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Duo Steve Wynn & Sheldon Adelson Deliver Keynote Speeches at G2E 2014



Progressive Products What’s going to stand out at G2E 2014

Slot Add-Ons How peripherals increase profitability

AGA Hall of Fame Faiss, Stevens, Becker and Jones Blackhurst honored

Visit Global Gaming Business at BOOTH 2713

Title Sponsor



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© 2014 Bally Technologies. All rights reserved. WONDER WOMAN: TM & © DC Comics. (s14)



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Twin Titans


Each year leaders of the gaming industry appear at G2E to talk about the issues and opportunities that are crucial to the future, but it is rare to have two of the “visionaries” of the industry at the same show. At G2E 2014, Wynn Resorts Chairman and CEO Steve Wynn and Las Vegas Sands Chairman and CEO Sheldon Adelson will both address attendees, providing insight and inspiration for all. BY PATRICK ROBERTS



Slot Peripherals


Slot machines are the drivers of the casino industry, but what would they be without the add-ons that make them so enjoyable? Learn about the products and companies that create the slot experience. BY DAVE BONTEMPO

CORPORATE PROFILES Acres 4.0 AGS Ainsworth Game Technology Aristocrat Technologies Aruze Bally Technologies Casino Arizona Cadillac Jack Casino Technology Cintas Cole Kepro Ditronics FutureLogic Inc. Gasser Chair Company Genesis Gaming Solutions Gaming Laboratories International 75 Global Cash Access 76 Gtech/Gtech Interactive 78 International Game Technology 68 69 70 71 86 72 86 87 88 88 89 90 90 91 91 74

92 92 93 93 79 94 80 94 81 95 82 95 83 96 96 97 84 85 97

Incredible Technologies The Innovation Group JCM Global KGM Gaming Konami Gaming LT Game Macquarie Capital Micro Gaming Technologies Multimedia Games Novomatic Ortiz Gaming RPM Advertising Red Square Gaming Rymax Marketing Services TCSJohnHuxley Vantiv Gaming Solutions Williams Interactive WMS Gaming Zitro



G2E 101


Security & Surveillance Institute


iGaming Congress


Global Gaming Women


Cintas Ultra Lounge Fashion Show


GGB Gaming & Technology Awards


AGA Gaming Hall of Fame




Conference Program


G2E Exhibit Floor Map


G2E Exhibitor Directory


DEPARTMENTS G2E Welcome BY GEOFF FREEMAN Casino Communications

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Progressive Products BY FRANK LEGATO


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Roger Gros, PUBLISHER Frank Legato, EDITOR Robert Rossiello, ART DIRECTOR

Welcome to the New G2E





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he American Gaming Association, in partnership with Reed Exhibitions, is energized to elevate this year’s Global Gaming Expo to entirely new levels. The 14-year-old, successful show continues to build on its robust history of delivering face-to-face business opportunities on the expo floor, ample networking opportunities for creating new relationships and informative educational content to help gaming professionals grow. G2E 2014 aims to reveal the latest innovative products along with enhanced business, networking and educational experiences. New offerings within the education program at G2E include: • A new seminar structure including general sessions that are intended to evoke thought-provoking discussion and foster collaboration among the gaming industry; and, • A fluid pricing structure and attendance packaging ranging from single-seminar to three-day passes that allow for attendees to maximize the available time among the myriad opportunities presented at G2E. The AGA is pleased to have increased visibility at this year’s show with a newly designed booth, which both visually and contextually reinforces our new multi-year public affairs campaign, “Get to Know Gaming” (G2KG). This effort is designed to promote gaming’s positive benefits and affirm with policymakers and opinion leaders that gaming is an important economic driver and community partner. The AGA staff is also eager to announce ways that we will showcase G2E and all of its vibrancy as a glimpse into the industry’s myriad values as a leader in innovation, diversity and growth. Please stop by the AGA booth in the

Dave Bontempo & Pamela Jones,

main corridor across from the new Hotel Show entrance to meet our team, and learn more about the campaign, our efforts to facilitate industry growth, the benefits of AGA membership and the latest policy updates in Washington. Many other engaging events will happen at G2E this year, including: • Remarks from industry leaders including MGM Resorts International CEO and AGA Chairman Jim Murren, IGT CEO Patti Hart, Las Vegas Sands Chairman and CEO Sheldon Adelson, Wynn Resorts Chairman and CEO Steve Wynn, Aristocrat Leisure Limited Chief Executive Officer and Managing Director Jamie Odell, and more; • Global Gaming Women, powered by the AGA, a single-day education program, networking breakfast and Kick Up Your Heels fundraiser fostering the development of women across the industry; and, • Numerous networking events tailored for slot and table games employees, regulators, hotel and hospitality professionals and other segments of our diverse industry. The breadth of networking, educational and face-to-face business opportunities at this year’s G2E will be our best yet—and continue to prove that G2E is unmatched in its commitment to the gaming industry. I look forward to seeing you at the show. GEOFF FREEMAN President & CEO, American Gaming Association


Rino Armeni,



• Julie Brinkerhoff-Jacobs,












921 American Pacific Dr., Suite 304, Henderson, NV 89014 702-248-1565 • 702-248-1567 (fax) The views and opinions expressed by the writers and columnists of G2E PREVIEW are not necessarily the views of the publisher or editor. Copyright 2014 Casino Connection International. Las Vegas, Nev. 89118 G2E PREVIEW is published annually by Casino Connection International, LLC. Printed in Missouri, USA. Postmaster: Send Change of Address forms to:

Global Gaming Business 921 American Pacific Dr., Suite 304, Henderson, NV 89014

Official Publication



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QA &

Mike Johnson Industry Vice President, Reed Exhibitions


he importance of G2E to the gaming industry has never been more crucial than in 2014. With the supply side in turmoil because of many mergers and acquisitions, 2014 may be the last time that such a wide diversity of products and services is on display. Shepherding the show through this change is Mike Johnson, a longtime Reed executive who was put in charge just before last year’s G2E. This edition of the show has Johnson’s unmistakable influence. With an expanded exhibit floor and a dramatically different seminar track, this year’s G2E promises to meet and exceed all expectations of attendees and exhibitors.


Congratulations on your recent promotion to become the industry vice president for G2E. What are some of your goals for this year’s show? Thanks, I appreciate it. The main goals of any show we produce are simply to provide the ideal forum for the industry to do business, network and learn. To do that, we take ample amounts of time between shows to speak with our customers and understand all of the key trends at play so we can provide the highest level of operational efficiency, and also the ideal content people are looking to see. I’m very excited about both this year. JOHNSON:

You recently saw a huge increase in exhibit space and attendance at G2E Asia in Macau, which you also operate. Will G2E have a similar increase in 2014? We indeed saw a notable increase in the size of G2E Asia this year, both in terms of audited attendance and exhibitor participation, which continue to grow in accordance with market demand. That said, there’s certainly a lot to talk about here at home, and I’m pleased to say that G2E Las Vegas is pacing strong as well. We never release attendance statistics until they’ve been officially audited by a third party, but we closely track the raw data week to week throughout the campaign, and all things are pointing towards a larger audience this fall, which is great. On the exhibit front, our show floor is already quite a bit larger than it was last year, and with eight weeks to go, we’re confident we’ll see far more product space than we did just a year ago.

While the show has many new aspects this year, the keynotes from Sheldon Adelson and Steve Wynn have to be the highlight. How did you get those two giants of the industry to speak? No question. People want to hear from the industry’s elite, and building on the success of Gary Loveman and Jim Murren delivering solo keynotes in prior editions, this may be the biggest thing we’ve ever done. These two gentlemen are literally industry icons and household names, who come from very different backgrounds and business models, so it will be really fun and enlightening to hear from them both. The conference program has been dramatically revamped for 2014. Why was that done and what value do you believe it will bring to attendees? This is perhaps the biggest change year-onyear, which I am very excited about. I began my career at Reed managing this conference, so it’s something that is very close to my heart. That said, we learned several things from customers coming out of last year’s edition, with the biggest takeaway being that “less is more.” In the past we had as many as 16 tracks (or subjects) going off at any one time, which greatly segmented the audience. At no point did everyone come together for the really big issues, and that was something we really wanted to address. This year delegates will find more general sessions covering things like trends among American gamblers, the millennial generation, big data, cybersecurity, and more. We’ll also continue to offer our typical breakout sessions—just a more modest amount, all of which will be complemented by some of the biggest names in gaming as discussed earlier.

What else is new for G2E 2014? We’re excited to introduce a number of new networking events this year. Many people expressed a need for more strategic events, which we’re excited to introduce in the form of casual meet-ups at various bars and restaurants at the close of the show on Wednesday. Delegates specializing in slots, tables, marketing and more will now have another way to meet with friends old and new from similar backgrounds. We’re also excited to raise the bar on our annual Welcome Reception, which will now be taking place at the TAO nightclub at the close of the show on Tuesday. How will the mergers of the big slot and lottery companies impact G2E? I’m getting this one a lot! Right now the impact has been fairly minimal, but we’re clearly paying very careful attention, as is anyone serving that side of the business. First and foremost we’re very sensitive to what all of this means to the workforce, many with whom we maintain close relationships. Looking ahead to next year, we’ll likely see a very different layout, but for now we remain focused on 2014, which is coming together extremely well. Judging from the increased attendance data and exhibit figures, give us your best guess about the future of the gaming industry. I think we’re witnessing a time of great change right now. iGaming is officially here with more states closely considering the move. Others like New York and Massachusetts are expanding bricks-andmortar casinos. On the flip side, we’re seeing some consolidation in regional markets as well as the manufacturing side. The gaming customer is also getting younger and more sophisticated. As we discussed, our main goals at any show are always to address the most important issues facing the industry at any given time, which makes this year’s G2E as important as any. I look forward to seeing you there.

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The ‘Must-Attend’ Events at G2E 2014

Sunday, September 28 9:00 a.m.–6:00 p.m.

National Council for Responsible Gaming Conference

Monday, September 29 8:00 a.m.–5:00 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.–4:45 p.m. 9:00 a.m.–4:45 p.m. 9:00 a.m.–4:45 p.m. 11:30 a.m.–12:30p.m.

National Council for Responsible Gaming Conference Compliance, Law & Regulatory Institute iGaming Congress at G2E G2E 101 Security & Surveillance Institute at G2E The Hotel Seminars at G2E—NEW! Global Gaming Women Conference Networking Luncheon

Tuesday, September 30 9:00 a.m.–10:00 a.m. 10:00 a.m.–10:30 a.m. 10:30 a.m.–12:45 p.m. 12:45 p.m.–2:00 p.m. 10:00 a.m.–5:00 p.m. 1:00 p.m. & 3:00 p.m. 2:00 p.m.–4:15 p.m.

G2E State of the Industry: Operators (Open to all) Ribbon Cutting Ceremony Seminars NIGA Networking Reception, NIGA Lounge Exhibit Hall Open Ultra Lounge Uniform Fashion Show, Fashion Show Stage Seminars

4:30 p.m.–5:30 p.m.

Exclusive Seminar Keynote Address: Stephen A. Wynn, Chairman & CEO, Wynn Resorts Welcome Reception, TAO Las Vegas, The Venetian

5:30 p.m.–7:30 p.m.

Wednesday, October 1 9:15 a.m.–10:15 a.m. 10:00 a.m.–5:00 p.m. 10:30 a.m.–12:45 p.m. 11:30 a.m.–1:00 p.m. 1:00 p.m.–1:30 p.m. 12:45 p.m.–1:45 p.m. 2:00 p.m.–5:30 p.m. 4:30 p.m.–5:30 p.m. 6:00 p.m.–8:00 p.m.

G2E State of the Industry: Manufacturers (Open to all) Exhibit Hall Open Seminars Latin American Gaming Reception GGB Gaming & Technology Awards AGA Communications Awards Seminars Exclusive Seminar Keynote Address: Sheldon G. Adelson, Chairman, Las Vegas Sands Corp. The Casino Entertainment Awards at Vinyl, the Hard Rock Hotel & Casino, Las Vegas

Thursday, October 2 9:00 a.m.–10:15 a.m. UNLV Capstone Presentation: G2E’s Lessons 10:30 a.m.–12:30 p.m. Operator/Supplier Town Hall 10:00 a.m.–3:00 p.m. Exhibit Hall Open (Schedule is tentative and subject to change) 8 | G2E Preview 2014

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Twin Titans Las Vegas Sands Chairman Sheldon Adelson and Wynn Resorts Chairman Steve Wynn to deliver keynote presentations at G2E BY PATRICK ROBERTS


It’s a gaming “two-fer” never seen before at any gaming conference or trade show. This year, G2E features a selection of keynote presentations, and two that will rock your socks. The two most powerful men in gaming will speak separately to attendees on Tuesday and Wednesday.

Wynning Ways


n Tuesday, September 30, Steve Wynn, the legendary chairman of Wynn Resorts, returns to G2E for the first time in a dozen years. Wynn, the influential casino owner responsible for many of gaming’s most iconic properties—Golden Nugget, Mirage, Treasure Island, Bellagio and Wynn resorts in Las Vegas and Macau—brings his inspirational speaking style to the stage. Steve Wynn is more than just buildings, however. His innate connection with customers and what they like and don’t like continues to amaze his executives. A similar connection with employees inspires loyalty admired and copied across the hospitality industry. Wynn’s “rags to riches” story of moving to Las Vegas from Maryland where his gambling-addicted father ran bingo halls is in itself inspiring, but even Wynn admits he was able to make great friends and business partners, including the late Parry Thomas, an early booster, who helped to drive his success. He was eventually able to buy the Golden Nugget in Downtown Las Vegas, where he began his lifelong study of customers and their habits. In the late 1970s, he set off for Atlantic City, where his Golden Nugget on the Boardwalk quickly became the city’s most prosperous casino, with memorable television commercials featuring Frank 10 | G2E Preview 2014

Sinatra (who regularly appeared at the Nugget) and Wynn, who was referred to as “kid” by Sinatra. Wynn left New Jersey in 1987 when Bally offered him $440 million for the Golden Nugget in an attempt to fend off an acquisition by Donald Trump. Wynn took that windfall and turned it into the Mirage, which began the rebirth of Las Vegas. He decided that Las Vegas needed a spectacular new project that went beyond gaming, and would attract tourists, not just gamblers. And he knew it had to be like nothing ever seen before. The Mirage was a tropical inspiration, complete with white tigers, dolphins, and an exploding volcano that became a “must-see” attraction on the Las Vegas Strip. Later with adjacent Treasure Island, the “pirate battle” on the Strip drew thousands of people to a lagoon in front of the hotel to watch the extravaganza, which ran many times a night. His next masterpiece was the Bellagio, inspired by Italy’s Lake Como, with an eight-acre lake complete with dancing waters spraying hundreds of feet into the air to a soundtrack of classical music. Inside, the architectural touches and artistic-inspired facilities (including the Picasso restaurant) were unlike anything ever seen before in Las Vegas. A fine art gallery and a conservatory with natural plants changed dramatically on a

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(from top clockwise) Macau’s Cotai Strip; Singapore’s Marina Bay Sands; Wynn & Encore Las Vegas

quarterly basis brought millions of visitors to Las Vegas. The casino, meanwhile, became the hottest action in town. In 1999, MGM Resorts principal owner Kirk Kerkorian made Wynn a deal he could not refuse and bought Mirage Resorts for $4.4 billion. Wynn wasn’t on the sidelines long, however. He purchased the legendary Desert Inn and its large golf course in 2000 and began planning what has become Wynn Las Vegas, which took the Bellagio elegance to yet another level. He broke ground on Encore on the first anniversary of the opening of Wynn. The two are now combined in one of the most successful gaming complexes in Las Vegas. And of course, Wynn’s attention was beyond Las Vegas. His company was one of several bidders in 1999 for one of three casino concessions being let by the Macau government after the turnover from Portugal to China. Along with Stanley Ho’s SJM and a consortium of Galaxy Gaming/Las Vegas Sands, Wynn won one of the coveted licenses, where he quickly built a smaller version of Wynn Las Vegas, but one which was spectacularly more successful. Today, Wynn Resorts is one of the largest gaming companies in the world, and Wynn is directing efforts to build a second Macau casino in the Cotai district, and competing to win a gaming slicense near Boston, Massachusetts. His appearance at G2E is one of the rare times he has agreed to speak to the gaming industry at large.

Seeing Sheldon


n Wednesday, October 1, Sheldon Adelson takes to the G2E stage. Like Wynn, Sheldon Adelson sports a rags-to-riches story that starts with him selling newspapers on street corners in his native Boston. And also like Wynn, Adelson had some help, first from a rich uncle and later from friendly business connections similar to those that characterized Wynn’s ascent. But Adelson took his time becoming a gaming mogul. He started and sold many businesses on his way up, from windshield deicers to charter bus tours. But when he started COMDEX in 1979, it quickly became the world’s largest trade show for the computer industry, becoming the principal time the big computer companies made major product announcements. When Adelson sold his trade-show company, which included COMDEX, he personally netted more than $500 million. But it was that experience that led him to the gaming business. Recognizing that trade shows and conventions were cash cows in Las

Vegas, he decided to build a massive convention center on the grounds of the Sands Hotel & Casino, which he bought with the proceeds from the COMDEX sale. First, he built the Sands Expo Center, and followed it up by constructing the Venetian and the Palazzo. Like Wynn, Adelson’s vision was always questioned by “experts.” With the Las Vegas Convention Center as competition, Adelson’s contention that he could run a similarly sized facility and an even larger hotel was derided by critics. Yet, today, the Venetian/Palazzo gets the vast majority of its revenue from non-gaming sources, proving that Adelson had it right. The Sands Expo Center has expanded, and there are a few more convention centers in the city operated by other casino companies in excess of 500,000 square feet. But nothing was so questioned as Adelson’s plan to build a “Las Vegas Strip” in Macau’s Cotai region, which was just marshland when he first saw it. Adelson’s plan to build a massive complex that included up to a dozen hotels and casinos, along with a large convention center and an arena, was thought to be outrageous. After building his first Macau casino—the Sands—in record time and after the revenue started flowing in—like a gushing fire hose—the Venetian, on the newly dubbed “Cotai Strip,” was begun. Two years later, the first integrated resort in Asia was completed. Other companies quickly followed his lead, and Cotai is now the dominant player in the Macau gaming industry. But Adelson didn’t stop there. He bid for and received one of two casino licenses in Singapore, and created what is today one of the most iconic buildings in the world—Marina Bay Sands. While not quite the cash cow that is Macau, Singapore’s casino industry has brought the success the government sought: a large increase in tourism, with a minimum of negative social impact. Adelson’s track record in Macau and Singapore has propelled Las Vegas Sands as the favorite in any Asian jurisdiction it would choose to enter. Japanese Prime Minister Shinzo Abe made a visit to Marina Bay Sands several months ago right before he decided to back a bill legalizing casinos in his country. G2E attendees have a rare opportunity to hear the two titans of the gaming industry in the space of two days. These are two men who have transformed the gaming industry with their vision, their business acumen and their customer knowledge. This is a once-in-a-lifetime opportunity that should not be missed. G2E Preview 2014 | 11

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State of the Industry



f you haven’t noticed yet, the conference program at G2E has been blown up! Gone are the dozens of tracks with endless sessions and hundreds of speakers. As a result of a series of focus groups held after G2E 2013, the new Seminars at G2E will hopefully give attendees a new vision of the industry, with lessons that you can take back to your property and apply immediately to your individual situations. The morning plenaries set the stage for the day. Dynamic presentations will present a general concept or group of related concepts. Then, the breakout sessions will examine aspects of those concepts in greater detail. You’ll see more single presenters and workshops than you did in the past, allowing the speakers to get deeper into the subject and permit attendees to ask more detailed questions. So here’s what you can expect each day of the 3-Day Seminars at G2E. All sessions are held in Titian 2301.

TUESDAY, SEPTEMBER 30 10:30 A.M. - 11:30 A.M. Know Your Customer: The Portrait of the American Gambler Noted research and marketing company MMGY Global will present its latest groundbreaking study updating information on the typical American gambler. Information presented will include gaming budgets, preferred games, gaming destinations visited (last two years), gaming destinations interested in visiting (next two years), lifestyles and social values, leisure-time interests and behavior, leisure travel behavior, media habits, general purchase behavior, demographic information and more. And for the first time, the survey will reveal online gaming, mobile gaming and social gaming behaviors. Hear about gaming manufacturer brand and casino brand name awareness, image and assessment. Think you know your customer? Come listen and learn at this intriguing plenary session. • How does your marketing program address the typical gambler? • What are the hidden trends in today’s changing gambling patterns? • How can you market non-gaming amenities to appeal to the new gambler?

WEDNESDAY, OCTOBER 1 10:30 A.M. - 11:30 A.M. Volume, Velocity, Variety: Conquering Big Data with Big Analytics The volume, velocity and variety of data available to today’s gaming operator is astounding, increasing and, at times, feels insurmountable. The SAS Institute will examine how to capture, analyze and drive insights at the speed of business when the data is larger, faster and new. During this session, learn how casino teams should be thinking about big data, and more importantly, big analytics. Find opportunities to leverage new data sources, and hear strategies for avoiding common pitfalls and how to build a roadmap to take full advantage of the available data during this important seminar. 12 | G2E Preview 2014


lthough the decision was made early on to split up the State of the Industry panel into two separate forums— Operators and Manufacturers—it could not have come at a better time. Since the decision was made, the manufacturing sector of the gaming industry has exploded with mergers and acquisitions. Scientific Games’ purchase of WMS Gaming was first, followed by Bally Technologies and SHFL entertainment. Amaya then got into the game making a huge move to buy online PATTI HART poker leader PokerStars. In June, Aristocrat Technologies bought Class II vendor VLC, and then the blockbuster, GTECH buying IGT. But if that wasn’t enough, Scientific Games ratcheted up consolidation to the next level, buying Bally in late July. So the Manufacturers panel will likely overshadow the Operators panel, at least for this year. On JAMES MURREN Wednesday, October 1, join David Baazov, CEO of Amaya; Thomas Graf, CTO of Novomatic AG; Patti Hart, CEO of IGT; Jamie ODell, CEO of Aristocrat; and Patrick JAMES ALLEN Ramsey, CEO of Multimedia Holdings, JAMIE ODELL to find out exactly what to expect from the top manufacturers over the next few years. The Operators panel will discuss current trends in commercial and tribal gaming, in the U.S. and around the world. Panelists include James Murren, chairman and THOMAS GRAF CEO of MGM Resorts; James Allen, CEO of Hard Rock International and Seminole Gaming, and others to talk about how the operator PATRICK RAMSEY sector is changing, albeit not as dramatically as the manufacturers. DAVID BAAZOV

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• Hear how casino teams should be thinking about big data and big analytics. • Identify opportunities to leverage new data sources. • Learn how to build a roadmap for managing big data.

2:00 P.M. - 3:00 P.M. Modern Measures: Cybersecurity for the Gaming Industry Cyber intrusions and attacks have increased dramatically over the last decade, exposing personal and business information, disrupting operations and imposing high costs on affected businesses. Despite its expertise in security, the gaming industry is no stranger to this threat. During this session, learn about potential vulnerabilities for all businesses as well as those unique to the gaming industry, and how best to safeguard against them. Attendees also will gain insights on developing a response plan for use in the unfortunate event of an attack. • Learn how, and why, hackers do what they do. • Hear about the technology available to protect your data. • Assess your organization’s vulnerability to cybercrime.

THURSDAY, OCTOBER 2 9:00 A.M. - 10:15 A.M. UNLV Capstone Seminar: What We Learned at G2E G2E 2014 presented some big ideas. From the portrait of the American gambler to how to identify that gambler, his preferences and proclivities, the Seminars at G2E created some interesting talking points. At this session, academics from UNLV’s International Gaming Institute and Harrah’s College of Hotel Administration will review those ideas and how research being conducted by the university supports or contradicts them. Understand what still needs to be done to truly capitalize on opportunities inside and outside of the casino. • Hear about what gamblers what—and what casinos do not provide. • Listen to the top academics review the current research in gaming. • Learn how you can bring the message back to your company and colleagues.

Dedicated to Details A player’s seat is very important to the gaming experience. That’s why our seating is designed with true ergonomics in mind. Every chair we build is designed and tested to the highest standards to ensure the best possible gaming experience for the player. Visit Us at G2E 2014 Booth #2213 | Sept 30 - Oct 2nd

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Value Driven Add-on peripherals make a slot machine more profitable BY DAVE BONTEMPO


lot peripheral vendors live by the value-added concept. It’s their bible, especially now. Falling revenues in the United States, at least, discourage operators from replacing machines at this time. Casinos want more functionality from the slots. Cabinet-makers and seat manufacturers may address that need by enriching the look and feel of their slot-machine complement. Slot-base manufacturers can try to improve sight lines by moving wires. Companies offering printers want their product applicable for table games too. Those who provide cards want them to be faster and easier than cash. These services surround a machine that constantly gains more use. Operators want the fabled one-armed bandits to double as venues for special tournaments, drink-buying and messaging. This ensures a long-term niche for the peripherals area and a demand for products which increase player comfort. That in turn affects time on device. For the 2014 edition of G2E, vendors will address more operators who may not be looking for new. But they do want improved. 14 | G2E Preview 2014

Cole Kepro’s Evolver X

Two New Looks for G2E

S TC Millwork has been at the forefront of industry technology.

ince 1993, Bensalem, Pennsylvania-based slot-base manufacturer

When the Borgata opened in 2003 with the ErgoBase (TCM’s first industry patent), it changed the way operators looked at slot bases. The product could no longer be viewed solely as a distinguished piece of accent furniture. It needed to provide player comfort. In 2008, TCM introduced the patented Hybrid Slot Base, which shifted the focus from presentation to functionality. The Hybrid was the first to boast the beauty of wood exterior finishes with metal interior, giving a high-quality look to a heavy-duty structure, according to Jason Kubach, the company’s vice president of sales. TCM has again raised the bar in the slot base market, Kubach says. The new patent-pending T-Top Hybrid and Universal Gaming Grid made their debut at the G2E Asia show in Macau

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and became operational shortly thereafter. The products are being installed at the Baha Mar in Nassau. They will be showcased again at G2E in Las Vegas. “After the show in Macau, I knew we had something bigger than ever,” Kubach says. “I was reassured again during our installation at the Penn National Hollywood Casino in Dayton, Ohio, where I overheard slot machine manufacturers saying this was the best base they’ve ever seen.” The seamless configurability of the TTop in conjunction with the ease of mounting the games on the Universal Gaming Grid make this slot base the benchmark in the industry, Kubach asserts. The T-Top (the “T” is for tessellation) is the first slot base that allows for complete modularity and still manages to conceal all of the seams. The design is made possible because the joints are no longer in between the games. They are underneath the games and therefore hidden. The concept can spare operators from constantly restoring blemishes caused by spills, chipped edges and gaps, Kubach says. Another challenge was coming up with a way to universally affix the games to the base without having the exposed holes or the “Swiss cheese” effect prevalent in the past. The Universal Gaming Grid is the answer to this challenge. Bolting games down has never been easier, according to Kubach. No drilling, no moving channels. Just a rugged wire grid that will accept the bolts and anchor the games tighter than ever.

