Demo of International Marketing

M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm

Chapter-1.0 CONTENTS OF INTERNATIONAL MARKETING TRAINING PRESENTATION No of Slides: 210 The entire presentation kit has 2 main directories as below.

International marketing

Presentation (Power point Slides)

Literature (Word Files)

Programs

01 Intro 02 Competition 03 ADV & comm 04 PLC 05 Inter mktg 06 Pricing strategy 07 Total marketing effort 08 Customer satis faction Cover page

01 Intro 02 Competition 03 Adv & comm 04 PLC 05 Inter mktg 06 Pricing strategy 07 Total marketing effort 08 Customer satis faction

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M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm PART-1 Topic wise Number of slides in Presentation Part A Programs Sr. No. Title of Slides 1.

Introduction 2.

Dealing with the competition Designing and managing communications and 3. advertisements Developing, positioning, and differentiating 4. products through the life cycle 5.

International marketing 6.

Designing pricing strategies and programs 7.

Managing the total marketing effort 8.

Customer satisfaction Total No. of Slides

No of Slide 24 17 30 28 50 24 22 18 213

PART-A Presentation: Under this directory further files are made in power point presentation as per the chapter listed below. Such ready-made PowerPoint slides are useful for

conducting in-house training program by you.

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Topic wise Power Point presentation in 08 modules as listed below.

1. Introduction It covers what and why marketing management is, how to do it, also includes core marketing concepts, Marketing activities and type of markets.

2. Dealing with competition It covers about competition; describe competitive markets, types of competition, market approach, competitive analysis, and guidelines for designing competitive strategy. About bargaining power and how to balance customers and competitors.

3. Advertising and communication It covers what integrated marketing and communication is, how to do it, steps for designing and developing marketing channels, audit definitions, Types of audits, audit questions, Audit process, details for process audit, Audit checklist etc. It also covers details of auditor’s conduct, auditee’s conduct.

4. Product life cycle It covers plc stages, adoptions process, how to manage product at different plc stages, how to manage the new product and network, also describe the detail process of positioning and differentiating.

5. International marketing It covers major decisions, challenges, market segmentation, international marketing five step process, how to enter In market, advantages and disadvantages, pricing policy, factors etc.

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M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm 6. Pricing strategy It covers how to set the price, determine demands, analysis and selection of pricing methods and how to design the pricing strategies.

7. Managing the total marketing efforts It covers how to make marketing relations with other departments, to make marketing plans and reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plan controls, tips for relationship marketing.

8. Customer satisfaction

It covers the internal and external customers, customer values, how to maximize the customer satis faction, valuable customer data, characteristics of company to the customer driven, customer care and some examples.

PART-2 Literature: It is given in word. You may also use it for further reading and circulations within audience, also this topic covers write up for the ready reference to the trainer and trainee for understanding and reading.

Chapter No.

SECTION

1.

Introduction

2.

Competition

3.

Advertising and managing communication

4.

Product life cycle

5.

International marketing

6.

Pricing

7.

Managing total marketing effort

8.

Customer satisfaction

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M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm

Chapter-2.0 About Company Global manager group is a progressive company and promoted by a group of qualified engineers and management graduates having rich experience of 20 years in ISO consultancy and management areas. The company serves the global customers through on-site and off-site modes of service delivery systems. We offer a full range of consulting services geared towards helping all types of organizations to achieve competitiveness, certifications and compliance to international standards and regulations. So far we had more than 900 clients in more than 35 countries. Our ready made training and editable document kit helps the client in making their documents easy and make them complying to related ISO standard faster.

1. Our promoters and engineers have experience of more than 900 companies globally for management training, ISO series consultancy. We had clients in more than 35 countries.

2. Highly qualified 40 team members (M.B.A., Degree engineers) and owner is having rich professional experience (since 1991).

3. We have 100% success rate for ISO series certification of our clients from reputed certifying body and branded image and leading name in the market.

4. Suggest continual improvement and cost reduction measures as well as highly informative training presentations and other products gives payback within 2 months against our cost.

5. So far more than 50000 employees are trained by us in ISO series certification.

6. We had spent more than 60000 man-days (170 man years) in preparing ISO documents and training slides.

Global Manager Group is committed for: 1.

2.

3.

4.

5.

