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EXHIBITOR LIST | SESSIONS & SEMINARS | 2016 GGB GAMING & TECHNOLOGY AWARDS

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publication

2015 VISIT GLOBAL GAMING BUSINESS AT

BOOTH NO. 2713


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The Best of Both Worlds. G2E Booth #1967.

www.ainsworth.com.au


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CONTENTS

PUBLICATION

2015 GLOBAL GAMING EXPO • SEPTEMBER 28-OCTOBER 1, 2015

COVER STORY

Konami Rising

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Konami Gaming’s new Las Vegas headquarters, doubling the production capacity of the dynamic slot subsidiary of Japan’s Konami Corporation, will help the hot slot-maker meet surging demand. BY FRANK LEGATO

FEATURE

WHAT, WHERE, WHEN?

Going Social

Integrated Resort Experience

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Producers of social gaming content and systems are seeing business soar as demand for free-play casino games rises.

Conference Program

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G2E Exhibit Floor Map

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G2E Exhibitor Directory

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BY DAVE BONTEMPO

20 THE EVENTS iGaming Congress

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Global Gaming Women at G2E

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Cintas Ultra-Lounge Fashion Show

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GGB Gaming & Technology Awards

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DEPARTMENTS G2E Welcome BY GEOFF FREEMAN Casino Communications WITH AND

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ED SEVERAL, SENIOR VICE PRESIDENT AND GENERAL MANAGER, KEVIN MCDONALD, INDUSTRY VICE PRESIDENT, REED EXHIBITIONS

Progressive Products BY FRANK LEGATO A Look Back: G2E 2014

28 86

CORPORATE PROFILES 62 63 64 66 67 68 69 70 72

Acres 4.0 AGS Ainsworth Game Technology Aristocrat Technologies BMM Everi Gaming Laboratories International International Game Technology Konami Gaming

73 74 76 76 77 78 78 79 79

Red Square Gaming Scientific Games Best Gaming Technology Casino Data Imaging Cintas Corporation DataSpade DiTronics Financial Services First American Bankcard/FABICash Incredible Technologies

80 80 82 82 83 83 84 84

The Innovation Group JCM Global Novomatic Americas The Rainmaker Group RPM Advertising Rymax Marketing Services Spin Games TCSJohnHuxley

ON THE COVER: Konami’s executive team in front of their new Las Vegas headquarters G2E Preview 2015 | 3


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1 2 T H A N N UA L | 2 0 1 5

Welcome to G2E 2015

G2E PREVIEW STAFF

Roger Gros, PUBLISHER rgros@ggbmagazine.com Frank Legato, EDITOR flegato@ggbmagazine.com

EXPANDED GLOBAL GAMING EXPO REFLECTS CONVERGENCE OF GAMING AND NON-GAMING TECHNOLOGIES, PRODUCTS AND SERVICES

Robert Rossiello, ART DIRECTOR rross@casinoconnection.com CONTRIBUTING EDITORS

Dave Bontempo & Pamela Jones,

by Geoff Freeman

David Coheen, NORTH AMERICAN SALES & MARKETING DIRECTOR

dcoheen@ggbmagazine.com

s the world’s premier event for the casino gaming industry, the Global Gaming Expo (G2E), hosted by the American Gaming Association in partnership with Reed Exhibitions, is a place where business gets done. We strive to make G2E better every year, and in 2015 we’ve made many enhancements designed to enable our industry to be more innovative and allow your business to grow using the G2E platform. With the most extensive and diverse collection of exhibitors to date, G2E 2015 will feature cutting-edge developments in slots, table games, security, iGaming, casino design, casino management systems, staff resources and casino property marketing solutions. We’ll present strengthened educational programming on topics including tribal gaming, sports betting, illegal gambling, integrated resorts, skill-based slot machines, next-generation games, regionalization, millennial customers and financial compliance. The G2E floor also will be enhanced with new networking areas, show schedules to enable more on-floor interaction and improved navigation. Perhaps most significantly, we’re broadening the scope of G2E to match the changing gaming-resort landscape and position our attendees for the future with the inaugural “Integrated Resort Experience at G2E.” Located on the show floor, the IRE will feature innovative non-gaming technology, products and services as guests would experience them. This new effort will deliver a complete solution to help casinos attract more guests, encourage them to stay and play longer and increase revenue per visitor. With a unique circular show floor and working center bar, IRE will be the hot spot and locale for many events. The area will feature interactive demonstrations and seminars for non-gaming amenities. Experts in hotel and Stay Well products, food and beverage, entertainment, meetings and gaming will present concepts that can make a significant impact on the bottom line. As part of our “Indulge” display, G2E attendees will see the newest trends in one of

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4 | G2E Preview 2015

the most profitable categories within gaming resorts, food and beverage. Indulge will feature dining and drinking with unique restaurant, bar, sports and entertainment concepts. Food Network star Steak Shapiro will host a bracketed chef tournament throughout G2E featuring aspiring culinary talents, who will be judged by celebrated chefs Daniel Boulud and Buddy Valastro. Top mixologists, sommeliers and cicerones from Southern Wine & Spirits of Nevada will conduct mixology demonstrations. As we all know, “dinner and a show” has become synonymous with casino resorts, and is a constantly evolving experience. To continue to offer world-class entertainment, our “Captivate” display will feature next-generation products and technologies for theaters, concert halls, event centers, lounge performances, day and nightclub concepts and more. Meetings and conventions have proven to be a substantial benefit to the casino business model. The “Connect” display of our IRE will present smart, ergonomic and connected meeting rooms with the latest A/V, furnishings, lighting and services to ensure casino meeting spaces are at the forefront of technology. After a few days at a convention taking in all that your casino resort has to offer, why not take in a little “Zen” time? Casinos provide a high-volume business for spas, which offer an opportunity for casinos to expand clientele. Zen will include educational seminars on the business of spas, a one-day certification process to become licensed spa managers, new fitness offerings, up-and-coming treatments and other wellness innovations. The core G2E show floor will present the greatest depth of games, and the Integrated Resort Experience will be the place to see them in casino settings. This “Play” area also will feature next-generation casino management systems, which can monitor non-gaming spend in addition to gaming activity. We look forward to welcoming you to G2E 2015. Geoff Freeman is president and CEO of the American Gaming Association.

Floyd Sembler BUSINESS DEVELOPMENT MANAGER

fsembler@ggbmagazine.com Becky Kingman-Gros, CHIEF OPERATING OFFICER bkingros@ggbmagazine.com EDITORIAL ADVISORY BOARD PRESIDENT, ARMENI ENTERPRISES

Rino Armeni,

• Mark A. Birtha,

SENIOR VICE PRESIDENT AND GENERAL MANAGER, HARD ROCK INTERNATIONAL

• Julie Brinkerhoff-Jacobs, PRESIDENT, LIFESCAPES INTERNATIONAL

• Nicholas Casiello Jr.,

SHAREHOLDER, FOX ROTHSCHILD

• Jeffrey Compton,

PUBLISHER, CDC E-REPORTS

• Geoff Freeman, PRESIDENT & CEO, AMERICAN GAMING ASSOCIATION

• Dean Macomber, PRESIDENT, MACOMBER INTERNATIONAL, INC.

• Stephen Martino, DIRECTOR, MARYLAND LOTTERY AND GAMING CONTROL AGENCY • Jim Rafferty,

PRESIDENT, RAFFERTY & ASSOCIATES

• Thomas Reilly,

GENERAL MANAGER, ACSC PRODUCT GROUP EASTERN REGION VICE PRESIDENT, BALLY SYSTEMS

• Steven M. Rittvo, President, THE INNOVATION GROUP • Katherine Spilde, EXECUTIVE DIRECTOR, SYCUAN GAMING INSTITUTE, SAN DIEGO STATE UNIVERSITY

• Ernie Stevens, Jr., CHAIRMAN, NATIONAL INDIAN GAMING ASSOCIATION

• Roy Student, President, APPLIED MANAGEMENT STRATEGIES

• David D. Waddell, PARTNER REGULATORY MANAGEMENT COUNSELORS PC CASINO CONNECTION INTERNATIONAL, LLC.

921 American Pacific Dr., Suite 304, Henderson, NV 89014 702-248-1565 • 702-248-1567 (fax) www.ggbmagazine.com The views and opinions expressed by the writers and columnists of G2E PREVIEW are not necessarily the views of the publisher or editor. Copyright 2015 Casino Connection International. Las Vegas, Nev. 89118 G2E PREVIEW is published annually by Casino Connection International, LLC. Printed in Missouri, USA. Postmaster: Send Change of Address forms to:

Global Gaming Business 921 American Pacific Dr., Suite 180304, Henderson, NV 89014

Official Publication


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Your Winning Combination As the leader in casino gaming and lottery, IGT is committed to shaping the future of the gaming industry for our customers globally. From the innovative hardware of IGT CrystalDual™ to award-winning titles like SPHINX™ 3D - you can count on IGT to bring the convergence of state-of-the-art platforms and player-favorite content to the next level. Join us at G2E 2015 Booth #2139 to discover your winning combination.

© 2015 IGT. All rights reserved.


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CASINO COMMUNICATIONS g2e casino communications

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Ed Several, Senior Vice President and General Manager

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Kevin McDonald

Industry Vice President, Reed Exhibitions

Ed Several

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2E will move forward this year with a larger show floor, innovative ideas and dynamic new leadership. Ed Several is senior vice president and general manager of Reed Exhibitions, usually a role that simply provides oversight, not direction. But Several has taken a personal interest in G2E and introduced some unique ideas, most importantly the Integrated Resort Experience, an offshoot of the G2E show floor that concentrates on non-gaming amenities. Several brought in Kevin McDonald as industry vice president specifically in charge of G2E. Together, they lead a team of dedicated professionals, who, along with the team at the American Gaming Association, promise to take G2E to the next level and provide the gaming industry with the most cuttingedge conference and trade show in years.

GGB: Senior executives with Reed have always been very helpful and supportive, but you’ve really taken a big step, a different role in G2E. Tell us why you decided to get so deeply involved in the show this year. ED SEVERAL: You know, I’m very passionate about the industry. I actually have a background here. Many years ago, I was involved with the lottery business, having sold several lottery scratch ticket games, as well as keno games. So, it’s actually something that I’ve always wanted to do, and when the opportunity came, I jumped at it. If you think I’m hands-on, it’s because of the passion that I feel for the industry, and I’m excited to be part of it.

And let’s be honest; this is an important show to Reed. It’s one of the biggest shows the company has, correct? SEVERAL: Absolutely, it is critically important. And so really, the focus has been and will continue to be on creating value. The effort here is to really develop a way to enable casino properties to grow their business by using their attendance at the G2E event, by experiencing the great products offered by our exhibitors, which is why we’re adding so many events this year, both from an education 6 | G2E Preview 2015

standpoint, and with the new Integrated Resort Experience. Kevin, you have recently been appointed as the industry vice president for G2E, the position that runs the show. What are some of your goals for this year’s show? KEVIN MCDONALD: I actually have two goals for this year’s show. First and foremost, I want to focus on delivering value for all of our attendees and our exhibitors. My goal is to help them connect, which really allows them, in turn, to build and to grow their business, which is really the essence of what G2E is all about. And secondly, we’re launching the Integrated Resort Experience, and I really want to have a successful launch with that program. That’s really the biggest news coming out of the show so far. Tell us how you came up with this idea, and why you launched it. SEVERAL: Together with the AGA, we understand that everything is based on need. And if you look at the industry, the amount of revenue that’s being generated by non-gaming opportunities is growing. We wanted to be able to create this endto-end casino solution, where we can integrate gaming into non-gaming activities to

Kevin McDonald help casino operators grow their business—grow it by attracting more visitors to stay longer, play longer, and participate in different activities, that will ultimately grow all revenue for a casino operator. So the goal of the Integrated Resort Experience is to focus on these non-gaming revenue opportunities? SEVERAL: Absolutely. If you take a look at the opportunities available at the Integrated Resort Experience, it cuts across every element of casino and hotel operations. It goes from the sleeping rooms with stay-well products, to products that offer an improved margin and vacancy rate. It continues into the entertainment portion, to be able to offer talent that is not just about who’s the latest and hottest, but who will attract an audience that will spend, stay and play longer, right on down to being able to attract more conference and business meetings, so this way you can attract more visitors and grow your revenue. How does this translate to the conference sessions? SEVERAL: We’re going to have not only the dedicated G2E conference session for the gaming part of the show, but we’re also continued on pg. 8


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I want to focus on delivering value for all of our attendees and our exhibitors. My goal is to help them connect, which really allows them, in turn, to build and to grow their business, which is really the essence of what G2E is all about.

going to have a dedicated Integrated Resort Experience conference to complement that as well. So you’ll be able to bring your entire staff to the G2E event this year. It’s almost like having a staff meeting at G2E, because everyone involved, from the vice president of sales, who is responsible for bringing in more corporate meeting business, right on down to the person who is responsible for bringing the latest and greatest slot machines onto the floor, will be involved. There will be something for everybody on your team, all in one place. It’s an end-to-end casino solution. Kevin, tell us about some of the interactive tools that G2E is offering, to assist both exhibitors and attendees to get the most out of the show. MCDONALD: On our website, you can sign in and create a My Show experience, which allows our attendees and our exhibitors to start making connections prior to the show. And then we have a mobile app that is really robust, and I’m really proud of what we produce there. All of the information you enter on the website can sync to that mobile app, and it gives a guideline and a program to take you around the show and make sure that you’re following through on those connections that you’ve established prior to arrival. Internet gaming now has been operating in the U.S. for more than two years, and will continue to be a hot topic at G2E. Why is this year’s iGaming Congress on Monday, September 29, so important to the development of the industry? SEVERAL: We’re continuing to grow the number of exhibitors that are on the exhibit floor. When you look at it, G2E— Global Gaming Expo—you think about that word “global,” so it’s not just for domestic operators; it’s really for the world. And the products that are available, the information that’s available, the conferences that are available, cover a myriad of topics and cross multiple jurisdictions. And so, iGaming obviously is an important part, and that will be covered at the show, in a very strong manner. 8 | G2E Preview 2015

— Kevin McDonald

There are lots of new companies involved in the industry, and not just in the iGaming sector, that are really putting some innovative products on the market. How are you attracting those companies? SEVERAL: When you look at the amount of innovation that is available at G2E and Integrated Resort Experience this year in 2015, it’s incredible. And the word “innovation” is what it’s all about. While I can’t go into detail about everything, I’ve had a sneak peek at some of the products that will be launched, and they are products that will enable operators to improve the number of visitors they have, to get them to stay longer, to get them to play longer, and improve their overall experience. And at the end of the day, that’s the value that we want to deliver at G2E and the Integrated Resort Experience. As a former lottery guy, you probably would like to see more lottery products and more lottery companies involved in G2E, since there’s this huge convergence going on now. SEVERAL: That would be something that would be a goal, and something that certainly is an additional discussion as well, because certainly I have an interest in that area, and as we see, the larger operators, the larger companies, Scientific Games, and IGT/GTECH, certainly have that in their DNA. So yes, it would be something that we should certainly work toward. Of course, tribal government gaming has always been a very important part of G2E. Tell us how you’re going to serve that segment of the audience. SEVERAL: We are going to dedicate an entire track to Indian gaming. It’s a very important part of the total universe, and we want to make sure that we support it, and certainly this year there’ll be even more available, with very, very valuable topics. In the last few years there have been areas of the G2E show floor devoted to special disciplines like table games, iGaming, security and surveillance, and other things. Does this kind of designa-

tion really work for the exhibitors and the attendees as well? SEVERAL: It works very well. When you look at the way we have organized the floor, we’ve actually made it easier to navigate sectioned off into dedicated areas, and it is put together in a way that you can find everything you need. Solutions in specific areas are put together rather than spread out. How are the mergers of the big slot and lottery companies impacting G2E, and how is that playing a role in this year’s show? SEVERAL: It’s part of the industry, and it is reflected on the show floor. When these acquisitions and mergers happen, you create new brands, you create new entities, you create new opportunities to service the many casino operators that are out there. It’s something that provides a new look for the show floor. We look at it from a dynamic standpoint—it’s really the opportunity to see all of the operations in one place, and in their new form. So, it’s very exciting. And there’s no question that these companies are using G2E as a launch pad. We know the combination of GCA and Multimedia are announcing an entirely new brand at the show. IGT is reinforcing its brand, and Scientific Games is using G2E as a very important brand differentiation point for all its products. SEVERAL: And isn’t that exciting? If you just think about everything you just said, there’s so much to see, so much to learn, so much to communicate. And you’re right, the G2E platform is where these companies have decided to introduce a new brand, introduce a new format. At the end of the day, it’s all about face-to-face. It’s all about that relationship, and what a better way to do it when you can look someone in the eye, when you can have that personal conversation, and have that all surrounded by your products, surrounded by your personnel, surrounded by the camaraderie of the entire industry. It’s just a great way to be able to build your business, face-to-face, and that’s what G2E is ultimately all about.


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Building

Strength With its new Las Vegas headquarters, Konami Gaming, Inc. is set to lead the charge toward new game styles BY FRANK LEGATO

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or years, one of the first sights for passengers flying into Las Vegas’ McCarran International Airport has been the word “KONAMI,” in back-lit red letters as bright as any of the casinos down the street. It is, of course, the logo on the side of slot manufacturer Konami Gaming’s Las Vegas headquarters, and it’s always been more than just a sign—it’s a statement. Konami’s name as a landmark on the Las Vegas skyline is a metaphor for the company’s surge in North America in recent years, which has seen this subsidiary of Japanese video game giant Konami Corporation rise from a novice gaming division of an amusement game conglomerate into one of the top four suppliers of slot machines and systems worldwide. Konami’s statement stands to get much louder as the company unveils its new Las Vegas headquarters this fall. As the largest slot-makers were consolidating, Konami embarked on a project to double the size of its Las Vegas facility, adding 200,000 square feet of plant space and renovating the 160,000 square feet in the original facility on the former Trade Center Drive, now known as Konami Circle. As noted by Steve Sutherland, Konami’s executive vice president and chief operating officer, the company’s surge in North America—a sustained roll in sales, market share and ship share that’s lasted nearly a decade—presented the need to expand global development and R&D. “One of the reasons for Konami’s success over the years has been our persistent focus on R&D-driven innovation and quality,” Sutherland says. “Presently, most of Konami Gaming, Inc.’s casino gaming products are designed and developed by the R&D team that resides in our Las Vegas facility and that proactively collaborates with the R&D teams at our Konami Gaming, Japan and Konami Australia facilities… Going forward, we intend to expand the Las Vegas-based R&D team in order to handle the increased demands for more products across a wider range of product categories.” The new facility was designed to expand the capacity of Konami’s Las Vegas product development. According to Konami Chief Executive Officer Satoshi Sakamoto, “The new headquarters will not only allow us to increase the volume of production, but give us the diversity to explore new-generation products.” To plan and oversee the design and construction of the expanded facility—a production, R&D and administrative 12 | G2E Preview 2015


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Konami doubled the size of its Las Vegas facility, adding 200,000 square feet of plant space and renovating the 160,000 square feet in the original facility.

complex—Sutherland was joined by Thomas Jingoli, Konami’s executive VP and chief compliance officer (who oversees the Facilities Department) and Ryoichi Kimura, the company’s senior VP and chief administrative officer. “The three of us have been joined at the hip on this project,” says Jingoli. “We report all the details to our boss and CEO, Satoshi Sakamoto. I retained Ty Trueblood (manager of Las Vegas-based construction firm Tybur LLC) to manage the day-today construction matters, and he has been a blessing. I have learned a great deal during this expansion.” The expanded facility will include 150,000 square feet dedicated to manufacturing. “This expanded capacity will allow us to meet current demand as well as any future growth,” Jingoli says. “The new facility also gives us increased flexibility to manufacture larger, multi-station games which require significant space for storage, assembly and testing.” Close to 50,000 square feet in the expanded facility will be dedicated to game and system research and development. “With respect to game design, we enjoy a close collaboration between the R&D teams in Las Vegas, Sydney and Tokyo,” Jingoli says. “We view this synergy as one of the key contributors to our success, and therefore, we expect that it will continue.”

Built for the Future he new Konami headquarters is designed to achieve the U.S. Green Building Council’s silver certification for Leadership in T Energy and Environmental Design (LEED). “Our new facility has been designed and delivered with environment-friendly and energy-saving considerations in every aspect,” says Sakamoto. From subterranean parking and warehousing to geothermal heating and cooling, the facility is a model of eco-friendly efficiency. “Konami has always been very conscious of the environment,” says Jingoli, “and so it was a natural fit for us to build the facility with a goal of obtaining LEED certification. We are asked by customers worldwide about our green practices and our environmental initiatives. We felt this was an important investment to demonstrate our commitment to being good corporate citizens.” Eco-friendly practices have other benefits as well—such as a heating and cooling system that will pay for itself in lower energy costs. “The geothermal will recover its cost over the course of six

years, based on anticipated savings from our heating and air conditioning bills,” Jingoli says. “The entire manufacturing facility will actually be air conditioned, allowing us to remove all of the swamp coolers. All of this was as much of an investment in our employees as it was in the technology.” Jingoli says the new facility will be one of the largest in the state to be heated and cooled through a geothermal system. The new construction attaches to an existing facility that has essentially been rebuilt as new. “Because we are attaching the new expansion to our existing facility, we had to do a complete reconstruction to our original facility,” Jingoli explains. “This required a new roof, special paint, fire protection, LED lighting, carpet and furniture, so when this project is completed, we really have one brand-new facility.” It’s a facility that sets the company up for the future in more ways than one. “First and foremost, the new headquarters will allow us to consolidate all of our offices into one facility,” says Jingoli. “One of our core operating principles involves assembling everyone under one roof so we can create those synergies that occur when you have all departments working closely together.” The new building is designed to accommodate those synergies. “The second floor of the new facility has conference rooms that are equipped with the ability to conduct video conferencing, digital presentations, brainstorming on electronic white boards and conference calls,” Jingoli says. “This new, technology-enabled conference center will provide a world-class working space for us to meet and conduct business with our suppliers and vendors, while preserving appropriate security for critical areas like R&D and manufacturing.” There also is a large, auditorium-sized space that will be a multi-purpose facility, convertible for employee meetings, training programs or as a supplemental showroom. “In short, we have constructed a world-class facility designed to enable Konami’s continued growth,” says Jingoli.

R&D Power ore than anything, Konami’s new headquarters will enable a new generation of product development that promises to M lead to changes in the way some view slot machines. Some of the products being launched at this year’s G2E reflect new generations of what Konami has done well in the past—a new cabinet called the Concerto, new capabilities G2E Preview 2015 | 13


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amusement-based gaming products like Advantage Revolution, Titan 360 and Rapid Revolver. But the next frontier for Konami in terms of game design is the same one facing all suppliers and operators in today’s industry—how to appeal to the new generation of gamblers, the millennials and Gen-Xers who don’t generally gravitate to traditional reel-spinning games. In that race, Konami already has a leg up, thanks to the inherent advantages of having a parent company as wellversed in pleasing young gamers as Japan’s Konami Corporation.

Proud Parent he parent Konami Corporation was founded in 1969 T as a jukebox rental/repair business, expanding to include arcade games in 1973, subsequently producing some of the legends of the arcade and home video game business. Millions in a generation larger than the baby boomers grew up playing Metal Gear Solid, Frogger, Scramble, Konami’s executive team (l. to r.): Kazuya Kozuki, member, board of Super Cobra and other Konami games, first in arcades and directors; Steve Sutherland, executive vice president and chief operating then on their home consoles, PCs and smart phones. officer; Satoshi Sakamoto, president and chief executive officer; Thomas A. Those games all have a strong skill element, and with Jingoli, senior vice president and chief compliance officer; Ryoichi Kimura, Nevada’s recently passed SB 9 law calling for skill-based senior vice president and chief administrative officer games designed for younger players, Konami is in a strong position to lead the way to more skill. In fact, the compaenhancing the Synkros casino management system—while others ny is helping in the drafting of skill-based gaming regulations. represent the lead in the style of game coming next to the slot floor. “With the passage of SB 9 in Nevada, Konami has taken a leadSutherland says Konami’s expanded repertoire is a direct result of ership role in the development of skill-based gaming products,” says customer needs. “Konami has been able to expand our market share Sutherland. “We are actively involved on a small committee that is first and foremost based upon our ability to deliver products that advising the Nevada Gaming Control Board as they draft the regulawork for our customers,” he says. tions that will guide the industry going forward. We believe that our “With this dedication to reliable and quality products, we have company’s experience in the video game industry and our library of been able to expand our product offering in several ways. First, we popular game brands, combined with our strength in slot machine have expanded the number of titles we are able to produce globally mathematics, position us well to lead the industry into new product each year. Second, we have expanded proven cabinets into families of categories.” products that offer our customers options to create diversity on their Sakamoto adds, “Konami first came to Las Vegas to create prodfloors for their patron experience.” ucts which entertain casino customers using our amusement and That expansion included encores to the Podium cabinet includdigital entertainment technology. These core competences were ing the Podium Slant, Podium Goliath and Podium Monument. focused mainly on the younger generation. We have been studying The same path is likely to be ahead for the new Concerto. how we can bring our core technology to the regulated casino mar“The Concerto was designed based on customer input in order to ket. However, recent trends and movement towards allowing skillcreate an ideal play experience for the patron,” Sutherland explains. based games give us much more flexibility and freedom to produce “The machine’s twin, high-definition 27-inch video monitors create a the new-generation casino equipment.” cinematic gaming experience in a standard-sized upright cabinet that Konami Gaming began tapping the amusement expertise of its is superior to some of the smaller monitors on the market.” parent company as far back as 2009, with the rotating game screen Sutherland says Concerto will be available with a matte black in the Advantage Revolution cabinet, continuing with the Rapid finish “so the cabinet essentially disappears for the patron during Revolver slot series and last year’s launch of “Dungeons & Dragons,” game play, thus allowing a more immersive entertainment experibased on the legendary Hasbro role-playing game. But also last year, ence.” There is also the first-of-its-kind DynamicDash button panel, the company developed its first game to tap the Konami video game with dynamic digital graphics and lighting via a multi-layer video arsenal with “Neo Contra.” That game and “Frogger,” based on the screen as well as the feel of mechanical buttons. Finally, signature familiar arcade frog-maneuvering game, will be among Konami’s top holographic lighting features and side lighting activate uniquely durskill-based offerings at the show. ing primary game play, bonus features and attract mode. “Konami is working on several initiatives to help our customers The new cabinet will be accompanied at G2E by the next generattract Gen X and millennial patrons,” says Sutherland. “First, we ation of Konami’s successful core video platform, to be called KP3+. are expanding the content that we are offering to include highly Just as the types of game play and mechanics in the slot games interactive amusement-based products like the Titan 360. Similarly, themselves have expanded to include mechanics like multipliers, we are developing game themes like Neo Contra, Dungeons & gigantic symbols and Double Action Stacked Symbols, the Konami Dragons and Frogger to appeal to a more diverse set of patrons, product line has grown into new product categories—notably, while still providing quality entertainment to the core slot player. 14 | G2E Preview 2015


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“Additionally, we have taken a leadership role in the effort to work with regulators in Nevada and elsewhere to bring skill-based gaming options to regulated casino environments whether online or offline. We believe that Konami is uniquely positioned to combine our industry-leading slot machine game math models with our experience and understanding of video games and amusement products.” Sutherland adds that Konami is expanding its game content designed for distribution online, and will demonstrate its progress on that front at G2E as well. Sutherland says serving the millennials could significantly change the way the slot floor looks over the next decade. “Our industry has experienced a few significant product innovations which have materially altered the experience of the slot floor,” he says. “Moving forward, casinos will devote attention to attracting the next generation of patrons to their properties. And while research and actual data show that Gen X and millennial patrons come to casinos with a preference for non-gaming amenities and table games, it is widely speculated that these segments are awaiting a more relevant experience before they begin spending their money to be entertained on the slot floor. “At Konami, we are working with our customers to define the gaming environment that will attract these younger patrons. We see skill-based gaming products, social gaming experiences and gaming on mobile devices within the casino floor as core components of an evolving gaming floor. We do not believe that slapping ‘millennial-friendly’ brands on clones of existing slot products is enough to satisfy the unique needs of the next generations of casino visitors.”