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clubs, etc.). What that usually means is a lower-age customer.” What’s the key to addressing that? Gaming devices need panache, and that presentation includes a cabinet. “Now we have these super-curved cabinets,” he says. “They are beyond simply being ergonomic. They are very sleek. The slot manufacturer is looking to attract younger customers and the philosophy is to get cooler, more sleek cabinets and then create the game content to meet those needs. I’m not sure if that has fundamentally worked yet. It is not fair to say it has

not worked.” One product line aimed at the trend is the Evolver series. Evolver X, the latest rollout of this generation, will be displayed at G2E. Look for the curved lines, brighter LEDs, etc., along with a significant intangible: adaptability. Colwell says the Cole Kepro cabinet is regulatory-friendly and will help operators speed their path to market. “We have done 90 percent of the heavy lifting,” he says. “When they submit this cabinet with their own personal software inside, they will know that the regulators have seen this cabinet before. The testing

Curves & Cabinets

C observes an important market shift abinet manufacturer Cole Kepro

from one step off the main line. This Las Vegas company often works with Konami, which deals directly with operators as a leading slot machine and casino-management system innovator. “We may be one more step removed from Mrs. Smith the slot player, but we have eyes on how Mrs. Smith is changing across the country,” says Chris Colwell, the senior vice president of sales and marketing for Cole Kepro. “We see that she is getting older. We are losing a lot of these older slot players and that’s affecting gaming revenues. What’s also affecting the bottom line is the shift from gaming to non-gaming revenues (restaurants, nightG2E Preview 2014 | 15

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(At Right) JCM Global’s Dynamic Network Application; (Below) TCM’s T-Top Hybrid

agencies have seen this cabinet before. All the bugs have been worked out. All concerns about approval (which ultimately involve time and money) should be much tempered.” Colwell says the creativity of a company like his would be enhanced if slot dimensions ever change.

After TITO, the Next

Technology Wave utureLogic, the Glendale, California-based company that

F specializes in gaming printers, promo couponing, kiosk and

TITO (ticket-in, ticket out) solutions, has a repertoire of industry solutions. While the adoption of TITO on slot machines brought significant benefits to gaming operators, its full potential has not been reached more than a decade later, company officials say. In recent years, FutureLogic has introduced some products aimed at helping companies leverage existing technology into a reduction of overhead and a boost in revenue. By extending TITO onto table games and using promotional couponing across slots and table games, operators can gain a clear advantage over their competitors, FutureLogic officials contend. With the ability to buy in or cash out at table games, FutureLogic’s TableXchange printer/scanner provides a bridge between slots and tables, helping casinos speed up play and identify valuable crossover players. With chips remaining at the table, the TableXchange device further increases operational efficiency at tables, cash cage and kiosks by reducing the resources associated with chip refills and cash handling throughout the property. Much like the TITO printers at slot machines, the TableXchange system can be integrated into promotional couponing systems and deliver coupons at table games. By offering operators the ability to use the existing TITO and player tracking infrastructure, FutureLogic’s PromoNet couponing 16 | G2E Preview 2014

solution allows operators to identify and reward high-value players (both carded and uncarded), right at the game without any delays, FutureLogic officials say. Moreover, by providing a vehicle for tangible awards for a participating player, the PromoNet solution can steer players to online sites, bridging the gap and acting as an affiliate program between land-based and online venues. FutureLogic’s GEN3 Evolution printer features the industry’s largest standard paper capacity of 450 tickets and at 8 inches per second. This is the fastest printer in gaming, printing and presenting a ticket/coupon in less than one second, according to the company. A new low-paper sensor eliminates paper waste by taking the ticket stack down to the last ticket. In addition, operators can easily update firmware in a flash, by simply connecting a pre-loaded thumb drive to a printer while it’s still in the slot machine. This dramatically reduces downtime for every slot machine.

A Dynamic Solution saka, Japan-based JCM Global provides solutions for the

O gaming, banking, kiosk and vending industries. It has reaped

the rewards of creating new products during the height of the Great Recession, when competitors were cutting back. That gave the company a jump on getting to market with its innovations. The lineup includes the new Dynamic Network Applications (DNA), which was created to help operators manage and control all their peripheral devices. “DNA builds on the intelligent foundation of the iVIZION bill validator and gives real-time reporting, diagnostics and connectivity across the range of peripheral devices, all in real time,” says Tom Nieman, vice president of worldwide marketing for JCM. “DNA provides real-time health and event monitoring of all peripheral components used inside an EGM, utilizing either a wired or wireless connection to a local server. The peripherals that

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MLP Seating

DNA can monitor are practically limitless. That would include bill validators on slots, table game validators, ticket printers, card readers, digital displays and coin acceptors, where utilized.” DNA passively monitors the SAS line, provides diagnostics, analytics, and has value-added features that can all be managed through DNA’s user-friendly mobile dashboard. The dashboard was specifically designed for platform flexibility, and can be used on a PC, a tablet or a mobile phone. DNA gives flexibility of information—the user chooses the reports. The operator also can use it on a mobile phone, tablet or desktop.

It’s In the Card Payments, a Las Vegas-based payment company, has S ightline joined forces with industry-leading game-system companies

and merchant card processors to deliver secure payment and cashless gaming-related solutions. Sightline brings the ease and convenience of credit-card access to the industry. Among its recent rollouts: Loyalty Card Plus. Each generalpurpose reloadable (GPR) prepaid program is fully customizable, and designed to enhance gaming operators’ existing loyalty programs while dramatically reducing their dependence on cash. For gaming purposes, cardholders can transfer funds, in real time, utilizing Sightline’s proprietary closed-loop SPAN network, to and from brick-and-mortar, race-and-sports book, and interactive wagering accounts for use at slots, table games, race and sports books, social gaming sites and iGaming sites. Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel, etc., wherever Discover is accepted. Cardholders can prefund their accounts online, through their mobile phone, or they can load funds at the casino with cash, jackpot payouts and TITO tickets. Pin-protected, FDIC insured, and backed by Regulation E, the 18 | G2E Preview 2014

Sightline Payments’ cashless gaming-related solutions

card also features widespread acceptance. The card works in the slot realm, allowing customers to withdraw funds to the game and upload winnings. It can also work in cage-related areas, for jackpot loads, chip and slot redemption loads and other transactions types. The card even works away from the slot area, in online gaming, giving cardholders instant access to their funds.

Versatility Via Colors customers always want strong, reliable products, aesW hile thetics also matter. An operator can subtly convey the sense

of refurbishing the property, according to Ron Shaw, the national sales manager for MLP Seating. The company is based in Elk Grove Village, Illinois, just outside of Chicago. “This year people are more concerned about the colors,” Shaw says. “Not everybody is interested in black. They are trying to get a theme going throughout the casino. The idea is to match the color palate of the casino with the chair. If the look of the chair can be consistent with the rest of the casino, it makes it look like everything was done at once. “Even if they are just replacing seating, they have the option of the same chair with a different color,” he adds. “The inside back and the outside back can be two different colors. You can have bronze or blue on the inside, for instance, and the outside can be silver. The edging can be silver as well. “It is a nice touch. Maybe you are not going to replace the carpet, maybe you are not going to repaint, etc., but if you mix in different colors during a time when you are fortunate enough to be buying new stools, this is a nice way to jazz up your casino.” Tracking customer demand trends actually involves a step back in time. Retro has made a comeback. “Surprisingly, in the last three months, the retro look is coming back in,” Shaw asserts. “I don’t know if it is the cost or what, but we have been getting a lot of requests for our old bucket-style seat, the 89. It is comfortable and looks really nice. These chairs were very popular 20 years ago. “It’s a barrel-style seat with the cushion and the back that wraps around. It was going to be phased out, but now we are going to bring it back. It won’t quite be the same seat, though. The technology has improved the seat cushion, of course.” MLP also plans to reach its customers with an upgraded website, just in time for G2E.

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More than a transaction. A connection. The real moment of truth on the casino floor is when a player gives you her money. Only she doesn’t actually hand it to you. She hands it to us. From the moment that currency touches our bill validator, we are responsible for providing an effortless, accurate transfer of cash into play. We accept your customer’s wager with reliable grace and efficiency, just the way you would personally. We are your representative on your casino floor. This philosophy has earned JCM its position as the industry leader, with more bill validators and printers in play than all other brands combined. And now, we are about to reveal how a simple buy-in can lead to a level of player engagement that goes beyond the transaction. We’ll help you make connections.

Join us at G2E. Booth #3633.

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G2E SEMINAR PROGRAM Attendees can enjoy the seminars and sessions at G2E in several different packages. • 5-Day Super Seminar Pass: The best buy and includes 4-Day All-Access plus the full NCRG Conference that begins on Sunday. • 4-Day All-Access Seminars: Includes

exhibits, all Monday seminars (iGaming Congress, G2E 101, The Hotel Seminars, Security & Surveillance Institute, the Compliance, Regulatory and Legal Institute), the G2E 3-Day SUNDAY, SEPTEMBER 28

10:00 a.m. – 6:00 p.m.

Seminars, and all keynotes, and with daily continental breakfast, and seminar networking events. • 3-Day Seminars & 2-Day Seminars:

Packages allow attendees to choose the days they want to attend, and an individual seminar package offers seminars and sessions for one full day of the attendee’s choice. For more information on fees and a complete description of these sessions and the speakers, visit the G2E website at The Cutter Scam MARCO POLO 706 The Nightclub Nuisance:

10:15 a.m. – 11:15 a.m. Point of Consumption: The Next Wave of iGaming Regulation

11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking


12:45 p.m. – 1:45 p.m. Border Patrol: Dealing with Jurisdictional Disputes

2:00 p.m. – 3:00 p.m. Best Practices for Bank Secrecty Act Compliance: The Industry Responds

3:15 p.m. – 4:15 p.m. Cover the Earth: Merger and Acquisition Strategies GLOBAL GAMING WOMEN

TITIAN 2204 National Council for Responsible

Managing Social Behavior and Security Issues


Gaming Conference

2:00 p.m. – 3:00 p.m.

State of the Industry: Women Who Lead


8:00 a.m. – 5:30 p.m. TITIAN 2204 National Council for Responsible

Gaming Conference G2E 101 (ALL SESSIONS IN BELLINI 2101)

9:00 a.m. – 10:15 a.m. Human Resources: Successful Concepts and Practices

10:30 a.m. – 11:30 a.m. Compliance: Why It Can Make or Break a Casino Resort

11:30 a.m. – 12:30 p.m.

MARCO POLO 704 The Enemy Within:

Combating Internal Theft with Fraud Units MARCO POLO 706 Casino Patrol: Increasing and

3:15 p.m. – 4:45 p.m.


MARCO POLO 704 The Slot Machine Abyss: Filling in the Knowledge Gap


9:00 a.m. – 10:00 a.m. State of the Industry: The Changing iGaming Landscape of the U.S.


Point of Consumption: The Next Wave of iGaming Regulation

2:00 p.m. – 4:00 p.m. Casino Operations: Optimizing Your Gaming Floor SECURITY & SURVEILLANCE INSTITUTE

9:00 a.m. – 10:00 a.m. MARCO POLO 704 The 6.60 Report: Six Recent

11:30 a.m. – 12:30 p.m.

GALILEO 901 G2E Conference Networking

12:45 p.m. – 1:45 p.m. The Confidence Code: The Science and Art of Self-Assurance

2:00 p.m. – 3:00 p.m. Invest in Yourself: The Importance of Life Long Learning

3:15 p.m. – 4:15 p.m. Personal Branding: Developing a Great Reputation THE HOTEL SEMINARS AT G2E (ALL SESSIONS IN BELLINI 2104)

GALILEO 901 G2E Conference Networking

9:00 a.m. – 10:00 a.m.


Revenue & Yield Management: Boosting the Bottom Line

12:45 p.m. - 1:45 p.m. Data Designs: Why You Need to Know Your Online Customer

Scams in 60 Minutes

2:00 p.m. – 3:00 p.m.

10:15 a.m. – 11:15 a.m.

Bad Actors: The Impact and Enforcement of Illegal iGaming Sites

MARCO POLO 704 Basic Measures: Crime

Navigating Your Career: The Gender Pay Gap

11:30 a.m. – 12:30 p.m.

10:15 a.m. – 11:15 a.m.

F&B: Launching a New Restaurant

10:15 a.m. – 11:15 p.m.

Improving the Security Footprint

GALILEO 901G2E Conference Networking

12:45 p.m. – 1:45 p.m.

9:00 a.m. – 10:00 a.m.

10:15 a.m. – 11:15 a.m. Return on Culture: Maximizing Your Guests' Experience

11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking


Prevention through Environmental Design 101

3:15 p.m. – 4:15 p.m.

12:45 p.m. – 1:45 p.m.

MARCO POLO 706 Integration and Convergence:

On the Move: Mobile Gaming and Distribution Channels

Hotel & Meeting Sales: Effective Sales Tools to Drive Business

How to Maximize Systems and Personnel

11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking




12:45 p.m. – 1:45 p.m. MARCO POLO 704 Table Games Cheating:

20 | G2E Preview 2014

2:00 p.m. – 3:00 p.m. Super Sustainability: Why Going Green Can Make Sense For Hotels

9:00 a.m. – 10:00 a.m.

3:15 p.m. – 4:15 p.m.

State of the Industry: The Changing iGaming Landscape of the U.S. (with iGaming Congress)

Upselling: The Tools & Technology to Effectively Make This Happen

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9:00 a.m. – 10:00 a.m. TITIAN 2301 State of the Industry: Manufacturers

TITIAN 2301 State of the Industry: Operators

10:30 a.m. TITIAN 2301 Ribbon Cutting for G2E 2014

10:30 a.m. – 11:30 a.m. TITIAN 2301 PLENARY SESSION: Volume, Velocity,

Variety: Conquering Big Data with Big Analytics

10:30 a.m. – 11:30 a.m. TITIAN 2301 PLENARY SESSION: Know Your Customer: Behavioral Trends of American Gambler

11:45 a.m. – 12:45 p.m.

11:45 a.m. – 12:45 p.m.

BELLINI 2104 Efficiencies in Regulation: First-

BELLINI 2101 Redesign, Repurpose, Reinvent:

Hand Case Studies

Making Properties New Again

BELLINI 2101 Attraction Marketing: Designing

BELLINI 2104 Nice Niches: Marketing to

VERONESE 2401 The Freemium Principle: Making the Most of Social Gaming

Specialty Audiences

VERONESE 2404 Alternative Payment Options:

VERONESE 2401 Market Research: Your Ideal

The Good, the Bad, and the Expensive

Online Gambler

VERONESE 2504 Slot Study: Know Your Players

VERONESE 2404 Indian Issues: Tribal Gaming

MARCO POLO 704 House- and Player-Banked


Games: What Constitutes a Crime?

VERONESE 2501 Unregulated Gambling: Containing the Threat

2:00 p.m. – 3:00 p.m.

VERONESE 2504 Revenue Management from a

Full Property Perspective MARCO POLO 704 Devil in the Details: Current

Trends in Casino Fraud

2:00 p.m. – 3:00 p.m. TITIAN 2301 PLENARY SESSION: Capturing the

Millennial Customer

3:15 p.m. - 4:15 p.m

Cyber Security for the Gaming Industry

3:15 p.m. - 4:15 p.m BELLINI 2101 Casinos of the Future: The New

Customer Experience Gaming Tribes VERONESE 2401 Advertising and Promotions: Marketing to the Online World

BELLINI 2104 Brand Strategy: Launching,

Expansion Opportunities Around the World

Betting, U.S. And Beyond VERONESE 2404 Restaurant and Amenity

Development in the Changing Landscape of Gambler Interests

Customer Service VERONESE 2501 All You Need to Know:

VERONESE 2504 Game Design: The Changing Methods of Attracting New Players

Resources for the Security & Surveillance Professional

4:30 p.m. – 5:30 p.m. TITIAN 2301 KEYNOTE ADDRESS: Sheldon

of Marketing and Information

Adelson, Chairman & CEO, Las Vegas Sands

Cutting Edge Technology Developed On Reservations MARCO POLO 704 The Unarmed Debate:


9:00 a.m. – 10:15 a.m. TITIAN 2301 UNLV Capstone Seminar: What We Learned at G2E

Security Personnel in a Casino

10:30 a.m. – 12:30 p.m.

4:30 p.m. – 5:30 p.m.

VERONESE 2504 Operator/Supplier Town Hall


Chairman & CEO, Wynn Resorts

G2E Preview

MARCO POLO 704 Cybersecurity: DHS

VERONESE 2501 Data Driven: The Convergence

VERONESE 2504 Innovation in Indian Country:

Casino Design Magazine

BELLINI 2104 Capitol View: Federal Issues for

VERONESE 2404 Social Care: Next-Generation

VERONESE 2401 Legal And Booming: Sports

Tribal Government Gaming

TITIAN 2301 PLENARY SESSION: Modern Measures:

BELLINI 2101 Not Your Parents’ Training & Development: Are you Ready for Transformational Change?

Changing and Maintaining Your Message

Global Gaming Business Magazine

Compelling Promotions

This schedule is tentative and subject to change.

For information on advertising, please contact

David Coheen, Director of Sales 702-248-1565 x227 G2E Preview 2014 | 21





s we do every year, our show issue of Global Gaming Business will highlight in detail the new slot products that will be featured on the trade show floor at Global Gaming Expo 2014. But cutting-edge products don’t stop there. On the following pages you will find examples of the most innovative solutions in the casino industry for the

coming year, a stellar lineup offered by a variety of vendors that will be showcased at this year’s show. Welcome to Progressive Products 2014, a sneek peak at products that the vendors feel will be their “best of show” at G2E. Here are the products that promise to stand out on the floor of the gaming industry’s most important trade show and conference.

Boost Promotional Platform ACRES 4.0 • BOOTH 1636


oost is a proven promotional platform that increases player loyalty and slot revenue. Players interact with Boost’s virtual game host through simple text messages—anytime they want, from anywhere they are. “Gamblers enjoy the convenience of text-based play and the virtual game host adds a compelling emotional dimension,” says Will Adamson, Boost product manager at Acres 4.0. “Players have sent photos of pies they’ve baked for the host to eat in his virtual world. Others have invited the host out on dates. It’s all in good fun, but the power of personality, even a virtual one, is substantial.” Customers participate simply by texting the word “play.” Each text message advances their game progress and awards one Winvelope—a sealed electronic envelope that might contain a prize. On the final day, players open accumulated Winvelopes and any prizes inside are redeemed. “As a former casino manager, I know that promotions only succeed if they drive bottom-line profits, and Boost certainly does that,” says Noah Acres, director of sales for Acres 4.0. “Players generally earn a couple of dozen Winvelopes through promotional play, but often accumulate literally hundreds of

22 | G2E Preview 2014

thousands more Winvelopes through revenuegenerating slot play.” Boost includes Facebook and website content that is linked to the casino’s social presence. There’s also a high-impact, low-cost ShowScreen display option. ShowScreens consist of flat-screen televisions backed by low-cost personal computers connected to the Boost text network. Players text ShowScreens to reveal current game status, accumulated Winvelopes and other details. Players often prefer to open Winvelopes on ShowScreens inside the casino because they enjoy public attention, thereby creating an additional visit and additional slot play. ShowScreens are a great alternative to card-swipe kiosks, and may be as small as an iPad or as large as the biggest flat-screen display. For more information, visit the Acres booth or call or text Noah Acres at 702-715-6121. Native American customers can contact James Acres at 541-760-7503.




asis 360 Episodic Bonusing leverages the power of mobile technologies with a land-based casino experience that drives return visits and revenue while keeping player engagement active beyond the traditional walls of the casino. Episodic Bonusing is a new way for casinos to engage with players and enhance guest experience while adding an incentive for return visits. The system leverages the fun of the familiar game “Chutes and Ladders” to create an interactive game where players can move closer to a prize goal with each visit to the casino. Oasis 360 Episodic Bonusing is a system-wide bonus, meaning it can be utilized on any game from any manufacturer and is not dependent on specific games. It also allows players to compete with everyone on the floor, driving competition among players and driving incentive for return visits to stay ahead of the competition. Episodic Bonusing was created to enhance the guest experience with several fun and interactive features including the

ability to check the status of their journey progression on and off the casino floor. Players can interact with Episodic Bonusing across multiple channels using any device with a web connection, including mobile, tablet, PC and EGM. Players can check their progress, and can check the progress of other players participating in the bonus game. Players who see someone outpacing them on their way to the grand prize would be further incentivized to return to the casino soon to play again. Because each casino is different and because each casino creates a unique experience for guests, Episodic Bonusing was designed with a flexible architecture that allows each individual casino to set its own triggers, as well as the ability to create highervalue awards for their patrons. The end goal prize is determined by each individual property. It could be cash, comp, a car—anything the casino wants to promote during a specific 30-day bonus game time frame. For more information, visit



alk across the table game area of a casino floor and you’ll see several different progressive jackpots. A table game like Ultimate Texas Hold’em will feature one progressive jackpot, while Three Card Poker will have another. Until now, these games have had separate links because the math for each game is different. But what if you could link all your table games to the same jackpot? Now you can with the Infinilink progressive system from Bally Technologies, a new way to link a progressive jackpot among many different table games. With more games on the same link, operators can offer bigger, faster jackpots. Roger Snow, Bally’s senior vice president of table and utility products, predicts Infinilink to be a game changer for table game progressives, which are becoming more popular. The system enables specialty table games with different math models to feed into one jackpot. Games featuring the Infinilink progressive play the same as they always have—players make their progressive wager to qualify for normal and Infinilink payouts, and a portion of their progressive wager goes to the Infinilink meter. The hands and rounds selected for Infinilink payouts are completely random. If a player makes a progressive wager during one of these randomly selected rounds and hits the randomly selected hand,

they win both the regular and Infinilink payouts. Infinilink works by combining the use of a random number generator with underlying hand odds to provide the same chance of winning an Infinilink payout. This allows operators to link any pay table and any game type, regardless of the math model used, to a common jackpot. Offered exclusively on the Game Manager 2 progressive platform, an Infinilink jackpot can be used in addition to game- and title-specific jackpots to provide a flexible, tailored offering that will resonate with table game players. For more information, visit G2E Preview 2014 | 23


New Gaming Fabric Virtual Craps



he new Tonal Stripe fabric from Cintas is designed with the unique needs of gaming employees in mind. Available in a modern silhouette, Tonal Stripe fabric is designed for all department areas on the casino floor, including dealers, slot technicians and cashiers. Unlike other fabrics used in gaming shirts which can be restrictive, the new striped fabric incorporates spandex and Lycra to add the ideal amount of stretch, allowing for employee comfort and ease of movement. In addition to adding Lycra, moisture-wicking technology has been incorporated for a lighter and more breathable fabric. Like traditional uniforms, this new fabric can be home-laundered. Operators can choose from a variety

of brilliant colors to complement the citron accent color, including wine, raspberry, slate blue and water. The new fabric and its designs can be examined at the Cintas Las Vegas Design Studio in Henderson, Nevada. “Comfort and style are key to employees who stand for long periods of time on a casino floor,” says Joanna Cordero, a senior designer in the Las Vegas Design Studio. “Comfortable employees create the right guest experience and also ‘look the part,’ which benefits everyone in a gaming operation.” Cintas recently moved its gaming headquarters to the Henderson office and expanded the facility to include design, account management and sales and an on-site showroom. For more information, visit



ole Kepro, a 20-year partner with casinos in high-volume cabinet fabrication and assembly, will use G2E to introduce Evolver-X, a cabinet featuring an advanced cosmetic layout of a proven product casinos have been demanding. Evolver-X offers a reliable, ergonomic and cost-effective solution to casinos of all sizes. It starts with interchangeable curved accent lighting on the main door cheeks, which provides the marketing benefit of visual appeal or a change of look.

24 |

Inside the cabinet, the technician benefits from a highly efficient interior electrical design, and most importantly, the players benefit from a cabinet they can play on the casino floor for a long time. Its button panel can be completely customized to meet the jurisdictional or game play requirements, so no matter where a casino is located, Evolver-X is a solution. With slight modification, Evolver-X also can be completed in a chrome or nochrome version to meet the operator’s preferred look. The cabinet features an integrated CPU logic box harness design that is plug-and-play, called FastTrack. The design provides a seamless way to incorporate games boards readily into a cabinet. In all, the Evolver-X saves casino operators time and money. However, if an operator has a preferred logic box design with specific pin-out procedures, Evolver-X is scalable internally to handle almost any request. Contact and inquiries to Chris Colwell,



ruze Gaming is introducing MultiStation Virtual Craps, which will be featured at G2E in “Las Vegas Shoot to Win Craps”-themed G-Station gaming machines. Multi-Station Virtual Craps utilizes a highly visual, 3D environment housed in a state-of-the-art main unit. This concept works in conjunction with Aruze’s awardwinning Shoot to Win Craps footprint to creatively and interactively add the look, feel and sound of shooting the dice. Aruze has developed a Las Vegas-themed virtual reality for playing the game of craps. This main-unit virtual environment is connected to the already-popular G-Station gaming machines and can be configured in stations of eight units or greater. As in Shoot to Win Craps, the G-

Station comes with an intuitive touch-screen betting interface that allows players to place bets in the familiar craps layout while offering the convenience of repeating bets and the ease of moving credits on and off the board. Built into the game is a comprehensive guide to playing the game of craps, which makes the game ideal for beginners. For advanced players, more complex bets like “lay” and “place” are available for wagering. The touch-screen interface allows for a greater speed of play, both for betting and shooting the dice. The virtual Las Vegas Shoot to Win Craps also features a high-impact sign package designed to be easily seen throughout the casino. The overhead signage includes a 42-inch high-resolution LCD screen, which prominently displays game results. The signage also provides a tutorial for beginners and roll streaks for advanced players. “We continue to create fun and exciting ways to entertain players,” says Paul Omohundro, electronic table game business manager for Aruze. “We’re anticipating that the virtual version of our Shoot to Win Craps will fill the void in the gaming market where dice are not allowed. It also gives existing markets another option of electronic craps in addition to the one we already offer.” For more information, visit


CDI GlobalSuite Player Data Module CASINO DATA IMAGING • BOOTH 3036


lobalSuite is designed to provide a suite of leading-edge analysis tools with ongoing development, updates and support to casino operators. Built on top the latest Microsoft technologies, GlobalSuite is able to stand alone or complement and enhance other BI solutions already in place. The information and analysis provided by GlobalSuite integrates slots, table games and player data modules within all three components. The three major components of GlobalSuite are the Application Control Center, 2D/3D Graphical Analysis Interface and the Report Analysis Hub. Input and feedback from early adopters has provided CDI engineers a very good core specification for the Version One Player Data module. One example is providing on-the-fly player information while perusing the casino floor. This includes player search, trip and session histories, and identifying what games customers are playing. In addition to the graphical, player information is brought into the Application Control Center dashboard collection (including interactive performance analysis) and Report Analysis Hub for high-level and drill-down analysis. GlobalSuite users also requested bringing over player demographics in evaluating the casino game mix. Evaluating top games and understanding who’s playing these games was paramount, including market basket-type analysis. Another request was the

ability to click on a machine to reveal who’s been playing that device. This comes in handy when contemplating replacing machines and models while not upsetting valued patrons. A third request is the ability to search for customers by name or ID number to reveal player profile and history. If real-time information is provided, the system will show where they are currently playing. Casinos do understand the 80/20 rule, where the top 20 percent of their customers account for 80 percent of the revenue. GlobalSuite will help identify and track player value. Several CDI customers have invested heavily in CRM tools and utilize GlobalSuite for any gaps in their analysis coverage. An example would be using the Application Control Center to frontend existing dashboards and reports and/or the graphical interface. These and other features will be demonstrated at G2E. For more information, visit


The Big 5 Suite





asino Technology has launched a complete multichannel gaming solution of the company’s most innovative casino and content management systems. Combining a casino management system, a money management system, a jackpot server, a remote game server and an online gaming platform, the Big 5 Suite allows both traditional and online operations to effectively run and expand their business operations. Operators can use these systems together or independently, depending on the specific needs, market conditions and regulatory requirements. When joined in a single suite they provide highest efficiency in operations.

