store brand.

However, on the flip side, when it comes to snacking and sweets, especially during tough times, some consumers do want to return to foods that they may have considered ‘unhealthy’ in the past, but now bring a sense of comfort. In this regard, flavor-forward products are seeing movement. According to Mintel research, “treating oneself” is a top motivation for snacking. A recent survey by Mintel revealed that 79% of consumers said flavor is more important than brand when choosing a snack and 52% said taste is more important than health when eating snacks. The same survey concluded that almost half of the consumers surveyed said they like to experiment with new flavors in snacks.

www.globalretailmag.com

59


FUTURE FORCES LIKE. NO. OTHER. TIME. IN. RETAIL

It has affected the physical inter-

It has made us all more Ecomm

face with the store, along with

dependent, savvy and now com-

how, when and where we are will-

fortable, and this is now occurring

ing to shop. It has challenged the

across all demographics. Ecomm

sensory experience, accentuated

had converted categories like

hygiene and touchless behaviors,

shoes and furniture already, and it

and probably has forever elim-

ironically took the pandemic to be

inated communal salad/�make

the catapult for grocery adoption.

your own�/olive bars and the like.


BY PERRY SEELERT

THE TEN GREATEST INFLUENCES ON PRIVATE BRANDS IN 2021 AND BEYOND It is tough to escape talking about COVID now, and we all know why. It is permanently affecting consumer behavior and it is dramatically altering how we shop, and it is accelerating change like no other time in retail.

It has served as a further cattle prod to Private Brands, which were already trending upward, and now forced further consumer experimentation. And shoppers, maybe to no surprise to us in the industry, are staying with Private Brands.

Yes, COVID, more than anything in our retail lifetimes has been completely transformational, dominating 2020 like nothing we have seen or could have ever predicted. But there are other forces at play for own brands. They all weave together in a truly frenetic web, and in this piece I attempt to enumerate 10 of these “Future Forces” and give them some oxygen. Just as much as COVID physically is sapping victims’ oxygen, it is providing further life to these future forces in 2021, and they are here for you to mull, debate and think about as they affect your Private Brand endeavors in the year to come.


FUTURE FORCE

1

#

The Connective Tissue Of Aldi & Amazon Having Aldi and Amazon in your sights and part of your strategic plan, if you are selling Private Brands today, is an absolute must. End of sentence, full stop. They are clearly the two biggest Private Brand retailers to watch out for in 2021, one is obvious at 90% Private Brand share (Aldi), and the other one is sneaky (Amazon), growing own brands at a quietly impressive rate. Let’s try to put Future Force #1 into perspective. When you think Amazon, you think limitless potential. Amazon’s Private Brands are about 1% of their total business today. They have 140 different Private Brands, 234 exclusive brands (about 16,000+ skus today overall). Their Private Brand business grew about 2% in 2018, 5% in 2019 and it is estimated to be about a $5B business. Overall, they have over 7000 different Private Brand items, 5000+ of which are in Clothing & Apparel. Amazon Basics was their first and biggest own brand, launching in 2009, and had 2,795 products (June 2019), doubling their assortment year-on-year. It has a wide swathe of categories, from travel accessories to pet supplies to home improvement.

AMAZON BASICS WAS THEIR FIRST, AND IT IS ALSO THEIR BIGGEST.

AMAZON BASICS WAS THEIR FIRST, AND IT IS ALSO THEIR BIGGEST.

Amazon Basics, launched inlaunched 2009, isinby far their biggest Private Brand. There areare 2,795 the Amazon Basics, 2009, is by far their biggest Private Brand. There 2,795products products within within the brand (June ‘19). than more doubled assortment year-on-year. brandThey (Junemore ‘19). They than the doubled the assortment year-on-year. AMAZON BASICS WAS THEIR FIRST, AND IT IS ALSO THEIR BIGGEST.

Amazon Basics, launched in 2009, is by far their biggest Private Brand. There are 2,795 products within the brand (June ‘19). They more than doubled the assortment year-on-year.

A CATEGORY WHERE THREE AMAZON PRIVATE BRANDS COMPETE AGAINST EACH OTHER.

It is not abundantly clear, from a brand positioning point of view, how these products are really differentiated, and their distinct “reason-for-being”.

But take notice of the reckless abandon by which they attack a category. A great example of this is Vitamins, where they have three different private and exclusive brands almost fighting each other.


In a relatively new category for them, like furniture, the own brand strategy seems to be no less aggressive, but maybe more harmonious and complementary in the way it attacks different target consumer segments. AMAZON BRANDS IN FURNITURE AND HOME DECOR. The three brands that Amazon has developed in the Furniture and Home Décor categories do have distinct positioning, where the styling and design are uniquely targeted. FARMHOUSE CHIC

MID-CENTURY MODERN

STYLISH CLASSICS

Either way you look at it, whether it is vitamins or furniture, the Private Brand strategy is increasingly aggressive, increasingly effective, and the upside potential is bigger here than any other retailer. Aldi is much more blatant in their strategy with Private Brands, but I continue to note two really important elements of it. First is their sheer size. No, not the fact that they are 90% private brands, but the fact that they will have 2500 stores in the U.S. by 2022, which puts them third in terms of total store count!

Private Brand strategy is increasingly aggressive, increasingly effective

The second important element is that they have leaned into “healthy living” brands and portfolio breadth more than anybody. This developmentLEANING of healthy options is almost but BRANDS. it is a critical ALDI INTO HEALTHY OPTIONScounterintuitive, FIRST, WITH STRONG part of their strategy to always lead. Aldi has leaned into “healthy living” brands and portfolio breadth more than anybody, developing a reputation for healthy options that this somewhat counterintuitive. ALDI LEANING INTO HEALTHY OPTIONS FIRST, WITH STRONG BRANDS.

Aldi has leaned into “healthy living” brands and portfolio breadth more than anybody, developing a reputation for 5 UNIQUELY CRAFTED PRIVATE healthy options that this somewhat counterintuitive. BRANDS, ALL POINTED AT A HEALTHIER, MORE SUSTAINABLY MINDED CONSUMER TARGET 5 UNIQUELY CRAFTED PRIVATE BRANDS, ALL POINTED AT A HEALTHIER, MORE SUSTAINABLY MINDED CONSUMER TARGET

NATURAL ORGANIC NO HFCS NO GMONATURAL ORGANIC NO PRESERVATIVES

NO HFCS NO GMO NO PRESERVATIVES

NO NITRATES/NITRITES NO ANTIBIOTICS NO PRESERVATIVES MINIMALLY PROCESSED NO NITRATES/NITRITES

NO ANTIBIOTICS NO PRESERVATIVES MINIMALLY PROCESSED

PLANT-BASED VEGAN PLANT-BASED VEGAN

GLUTEN-FREE GLUTEN-FREE

LOW CALORIE LOW FAT LOW SODIUM LOW SUGAR LOW CALORIE LOW FAT LOW/NO CHOLESTEROL LOW SODIUM LOW SUGAR LOW/NO CHOLESTEROL

www.globalretailmag.com

63


FUTURE FORCE

2

#

Top-Down CEO Prioritization Words matter and leadership matters. People pay attention to what retailer CEOs say, both internally and externally, and they are talking about Private Brands and their importance with incredible strength.