Synkros Advantage s Konami’s games have continued to A evolve, so has its casino management system, the popular Synkros. This year brings more new developments for the system that evolved out of the original KCMS, or Konami Casino Management System. “We find that Synkros has been selected by more and more operators because it offers industry-leading marketing horsepower on top of the most stable and reliable platform,” says Sutherland. “Our customers told us how important system stability was for their ability to run their businesses, so we built a system based on Department of Defense and financial industry best practices, so our system would offer unparalleled up time in high-volume transaction environments like casinos. “We have recently enhanced Synkros to provide best-of-breed kiosk and mobile functionality, along with enhancing our incentive functionality with offer delivery. We also developed Synkros with the capability to capture and leverage the total patron worth for each patron in the database.” At G2E, Konami will launch Synkros Progressive Management, or SPM, which offers a single interface 16 | G2E Preview 2015

within Synkros for defining, configuring, launching and maintaining system-controlled progressive games, custom-owned and created by the casino. Konami’s popular True-Time Tournaments will also be enhanced to include the industry’s first player-on-demand multigame tournament options. True-Time Tournaments was added to Synkros on the basis of customer feedback, says Sutherland. “The ability to offer customers tournament entries that could be played on any windowing-enabled slot machine, in either player-on-demand or synchronized start format, provides a real competitive advantage,” he says. “True-Time Tournaments are being used because they create excitement, drive trips, and increase ADT with a fixed marketing budget.” Synkros also includes a full suite of bonusing and marketing tools, such as targeting players in a specific ZIP code, driving play on midweek days, generating an incremental trip from a player, or increasing ADT from designated player segments in the database. “Synkros’ bonusing tools give the operator a proven set of options,” Sutherland says.

The New Normal lthough mergers have created behemoth A casino-and-lottery competitors in the slot sector, Konami is sticking to its core business of evolving games and systems through R&D and collaboration between its studios, including the new development center in Las Vegas. “Konami has pursued a growth strategy rooted in our belief in consistency,” says Sutherland. “We have had a consistent leadership team and consistent business strategy since we commenced production in 2001. We have had steady success by committing to organic growth and fiscal responsibility. While we will always evaluate market opportunities, we have demonstrated that we can grow our business without pursuing merger and acquisition activity.” Adds Jingoli, “At Konami, we are committed to a set of core values and operating principles. Our experience tells us that if we remain focused on delivering the highest-quality games and systems products, we can continue to deepen relationships with customers and increase our market share.” The values extend far beyond North America, Sutherland adds. “Our approach to gaining market share in international markets like Europe, Asia and South America is really no different than our approach in North America or Australia,” he says. “We listen to our customers, we monitor market data and trends, and we develop the highest-quality products possible for each market.” The new Las Vegas headquarters facility is yet another extension of those core values. “First,” says Sutherland, “Konami is committed to the original vision of our founder, Mr. Kagemasa Kozuki—creating engaging games that capture attention, push the limits of innovation and provide quality in every detail. Second, we honor our word and hold ourselves to the highest ethical standards. “Third, we have made a conscious effort to preserve the consistency of our leadership team with its core focus on organic growth. We recognize the benefits of operating with our management team in a single facility because we see the benefits that result from centralized leadership.”


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IRE ELEMENTS

/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Nurturing Non-Gaming THE INTEGRATED RESORT EXPERIENCE AT G2E IS DESIGNED TO PROMOTE THE EFFECTIVE USE OF GOODS AND SERVICES OUTSIDE THE CASINO ENTERTAINMENT (Captivate) Theaters, concert halls, multi-use rooms, event centers, lounge acts, day and nightclub concepts, products, technologies and talent to play all day and night. GAMING (Play) Place your gaming products in an integrated resorts environment. Present new ways of driving additional placement of your products.

t’s not a mistake that around 70 percent of the revenue earned on the Las Vegas Strip comes from non-gaming attractions—meetings and conventions, restaurants, bars, lounges, nightclubs, retail, pools, spas and more.

I

While gaming will always be an important component of the Las Vegas experience, it is increasingly becoming an amenity in and of itself. And with gaming revenue shrinking in most jurisdictions due to competition, the economy and changing gambling habits, casino executives are eyeing every revenue stream to be able to increase their profit margins. G2E recognizes this trend in 2015 with the introduction of the Integrated Resort Experience at G2E (IRE), the firstever, end-to-end casino resort property event. The Integrated Resort Experience connects leading-edge technology, products and services with casino properties to entice more visitors to stay longer and spend more money. The Integrated Resort Experience at G2E provides an innovative and interactive platform that showcases non-gaming products within a mock setting like a casino customer would actually experience, including a center bar. At IRE, attendees will view products 18 | G2E Preview 2015

and services that complement the casino gaming floor such as dining, live entertainment within nightclubs and lounges, retail shopping, spa and fitness offerings and an overall enhanced guest experience. At IRE conference sessions, learn how to grow your non-gaming revenues in ways that are efficient and effective. IRE is expected to attract more than 6,000 hospitality executives seeking leading-edge technology, products and services to entice more visitors, increase on-property spending and lengthen stay. And don’t miss the special events at IRE, including the Cintas Ultra Lounge Fashion Show (see page 60). Entertainment will be offered throughout the day, including a competition of chefs curated by Las Vegas Sands Vice President of F&B Sebastien Silvestri. Participants will include celebrity chefs Wolfgang Puck, “Cake Boss” Buddy Valastro and Food Network’s Steak Shapiro. The action will be on the IRE floor at G2E. Don’t miss it!

MEETING & EVENT SPACES (Connect) Smart, ergonomic and connected meeting rooms with the latest A/V, furnishings, floors, lighting, walls and services. FOOD & BEVERAGE (Indulge) Dining and drinking with unique restaurant, bar, sports and entertainment concepts. SPA & LEISURE (Zen) Mind and body health through superior onproperty fitness and spa offerings.

HOTEL (Dwell) Rest and relaxation in state-of-the-art sleeping rooms with the latest wellness products and services to fully unwind.


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Play-for-fun and free-play games are becoming a cornerstone for many slotmakers and content providers

S

BY DAVE BONTEMPO

SOCIAL GAMING, IN THE CLASSIC SENSE, CONCERNS online games involving player interaction. In the pragmatic sense, it’s an adrenaline rush. Companies that serve the gaming business target the arena of tablets, computers, apps and androids. Their customers are casino operators, who have found a lightly tapped market of young, technically savvy professionals who enjoy an online experience. Some of these patrons engage in free games, others advance to pay versions and the operators make action accessible at their fingertips. For those who supply online game content, a simple, effective principle reigns: Offer online products that work at physical properties.

20 | G2E Preview 2015

While people may be hesitant about what personal information they share online, this gaming movement brings new meaning to “What's Your Social?” This time, it’s not a number. It’s a question about what games a person likes. Industry operators have struck a form of oil.

IGT Doubles Down

IGT’S DOUBLEDOWN CASINO OFFERS A FULL CASINO experience in one virtual place, which includes more than 40 slots and tournaments featuring top remote game server (RGS) games like Game King Video Poker, Wild Action Poker and weekly poker tournaments. It brings authentic, Las Vegas-style social casino games to more than 6 million players every month. Fan favorites like Cleopatra, Siberian Storm and Wolf Run are available through Facebook and on mobile devices. This is the world’s largest free-to-play online casino, company officials say. “Social gaming plays an integral role in IGT’s business strategy,” says Joe Sigrist, senior vice president and general manager of DoubleDown Casino. “We give slot enthusiasts from around the world an outlet to experience Vegas-style slot entertainment in a fun, free-to-play environment. Players can build brand affinity for their favorite slot titles and grow their confidence in games such as Game King video poker. “Through DoubleDown Casino and our Advantage system, our customers can gain insight into their casino customers’ social gaming preferences and expand the reach of their marketing efforts beyond the walls of their casinos.” IGT purchased DoubleDown Casino in 2012 with an eye for quality content, Sigrist asserts. “It had the foresight to see revenues associated with making proven land-based casino themes such as Cleopatra, Treasures of Troy and the most successful slot of all time, Wheel of Fortune, available for play in a social gaming environment,” he says. Sigrist recalls a pivotal event shaping IGT’s perception of social gaming.


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“The whole industry took note when IGT entered the social casino space,” Sigrist says. “In terms of a moment that powerfully demonstrated the impact of cross-platform content convergence, many would suggest the 2013 IGT Game King video poker tournament at Casino Del Sol. At this hallmark event, approximately 300,000 players participated in an online and mobile Game King video poker tournament, where the finals culminated in a live event at Casino Del Sol in Tucson, Arizona. “This event demonstrated that through the online channel provided by DoubleDown Casino, a regional tribal casino could engage hundreds of thousands of players, many of whom would not ordinarily interface with the Casino Del Sol brand. Today, player engagement in the form of millions of daily active users speaks to the relevance and popularity of IGT’s social casino.”

Rose says Inspired defines social gaming as playing non-cashpayout games on mobile. It can be but isn’t necessarily linked to a social network. Entertainment is the principal user motivation. Maybe, in the social sense, players can “phone it in.” “The growth of the smart-phone market and consumer engagement with their smart phones are definitely driving the social gaming market,” Rose indicates. “The average smart-phone user looks at their phone over 200 times a day. No other channel can boast this level of participation.” How does one balance the social and real-time player? Facebook has outlined that social games can return the same lifetime value as real-money gaming products, Rose asserts. The onus is on developing a game with high distribution but low monetization like Candy Crush, or a low distribution but high monetization game like Game of War. The opportunity for Inspired is finding the sweet spot between these two, Rose says, and he feels that We R Football sits well here.

Putting on the Spin

(Above) IGT’s Wheel of Fortune, (at r.) Inspired’s mobile I Am Playr game, (opposite) Scientific Games Universe Play4Fun Network

DoubleDown Casino was named to Facebook’s “Hall of Fame” for social games and ranked the No. 1 social casino by Apple in 2013, according to company reports.

An Inspired Vision

INSPIRED GAMING IS A GLOBAL CONTENT AND TECHNOLOGY company, headquartered in the U.K. It offers unique social, slot, table-game and video lottery products around the world. In January, Inspired acquired the main assets and employees of We R Interactive, including the games I Am Playr and We R Football. I Am Playr, launched in 2011, was the first social football game allowing users to play the life of a professional footballer. More than 21 million people have played the game, company officials say. The new rage is We R Football. “This is the only first-person football game on mobile, putting players closer to the action than ever before by allowing them to manage their team and play match highlights from a first-person perspective,” says David Rose, managing director of special applications for Inspired. “We R Football isn’t just a solo experience; the competitive leagues and peer-to-peer transfer system make it highly community-based.”

SPIN GAMES, WITH OFFICES IN RENO NEVADA, AND BANGKOK, Thailand, designs and develops premium and customized gaming content and technology for the interactive and land-based markets. It has a strong intellectual property portfolio including game patents for The Roc, MIG (Multiplayer Interactive Gaming), ML3 ( 3D HTML5 Gaming) and Wheel Power, among others, company reports say. The immediate health of social gaming appears robust, according to Kent Young, the founder and president of Spin Games, which made itself known to the gaming world at the 2012 G2E. “The market could soon be $5 billion in the United States alone, which is quite significant,” he says. “The growth is outstanding. We continue to see more demand for game content. More people are playing than ever before, and it’s something that is both enjoyable and comfortable for them. “From the social aspect, it is something they can share with their friends. They can talk about a recent win they had on Facebook, for example. From the gaming perspective, it is impressive because the content simulates successful land-based games.” Young says his company likes to develop about 12 new games a year. Much of that is licensed to casinos that use it to service and attract customers. The content is available via several outlets, like computers, tablets and Androids. Slots remain king by a significant margin, Young says, but video poker is gaining popularity. Bingo and keno are also among the prime drivers of social gaming. Both the players and casinos want to copy the experience of a live casino game wherever they are playing, he asserts. It gives patrons the action of a brick-and-mortar establishment and affords casinos a chance to recruit customers to their floors, restaurants and loyalty clubs. G2E Preview 2015 | 21


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“The growth of the smartphone market is definitely driving the social gaming market. The average smartphone user looks at their phone over 200 times a day.” —David Rose, managing director of special applications, Inspired Gaming

One of Spin Games’ hottest new products is Triple Bombshell Betties. This is a four-by-five-reel, 40-line game with anticipation reels. By achieving the Three Bombshell Betties, the players trigger the Bombshell Betty Bomb Target Practice Bonus, and players gets to choose their targets and have a chance for big awards and free games when the target is hit. Young is one of the most experienced slot marketers in the industry. With Aristocrat in the early 2000s, he helped create the low-denomination slot boom in the U.S., and he’s now using that experience to aim for a similar revolution online.

carded play. With integrated content management tools, operators can market to players in real time with rewards and promotions more aligned to the player’s own specific interests. One of our partners saw an in-casino revenue lift of 48 percent in Q4 of last year with their carded players who played their Simulated Gaming casino.”

Social Gambit

GAMBLIT GAMING IS A LEADING TECHNOLOGY PROVIDER IN THE emerging interactive entertainment-meets-gaming space. The Glendale, California-based company targets its product to young, technologically sophisticated patrons who normally visit casinos for nightlife and dining. Gamblit adds gaming, primarily through mobile devices, to their portfolio. “Everyone plays social games,” says Marcus Yoder, vice president of regulated markets for Gamblit. “They are cultivating many generations of new players, and it’s a huge opportunity for us in the casino world to bring them experiences similar to what they are already playing every day, on their phones, computers and game consoles.

Accountability

GAMEACCOUNT NETWORK IS A LEADING PROVIDER OF AN INTERNET gaming system capable of being deployed anywhere in the world. GameAccount’s sytems feature award-winning internet and integrated third-party games. The tie between brick-and-mortar and social gaming becomes increasingly strong, according to Dana Takrudtong, vice president of sales in North America for GameAccount Network. GameAccount is headquartered in Las Vegas; its parent company is in London. “Social gaming is paramount to the land-based industry,” Takrudtong says. “I’ve traveled across the United States for the last three years working to better understand operators’ visions for where they see their brand online a year from now, and many say they want to be a ‘mobile first’-focused business, or have more traffic coming to their website, but just don’t know the best tools to increase digital engagement. “Social gaming is a seamless, natural fit as an engagement channel, because operators provide an entertainment experience the players know and love in casino games.” Takrudtong says lobbyists and politicians can impede the spread of real-money regulation in the space, but it’s futile to believe that will stop people from playing casino games online. Consumers want to buy their shoes, pick out their groceries and play their slot machines online, she contends. Operators need to decide whether they want to offer that experience or stomach the fact their players will seek that experience elsewhere. The mechanics are in place for a strong social gaming future, she says. “If we continue to create exciting social mechanics, such as real-time online tournaments, in the B2B Simulated Gaming space, we enable operators to market to a captive audience of players who can become long-term patrons of the casino operation,” Takrudtong predicts. “The impact of a product like Simulated Gaming, our social casino format, to an operation is truly material. By serving as a platform with a meaningful automated back office, we can help operators manage an iGaming floor that has the equivalent of 100 percent 22 | G2E Preview 2015

Gamblit’s Police Pooches

“If we define social gaming as online free-to-play (F2P) or virtual-currency-purchase (VCP) versions of any game you would find in a casino or sports-betting (not fantasy sports betting), then there is a definite role. Gamblers enjoy their favorite games whether playing for money or ‘practicing.’ You don’t know how many times I have seen ‘Black Widow’ played for free on someone’s laptop while waiting for a plane to take off. It continues the affinity a player has for a specific game that they love to play in the casino. “The wow factor in social games comes from fun, compelling game play that entertains hundreds of millions of people every day. The wonderful thing about the advent of mobile games over the last decade, and having these powerful devices on us 24/7, is that it’s opened the door to casual gaming for millions of people that didn’t consider themselves gamers. On average, only about 2 percent of customers ever spend a dime in mobile games. But when they do, a game like Clash of Clans famously makes millions of dollars per day.” Regarding the emergence of Gamblit, Yoder says the casino industry is going through a major shift in how customers see them. The properties have become entertainment destinations for millennials and Gen Xers, rather than simply a place to gamble. “We saw a huge opportunity to make games that we like to play,” Yoder says. “It’s more like an arcade experience that appeals to what younger people prefer to do anyway.”


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Inspired’s popular We R Football

Yoder says Gamblit plays a versatile role in the social gaming trend. It brings games to the online and land-based market. Tablets, tables and new gaming machines all will bear the Gamblit footprint, he believes. Yoder says his company can help millennials and Gen Xers scratch their gaming itch. On any gaming level. The social playing field, however, has become more crowded. “Social gaming is becoming increasingly competitive,” he indicates. “Budgets for games aimed at the Top 50 grossing charts are often in the tens of millions of dollars, so companies are making less of them and investing more, similar to what the console industry went through over the last decade, and the movie industry. Less is more, essentially. We see a unique opportunity for us to work with the best developers in the video game space and even bring their hit games back to life in our proprietary engine and publishing model.” The future of social gaming may also depend on where one is socializing. “Few hits are universal,” Yoder says. “For every Candy Crush, there are thousands of failures. Around 2,500 apps get submitted into the app stores each week, and the average lifetime revenue is around $20. So it’s a very competitive space. Things like licenses have become increasingly important to stand above the crowd. “I think you see a lot of similarities on the casino floor. It’s all about getting and retaining customers. Soccer games are very successful outside of the U.S., while games like Puzzles and Dragons make millions a day in Japan but haven’t had the same success in the U.S. So there are definitely certain genres and types of game play that work better in certain regions.”

Scientific Strategy

SCIENTIFIC GAMES IS THE WORLD’S LEADING PROVIDER OF LOTTERY and casino entertainment. The company operates in three divisions: Lottery, Gaming and Interactive. The Scientific Games global headquarters is in Las Vegas, while the SG Interactive division is headquartered in Chicago with many offices around the world, including Cedar Falls, Iowa; Manchester, U.K.; Stockholm, Sweden; Tel Aviv, Israel; and Las Vegas. SG Interactive, the online and social gaming arm of Scientific Games, operates in three distinct product verticals, all anchored by its unrivaled content library of proprietary Bally, Barcrest, Shuffle Master and Williams slots and table games. The operating areas include the company’s online real-money 24 | G2E Preview 2015

wagering Game Server business, which provides its casino game portfolio to online casinos in regulated iGaming jurisdictions around the world. Another area is the social casino business, which includes the Jackpot Party, Gold Fish, Quick Hit and Hot Shot casino slot games, among others. A third operational realm is the award-winning SG Universe product suite, which includes the SG Universe Mobile Concierge marketing system with over 150 unique playerengaging features and over 22 million player downloads to date. The SG Universe Play4Fun Network platform provides landbased casinos a customized social casino platform with which to engage their players within and outside the walls of their casino, along with its SG Universe VenueBet platform that turns a mobile device into an incremental wagering opportunity for both traditional and non-traditional game play throughout a casino property or within beacon-controlled areas. “SG Interactive has been a participant in the social gaming world since the early days of social casino,” says Rory Shanahan, the head of marketing & B2B social products for Scientific Games Interactive. “In addition to operating some of the most successful social casinos on Facebook, iOS, Android and Kindle—most notably our flagship Jackpot Party Casino Slots that turned three years old this summer—for the past two years we’ve provided forward-thinking land-based casinos with a customized B2B social casino platform (the SG Universe Play4Fun Network). It has delivered thousands of entertainment hours to our partners’ players via web and mobile devices, as well as hundreds of thousands of dollars to our partners. “We’re able to leverage our knowledge of what does (and doesn’t) work with players—battle-tested against millions of daily players across our game portfolio—and distill those features, games and functionality into the platforms we operate on behalf of our landbased casino partners.” Shanahan says land-based casinos looking to succeed in this space must offer a compelling social casino experience (multiple free credit hooks, viral marketing through “refer-a-friend” type options, the feeling of “progressing” through an experience and/or “unlocking” exclusive content, etc.) anchored by the game brands and game play found on the casino floor. Players who enjoy Zeus III or Hot Shot Progressive on a casino floor will expect to see those games online in the social casino. He adds that players demand anytime, anywhere access to the authentic casino content with which they’re already familiar in their social casino experiences. What has worked best for the company? “We are extremely pleased with the performance of the SG Universe Play4Fun Network,” Shanahan indicates. “With some customers live since summer 2013, we’ve consistently seen tremendous success in terms of player retention and monetization rates for our partners online and via native iOS and Android applications, with network-wide averages painting a clear picture of the benefit casinos and their players find from the platform. Players are logging fourplus daily sessions, coming in at 20 or more minutes per session and monetization at rates well above some of the strongest-performing social games on Facebook. “For our Play4Fun Network partners with an established online community (based on unique players engaged monthly), 70-85 percent of players visit the platform daily. Through our platform, which requires no incremental headcount for land-based casinos to operate on an ongoing basis, players are spending 80-100 minutes per day engaged with each casino’s brand online and on mobile devices, with players engaged online in the social casino platform showing an increase in their casino floor spend after joining the casino’s online player community.”


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G2E CONFERENCE PROGRAM 2015 Attendees can enjoy the seminars and sessions at G2E in several different packages.

• 5-Day Super Seminar Pass:

• 3-Day & 2-Day Seminars:

The best buy and includes 4-Day All-Access plus the full NCRG Conference that begins on Sunday.

Packages allow attendees to choose the days they want to attend, and an individual seminar package offers seminars and sessions for one full day of the attendee’s choice.

• 4-Day All-Access Seminars:

Includes exhibits, the Integrated Resort Experience, all Monday Intensive Seminar Programs (regulatory, security and surveillance, etc.), the G2E 3-Day Seminars, and all keynotes, and with daily continental breakfast, and seminar networking events.

MONDAY, SEPTEMBER 28 COMPLIANCE, LAW & REGULATION: AN IMGL MASTERCLASS 9:00 a.m. – 10:00 a.m. Legal Landscape: Implications of Gaming Issues Around the World

For more information on fees and a complete description of these sessions, visit globalgamingexpo.com. This schedule is tentative and subject to change. For a complete up-to-date conference program, including speakers and locations, download the G2E App, available at the iTunes store.

2:00 p.m. – 3:00 p.m. Lessons Learned: Late iGaming Adopters Leg Up

3:15 p.m. – 4:15 p.m. Video Adventures: Tapping into the ESports Phenomenon

GLOBAL GAMING WOMEN

9:00 a.m. – 9:15 a.m.

Welcome: Virginia McDowell, President & CEO, Isle of Capri Casinos

9:15 a.m. – 10:15 a.m. Making Progress: From the Battlefield to the Boardroom

10:30 a.m. – 11:30 p.m. Women in Gaming: State of the Industry

11:30 a.m. – 12:30 p.m. Global Gaming Awards Luncheon

12:45 p.m. – 1:45 p.m. Show Me the Money: Salary, Benefits & Career Negotiations

2:00 p.m. – 3:00 p.m. Confidence Building: Step Outside Your Comfort Zone

3:15 p.m. – 4:15 p.m. GGW Town Hall: What Did We Learn

TRIBAL GOVERNMENT GAMING

9:00 a.m. – 10:00 a.m.

UNLV PROGRAM

Tribal Overview: The State of Indian Gaming

10:15 a.m. – 11:15 a.m.

9:00 a.m. – 11:15 a.m.