Rhino is a traditional land-based casino management system offering operators a variety of tools to improve control on the slot floor and quality of customer service while optimizing management and operational processes. Through its full integration with the rest of the Big 5 systems its capabilities are dramatically expanded. The Elephant Remote Game Server can distribute genuine Casino Technology content for video slots, bingo and roulette as well as exclusive thirdparty content like virtual sports, sports betting and live games to all existing gaming channels, from online and mobile gaming to traditional VLTs. It offers a rich library of more than 160 games that is constantly expanded. The Leopard Online Gaming Platform provides both operators and players the flexibility of choosing from a wide range of casino games and products seamlessly integrated into a single casino lobby and wallet. Working in conjunction with the Elephant Remote Game Server, it offers access to a variety of games from Casino Technology’s library, as well as third-party game content. The Lion Money Management System enables cash-in/cash-out payment transactions from physical cash into electronic money in a closed-loop environment, providing a totally seamless connection between the Rhino and Leopard systems. The Buffalo Universal Jackpot Server completes the Big 5 Suite. It enables various configurations and flexible settings as well as linking of online and landbased groups of machines to the same jackpot. Buffalo supports both LAN and WAP applications that can run as an integrated part of the Elephant Remote Game Server or Rhino Casino Management System, as well as independently adapted to a thirdparty platform. For information, visit 28 | G2E Preview 2014


ashClub is a significant enhancement to GCA’s QCPXpress product, built on a stronger and more stable technology platform that will allow transactions to process more quickly.

the records retention burden usually placed on casino staff. CashClub offers substantial improvements to reporting, including real-time updates on transaction funding

Using an intuitive installed interface, CashClub will facilitate common cash access tasks such as PIN debit cash advance, credit card cash advance, check warranty and check verification services. Each instance of CashClub uses three state-of-the-art and space-saving peripherals for receipt printing, signature capture and ID reading. Through feature enhancements to receipt printing and electronic storage of customer signatures and receipts, CashClub will reduce

status and a dashboard that allows users to extract data through predefined and user-directed intervals. GCA provides a total cash access solution and CashClub has been specifically designed to be integrated with GCA’s entire suite of products, including kiosks and interactive products, to increase cash-to-floor in casinos of any size. For more information about CashClub, visit



enesis Gaming Solutions Inc. has partnered with Sit N Charge LLC to provide a state-of-the-art cell phone charging solution to maximize a player’s time on device. Sit N Charge manufactures proprietary hardware that delivers 5 volts DC to the edge of gaming tables, bars and other hospitality furniture where the customer sits. Phones can be charged while remaining with the customer. In the past, casinos have attempted to put 110-volt sockets near customers legs. That practice is now changing, opting for the safer 5-volt alternative. With the Sit N Charge complete charging system, one poker table only draws the power of a flashlight. Parts are injection-molded and later assembled into the Genesis Gaming custom-made casino furniture. Smart phones today are used for so

much more than talking. People are texting, taking pictures, watching movies, listening to music, using Facebook, Twitter and Instagram. Since they are being utilized for a variety of applications it is even more imperative that these devices remain powered during the day and evenings. The Sit N Charge USB charging systems on custom table games provides a hedge against player downtime when phones need to be charged. For more information, visit


TableXchange FUTURELOGIC • BOOTH 4753


hile the adoption of TITO on slot machines brought significant benefits to gaming operators, more than a decade later, its full potential has not yet been unleashed. By extending TITO onto table games and using promotional couponing across slots and table games throughout the resort, operators can gain a clear advantage over their competitors. With the ability to buy in or cash out at table games, FutureLogic’s TableXchange printer/scanner provides a bridge between slots and tables, helping casinos speed up play and identify valuable crossover players, and ultimately enhancing the casino/property experience. With chips remaining at the table, the TableXchange device further increases operational efficiency at tables, cash cage and kiosks by significantly reducing the resources associated with chip refills and cash-handling throughout the property. Much like the TITO printers at slot machines, the TableXchange system can be integrated into promotional couponing systems and deliver coupons at table games. By offering operators the ability to use the existing TITO and

player tracking infrastructure, FutureLogic’s TableXchange couponing solution allows operators to identify and reward high-value players (both carded and uncarded) instantly, right at the game, without any delays. Moreover, by providing a vehicle for tangible awards for a participating player, the PromoNet solution can steer players to online sites, bridging the gap and acting as an affiliate program between land-based and online venues. Generations ahead of competing TITO printers, FutureLogic’s GEN3 Evolution printer features industry’s largest standard paper capacity of 450 tickets, and at 8 inches per second, it is the fastest printer in gaming, printing and presenting a ticket/coupon in less than one second. A new low-paper sensor eliminates paper waste by taking the ticket stack down to the last ticket. In addition, operators can easily update firmware in a flash, by simply connecting a pre-loaded thumb drive to a printer while it’s still in the slot machine, yielding a significantly reduced down time for every slot—and with TableXchange, every table on the casino floor. For more information, visit

On-Premise Mobile Solutions GTECH • BOOTH 1264


t G2E 2014, GTECH will premiere On-Premise Mobile Solutions for casino, bingo and poker games. On-Premise Mobile allows casinos to increase gaming revenues without increasing gaming floor space, within existing regulations and using proven technology. Providing real-money game play on smart phones and tablets while within the casino brings choice to customers and extends the gaming experience to the new mobile generation. GTECH’s On-Premise Mobile is a new way to engage players while on-property. It gives players what they want—an easy-to-use, accessible and personal gaming experience. It offers casino customers the opportunity to play while waiting for a slot or table game or when they head to the bar, restaurant, sports book or bingo hall. On-Premise Mobile creates a frictionless user experience from account creation through funding and play. It integrates loyalty and customer management and delivers a high degree of usability on any device. The game content is designed to deliver exciting play suitable for short sessions in mobile gaming. Additionally, the solution is flexible to meet specific market regulations. • Simple registration and account setup: GTECH offers a single player account and player account management system that can integrate with a casino’s existing loyalty/customer management platform. • Secure, compliant and convenient payment options: Existing infrastructure is used to facilitate cash payments for mobile play at the cage, electronic payments on device and to utilize ticket-in-ticket-out and other voucher systems. 30 | G2E Preview 2014

• One mobile app and one player account: Operators can continue relationships with players beyond the property door with the mobile app, which delivers an integrated player experience from a single player account. Strict geofencing disables real-money functions when outside the regulated area while allowing casinos to communicate and engage customers with non-gaming activities. • Tried and proven technology: The technology which powers the GTECH On-Premise Mobile has been installed in multiple regulated markets for over 10 years and has supported countless mobile transactions. GTECH works closely with customers to apply the technology based on market regulations, players’ needs and the unique business requirements and goals/objectives of the company. For more information, visit


DFS-200 Casino Kiosk DITRONICS • BOOTH 3616

The new DFS-200 kiosk by DiTronics extends funds access to both land-based and online customers, and is offered in both single and dual BV configurations for operators seeking industry-leading funding solutions combined with proven reliability. The DFS200 allows players to redeem slot tickets and break bills as well as access funds via ATM, cash advance and even checkcashing transactions. Players can use those funds in a landbased casino as well as in the corresponding online casino. DiTronics’ multi-channel funds access platform features a dynamic funds access API that allows operators to extend the functionality of the DFS-200 and create a seamless funding experience for players. Unique features include: • “Advanced Bill Mix Control” (patent pending) whereby operators can customize and define the billbreak, ticket redemption, ATM and check-cashing transaction denomination presentation to their customers. • Newly released marketing functionality being introduced at G2E allowing customers to convert their points and coupons to cash at the DFS-200. • Customization by zone, by machine and by transaction type, such as to provide large notes only in high-limit zones. Flexible infrastructure solutions give operators choice, and DFS-200 also offers the exclusive Transaction Rewards application option, which integrates DiTronics’ Funds Access applications directly with the casino’s player database, enabling patrons to take advantage of player club tier and the associated discounts on fees on ATM, cash-advance and check-cashing transactions as well as earning points for those transactions. For more information, visit 32 | G2E Preview 2014

ROC (Robust Online Client) SPIN GAMES LLC • BOOTH 2409 he ROC (Robust Online T Client) is a for-wager HTML5, smart-solution game content delivery system designed to streamline the delivery of for-wager gaming content. Serving as a full-functioning remote gaming server (RGS), the ROC integrates with most popular back-end systems used by today's gaming operators to allow for a complete interactive gaming solution. ROC supports the following: • Logging, reporting and security; • Game store function allows operators to download approved games; • Evaluation tool—evaluates game play and performance; • Redundancy and maintenance functionality; • Modular development architecture; • Supports multiple gaming engines; • GLI-approved RNG; • Back end communication protocol integration tools; and, • Responsive design. The ROC was designed to meet a strict set of criteria to satisfy customers, regula-

tors and end-users alike. From the very beginning it was designed with gaming compliance in mind, and developed in accordance to standards bodies. A rich application programming interface (API) provides the connection between an RGS and a back-end system. The API implemented by the ROC is both feature-rich and highly customizable, created to achieve operator-specific goals. Use of popular off-the-shelf hardware, proven development techniques, and industry standard development tools further emphasizes Spin Games’ commitment to compatibility with casino operators’ existing systems. The ROC supports the following end-user clients: • Chrome/Mobile/Tablets • Safari/Mobile/Tablet • Firefox/Mobile/Tablets • Standard Web browsers The ROC is currently approved in New Jersey. For more information, visit

Novostar V.I.P. NOVOMATIC AMERICAS • BOOTH 2653 ovomatic Americas will celebrate its own debut as a G2E exhibitor N with the U.S. premiere of its Novostar V.I.P. cabinet. The company calls it “an entirely new level of luxury game play in panorama format,” featuring a large Crown V.I.P. chair and an extra 46-inch upper screen positioned at the perfect ergonomic distance for ideal game play in comfort. Novostar V.I.P. is already successful in slant-top form with the Novostar SL. That cabinet has been redesigned into a “V.I.P.” configuration.

Created in an attractive cabinet style with brilliant, LED-illuminated details, its oversized 26-inch main TFT touch screen is further enhanced by a giant horizontal TFT screen. Novostar also features Novomatic’s “Flip Screen” feature, which allows the player to press a button and flip game play between the top and bottom screens. The featured Crown V.I.P. chair, with its integrated virtual surroundsound with sub-woofer and active satellite speaker sound system, and the addition of an Auto-Start and Start/Take Win button in its arm rest—while retaining the Novostar SL’s unique extra start button built into the foot rest—completes the enhanced gaming experience. When set in a banked presentation, the cabinet is designed to be a premium product for players. For more information, visit




ncredible Technologies is debuting a groundbreaking gaming platform and upright cabinet, Infinity U23, at the Global Gaming Expo. The Infinity U23 is being released after years of intense research, development and design based on user, operator and slot technician advice. The cornerstone of Infinity’s appeal is a patentpending technology known as Intelligent Bank Lighting, which features both synchronized and sequential light shows using the Infinity LED technology. The Intelligent Banked Lighting triggers clever attraction lighting based on the position of players—or lack thereof—within a game bank. As players activate game sessions, the light show’s behavior changes and includes game-specific shows for in-game events in addition to additional synced bank displays. On the technical front, Infinity U23 features high-performance upgrades including two 23-inch 1080p HD monitors with increased graphics capacity, a 15-inch LCD Dynamic Display Deck touch-screen button

panel and a premium three-point sound system. The Simple Sign Display Kit is a patent-pending system that is designed to easily support digital signage above a bank of games. The Infinity U23 becomes the support for easy-to-install poles and mounting brackets capable of holding numerous sizes and configurations of overhead video displays. Recommended with 55-inch LCD displays, custom casino-branded video content for each slot title is provided at no additional charge. This package is bundled at the lowest price point in the industry with an easy setup process. The Infinity U23 is finishing an extremely successful nationwide performance test period, and will begin its national rollout this fall. Cross-compatibility with IT’s current catalog of games on the Magic Touch platform will be available on the Infinity U23. For more information on the Infinity U23 cabinet and platform visit

G2E Preview 2014 | 33




arlier this year, IGT took another leap in the wide-area progressive (WAP) space when it launched Powerbucks, the industry’s first-ever commercial multi-state WAP link. Currently live in New Jersey, South Dakota and in field trial in Nevada, this advancement in WAP technology joins liquidity pools across participating jurisdictions. At G2E, IGT will spotlight the latest Powerbucks innovation—PowerHits. Rather than adding excitement to existing games as a MegaJackpots “bolt-on,” like other Powerbucks games, PowerHits joins the Powerbucks link as the first dedicated theme that will launch fully converged for play on land, online and on the go, for wager online via tablets and smart phones where allowed. “The industry has never seen a game like PowerHits before,” says Jacob Lanning, IGT director of product management. “In markets such a Canada, where the plan is to launch fully converged, PowerHits enables IGT to spotlight the company’s leadership in cross-platform content creation and allows us to continue our millionaire-making legacy with a super-charged player pool.” Housed on the recently released CrystalCore cabinet, the game is picturesque, player-friendly and packed with game mechanics that give way to giant payouts. Features include a 42-inch vertical LCD touchscreen display, Super Button and 10-inch dynamic player panel. PowerHits’ base game and the Powerbucks Bonus Gateway

are both symboldriven and clearly communicate to players what they’re “rooting” for. PowerHits is the only title within IGT’s rich MegaJackpots portfolio to give players a window into all of the reels, even if a max bet is not placed. Designed to increase average wager and yield, PowerHits provides a compelling player visual with every wager below max bet that reveals where all the symbols landed, across all reels, whether they were wagered paylines or not. This function encourages betting up, as it exposes “what could have been.” In addition to the PowerPicks and Stacked Wheels Bonus that players find on Powerbucks games in the field today, PowerHits boasts an all-new bonus experience at the 150-credit bet level via the PowerPath bonus. For more information visit

Dynamic Network Applications (DNA) JCM GLOBAL • BOOTH 3633


hen JCM Global built the iVIZION bill validator, it was designed with the ability to expand to be more than just a highly advanced bill validator. Now, JCM Global’s iVIZION bundled enhancement tools, called Dynamic Network Applications (DNA), build on the iVIZON bill validator’s foundation of intelligent validation. DNA empowers operators with real-time reports, alerts, diagnostics etc., to operators and to regulators. The product suite provides realtime health and event monitoring of all peripheral components used inside an EGM, utilizing either a wired or wireless connection to a local server. Peripherals that DNA can monitor are practically limitless, and include bill validators, table game validators, ticket printers, card readers, digital displays and coin acceptors. DNA passively monitors the SAS line, and provides diagnostics, analytics and value-added features that can all be managed through DNA’s user-friendly mobile dashboard. The dash-

34 | G2E Preview 2014

board was specifically designed for platform flexibility, and can easily be used on a PC, a tablet or a mobile phone. Additionally, DNA affords the flexibility of information the user chooses to use/see for reports. DNA’s user interface was developed to be centered on feature functionality, operations, flow of data and user interactions. This design allows the user to get the information they want, when they want it, all in real time. DNA’s flexible platform means it can be used in a variety of settings and for a wide range of purposes. Multiple-property or single-property slot operators, route operators and AWP operators can each benefit from DNA’s configurable platform. For example, slot operators may be primarily interested in DNA’s ability to give real-time information on cash-box management or firmware downloads, while route or AWP operators might be interested in DNA’s meter reconciliation or preventive maintenance capabilities. For more information, visit




LiCloud is a modern inventory management and tracking system that makes it easy for operators and regulators everywhere to track the software and hardware that comprises the casino floor. Powered by the web portal GLIAccess and easily accessible with the mobile app GLI Mobile, GLiCloud allows operators and regulators to instantly check regulatory status of components on the entire casino floor, all in real time. This improves employee efficiency and accuracy, saves time and saves money. GLiCloud relates components to regulatory approval status in real time and simplifies the inventory process by utilizing existing industrystandard verification tools and communication protocols. Because the entire process is automated, the data is free from potential human error.

• Tracks the gaming devices within the current floor inventory and matches game software components with their certification statuses from GLI and other test labs, including approved, revoked and non-mandatory upgrades. • Notifies regulators and operators when certification statuses change and links to replacement components for many revoked and non-mandatory upgrade items. • Displays supplier customer notifications for all games in the user’s jurisdictions. • Stores user-uploaded PAR sheets, pay tables, test reports, and other user-generated documentation. GLiCloud provides: 1. A centralized location for gaming device/slot file inventory which maintains slot floor inventory, reduces manual validation efforts, and reduces machine downtime to create full accountability across the entire floor, helping protect the casino’s revenue and saving time. This includes inventory locations for warehouse and vault storage of gaming devices and game media. 2. Automatically links components and inventory to GLI certification letters, status changes and updates. It also provides email notification for component status changes and supplier customer notifications. “We have been successfully using GLiCloud since February 2014 across our entire multi-property enterprise,” says Jamie Hummingbird, director of the Cherokee Nation Gaming Commission. “We have found GLiCloud to be an extremely valuable resource for our regulatory staff because it saves time, improves accuracy and efficiency, and enhances compliance of revoked components.” For more information visit 36 | G2E Preview 2014



he Interblock G5 StarBar is a solution designed for installation into a bar top counter that can provide a player station connected to any of a number of Interblock e-tables. G5 StarBar can be connected to all Interblock Mechanical Generators, the Interblock Hologram Gaming Lounge and Interblock Live Tables. It can also be a stand-alone gaming device with a built-in generator. The player controls the game through a touch-sensitive display. The display shows each player’s actions and the state of the game (placing of bets, winning number, progress of the game cycle, “call attendant” messages and similar information). Players at the individual G5 StarBar may increment their credit by either bills or tickets and receive payouts in form of tickets or hand-pay, when printing the ticket is not available.

The G5 StarBar is built to accommodate a large touch-sensitive LCD display together with a separate buttondeck LCD display. A wide range of Interblock games will be available on the G5 StarBar, including Interblock Roulette (Single Zero and Double Zero), Multi-Hand Blackjack, Baccarat, Sic Bo, Pop’N Poker, Keno and Craps. Interblock side bets will also be available. For more information, visit



aming Partners International will display a wealth of new and innovative currency products at G2E, along with a full suite of table game products and solutions. Among the newest offerings in currency advancements is the B&G V-Series. GPI’s newest B&G injected chip, the VSeries features a new, more versatile mold range combined with an improved chip material formula that features several enhancements over the JAV and S2 chip options. The V-Series offers a full range of chip design possibilities, and is made with a new formula that is more durable and stronger. In addition, all V-Series orders include ChipShield, GPI’s anti-bacterial and dirt-resistant nano-technology, which helps ensure that the chips stay cleaner and brighter. The V-Series offers customers

designs that are available in two-, three- and four-color shots for maximum flexibility when designing new sets. All designs are available with all of the existing B&G chip colors, and a new font style allows customers to include more key information in the inner chip ring for a more customized chip. All VSeries mold designs are available with either an A or B size decal and can incorporate a TransRing. As with GPI’s other B&G JAV line, the V-Series is available with a wide range of security features both in the chip and on the decal to help operators safeguard their money. Some of these security features include RFID & EM Detection, LaserTrack, MicroDots, 4C-UV and the new SecuriFilm. For more information visit


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ew products and tools coming to Konami’s Synkros casino management system this year at G2E show the company’s sustaining investment in casino marketing and operations. As in years past, the Konami booth will include a comprehensive systems demonstration environment, with a number of showcase features for guests to test and explore firsthand. A high-profile update slated for Konami’s Konetic Mobile Employee App is the release of Slot Dispatch, which harnesses the advantage of Synkros’ real-time data capabilities to empower casino personnel to discover and respond to customer needs in moments for optimal service and efficiency. Konami’s Slot Dispatching equips slot attendants and technicians with EGM alerts and service requisitions from anywhere on the property through their mobile device, further expanding Konetic Mobile’s powerful suite of on-site tools and notifications, including ticket redemption, new player sign-up, view player slot information and more. This custom mobile application is available on both iOS and Android platforms. A variety of new marketing tools and automations will be unveiled through Synkro’s True-Time Tournaments, a systemdelivered community gaming application that uses True-Time Windowing to bring unique tournament games to any videobased EGM on the floor. Adding to the player-on-demand functionality will be the new SynkStart feature, which allows groups

of players to all play at the same time. Both versions of True-Time Tournaments are available through an integrated module for full back-end management and leaderboard functionality. Another advanced bonusing application offered via Synkros is Battle Bonus, a floorwide interactive elimination-style game with integrated media and configurable patron eligibility criteria. Using Battle Bonus, qualified carded players get to choose an object/character and watch to see if they survive a surprising series of elimination rounds to come out on top. Winners share in a prize pool, while eliminated players receive consolation prizes. Battle Bonus eligibility criteria are managed through Synkros’ Advanced Incentives Bonusing Engine, which allows properties to reward their most valuable patrons by defining rules-based incentives across a multitude of criteria, such as patron site-visit frequency, birthdays and sign-up anniversaries, and real-time and/or historical player spending habits. For more information, visit

Gaming Floor Live TCSJOHNHUXLEY • BOOTH 4433 2E 2014 will be an important showcase for TCSJohnHuxley G with the launch of the new Gaming Floor Live platform and related products. More than 18 months in development, this new platform underpins the company’s strategy to supply products, solutions and support that drive and grow customers’ businesses through enabling technology innovations. With over 900 tables installed in Macau, Gaming Floor Live is already maximizing efficiencies on the floor and improving dealer speed to increase revenue. By having visibility of enough data and knowledge to refine and optimize processes even a tiny amount, operators are able to save and make more money. As part of the Gaming Floor Live platform, visitors to the show will also see GFL Bonusing Solutions, the powerful floorwide event and mystery progressive platform that can adapt to almost any table game; and GFL Media, featuring e-FX table displays—the most comprehensive range of display solutions available for live gaming, with the ability to drive results from the 38 | G2E Preview 2014

game as well as media and event content. For the first time in the table game sector, Gaming Floor Live provides operators with a powerful single-source tool that collects realtime data from all table devices and delivers opportunities to increase revenues as well as highlighting non-optimal game play and dealer inefficiency. “We are very excited about the launch of Gaming Floor Live and the impact it will make on our customers’ businesses,” said Cath Burns, group CEO of TCSJohnHuxley. “This is the first time it’s possible for table game products to communicate with one system to provide vital information such as reporting, analytics, optimization and accountability. With Gaming Floor Live we can collect all this data through our TIB (Table Interface Board) and feed it into the operator’s system for analysis. What’s more, it’s an open platform, so it’s possible to connect not just our own products, but other vendors’ products too.” For further information, visit


Meet us at

booth # 2653

NOVO LINE™ Interactive multi-games enable you to cover the preferences of all your guests. Group & arrange, activate & deactivate, choosing from the best.




NOVOMATIC Americas LLC Jens Halle, CEO U Rick Meitzler, Vice President of Sales U Phone: + 1 754 333 8000 U




Promo App Module

Platinum MPX Cabinet




icro Gaming Technologies has attracted 25 percent of the U.S. casino market with its flagship product, MGT Promotional Intelligence Suite. The MGT promotional system is an integrated set of computer applications interfaced to the player tracking system. The MGT promotional system allows casino marketing departments to easily configure and automate several types of promotions with a touch-screen kiosk. Promotions such as electronic drawings, new-member bonus, earn-and-get, swipe-to-win, bounce back, demographic and play-based promotions can all be easily automated. Now, MGT is offering an upgrade for MGT with the Promo App Module. Promo game apps are different than the typical MGT flash games. Flash games are “visual aids” that deliver a prize based on a predefined set of rules in the MGT Promo Manager software. Promo Game Apps are interactive choices for the patron, and those choices influence the outcome of the promotion and their chance of winning a prize. The Promo App Module is the software tool required to release control of the game to the patron and allow for choices to be made. Several Promo Game Apps are currently available in the MGT Promo App Catalog: • UGuess – Patrons can compete in contest promotions guessing the right answer (or close to the right answer) to any question. • UPick – Patrons can pick a prize from a predefined pool of prizes or pick which drawing to enter. • Group Participation – Virtual events where patrons can select a “winner” and share in a defined prize pool. • Instant Winner – Virtual event with an encrypted code where patrons can enter a guess to unlock the code and instantly win a prize. • My Bingo – Individual bingo games where you set the games and the prizes. Patrons gamble on slots and tables to earn ball draws. • Game Board – Patrons choose an avatar and gamble on slots and tables to move through the game board adventure. • Collect-n-Win – Patrons collect stamps for good behavior. You set the rules on how they qualify and collect stamps. • Spell2Win – similar to the familiar game of “hangman.” You set the rules for earning “letters” and the patron attempts to fill in the blanks to complete the phrase. For more information, visit 40 | G2E Preview 2014


ultimedia Games continues to bring its Austin flair to G2E this year, as company executives show off their latest premium cabinet, the Platinum MPX. The award-winning cabinet is designed to bring its specially designed games to life. Delivering an unparalleled gaming experience with a 40-inch full 1080p HD display and integrated touch-screen, the Platinum MPX is made for the player who wants to see each and every reel spin and bonus up close and personal. Also enhancing the visual aspects of game play is the game-controlled runway lighting, as it animates in attract mode and gives the cabinet a natural focal boundary. The sound effects are another enhanced feature of the cabinet, as they’re broadcasted through every inch of the cabinet thanks to the integrated, interactive sound chair featuring 6.2 custom surround-sound and Earthquake Shakers. Whether it’s the stam-

pede of hooves in Thundering Herd or the screams of terrified civilians running for their lives in Invasion 2: The Return, each and every moment of the game will be felt and heard in this premium cabinet. Currently released with two titles, the award-winning Thundering Herd and Invasion 2: The Return, and four additional titles making their debut on it at G2E 2014, Platinum MPX ups the ante with its own line of games designed specifically to take advantage of every feature of the new cabinet. “The expanding reels, interactive picking bonuses, and progressive jackpots are taken to the next level,” says the company, “as they are splashed to the four corners of the oversized screen and reverberated throughout the chair. “Platinum MPX isn’t for the player of today—it’s for the player of tomorrow.” For more information, visit



s trends change and cashless gaming is being explored and implemented, casinos are investigating new ways to capture data about their diverse clientele. Amid the growth of platforms, gaming is increasingly becoming a target for criminals looking to obtain cardholder and transaction information. With billions of dollars flowing through casinos, hackers are constantly testing firewalls to figure out how to steal even a small portion of the money. Safeguarding customer data is critical to any casino’s longevity. Vantiv Gaming Solutions prioritizes security and data protection. This protection begins at the first swipe of a card: 1. Vantiv offers an EMV tool kit to help clients address the required card network mandate for replacing older POS devices with EMV-enabled devices. EMV protects against card fraud at the point-of-sale.

