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C O M PA N Y P R O F I L E S
Williams Interactive KEEPING PLAYERS IN THE GAME
W
illiams Interactive, a wholly owned subsidiary of Scientific Games, is focused on the bestin-class digital distribution of a deep library of player-proven, authentic Vegas-style casino games and U.K.-favorite slot themes from the WMS Gaming and Barcrest content portfolios. Williams Interactive provides terrestrial and online casino operators the robust solutions their businesses need to keep both current and new players in the game, from the white-label Play4Fun Network social casino and marketing platform, to its Remote Game Server providing realmoney gaming sites access to an expansive portfolio of world-famous casino games for play both at home and on-the-go—the latter through a cutting-edge HTML5 mobile wagering platform. The Play4Fun Network social casino platform, designed with tools and capabilities that empower terrestrial casinos to build an engaged online player community ahead of real-money wagering, provides casinos a seamless multi-channel experience for players that, in current deployments, is driving exceptional engagement and monetization. Daily players are spending 85-plus minutes engaged with the Play4Fun Network, logging an average of 4.25 sessions daily at more than 20 minutes per session, during which they’re exposed to a casino’s brand online and on their personal mobile devices (the latter via native iOS and Android apps). To find out how to benefit from a fully customized Play4Fun Network, visit www.williamsinteractive.com/play4fun. The Williams Interactive Game Server, launched at the beginning of 2013, provides wagered online casino games to the world’s top online casino operators, with recent launches including Zeus III, Raging
84 | G2E Preview 2014
Rhino, Red Flag Fleet and Lunaris ranking among the top slot games throughout Europe. See the full game catalog available to casinos integrated with the Williams Interactive Game Server at www.williamsinteractive.com/games. Visitors to the Williams Interactive booth at G2E 2014, co-located with sister company WMS Gaming, will experience the latest casino games and distribution platforms for both online wagered and social casino play, designed to provide gaming operators in any jurisdiction the exciting player experiences to keep current and new players in the game. Learn more about Williams Interactive at www.williamsinteractive.com/news and visit at G2E to learn how the company earns its tagline, “Always in Play,” by providing the world’s most compelling online gaming experiences.