Compliance vs. Commerce: Balancing Casino Priorities

TBA

10:15 a.m. – 11:15 a.m.

11:30 a.m. – 12:30 p.m.

11:30 a.m. – 12:30 p.m.

G2E Conference Networking Luncheon

11:30 a.m. – 12:30 p.m.

Global Gaming Awards Luncheon

12:45 p.m. – 1:45 p.m. States Versus Tribes: Indian Gaming Under Attack

Tribes and Land: Trusting the Government Global Gaming Awards Luncheon

12:45 p.m. – 4:15 p.m.

12:45 p.m. – 1:45 p.m.

TBA

States Versus Tribes: Indian Gaming Under Attack

SECURITY & SURVEILLANCE

9:00 a.m. – 10:00 a.m.

2:00 p.m. – 3:00 p.m.

2:00 p.m. – 3:00 p.m.

The 6/60 Report: Six Scams in 60 Minutes

Tribal Tribulations: How To Create a Sustainable Economy Based on Gaming

Gaming Market Migration: Evolutions Impact on Products & Regulations

10:15 a.m. – 11:15 a.m.

3:15 p.m. – 4:15 p.m.

3:15 p.m. – 4:15 p.m.

Ahead of The Curve: Emerging Trends in Casino Surveillance Technology

Embrace Sports Books: Integrity of Sports & Wagering

Surveillance Best Practices: Video Review and Investigation

TUESDAY, SEPTEMBER 30

11:30 a.m. – 12:30 p.m.

9:00 a.m. – 10:00 a.m.

iGAMING CONGRESS 9:00 a.m. – 10:00 a.m. TBA

10:15 a.m. – 11:15 a.m. The Case for Social: Integrating Engagement, Revenue & Retention Strategy

11:30 a.m. – 12:30 p.m. Global Gaming Awards Luncheon

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Global Gaming Awards Luncheon

12:45 p.m. – 1:45 p.m. Deal or Steal: Deterring Chip Theft Paying Attention: Using Technology and Software Solutions to Protect Customer Data

2:00 p.m. – 3:00 p.m. Casino Cryptology: The Art of Forensic Video Analysis Look Ahead: The Evolution of Casino Surveillance and Security

3:15 p.m. – 4:15 p.m. Legal Landscape: Litigation Over Surveillance Video

Council Considerations: Tribal Roundtable

Keynote Address: Geoff Freeman, President & CEO, American Gaming Association

10:30 a.m. – 11:30 a.m. Thwarting Illegal: Uniting Against Underground Gambling Operations Direct Marketing Evolution: Cross-Channel Behavior-Driven Relationship Marketing Betting on Integrity: Sports Wagering Regulations Healthy Outcome: Using Wellness as a Marketing Tool Blurring the Lines: Lotto, Sports Betting, iGaming, Social and Fantasy Join Casinos


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G2E EXHIBIT FLOOR HOURS Price of Payments: Processing Cash and Casino Implications

WEDNESDAY, SEPTEMBER 30

Eye on the Bottom Line: CFO Roundtable

9:00 a.m. – 10:00 a.m.

Cyber Security: Protecting Customer and Data in a Digital World

C-Suite Perspectives: AGA CEO Roundtable

11:45 a.m. – 12:45 p.m. Integrated Resorts: Emergence in Indian Gaming

10:30 a.m. – 11:30 p.m. The Online Reservation: The Tribal View of iGaming

Tuesday, September 29 10:00 a.m. – 5:00 p.m. (Integrated Resort Experience will be open until 6:30 p.m.) Wednesday, September 30 10:00 a.m. – 5:00 p.m. Thursday, October 1 10:00 a.m. – 3:00 p.m.

International Economy: Global Perspective on Anti-Money Laundering and Counter-Terrorist Financing

It’s All About the App: Attracting Millennials with the Touch of a Button

The B-Leisure Customer: A New Kind of Guest

Payment Advantage: Leveraging Payments as a Marketing Tool

Promotions with Emotions: Tapping Into Your Players’ Personalities

Magical Entertainment: Gaming Brands Marriage with Pop Culture

Paying the Price: Getting it Right with Meetings & Conventions

Explosive Situation: Harvey’s Casino Bombing in 1980, Lake Tahoe, Nevada

Smart ROI: Maximizing Revenue with Technological Upgrades

Next Generation Gaming: Harnessing the Shifting Gaming Consumer Demands

The New Normal: The State of Loyalty and Revenue Management

Sustained Engagement: Building Player Loyalty

Making it Mobile: Leveraging Technology in Casino Marketing

2:00 p.m. – 3:00 p.m.

Expert Opinion: Can Big Data Revolutionize Gaming Regulation? Living with Legacy: Manage, Migrate or Move On

Convergence in Action: Video, Social and Emerging Gaming Meets Casinos

Working Together: Reducing Tourist Victimization through Security and Law Enforcement Collaboration

Embracing Disruption: Harnessing Social, Mobile, Analytics and Cloud

2:00 p.m. – 3:00 p.m.

Best Practices: Gaming Industry Market Research & Consumer Insights

Skill vs. Chance: Skill-Based Gaming’s Potential for Transforming Slot Play

Alcohol and Casinos: Risks and Exposures, Dram Shop and Litigation

Speed Session: AML Best Practices and Global CTF Perspectives

11:45 a.m. – 12:45 p.m.

Speed Session: Gaming Hot Spots

Striking the Right Balance: Tradition Rivals Entertainment in Tribal Casinos

Speed Session: Instant Analysis of Slot Floors

Business Threat or Opportunity: Sports Betting, Daily Fantasy and the Ongoing Debate

3:15 p.m. - 4:45 p.m Commission Quotes: An NIGC Update Player Development: Technology Enable HighTouch Customer Service In Depth Discussion: Regional Gaming in the U.S.

Media Moments: Building Loyalty & Relationships

In-Depth Discussion: Global View of Online Gaming

Inside the Integrated Resort: What an IR Means to Jurisdictions & Companies

Smart Trends: Technological Touch to Casino Hotels

Evolution of Table Games: Technology in Transition

3:15 p.m. – 4:45 p.m.

Speed Session: Building Millennial Customer Loyalty

THURSDAY, OCTOBER 1 9:00 a.m. – 10:00 a.m. Seminar Keynote

CHARTING THE CEOs The annual gathering of CEOs at this year’s G2E happens on Wednesday, September 30 when three of the industry’s most talented executives take the stage. Mark Frissora, the new CEO of Caesars Entertainment, will appear at an industry gathering for the first time, along with Gavin Isaacs, the CEO of the newly constituted Scientific Games, and Greg Carlin, the CEO of Rush Street Gaming, one of the most dynamic operators in the gaming industry today. Bo Bernhard, executive director of the University of Nevada, Las Vegas’ International Gaming Institute, will moderate the discussion. They will explore hot button topics such as:

Mark Frissora

• Legalized sports betting and daily fantasy sports • United States vs. Asian markets • Gaming expansion vs. oversaturated markets • Regulations that affect the growth of gaming Don’t miss this fast-moving debate and find out where the gaming industry is headed in the next year.

Gavin Isaacs

Greg Carlin G2E Preview 2015 | 27


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PROGRESSIVE PRODUCTS 2015 OUR ANNUAL REVIEW OF CUTTING-EDGE PRODUCTS AT G2E

BY FRANK LEGATO

Cluster Power

The Tornado AMERICAN GAMING SYSTEMS BOOTH 2256

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t the G2E trade show, AGS will showcase a roulette utility device called “The Tornado.” The device enhances player interaction by allowing the player to control the spin of the roulette ball—something never before seen on the casino floor. When a player presses the button on the remote ball activation device, a signal is sent to a control unit which releases the ball into the roulette wheel through a shoot. The necessary hardware can easily and quickly be installed over any traditional 32-inch roulette wheel. Since there is no need for the dealer to manually introduce the ball to the roulette wheel, human error is eliminated and a truly perfect and secure spin is guaranteed every time. This also allows the dealer to spend more time interacting with players and to keep an eye on the table. For more information, visit playags.com.

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ARISTOCRAT TECHNOLOGIES • BOOTH 1141

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irst there were line wins. Then there were adjacent reels that awarded wins. Now, Aristocrat has revolutionized the way games can grow anticipation and the way players can win by grouping symbols together. This progressive new technology is called Cluster Power. With Cluster Power, instead of a line game or Reel Power game, players can win with a group of symbols across multiple reels. The configurations are very easy to follow, increase player engagement and grow anticipation levels. In simplest terms, Cluster Power is a group of matching symbols connected horizontally and/or vertically. The cluster pay is determined by the number of adjacent reels in the cluster, and the cluster win is the cluster pay multiplied by the number of symbols in the cluster. Cluster Power was created by Aristocrat’s Studio 54 design team, the group responsible for top-selling hits such as the Tarzan franchise and The Walking Dead. Cluster Power technology is appearing now on Aristocrat’s breakthrough slot, Sons of Anarchy. In the near future, players will find Cluster Power on other new Aristocrat game titles. For more information, visit aristocrat-inc.com.


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Cube-X ARUZE GAMING AMERICA • BOOTH 1356

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ruze Gaming America is debuting its newest platforms: Cube-X Video, Cube-X Innovator, and a new premium cabinet, CubeX Ultimate. The innovative new cabinet’s features are a liquid crystal display button panel, LCD topper and improved menu control—including additional language options—achieved through upgrades to the central processing unit, high-definition LCD displays and improved sound quality. The high quality standards in manufacturing and efficiency have created a more lightweight, streamlined platform. Subsequently, the two-row Liquid Crystal Display Button Panel, presented by Suzo Happ, will not only be visually stimulating, but also serve to provide future product support with newly released content. Moreover, the Liquid Crystal Display Topper enhances the cabinet’s floor presence by displaying high-quality game content. In addition to displaying high-quality game content on the LCD topper, the new feature of

high-definition liquid crystal displays integrated into the cabinet supports the enhanced experience. The improved sound content is achieved through a high-quality subwoofer, completing the audio-to-visual experience. With the enhancements to the CPU, Aruze Gaming America was able to achieve increased graphics performance, in addition to streamlining the user interface for the customer’s convenience. With the customer in mind, the overall appearance of the cabinet is now more ergonomically designed, increasing its appeal from previous product. These design improvements have solidified the superior game content which Aruze Gaming America strives to provide to its customers. By creating a cabinet both technologically advanced and ergonomically friendly, its presence on any operator’s floor is commanding. For more information, visit go.aruzegaming.com.

Self Service Betting Terminal BEST GAMING TECHNOLOGY, GMBH • BOOTH 5223

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GT will be making its inaugural visit to G2E 2015, and will be displaying its full range of innovative white-label, turn-key sports betting solutions, of which the market-leading Self Service Betting Terminal is the flagship product. This pioneering solution offers players an immersive in-play and pre-match sports betting experience. Integrating a variety of broadcast, data and pricing feeds from market leaders such as Bet Radar and Betgenius alongside racing feeds provided by XBnet and Racing Post, BGT offer a unique combination of feeds and streams culminating in over 170,000 markets a week across more than 30 sports, as well as live streams of horse and greyhound racing from around the world. The sheer number of markets on offer has led to 75 percent-plus of all bets struck being six-leg parlays resulting in a consistently high 25 percent-plus margin for the operator. In addition, operators can offer customers features such as early cash out, cashback bonuses and free bets. The BGT Terminal brings the online experience to the retail market. The dual-screen functionality of the BGT

terminal ensures that players can quickly locate their desired markets on the lower screen, while the upper screen is reserved for streams and statistics including live scores, form and results. Customization is available for operator-specific information such as featured markets, enhanced odds and bonuses. The interactive nature and simple user interface of the BGT terminal has been spectacularly successful in attracting players of all age groups to retail betting and gaming. The BGT solution is easily managed through a simple back-office system, utilizing a barcode reader and a wide range of funding mechanisms and identification protocols. Cash recycling and cashless options are also available, reducing the need for extra staff and unnecessary cash handling. The self-service functionality of the BGT terminal allows operators to focus on what they do best—marketing, cash management, location, promotions etc. BGT takes care of the rest. The scalability of the service is unparalleled, making this ground-breaking technology accessible to operators across all sectors. For more information, visit best-gaming.com. G2E Preview 2015 | 29


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GlobalSuite Power Zoom CASINO DATA IMAGING • BOOTH 3036

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ew features and advancements to CDI’s GlobalSuite advanced visualization analysis program show the company’s continued focus and investment in customers, technology and real-world solutions. At G2E, the company will showcase new features of the suite of products that reflect advancements and updates, including GlobalSuite Power Zoom, Power Reports and Power Add-Ons. These features apply to both single and multi-site casino operations. GlobalSuite Power Zoom plays an important role in data visualization by allowing an array of end-user levels to use information intuitively without deep technical expertise. The technology makes it easier to interact with large amounts of data in ways that are “powerful, informative and fun,” according to the company. By visualizing a handful to thousands of related items at once, users can see trends and patterns that would be hidden when looking one item at a time. Power Zoom makes it easy for comparative analysis, and easy to spot trends, outliers and anomalies. GlobalSuite Power Reports addresses customer feedback con-

cerning more versatility to expand parameters, sorting, exporting, graphs and more. In essence, certain analysis reports can become “one-stop shops” for high-level views with drill-downs, without having to be a report guru. The bottom line is quickly identifying performance trends and taking action. Customers can also look for saturation levels (theme, denomination, etc.), compare market share indexes, utilization and more. GlobalSuite Power Add-Ons allow for more specific interactive views from the GS Quick Launch tool bar. These are interactive performance grids customized for other challenges that management wishes to address. A major focus for CDI is conducting business discovery with customers to ensure the best path to using GlobalSuite features and identify the most relevant data for analysis. This allows the CDI team to better understand the questions and challenges end users deal with daily. The GS platform allows developers great flexibility in keeping pace with technology and meeting current and future customer needs. For more information, visit casinodataimaging.com.

Hot Rod with Arch Cabinet CASINO TECHNOLOGY / ALTO GAMING • BOOTH 4156

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fter a highly successful year of consolidation and progress, Alto Gaming will exclusively present a prototype of its latest product development at Global Gaming Expo 2015 in Las Vegas. With a special focus on entertainment, Alto Gaming will showcase one of the hottest U.S. brands wrapped in an ultimate premium gaming series featuring the “Hot Rod” design characteristics in a creative themed shape that pays homage to popularity of the famous brand tuned again to gain the interest of several generations in the U.S. With player comfort increasingly in the focus of the company, the new Hot Rod design will be displayed with the exclusive Arch cabinet, making it a perfect match with all of its qualities and diverse functionalities. With its full HD image through a 42-inch curved display, handy keyboard and comfortable chair with integrated arm rests, Arch combines style, technology and innovation.

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Leading the curve of the technological progress in gaming together with its European partner, Bulgarian slot manufacturer Casino Technology, Alto Gaming is commited to deliver a new dimension of gaming excitement by creating original designs of gaming products such as the newest addition to the high-end corporate offerings, the collaboaration of the Arch cabinet and Hot Rod design with its dedicated series of games. The new game suite carrying the Hot Rod brand will not only be aimed at automotive fans, but at all players seeking more variety and compelling game content. Unique math models, game play features and graphics are designed to assure wide appeal. The games will call upon the entire history of hot rods dating back from the early post-war drag racing to today’s massively popular rodding culture. For more information, visit altogaming.com.


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EcoGir Antibacterial Fabric

SCR Banknote Recycler

CINTAS CORPORATION • BOOTH 3316

CRANE PAYMENT INNOVATIONS • BOOTH 1850

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intas is one of the first in the apparel industry to take readyto-wear apparel to the next level by introducing new technology in their uniforms for a fresher and greener approach to employee apparel. This new fabric technology, EcoGir Antibacterial Fabric, actively reduces the number of germs on fabric, making it crisp and cleaner for the end wearer. The EcoGir Antibacterial Fabric will be added to Cintas’ Regeneration Suiting Collection this fall, offering wearers a fresher approach. The updated garments offer several additional benefits that help make uniforms more hygienic, such as odor management features using Odegon Shields technology. Odegon Shields are specialized underarm shields designed to trap odor molecules, leaving a fresh scent. The functionality of this feature is recharged with every wash cycle. In addition to minimizing body odor, Cintas incorporates breathable Aerocool lining designed to evaporate moisture, keeping the wearer cool and comfortable all day long. With the physical benefits of the technology Cintas built into these garments, individuals will be able to extend the life, beyond their regular wash and wear. Washing can contribute to a shortened life of a suit. The new features within the Regeneration suiting collection will reduce the need to wash a suit due to odors, which aids in the extension of garment life. Cintas is committed to improving the lives of its customers, partners and communities by integrating environmentally sustainable practices, principles and solutions across its business. For more information, visit cintas.com/gaming.

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rane Payment Innovations (CPI) will be showcasing its new MEI SCR banknote recycler at Booth No. 1850 at G2E this year. Attendees will have the opportunity to learn how the SCR makes payment transactions faster, easier and more secure than ever. The SCR combines the performance and reliability of SC Advance technology with the benefits of note recycling as part of a total cash management solution. As a single closedloop system, the SCR accepts, accounts for and stores cash from one player to give as change to the next. This allows operators to pay out winnings completely, in higher-value notes, without worrying about issues like hopper starvation. And by holding up to 60 notes on each of its two recycling drums, the SCR provides the capacity required for longer machine uptime, leading to an improved win/machine and, ultimately, lower operating costs. Note recycling also allows players to stay at the machine as opposed

to using a coin changer, a trip that takes time away from play and also limits privacy. The SCR is equipped with the same acceptor head as the one used by the proven SC note acceptor platform, of which there are more than 1.5 million units installed globally. The recycling drums utilize technology from MEI’s four-denomination BNR (bank note recycler) and singledenomination VNR (vending note recycler). What makes the SCR unique among note recyclers are its security features. The SCR offers exceptional fraud defense and internal security controls. Its architecture includes a removable anti-stringing module, as well as a specialized inventory management system that accurately tracks the number of notes going into and out of the machine. It also provides complete note accountability when powered down. And access to system components, when needed for maintenance, can be done without providing access to secured notes. For more information, visit cranepi.com.

Evolver Radius COLE KEPRO INTERNATIONAL, LLC • BOOTH 4753

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t G2E 2015, Cole Kepro International, LLC is presenting the Evolver Radius cabinet for sale. The Evolver Radius is a P-Cap touch cabinet featuring a 32inch curved LCD monitor. The cabinet is maintained within the standard slot base footprint with a width of 23 inches and a height of 52.5 inches. The cabinet’s developers chose a 32-inch LCD with a 2,000 mm curved radius due to the flexibility created for partners’ software development teams. The curved-monitor cabinet is the next-generation cabinet that has been slowly incorporated nationally by selected manufacturers. Cole Kepro has put forth the effort to allow and ensure its customers have the access to 32 | G2E Preview 2015

remain cutting-edge along with those other manufacturers who opened up the curved LCD space. Additionally, the button deck allows for a cut 19-inch LCD panel if desired, and the cash box has been redesigned to allow for easier access for the casino drop team. On the player front, in addition to having a new viewing surface, they will also experience a more friendly placement of the bill acceptor and ticket printer. This is the next generation Cole Kepro cabinet—the Evolver Radius. For more information, visit colekepro.com.


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DFS-500 Casino Kiosk DITRONICS • BOOTH 3616

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t this year’s G2E, DiTronics will feature the new DFS-500 Kiosk, which allows players to redeem slot tickets and break bills as well as access their funds via ATM, cash advance and check cashing transactions. Players can use those funds in customers’ land-based casinos as well as online casinos, for a seamless funds access experience. DFS-500 Kiosk features include a dual bill validator (multiple ticket pay-off capability can process up to 10 tickets at the same time), greater bill holding capacity (five cassettes/3,000 notes each reduces the need to refill cassettes during busy times), a 17-inch touch screen and eye-catching multi-color LED illumination. Exclusive DiTronics Vantage Kiosk software provides additional options for enhanced functionality through DiTronics’ proprietary Rewards Center, which includes: • SMART Dispense (patent pending), whereby operators can customize and define the bill break mix by kiosk, by zone or by casino floor; • Jackpot Pay (patent pending), which helps

casino operators manage jackpots more efficiently by making one, some or all ticket redemption kiosks jackpot dispense units; and, • Transaction Rewards (patent pending), which enable the property’s best players to complete their funds access transactions and have their fees comped or receive a discount on fees automatically at the kiosk. In addition, players can earn points at the DFS-500 Kiosk for doing their transactions at your casino. Since 1998, DiTronics has continually defined the future of funds access with a fully integrated suite of products and services that include ATM and multi-function ticket redemption machines, check guarantee services, cash advance, iGaming, digital wallets and innovative marketing programs for casino operators who require funding solutions for land-based, mobile and online gaming. Headquartered in Las Vegas, DiTronics is a national provider of “one-stop shop” funds access solutions for the gaming industry. For more information, visit ditronics.com.

Core HDX EVERI • BOOTH 1116

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veri, Inc., is introducing a new standard cabinet that is “sleek, sophisticated, and attractive to players and operators alike,” the company says. The Core HDX boasts dual wide-screen 23-inch monitors with 1080p capabilities and integrated touch screens. The premium three-way sound system envelops players in Everi’s next-level sound effects and music. Players will gravitate towards the game-controlled lighting features of the Core HDX, bouncing seamlessly from attract mode to convey the excitement of a jackpot win. Features include an ergonomic player controls and integrated LCD button panel. For Class II markets, the Mini-VGA Bingo Touchscreen discretely displays on the button panel. Affixed atop the Core HDX is a custom premium LCD topper with game-controlled lighting settings. Core HDX is compatible with the award-winning Apex V topper from Everi, displaying synchronized video content across banks of up to 16 cabinets. The Core HDX supports a library of 86 existing Everi titles in addition to three games developed specifically for the new first-class cabinet, promising two additional titles by the end of the calendar year. Highlighting the unified game play across both monitors are newly developed game features for Core HDX titles. Twin

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Dragons displays two sets of reels during the free-spin bonus, prompting players to choose which reel set will produce a larger win. Quad Burst Tiger Strike awards a mystery doubling feature to reel sets in play for up to four sets of reels spread across the two screens. Players can watch their progressive wins increase in real time up the side of the two monitors in Jackpot Inferno. Available in November, Core HDX is a standard cabinet with a premium feel. The design of the cabinet paired with the thoughtfulness of Everi’s artwork and award-winning game features will have players talking on every casino floor. For more information, visit everi.com.


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Bravo Poker GENESIS GAMING SOLUTIONS INC. • BOOTH 2223

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arket-leading poker room management system Bravo Poker gets a revolutionary upgrade for 2015, resulting in Bravo Poker Live, the ultimate poker registration solution for both new and existing casino clients worldwide. At this year’s G2E, Genesis Gaming Solutions will be showcasing the latest upgrades to the Bravo system—most notably, the addition of fully integrated payment registration and live waiting list sign-up services. As a world’s first, the integrated poker registration feature gives poker rooms a secure and efficient tool for handling player registrations while satisfying the strictest regulations for money handling and tracking. It is the only approved integrated system currently available. It also has the ability to market directly to players, increasing awareness and promoting attendance for each poker room—delivering direct value that can be clearly measured. Designed to maximize value to poker rooms, the system has been enhanced with player needs as a priority. The new features added to Bravo Poker Live give players greater choice, enabling direct buy-ins to more live events than any other website, with

the option to use multiple currencies. Players can choose to use a number of payment options when registering for poker events, including credit card, debit card, wire transfer and the new BPL Card, a unique and secure prepaid card designed by Genesis, in cooperation with Sightline Payments LLC. The BPL Card is an innovative prepaid card with online banking services that supports cashless transactions between player and casino. It is a low-cost, gaming board-approved solution that provides security and convenience to all users, including the ability to buy in to casino events, load winnings directly to the card and use the card for everyday purchases. With the existing Bravo Poker Live app and website receiving over 1.6 million visits per month, these latest features are set to positively change the live poker landscape for both casino and player. Genesis Gaming Solutions Inc. and marketing partner Living it Loving it LLC will be demonstrating all of the new features throughout G2E. For more information, visit genesisgaming.com.

Tournament Manager 4.0 INTERNATIONAL GAME TECHNOLOGY • BOOTH 2139

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t G2E 2015, IGT will pair the proven video poker title Ultimate X Poker with Tournament Manager 4.0 systems to introduce the Ultimate X Poker Tournament Game. This is the first time that IGT will bring automated tournament play to Ultimate X Poker. IGT’s Tournament Manager 4.0 software enables operators to seamlessly link Ultimate X Poker machines together so casino patrons can opt in to play against each other in lively, timed tournaments. In addition to easy tournament administration and activation, Tournament Manager 4.0’s leaderboard capabilities create floor-wide excitement. Tournament Manager 4.0 comes with real-time leaderboard updates that can be displayed in the individual games’ top box displays and/or on monitors throughout a casino property. Additionally, Tournament Manager 4.0 offers seasonal leaderboard options, giving operators the option to host thematic tournament events. IGT’s tournament technology also gives operators the flexibility of real-time patron management, allowing them to sponta36 | G2E Preview 2015

neously qualify players for tournaments as business dictates. It also gives operators the flexibility to enroll players in tournaments and switch games to tournament mode from a mobile device. Players also have a lot of reasons to be excited about IGT’s Tournament Manager 4.0 and Ultimate X Poker Tournament Game. With this new product, players can enjoy their favorite multi-hand poker game in a tournament environment. Ultimate X Poker is the ideal game for tournament play because of its quick cadence and its use of multipliers up to 12 times a hand’s original value. If a player falls behind his or her competitors at any point during the timed tournament, Ultimate X Poker’s multipliers keep the chance of a come-from-behind victory alive until the final hands of the tournament. IGT’s Tournament Manager 4.0 is also compatible with several of the company’s other popular video slot themes, such as Prowling Panther, Panda Palace and Siberian Storm. For more information, visit igt.com.