2. Point-to-point encryption, which protects casinos by rendering sensitive payment card numbers or personal information useless if breached during a sale and enroute to the processors. 3. Tokenization, a product that replaces sensitive card data with a surrogate number for storage or payments transaction processing. Tokenization protects casinos by eliminating sensitive credit card data from their ecosystem. If their systems are hacked, there will be no loss of sensitive data. Data breaches and resulting fees, fines and legal costs are enough to adversely impact and potentially devastate any organization’s bottom line and damage its brand reputation. The need to protect customer data is more important now than ever before as the casino industry rapidly evolves. For more information, visit


QX-50 Platform QUIXANT USA • BOOTH 2430 he QX-50 is a complete PC-based gaming platform designed exclusively to drive T pay-to-play gaming and slot machines. The QX-50 builds on the success of the firm’s current flagship, the QX-40, and harnesses the power of AMD’s Embedded R-Series “Bald Eagle” APU, which has been optimized for high performance with low heat generation. The QX-50 is available in Dual Core or Quad Core processor configurations clocked at up to 2.7GHz (3.6 GHz with boost) and supports up to 16GB of high-performance DDR3-2133 main memory. The QX-50 is available with optional on-board AMD Radeon E8860 discrete GPU providing 2GB GDDR5 dedicated frame buffer memory. The QX-50 supports up to 10 screens, and is Ultra HD 4K compatible, using the high-performance graphics capabilities of the AMD Radeon HD 9000 Series Graphics (integrated into the AMD Embedded R-Series APU), providing discrete, level graphics performance, and enables developers to present far more detailed game visuals. Embracing the latest DisplayPort 1.2 standard, the QX-50 is capable of daisy-chaining multiple monitors from a single DisplayPort cable, which has the benefit of simpli-

fying cabinet wiring looms. The QX-50 will be the first gaming platform available to offer features included on the Playstation 4 and Xbox platform, such as: Graphics Core Next (GCN), HSA (Heterogeneous System Architecture), hUMA (Heterogeneous Uniform Memory Architecture), AMD Mantle API and AMD TrueAudio. The QX-50 also integrates dedicated PCI Express gaming features, including all the necessary features such as dual-bank NVRAM, digital I/O, security, audio amplifier, multiple layers of security and intrusion detection. These features are made easily accessible to game software developers through Quixant’s extensive range of documentation, device drivers, libraries and gaming protocols, and it has also been designed to take full advantage of the latest 64-bit operating systems. Quixant also provides comprehensive support for secure boot chain and customized BIOS. The QX-50 gaming controller has been designed to be compliant with regulations in all major jurisdictions worldwide (including Nevada), minimizing the time required for customers to obtain regulatory approvals. Quixant offers a guaranteed 10-year supply from launch. For further information, visit

Loyalty Card Plus SIGHTLINE PAYMENTS • BOOTH 2023 oyalty Card Plus is the first gaming industry-specific prepaid card solution that allows patrons a safe, L secure and responsible way to enjoy their gaming entertainment both on and off casino properties. Recognized as the Most Innovative Gaming Technology Product of the Year in 2013 at a recent trade conference, Loyalty Card Plus is the first and only solution to facilitate cashless gaming across all spheres of casino operations. Each general purpose reloadable (GPR) prepaid program is fully customizable, and designed to enhance gaming operators’ existing loyalty programs while at the same time dramatically reducing their dependence on cash. For gaming purposes, cardholders can transfer funds, in real time, utilizing Sightline’s proprietary closed-loop SPAN network, to and from brick-and-mortar, race-and-sports-book and interactive wagering accounts, for use at slots, table games, race and sports books, social gaming sites, and iGaming sites. Using the open-loop general purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel and more at locations everywhere Discover is accepted. Cardholders can prefund their accounts online through their mobile phone or load funds at the casino with cash, jackpot payouts, and numerous other ways, including TITO tickets. 42 | G2E Preview 2014

Pin-protected, FDIC-insured, and backed by Regulation E, prepaid cardholders have peace of mind knowing they are not liable for fraudulent or unauthorized transactions. WHERE IT WORKS: Slots: Withdraw funds to the game and upload winnings. Online Gaming: Prepaid serves as the fastest cashout method available for iGaming. Simple to fund and move funds for online gaming, prepaid also gives cardholders instant access to their own money. Casino Cage: Jackpot loads, chip and slot redemption loads and other transactions types including withdrawing funds from the prepaid account are facilitated by WebSPAN application. Redemption Devices: Option to deposit redeemed slot voucher value to prepaid in lieu of dispensing cash, and perform withdrawal for cash or a ticket. Table Games: Withdraw funds in exchange for chips and deposit funds when redeeming chips using the same web-based portal used in the cage. For further information, visit


Dye-Sub Printed Ropes VISIONTRON CORP. • BOOTH 3210

V er on the market to offer Dye-Sub printed ropes for conventional posts, for a custom-yet-classic look. isiontron Corp. is the first and only crowd-control retail-

Visiontron can print any logo, pattern or message on luxuriously soft microfiber to elevate the look of VIP and waiting areas. Casinos, nightclubs, restaurants and entertainment venues can take advantage of this additional branding space to showcase logos, messages, and co-op promotions. Custom-printed ropes are ideal for cordoning off VIP sections on gaming floors and in nightclubs, or to stylishly designate queue lines at entertainment venues and attractions. Rope coverings are printed at Visionrtron’s Long Island, New York facility and hand-wrapped around a tightly woven and dense cotton core for an elegant swag. Accent ropes are available with snap ends in the operator’s choice of finish, which connect the rope to Visiontron’s conventional posts. The 100 percent polyester rope covering is easy to clean. Ropes are made to order, and cut to the operator’s choice of length. They can be attached to posts or wall plates to meet

space requirements. Visiontron’s conventional post and rope line includes stanchions with three post top styles, four portable base styles, semi-permanent and permanent mounting options, and hundreds of finish options. Other rope offerings include velour, 100 percent recycled leather, naugahyde and braided polypropylene. Visiontron offers a line of rope accessories to accommodate special applications, including magnetic breakaways to meet fire department codes, wall plates to eliminate unnecessary posts, and hook ends with no closing mechanism. Visiontron Corp.’s products include Retracta-Belt crowd-control stanchions, traditional post and rope queuing systems and related signage and accessories for public guidance. For further information, visit

Looking to Advance your bottom line? You designed the answer. MEI has made it possible with

MEI has redefined expectations of note acceptors yet again with SC Advance. Enhancements were driven by customer requests to improve upon core measures of performance— acceptance, speed and security— and do so in a manner that is backwards compatible with the existing installed base. By maximizing the number of street-grade notes accepted, while simultaneously increasing the security against counterfeit notes, the MEI SC Advance is a step forward on the most important measure…operator profitability. Learn how to specify cashboxes in your property that fill up faster than ever before. Stop by booth #4747 during G2E or call 610-918-8018 to schedule a SC Advance demonstration.

Proven performance. Increased profits. MEI is ISO 9001:2000 certified. ©2014 MEI. All rights reserved. G2E Preview 2014 | 43


Epicentral Couponing System TRANSACT TECHNOLOGIES • BOOTH 2616


he Epicentral promotion and bonusing system from TransAct Technologies, Inc. is the industry’s only enterprise-level software solution that enables casino operators to deliver targeted coupons and bonuses, in real time, to players directly at the slot machine or electronic table game.

Currently in operation on over 14,000 gaming machines at 20 casinos worldwide in conjunction with the ServerPort and Epic 950 ticket printer installed in each gaming device, Epicentral connects directly to all existing slot management systems, slot machines and electronic table games, regardless of manufacturer, providing unmatched flexibility for casino marketing and operations teams. Operators can easily design and run any number of floor-wide promotions through Epicentral, simplifying the process of attracting, rewarding and retaining players. Since its introduction, Epicentral has proven its ability to successfully drive meaningful performance in casino operators’ floor-wide marketing operations. Customers deploying Epicentral have reported a 60 percent increase in new player enrollment in their loyalty programs, a 37 percent increase in weekday afternoon slot handle, a 46 percent average increase in slot handle on the night of a coupon-drawing promotion, a 100 percent increase in lower-tier player average daily theoretical, a 34 percent increase in the number of returning players, an 87 percent redemption rate of coupons that encourage mid-week visits, an 86 percent increase in points earned by player’s club members, and a 14 percent increase in average player time on device. Epicentral works in conjunction with TransAct’s award-winning Epic 950 printer. Installed on over 500,000 slot machines worldwide, the Epic 950 is designed for close integration with Epicentral and ServerPort, while its TicketBurst technology easily eliminates player/ticket interference. For more information, visit 44 | G2E Preview 2014

Blade xD 23 Cabinet WMS GAMING • BOOTH 1116


he Blade s23 cabinet is an evolution of the Blade platform from WMS. This next-generation slant cabinet features dual superior-quality 23inch HD displays and pulls in the playerfavorite features of the high-performing upright Blade cabinet, with access to the complete WMS library of for-sale CPU-NXT3 content. The versatile processor enables intensely fast boot times, superior graphic capabilities and advanced hybrid lighting packages with gamespecific effects. Innovative design and fresh aesthetics leverage the distinct WMS “halo effect” lighting to fully immerse players into the game for an engaging new Blade experience. Proven WMS content pairs with comfort in the design of the Blade s23

cabinet. The ergonomic slant is optimized for extended game play, and the minimized distance between the two 23-inch high-definition screens offers smooth reel animations across a broad array of custom content that drives player engagement. “The Blade s23 provides operators with access to the complete Blade portfolio, featuring exciting new titles such as OMG! Puppies, Ruby Star, Sammy Davis Jr. and Snow Leopard, and many others,” says Phil Gelber, WMS senior vice president of product development operations. “We are very excited to unveil this cabinet at G2E 2014, where it will be displayed for the first time.” For more information, visit



n response to evolving player trends, Williams Interactive has developed the Play4Fun Network, a social casino platform fully customizable for casinos to engage players where they spend their entertainment time outside the casino’s walls—on computers, tablets and mobile phones. Current deployments of the Play4Fun Network are driving 80-plus minutes per day of player engagement, with individual players averaging more than four sessions per day at 21-plus minutes per session. During these sessions, players are fully immersed in the casino’s brand, and the casino can deliv-

er highly targeted marketing communications and offers designed to drive incremental visits to the casino floor from those players. Through integration to any major player loyalty system and customized native mobile applications for iOS and Android devices, Play4Fun Network provides a 360-degree view of casino player activity—online, on their smart phones and on the casino floor. Play4Fun Network is anchored by free-play casino games already popular on casino floors across North America, including classic and modern playerfavorite slot games from WMS Gaming, and some of the most popular video poker pay tables on the market. Play4Fun Network leverages popular, best-in-class social gaming mechanics to keep players in the game. The third generation of Play4Fun Network will debut at G2E 2014. Learn more at, or contact Williams Interactive for more information.

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Global Gaming Business



at Booth 2713

46 | G2E Preview 2014

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Sands Expo & Convention Center, 201 East Sands Ave., Las Vegas, NV

For the most up-to-date and detailed map, be sure to pick up your Event Map on-site at G2E. Map subject to change

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1010data . . . . . . . . . . . . . . . . . . . . . . . . . . 1835 3M Touch Systems . . . . . . . . . . . . . . . . . . 2626 ABA Lock Mei Lock & Security . . . . . . . . 3908 Abbiati Casino Equipment . . . . . . . . . . . . 3826 Acres 4.0* . . . . . . . . . . . . . . . . . . . . . . . . . 1636 Action Packed Gaming Products . . . . . . . 3414 Adept Consulting Services, Inc.* . . . . . . . . 6140 Advansys d.o.o.* . . . . . . . . . . . . . . . . . . . . 1433 Advantech Innocore . . . . . . . . . . . . . . . . . 1623 AEWIN Technologies Co., Ltd. . . . . . . . . 1632 Agilysys Inc. . . . . . . . . . . . . . . . . . . . . . . . 2216 AGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4453 Aimtron Corporation* . . . . . . . . . . . . . . . . 4008

(as of August 5, 2014, * = New Exhibitor)

Billabs Corp. . . . . . . . . . . . . . . . . . . . . . . . 3313

Certegy . . . . . . . . . . . . . . . . . . . . . . . . . . . 4830

Bingo Life Magazine . . . . . . . . . . . . . . . . . 5631

CFB Productions Personal Management . . 7123

Biometrica Systems, LLC . . . . . . . . . . . . . 3035

CG Novelties . . . . . . . . . . . . . . . . . . . . . . 4311

Bluberi . . . . . . . . . . . . . . . . . . . . . . . . . . . 3843

Characters Unlimited Inc. . . . . . . . . . . . . 7237

Blue Sky Marketing Group . . . . . . . . . . . . 3514

Cheeteye LLC* . . . . . . . . . . . . . . . . . . . . . 4104

BMM Testlabs . . . . . . . . . . . . . . . . . . . . . 2423

Chetu Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3426

Casino Journal . . . . . . . . . . . . . . . . . . . . . 3410

CIMB Securities (Australia) Ltd. . . . . . . . 6132

Boot World dba KM Shoes* . . . . . . . . . . . 5732

Cintas Corp. . . . . . . . . . . . . . . . . . . . . . . . 4209

Bottoms Up* . . . . . . . . . . . . . . . . . . . . . . . 7312

CIS Technology Inc. . . . . . . . . . . . . . . . . . 1635

The Bright Group . . . . . . . . . . . . . . . . . . . 3311

Cloud 9 Living . . . . . . . . . . . . . . . . . . . . . 6237

Brill Hygienic Products Inc. . . . . . . . . . . . 2635

Code Corp. . . . . . . . . . . . . . . . . . . . . . . . . 4007

Brown Productions . . . . . . . . . . . . . . . . . . 7222

Codespace Gaming Inc. . . . . . . . . . . . . . . 3025

BYA Group SA . . . . . . . . . . . . . . . . . . . . . 1516

Cole Kepro International LLC . . . . . . . . . 4953

C2 Rewards . . . . . . . . . . . . . . . . . . . . . . . 2235

College of Southern Nevada . . . . . . . . . . . 6032 Coloredge* . . . . . . . . . . . . . . . . . . . . . . . . 3217

Ainsworth Game Technology Ltd. . . . . . . . 1864

Consumer Opinion Services . . . . . . . . . . . 2820

Alfastreet, Pockaj, d.o.o. . . . . . . . . . . . . . . 3639

Contex Corp. . . . . . . . . . . . . . . . . . . . . . . 3324

All Star Incentive Marketing . . . . . . . . . . . 2809

Cool-A-Zone . . . . . . . . . . . . . . . . . . . . . . 7617

Alto Gaming . . . . . . . . . . . . . . . . . . . . . . . 4153

Cooper Levenson, Attorneys at Law . . . . . 2536

Ambra Gaming . . . . . . . . . . . . . . . . . . . . . 5430

Copag Inc., USA . . . . . . . . . . . . . . . . . . . 2130

AMD . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3316

COST of Wisconsin Inc. . . . . . . . . . . . . . 3408

American Engineered Products . . . . . . . . . 2611

CountR GmbH . . . . . . . . . . . . . . . . . . . . 2735

American Nonsmokers’ Rights Foundation 3705

Crane Payment Innovations* . . . . . . . . . . 4747

Andean Gaming Trade Show—Fadja Colombia. . . . . . . . . . . . . . . . . . . . . . . . . . 6137

Cadillac Jack Inc. . . . . . . . . . . . . . . . . . . . 2253

Cummins Allison . . . . . . . . . . . . . . . . . . . 4947

Angel Playing Cards Co. Ltd . . . . . . . . . . 2220

Calico Cottage Inc. . . . . . . . . . . . . . . . . . . 7410

Cuningham Group Architecture . . . . . . . . 2336

APEX Pro Gaming a.s.* . . . . . . . . . . . . . . 4833

California Lodging Industry Association* . 7635

Custom America Inc.* . . . . . . . . . . . . . . . 6037

Appvion, Inc. . . . . . . . . . . . . . . . . . . . . . . 2138

Cammegh Ltd. . . . . . . . . . . . . . . . . . . . . . 4230

Custom Seating Inc.* . . . . . . . . . . . . . . . . 4102

Aristocrat Technologies . . . . . . . . . . . . . . . 1141

Capriotti's Sandwich Shop, Inc. . . . . . . . . 7411

Cyrun Corp . . . . . . . . . . . . . . . . . . . . . . . 5641

Arizona Tile* . . . . . . . . . . . . . . . . . . . . . . . 7710

Card Scanning Solutions . . . . . . . . . . . . . 3013

Davey Coach . . . . . . . . . . . . . . . . . . . . . . 5940

AromaSys | Brandaroma . . . . . . . . . . . . . . 4009

Carmanah Signs . . . . . . . . . . . . . . . . . . . . 3207

Decart OOD* . . . . . . . . . . . . . . . . . . . . . . 5320

Arrow International Inc. . . . . . . . . . . . . . . 3420

Casino Air, Inc. . . . . . . . . . . . . . . . . . . . . . 2836

DEQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2116

Aruze Gaming America Inc. . . . . . . . . . . . 1253

Casino Careers LLC . . . . . . . . . . . . . . . . . 3412

Design Works Gaming . . . . . . . . . . . . . . . 1823

ASAI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3230

Casino City Press . . . . . . . . . . . . . . . . . . . 4105

DFI Technologies Inc. . . . . . . . . . . . . . . . 3712

AstroSystems Inc. . . . . . . . . . . . . . . . . . . . 1431

Casino Cloudworks* . . . . . . . . . . . . . . . . . 6130

DigiTech Systems . . . . . . . . . . . . . . . . . . . 1519

At Work Uniforms . . . . . . . . . . . . . . . . . . 3812

Casino Data Imaging . . . . . . . . . . . . . . . . 3036

DineEquity . . . . . . . . . . . . . . . . . . . . . . . . 7407

AtmosAir Solutions / Clean Air Group . . . 6027

Casino Enterprise Management . . . . . . . . 4103

Disign Incorporated . . . . . . . . . . . . . . . . . 4205

Atrient . . . . . . . . . . . . . . . . . . . . . . . . . . . 3404

Casino Entertainment Awards at G2E . . . 7125

DiTronics Financial Services . . . . . . . . . . . 3616

Automated Cash Systems Inc.* . . . . . . . . . 6230

Casino Essentials LLC . . . . . . . . . . . . . . . 2513

DLV Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . 3225

Avigilon . . . . . . . . . . . . . . . . . . . . . . . . . . 5449

Casino International . . . . . . . . . . . . . . . . . 3909

DreamCatcher Hotels* . . . . . . . . . . . . . . . 2238

Axiom Technology, Inc. U.S.A. . . . . . . . . . 1424

Casino Life Magazine . . . . . . . . . . . . . . . . 5631

Duetto* . . . . . . . . . . . . . . . . . . . . . . . . . . 2811

Axis Communications . . . . . . . . . . . . . . . 5850

Casino Magazine* . . . . . . . . . . . . . . . . . . . 6232

Durkan* . . . . . . . . . . . . . . . . . . . . . . . . . . 3436

BCM Advanced Research . . . . . . . . . . . . . 2036

Casino Player/Strictly Slots Magazines . . . 3811

East Coast Slots . . . . . . . . . . . . . . . . . . . . 2435

Bally Technologies . . . . . . . . . . . . . . . . . . 1126

Casino Schedule Ease . . . . . . . . . . . . . . . . 5536

Eclectic Contract Furniture Industries Inc. 7802

Baton Lock & Hardware Co. Inc.* . . . . . . 5932

Casino Technology . . . . . . . . . . . . . . . . . . 4157

Eclipse Compliance Testing . . . . . . . . . . . 3507

BC International Trading & Support . . . . 7107

CasinoTech . . . . . . . . . . . . . . . . . . . . . . . . 2812

Eclipse Gaming Systems LLC . . . . . . . . . . 1626

Bestech Corporation . . . . . . . . . . . . . . . . . 2032

CastNET Digital Signage Solutions . . . . . 2908

Ecolab Inc. . . . . . . . . . . . . . . . . . . . . . . . . 7403

BetConstruct/VBET L.P. . . . . . . . . . . . . . 5020

Catco Gaming . . . . . . . . . . . . . . . . . . . . . 4409

Econnect Inc. . . . . . . . . . . . . . . . . . . . . . . 3707

Betradar* . . . . . . . . . . . . . . . . . . . . . . . . . . 5421

Cawley Company . . . . . . . . . . . . . . . . . . . 3323

Effinet Systems Inc. . . . . . . . . . . . . . . . . . 4013

Betson Imperial Parts & Service Co. . . . . . 3126

Ceronix Inc. . . . . . . . . . . . . . . . . . . . . . . . 2131

Elite Gaming Technologies Inc. . . . . . . . . 4018

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Gasser chairs occupy that lofty perch where fashion sense and common sense intersect. Incorporating a stylish flair for design with a fanatical devotion to detail, Gasser chairs donâ&#x20AC;&#x2122;t merely perform, they dazzle.

Visit Gasser at G2E 2014 at Booth 3016 | 800.323.2234 Featured Chair: PC107

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EXHIBITOR DIRECTORY 2014 Elo Touch Solutions . . . . . . . . . . . . . . . . . 3809

Grandview Products, Inc. . . . . . . . . . . . . . 1531

Intersog . . . . . . . . . . . . . . . . . . . . . . . . . . . 4003

EMC Isilon* . . . . . . . . . . . . . . . . . . . . . . . 3911

Graphic Controls . . . . . . . . . . . . . . . . . . . 2535

Intralot Intreractive* . . . . . . . . . . . . . . . . . 4419

Enercharge Inc.* . . . . . . . . . . . . . . . . . . . . 4100

Great American Insurance Company . . . . 4208

ISDgames . . . . . . . . . . . . . . . . . . . . . . . . . 3864

E-Seek Inc. . . . . . . . . . . . . . . . . . . . . . . . . 5832

Greentube Internet Entertainment Solutions 2653

ISI Ltd.* . . . . . . . . . . . . . . . . . . . . . . . . . . 4303

Euro Games Technology (EGT) . . . . . . . . 4046

Griffin Investigations* . . . . . . . . . . . . . . . 4302

ISMS Limited . . . . . . . . . . . . . . . . . . . . . . 3430

EverFine Industrial Co. . . . . . . . . . . . . . . . 2135

Grover Gaming . . . . . . . . . . . . . . . . . . . . . 3510

Iverson Gaming Systems Inc. . . . . . . . . . . 2609

EveryMatrix . . . . . . . . . . . . . . . . . . . . . . . 5426

GTECH . . . . . . . . . . . . . . . . . . . . . . . . . . 1264

JCJ Architecture . . . . . . . . . . . . . . . . . . . . 3030

EwingCole . . . . . . . . . . . . . . . . . . . . . . . . 3609

GTSource . . . . . . . . . . . . . . . . . . . . . . . . . 3218

JCM Global . . . . . . . . . . . . . . . . . . . . . . . 3633

Excel Dryer Inc.* . . . . . . . . . . . . . . . . . . . 4011

Hassett Express, LLC . . . . . . . . . . . . . . . . 3012

Jensen Meat Company* . . . . . . . . . . . . . . 7417

FBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2417

High 5 Games . . . . . . . . . . . . . . . . . . . . . 2230

Jetway Computer Corp.* . . . . . . . . . . . . . 2918

First American Bankcard Inc. . . . . . . . . . . 3023

Hinda Incentives* . . . . . . . . . . . . . . . . . . . 3014

JNM Display Co., Ltd. . . . . . . . . . . . . . . . 3011

First Data* . . . . . . . . . . . . . . . . . . . . . . . . 2816

Hnedak Bobo Group . . . . . . . . . . . . . . . . 2240

Joe Castillo*. . . . . . . . . . . . . . . . . . . . . . . . 7228

Flutter FETTI Fun Factory . . . . . . . . . . . . 7022

Holsag, Canada . . . . . . . . . . . . . . . . . . . . 5827

Johnny Rockets Group Inc. . . . . . . . . . . . 4203

FOCUS Brands Inc. . . . . . . . . . . . . . . . . . 3807

Honeywell Security Products Americas . . . 5440

Joingo LLC* . . . . . . . . . . . . . . . . . . . . . . . 2613

Fortunet Inc. . . . . . . . . . . . . . . . . . . . . . . 4000

Hong Yen Technologics* . . . . . . . . . . . . . . 5633

KamaGames . . . . . . . . . . . . . . . . . . . . . . . 5626

Four Winds Interactive . . . . . . . . . . . . . . . 3020

Hospitality Mints . . . . . . . . . . . . . . . . . . . 7412

Kejieda Amusement Equipment Manufacturer 3026

Friedmutter Group . . . . . . . . . . . . . . . . . . 2335

Hot Games . . . . . . . . . . . . . . . . . . . . . . . . 5936

Key Systems Inc. . . . . . . . . . . . . . . . . . . . . 3910

Fujimi Luxury Massage Chairs* . . . . . . . . 5833

Huai I Electonics Co. Ltd. . . . . . . . . . . . . 1733

Key Tracer Systems . . . . . . . . . . . . . . . . . . 2830

Fujitsu Frontech North America . . . . . . . . 5740

Hyatt Die Cast . . . . . . . . . . . . . . . . . . . . . 3236

KGM Gaming . . . . . . . . . . . . . . . . . . . . . 2213

Full Color Games, Inc.* . . . . . . . . . . . . . . 2818

I-5 Design & Manufacture Inc. . . . . . . . . 3606

Konami Gaming, Inc. . . . . . . . . . . . . . . . . 1154

FutureLogic Inc.* . . . . . . . . . . . . . . . . . . . 4753

IBASE Gaming Inc. . . . . . . . . . . . . . . . . . 1536

Kontron America . . . . . . . . . . . . . . . . . . . 3802

G2 Game Design . . . . . . . . . . . . . . . . . . . 2436

ICE Totally Gaming . . . . . . . . . . . . . . . . . 5937

Kortek Corp.* . . . . . . . . . . . . . . . . . . . . . . 2630

Galaxy Gaming Inc. . . . . . . . . . . . . . . . . . 4447 . . . . . . . . . . . . . . . . . . . . . . . . 3608

