ALL EYES ON ASIA: SHAPING DIGITAL EXPERIENCES
PAX Tech
Mississauga, Ontario
Canada
Website: www.pax-intl.com
PUBLISHER
Aijaz Khan E-mail: aijaz@globalmarketingcom.ca
EDITORIAL OFFICES
Jane Hobson, Managing Editor Tel: (1 416) 997-3914
E-mail: jane@pax-intl.com
Robynne Trueman, Business Editor Tel: (1 705) 471-4110 E-mail: robynne@pax-intl.com
Alex Preston, Senior Editor
Tel: +44 (0) 7969 092913 E-mail: alex@pax-intl.com
Chelsea Clarke, Associate Editor Tel: (1 416) 797-8052 Email: chelsea@pax-intl.com
ART DEPARTMENT
Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca
PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.
Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. © PAX International magazine
ISSN 1206-5714
Key title: Pax International
ROBYNNE, READY FOR THE FUTURE
As the industry gears up for the annual FTE APEX Asia Expo in Singapore, it is a fitting time for me to reflect on the trends that have defined my first year writing for PAX Tech. This year has been all about continued momentum in digital transformation. In the cabin, personalization has reached new heights, from demand for inflight connectivity to accessibility for all passengers. And, the future of the digital cabin presents opportunities like never before, whether via IFC, platforms that drive ancillary revenue or analyzing data to support personalization. As I look forward to the conversations and insights that the FTE APEX Asia Expo will spark, it is clear to me that the future of travel remains vibrant and full of opportunity. We at PAX Tech are excited to cover the innovations that will define the year ahead and elevate the passenger experience across the globe—and we thank you for your continued support!
Robynne Trueman Business Editor PAX Tech
ON THE COVER: The Marina Bay Sands Singapore is the venue for this year’s FTE APEX Asia Expo. More on page 13.
Qatar Airways selects Thales’ FlytEDGE IFE system
Qatar Airways and Thales have signed an agreement to equip Qatar Airways’ new A321 NX fleet with FlytEDGE, Thales’ inflight entertainment system. FlytEDGE is the world’s first cloud-native IFEC platform and Qatar Airways is the first airline to announce its selection of the product.
“As our digital transformation journey evolves, we are thrilled to partner with Thales to introduce FlytEDGE onto our entertainment platform,” said Xia Cai, Senior Vice President Product Development, Qatar Airways.
Thales’ FlytEDGE solution has cinematic 4K QLED HDR seatback displays to immerse passengers with more than one billion vibrant colours and two Bluetooth connections for pairing personal wireless devices. The system broadcasts the same user interface onboard for all devicess—phone, tablets and seatback screens.
“Our partnership with Qatar Airways is growing stronger. Together, we’re bringing FlytEDGE’s advanced capabilities to their A321 NX fleet, ensuring passengers have unforgettable journeys,” said Yannick Assouad, Executive Vice-President, Thales.
Korean Air extends IFE partnership with Spafax
Spafax has announced the renewal of its longstanding partnership with Korean Air, continuing an inflight entertainment collaboration that began in 2019. This next phase of the partnership is set to focus on enhancing operational efficiency, transparency and passenger engagement for the airline.
“This renewal reflects the trust we have built and the passion we bring to our work. With our new tools and technologies, we’re excited to help Korean Air deliver an even better entertainment experience for passengers,” said Grace Li, Regional Director, APAC, Spafax.
After a thorough RFP process initiated in March, Korean Air selected Spafax as its ongoing IFE partner. In addition to content curation, Spafax will introduce Spafax ONE. This platform offers Korean Air a comprehensive, onestop solution for tracking movie availability, onboard content and media delivery status. Spafax IQ, a data analysis tool, is also set to provide Korean Air with deeper insights into passenger preferences to support personalization.
“Korean Air’s decision to renew our partnership is a testament to the value we provide in terms of service delivery and innovation,” said Jean-Marc Thomas, APAC Managing Director, Spafax.
(Left to Right) Kurt Weidemeyer, Vice President Product Management, Thales InFlyt Experience; Xia Cai, Senior Vice President Product Development, Qatar Airways; and Dr. Joe Leader, Group CEO, APEX, announce the agreement at APEX Global EXPO 2024
The pair have been collaborating on IFE since 2019
Stay in touch with
PAX Tech Magazine is the leading voice of news and analysis for the MRO, interiors and IFEC industries. We cover the trends, challenges and changes facing the aviation industry now and we’re always on the hunt for the latest news. Share exciting developments with us in the run-up to AIME 2025 by visiting www.pax-intl.com or contacting robynne@pax-intl.com.
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THE FUTURE IS FREE
Emirates is working toward frictionless connectivity where passengers can be automatically logged onto the Wi-Fi upon boarding
Patrick Brannelly, SVP IFE & Connectivity, Emirates, talks IFC trends and his outlook on the future of the connected cabin
by ROBYNNE TRUEMAN
In May 2023, Emirates reported that 10 percent of its passengers are using complimentary onboard Wi-Fi. In an interview with PAX Tech at APEX Global EXPO in Long Beach, California, Patrick Brannelly, SVP IFE & Connectivity, Emirates, highlighted that 76 percent of inflight Wi-Fi sessions are free.