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Verify+ by Kobetron GAMING LABORATORIES INTERNATIONAL • BOOTH 4430

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n jurisdictions worldwide, regulators, suppliers and operators need to focus on compliance issues without the added hassle of tracking multiple signature-generators and readers to validate certified software. They also want to maximize compliance efficiencies with one simple solution. The answer to this problem is the new Verify+ by Kobetron, a leading-edge product developed from the strategic relationship between Kobetron and GLI. Verify+ by Kobetron is a next-generation verification tool that replaces GLI Verify, and puts virtually every new signature method and feature at the user’s fingertips, in one convenient place, empowering users to maximize their compliance and efficiencies with one solution. Verify+ contains all of the functionality of GLI Verify, with several essential new features, including: • The newest signature methods available

• Database tables, columns and rows • Full GAT protocol support • Support for all Kobetron and GLI signatures • Support for all verification from other test labs, independent and government. Verify+ gives users a wealth of benefits. First, it puts one solution at the user’s fingertips. It also makes data easily searchable and configurable. Because it simplifies the verification process, it helps to ensure compliance and empowers quick and easy verification across the entire floor, finally providing a third-party tool with the consistency regulators need. Verify+ by Kobetron is available now through GLI’s development offices. For more information, visit gaminglabs.com.

Diamond StarBar INTERBLOCK USA • BOOTH 1239

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nterblock has developed a product specifically for players who enjoy bar-top video poker and other bar-top games. The company's new Diamond StarBar is an innovative new bar-top way for players to enjoy the entire spectrum of player-favorite Interblock games as well as new Diamond video poker games, all with Interblock’s trademark touch of luxury. StarBar is Interblock’s first multi-game/multi-play product, allowing players to easily toggle between games. The unit can offer more than 500 games per hour. StarBar also offers auto-play and live or animated video results from the roulette cylinder or dice shaker. For the video poker games, StarBar also features auto-hold and double-up. StarBar was designed to maximize casino space and fit stylishly into any bar area. It is easy to install, and has a highly intuitive user interface. It connects to any Diamond live, video or automated result generator, allowing operators to easily upgrade or customize play. StarBar also has its own internal RNG, meaning it can be configured as a stand-alone machine, connected to external generators, or a combination of both options.

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StarBar offers the entire range of Interblock Diamond games and new Interblock video games: Jacks or Better Poker, Bonus Poker, Double Bonus Poker, Double Double Bonus Poker, Deuces Wild Poker, Blackjack, Multi-Hand Blackjack, Baccarat, Double 0 Roulette, Single 0 Roulette, Craps, Sic-Bo, Keno, Pop N Poker and Big 3 Six. The games also feature many innovative side bets, including Lucky Aces, Lucky 9s, Lucky Shooter, Touchdown Roulette, Hi-Ti, Super Six and 3x Six. StarBar also has a power meter bonus system that shows the success percentage to the player, which can be used by operators as an external bonus feature. StarBar is equipped with a BV, ticket printer, player tracking plate, 21.5-inch touch screen and monitor-saving proximity sensor. StarBar’s fully secure cabinet is guarded by RFID card or special key. The button deck LCD allows for simultaneous game play with a video slot, or can be configured as a button deck for video poker games. An optional physical button deck is also available. For more information, visit interblock.eu/usa.


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Synkros KONAMI GAMING, INC. • BOOTH 1154

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onami Gaming, Inc. will present several new Synkros innovations to the market at this year’s G2E. Among Konami’s top systems technology advancements are player on-demand multi-game tournament themes, SYNKiosk functionality spanning mobile devices and full-screen EGM, and Synkros Progressive Management. Player on-demand multi-game tournaments are the newest enhancement to Synkros True-Time Tournaments. When redeeming an on-demand tournament entry at any enabled video slot machine, carded players have the option to choose from an array of game themes to help keep tournament promotions fresh and unique. Players are given a menu of game theme options when claiming their tournament entries, empowering them with an additional element of control and excitement when they achieve targeted sales and marketing rewards at the property. Operators have full access to Konami’s suite of on-demand tournament themes, such as Midway Madness, Hero Collection, Fruit Funds, Romancing the Reels and more. Konami’s SYNKiosk will also be on display—delivering seamless loyalty program features to mobile devices, enabled video slot machines and traditional kiosks in real time. SYNKiosk allows players to access account details, special offers, promotional games, virtual drawings, property information and more, directly from the primary screen of any enabled video slot machine.

Konami’s SYNKiosk mobile access offers the same features on a patron’s personal mobile device, as well as geo-fencing capabilities to configure unique events and offers to coincide with the player’s actual location. Guests to this year’s G2E will also discover Konami’s new Synkros Progressive Management (SPM). It’s a single interface within Synkros for defining, configuring, launching and maintaining system-controlled progressive games across any slot machines with Synk Box hardware. SPM is integrated into Synkros, and provides multiple configuration options spanning standard pay table progressives, mystery triggered progressives, carded mystery triggered progressives and multi-game/single-game cabinet specifications. All these new features and more will be on display at the Konami booth’s comprehensive systems demonstration environment for guests at G2E to see and explore firsthand. For more information, visit konamigaming.com.

Ticket2Go JCM GLOBAL • BOOTH 3633

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ince JCM Global acquired FutureLogic in September 2014, the companies have been working diligently to bring their innovative solutions into one product portfolio and maximize benefits for their customers around the world. One progressive product that is already bringing extensive customer benefit is Ticket2Go, a retrofit ticketing solution for gaming and AWP devices that do not support standard ticketing protocols. For the U.K. market, it is the first and only system to work across all the post-2007 legacy machines in a location. The innovative ticketing solution was developed specifically for AWP/low-payout machine markets, and delivers a networked ticket-in/ticket-out solution in addition to the proven network-less Ticket Payout feature. Ticket2Go offers a retrofit ticketing solution for gaming machines that do not support open standard ticketing protocols, as well as machines that support the new GBG U.K. TITO standards. Multi-lingual and multicurrency, Ticket2Go can be installed across multiple sites, enabling operators to replace coin payout technology with a simple ticket-

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based solution. Further, the added Ticket2Go Ticket Redemption Module can be integrated with any third-party ticket redemption terminal, creating a secure and automated solution for gaming venues. Ticket2Go TITO is designed for machines installed with ccTalk and parallel coin mechs and bill validators. Several external side box options with or without ticket scanners are available for machines that do not support the internal mounting of a printer and/or are fitted with a note acceptor that does not accept standard TITO tickets. Ticket2Go TITO operates across a standard Ethernet network that is used to connect the machine with the Ticket2Go Redemption Terminal, which acts as the site controller. JCM recently entered into an agreement with Luxury Leisure, part of the Novomatic UK Group of Companies, a leading U.K. AGC operator, to install Ticket2Go at Luxury Leisure gaming venues located throughout the U.K. It is the first major rollout of Ticket2Go in the U.K. arcade and bingo markets following the introduction of new U.K. TITO protocol standards. For more information, visit jcmglobal.com.


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Infinity SkyBox INCREDIBLE TECHNOLOGIES BOOTH 4460

I

ncredible Technologies (IT) is having its best year on the shoulders of its latest gaming platform, Infinity, and the Infinity U23 cabinet. With its modern design, Intelligent Bank Lighting and integrated Simple Sign Display Kit support, the Infinity U23 is now a proven success throughout 17 markets. Now, the company is capitalizing on its momentum by expanding the Infinity product line into premium segments including the launch of the new Infinity Skybox at G2E 2015. Infinity Skybox is a premium product that heightens the Infinity U23 cabinet with the addition of an integrated 55-inch vertical monitor. Infinity Skybox was created with casino operators in mind, as the cabinet utilizes a modular design leveraging IT’s patent-pending Simple Sign Display Kit technology to secure the display. The cabinet itself becomes the support for easy-toinstall poles and mounting brackets capable of holding the overhead video display. At just under 10 feet tall, the Infinity Skybox has the visual prowess to capture attention from across the floor while maintaining a comfortable view for the player seated at the game. The flexibility of the Infinity Skybox makes it ideal as stand-alone or in a largebank format. It can be simply converted to core IT content. Infinity Skybox will be shown at G2E 2015 with its premium launch title Crazy Money Deluxe, an impactful new twist of the company’s flagship game brand, Crazy Money. Crazy Money Deluxe features all of the game play of the original, with the addition of a massive bonus wheel and linkable progressive jackpot display. For more information, visit itsgames.com.


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Narrative Clip 2 RYMAX MARKETING SERVICES • BOOTH 3026

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he current player demographic of the gaming market consists mainly of baby boomers, but many properties have begun implementing strategies to attract a younger crowd. For casinos to successfully retain these new and younger players, properties must stay up to date with the latest trends and technology. Both millennials and Gen Xers are motivated by technology, social media and attainability. Offering the latest products and gadgets to casino guests and players will not only encourage repetitive play, but also consistent loyalty to that designated property. The new Narrative Clip 2 is the world’s most wearable camera, making it a product that is highly lucrative and attractive for players from younger generations. Don’t let the size of this camera fool you. This compact and lightweight camera enables instantaneous photos. The Clip 2 is not only waterproof, but also has a built-in GPS and is Wi-Fi, and is Bluetooth-enabled—so that no matter what the adven-

ture is, it can be shared in real time. The Narrative Service feature safely stores photos, sorts them by collection and also highlights the best shots, allowing photos to be organized easily. Specially designed for comfortable and long-term wearability, the Clip 2 is ideal for anyone and any event. This powerful camera has a 30-hour battery life and can take up to two photos per minute. There are no buttons on the Clip 2; simply place the camera face down on a flat surface to put into sleep mode or double-tap to take an extra photo. With innovative mounting solutions, the camera can adapt to whatever way the user wants to wear it. The automatic photo capture lets you stay in the moment and take high-quality photos naturally—a unique feature that attracts the attention of a younger generation. Start retaining players by offering them the trending merchandise and products they desire. For more information, visit rymaxinc.com.

DM Wagering SCIENTIFIC GAMES CORPORATION • BOOTH 1126

D

M Wagering is a trailblazing new application for the Elite Bonusing Suite (EBS) that enables players to wager on secondary casino games without leaving their machine, providing operators with a new potential revenue source while offering players an enhanced entertainment experience. This first-of-its-kind gaming experience lets players use credits from their base-game credit meter to purchase tickets in additional games. Operators currently using EBS and Bally’s iVIEW Display Manager (DM) player-user interface have the opportunity to offer this powerful floor-wide technology to increase coin-in, excitement and customization on their casino floor. The first game available for DM Wagering is a lottery-style game called Casino Lotto. Casino operators can offer two different types of lottery options with DM Wagering’s Casino Lotto: instant results for un-carded and carded players, or scheduled results for carded players only. The scheduled results provide additional incentive for players to return to the property to collect their winnings, and the instant results make the most of uncarded play with immediate gratification. DM Wagering is a highly configurable application that

42 | G2E Preview 2015

allows operators to customize the games they offer to best fit their needs. For example, the prize levels can be set amounts or can increase with each additional ticket purchased. They also can decide whether to have a few big winners or many smaller winners, ensuring the games truly fit the needs of their property and excite their players. The DM Wagering application evolved from the popularity of the other EBS applications like Virtual Racing, which enables operators with iVIEW DM to run a bonusing event on the main game screen. The main slot game remains fully playable while players take part in the DM Wagering game, providing an additional new revenue source on top of the existing game. While DM Wagering is launching with Casino Lotto, the road map will include Casino Keno buy-in slot tournaments, virtual racing, and a variety of branded games and events. DM Wagering is the only product in the gaming industry that allows players to use credits from their base game to participate in a secondary game. This application will be part of EBS 13.5, and is expected to be available to customers in late 2015. For more information, visit scientificgames.com.


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Systems + Content Your Winning Combination

The Power of Three. Systems that rock, with content that rolls, IGT’s got the solution for you. Our Interactive Three Play features Play-for-Fun, OnPremise™, and Real Money Gaming - all with an unbeatable line up of top performing games to offer your players the heart pounding excitement they crave online or on-the-go. Choose one, two or all three interactive solutions and make your casino perform like never before.

© 2015 IGT. All Rights Reserved.


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Rapid Games SPIN GAMES LLC • BOOTH 2410

S

pin Games LLC will be debuting Rapid Games at this year’s G2E. This will be the industry’s first Class II on-property mobile entertainment. Available for iPhone and Android, Rapid Games lets players download straight to their phone while on property. An onproperty real-money mobile gaming platform technology, Rapid Games is integrated with a “secure wallet” that will allow players to transfer credits from their phones. Players can easily add money to and from their account online or via mobile devices with their credit card, debit card and/or checking account. Cage credit transfer also is available. Rapid Games comes with geolocation technology allowing casino boundary access locations. Rapid Games technology will also allow casinos to offer value-added services such as casino offers, loyalty programs and purchase history.

Spin Games subsidiary Respin LLC will initially launch Rapid Games with two exclusive games on the mobile app, Rapid Bingo and Lucky Daub. Additional games are planned to launch in the fourth quarter of 2015. Players will be attracted to the look and feel and the user-friendly interface. Both games feature bright colors and anticipation sounds. Lucky Daub is more of a traditional bingo game where players manually choose their daubs. Players can choose two to four cards and bet from one to 100 credits. Rapid Bingo comes with an auto-daub feature that automatically marks the numbers. Players can choose two to 24 cards and bet up to 100 credits. Each round of bingo is approximately three minutes in length. In both games, celebration sounds announce Rapid Coin and Bingo wins. For more information, visit spingames.net.

Gaming Floor Live – GFL Gaming TCSJOHNHUXLEY • BOOTH 4439

N

ew to TCSJohnHuxley’s Gaming Floor Live (GFL) platform, and debuting at G2E 2015, is the GFL Gaming module, which includes fixed and portable electronic terminals that enable space-saving live table play. The innovative GFL Gaming Terminals product enables customers to play live casino tables through a fixed or portable terminal from any licensed area in the casino. With GFL Gaming, players can enjoy the privacy of virtual gaming, yet still experience the exciting casino environment. Perfect for use in licensed areas off the gaming floor—such as bars, restaurants and smoking zones—GFL Gaming helps to increase the number of player positions per table without additional seating and equipment requirements. This is a simple solution with a significantly smaller footprint than a traditional electronic gaming terminal. Visitors to G2E will see a variety of fixed-terminal options that feature roulette, baccarat and sic bo with the choice to switch between live and RNG-based games. Real-time monitoring across GFL Gaming ensures maximum security. For GFL Fixed terminals, credits can be added

46 | G2E Preview 2015

by ticket in/ticket out or cashless methods. Alternatively, casino staff members can assign players a unique numerical login that’s associated with their purchased credit. All the player has to do is log in to any terminal to access their funds. All bets and cash transactions are approved by the server before being accepted and can be overseen by operators on an administration console. GFL Gaming Terminals do not store any critical information or determine the outcome of any game; this is all managed by the server. The GFL Gaming module offers real-time fixed reporting with insight into number of players, revenue, reconciliation, etc. By simply accessing the browser-based module dashboard, casino operators can evaluate the status of their GFL Gaming terminals. Due to the modular and scalable aspects of the Gaming Floor Live platform, operators are spared the expense of having to invest and implement large back-end systems. At entry level, it is possible to connect any device from just one table to the entire casino floor; the choice depends on the operator and current requirements—the system grows with you. For more information, visit tcsjohnhuxley.com.


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Vantiv Data Science VANTIV GAMING SOLUTIONS • BOOTH 1623

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ata—it is what drives the gaming industry, and what has been traditionally packaged and presented in fragmented forms. Now, thanks to Vantiv Entertainment Solutions, gaming clients can seamlessly harness payment data and analytics to drive even more value to their respective businesses and customers. What many gaming businesses currently lack is comprehensive payments data. Companies can control specific data within their loyalty databases, on-property attractions and select gaming modules. While this data is helpful, they lack the full picture of their customers’ spending behavior. Vantiv Data Science leverages the data of 21 billion annual electronic transactions and more than 500,000 merchants to pinpoint customer behavior within and beyond the four walls of a gaming establishment. This data captures everything that is trackable in everyday spend categories including, but not limited to, visits to supermarkets, retail establishments and gaming outlets, whether via a cashless or point-of-sale platform. Vantiv Data Science has the ability to provide holistic insights within and across categories pertaining to customer value, underlying behaviors that create or destroy value, time series and geospatial spending patterns. These insights allow businesses to track

and understand their customers’ unique behaviors, providing unprecedented access to their affluency status, buying patterns and loyalty to gaming as well as non-gaming activities. Additionally, Vantiv Data Science’s information helps clients better understand customers’ lifetime player value, cost of acquisition and much more. This data allows businesses to build pinpoint-accurate customer profiles that can be used for customized marketing and outreach efforts. While similar to how casinos utilize data for player reward programs, Vantiv Data Science helps establishments better understand their customers for grouping into segments, deeper analytics or direct action. Vantiv Data Science also links credit and debit cards with a unique device, providing visibility into the offline retail transactions that those credit and debit cards make. This enables offline merchant transactions to be correlated with the online behaviors of the cardholder at a scale—and in real time—which previously did not exist. In the modern gaming world, Vantiv Data Science equates to knowing your customers—and knowing them quite well. For more information, visit vantiv.com.

Patron ID Validation & Verification VERIDOCS • BOOTH 2930

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he Patron ID Validation & Verification solution from Veridocs was developed for businesses looking to enhance their existing customer ID management system and add a robust first-line-of-defense mechanism against patrons entering their property (i.e. casinos, nightclubs, bars, special events, etc.) with counterfeit IDs, underage or while on an internal or external watch list. The Veridocs system sets itself apart from competing solutions by taking the patron management process beyond simple ID validation. At the nucleus of the Veridocs system lies its revolutionary software, which seamlessly works with any operation’s existing IT infrastructure and system. Once deployed, security personnel can perform all of the following immediately at the entrance/check-point of the property: • Authenticate the validity of the identification document • Validate all built-in security features on an ID such as

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holograms, watermarks, etc. • Compare the physical information of the ID to barcode and magstripe information embedded in the document • Ensure the machine readable zone (MRZ) format is correct and verify the information on the front of the document • Check the patron against internal and external VIP or watch list • Send email and SMS alerts to security, surveillance and customer loyalty departments for clearance and notification purposes. With the Patron ID Validation & Verification solution from Veridocs, all staff guesswork is alleviated, and the security system’s reliability is enhanced, resulting in an incident-free and safer establishment. Cost savings yielded from bolstered safety alone for some customers has produced a 100 percent ROI in just 30 days. For more information, visit veridocs.com.


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Either way, Quixant gives you the winning formula. High end or low end. If you want a more rewarding pay to play game get a Quixant platform to drive it. Purpose build hardware for whatever your game is.

WORLD LEADING ALL-IN-ONE COMPUTER PLATFORMS FOR GAMING

QXi-106

QXi-200

QXi-306

QXi-307

QXi-300

QXi-4000

QX-40

QX-50


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The iGaming Option WITH iGAMING LEGAL IN SOME U.S. STATES, G2E TAKES A LOOK AT WHERE IT’S BEEN AND WHERE IT’S GOING

he debate is over. iGaming is now legal in three states and T several other states have been debating making it legal. Yes, there’s that pesky RAWA effort in Congress to ban iGaming in the U.S. altogether, but little has come of that with so many other pressing issues for Congress to consider. So let’s settle in for some true iGaming education at G2E. On Monday, September 28, the third edition of the iGaming Congress convenes with topics that will educate and inform, as well as entertain. Consider: The Case for Social: Integrating Engagement, Revenue & Retention Strategy With a lackluster launch of iGaming in the U.S., some casinos are discounting the value of social gaming in their ongoing marketing campaigns. That would be a mistake. Social gaming players are just one step from the casino, giving you a chance to touch your customers on a daily basis, deliver powerful incentives to visit your casino, and create a loyalty that can’t be dented by your competitors. Experts will discuss the strategies of social gaming, the best messages to deliver during game play, and how to reward social players for their loyalty. New Research on Internet Gambling: Lessons for Industry, Regulations & Public Health With iGaming legal in many jurisdictions 50 | G2E Preview 2015

Video Adventures: Tapping into the eSports Phenomenon You know those video games that your kids are playing? Betting on those games is the gaming industry’s newest idea in appealing to a younger demographic. This session will fill you in on the eSports industry and how betting on these games is gaining steam in both the online and terrestrial worlds. Whether it’s competitive war games or racing ventures, the eSports world is growing by leaps and bounds. Casinos are already hosting terrestrial tournaments featuring these video games. Don’t miss out. And it’s not over when the iGaming Congress adjourns on Monday. The regular conference program continues to feature iGaming at every level. Because iGaming is so integrated within the overall gaming industry, almost every session will reference the online activity. You’ll find iGaming in Indian Country, checking into the legal status of Class II gaming online, as well as efforts to legalize tribal iPoker in states like California.

around the world, there is a wealth of data for countries just considering legalization— not only operational, but also regulatory, behavioral and performance-based information. At this session, experts will discuss how iGaming is effectively regulated in most jurisdictions, the best practices when marketing to potential players, and the health implications of problem gaming on the internet. Lessons Learned: Late iGaming Adopters Leg Up Early adopters of iGaming may have been disappointed with the results, especially with increased regulatory costs, marketing uncertainties and technical snafus. But while these companies may have been first, those hurdles have mostly been overcome. Regulators are still tweaking the rules, but wholesale changes are now rare. Marketing may be a grind, but at least we know what works and what doesn’t. Geolocation has largely been solved and payment processing is headed that way. Is now the right time?

A discussion on the hot topic of skill games will extend to offering those games in online casinos, and how it might differ from the land-based casino experience. The convergence of lotteries and gaming is also something with an iGaming component. Lottery organizations around the country are examining the option of selling tickets online, producing “instant” games that could be played online, and even expanding into the casino genre for their state-owned lotteries. So iGaming is here to stay and G2E is the place to learn about how iGaming will continue to grow and be an important aspect of the worldwide gaming industry.


