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Building New Economic Pipelines Progressive companies have progressive ideas, regardless of the gaming climate. These firms have positioned themselves for post-pandemic success, filling current needs while forecasting future trends. By Dave Bontempo
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n the gaming industry, mastering a specific need and building on it can be the recipe for broad-based success. A social casino is the recruiting ground for future business. It familiarizes people with the games, rules and betting probabilities. Winning at these games gives players bragging rights on social media. Ideally, the social experience drives customers to real-money games. Social is emotional, and vendors who cater to it can create an economic pipeline. Acquiring a company with a turnkey operation is another way to grow. If you can’t beat it, buy it. And industry advancements, like same-game parlays in the sportsbetting arena, are paramount for companies seeking new revenues. For example, industry estimates put in-game betting at a 400 percent increase over last year. Here’s a closer look at companies not only keeping up with the trends, but creating them.
Socially Advanced BetConstruct was on a roll with varied product offerings in 2021, especially in the sports-betting realm. It has struck gold again with its Social Sportsbook, set to be deployed in emerging legal sports betting markets. A complementary amenity for sports bars and restaurants, Social Sportsbook educates players and harvests key marketing data as users compete and interact. The multi-platform solution, available on iOS, Android, Facebook and the web, has loyalty marketing tools including coupons, discounts and promotions. It will also drive traffic to brick-and-mortar venues, company officials say. Social Sportsbook has powerful back-office tools, such as player, content, bonus and game play management, monetization tools and analytics. For operators, perhaps the most important tool is its ability to extract key demographic and psychographic information. This data gives operators a competitive advantage when legal online and brick-and-mortar gaming are established in their respective jurisdictions. BetConstruct has developed solutions both timely and relevant to the needs of the North American marketplace, and continues to thrive in all facets of the sports-betting world.
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P3 PROGRESSIVE PRODUCTS PREVIEW 2021
Its iGaming platform features different betting types (single, multiple, system, chain), plus tax and express bonus calculation. Its sportsbook solution provides head-to-head stats for more than 20,000 matches each month in over 2,400 tournaments. The company gives operators maximum autonomy, enabling them to not only choose any event they wish to offer (live and pre-match), but also set more competitive odds on single matches, markets, sports or countries by employing an advanced margin-control functionality. Among BetConstruct’s sportsbook features: • 120-plus sports including virtuals and esports • U.K. horse racing • Advanced betting tools such as EditBet, BetCloud, SuperBet, Counter Offer and BetBuilder A pioneer in the iGaming industry since 2003, BetConstruct continues to leverage player insights and technology trends to push the limits of gaming. With 300 customers across 50 markets, the company leads the category by delivering control to operators while providing the most extensive gaming and betting portfolio to players, company officials assert. BetConstruct got 2021 off to a roaring start with the integration of Pinnacle Solution’s sports-betting offer onto its platform and its further