“We don’t see this slowing down at all.” RODNEY MCMULLEN, CEO speaking about the growth of own brands at Kroger

“We prefer to sell brands for less, but we’re also improving our private brands, and they’re growing faster than our overall sales,” DOUG McMILLON, CEO “18 of them do more than $1 billion in sales and our largest private brand Great Value does more than $27 billion a year globally.”

64

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

Albertsons’ “four engines of growth” are its stores, e-commerce, customer loyalty and private label, Sankaran said. VIVEK SANKRAN, CEO

The words are not an accident, they are a signal. A signal to CPGs, a signal to their own associates, and most importantly a signal strategically. Private Brands are a key part of these retailers’ strategic plans, and it is sincere and urgent. The days of the CEO just delegating this messaging to the VP Private Brands are over, as the CEO is engaged as a key future force.


FUTURE FORCE

3

#

Unique Collabs That Leverage Economies of Scale For the last 12 months there has been one of the most interesting alliances ever created, The Retail Procurement Alliance, which unites Kroger and Walgreens/Boots in a mission to cut supplier costs. Kroger’s CFO said “this concept brings together the best of two organizations to reinvent critical components of our sourcing practices.”

I honestly believe that we will continue to see these types of Retailer and Supplier collaborations in 2021 and beyond. They seem initially counterintuitive, but they also seem creative, effective and a true representation of “thinking outside of the box”. I also believe though, that one of the best alliances is also the one with the most experience, which is Topco. TOPCO, ITS MEMBERS AND THE VALUE OF “ECONOMIES OF SCALE”. TOPCO, ITS MEMBERS AND THE VALUE OF “ECONOMIES OF SCALE”.

Topco is the longest-standing member-owned procurement alliance in t Topco is the longest-standing member-owned procurement alliance its strengths given the industry’s recent trends.in the U.S., and well-po its strengths given the industry’s recent trends.

The alliance is member-owned, vast, and has benefited tremendously from the recent eatat-home, pandemic-produced trends, where some of its Retailer Members have publicly reported sustained sales increases of 30%+. I am inspired by Topco’s position and growth, and think that these types of Procurement focused alliances will continue to thrive and be a Future Force.

>

>>>

UNITED W THE PHAR FOR ALL O

>

>>>

www.globalretailmag.com

65


FUTURE FORCE

4

#

Search Engine Optimization - SEO Retailers who care about their own brands make them easy to find, they put them front-and-center in every marketing vehicle, and they create a digital hierarchy where they show up first in any search. Search Engine Optimization (SEO) is an evolving and important field for many retailers and it applies to their Private Brands in three important ways. • H  ow do Private Brands appear on their own dot.com sites, naturally or unprompted? Are they given preference? • W  hen shoppers search for products and enter key words, how do Private Brands appear? • H  ow do Private Brands show up on other searches, outside the retailer’s dot.com (i.e., Google). Given what we are seeing during COVID and the increasing traction to Ecomm, your SEO strategy is an important part of your overall marketing approach. In a recent key word search for “diapers”, on retailers’ own web sites, I was surprised how some retailers had not given Private Brands much front-page priority.

“DIAPERS” SEARCH AND HOW PRIVATE BRANDS ARE PRIORITIZED.

Both Kroger and Rite-Aid have no private brand items show up when searching for “diapers”. Amazon has one Mama Bear item.

But SEO is a wider topic than just hierarchy of appearance, it also should include important questions like: • How am I addressing Google algorithms for exposure? • W  hat could I be maximizing for Amazon, if I am trying to sell my brands there? • What is the quality of my imagery, reviews and content on the dot.com site? • H  ow will voice ordering and Hummingbird (Google’s SEO algorithm) find my product? • Who is my competition and how are they using key words? I believe Search Engine Optimization is an evolving and important facet of not just a retailer’s digital thinking, but Private Brand thinking, and it should be increasingly prioritized in 2021 as a Future Force.

66

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


FUTURE FORCE

5

#

The Age Of The More Selective & Agile Supplier There used to be the age where the retailer dictated the vision, the innovation idea and even the specifications, but I think this age is changing, and will continue to change in 2021. We are headed in the direction where The Selective And Agile Supplier is becoming increasingly valuable and influential in the industry. Someone I always admired from afar, Dave Nichol, who I think was a marketing and innovation genius, used to prescribe and detail what he wanted as a new product. A great example of this was President’s Choice beer and working with Lakeport Brewing in 1992 and the product’s differentiation strategy. Basically Nichol landed on three key characteristics that would define the PC offering: • It had to have Czech hops, because they were reputed to be the best • It had to be aged 50% longer than any other lager • It had to be cold-filtered

These were the three hallmarks that Loblaw would tout in their President’s Choice lager, and they were not to be deviated from, and were towhich bewasrepeated often. Lakeport had little wiggle-room The first retailer in North America to boldly launch a premium beer under theirthey own brand (in 1992), so successful with Lakeport Brewing (Labatt, InBev), that they ran out of production. in this product development discussion.

THE SELECTIVE RETAILER MEETS THE SELECTIVE SUPPLIER.

LECTIVE SUPPLIER.

ldly launch a premium beer under their own brand (in 1992), which was Labatt, InBev), that they ran out of production.

In 1992, PC Premium Draft beer went on sale at Brewers Retail outlets in Ontario. Launched only weeks before Christmas, supplier Lakeport Brewing assured Loblaw, based on historical data, that it had enough product in stores to last throughout the holiday season. Advertised as being "premium quality", yet value priced, the beer sold out before Christmas. Lakeport subsequently ran full page ads apologizing for the shortfall. For Nichol, the success of PC beer confirmed to him that he could sell almost anything under President's Choice, as long as it represented better quality at a more affordable price:

In 1992, PC Premium Draft beer went on sale at Brewers Retail outlets in Ontario. Launched only weeks before Christmas, supplier Lakeport Brewing assured Loblaw, based on historical data, that it had enough product in stores to last throughout the holiday season. Advertised as being "premium quality", yet value priced, the beer sold out before Christmas. Lakeport subsequently ran full page ads apologizing for the shortfall. For Nichol, the success of PC beer confirmed to him that he could sell almost anything under President's Choice, as long as it represented better quality at a more affordable price:

Now Nichol was a force to be reckoned with, so when he dictated his vision, there was usually a supplier that listened and abided by it accordingly. Today, with some highly coveted Suppliers (and the products they have nurtured), this dynamic is changing. Suppliers like Tate’s Cookies and Humboldt Dairy, in working with Trader Joe’s and Costco’s Kirkland Signature, have been highly collaborative and highly selective.

EXCLUSIVE AND HIGHLY SPECIALIZED, SELECTIVE RELATIONSHIPS.

Tate’s has become a highly popular brand, and the only retailer they quietly work with on Private Brands is Trader Joe’s. Humboldt is similarly selective, working closely with Costco’s Kirkland Signature.

+ Tate’s and Humboldt don’t work with every retailer, and I think there is a lesson here at least as it applies to innovation, and that is Suppliers can pursue a more selective and collaborative process in the future. Retailers can too.