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G2E 2015 FLOOR MAP

(as of August 5, 2015)

Global Gaming Business 2713

Visit 2714

at Booth 2713

SANDS EXPO UPPER LEVEL 52 | G2E Preview 2015


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GLOBAL GAMING EXPO (G2E) SEPTEMBER 29-OCTOBER 1, 2015

Sands Expo & Convention Center, 201 East Sands Ave., Las Vegas, NV

For the most up-to-date and detailed map, be sure to pick up your Event Map on-site at G2E. Map subject to change

INTEGRATED RESORT EXPERIENCE VENETIAN BALLROOM

G2E Preview 2015 | 53


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G2E 2015 EXHIBITOR DIRECTORY

As of August 5, 2015 IRE = Integrated Resort Experience

All-In Translations Ltd. . . . . . . . . . . . . . . . 5424

Axis Communications Inc. . . . . . . . . . . . . 5650

AlphaStreak . . . . . . . . . . . . . . . . . . . . . . . . 5230

Banyan Gaming. . . . . . . . . . . . . . . . 2213, 2216

Alpolic Materials - Mitsubishi Plastics . . . . 1735

BCM Advanced Research . . . . . . . . . . . . . 2136

Alternative Gaming Solutions . . . . . . . . . . 4156

BerryDunn . . . . . . . . . . . . . . . . . . . . . . . . 4007

Ambra Gaming LLC . . . . . . . . . . . . . . . . . 3623

Bestech Corporation . . . . . . . . . . . . . . . . . 2832

American Engineered Products . . . . . . . . . 1316

BetConstruct . . . . . . . . . . . . . . . . . . . . . . . 5020

American Gaming & Electronics Inc. . . . . 3802

Betradar . . . . . . . . . . . . . . . . . . . . . . . . . . . 5420

American Indian Veterans Memorial, Inc. . 6236

Betson Imperial Parts & Service Co. . . . . . 2818

Americans for Non Smokers Rights . . . . . . 3814

BGT - Best Gaming Technology . . . . . . . . 5223

Andean Gaming Trade Show—FADJA . . . 6035

BirchStreet Systems . . . . . . . . . . . . . . . . . . 3613

Angel Playing Cards USA Inc. . . . . . . . . . . 2220

Bissell Commercial . . . . . . . . . . . . . . . . . . 4013

Apex pro gaming a.s. /DRGT Systems. . . . 2867

BlackLine by PAS . . . . . . . . . . . . . . . . . . . 4012

ARCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3706

Bluberi. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3450

Aristocrat Technologies . . . . . . . . . . . . . . . 1141

Blue Sky Marketing Group . . . . . . . . . . . . 3513

AromaSys/Brandaroma . . . . . . . . . . . . . . . 4009

BMM Testlabs . . . . . . . . . . . . . . . . . . . . . . 2416

Arrow International Inc. . . . . . . . . . . . . . . 2008

Bread n’ Butter Productions. . . . . . . . . . . . . 223

Aruze Gaming America Inc. . . . . . . . . . . . 1356

Brill Hygienic Products Inc.. . . . . . . . . . . . 2435

ASAI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3830

Buyer’s Edge, Inc. . . . . . . . . . . . . . . . . . 113 IRE

Agilysys Inc . . . . . . . . . . . . . . . . . . . . . . . . 3602

AstroSystems Inc . . . . . . . . . . . . . . . . . . . . 1226

BYA Group SA . . . . . . . . . . . . . . . . . . . . . 2709

Aimtron Corporation. . . . . . . . . . . . . . . . . 3608

At Work Uniforms. . . . . . . . . . . . . . . . . . . 3611

Cadillac Jack Inc. . . . . . . . . . . . . . . . . . . . . 2256

Ainsworth Game Technology Ltd. . . . . . . . 1967

Atrient . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3404

Calico Cottage Inc. . . . . . . . . . . . . . . . 221 IRE

AlfaStreet, Pockaj, d.o.o. . . . . . . . . . . . . . . 4039

Avigilon . . . . . . . . . . . . . . . . . . . . . . . . . . . 5447

California Lodging Industry Assn. . . . . 138 IRE

All Star Incentive Marketing . . . . . . . . . . . 2711

Axiomtek Co., Ltd. . . . . . . . . . . . . . . . . . . 1230

Cammegh Ltd. . . . . . . . . . . . . . . . . . . . . . 3630

COMPANY

BOOTH

1010data . . . . . . . . . . . . . . . . . . . . . . . . . . 3112 3M Touch Systems. . . . . . . . . . . . . . . . . . . 1826 777 Information Tech Co., Ltd.. . . . . . . . . 5727 ABA Lock Mei Lock & Security . . . . . . . . 3811 Abbiati Casino Equipment . . . . . . . . . . . . 3423 ACG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4209 Acres Gaming . . . . . . . . . . . . . . . . . . . . . . 2630 ACS PlayOn . . . . . . . . . . . . . . . . . . . . . . . 1620 Action Packed Gaming Products . . . . . . . . 3514 Adlink Technology. . . . . . . . . . . . . . . . . . . 3913 Advanced Gaming Associates, LLC . . . . . . 2535 Advanced Micro Devices . . . . . . . . . . . . . . 3807 Advansys . . . . . . . . . . . . . . . . . . . . . . . . . . 1223 Advantech-Innocore. . . . . . . . . . . . . . . . . . 1823 Aewin Technologies Co., Ltd. . . . . . . . . . . 1532 AGEM-Association of Gaming Equipment Manufacturers . . . . . . . . . . . . . . . . . . . . . . 3700

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Career Builder . . . . . . . . . . . . . . . . . . . . . . 4002

Ceronix Inc.. . . . . . . . . . . . . . . . . . . . . . . . 1435

Drape Kings . . . . . . . . . . . . . . . . . . . . . 331 IRE

Carmanah Signs. . . . . . . . . . . . . . . . . . . . . 2609

CertiFresh Cigar Company. . . . . . . . . . 350 IRE

Drexel University . . . . . . . . . . . . . . . . . 109 IRE

Casino Air, Inc. . . . . . . . . . . . . . . . . . . . . . 2236

Chan Ming Electronic Co., Ltd. . . . . . . . . 1332

Duetto Research, Inc. . . . . . . . . . . . . . . . . 4000

Casino Careers LLC. . . . . . . . . . . . . . . . . . 3512

Chef Works . . . . . . . . . . . . . . . . . . . . . 216 IRE

E-Seek Inc . . . . . . . . . . . . . . . . . . . . . . . . . 5332

Casino City Press . . . . . . . . . . . . . . . . . . . . 4105

Chetu Inc . . . . . . . . . . . . . . . . . . . . . . . . . 3436

Eclipse Compliance Testing . . . . . . . . . . . . 3705

Casino Data Imaging . . . . . . . . . . . . . . . . . 3036

CIS Technology Inc. . . . . . . . . . . . . . . . . . 1535

Eclipse Gaming Systems . . . . . . . . . . . . . . 2419

Casino Essentials LLC . . . . . . . . . . . . . . . . 1231

Clonix Co., Ltd. . . . . . . . . . . . . . . . . . . . . 4201

Ecolab Inc.. . . . . . . . . . . . . . . . . . . . . . . . . 4210

Casino International . . . . . . . . . . . . . . . . . 3911

Cole Kepro International LLC. . . . . . . . . . 4753

Econnect Inc.. . . . . . . . . . . . . . . . . . . . . . . 3708

Casino Journal . . . . . . . . . . . . . . . . . . . . . . 5436

Cooper Levenson Attorneys at Law . . . . . . 2535

Effinet Systems Inc. . . . . . . . . . . . . . . . . . . 1423

Casino Life Magazine . . . . . . . . . . . . . . . . 4203

Cost of Wisconsin Inc. . . . . . . . . . . . . . . . 4108

Electrical Systems Protection . . . . . . . . . . . 5235

Casino Player / Strictly Slots Magazines. . . 4107

CountR GmbH . . . . . . . . . . . . . . . . . . . . . 2735

Elite Gaming Technologies Inc. . . . . . . . . . 4018

Casino Technology. . . . . . . . . . . . . . . . . . . 4156

Crane Payment Innovations. . . . . . . . . . . . 1850

EM Design, Inc. . . . . . . . . . . . . . . . . . . . . 3818

CasinoTech . . . . . . . . . . . . . . . . . . . . . . . . 1220

Cummins Allison. . . . . . . . . . . . . . . . . . . . 5047

Embrace Audio Lab Inc. . . . . . . . . . . . . . . 3916

CastNET Digital Signage Solutions. . . . . . 1830

Cuningham Group Architecture . . . . . . . . 2336

Encore Systems . . . . . . . . . . . . . . . . . . . . . 4305

Catalytic Pure Air LLC. . . . . . . . . . . . . 139 IRE

Cyrun Corp. . . . . . . . . . . . . . . . . . . . . . . . 5645

Engage Innovation . . . . . . . . . . . . . . . . . . . 2825

Catco Gaming . . . . . . . . . . . . . . . . . . . . . . 4405

Davey Coach Sales, Inc.. . . . . . . . . . . . . . . 4016

Epic Tech . . . . . . . . . . . . . . . . . . . . . . . . . . 1820

Cawley Company . . . . . . . . . . . . . . . . . . . 1935

DEQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2023

eTouchMenu, Inc. . . . . . . . . . . . . . . . . 114 IRE

CDS COM d.o.o. . . . . . . . . . . . . . . . . . . . 6030

DFI Technologies, LLC . . . . . . . . . . . . . . . 3413

Euro Games Technology (EGT) . . . . . . . . 4049

Celayix Software . . . . . . . . . . . . . . . . . . . . 4112

DiTronics Financial Services . . . . . . . . . . . 3616

EverFine Industrial Co. . . . . . . . . . . . . . . . 1433

Ceracoat Bulk, LLC. . . . . . . . . . . . . . . . . . 4311

DLV Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . 3225

Everymatrix . . . . . . . . . . . . . . . . . . . . . . . . 5320


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EXHIBITOR DIRECTORY 2015 ICE Totally Gaming . . . . . . . . . . . . . . . . . 5723 IDScan.net. . . . . . . . . . . . . . . . . . . . . . . . . 4109 iGaming Business . . . . . . . . . . . . . . . . . . . 5226 IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2139 Impact Display Solutions. . . . . . . . . . . . . . 1436 Imprint Plus . . . . . . . . . . . . . . . . . . . . . 126 IRE INAG Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 3219 Incredible Technologies Inc.. . . . . . . . . . . . 4460 Indian Gaming Magazine . . . . . . . . . . . . . 3313 Industrias Lorenzo S.A. . . . . . . . . . . . . . . . 3625 Infinite Peripherals. . . . . . . . . . . . . . . . . . . 4103 Info-Tech Research Group . . . . . . . . . . . . . 2712 Infodev EDI Inc. . . . . . . . . . . . . . . . . . . . . 4104 Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3609 Inkel Corporation . . . . . . . . . . . . . . . . . . . 3819 Innodisk Corp . . . . . . . . . . . . . . . . . . . . . . 4005 The Innovation Group . . . . . . . . . . . . . . . 3918 Fantalooks Co., Ltd. . . . . . . . . . . . . . . . . . 1816

GCA + Multimedia Games . . . . . . . . . . . . 1116

FBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2616

Genesis Gaming. . . . . . . . . . . . . . . . . . . . . 2223

FinScan . . . . . . . . . . . . . . . . . . . . . . . . . . . 2235

GGB Magazine . . . . . . . . . . . . . . . . . . . . . 2713

First American Bankcard Inc. . . . . . . . . . . 3023

Giesecke & Devrient America Inc.. . . . . . . 4216

First Data. . . . . . . . . . . . . . . . . . . . . . . . . . 4300

Global Beer Co. USA Inc. . . . . . . . . . . 124 IRE

Fortunet Inc. . . . . . . . . . . . . . . . . . . . . . . 3307

Global Bet Virtual Sports. . . . . . . . . . . . . . 5423

Four Winds Interactive . . . . . . . . . . . . . . . 3426

Global Payments Gaming Services. . . . . . . 2623

Fujitsu Frontech North America . . . . . . . . 3336

Glory Global Solutions . . . . . . . . . . . . . . . 4130

Full Color Games . . . . . . . . . . . . . . . . . . . 4113

Gold Club, d.o.o.. . . . . . . . . . . . . . . . . . . . 3850

Fun Express . . . . . . . . . . . . . . . . . . . . . . . . 4204

Golden Race . . . . . . . . . . . . . . . . . . . . . . . 5427

G2 Game Design. . . . . . . . . . . . . . . . . . . . 1165

Gomax Electronics, Inc.. . . . . . . . . . . . . . . 3816

Galaxy Gaming Inc.. . . . . . . . . . . . . . . . . . 4146

Grand Vision Gaming, LLC . . . . . . . . . . . 1626

GamblingCompliance . . . . . . . . . . . . . . . . 3314

Grandview Products Inc. . . . . . . . . . . . . . . 2918

Gamblit Gaming, LLC . . . . . . . . . . . . . . . 4423

Graphic Controls . . . . . . . . . . . . . . . . . . . . 2335

Game Time International/ Taiwan Slots. . . 5835

Great American Insurance Company . . . . . 4208

GameAccount Network . . . . . . . . . . . . . . . 1416

Grover Gaming . . . . . . . . . . . . . . . . . . . . . 1832

Gamesman. . . . . . . . . . . . . . . . . . . . . . . . . 1323

GT Source . . . . . . . . . . . . . . . . . . . . . . . . . 3416

Gaming Capital Group . . . . . . . . . . . . . . . 2936

High 5 Games . . . . . . . . . . . . . . . . . . . . . . 2430

Gaming Intelligence. . . . . . . . . . . . . . . . . . 2811

HillEver Technology Corporation . . . . . . . 1331

Gaming Laboratories International/GLI . . 4430

Hnedak Bobo Group . . . . . . . . . . . . . . . . . 2036

Gaming Partners International/GPI. . . . . . 4433

Holsag Canada. . . . . . . . . . . . . . . . . . . . . . 2830

Gaming Standards Association. . . . . . . . . . 4100

Honeywell Security Group . . . . . . . . . . . . 5440

Kejieda Amusement Equipment Manufacturer . . 2932

Gaming Support Inc.. . . . . . . . . . . . . . . . . 1930

Hot Games . . . . . . . . . . . . . . . . . . . . . . . . 5936

Key Tracer Systems . . . . . . . . . . . . . . . . . . 5837

GamingArts LLC . . . . . . . . . . . . . . . . . . . . 3008

Huai I Electonics Co., Ltd. . . . . . . . . . . . . 1630

Konami Gaming, Inc. . . . . . . . . . . . . . . . . 1154

Ganlot, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 1633

Hyatt Die Cast . . . . . . . . . . . . . . . . . . . . . 3236

Kortek Corporation . . . . . . . . . . . . . . . . . . 2230

Gary Platt Manufacturing . . . . . . . . . . . . . 2823

I-5 Design & Manufacture Inc. . . . . . . . . . 3809

Kount . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4011

Gasser Chair Company Inc.. . . . . . . 3016, 3216

iBASE Gaming Inc. . . . . . . . . . . . . . . . . . . 1336

Kronos Incorporated . . . . . . . . . . . . . . . . . 4205

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Innovative Slot Products . . . . . . . . . . . . . . 4200 Innovative Technology Ltd. . . . . . . . . . . . . 4160 Inotouch Technology Co., Ltd. . . . . . . . . . 2813 InPlay Sports Data. . . . . . . . . . . . . . . . . . . 5623 Inspired Gaming . . . . . . . . . . . . . . . . . . . . 3230 Inteplay Global Limited. . . . . . . . . . . . . . . 5220 Interblock USA . . . . . . . . . . . . . . . . . . . . . 1239 International Games System Co., Ltd. . . . . 1730 International Masters of Gaming Law . . . . 3900 ISMS Limited . . . . . . . . . . . . . . . . . . . . . . 3430 Iverson Gaming Systems Inc.. . . . . . . . . . . 2613 Janus Displays . . . . . . . . . . . . . . . . . . . 110 IRE JCJ Architecture. . . . . . . . . . . . . . . . . . . . . 1835 JCM Global. . . . . . . . . . . . . . . . . . . . . . . . 3633 Jin Tay Industrial Co., Ltd. . . . . . . . . . . . . 3817 Johnny Rockets Group Inc. . . . . . . . . . . . . 3607 Joingo LLC . . . . . . . . . . . . . . . . . . . . . . . . 2611 Journal des Casinos . . . . . . . . . . . . . . . . . . 5935 JT (Guernsey) Limited. . . . . . . . . . . . . . . . 5326 KeeTouch Co., Ltd. . . . . . . . . . . . . . . . . . . 2812


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Kuhlmann Design Group Inc. . . . . . . . . . . 3605

MSK Gaming . . . . . . . . . . . . . . . . . . . . . . 4310

OfferCraft . . . . . . . . . . . . . . . . . . . . . . . . . 5237

Kuo Kau Paper Products Co., Ltd. . . . . . . 1432

N2Power . . . . . . . . . . . . . . . . . . . . . . . . . . 3813

Olea Kiosks Inc. . . . . . . . . . . . . . . . . . . . . 3218

Lefler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3210

Nanoptix Inc. . . . . . . . . . . . . . . . . . . . . . . 5340

on3 Promotional Partners . . . . . . . . . . . . . 3712

Legacy Electronics . . . . . . . . . . . . . . . . . . . 5233

NanoTech Gaming . . . . . . . . . . . . . . . . . . 4116

Opticity . . . . . . . . . . . . . . . . . . . . . . . . . . . 3509

LexisNexis Risk Solutions . . . . . . . . . . . . . 3409

National Food Group . . . . . . . . . . . . . . 214 IRE

Optii Solutions . . . . . . . . . . . . . . . . . . . . . 2910

Lightning Gaming Inc. . . . . . . . . . . . . . . . 2016

Optimove . . . . . . . . . . . . . . . . . . . . . . . . . 5626

Litemax Technology, Inc. . . . . . . . . . . . . . . 3612

National Indian Gaming Commission (NIGC) . 5842

LogRhythm . . . . . . . . . . . . . . . . . . . . . . . . 5643

Nevada Hotel and Lodging Association 239 IRE

Ortiz Gaming . . . . . . . . . . . . . . . . . 3267, 3867

M3 Technology Solutions LLC . . . . . . . . . 5732

New Millennium Gaming LLC . . . . . . . . . 5231

Oser Communications Group . . . . . . . . . . 4117

Matsui America Inc. . . . . . . . . . . . . . . . . . 3035

New Sun Yu Enterprises Co, LTD. . . . . . . 1430

Ovations Food Service . . . . . . . . . . . . . . . . 4308

McGladrey LLP . . . . . . . . . . . . . . . . . . . . . 3310

Next Gaming. . . . . . . . . . . . . . . . . . . . . . . 1235

Papa John's International, Inc. . . . . . . . 222 IRE

Merkur Gaming. . . . . . . . . . . . . . . . . . . . . 1367

Nicomatic . . . . . . . . . . . . . . . . . . . . . . . . . 4102

Patir Design GmbH. . . . . . . . . . . . . . . . . . 3625

Micro Gaming Technologies Inc.. . . . . . . . 1941

Nippon Primex . . . . . . . . . . . . . . . . . . . . . 3709

Patriot Gaming & Electronics . . . . . . . . . . 2820

MicroFirst Gaming Inc. . . . . . . . . . . . . . . . 2908

Nor1, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 3812

PC Music . . . . . . . . . . . . . . . . . . . . . . . 127 IRE

Millennium Casino Academy . . . . . . . . . . 5232

Norwegian Cruise Line . . . . . . . . . . . . . . . 3412

PDS Gaming . . . . . . . . . . . . . . . . . . . . . . . 1836

Milliken & Company . . . . . . . . . . . . . . . . 3711

Novacoast . . . . . . . . . . . . . . . . . . . . . . . . . 5643

Pechanga.net . . . . . . . . . . . . . . . . . . . . . . . 5937

MLP Seating Corp. . . . . . . . . . . . . . . . . . . 3211

Novomatic/Austrian Gaming Industries. . . 2656

Pelco by Schneider Electric . . . . . . . . . . . . 5740

MobileQubes, LLC . . . . . . . . . . . . . . . 107 IRE

NRT Technology Corp. . . . . . . . . . . . . . . . 4267

Peripheral Dynamics Inc.. . . . . . . . . . . . . . 4206

Morse Watchmans Inc. . . . . . . . . . . . . . . . 2836

NthDegree. . . . . . . . . . . . . . . . . . . . . . . . . . 103

Planet Bingo . . . . . . . . . . . . . . . . . . . . . . . 3013

MSD Mob. . . . . . . . . . . . . . . . . . . . . . . . . 3625

NYX Gaming Group . . . . . . . . . . . . . . . . . 4023

Plasma Air International. . . . . . . . . . . . 131 IRE

Oracle Hospitality . . . . . . . . . . . . . . . . . . . 3207

The MEI SCR… Made for Germany The German gaming market is amongst the most demanding in the world. The MEI SCR note recycler was designed to meet those challenges. Several features that will raise expectations for performance and fraud protection were created by applying feedback from German manufacturers and operators. The result is a faster, more secure way to manage cash. Now, finally, there is a note recycler that will set a new standard for machine uptime and total cost of ownership—for Germany and the rest of the world. Please contact your CPI sales representative or stop by CPI’s booth #1850 during G2E to review how the SCR can help your customers achieve newfound performance efficiencies that improve their bottom line.

Technology that counts.

CranePI.com

G2E Preview 2015 | 57


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Table Trac Inc. . . . . . . . . . . . . . . . . . . . . . . 1736 Taiwan Electrical & Electronic . . . 1331, 1430, 1630, 3816, 3817, 3916, 3917 Tangam Systems . . . . . . . . . . . . . . . . . . . . 1635 Tatung Company of America Inc. . . . . . . . 3823 Thalden Boyd Emery Architects (TBE) . . . 3410 TC Millwork Inc . . . . . . . . . . . . . . . . . . . . 3539 TCSJohnHuxley . . . . . . . . . . . . . . . . . . . . 4439 Tech Art. . . . . . . . . . . . . . . . . . . . . . . . . . . 3535 TekVisions . . . . . . . . . . . . . . . . . . . . . . . . . 3912 Telescope Casual Furniture . . . . . . . . . . . . 4213 Teuteberg Inc. . . . . . . . . . . . . . . . . . . . . . . 3011 The Bright Group . . . . . . . . . . . . . . . . . . . 3311 Tony Chachere’s Creole Foods Inc.. . . . 115 IRE Toshiba International Corp.. . . . . . . . . . . . 5430 Touch Dynamic . . . . . . . . . . . . . . . . . . . . . 3907 Tovis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1425 Playersoft Technologies . . . . . . . . . . . . . . . 1636

Skechers . . . . . . . . . . . . . . . . . . . . . . . . . . . 3213

Premier Showgirls. . . . . . . . . . . . . . . . . 102 IRE

Skrill USA Inc. . . . . . . . . . . . . . . . . . . . . . 1320

Privacy Logic . . . . . . . . . . . . . . . . . . . . 136 IRE

Sky High Marketing. . . . . . . . . . . . . . . 215 IRE

Protech Technologies Inc. . . . . . . . . . . . . . 3909

SkyWire. . . . . . . . . . . . . . . . . . . . . . . . . . . 4003

PS Furniture . . . . . . . . . . . . . . . . . . . . . . . 3012

SlipGrips . . . . . . . . . . . . . . . . . . . . . . . . . . . 218

QNC/Quik N' Crispy . . . . . . . . . . . . . 226 IRE

Slot Constructor, LLC . . . . . . . . . . . . . . . . 2635

Quixant USA Inc. . . . . . . . . . . . . . . . . . . . 4445

Slot Focus . . . . . . . . . . . . . . . . . . . . . . . . . 1335

Rainmaker . . . . . . . . . . . . . . . . . . . . . . . . . 3800

Slot Tech Magazine . . . . . . . . . . . . . . . . . . 6037

University Of Nevada Reno Gaming Management . . . . . . . . . . . . . . . . . . . . . . . 3212

Regulatory Management Counselors P.C. . 3223

Slot-Tickets . . . . . . . . . . . . . . . . . . . . . . . . 1233

uSWOP Limited . . . . . . . . . . . . . . . . . . . . 2809

Reldom Corp. . . . . . . . . . . . . . . . . . . . . . . 3033

Smartplay International Inc. . . . . . . . . . . . 4303

Vantiv . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1623

Reservation Recovery International Inc.. . . . 108

Socal Safe Company . . . . . . . . . . . . . . . . . 5630

Veridocs . . . . . . . . . . . . . . . . . . . . . . . . . . . 2930

Resort Advantage . . . . . . . . . . . . . . . . . . . . 2835

Southern Wine & Spirits of America . . 360 IRE

Video King Gaming Systems (VKGS) LLC 3030

Revista Casino . . . . . . . . . . . . . . . . . . . . . . 5631

Sparkle Global Co., Ltd. . . . . . . . . . . . . . . 3917

VideoPoker.com. . . . . . . . . . . . . . . . . . . . . 2636

Rhineland Cutlery . . . . . . . . . . . . . . . . 118 IRE

Sparkle Power Inc. . . . . . . . . . . . . . . . . . . . 3312

Virtual Roster . . . . . . . . . . . . . . . . . . . . . . 1536

Riverslot.com. . . . . . . . . . . . . . . . . . . . . . . 5225

Spec International . . . . . . . . . . . . . . . . . . . 3826

VizExplorer . . . . . . . . . . . . . . . . . . . . . . . . 3020

Rymax Marketing Services . . . . . . . . . . . . . 3026

Spectrum Gaming Group . . . . . . . . . . . . . 4014

VSR Industries. . . . . . . . . . . . . . . . . . . . . . 1616

SAGSE/ Monografie S.A.. . . . . . . . . . . . . . 6036

Spin Games . . . . . . . . . . . . . . . . . . . . . . . . 2410

Walco Stainless . . . . . . . . . . . . . . . . . . . 116 IRE

San Francisco Bay Gourmet Coffee . . . 123 IRE

Staff Shirts Direct . . . . . . . . . . . . . . . . . . . 3805

Wells-Gardner Technologies, Inc.. . . . . . . . 3420

Sanmina Corporation . . . . . . . . . . . . . . . . 3846

Star Fantasy Leagues . . . . . . . . . . . . . . . . . 5426

Wilkin Marketing Ltd. . . . . . . . . . . . . . . . 1318

SCA Gaming . . . . . . . . . . . . . . . . . . . . . . . 1216

Steelman Partners . . . . . . . . . . . . . . . . . . . 2035

Win Cards-Gaming International Inc.. . . . 3435

ScentAir. . . . . . . . . . . . . . . . . . . . . . . . . . . 3510

Sting Surveillance, LLC . . . . . . . . . . . . . . . 5641

Yogonet.com . . . . . . . . . . . . . . . . . . . . . . . 6137

Scientific Games Corporation . . . . . . . . . . 1126

Stylgame USA LLC . . . . . . . . . . . . . . . . . . 2030

YWS Design & Architecture . . . . . . . . . . . 3136

Score Gaming . . . . . . . . . . . . . . . . . . . . . . 3839

Sunkist Graphics Inc.. . . . . . . . . . . . . . . . . 2911

Zambelli Fireworks. . . . . . . . . . . . . . . . 310 IRE

SECO - PSM Gaming . . . . . . . . . . . . . . . . 2436

Suzo-Happ Group . . . . . . . . . . . . . . . . . . . 4233

Zingone(HK)Limited . . . . . . . . . . . . . . . . 4202

SGS North America Inc. . . . . . . . . . . . . . . 4008

Synectic Systems Inc. . . . . . . . . . . . . . . . . . 3235

Zitro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3856

Shandong New Beiyang Information . . . . . 5330

Sysco Corporation 230, 231, 234, 235, 500 IRE

Zytronic. . . . . . . . . . . . . . . . . . . . . . . . . . . 4111

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TransAct Technologies . . . . . . . . . . . . . . . . 2423 Transcend Information, Inc. . . . . . . . . . . . 1326 U.S. Bank Gaming Services . . . . . . . . . . . . 2816 Ultraviolet Devices Inc. . . . . . . . . . . . . . . . 4302 United States Playing Card Company . . . . 3323 Unity Technologies . . . . . . . . . . . . . . . . . . 1936


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global gaming women g2e

Leaving Your Comfort Zone at G2E GLOBAL GAMING WOMEN PRESENTS MULTIPLE EDUCATIONAL, NETWORKING AND MENTORING OPPORTUNITIES AT G2E 2015. Other GGW workshop sessions will ask participants to think outside the box, leave their comfort zones and divulge strategies to negotiate for better wages, benefits and career outcomes. The fabulous “Kick Up Your Heels” event on Wednesday evening is back for its sixth consecutive year. This fundraising reception benefits the GGW Charitable Education Fund, a scholarship program for gaming women, which awarded more than 50 scholarships to educational events and continuing education programs at UNLV last year. “Kick Up Your Heels” will be held from 6 p.m. to 8 p.m. at the exclusive Hyde nightclub at Bellagio, thanks to generous host MGM Resorts International. GGW’s launch of its Lean In Circles on Thursday, October 1 will bring the extensive GGW programming at G2E to a close.

