Liquor News
Lateltin showcases new products and special editions in Singapore
At this year’s TFWA AP exhibition, Lateltin will be showcasing a new special tin packaging for Cresta Swiss Chocolate Liqueur
Lateltin’s Head of Export Martin Schneider tells Asia Duty Free that the company enjoyed “excellent performance” in Asia duty free last year, largely due to the popularity of Cresta Swiss Chocolate Liqueur. As opposed to hurting business, he says, the popularity of cognac and whisky in region has actually made Cresta a perfect alternative for consumers looking for something a little different from their spirits. “At this year’s TFWA AP exhibition, we’ll be showcasing the new special tin packaging for Cresta Swiss Chocolate Liqueur,” Schneider says, “which makes it even more of an attractive gift.” Also at Lateltin’s stand this year will be two new product lines, ProVokant and Gold Schnee. ProVokant is described as a young, fancy range of vodka liqueurs in trendy colors. “This range has existed in Switzerland for many years as ‘Bull Vodka,’ named after the colors—for example Red Bull Vodka, White Bull Vodka and so on,” explains Schneider. “Due to the existence of the Red Bull energy drink and the risk of product confusion, we never focused on export until consumers and business partners encouraged us to create a new brand to make export possible.” Schneider invites interested TFWA AP attendees to visit stand G31 to learn more about Lateltin’s portfolio of quality spirits. “We received a positive response at last year’s TFWA AP exhibition and we’re looking forward to continuing push into Asia duty free throughout 2013,” he concluded.
Ron Botran committed to Asia duty free channel, exhibits highend rum portfolio at TFWA AP Ron Botran will showcase its premium dark rum portfolio at this year’s TFWA AP exhibition in Singapore, as well as a new white rum designed specifically for high-end cocktails. Indeed, perennial favorites Botran Solera 1893 and Botran Reserva have helped usher in a new boom in highend dark rum in travel retail. “These two offerings are really our focus for Asia,” says Commercial Director of Exports for Botran Rums, Frank Quiñones. “Consumers here are very informed about high-end spirits and their attentions are now turning toward aged rum. Given the focus on luxury in this part of the world, we feel our dark rum portfolio is perfect for travel retail here.” Indeed, Botran’s dark rums stand out in the highly saturated rum subcategory due to their quality and uniqueness. Both Solera 1893 and Reserva are made with the finest sugar cane from the Botran estate in southern Guatemala. The cane is pressed into virgin sugar cane honey before being fermented, distilled and taken to the mountains for aging to develop the rich signature flavor. “We’re very pleased and excited about entering travel retail in Asia,” Quiñones says. “We’re taking a very targeted approach and growing the brand here in a way that will ensure sustainable growth in the long term. We invite interested parties to visit us at this year’s TFWA AP exhibition at booth B27 so they can see— and taste—Botran rum for themselves.”
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ASIA DUTY FREE & TRAVEL RETAILING MAY 2013
Genagricola exhibits Tenuta S. Anna fine wines and Proseccos for the first time at TFWA AP For the first time, winemaker Genagricola S.p.A will be exhibiting its Tenuta S. Anna fine wine offerings at stand A02 on level B2 during this year’s TFWA AP exhibition in Singapore. While the company isn’t yet listed in the region in duty free, Travel Retail Area Manager Andrea Pigni tells Asia Duty Free that the company has cut its teeth in Italian duty free aboard several major airlines. The success that Genagricola’s Tenuta S. Anna range has enjoyed in Italy has given way to the decision to concentrate on the channel around the world. “We will make our first appearance at TFWA AP in Singapore this year, which will be followed by the Cannes exhibition in October,” Pigni explains. “At this stage we are investing in order to improve our visibility in this market and attract buyers.” Genagricola’s portfolio of Tenuta S. Anna wines includes a variety of reds and whites, as well as five varieties of Prosecco (three of which will be exhibited at this year’s TFWA AP), all attractively packaged for the luxury-driven Asia market. As an example of the popularity of Prosecco on a worldwide level, Pigni notes that sales of Prosecco last year outpaced Champagne by volume. He explains that sales of Genagricola’s Proseccos have accordingly seen growth as the trend continues. Good news for the company—and operators interested in its wares—is that Genagricola has secured distribution in China and is able to supply operators with even small amounts of product in Asian countries where it still doesn’t have direct importers. “I invite attendees at this year’s TFWA AP to stop by booth A02 and see our products for themselves,” concludes Pigni. An increase in the popularity of Proseccos has resulted in increased sales for Genagricola’s Tenuta S. Anna Prosecco range Botran Solera 1893, made with the finest sugar cane from the Botran estate in southern Guatemala and aged for a rich, signature flavor