P3 (Progressive Products Preview) 2021

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A Global Gaming Business Publication

AGEM’S DAvE LucchESE cELEbritiES At G2E G2E confErEncE At A GLAncE Exhibitor LiSt AnD Show fLoor MAp

PROGRESSIVE PRODUCTS PREVIEW 2nd Annual Edition

G2E is back!

Platform Performance why online gaming providers are racing to provide the best customer experience

Gaming’s most important trade show and conference returns in a big way

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GGB

publication

2nd Annual

CONTENTS

PROGRESSIVE PRODUCTS PREVIEW COVER STORY

COLUMNS

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4 Publisher’s Letter 6 Casino Communication

2021 Product Showcase

G2E—and P3—are all about the products. Read about the innovations that will drive gaming beyond recovery to long-term profitability. By Frank Legato

With Korbi Carrison, Event Director, G2E

36 Welcome Back to G2E 38 Schedule at a Glance 42 Floor Map 44 Exhibitor List FEATURES

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Virtual Realities

It’s online. It’s mobile. It’s social. These companies are boosting the virtual sports betting experience, for operators and for fans. By Dave Bontempo

CORPORATE PROFILES 56 56 58 58 60 60 62 62 64 64 66 66 68

AGS Acres Manufacturing AGEM Aristocrat Gaming Aruze Gaming Bluberi Bragg Gaming Group Cintas Crane Payment Innovations Cuningham Eclipse Gaming Everi Gaming Arts

68 70 70 72 74 74 76 76 77 77 78 78 79

GAN Gaming Laboratories International HBG Design IGT Incredible Technologies J. Carcamo & Associates Kambi Morse Watchmans Novomatic Americas Rymax Scientific Games TCSJohnHuxley TableTrac

48 Charting a Path: AGEM & the Industry Comeback Everi’s Dave Lucchese, president of the Association of Gaming Equipment Manufacturers, reflects on gaming’s most turbulent year and the unity among competitors that helped everyone endure.

52 Tables Games KYC Want to get a new table game on the floor? You have to know your customers—the gamblers who play the games, and the operators who take a chance on them. By Marjorie Preston

82 Star Power A look back at celebrities who have graced the show floor at G2E. Who will show up this year?

2021 PROGRESSIVE PRODUCTS PREVIEW P3

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2021 PUblIShER’S lETTER

We’re Back!

2nd ANNUAL • 2021 Roger Gros, Publisher | rgros@ggbmagazine.com twitter: @GlobalGamingBiz

Roger Gros

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elcome to the second annual Progressive Products Preview or, as we like to call it, P3. P3 was born last year, when we realized G2E 2020 wouldn’t be held in person, which rendered its predecessor, G2E Preview, impractical for that year. One of the most popular features of G2E Preview was the Progressive Products section, which highlighted all the great new innovations that gaming industry vendors prepared to debut at G2E. And though we knew G2E wouldn’t be held in person in 2020, the developments of those Progressive Products continued—and in some cases, even accelerated. Thus was born P3. This year, with the return of an in-person G2E, we decided to keep the Progressive Products Preview moniker because, well, isn’t that what it’s all about? We saw that the development of these products didn’t just hinge on G2E—they were organic and fundamental to the companies and individuals that imagined them. What is a progressive product? We believe it’s a product that makes our jobs in the gaming industry easier to do, takes a concept to the next level, and brings more profitability to the enterprise. A progressive product often contributes to the customer experience and overcomes natural barriers between the casino and the player, whether in a land-based facility or online. A progressive product is innovative, contemplative and groundbreaking. It stands out in a crowded field of new products. What a progressive product isn’t—at least in this case—is a slot machine or slot game. This isn’t to say all the marvelous games that have been developed for their introduction at G2E aren’t progressive, because they certainly are. But P3 is published right before the October issue of Global Gaming Business, which contains the most popular feature of the entire year for our company, “Global Games.” Our editor, Frank Legato, spends a month during the summer visiting all the major slot manufacturers, and reports back his findings in Global Games. So we focus on nonslot products in P3 and save the best games for the October GGB. When you peruse this year’s batch of progressive products, don’t forget the love and attention 4

P3 PROGRESSIVE PRODUCTS PREVIEW 2021

PROGRESSIVE PRODUCTS PREVIEW

Marjorie Preston, Editor mpreston@ggbmagazine.com

that created them. Understand that they’re reaching new heights and trying different things that may not have been attempted before. We salute the companies and individuals who make the effort to bring these products to market, with the belief that their time has come. And of course, with the return of G2E in October this year, we’ll be able to see, feel and touch these products. We’ve been away from each other for so long, it’ll be good to return to somewhat of a normalcy and realize that we’re on the road back. Just looking at the revenue figures for U.S. gaming over the past year shows that customers want to return and are back in force. Now that they’re back, we have to up our game. They expect so much from the gaming experience that we’d better deliver or they’ll find another venue to try. G2E will give us that opportunity to investigate what’s important as the industry ramps back up. Take a look at the education schedule on pages 38 and 39. You’ll see that the American Gaming Association and Reed Exhibitions have thoughtfully curated a series of seminars and workshops that address many of the issues that have been raised over the past two years. You’ll understand what makes sense and what works when it comes to bringing back that customer and elevating his experience, thereby creating loyalty and excitement. Will this be different from previous G2Es? Undoubtedly. But it may surpass previous G2Es in importance, because of its timing. And while G2E will be back with the safety and health precautions we all understand are necessary during these times, it will still be good to see each other, network and enjoy all that our favorite gathering has to offer. These last two years have been difficult for so many of us. At G2E, let’s take the opportunity to move forward and put it all behind us. Because we deserve it.

Frank Legato, Managing Editor | flegato@ggbmagazine.com twitter: @FranklySpeakn Monica Cooley, Art Director mcooley@ggbmagazine.com Terri Brady, Sales & Marketing Director tbrady@ggbmagazine.com Becky Kingman-Gros, Chief Operating Officer bkingros@ggbmagazine.com Lisa Johnson, Communications Advisor lisa@lisajohnsoncommunications.com twitter: @LisaJohnsonPR Columnists Korbi Carrison | Bill Miller Contributing Editors Dave Bontempo twitter: @bontempomedia __________________

EDITORIAL ADVISORY BOARD Rino Armeni, President, Armeni Enterprises

• Mark A. Birtha, Senior Vice President & General Manager, Hard Rock International

• Julie Brinkerhoff-Jacobs, President, Lifescapes International

• Nicholas Casiello Jr., Shareholder, Fox Rothschild

• Jeffrey Compton, Publisher, CDC E-Reports twitter: @CDCNewswire

• Dean Macomber, President, Macomber International, Inc.

• Stephen Martino, Vice President & Chief Compliance Officer, MGM Resorts International, twitter: @stephenmartino

• Jim Rafferty, President, Rafferty & Associates

• Thomas Reilly, Vice President Systems Sales, Scientific Games

• Michael Soll, President, The Innovation Group

• Katherine Spilde, Executive Director, Sycuan Gaming Institute, San Diego State University, twitter: @kspilde

• Ernie Stevens, Jr., Chairman, National Indian Gaming Association twitter: @NIGA1985

• Roy Student, President, Applied Management Strategies

• David D. Waddell, Partner Regulatory Management Counselors PC Casino Connection International LLC. 1000 Nevada Way • Suite 204 • Boulder City, NV 89005 702-248-1565 • 702-248-1567 (fax) www.ggbmagazine.com The views and opinions expressed by the writers and columnists of Progressive Products Preview are not necessarily the views of the publisher or editor. Copyright 2021 Global Gaming Business LLC. Boulder City, NV 89005 Progressive Products Preview is published by Casino Connection International, LLC. Printed in Nevada, USA. Postmaster: Send Change of Address forms to: 1000 Nevada Way, Suite 204, Boulder City, NV 89005

Official Publication


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2021 Casino Communications

Korbi Carrison Event Director, Global Gaming Expo

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wenty years ago, the first Global Gaming Expo was held only a month after the devastating events of 9/11. The organizers of G2E—the American Gaming Association and Reed Exhibitions (RX)—decided to hold the show anyway, and it went off without a hitch, reminding members of the gaming industry that life goes on and terrorism never wins. Four years ago, G2E 2017 started just one day after the most deadly shooting in American history, on October 1, just down the street on the Las Vegas Strip. Again, organizers believed it would be better to join together to mourn and discuss the event together, and the result was somewhat cathartic. Last year, the Covid-19 pandemic did what those other two events could not, as the world shut down along with an in-person G2E. This year, with the effects of the pandemic still lingering, the AGA and Reed have decided to move forward with G2E 2021. Event Director Korbi Carrison sat down with GGB to talk about why that decision was made and what it means for the show, the exhibitors and attendees, and the future of the industry.

GGB: Last year G2E was only held virtually. This year, it will be back live, but an element will be virtual. How will that happen? Korbi Carrison: Covid-19 has changed the way

events deliver content and share information. While we’re thrilled to convene with the industry in Las Vegas this year, we wanted to offer virtual elements to accommodate individuals who aren’t able to attend G2E in person. We’ll continue to engage with our virtual audience during education sessions, live-streamed keynotes, virtual networking with attendees and exhibitors and constant connection through G2E Insider Live and other G2E digital content. How will G2E handle a mask mandate if it’s still in place?

The state of the pandemic changes daily. Masks are currently required for all attendees, per Nevada guidance. 6

P3 PROGRESSIVE PRODUCTS PREVIEW 2021

What other health and safety features will be ramped up at G2E this year?

In addition to the current mask requirement, we’re providing sanitizing stations, increased daily hygiene and complying with all guidelines outlined in the Venetian Clean protocols, and more. One of the advantages we have at RX is our ability to learn from our partner trade shows within our global portfolio in addition to G2E, which allows us to implement the most upto-date best practices. Health and safety come first for everything we do. G2E health and safety guidelines continue to evolve according to federal, state and local requirements and are updated regularly to ensure we provide a safe in-person experience. How many exhibitors are you going to have, and how will that compare with the last live show in 2019?

It’s been a really challenging time for our exhibitors to balance their business goals alongside the commitment necessary to participate in an event like G2E. Some exhibitors have opted to take smaller booths than in the past, and we’re really happy that the vast majority are able to join us again, having made the decision that G2E is an important part of their success strategy. We’re forecasting to have over 240 exhibitors. (The list of exhibitors as of late August is available starting on page 44 of P3.) What are some of the networking opportunities for G2E attendees this year?

One of the most memorable parts of G2E is being able to network with other industry professionals. This year, G2E kicks off on Monday, October 4 with G2E Connects, a very different, collaborative session giving attendees the opportunity to participate and learn from each other by interacting through facilitated discussions about what’s most relevant in their professional development right now. G2E Connects topics will include promoting inclusivity in the workforce, building careers through mentorship and adapting to customers’

changing needs. Additionally, we’re bringing back the roundtable discussions that were very well-received in 2019. Conferees gather and select from a variety of micro-topics within the themes of our education program. It’s an opportunity to dig deeper and cultivate relationships with your peers and counterparts. How is the show handling keynote events in 2021?

As we convene for the first time since the pandemic, hearing insights from industry leaders will be critical as we move forward. Anyone who attends G2E will have access to our keynotes, and they will be live-streamed to our virtual platform for those joining virtually. We’re excited to announce our keynote speakers shortly. Indian gaming is always a big part of the G2E conference program. What are you doing to ensure that tribal government gaming remains a big part of the show?

In the 30 years since the passage of the Indian Gaming Regulatory Act, tribal gaming has become an integral part of the gaming ecosystem, growing from small bingo halls to global event centers with thousands of slot machines, table games and hotel rooms. It’s been exciting to witness how the tribes have expanded their success in gaming into other business opportunities, and there’s even more to discuss with the tribal entry into the Las Vegas gaming market.


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“After two long years away from their customers, our exhibitors are thrilled to finally be able to showcase their latest products and innovations designed to provide the world-class gaming experience the industry is known for. For many, the expo hall is the most highly anticipated part of the G2E experience.” After two long years away from their customers, our exhibitors are thrilled to finally be able to showcase their latest products and innovations designed to provide the world-class gaming experience the industry is known for. For many, the expo hall is the most highly anticipated part of the G2E experience. There’s nothing like the serendipity one can experience while exploring at G2E. So yes, this definitely works.

Once again this year, we plan on highlighting that growth by making tribal gaming a prominent feature throughout the show. There will also be opportunities for attendees to connect, network and learn from the most influential tribal gaming leaders in the business. Tell us about the interactive tools that G2E is offering to assist both exhibitors and attendees to get the most out of the show as they can.

Traditional content- and information-sharing has changed since the pandemic began. At G2E, we want to provide a seamless experience for attendees and customers by leveraging our technology offerings and digital platforms to provide a positive and interactive customer experience. The G2E mobile app is the most comprehensive resource that all G2E community members can interact with leading up to and at the event. Much like casino operators offering a seamless user experience for their patrons, we want to leverage that same experience at G2E. The app offers: Personalized Recommendations. Large events like

G2E can feel like a well of limitless opportunities. That’s why we deliver a personalized list of exhibitors, products, and education session recommendations directly to the attendee. Our goal is to empower attendees to customize and control their schedules, so they can get the most out of their show experience. Direct Messaging. Through the app’s messaging platform, attendees will reach out directly to ex-

hibitors and fellow attendees to set up appointments and start conversations. Geolocation. Once Bluetooth is enabled within the mobile app, attendees can look up booth-tobooth directions, search for specific exhibitors and log in to create a list of favorites, allowing them to navigate the show floor more efficiently and successfully. Ask G2E. The Ask G2E in-app feature saves trips to the info booth by offering attendees the ability to text G2E for real-time answers directly. Hot Hits. G2E Hot Hits is a real-time ranking of exhibitors showcasing new products and services at G2E. Attendees can scan the unique QR code that each exhibitor has on display in their booth, automatically counting as a vote. The Hot Hits Leaderboards in the app and in the expo hall will update in real time to show attendees’ favorite exhibitors. The expo floor is home to many different areas devoted to special disciplines, like table games, iGaming, security and surveillance and more. Does this work for both exhibitors and attendees?

With such a dynamic plan for this year’s G2E, what does it say about the growth and health of the casino industry and its largest trade show and conference?

In the face of every challenge, gaming has risen to the occasion and come out stronger on the other side. Our recovery thus far is the direct result of gaming’s resilience, innovation, and ability to provide world-class entertainment for our customers. Gaming is a dynamic industry—and this year’s show reflects that dynamic, resilient spirit. Why is it so important that the industry get back together as the pandemic winds down?

It’s been two years since we’ve reconvened in Las Vegas—and a lot has happened since then. There’s no doubt 2020 was the most challenging year in our industry’s history—and each of us learned important lessons during that time. Reconvening is important so gaming professionals can share their unique experiences, insight and wisdom with each other as we move forward on the road to recovery. We’ve adapted and learned, and will continue to do business in a virtual setting. But there’s no substitute for gathering together to personally connect and do business. 2021 PROGRESSIVE PRODUCTS PREVIEW P3

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Building New Economic Pipelines Progressive companies have progressive ideas, regardless of the gaming climate. These firms have positioned themselves for post-pandemic success, filling current needs while forecasting future trends. By Dave Bontempo

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n the gaming industry, mastering a specific need and building on it can be the recipe for broad-based success. A social casino is the recruiting ground for future business. It familiarizes people with the games, rules and betting probabilities. Winning at these games gives players bragging rights on social media. Ideally, the social experience drives customers to real-money games. Social is emotional, and vendors who cater to it can create an economic pipeline. Acquiring a company with a turnkey operation is another way to grow. If you can’t beat it, buy it. And industry advancements, like same-game parlays in the sportsbetting arena, are paramount for companies seeking new revenues. For example, industry estimates put in-game betting at a 400 percent increase over last year. Here’s a closer look at companies not only keeping up with the trends, but creating them.

Socially Advanced BetConstruct was on a roll with varied product offerings in 2021, especially in the sports-betting realm. It has struck gold again with its Social Sportsbook, set to be deployed in emerging legal sports betting markets. A complementary amenity for sports bars and restaurants, Social Sportsbook educates players and harvests key marketing data as users compete and interact. The multi-platform solution, available on iOS, Android, Facebook and the web, has loyalty marketing tools including coupons, discounts and promotions. It will also drive traffic to brick-and-mortar venues, company officials say. Social Sportsbook has powerful back-office tools, such as player, content, bonus and game play management, monetization tools and analytics. For operators, perhaps the most important tool is its ability to extract key demographic and psychographic information. This data gives operators a competitive advantage when legal online and brick-and-mortar gaming are established in their respective jurisdictions. BetConstruct has developed solutions both timely and relevant to the needs of the North American marketplace, and continues to thrive in all facets of the sports-betting world.

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Its iGaming platform features different betting types (single, multiple, system, chain), plus tax and express bonus calculation. Its sportsbook solution provides head-to-head stats for more than 20,000 matches each month in over 2,400 tournaments. The company gives operators maximum autonomy, enabling them to not only choose any event they wish to offer (live and pre-match), but also set more competitive odds on single matches, markets, sports or countries by employing an advanced margin-control functionality. Among BetConstruct’s sportsbook features: • 120-plus sports including virtuals and esports • U.K. horse racing • Advanced betting tools such as EditBet, BetCloud, SuperBet, Counter Offer and BetBuilder A pioneer in the iGaming industry since 2003, BetConstruct continues to leverage player insights and technology trends to push the limits of gaming. With 300 customers across 50 markets, the company leads the category by delivering control to operators while providing the most extensive gaming and betting portfolio to players, company officials assert. BetConstruct got 2021 off to a roaring start with the integration of Pinnacle Solution’s sports-betting offer onto its platform and its further


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“This partnership with BetConstruct, covering both its B2B and B2C arms, showcases the flexibility of our Pinnacle Solution sportsbook offering and ability to service client needs, whatever they may be.” —Paris Smith, CEO, Pinnacle

supply to operators. The company stakes its claim to open its platform to third-party sportsbooks. The partner-oriented approach led to what BetConstruct considers a landmark deal, embracing one of the company’s key partners, VBET. Company officials say VBET will utilize the iFrame solution, giving its end users across a number of territories access to a market-leading array of betting content, including an award-winning esports betting product. That product, catered for Pinnacle Solution, comes with expert risk management and is available under its iFrame API solution alongside BetContsruct’s betting offer. “This partnership with BetConstruct, covering both its B2B and B2C arms, showcases the flexibility of our Pinnacle Solution sportsbook offering and ability to service client needs, whatever they may be,” says Pinnacle CEO Paris Smith. “Having seen encouraging early results, we’re confident that this partnership will continue to be a successful one, with BetConstruct proven to deliver results across its own brands as well as for its B2B partners, who can now supply their customers with our market-leading sports betting content.” Bonus types include free bets, accumulator bonuses, wagering bonuses and profit boosts. The company will display its award-winning online technology at G2E 2021.

Setting New Standards GAN has bolstered its position in the sports-betting space in 2021. The year started impressively when the company completed the $176 million acquisition of Coolbet. The integration process incorporates Coolbet’s proprietary sports betting technology into GAN’s current B2B technology stack. Subsequent highlights include launching one-third of Michigan partners— Churchill Downs, Wynn and FanDuel—on Day 1. GAN enjoyed a successful multi-state transition into its gaming platform for Churchill Downs and incorporated Twin Spires-branded sports betting and iGaming operations in Colorado, Indiana, Michigan, Tennessee and Pennsylvania. Its proprietary sports-betting platform, GAN Sports, creates a seamless plug-and-play experience for partners to launch their desired sportsbook. Whether customers engage via retail, online or both, GAN has the experience to enhance an operator’s betting platform, say officials. The GAN service model includes configuring an operator’s product, odds, line and marketing activities, enabling them to achieve their strategic and commercial goals.