“Free is the future and it is what people expect,” he explains.
Quick connections
Brannelly says it is no surprise that more passengers are connecting to inflight Wi-Fi on Emirates’ flights from the Americas versus Europe and Africa because they are longer
flights. But while there is a correlation between length of flight and the percentage of connected passengers, he says the airline has seen the biggest increase in connected passengers on short-haul flights.
“It’s still low, but in terms of percentage, it has grown more than anything,” Brannelly tells PAX Tech.
“I think this will be the future when everybody just naturally connects seamlessly and stays connected.”
Emirates is pushing for this level of frictionless connectivity where passengers can be automatically logged onto the Wi-Fi upon boarding the aircraft. Brannelly likens it to the experience of walking into a shopping mall or hotel where the device remembers the network. He notes that while passenger loyalty is a complicated subject, it is certain that if an airline does not offer reliable, quality service, they will see passenger loyalty diminish.
Patrick Brannelly, SVP IFE & Connectivity, Emirates
Connecting the airline supply chain
Future unknown
When it comes to imagining the future of the connected aircraft, Brannelly says it is impossible to accurately predict in such a rapidly evolving landscape.
“In 10 years, it could be that people are fed up with being connected all the time and you see a decline,” Brannelly muses. “We’re still in the early ages of people walking around fully connected and behaviours are changing. I see more people leaving their phones out of meetings now or not checking their phone as often as they did probably two years ago. I’m not saying that’s a trend, but you can’t really tell what the trend will be.”
While he says being unable to
predict trends could lead to risk for airlines investing hundreds of millions of dollars into IFC, he assures it is just as big of a risk not to spend the money and have the technology available to passengers.
As for the future of connectivity in the aviation industry, Brannelly says he expects to see a combination of LEO and GEO satellite options.
“LEO satellites have many benefits, GEO satellites have many benefits, and to say the future is going to be purely LEO or purely GEO is probably too simplistic,” he says. “I think that the future will be antennas that work with both and can switch between the two and geographically some areas will be covered
only by GEO and others by LEO.”
Emirates has long been a leader in connectivity in the aviation industry, putting phones on aircraft back in the early 90s.
“Back in 1995, we had a wallmounted cell phone on every plane,” Brannelly recalls. “We were the first to install systems that allowed mobile phones to work onboard in 2008, and we installed Wi-Fi connectivity across the fleet very early on, which, if you’re the first one to go, you end up having the oldest infrastructure in an industry that evolves very quickly. But we are now embarking on a total retrofit of our fleet, including connectivity to bring that up to the best in class again.”
Patrick Brannelly, SVP IFE & Connectivity, Emirates (left) and Aijaz Khan, Publisher, PAX Tech
Patrick Brannelly, SVP IFE & Connectivity, Emirates (left) and APEX/IFSA Group CEO Dr. Joe Leader at the APEX Awards in Long Beach, California
KICK BACK IN ECONOMY
As LSEAT plans to expand its market presence in 2025, CEO Yves Hendrickx provides an overview of the company’s product and goals by ROBYNNE
At a time when many airlines are looking to increase seat density, LSEAT ’s Yves Hendrickx tells PAX Tech his assumption is that many passengers flying in Economy are willing to pay a little more for improved comfort, particularly on longer routes. He points out that, when a large number of passengers pay slightly more for an Economy seat, the ancillary revenue it can generate for the airline is huge. With this in mind, LSEAT designed a kit to transform Economy into Premium Economy without removing the aircraft’s existing seats.
To achieve this, the LSEAT kit slides the seat cushion forward and downward on its frontal part using body weight motion. The solution adds to the 12-degrees of recline of the backrest
TRUEMAN
and moves the seat cushion forward, resulting in an overall 40-degree increase of individual space to rest.
“Even the tallest passengers end up finding excellent comfort with their head resting higher on the headrest cushion. It changes the world in comfort,” says Hendrickx.
He adds that the innovation, widely patent protected, was not simple to create. LSEAT spent almost three years finalizing a solution compliant with all FAA/EASA and other applicable regulations in all parts of the world. Designed as a “Minor Mod” it can be supplied with a STC as well, if needed. Installation takes less than 15 minutes per seat and does not require seat or cabin recertification or modification.
LSEAT has adopted a sales strategy that Hendrickx says makes it easier
for airlines to trial the product with minimal commitment. The lease agreement includes a test period of six months, with the ability to break the lease without any penalty or cost.
“With this solution, they don’t need to invest a dime, they make money from the first day on and they have no risk, except a good one: Earn large ancillary amounts each month excessing largely the monthly lease cost,” says Hendrickx.
In 2025, Hendrickx expects LSEAT to break through in many countries and several airlines, as its multinational and multi-continental sales organizations are setting up.
