Demo of Marketing Management

M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm Chapter-1.0 CONTENTS OF MARKETING MANAGMENT TRAINING PRESENTATION No of slides: 475 A. The entire presentation kit has 2 main directories as below.

Marketing Management

Presentation (Power point Slides)

Literature (Word Files)

01 Intro 02 Analyzing consumer 02 Analyzing business 04 Dealing with Comp 05 Identifying MKT 06 Integra MKT & comm.

07 Develop & Pos thro ply 08 Market research 09 Brand Strategies 10 Des Pricing Strategies 11.Net & MKT channel 12.Advertising 13.Managing sales force 14. Online MKT. 15.Manag total MKT effort 16.Customer satisfaction 17. Des & menu services 18. Annexure-1 19. Case Studio 20.Cover page

01 Introduction 02 Analyzing Consumer 03 Analyzing Business 04 Dealing With Com 05Target MKT 06 Integra MKT And Comm 07 Prod Thr Plc 08 Market Research 09 Brand Strategy 10 Pricing Strategy 11 Value Net & And Mkt 12 Advertising 13 Manag Sales Force 14 Online MKT 15 Total MKT Effort 16 Customer Satisfaction 17 Ides And Manage Case Study

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm PART-1 Topic wise Number of slides in Presentation Part A Programs Sr. No. Title of Slides 1.

Introduction Analyzing consumer markets and buyer 2. behavior Analyzing business markets and buying 3. behavior 4.

Dealing with the competition 5.

Analyzing market opportunities Designing and managing integrated marketing 6. and communications Developing, positioning, and differentiating 7. products through the life cycle 8.

Market research 9.

Brand strategies 10.

Designing pricing strategies and programs 11.

Designing and managing value 12.

Advertising 13.

Sales force 14.

On line marketing 15.

Managing the total marketing effort 16.

Customer satisfaction 17.

Marketing management in service sector Part –B Workshop Sr. No. Title of Slides 1.

Case Study – 1 Total No. of Slides

No of Slide 36 14 15 18 26 43 31 26 27 30 30 17 18 29 36 37 28 No of Slide 14 475

PART-A Presentation: Under this directory further files are made in power point presentation as per the chapter listed below.

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Topic wise Power Point presentation in 17 modules as listed below.

1. Introduction It covers what and why Market Management is, how to do it. It also includes core marketing concepts, Marketing activities and Type of markets.

2. Analyzing consumer market and buyer behavior It covers what consumer behavior is, influencing factors, consumer buying decision process and post purchase behavior.

3. Analyzing business market and buying behavior It covers what business is, organizational buying, buying situations, factors affecting buying behavior, institutional and government market. www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm 4. Dealing with competition It covers about competition; describe competitive markets, types of competition, market approach, competitive analysis, and guidelines for designing competitive strategy, bargaining power and how to balance customers and competitors.

5. Market segmentation It covers how to find target markets and select it, different methods for segmenting, and bases for segmentation.

6. Designing and managing integrated marketing and communication It covers what integrated marketing and communication is and how to do it, steps for designing and developing marketing channels, audit definitions, types of audits, audit questions, audit process, details for process audit, audit checklist, details of auditor’s conduct, audile’s conduct.

7. Product life cycle It covers plc stages, adoptions process, managing product at different plc stages, how to manage the new product and network; also describe the detail process of positioning and differentiating.

8. Market research It covers process of Market research process, how to help market research, risk assessment and different stages for market research, also Data based marketing, global activities and scientific research process describe in well manner.

9. Brand strategy It covers role of brand strategy, brand equity, measuring brand loyalty, why brand strategy is necessary and decisions, packaging and labeling process, brand awareness, how to appraise brand and evaluating market feasibility.

10. Designing pricing strategy It covers how to set the price, to determine demands, to do analysis and selection of pricing methods and how to design the pricing strategies.

11. Designing and managing value networks and marketing channel It covers Value network and market channel system, Industrial marketing channel, work performance of channels, channel design decisions, terms and responsibilities of channel members, how to select a train and motivate channel members.

12. Advertising It covers why to do advertising, developing advertising plan, selection of media, different ways of advertising, preparation of budget, the tips for publicity.

13. Managing the sales force It covers types of sales representatives, designing sales forces steps, how to recruit, select and manage sales force, personnel selling, tips for the relationship marketing. www.globalmanagergroup.com E mail sales@globalmanagergroup.com Tele: +91-79-2656 5405

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm 14. Online marketing It covers the online marketing and e commerce, factors affecting during launching, description of the 12 myths of e commerce in details, approaches to e commerce, strategies for e commerce and design the killer web site and privacy.

15. Managing the total marketing efforts It covers how to develop marketing relations with other departments, how to make marketing plans and reports, strategic controls, sales vacancy analysis, audits, marketing, annual plan controls, and tips for relationship marketing.

16. Customer satisfaction It covers the internal and external customers, customer values, how to maximize the customer satis faction, valuable customer data, characteristics of company to the customer driven, customer care and some examples.

17. Marketing management in service sectors It covers nature of services, demands and supply side strategy, about gap, marketing strategy for service firm, and conceptual model for service sectors 18. Case study It covers how to prepare marketing plan.

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SECTION Overview on marketing management: Analyzing Consumer Markets and Buyer Behavior Analyzing Business markets and business buying behavior Dealing with the Competition Identifying Market Segments and Selecting Target Markets Managing integrated marketing and communications Developing, Positioning, and Differentiating Products through the Life Cycle: Market research Setting Brand Strategies Designing Pricing Strategies and Programs.