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GAN’s platform allows its partners to choose if they’d like to manage risk on some or all sports, or enable a team of more than 60 traders to do so on their behalf. The company’s platform also allows for localized pricing, giving its casino partners or trading team the ability to manage risk at the property level. This means each property can control its pricing parameters, down to the event level. As the patent owner and market leader in this space, the company provides its partners a Day 1 fully integrated player account management solution, along with loyalty integration at both the retail and mobile/online levels. Fully scalable to meet each property’s unique needs, GAN’s kiosk-first approach allows its partners to launch and operate a sportsbook onsite, without the need for additional staff. Its highly configurable platform allows partners to make on-the-fly changes to provide product differentiation and meet constantly changing player, market and regulatory demands. The company is not limited by the restraints of legacy systems, which often inhibit the ambitions of brands when utilizing other sports betting suppliers. Earlier this year, Arthur Barker, managing director of acquisitions for GAN, shared a market overview. “As an early entrant into the U.S. gaming market, GAN has seen firsthand the industry’s growth in regulated U.S. states,” he said. “A landmark moment of particular note was the parallel launch of three different brands in Michigan on the GAN platform. The regulatory framework that enabled pre-registration of and depositing into customer accounts generated a particularly steep growth curve and associated sports handle.” The company will showcase its retail sports offering at G2E. As a greenfield project, the GAN Sports team of industry experts has created a compelling retail product, uninhibited

GAN’s platform allows its partners to choose if they’d like to manage risk on some or all sports, or enable a team of more than 60 traders to do so on their behalf.


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“This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market.” —Kristian Nylén, CEO and Co-Founder, Kambi

by many of the legacy system issues faced by other offerings. Barker believes it will reset the market for sports-betting kiosk solutions and offer a depth of functionality currently unavailable in the market. Besides the patented loyalty integration, the GAN Sports kiosk solution will offer far more personalized user content and recommendations, UX configurations and various omnichannel synergies, giving operators the flexibility they need to optimize sports betting revenues.

‘Odds On Demand’ Enabling bettors to control and drive their own sports betting experience is a growing trend in the U.S. sportsbook, and flexibility is a key part of the equation. In 2020, approximately 50 percent of sports betting revenue in New Jersey derived from parlay betting alone, and New Jersey routinely flirts with $1 billion in mobile totals every month of NFL season. Premium B2B sportsbook supplier Kambi wasted no time in the wake of repeal of the Professional and Amateur Sports Protection Act, opening a U.S. office to help service the stateside market. The company realized that any innovation that speeds play or enhances the betting menu finds an enthusiastic clientele. The latest enhancement in Kambi’s football product, known as Game Parlays, gives players an unmatched level of control over their sports betting experience. It empowers them to combine multiple main and player prop bets within the same game—and for the first time, across different games. The feature also allows Kambi’s partners to rebrand Game Parlays under a different name, tailoring the product to best fit their individual strategies. Previously, Kambi’s football offering allowed players to create their own bets within main markets such as over/under and spread in a single game or across multiple games. Game Parlays enables Kambi’s partners to offer their customers a market-leading number of betting options by expanding the multi-event functionality to include player props—such as touchdown scorer and rushing yards—as well as a wide range of derivative markets. What separates this level of “combinability” from other parlay products is the capability to fit seamlessly within the existing sportsbook, giving the bettor ultimate control and making NFL Sundays much more interesting, Kambi officials say. Other game parlay products in the market are stand-alones, which sit outside the normal sportsbook offering. This adds significant friction to the user experience and produces pain points in the sportsbook interface, which Kambi’s solution sidesteps, its analysts say. Kambi has a long track record of developing forward-looking products to meet the growing appetite for “odds on demand.” The launch of Game Parlays builds on the company’s Parlay Builder, launched in 2019. A later iteration saw Kambi become the first B2B supplier to enable players to

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combine multiple selections and in-event combinations across several sports and events into one bet. Kambi’s extensive development work and innovations give players increased flexibility by breaking down the barriers that exist in combining bets across events. The company says it helps operators obtain a higher margin for return and benefit from Kambi’s deep strength of product and expertise in both proprietary pricing and risk management. Kambi also made news late in the second quarter of 2021. That’s when it signed an agreement to provide its premium technology and services to a newly developed sports betting brand in Latin America, backed by an experienced private equity firm. The multi-year partnership will see Kambi support the launch of Olimpo.bet, an online sportsbook owned by NG Gaming, which is a recent addition to one of the leading corporate groups in Latin America. The Olimpo.bet brand aims to initially target Peru, due to the growing market there, and will further strengthen Kambi’s position in a region where it already has an established presence (in Colombia and Argentina). “This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market,” according to Kristian Nylén, CEO and co-founder. “The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we’re excited at the prospect of Olimpo.bet going live in time for the Copa América.” An NG Gaming spokesperson added, “We are delighted to partner with Kambi to launch our new disruptive brand. It quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent. Kambi’s flexible technology alongside its proven risk management and price differentiation capabilities will give Olimpo.bet a platform on which to outcompete the market.” Major market innovations like the expansion of sports wagering arrive perhaps once a generation. And the gaming world feels the electricity.


To be a leader in your field takes experience, expertise and a desire to go the whole nine yards. There are no shortcuts. Kambi’s passion and heritage in sports betting means we know what it takes to succeed, and we know what it takes to ensure you become the best sportsbook you can be. kambi.com Meet Kambi at G2E Visit www.kambi.com/g2e-1


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products

2021 PROGRESSIVE PRODUCTS by Frank Legato

Bonus Spin Xtreme AGS • Booth 1253

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onus Spin Xtreme, the award-winning new progressive side bet system from AGS, is designed to generate excitement, player engagement, and incremental revenue. With its groundbreaking proprietary technology, Bonus Spin Xtreme enables casino operators to link all table games on the casino floor to the same jackpot pool, requiring only one seed amount and providing faster-incrementing and larger jackpot awards. Bonus Spin Xtreme is also the perfect solution for community-style table games. Its unique wheel design allows for one unique progressive jackpot winner on community games such as roulette, baccarat, craps, sic bo, and poker cash games. Three jackpot levels, including AGS’ popular must-hit-by progressive, accelerate player engagement. Anticipation builds as the jackpot gets closer to hitting. When the wheels

spin, every participating player wins a prize, creating excitement among everyone at the game. Each table game features a unique community-based triggering event, which initiates the spin of three eye-catching concentric wheels. The inner wheel displays the community prize, which every participating player wins. The middle wheel selects the Hot Spot player position. If the Hot Spot player made the wager, their bet sensor lights up and blinks, activating the outer wheel spin. The outer wheel selects the Hot Spot prize, which includes the progressive awards. Bonus Spin Xtreme, a cutting-edge and progressive product available only from AGS, drives big-win excitement and community thrills in the table pit. For more information, visit playags.com.

Foundation Acres Manufacturing Company

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cres Manufacturing Company’s Foundation casino management system delivers instantaneous, realtime data from every player interaction on a casino floor. Real-time data that the operator owns and controls is something current casino management systems can’t even dream of. Foundation reports any SAS meter change in real time, giving casinos over 1,000 times more data than has ever been collected before. These metrics will reveal what really influences spend and loyalty decisions. Foundation can change the credit meter on any game through the AFT transaction function in the SAS protocol, permitting real-time bonusing. A real-time transaction engine called “The Blender” contains real-time events from every machine in the casino and can also process events from multiple external data sources. Specific events such as a football, baseball or basketball game, or the weather report, can trigger a bonus to a player in real time with the ability to the change the credit meter on any slot machine at any moment—bonusing players based on their real-time play and a real-time event. Foundation is the quickest and easiest path to cashless gaming for vir-

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tually any casino. Foundation enables players to intuitively fund slots and tables via their mobile devices. Casinos can easily interface non-gaming payment terminals, allowing a single-wallet solution across the entire operation. Layered with real-time data and bonusing capability, Foundation causes the mobile device to become an integral component of the player experience. Foundation enables a massive capability upgrade, allowing casinos to authorize any application, from any vendor, without the risk or inconvenience of losing existing functionality. Foundation is easy to install in about two minutes per game, and connects directly to the slot machine while able to reproduce SAS port access for the legacy system. This means all data still flows into the legacy system environment, which retains all abilities, including implementation of points, bonuses, etc. Foundation is designed to reinvigorate a gaming industry currently incapable of meeting modern consumer demands. For more information, visit acresmanufacturing.com.


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A-STAR Curve XL Ainsworth Gaming • Booth 1259

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he new size of Ainsworth has arrived. Ainsworth recently launched its new ASTAR Curve XL video slot cabinet. This premium cabinet takes Ainsworth’s game play to the next level with a 4K 55-inch floating infinity monitor, dynamic LED lighting and state-of-the-art LCD button deck. This gorgeous game package—complete with custom dynamic in-fill signage—debuted at the National Indian Gaming Association trade show in July. It will be front and center at Ainsworth’s Global Gaming Expo display in October. The A-STAR Curve XL features the largest screen in the company’s history, and a 27-inch LCD topper. It’s the perfect package for a series of high denom linked progressive titles Ainsworth has built specifically for the cabinet. Casino operators will appreciate the ease and simplicity of these premium cabinets. The hardware includes a front-facing lock and horizontal door for easy maintenance. Despite its large screen, the A-STAR Curve XL fits on a standard base at 26

inches wide and 27 inches deep. The cabinet will debut in fall 2021 in several key slot markets, including California, Nevada and Oklahoma. The hardware has been approved by a thirdparty testing facility. Additional markets will be added later in the year. The A-STAR Curve XL launches with a linked progressive game series called Take It or Leave It. This two-game family—Super Hot 7s Classic and Solid Gold 8s Classic—has been built to appeal to traditional slot players. Each title is a three-reel multi-denomination package. Ainsworth recommends setting up games as $1/$5/$10 in a nine-line configuration with bet multipliers of 1-3-5. Other variations are also available. Take It or Leave It is highlighted by a massive wheel, huge potential for wins, and a progressive jackpot that starts at $50,000 at the $1 denomination. Other games in the A-STAR Curve XL roadmap will also be showcased at G2E. For more information, visit agtslots.com.

ONE LINK Table Bonusing Aristocrat Gaming • Booth 1133

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hat if the fun and excitement of slot bonusing were available for table games? And what if it could be done in a cashless way? Aristocrat Gaming’s new Table Bonusing powered by ONE LINK has made those what-ifs a reality and created a new table experience with bonusing and cashless. Slot history has proven successful bonusing drives additional time on device, increasing revenue and casino profitability. Now Table Bonusing powered by ONE LINK brings that potential to tables by giving operators the ability to create site and/or multi-site specific bonuses, bringing increased excitement to table games. Table Bonusing powered by ONE LINK enables operators using Aristocrat’s Oasis 360 system to offer table game players the possibility of winning multi-level progressive jackpots. Operators can set the jackpots to hit by a certain value and can issue promotional play, points, comps or offers as a reward. A must-hit-by mystery bonus allows for multi-level progressive bonuses with a range of progressive value options. ONE LINK’s flexible configuration means operators can offer the bonus by game type and by pit. For example, operators could configure all tables to be in the bonus or only blackjack tables, just Pit 1, all blackjack tables in Pit 1, or any number of options.

Payouts to players can be in a range of forms, including voucher, VIVO ticket, cash, promotional credits, points, comps, or offers. ONE LINK can also manage overhead signage for proximity announcements and win celebrations across the property. Additionally, Aristocrat’s cashless wagering digital wallet technology allows a player to use a third-party funding source to draw down additional funds. This functionality allows guests to place cash on account at the cashier cage, then use their player loyalty card to instantly access those funds on the casino floor. The digital wallet eliminates the need to handle cash at slot machines or redeem tickets. Bonus payouts can be credited directly to the digital wallet. For more information, visit aristocratgaming.com.

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FUZE

• Promo Push—send push notifications to keep players informed and engaged within the game or on the website

Bragg Gaming • Booth 1616

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UZE is a sophisticated suite of player engagement tools for iGaming from Bragg Gaming. Designed and developed by Bragg’s wholly owned subsidiary, Oryx Gaming, FUZE helps enhance the player experience, boost online casino operator KPIs, and increase player lifetime value (LTV), all from a single platform. The FUZE player engagement suite includes: • Tournaments with real-time leaderboards—multiple types of targeted tournaments, offering a diverse array of entertainment and engagement features. Real-time leaderboards add a social dimension to regular online casino play with dynamic competition campaigns. • Quests—tailor-made player journeys keep players entertained while completing challenges and hunting for prizes • Mystery Jackpots—an innovative approach to progressive jackpots that adds excitement and provides additional winning possibilities • Achievements—personalized player engagement through gamification • Opt-In Tournaments—transparent and consent-minded approach to promotional competitions • Recommendation Engine—customized game suggestions based on the player’s interest patterns • Real-time CRM Campaign System—awards player persistence and loyalty in real-time with tailored promotions based on their actions • Free Rounds—promote or revive games by letting players get acquainted with them through an already-accomplished promotion tool

FUZE player engagement tools light up online casino promotion KPIs, with proven results during a case study promotion showing up to: • 306% increase in bets • 272% increase in game rounds • 239% increase in number of players Results after the case study promotion have shown even more impressive long-lasting effects: • 364% increase in bets • 288% increase in game rounds • 288% increase in number of players • Up to 3X higher traffic at game launch • Up to 10X more returning players Operators can create impactful promotions hassle-free with this quick, easy to understand, and highly adaptable tool set: • “Plug & Play”—runs instantly and automatically across platforms • Set up promotions that run in multiple games, with multiple game providers, and in multiple casinos simultaneously • Powerful behavioral analytics enable operators to monitor and adapt their promotions on the go • Works with Oryx Hub on any operator’s player account management (PAM) system For more information, visit oryxgaming.com.

Taxforms CasinoSoft

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asinoSoft’s Taxforms is an iOS-driven application that allows casino floor staff to capture and process patrons’ data, scan, upload photo IDs, do SDN/OFAC checks, obtain electronic signatures and produce a W-2G for jackpots on the spot. Once complete, the application can send a jackpot signal directly to a kiosk or smart safe for payment. Taxforms can also automatically calculate and deduct federal and/or state withholdings and if applicable, check for any required intercept payments, be it collections or back child support. CasinoSoft clients have been processing jackpots from start to finish in five minutes or less, driving revenue for customers by increasing time on device and minimizing down time. Staff can also pick up and process multiple jackpots, saving even more valuable time. Taxforms can also process and complete tax forms such as W-9s, W-8s,

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1099s and 1042s. It is designed to be user-friendly and easily accessible on a tablet. If for some reason, the tablet’s battery is dead or staff is in a weak WiFi connection spot, all documents and information can still be processed on the desktop version. Data is synced into a single database shared with CasinoSoft’s Title 31 platform, with real-time verification and instant communication across all departments. At year end, casino audit and compliance departments can aggregate 1099s and send out W-2Gs for patrons requesting them, and file with the federal government. It is a no-brainer to utilize CasinoSoft’s Taxforms along with Title 3, which the company calls an industry game-changer. For more information via a demo webinar, email hello@casinosoftusa.com.


PLAYERS CAN’T RESIST THE WILD FORCE The glow of a sign package, radiating out from the Reflection. Now available as a pod configuration, the Muso Limited cabinet shines with a streamlined footprint. Draw in players with the integrated LED lighting. They’ll stay for the feature-rich game play with persistent feature triggers.

Contact an Aruze Account Executive today SALES@ARUZE-GAMING.COM • +1 (702) 361-3166 • WWW.ARUZEGAMING.COM


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Starling Customer Data Platform Cendyn

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ach hotel has its own unique needs around customer data. A hotel uses various technologies for marketing, operations, revenue, sales and guest experience depending on its location, market segment, brand affiliation and target guest. These tools tend to create silos, restricting data flow, and making it difficult to build the modern experiences that today’s guests expect. As privacy and control over data become the norm, hotels that use the right tools to gather, manage and maximize their data will have a massive advantage, providing a better experience and building trust for every guest. That’s where a customer data platform (CDP) comes in: it wrangles complexity and unlocks value in data across an entire enterprise. But what exactly is a customer data platform? The best answer is in Starling, Cendyn’s next-generation customer data platform for hospitality. Starling unites, transforms, cleanses and enriches millions of data points from all a customer’s technology solutions, creating the ability to take control of your data and keep guests at the heart of what you do.

With third-party cookies going away, Starling CDP gives users the ability to take control of their first-party data, stay front of mind with guests and foster meaningful relationships with new guests. For the first time, a customer’s technology stack will align teams across sales, marketing and revenue so the operator can drive the metrics that matter. Starling eliminates the need for customized data solutions or APIs that require specialization, capital and time. You’ll be able to move faster, adapting to changing customer behavior and emerging technologies quickly without massive capital outlays. Users can gain a deep understanding of who their customers are and their interests with comprehensive, actionable profiles that update in real time with data from all customer touchpoints and tech systems that can instantly be activated across channels. This single-view profile can be used to deliver timely, personalized experiences throughout the guest journey, drive revenue and give a complete view of each guest. By bringing this data together from various sources, Starling offers a single database that allows for easy access no matter the technology solutions you’re working with. For more information, visit cendyn.com.

Flex Fusion Everi Holdings • Booth 1150

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lex Fusion takes Everi’s high-performing portrait Empire Flex cabinet and delivers a fully featured banked product that will draw players in from across the floor with its stunning 4K game content, incredible lighting features, and fully synchronous gaming, lighting and audio elements. Similar to Everi’s successful Empire Arena banked product, Flex Fusion is available in multiple configurations for flexibility in placement and can be deployed with integrated panels for safe social distancing. Merchandising includes extended lighting, wedges, and curved LED signage uniquely designed to attract players. An LED circular overhead sign is available for six-pod configurations and dual- and single-facing curved signs for in-line configurations. Flex Fusion offers a fully immersive entertainment experience as the system seamlessly synchronizes key game play events, lighting and audio across the entire bank from the digital signage to the toppers down to the electronic gaming machines. Everi is now taking this innovation first introduced on Empire Arena with its industry-topping launch theme 18

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Discovery Channel’s Shark Week, followed by the award-winning series The Vault, to Flex Fusion. This sensory experience will be on full display at G2E with Cashnado Flash Fire and Cashnado Super Strike. One of the most innovative elements of Cashnado on Flex Fusion that leverages this technology is the exclusive, frequently occurring Cash Grab bonus which triggers during Cashnado Alert, a bank-wide community event that immediately delivers excitement. Players touch dollar bills flying across the screen for credits or a shot at progressives. The bonus creates a sense of competition and community-style play that other banked products do not deliver. Flex Fusion, coupled with its launch theme Fortune Garden, has performed well in the field since its first deployment in early 2021. It’s worth noting Empire Flex has been the topranked portrait cabinet in nine of the last 12 Eilers & Krejcik Cabinet Performance Reports. For more information, visit everi.com.


CREATING THE SAFEST SEAT ON YOUR GAMING FLOOR TM IS NOT ONLY POSSIBLE...