T

he American Gaming Association’s Global Gaming Women (GGW) program has grown tremendously over the four years of its existence. The group offers networking and educational sessions at gaming conferences and trade shows around the world. But nothing compares to GGW’s presence at its birthplace, G2E. And this year’s G2E will be no exception. Starting with a full day of educational programming on Monday, September 28, through the “Lean In” mentoring breakfast on Thursday, October 1, G2E 2015 is the place to be for emerging women leaders of gaming. Opening GGW’s general sessions on Monday, keynote speaker, retired Army Colonel Jill Morgenthaler, will discuss career secrets and inclusive leadership strategies. Morgenthaler holds an impressive resume with a long list of “firsts,” including: • First woman battalion commander in the 88th Regional Support Command; • First woman brigade commander in the 84th Division; and, • First woman Homeland Security adviser for the state of Illinois. Among her many accomplishments, Morgenthaler received a Bronze Star for her leadership performance in Iraq and a Legion of Merit award upon retirement. Author of The Courage to Take Command: Leadership Lessons from a Military Trailblazer,

Morgenthaler’s message is inspirational, innovative and will offer gaming women thoughtful advice for effective leadership at any career level. Following Morgenthaler’s address, GGW’s “State of the Industry” session will bring together powerful women leaders. Moderated by Isle of Capri President and CEO and GGW Chairwoman Virginia McDowell, panelists include: • Lynette DuJohn, chief information officer, business technology, British Columbia Lottery Corporation; • Carolyn Goodman, Las Vegas mayor; • Reneta McCarthy, senior lecturer, Cornell University’s School of Hotel Administration; • Maureen Sweeny, chief commercial officer, Aristocrat Technologies; and, • Lynn “Nay” Valbuena, chairwoman, San Manuel Band of Mission Indians. These dynamic women will share insights on executive leadership, strategies for career success and how the gaming industry is investing in rising female leaders.

Keynote speaker, retired Army Colonel Jill Morgenthaler

Based on Sheryl Sandberg’s popular book Lean In, GGW Lean In Circles are a group mentoring program intended for gaming women to openly discuss career issues, work-life balance and the power of peer support to learn and grow together. A panel discussion of top gaming women executives including Caesars’ Senior Vice President of Gaming Melissa Price and Regional President Eileen Moore will explain how Lean In Circles have benefited their company, and how GGW will repurpose the tool for women across the industry. Building on its continued success and program growth, GGW’s educational sessions and networking opportunities at G2E 2015 will benefit gaming women of all career levels. Participants will learn new career skills, discover methods to elevate their careers to the C-suite and expand their network through industry connections. G2E Preview 2015 | 59


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Fashion Statement THE CINTAS ULTRA-LOUNGE FASHION SHOW IS BACK AT G2E, AND PROMISES TO BE BETTER THAN EVER

U

niforms are more than just ways to dress your employees. Uniforms create a brand, communicate a vibe and give your employees confidence to create the best level of customer service possible. Cintas has long been the go-to uniform company in the gaming industry, but its visibility is front and center each year at G2E when they present the Cintas Ultra-Lounge Fashion Show. Held this year center stage in the Integrated Resort Experience, the 2015 Ultra-Lounge Fashion Show brings an excitement to the show floor with lights, music and the flashy wardrobes that complement classy casinos around the world. Two shows will be presented on Wednesday, September 30 at 1 p.m. and 3 p.m. The 2015 version of the Cintas Ultra-Lounge Fashion Show steps it up from previous editions. Just some of the collections being presented include: 60 | G2E Preview 2015

• Tailor Defined: This Asianinspired collection will feature luxury garments, with elegant fabrics, detailed designs and rich color palettes. These outfits will focus on the front desk, hostess, concierge, VIP host and cocktail servers. • Modern Rat Pack/Old Vegas Glam: This fun collection recalls Frank Sinatra, Sammy Davis Jr. and Dean Martin with a modern twist appreciated by millennials. The retro design includes mixed materials, sophisticated glamor and modern notions suited well for servers, hostesses, bartenders, VIP personnel and themed restaurants.


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The Cintas UltraLounge Fashion Show will be held on Wednesday, September 30, at 1 p.m. and 3 p.m.

• Tribal: This group of outfits focuses on modernizing the traditional, with vibrant colors, elaborate organic details and flattering silhouettes best suited for casino floor personnel. • Holiday: Glam, Glam, Glam! You’ll recognize the glitzy, trendy outfits with modern metallic fabrics that will immediately draw the attention of your customers. Target employees would be cocktail servers, hostesses, bartenders and lounge personnel. • Unique Shirting: Keeping it simple but classy, this collection of shirts for male employees matches casino interiors, fully customizable to brand color, details and textures. Add custom trims, buttons, ribbon, details or stitching and match with a basic black pant, easily machine washable. • Washable Cocktail: Making it simple for casino floor workers, these clothes are comfortable and undergarment-friendly, and boast easy care. Match these female uniforms with the men’s shirts, and you have a total package that reflects the class and beauty of your property and makes life easier for your employees. Remember, if your employees look good, they feel good. They are the connector between a property and its guests, and a new or revamped uniform program will go a long way toward employee satisfaction and influencing a guest’s overall perception. Just as architects look to integrate the latest technology and create the maximum impact in their designs, uniform apparel designers incorporate different technologies into their garments as well. Providing guests with a favorable image of your property is one easy way to

keep guests returning and to create a positive first impression. To capitalize on the potential impact of the first impression, it is important that all the right systems are in place. This means making sure that the property and staff look good, so guests and staff feel great. So don’t miss the Cintas 2015 UltraLounge Fashion Show to understand how your casino can capitalize on new uniforms and employee pride.

PROFITABLE WEST COAST CASINO FOR SALE

• Completely Remodeled • Two Casino Opportunities • Loyal Established Customer Base • Revenue Growth 31% over Previous Year • Primed for Expansion with Strong Growth Opportunity Contact: Tyler Piper 212.203.9969 • tylerp@pgillc.com G2E Preview 2015 | 61


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ACRES 4.0 A HISTORY OF CHANGING THE FUTURE

As the inventor of player tracking, John Acres knows a thing or two about transforming the gaming industry. With Acres 4.0, that tradition continues in bold new ways.

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cres 4.0 develops technologies that tap into the human need for better experiences. That translates into more gratifying interactions for players at the casino. Whether they win or lose, the core of Acres 4.0 innovations lies in making guests feel they have had a rewarding experience. Only 20 percent of adults gamble on a regular basis, and casino gambling holds little appeal to those consumers under age 40. Movies, television and online experiences offer far richer story lines, special effects, convenience and personalization. The way Acres 4.0 sees it, that’s the real competition— not just casino resorts vying against one another for market share. To meet this new challenge head on, Acres 4.0 focuses its efforts on tools that enable casino resorts to transcend the current transactional model and enhance the overall guest experience. It happens through Acres 4.0’s flagship product, Kai. Kai monitors players’ con62 | G2E Preview 2015

text—their experience, their worth, their current win/loss ratio, historical preferences and more—as well as the environmental context, such as how busy the casino is and what

resources are available at a given time. Beyond this, Kai is a management and communications tool that allows casinos to deploy personnel to players at critical moments when they may require immediate, personalized attention. In today’s environment, it’s not enough to know your play-

ers’ gaming behaviors; that’s just basic tracking. Instead, Kai gives operators the power to meet guests’ experiential needs in real time, in a way that is efficient and non-burdensome for management. Kai continues to evolve with the introduction of Kai Lightning—a module that harnesses the power of instant communication between casino resorts and guests via smartphone and text messaging— plus Kai Hotel, a transformative product that offers the power of Kai resort-wide. Kai is fully compatible with any existing gaming system from virtually any manufacturer, making it seamless and easy to implement. Players no longer seek transactions. They seek experiences. Acres 4.0 continues to develop the innovations that offer casino resorts the ability to provide experiences in a way that is both rewarding for the player and efficient for the operator. For more information, visit G2E Booth No. 2630 or acres4.com.


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AGS SERIOUS PLAYER

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his has proven to be another eventful and transformative year for AGS. The company continued to accelerate growth opportunities through strategic acquisitions and greater product diversification. AGS bolstered the depth of its slot portfolio with the acquisition of Cadillac Jack in June, creating a powerful combination of complementary products, services and talent. This acquisition broadened AGS’s range in Class II and Class III markets and the company officially gained an international presence with Cadillac Jack’s strongly established footprint in Mexico. 2015 was a monumental year for the company’s burgeoning table games division, underscored by the launch of innovative and one-of-a-kind concepts such as Counts Kustom’s and Double Ball Roulette, to name a few. Most recently, AGS announced its entry into the social casino and interactive category with the addition of RocketPlay, a renowned developer of online and mobile games. Given such extraordinary events this year, customers visiting AGS at G2E immediately will notice significant changes from last year, as AGS’s product lineup will clearly highlight broader, deeper and more innovative offerings, as well as new product categories. AGS will debut its new Icon cabinet at the show, which boasts a thin profile along with new lighting and improved sound. The cabinet will house the company’s core video content, including two new games, Golden Wins and Tiger! Tiger!, aimed at fans of the high-volatility, big-win style of slot machines. Golden Wins, a Class III, Asian-themed game, will be the first title introduced on the Da Ji Da Li Multi Linked Progressive. Featuring a three-by-five reel configuration,

the game uses an innovative Power XStream evaluation method as opposed to a standard pay line method, which means wins will be evaluated based on the number of symbols, in any position, that occur on adjacent reels. A four-by-five reel, 50- line game, Tiger! Tiger! is a tiger-themed title aimed at both the Class II and Class III markets. The game features Dynamic Streaming Stacks where multiple large stacks of symbols are dynamically inserted from spin to spin. Anywhere from eight to 20 free spins can be awarded based on the number of scattered bonus symbols displayed. For fans of traditional, high-volatility slots, the company will introduce updated versions of its Super 10X and Super 5X titles at G2E. Featuring player-friendly math, familiar symbols and single-payline ease of play, Super 10X Deluxe and Super 5X Jewel Boost are aimed at the underserved high-limit Class II and Class III slot niche. Both titles will be available on AGS’s proven GT5000 cabinet. Rounding out AGS’s G2E slot offering is Colossal Diamonds, on the impossible-to-miss Big Red cabinet. At the size of three standard cabinets, this three-reel, single-payline game performs equivalent of six and continues to be

a massive hit wherever it has been placed. AGS currently is integrating its popular slot and table game content on the RocketPlay platform, including, but not limited to, Royal Reels, So Hot, Double the Devil, Monkey in the Bank, Going Gnome and White Buffalo. Real-money game content is extremely popular on mobile platforms, and AGS hopes to piggyback on the success of RocketPlay’s flagship product, Lucky Play Casino. The company also expects to showcase RocketPlay’s new app, Vegas Fever, at G2E. Last, but certainly not least, AGS will display a lineup of table games at G2E. Since adding this segment to its repertoire late last year, the company has enjoyed rapid growth both in its table game library and number of installations. Making its G2E debut for AGS will be Bonus Spin Blackjack, with a one-of-akind blackjack side bet where players have two ways to win: if one of the first two cards is an Ace, players are paid even money; or if a blackjack is dealt, the player will press a button which spins a virtual wheel to win cash or a unique prize. AGS will showcase the Count’s Kustoms version of the game at G2E, which is based on the popular History Channel show Counting Cars, and offers players the chance to win a custom car, truck or motorcycle. The company plans to offer other branded versions of Bonus Spin Blackjack in the future. Another innovative title to be featured at the show is Criss Cross Poker. Simply put, players are dealt two cards and play against a pay table to make two five-card stud poker hands from five community cards arranged in a cross formation. An optional five-card bonus bet is available that pays odds when the five community cards contain a pair of sixes or better. With the strongest product lineup in the company’s history, AGS eagerly anticipates G2E 2015.

For more information, visit playags.com.

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COMPANY PROFILES

Ainsworth Game Technology EXPERIENCE “A REEL DEAL”

insworth Game Technology brings “A Reel Deal” to G2E 2015 with innovative new game content for its GamePlus and Premium Plus product ranges.

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Ainsworth will showcase its continued support for the extremely popular A560SL cabinet, exclusively designed for a highly entertaining game range that has delighted players across North and South America. The A560SL features a striking 32-inch highdefinition display, 19-inch LCD topper option for jackpot promotion, unique attract lighting stylized to each game, premium sound experience and breathtaking animations. The highly successful and popular Sweet Zone brand will be on display, including player favorites Rumble Rumble, Flying Horse, Jumbo Wilds, King Cat and the debut of the new Sweet Zone title Grand Lions. Another highly anticipated brand to be unveiled at G2E is Order of the Dragon, which includes three entertaining titles and introduces the Double Sweet Zone concept, offering players the option to play the original Sweet Zone for 50 credits or the Double Sweet Zone for 100 credits. The 50-credit ante bet for the Double Sweet Zone buys a 5-4-3-4-5 game array and double red Sweet Zones on reels 2 and 4. Also on tap is the debut of Sky High Stacks. This series of games contains a free-games feature with an expanded nine-by-five game array, increased wild multipliers and all symbols 64 | G2E Preview 2015

stacked during the feature. The 5 Power 7s and 5 Mega 7s series will expand with 5 Power 7s-Fruit and 5 Mega 7s-Fruit titles. These classic eight-line format games feature five levels of standalone progressives and a re-spin feature that can be awarded with any bet. After the completion of the re-spin feature, a bonus curved reel is spun to award re-spins, bonus prizes or guaranteed progressives at max bet. Another highlight will be 5 Star Jackpots, which incorporates five levels of Grand Progressives, eight levels of stand-alone progressives and the popular Wheel Winner feature containing multipliers and jackpots. 5 Star Jackpots contains three titles each with a unique wild feature; Shanghai Nights contains locking wilds on reels 3, 4 and 5; Safari Sunset includes long stacked wilds on reels 2, 3 and 4; and Jungle Birds features expanding wilds from reels 2 to 4. Many other entertaining A560SL products will be featured at G2E 2015, including the recently released Frontier, Fire$torm, Fire Wizard and Ice Wizard. Fire Money, Ice Money, Inca Reef Grand; and the Quad Shot titles Gold Zone, Golden Lion and Mighty Panther, also will be introduced on the A560SL cabinet. Ainsworth continues to grow its participation offer-

ings with the unveiling of three licensed titles at G2E: Cinderella, Three Amigos and King Kong. In addition, Ainsworth’s latest high-profile licensed products, The Sound of Music and Showgirls, also will be prominently displayed in the booth. Ainsworth will arrive at G2E 2015 with a solid lineup of themes for the core GamePlus library, including new titles in the Play 100 Lines/Play 50 Lines/Play 40 Lines, High Denom and Quad Shot brands. Visitors also will get a first look at the new brands, including Ultra Strike, Ultimate Choice, Twice the Riches, Thunder Hits, Quackpot and the striking new link progressive Thunder Wilds.

Ainsworth will arrive at G2E 2015 with a solid lineup of themes for the core GamePlus library, including new titles in the Play 100 Lines/Play 50 Lines/Play 40 Lines, High Denom and Quad Shot brands. Two new, key Play 100 Lines/Play 50 Lines/Play 40 Lines titles—Mustang Fever and Mustang Fortune—build on the success of the red hot Mustang Money feature. Both games contain held wilds on reels 2 and 4 and a free-games feature offering 10 free games with a 2 Scatter retrigger for three additional free games. During the free games, Mustang Fever contains an expanding multiplier on reel 3 and Mustang Fortune contains an increasing stacked multiplier on reel 3. The latest product range for the Latin American market is set to expand with the introduction of several new titles,including Piñata Spirit, Multi Win 12–15, Chili Chihuahua and Rumba Salsa Mambo. Experience ‘A Reel Deal” with Ainsworth Game Technology at Booth No. 1967 at G2E 2015. For more information, visit ainsworth.com.au.


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Aristocrat Technologies ALL-AROUND EXPERIENCE

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t G2E, Aristocrat will present operators with an all-around experience for every type of player demographic, carefully created to help operators make the big play with customers with Aristocrat’s industry-leading hardware, games and system solutions, field-proven to attract and retain players.

Today’s player landscape is incredibly diverse, and Aristocrat’s content speaks directly to every type of player segment: Class III, Class II, players who prefer more of an entertainment experience, those who love the thrill of frequent jackpots, those who love Aristocrat’s core gaming experience and those who want an immersive experience with their favorite movie or TV characters. Closing the loop is a broad portfolio of system solutions that capture and respond to what the player is doing across the enterprise and responding in scientific ways that build loyalty. Highlights include Aristocrat’s cuttingedge hardware. Built on a foundation of groundbreaking ergonomics and upgraded graphics capabilities, Aristocrat’s Arc Single, Arc Double, Arc Wheel, Behemoth and Helix cabinets give players “the most interactive, innovative game play on the market today,” according to the company. Arc Single delivers an attention-grabbing silhouette with exclusive game content and a full catalog of player favorites, helping to ensure its longevity and giving a high ROI. Arc Wheel brings another dimension to the Arc Single by topping it with a mechanical wheel. Arc Double’s dual 42-inch curved highdef LCD touch-screens “maximize creative game play and deliver an unrivaled encompassing gaming experience,” complemented by the interactive iChair, the company says. Towering at more than 9 feet 6 inches, with the industry’s largest 84-inch UHD 66 | G2E Preview 2015

LCD portrait monitor, Behemoth is the world’s biggest slot machine, but with a surprisingly small footprint. Designed to fit as an end-cap or as a stand-alone device, Behemoth transforms the game into a social event and spectator sport. Aristocrat highlights in the lease segment include new themes like Game of Thrones, Downton Abbey, Ted, Dumb & Dumber, A Christmas Story and Man of Steel. These themes join the existing lineup of games that recently hit the market, including Sons of Anarchy, Big Bang Theory and Britney Spears. Complementing the licensed themes is Aristocrat’s core proprietary linked products, including Lightning Link, Australia’s bestperforming game, now available in the North American market. Lightning Link is Aristocrat’s first playerselectable denomination linked progressive designed for core players. Additionally, the industry’s best performing game, Buffalo, is launching on the new fleet of hardware with Buffalo Grand available on Arc Double and Buffalo Stampede on Behemoth. Next, Aristocrat’s line of sale games is created by best-in-business game design talent whose specialties have created a deep and broad portfolio of products, from

entertainment-style innovative content to highly volatile gambler-specific content. At G2E, Aristocrat’s sale games featrure innovative SAP mechanics, core volatile game innovations, multi-denom, high-denom and multi-game content. These innovations can be clearly seen across the C*Series, E*Series and J*Series, with titles like Players World Diamond Edition, Super Case, Raven Mad, The Huntress, The Third Prince and Sugar Hits. Aristocrat’s system solutions include Oasis 360, the most widely used in North America, and a line of products and services that enable operators to extend beyond traditional casino and F&B amenities. On display will be Aristocrat’s solutions that track customer activity at every touch point, leverage actionable events to drive patron behavior and incentivize patron performance to achieve awards/recognitions. Aristocrat’s new solutions are available to operators regardless of the CMS system in place, including One Link technology, HALo loyalty, Carded Mystery and Mobile Concierge. Aristocrat also will show its new beverage ordering system, Drinks on Tap, unattended jackpot processing system and a completely redesigned nCompass player interface. VGT is jointly showing with Aristocrat with new WAP, video and hardware products. VGT recently premiered its wide-area progressive, Easy Money Jackpot, a threereel mechanical WAP start-up value of $250,000. It’s available now for all Class II markets on VGT’s player-favorite games. VGT’s new Red Spin Gambler Series high-denomination video games target core gamblers with known brands and features on high-denomination, low-line-count three-reel and five-reel video games. The games capture the essence of VGT player favorites and add video to enhance bonus features. Titles include Mr. Money Bags Red Spin Deluxe, Polar High Roller Red Spin Multipliers, Lucky Ducky Red Spin Run and Ruby’s Red Spin Wilds. VGT also will show VGT XL, a new jumbo cabinet featuring VGT’s most popular characters: Mr. Money Bags, Hot Red Ruby, Lucky Ducky and Polar High Roller. For more information, stop by G2E Booth No. 1141 or visit aristocrat-inc.com.


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BMM GLOBAL PRESENCE, LOCAL APPROACH

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MM is the longest established and most experienced private independent gaming test lab in the world, and is internationally recognized, accredited and certified. Originating in Australia and now headquartered in Las Vegas, BMM has been providing professional technical and regulatory compliance services to the gaming industry since 1981. BMM now employs 300 people in 13 global locations, serving more than 400 jurisdictions. BMM’s global presence and local approach, coupled with qualified staff and industry expertise, are the reasons why BMM continues to be one of the world’s leading gaming test labs. BMM is a specialist software testing business in the areas of gaming certification and pre-compliance. BMM tests products from QA to regulatory approval, including slot platforms and games (Class II and III), casino accounting and management systems, progressive systems for slots and table games, and table game math and game rules. In traditional lottery, BMM performs UAT testing and also new game and RNG evaluations for nearly 30 U.S. lotteries. In the internet gaming space, even though it still is being established in the U.S., globally BMM performs platform testing, slot and casino game testing and also integration testing of remote gaming servers into approved platforms. BMM grew its businesses globally, enjoying a record year in 2014. Martin Storm, president and chief executive officer, said, “Growth is being driven by global customers who want better returns on their testing investments. They need their products tested better and faster than ever before without an overall reduction in testing quality. This is new value that BMM generates in the market on a continuous improvement basis.” BMM achieved some significant operational milestones in 2014 and early 2015, expanding its lab capacity globally to enable BMM to more than triple its revenues worldwide—with specific extensions in Moncton, Canada; Las Vegas, Nevada; Vienna, Austria; and Bologna, Italy. With

more lab infrastructure came more technical resources and leadership, and BMM increased staff significantly across these labs. In the U.S., BMM added Delaware, Kansas, Indiana and Massachusetts to nearly 300 other U.S. gaming jurisdictions now recognizing BMM reports. Said Storm, “We are very pleased to see U.S. regulators come

together to embrace the importance of competition between test labs and the benefits of a multi-lab environment.” BMM also has exclusive software tools with recent major version releases of Toolbox, BOAT and Signatures software for its customers. Toolbox, BMM’s internal project management tool set, has been upgraded to not only provide greater detail on BMM performance, but to provide product quality as well. This greater detail can help clients to

identify problem areas, resulting in improved compliance and a reduction in resubmissions. BOAT, BMM’s online approval portal, has been improved to now allow greater control over product approval status for the regulator. BMM Signatures continues to be improved, to increase calculation times and provide users with a simple and easy interface. BMM provides regulatory training around the world through the BMM Academy. Over the last 12 months, BMM has delivered presentations and seminars, both in person and online, to audiences in South America, North America and Europe. BMM also partners with a number of educational institutes to provide curriculum for gaming, QA and testing-based courses,

including CCNB and the McKenzie College in New Brunswick, Canada and also the Macau Polytechnic, Macau. Storm concluded, “As BMM grows and innovates, we are testing products better and faster, while improving product quality by reducing revocations. This provides exceptional value for all our clients across the world.” For more information, visit bmm.com.

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EVERI CHANGING CASINO FLOOR OPERATIONS

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elcome to Everi, the company changing casino floor operations. Everi patrons will experience a number of benefits: next-level security during financial transactions, captivating casino gaming machines and TournEvent, the award-winning casino gaming tournament system.

Operators receive a suite of financial services tools that enables secure transactions, streamlines credit and debit card processing, helps protect against money-laundering threats and includes the innovative 3in-1 Rollover technology that gives patrons access to their funds via ATM, POS debit or credit card cash advances. Everi also boasts a robust intelligence offering to help operators build and maintain patron loyalty. While new in name, Everi blends two companies that have served the casino industry for decades: Global Cash Access Inc. and Multimedia Games Inc. The 1998 merger of First Data, USA Processing and Bank of America Merchant Services created GCA, a company destined to become a leader in gaming-specific payment services and technologies. In the subsequent years, GCA management acquired the Wells Fargo and Bank of America gaming ATM portfolios, plus a number of related companies that enhanced the portfolio of services it could 68 | G2E Preview 2015

offer casino operators. As of 2014, GCA has served more than 1,100 casinos around the world and maintained 386 licenses in 222 gaming jurisdictions. GCA was responsible for more than 85 million casino transactions, totaling nearly $22 billion. Established in 1991, Multimedia Games (MGAM) designs, manufactures and distributes casino gaming machines and advanced network gaming system technology. Based in Austin, Texas, MGAM has long history of introducing engaging games to the Native American and commercial casino markets. MGAM also created the award-winning TournEvent and TournEvent of Champions gaming machine tournaments that have captivated patrons in casinos across the United States. Beyond gaming machines and tournaments, MGAM provides the backbone for the Washington state video lottery terminal market and the New York Lottery racino system.

By the end of 2014, MGAM had placed gaming machines in 507 casinos in North America. The annual TOC tournament has attracted more than 600,000 players since its debut in 2012. In 2015, TOC went international with events in Peru. The same year, the championship tournament finale in Las Vegas, Nevada, awarded more than $1 million in prizes.

The revolutionary step that brought together the two companies took the industry by surprise. The combined entity created a unique business model in the casino market. GCA finalized the acquisition of MGAM in December 2014, with the aim of positioning the unified companies as a fortified strategic partner to casinos, combining a rich set of financial tools, an exciting collection of casino gaming machines and the TournEvent system. The revolutionary step that brought together the two companies took the industry by surprise. After all, unlike the handful of recent same-for-same mergers in the market—where one gaming device manufacturer bought another—this was something completely different, where the payment strengths of GCA met the gaming strengths of MGAM. The combined entity created a unique business model in the casino market. Everi is committed to expanding its innovative and creative reach, building a culture based on the tenets of respect and transparency, and continuously striving to see how the company can help patrons and operators alike have transcendent experiences on every casino floor. For more information, visit everi.com.


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Gaming Laboratories International TESTING AND BEYOND

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elping clients of all sizes get more than they expect is one of the many things that differentiates GLI from other test labs, and at Booth No. 4430 at G2E 2015, GLI will showcase the many ways it helps regulators, suppliers and operators of all sizes and from all locations get more than just testing.