Yves Hendrickx, CEO, LSEAT
Passengers sitting in reclining Economy seats outfitted with LSEAT kits
THE NEXT CHAPTER IN CONNECTIVITY
In this episode of PAX Panel, industry experts weigh in on the future of inflight connectivity
by ROBYNNE TRUEMAN
This fall, PAX Tech partnered with sponsor Panasonic Avionics Corporation (PAC) to bring industry experts together to discuss the push for frictionless connectivity, the impacts of LEO versus GEO satellite and the importance of data driven decision making.
Moderated by Business Editor Robynne Trueman, panelists for PAX Panel: The next chapter in connectivity, include John Wade, Vice President, Connectivity Business Unit, PAC; Benny Retnamony, Founder and CEO, Neuron; Philippe Schleret, Vice President Aviation, Telesat; Reza Rasoulian, Senior Vice Presi-
dent, Hughes; and Kurt Weidemeyer, Vice President Product Management, Thales InFlyt Experience
“I’ve been fortunate enough to use modern LEO and legacy GEO and I can tell you the difference is night and day,” says Wade during the discussion. “It is the closest thing to giving passengers the experience in the air that they have on the ground. From an airline perspective, we tend to think the future is LEO.”
Schleret stresses the importance of understanding that not all LEO is created equal. Constellations are unique and equipment compatibility differs between providers. He also notes that LEO is a futureproof solution that helps airlines meet increasing passenger demand.
Rasoulian adds that while LEO has its benefits, network density is a challenge, specifically over airport hubs. Hughes is blending LEO and GEO satellite to provide the benefits of both network types, focusing on providing
PAX Panel: The next chapter in connectivity, sponsored by Panasonic Avionics Corporation, discusses frictionless connectivity, passengers demands and expectations, LEO versus GEO satellites and more
a reliable connectivity experience, “for every passenger, every single time.”
Beyond satellites, data is critical for airlines to make informed decisions and improve passenger satisfaction around IFC, and Retnamony highlights how variable factors, such as geography and passenger demographics, ought to be considered. Weidemeyer says that AI is bound to make this data even easier to analyze.
“I think a couple of years from now, we’ll be having a very different conversation,” he says.
Wade underlines that reliability and consistency should be the focus now and in the future. As onboard systems become more powerful and offer cloud-computing, he explains that LEO and low latency become even more critical to success.
“Maybe in five years’ time, we’ll see this industry be LEO only and we won’t see a role for GEO,” Wade muses. “It comes down to scalability.”
Singapore snapshot
TRyan Ghee, Chief Operating Officer, Future Travel Experience, looks ahead to FTE APEX Asia Expo
by ROBYNNE TRUEMAN
he FTE APEX Asia Expo 2024, returning to Singapore this month, is poised to deliver even greater insights, networking opportunities and innovations than last year’s event, FTE COO Ryan Ghee tells PAX Tech.
“We’re expecting a record turnout for FTE APEX Asia Expo 2024, building on the strong momentum from last year’s event,” says Ghee. The 2023 expo attracted more than 2,000 attendees from 64 countries, representing airlines, airports, vendors, government agencies and other industry stakeholders. “Given the high level of interest and the expanding scope of the event this year, we anticipate an even larger audience,” he says.
As Asia remains one of the most dynamic aviation markets, the expo returns at a pivotal time for industry players eager to explore innovation and collaboration opportunities. According to Ghee, the growing demand for better passenger experiences, operational effi-
ciencies and cutting-edge technologies is pushing the industry to new heights.
What’s on in Singapore
One of the key draws of FTE APEX Asia Expo 2024 is its lineup of exhibitors, both first-time and returning. Some of the newcomers include Boeing, Safran Passenger Innovations, PXCom and Vodafone. Among returning exhibitors are SITA, Thales, Mirus Aircraft Seating, Inflight Dublin and Fetcherr.
FTE APEX Asia Expo 2024 will also introduce new features designed to enhance attendee engagement and provide greater value. One such addition is the FTE Innovate Awards, which will make its Asia-Pacific debut after a successful launch in the EMEA region.
Returning by popular demand is the extensive conference program, which will feature some of the industry’s most influential voices. Attendees can look forward to hearing from CEOs of such IndiGo, Gulf Air Group, Jetstar
Asia and SriLankan Airlines. Speakers from Qatar Airways, Cathay Pacific, United Airlines and Changi Airport Group will take to the stage to share insights on the latest trends and challenges facing the aviation sector.
“Whether it’s through embracing new technology, rethinking the passenger journey, or fostering sustainability, this event will provide the insights and connections needed to stay ahead of the curve,” explains Ghee.
Hosted again at the Marina Bay Sands, FTE APEX Asia Expo takes place this year from November 19 to 20
Ryan Ghee, Chief Operating Officer, Future Travel Experience
Inspirational art for
A meaningful collaboration for JAL’s First Class passengers where each kit is a remarkable piece of art which tells an inspiring story.
Together, we aim to overcome perceptions and prejudgements of disabilities and to introduce a whole new culture to the world.