IT’S HERE. SAFEBETTM blends cutting edge science with an enhanced, premium gaming experience. Its unique BREATHING ZONETM technology delivers the highest level of personalized air quality and viral control, giving your guest an added layer of protection and peace of mind.

safebetslots.com

For product inquiries or to schedule an exclusive product preview contact Jason Cohen Executive Vice President, KGM Gaming, jcohen@kgmgaming.com Patent-Pending SAFEBETTM Design by HBG Design / Manufactured and Distributed by KGM Gaming


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2021 PROGRESSIVE PRODUCTS

Echelon Collection Ex-Cell Kaiser

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x-Cell Kaiser’s Echelon Collection of trash receptacles brings decades of industry experience together with a refreshing, unique design that can accommodate virtually any public space environment. The Echelon Collection provides an entire family of products that can be used across all areas of any facility, with capacities ranging from 32 gallons to 75 gallons. Featuring stainless steel construction accented by black trim and silkscreened aluminum graphic plates, Echelon units enable casinos to maintain the integrity of their décor facility-wide. When the first Echelon units were introduced in 2015, they were so well received by the marketplace Ex-Cell Kaiser decided to expand the product line. After the Slim version was introduced to provide a smaller capacity option, the Half Hex (HHX) was introduced as an alternative to the traditional “half-round” design. For decades, Ex-Cell’s customers utilized the half round design for a receptacle that was flush to walls, unobtrusive and visually appealing. The

HHX model takes these principals and combines them with a clean, contemporary design. Designed in collaboration with professional industrial designers, the Echelon Half Hex adds visual interest to a space with its angular and sleek design. The patented design is available in one- and two-stream configurations (32 gallon capacity), and features a stainless steel body with black anodized aluminum trim. A locking side door provides full, secure access to the liners within the unit for quick and easy serviceability. An ash cup is available, as an option, to serve the casino market. “One of the dictionary definitions of an Echelon is ‘a level of worthiness, achievement, or reputation.’ This is the very embodiment of our Echelon and Ex-Cell Kaiser itself,” says Anna Cosentino, vice president of sales and marketing at Ex-Cell Kaiser. “Ex-Cell has become synonymous with quality, and the Echelon Collection is no exception. We are providing the marketplace with a comprehensive family of products that will serve the varying needs across any facility while maintaining design integrity.” For more information, visit ex-cell.com.

VertX Grand Cabinet Gaming Arts • Booth 4449

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aming Arts is displaying its new VertX Grand cabinet at G2E 2021. The sleek and featurerich VertX Grand creates a new dimension in cabinet design that is built to stand out on any casino floor. Its components have been carefully selected to maximize the gaming experience by balancing functionality, precision and entertainment. This includes the VertX Grand’s ultra-bright 4K 49-inch portrait display, theater-quality sound, a large ultra-bright LCD button deck, programmable LED play buttons and LED side lights that illuminate spectacular eye-catching bonuses and attract sequences. These along with many other strong features will make a stunning presentation on casino floors everywhere. Beyond the VertX Grand’s visual design and technical features, an all-new exclusive game library makes its debut. This library of new games includes

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11 new innovative themes designed to delight players everywhere. Leading off these exclusive games will be the Let’s Spin series, including Let’s Spin and Let’s Spin Vegas. The Let’s Spin series is comprised of fast-paced innovative new games that will bring out the true gambler in any player. Players are in for thrilling rides coupled with exceptional entertainment and exciting wheel animations. These exclusive VertX Grand games feature four levels of multipliers that are sure to delight players as their winnings grow, spin by spin. Additionally, Let’s Spin games also provide a four-level progressive to further enhance the player experience along with many other innovative features. For more information, visit gamingarts.com.


SPORTS

BETTING AND

CASINO

GAMES

SPORTS BETTING

LIVE STREAMING

SLOTS

VIDEO POKER

NOW YOUR CUSTOMERS DON’T HAVE TO CHOOSE Play, Bet, and Watch – All at the Same Time

• All inclusive, personalized multigame experience

Introducing the enhanced CrystalBetting™ Terminal with IGT's Game King® X video content that allows players to place sports bets, watch live events, play slots, video poker, and more!*

• Full sports betting menu with in-play wagering • Simple, intuitive interface • Configurable layouts for optimal viewing

Experience the CrystalBetting Terminal's new multigame feature at G2E, October 5-7, 2021. Booth #3659 www.IGT.com/PlaySports *Where supported. © 2021 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs.

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Custom Seating Gary Platt Manufacturing • Booth 2820

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GAN Sports GAN • Booth 2808

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AN’s proprietary sports betting platform GAN Sports creates a seamless plug-and-play experience for the company’s partners to launch their sportsbooks. Whether retail on-property, online, or both, GAN has the experience to successfully stand up the sports betting platform and configure the customer’s product, odds, lines and marketing activities to enable achievement of strategic and commercial goals. The platform allows GAN’s partners to select if they’d like to manage risk on some or all sports, or enable a team of over 60 traders to do so on their behalf. Equally important, GAN Sports allows for localized pricing, giving partners’ trading team or the GAN team the ability to manage risk at the property level. What this means is that each property can control its pricing parameters down to the event level. As the patent owner and market leader in this space, GAN provides partners a day-one fully integrated player account management solution, along with loyalty integration at both the retail and mobile/online levels. Fully scalable to meet each property’s unique needs, GAN’s kiosk-first approach allows its partners to launch and operate a sportsbook on-site without the need for additional staff. GAN’s highly configurable platform allows the company and its partners to make on-the-fly changes to provide product differentiation and meet constantly changing player, market, and regulatory demands. GAN is not limited by the restraints of legacy systems that often inhibit the ambitions of brands when utilizing other sports betting suppliers. GAN Sports’ primary goal is to provide the absolute best-in-class B2B sports betting product in the U.S. and Canada. GAN’s U.S.-based team is constantly looking for ways to differentiate and innovate; this starts with its partners and their players. For more information, visit gan.com.

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rogressive in every way is Gary Platt’s collection for Resorts World Las Vegas, a new assemblage of hand-crafted seating solutions designed in celebration of the world’s newest casino resort. The Gary Platt design and engineering teams worked closely with the Resorts World Las Vegas teams to create a unique collection—one where Gary Platt’s legendary, unsurpassed comfort meets ingenious designs with inspired innovations, revolutionary ergonomics, and details for the modern consumer. Now the modern pieces in the collection are available for casinos everywhere, and each model is completely customizable to reflect each individual property’s unique brand. The Aurora model features a player-adjustable pedestal base, round footrest, rear seat vent, and a quick-change seat. Aurora’s deliberately modest arms gently surround players, and the chair back is covered in custom-designed upholstery. Created for high-limit players, the Dakota model’s quality delivers an unsurpassed gaming experience with a player-adjustable pedestal base, Gary Platt’s signature Epic footrest, and a quick-change seat. Traditional table games meet Gary Platt’s inventive design in the Ezra model. Available with either an extended arm or a shorter arm, the Ezra is also available in various heights, all with round tapered legs made from authentic wood, gold stretchers and sabots, and a quick-change seat. Gary Platt’s Sportsbook Club model keeps players sitting and cheering longer, and modern amenities like USB ports and electrical outlets give customers the technology difference they expect. Designed especially for baccarat players, the revolutionary Zephyr chair features subtle ergonomics that comfortably position the player to lean forward, enhancing the way these players enjoy the game they love. For more information, visit garyplatt.com.


Make your move This is one you’ll have to see to believe G2E BOOTH 4047

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2021 PROGRESSIVE PRODUCTS

SafeBet Slot Pod System HBG Design • Booth 3807

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VIP Mobility Global Payments Gaming Solutions • Booth 4411

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ash is no longer king. Consumers often choose to not only go cashless in their daily lives, but they are seeking the ease of electronic transactions in their gaming experience as well. That cashless desire presents challenges for many casino operators since cash remains a key component on gaming floors across the country—despite cash being inconvenient, expensive, and insecure for their operations and customers. Global Payments Gaming Solutions has solved the cashless conundrum. Global Payments Gaming Solutions’ VIP Mobility, an industry-leading payments platform for gaming organizations, enables true cashless casino gaming, while providing an easier, more efficient way to fund play. VIP Mobility eliminates the inflexibility that challenged casino operators and replaces it with the opportunity to reduce costs while facilitating a seamless player experience from funding through cash-out. VIP Mobility enables casinos to deliver the VIP experience by allowing guests to create digital TITO tickets on their mobile device by scanning an existing voucher or using their VIP Preferred e-check account. Gamers can then pair their mobile device to any slot or table game by scanning a QR code. Patrons can reload from their phone and retrieve funds once they are finished playing. VIP Mobility is not only a benefit to casinos in helping them improve the patron’s experience, but it is a seamless integration, operating within the casino’s existing technology structure. VIP Mobility also drives a more cost-effective, secure payment method within gaming floors, enabling the end users to enjoy the freedom of digital ticketing and uninterrupted cashless play. For more information, visit globalpayments.com.

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ust as casinos across the country rebounded from the Covid-19 pandemic, the delta variant has begun to steal the spotlight. SafeBet is a critical solution enabling a casino’s post-pandemic recovery to continue escalating. Now, more than ever, providing customers with “the safest seat on the gaming floor” through the SafeBet slot pod system is vital to your bottom line. SafeBet is designed to give casino operators the ability to emphasize health, safety and comfort of guests while protecting their highest revenue-generating assets from Covid variants, today and into the future. SafeBet features the only personalized ventilation system available in the gaming industry that supplies disinfected, pathogen-free air directly to the breathing area of customers during slot play. Engineered to solve human health and safety challenges, the SafeBet slot pod also provides enhanced aesthetics that improve the casino customer experience, while maximizing space on the gaming floor. The patent-pending system is designed by noted casino and hospitality design firm HBG Design and manufactured in the United States by KGM Gaming. Working with KGM Gaming and a diverse team of engineers and manufacturers, HBG Design’s team developed an integrated, patent-pending UVC Breathing Zone feature, which is a custom-designed, self-contained and fully shielded UVC filtration system. SafeBet’s UVC Breathing Zone technology is proven over 99 percent effective in neutralizing coronavirus and other pathogens. Testing confirms that the presence of coronavirus was reduced by 99.99 percent per air pass in the SafeBet pod. Multiple configurations including three- and four-game pods as well as backto-back and wall footprints make the SafeBet product a convenient, ready-to-install option that is a clear differentiator in the marketplace. SafeBet can be manufactured in any configuration. The high visibility of SafeBet draws attention to a casino’s commitment to health-conscious technology and provides a superior guest experience. For more information, visit safebetslots.com.


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Prism VXP Incredible Technologies • Booth 4047

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Resort Wallet with IGTPay IGT • Booth 3659

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hen it comes to the cashless gaming revolution, IGT has established itself as a leader in the space through its high-performing and user-friendly Resort Wallet and IGTPay modules for the IGT Advantage casino management system (CMS). The technology pleases players seeking additional convenience and safety, while operators embrace it for improving efficiencies, increasing casino liquidity, and helping them deliver unrivaled, future-forward gaming experiences. Available to all IGT Advantage users, Resort Wallet is a highly versatile cashless payments module that can be deployed in several ways to meet the specific needs and demands of any gaming venue. Additionally, Resort Wallet can be coupled with IGTPay to deliver the industry’s only fully integrated turnkey solution. Resort Wallet deployment methods include: “Carded” cashless using a casino-branded loyalty card: Players load cash into a secure digital wallet from either the casino cash desk or any slot machine, and access those funds from any slot machine or table game using the card. “Cardless” cashless using a digital wallet via a mobile device: When players use IGT’s Resort Wallet feature with any Cardless Connect-enabled gaming machine, their smartphone is transformed into a secure digital wallet. They simply tap their phones to card in, then easily and quickly transfer funds between slot machines and table games on-site, as well as between a casino’s sister properties. Funds in the digital wallet can be redeemed for cash or securely maintained in the wallet for the next play session or property visit. Cashless with an external funding gateway takes the contactless, mobile experience to the next level by combining Resort Wallet with IGTPay, IGT’s proven payment gateway technology, and the services and support of its Payments team. This enables players to securely access funds directly from external sources such as bank accounts, credit and/or debit cards and e-wallets. IGTPay is backed by a range of financial services supported by an experienced IGT Payments team that can manage all external funding functions including contracting with payment services providers, funds management, fraud/risk management, and player support. For more information, visit igt.com/cashless.

ncredible Technologies (IT) is ushering in the next generation of Incredible innovation with the launch of its new platform and core cabinet, Prism VXP. Prism VXP redefines the expectations of core gaming because the technology and design utilized, both inside and out, are undeniably premium. Prism VXP integrates three displays into the game. Primary game play takes place on a 27-inch 4K display, featuring edge-to-edge graphics at eye level for maximum comfort. Just below sits the giant 18-inch PrismDeck, which extends game play beyond the main display, right to the players’ fingertips, and showcases a wide variety of bets and denominations. The 55-inch 4K VXP display is located behind the primary screen, providing a stunning and interactive backdrop—with a show-stopping twist. VXP stands for “vertical expansion.” In an unprecedented move, the VXP display utilizes a commercial-grade motor to physically expand upward, extending game play over 13 inches. As the first core cabinet in the industry to utilize physical movement integrated with game play, Prism VXP could stand alone on this element. But IT remains “all about the game,” and as with all its core products, Prism VXP will launch with multiple proven game families and a commitment to theme development, ensuring a robust catalog for years to come. Prism VXP features an integrated game stand and can be paired with the new PrismFlex Edge. The PrismFlex Edge features a slim 4K video display and an integrated curved pedestal to create space between games in a dynamic fashion. The PrismFlex Edges also utilize new PrismFlex Technology, providing 105 degrees of movement and allowing for a near-infinite number of bank configurations. For more information, visit itsgames.com.

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ICB ASAP JCM Global • Booth 4039

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CM Global’s new ICB ASAP is the biggest technological advancement to come to the count room since JCM first introduced its ICB Intelligent Cash Box system more than a decade ago. ICB ASAP is an acronym for Intelligent Cash Box with Automated Secure Asset Processing. It automates the count room, enhances productivity, reduces human contact, boosts security, improves throughput, and increases reliability. ICB ASAP is a network of four industrial-grade robots and industrystandard automation equipment that operates in one secure automation unit that meets all robotic safety requirements. The robotic technology manages the unlocking, opening, bank note/TITO ticket removal, closing, and locking of all cash boxes. This allows your existing count team to multitask and increase the number of items processed per hour and to increase the overall efficiency of the count process and reduce the total processing hours. ICB ASAP makes it easy for security to monitor the bank note/TITO ticket removal process via a real-time or archived video feed while tracking the time and date stamps of when each asset is processed. It can accommodate jurisdictions with two locks and different types of keys, and the cash box key is secured to the first robot during operation and returned to an

operator at the end of the shift to be accounted for and secured. ICB ASAP accommodates JCM’s UBA and iVIZION cash boxes and processes up to 240 cash boxes per hour. This means ICB ASAP processes up to 4,000 bank notes/TITO tickets per minute, almost twice as fast as the highest-speed count/sort machines, meaning count/sort processes can be accomplished significantly faster. Conveyor preloading ability means there is never down time during the normal count process. For more information, visit jcmglobal.com.

Game Parlays Kambi • Booth 2230

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nabling bettors to control and drive their own sports betting experiences has become a growing trend in the U.S. sportsbook market. Combinability in particular is an increasingly integral part of the customer experience, with approximately 50 percent of sports betting revenue in New Jersey last year derived from parlay betting alone. The latest enhancement to Kambi’s football product, known as Game Parlays, gives players an unmatched level of control over their sports betting experience, empowering them to combine multiple main and player prop bets within the same game or, for the first time, across different games. The feature also allows Kambi’s partners to rebrand “Game Parlays” under a different name, tailoring the product to best fit their individual strategies. Previously, Kambi’s football offering allowed players to create their own bets within main markets such as over/under and spread in a single

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game or across multiple games. Game Parlays now enables Kambi’s partners to offer their customers a market-leading number of betting options by expanding the multi-event functionality to include player props, such as touchdown scorer and rushing yards, as well as a wide range of derivative markets. What separates this level of combinability from other parlay products is the capability to fit seamlessly within the existing sportsbook, giving the sports bettor ultimate control and making NFL Sundays much more interesting. This is one of the main limitations of other game parlay products in the market, which are very much stand-alone products that sit outside of the normal sportsbook offering, adding significant friction to the user experience and producing pain points in the sportsbook interface which Kambi’s solution sidesteps. For more information, visit kambi.com.


7370 Dean Martin Drive, Suite 407 Las Vegas, NV 89139 info@bluberi.com


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Synkros Money Klip Konami Gaming, Inc. • Booth 1256

M

oney Klip makes cashless transactions convenient and fast, so players enjoy more fun and less friction when visiting their favorite casino. First launched to market eight years ago, Konami Gaming, Inc.’s Money Klip continues to add leading features, including cashless table games wagering and TITO redemption support for table games. Konami’s award-winning “Synkros is the only casino management system with a built-in cashless solution, making transactions highly robust and rapidly reflected for guests and administrators,” says a company official. With Money Klip, players simply load funds to their loyalty account at the cage or TITO kiosk, for easy, fast and secure digital transactions directly at the gaming machine. They can even spend their digital funds at non-gaming outlets like property restaurants and bars through interfaced point-of-sale systems. These cashless features provide players a seamless way to play, without handling physical cash. Konami’s latest Money Klip enhancements extend cashless features to casino table games. Carded players can perform a buy-in or a walk-with at table games using their cashless wagering player loyalty account, thus keeping chips at the table. With Synkros Money Klip, players also can take their TITO ticket from the slot machine directly over to play at the tables, without redeeming the voucher for cash. And Synkros supports issuance of table games TITO, which helps casinos improve outstanding chip liability and reporting accuracy. Money Klip has also expanded to Konami’s award-winning SynkConnect

player mobile app. Beyond traditional player loyalty cards, Konami’s SynkConnect enables players to view the funds they have in their Money Klip cashless wagering account via their cellphone. Moreover, they can pair the SynkConnect mobile application to the EGM either with NFC or by scanning a code on the player tracking display. This enables them to “card in” with their mobile application and download any of the cashless wagering funds directly to the slot machine via the mobile application, as a contactless option. Money Klip is actively in use across multiple commercial and tribal jurisdictions. Konami’s cashless technology has demonstrated success in the field and continues to empower players and properties with better options and outcomes. For more information, visit konamigaming.com.

Anomalies 3.0 ReelMetrics

S

ince 2015, the ReelMetrics platform has leveraged the world’s largest collection of slot design, configuration and performance data to help operators super-charge their slot floors. Central to this is Anomalies—an AI-fueled recommendation app focused on the critical topic of config optimization. The concept is simple and elegant: ReelMetrics algorithms scan inventory for games that are underperforming their pan-industrial averages. They then compare casino configs (RTPs, line counts, denoms, locations, and more) to those proven to produce the highest revenue yields industrially. From there, config differences are grouped and highlighted within a user-friendly UI, complete with weighted forecasts of the revenue improvements you’re likely to capture post-modification. Since the application’s debut, Anomalies—currently in its third generation—has remained the platform’s most popular. According to ReelMetrics,

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this stems from two things—functional simplicity and financial impact. “As opposed to cabinet replacements or game conversions, config tweaks are a breeze to implement and don’t require incremental capital or operational expenditures,” explains Don Retzlaff, who heads customer success management at ReelMetrics. “It’s by no means unusual to see the revenue gains from a single reconfigured asset exceed an operation’s total annual subscription fees for ReelMetrics. It’s no-nonsense functionality that delivers no-nonsense returns. Slot teams love it.” Anomalies 3.0 (along with the balance of the ReelMetrics platform) will be featured in private demos at this year’s G2E Las Vegas. To request an appointment, contact ReelMetrics at sales@reelmetrics.com.


THE WORLD KEEPS CHANGING But one thing remains the same: Rymax is still the leader in player loyalty. • More than 17,000 trending rewards • Interactive events and experiences • Seamless execution & fulfillment

VISIT RYMAX AT THE

2021 G2E SHOW

BOOTH #3623 BRANDS THAT MOTIVATE. REWARDS THAT INSPIRE. 866.RYMAX.11 • www.rymaxinc.com

Copyright © 2021 Rymax. All rights reserved.