Kronos Inc. . . . . . . . . . . . . . . . . . . . . . . . . 3912

GamblingCompliance . . . . . . . . . . . . . . . . 3714

iGaming Business . . . . . . . . . . . . . . . . . . . 5723

Kuhlmann Design Group, Inc. . . . . . . . . . 1423

Gamblit Gaming, LLC* . . . . . . . . . . . . . . 4423

IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2139

Kuo Kau Paper Products Co., Ltd. . . . . . . 1633

Game Time International/Taiwan Slots . . 5835

Impact Display Solutions . . . . . . . . . . . . . 3336

Lecharm Tea and Herb, Inc. . . . . . . . . . . . 7619

GameAccount Network PLC . . . . . . . . . . 1616

Imperial Gaming Supply, Inc. . . . . . . . . . . 2920

Lightning Gaming Inc. . . . . . . . . . . . . . . . 2100

Gamesman Ltd. . . . . . . . . . . . . . . . . . . . . 1523

Imprint Plus . . . . . . . . . . . . . . . . . . . . . . . 4004

LT Harvest . . . . . . . . . . . . . . . . . . . . . . . . 3816

Gaming Capital Group . . . . . . . . . . . . . . . 2936

INAG Inc. . . . . . . . . . . . . . . . . . . . . . . . . 4016

LUCKY 13s BLACKJACK* . . . . . . . . . . . 6350

Gaming Intelligence . . . . . . . . . . . . . . . . . 5837

Incredible Technologies Inc. . . . . . . . . . . . 4459

Magothy Technology* . . . . . . . . . . . . . . . . 5632

Gaming Laboratories International LLC . . 4430

Independent Lodging Industry Association 7635

MakeShift* . . . . . . . . . . . . . . . . . . . . . . . . 4310

Gaming Partners International/GPI . . . . . 4040

Indian Gaming Magazine . . . . . . . . . . . . . 3513

Matsui America Inc. . . . . . . . . . . . . . . . . . 2835

Gaming Standards Association . . . . . . . . . 2709

IndigoVision Inc. . . . . . . . . . . . . . . . . . . . 5549

Maxi GmbH . . . . . . . . . . . . . . . . . . . . . . . 2932

Gaming Support . . . . . . . . . . . . . . . . . . . . 2911

Industrias Lorenzo S.A. . . . . . . . . . . . . . . . 2426

McGladrey LLP . . . . . . . . . . . . . . . . . . . . 3312

GamingArts LLC . . . . . . . . . . . . . . . . . . . 3008

Infinite Peripherals . . . . . . . . . . . . . . . . . . 3708

MEI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4747

Gary Platt Mfg Inc. . . . . . . . . . . . . . . . . . 2831

Infinite Therapeutics . . . . . . . . . . . . . . . . . 3907

Meridian Gaming . . . . . . . . . . . . . . . . . . . 5623

Gasser Chair Company Inc. . . . . . . . . . . . 3016

Infiniti Creative . . . . . . . . . . . . . . . . . . . . 7230

Merkur Gaming GmbH . . . . . . . . . . . . . . 2464

Gasser Chair Co. Inc. . . . . . . . . . . . . . . . . 7717

Info Tech Research Group . . . . . . . . . . . . 1518

Micro Gaming Technologies Inc. . . . . . . . 1941

GCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4440

Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3508

MicroFirst Gaming . . . . . . . . . . . . . . . . . . 4305

GDC-GameDevCO Ltd.* . . . . . . . . . . . . 1920

Initial Rewards . . . . . . . . . . . . . . . . . . . . . 3623

MICROS Systems, Inc. . . . . . . . . . . . . . . 3213

General Cigar . . . . . . . . . . . . . . . . . . . . . . 3512 Genesis Gaming Solutions . . . . . . . . . . . . 2223

Inkel Corporation* . . . . . . . . . . . . . . . . . . 3630

Mitsubishi Plastics Composites Inc. America* 3435

Innodisk Corp. . . . . . . . . . . . . . . . . . . . . . 2413

MLP Seating . . . . . . . . . . . . . . . . . . . . . . . 3131

Germstar . . . . . . . . . . . . . . . . . . . . . . . . . . 7311

The Innovation Group . . . . . . . . . . . . . . . 1430

Morse Watchmans Inc. . . . . . . . . . . . . . . . 1426

Giesecke & Devrient America Inc. . . . . . . 4216

Innovolt . . . . . . . . . . . . . . . . . . . . . . . . . . 4202

Mrs. Prindables . . . . . . . . . . . . . . . . . . . . . 7203

Global Beer Co. USA Inc.* . . . . . . . . . . . . 7103

Inspired Gaming Group . . . . . . . . . . . . . . 2016

Multimedia Games Inc. . . . . . . . . . . . . . . 1164

Global Gaming Business Magazine . . . . . . 2713

Interblock . . . . . . . . . . . . . . . . . . . . . . . . . 1439

N2Power Division of Qualstar Corp. . . . . 3706

Global Payments Gaming Services . . . . . . 5353

Interface Hospitality . . . . . . . . . . . . . . . . . 2821

NanoTech Entertainment Inc.* . . . . . . . . . 2712

Glory Global Solutions . . . . . . . . . . . . . . . 5235

Intermec Technologies Corp. . . . . . . . . . . 3605

National Indian Gaming Commission . . . 6133* . . . . . . . . . . . . . . . . . . 5423

International Games System Co. Ltd. . . . . 1830

National Purchasing Partners . . . . . . . . . . 3612 . . . . . . . . . . . . . 6330

International Masters of Gaming Law . . . 4107

Native Games America, LLC . . . . . . . . . . 4303

Grand Vision Gaming, LLC . . . . . . . . . . . 2623

International Treescapes, LLC . . . . . . . . . . 3711

Nevada Gaming Partners, LLC . . . . . . . . . 4005

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EXHIBITOR DIRECTORY 2014 New Sun Yu Enterprises Co, Ltd. . . . . . . . 1930

Playersoft Technologies . . . . . . . . . . . . . . . 1836

SAGSE/Monografie S.A. . . . . . . . . . . . . . . 6036

NEWave . . . . . . . . . . . . . . . . . . . . . . . . . . 1435

Plug In and Pour* . . . . . . . . . . . . . . . . . . . 7212

SAS Institute . . . . . . . . . . . . . . . . . . . . . . . 3407

Next Gaming . . . . . . . . . . . . . . . . . . . . . . 1935

Portwell, Inc.* . . . . . . . . . . . . . . . . . . . . . . 1832

SCA Gaming . . . . . . . . . . . . . . . . . . . . . . 1418

NIGA-National Indian Gaming Assn. . . . 4406

Precision Pours, Inc.* . . . . . . . . . . . . . . . . 7207

SCA Promotions . . . . . . . . . . . . . . . . . . . . 1416

Nippon Primex . . . . . . . . . . . . . . . . . . . . . 3709

Premier Showgirls . . . . . . . . . . . . . . . . . . . 7224

SCAinteractive . . . . . . . . . . . . . . . . . . . . . 1420

Northwest Enterprises . . . . . . . . . . . . . . . . 7111

Prescriptive Music . . . . . . . . . . . . . . . . . . . 3614

ScentAir . . . . . . . . . . . . . . . . . . . . . . . . . . 3611

Norwegian Cruise Line . . . . . . . . . . . . . . . 3413

Prestige Seating Technology PST . . . . . . . 1850

Seasonics Electronics Inc. . . . . . . . . . . . . . 3112

Novomatic/Austrian Gaming Industries GMBH . . . . . . . . . . . . . . . . . . . . . . . . . . . 2653

Privacy Logic* . . . . . . . . . . . . . . . . . . . . . . 7711

SeNet International Corporation . . . . . . . 5425

Prolitec Inc. . . . . . . . . . . . . . . . . . . . . . . . 3525

Shenzhen Gold Power Tech Co Ltd.* . . . . 3111

NRT Technology Corp. . . . . . . . . . . . . . . 4264

Protecall Sustainable Building Solutions . . 6027

Shreveport Communications . . . . . . . . . . 5644

OpenBet . . . . . . . . . . . . . . . . . . . . . . . . . . 4030

Protech Technologies Inc. . . . . . . . . . . . . . 4012

Signature Worldwide . . . . . . . . . . . . . . . . 7413

Opticity* . . . . . . . . . . . . . . . . . . . . . . . . . 3209

Quixant USA Inc. . . . . . . . . . . . . . . . . . . . 2430

Skechers . . . . . . . . . . . . . . . . . . . . . . . . . . . 3113

The Original Soup Man . . . . . . . . . . . . . . 7219

Rainmaker* . . . . . . . . . . . . . . . . . . . . . . . . 2813

Slot Focus . . . . . . . . . . . . . . . . . . . . . . . . . 1535

Ortiz Gaming . . . . . . . . . . . . . . . . . . . . . . 3264

Raving Consulting Company . . . . . . . . . . 3409

Slot Tech Magazine . . . . . . . . . . . . . . . . . . 6035

Oser Communications Group . . . . . . . . . 5933

Refurbished Seating Solutions . . . . . . . . . . 3212

Slot-Tickets . . . . . . . . . . . . . . . . . . . . . . . . 4130

Otto Trading Inc. . . . . . . . . . . . . . . . . . . . 4109

Regulatory Management Counselors, P.C. 2930

Smokin Joeâ&#x20AC;&#x2122;s . . . . . . . . . . . . . . . . . . . . . . . 3800

Ovations Food Services . . . . . . . . . . . . . . . 4308

Reldom Corporation . . . . . . . . . . . . . . . . 3033

SNG Interactive-a Sportech & NYX Venture* 4023

Patir Design GmbH . . . . . . . . . . . . . . . . . 2825

Resort Advantage . . . . . . . . . . . . . . . . . . . 2030

Socal Safe Company* . . . . . . . . . . . . . . . . 6030

Patriot Gaming & Electronics . . . . . . . . . . 3450

Rhineland Cutlery . . . . . . . . . . . . . . . . . . 7318

Sodak - The Grilled Cheese Truck* . . . . . . 4300

PCI Limited* . . . . . . . . . . . . . . . . . . . . . . 5731

Rita's Italian Ice* . . . . . . . . . . . . . . . . . . . 7416

Songtang Gaming* . . . . . . . . . . . . . . . . . . 5527 . . . . . . . . . . . . . . . . . . . . . . . 5935

The Road Company* . . . . . . . . . . . . . . . . 7232

Southern Wine & Spirits of America . . . . 7000

Pelco by Schneider Electric . . . . . . . . . . . . 5840

ROI Hotel Group . . . . . . . . . . . . . . . . . . . 1735

SpareCash SRL . . . . . . . . . . . . . . . . . . . . . 6233

Peripheral Dynamics Inc. . . . . . . . . . . . . . 3335

Ruckus Wireless . . . . . . . . . . . . . . . . . . . . 3216

Sparkle Power Inc. . . . . . . . . . . . . . . . . . . 3310

Planet Bingo . . . . . . . . . . . . . . . . . . . . . . . 2132

Rymax Marketing Services . . . . . . . . . . . . 2108

Spec International . . . . . . . . . . . . . . . . . . . 3423 Spectrum Gaming Group . . . . . . . . . . . . . 3813 Spin Games . . . . . . . . . . . . . . . . . . . . . . . 2409 Sprung Structures . . . . . . . . . . . . . . . . . . . 3032 St. Croix, U.S. Virgin Islands . . . . . . . . . . 4206 Staff Shirts Direct . . . . . . . . . . . . . . . . . . . 3805 Star Fantasy Leagues* . . . . . . . . . . . . . . . . 5727 Steelman Partners . . . . . . . . . . . . . . . . . . . 5630 Sterling Bank Services* . . . . . . . . . . . . . . . 5448 Stics Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 4112 Sting Alarm Inc. . . . . . . . . . . . . . . . . . . . . 5642 StylGame USA . . . . . . . . . . . . . . . . . . . . . 2128 Subway . . . . . . . . . . . . . . . . . . . . . . . . . . . 7317 Success Promotions . . . . . . . . . . . . . . . . . . 3223 Sugatsune America Inc.* . . . . . . . . . . . . . . 7611 Sunkist Foodservice Equipment* . . . . . . . 7502 Sunkist Graphics Inc. . . . . . . . . . . . . . . . . 2711 Supracut . . . . . . . . . . . . . . . . . . . . . . . . . . 7316 Suzo-Happ Group . . . . . . . . . . . . . . . . . . 4233 SVM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3613 Synectic Systems Inc. . . . . . . . . . . . . . . . . 5340 Sysco Corporation . . . . . . . . . . . . . . . . . . 8011 Taiwan Electrical & Electronic Manufacturers Association . . . . . . . . . . . . . . . . . . . . . . . . 1732 Tangam Systems . . . . . . . . . . . . . . . . . . . . 2035 Tatung Company of America Inc. . . . . . . 3823 TC Millwork Inc . . . . . . . . . . . . . . . . . . . 2140

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TCSJohnHuxley . . . . . . . . . . . . . . . . . . . . 4433 Tech Art . . . . . . . . . . . . . . . . . . . . . . . . . . 3535 TekVisions, Inc. . . . . . . . . . . . . . . . . . . . . 3211 Telescope Casual Furniture . . . . . . . . . . . . 4213 Tempur Sealy International* . . . . . . . . . . . 7803 Thalden-Boyd-Emery Architects . . . . . . . . 3307 TokeTally* . . . . . . . . . . . . . . . . . . . . . . . . 3425 Toppan Printing Co., Ltd. . . . . . . . . . . . . 5645 Toshiba International Corp. . . . . . . . . . . . 5830 Touch Dynamic . . . . . . . . . . . . . . . . . . . . 3031 Tovis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1825 TransAct Technologies . . . . . . . . . . . . . . . 2616 Transcend Info Inc. . . . . . . . . . . . . . . . . . . 1526 Tri-Dim Filter Corporation* . . . . . . . . . . . 6027 Tru Entertainment* . . . . . . . . . . . . . . . . . 7226 twct . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1630 Two Leaves & A Bud Tea Co.* . . . . . . . . . 7217 Two Rivers Certified Tender . . . . . . . . . . . 7303 Tyco Security Products . . . . . . . . . . . . . . . 5647 UB Gaming* . . . . . . . . . . . . . . . . . . . . . . 5523 UK Trade & Investment . . . . . . . . . . . . . . 5853 Ultraviolet Devices Inc.* . . . . . . . . . . . . . . 6040 United States Playing Card Company . . . . 3913 Unity Technologies . . . . . . . . . . . . . . . . . . 2136 Universal Latin Agency . . . . . . . . . . . . . . . 7225 University Of Nevada Reno Gaming Mgmt. Education . . . . . . . . . . . . . . . . . . . . . . . . . 3125 US Bank Gaming Services . . . . . . . . . . . . 5353 Vantiv/Sightline Payments* . . . . . . . . . . . . 2023

Dedicated to Details

Veridocs . . . . . . . . . . . . . . . . . . . . . . . . . . 2913 Video Gaming Technologies Inc. . . . . . . . 3353

Success cannot be built on a weak foundation.

Video King Gaming Systems (VKGS) LLC 3625* . . . . . . . . . . . . . . . . . . . 2636 Virtual Roster . . . . . . . . . . . . . . . . . . . . . . 1736 Visiontron Corp. . . . . . . . . . . . . . . . . . . . 3210

KGMâ&#x20AC;&#x2122;s custom designed slot bases and millwork will set you apart from the competition. Our manufacturing process, which includes customizable end panels and the ability to reconfigure slot bases, gives you the capability to arrange your slot area in any fashion.

VizExplorer . . . . . . . . . . . . . . . . . . . . . . . . 2823 VSR Industries . . . . . . . . . . . . . . . . . . . . . 1816

Visit Us at G2E 2014 Booth #2213 | Sept 30 - Oct 2nd

Walco Stainless . . . . . . . . . . . . . . . . . . . . . 7603 Wells-Gardner Electronics . . . . . . . . . . . . 3416 Wilkin Marketing Ltd. . . . . . . . . . . . . . . . 3526 Win Cards-Gaming International Inc. . . . 3235 WMS Gaming & Williams Interactive . . . 1116 X2 Computing . . . . . . . . . . . . . . . . . . . . . 1821 Yesco LLC . . . . . . . . . . . . . . . . . . . . . . . . 3602 . . . . . . . . . . . . . . . . . . . . . . . 5836 YWS Design and Architecture . . . . . . . . . 3136 Zambelli Fireworks . . . . . . . . . . . . . . . . . . 7223 Zitro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3853

4 2 5 0 W i s s ah i c k o n Av e | Ph i l ad e l p h i a PA, 1 9 1 2 9 | P h on e: 2 1 5 . 4 3 0 . 0 3 8 8 m g a m i n g .c o m

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G2E 101



dvancing in the gaming industry isn’t very easy. Employees often get slotted into one role, and the way to a better job is often limited to that path. The lucky employee is able to move between departments, understanding how each works and how they contribute to the overall health of the organization. But that isn’t always possible in the super-competitive world of casinos. G2E 101, held on Monday, September 29, is a day-long track consisting of four different sessions that allow attendees to learn how various disciplines operate and what makes them tick. G2E 101 gives an overview of why each department is important and how it works within the overall business scheme of the organization. You’ll learn the day-to-day operations and what crucial duties are performed in those departments. All sessions will be held in Bellini 2101.

9:00 A.M. - 10:15 A.M. Human Resources: Successful Concepts and Practices Hiring and managing employees is arguably the most important practice in any business, including a casino resort. At this session, a legendary HR executive describes the crucial ARTE NATHAN skills necessary to hire and inspire an effective workforce. Hire for attitude and skill by finding the right people and making them right for the job. Understand how to motivate and communicate excellence to employees, and how to create a culture of engagement and commitment. • Motivate an individual, a department and a workforce through casino employment. • Hear real-life challenges and experiences. • Understand why employee retention is as important as initial hires. This session will be conducted by former Mirage/Wynn Resorts human resources executive Arte Nathan, whose revolutionary recruiting and retention strategies made his employees some of the most sought-after in the industry. Now a consultant to the industry, as well as a UNLV professor, Nathan will reveal the tricks of the trade. 56 | G2E Preview 2014

10:30 A.M. - 11:30 A.M. Compliance: Why It Can Make or Break a Casino Resort This department has no direct contact with customers, and shareholders ignore it because it doesn’t produce revenue. Nonetheless, compliance can be the most important departPETER BERNHARD ment in a casino resort. From oversight of licensing to report filing and risk analysis or a million other small items that make huge differences, the compliance department plays a major role in all gaming facilities—one that every manager needs to understand. • Learn how to set up an effective compliance department. • Review compliance’s interaction with local, state and federal regulators. • Gain an understanding of your operation’s legal and ethical responsibilities. Peter Bernhard recently resigned from the longest tenure as chairman of the Nevada Gaming Commission. During that time, he presided over many changes in the state’s gaming industry. His expertise in compliance will give attendees a bird’s-eye view of what is important to the regulators.

12:45 p.m. - 1:45 p.m. F&B: Launching a New Restaurant Whether you are a casino manager considering the renovation of a food and beverage operation or the launch of a new one, ROI is key to these


traffic-driving outlets. Learn how to get started, what to consider pre-opening and how to identify a target audience. Review the pros and cons of chef-driven, branded and in-house operations; understand how to set financial goals and discuss the importance of customer service. The seminar also will cover critical marketing angles, including reaching customers in-house and inroom as well as through social media. • Discover what type of restaurant fits your customer profile. • Learn how to maximize profits while minimizing waste. • Hear about new marketing strategies. At this session, Corey Nyman will explain what goes into a successful restaurant. As president of the Nyman Group, he has opened dozens of restaurants in gaming and non-gaming environments over the years. Nyman understands how gaming works with restaurants and the importance of listening to your customers before deciding on a direction for F&B.

2:00 P.M. - 4:00 P.M. Casino Operations: Optimizing Your Gaming Floor Redesigning your casino floor is one of the few ways to increase revenue, to decrease cost and to improve customer satisfaction in the gaming business. The floor continues to BRUCE ROWE migrate from vast fields of slot machines intersected by table game pits into an entirely new state of play. During this session, learn how to link tableand slot-customer segmentation to game pricing; create boutique environments with unique personalities for specific customers; place and merchandise games most effectively; plan for wireless gaming and more. • Learn the optimal mix of slot machines and table games. • Hear current theories on machine placement. • Discover how floor layout can increase play. Former Bally executive Bruce Rowe is one of the most respected experts in the gaming industry. Rowe’s understanding of gaming technology is second to none, and he will be joined by other experts in table games to explain how the changes in technology are impacting the shape of the casino floor.

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hen things go bad in a casino, the first responders are often the security department. And they often respond because of suspicious activities viewed by the surveillance department. While these departments operate largely behind the scenes, when they are needed, their services are crucial and, indeed, central to the success of any casino resort. G2E’s Security and Surveillance Institute is one of the most popular tracks each year during the seminars and sessions at the conference. This year will be no different. Here’s just a short selection of sessions with a broader reach and informational value:

MONDAY, SEPTEMBER 29 9:00 A.M. - 10:00 A.M. MARCO POLO 704

The 6/60 Report: The Top Six Gaming Scams Around the World This popular annual seminar on scams is a must-attend for professionals and executives who oversee security, surveillance and financial departments. An award-winning expert in surveillance applications and scam investigation will review the top six casino scams documented in the last year in an information-packed and entertaining 60-minute presentation. • Learn about the most popular—and clever— scams executed this year. • Understand threats against your casino. • Hear which scams affect which departments.

12:45 P.M. - 1:45 P.M. MARCO POLO 704

Table Games Cheating: The Cutter Scam What makes a casino vulnerable to this unique scam that has been used to fleece what experts estimate is in excess of $400 million across casinos worldwide? This session dissects the “Cutter Scam”—what conditions are necessary for a team to cheat this way, including the pre-shuffle, and what can be done to detect and prevent it? Learn how to prevent significant losses from this technique at any casino property. • Learn the secrets of “cutters.” • Hear how procedural changes can defeat this scam. • Know which games are vulnerable and why. 58 | G2E Preview 2014

12:45 P.M. - 1:45 P.M. MARCO POLO 706

The Nightclub Nuisance: Managing Social Behavior and Security Issues Nightclub environments within casinos can be difficult to manage for security. The challenges include issues like “glassing,” where a broken glass is used as a weapon, and permitted deescalation techniques are limited—especially in Australia where security personnel cannot use handcuffs. As a result, Australia, has some unique concepts to consider given the threat of lawsuits that hangs over the heads of stateside security professionals. During this session, review the history of issues in this environment and learn the techniques used to establish a unique approach to nightclub violence Down Under. • Learn to identify trouble before it happens. • Review persuasion techniques developed in lieu of force. • Hear how training differs in Australia.

3:15 P.M. - 4:15 P.M. MARCO POLO 704

The Slot Machine Abyss: Filling the Knowledge Gap Slots are an integral part of every casino’s makeup and design. They have consistently been the main revenue generator for the last three decades. In this session, experts will discuss the lack of in-depth knowledge of this critical product, and use some recent case studies to underscore the importance of surveillance having a broader range in the slot operation. Panelists will discuss slot advantage play, marketing miscues, machine malfunctions and cheating. • Learn about the vulnerabilities of slot machines. • Understand the slot player and how to spot anomalies. • Hear about promotions and how they can be manipulated by knowledgeable scammers.

TUESDAY, SEPTEMBER 30 11:45 A.M. - 12:45 P.M. MARCO POLO 704

Devil in the Details: Current Trends in Casino Fraud Even if the individual impact seems small, fraud incidents in casinos cut away at the bottom line at alarming rates. Hear from a renowned fraud expert who will educate attendees about the current scams and processes that employees are using to chip away at revenue. Recent fraud cases including cybercrime, internal fraud and regulatory breaches will be reviewed and insight about what future techniques may surface will be offered. Learn how to spot red flags for these new scams and what preventive measures to undertake, and hear recommendations for strengthening a gaming operation’s defenses. • Understand why the incidence of scams is growing. • Learn how regulatory structures can be used to reduce fraud. • Review preventative measures.

WEDNESDAY, OCTOBER 1 11:45 A.M. - 12:45 P.M. MARCO POLO 704

House- and Player-Banked Games: What Constitutes a Crime? With the rapid expansion of gaming and adoption of separate regulations and laws in each new jurisdiction, the question of what is fair play and what may be considered a crime becomes relevant. This session will provide attendees with a foundation for considering what’s fair and what constitutes a criminal act. Expert panelists will discuss the aspects of individual and team play, advantage play, how certain player- and house-banked games can be manipulated and how the rules for tournaments and live play can influence public trust and the perception of a game’s fairness. • Learn how to recognize advantage play vs. criminal cheating. • Understand why team play is a threat to casino revenue. • Hear how special event rules can be manipulated.

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Let It Roll! iGAMING HAS LAUNCHED IN THE U.S. AND G2E BRINGS YOU THE LATEST debate and the regulation of iGaming by one jurisdiction if the wagers are processed in another jurisdiction. • Review the U.K. Gambling Licensing and Advertising Bill. • Hear how established markets approach point-of-consumption. • Learn how this debate affects emerging jurisdictions.

12:45 P.M. - 1:45 P.M. Data Designs: Why You Need to Know Your Online Customer


he launch of iGaming in the U.S., first in Nevada in April 2013, later in Delaware and New Jersey, was a groundbreaking moment for a new industry. While the results have been mixed, experts point out that as a new industry with intense regulatory oversight, iGaming in the U.S. has only one way to go: Up! G2E has been focused on iGaming for the past three years with the innovative iGaming Congress, to be held this year on Monday, September 29. With a full year of iGaming now nearly completed, the information provided at the G2E iGaming Congress 2014 will be truly impactful. Learn from the experts what has happened in the last year, and understand why the results aren’t always disappointing and what the prospects for expanded iGaming in the U.S. are. All sessions will be held in Veronese 2401.

iGaming landscape has changed dramatically. At this session, legal experts will discuss how these factors affect the future of iGaming in the United States. • Learn what the sale of PokerStars means to the U.S. industry. • Hear which states and tribes are considering iGaming legalization. • Discuss what role the lotteries play in the future of iGaming.