The hub for hospitality AMEA:
Elevating comfort and cuisine
As we head to Singapore for the FTE APEX Asia Expo, I find myself reflecting on 2024, a big year for inflight catering and passenger comfort. Airlines are investing more than ever in innovative meal offerings and thoughtful service touches that elevate the passenger experience at every stage of the journey. In the cabin, wellness-centered menus, locally inspired dishes and plant-forward options have taken centre stage, with both airlines and caterers aiming to meet travellers’ health-conscious and sustainability-minded expectations.
On the comfort front, carriers are introducing enhanced features to promote relaxation and expanded amenity kits designed to support wellbeing. In the Asia Pacific region specifically, where passenger demand and expectations for authentic cultural experiences are on the rise, teams are embracing local flavours and traditions, adding new dimensions to inflight dining and comfort. We look forward to the discussions and developments the FTE APEX Asia Expo will bring, as industry leaders continue crafting exceptional travel experiences.
See you in Singapore!
JANE HOBSON Managing Editor PAX International
PAX International Mississauga, Ontario Canada
Website: www.pax-intl.com
PUBLISHER
Aijaz Khan
E-mail: aijaz@globalmarketingcom.ca
EDITORIAL OFFICES
Jane Hobson, Managing Editor
Tel: (1 416) 997-3914
E-mail: jane@pax-intl.com
Robynne Trueman, Business Editor
Tel: (1 705) 471-4110
E-mail: robynne@pax-intl.com
Alex Preston, Senior Editor
Tel: +44 (0) 7969 092913
E-mail: alex@pax-intl.com
Chelsea Clarke, Associate Editor
Tel: (1 416) 797-8052
Email: chelsea@pax-intl.com
ART DEPARTMENT
Jessica Hearn, Art Director
E-mail: jessica@globalmarketingcom.ca
PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.
Subscriptions: $200 for one year; $300 for two years; $400 for three years. Art and photographs will not be returned unless accompanied by return postage. The views expressed in this magazine do not necessarily reflect the views and opinions of the publisher or editor. All rights reserved. Nothing may be reprinted in whole or in part without written permission from the publisher. © PAX International magazine
ISSN 1206-5714
Key title: Pax International
Global specialists in Passenger Solutions, Supply Chain Services and Sourcing for airlines
SUPPLIER SUPPLIER
GIP introduces “air” mattress and compact duvet RMT Global Partners elevates inflight cleaning experience for crew
RMT Global Partners tells PAX International it saw increased interest in its Tidy Kit products at IFSA Global EXPO this year.
Among its other impressive product offerings, including amenities and comfort products, tableware, cutlery and customizable Emergency Care Kits, the supplier is also a leader in offering Tidy Kits for the aircraft cabin. The kits include everything crew needs to tidy lavatory spills or messes in a safe and efficient manner: gloves, wipes, broom, dustpan and the extendible mop. The products are packed in a conveniently resealable bag equipped with a hook for easy storage off the galley floor. The airline can easily add any cleaning products to the bag, for convenient access when cleaning is needed.
“These products are usefully packed into the Tidy Kits to make cleaning easier for crew. With the extendible mop, for example, crew does not need to get on their hands and knees in the lavatory when tidy ups are required—and passengers will see that the airline has equipped crew with everything needed to keep the aircraft clean and safe for everyone, making the flight an overall better experience,” explains Richard Tuttle, Founder, RMT Global Partners.
Global Inflight Products (GIP) is introducing two innovations this quarter, the compact duvet and the “air” mattress.
Both on display at IFSA Global EXPO this fall, the compact duvet is noticeably smaller than GIPs’ other duvet blanket offerings—without compromising on passenger comfort and warmth. Still large when unfolded, the duvet folds down to half the size as the other and is significantly more lightweight, making it easier for storage in the cabin.
The “air” mattress adds comfort to the cabin while reducing weight and laundering costs. The mattress, made of RPET, features a foldable layer of air-inflated tubing covered in a netted fabric. The product is recyclable, reducing energy, costs and logistics of dry cleaning. The product is now available for US$2.99.
“Green Is Possible of Global Inflight Products is always changing inflight solutions to enhance onboard comfort and reduce costs,” says Zine Badissy, President and Chairman, Global Inflight Products.
A demonstration of the extendible mop, part of Tidy Kit from RMT Global Partners, at the IFSA Global EXPO 2024
PAX International Managing Editor Jane Hobson compares the size of the new products to the current ones at IFSA Global EXPO 2024
In the fast-paced world of the travel industry, we take the time to understand your needs and those of your passengers. Whether it’s assisting you with a one - off project or a full-scale upgrade, we’re in it for the journey - just like you.
SUPPLIER
PTP unveils inclusive amenity kits for Austrian Airlines
Plane Talking Products and Austrian Airlines have announced an amenity kit collaboration for the airline’s Premium Economy Class.