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products

2021 PROGRESSIVE PRODUCTS

Play+ Cashless Solution Sightline Payments, LLC • Booth 4353

C

onsumers expect cashless payments, as mobile wallet transactions have overtaken cash payments in retail. Sightline’s Play+ solution provides players the ease of cashless payment options while creating a more efficient payment ecosystem for gaming operators. Play+ works with financial institutions so that gaming operators can provide access to FDIC-insured accounts for patrons to fund their fun. Here’s how it works:

Unified Wallet Scientific Games Corporation • Booth 1116

P

layers can experience a cardless and cashless gaming experience with Unified Wallet, which gives players the power to instantly access funds to play slots and tables through the use of a mobile app. Unified Wallet offers simple fund transfers in and out of the game, as well as loyalty club registration and access, delivering the technology casino players are demanding, while increasing player engagement and loyalty. This easy-to-use payment system offers a frictionless player experience and enables operators to run their business more efficiently. Unified Wallet eliminates lines at ATMs to withdraw cash, and the kiosk or cage to redeem tickets. Using a mobile-first approach with players and resort operations, Unified Wallet reduces the cost of bill validator and ticket printer maintenance, tickets and redemption kiosks, and provides players with seamless access to transactions throughout the casino, including games, retail, restaurants and more. Scientific Games has integrated third-party processing funding to enhance security and allow players to spend less time at a cage or redemption kiosk and more time playing on the EGM. Players who download the Unified Wallet app on their mobile device can create a mobile wallet account, which they can fund using a variety of payment methods, including personal debit or credit cards. Players have instant access to their mobile wallet, allowing them to easily move funds by pairing their mobile device with an EGM equipped with a Scientific Games iVIEW 4 card reader. In addition to providing a convenient way to fund a gaming machine, the Unified Wallet application means players no longer need to worry about remembering to bring their player card to the casino. By using their mobile device and pairing it with an EGM, their funds and rewards will be instantly tracked. Unified Wallet also enhances the point accrual and promotion experience, giving players more ways to redeem their rewards at the EGM and better visibility into the rewards they’ve earned. For more information, visit scientificgames.com.

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1. Patrons access Play+ from a mobile app or website—no need for a separate app. 2. The Play+ account is created in real time using a simple, mobilefriendly interface. 3. A secure Play+ interface allows patrons to securely add funds using bank account, credit card, PayPal, and more. 4. Patrons can access funds directly at the slot or table game to play. 5. When it’s time to cash out winnings, funds are available instantly on Play+ and ready for a different game, for dinner, or to go home without the need to stop for cash on the way out the door.

Offering Play+ at your casino provides many advantages for both you and your patrons. • Play+ enables casinos to offer cashless wagering and digital payment options across the entire integrated resort—not just on the casino floor. • Play+ enables customers to instantly have access to winnings. • Funds in the Play+ account may be accessed for purchases, both online and in-person—anywhere Discover or MasterCard is accepted, and at ATMs worldwide. • Play+ helps casinos to better understand consumer behavior beyond gaming because it is tied to patrons’ casino loyalty cards. • Play+ provides new responsible gaming tools for both patrons and operators to monitor and limit transactions at the funding source. Play+ is powered by Sightline Payments LLC, the U.S. sports betting and casino gaming market’s leading digital payments provider and mobile app developer. With more than 1.5 million accounts and 70-plus partners across the sports betting, lottery, racing, and online and brick-and-mortar casino markets, Sightline is uniquely positioned to transform the traditional gaming landscape. For more information, visit sightlinepayments.com.


Put a little magic in your game!

• Linked Multi-level Progressive • Multiple Thunder Cash™ Themes – Unique Bonus Features • Available in Multiple Cabinet Styles*

Visit us at

G2E

* Shown on the PANTHERA ™ CURVE 1.43

Booth #1259

NOVOMATIC AMERICA SALES LLC Phone: +1 224 802 2974 sales@novomaticamericas.com www.novomaticamericas.com

Novomatic Americas encourages players to gamble responsibly. For problem gambling information and assistance, contact The National Council on Problem Gambling 24-hour confidential hotline via phone: 1-800-522-4700 or email: www.ncpgambling.org.


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products

2021 PROGRESSIVE PRODUCTS

KioskTrac Mobile Table Trac • Booth 1636

T

able Trac Inc. announced the release of KioskTrac Mobile, a one-of-akind, fully customized mobile rewards application that leverages the convenience of the player rewards kiosk with the power of touchless transactions on the player’s smartphone. KioskTrac Mobile utilizes Table Trac’s patented digital currency transfer solution to bring full cashless functionality throughout the property. Promotional and cash credits move seamlessly from the player’s account to slot machines, table games, restaurants, and any other point of sale using the digital player card. KioskTrac Mobile is seamlessly integrated with the CasinoTrac Reflexive Rewards offers and KioskTrac promotions, delivering a rich player experience that is consistent across all the player touchpoints. Players may view their direct mail offers and upcoming promotions and events happening at the casino, saving on expensive monthly mailers. Customers can play promotional games or claim offers without ever having to leave their favorite slot machine. Promotional and cash credits are securely transferred to slot machines with the swipe of a finger. For more information, visit casinotrac.com.

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Epic Edge TransAct Technologies • Booth 2423

T

he Epic Edge is the only ticket-in/ticket-out printer on the market with a 300 dpi resolution. How does this benefit you as a casino operator? The math explains it all. All other ticket printers provide a 203 dpi, which equals 41,209 dots of information per square inch. The Epic Edge provides 90,000 dots of information per square inch. This unmatched print resolution not only provides stunning graphics and eye-catching tickets but also allows bill validators to read tickets more readily and reliably. By printing high-quality razor-sharp barcodes, the Edge increases ticket acceptance rates and optimizes casino performance as it enables slot and table operations to run at peak efficiency. This feature works well in conjunction with TransAct’s Epicentral promotional bonusing software system. The high-quality resolution makes cleaner coupons that allow casinos to customize graphics and text more easily. In turn, they can output an unlimited amount of promotional coupons that keep players coming back. The Epic Edge is aptly designed with both USB and serial interfaces that are built into one single board. Having dual interfaces means that there is no need to buy USB-only or serial-only printers. This ensures casino operators reduce costs by only inventorying a single printer, for any game. With less inventory, slot technicians do not have to buy extra spares or spend unnecessary time on logistics. Designed with the latest technology, the printer’s firmware is updated via a full-speed USB 2.0 connection or directly via a micro SD card, making the process faster and easier than ever. The Epic Edge also comes with Quick Disconnect Technology, allowing it to be easily removed and installed in the slot machine without powering down the game or fumbling around the back of the cabinet to find cables. For more information, visit transact-tech.com.


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CasinoEdge Powered by Sage Intacct Wipfli

C Online AML Training Vector Solutions • Booth 1535

A

ll casinos have a duty to maintain compliance with the Title 31 regulations as it is required by FinCEN and the IRS. This commitment starts with prioritizing compliance among the property’s objectives, policies and procedures, and should be implemented through employee training, AML program monitoring and enforcement. AML training programs are not a “one size fits all.” Building a strong and robust training program should consider the size of the property, the roles and responsibilities of each employee and the method of communication for the required training. The assigned training courses should be completed on a recurring basis to ensure employees are understanding compliance fundamentals and any changes to the gaming laws and regulations to maintain compliance on property. Self-reporting demonstrates to FinCEN that the property is committed to building a culture of compliance as reporting of completed training is required for all employees. Manual reporting can take a multi-person team to keep track and depends on the coordination and cooperation between various departments within the property. Vector Solutions for Casinos has an online solution. Since the gaming industry is unique and requires very specific course content, Vector designed its training to range from required compliance content to professional roadmaps for front-line to executive team members. Vector’s course catalog includes a Title 31 Suite for employee training. The Title 31 Suite training courses are regularly updated to comply with federal training requirements. Vector Solutions’ learning management system, Vector LMS, is the most user-friendly platform on the market, and allows for automated course completion tracking. Vector serves over 300 casinos nationwide, including operators such as Boyd Gaming, Jack Entertainment, Choctaw Nation Casinos, Twin River Holdings, Four Winds, Poarch Creek Indians, Desert Diamond, Spokane Casino, Delaware North and Foxwoods Resort Casino. For more information, visit vectorsolutions.com.

asinos can benefit from cloud-based CasinoEdge accounting software and its wide range of features, including these top seven: 1) real-time data; 2) mobile capabilities; 3) electronic procurement; 4) segmented chart of accounts; 5) streamlined revenue audit; 6) digital document storage and exchange; and, 7) multi-entity management. CasinoEdge Powered by Sage Intacct empowers casino leaders with decision-making through real-time financial data and reporting. Casino leaders are tasked with making the critical strategic decisions that ensure the longevity of their business. CasinoEdge is specifically designed to meet the needs of casinos. It’s a cloud-based accounting and business management software that can not only scale and grow along with the operator but also deliver data and insights in an intuitive, digestible format. Plus, it’s built in the cloud, with automatic updates. No hardware upgrades required. With CasinoEdge, operators gain: • Automated daily posting and real-time flash reporting • Mobile approvals • Multi-entity consolidated and audit-ready financials • Digital document storage • Role-based controls that help prevent fraud • A drastically reduced month-end close time By leveraging a casino-specific accounting solution, plus the power of a partner with vast industry experience, you can best position your casino for a high return on investment (ROI). In fact, many clients have achieved ROIs of well over 200 percent from implementing CasinoEdge, with a projected total cost ownership of 63 percent less than their previous solutions. For more information, visit wipfli.com.

2021 PROGRESSIVE PRODUCTS PREVIEW P3

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2021 G2E

Welcome Back! G2E returns to the Venetian Convention & Expo Center for long-awaited 2021 show

T

here is nothing like G2E in the casino industry. When upwards of 20,000 people come to the gaming capital of Las Vegas to meet and mingle, it’s a special feeling, almost a family affair. And this year, following the cancellation of the live show in 2020, it will mean much more to the attendees and exhibitors than just a simple trade show. It will be a reminder of the resilience of our industry, a celebration of the innovation, and a showplace for new technology, ideas and solutions. So here’s what we know now, but visit the G2E website— globalgamingexpo.com—to learn about keynote presentations, seminar speakers, special events and more.

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Introducing

Peak65™

Sports Betting

Introducing

DiamondRS™

Made Easy

Multi-Level Progressives

Resort Wallet™

For-Sale

Lease

SEE WHAT’S NEW  CONNECT

Booth #3659

#IGTxG2E21

@IGT-Gaming

@IGT

@IGTJackpots

@IGTgamingNA

©2021 IGT. The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors. IGT is committed to responsible gaming and encourages positive and informed play. All Rights Reserved. ©2021 Califon Productions, Inc. All Rights Reserved.


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2021 G2E AGA

Let’s Get It Started G2E is back with hope and health at the forefront Dear G2E attendees,

W

elcome back to Global Gaming Expo (G2E) 2021! I’m thrilled to reconvene the gaming community this year in Las Vegas. It goes without saying that the past two years have been the hardest our industry has ever experienced. Through resilience and responsible leadership, our recovery is well under way, making this G2E even more special. The American Gaming Association (AGA) is proud to host G2E, with our partners at RX (Reed Exhibitions) and the Association of Gaming Equipment Manufacturers (AGEM). I know health and safety are top of mind for everyone. Our teams have worked diligently to prioritize your safety while creating a platform for effectively conducting business and connecting with colleagues. We appreciate your partnership in following the guidelines and creating a safe event. The spirit of G2E 2021 is collaborative, innovative and optimistic. This week, you can get a first look at the newest technology, explore opportunities for growing your business, and work through solutions to your toughest challenges. We’ve planned educational content that will ask thoughtful questions and help you position your business for success as gaming continues its post-pandemic recovery. Together, we’ll look back on how far gaming has come, before setting our sights on everything the future has in store. You can count on leaving Las Vegas with new connections that contribute to your career growth, insights on ways to fulfill your organization’s needs, and a fresh perspective on what it means to persevere through even the darkest of times. Our industry is resilient, and I look forward to celebrating this recovery with you. Be sure to stop by the AGA area near registration to learn more about our priorities and how to stay connected. We hope you have a productive and fun week. Don’t forget to use the hashtag #G2E2021 to stay connected online. Sincerely,

Bill Miller

“Our teams have worked diligently to prioritize your safety while creating a platform for effectively conducting business and connecting with colleagues. We appreciate your partnership in following the guidelines and creating a safe event.”

WELCOME

President and CEO American Gaming Association

36

Bill Miller, President and CEO, American Gaming Association

P3 PROGRESSIVE PRODUCTS PREVIEW 2021


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CONFERENCE PROGRAM

October 4–7, 2021 Venetian Convention & Expo Center Las Vegas, NV

*As of August 18, 2021. Schedule subject to change. For a current, up-to-date conference schedule, including speakers and locations, download the G2E app.

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MADE M ADE IN THE


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WORKING TOGETHER TO FIND SOLUTIONS Introducing G2E Connects, the perfect kickoff to your G2E 2021 experience. This opening session on Monday, October 4 at 3:00 PM – 4:30 PM PDT will harness the power of crowdsourcing to hear directly from you and provide an interactive space to solve your most pressing problems through facilitated group discussions. Take advantage of this unique opportunity to reconnect and build high-value relationships with your colleagues both during the session and at the welcome networking reception to follow. Group discussions will focus on: Adapting to Customers’ Changing Needs, What’s Next in Gaming, The Future of the Workforce, and Building Your Career Through Mentorship. *G2E Connects is open to all G2E badge holders.

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All Net Resort and Arena, LAS VEGAS, NEVADA

Angel of the Winds Casino Resort, ARLINGTON, WASHINGTON

A Return to Play Architecture DENVER

LAS VEGAS

Interior Design LOS ANGELES

Urban Design MINNEAPOLIS

PHOENIX

CUNINGHAM.COM

Landscape Architecture SAN DIEGO

BEIJING

DOHA


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2021 G2E FLOOR MAP

VENETIAN EXPO-UPPER LEVEL LAS VEGAS, NEVADA

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GLOBAL GAMING EXPO G2E 2021 OCT. 4 - 7, 2021 VENETIAN CONVENTION & EXPO CENTER 201 E. SANDS AVE., LAS VEGAS, NV

2021 PROGRESSIVE PRODUCTS PREVIEW P3

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2021 G2E EXHIBITOR DIRECTORY

2021 Exhibitor DirectorydirEctory Exhibitor

As of 8/18/21

44

Abbiati Casino Equipment S.r.l. . . . . . . . . . . . . . . .3423

Carmanah Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4301

Fortunet Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3316

ACS PlayOn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2020

Casino Careers LLC . . . . . . . . . . . . . . . . . . . . . . . . . . .3513

FSB Technology (UK) Ltd. . . . . . . . . . . . . . . . . . . . . .1216

Acuant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3408

Casino City Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3909

GamblingCompliance . . . . . . . . . . . . . . . . . . . . . . . .3611

Adept Consulting Services, Inc. . . . . . . . . . . . . . . .1735

Casino Digital Signs . . . . . . . . . . . . . . . . . . . . . . . . . .4633

Game On Chip Company LLC . . . . . . . . . . . . . . . . .3323

Advansys DOO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1220

Casino Essentials LLC . . . . . . . . . . . . . . . . . . . . . . . . .1535

Gaming Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . .4004

Advantech Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2630

Casino Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3225

Gaming Intelligence . . . . . . . . . . . . . . . . . . . . . . . . . .4103

Agilysys Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3800

CasinoTech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1228

Gaming Laboratories International LLC . . . . . . .4430

AGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1253

Cawley Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2735

Gaming Partners International/GPI . . . . . . . . . . .4433

Aimtron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3307

CCT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2420

Gaming Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2623

Ainsworth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1259

Ceronix Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1635

GamingArts LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4449

All Star Incentive Marketing . . . . . . . . . . . . . . . . . .3035

Cole Kepro International LLC . . . . . . . . . . . . . . . . . .3036

GAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2808

Alpha Video & Audio Inc. . . . . . . . . . . . . . . . . . . . . .2923

Continent 8 LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2413

Gary Platt Mfg Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .2618

Altenar Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3404

Cooper Levenson Attorneys at Law . . . . . . . . . . .4303

Gasser Chair Company Inc. . . . . . . . . . . . . . . . . . . .3219

American Engineered Products . . . . . . . . . . . . . . .1316

CountR GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4200

Genesis Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2223

APEX pro gaming s.r.o. . . . . . . . . . . . . . . . . . . . . . . .3359

Crane Payment Innovations . . . . . . . . . . . . . . . . . .4025

Genius Sports Media Inc. . . . . . . . . . . . . . . . . . . . . .4216

Aristocrat Technologies, Inc. . . . . . . . . . . . . . . . . . .1133

Cuningham Group Architecture . . . . . . . . . . . . . . .3506

GeoComply Solutions Inc. . . . . . . . . . . . . . . . . . . . .4835

AromaTech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4206

Custom America Inc. . . . . . . . . . . . . . . . . . . . . . . . . .3020

Giesecke & Devrient America Inc . . . . . . . . . . . . . .3613

Arrow International Inc. . . . . . . . . . . . . . . . . . . . . . .4033

D&T Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1820

Global Gaming Business . . . . . . . . . . . . . . . . . . . . . .3701

AstroSystems Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .4201

DiTronics Financial Services . . . . . . . . . . . . . . . . . . .3616

Global Payments Gaming Services . . . . . . . . . . . .4411

At Work Uniforms . . . . . . . . . . . . . . . . . . . . . . . . . . . .3516

DR Gaming Technology . . . . . . . . . . . . . . . . . . . . . . .4405

Glory Global Solutions Int Ltd. . . . . . . . . . . . . . . . .2220

Aurify Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1816

DreamSeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2823

Graphic Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1323

Axiomtek Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . .1233

Eclipse Compliance Testing . . . . . . . . . . . . . . . . . . .2737

Grover Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1823

BCM Advanced Research . . . . . . . . . . . . . . . . . . . . .1835

Eclipse Gaming Systems LLC . . . . . . . . . . . . . . . . . .2840

GT Source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3626

Berg Company, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . .4007

eConnect Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3610

Harmony Technical Associates . . . . . . . . . . . . . . . .4832

Bestech Corporation . . . . . . . . . . . . . . . . . . . . . . . . .3033

Effinet Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .1419

HBG Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3807

Betfred USA Sports . . . . . . . . . . . . . . . . . . . . . . . . . . .4926

Eigen Development Ltd. . . . . . . . . . . . . . . . . . . . . . .3324

Highlight Games Ltd. . . . . . . . . . . . . . . . . . . . . . . . . .1630

Betson Imperial Parts & Service Co . . . . . . . . . . . .2835

Elite Gaming Technologies Inc. . . . . . . . . . . . . . . . .2626

Horvath Communications . . . . . . . . . . . . . . . . . . . .3816

Better Collective . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4011

EML Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3511

Human Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3517

BirchStreet Systems Inc. . . . . . . . . . . . . . . . . . . . . . .4008

Engaged Nation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2035

I-5 Design & Manufacture Inc. . . . . . . . . . . . . . . . . .3236

Bluberi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3559

Enterra Holdings, Inc. . . . . . . . . . . . . . . . . . . . . . . . . .4830

iBASE Gaming Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .1536

BMM Testlabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4408

Euro Games Technology (EGT) . . . . . . . . . . . . . . . .2452

IDScan.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3812

Bragg Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1616

Everi Payments Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .1150

IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3659

Brill Hygienic Products Inc. . . . . . . . . . . . . . . . . . . .2237

FABICash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3016

IMG Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3435

BYA Group SA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1326

Fantalooks Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . .3819

INAG Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3207

Camlock Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . . .3811

FBM Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2848

Incredible Technologies Inc. . . . . . . . . . . . . . . . . . .4047

Cammegh Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2026

Flexia Payments LLC . . . . . . . . . . . . . . . . . . . . . . . . . .2816

Indian Gaming Magazine . . . . . . . . . . . . . . . . . . . . .3813

P3 PROGRESSIVE PRODUCTS PREVIEW 2021



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2021 G2E EXHIBITORS

Exhibitor dirEctory Inspired Entertainment Inc. . . . . . . . . . . . . . . . . . . .4130

Omaha Steaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4929

SuzoHapp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4233

Intelity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2614

Optimove Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2235

Table Trac Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1636

Intelligent Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2023

OPTX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1423

Interblock USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1239

Oracle America Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .2035

Taiwan Electrical & Electronic Manufacturers Association . . . . . . . . . . . . . . . . . . .2826

