Marketing strategies for services firm
¾ Service strategy • People processing
Service is directed at the customer (health club, hairstyling)
• Possession processing
Directed at something a customer owns (auto car wash, dry cleaning))
• Information processing
Naman Infotech Centre.
Involves the use of technology; could involve either of the above
Tele: 91-079-26565405, 91-079-26561104
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