Taking inspiration from Austrian’s approach to accessibility, diversity, equality and inclusion, the kits embody Austrian’s core values and inclusive spirit: offering a warm welcome, true to Austrian hospitality, with a heartfelt “Servus.”
The first of its kind, the unique pouches feature Austrian’s iconic “Servus” greeting in Braille. Embossed with raised tactile dots, each bag makes guests feel valued and welcome. Each pack contains an eye mask, knitted socks, a dental kit and earplugs. Made from recycled plastic bottles, the bag and all packaging are made from renewable kraft paper that can be recycled after use.
“As airlines are taking more special efforts to ensure all guests have a comfortable travel experience, we find it important that this resonates
in the products we create,” said Bryony Koziol, Design Manager at Plane Talking Products.
The kits are available to Premium Economy passengers on board selected Austrian Airlines flights beginning last month, available in three collectable colours.
A game-changer in the
catering industry
The Plane Talking Products kit for Austrian Airlines’ Premium Economy Class
Saudia: Showcasing hospitality
Saudi Arabia’s goal of becoming a global tourism destination is on an ambitious trajectory, fueled by its commitment to both cultural heritage and modern innovation.
Saudi Arabia is turning its attention to global tourism, inviting visitors to experience its landscapes, hospitality and urban marvels. At the heart of this shift is Saudia, the nation’s flagship
Rossen
Dimitrov, Chief Guest Experience Officer at Saudia, discusses the airline’s journey of bringing the world to Saudi Arabia
by JANE HOBSON
airline, which is transforming its operations to support Saudi Arabia’s new role on the world stage.
As Rossen Dimitrov, Chief Guest Experience Officer at Saudia, eloquently put it in a recent interview with PAX International, the airline is no longer just the carrier for Saudis but the airline that takes Saudi Arabia to the world and brings the world to Saudi Arabia.
This fundamental shift underscores the airline’s renewed mission to be a global ambassador of Saudi culture, connecting international travellers with the burgeoning tourism destination.
Hospitality reimagined
Dimitrov describes Saudi Arabia’s renowned hospitality as one of the cornerstones of the airline’s appeal.
“What makes Saudia truly unique is that our guests experience authentic Saudi hospitality on board from Saudi nationals themselves,” he notes.
“Unlike our neighboring airlines, our cabin crew proudly share their heritage, bringing a warmth and sincerity that only a Saudi can. From the moment guests board, they’re welcomed into the heart of Saudi culture, creating a travel experience that’s as genuine as it is memorable.”
The airline’s dining options offer both traditional Saudi and international menus. This includes options such as Saudi coffee, part of the airline’s signature welcome service for First and Business Class passengers, presented in traditional Saudi Finjan cups designed in collaboration with the Kindgom’s Culinary Arts Commission to symbolize the different regions of Saudi Arabia. Most passengers, Dimitrov observes, eagerly opt for the Saudi cuisine, reflecting a growing curiosity about the nation’s culinary heritage.
The inflight experience has been elevated further by a nearly complete cabin retrofit, expected to take flight
H.E. Eng. Ibrahim bin Abdulrahman Al-Omar, Director General of Saudia Group
Passengers enjoy Arabic cuisine aboard Saudia
in late 2025. Saudia’s updated fleet will feature exceptional Business Class seats in its A321 XLRs, along with advanced connectivity options through a combination of GEO, MEO and LEO satellites to ensure reliable service.
“No matter where we are, no matter where the aircraft is going, we are always covered,” Dimitrov says. This connectivity is vital for catering to the needs of modern travellers who expect seamless access to the internet, whether for leisure or work.
Luxury and innovation on the ground
Beyond the aircraft, Saudia is investing in premium lounges in major airports such as London Heathrow, Paris and Riyadh. These lounges, designed to rival the best in the industry, provide travellers with luxurious spaces to relax, work or experience Saudi hospitality pre-flight. Saudia inaugurated its First and Business Class
Check-In Lounge at King Abdulaziz International Airport in Jeddah in September. It exudes exclusivity and comfort, setting the tone for a superior travel experience from start to finish.
Saudia’s commitment to innovation aligns with Saudi Arabia’s broader vision of becoming a digitally advanced nation. Under the leadership of H.E. Eng. Ibrahim bin Abdulrahman AlOmar, the Director General of Saudia Group, the airline has invested in comprehensive digital upgrades, including its newly launched Travel Companion, an enhanced mobile app powered by AI that reflects the country’s digitalforward mindset. The app allows travellers to plan and manage their journeys seamlessly while adapting and learning from individual preferences.
Natural wonders and cultural riches
With each new flight and service upgrade, Saudia is amplifying the call
for tourists to explore Saudi Arabia’s lesser known but captivating landscapes and cultural gems. Dimitrov is enthusiastic about the diversity of the country’s attractions, from scuba diving and snorkeling in the pristine waters of the Red Sea to the lush mountain landscapes in the south.