IT Casino Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . .1836

Overlay Gaming/Poker Atlas . . . . . . . . . . . . . . . . . .3235

IT Technology Solutions Ltd. . . . . . . . . . . . . . . . . .4410

PARPRO Corporation . . . . . . . . . . . . . . . . . . . . . . . . .1620

Jani-King International . . . . . . . . . . . . . . . . . . . . . . .3514

Passport Technology . . . . . . . . . . . . . . . . . . . . . . . . .3630

JCJ Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3120

Patir Casino Seating . . . . . . . . . . . . . . . . . . . . . . . . . .3835

JCM Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4039

Patriot Gaming & Electronics . . . . . . . . . . . . . . . . .4135

Kambi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2230

Paysafe Holdings UK Ltd. . . . . . . . . . . . . . . . . . . . . .4013

Kangwon Land, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .2830

Pentasia US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4113

Kejieda Amusement Equipment Manufacturer . . . . . . . . . . . . . . . . . . . .2712

Peripheral Dynamics Inc. . . . . . . . . . . . . . . . . . . . . .2537

Key Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3726 Konami Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1256 Kortek Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2430 Lyte Charging Systems . . . . . . . . . . . . . . . . . . . . . . .3814 LytePost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4833 Magothy Technology . . . . . . . . . . . . . . . . . . . . . . . . .3223 Masque Publishing/Spanish 21 . . . . . . . . . . . . . . .4823 Matsui America Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .4000 Meridian Tech d.o.o. . . . . . . . . . . . . . . . . . . . . . . . . . .5025 MGR Seating Technology Inc. . . . . . . . . . . . . . . . . .4237 Moniko . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1937 Morse Watchmans Inc. . . . . . . . . . . . . . . . . . . . . . . . .2437 Nanoptix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2036 Next Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1336 Next Generation IT Solutions Ltd. . . . . . . . . . . . . .4423 Nidec-Sankyo America Corporation . . . . . . . . . . .3911 Nippon Primex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2612 Norwegian Cruise Line . . . . . . . . . . . . . . . . . . . . . . .3414 Novomatic AG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1259 NRT Technology Corp. . . . . . . . . . . . . . . . . . . . . . . . .4046 Nuvei Technologies, Inc. . . . . . . . . . . . . . . . . . . . . . .3211 Odds On Promotions . . . . . . . . . . . . . . . . . . . . . . . . .2116 ODDSworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3209

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P3 PROGRESSIVE PRODUCTS PREVIEW 2021

Planet Bingo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4208 Playersoft Technologies . . . . . . . . . . . . . . . . . . . . . .3406 Playtech Software Ltd. . . . . . . . . . . . . . . . . . . . . . . .2811 Pyramid Technologies Inc . . . . . . . . . . . . . . . . . . . . .1325 Quick Custom Intelligence . . . . . . . . . . . . . . . . . . . .3230 Quixant USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2040 Real Time Networks . . . . . . . . . . . . . . . . . . . . . . . . . .2635 Reldom Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3827 Rymax Marketing Services . . . . . . . . . . . . . . . . . . . .3623 SCA Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2716 Scientific Games Corporation . . . . . . . . . . . . . . . . .1116 Sega Sammy Creation USA Inc. . . . . . . . . . . . . . . .1623 Sightline Payments . . . . . . . . . . . . . . . . . . . . . . . . . . .4353 Signature Systems . . . . . . . . . . . . . . . . . . . . . . . . . . .2713 Skechers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1930 Skybox Sports Network Inc. . . . . . . . . . . . . . . . . . . .3018 SmartSoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1517 Source 1 Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . .4827 Spin Services Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . .3216 Sportnco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5023 Sportradar AG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3602 Sporttrade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3913 Spotted Feather Ltd. . . . . . . . . . . . . . . . . . . . . . . . . .3926 Stylgame SRL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2030

Tangam Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1830 Tangiamo Touch Technology . . . . . . . . . . . . . . . . . .3823 TCSJohnHuxley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4439 TDN Money Systems . . . . . . . . . . . . . . . . . . . . . . . . .3818 TekVisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4204 The Bright Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3311 Theatro Labs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2435 Touch Dynamic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3907 Tovis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1424 TransAct Technologies . . . . . . . . . . . . . . . . . . . . . . . .2423 Tribal Gaming & Hospitality Magazine . . . . . . . .3410 Trustly Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3420 UKG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2636 Ultraviolet Devices Inc. . . . . . . . . . . . . . . . . . . . . . . .4105 United States Playing Card Company . . . . . . . . . .1230 United Tote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3809 Unity Technologies SF . . . . . . . . . . . . . . . . . . . . . . . .1832 Velvix LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2416 Veridocs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1435 Video King Gaming Systems LLC . . . . . . . . . . . . . .3030 VideoPoker.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3817 VizExplorer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1632 VSR Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1626 We Create Entertainment . . . . . . . . . . . . . . . . . . . . .2709 Wells-Gardner Technologies, Inc. A Subsidiary of HT Precision Technologies, Inc. . . . . . . . . . . . . .3830 Win Technologies Ltd. . . . . . . . . . . . . . . . . . . . . . . . .2844 Yogonet Gaming News . . . . . . . . . . . . . . . . . . . . . . .4831 Zitro International S.à r.l. . . . . . . . . . . . . . . . . . . . . .4447 Zytronic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1335


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Q&A Leading the Way 2021 G2E AGEM

AGEM helped the industry recover from the pandemic, and now looks toward the future

F

or the Association of Gaming Equipment Manufacturers (AGEM), the pandemic hit hard. Casinos around the world closed during the lockdown, and no operator was thinking about buying the equipment or services provided by AGEM members. While AGEM canceled dues payments for a year, it still provided members with the information they needed to prepare for reopening. Dave Lucchese, the executive vice president of sales, marketing and digital for Everi, became president of AGEM just as the pandemic was winding down, and says the challenges remain. He spoke about the difficult times and the bright future he foresees for AGEM members and the entire gaming industry in an interview with Roger Gros, publisher of GGB. To hear and view a full podcast of this interview, visit GGBMagazine.com. GGB: You’ve been president of AGEM for a few months now. What has it been like, now that we’re just coming out of the pandemic? Dave Lucchese: Yes. Aren’t I blessed to be the president during these

challenging times? But it’s been really good. My fellow officers have been very supportive in the transition. Under the circumstances, I think overall we’re doing pretty good. We have a great slate of officers. We even added another officer position and welcomed Elaine Hodgson from Incredible Technologies to join the board. So we’re glad to have Elaine’s presence and talent and contribution. She’s been a nice addition to the group.

EXCLUSIVE INTERVIEW: Dave Lucchese, President, Association of Gaming Equipment Manufacturers

“We’re at a point right now— past halfway through 2021— where we’re better off than we were at the midpoint of 2019.”

The pandemic was a real challenge for AGEM. Nobody was making any money, so AGEM dropped the requirement to pay dues in 2020. Have you reinstated that now?

We have. It certainly has been a journey and a challenge for all of us. But when the pandemic hit—and it hit the gaming industry as hard or harder than almost any other industry—we looked at our financials, felt it prudent that we could pause dues for an indefinite period of time. We did that to benefit our members. That endured through 2020 and the beginning of 2021. We have since reinstated those dues. We’ve been on a recovery path, as an industry as well as most of our members. It doesn’t look like you’ve lost many members. It looks like you’re as strong as you ever were.

In 2021, we hit an all-time peak of membership. With the pandemic— and we were sympathetic to companies that make the decisions for whatever variety of reasons—we’ve lost a few as well. We’re at a point right now—past halfway through 2021—where we’re better off than we were at the midpoint of 2019.

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Your members are really competitive out in the industry. You fight tooth and nail for market share. But suddenly, you come to AGEM and you’re all working together for the betterment of the industry. Is that because everybody realizes that a rising tide raises all boats?

I think, to a large extent, that is part of it. And you’re right; we’re fiercely competitive in the street. But just like the United Nations, we come to the table with the betterment of the industry. We advocate for our operator partners as well. We come to it with an attitude when we meet to really have a sensibility of what’s better for the industry. So I think everybody plays well together. But we’re a small industry, with what we could call “frenemies.” You go after it when it’s time to compete, and then it’s OK to go have a beer and talk about being friends as well.


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AGEM’s economic impact is expansive, accounting for more than 60,000 jobs

AGEM has always had a great relationship with regulators, and even legislators to a large extent. Why is that such an important role?

We play in one of the most regulated businesses out there. We chose to do that, to be vendors in the gaming industry. But with that, over a period of time, you get accustomed to the landscape of this fun business we call “gaming.” So AGEM advocates on behalf of the industry, advocates on behalf of our members. And through that process we’ve gotten to know and have deep relationships with regulators and other influencers in the space, and time builds on that relationship. AGEM has a variety of committees that help support our member groups. But I would say one of the most active committees is our compliance committee, comprised of our members, compliance professionals. They advocate on behalf of their own company, as well as come together and advocate on behalf of the vendor space. I think that’s what makes AGEM so strong—we have a lot of consummate professionals that have been doing this for a long time. And I think that strength in numbers helps us be effective for our members. One of the areas that’s always a little touchy is the illegal games that are being offered in states at convenience stores, restaurants and bars. Most recently, Virginia banned those games, and before that Illinois completely cleaned up that side of the market. How do you approach that kind of thing? Because there are a lot of manufacturers that were always operating in those gray markets, and they’re not members of AGEM.

They’re not, coincidentally. In states like Missouri and Texas, it’s always a little bit of whack-a-mole where that activity is going on. Under the charter of AGEM, each of our companies has gone through a lot to be in this privileged, licensed, highly regulated business, so it’s our role to protect the overall space. Gaming has a great reputation because of this but over the years, it hasn’t always been that way. Those gray games or illegal games out there are not regulated. There’s no jurisdiction over them. So who knows what goes on? Nobody knows. And there’s some strong speculation of illegal activity beyond just the games. So fighting that to keep the reputation of the overall gaming industry and working with individual states and constituents is important, to keep the good reputation of regulated gaming polished and pristine.

It also sometimes puts you in an uncomfortable position with your customers, with the operators. In Illinois, for example, they vigorously oppose the machines in bars and restaurants, and lost that battle. That must be a delicate dance for AGEM.

It is. Fortunately, those conflicts don’t come up that often. But we’re all looking for expansion for our ownership groups or shareholders. We try to very pragmatically and sensitively approach those when they come to be, and the cards are going to fall the way they’re going to fall. But we are sensitive to the different stakeholders and where there may be conflicts. Another area that AGEM has really been up on recently has been responsible gaming. A few years ago, you appointed Connie Jones as the director of responsible gaming for AGEM. How has she contributed to that discussion, both for you and the industry as a whole?

I’m glad you brought that up. Certainly responsible gaming is a very, very important topic of conversation, as well as activities that our industry always stays active with. We’re very fortunate to have Connie on AGEM as a contributor. She’s a consummate professional, with years and years of experience that she brings to the table. With AGEM, it’s certainly one of the things we hold very dearly, of being an active participant in the responsible gaming initiatives. We’ve always known that the impact of gaming goes far beyond the physical casinos and the jobs they create. When you add AGEM and the products and services that operators buy from AGEM members and all its employees, the economic impact is substantial. Explain what that means.

Periodically, AGEM will have an economic impact study done. The last one we did was under different times. In April of 2019, we worked with Applied Analysis, and gaming was revving up pretty good in 2019. Overall, the slot companies reported nearly a $56 billion total impact. Nearly $21 billion direct impact. On the vendor side, AGEM has 61,700 direct employees—a huge employee base, and with a very healthy average wage of over $90,000, across that. So it goes without saying, AGEM members are a large contributor to the overall gaming economy. Speaking just on behalf of Everi, with everything we’ve gone through in the pandemic in the past 18 months, things have gotten healthier. We

2021 PROGRESSIVE PRODUCTS PREVIEW P3

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Longtime AGEM Executive Director Marcus Prater will step down at the end of the year

AGEM will soon open an office in Las Vegas, the UNLV Black Fire Innovation Center

still have more to navigate with the pandemic, but we’ve hired back all of our employees, plus some, to continue driving dramatic economic impact, as have other members of AGEM. AGEM works with a lot of constituencies— the AGA, the European Casino Association, the Gaming Standards Association—the alphabet soup of these organizations—as well as trade show operators, of course. How do you line all that up so that everything goes smoothly with those organizations?

AGEM advocates on behalf of the industry, advocates on behalf of our members. And through that process we’ve gotten to know and have deep relationships with regulators and other influencers in the space, and time builds on that relationship.

The foundation of that is Marcus Prater, as our longtime executive director. He’s contributed so much to AGEM over the years and serves as our point of contact for all of those different agencies and associations. He’s developed longstanding relationships with its key members. So with trade show organizations and everyone else, he is committed to working with those groups. He keeps AGEM very involved, as advocating for our members, as well as being a participant in a variety of different topics. And for the most part, AGEM is very aligned with the other agencies. Our members are also oftentimes members of those other organizations.

of this year, we’ll make an announcement for a replacement of Marcus. More to come on that, but we’re in a good place to find somebody to try to step into those very large Marcus Prater shoes. Also during this year, AGEM will have an office in the University of Nevada Las Vegas, Black Fire Center. Why is that an important milestone for the organization?

The UNLV Black Fire Center is going to be a great asset to Las Vegas and Nevada. They’re in the early stages of getting all the occupancy arranged, as well as expanding into additional buildings. It’s a nice piece of real estate. It’s important for AGEM to be present where gaming is present. And I’ll view that as somewhat of a little hub headquarters, with UNLV calling it home, and Caesars (having) an office out there. There are other AGEM members that have offices or are considering offices out there. We made the decision that it’s time for AGEM to grow up and have that presence among other industry professionals in the Black Fire Center. We’re working on the final paperwork right now, and by the end of the year, we should be occupying our office space there. We’ve already transitioned by hosting our past two monthly AGEM meetings at the center in one of the conference rooms. We’re happy to have the opportunity. It’s the right place to be.

Marcus has informed the AGEM board that he’s stepping down next year. What kind of process have you set up to replace him?

What do you hope to bring to AGEM for the remainder of your term?

Marcus Prater has served AGEM—and the industry—very well, with a very calm, steady hand, for years now. He’s agreed to stay on through the beginning of next year as well as a crossover, depending on AGEM needs and where we are. We thank Marcus for his contribution over the years, and I personally appreciate all his assistance and guidance for me in stepping in as president, as well as an officer of AGEM. So with that, we wanted to make sure we have a smooth transition. We’ve had a very open process of putting the word out that we’re looking for a replacement for the executive director position, and we’re gathering talent and going through an interviewing process. We expect to be able to finalize that and should be on track so that at G2E, or no later than the end

I’ll answer for the officer group overall. We view the path forward, our future, to be very, very bright, and really taking an opportunity as we change executive directors to reanalyze what our charter has been and refresh what we do. So we’re evaluating new initiatives, new objectives that AGEM will focus on into the future. We have a solid foundation of contributing for our members, and member participation is very active. So we’re reviewing the criteria, and I hold very high expectations that we’ll continue pushing on to new levels, with new objectives that will be fruitful for the industry as well as our members. I think that helps us to continue to keep AGEM fresh, by growing membership and having the membership profile continue to evolve as the industry evolves and grows.

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g n i n r Tu

the Tables

New table games have to be pretty surefire to find a place in today’s market. These designers and manufacturers know how to get them there. By Marjorie Preston

D

erek Webb once described selling table games as “pulling teeth.” In the 1990s, the U.K.-based inventor of Three Card Poker schlepped to Las Vegas, Reno, Atlantic City and Tunica, Mississippi trying to interest casinos in his new game concept. After a grueling road show, Shuffle Master bought the U.S. rights to the game, which became one of the most successful games ever. In the gaming industry, table games are a harder sell because they’re a bigger gamble. Unlike the slot floor, table pits are finite spaces; before a new game can move in, a proven performer has to move out. “The biggest fear for operators is that a new game won’t be as successful as the game that was replaced,” says John Glaser, executive director for Empire Technological Group, an innovator in table-game technologies. “Unlike slots, there is a limited number of table games in properties. One bad-performing game can have negative consequences for both the property and table game management.” According to Roger Snow, senior vice president of Scientific Games, the number of new table games launched in a year is “underwhelming— maybe four or five, including new side bets or progressives.” “Everybody underestimates how difficult it is to break through,” says Snow, who’s created a few killer games of his own, including Four Card Poker and Ultimate Texas Hold ’em. “It’s brutal.” Luckily, some early adopters aren’t afraid to roll the dice to discover the next blockbuster. “You’ve got to find properties that see themselves on the cutting edge, that want to partner on innovative new content,” says Tim Caffarelli, SG’s executive director of product management. “That’s where you get the early placements and start tracking the metrics.” Strong performance in field trials helps games find a wider audience.

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A Progressive Party The big trend in recent years: progressives. “In pits seven or eight years ago, there was a lot of apprehension about electronics—people wanted to touch chips and see the cards—but that’s evolving,” says Caffarelli. “Now about 80 percent of pits across North America have progressive content.” Though progressives aren’t entirely new, Glaser notes, “suppliers have been adding them to all table games and poker, which didn’t exist before. New progressive controllers and equipment allow for the progressive award to increment immediately as additional bets are made—not dissimilar to how slot progressives have operated for years. This is driving player excitement, with the opportunity to win a significant progressive award by placing an additional bet on each hand played.” John Hemberger, senior vice president of table products at AGS, has built his division on proprietary offerings such as Criss Cross Poker, Jackpot Hold ‘em and Buster Blackjack. AGS specializes in sidebet and progressive products, notably the STAX Progressive product, which adds a must-hit-by progressive to tables, and Bonus Spin, which adds a wheel bonus. The big star is Bonus Spin Xtreme, a progressive side bet system that lets operators link every table on the floor to the same jackpot pool. “So baccarat can be linked to blackjack, can be linked to your specialty


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“Everybody at the table, regardless of game type, is winning together, and that generates a lot of excitement. It has really generated a whole bunch of interest, because there’s not really anything out there that’s had any level of success on roulette in the form of progressives.” —John Hemberger, senior vice president of table products at AGS, on progressive jackpots at table games that involve all the players games, to craps, to roulette,” says Hemberger, who calls Bonus Spin Xtreme “a true community progressive. “Everybody at the table, regardless of game type, is winning together, and that generates a lot of excitement.” And a progressive for roulette “really generated a whole bunch of interest, because there’s not really anything out there that’s had any level of success on roulette in the form of progressives.”