GOURMET GLUTEN-FREE COOKIES

+

SUPERPREMIUM VANILLA ICE CREAM

www.globalretailmag.com

67


FUTURE FORCE

6

#

The New Influencers They say that celebrity chefs come-and-go, and that as endorsers they can be fraught with peril. I guess this is true with any celebrities really. However, I still think the celebrity chef has a role in influencing food, influencing how you cook at home, and ultimately influencing Private Brands. Aldi and Lidl have, interestingly, chosen to rotate their celebrity chef endorsers, and this strategy seems to really work, with pop-up restaurants, “limited edition” own brands and seaCHEF ENDORSERS AT LIDL AND ALDI – A LONG TRADITION. sonalCELEBRITY and holiday executions. Using Celebrity Chefs for pop-up restaurants, holidays-seasons, recipes and “limited edition” own brand product ideas makes sense for the future, and is loaded with less peril while deriving all the benefits. KEVIN LOVE

JEAN CHRISTOPHE NOVELLI

The retailers that have chosen more continual celebrity endorsers have met with success or reputation failures of the people themselves.

CARLA HALL

MARCO PIERRE WHITE

PAUL FLYNN

PHIL VICKERY

THE AGE OF THE CELEBRITY CHEF IS EVOLVING.

It is a classic question of which “celebrity” chef you align yourself with, and how closely they represent your own brands or a fraction of your own brands.

Mario Batali

Marcela Valladolid

Paula Deen

Heston Blumenthal

JAMIE OLIVER’S “FOOD TUBE”.

Jamie Oliver

Curtis Stone

But take note of social media, Youtube, and the impact it has, because it is no joke, and I would like to see it woven more demonstrably into Private Brand strategies. Jamie Oliver may not be endorsing Tesco or Woolworths Australia anymore, but he has one of the most thriving Youtube audiences with over 4.4 million subscribers on his Food Tube.

Jamie Oliver, even with all his restaurant bankruptcies, has found a great audience of YouTubers with over 4.4 million subscribers.

Please do not discount the power of the #Hashtag today as a New Influencer too. Aldi uses it to great effect, and in fact, their #AldiFinds is one of the most widely shared and utilized in social media today. Evenof Millennial and Gen Z YouTube subscribers say they relate to Influencers more than they do Kroger has used it impactfully in celebrities, and 4 in 10 subscribers say their favorite Influencer understands them better than their friends. their #ZeroHungerZeroWaste sustainability challenge. The #Hashtag, The Youtubers and Celebrity Chefs are all part of the new influencers in marketing, and they are a future force in 2021.

68

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


FUTURE FORCE

7

#

Subtle Differentiators Sometimes you have to take a hammer to things to make your point. Glitz and blitz strategy, totally over-the-top. Other times you can make your statement much more subtly, with equal-to-greater effect. I think we are approaching the age of Subtle (and Creative) Differentiation as it applies to many Private Brands in 2021. Let’s just take an example of stark contrasts in Premium, between Tesco and Trader Joe’s, and I will try to resist over-generalizing.

On the left you see Tesco Finest pate with madeira jelly (made with British pork, double cream and Cognac). On the right, take Trader Joe’s Everything Ciabatta Rolls, basically a twist on Everything bagels. Now these are two wildly different products with completely different intentions, but their contrast proves a point. One is “accessible” and “fun”, and one is “special occasion” and a little precious. Romancing the one simple but different attribute, doing it creatively DOROTHY LANE MARKET – PROMOTING THEIR “DIFFERENCE”. and authoritatively will capture more consumers, and make your Private Brand more accessible.

SUPERPREMIUM LESS ACCESSIBLE SPECIAL OCCASION

A FUN, CREATIVE TWIST TOTALLY ACCESSIBLE EVERY DAY

Future Forces Discussion March 2020 Mark Dickinson Perry Seelert

2

Guernsey cows, A2 Protein (higher), richer taste, grass pastured, low-heat pasteurized – differentiating their own brand of milk, the #1 sku in the store.

Dorothy Lane Market, an incredible independent grocer out of Dayton, Ohio exemplifies romancing simple differentiators through their own brand milk. Guernsey cows, A2 Protein (higher), richer taste, grass pastured, low-heat pasteurized – all attributes they bring to light, around the most basic of categories, milk. They make milk interesting, and get you to think that their milk (and cows and pastures and diets) are more considered.

www.globalretailmag.com

69


FUTURE FORCE

8

#

The Evolving Lenses Of “Health” and Health[y]”

The language of “health” (and what it means to various consumers and shopper segments) is increasingly getting more specialized, and it should. As a result, products, brands and retailers are responding accordingly, creating highly dimensionalized offerings to cater to very specific needs.

The Language Of “Health”

Health Healthy Healthful Wellness Wellbeing Lifestyle [Healthy]

SAINSBURY’S WITH A SIMILAR DIMENSIONALIZED APPROACH.

> > >

THE “TYPES” OF HEALTH

MENS-WOMENS PHYSICAL EMOTIONAL SOCIAL SPIRITUAL MENTAL ENVIRONMENTAL NUTRITIONAL __________________________ Future Forces Discussion March 2020 Mark Dickinson Perry Seelert

Sainsbury has also been very targeted in their approach to Healthy brands and how they fit into the own brand umbrella..

HEALTHY READY MEALS

CALORIE AND HEART CONSCIOUS FOODS

VEGETARIAN & VEGAN

“FREE RANGE” - ETHICAL TREATMENT

ALLERGY-FREE INGREDIENTS

ORGANIC

There is the recognition that men’s health is different than women’s health, and that the word “health” has a totally different essence and attitude than “healthy” or “well-being”. There is also the inclusion and recent recognition of healthy states beyond one’s physical/anatomical body, to include emotional, spiritual and mental health.

This is why you see U.K. retailers like M&S and Sainsbury’s leading the curve on dimensionalizing health, and creating a variety of brands that speak to different aspects. Now admittedly, where ethics, sustainability, farming practices and health all rub up against each other is sometimes cloudy and challenging for consumers to fully get their arms around. This is why you see more inclusive, umbrella brand offerings at many other retailers, who have strategically decided to have one power brand. Regardless of your brand strategy, and whether you choose to highly segment your offering or not (through one power brand), the language and intensity and specificity around consumers’ evolving healthy needs/desires must continue. Just remember that your shoppers are becoming more enlightened around their own health, more empowered to take action, and that you want to be one of the sources and providers of key information (as well as providing a wide spectrum of Private Brand solutions).

70

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

10


FUTURE FORCE

9

#

Constant Change is the Norm We have already felt amazingly shaken, jarred and transformed by the pandemic, and it proves that we can’t always think so linearly. Change and disruptors are the norm. In a much smaller way, we have already seen this accelerating change in retailer’s own brand portfolios, and those that are consciously adding, subtracting and innovating. Retailers are changing what the consumer sees within their Private Brands at an incredible rate. Yes, we know there are at least 30,000 new product introductions in just one year, but now think of how many of these are happening not in CPGs, but with Private Brands. ALDI has 50-60 “New Finds” per week, and changes as much as 20% of their portfolio every year, which is part of their DNA. The presence of ALDIALDI Finds is unmistakable, integrated and committed. It is articulated with “FINDS”. clarity to their shoppers.

