Global Launch FY22 Annual Report

Global Launch Arizona State University

Global Launch students took a trip to Sedona where they visited the red-rock formations, canyons, pine forests, and went on Sedona’s famous Pink Jeep Tours, April 2022.

Global Launch Enrollment

4

ASU Impact

6

Global Educators

8

Infrastructure

10

Marketing ROI

12

Partnership highlights

14

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3

Global Launch Enrollment and Revenue Online innovations such as English language Immersion and English for ASU Admission and Achievment continue to grow as global market needs shift post-lockdown.

Global Launch students Frozan Kamalzada from Afghanistan (left) and Seungmin Kang from South Korea (right), after studying at Hayden Library, located in the center of ASU’s Tempe campus and only minutes from the Global Launch main office, May 2022.

FY22 enrollment and revenue

4

992

254,222

182

$4.8M

$1M

Campus Enrollment

Online Enrollment

Countries Served

Program revenue

Grant funding 5

ASU Impact At Global Launch, we’re not just training future English language communicators; we are opening up new worlds of culture and understanding, empowering students to embrace their differences and giving them the tools they need to pursue their dreams in Arizona State University degree programs.

Zainab Al Nasr, Saudi Arabia, graduated from the Global Launch Campus Immersion program in 2018.

Currently, Zainab is studying Supply Chain Management, Sustainability and Communication at the W. P. Carey School of Business.

Degree-seeking Global Launch alumni at ASU

721 ELP

Total contributions to ASU in the last 10 years

6

+

139 Pathways

Total contributions to ASU in FY22

$496M

$387.6M

$108.4M

$22.2M

860

Total revenue generated for ASU in the past 10 years

UG/Grad tuition from alumni

Cash/Grant revenue

Total revenue from degreeseeking enrollments

Total FY22 enrollments

7

Global Educators

Bilingual/ Multicultural Education

Business/ Marketing

Psychology

TESOL/TEFL Education

English

Applied Linguistics

Philosophy

Educator Spotlight

Areas of Expertise

Global Educator and Activities Coordinator Braedon Cindric addresses Global Launch student and activities assistants before the Campus Treasure Hunt event, May 2022.

8

35

39

31

24

Instructional Professionals

Countries lived/taught

Presentations and Publications

Languages spoken

Global Educator Erin Tamayo receives Arizona International Educators (AIE) 2022 Award for “Distinguished Contributions to Global Initiatives in Arizona for her work with AUW student refugees, March 2022.

9

Infrastructure

55

Process improvements - 45% Created more space to engage students through improved business processes.

CRM integrations and development projects

Student experience - 20% Updated our community portal to streamline communication between faculty and students.

Data integrity - 10% Improved systems to keep student data secure, while delivering the right data to the right people at the right time.

Employee efficiency - 25% Automated more to give employees greater access to accurate information to engage students at scale.

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Marketing ROI $1,157,717 total revenue*

Yalda Battori, Afghanistan, completed the Global Launch Campus Immersion program in Spring 2022, and is currently a graduate student studying Global Health at ASU.

*total revenue does not include agent channel or sponsor contribution.

$780,418 total return on marketing efforts

Lead generation

12

3,579,904

6,414

1,019

Total reach

Leads generated

Leads converted

13

Partnership highlights

Kyoto Sangyo University In February 2021, a cohort of 39 students from Kyoto Sangyo University in Japan arrived for the first in-person group program at Global Launch after a two-year hiatus due to COVID-19. The three-week program focused on English for tourism and business, including guest lectures from the Valley’s business community and hands-on experiences such as a meeting with Phoenix Suns executives and a tour of Phoenix Suns Arena.

Partnership Spotlight

Asia University for Women (AUW) In partnership with ASU, Global Launch has worked closely with the International Rescue Committee and The Welcome to America Project to resettle and support 66 Afghan national women from Asia University for Women, who fled Afghanistan after the government collapsed.

Between January and June 2022, 36 AUW transfer students completed and graduated from the Global Launch English Language Program, fulfilling the English proficiency requirement for Arizona State University admission.

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After the Afghan women deplaned, it was all smiles from ASU, Wheels Up and Delta Air Lines representatives at Phoenix Sky Harbor International Airport. Srinarayana, Sona. “Valley Aviation Community brings Afghan refugees to ASU” Full Circle. (2021).

English for IT

Istanbul Bilgi University

Through an innovative partnership with English4 IT, Global Launch co-developed a course for professionals in both technical and non-technical business roles, covering specialized vocabulary, key language structures, and soft skills for the tech industry such as career searching and resume pointers.

Bilgi University, an ASU-Cintana Alliance Institution, has worked closely with Global Launch to create online English conversation events between students in Turkey and ELP students in Tempe, AZ. Bilgi students have the option to come to Global Launch to study on campus and fulfill their English requirements for Bilgi University.

Mesa Gateway Aiport

Universidad Autónoma de Baja California

For the first time, Global Launch joined with Mesa Gateway Airport to host 26 Airline Hospitality students from J. F. Oberlin University in Japan as part of a long-standing partnership between ASU and JFO. Along with improving their English language skills, each student volunteered in the ‘Gateway Aviators Volunteer Program’ to practice their new language and hospitality skills with travelers in the airport.

Two cohorts of undergraduate and graduate students with UABC’s School of Odontology, Tijuana campus took part in a program to improve their English for future careers in dentistry, including techniques to communicate with patients and conduct business. The program was so successful that it was revised and expanded for students of nursing at UABC’s Mexicali campus.

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At Global Launch we seek to inspire globally minded students, educators and leaders to change their lives and the world. globallaunch.asu.edu

Andrea Cárdenas Colombia Online Immersion

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“It was [challenging] at the beginning. It was challenging meeting people through live stream and feeling that contact of people from all around the world on the screen. But I can say that it was totally enriching all the classes, all the activities. It was very personalized because in each classroom we were we were like ten people maximum. So I feel like it was like VIP classes somehow like that. Everything was perfect. I still talk with some friends from Saudi Arabia. I remember them, Rema and Fatima. I love them.”

Pamela Ramírez Peru Campus Immersion “In my first day, I was totally nervous because of the language. I was so worried that my teachers and my classmates made me feel so confident and so comfortable.

Global Launch team members volunteers – everyone was so kind with me and they helped me a lot. I’m so grateful for having them in the process.”

@ASUGlobalLaunch

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