EZ Does It Table games have a mystique and aura of complexity that keep some players on the sidelines. But games don’t go over big unless they’re easy and intuitive. “There’s some learning curve, but we have this adage that to be successful, you have to be able to learn it in 30 seconds or less,” says Caffarelli. “If you need to explain how the base premise works, you’ve probably lost the attention span of folks who might have adopted that game. And if it’s intimidating, that’s going to drive people away.” If a game is too intricate or confusing, it’s stacked the deck against itself. “It’s especially important for the dealer to understand, as the dealer becomes a pseudo-ambassador for the game,” Glaser says. “And if the game is successful, that turns into more financial rewards (gratuities) for the dealer.” Nowadays, he adds, there are fewer groundbreaking inventions than fresh takes on existing winners. “Unfortunately, it’s more about copying or rebranding successful games in the marketplace, side bets and different pay tables for existing successful games. For instance, baccarat. The baccarat game has basically two bets and tie. However, several suppliers have added new bets on top of the basic bets described above, based on specific card combinations that can happen. Today, baccarat can have as many as four additional bets on top of the basic bets.” Empire table games include Golden Frog Baccarat, Pai Gow Royals, Pai Gow Poker Dragon versus Tiger War, Vegas 6+ Hold Em Poker and others. The most popular and successful by far is Golden Frog Baccarat, due to its additional, configurable side bets, which increase the hold percentage for operators, who can choose from up to five unique side bets. Such products have allowed Empire to establish itself as a premier

High-Stakes Proposition

J

eff Hwang (r.) is a game developer, president of High Variance Games and the bestselling author of Pot-Limit Omaha Poker: The Big Play Strategy. Hwang acknowledges the challenges faced by table game developers with products to pitch. “This is a very small industry with a handful of distributors with the reach to put games in casinos across the country with any amount of scale. This in itself is a challenge for an individual developer. “I would also posit that, aside from the headache of small developers trying to get licensed in multiple jurisdictions—a complete non-starter for all but the most determined or insane—the ability for established distributors to utilize progressives across their game lineups in any given casino, a given market or beyond is a considerable competitive advantage. A small independent developer trying to create a new table game will be hopelessly challenged.” Another obstacle in today’s market is that game content is no longer patentable, Hwang adds. “So if all you have to offer is a game idea, you’re already toast by default.” Covid-19 has played a part, in that room for table games on casino floors has shrunk, “though in reality this area is ultimately small potatoes anyway compared to the potential opportunity that exists for electronic and online application.” All that aside, he says, “the biggest reason games fail to make a dent is that—once you understand both game math and how these games are designed—most everybody after David Sklansky developed Casino Poker (the precursor to what became known as Caribbean Stud) has mostly just been throwing darts.” Hwang says his own High Variance Games portfolio “occupies uncharted territory, delivering the highest-action, lowest-edge casino card games, while maximizing playability and win frequency. “In Super Blackjack, the player can split any two cards and double down for up to 4X, with unlimited pair re-splits; in game development terms, the result is that the player averages nearly four units wagered per hand, essentially delivering craps action at blackjack game speed. “Super Texas Hold’em features two progressively larger betting rounds, playing the way a poker player expects a hold’em game to play. And with an average wager of over seven units per hand, it’s also the highest-action casino card game ever devised by that measure. “In Super Pai Gow, the player shows a net win on ties instead of pushing as in regular pai gow, and shows a net win on 57 percent of hands, making this the first casino game in which the player is actually a favorite to show a net win.” Any new table game concept must vault Olympian obstacles on its way to market. According to Hwang, the successful game offers “the highest action possible while giving gamblers the lowest theoretically achievable house advantage per unit wagered in their respective classes—and creating room for them to make mistakes. “In short, where virtually all casino games are designed to be sold to the casino, these games are designed to be marketed directly to the gambler—but in a way that makes sense for the casino operator.”

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Big Game Hunt

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hat makes a table game great? Steve Cvetkoski (r.), Galaxy Gaming director of product development, says it’s “that perfect balance of uniqueness, volatility and excitement—a tricky recipe to master.” In August, Galaxy acquired the rights to Jeff Hwang’s High Variance Games, including Super Blackjack, Super Texas Hold’em, Super Pai Gow, Three Card Stud Triple Draw and Super Omaha Poker. “Super Blackjack and Super Texas Hold’em, in particular, really heighten the most exciting parts of blackjack and poker by offering unique mechanisms, multiple betting rounds and opportunities to raise,” according to Cvetkoski. “Players can gamble and be aggressive, but with a house edge that will keep them in action longer. “That’s the case with all of these games and a big reason why we’re so excited to get them into the land-based and digital spaces quickly. We expect high action while maximizing time on device— certainly a real win-win for both players and operators.” P3 talked to Cvetkoski about success in table games, and returning to G2E. How important is simplicity in a table game? Too complex, and players will lose interest from the start. Likewise, you want enough volatility to keep the excitement but maximize their time on the table. And you certainly want them coming back. Gaming is entertainment, and it needs to be fairly immediate. It can’t feel like you need to take a class to get started. What are some of the best new table games? That’s tricky, because the standards have changed; I don’t believe any recent game has truly pushed out the mainstays that dominate the market. My best answer is the proliferation of progressives. With some of the new and interesting things you can do with them, they’re probably the most important land-based idea happening now. While not new, progressives are a support product to both new and existing games that brings a tremendous amount of value to the table and excitement to the player. What does Galaxy have on tap for G2E, in addition to the High Variance games? We have anew premium game in Daredevil Poker, where players are awarded for taking some risks. And as for progressives, we are doing some really cool things with Bonus Craps. Why is it so hard for a new table game to break into the market? In reality, many reasons. Floor space is one. What game do you remove to place a new game, unsure if it will perform, unsure of player acceptance, especially if you feel you’ve optimized your game mix? However, we’ll never stop innovating, because it’s up to us to find that new game that players demand and ask for by name. That’ll make it an easier decision for operators.

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supplier of tables games in several of the largest California card rooms. Shortly before G2E, Galaxy will launch its Empire’s Golden Frog SMRT Progressive, says Glaser, “and there’s currently a waiting list of customers to have this progressive installed.”

In the Pits For all these companies, Covid-19 had zero impact on creativity. “It was a bit of a standing eight-count for a while, with so many casinos closed,” says Snow, “but behind the scenes, our R&D department was working overtime.” At G2E, Scientific Games will focus on the next evolution of games in the progressive market, says Caffarelli. “We’re going to show a new augmented reality attachment that adds more digitization to the table and more excitement for the player. We’re going to introduce a wide-area progressive—a very big deal for us. You’ve heard about it in the slot arena, but this is a first in the table games space, basically linking across multiple properties as well as multiple game content within a property.” According to Snow, the WAP “has a higher jackpot than anything we’ve offered before, with more casinos and more tables linked to it. It hits faster and it hits bigger. That’s why people play progressives.” The company is proving out the product at several casinos in Atlantic City. Another big shift, Snow adds, is “a Netflix pricing model, where you can get all the content or a big chunk of it for a fixed monthly fee. Ours is called VALT, and we already have 400 customers in North America under this program. Whereas five, six, seven years ago it was a la carte pricing, now it’s sort of all-you-can-eat pricing, which creates tremendous elasticity for customers. It’s an innovation that’s changed the industry.” With more than 70 different games and side bets, VALT offers exclusive and original game titles, classics and new. VALT membership also includes discounts (excluding EZ Baccarat and EZ Pai Gow), and discounts on progressive equipment and utility products.

Deeply Felt Asked what he considers the gold standard in table game play, Caffarelli cites two. “Historically when you look at what has the most placements, it’s Three Card Poker. The game has been around for 15, 18 years; it’s a staple within a lot of game content. But when you look at the evolution of table games and getting some compelling mechanisms in place, as well as the ability to offer people the volatility within a felt game, we have to talk about Ultimate Texas Hold ‘em (created by Snow). That is very quickly becoming the standard by which we measure the success of a game.” Snow knows better than most the challenges faced by new games in the market. “Individual inventors can wander around hopelessly for years, like Diogenes with the lantern, saying, ‘Someone please take my game.’” He once told the story of a five-card poker game he created called Rabbit Hunter. “It tested really well. We thought it was going to be really successful, so we had all these promotional T-shirts made. Now people are washing cars with them.” But out there, some inventor has something great up his sleeve, something to rival the popularity of Three Card Poker or UTH. In a 2009 interview, Webb told the San Francisco Chronicle, “Success for me is defined by knowing that when people walk into a casino, mine is the game they want to play. Really, in my profession, there’s nothing better than that.”


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2021 corporate profiles

ACRES MANUFACTURING

Groundbreaking Casino Technology

A

AGS

Unmatched Value for Casino Partners

A

GS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. AGS’ roots are firmly planted in the Class II Native American gaming market, but the company’s customer-centric culture and growth have helped it branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, real-money gaming platforms and content, highly rated social casino solutions for operators and players, and best-inclass service, AGS offers an unmatched value proposition for its casino partners. At this year’s Global Gaming Expo, in Booth 1253, AGS will showcase an array of slot, table and interactive products designed to drive revenue, player engagement and operating efficiencies. In its slots portfolio, highlights will include new games for the awardwinning Starwall x Orion video display, the Prize Stacks games Tiki Shores and Tiki Jungle, along with the Epic Reels family, featuring Musha and Muoko. The company will also highlight its Orion Curve Premium platform, featuring the new Mega Boost game Wheel Charge and the Vegas Gold family, highlighted by launch title Golden BLVD. From AGS’ table products division, G2E attendees will see the awardwinning Bonus Spin Xtreme progressive and the company’s new Pax S single-deck packet shuffler, as well as an array of new proprietary table games, progressives, side bets and table signage. And from the interactive division, highlights will include AGS’ realmoney gaming platform and content including Rakin’ Bacon!, Capital Gains, Red Silk and Fu Nan Fu Nu, which have been strong performers in online markets in the U.S. and internationally. For more information, visit G2E Booth 1253 or playags.com.

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cres Manufacturing was founded by John Acres, the inventor of casino systems technology. Since 1972, the Acres name has been synonymous with groundbreaking casino technology. In 1981, Acres started his first business, Electronic Data Technologies. EDT created a system that allowed casinos to track slot machine players by using loyalty cards, offering gamblers rewards based on how John Acres, Founder, Acres Gaming much they played. Acres started his next business, called Mikohn, in 1986. Mikohn devised the modern progressive jackpot system in which slot machine jackpots increase over time, creating growing excitement for players. By the time Acres and his partner sold the company in 1989, Acres’ initial investment of $120,000 had turned into $6 million. Acres’ third company, Acres Gaming, invented a system in which slot machines awarded instant bonuses based on current or accumulated play. Acres Gaming took $17 million to reach consistent profitability; Acres sold the company in 2003 for $143 million, and the casino industry has been at a technological standstill ever since. Acres has revolutionized the casino industry again with the Foundation Casino Management System. Foundation reports any SAS meter change in real time, giving casinos more than 1,000 times more data than ever before. These metrics reveal what really influences spend and loyalty decisions. Foundation’s structure gives casinos total ownership and control over this data, allowing it to be interfaced to anything the casino wants. Foundation delivers data from every slot machine to a transaction engine that can interface with any other data source, allowing a new dynamic between real-world and in-game events. An adaptable credit meter empowers casinos to change the player experience by changing the credit meter balance on any game, for any reason, at any time. Foundation is currently being installed at all Penn National Gaming properties, pending regulatory approvals. For more information, visit acresmanufacturing.com.


INSIGHTS INTO the constantly evolving gaming landscape can be hard to come by. Unless, of course, you’re working with GLI. We’re always preparing for what’s next, with experts on the ground around the world. Land-based, digital, or both. No matter the market or geography, we can help you get where you need to be. We’re here to help you through the entire process. Mitigating risk and alleviating stress. So you can stay focused on

THE FUTURE COME VISIT OUR BOOTH AT G2E #4430

gaminglabs.com


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ARISTOCRAT GAMING

Top Talent Making the Best Products

A David Lucchese

Tracy Cohen

Marcus Prater

Connie Jones

ASSOCIATION OF GAMING EQUIPMENT MANUFACTURERS

Working on Behalf of Gaming Equipment Suppliers Worldwide

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he Association of Gaming Equipment Manufacturers (AGEM) is a Las Vegas-based nonprofit international technology trade association representing manufacturers and suppliers of electronic gaming devices, lotteries, systems, iGaming/online, game content, table games, sports betting, key components and support products and services for the gaming industry. With more than 160 member companies from 22 countries, AGEM works to further the interests of gaming equipment suppliers throughout the world. Through political action, regulatory influence, trade show partnerships, educational alliances, information dissemination and good corporate citizenship, the members of AGEM work together to create benefits for every company within the organization. AGEM has assisted regulatory agencies and participated in the legislative process to solve problems and create a business environment where its members can prosper, while providing a strong level of support to education and responsible gaming initiatives. Headed by President David Lucchese of Everi, the AGEM officers work alongside Executive Director Marcus Prater, Director of Responsible Gaming Connie Jones and Director of Europe Tracy Cohen to guide the organization. For more information, visit AGEM.org.

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ristocrat Gaming is the clear leader in innovative hardware, games and customer experience solutions that perform for its clients and help create memorable gaming experiences for their guests. At G2E 2021, Aristocrat will introduce the next evolution of premium products designed to drive market growth through innovation and player engagement. Aristocrat’s MarsX cabinet is the No. 1 dual-screen offering in the industry, with a vast array of new games, including next-generation evolutions of proven game families. Aristocrat also will showcase new innovations to player-favorite brands such as Mighty Cash, Buffalo, Gold Stacks 88, Baby Choy, Mr. Cashman, Make That Cash and more. Stepper players everywhere love Aristocrat’s RELM and new RELM 5 Reel, and Aristocrat is expanding that game library with new titles such as Buffalo Instant Hit!, Make That Cash and Jackpot Hits. Building on its success in highdenom rooms, Aristocrat will display new products designed for highlimit players with video games. The instantly legendary Buffalo Link will stand tall among other recently released player favorites, including Wild Wild Buffalo and Timber Wolf Diamond. The popular Crazy Rich Asians slot game and the all-new adventure of Game of Thrones Kings Landing slot game will be displayed, forecasting what’s to come—new titles that will be revealed only when the curtain rises at Aristocrat’s booth. VGT Class II innovations by Aristocrat Gaming will bring recognizable, high-performing Class II-only content on superior hardware, combined with top trending features and mechanics. Aristocrat’s customer experience solutions drive and enhance the guest experience. Dozens of cutting-edge and innovative CX solutions will be shown, including leading solutions for contactless and cashless gaming, the PlayerMax loyalty app, Oasis Loyalty Kiosk, Tickets at the Table, Drinks on Tap, EnrollMix, FloorFocus, the One Link solution and nVision. Aristocrat has the top talent making the best products. For more information visit aristocrat.com, and experience the innovations at Booth 1133 at G2E 2021.


RELI ABLE

The best in key management performance and value. Our KeyWatcher systems are packed with features and capabilities, expertly engineered to protect, control and track your keys. We invented key management, and we just keep making it better for you.

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2021 corporate profiles ARUZE GAMING

Redefining What Gaming Can Be

A

ruze Gaming once again demonstrates its unique strength for delivering the most inventive products to the global casino gaming industry. At the 2021 Global Gaming Expo, Booth 2659 will highlight Aruze’s passion for fun and entertaining products. Aruze has taken a familiar game and reimagined it in a way that creates an entirely new experience. In Go Go Claw Cash Grab, players use a physical claw to attempt to place a prize ball in the collection bin. All prize balls are worth the same amount, determined by the prize selection at the start of the game. Go Go Claw captures the attention of all who encounter it. Roll to Win Craps generates a similar reaction, creating a focal point. Improved reporting and a variety of options for dealer tipping now enhance this hybrid electronic table game. The more than 60 casinos now operating Roll to Win Craps have benefited from the 2X rolls per hour and dramatic labor savings the table can provide. Debuting at G2E is the Muso Dragon cabinet, featuring the Fu Jin Shu

game series. The Muso Dragon creates a deeply themed bank with proud dragons and lucky coins perched atop the game screens. Enveloping players in a sense of golden luck and luxury, the Muso Dragon is a perfect showcase for Asian-themed titles. Improved flexibility also is a feature of the Muso Limited. This premium cabinet now allows for more banking options, with the pod configuration utilizing the Reflection pod package to provide added illumination. A standout series on the Muso Curve-43 Hybrid is X Wheel. Already a stellar performer in initial placements, the four titles on X Wheel are captivating players with two ways to trigger credit symbol collect features. The Coin Collector series takes a straightforward credit symbol collect feature, but on a 4x5 reel set. This deceptively simple gameplay already has proven a new player favorite on the Muso Triple-27 Hybrid cabinet. At G2E 2021, Aruze solidifies its position as a company that redefines what gaming can be. For more information, visit Booth 2659 or aruzegaming.com.

BLUBERI

Developing and Delivering Highest Quality Experiences

B

acked by more than 25 years of industry experience, Bluberi is an inventive company dedicated to developing and delivering the highest quality casino gaming experience to players and operators. The company has undergone a transformation over the past 18plus months, beginning with the appointment of Andrew Burke as chief executive officer in January 2020. Burke has compiled a team of seasoned, multi-talented innovators since then, all of whom are focused on making Bluberi the easiest company to do business with. In 2021, Bluberi will introduce a number of new cabinets to house its growing library of high-performing slot games. At G2E 2021, the company will showcase its new Novus b49 cabinet, which already is on casino floors across the country and experiencing success with titles such as Waves of Fortune and Colossal Dragons. The Novus b49 features an LCD button panel alongside a physical PLAY button, and a 49-inch vertical monitor showcasing full HD 4K graphics with Max RGB Color Enhancement. The Bluberi Novus Lighting System will grab players’ attention from across the casino floor, and a growing library of exciting and beautiful games will keep players in their seats for hours.

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Bluberi also has partnered with bZillions to create something truly unique to establish a new niche on the casino floor. The first game to be released from this partnership, Reels of Steel, will stop players in their tracks with its combination of new and legacy features that combine to become game-changers in the space. The game is housed in the Big Mech cabinet, which stands more than nine feet tall and features three oversized mechanical reels. The reels feature LCD screens behind each symbol to deliver surprising and delightful animations and effects to enhance game play. Reels of Steel is a high wager game, featuring a top award of $100,000 at max bet. In addition to new slot products, Bluberi is focused on pursuing licenses and partnerships in new jurisdictions across the country. The company is committed to creating unique titles for both Class II and Class III casinos, ensuring that operators in both markets will have a complete library of Bluberi titles, designed specifically for their players. For more information, visit bluberi.com.


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BRAGG GAMING GROUP

Turnkey iGaming Solutions

B

ragg Gaming Group is a growing global gaming technology and content group and owner of leading B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America, and is expanding into an international force within the global online gaming market. Through its wholly owned subsidiary ORYX Gaming, Bragg delivers proprietary, exclusive and aggregated casino content via its in-house remote games server (RGS) and ORYX Hub distribution platform. ORYX offers a full turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services. Nevada-based Wild Streak Gaming is Bragg’s wholly owned premium U.S.

gaming content studio. Wild Streak has a popular portfolio of casino games that are offered across land-based, online and social casino operators in global markets, including the U.S. and U.K. In May 2021, Bragg announced its planned acquisition of Nevadabased Spin Games, a B2B gaming technology and content provider currently servicing the U.S. market. Spin holds licenses in key iGamingregulated U.S. states and supplies Tier 1 operators in the region. Bragg will demonstrate its robust portfolio of turnkey iGaming solutions at G2E this year. Visit Booth 1616 to see the latest in technology, content, and player engagement or visit bragg.games.

CINTAS

Design Collective—Creating A Casino’s Perfect Wardrobe Narrative

T

he wardrobe employees wear should instill pride and confidence and reflect the true essence of a casino. Meet the Design Collective by Cintas, a distinctive fashion house that suits every need for modern gaming apparel by combining contemporary custom-designed pieces with stylish ready-towear selections. Each and every Design Collective offering begins with collaboration. Recognizing that preeminent style doesn’t come from just one perspective, Cintas’ award-winning designers and talented gaming consultants immerse themselves in an interactive ideation process and work in unison with a client’s team to define the perfect wardrobe narrative for the property. Design Collective also collaborates with leading retail brands such as Chef Works, Under Armour and Carhartt to provide the ultimate in performance, fit and functionality, as well as flexible price points and seamless budget control. In addition, Cintas provides other trusted products and services to help clients create exceptional guest experiences and uphold meticulous standards across their property. Cintas works with clients to achieve a polished image and provide guests with confidence that today’s expectations for cleanliness and safety are being met. This is achieved with a suite of solutions that include world-class facility services, professionally laundered rental apparel, customizable first aid, safety and PPE offerings and industryleading fire protection services. Visit shop.cintas.com to learn more about Design Collective by Cintas, or visit the gaming design studio in Henderson, Nevada to experience Design Collective’s inspiration and unique approach firsthand.