“With all eyes now turning to Saudia Arabia as a hub of the future, Saudia proudly serves as its amabassador,” Dimitrov shares, expressing confidence that the world will soon recognize Saudi Arabia’s potential as a financial centre, a hub for digital innovation and a premier travel destination.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia
Saudia’s hospitality is one of the cornerstones of its appeal
Flavour in flight
gategroup discusses its expanding culinary and sustainability vision in Asia Pacific and the Middle East
by JANE HOBSON
gategroup integrates local flavours and high-quality ingredients into its offerings, especially in premium cabins where travellers expect a memorable experience
In its quest to enhance its position in the Asia Pacific and Middle East regions, gategroup is amplifying its focus on partnerships, operational excellence and sustainable practices.
Nigel Everard, Regional President APME, and Frank Bouat, Chief Commercial Officer, APAC & Managing Director Asia, recently shared insights on the company’s strategic direction, emphasizing a commitment to evolving passenger expectations and meeting the unique demands of these rapidly growing markets.
According to Bouat, gategroup sees untapped potential across Asia Pacific and Middle Eastern countries.
“We see tremendous potential for gategroup to grow in Asia Pacific and the Middle East, where the demand for high-quality inflight catering solutions is rapidly increasing. To address this, gategroup is committed to reinforcing its footprint by strategically expand-
ing and enhancing offerings across key markets,” he tells PAX International.
Scaling up in Asia
In Japan, the company is scaling its production at Narita and Haneda
airports while strengthening partnerships with local suppliers to bring more sustainable options to the market.
In the Greater China region, gategroup is preparing for a travel resurgence by increasing production capac-
Nigel Everard, Regional President APAC, gategroup (left) and Franck Bouat, Chief Commercial Officer APAC & Managing Director Asia, gategroup
ity in Hong Kong and Macau. Similarly, in South Korea, a joint venture with Asiana Airlines has brought remarkable growth, which Bouat attributes to targeted capital expenditure projects.
“Our state-of-the-art unit has seen remarkable growth, winning new contracts with several new customers,” he says. He praises the performance of gategroup’s Korean operations in managing increased demand without compromising quality.
Memorable meals
As passenger tastes evolve, gategroup is integrating local flavours and high-quality ingredients, especially in premium cabins where travellers expect a memorable experience.
Bouat remarks on increasing demand for healthier meals and visual aesthetics, saying, “We are observing a strong shift towards healthier, high-quality food options, along with a growing demand for meals designed to accommodate allergy and health requirements.”
This trend aligns with the company’s partnerships with carriers such as Qatar Airways, Singapore Airlines and Thai Airways, where gategroup
Franck Bouat, Chief Commercial Officer APAC & Managing Director Asia, gategroup
emphasizes culinary storytelling to engage passengers through ingredients that reflect regional traditions.
Middle East: The growth frontier
The Middle East also represents an exciting growth frontier, with Emirates, Etihad and Qatar Airways pushing the boundaries of inflight experiences.
Everard highlights gategroup’s recent collaboration with Qatar Aircraft Catering Company (QACC) as a significant step in bolstering its Middle East presence.
“Our focus is on elevating Qatar Airways’ already award-winning inflight dining experience by setting new benchmarks in quality, sustainability and fine dining at 35,000 feet,” says Everard. The partnership leverages gategroup’s global chef network to bring innovative, quality-focused menus that appeal to discerning travellers.
Sustainability central to the mission
Sustainability initiatives are central to gategroup’s vision for the Asia Pacific and Middle East regions, reflecting
a commitment to responsible sourcing and waste reduction. In Japan, gategroup collaborates with local farmers to source fresh produce, ensuring high quality and traceability.
In Australia, menus incorporate native ingredients, such as bush herbs and superfoods, appealing to health-conscious passengers. Everard explains that these initiatives align closely with airline sustainability goals, allowing gategroup to set ambitious targets, such as transitioning to fully reusable, recyclable or compostable packaging by next year.
He notes, “As part of our sustainability roadmap, we are setting key targets for 2025: sourcing only cage-free eggs, transitioning to 100 percent reusable, recyclable or compostable packaging, and phasing out single-use plastics.”
Through expanding culinary offerings and sustainable practices, gategroup is well-positioned to capture opportunities in the dynamic Asia Pacific and Middle East regions. By focusing on innovation and partnerships, the caterer aims to support its airline customers in delivering an elevated dining experience that creates lasting memories for passengers.
Nigel Everard, Regional President APME, gategroup
Lightening the load
DKA’s lightweight galley carts are putting durability and weight savings at the forefront
by ROBYNNE TRUEMAN
DKA brought a fresh product lineup and brand identity to the World Travel Catering and Onboard Services Expo (WTCE) earlier this year, following its acquisition by the LHM Group. As the company begins a new chapter in its story, it is putting lightweight and durable products at the forefront with the EcoLite+ and the new XT2.5+ meal carts.
DKA calls the XT2.5+ its “toughest lightweight” cart to date. Despite the robust design to endure wear and tear in the cabin, the full-size cart weighs 16.5 kg (36.4 lbs) from empty and the half-size weighs 10.7 kg (23.6 lbs) from empty.