GLiCloud One of those ways is the award-winning GLiCloud inventory management and tracking system. Now attached to more than 100,000 games across North America, GLiCloud is a modern inventory management and tracking system that allows operators and regulators to quickly and instantly check the regulatory status of components on the entire casino floor, all in real time. GLiCloud is field-proven to save time, save money, increase compliance and eliminate human error. It is powered by the web portal GLIAccess, and is easily accessible with the mobile app GLI Mobile, ensuring compliance by delivering updates—in real time— for every component throughout the casino floor. The automation eliminates human error, thereby further increasing the level of compliance. Additionally, because status updates are delivered automatically, the property saves labor time and associated costs. GLiCloud operates on any mobile device, so regulators and casino staff can receive updates and confirm status from anywhere, anytime. Verify+ by Kobetron Of course, compliance is at the heart of every casino operation, and guaranteeing compliance now is easier with the all-new, convenient solution Verify+ by Kobetron. Verify+ by Kobetron was created in concert by GLI and Kobetron, both among the foremost experts in gaming compliance tool innovation. It is the only solution regulators, operators and suppliers need because it replaces the hundreds of other compliance

tools that simply don’t work. With Verify+ by Kobetron, virtually every new signature methodology and feature is at the user’s fingertips, empowering users to maximize compliance and streamline processes, saving time and money and minimizing compliance risk. Kobetron Verification Tools There are literally hundreds of compliance tools available, which can make things cumbersome and inefficient for users. The Kobetron GI-4000 Gaming Investigator and the Kobetron MI-300 Memory Investigator series are two hand-held tools that speed time to market, reduce human error and give users the highest possible level of confidence. The Kobetron GI-4000 and Kobetron MI-300 ensure compliance is streamlined, because they quickly verify a wide variety of EPROMs, modules and configurations. The fast verification speeds up supplier time to market, and helps regulators and operators streamline procedures, reduce fines for non-compliance and limit patron disputes. GLI University Another way GLI’s clients get more is through GLI University, a globally recognized training program that recently announced a new and expanded curriculum. The new curriculum is available now and includes these courses: • Advanced Math • Cashless Technologies EFT/AFT/TITO • Class II Gaming Systems • Client Server System Technology • Forensics Procedures • iGaming, Fundamentals and Advanced

• Kiosk Technology and Functionality • Online Accounting • Network Risk Assessments • Progressive Systems • Promotional/Bonusing • Slots 101 • Wireless Technologies GLI University offers training at GLI’s 21 global locations. Training also can be conducted onsite at a client’s location. Field Inspections Hackers and other similar types of criminals continually search for vulnerable access points into casinos, and a breach can be deadly to business. GLI’s Gaming Services Division is staffed with leading security, compliance, audit and IT experts who provide the most comprehensive portfolio of services available to help protect a casino, including software audits, security audits, communication testing, kiosk testing, chip verification, progressive system testing, domain controller inspection, email systems integrity check and more. AML Training GLI’s experts provide consultation and training on anti-money laundering and terrorist financing compliance in accordance with industry best practices. GLI experts help regulators and operators detect and prevent financial crimes by assessing geographic and operational risks, training management and employees and assisting in auditing the effectiveness of AML/CFT internal controls. GLI’s AML/CFT Professional Services include: • AML/CFT risk assessments • Internal control auditing • Regulatory consultation for rule drafting • Assistance establishing reporting systems for currency transactions and suspicious activity • GLI University training for casino operators and gaming regulators • Intro to Title 31 (U.S. operators) • FATF recommendations and guidelines (U.S. and international operators) • Detecting and reporting suspicious activity (U.S. and international operators) For more information, visit GLI at G2E or at gaminglabs.com. G2E Preview 2015 | 69


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International Game Technology THE WINNING COMBINATION

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GT is the world’s leading end-to-end gaming company. With more than 13,000 employees in more than 100 countries around the world, IGT has a global reach with an acute focus on servicing the local customers and regions where the company operates.

At Booth No. 2139 at G2E 2015, IGT will display its “Winning Combination”—a comprehensive portfolio of gaming products and services across all channels, including premium content, core titles, hardware innovations, systems technologies and interactive solutions. The longtime pioneer in licensed content, IGT also will unveil a host of exciting new licensed titles across multiple platforms. Following the global success of the Sphinx 3D game and other award-winning IGT video slot titles featuring proprietary True 3D technology, IGT will leverage G2E 2015 as the launch platform for new True 3D products. IGT will bring glasses-free 3D gaming entertainment to life in Reef of Riches. Housed on the Axxis cabinet, this immersive gaming experience takes players on a high-seas voyage, encountering pirates and sunken treasures along the way. IGT also will introduce Grit, Guns & Gold with True 3D technology. This new theme transports players to the Wild West and features rich bonus content. In Grit, Guns & Gold’s “Shootout Bonus,” players can tap into their inner risk-taker and choose varying degrees of volatility to influence their outcome. In addition to these new True 3D titles, more all-time player-favorite games including captivating licensed content will premiere at G2E on this immersive platform. IGT will leverage the most popular slot theme of all time, Wheel of Fortune, to bring the Big Easy to the trade-show floor with Wheel of Fortune New Orleans video slots. Housed on the CrystalWheel cabinet, this upbeat game features a Mardi Gras70 | G2E Preview 2015

inspired symbol set and engaging base game play mechanics, including stacked symbols and multiplier wilds. Lucky players can engage in four different interactive bonuses on the CrystalWheel cabinet’s iconic spinning wheel and dual 23-inch high-definition touch-screen displays. In Wheel of Fortune New Orleans’ jackpot progressive bonus, players can spin a touch-screen virtual replica of the famed Wheel of Fortune wheel and vie for any of the game’s five multi-level progressive jackpots. G2E 2015 also will highlight outstanding cabinet innovations, including the new CrystalDual, which takes the stunning design elements of the CrystalCore to new levels with dual 23-inch displays and improved ergonomics. IGT’s S3000 cabinet also will be displayed at G2E; it has enjoyed an impressive first year in the field, effectively redefining the spinning-reel segment and recalibrating player expectations of stepper slots. At G2E, IGT will introduce SpinFerno, a premium tournament product that brings the thrill and competitiveness of automated slot tournaments to the S3000. This turn-key tournament solution is fueled by IGT’s Tournament Manager 5.0, and enables operators to efficiently host multi-site slot tournaments on banks of S3000 cabinets. Consistent with the S3000 cabinet, Spin-Ferno tournaments deliver a uniquely dynamic player experience with unmatched excitement, over-the-top celebrations and industry-leading light and sound capabilities. IGT will launch the Spin-Ferno tournament experience on S3000 titles Hotsy Totsy, Red Hot Diamonds, Fire Bells and

Red Hot Lil’ Devil. Spin-Ferno is one of several premium tournament products that IGT will launch under the TournXtreme product family. IGT will showcase its interactive leadership with a diverse portfolio of solutions that can meet a casino’s needs for desktop and mobile gaming. The company will demonstrate OnPremise, an integrated mobile technology solution that modernizes gaming and sports betting experiences and enables players to wager via a single mobile app anytime within set boundaries. IGT also will spotlight the company’s Play-forFun solution that allows casinos to build local player affinity and position for the expansion of the real-money gaming segment. IGT customers can seamlessly integrate third-party products into any of IGT’s interactive solutions to build a unique interactive offering. Following a wildly popular launch with the company’s customers in Europe, resulting in newly minted millionaires, at G2E, IGT will spotlight two interactive MegaJackpots titles: MegaJackpots Cleopatra and MegaJackpots Siberian Storm. These multi-game, multi-channel progressives link play on desktop and mobile devices to a single progressive jackpot, where liquidity grows quickly to generate bigger jackpots that players can win anywhere they play. IGT also will present very successful titles in HTML5 for desktop. Rounding out the company’s compelling G2E presentation, IGT will demonstrate its state-of-the art systems solutions and applications that enable casinos to offer players personalized experiences. In addition, the Advantage systems integration linking DoubleDown Casino games to casino floor games leverages content convergence combined with valuable casino and player interaction.

For more information about IGT and the company’s G2E products, visit igt.com or gtech.com.


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DON’T MISS AN ISSUE OF GAMING’S MOST IMPORTANT TRADE PUBLICATIONS!

Subscribe to Global Gaming Business, the official magazine of G2E and the American Gaming Association. Visit www.ggbmagazine.com


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Konami Gaming POWER AND PERFORMANCE

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ith a new video cabinet the company calls “as stunning as it is smart,” a best-in-class Synkros management system and an unmatched library of topperforming games, Konami’s unspoken force proves one does not have to shout to make noise.

Among a recent crowd of industry mergers, unexpected upturns and more new consumer brands than ever before, Konami Gaming will stand out at G2E 2015 for its sheer creative product quality and organizational consistency. Konami continues to build, innovate and pioneer the latest casino gaming and systems products under the leadership of the same core executive team it’s held for more than 14 years. With that stability as the backdrop of its long-awaited new video cabinet, Konami’s strength empowers operators with trust and confidence in meeting the market’s long-term needs. The Concerto Created with the same quality and attention to detail that made the Podium cabinet a milestone success, Konami’s new Concerto video cabinet is characterized by a purely magnetic quality in its design, investment value and aesthetic attraction. Twin 27-inch HD game screens amplify symbols and boost color over Concerto’s smooth black surrounding surface to transform traditional game play into an entirely cinematic experience. Signature holographic side lighting elements and a 19-inch video topper pull attention from the furthest reaches, and Konami’s proprietary new DynamicDash digital interactive LCD button deck with see-though tactical push-buttons provides an impressive visual display without compromising on the haptic feedback component that many gamblers enjoy. Matt Reback, vice president of marketing at Konami, said, “What the Concerto cabinet delivers is a 72 | G2E Preview 2015

collection of multi-sensory components for a harmonious player experience that is memorable and entertaining. That was the spirit behind how we named Concerto. For our customers, however, it will quickly become even more strongly associated with the magnetic performance and player attraction that operators ultimately want.” Concerto is backed by Konami’s new KP3+ platform for more game processing power, higher performance and a longer product life cycle. However, Concerto also supports all of Konami’s popular KP3 platform games, such as Dragon’s Law, China Shores and Solstice Celebration. Among Konami’s Concerto debut release titles are Radiant Queen and Fortune Stacks. Radiant Queen is an original-math Roku Reels Xtra Rewards game with nudging full-reel wilds during the free-game feature, as well as a gigantic symbol feature. Fortune Stacks is a five-reel game that adds bonus multipliers to Action Stacked Symbols appearing on reels 1 and 2 during the free games. “These KP3+ Concerto games leverage the dual screens with larger-than-life art and animation unlike anything before,” Reback said. “Everything vividly flows and interacts, from the video topper to the button panel, to the holographic side lighting, really leveraging the KP3+ platform in the best way possible. But at the same time, operators can still place their proven KP3 top performers on Concerto, so it’s a very versatile machine for whatever content and configurations they need.”

Systems Momentum Every year, Konami’s Synkros casino management system expands to new properties and jurisdictions with competitive new tools and features to give casinos a unique market edge. The release of SYNKiosk this spring triggered wide industry acclaim as operators saw the potential for Synkros to launch integrated loyalty promotions seamlessly across full-screen video slots, mobile devices and kiosk stations. As Konami continues to explore emerging mobile products, powerhouse management features and robust business intelligence features, Synkros carries the ideal core architecture for stable adaptation to solve the industry’s long-term technology needs. Reback stated, “Our Synkros customers truly help drive development. We have a predictable annual version release that deploys free-of-charge across our customer base, with user-first features and functions that are aimed toward the central purpose of driving casino efficiency and revenue.” Unmatched Game Library With all this taken into account, Konami remains focused on producing a wealth of new games and innovating the next proven math models and mechanics. Recent G2E shows have introduced defining new Konami game series, including premiums like Dungeons & Dragons and Neo Contra, and base game product lines such as Roku Reel six-reel and Reeleven 11-reel. This year’s big story is the announcement of Froggerthemed video slots, hosted on Konami’s talltop Podium Monument cabinet. “As with Neo Contra, Frogger borrows from Konami Corporation’s consumer entertainment roots by bringing an iconic video game brand to the casino gaming industry for the first time,” Reback said. “We’ll be debuting two titles at G2E, each featuring a retro street-crossing bonus game that pays tribute to the 8-bit arcade classic.” Frogger will be shown alongside followup titles for both Dungeons & Dragons and Neo Contra. Guests at this year’s G2E also will see additional new releases for Konami’s Rapid Revolver video-mechanical hybrid cabinet, including a stand-alone progressive called Lucky Sticks that combines with most KP3 Konami base games.

For more information, stop by Booth No. 1154 at G2E or visit konamigaming.com.


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Red Square Gaming THE AD AGENCY FOR SMART CASINO BRANDS

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ed Square Gaming is a full-service advertising agency focused on casino brands. The agency's specialization and energy bring its clients a uniquely deep set of skills that the typical agency cannot. Red Squre Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence so its clients can dominate the competition. Reaching gamers in a complex and competitive world: The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day. Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded simply to fulfill needs, rather than delivering on

greater value. Now, times have changed. General thinking is generally a bad idea. A smarter approach to digital: Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what Red Square Gaming does as casino marketers—is not dead. Quite the contrary. The agency’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media, digital, social and mobile for each one. A casi-

no’s marketing should not be purchased off the shelf, nor should it be one-size-fits-all. Gaming—it’s all Red Square Gaming does: The agency’s gaming practice was launched a decade ago with PCI Gaming, now Wind Creek Hospitality, in Alabama. Since that time, racing and gaming properties including Eldorado Resorts and Hard Rock Hotel & Casino have joined the growing list of clients that are integral to the agency’s success. From racing to tribal to commercial, Red Square Gaming now runs the gamut in the casino category. Without casino clients, there is no Red Square Gaming: Simply, the agency’s goal is to become the best casino advertising agency in the country. Red Square Gaming will do that by continuing to partner with casinos that seek to break new ground at the forefront of creative media and gaming.

For a closer look at Red Square Gaming's portfolio and its thinking, visit http://redsquaregaming.com or contact Rich Sullivan, chief executive officer, at rich@redsquaregaming.com, 251-476-1283.

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Scientific Games END-TO-END SOLUTIONS

s a global leader in the gaming and lottery industries, the mission of Scientific Games is to empower customers by creating the world’s best gaming and lottery experiences.

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The company's games, systems, content, services, gaming machines and interactive products are designed to reach players wherever they are, whenever they want to play and in any channel they choose: retail, casino or digital. For more than 83 years through its acquired companies, Scientific Games has delivered what customers and players value most: trusted security, creative content and innovative technology. Beginning with the world’s first slot machine, the “Bally Baby” in 1936, to the development of the breakthrough technology that launched the world’s very first secure instant lottery game in 1974, Scientific Games has been a driving force behind the success of customers across the globe. Headquartered in Las Vegas with nearly 9,000 employees worldwide, Scientific Games serves its customers from manufacturing and operational facilities on six continents. Scientific Games offers customers a fully integrated portfolio of technology, platforms, content and services for the robust gaming and lottery industries. Success is a reflection of talent, and Scientific Games’ history of success has been driven by its highly experienced professionals. The company’s lottery and gaming products have been developed by some of the top game designers, mathematicians, marketing research analysts and product managers in the world. Scientific Games has been an industry leader in developing and using market research and analytics to gain a deep understanding of player demands and preferences. As a result, the company continues to generate new ideas and innovative gaming solutions that provide players with exciting choices and experiences. Scientific Games also is committed to working closely with customers, governments, regulators and industry associations to support player protection and responsible gaming. 74 | G2E Preview 2015

BUSINESS DIVISIONS Gaming Scientific Games is an industry innovator, setting new standards for gaming entertainment through its proven and recognizable product brands: Bally, Barcrest, Shuffle Master and WMS. The company is a leader in the design, manufacture and distribution of premium gaming content and gaming machines for the casino industry worldwide, as well as a major supplier of content and machines for licensed betting offices, arcades and bingo shops in the U.K.

The company’s focus on innovative game play generates new ideas for distinctive gaming experiences. Scientific Games brings years of unique industry knowledge and extensive, proven market research methods to every product development cycle, striving to ensure that its games are the ones that players want to play. Among the products provided to customers through the gaming division are electronic gaming machines, games for VLT and central determination markets, casino and slot management systems, electronic table games, and a host of products for the casino pit, including proprietary table games and utility products such as card shufflers and chip sorters.

Lottery Scientific Games is in business to help its lottery customers maximize performance. Whether a lottery aspires to be one of the top 10 lotteries in the world or increase rev-

enues by 10 percent next year, Scientific Games creates customized plans designed to help drive results. From solutions developed through technology innovations, in-depth analysis of demand drivers, integrated game portfolios, and research-driven retail and digital development programs, Scientific Games offers a full spectrum of entertaining products and services designed to enhance business performance and increase returns to lottery beneficiaries and good causes. Solutions offered by the Lottery Division include instant and draw games, loyalty programs, interactive promotions, sports betting, gaming system and retail point-of-sale technology, customized retail programs, and player and retail research and analysis.

Interactive In the global iGaming, iLottery and social gaming industry segments, Scientific Games has spent more than a decade developing innovative distribution platforms to deliver compelling, player-favorite content through both current and emerging digital gaming channels. From top social casino platforms and industry-leading players clubs and rewards programs to interactive lottery games and engaging casino-style games, Scientific Games’ interactive solutions are built to provide the most exciting digital gaming experiences. The company has learned that emerging digital channels can create new audiences for its proven content library, offer enhanced player engagement and extend the reach of its customers’ brands. Scientific Games Interactive’s product family includes robust iGaming and social casino solutions anchored by expansive slot and table-game content from Bally, Barcrest, Shuffle Master and Williams game studios. This division also offers Mobile Concierge, Play4Fun Network and Bet OnProperty solutions, as well as social casinos.

Our Mission—How We Play At Scientific Games, the mission is to empower customers by creating the world’s best gaming and lottery experiences. For more information, visit scientificgames.com.


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GAMING EMPLOYEES: MAKE YOUR VOICES HEARD IN THE PRESIDENTIAL RACE Inform candidates that gaming is a valued community partner in 40 states delivering benefits that include:

1.7 MILLION JOBS

$240 BILLION IN ECONOMIC IMPACT

$38 BILLION IN TAX REVENUES

A PATH TO THE MIDDLE CLASS FOR WORKERS OF ALL BACKGROUNDS & EXPERIENCES

GET INVOLVED Join the American Gaming Association as we hold on-the-ground events in key states. Tell candidates to meet you and your co-workers and learn more about the industry. Visit gamingvotes.org and register to vote. Use #GamingVotes to get candidates’ attention on social media and let them know you’re paying attention to them.

WITH YOUR ENGAGEMENT, CANDIDATES WILL GET TO KNOW GAMING IN 2016. Learn more at www.gamingvotes.org and www.americangaming.org

facebook.com/americangaming @AmerGamingAssn


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Best Gaming Technology GmbH THE "ENGINE" THAT DRIVES SERVICE

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est Gaming Technology is a young Austrian software company, founded in 2005, that has developed a range of market-leading, turn-key, whitelabel wagering solutions for the betting and gaming industry, covering all sectors and distribution channels. BGT’s flagship product is the Self Service Betting Terminal (SSBT), which BGT supplies to blue-chip clients across Europe, including major players such as Ladbrokes (United Kingdom, Belgium and Africa), Codere (Spain and Latin America), William Hill, Paddy Power, Coral and Betfred. Nearly 15,000 BGT products currently are live worldwide, and that number is expected to reach 22,000 before the end of 2015. BGT excels by providing the software platform—“the engine”—which drives the total service. Alongside the SSBT, BGT provides operators with Tills, Shop TV and web

and mobile solutions, either separately or combined, if a single-wallet solution is required, and all accessed through the use of a customer card. Being able to reach customers and take bets 24 hours a day, 365 days a year is essential in the digital age. BGT’s service is generated via a collation of data and pricing feeds, using leading suppliers like BetRadar, Bet Genius, Sporting Solutions, Racing Post, SIS and XBNet, and managed via a sophisticated liability management system plus BGT’s own dedicated team of traders. Existing bookmakers also are able to integrate existing feeds to offer their own prices. BGT covers a multitude of sports worldwide with more than 170,000 markets per week available, allowing unprecedented customization of bets to be placed, notably accumulators, either in pre-event or in-play. This delivers a consistently

high margin for the operator previously unseen in the industry. BGT has worked with large estates in other territories, both on a companyowned and franchise basis, dealing with any regulatory issues such as ticket tax, server location, customer identification, cashless transactions and licensing compliance. The BGT product is a pure sports betting solution which takes pride not only in the fact that it is the leader in some of Europe’s largest betting markets, but also because of its scalability and adaptability. BGT is committed to bringing the complete sports betting experience to operators across all sectors. BGT will exhibit its complete range of sports betting solutions outside of Europe for the first time at G2E 2015 at Booth No. 5223. Stop by, or for more information, visit best-gaming.com.

Casino Data Imaging DISCOVER. SIMPLIFY. OPTIMIZE.

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asino Data Imaging’s core values remain true in delivering advanced data visualization and analysis solutions to the casino industry. Serving the industry since 2001, CDI is a technology partner to leading casino operators worldwide, ranging from single to multi-casino enterprises. CDI’s platform breakthrough with GlobalSuite provides more synergy with data interfaces and integration plus frequent updates via ClickOnce deployments. The analysis suite components include 2D/3D casino floor data visualization, application control center and report analysis. GlobalSuite modules include slots, table games, player data, MGMD and multi-casino GS Enterprise. Attendees at G2E 2015 will see the latest lineup of GlobalSuite features and functionality. The advancements are a result of user feedback that complements CDI’s mission to provide solutions that optimize casi76 | G2E Preview 2015

no performance and are easy to deploy. These include new GS Power Add-ons, Power Zoom and Power Reports. GlobalSuite Power Add-ons are customized interactive performance grids that address specific customer requirements not effectively found elsewhere. Activated from the Quick Launch tool bar, the GS platform allows for add-on customizations without compromising version updates. GlobalSuite Power Zoom plays an important role in data visualization by allowing an array of end-user levels to use information intuitively without deep technical expertise. By visualizing a handful to thousands of related items at once, users can see trends and patterns that would be hidden when looking at items one-at-a-time. Power Zoom makes it easier to interact with large amounts of data for comparative analysis, spotting trends, outliers and more. GlobalSuite Power Reports address customer feedback concerning more versatility

by expanding report parameters, sorting, exporting, graphs and more. In essence, certain analysis reports can become “one-stop shops” for high-level views with drilldowns. The bottom line is quickly identifying performance trends and taking action. Discover. Simplify. Optimize. Focusing on the customer is vital in fully defining stakeholder roles and gaining an understanding of duties and responsibilities, challenges and current analysis practices. Discovery sessions facilitate more focused installations as end users want to simplify processes while optimizing results. Data visualization is a CDI core competency providing end users (regardless of their skill level) the tools they need to access and analyze data from single and multi-casino locations. GlobalSuite also will complement or enhance existing BI assets already in place. For more information, visit casinodataimaging.com.


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Cintas Corporation THE RIGHT IMAGE

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intas Corporation has been bringing the right image to casinos all across North America for more than 80 years. Cintas’ suite of gaming solutions help “bring casino brands to life and enrich any casino’s guest experience by ensuring all of the details are addressed,” according to the company. Cintas’ specialized solutions save casinos time and money with the simplicity of a consolidated service partner. As a leader in the uniform industry for nearly 50 years, the tenure among the Cintas design team is unmatched, with 115-plus years of image-apparel industry experience. Based in Las Vegas, Cintas Gaming Design Studio focuses on designing unique image-apparel programs that complement any casino brand vision or brand message through high-end, highly functional uniforms.

While comfort, functionality and durability remain important aspects of any uniform program, many clients are placing additional emphasis on retailinspired, on-trend apparel which has positioned Cintas as a design powerhouse—with a team of elite designers. Cintas is much more than uniforms—the company’s specialized gaming suite of solutions helps improve guest satisfaction and ensure a clean, safe and impressive indoor and outdoor environment for any casino. Cintas’ gaming solutions include branded floor mats and deep cleaning of tile, carpet and

air conditioning units, in addition to safety programs such as first aid cabinets, training and even AEDs. For more information, visit Cintas.com/gaming or call 702-435-1262.

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DataSpade TRANSLATING DATA INTO PROFITABLE RESULTS

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ataSpade has provided objective and analytical-based solutions for players club data for over a decade. With a vast understanding of gaming systems and the data analytics needed to translate data into profitable achievements, DataSpade has taken its unique blend of technical and programming capabilities, along with its innate understanding of how players club databases reside and function within gaming systems, to create a company that begins its mission at the core of all gaming: the data. DataSpade provides innovative, customized programming solutions for gaming executives’ data and marketing challenges. In 2014, DataSpade was honored with the Innovation Award from Gaming & Leisure at its annual roundtable for DataAce software. DataSpade has developed several automated and actionable software offerings for tiering players clubs, direct mail data extracts, direct mail loyal-

ty programs and profiling models for database segmentations. DataSpade serves its clients with an extensive and seasoned team of experts whose sole focus is to apply the strategy needed to increase the bottom line and enhance marketing efforts to grow and sustain player loyalty. The company also maintains a “no strings attached” policy—a server, contract or setup fee never are required. DataSpade prefers to keep it simple for clients and maintain accountability to be sure clients are receiving the desired results. Marketing to a casino’s players club with the correct application of data can be cost-justified and revolutionized with DataSpade’s lowcost and dynamic data-driven solutions. Over the years, DataSpade has helped

many corporate and tribal gaming properties yield profitable results from their data. Well-versed in many market conditions, DataSpade has gained extensive knowledge and insight into essentially any market type. The company considers itself a marketing hybrid: a data-centric consulting and software company that turns data into tangible marketing success. DataSpade is revolutionizing the world of players club data by offering the gaming industry a higher level of marketing power with actionable and dynamic solutions offered at low costs and without the hassle of contracts, setup fees and servers. For more information, visit dataspade.com.