9:00 A.M. - 10:00 A.M. State of the Industry: The Changing iGaming Landscape of the U.S.

Current U.K. law allows operators to advertise remote gambling services to residents without being licensed, or taxed, by the U.K. authorities. That will all change this fall with the implementation of the Gambling Licensing and Advertising Bill. With that in mind, this panel, organized by the International Association of Gaming Advisors, will consider the point-of-consumption

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10:15 A.M. - 11:15 A.M. Point of Consumption: The Next Wave of iGaming Regulation

The beauty of online transactions is that they’re so trackable. The downside is that you’re not face-to-face. Thankfully, there are infinite tools available to help you know your customer. Identity management is key for fraud control and for meeting licensing standards and ensuring customer protection. Learn what is required in terms of authentication by licensing jurisdictions as well as the tools that are available to protect both you and your customers. • Learn what information your customer must provide. • Understand the invisible data that every visitor brings to your site. • Learn about the minimum standards required today by legal jurisdictions.

3:15 P.M. - 4:15 P.M. On the Move: Mobile Gaming and Distribution Channels As gambling on smart phones and tablets increases worldwide, the challenge of getting your product to the masses becomes more urgent. During this seminar, learn more about available distribution channels and hear how the mobile ecosystem differs in the U.S. vs. abroad. Representatives from carriers and distribution channels will discuss how iGaming and social gaming fit into their product offerings. • Hear how cautious mobile carriers are about iGaming. • Learn which products work best and how the systems differ. • Review the demographics of mobile players.

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lobal Gaming Women, a creation of the American Gaming Association, debuted at G2E 2011 with some lofty goals. In a press release announcing the founding of the group, the AGA said, “GGW will create an opportunity for women in the industry to learn from each other, share ideas, discuss best practices and take advantage of mentorship opportunities in the industry.” Chaired by two powerful female executives —Patti Hart, the CEO of IGT, and Virginia McDowell, president and CEO of Isle of Capri Casinos—GGW’s launch was an auspicious beginning with over 100 women attending the kick-off breakfast, and a keynote panel of powerful women executives launching the second day of the show. Since that time, the Global Gaming Women group has achieved remarkable success by setting up a mentoring program and establishing scholarships for women to advance their careers in the gaming industry. At every event, women share stories of successes and challenges in the gaming business. The mentoring program has expanded to include online mentoring, a crucial method of relationship-building during this period. The scholarships offered by GGW are beginning to pay dividends, as well. Stephanie R. Young, a convention services manager at New York-New York Hotel & Casino, successfully completed Introduction to Casino Management at UNLV’s International Gaming Institute (IGI). Her initiative shows commitment to learn skills beyond her current job, use personal time to gather knowledge, and stay current with the classes being offered. Her goal on the application form says it all—“to look into senior management-level opportunities.” She advises fellow scholarship recipients to stay focused and seek out help from past recipients and others working in the gaming industry. Patty Becker, the first woman on the Nevada Gaming Control Board and former director of the IGI, has joined with Caesars Entertainment’s Eileen Moore to chair the very active Education Committee 62 | G2E Preview 2014

of GGW. They report increasing demand for scholarships and professional advancement. The committee allows women an educational opportunity, and an entry to inform their employer that they are interested in improving skills and learning new things. At G2E 2014, Global Gaming Women will escalate with several functions, conference sessions and fundraisers on tap. The program kicks off on Monday, September 29 with a look back on what has been accomplished in the three years since its inception. Check out some of the highlights of the GGW seminars. All sessions are in Bellini 2104. 9:00 A.M. - 10:00 A.M. State of the Industry: Women Who Lead For the first time in its long history, three women leaders have emerged across properties on the Las Vegas Strip. Outside of Las Vegas, the tide is changing, too. During this session, hear female leaders from some of the industry’s top operations discuss their career trajectories, reinvestment in rising females, successes and failures, and advice for women in the gaming industry. • Hear from female leaders of the gaming industry. • Understand the importance of mentorship. • Learn how to navigate your career path. Speakers at this session will include Pinnacle’s Ginny Shanks, Renee West from Luxor/Excalibur, Cindy Kiser-Murphy from New York-New York, Eileen Moore from Caesars, and Holly Gagnon from Mississippi’s Pearl River Resorts.

10:15 A.M - 11:15 A.M. Navigating Your Career: The Gender Pay Gap It’s not a myth, but an unfortunate fact supported by many studies that confirm the gender pay gap is real. During this presentation, learn more about why this gap exists, including how men negotiate for pay and women often do not. Learn techniques for negotiating your own salary, including how to research what others in the same position are paid, how to highlight your own experience and how to navigate the discussion with your supervisor. This interactive seminar also will include a simulated salary negotiation and review. • Understand factors that contribute to the gender pay gap. • Learn how to negotiate your salary. • Hear how men and women approach employment differently. Jane Bokunewicz, a former casino executive and now an assistant professor at New Jersey’s Richard Stockton College, will reveal her research into pay differentials and how they can be narrowed or eliminated. 3:15 P.M. - 4:15 P.M. I Shouldn’t Be Telling You This: How to Ask for the Money, Snag the Promotion and Create the Career You Deserve Kate White, former editor-in-chief of Cosmopolitan, New York Times best-selling author and career and leadership expert, will share her secrets for success during this keynote event for the Global Gaming Women program at G2E 2014. White will offer clear strategies on how to make the moves that get you noticed and promoted; unlock your inner leader; let go of the goodgirl tendencies that may be holding you back; ask for the money and opportunities you deserve; learn to focus on the big picture, not just day-to-day tasks; become the architect of your own career; and truly savor your success rather than simply be caught in the grind. • Unlock your inner leader and manage people brilliantly. • Land a job you’re passionate about for the money you want. • Use “bitch envy” to your advantage.

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Talking Stick Resort has earned the reputation as one of the most distinct resort destinations in the Southwest. We proudly invite you to experience what others are saying and visit the best Scottsdale has to offer today. • • •

2013 Certificate of Excellence (Talking Stick Resort) by TripAdvisor 2013 Best Casino (Talking Stick Resort) by Phoenix Magazine 2013 Award of Excellence (Orange Sky) by Wine Spectator

S C O T T S D A L E | 8 6 6 . 8 7 7 .9 8 9 7 | T A L K I N G S T I C K R E S O R T.C O M Locally owned and caringly operated by the Salt River Pima-Maricopa Indian Communit y.

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aming companies spend many millions of dollars when they build or refurbish a casino resort. Much thought goes into the size, the design, the locations, the layout and all the myriad things that go into a construction process. And it’s clear that customers respond to these elements by showing loyalty and returning again and again. The more progressive gaming companies understand that the same attention to detail given to the physical building and amenities should also apply to the uniforms worn by the employees that represent the valuable brands the companies are trying to promote. And the go-to company in this area over the last few years has been Cintas, which creates attractive and appealing costumes for employees from small casinos to large integrated resorts. Each year at G2E, the Cintas Ultra Lounge Fashion Show is one of the highlights on the show floor. With bright lights, pulsing music and attractive models, the fashion show brings excitement to the exhibit floor. This year, Cintas is taking the show to a new level. The Ultra Lounge Fashion Show will incorporate intense ele64 | G2E Preview 2014

ments of sound, visual effects, movement and touch. In honor of the launch of its Las Vegas Design Studio, Cintas is bringing a little bit of everything to the Fashion Show. Cintas says the uniforms truly contribute to the casino experience, and they will be presenting outfits that are attractive and comfortable for both male and female team members. The show will focus on four collections: • Millennial Generation (Gen Y) • High Society (affluent) • Native American

• Extraordinary Since going green is a commitment of Cintas, the show will include many elements of “eco-garments.” Todd McKeown, vice president of direct sales and strategic markets for Cintas, says this is a core value of the company. “We’re very committed, not only to the environment, but to our customers’ goals around green and eco initiatives,” he says. “We’ve long been a leader in the garment space of eco. We feature a line of recycled suiting, and recycled tuxedos, and we are making fabrications out of soy product, milk product and corn. “And when we manage the uniform facilities at individual properties, we use environmentally friendly detergent and we recycle almost half the water in those facilities that is used. So they’re very efficient and very green. When we have our quarterly reviews with cusThe Cintas tomers, we’ll go back and Ultra Lounge help document what impact Fashion Show their usage of those green will be held on products has made on the Wednesday, October environment. So, it becomes 1, at 1 p.m. and meaningful.” again at 3 p.m.

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Technology Driven

G & T AWA R D S 2 0 1 4


The winners for the 2014 GGB Gaming & Technology Awards were: BEST CONSUMER-SERVICE TECHNOLOGY

• 1st Bally Technologies — DM Tournaments Bonus Tournament • 2nd WMS — Blade Cabinet • 3rd Williams Interactive — Play4Fun Network iGaming & Marketing Platform BEST PRODUCTIVITY-ENHANCEMENT TECHNOLOGY

Bally’s Technologies picked up three awards.

• 1st Sightline Payments — SPAN • 2nd Novomatic — Novomatic App • 3rd Bally Technologies — Service Tracking Manager Machine Entry Authorization Log MEAL


he GGB Gaming & Technology Awards are the casino industry’s most prestigious awards for technology, products and services that enhance the gaming experience. The honors are designed to recognize and encourage innovation and technology in a rapidly changing industry. Winners of the G&T Awards 2015 will be announced in the November 2014 issue of Global Gaming Business magazine, and a special ceremony with press coverage will be held on the show floor at Global Gaming Expo on October 1. Roger Gros, publisher of GGB, says the Gaming & Technology Awards have become the gold standard for recognition of the industry’s technology initiatives. “The Gaming & Technology Awards have long been recognized as the highest honor for technology companies in the gaming industry,” he says. “And by presenting the awards at G2E, the GGB Gaming & Technology Awards are able to convey ‘Best of Show’ winners.” Mike Johnson, the gaming industry vice president of G2E organizer Reed Exhibitions, says the presence of the awards program at G2E demonstrates the organization’s commitment to excellence in the technology field. “The Gaming & Technology Awards have long been recognized as the top honor for gaming equipment suppliers,” Johnson says. “By partnering with GGB on this program,

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G2E is able to recognize the most innovative and progressive companies developing new technology today.” As always, the awards are split up into four categories: Best Consumer Service Technology; Best ProductivityEnhancement Technology; Best Slot Product; and Best Table-Game Product or Innovation. Judges for the awards are Claudia Winkler, senior vice president, professional services, NEWave; Rob Russell, gaming analyst, Regulatory Management Counselors, P.C.; Frank Neborsky, former vice president of slot operations, Mohegan Sun; Gerhard Burda, president and CEO, ESCAPES Advisory Services; and Paul Tjoumakaris, vice president of slot operations, Seneca Gaming. The winners for last year’s Gaming & Technology Awards are at right.

Darrell Rodriguez (r.) Chief Creative Officer at IGT, which picked up a Best Slot Product award, with GGB Sales Director David Coheen.

BEST SLOT PRODUCT (tie) • 1st Bally Technologies — Pro Series Wave Cabinet • 1st International Game Technology — James Cameron’s AVATAR Video Slots • 1st GTECH (Spielo International) — Sphinx 3D

BEST TABLE-GAME PRODUCT OR INNOVATION • 1st TCS JohnHuxley — Supernova • 2nd Gaming Partners International — Total Money Management • 3rd Interblock — Big3Six

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Cole Kepro

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asino managers are challenged to lower costs while delivering ever-improving player experiences, and Acres 4.0 will offer two solutions at the 2014 G2E show.

Kai is an automated floor management system that dramatically lowers labor costs, while improving customer experiences. Using mobile technology, Kai senses when players need assistance and instantly sends a qualified employee to meet their needs. Managers review employee performance via mobile tablet to determine when additional staffing, training or other remediation is required. Today Kai manages casino floors in properties ranging from 400 to more than 3,000 gaming machines, saving millions of dollars in labor costs and thousands of hours of player waiting time. Boost is a new genre of promotional game that is more cost-effective than conventional drawings. A virtual host communicates directly with players through standard text messages to play promotional games. Customers participate simply by texting the word “play.” Each text advances their game progress and awards one “Winvelope”—a sealed electronic envelope that might contain a prize. On the final day, players open accumulated Winvelopes and any prizes inside are redeemed. Boost improves bottom-line profits. Players generally earn a couple of dozen Winvelopes through promotional play but often accumulate literally hundreds of thousands more Winvelopes through revenue-generating slot play. 68 | G2E Preview 2014

Boost includes Facebook and website content that is linked to the casino’s social presence. There’s also a high-impact, low-cost ShowScreen display option. ShowScreens consist of flat-screen televisions backed by low-cost personal computers connected to the Boost text network. Players text ShowScreens to

reveal current game status, accumulated Winvelopes and other details. Already in use at multiple casinos around the country, Boost is proven to lower reinvestment costs, while increasing player engagement. With more than 40 years of gaming experience, Acres 4.0 technology is affordable and compatible with virtually all games and systems on the market.

For more information, email, call Noah Acres at 702-715-6121 or visit G2E booth 1636. Native American customers, please contact James Acres at 541-760-7503.

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014 has been a big year for AGS. The company has roots in the gaming industry trailing back to 1996 as a manufacturer and operator of gaming machines primarily for the Native American market, but in 2014 made huge leaps toward becoming a full-service designer and manufacturer of gaming machines and tables for both Native American and commercial casinos across the United States. AGS announced the addition of David Lopez as chief executive officer in January, and wasting no time, he has sent the company on a path to growth and diversification. The recent acquisitions of Colossal Gaming and War Blackjack, Inc. have introduced new and unique product lines to the company, many which AGS will feature at G2E. AGS is focused on the games it can add to the casino floor to create incremental earning potential for its customers without losing sight of player experience. The company has prepared a cache of games to fit each segment of the floor, and along with hardware and play mechanics sure to drive play, the strategy is set to pay off. Ripley’s Believe It or Not! has become a top performer for casinos across the country, and the company will follow that success up with Are You Smarter Than a 5th Grader? The skill-based trivia bonus features found in these games allow players to earn more credits for correct answers and have proven to be a player favorite in the Ripley’s game. Are You Smarter Than a 5th Grader? also is the first game housed in the company’s attractive new Skytower cabinet, which stands more than seven feet tall and is designed to be a traffic-stopper on any casino floor. The larger-than-life Colossal Diamonds takes the space of three stan-

dard gaming cabinets, but performs on par with about eight of them. The simple, classic game play and high-denom configuration have made Colossal Diamonds the top-performing game in every installation so far, and in some cases it has remained in that position for years. “More than just a novelty product, Colossal Diamonds is a quiet classic, a game that has proven to be a staple on any slot floor,” says one company official. AGS enters the table game market with War Blackjack. Named the 2013 Best Table Game of the Year at Raving’s annual Table Games Conference, War Blackjack already is in play at select casinos around the country with more installations to come. AGS has evolved over the course of this year to become something entirely different than it was before. The company’s recent acquisitions have expanded its development capabilities and brought new talent and creativity to join the high-performing team that was already in place. AGS presents itself in “A Whole New Light” at G2E 2014, with a new logo, new look and new games and product lines in place to even better serve the needs of its customers. For more information and to check out all that is new at AGS, visit G2E booth 4453 or

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Ainsworth Game Technology A WINNING PLAY


insworth Game Technology brings “A Winning Play” to the 2014 G2E with the new A560SL—a one-screen wonder cabinet specially designed and custom-built for a unique, highly entertaining game range. With the A560SL, featuring a striking 32-inch HD display, 19-inch LCD topper option for jackpot promotion, a unique attract lighting package stylized to the game, premium surround-sound technology, skyhigh stacks and breathtaking animations, casinos can expect more than a new attraction on the gaming floor. The new A560SL will premiere with a groundbreaking, entertainment-packed range of game brands. Titles include the standout performer, Rumble Rumble, Whopper Reels, Bonus Bonanza, Rampaging Rhino, Frontier, 5 Star Jackpots, Order of the Dragons; Fire Wizard; Ice Wizard, and many more due for release

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FY 2014-15. “This is a very exciting year for Ainsworth with the recent launch of the new A560SL cabinet game range,” says Ainsworth President North America Mike Dreitzer. “We’ve pushed the boundaries of technology with our latest cabinet to ensure improved sound, graphics and a range of branded games like you’ve never seen before.” At G2E 2014, visitors will be able to take a first glance at Ainsworth’s high-profile licensed products, Showgirls and Sound of Music. Other new games Ainsworth will debut take full advantage of the company’s newest cabinet styles, namely the A560 Wideboy. The super-sized A560 Wideboy brings features alive with the 32-inch landscape-mode LCD top box and game-driven LED lighting. Another new title, The Magnificent 7 Reloaded, is a sequel based on the legendary classic film and topperforming licensed slot. The game includes favorite movie characters— Chico, Harry, Bernardo, Lee, Vin, Chris and Britt—plus a collection of new features. Also to be released on the A560 Wideboy is Reels of Wheels Horsepower,

which incorporates the Mustang Money free game feature comprising the unique multiwheel “Reels of Wheels” concept. In the jackpot products segment, Ainsworth will showcase a range of new Asia-themed linked progressives: Lucky Treasure, Treasure Storm and Oriental Fortune. Illuminated in the Super A560 cabinet, Treasure Storm is packed with three levels of progressives, two stand-alone progressives and free game features. With superior math models to choose from—888 Blue Dragon, 888 Red Dragon and 888 Yellow Dragon—Treasure Storm is certain to become a player favorite on the casino floor. A 40-line and 50-line product targeting penny play, Treasure Storm is available in the A560 Dual Screen with a spectacular signage option. Ainsworth will arrive at G2E with a new lineup of themes for its core GamePlus library: Quad Shot, Double Shot, Triple Shot, Play 100Lines/50Lines, Wheel Winner and High Denom. The latest Mystery line products also will be shown: Golden Goose Mystery, Crazy Ways Legends Mystery and Ultimate Choice. Ainsworth Group General Manager Strategy and Development Scott Clarebrough notes, “This year’s G2E lineup is a combination of licensed brands, innovative game mechanics and hardware and exceptionally entertaining math models that will definitely provide the best player experiences and create the biggest excitement on any gaming floor. “We will be showcasing our strongest, most diverse product portfolio to date so show-goers will walk away with a vision of the future. The new products on display will again demonstrate the creative and innovative edge Ainsworth brings to its product design and development. “Ainsworth has been building for the future, and now we’re ready to further raise the performance bar with more leading-edge brands and exceptional game titles. We are committed to delivering players quality and unique entertainment experiences.” In all, G2E 2014 is shaping up to be like no show before for Ainsworth Game Technology. G2E attendees are invited to see “A Winning Play” at Ainsworth's booth 1864. For more information, visit

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Aristocrat Technologies CONTENT-LED STRATEGY


ristocrat officials call this one of the most exciting times in the company’s 60-year history. At G2E 2014, Aristocrat will bring a content-led strategy to life across its entire portfolio, with the content to take customers to the next level in games and systems. A series of targeted acquisitions, investments in cutting-edge hardware and technology, high-profile licenses and marketleading creative talent have positioned Aristocrat and its customers for success across multiple channels. At G2E 2014, Aristocrat will showcase new developments in its Oasis 360 systems division. Oasis 360 is the most widely used casino management system in North America, and the company is executing a long-term strategy of investing in the product to deliver the best possible service to customers. For example, the new Oasis HALo suite is the industry’s most advanced loyaltybuilding software, and the new OneLink technology brings property-wide bonusing and digital media to the next level. These products are available to casinos across North America—both Oasis 360 customers and those who use another system. Aristocrat also will feature the award-winning Episodic Bonusing, which recently was named one of the year’s top new slot floor technologies. Also on display will be the new Elimination Bonusing, a floor-wide bonusing program played on the nCompass media window. Finally, the new Clash of Coins floor-wide tournament brings interactivity to the next level, where players use the casino’s mobile app to collect QR codes from the EGM game screen. In addition to ground-

breaking new systems technologies, Aristocrat will present nearly 200 new games at G2E 2014, along with several innovative new cabinets. The company's investments in cutting-edge hardware and technology combined with proven content are sure to enhance the game and the player experience. Aristocrat’s licensed titles and core game segments—E Series, J Series and C Series—will combine to present a diversified games portfolio that is stronger than ever and will deliver excitement and performance across a diverse player range. The Gaming Operations division has a history of delivering proven performance. Buffalo Stampede was named one of the industry’s most profitable new games in Goldman Sachs’ 2014 Slot Manager Survey. The Walking Dead Slot Game and Batman Classic TV Series powered by Wonder Wheels also topped industry surveys, and were named among the most anticipated game releases of the year by slot managers. Aristocrat is building on that performance with a depth and diversity of product offerings and new hardware unlike anything customers have seen before. At G2E Aristocrat will premiere new titles, starting with Sons of Anarchy, a new video slot that brings the intensity of the TV show to the slot floor for an experience that revs up casino excitement. The new Britney Spears slot

will allow players to immerse themselves in a heart-thumping gaming experience backed by chart-topping hits from the Princess of Pop. Ted and Superman the Movie pave the future roadmap for the new Wonder Wheels product line, and the latest in the successful Superman franchise, Superman Man of Steel, also will be unveiled at G2E. In addition to these licensed themes, Aristocrat will showcase some of its best Hyperlink content, including Cashman Fever II, Good Fortune and Pixie Wishes, which combines the best E Series games with the proven success of Hyperlink jackpots. The company’s Gaming Sales division has demonstrated a strong commitment to operators by understanding customers have different wants and needs, and Aristocrat delivers with its C Series, E Series and J Series, attracting and retaining a diverse range of players who want different types of gaming experiences. The C Series maintains the company's commitment to classic Aristocrat-style content. The E Series is designed by industryleading talent and contains some of the most highly anticipated games of the year. And the J Series features diversified product lines specifically created to target jackpot-chasing players. Now, Aristocrat is adding to its portfolio with new games that “take the fun to the next level,” according to a company official. Headlining C Series titles are Super Wheel Blast and Monster Mash. The E Series was named one of the most anticipated releases in the 2014 Goldman Sachs Slot Manager Survey, and Aristocrat is delivering with new titles Romance of Rain and Fire and Mythos. The J Series, for jackpot series, is growing with Dynamite Cash and Wonder 4 Jackpot, which adds a jackpot component to the popular Wonder 4 series. One of Aristocrat's most popular games is reprised with Wicked Winnings Legends, with the classic game and an enhanced deluxe version in the same cabinet. With a content-led strategy approaching full momentum, smart acquisitions, full systems solutions, new cabinets and an outstanding portfolio of new game titles, Aristocrat will take customer casinos to the next level. For more information, visit

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Bally Technologies COVERING THE FLOOR


or the first time ever at the Global Gaming Expo, visitors to Bally Technologies’ booth will experience breakthrough innovations for the entire gaming floor, from games and table products to systems and interactive. With its acquisition of SHFL entertainment in November 2013, Bally is uniquely positioned as the most broad-based supplier in the industry with the ability to connect the gaming world end-to-end like never before. The company’s wide range of products will be on display at G2E 2014 in a massive 25,756-square-foot booth—the show’s largest exhibit. At G2E 2014, Bally will unveil several world-class licensed branded games based on the hit TV shows Friends, Duck Dynasty and Wonder Woman. The Friends progressive video slot reunites players with Rachel, Monica, Phoebe, Chandler, Ross and Joey—the beloved characters from the widely popular sitcom that TV Guide named one of the 50 greatest shows of all time. The Friends game features a wide-area progressive top award, clips from the show and bonuses inspired by the sitcom’s most hilarious moments to give players a chance to experience the laughs and loves in a whole new way. The beards are huge and the bonuses are even bigger in the Duck Dynasty video slot game based on A&E’s No. 1 original series. The Duck Dynasty video slot is packed with six different wheel bonuses. Friends and Duck Dynasty are presented on the Alpha 2 Pro Series Theatre, a new cabinet configuration that features twin Pro Wave cabinets topped by a 55inch horizontal video screen designed to envelop players in

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the entertainment experience and deliver maximum impact on casino floors. In the for-sale category, Bally will unveil a pair of titles featuring the iconic Wonder Woman. Wonder Woman Wild and Wonder Woman Gold, which are presented on the trailblazing Pro Wave cabinet, include action scenes and music from the classic 1970s television show starring Lynda Carter, along with three progressive jackpots available at any bet level, free games and popular play mechanics. America’s favorite cartoon sweetheart is back with two new games. Betty Boop’s Firehouse, presented on the Alpha 2 Pro Series V22/32, features a 10-level ladder bonus and up to 20 free games, plus the chance of a widearea progressive jackpot. Betty and her playful pup Pudgy take players on a luxury shopping spree in Betty Boop’s 5th Avenue, which offers seven ways to spin the wheel. Also on display will be three new games featuring the player-favorite Quick Hit mechanic: Cash Wizard featuring Quick Hit, Quick Hit Cash Spin and Quick Hit Hot Shot. Bally’s Take ‘n Play also will take

center stage. This innovation enables players to take their game “on the go” for the first time by playing a physical slot machine on the convenience of a tablet. In addition, the systems exhibit will feature Power Progressive Strike and Power Paytable Progressive, two new Elite Bonusing Suite progressive jackpot applications; the Servizio suite of mobile service solutions; and the Bally Enterprise Progressive System, which enables casinos to replace their aging controllers and manage and audit their progressives from one location. Bally also will display the latest in tournament innovations. Tournaments Express is a stand-alone tournament system designed to offer exciting slot tournaments on more than 100 different cabinet types from various manufacturers. Free Bet Blackjack will head a lineup of 12 proprietary table games that Bally will demonstrate. Quickly becoming a staple product in the industry, the game lets players split and double down without risking additional money. Bally also will exhibit games including Fortune 7 Baccarat, Blazing 7s Blackjack Progressive and DJ Wild Poker Progressive. Bally’s Utilities segment will be highlighted by Shuffle Flex, a groundbreaking “pay-by-the-shuffle” concept targeting parttime tables. Also on display will be i-Deal Plus and Safe-Bacc, a revolutionary new product that combines a shuffler and cardreading shoe into one device to increase game speed and improve security on baccarat tables. Bally’s interactive exhibit will demonstrate the company’s latest enhancements to its iGaming Platform and cloud-based Bally Mobile Concierge Platform, delivering a deeper level of integration with core casino systems to provide one view of the player. Bally’s iGaming Platform offers a host of play-for-free and wager-based mobile and online titles that have already proven successful in land-based casinos, including Cash Spin, Quick Hit Platinum, Hot Shot Blazing 7s, Vegas Hits, Wild Huskies, Cash Wizard, Three Card Poker, Ultimate Texas Hold’em, Fortune Pai Gow Poker, Mississippi Stud and Crazy 4 Poker, among others. For more information, visit

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t G2E, Gaming Laboratories International, the world’s leading gaming testing laboratory and technical consultancy, will take a non-traditional approach instead of showing products: The company will talk about its unsurpassed testing, certification and consulting services.