The presence of Aldi “Finds” is unmistakable, integrated and committed. It is articulated with clarity to their shoppers.

Leading retailers, especially strong independents, are ensuring that Private Brands are a key part of their new product expression.

NEW PRODUCTS AND PRIVATE BRANDS.

Three major retailers and what they report around new Private Brand product launches. The numbers are staggering, and we don’t expect these trends to slow.

And the numbers don’t lie, even amongst major retail chains, where new product introductions within their portfolios continue to happen at a record pace. It is not a cliché for 2021, and it is indeed a Future Force, yes, change is the norm.

TOTAL # OF PRIVATE BRAND SKUS

2018

NEW PRIVATE BRANDS

2019

NEW PRIVATE BRANDS

1260

(1400 TOTAL ITEMS IN STORE, 90% PRIVATE BRAND)

15,000+

11,000+

600+

1022

1100

600+

758

800+

“NEW FINDS”

“NEW FINDS”

www.globalretailmag.com

71


FUTURE FORCE

10

#

Truth Is What You Do And How You Do It There is an expression “fake it until you make it”, which I think has become outdated and stale. No, consumers, employees, stakeholders, guests, shoppers all value Truth more than ever before. Truth is conveyed through lots of similar vernacular – authenticity, credibility, transparency, etc. and it all should be considered as you think about your Private Brands messaging.

ALL DIFFERENT LAYERS OF TRUTH IN MARKETING

TRUTH THE IMPORTANCE OF A PRODUCT’S TRUTH IN MARKETING, ADVERTISING AND COMMUNICATION

AUTHENTICITY CREDIBILITY TRANSPARENCY LINEAGE CONSISTENCY REAL KEEPIN’ IT

Ikea and Chobani are model examples of embedding Truth in their company fiber and overall mission, and it has been one of their keys to success. Ikea has simple truths about their business that their shoppers can relate to, and that they understand. They are inclusive and accessible while maintaining their modernity.

CHOBANI – A CPG MODEL OF “TRUTH” IN THEIR APPROACH, LEADING BY EXAMPLE.

Chobani’s mission is “to make healthy food available to everyone”. It is believable, and their entire marketing strategy supports this thinking.

Chobani’s mission is “to make healthy food available to everyone”. It is believable, and their entire marketing strategy supports this thinking. Their “How Matters” campaign is all centered around their pure and natural approach to making yogurt, and it extends into how they operate as a brand and company in the community. So, the question is, how do you talk about your Private Brands mission or the truth in what you do? It is a value that is inescapable in the future. So there you have it, the Ten Future Forces that will drive own brands in 2021 and beyond. Even while the pandemic (and crawling out of it still looms large), and the behaviors COVID has induced have a stickiness to them, these ten forces are also an integral part of the Private Brands story. I hope they were provocative, prompted you to think a little differently, and if they did, then reach out to me directly. I would be happy to take you through a deeper dive of these Ten Future Forces and how they may impact you specifically. Stay safe, be opportunistic, and enjoy 2021.

Perry Seelert is retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose. Please contact Perry at perry@emergefromthepack.com

72

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


At Emerge, we are focused around two simple client objectives, which are at the heart of everything we do.

1.

FOR SUPPLIERS

Looking to expand and differentiate their business or take new innovations to market

2.

FOR RETAILERS

Wanting to build a unique roadmap and actionable tactics for Private Brand greatness

CALL US

We would love to start a conversation with you www.emergefromthepacck.com Perry Seelert, Partner; Mark Dickinson, Partner Perry@emergefromthepack.com Mark@emergefromthepack.com +1 203 529 3668


MARIA DUBUC President

COLUMN

MBD

LET’S INVENT YOUR [OWN BRAND] FUTURE TOGETHER The challenge of writing this article for the January 2021 issue of Global Retail Brands magazine is avoiding the cliches of Covid-19, lamenting the lost year of 2020, and the inevitable forced change. Instead, I will ignore some of those cliches and wholeheartedly embrace others. Let’s begin and end with quotes from pioneering thinker, American engineer, architect, and futurist R. Buckminster Fuller. For more than five decades, Fuller developed solutions that reflected his commitment to the potential of innovative design to create solutions for “more with less” and thereby improve human lives. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

74

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

With Fullers’ words in mind, I have three imperatives for 2021 designed to build a new private brand model that makes the existing model obsolete.

1. Start from Zero Stop asking how to make your products and brands in your private brand portfolio incrementally different. Stop asking to mimic national brands. Start from Zero – assume all of your brands are disposable, and do not assume sales volume equals brand worth. Start with a blank piece of paper and create the brands your customers cannot live without.

As a retailer, marketer, brand builder, product developer, and global sourcing expert, you can create brands that speak to shoppers in a relevant and engaging way. You can create brands composed of products sourced from any country globally, at any quality and any price. Take a close look at Target. Over the last ten years, the retailer has systematically reinvented its private brand portfolio. They did this by dramatically killing billion-dollar private labels to launch brands. Target’s latest move was to kill Archer Farms and introduce Good & Gather.

Create brands, not tiers. Create solutions, not commodities.


2. Engage your Customers All retailers say they are customer-focused, but the reality is many are data-focused or research-focused. They have reduced the people they feed, clothe, and care for to nameless, faceless statistics, and the insights gleaned from the practice are shallow and small. STOP – talk to your customers, listen to your customers, know your customers. Ask them what their problems are. What are their fears? How can you help? The answers will help you create brands that solve their problems.

3. Express Yourself

Invest in the brand, the design, and the story.

Establish a point of view, a personality, an attitude. Then commit to it 100%. Use it to create marketing, branding, package design, and products that are unique and ownable. Fund and approve great design that brings that personality to life. Last year Publix reinvented its Publix Premium brand by abandoning the welldesigned but traditional black-tiered design in favor of an artistic and expressive new look. The new design stands expressively on the shelf next to its iconic Publix package design. The result is a brand expression that is ownable and unique, while fully Publix. 2021 is the perfect opportunity for retailers to make the old private brand model obsolete. Those who do not will join JCPenney, Radio Shack, Montgomery Ward, and A&P in the retail graveyard. As promised, we end with an evocative quote from R. Buckminster Fuller, “We are called to be architects of the future, not its victims.” At Marketing by Design, we specialize in being Private Brand architects. Let’s invent the future together.

Those who succeed will reinvent private brand and thrive.