DiTronics Financial Services ONE-STOP FUNDS ACCESS SOLUTIONS eadquartered in Las Vegas, DiTronics is a national provider of one-stop-shop funds access solutions for the gaming industry. Since 1998, DiTronics has continually defined the future of funds access with a fully integrated suite of products and

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ture the new DFS-500 kiosk, which allows players to redeem slot tickets and break bills as well as access their funds via ATM, cash advance and check-cashing transactions. Players can use those funds in a land-based casino as well as an online casino for a seamless funds access experience.

services. These include ATM and multifunction ticket redemption machines, check guarantee services, cash advance, iGaming, digital wallets and innovative marketing programs for casino operators requiring funding solutions for landbased, mobile and online gaming. At this year’s G2E, DiTronics will fea-

Exclusive features of the DFS-500 Kiosk include: SMART Dispense (patent pending) allows operators to customize and define the bill-break mix by kiosk, zone or casino floor. JACKPOT Pay (patent pending) helps casino operators manage jackpots more efficiently by making one, some or

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all ticket redemption kiosks jackpot dispense units. Transaction Rewards (patent pending) enables the best players to complete their funds access transactions and have their fees comped or receive a discount on fees automatically at the kiosk. In addition, players also can earn points at the DFS-500 kiosk for doing their transactions at a specific casino. DiTronics Senior Vice President of Sales and Marketing Jim Kirner said, “Casino operators are seeing our solutions as visionary and helping them redefine the value proposition of funds access, which hasn’t seen a lot of new innovation in a long time. They are already seeing the potential of our vision for integrating these advanced technologies to better serve both players and casinos, as well as make the casino more money.” See DiTronics at G2E Booth No. 3616 or visit ditronics.com.


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company profile

First American Bankcard FABICASH—CASH ACCESS LEADER

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ABICash is the leading cash-access company in the gaming industry. With corporate offices in New Orleans, the cash-access provider has over 100 casino partners in 15 states and processes almost $2 billion annually. FABI’s customers are the beneficiaries of the company’s commitment to exceeding expectations when it comes to customer service and developing new technology. FABI’s proprietary cage software, FABICash, developed by in-house seniorlevel software engineers, provides userfriendly solutions for processing credit card cash advance, debit advance and check cashing. The FABICash application is loaded with technological bells and whistles such as electronic signature capture, driver’s license capture, banned patron list and customizable fee tiers. It interfaces with FABI’s proprietary Title 31 software, FABITrack, as well as with other

major Title 31 software providers. FABI’s goal is to provide a reliable and easy-to-use system that will put more money back on the gaming floor while keeping the casino federally compliant and preventing fraud.

On the kiosk front, partnering with Glory and other kiosk manufacturers, FABI engineers built a software application that takes the traditional TITO and billbreak kiosk and turns it into an ATM. FABICash technicians also are in the final stages of developing two new kiosk features: e-check transactions through Certegy and ATM payout with the option to print the funds to slot ticket.

The print-to-ticket ATM payout option is one example of how FABI will accomplish what the casino and guests are looking for: improved customer experience and convenience. Anthony Rabito, FABICash president, said, “This feature along with many others further proves our dedication to developing new technology to benefit our customers and the industry.” Another example of the company’s commitment to new technology is FABICash Mobile, a tablet device that will allow cage cashiers or slot attendants to roam the high-limit areas of the gaming floor to perform credit card cash advances, debit advance and ACH checks right at the players’ games or tables. Rather than having VIPs leave their games to wait in line at the cage for more cash, the transaction experience is brought to them. FABICash will exhibit at G2E Booth No. 3023.

Incredible Technologies EXPANDING INFINITY

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ncredible Technologies’ Booth No. 4460 at the 2015 Global Gaming Expo will be the company’s biggest booth to date, where it will unveil major new segments to its successful Infinity brand of products. 2014 greeted the debut of the ultrasleek Infinity U23 Cabinet to rave reviews and industry buzz. With its modern design, Intelligent Bank Lighting and integrated Simple Sign Display Kit support, the Infinity U23 has since become a proven success throughout 17 markets. This year, the company is capitalizing on its momentum by expanding the Infinity product line into premium segments with the new Infinity Skybox and Infinity Link. Infinity Skybox is a premium product that heightens the Infinity U23 cabinet with the addition of an integrated 55-inch vertical monitor. Infinity Skybox was created with casino operators in mind, as the

cabinet utilizes a modular design leveraging IT’s patent-pending Simple Sign Display Kit technology to secure the display. The flexibility of the Infinity Skybox makes it ideal as a stand-alone or in a large bank format, and additionally, it can be simply converted to core IT content. Infinity Skybox will be shown at G2E with its flagship launch title Crazy Money Deluxe, a new twist on the company’s flagship game brand, Crazy Money. Crazy Money Deluxe features all of the popular game play of the original— IT’s most successful game—with the addition of a large bonus wheel and linkable progressive jackpot display. In addition, IT will introduce the Infinity Link, a bank-wide linked area progressive utilizing the company’s Simple Sign Display Kit with horizontal monitors and a smart controller that advertises jackpots, bonus wins and other merchandising

effects. The Infinity Link will launch with various titles featuring multi-level, symboltriggered progressives. Exclusive debut titles for Infinity Link will be unveiled at G2E. Additionally, IT will showcase dozens of new games within the company’s product strategy featuring the E-Play, V-Pro and ISeries family of games. Only proven, topperforming titles will be displayed, as the company reveals how it has achieved recordbreaking growth in market ship share. Beyond the 17 states where the company currently sells, IT also will showcase products for its newest pending expansionary markets including New Jersey, Maryland, Connecticut, New York, North Carolina and Ohio, in addition to its international presence in Macau, Philippines and recently Peru. For more information, visit gaming.itsgames.com. G2E Preview 2015 | 79


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The Innovation Group MULTIDISCIPLINARY INDUSTRY SERVICES

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hroughout the past two decades, the Innovation Group has evolved into a multi-disciplined team that has provided financial, management, investment banking, development, marketing and diversification advisory services to a signature, worldwide client base. The most sought-after and respected research/advisory firm among the group’s core industries, the company has been associated with more than $100 billion in investment decisions specific to the gaming, entertainment, hospitality and leisure sectors. The Innovation Group team has helped to bring many of the world’s largest entertainment and hospitality developments to fruition, and has been exposed to industry best practices across six continents and over 80 countries. Its international advisory practice continues to rank among the most important segments of the business, and collectively, the Innovation Group of Companies has provided its services in more than 100

major gaming entertainment jurisdictions around the globe. The Innovation Group’s areas of specialization have naturally expanded into related disciplines such as F&B, mixed-use retail, convention centers, sports/performance venues, social media, online gaming and other offerings that define the everchanging world of leisure and entertainment. Multibillion-dollar organizations, developers, operators, government entities, global financial institutions, professional associations and private equity investors are just a few of the client segments the company has helped thrive. With an inventive, forward-looking staff of professionals, the Innovation Group is recognized throughout the industry for accurate analyses and forecasts, and a timely response to client needs. Diverse services include feasibility studies, market assessments, economic impact studies, strategic and financial planning, economic diversification, legislative and government

advisory, litigation and expert witness and iGaming strategy/research. Additional services are available through the affiliates and specialty practices of the Innovation Group of Companies. Committed to the future of the industry, the Innovation Group has launched groundbreaking initiatives such as the Emerging Leaders of Gaming, to help support the next generation of visionaries in gaming, entertainment, hospitality, F&B, tourism and leisure. 2015 marks the third consecutive year the Innovation Group has championed the official G2E Emerging Leaders event, both in terms of coordination and sponsorship of scholarships to help support young professionals who may otherwise have been unable to attend G2E. The Innovation Group has also contributed to the “40 Under 40” profiles for Global Gaming Business magazine in association with the Emerging Leaders initiative. For more information, visit theinnovationgroup.com.

JCM Global DEEPENING RELATIONSHIPS, CREATING CONNECTIONS

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eepening relationships with existing customers and creating connections with new customers is what JCM Global will help operators accomplish at G2E 2015. JCM is known as the gaming industry’s leading developer and supplier of technologies that help operators make better, smarter, faster connections with their customers, including bill validation technologies, printing technologies, system solutions and digital media solutions. At G2E, JCM will show a new collection of products designed to help operators deepen existing connections and create new ones. One example is the inventive PromoNet system. PromoNet is an intelligent couponing solution that identifies valuable carded and non-carded players, links promotions to game play and delivers where and when they are needed. With PromoNet, operators can easily and quickly tailor different rewards programs to all guests. PromoNet’s triggers work in real time, linking game play met80 | G2E Preview 2015

rics and slot promotions directly to player behavior, raising player club sign-up potential and helping to extend game play and increase slot revenues. PromoNet can be installed as a closedloop, stand-alone issuance and redemption system and can be used across the entire operation at slots, registration desks, restaurants, shops, shows, hotels and many other locations. PromoNet also can be used as an integrated solution with other system applications.

PromoNet offers easy-to-use marketing studio and online monitoring software. Through a multi-level access, control-andsecure approval feature, the system can allocate budgets, design coupons, select triggers and conditions and approve promotions and download them to designated slots. Once downloaded, coupons can be

issued from the slots either automatically, based on game play behavior that meets pre-set conditions, or manually, where the casino host could issue on-demand coupons through mobile computing solutions. PromoNet helps operators connect with players because it personalizes players’ experiences, allowing them to redeem, exchange or accumulate coupons, or progress through game play according to their own rewards program. PromoNet also offers a multitude of ways to segment marketing data with its Campaign Analytics and Business Intelligence features, providing valuable information to identify player preferences, optimize promotion effectiveness and maximize results across the operation. In addition to PromoNet, JCM will show its award-winning portfolio of products including the iVIZION bill validator, the GEN2 Universal printer and the DNA total peripheral management system. For more information, visit jcmglobal.com.


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Don’t miss the

13th ANNUAL SUPPLEMENT Published December 2015

For Advertising Opportunities Call

DAVID COHEEN, SALES DIRECTOR 702.248.1565 ext. 227 or dcoheen@ggbmagazine.com A PUBLICATION


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Novomatic Americas HIGH TECH, HIGH QUALITY

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ovomatic Americas provides cutting-edge, high-tech and high-quality gaming equipment designed to optimize the casino player’s entertainment experience. Based in Chicago, Illinois and founded in 2012, the company is led by President and Chief Executive Officer Rick Meitzler, a longtime industry veteran. G2E 2015 visitors can experience Novomatic Americas’ product line at Booth No. 2656. Part of world-renowned Novomatic Group, headquartered in Gumpoldskirchen, Austria, Novomatic Americas is positioned to become a major player on the American continent. Backed by the full support of Novomatic Group’s expansive research and development department, Novomatic Americas is a technology trend-setter. Since it was founded by entrepreneur Professor Johann F. Graf in 1980, Novomatic Group has risen from modest beginnings to become a giant of the gaming industry, with 23,000 staff worldwide and

locations in more than 50 countries. Novomatic exports hightech electronic gaming equipment to 80 countries and operates more than 232,000 gaming machines in 1,500-plus traditional and electronic casinos, as well as via rental concepts. Novomatic Americas features slot machines for the Class III and VLT/VGT markets, electronic table games, casino management systems and ancillary services. G2E showcase products include the Novo Line Novo Unity II, the luxury FV 880 Novostar V.I.P. and the sleek Dominator Curve slot machine. A one-of-a-kind group-gaming concept, the Novo Line Novo Unity II adds new dimensions of functionality to every casino floor. This server-based slot and table game hybrid system makes it possible for

players to game individually or in a group with others and a live dealer. The FV 880 Novostar V.I.P. invites players to make themselves at home and settle into a captain’s chair with an integrated sound system and start/take win button in the arm rest, complemented by a giant HD LCD display complete with the “Flipscreen” feature. The Dominator Curve slot machine attracts attention with its 40inch full HD curve touch screen. Novomatic Americas’ hallmark is exceptional customer service and support. Its highly experienced team is dedicated to exceeding the expectations of clients. Part of one of the largest integrated conglomerates in the gaming world, Novomatic Americas understands customer needs and is able to act as a long-term partner in numerous industry fields. For more information, visit novomatic.com.

The Rainmaker Group PROFIT OPTIMIZATION SOLUTIONS LEADER

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he Rainmaker Group is the market leader in profit optimization solutions serving hotels, casino hotels and resorts, and the first to incorporate total guest value into the model. The company leverages cutting-edge research to bring customers the most sophisticated systems and help them achieve the highest profitability from their assets. Rainmaker offers the most comprehensive suite of products and services from one partner, including market and business intelligence, forecasting and pricing, group price optimization, revenue optimization training and services and best practices consulting. Major offerings encompass: GuestREV: Rainmaker’s flagship revenue management solution is built upon proven forecasting and optimization algorithms to provide the most accurate forecasts for different types of demand as well as optimal pricing. Demand uncertainty is factored into each forecast and profit optimization algorithms consider costs as well as revenues, resulting in both top- and bottom82 | G2E Preview 2015

line growth and rapid ROI after implementation. GuestREV Mobile enables instant, anywhere-anytime access to full interaction with pricing functions and reports in real time via smart phone or tablet. GroupREV: This stand-alone group pricing software solution delivers intelligent pricing, compliant with revenue management policy, optimized to capture the sale in seconds. It provides group sales and revenue management teams the tools to respond quickly to leads and RFPs with optimal prices. Revcaster: With Revcaster, Rainmaker provides the only revenue management solution suite that has an integrated price comparison component to help hoteliers monitor parity, maximize ADR and drive higher profits. Revcaster collects market-specific hotel price information from hundreds of branded sites and online travel agencies and provides easy-to-use reports and data downloads that increase revenue for clients. Business Intelligence: This web-based application combines data from key systems

and generates actionable insights to increase revenue and profitability. It provides asset management, ownership and property management companies detailed visibility into leading and lagging revenue-oriented data for their entire portfolio, regardless of the brand or property management system. Expertise/Consultation: Rainmaker includes tactical and strategic consultation as an integral part of every system implementation. This service is provided by a team of industry leaders with decades of experience in consulting, marketing, change management, hospitality operations and corporate revenue management. The team provides a step-by-step plan to maximize the benefit of profit optimization. For more information, visit letitrain.com.


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company profile

RPM Advertising BRANDS THAT ENTERTAIN

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eople are hard-wired for curiosity. Casino players expect to be entertained, now more than ever. And RPM Advertising builds casino brands that entertain people. Think of the marketplace like one big party. A casino’s brand is one of the many guests. It’s noisy, there’s loud music and everyone’s trying to make conversation. Looking around, there are those who are interesting and those who are not. The really memorable ones? They tell great stories, they know funny jokes and speak passionately about things people care about. They’re clever and unexpected. They are entertaining. “RPM creates brands that know how to work a party,” says a company offiical. “RPM builds brands that drive the conversation, and engage the world in ways that

are hilarious, intriguing, awe-inspiring and heartfelt. In short, brands that are unforgettable.” RPM has developed some of the greatest gaming brands in the country. From Horseshoe’s legendary persona through the dazzling red-carpet world created for the Hollywood brand, RPM finds the insights that speak to gamblers and fun-seekers everywhere. “RPM is about successful brands and profitable partners,” says the offiical. “It’s RPM’s job to push a casino

outside its comfort zone. To see the solutions in every challenge. The company sets the bar very high, for itself and its clients. And for the past 21 years, it’s produced some pretty remarkable results.” As the industry continues to evolve, RPM remains at the forefront of casino marketing, offering a full complement of digital and social media services. For more information, including case studies and a portfolio of work, visit rpmadv.com.

Rymax Marketing Services PREMIER PLAYER AND LOYALTY PROGRAMS

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ymax Marketing Services is the premier full-service player and employee loyalty provider in the gaming industry, delivering the most sought-after strategic marketing solutions and rewards for casino properties nationwide. The company’s award-winning player incentive programs are custom-designed to drive ROI for the property, while increasing loyalty and driving repeat play from guests. Rymax has developed proven generational segmentation strategies, and offers players access to over 10,000 trending products from 300-plus aspirational brandname manufacturers, such as Michael Kors, LG, Liquid Image, Breitling, Lenox, Szanto, Kate Spade, DJI Drones, Narrative, Vitamix, Marc Jacobs and Guy Fieri. As the nation’s largest direct manufacturer’s representative in the incentive channel, Rymax also designs unique events featuring a multitude of brands and products that appeal to players from all demographic groups.

On-site casino events are important to a property’s overall performance, as they keep players engaged and motivated. Rymax works strategically with both the program and the venue to create an experience that appeals to its target audience, using on-trend, innovative concepts and motivational rewards. The company’s R-S.I.T.E platform (Rymax’s Strategic Interactive Themed Events) focuses on creating an impactful experience that makes a long-lasting impression on players through unique shopping sprees, personalized fittings, VIP loyalty events and experiential rewards that can be customized for virtually any player demographic. The in-house Events Team coordinates and oversees every facet of the event, including pre-show set up and layout, promotions and communications, online rewards event catalogs, on-site execution with an experienced team, post-event breakdown and ROI analysis. The compa-

ny’s expertise in using R-Score, Rymax’s proprietary event analytics platform, maximizes client results, both in terms of engagement and revenue. Rymax is the only organization that can transform the culture of a property into an engaging environment that consistently retains players and employees while driving success. By bringing together all the program elements in-house, from ordering and fulfillment to customer service and proprietary IT solutions, Rymax can offer its partners savings that simply are not available in competitors’ programs. To learn more about Rymax, visit Booth No. 3026 at G2E or contact Paul Gordon, senior vice president of sales, at 973-582-3272, pgordon@rymaxinc.com. G2E Preview 2015 | 83


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Spin Games PUTTING MORE SPIN ON GAMING

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015 marks Spin Games’ third year of attendance at G2E, and the company is bringing new technology, more games and more fun—plus, more spin on gaming. Spin Games will showcase the latest smart-solution gaming technology in addition to an array of new and innovative game content. Spin will offer solutions that will allow casinos to add interactive mobile technology and content to existing offerings. These products will be available to customers through both slots and mobile devices inside casinos. Making a debut this year will be Rapid Games, the industry’s first Class II on-property mobile entertainment. Available for

iPhone and Android, Rapid Games features Spin’s very own Class II content such as Rapid Bingo and Lucky Daub. Its geolocation technology allows on-casino boundary access locations and offers value-added services such as casino offers, loyalty programs and purchase history. Rapid Games uses interactive gaming technology that has been integrated with a secure “wallet,” allowing players to transfer credits to and from their phones. Cage credit transfer capability also is available. Appearing again with more robust technology is Spin’s Multiplayer Interactive Gaming, called the MIG. It uses beacon technology along with Spin’s proprietary

technology and Kinect, which allows players to use their own mobile devices to play community-based for-wager, tournament or social games. Players share a main display and interact using their own mobile devices by logging into a MIG server to jointly play forwager or social games. Players can choose from All-Star BlackJack, Double Dragon Baccarat and Texas Hold’em Poker. Spin also will feature Xtraspin and the ROC, or Robust Online Client remote gaming server. The ROC is designed to streamline the delivery of for-wager gaming content on multiple platforms for the interactive and social markets. Xtraspin secondary bonusing utilizes a mystery controller to generate a bonus separate from the slot game, offering operators added value to existing install base games plus diversity in rewards and bonusing. For more information, stop by G2E Booth #2410 or visit spingames.net.

TCSJohnHuxley FOCUS ON TABLE GAMES—AND THE CUSTOMER

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t G2E 2015, TCSJohnHuxley will showcase its core products as well as a host of new product innovations that have been developed on the Gaming Floor Live platform. There also will be a strong focus on the service and support side of the business. Tristan Sjöberg, TCSJohnHuxley executive chairman, commented, “Our aim is to be the best supplier of live table gaming solutions, establishing long-lasting partnerships and being much more than just a vendor. We have been working hard to achieve this.” At G2E, the latest developments to the Gaming Floor Live platform include further additions to the GFL Optimization and GFL Media modules, as well as the first showcase of GFL Gaming in the Americas. The innovative GFL Gaming Terminals product enables customers to play live casino tables through a fixed or portable terminal. It’s perfect for use in licensed areas off the gaming floor, such as bars, restaurants and smoking zones. Visitors will see a variety of fixed ter84 | G2E Preview 2015

minal options that feature roulette, baccarat and sic bo with the choice to switch between live and RNG-based games. With such a strong portfolio of technology-enabled offerings, it could be easy to overlook the company’s more traditional product range. Yet, one of the key benchmark products will be a major focus at G2E: the TCSJohnHuxley roulette wheel. It is manufactured to withstand the rigors of 24hour use, seven days a week, 365 days a year, for many years. This world-renowned, precision-engineered RNG product is, in many cases, not well maintained or serviced by the casino to ensure optimum performance and unbiased results. The significance of this cannot be underestimated. TCSJohnHuxley will launch the Roulette Technology Center at the show, where visitors can see the processes and procedures that will be carried out at the purpose-built, state-of-the-art facility in Las Vegas. This vital new center will allow operators to sleep easy at night, and assure regula-

tors that any wheel certified by the Roulette Technology Center is in pinnacle condition, fit for purpose and the best it can be. For further information, contact Tracy Cohen, director of marketing, at tracy.cohen@tcsjohnhuxley.com.


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g & t awards g2e

Top Technology THE 14TH EDITION OF THE GGB GAMING & TECHNOLOGY AWARDS HONORS INNOVATIVE PRODUCTS

BEST OF THE BEST: G&T AWARDS 2015

The winners for the 2015 GGB Gaming & Technology Awards were: BEST CONSUMER-SERVICE TECHNOLOGY 1st Konami Gaming, Synkros

Promotional Printing

2nd Bally Technologies, Mobile Credits BEST PRODUCTIVITY-ENHANCEMENT TECHNOLOGY GGB Editor Frank Legato (r.) presents an award for the GLiCloud to James Maida, president of Gaming Laboratories International

1st Konami Gaming, Synkros

InfoSYNK

2nd GLI, GLiCloud

he GGB Gaming & Technology Awards are the casino T industry’s most prestigious awards for technology, products and services that enhance the gaming experience. The honors are designed to recognize and encourage innovation and technology in the rapidly changing gaming industry. Winners of the G&T Awards 2016 will be announced in the November 2015 issue of Global Gaming Business magazine and a special ceremony with press coverage will be held on the show floor at Global Gaming Expo (G2E) on September 30. Roger Gros, publisher of GGB, explains how the GGB Gaming & Technology Awards have become the gold standard for recognition of the industry’s technology initiatives. “The Gaming & Technology Awards have long been recognized as the highest honor for technology companies in the gaming industry,” he says. “And by presenting the awards at G2E, the GGB Gaming & Technology Awards are able to convey ‘Best of Show’ winners at G2E. And since G2E is the most prestigious show in the gaming industry, the presentation of these awards at G2E elevates the winners and all nominees.”

In the past, winners of the GGB Gaming and Technology Awards have gone on to revolutionize the casino industry, set high standards on the slot floor, and set benchmarks for quality casino games. Judges for the awards this year are: Claudia Winkler, senior vice president, professional services, NEWave; Rob Russell, gaming analyst, Regulatory Management Counselors, P.C.; Frank Neborsky, former vice president of slot operations, Mohegan Sun and now vice president of Power Strategies; Gerhard Burda, president and CEO, ESCAPES Advisory Services; and Cliff Paige, slot director, South Point Casino Hotel.

BEST SLOT PRODUCT 1st Bally Technologies, Pro Wave 360 2nd Multimedia Games, Thundering

Herd

Former TCSJohnHuxley Group CEO Cath Burns accepts a table-game award BEST TABLE-GAME PRODUCT OR INNOVATION 1st Bally Technologies Safe Bacc 2nd TCSJohnHuxley Gaming Floor Live

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G2E a2014: A LOOK BACK g2e look back

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G2E 2014:

Of the Industry, By the Industry THE YEAR THAT WAS With the gaming industry facing an uncertain future, G2E 2014 debuted to thousands of attendees viewing innovative products and services that would help the industry surge ahead in 2015. Compelling seminar content and keynote speakers brought an educational aspect to the show that also was able to contribute to a rebound for the industry.

G2E 2014 was the first keynote appearance of two industry legends, Steve Wynn and Sheldon Adelson. The two gaming giants got together backstage with their wives, Andrea and Miriam.

The G2E 2014 Official Ribbon Cutting with Virginia McDowell, Ernie Stevens, Patti Hart, Jim Murren, Hervé Sedky, Ron Rosenbaum, Dick Haddrill, Tim Wilmott, Maureen Sweeny, Tom Jingoli, Ed King, and Jim Allen

NIGA Chairman Ernie Stevens Jr. was inducted into the AGA Gaming Hall of Fame along with other industry veterans.

A panel of the leaders of the major slot companies and gaming suppliers gathered to discuss the ongoing convergence in that segment of the industry. Indeed, their predictions have come true, and this year’s show floor is markedly different from 2014. 86 | G2E Preview 2015

Actress Lynda Carter was on hand to unveil two Bally slot-machine games based on her 1970s hit TV show Wonder Woman.

The trade show floor was packed wth innovative products and new releases, including Aristocrat’s Man of Steel slot machine.


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Profile for Global Gaming Business

G2E Preview 2015  

Global Gaming Business' annual review of G2E, the casino industries largest gaming and technology convention

G2E Preview 2015  

Global Gaming Business' annual review of G2E, the casino industries largest gaming and technology convention