GLI currently is celebrating its 25th anniversary, and serves more than 455 jurisdictions globally. GLI offers its clients a wide range of services, including lottery testing, gaming device and systems testing, online gaming systems and security testing, rule writing, consultation and professional services. The company also has a range of exclusive tools, one of which was created with a keen eye on helping regulators do their job more efficiently and helping suppliers enter the marketplace more quickly and cost-effectively. The patented GLI Link technology allows the lab to test devices against systems from any of GLI’s global locations. Before GLI Link, companies would have to ship devices across the ocean for testing, and now, they simply bring them to their local GLI lab. This saves time, saves money and speeds time to market. Then, when testing and certification are complete, suppliers can take advantage of GLI’s exclusive Point.Click.Transfer service, where suppliers can transfer previously certified products into jurisdictions around the world with the click of a mouse. Like other industry trade events where GLI exhibits, G2E provides a tremendous opportunity for the company to communicate its message in a face-to-face setting with regulators, suppliers and operators. 74 | G2E Preview 2014

In the past, GLI has had a great deal of success at G2E, and the company expects this year to exceed previous years because, in part, as it celebrates its 25th anniversary, the company has a more diverse range of services than ever to offer to suppliers, regulators and operators, from IT security audits to exclusive tools that open the global marketplace to suppliers. All of these services underscore the fact that GLI is much more than just testing. While GLI will not have products on the floor in the traditional sense, such as slot machines or table games, what one will find on the casino floor are devices and systems that GLI has tested and certified. Only those products that meet the highest testing standards bear the GLI Certified mark, and that gives confidence to regulators that the devices and systems on the floor in their jurisdictions are operating as expected and keeping the game fair for everyone—players, operators and government agencies. One trend the company sees in this region and in every other around the world is convergence. Game, system, landbased, online—all are converging from a technological standpoint. The lab has been preparing for this convergence in its testing, and it also has been doing a great deal of consulting with regulators around the

world on how this technological convergence may affect their jurisdictions, and what they may have to do to adapt. GLI also consults in the area of professional services. Its Professional Services division has four main areas of services, each specifically designed to make doing business in the lottery industry faster and more effective. Those categories are: project management; governance, risk and compliance, including World Lottery Association Security Control Standards and ISO 27001 Information Security audit and certification; GLI University training; and technical services. GLI’s Professional Services division has consulted with lotteries on a wide range of topics spanning the complete spectrum of the lottery industry, from security assessments to project management, IT strategy and implementation and WLA and ISO standards. The division recently completed a major project management support assignment for the Atlantic Lottery Corporation as the corporation was replacing its video lottery system. GLI is a recognized certification service entity for WLASCS in North America. WLA recently waived its certification fee for lotteries that want to attain certification to the WLASCS standard. This threeyear fee waiver will help drive certification, and GLI’s Professional Services division has a team that is WLA-authorized and ready to help lotteries through the important certification process. GLI is a member of WLA, NASPL, CIBELAE and the European Lotteries. For more information, visit

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lobal Cash Access, Inc. is the leading provider of fully integrated cash access solutions and related services to the gaming industry.

GCA offers a full suite of integrated cash access solutions and services, from ATMs to interactive payment processing. When selecting a traditional cash access solution like ATMs, credit card cash access transactions, POS debit card transactions and check warranty services, or more modern approaches for cash access using products such as slot machine ticket redemption and jackpot kiosks, GCA has solutions to fit every need. • CashClub is the next generation of GCA’s QCP platform, built using stronger and more stable technology to reduce transaction time and overhead. Using an intuitive interface, CashClub will facilitate common cash access tasks such as PIN debit cash advance, credit card cash advance and check warranty services. Through feature enhancements to receipt printing and electronic storage of customer signatures and receipts, CashClub will reduce the records retention burden usually placed on casino staff. • CXC 4.0 Multi-Function Kiosk is the new, sleek and modern-designed multi-function kiosk incorporating GCA’s cash access services and the latest cash handling. Combined with powerful marketing peripherals and high-capacity components, the CXC 4.0 delivers maximum velocity, unparalleled up-time and patron interaction. • CXC 2.0 Multi-Function Kiosk is the newest addition to the CXC multi-function kiosk lineup. CXC 2.0 offers the same key services in a smaller footprint and at an attractive price point without sacrificing quality. GCA’s core cash access solutions are enriched when implemented with its complementary services to improve credit decision-making, automate cashier operations and enhance patron marketing. Additionally, GCA offers industry-

leading anti-money laundering and efficiency software to supplement every transaction through its recent acquisition of NEWave. • NEWave Anti-Money Laundering Software is field-proven to be the superior AML software to protect casino operations. The NEWave line of antimoney laundering software streamlines operations, eliminates waste and guarantees compliance. NEWave anti-money laundering modules include Title 31, TINCheck, Walk with Chips Log, Watch List, eLearning and eFiling.

• NEWave Check Prove enables immediate comparison of checks against business rules, check-cashing history, visual check and customer ID comparisons to known good images, helping reduce fraud and protecting casinos. • Central Credit is the leading gaming patron credit bureau in the world, having made decades of gaming credit history and transaction data on millions of casino patrons available for the casino’s consideration in extending credit for marker play. Through a private data network, casinos can obtain SSN verification, credit reports and real-time updates on marker activity for enhanced decision-making when issuing casino credit. GCA also offers a robust line of products to support interactive gaming, from payment processing to loyalty programs. • Everi Payments is a simple and sophisticated payment wall built specifically for online gaming, consolidating numerous payment options into one simple-to-integrate payment wall. Everi Digital Wallet is a robust and streamlined account management tool for players, bridging disparate game and loyalty systems while providing casinos a unique marketing opportunity to extend their brand across the gaming experience. • Everi Stored Value Card is GCA’s gift card program that will align with a casino’s current marketing and loyalty programs while also delivering rapid integration across various point-of-sale devices, revenue capture for enrolled point-of-sale locations, incremental revenue from the card itself and rapid issuance of cards for special events. Using the GCA Stored Value Card Sales Kiosk for distribution of stored value cards will complement over-the-counter sales at business centers or PC-enabled retail locations. For more information about GCA’s commitment to providing the best in class cash-tofloor solutions to the gaming industry, see GCA’s solutions at Booth 4440 at G2E 2014 or contact G2E Preview 2014 | 75

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TECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services, with a commitment to the highest levels of integrity, responsibility and shareholder value creation. The company is listed on the FTSE MIB at the Milan Stock Exchange under the trading symbol GTK and is majorityowned by De Agostini S.p.A. In 2013, GTECH had approximately $4.16 billion (€3.1 billion) in revenues and 8,600 employees with operations in approximately 60 countries. GTECH provides a comprehensive suite of gaming products, including machine gaming, systems, interactive, sports betting and lotteries. It designs, manufactures and distributes top-performing games, cabinets, central systems and associated software to legal gaming markets around the world through its Spielo product brand. The Spielo brand represents a complete range of end-to-end gaming products for diverse gaming segments, including multiple tribal markets, distributed government-sponsored markets, commercial casino markets and amusementwith-prizes markets. Recently, GTECH achieved its most aggressive growth to date across a number of global gaming business segments, largely driven by the company’s successes in Italy, Canada and the worldwide casino gaming arena. This expansion is now expected to accelerate in the North American casino segment with the True 3D cabinet, which has won three major industry awards so far for its revolutionary approach to 3D gaming. GTECH is now producing its most successful North American casino recurring-revenue products to date, including games under the PopCap license (Plants vs. Zombies Gargantuar, Plants vs. Zombies Backyard Showdown, Zuma and Bejeweled), featuring titles that uniquely introduce skill-based casual gaming features into game play. GTECH also has rejuvenated its longtime Deal or No Deal licensed brand,

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including its most successful North American casino title to date, Deal or No Deal Join’N Play. G2E booth 1264 will showcase innovative new titles under both licenses, including two new community titles, Zuma Adventures and Bejeweled, as well as Deal or No Deal Las Vegas. Today, GTECH is becoming an increasingly powerful force in the commercial gaming industry, heralded by the launch of GTECH’s groundbreaking Sphinx 3D game, boasting industry-first glasses-free True 3D technology, on its next-generation Axxis cabinet. G2E 2014 will serve as the launch pad for a number of new titles in the evolving True 3D product line, includ-

ing Bejeweled 3D, as well as a variety of non-licensed core 3D games such as Dragon’s Temple. Customers considering a step into the interactive arena or searching for a nextgeneration solution will find a complete portfolio of games, systems and services designed to work individually or together. GTECH’s market-leading interactive products include solutions for poker, casino, bingo, sports betting and lottery markets. Open-architecture systems allow fast integration of third-party products to easily create a successful online solution tailored to customer needs. In addition to many new slot game titles, the spotlight will be on the launch of the exciting new betting platform WagerWise, a must-see poker app for tablet and poker network solutions and GTECH’s play-for-fun and virtual currency solutions. For more information, visit

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International Game Technology TAKE A SPIN


s G2E 2014 draws near, gaming entertainment leader IGT readies to wow the industry with a pioneering portfolio of cross-platform content and results-driven systems solutions.

“We have taken an especially thoughtful approach to game design and development over the last year,” says Joe Sigrist, IGT vice president of game development and global product management. “We have been innovating with purpose and leveraging extensive research with a keen focus on meeting the demands of the player, attracting the next-gen player and maximizing ROI for our customers.” G2E attendees must take a spin through IGT’s booth 2139 to see the latest evolution of the slot world’s most loved theme, Wheel of Fortune Jackpot Paradise. This new MegaJackpots game from “Out of the Blue” sweeps players away to a tropical oasis where graphics are pristine and payouts are plentiful. Housed on the CrystalCore cabinet, Jackpot Paradise features a touch-screen interface and interactive bonus rounds. The five-reel game introduces a playful symbol set including kiwis, coconuts, beaches, bananas and more. Players will take note of increased player communications and the scalewith-play progressives, in addition to the WAP top award. Unique to this game, the top progressive is awarded from one of the game’s bonuses, the Jackpot Pick Bonus. IGT continues to drive innovation in the WAP space with the introduction of Powerhits, the first dedicated theme to join the company’s multi-state commercial WAP link Powerbucks. The power-packed gaming experience is poised to launch fully converged for play on land, online and for mobile wager online where allowed. Housed on IGT’s recently launched CrystalCore cabinet, Powerhits is a unique title within IGT’s rich MegaJackpots portfolio, providing a compelling visual with every wager below max bet that reveals to the players where all the symbols landed, 78 | G2E Preview 2014

across all reels, regardless of whether they were wagered paylines or not. Building upon the company’s leadership in compelling core content, IGT will broaden its offerings in this category by introducing a diverse lineup of themes and play mechanics. IGT is ready to heat up the showroom with several new game series including Hot Roulette, Mega Free Games, Dynasty Edition and King Reels. Hot Roulette puts a new spin on IGT classics as it couples player-favorite themes Wolf Run and Enchanted Unicorn with bonus content that allows players to engage in a touch-screen roulette game in the top box.

Mega Free Games will launch as a high-volatility, four-theme family that allows players to win up to 450 free games and “choose their fortune” by picking between mystery credits and free games in bonus play. IGT also will unveil the Dynasty Edition series: a revamped, refined and relaunched collection of several of the com-

pany’s top-performing titles, including Wolf Run, Siberian Story and Treasure of Troy. The Dynasty Edition series merges original game features and math with enhanced characteristics, such as enhanced bonus content, pace and visuals. King Reels offers players a larger-thanlife reel configuration with 90 total paylines—60 in the top box and 30 in the base game. This use of the game interface can be found in two King Reel themes, Farmer’s Daughter and Turquoise Princess. IGT will encourage show-goers to queue the line and fasten their belts, when the company brings back the award-winning booth “ride” that was first introduced last year. The interactive, multimedia experience will explore IGT’s ongoing, everbuilding millionaire-making legacy. The ride will bring to life the importance of the jackpot in the mind of the player and how it can be used as a tool to drive the industry. No booth tour should end without a stop in IGT’s interactive area. All eyes will be on the recent expansion of IGT’s licensing relationship with Sony and the addition of Wheel of Fortune to the company’s social casino platform, DoubleDown Casino. With more than 1.8 million people around the world playing every day, DoubleDown Casino offers the most authentic, Vegas-style entertainment. IGT also will spotlight several new titles coming soon to the for-wager online space. As the far-and-wide market leader in video poker, IGT will showcase a number of must-see offerings including All Star Poker III, the evolution of top-performing All Star II, as well as Game Star, a new bundle game set with unique game mechanics that are available in six new single-hand poker games and a multi-hand stud poker theme. A final stop in IGT’s booth should include the systems area, where IGT will spotlight the company’s prowess with an elaborate, interactive systems demonstration. Shining a light on the revenue-driving and excitement-building components of IGT’s rich systems portfolio, the company will feature the latest versions of several industry-leading innovations including sbX 4.4, Advantage 9.2, Casinolink and a series of applications that complement both Advantage and Casinolink. For more information, visit or join the conversation via @IGTNews and #igtblue.

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ith more than 100 different Konami game themes in the lineup for G2E 2014, guests will experience the unique versatility of design, tone and feel that Konami brings to every product. As industry trends, technology and conversation topics suggest, casino operators are seeking new opportunities to impact an ever-expanding spectrum of audiences with gaming experiences that keep them coming back. With this concept in mind, guests to the Konami Booth 1154 at G2E 2014 will discover how the company’s latest products help them get more from their floor, by way of strong revenue returns and fun entertainment quality.

More Game Themes At G2E 2014, Konami will present more new game themes than at any other show to date, with maximum flexibility and diversity of product for operators, appealing to a wide range of markets. While Konami’s cabinets and platforms are known for their reliability, it’s the quality of themes across its cabinet lineup that has earned the company industry-wide recognition for game performance and revenue. Konami’s latest video platform, KP3, is available in three main cabinets: classic Podium upright or slant; extra-large Podium Goliath; and the tall-top Podium Monument. Each of these cabinets leverages Konami’s vast library of high-performing games with unique extended features to enhance the base theme’s play experience and create variety on any casino floor. One such game that guests will see at G2E is Sparkling Riches, the first in an allnew six-reel series titled Rokureels, which is anticipated for continuing releases into 2015. It combines proven Konami features like Action Stacked Symbols, Copy & Paste and Balance of Fortune with the inclusion of an all-new sixth reel. Another is Inari Riches, a Reeleven title boasting a grand total of 11 action reels—nine reels as an independent three-by-three grid and one reel on either side—displayed at the show on the jumbo dual-screen Podium Goliath.

Numerous other new games will be featured at the Konami booth, including the Dungeons & Dragons showcase display, as well as a major upcoming announcement surrounding classic Konami amusement IP. More Progressives Konami will bring a number of creative mystery progressives that leverage each cabinet model’s unique advantages with stunning effect. For example, the Gigantic Wheel of Winning two-level stand-alone progressive, to be unveiled at G2E, makes the most of Konami’s Goliath cabinet by combining players’ favorite KP3 themes with an oversized mystery wheel bonus. In addition, G2E guests also will see new stand-alone progressives such as Engine Ablaze and Pick Strike Quad on Podium Monument that use the 32-inch vertical top box to launch high-energy mystery games. Of course, many of Konami’s base game themes can be placed on the classic Podium cabinet with linked progressives like Rapid Blitz Riches or stand-alone progressives like Fiery Sun Burst—both of which will be revealed this September. More Targeted Tournaments The casino gaming experience doesn’t just end with traditional slot themes and progressives. Konami’s Synkros casino management system boasts a number of new features and tools for system-delivered community gaming, via tournaments and bonusing applications designed to bring yet another element of surprise and delight to casino patrons. Guests at G2E will experience the full potential of Synkros’ TrueTime Windowing technology, which allows operators to launch unique True-Time

Tournament games on any video-based gaming machine by blending both system and game content on the game screen without interrupting play. This functionality makes way for products like Konami’s new SynkStart. Built to complement Synkros’ existing Player-on-Demand functionality, SynkStart allows groups of players to enter bonus tournament play at the same time. Both options are compatible across an ever-growing library of Synkros tournament games launching during G2E, and empowering Synkros customers to keep marketing offers fresh throughout the year. Battle Bonus also is an important addition to the Synkros marketing suite. This interactive elimination-style community bonusing game invites qualified carded players to choose an object/character and battle to survive a surprising series of elimination rounds. Winners share in a prize pool, while eliminated players receive consolation prizes. More Fun Casinos across the nation are tapping into previously unexplored realms of marketing, communications, operations and systems technology that require a high level of flexibility and trust from gaming product manufacturers. Able to supply compelling game themes on multiple form factors, with interchangeable bonus progressives and even floor-wide community gaming through Synkros, Konami gives operators the games they need to appeal to their customer base, diversify their floor and compete with an edge in their markets. And because Konami is “Born from Fun,” casino operators can expect that added enticement and excitement that builds lasting memories and strong customer loyalties. For more information, visit

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ince the May 2011 acquisition of REGAL Capital Advisors, Macquarie Capital has established a leading platform, delivering a full-service offering to the global gaming, lodging and leisure sectors. Macquarie’s senior gaming professionals have a 20-year track record as leaders in their areas. Since joining Macquarie, the team has announced 43 advisory and financing transactions resulting in more than $16 billion of M&A transactions and more than $15 billion of capital raised for land-based operators, gaming suppliers and online operators.

Leader in Gaming Technology Macquarie has been at the forefront of the consolidation and convergence within the gaming technology sector with 17 announced transactions since 2011, including advising on five of seven gaming supplier M&A transactions. Macquarie acted as exclusive adviser in the sale of two leading gaming suppliers in 2013—SHFL entertainment and WMS Industries—which was a catalyst for accelerating M&A activity in the sector, including the sale of Bally Technologies to Scientific Games for $5.1 billion. Macquarie acted as lead sell-side adviser to Bally. Macquarie also has supported clients in their growth efforts by providing buy-side advisory services and acquisition financing. Most recently, Macquarie provided such services in supporting Amaya Gaming’s acquisitions of the parent of PokerStars and Full Tilt, as well as Cadillac Jack. 80 | G2E Preview 2014

Creative Advice for Gaming Operators Macquarie is a leading gaming operator M&A adviser with eight announced transactions since 2011. Macquarie acted as exclusive financial adviser to MTR Gaming in its $1 billion merger with Eldorado Resorts, which will create a leading public regional gaming platform positioned for growth. Macquarie also leverages its full-service

leveraged finance platform to support gaming operators. Recent financings include acting as joint bookrunner and joint lead arranger on $8.7 billion of debt for Caesars Entertainment across three transactions, acting as joint bookrunner on C$200 million of second-lien notes for Gateway Casinos and acting as joint lead arranger on a $590 million refinancing for Cannery Casinos. About Macquarie Group Founded in 1969, Macquarie Group operates in more than 70 office locations in 28 countries, employs approximately 13,900 people and has assets under management of over $396 billion. Macquarie Group has more than 2,200 employees in 16 offices in the U.S. As part of Macquarie Group, Macquarie Capital provides corporate advisory, capital markets and principal investing solutions to clients globally. In the past year, Macquarie Capital advised on 450 global transactions worth more than $83 billion.

For more information, contact: David Berman Global Head of Gaming, Lodging & Leisure 310-557-4343 Charles Protell Managing Director 310-557-4347 Sung Chun Managing Director 310-557-4303 Kyle Bender Senior Vice President 310-557-4335

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Multimedia Games PLAY LOUDER


and Invasion 2: The Return, along with two visually stunning games, The Valkyries and Cabinet of Curiosities. The final two games, Dracula and Haunted House 2, feature such spooky artwork that Multimedia is giving G2E-goers an early Halloween treat with a game-themed “haunted house” right in the booth to show them off. They say everything’s bigger in Texas, and Multimedia is proving that adage true with its latest premium cabinet, the Texan HDX, an oversized

15-inch video screen setup. The High Rise Games series will unveil four new themes this year. Queen of Diamonds, Pirates Skull & Bones, The Money Man Big Cash Spin, and Smokin’ Hot Diamonds will have players “Enjoying the View” as they chase super-sized wins. Queen of Diamonds, a nine-reel, 32-line theme, features the neverbefore-seen Jackpot Jump. Once any jackpot trigger is hit, players pick from one of four cards looking for a diamond-suited Jackpot Jump card or Queen of Diamonds card, which will “jump” the progressive prize by one or two tiers, respectively. TournEvent is back and better than ever, complete with a wireless tablet option and the latest out-of-revenue game, Cash Boom Bang with 4 Reel Frenzy, which will take slot tournaments to the next level, as tournament

cabinet that can showcase any of the standard video themes from Multimedia’s game library. Being seen on the big screen for the first time will be the perennial favorites Mega Meltdown and Starry Night HD, along with Night Hunters. Standing at nearly eight feet tall, with video screens measuring 42 inches, this giant of a cabinet “will have players thinking bigger is better,” says one MGAM official. The Apex V Topper will make its debut at G2E this year as well, showcased on a bank of Must-Hit Jackpots themes, such as Star Dragon, El Toro and Fast Money. This new topper will attract players to these progressive banks, as the animations move from screen to screen via the unique dual

screens will “explode” into four sets of reels once a bomb appears. Multimedia will also be hosting the National TournEvent of Champions Championship on October 1 at the XS Nightclub, with 123 players from 100 casinos battling for $500,000 in cash prizes. In addition, that night will kick off the countdown to the Million Dollar Event in 2015, when National TournEvent of Champions will award over $1 million on September 30, 2015. Multimedia Games came to play this year with an expansive game library, the latest additions to the Player Cabinet Series, an Austintatious haunted house, and the wildly popular T-shirt bar. So, visit booth 1165 and “Play Louder.”

ultimedia Games will continue to bring its own brand of Austin flair this year to G2E, showing over 100 unique themes from its extensive game library, the latest titles for the premium cabinet Platinum MPX, the Texan HDX, a new premium Texas-sized cabinet standing eight feet tall, the never-before-seen Apex V Topper featuring dual video monitors, and Cash Boom Bang, the latest out-of-revenue game for the award-winning TournEvent. Taking center stage at this year’s booth will be the high-limit room and the sheer volume of original titles from the Austin-based manufacturer. With so much original content being shown, it’s clear MGAM means business when it comes to providing its customers and players with a constant stream of fresh content and experiences. From the entertainment-style games such as Gorilla and Kitty Riches to the gambler-heavy themes, like Crystal Jackpots, Smokin’ 777, Black Diamond and the Skyline series’ Glitter Gulch Jackpots, Multimedia is bringing a little something for everybody. The high-limit room will feature a variety of high-denomination mechanical and video titles, such as Crystal Jackpots Smokin’ 777, Warrior Legacy and Smokin’ Hot Gems, as well as new titles for the premium Skyline mechanical reel series, Glitter Gulch and Double Jackpot Gems. A popular theme among players nationwide is the vintage-inspired Starry Night, which is now being offered as high-denom. Another title guaranteed to light casino floors on fire is Crystal Jackpots Smokin’ 777, a three-reel, nine-line mechanical game featuring a three-tier progressive and the Crystal Jackpots free spin bonus, which makes its firstever appearance on mechanical reels. In addition to the new themes and high-limit room, the award-winning Platinum MPX cabinet will be at G2E with six themes guaranteed to leave a lasting impression with players. The lineup includes last year’s newcomers, the award-winning Thundering Herd

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rtiz Gaming is a multinational developer of electronic slot and bingo gaming machines. The company’s gaming concepts are a proven model in more than 14 countries, encompassing North America, Europe, Latin America and Asia. Additionally, Ortiz Gaming’s highly experienced professionals working in numerous countries constantly are adding innovative products and services to the cabinets, library of games and wide range of gaming offerings.

Ortiz Gaming is a multinational developer of electronic slot and bingo gaming machines. The company’s gaming concepts are a proven model in more than 14 countries, encompassing North America, Europe, Latin America and Asia. Additionally, Ortiz Gaming’s highly experienced professionals working in numerous countries constantly are adding innovative products and services to the cabinets, library of games and wide range of gaming offerings. In terms of company growth, this has been one of the most successful years in the history of Ortiz Gaming since it was founded two decades ago. The Ortiz Gaming concept has fueled unprecedented excitement from operators in every sector. The company’s phenomenal growth can be attributed to new markets such as the U.S., which is beginning to adopt the “Ortiz Standard” for raising revenue expectations. The Ortiz Standard is an evolution not just of games but of the very thinking of 82 | G2E Preview 2014

revenue metrics. The methodology of the company’s games radically increases the expectations of performance. The Ortiz Standard not only increases win-per-unit, but redefines the expectation of game average performance. Not to be compared to stepper reels, video slots or other outdated business models, the Ortiz Standard allows operators to totally rethink slot-floor metrics. In every venue, the Ortiz Gaming machines surpass the floor average and represent the highest income for the casino. Again, the secret is the Ortiz Standard, which raises the performance of every single operator who adopts it. One feature which encompasses the Ortiz Standard and is the star of many of Ortiz Gaming products is the Extra Bonus Ball. It excites players and increases operator revenue by double-digit proportions. Extra Bonus Ball offers a player a chance to keep playing by acquiring additional bingo balls and increasing winnings. This feature

creates a new level of player engagement, as well additional coin-in for the casino, allowing players to raise their bet during the bonus game. G2E 2014 will host the launch of Ortiz Gaming’s newest and most innovative technologies. The company will have surprises at G2E 2014 that are sure to “Raise Expectations.” In addition to new products and technologies, at G2E 2014 Ortiz Gaming will feature its standard and future cabinets. Both have the renowned Sky Paper feature available. The Sky Paper feature gives a new meaning to community gaming by going beyond “bells and whistles” to generate excitement at the machine. Sky Paper, created exclusively for Ortiz Gaming, announces a jackpot winner with a shower of multi-colored paper, flooding the space with excitement and fun. At the same time excitement is driven by the games’ crisp sound and the jackpot announcement. “The sudden Sky Paper party turns the bank of machines into a true celebration, making this a remarkable and unforgettable experience for players,” says a company official. Ortiz Gaming also delivers the Ortiz Standard through games with math that reconceptualizes how a machine should perform. All of the Ortiz games allow for four or more games to be played at once, in addition to the Extra Bonus Ball function which lets players increase their bet during this bonus round. All of these features allow for maximum coin-in beyond the basic reel game. Game themes to be featured at G2E 2014 are the bingo-style Class II and Class III games which are from Ortiz Gaming’s worldfamous Triple Bonus, plus the new soccerthemed game Goal Mania. Ortiz Gaming also will feature its newest lottery-style game, Better Touch, which allows players to play up to four cards at once. If a player draws a green or purple lottery ball, the winnings may be multiplied up to three times. “Raise Your Expectations” with Ortiz Gaming by visiting Booth 3264 or

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ed Square Gaming is a full-service advertising agency focused on casino brands. The agency's specialization and energy bring its clients a uniquely deep set of skills that the typical agency cannot. Red Square Gaming combines strategic thinking, imagination, logistics and technology to deliver creative intelligence so its clients can dominate the competition.