Maria Dubuc A 30-year pioneer in creative management, Maria’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. In the Private Label space, she has coordinated both new and rebrand programs for a diverse set of retailers including Wild Oats, Smart & Final, Sprouts, The Home Depot, WinCo Foods, PriceSmart, 7-11 and Natural Grocers. With SKU counts from 1,000 to in excess of 10,000 annually, Maria focuses on the scalability of design and the execution of SKUs driven by the efficiency of commonality and consistency.

www.globalretailmag.com

75


COLUMN

CHRISTOPHER DURHAM President My Private Brand

DIVERSITY, DESIGN, INNOVATION & SUSTAINABILITY TAKE CENTER STAGE AT 2021 MY PRIVATE BRAND SUMMITS 2020 has been an unprecedented and challenging

Each two-day event will be held from 11:00 am to

year, with the Private Brand industry demonstrating

3:00 pm EST.

strength, agility, and innovation in the face of the

To encourage the entire private brand community

global pandemic. It’s with that spirit that we have created an exciting slate of new virtual events, each designed to help private brand evolve and grow in 2021. Our plans double the number of events — including four topic-specific online Summits and the annual Vertex Awards. The lineup focuses on the most compelling areas of interest for the industry.

ticket types: • F  REE Standard tickets, which give attendees access to all live presentations and sponsor stage. • F  REE Retailer tickets are available to currently employed executives at Retailers who register using their corporate email address. These tickets include all live presentations, post-summit replays

The 2021 schedule will feature four virtual live online

on-demand, VIP Speed Networking, decks where

Summits. Each is a purpose-built digitally native

available, and the sponsor stage.

experience designed to help the industry connect, educate, discuss the latest trends, and shape the future private brand. Each Summit will feature an exclusive lineup of retail executives and influential thought leaders discussing pressing challenges, emerging trends, and opportunities the topic presents for the entire industry. Attendees include retailers, manufacturers, brokers, agencies, and service providers.

76

to attend, the 2021 Summits will include four

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

• V  IP Early Bird: $49, and VIP: $99. VIP tickets include all live presentations, post-summit replays on-demand, VIP Speed Networking, decks where available, and the sponsor stage.

I HOPE YOU WILL JOIN US IN 2021 AS WE EXPLORE THE FUTURE OF PRIVATE BRAND. REGISTER TODAY:

https://myprivatebrand.com/summits


/20

GRB MPB AD.pdf

1

12/27/20

4:07 PM

Private Brand Events Reinvented

My Private Brand Diversity Summit live online | 2.24-25.21

live online | 2.24-25.21

4:07 PM

Recognizing that diversity, inclusion, equality, and equity are fundamental growth drivers for both retail and private brand, My Private Brand brings together industry leaders to dive deep into this critical topic. live online | 5.12-13.21

C

M

GRB MPB AD.pdf

1

12/27/20

4:07 PM

rivate Brand Events Reinvented Private Brand Events Reinvented Y

CM

MY

CY

K

live online | 5.12-13.21

live online | 9.22-23.21

ne | 2.24-25.21

20

My Private Brand Design Summit

CMY

live online | 5.12-13.21 live online | 2.24-25.21

4:07 PM

C

M

The Summit will explore the future of retailer-owned branding and package design. The LIVE summit will feature an exclusive lineup of retail executives and influential design leaders delivering presentations that look into the pressing challenges, emerging trends, and cutting-edge design. live online | 12.8-9.21

The Summit will also feature a celebration of this year’s Vertex Awards Winners announcing this year’s winners and featuring presentations from and live online | 5.12-13.21 conversations with the winners from around the world.

REGISTER FREE: MYPRIVATEBRAND.COM

rivate Brand Events Reinvented

ne | 9.22-23.21

ne | 2.24-25.21

Y

CM

MY

CY

CMY

K

My Private Brand Innovation Summit live online | 9.22-23.21 live online | 12.8-9.21 live online | 9.22-23.21

The Summit will unite the private brand community in imagining the retail owned brands of the future. The mission for the private brand industry has never been more straightforward: innovate or become irrelevant.

live online | 12.8-9.21

live online | 5.12-13.21

STER FREE: MYPRIVATEBRAND.COM REGISTER FREE: MYPRIVATEBRAND.COM

ne | 9.22-23.21

My Private Brand Sustainability Summit live online | 12.8-9.21

live online | 12.8-9.21

2021 My Private Brand Sustainability Summit builds on 2020’s successful inaugural event. The event is laser-focused on the two things that matter the most to private brand executives: sustainable and ethical products and packaging.

STER FREE: MYPRIVATEBRAND.COM Christopher Durham Founder, My Private Brand and The Velocity Private Brand Conference. Christopher Durham is an author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management.

www.globalretailmag.com

77


COLUMN

KATHRYN SLOANE Executive Managing Director Commercial, APAC/MEA, SGK

HOW COVID-19 SHAPED LUXURY BEAUTY MARKETING IN APAC Traditionally, luxury beauty brands have strived to strike a balance between providing impeccable service and consumer experience, while retaining brand history and integrity in a swiftly changing market. One of the biggest changes to the luxury beauty competitive landscape is the rise of “masstige” brands, which market products that are considered premium yet attainable. Pre-Covid their popularity was rising, particularly for Millennials who sought high-end beauty products still within their budgets, ensuring they were getting the most value for money. During the pandemic this trend has further gained traction as incomes tightened. The rise of masstige beauty will impact the luxury beauty industry’s recovery in a post-pandemic recession as masstige new product development (NPD) will make premium indulgences more affordable and accessible. These brands are readily accessible from beauty counters like Sephora, come with adopted formulas, and are often built with Instagrammable packaging and/or celebrity endorsements, which are all redefining beauty under a budget. Despite the pandemic, Fenty Beauty, a celebrity-endorsed brand known for its all-skin color makeup line, has launched its personal care range through Sephora Asia. Another brand trending in popularity is Drunk Elephant, which positions itself between masstige and luxury with its high-quality skincare products that are priced close highend beauty product without being out of reach. These emerging NPDs and masstige brands are putting premium beauty brands on the defense for differentiating themselves in a newly competitive market.

78

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

One of the biggest changes to the luxury beauty competitive landscape is the rise of “masstige” brands, which market products that are considered premium yet attainable. The beauty industry today has transformed at a rapid speed facing a competitive environment, and the pandemic has only expedited the competition as new, disruptive products launch. The challenge to remain premium continues as luxury beauty brands embrace digital channels while also maintaining exclusivity and desirability—and doing so without compromising their brand values. We look at three strategies that luxury beauty brands have introduced during the pandemic that will continue to shape their long-term marketing approach in a post-Covid world.

DIGITAL-FIRST Luxury beauty brands have been seasoned in physical retailing where their service has been the advantage to justifying their premium price point. Covid-19 has changed retailing, creating a digital-first world, and its impact on e-commerce is bringing challenges to online selling and service no one could have anticipated. Now brands are using multichannel as a means to guide and influence the choice for the consumer. Premium beauty players have expanded their digital world presence, engaging consumers through various activities, emphasizing their premium status with the luxurious shopping experience. Lancôme debuted its virtual retail store in Singapore during the lockdown period where consumers can access the flagship store through a link. Live chatbots and hotspots were installed within the virtual retail to guide the consumers across its five zones designed to encourage customers to explore their #LiveYourStrength campaign.


However, online stores set limitations and do not replicate the in-store brand experience. Such gaps are now filled by contactless beauty consultations—such as Estée Lauder’s chatbot, ‘Liv’ on WhatsApp. Liv provides seamless, customised beauty advice on the same platform as customers use it for their daily conversations with friends and family. This innovative approach of leveraging an existing platform to instantly engage with consumers, value-adds to the brand, increases its high touch identity and justifies Estée Lauder high price point.