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TANGLE WITH THE TOUGHEST! The adrenaline-pumping Raging Bull™, features free spins, expanding reels and a blazing bonus wheel that awards the multilevel progressive jackpots. Players will be wanting more as they lasso in the scorching wins. EclipseGamingSystems.com


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CUNINGHAM

Environments that Engage, Energize, Earn

A

CRANE PAYMENT INNOVATIONS

Extensive Payment and Processing Solutions

W

ith more than 30 million devices powering 1 billion transactions every day, Crane Payment Innovations provides the technology that keeps companies and customers moving. CPI’s extensive range of payment and processing solutions are supported by its world-class, in-house service team and software platform to ensure operations so smooth, customers don’t even know CPI is there. The company is constantly thinking about ways to make customers’ businesses run better in a world where efficiency, labor concerns and customer satisfaction are top of mind. Join CPI at G2E to learn about the cutting-edge solutions it’s bringing to casinos, now with Cummins Allison as a part of the CPI business portfolio. Find out how to: • Address labor concerns to do more with less. Free up valuable associate time by reducing issues on the floor related to service, emergency drops and fraud discrepancies with live data provided by Easitrax Connect. • Increase payment options for increased customer satisfaction. Give customers the convenience they want with the highest acceptance rate in cash payment and cutting-edge mobile cashless acceptance, so they’ll stay happy and play longer. • Improve backroom efficiency with the industry’s most trusted processing platform. • Eliminate counting errors and reduce accounting time by up to 15 hours per day with smart cash and ticket processing hardware and integrated software. For more information, visit CranePI.com.

top-ranking entertainment design firm, Cuningham creates gaming and hospitality environments that engage, energize and earn. The company’s cross-market approach to design leverages a deep understanding of immersive entertainment experiences, while the integration of these disciplines leads to innovative facilities that keep guests coming back time and again. With 30-plus years of experience providing design and planning services to premier entertainment owners, and significant experience in both tribal and commercial gaming, Cuningham sees firsthand how the markets are changing. The firm currently is collaborating with the Tachi-Yokut Tribe, which created its own development company, Palace Hospitality, allowing the Tachi-Yokut to develop projects with other tribes. Meanwhile, progressive tribes including the Mohegan Tribe and the San Manuel Band of Mission Indians recently purchased existing gaming properties in Las Vegas. Advancements like these indicate an exciting time filled with many opportunities, and are a win-win for all involved. Cuningham helps operators pursue developments closer to cities to increase their return on investment. These projects often require novel solutions to fit the expanse of a gaming floor into a tight, urban site. The Cuningham-designed Emerald Queen Casino in Tacoma, Washington is just such a project. Situated four floors above the ground and spanning three sites and two city streets, Emerald Queen Casino reclaims lost space and circumvents a restrictive city grid. The project’s seamless integration into the city’s urban infrastructure sets a groundbreaking precedent for the future of gaming. As this trend continues, Cuningham is committed to helping clients understand the opportunities, challenges and legal constraints associated with air rights and upward urban construction within the gaming industry. Cuningham’s ability to consistently create cutting-edge design solutions for the next level of gaming experiences is reflected in its recent ranking as the Engineering News-Record’s seventh-ranked Top Entertainment Design Firm for 2021. For more information, visit Cuningham.com.

Emerald Queen Casino, Tacoma, Washington 64

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OFF THE

Runway

TO YOUR CASINO FLOOR Gaming apparel your team will love to wear At Design Collective by Cintas® we recognize the exceptional standards within the gaming industry, and work tirelessly to assure your employee apparel exceeds those expectations. Our gaming team in the Las Vegas design studio will tailor unique collections for each department in your casino, from the hotel to casino floor. Let’s talk!

Cintas.com/designcollective 702.435.1262


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ECLIPSE GAMING

Where Innovation and Experience Align

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clipse Gaming creates entertaining and memorable gaming experiences that connect with the player. With a focus on the Native American gaming market as well as select commercial and international gaming markets, Eclipse develops top-performing games and innovative solutions that engage the audience and deliver measurable results for its casino, social and casual gaming partners. With experience and agility, Eclipse creates captivating player experiences that generate a lasting impact. The company purposefully aligns the right people, the right products and the right partners to ignite success and “Go Beyond the Game.” That’s Eclipse Gaming, where customer success is the focus. For more information, visit eclipsegamingsystems.com.

EVERI

A Strategic Partner for Forward Thinkers

E

veri’s mission is to lead the gaming industry through the power of people, imagination and technology. Everi is a premier provider of land-based and digital casino gaming content and products as well as financial technology and player-loyalty solutions. The company’s core focus is on player engagement and assisting casino customers to operate more efficiently. Everi develops entertaining game content, gaming machines and gaming systems and services for land-based and iGaming operators. It is known for its high-performing standards across the gaming space. According to the July 2021 Eilers & Krejcik Gaming and Fantini Research Game Performance reports, Everi is responsible for 19 of the Top 25 games in the high-denomination mechanical-reel segment. Everi prides itself on a unique online library of award-winning stepper, video-slot and progressive-jackpots content. Its compelling and distinct digital gaming catalogue is delivered through the proprietary Spark Remote Game Server, and now consists of nearly 40 high-performing titles. At G2E 2021, Everi will reinforce its commitment to enhancing opera-

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tor configurability and providing memorable player experiences with the launch of several new titles. In addition to its games, which provide a premium experience on the casino floor, the company’s financial technology and loyalty solutions are helping to transform the casino industry. G2E represents an opportunity for Everi to build upon the “Digital Neighborhood” concept, encompassing the company’s full suite of financial and loyalty products and services. As the preeminent provider of trusted financial technology solutions to power the casino floor, Everi has positioned itself as the industry’s fintech leader and a strategic partner for forward-thinking customers. The collective goal: improving operational efficiencies and fulfilling regulatory compliance requirements. Everi’s robust collection of integrated products, services and kiosks facilitate convenient and secure cash and cashless financial transactions while providing self-service player loyalty tools and applications, as well as regulatory and intelligence software. For more information, visit everi.com, which is regularly updated with financial and other company information.


Strength in Numbers

More than 160 member companies from 22 countries Nearly $21 billion in direct revenue • 61,700 employees 13 publicly traded companies • ONE POWERFUL VOICE Address worldwide industry expansion, regulatory and legislative issues • Discounts on major trade show booth space Promote responsible gaming initiatives • Updates from influential global industry leaders Advertising discounts in leading industry publications • Educational partnerships benefiting students and members Visibility in AGEM’s print advertisements • Exposure for publicly traded companies in the monthly AGEM Index Join AGEM today and work together with the world’s leading gaming suppliers. Marcus Prater, Executive Director +1 702 812 6932 • marcus.prater@agem.org Tracy Cohen, Director of Europe + 44 (0) 7970 833 543 • tracy.cohen@agem-europe.com Connie Jones, Director of Responsible Gaming +1 702 528 4374 • connie.jones@agem.org Design & photo-illustration by Jeff Farrell.com • AGEM and charter ESP member since 2007.

AGEM.org

©2021 Association of Gaming Equipment Manufacturers (AGEM). Membership list current as of August 2021.


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2021 corporate profiles

GAMING ARTS

Tireless Commitment to Innovation and Performance

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aming Arts LLC is a privately owned end-to-end gaming technology provider of electronic gaming machines, electronic table games, bingo, keno and interactive casino promotional systems. Long known as the world leader in bingo and keno games and technologies, Gaming Arts has expanded its focus to reinventing the casino floor with an extensive library of groundbreaking video reels. Its tireless commitment to innovation, performance and “Fun for the Gambler” is the driving force behind Gaming Arts’ unrivaled creativity, resulting in the fastest and largest-scale slot launch by a newcomer in the history of gaming. Gaming Arts launched its new VertX Grand cabinet this summer at NIGA 2021. The VertX Grand is built to stand out on any casino floor. Its components have been carefully selected to maximize the gaming experience by balancing functionality, precision and entertainment. They include an ultra-bright 4K 49-inch portrait display, theater-quality sound, a large ultra-bright LCD button deck, programmable LED play buttons, and LED side lights. The VertX Grand has a brand-new library of games including the Let’s Spin Series, the Pub Series, Kung Fu Empress and Jackpot Go. On the ETG front, Gaming Arts’ Casino Wizard Table Games have been submitted in the Annual EKG Slot Awards’ Top-Performing Electronic Table Game category. Casino Wizard’s success has been truly remarkable since its launch late last year, with exceptional performance from coast to coast that outpaced most if not all electronic tables games in the market. Casino Wizard is a first-of-its-kind multi-game including blackjack, craps, roulette and baccarat along with fascinating proprietary high-hold side bets. For bingo operations, Gaming Arts has developed an enormous suite of bingo SuperGames, including the million-dollar Bingo Millions games, all underwritten by Gaming Arts. Gaming Arts has long been known as the world leader in keno systems, with its industry-leading Optima keno management systems. In addition, Gaming Arts has created many exciting proprietary keno games to enhance the player experience including Keno Millions, a unique million-dollar four-spot game. While the entire gaming industry struggles with the effects of Covid-19 and now the delta variant, Gaming Arts is attacking the threat head-on. Gaming Arts’ PlayerGuard systems are an array of innovations directed to the use of UVC lighting to decontaminate, disinfect and sanitize gaming equipment including gaming machines, playing cards, card shufflers, bill acceptors, chip trays, dice, ATMs, player kiosks and more. Gaming Arts holds gaming licenses in 130 jurisdictions, including North America, Latin America, the Pacific Rim and South Africa. For more information, visit gamingarts.com or call 702-818-8943. 68

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GAN

Universal Platform, Patented Process

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AN is a technology platform well recognized for its innovative, awardwinning GameSTACK, which allows operators to extend their brand to on-property players at any time, in any place, on any device. When a player leaves a property, GAN activates its proprietary digital platform to extend an operator’s brand by immersing the player in play-forfun simulated gaming, real-money iCasino and sportsbook experiences wherever they go, also establishing a 360-degree view of the player. GAN’s universal platform and patented process deliver a competitive advantage, resulting in higher conversion rates, better payment processing success rates, cutting-edge sports betting modules, mature and fully featured simulated and real-money internet casino and the proven ability to deliver genuinely integrated convergence to leverage casino operators’ on-property rewards programs. GAN is the leading platform with major real-money internet gambling clients including FanDuel, Ocean Casino & Resort, Soaring Eagle Casino & Resort, Wynn Resorts and Churchill Downs Inc. GAN also offers a U.S. market-leading B2B social casino solution that leverages existing casino reward programs to offer casino patrons a social casino experience designed to generate incremental online revenue and drive visits to on-property venues. Native American operator clients of simulated gaming include San Manuel, the Chickasaw Nation, Agua Caliente, Snoqualmie, the Oneida Nation, Seneca Gaming Corp. and Gila River. GAN’s proprietary compliance program and continuous global monitoring system ensure that its operator partners can move online with GAN’s trusted and proven technology platform, U.S.-patented framework and reputable specialist teams. Additionally, GAN provides first-class managed services for marketing (customer acquisition and retention) and customer service. Whether a property is interested in a fully managed online gambling solution or to augment existing customer service and marketing programs, GAN’s dedicated operational services teams have the local and global experience to support those needs. GAN has a best-in-breed platform with a demonstrable track record of operating across multiple states, designed to ensure the success of its casino operator partners. With live operations in Washington, California, Nevada, Arizona, New Mexico, Colorado, Oklahoma, Kansas, Iowa, Missouri, Louisiana, Michigan, Illinois, Indiana, Ohio, Tennessee, Mississippi, Alabama, West Virginia, Maryland, Pennsylvania, New Jersey, New York, Massachusetts, Rhode Island and Maine, GAN is poised to bring many of America’s casinos online utilizing the enterprise technology system first deployed in 2002. For more information, visit GAN.com.


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GAMING LABORATORIES INTERNATIONAL

Leading Clients on Their Compliance Journey

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ompliance is the heart of what Gaming Laboratories International does for suppliers, regulators and operators all over the world. In more than 480 jurisdictions, suppliers, regulators and operators turn to GLI for help in overcoming their compliance challenges in the areas of land-based gaming, iGaming, lottery and cybersecurity. GLI’s compliance offerings consist of four overarching categories that help clients wherever they are on their journey: regulatory compliance, technical compliance, end-to-end testing and full life-cycle compliance. Its cybersecurity services protect operators, regulators and suppliers across each compliance category. GLI advises on many different parts of the compliance journey for existing and emerging jurisdictions regarding both existing and emerging technologies. Regardless of when and where in the world those projects might happen, or if GLI’s clients need one thing or many, their needs are intertwined, and GLI is the best partner for all of those integrated needs. The company’s clients can leverage decades of experience to help them achieve their goals—no matter how big or small, or how unique the challenge.

GLI aims to be the first call, every time, and is committed to its clients’ success, from beginning to end and at every stage in-between. GLI’s global expert team of advisers are here to serve clients during every part of the gaming and regulatory process. Additionally, with many jurisdictions requiring responsible-gaming due diligence and other compliance-related issues such as recertification, ongoing auditing and AML compliance, GLI offers robust solutions to help its clients maintain and understand ongoing compliance obligations. The GLI global team is always preparing for what’s next in terms of technology and cybersecurity, with experts on the ground around the world. No matter the market or geography, GLI provides intelligent insights to get its clients where they want and need to be. Throughout the process, GLI helps mitigate risk, enabling clients to stay focused on the future. To meet continually increasing demand, GLI recently boosted staffing levels in its labs, adding more than 100 team members overall. As a result, GLI is better equipped than any other lab to meet the challenge—from pre-compliance to market launch, sports betting to iGaming—anywhere in the world. Stop by the GLI booth at G2E or visit gaminglabs.com.

HBG DESIGN

Transformative Design Experiences

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op 5 U.S. hospitality and entertainment design firm HBG Design has been creating memorable and transformative guest experiences for more than 41 years. With deep roots in tribal gaming, the firm has proudly worked with more than 40 sovereign nations across the United States as well as commercial clients such as Caesars Entertainment, Oaklawn Racing Casino Resort, Hyatt and Hilton, helping to bring clients’ strategic visions to life through the design of acclaimed casino resorts and flagged hotels. HBG Design recently announced the opening of a third office in Dallas, Texas, joining its Memphis, Tennessee headquarters and West Coast office Cache Creek Casino Resort in San Diego, California. HBG’s Dallas-based team brings a portfolio of world-class gaming and hospitality projects, including the interior design of Seminole Hard Rock Casino Hotel in Hollywood, Florida; Sands Macao; and Atlantis, the Palm, Dubai. This experience adds to an already deep bench of industry talent at HBG Design, representing 100 architects, planners and interior designers specializing in gaming and entertainment design, hotel design and resort destinations. 70

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HBG Design’s dynamic creative team brings a holistic approach to design, integrating interior design and architecture to strategically deliver cohesive experiences that delight and engage guests. Recent examples of completed casino resort projects include the luxurious new $180 million, 459-room, four-diamond hotel expansion at Cache Creek Casino Resort in Brooks, California, for the Yoche Dehe Wintun Nation. The property’s design is brimming with contextual influences inspired by the region’s agrarian landscape. Project highlights include five unique food and beverage venues, a 12,000-square-foot full-service spa and a sophisticated two-story presidential suite featuring hand-painted custom wallcoverings. Early 2020 marked the opening of the Tohono O’odham Nation’s $400 million Desert Diamond West Valley Casino Resort in Glendale, Arizona, a project uniquely inspired by the dynamic Sonoran Desert landscape. HBG’s design of the casino weaves together bold lighting concepts, dramatic shapes and colors that highlight the juxtaposition of forms inspired by the surrounding geography. The firm also recently celebrated the opening of the $100 million Oaklawn Racing and Gaming Hotel and Casino expansion in Hot Springs, Arkansas. With the expansion of the casino, more square footage and natural light were added along with non-gaming amenities including high-end food and beverage venues, an event center, luxury fitness center and spa and a new 198-room hotel. For more information, visit hbg.design.


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2021 CORPORaTE PROfIlES

IGT

“It’s Game Time!”

G

lobal gaming leader IGT will showcase its many growth-driving innovations at G2E 2021. Under the theme, “It’s Game Time!” the company will demonstrate games, cabinets, systems and solutions across all of its gaming verticals that clearly reinforce IGT’s commitment to delivering performance and world-class entertainment. IGT will leverage G2E as a platform to extend the excitement of the 25th anniversary celebration of the most successful slot theme of all time: Wheel of Fortune slots. The company will have a dedicated Wheel of Fortunethemed area within its booth, where IGT will feature exciting giveaways and unveil new Wheel of Fortune games, such as Wheel of Fortune 2X Wilds Diamond Spins. Within its premium games showcase, IGT also will demonstrate new millionaire-making Megabucks slot games, next-generation The Price is Right video slot games and high-excitement multi-level progressives. IGT’s core hardware and content portfolio will be another anchor at the company’s showcase. On the high-performing PeakSlant32 cabinet, IGT will reveal new compelling core games, such as Lucky Larry’s Lobstermania 4 and Greek Lightning/Lucky Lightning, while the PeakSlant49 premium quality cabinet will showcase the new core games Stinkin’ Rich Skunks Gone Wild, Di Vinci Diamonds Masterpiece, Wolf Run Eclipse and more. In the mechanical reel segment, IGT will display new games for the S3000 and S3000 Jackpot cabinets, such as Triple Double Diamond Jackpots, Fu Tao and Golden Pepper. As the leading B2B sports betting technology supplier, IGT will highlight the power and versatility of its PlaySports platform and its portfolio of sports betting peripherals. With deployments in 15 states and go-lives pending in several others, the IGT PlaySports platform is the most widely used B2B technology stack in the U.S. market. It is supported by self-service betting technologies, such as the PlaySports Kiosk, the award-winning CrystalBetting Terminal and the PlaySports Pad, and is backed by a trusted and experienced team. When it comes to the cashless gaming revolution, IGT is leading the way with its Resort Wallet and IGTPay modules for the IGT Advantage casino management system. As the industry’s only fully turnkey cashless solution, Resort Wallet and IGTPay deliver meaningful benefits to players and operators. Players 72

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will enjoy increased choice, convenience and safety, while operators can benefit from increased liquidity, streamlined labor and advanced analytics. At G2E, IGT will demonstrate these technologies along with advancements in mobile systems solutions, such as the Mobile Employee product suite and performance-driving bonusing apps. As the leader in video poker, IGT will showcase its latest advancements in this segment. Staying true to its roots, the company will show new innovative game concepts for the PeakBarTop, CrystalSlant Poker, Cobalt 23 and CrystalCurve cabinets. Must-see IGT video poker games at G2E will include All Star Poker III, Keno Star, Lucky Suit Poker, Ocean Magic Poker and Powerhouse Poker Plus, as well as player favorites Super Star Poker II and Game King X. IGT PlayDigital also will have a meaningful presence within the company’s G2E booth. With the rapid expansion of the global iGaming market and pending digital gaming legislation in many states, IGT PlayDigital is prepared with a range of play-driving games and solutions. Some of the most anticipated PlayCasino games in IGT’s showcase will include MegaJackpots Elephant King, Great Bear and Fortune Coin Boost. The pandemic accelerated the demand for electronic table games and IGT was ready to answer the call with its leading-edge Dynasty ETG portfolio. At G2E, IGT will showcase the supreme configurability afforded by the Peak Terminal and content advancements such as new side bets, hybrid (live/RNG) baccarat games, multi-game capabilities and the option for multiple games to run concurrently on a single terminal. IGT will round out its G2E portfolio with advancements in VLT content and hardware, as well as next-generation specialty market products for historical horse racing, Class II and CDS Class II. To learn more, visit IGT.com, like IGT on Facebook at Facebook.com/IGT or follow IGT on Twitter via @IGTJackpots or the G2E hashtag #IGTxG2E21.