Personal involvement & commitment from first day Optimum charges Professional approach Hard work and update the knowledge of team members Strengthening clients by system establishment and providing best training materials in any areas of management to make their house in proper manner 6. To establish strong internal control with the help of system and use of the latest management techniques

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M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm

Chapter-3.0 USER FUNCTION 3.1 Hardware and Software Requirements A. Hardware: •

Our document kit can be better performed with the help of P3 and above computers with a minimum 10 GB hard disk space.

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For better visual impact of the power point documentation you may keep the setting of colour image at high colour.

B. Software used in Documentation kit

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Documents written in word 98 and window 2000 programs. You are therefore required to have office 2000 or above with word 98 or above and power point 3.2 Features of Training kit: -

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Contains all necessary documents as listed above and comply with the requirements of latest management concepts and more than 1000 man days (9000 hours)

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Written in Plain English

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It will save much time in typing and preparation of training material and slides alone.

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User-friendly and easy to learn.

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Developed under the guidance of experienced experts having experience of more than 200 companies’ latest management system implementation globally.

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Provides model of a Management system that is simple and free to establish the management concept in the laboratory.

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Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Levels of involvement in international marketing High

Degree of Risk and Control

International direct investment Acquisitions Joint ventures Overseas divisions Contractual agreements Franchising Foreign licensing Subcontracting

Exporting Low Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Bases for international market segmentation

Marketing Marketing management management variables variables

Environmental Environmental variables variables

Geographic Geographic variables variables

Product Product variables variables

Political Political variables variables

Promotion Promotion variables variables

Economic Economic variables variables

Price Price variables variables

Cultural Cultural variables variables

Distribution Distribution variables variables

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International product and promotion strategies Product

Promotion

Do not change product Do not change promotion

Straight extension

Adapt promotion

Communicatio n adaptation

Adapt product

Develop new product

Product Product adaptation inventio n Dual adaptation

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Advertising checklist for entering international markets: •

Identify the context of the country.

•

Identify the significance of color and music.

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Translate ads from English very carefully.

•

Is your target audience ad literate?

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The external environment facing global marketers: CULTURE • Culture: “a common set of values shared by its citizens that determine what is socially acceptable behavior”

– Interpersonal relationships – social structure

– language, gestures, symbols – customs and traditions – social institutions – assumptions and attitudes – personal beliefs, values, norms, roles

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Promotion

There are four alternatives: Use one message everywhere varying only language, name, and colors Same theme but adapt the copy to each local market Develop a global pool of ads, from which each country selects the most appropriate one Each country manager develops countryspecific ads Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

The 11 “Cs” of channel design • • • • • •

Customer Culture Competition Company Character Capital

• • • • •

Cost Coverage Control Continuity Communication

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Factors influencing whether a firm becomes involved in international marketing •

Encouraging factors ☺ Saturated domestic market ☺ Obsolete in domestic market ☺ Govt. or EPA problems ☺ Foreign market opportunities

Discouraging factors High tariffs or low import quotas Government restrictions or uncertainty Negative uncontrollable market variables Inadequate financial resources or human capital

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Marketing through search engine • Prepare your attractive web site • Register your company’s web site in various search engine • Use various web tools and help of outside vendors to make your web site more popular and have registered on 1st or 2nd page of search engines web pages • Timely reply to customers • Get suggestions • Up date information for your position in search engine Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

Why is customer satisfaction receiving so much attention?

Creates goodwill/ enhances reputation Increases margins / reduces price elasticity

Reduces “cost –ofpoor quality”

Increase “Cross-self” success

Customer satisfaction

Lowers employee turnover Increases competitors marketing costs

Lowest cost of marketing

Is an unambiguous performance measure (Management, Aldridge) Raises the customer retention rate

Increases shares of customers’ purchases

Visit us at www.globalmanagergroup.com E mail: sales@globalmanagergroup.com Tele: +91-79-2656 5405

M106- DEMO OF INTERNATIONAL MARKETING TRAINING PRESENTATION KIT Buy: http://www.globalmanagergroup.com/Internationalmarketing.htm

Chapter-4.0 BENEFITS OF USING OUR TRAINING KIT 4.0 Benefits of using our presentation kit?

1. By using these documents, you can save a lot of your precious time while preparing the management training areas presentation.

2. Take care for all the section and sub sections in implementation of latest management concepts and helps you in establishing better system.

3. The user can modify the presentations as per their industry need and create own management training presentation for their organization 4. Ready made templates and sample documents are available which can reduce your time in management slides preparation 5. Save much time and cost in conducting training programs 6. You will get better control in your system due to our proven training presentation material

For purchase visit our web site: http://www.globalmanagergroup.com/Internationalmarketing.htm

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