CHANGING THE TARGET AUDIENCE Premium beauty continues to identify and optimize their potential in markets through different trade strategies. First, by targeting the economy driver: China. The Chinese contributed about 90% of the global luxury sales last year, and 70% are made overseas. With travel restrictions, we will see a reinvestment to trade within the country. Mintel further reports that 70% of Chinese women agree that prestige skincare brands feel better on skin. Leveraging this trend is a brand called By Terry, a French premium cosmetic that pursued the Asian market despite the pandemic, beginning its launch from China in mid-2020. If brands don’t find a way to reach their Chinese audience, they risk a revenue sum with negative results.

Next, by offering discounts and targeting the mass: as a general strategy, many big brands have avoided significant price reduction, considering that the move could lead to status erosion. However, in Singapore, Clarins’ luxury cosmetics have offered discounts and welcome gifts for first-time buyers, a somewhat defunct trade habit amongst premium brands. This strategy can often lead to more questions about the changes to luxury beauty’s status quo—are these short-term contingencies to clear stocks or will it be their true long-term viability in the market post-Covid?

STRONG BRAND STORY How can beauty brands emphasize their products amongst other essential items? A meaningful brand story that withstands the current and postpandemic market. A brand story related to your customers is a crucial component of returning consumers’ confidence in luxury beauty and maintaining loyalty. It creates a strong value proposition and builds the foundations for powerful marketing campaigns. A typical statement such as “we empower women,” no longer holds a distinct value. Instead, customers want authentic and precise information about what the brand offers through a strong, inspirational story that connects with the customers and their locality. Creating an authentic and honest brand story is especially important for targeting younger consumers—the powerful buying market of

Millennials and Gen-Z. Through digital, brand storytelling helps to compete with the growing number of NPD and masstige, which provides more context for a luxury brand’s higher price point. When quality is not a point of difference, influential brand storytelling will set it apart. Luxury beauty was facing a tough fight from the rise of NPDs and masstige. But the pandemic is ubiquitous and its impact on the luxury industry resulted in a drive toward developing strategies that are practical to sustaining the dynamic world with ever changing events and lifestyles. Innovating physical retail on digital, agile marketing to the world’s highest luxury spenders and authentically telling your brand story are essential to finding success in the face of rapidly shifting retail environments and preserving the premium shopper community.

Kathryn Sloane Kathryn has lived and worked in Hong Kong, Singapore, Shanghai and Melbourne. With 20+ years of experience (6 in Europe. 14 in Asia) in brand strategy, design strategy, workflow optimization and change management. Kathryn has partnered the likes of J&J, Coty, P&G, Unilever, Beiersdorf, Mary Kay, Martha Tilaar and Watsons. Kathryn is now the Managing Director of APAC/MEA, helping drive growth in APAC, through creating, building, and protecting brands across channels, markets and sectors.

www.globalretailmag.com

79


COLUMN

YANA SYNESIOU Director of Sustainability X5 Retail Group

X5 RETAIL GROUP COMMITS TO SUSTAINABLE PRACTICES As key players in the food ecosystem, retailers are indispensable in promoting sustainable practices to address the effects of global climate change. X5 Retail Group, the largest food retailer in Russia and one of the largest in the world, is actively developing and supporting sustainable practices both within the grocery industry and in the broader community. In December, X5 committed to the global Science Based Targets initiative (SBTi) and set emissions reduction targets according to what climate scientists say is needed to meet the common goal of limiting global warming to below 2°C versus pre-industrial levels. We are one of the first Russian companies to join the UN Global Compact on sustainable development and are proud to join the SBTi alongside more than 1,000 leading global companies. These commitments are part of our long-term sustainable development strategy adopted in December 2019, which is based on the 17 Sustainable Development Goals (SDGs) outlined by the United Nations. In addition to our carbon-free initiative, X5’s sustainable development is structured within a “30x30” framework of strategic targets for 2023 and 2030. These include achieving a 30% reduction in GHG emissions, a 30% reduction in the ratio of generated waste to retail sales, and reaching a 30% share of renewable energy sources in all X5 operations. We have also developed guidelines for our suppliers around sustainable packaging, and are increasing the share of sustainable packaging used in our own private label products to 50% by 2023. In parallel, we are helping our customers and employees become responsible consumers. Recycling is a relatively new practice in Russia, and we are supporting the region’s progress by making it quick and convenient. For instance, X5

80

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

customers can recycle plastic bottles using reverse-vending machines installed in our stores or return plastic bags used for home deliveries from our online hypermarket Perekrestok Vprok, which sent around 125 thousand bags for recycling in the first 10 months of 2020. We also have reduced the use of plastic in our own operations, with our Pyaterochka proximity stores and Perekrestok supermarkets using plastic bags made of 20% and 35% recyclable materials, respectively. Education is another key factor in promoting responsible resource use among consumers and employees. We developed and delivered online sustainable development training for all X5 employees, and for our customers, we launched an interactive online course on responsible consumption that was developed jointly with the United Nations Institute for Training and Research (UNITAR). Customers who complete the course receive a discount on instore purchases. In addition, this fall we launched an eco-website that offers recycling information and tips as part of the “Green Store” pilot project at our Pyaterochka stores. Although sustainable development has only recently become a rising issue on Russian company agendas, X5 has already made significant progress in

embedding sustainable practices into our business strategy. By joining with international partners and promoting sustainable initiatives, food retailers have tremendous power to advance global efforts to create a more sustainable world.

Yana Synesiou, Director of Sustainability, X5 Retail Group. Yana oversees sustainable development at X5 Retail Group, the largest food retailer in Russia. She is responsible for the implementation of the company’s sustainable development strategy as well as coordination of various ESG pilots and initiatives. Prior to joining X5 in 2016, Yana spent over 10 years working in the United Kingdom, where she primarily focused on corporate and functional strategy development for the retail and consumer goods sector. She holds economics degrees from the London School of Economics and the University of Warwick.


T R A D E FA I R S

THE ONLINE PLMA 2021 ROUNDTABLE CONFERENCE 17-18 FEBRUARY 2021

The online meeting will examine the present and the future of the private label partnership: How well is the partnership working? How is technology changing relationships between buyers and sellers? How are they able to improve their ways of doing business?

The program on Day 2 of the conference will be devoted entirely to the examination of retailing today and in the future. Organized by the highly regarded Institute for Grocery Distribution (IGD). IGD Retail Analysis provides intelligence for over 400 grocery retailers operating in more than 100 markets. The series of individual sessions will focus on the accelerated growth of e-commerce and its impact on private label, address the vulnerabilities and strengths in the retail supply chain; and explore best practices in sourcing, product development and private label marketing that can meet the industry challenges of today and tomorrow.

HIGHLIGHTS

SCHEDULE

The extent of private label’s success is only determined in accord with a mutually beneficial partnership between the manufacturer and the retailer. That partnership has never been more important. Nor has it faced greater challenges than it does now.