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INCREDIBLE TECHNOLOGIES

The Very Best in Innovation, Serviceability, Entertainment

I

ncredible Technologies is a gaming manufacturer committed to delivering industry-leading products to gaming locations and networks around the world. The company headquarters are located in the Chicago suburb of Vernon Hills, Illinois, with remote offices in Las Vegas. IT products represent the very best in innovation, serviceability and entertainment. IT was founded in 1985 with a focus on providing amusement hardware and software, ultimately leading to the creation of Golden Tee Golf, recognized as the most successful pay-to-play video game in history. The commitment to creating Incredible games led the company to diversify its products and enter the casino gaming market in 2011. Since their introduction to casino floors a decade ago, IT slots have become known for their industry-leading, award-winning innovation. The Infinity product line produced industry-recognized hardware, like the first-of-its-category In-

finity Skybox with its sky-high presence and practical hardware, as well as the groundbreaking Infinity V55 Edge display, which allows operators to place games in never-before-seen bank configurations on casino floors. With landmark brands like Crazy Money and Ultra Rush, IT’s software stands the test of time with innovative game mechanics and rigorously tested math models. The company entered the casino gaming market with out-of-thebox ideas that resonated with players and built the foundation for a devoted fan base for years to come. A new era of innovation continues with the introduction of the Prism platform. Set to debut at G2E 2021, the Prism VXP cabinet marks the next generation of hardware at IT. The all-new cabinet utilizes three game-integrated monitors and cutting-edge technology for a show-stopping presentation: the VXP display physically expands over 13 inches for extended game play and attraction. IT also is heavily invested in its partnerships beyond Class III gaming. The company continues to grow its footprint throughout tribal casinos with its innovative Class II system and compelling games. A recent partnership with GAN ensures players everywhere can experience IT games on their extensive iGaming network. IT’s early 2021 product debut of the Grand Crystal 2 launched the company into the electronic table game space with proven software and renowned IT service. IT will bring its catalog of proven products and debut hardware to G2E 2021, Booth 4047. For more information, visit itsgames.com.

J CARCAMO & ASSOCIATES

Prepared for the Challenge

J

Carcamo & Associates is a marketing consulting firm comprised of experienced marketing and branding professionals, with decades of executive-level operational experience at some of the world’s top casino companies. The practice leaders of key firms supporting the casino industry for more than 40 years, JCA professionals offer extensive consulting experience. They provide complete project management with both strategic and tactical support, and partner with clients to build and position their brands, helping them reach potential customers during their “I want to know” and “I want to go” moments. Two main principles guide the JCA team: First, brand development is not a job, it’s a passion. Second, it’s crucial to mentor and teach marketers to be the best. At JCA, team professionals believe a brand is a life with a heart that beats energy throughout the organization. Nurturing this life requires thinking beyond the logo to each limb, nerve and sense. JCA professionals understand that a brand is more than the colors and strokes of a pen that create a logo. They work with client teams to understand their vision and their customers (or targets) to develop the tools needed to bring a brand to life. There may come a time when even the most successful brand may need a jumpstart. Like life, it may be minor cosmetic surgery, a bit of physical therapy or major surgery. JCA professionals can help rebuild and rejuvenate a brand to be the life of the party once again.

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Creative services also are a specialty, but unlike most traditional agencies, the JCA Collaborative has been formed to build a partnership with trusted, vetted specialists so a client has the best of the best—without the highest costs. JCA is incredibly proud of its Casino Marketing Boot Camp, which brings the kind of specific training needed in casino marketing. Along with the signature in-person event, Boot Camp also offers virtual, small-group and custom-tailored training for a client’s market demands to help create many of the most vital marketers around. JCA is prepared for the challenge to help clients change their view of marketing in order to build an identity that resonates with consumers and produces real ROI. For more information, visit jcarcamoassociates.com. Social Links: https://www.linkedin.com/company/j-carcamo-&-associates/ https://twitter.com/jccarcamo https://www.facebook.com/jcarcamoassociates/ https://www.instagram.com/juliacarcamo


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2021 corporate profiles KAMBI

The Trusted Sportsbook Partner

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ith a range of partners including Churchill Downs, Four Winds Casinos, Penn National Gaming, Rush Street Interactive and Seneca Gaming Corp., Kambi is the trusted sportsbook partner to the regulated betting and gaming industry. Kambi not only provides a first-class sports betting experience, but acts as an incubator for operator innovation and differentiation, thanks to its data-driven sportsbook core and flexible technology. Empowered by Kambi’s range of differentiation tools, operators can control crucial player-facing elements of the sportsbook, including front-end and odds, helping Kambi establish an impressive track record of springboarding visionary sportsbooks to success across the globe. Kambi’s services encompass a broad offering, from compliance provision and odds-compiling to customer intelligence and risk management, built on and delivered through a sophisticated, in-house developed software platform. Kambi harnesses the extensive real-time data generated across its network to continually enhance its algorithmic trading models, leveraging this analysis to deliver actionable insights from which its partners can benefit. As the Kambi network continues to grow, so too does the value it offers its partners. The success Kambi delivers is anchored in its ability to leverage data from a global player base, creating network advantages that increase as each new partner is added and existing partners grow. Every player interaction or bet benefits each of Kambi’s partners, whether they took the informative bet themselves or not. For example, a greater volume of data will lead to a more accurate understanding of player behavioral habits,

MORSE WATCHMANS

A Casino and Gaming Compliance Solution

T

he Morse Watchmans KeyWatcher Touch electronic key control system helps casino and gaming enterprises comply with state regulations by safely and efficiently securing all facility keys and important assets. KeyWatcher users customize their systems by selecting the number and types of modules needed for keys, credit and access cards or single- and dual-door lockers for wallets, cash trays, cellphones, laptops, prescriptions, jewelry, weapons and more. Authorized users can assign and unassign keys with ease, and determine which keys are out or overdue at a glance. And as needs change, KeyWatcher systems can be expanded and reconfigured. Benefits of Electronic Key Control The KeyWatcher system reduces high expenses associated with lost keys. It indicates when key removal and return transactions occur and by whom. In addition, KeyWatcher systems minimize security breaches when they are integrated with other access control systems for even greater security.

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aiding Kambi in providing a more frictionless user experience. When Kambi’s partners launch sports betting, they don’t do so from a standing start. They’re not competing alone, but with the benefit of Kambi’s 20 years of trading experience and actionable analytics from its deep global network data behind them—a partnership in which Kambi offers a platform where they can thrive. Supporting this is Kambi’s long history in sports trading and its dedication to the highest levels of corporate probity and sports integrity. Kambi operates in an ethical manner, ensuring it only conducts business in markets where gambling isn’t prohibited, while employing sophisticated risk processes to detect signs of sports manipulation at the earliest of stages. As a member of the International Betting Integrity Association, Kambi’s 24/7 sportsbook control team ensures all matters concerning sports integrity are handled proactively and swiftly, protecting Kambi’s partners, their players and the sports everyone loves. For more information, visit kambi.com.

Other benefits include: • Reduced liability—Reducing the risk of security incidents through key control • Improved accountability—Assigning keys only to authorized individuals so keys don’t go missing or fall into the wrong hands • Streamlined workflow—Saving time because keys are no longer misplaced or missing Since all key-removal and key-return transactions are recorded, automatic email reports are available for any user at any time. Reports can be scheduled to automatically email, print or save in a PDF or CSV format. Durable and Antimicrobial All KeyWatcher cabinets are built with Category 4 hospital-grade 18GA stainless steel panels that resist corrosion and are coated with antimicrobial powder. This scratch-resistant coating retains microbe-fighting qualities for years and withstands regular cleanings and use. Morse Watchmans is the original developer and global leader of electronic key control. All products are 100 percent made in the USA, with distributors around the world. For more information, visit morsewatchmans.com.


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NOVOMATIC AMERICAS

Winning Technology, Winning Together

A

t G2E this year, Novomatic Americas will feature sleek cabinets, new concepts in sports betting retail technology, video gaming technology and exhilarating progressives. Customers will see Novomatic’s stunning product lines showcased alongside a variety of entertaining premium content, core content, systems and exciting new progressive jackpot product lines. A new Thunder Cash link progressive game, Voodoo Magic, will enhance the popular multi-level jackpot offerings and give operators a new look. Using the new Signature Tower design, the beautiful Marie Noveau comes alive with the magic of the bayou. For the ultra-entertainment experience, Novomatic Americas will launch the Ultra Boost link progressive, giving the popular lock-and-spin feature a new boost. The three exciting titles, Grand Eagle, Tiger Storm and Great American Buffalo, will not disappoint, as players can unlock two matrices to accumulate wins simultaneously. First and second on the Eilers Report’s small-supplier list since July 2019 is the ever-sweet Money Party link. Novomatic also has released several stunning families of stand-alone progressive titles. The attractive mix of games, including Eternal Mandarin Ducks, Royal Crane and Nobel Peacock progressives, are available on multiple cabinets.

Leveraging the success of the Dancing series of games, enter Dancing Tiger Gold and Dancing Lantern Gold, with desirable rising lantern jackpot mechanics and entertaining trigger features. And players who like mythology will enjoy the Mythological Creatures family of games, with Mighty Minotaur and Enchanted Pegasus paying power prizes galore. The Novoline Ji Deng Gao Zhao link has loads of player appeal. Shown with the Signature Tower with two themes available, the enchanting Foo Baby, Jade Dragon and smiling Happy, Lucky Cats bring luck and prosperity to all who play Lucky Trail and Lucky Path. In the VGT market, the NovoStar VIP 3.50 is a big hit. Visitors to the booth can see game mixes for the Illinois, Pennsylvania, Georgia and Puerto Rico markets. They also can experience the new myACP Casino Management system for Illinois and Pennsylvania. This route management tool is the choice of smaller, widely dispersed route operators as an easily implemented performance management tool. The undisputed leader in kiosk hardware as part of its ever-growing portfolio, the Novomatic ActionBook offers quick response times and a userfriendly, multi touch-screen monitor experience. It’s the kiosk of choice for multiple software providers and large operators. The ActionBook Mini and ActionBook Plus will elevate sports wagering to new levels. For more information, visit Booth 1259 or novomaticamericas.com.

RYMAX

Still the Player Loyalty Solution

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oyalty looks different now than it did two years ago. Product reward trends look different than they did two years ago. Player behavior is different now than it was two years ago. But the answer to engagement and loyalty still is the same—Rymax, still the go-to player loyalty solution. No matter how the industry has changed, no matter what challenges a property may face, Rymax still can be counted on as the expert partner in player motivation. As the leading loyalty marketing and rewards provider, Rymax truly understands what drives players. The company engages and motivates audiences through the power of trending merchandise, offering an unmatched portfolio of more than 17,000 product rewards. Rymax works closely with 450 of today’s top brands like Solo Stove, Theragun, Echelon, Tory Burch and Sonos to bring players the very best in aspirational merchandise. Then, using demographic data and analytics, Rymax creates a program specifically tailored to the client’s players. The carefully curated selection of rewards and exclusive interactive reward experiences bring smiles to players’ faces and create lasting memories tied directly to a property. The Rymax team works tirelessly to ensure gaming organizations capture

new audiences, bolster relationships and stimulate repeat play among existing players. Backed by passion, experience, vision and grit, Rymax award-winning casino loyalty programs offer tools and rewards that appeal to players at all levels and of every generation. For more information, visit rymaxinc.com.

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SCIENTIFIC GAMES

Systems Solutions and Cutting-Edge Products

S

cientific Games is innovating and delivering the necessary systems, solutions and cutting-edge products that empower its casino partners to operate safely and efficiently and create a state-of-the-art gaming experience for their players. Innovative systems solutions address the operating safety and efficiency challenges that casinos face including social distancing and automated game sanitization modules, which allow players to reserve an EGM and for surrounding machines to become disabled. The module’s rules engine then identifies the games that require sanitization immediately. Players can experience cardless and cashless gaming through the Unified Wallet mobile application, and a seamless automated player gift-fulfillment program with Player Boutique. Scientific Games’ latest electronic table game innovation, Quartz Standalone, is a single-player terminal that features an immersive 26.5-inch LCD player touchscreen, with game and trend tracking presented on a 21.5-inch top screen. Exclusive featured titles include Dragon Tail Baccarat and Roulette X. The new MDX multi-deck shuffler shuffles one to 10 decks, eliminates

edge-sorting and sorts one to 10 decks. Scientific Games is pushing the boundaries of traditional table game play with Kyber, its augmented-reality table game that combines eye-catching projections and object recognition technology. Kyber features the popular Blazing 7s Cash Spin bonus, which detects hand gestures and introduces a dynamic bonus round, including an augmented wheel projected onto the tabletop. New slot products include Mural, Scientific Games’ most visually dramatic gaming cabinet, featuring a stunning dual 55-inch, 4K resolution curved display. The Mural cabinet is the first to be designed almost solely through virtual collaboration, with a select team of engineers in Las Vegas building the first prototypes in person. Elevating the player experience, the Mural cabinet features an embedded wireless charger for easy mobile phone charging, and both the main monitor and the cabinet’s iDeck are touchscreen-enabled for a seamless player interaction. New titles include Emperor’s Coins–Diamond Eternity, Monopoly Water Works and Ultimate Fire Link Explosions. Kascada, Scientific Games’ first truly international cabinet, features incredible light effects and an immersive player experience. Kascada offers an innovative K-Curve and an ultra-high-definition 4K graphics display on a 43-inch double curved monitor. New titles include Jewel of the Dragon−Red Phoenix, Jewel of the Dragon−Valley of the Tiger and Monopoly Lunar New Year. For more information, visit SGgaming.com.

TCSJOHNHUXLEY

Committed To Partnerships, Innovation & Growth

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CSJohnHuxley is the premier manufacturer and supplier of world-renowned live gaming products and services. With an emphasis on leading-edge technology, its product portfolio underpins the company’s commitment to business partnerships, innovation and growth. With strategically based offices all over the world to provide personal service, after-sales care and technical support, TCSJohnHuxley is actively committed to delivering customer-focused, innovative solutions. One of the latest products to debut for the first time at G2E is the Qorex HiLite range of high-impact products, featuring striking LED displays and podiums that are fully synchronized to the game. Like the rest of the Qorex ETG system, Qorex HiLite is modular in design. It is fully flexible and able to create almost unlimited layout configurations to enhance the user experience while providing a stunning centerpiece and attraction on the gaming floor. Other key products to be shown include the Chipper Champ Pro, the first installation to take place at the prestigious new Resorts World Casino in Las Vegas. The Chipper Champ Pro incorporates all the main attributes of the worldrenowned Chipper Champ 2, but includes new standout features. They include 78

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an innovative fold-away 7-inch touchscreen that provides essential information to casino personnel right on the gaming floor, as well as enhanced security through two built-in cameras with LED lights. Also on display will be the patented Blaze LED Surface Technology that literally lights up live table games by highlighting winning numbers and bets and various stages of the game, and incorporates custom-designed attract modes. In addition, visitors will see the most comprehensive range of roulette wheels, globally recognized as the most reliably random and secure wheels available. Also on exhibit will be FX, GPS & PGS layouts that set industry standards in quality, durability and vibrancy, along with many other core products in the portfolio. The TCSJohnHuxley team looks forward to meeting with customers and partners to showcase a range of new innovations and exciting developments, along with core portfolio products. For further information, visit tcsjohnhuxley.com.


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TABLE TRAC

Your Competitive Edge

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ith 26 years in the gaming industry, Table Trac Inc. continues to lead the way in developing and maintaining a competitive edge with innovative solutions in casinos worldwide. Table Trac customers range from small slot parlors to large multi-property resorts. They include more than 250 tribal and commercial casinos connected to 30,000-plus games operating across 13 U.S. states, the Caribbean, South America and Australia. Table Trac’s expanded product offerings cover all areas of casino operations. The feature-rich CasinoTrac Casino Management System (CMS) automates key operations from guest rewards to promotions to cage management, as well as streamlining audit/accounting processes. CasinoTrac continues to be the most secure, scalable and complete casino management system on the market today. Operating on an encrypted Linux-based server platform, it provides reliability and security second to none. CasinoTrac also provides all future system upgrades at no additional cost to customers, making this CMS the most affordable choice on the market. DataTrac is CasinoTrac’s “ViZual Analysis” tool. It uses complex casino data to assess and address casino performance metrics. The combination of CasinoTrac and DataTrac gives properties an affordable, secure option for

managing, monitoring and analyzing their casino operations. DataTrac ensures your data never leaves the property, while providing the information necessary to make confident business decisions in real time. KioskTrac Mobile is a one-ofa-kind, fully customizable mobile rewards application that leverages the convenience of the player rewards kiosk with the power of touchless transactions on player smartphones. Utilizing Table Trac’s patented digital currency transfer solution, the KioskTrac Mobile app brings full cashless functionality for promotional and cash credits at all touchpoints throughout the casino. REPULS security solutions allow security and surveillance personnel to take a hands-off approach, minimizing risk without compromising the safety of the casino. With the combination of REPULS, SentriLaunch and SentriZone, those personnel can effortlessly fill the gap of time from the onset of an active threat until law enforcement arrives, while reducing the risk for the casino and staff. For more information, visit casinotrac.com.

P3 Advertisers Index Acres Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Gaming Arts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

AGEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67

Gaming Laboratories International . . . . . . . . . . . . . . . . . . . . .57

AGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

GAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Aristocrat Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84

Global Gaming Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81

Aruze Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

HBG Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Bluberi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27

IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35, 83

Bragg Gaming/Spin Games LLC . . . . . . . . . . . . . . . . . . . . . . .45

IGT Global Solutions Corporation . . . . . . . . . . . . . . . . . . . . . .21

Casino Player Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71

Incredible Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Casino Style magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75

J Carcamo & Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

Casino Trac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47, 73

Kambi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Cintas Global Hospitality & Gaming . . . . . . . . . . . . . . . . . . . .65

Morse Watchmans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59

Crane Payment Innovations . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Novomatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Cuningham Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Rymax Marketing Services . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

Eclipse Gaming Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63

Scientific Games . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

Everi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

TCSJohnHuxley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55

Ex-Cell Kaiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

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The Stars Come

Out at G2E

Over the years, there have been appearances at G2E by many celebrities from actors to athletes, from authors to comedians, from TV personalities to anchors

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hile the gaming industry sees its share of stars on casino stages, nightclubs and often on the casino floor, G2E has been the epicenter of the star-studded universe since its inception in 2001. The organizers of the show often bring in celebrities to enlighten and entertain attendees, while slot companies enlist their celebrity partners for slot game themes to liven up the proceedings and drive booth traffic. Check out the attractions that have been front and center on the stages at past G2Es. Comedian Rita Rudner had them rolling on the floor laughing during her keynote presentation at G2E 2009

Game show host Drew Carey celebrates the world debut of three “Price is Right” slot games for IGT at G2E 2018

Hugh Hefner showed up at the Bally Technolgies booth in 2008 to help introduce the Playboy series of slot games, complete with his playmates and bunnies

UFC President Dana White brought superstar MMA fighter Amanda Nunes to G2E 2019

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Former heavyweight champion Mike Tyson signed boxing gloves at G2E 2011 for Interblock

Always the best place to spot celebrities during G2E is the Casino Entertainment Awards, particularly when Jerry Lewis and Charo received their Lifetime Achievement Awards in 2015


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Basketball great Shaquille O’Neal took photos with attendees at G2E 2016 and they sometimes were mismatched in size

Shark Tank arrived at G2E 2018 when investors “Mr. Wonderful,” Kevin O’Leary and Daymond John heard from gaming innovators

AGS brought the Vegas Golden Knights mascot, Chance the iguana, along with the VGK drumline to bring excitement to the floor and debut a VGK slot game

Basketball great Magic Johnson took the stage at G2E 2017 to talk about his commitment to excellence and why sports betting and Las Vegas go hand-in-hand David Hasselhoff appeared with some friends at G2E 2012 to promote the Baywatch slot games

Las Vegas Mayor Carolyn Goodman presented Vanna White with a city proclamation for the occasion of the launch of the latest Wheel of Fortune games at the IGT booth at G2E 2016

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Gene Simmons and Paul Stanley, members of the rock band KISS, showed up to promote the KISS slot machine produced by WMS at G2E 2012. They assisted with the ribbon-cutting for that year’s show.


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