“The XT2.5+ cart received very positive feedback from airlines at WTCE 2024,” King W Lee, CEO, DKA, tells PAX International.
“Many airlines praised its durability, lightweight design and ease
of maintenance, showing strong interest in this new cart series.”
As the cart series gains attention from airlines, Lee explains that the potential benefits to carriers and cabin crew are both long- and shortterm. Cost savings are particularly noteworthy thanks to the common design of the lightweight cart.
“The interchangeable parts of the XT2.5+ meal carts offer significant benefits by using a common cart design platform,” Lee says. “This allows airlines to obtain spare parts more quickly and easily without needing to stock a large inventory of different parts, simplifying maintenance and reducing costs.”
Like the XT2.5+, DKA’s Eco-Lite+ meal cart aims to help airlines achieve cost savings, primarily through weight reduction in the cabin. Lee says it is the lightest cart in DKA’s product
lineup, offering significant savings for airlines by reducing weight and fuel consumption. The Eco-Lite+ incorporates lightweight design elements, weighing 24 percent less than conventional carts on the market.
Lee explains that airlines are consistently looking for solutions to common challenges associated with interior galley equipment, specifically maintaining the durability of a cart while lightening the onboard load.
“They need a cart that is both lightweight and capable of withstanding wear and tear,” Lee concludes, “Our XT2.5+ cart addresses these two critical issues effectively.”
DKA’s team at WTCE 2024
DKA’s XT2.5+ meal cart
TIME TO ELEVATE THE DINING EXPERIENCE
AND SAVE THE PLANET
PLANT FIBER CASSEROLE
compostable ovenable customizable
GIP’s mission is to replace all plastic on board with sustainable solutions
Feast with less footprint
In this Q&A, Nick Wiley, Managing Director at En Route International, discusses the challenge of minimizing waste and maximizing sustainability onboard by JANE HOBSON
Airline catering generates mass amounts of waste annually. In this Q&A, En Route International Managing Director Nick Wiley discusses the drive for change and minimizing waste ahead of the company’s first-time exhibiting at FTE APEX Asia Expo.
PAX INTERNATIONAL: Where are we at now and what differences can be made onboard?
NICK WILEY: There’s clearly been an accelerated drive for sustainable change to positively impact our society and planet, seen through reports from the International Aviation Waste Management Association (IAWMA), the ASF and IATA
There is a cross-section of businesses, En Route included, who are working together to call for more unified standards, waste programs and F&B innovations. Through collaboration across the supply chain, we have the opportunity to move
the needle across a number of areas; sustainable packaging innovations, improving efficiencies onboard, reducing food waste by supplying products passengers actively want.
As an example, we know through research and insight that localism has been a big driver in passenger meal preferences. Our focus has been to leverage our supply base and, when possible, source ingredients locally. Not only does this have a more targeted appeal to particular demographics, thus reducing the risk they won’t want to eat their meal, it can also reduce transportation emissions and support local economies too.
The good news is that our supply chain capability means that we can drive the local sourcing and supply without diluting the need to source the supply consistently and cost-effectively across individual airline networks.
PAX INTERNATIONAL: What approach is En Route adopting to tackle the challenges?
WILEY: Collaboration across sectors is key. We support customers in minimizing waste by rethinking traditional approaches, such as our thaw-to-serve sandwich range. This product line allows caterers and airlines to manage stock more efficiently, reducing the need for frequent fresh orders and enabling more accurate inventory control. Frozen options can provide consistent quality across networks, simplify logistics whilst also enhancing flexibility to incorporate regional preferences, such as selecting sandwich options tailored to passenger tastes without the levels of waste normally associated with breadth of offering.
We can look to how we can minimize waste before the product goes onboard. For example, our cheese program whereby cheese is preportioned at our partner supplier,
A selection of bread by En Route International
En Route International’s Managing Director Nick Wiley
Redefining Passenger Wellness
Our award-winning holistic program, created with United Airlines and Therabody, sets a new standard for passenger comfort.
replacing the need to portion whole cheese at the catering unit which often leads to inventory, labour and skills challenges, as well as reduced yields.
PAX INTERNATIONAL: What is in store for the future regarding waste reduction in the industry?
WILEY: We’re all on the journey, some are further down the line than others, but the good news is that people are
DINING SLEEPING WELLBEING SERVING
heading in the same direction. We all know more can be done and there’s a lot to be said about the need to collaborate more within the industry. We need specific industry support to identify circularity opportunities. Essentially, sustainability is not just about environment—it’s economical, societal.
Moving to a demand-based consumption model will permit loading onboard only the items
that will actually be consumed by passengers, resulting in waste reduction and creating opportunities for a circular ecosystem, but education is needed here. The consumer needs more support and encouragement to adapt behaviours too—asking passengers to place their order in advance will potentially need to be balanced with a larger breadth of offer.
PAX INTERNATIONAL: What can visitors expect of En Route at booth G23?