The conference will start off with an examination by Maria Bogdanova, Senior Research Analyst at Euromonitor of today’s global retail landscape under conditions that are remarkably different than they were a year ago. The impact of Generation Z as the newest generation of consumers in the marketplace will follow in a presentation by Mintel’s Richard Cope. PLMA will offer a special retail case study that focuses on latest challenges and opportunities. Then, Chuck Brooks, an international thought leader on the topic of cybersecurity will identify emerging threats, latest research, and key safety measures to inform your company’s cyber security strategies. To conclude the first morning, PLMA will present an industry panel of manufacturers and retailers who bring real-world experiences to problems and recommendations that were discussed in the preceding sessions.

WEDNESDAY, 17 FEBRUARY Morning Welcome and Introduction Program Speaker: Peggy Davies, President, PLMA Global Retail Landscape Speaker: Maria Bogdanova, Senior Research Analyst, Euromonitor Impact of Consumers: The Emergence Generation Z Speaker: Richard Cope, Senior Trends Consultant, Mintel

THURSDAY, 18 FEBRUARY Morning Introduction to IGD Best Practices Workshop Acceleration on E-commerce and Impact on Private Label Speaker: Jon Wright, IGD Head of Retail Insight Supply Chain Management and Sustainability Speaker: Christopher Irish, IGD Head of Insight - Supply Chain Best Practices from a UK Retailer in Sourcing, Product Development and Marketing Moderated by IGD Whether your interest is a single product or an entire private label program, the private label partnership is at the foundation of your business. PLMA’s 2021 online Roundtable offers an ambitious agenda of issues that retailers and suppliers alike must understand and come to grips with to succeed. To request the registration link, please email conferences@plma.nl

RETAIL CASE STUDY

Cyber Security and the Effects on your Company Speaker: Chuck Brooks, CEO, Brooks Consulting Panel discussion on the Future of Private Label Partnership Moderator: Edgar Elzerman, Consultant ECI

www.globalretailmag.com

81


T R A D E FA I R S

BIOFACH / VIVANESS eSPECIAL The digital place to be for the organic food and natural and organic cosmetics community in 2021 1 7 -1 9 F E B R U A R Y 2 0 2 1 The global variety of organic and natural and organic personal care products will be on show at the purely digital gathering of BIOFACH, the World’s Leading Trade Fair for Organic Food Products, and VIVANESS, the International Trade Fair for Natural and Organic Personal Care,

These include:

between 17 and 19 February 2021.

• New products and trends, awards, presentations and lectures on various themes and product ranges,

The eSPECIAL of the trade fair pairing will thus carry over key aspects of the familiar in-person event and the accompanying Congress into the digital world. Industry representatives can look forward to three full days of company and product presentations, knowledge sharing, matchmaking and networking, in which participants will experience the many highlights that have underpinned the popularity of BIOFACH and VIVANESS for so long.

• Congress events and many other formats focusing on the latest themes of interest for participants to discuss and take further. • Questions on the transition toward more environmentally friendly business methods and nutrition as part of the main theme of the Congress in 2021, for example: Shaping Transformation. Stronger. Together.

Danila Brunner, Director BIOFACH and VIVANESS: “We are very pleased we can offer the sector the best possible alternative platform in the form of the BIOFACH / VIVANESS 2021 eSPECIAL! Before we all gather again in person in Nuremberg in 2022, the eSPECIAL on 17-19 February 2021 will bring the community together in a digital space with the live transmission of the BIOFACH and VIVANESS Congress, comprehensive exhibitor presentations and a sophisticated matchmaking function. We expressly invite all the players in the sector to immerse themselves in the many opportunities the eSPECIAL has to offer. Here in the BIOFACH and VIVANESS team, we’re looking forward to seeing you at the eSPECIAL!” More information on the BIOFACH / VIVANESS 2021: www.biofach.com and www.vivaness.com.

82

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


T R A D E FA I R S

MARCA DIGITAL SESSION

A New Platform At The Service Of Business

The Three Simple Steps to Take Part in MARCA DIGITAL SESSION.

1 REGISTRATION:

buyers and exhibitors are invited to create a profile, the second is

2 RESERVATION:

M ARCH 15-25, 2021 Ahead of the recommencement of the in-person event, BolognaFiere, in collaboration with ADM, the Italian Grocery Retail Association, is launching a new digital project, MARCA DIGITAL SESSION, to support and boost dialogue between the retail groups at MarcabyBolognaFiere and their Private Label partners. The initiative is integrated with the Marca Training Program, to keep the Private Label business community active and to enable national and international buyers and exhibitors to meet on a new virtual platform. MARCA DIGITAL SESSION is capitalizing on and reinforcing foreign operators’ growing interest in the event and the collaboration with ICE - the Italian Trade Agency, which for many years has been running an invitation campaign aimed at category managers and buyers from the leading international chains.

The travel restrictions imposed by the Covid-19 pandemic have provided further reasons to create new tools for the business community and to boost commercial contacts worldwide. And it is with this goal that BolognaFiere, in collaboration with ADM, is launching MARCA DIGITAL SESSION that, on the days immediately preceding the fair – from 15 to 25 March – will enable operators to meet and talk on the digital platform to establish an initial contact that could later be consolidated at the real event with one-to-one meetings. The schedule of digital B2B meetings between exhibitors and buyers will be hosted on the B2Match platform, which has already been used successfully at past editions for meetings as part of the International Buyer Programme. The latest edition of MarcaByBolognaFiere played host to operators from 32 different countries, demonstrating the notable attractiveness of ‘made in Italy’ products on global markets. Now, thanks to MARCA DIGITAL SESSION, operators will be better equipped to plan their meetings, being able to count on a detailed profile and advanced search features based on country and product type.

beginning from 15 February, participants at the Digital Session will be able to consult the list of partners with whom to request appointments and confirm meetings, thus generating a personalized schedule.

3 MEETINGS:

will be able to take place from 15 to 25 March 2021 online, through the video system integrated into the platform. Exhibitors at MarcabyBolognaFiere are entitled to a special rate for taking part in MARCA DIGITAL SESSION. MarcabyBolognaFiere, organized by BolognaFiere in collaboration with the Italian Grocery retail Association (ADM), is a large international event for Private Label products and is Europe’s second largest trade fair for the Private Label sector. Now in its 17th edition, MarcabyBolognaFiere is the only Italian event dedicated entirely to commercial brands, showcasing an extensive selection of Italy’s finest Private Label products.

www.globalretailmag.com

83


T R A D E FA I R S

ANUGA 2021 POSITIVE REGISTRATION FIGURES AFTER EARLY BIRD PHASE The World’s Largest Trade Fair For Food And Beverages Includes a Hybrid Format For The First Time Digital Anuga@Home To Enhance The Physical Platform In-Person scheduled for: 9 TO 13 OCTOBER 2021 COLOGNE, GERMANY Ten months before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for the previous event. For the successful Anuga concept “10 trade shows under one roof” this means that eight of the ten trade shows are already completely fully booked now. More applications have been currently received than can be accommodated on the surfaces available. Overall, exhibitors from 83 countries have registered so far. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be additionally enhanced by the digital element Anuga@home. This format ensures that industry participants from around the world – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important industry topics.” The concrete form will evolve over the next months.