Networking Advertising Managing sales force Online marketing Managing total marketing efforts Customer satisfaction Design and Managing services Annexure-1 Case study

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm Chapter-2.0 About Company Global manager group is a progressive company and promoted by a group of qualified engineers and management graduates having rich experience of 20 years in ISO consultancy and management areas. The company serves the global customers through on-site and off-site modes of service delivery systems. We offer a full range of consulting services geared towards helping all types of organizations to achieve competitiveness, certifications and compliance to international standards and regulations. So far we had more than 900 clients in more than 35 countries. Our ready made training and editable document kit helps the client in making their documents easy and make them complying to related ISO standard faster.

1. Our promoters and engineers have experience of more than 900 companies globally for management training, ISO series consultancy. We had clients in more than 35 countries.

2. Highly qualified 40 team members (M.B.A., Degree engineers) and owner is having rich professional experience (since 1991).

3. We have 100% success rate for ISO series certification of our clients from reputed certifying body and branded image and leading name in the market.

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm Chapter-3.0 USER FUNCTION 3.1 Hardware and Software Requirements A. Hardware: •

Our document kit can be better performed with the help of P3 and above computers with a minimum 10 GB hard disk space.

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For better visual impact of the power point documentation you may keep the setting of colour image at high colour.

B. Software used in presentation kit

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Documents written in word 98 and window 2000 programs. You are therefore required to have office 2000 or above with word 98 or above and power point 3.2 Features of Training kit: -

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Contains all necessary documents as listed above and comply with the requirements of latest management concepts and more than 1000 man days (9000 hours).

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Written in Plain English.

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It will save much time in typing and preparation of training material and slides alone.

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User-friendly and easy to learn.

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Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Company orientations toward the marketplace marketing and sales concepts Starting point

Focus

Factory

Existing products

Means Selling and promoting

Ends Profits through volume

The The selling selling concept concept

Market

Customer needs

Integrated marketing

Profits through satisfaction

The The marketing marketing concept concept Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Core marketing concepts

Target markets and market segmentation Marketplace, market-space, Metamarkets Marketers & prospects Needs, wants, demands Product offering and brand Marketing channels Supply chain Competition Value and satisfaction Relationship and networks Exchange and transactions Marketing environment Marketing mix Marketing programme

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Types of markets Types of customer markets

Reseller markets

Go ver nm ent ma rke ts l na tio na t s er ke Int mar

Co ns ma um rke er ts

ss e in s s Bu rket ma

Company Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Elements of a marketing strategy and its environmental framework

tio

uc od

n

Pr ice

Pr om ot io n

Pr

ibu str

t

Di Target Market

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The marketing process Mission statement

Marketing objectives

Marketing strategy Target market Strategy Marketing mix [Product, price ,promotion, distribution]

Environmental

Implementation

scan

evaluation

S.W.O.T

control

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Marketing activities Product activities Develop and market test new products; modify existing products; eliminate products that do not satisfy customers’ desires; formulate brand names and branding policies; create product warranties and establish procedures for fulfilling warranties; plan packages, including materials, sizes, shapes, colors, and designs.

Price activities Formulate pricing policies; determine method or methods used to set prices; set prices; determine discounts for various types of buyers; establish conditions and terms of sales; analyze competitors’ prices.

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Key generic environmental factors Political: • • • • • •

Tax laws Stability of government Environmental legislation Government incentives Union laws Foreign trade regulations

Societal: • • • • •

Economic: • • • • • •

Money supply Wage controls Interest rates Energy costs GNP/GDP Trends Crime (laws and order) trends

Technological

Changes in population demographics • Spending on research and development.

Lifestyles • Developments in technological Attitudes to work and leisure transfer.

Job expectations • Rates of technology obsolescence.

Birth and death expectancies • Productivity improvement trends

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The communication process • Encoding the message

Channel or medium

Decoding

– – – – – – – – – –

Words Sounds Colors Space Themes Symbols Pictures Numbers Gestures Movement

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Scientific marketing research process

Defining Definingthe theproblem problem

Creating Creatingaaresearch research design design

Perceived Perceived information informationneed need

Conducting Conducting exploratory exploratoryresearch research

Collecting Collectingdata data a.a.Primary data Primary data b.b.Secondary Secondarydata data

Feedback Feedbackon onresearch research and marketing decision and marketing decision effectiveness effectiveness

Formulating Formulatingaa hypothesis hypothesis

¡¡Interpreting Interpretingand and presenting the research presenting the research Info.

Info.

Marketing Marketing decision decisionbased based on information on information collected collected

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Brand Brand equity equity Brand equity is a set of brand assets and liabilities linked to a brand, its name, and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers.

Aaker Name awareness

Perceived quality

Brand loyalty

Brand associations Other proprietary brand assets

Brand equity Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Why is customer satisfaction receiving so much attention?

Creates goodwill/ enhances reputation Increases margins / reduces price elasticity

Reduces “cost –ofpoor quality”

Increase “Cross-self” success

Customer satisfaction

Lowers employee turnover Increases competitors marketing costs

Lowest cost of marketing

Is an unambiguous performance measure (Management, Baldrige) Raises the customer retention rate

Increases shares of customers’ purchases

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Key performance indicators • • • • • • • • •

Average no. of sales calls per sales person per day.

Average sales call time per contact Average revenue per sales call Average cost per sales call Entertainment cost per sales call Percent of orders per hundred sales calls Number of new customer s per period.

Number of lost customers per period Sales force cost as a percentage of total sales.

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M104- DEMO OF MARKETING MANAGEMENT TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/marketing.htm Chapter-4.0 BENEFITS OF USING OUR TRAINING KIT 4.0 Benefits of using our presentation kit?

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