WILEY: This year will be the first year we’ve formally exhibited at the show, and I’m looking forward to having meaningful conversations with airlines and caterers about how En Route can service its passenger solutions, supply chain and sourcing requirements in the APAC region and beyond.
A cheese platter by En Route International
Art of partnership
A look at the First Class amenity kits for Japan Airlines, introduced together with FORMIA and Heralbony by JANE
HOBSON
The kits include skincare, an eye cover, a charging cord, a moisturizing mask, ear plugs, bamboo toothbrush and more
The First Class kits mark the continuing collaboration between JAL and Heralbony, facilitated by FORMIA
Roland Grohmann, CEO & Managing Partner, FORMIA
Lasting partnerships have the power to create exceptional experiences that leave a lasting impression. This fall, FORMIA introduced a First Class amenity kit for Japan Airlines (JAL) together with welfare experimental company, Heralbony. JAL’s collaboration with Heralbony began with last year’s introduction of the partnership for the airline’s
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Business Class kits and has since expanded to initiatives across the passenger journey, including coffee cups in the First Class lounge and printed sleeves for inflight meal boxes.
“JAL is proud of our continued meaningful partnership with Heralbony and FORMIA and we are delighted to introduce these unique new kits for our First Class guests. With this extended collaboration, we aim to showcase the talents and stories of further diverse artists to the world,” said Masaharu Iwamoto, Vice President, Product & Services Development Department, Customer Experience Division at Japan Airlines.
History of Heralbony
Heralbony supports the empowerment of artists with intellectual
disabilities to thrive through creating beautiful and meaningful art.
Twin brothers Takaya and Fumito Matsuda founded Heralbony together in 2018. The word “Heralbony” is a nod to their elder brother Shota, who was born with ASD, a type of congenital anomaly. Shota wrote the word down when he was seven, but it did not exist before. The name honours their brother’s artistic talent while at the same time empowering the genius of each local artist the company works with.
A truly meaningful extended collaboration between JAL and Heralbony, the partnership aspires to overcome perceptions and prejudgements of disabilities and to introduce a new culture to the world through remarkable art.
JAL’s First Class kits highlight the talents of two artists: Yukihito
Okabe, whose unique artwork features vibrant colours and strong touches from molded crayon shavings, and Yu Takada, a taiko drummer and dancer whose rich sensitivity and imagination is expressed across his artworks.
The kits contain Payot skincare products, an eye cover, a charging cord, a moisturizing mask, ear plugs, bamboo toothbrush and more.
“We are honoured to continue our collaboration with Japan Airlines and Heralbony for these beautifully expressive First Class kits. Each kit is a remarkable piece of artwork which tells an inspiring story, and we hope JAL’s passengers will be delighted and will treasure these long after the journey,” said FORMIA’s CEO & Managing Partner Roland Grohmann.
The First Class amenity kits for Japan Airlines feature artwork by artists that Heralbony works with, Yukihito Okabe and Yu Takada
Fly on the wings of perfection in terms of cleanliness, hygiene and
safety.
Security and safety are the most important values an airline can offer. A great number of checks are required before the captain and cabin crew are finally able to welcome the passengers on board. This includes making certain that travellers will receive a clean and hygienic service. With our professional warewashing systems for inflight catering, we at MEIKO are guaranteed to reach the recommended level in purity, hygiene and cleanliness. Sustainable, economic and efficient. From small business airports to large international traffic hubs: discover the versatility of our tailor-made warewashing systems.
BRANDED BOOSTS
WESSCO International shares details on the upcoming amenity kits for STARLUX Airlines that aim
to bring luxury and positivity to the cabin
by JANE HOBSON
Luxury products and strategic partnerships are increasingly playing a pivotal role in enhancing the airline passenger experience. As airlines strive to differentiate themselves in a highly competitive market, collaboration with high-end, unique brands has become a key factor in elevating the travel journey.
Starting January 2025, STARLUX Airlines, in partnership with WESSCO International, will bring a thoughtful touch of luxury and positivity onboard with amenity kits featuring Japanese cosmetic brand THREE and the lifestyle brand Smiley.
In Business Class, passengers will enjoy a THREE-branded kit, including some of the brand’s most popular skincare essentials: a lip balm, overnight oil serum and moisturizer. Known for its natural, holistic approach, THREE emphasizes wellness for the mind, body and skin, helping passengers feel calm and rejuvenated throughout the flight.
In Premium Economy, passengers will be welcomed with Smiley kits, adding an uplifting note to the journey. For more than 50 years, Smiley has inspired people to “Take the Time to Smile,” spreading joy and kindness worldwide. Each kit serves as a reminder of the power
of a smile, encouraging travellers to find and share moments of joy.
With these collaborations, STARLUX elevates inflight comfort and inspires happiness, providing passengers with a refreshing and uplifting travel experience, WESSCO tells PAX International.
The Smiley branded kit with lip balm, hand lotion, a dental kit, eye mask and more
The THREE branded kit for Business Class passengers includes some of the brand’s most popular skincare products: lip balm, overnight oil serum and moisturizer