84

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

#B-safe 4Business “These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccinations is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m.

Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever. A digital format is important, can however at the most constitute an enhancement rather than an adequate replacement,” explained Stefanie Mauritz, Director Anuga.

www.anuga.de


T R A D E FA I R S

10 TRADE SHOWS UNDER ONE ROOF: The established concept of Anuga will once again in 2021 ensure a good overview and a well-arranged layout divided up into themed areas: • Fine Food

• Bread & Bakery

• Frozen Food

• Drinks

• Meat

• Organic

• Chilled & Fresh Food

• Hot Beverages

• Dairy

• Culinary Concepts

Future-looking themes The world’s largest trade fair for food and beverages will also do justice to the changes within the industry at the coming edition of Anuga and will present numerous future-looking themes in the scope of the event and congress program. In addition to new special formats like “Anuga Clean Label” and “Anuga Free From, Health & Functional Food”, plant-based diets and alternative proteins will also play an important role. The latter will also be a theme at the already announced New Food Conference, which is being organized jointly with ProVeg during Anuga.

THE FIRST INTERNATIONAL F&B EVENT TO KICK-START 2021

Food industry’s transformations are coming in fast and heavy. The focus now is greater on food security, supply patterns, local production, innovation and new international collaborations – all featuring prominently at the world’s most influential food event - Gulfood 2021, live, in-person.

21 - 25 FEBRUARY 2021 DUBAI WORLD TRADE CENTRE

An unmissable opportunity to reignite business opportunities and reconnect with the biggest food industry players, global heads, Michelin-starred chefs and innovators.

Beginning of this challenging year, local and international food businesses had the opportunity to reel in plenty of business opportunities during our five-day Gulfood 2020 edition. It also marked the last, in-person F&B event to be hosted in 2020 - a much needed business uplifting moment for the entire industry.

www.gulfood.com/welcome

Now as Dubai welcomes back tourists, residents and international visitors, we are happy to announce we are back with another edition to keep the business momentum going.

www.globalretailmag.com

85


T R A D E FA I R S

CIBUS 2021

Mid-June or September Dates Being Considered PARMA, ITALY According to a press release from the organizers, Cibus 2021 is confirmed; the International Food Exhibition 20th edition will be the first show of the year entirely and exclusively dedicated to Made in Italy foods. The pandemic’s unpredictability suggests that Fiere di Parma will postpone the opening of the show initially scheduled on May 4. To fix the new date, 2 surveys were launched at the end of 2020: one involving a selection of exhibitors of all food categories and the other, a panel of 1000 Italian and international buyers. Two possibilities are coming out: either launch Cibus during the 3rd week of June – just before Vinitaly- or 1st week of September, i.e just before Salone del Mobile- Design Week. The final decision will obviously take the evolution of the pandemic and vaccination campaign into account. Fiere di Parma and Federalimentare, in agreement with ITA – Italian Trade Agency, together with the Italian agrifood main players will shortly cast the dice. 95% of the 3000 companies who applied to Cibus 2020, then cancelled, have already confirmed their participation to Cibus 2021. Also, the international buyers are giving a positive answer, so much so that an unprecedented budget of 3 million euro is being dedicated to the incoming of top buyers.

The challenge is to intercept the progressive economic and commercial recovery in Italy and worldwide. Cibus 2021 will be a physical show to present new products and allow the international community to return to Italy and visit the production sites of flagship food companies. The event will also capitalize the matching generated during the last months on the on-line platform MyBusinessCibus and by the contents developed during Cibus Forum and Cibus Lab, the website where new workshops will be organized all along 2021, with the participation of Italian and international food companies and buyers.

www.cibus.it/en

86

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021


OCTOBER 2020

Where Retailers

AMERICANS LOVE AFFAIR with

and

INTERNATIONAL PRODUCTS

Suppliers Meet

food especially, is flourishing

Innovate with Design Online Fraud Security Risks

www.globalretailmag.com

JANUARY 2021/ SUPPLIER GUIDE

JUNE 2020

FUTURE FORCES OF PRIVATE BRAND

BRIAN SHAROFF JANUARY 1, 1943 – MAY 23, 2020

2021 Supplier Guide PLMA’s PL Week

SPONSORED BY

www.globalretailmag.com

www.vertexawards.org

NOVEMBER 2019

Global Retail Brands HEB, ROUSES, WAKEFERN & WALMART

EMBRACE ITALIAN AUTHENTICITY

2021 Media Planner

PLMA Chicago South American Private Label

www.globalretailmag.com www.globalretailmag.com

www.vertexawards.org BOOTH: H-1506

1

GLOBAL RETAIL BRANDS / NOVEMBER 2019


ADVERTISING INDEX I NEXT ISSUE

ADVERTISING INQUIRIES

Auga / 25 Biofach / Vivaness eSpecial / 43 DEUTSCHE EXTRAKT KAFFEE GmbH (DEK) / 5 Emerge / 73 frostkrone Tiefkühlkost GmbH / 27 Global Tissue Group / Inside Front Cover Spread, Back Cover La Doria S.p.A / 31 Le Bontà srl (Nuova Terra) / 6 & 7

Ms. Sabine Geissler Italy / Germany Greentaste.it s.geissler@greentaste.it

Lucart S.p.A / 9 & 45 Marca Digital Sessions / 22 & 23 Massimo Zanetti Beverages USA / 33

Ms. Luisa Colombo Italy luisa@globalretailmag.com

MBD (Marketing By Design) / 29 & 51 My Private Brand Summits / 89 Pacific Coast Producers / 35

AMERICAS, ASIA, AUSTRALIA, AFRICA Mr. Phillip Russo Global Retail Brands magazine 240 Central Park South, Suite 9G New York, NY 10019 USA Tel. +1 917 743 6711 phillip@globalretailmag.com

Paramount Coffee Roasters / 5 ParmaCotta / 37 PLMA’s Private Label Week / 12 & 13 Pope Brand / 20 & 21 Sano Rice / 47 Seneca / 39 V Label International / 41

www.globalretailmag.com

Valpizza / 49

Next Issues... PLMA Amsterdam/ Vertex Design Issue Ad Close: April 1 Anuga Cologne Ad Close: Septemeber 1

88

GLOBAL RETAIL BRANDS / SUPPLIER GUIDE 2021

EUROPE Mr. Jacco van Laar Global Retail Brands magazine Herman de Manstraat 29 3842 AT Harderwijk, The Netherlands Tel. +31 (0) 6 13 68 18 08 jacco@globalretailmag.com

5-9 OCTOBER


Private Brand Events Reinvented

live online | 2.24-25.21

live online | 5.12-13.21

live online | 9.22-23.21

live online | 12.8-9.21

REGISTER FREE: MYPRIVATEBRAND.COM


870 Expressway Drive South Medford, NY 11763 Toll Free: (866) GTG-Only (484-6659) Phone: (631) 419-1300 Email: info@globaltissue.com www.globaltissuegroup.com

Profile for globalretailmag

Global Retail Brands 2021 Supplier Guide