Reaching gamers in a complex and competitive world: The world is increasingly complex, the media landscape is shifting at light speed and there are more competitors entering the market every day. Historically, advertising agencies have strived to be everything to everyone. By doing so, category experience often becomes a talking point, rather than a dedicated focus, and service capabilities are expanded sim-

ply to fulfill needs, rather than delivering on greater value. Now, times have changed. General thinking is generally a bad idea. A smarter approach to digital: Intelligent marketing programs that tightly integrate digital are the baseline requisite to compete these days. Traditional advertising—the blocking and tackling of what Red Square Gaming does as casino marketers—is not dead. Quite the contrary. The agency’s approach is to tailor campaigns and platforms to each client, strategically employing the right combination of traditional media,

digital, social and mobile for each one. A casino’s marketing should not be purchased off the shelf, nor should it be one-size-fits-all. Gaming—it’s all Red Square Gaming does: The agency’s gaming practice was launched a decade ago with PCI Gaming, now Wind Creek Hospitality, in Alabama. Since that time, racing and gaming properties including Eldorado Resorts and Hard Rock Hotel & Casino have joined the growing list of clients that are integral to the agency’s success. From racing to tribal to commercial, Red Square Gaming now runs the gamut in the casino category. Without casino clients, there is no Red Square Gaming: Simply, the agency’s goal is to become the best casino advertising agency in the country. Red Square Gaming will do that by continuing to partner with casinos that seek to break new ground at the forefront of creative media and gaming. For a closer look at Red Square Gaming’s portfolio and its thinking, visit or contact Rich Sullivan, chief executive officer, at, 251-476-1283.

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illiams Interactive, a wholly owned subsidiary of Scientific Games, is focused on the bestin-class digital distribution of a deep library of player-proven, authentic Vegas-style casino games and U.K.-favorite slot themes from the WMS Gaming and Barcrest content portfolios. Williams Interactive provides terrestrial and online casino operators the robust solutions their businesses need to keep both current and new players in the game, from the white-label Play4Fun Network social casino and marketing platform, to its Remote Game Server providing realmoney gaming sites access to an expansive portfolio of world-famous casino games for play both at home and on-the-go—the latter through a cutting-edge HTML5 mobile wagering platform. The Play4Fun Network social casino platform, designed with tools and capabilities that empower terrestrial casinos to build an engaged online player community ahead of real-money wagering, provides casinos a seamless multi-channel experience for players that, in current deployments, is driving exceptional engagement and monetization. Daily players are spending 85-plus minutes engaged with the Play4Fun Network, logging an average of 4.25 sessions daily at more than 20 minutes per session, during which they’re exposed to a casino’s brand online and on their personal mobile devices (the latter via native iOS and Android apps). To find out how to benefit from a fully customized Play4Fun Network, visit The Williams Interactive Game Server, launched at the beginning of 2013, provides wagered online casino games to the world’s top online casino operators, with recent launches including Zeus III, Raging

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Rhino, Red Flag Fleet and Lunaris ranking among the top slot games throughout Europe. See the full game catalog available to casinos integrated with the Williams Interactive Game Server at Visitors to the Williams Interactive booth at G2E 2014, co-located with sister company WMS Gaming, will experience the latest casino games and distribution platforms for both online wagered and social casino play, designed to provide gaming operators in any jurisdiction the exciting player experiences to keep current and new players in the game. Learn more about Williams Interactive at and visit at G2E to learn how the company earns its tagline, “Always in Play,” by providing the world’s most compelling online gaming experiences.

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t the 2014 Global Gaming Expo, WMS Gaming, a Scientific Games company, will showcase its commitment to helping customers engage and attract players by combining groundbreaking technologies and exciting game content to create products designed to provide returns on casino operators’ investments by keeping core players and drawing in newcomers.

WMS is dedicated to providing value to casino operators by offering a wide range of gaming solutions and cabinet configurations. Leading the company’s cabinet offerings at G2E 2014 will be the Blade cabinet, currently among the industry’s strongestperforming platforms thanks to superior graphics and increased player engagement enabled by its next-generation CPU-NXT3 operating platform. WMS plans to demonstrate the expansion of its extensive Blade cabinet content library with several new and groundbreaking for-sale games, including the Cool Jewels, Double Buffalo Spirit, Snow Leopard and Sweet Nothings themes. Two new Blade cabinet themes developed in follow-up to the player-popular OMG! Kittens game—the OMG! Puppies and OMG! Kittens Safari themes—also will make their G2E debut. WMS also will showcase its Blade Stepper cabinet, which represents a natural evolution of the proven-performing Blade platform. Among the new themes available for the Blade Stepper cabinet at G2E 2014 will be the the Best Things in Life, Hearts & Dreams and High Speed. Also on display and available for the Blade Stepper cabinet will be the Monopoly Luxury Diamonds theme. Available as a five- or nine-line game in wide-area progressive and stand-alone progressive configurations, the Blade Stepper cabinet product pairs the classic Monopoly board game with the jackpots mechanical players love. And for the first time on the Blade Stepper cabinet, the Monopoly Luxury Diamonds theme includes a mechanical wheel, featuring the iconic properties from the board game. A key highlight of WMS’ appearance at G2E 2014 will be the debut of the Blade xD 23 cabinet, a next-generation slant cabinet that brings together dual 23-inch HD displays with the key player-favorite fea-

tures of the upright Blade cabinet, along with the latest high-performing Blade cabinet content. The versatile processor at the heart of the Blade xD 23 cabinet enables intensely fast boot times, superior graphic capabilities and advanced hybrid lighting packages with game-specific effects. Innovative design and fresh aesthetics leverage WMS’ distinct “halo effect” lighting to fully immerse players in the game. The ergonomic slant is optimized for extended game play, and the minimized distance between the two 23-inch HD screens offers smooth reel animations across a broad array of custom content to further drive player engagement. Featured Blade xD 23 cabinet themes at G2E 2014 will

include Double Buffalo Spirit, Eagle Maiden and Exotic Butterfly. Additionally, the Blade xD 32 cabinet will debut at G2E, featuring dual 32-inch full HD displays with an ergonomically angled button panel tablet with a projected capacitive touch screen for better game-play integration. This new cabinet will launch with two themes, Hot Hot 8 and Dragons Over Nanjing. Beyond its class-leading gaming cabinets, WMS remains focused on expanding its strong library of branded content. Topperforming brands such as the Wizard of Oz, Monopoly, Battleship, Powerball, the Lord of the Rings and Willy Wonka & the Chocolate Factory themes will return to the G2E 2014 show floor and be joined by several new brands, including the Flintstones, Mad Men, Gremlins, Elton John, Elvis and Austin Powers themes. Finally, with an eye toward international markets, WMS has upped its global support and brand presence through a stronger focus on local needs and preferences, multigame solutions, increased LAP offerings and a new direct-to-market approach. In Australia and Peru, WMS increased its investment and focus by going direct-tomarket, expanding its customer-facing sales team and dedicating a local product development studio to the Australian market. WMS also has expanded its international teams, most notably by combining WMS’ and Scientific Games’ efforts in Mexico, Australia, Peru and throughout Europe. WMS has built its position as an industry leader by launching some of the highest-performing and most innovative products for casino floors. The company invites all current and prospective customers to a special event at which Vice President and Design Chief Allon Englman will present his latest findings on the ways the casino operators and gaming equipment suppliers can work together to offer an entertainment experience that attracts newcomers, keeps core players happy and provides financial gains for the casinos. At G2E 2014, WMS stands ready to help its customers attract players and “Keeping Players in the Game.” For more information stop by Booth 1116 or visit G2E Preview 2014 | 85

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ruze Gaming America, Inc. will exhibit its vastly growing library of highly successful stepper and video titles by debuting more than 220 games in the company’s largest booth ever at G2E 2014. Founded in 1983 as Universal Distributing of Nevada, Las Vegas-based Aruze immediately established itself as an industry leader in innovation and performance. During the next 30-year period, Aruze opened offices and facilities throughout North America, Australia, South Africa, Macau, Japan and the Philippines. Now Aruze is one of the gaming industry’s fastest-growing designers, developers and manufacturers of slots and gaming devices. Aruze’s focus at G2E 2014 will be on new titles that will build on its record of success. The array of new titles will add to existing platforms that have proven to be game-changers in the industry. The additions will be both in the G-Deluxe and GSeries video lines, the Ultra Stack series, both stepper lines of Innovator and IDeluxe, and its G-Station electronic table

game line. Aruze’s innovation will be on display with more than 50 additions to its G-Series line, including titles with newly created play mechanics, bonus features and appearances. These new video games also will include several new additions to the ever-popular Ultra Stack series of games. Both Innovator models to be showcased at G2E will feature Radiant Reels—a revolutionary spin on stepper technology, designed with large reels, dynamically illuminated multi-colored LED lights and variable spin speeds, all combining to build player anticipation for winning combinations. The Innovator Deluxe platform, with eye-catching top boxes, will introduce two new themes, Spinning Stars and Hot Heart, as well as display recently released themes. The standard Innovator series with five reels

welcomes more than 15 new themes. A third generation of Aruze’s six-station G-Link communal video game will focus on group player interaction while offering numerous features and bonus events. The G-Deluxe platform also will feature new additions incorporating fivereel video game play, mega top boxes and numerous events and anticipations. Rounding out Aruze’s booth will be the award-winning GStation game Lucky Big Wheel, an innovative electronic version of the popular table game. Shoot to Win Craps also will be displayed, plus a new innovative electronic table game that will virtually put a new twist on several existing Aruze G-Station games. For more information, visit

Talking Stick Resort ALL THINGS FUN


alking Stick Resort is the leading entertainment destination in Scottsdale, Arizona, boasting flavorful cuisine, top-charting performers and an extensive gaming collection. Occupying more than 55 acres on the Salt-River Pima Maricopa Indian Reservation, the hotel and casino is the place to be 365 days a year. Touting a spacious layout, the property houses a variety of luxury amenities. In addition to 496 guest rooms, it features five restaurants, six lounges, a 650-seat showroom, world-class spa and fitness center. It also includes 21 meeting rooms, a 25,000square-foot Grand Ballroom and a renovated pool area complete with an outdoor stage and seating capacity of 4,500. Featuring a 240,000-square-foot casino, Talking Stick Resort offers an array of gaming options. Deemed by many as the resort’s ultimate treasure, the gaming area includes 54 tables of blackjack and more than 700 slot machines including Cherry Chance, Dante’s Diamonds, Triple Trouble 86 | G2E Preview 2014

and Catch the Money, to name a few. The property also is home to the Arena Poker Room, the largest card room in state of Arizona, equipped with 49 poker tables including Texas Hold ‘Em, 7-Card Stud and Omaha. In addition to maintaining a full tournament schedule, Arena also hosts statewide poker tournaments such as the annual Arizona State Poker Championship and Arizona Ladies State Poker Championship. The gaming repertoire is wide-ranging

and accommodating to all tastes, making it the ideal pastime. Partaking in all the gaming action can truly work up an appetite. Luckily, Talking Stick Resort has guests covered, offering a variety of food in close proximity. Nestled on the 15th floor, Orange Sky is a premier fine-dining restaurant featuring aged steaks, breathtaking views of the desert and a selection of more than 300 bottles of wine. Rounding out the dining options to include casual experiences are Blue Coyote Café, Wandering Horse Buffet, Black Fig Bistro and Ocean Trail. Surrounded by a variety of Valley attractions, Talking Stick Resort puts guests in the center of all the excitement. With Talking Stick Golf Club, Salt River Fields at Talking Stick and Fashion Square Mall just minutes away, there’s no question Talking Stick Resort is the destination for all things fun. For more information, visit

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his past year has marked continued expansion for Cadillac Jack into both commercial and tribal gaming markets throughout the U.S., as well as substantial international growth for parent company Amaya Gaming Group. Cadillac Jack’s commitment to provide exceptional service, and to deliver games that outperform the market and offer greater entertainment diversity for players, may be seen in the exciting product collection and through the dedication of personnel. In addition, continued investment in product development allows the company to bridge the gap between land-based and online casino operations. At G2E 2014, Cadillac Jack will showcase an extensive product portfolio that encompasses a variety of game mechanics and platforms, including multi-level and wide-area progressives, mystery progressives available in quad, triple and double boost progressives, and new feature sets designed

to ignite a frenzy of game play. Additionally, Cadillac Jack will unveil a fleet of new cabinets engineered to increase seat time with dynamic graphics, tightly integrated software and immersive sound that will attract players from across the casino floor. Some of the company's bestknown and highest-performing series will showcase new math models and innovative new game mechanics, and will make their debut at G2E on the newest game cabinets. Cadillac Jack’s PowerXStream series has shown no signs of slowing in its momentum, as 90 percent of the company’s casino partners feature the product series on their casino floor. PowerXStream includes a variety of reel configurations, volatility and unique game mechanics. New to the series are Power Blocks,

which feature oversized versions of the symbols three reels wide and four rows deep, allowing for wins of three, six, nine or 12 symbols. A full stack of wilds on either reel two or reel four will reflect to the other reel in Reflex Wilds. Turbo Boost boosts the base game’s potential with the addition of mystery progressives. And XStatic Wilds increase the player’s winning potential with wild symbols that remain locked in place. It is the goal of Cadillac Jack to increase customer casinos’ performance metrics by delivering products that outperform the market. See the latest collection in Cadillac Jack’s Booth 2253 at G2E 2014 or visit for more information.

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asino Technology is a European manufacturer of quality gaming products and casino equipment. With products recognized in more than 50 countries and a global network of local subsidiaries and distributors, the Bulgaria-based company is renowned as a synonym for quality, reliability and top performance. At its 15th anniversary, Casino Technology is demonstrating once again its innovative spirit, making the leap to converge its land-based expertise to online through its fully operational convergence platform delivered by a new corporate division, Casino Technology Interactive. Reaffirming its mission to promote innovations and the highest quality standards, Casino Technology together with its U.S. partner Alto Gaming will show a host of new concepts and developments at G2E 2014. The complete multi-channel gaming solution, the Big 5, will be displayed simultaneously at the neighboring booths of the two companies. Combining Rhino Casino

Management System, Lion Money Management System, Buffalo Jackpot Server, Elephant Remote Game Server and Leopard Online Gaming Platform, the Big 5 Suite provides a seamless synergy between land-based and online gaming, offering operators highly efficient tools to run and expand their business operations. Another unique solution, Casino Prince II, also will be presented, combining the live game of roulette with opportunities to remotely place bets, plus play video slots and bingo games at the same time. The new Aurora upright cabinet, featuring impressive design and increased player comfort, will host the just-released Asianthemed progressive series Peacock & Dragon. With eye-catching graphics and exotic story lines, the games linked to the



intas Corporation has been bringing the right image to casinos across North America for more than 80 years. Cintas’ suite of gaming solutions helps bring casino brands to life and enrich any casino’s guest experience by ensuring all of the details are addressed. From the casino floor to the back door, Cintas’ specialized solutions save casinos time and money with the simplicity of a consolidated service partner. As a leader in the uniform industry for nearly 50 years, the tenure among the Cintas design team is unmatched, with 115-plus years of image apparel industry experience. Located in Las Vegas, Cintas Gaming Design Studio focuses on designing unique image apparel programs that complement any casino brand vision or brand message through high-end, highly functional uniforms. While comfort, functionality and dura88 | G2E Preview 2014

bility remain important aspects of any uniform program, many clients are placing additional emphasis on retail-inspired, ontrend apparel, which has positioned Cintas as a design powerhouse due to the company’s team of elite designers. Cintas is much more than uniforms. Cintas’ specialized gaming solutions help improve guest satisfaction and ensure a clean, safe and impressive indoor and outdoor environment for any casino. Cintas’ gaming solutions include branded floor mats and deep cleaning of tile, carpet and air conditioning units, in addition to safety programs such as first aid cabinets, training and even AEDs. For more information, visit or call 800-864-3676.

innovative 8 Peacocks jackpot bring to life symbols of good luck and prosperity from ancient Chinese mythology. The Wild Sunrise, just released for the U.S. market, will further expand game offerings, featuring impressive visual presentation and attractive winnings. The new titles from the premium branded Penthouse Slots series, as well as the latest additions to the Gamopolis Highway series featuring a range of improvements both in the graphic presentation and game interface, will add even more adrenaline. The popular Sensa Plus and Gemini Plus upright cabinets and Tangra II slant top complement the product selection, offering high-tech characteristics and proven top performance in many markets worldwide. For more information, visit

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or more than 20 years, Cole Kepro International LLC has been an innovative partner to the gaming industry. Founded by Joe Cole in 1993 to provide fabrication and engineering solutions to the gaming industry, Cole Industries transformed over the last two decades into a vibrant new company called Cole Kepro International. The company is a full-service turn-key manufacturing partner to any size gaming supplier. Winner of the Frost & Sullivan Manufacturing Leadership Award for Operational Excellence, CKI currently is owned through a partnership between Chief Executive Officer Fred Cook, private equity firm the Anderson Group and Kepro International. With a 120-person-strong resource pool of solutions-oriented professionals and 10 engineers on staff to provide design services, CKI is positioned to meet a variety of customer demands, whether it is

a simple player-tracking bracket or a whiteboard new gaming cabinet nurtured all the way through laboratory submission. The company’s success is evident through its strategic partners AGS, Konami, Ortiz and Grand Vision, to name a few. CKI is announcing that at G2E 2014 it will showcase new partnerships with MGAM, Bluberi and Intuicode/Encore gaming— further strengthening its position as a major

influence in the cabinet delivery portion of the slot supply chain to casinos. This year’s G2E will continue to broadcast CKI development as the company introduces the Evolver-X, an advanced cosmetic layout of a proven product CKI customers have demanded across the country. Evolver-X continues the positioning of CKI products as reliable, ergonomic and cost-effective to customer partners of all sizes. Through the efforts of CKI engineers, the company developed a cabinet with an integrated CPU logic box harness design that is plug-and-play, called FastTrack. There is no more seamless way to incorporate a casino’s game boards readily into a cabinet than with FastTrack and Evolver-X. The Evolver-X will be on display in Cole Kepro’s booth, 4953. For more information, visit

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DiTronics Financial Services THE NEXT TECHNOLOGY WAVE


ince 1998, DiTronics has been a pioneer and leading provider of playercentric cash access and funding solutions for the gaming industry. Today, DiTronics continues to define the future of funds access with a fully integrated suite of products and services that includes ATM and multi-function ticket redemption machines, check guarantee services, cash advance, iGaming, digital wallets and comprehensive marketing programs for casino operators requring multi-channel funding solutions for land-based, mobile and online gaming. At G2E 2014, DiTronics will feature the new DFS-200 kiosk, which extends funds access to both land-based and online customers and is offered in both single- and dual-BV configurations for operators seeking industry-leading funding solutions combined with proven reliability. The DFS-200 allows players to redeem slot tickets and break bills as well as access funds via ATM, cash advance and even check-cashing transactions. Players can use

those funds in a land-based casino as well as an online casino. DiTronics’ multi-channel funds access platform features a dynamic funds access API that allows operators to extend the functionality of the DFS-200 and create a seamless funding experience for players. Unique features of the DFS-200 include: Advanced Bill Mix Control (patent pending), whereby operators can customize and define the bill break, ticket redemption, ATM and check cashing transaction denomination presentation to their customers; customization by zone, by machine and by transaction type (for example, providing only large notes in high-limit zones) and newly released marketing functionality, which will be introduced at G2E, allowing customers to convert their points and coupons to cash at the DFS-200 casino

kiosk. Flexible infrastructure solutions give operators the choice. The DFS-200 also offers the exclusive Transaction Rewards application option, another industry first which integrates DiTronics funds access applications directly with a casino’s player database, enabling patrons to take advantage of their player club tier and the associated discounts on fees on ATM, cash advance and check-cashing transactions, as well as earning points for those transactions. Jim Kirner, senior vice president of sales and marketing, says, “When attendees at G2E see these new capabilities in action, they will begin to appreciate the potential of our vision for integrating these advanced technologies to better serve both players and our customers.” Headquartered in Las Vegas, DiTronics is the largest privately owned single-source, full-service funds access solutions provider in the gaming industry. See DiTronics at G2E booth 3616 or visit



hile the adoption of ticketin/ticket-out on slot machines brought significant benefits to gaming operators, more than a decade later, its full potential has not yet been unleashed. To stay competitive and keep up with the most recent economic challenges, landbased operators are seeking to leverage existing technology to reduce overheads and boost revenue. By extending TITO onto table games and using promotional couponing across slots and table games throughout the resort, operators can gain a clear advantage over their competitors. With the ability to buy in or cash out at table games, FutureLogic’s TableXchange printer/scanner provides a bridge between slots and tables, helping casinos speed up play and identify valuable crossover players, ultimately enhancing the casino/property experience. With chips remaining at the table, the 90 | G2E Preview 2014

TableXchange device further increases operational efficiency at tables, cash cage and kiosks by significantly reducing the resources associated with chip refills and cash handling throughout the property. Much like the TITO printers at slot machines, the TableXchange system can be integrated into promotional couponing systems and deliver coupons at table games. By offering operators the ability to use the existing TITO and player tracking infrastructure, FutureLogic’s PromoNET couponing solution allows operators to identify and reward high-value players (both carded and uncarded) instantly, right at the game, without any delays. Moreover, by

providing a vehicle for tangible awards for a participating player, the PromoNet solution can steer players to online sites, bridging the gap and acting as an affiliate program between land-based and online venues. Generations ahead of competing TITO printers, FutureLogic’s GEN3 Evolution printer features the industry’s largest standard paper capacity of 450 tickets, and at eight inches per second, it is the fastest printer in gaming, printing and presenting a ticket/coupon in less than one second. A new low-paper sensor eliminates paper waste by taking the ticket stack down to the last ticket. In addition, operators can easily update firmware in a flash, by simply connecting a pre-loaded thumb drive to a printer while it’s still in the slot machine, yielding a significantly reduced downtime for every slot machine on the casino floor. For more information, visit

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t was in the mid-1940s that the three Gasser brothers, Louis, Roger and George, combined their talents and set out on the next phase of their lives. With a few ideas and a very strong work ethic, they set up shop to work with a relatively new material at the time—aluminum. Tapping into the expertise available in their industrial hometown of Youngstown, Ohio, they began to assembling aluminum storm windows and screens, welding aluminum beer kegs and even fabricating custom parts for a prototype helicopter. Driven to develop their own product line, they began to design and manufacture aluminum-frame dinette sets. With minor success selling these chairs and tables close to home, a young George Gasser loaded a few chairs into the back of his car and headed to the first-ever National Restaurant Association convention in Chicago. Attendees were intrigued by Gasser’s highly durable, lightweight chairs and, at the

close of the show, George left with a solid order, several good leads and a whole new market to develop. Gasser has been an innovator in every decade since the company’s inception. The 1960s brought about the Comfort Zone seating line; the 1970s saw the creation of specifically designed seating for slot machines; the unique Quick Release base for casino slot seating was introduced in the 1980s; the 1990s offered the Easy Change seat cushion. And in 2011, Gasser introduced the patented Halo Base that allows easier movement of casino slot seating. Continuing into the 21st century, Gasser has implemented a company-wide recycling plan. Today, Gasser Chair Company remains a family-owned business

with a reputation for innovation. The second and third generations of the Gasser family, teamed with some of the most skilled employees in all aspects of the business, are guided by the founders’ original principles. Together they proudly continue the tradition of developing innovative solutions to customers’ seating requirements and skillfully manufacturing the finest quality seating. Visit Gasser Chair Company in Booth 1817 to see its latest innovation, the Coltrane, plus Gasser’s newest gaming models for high-limit, slot, table games and poker seating, all designed to keeps players playing.

Genesis Gaming Solutions EVERYTHING TABLE GAMES


enesis Gaming Solutions, Inc. is the only comprehensive solutions provider to the table games industry.

A leader in hardware and software solutions for casino pit and poker room management, Genesis Gaming Solutions also offers a full

line of table game products to the casino industry. Genesis Gaming Solutions’ product lines include Bravo Pit, a complete table game management and player tracking system; Bravo Poker, the most robust poker room management system available; and Bravo Poker Live, a mobile app that allows players to access up-to-the-minute live play, tournament and promotional activity at all participating poker rooms. Genesis Gaming Solutions also offers custom-built gaming tables and furniture, high-quality casino chips, precision dice, playing cards, table layouts, roulette wheels, roulette and baccarat displays, and table game accessories. For more information, visit booth 2223 at G2E 2014 or visit

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Incredible Technologies INFINITY AND BEYOND


2E 2014 will be Incredible Technologies’ official launching pad for its new gaming technology platform, Infinity, and the debut of the new Infinity U23 cabinet. Infinity represents what IT is calling the “foundation for their future,” with its radical lighting effects, powerful system capabilities and sleek new shape. Additionally, IT will showcase dozens of new games and a revamped product strategy featuring its new E-Play, V-Pro and I-Series family of games. 2014 has been a year of focus, determination and growth for IT as the Infinity U23 sees its national debut at G2E only after topping performance charts in its six-month beta test period. Initial Infinity buyers at the G2E show will receive one-time rollout pricing for orders placed before or during the show.

The company has made a pledge that it only will show the most proven products and titles in its trade show program, and is proud to point to its successful 2014 track record. This polished catalog of top-performing slot titles

paved the way to spark sales in 16 U.S. markets, including a deeper endeavor into Nevada, as well as an international presence in Macau, Peru and the Philippines. IT President and Chief Executive Officer Elaine Hodgson says IT will use G2E as a time to show to the world that

the Chicago-based game manufacturer is here to stay. “After years of hard work and persistence, we now have a solid catalog of game titles that are earning their share at over 150 casino floors worldwide,” Hodgson says. “Combine that momentum with the overwhelming buzz of our new Infinity U23 cabinet and G2E 2014 has the making of being a meaningful turning point for our future.” The company will also use the show as a chance to exhibit its Simple Sign Display Kit, which has proven to be the ultimate bank signage solution: easy to install, economical and impactful. Show-goers are invited to see Incredible Technologies’ display at Booth 4459. For more information, visit



hroughout the past two decades, the Innovation Group has evolved into a multi-disciplined team that has provided financial, management, investment banking, development, marketing and diversification advisory services to a signature worldwide client base. The most sought-after and respected research/advisory firm in its core industries, the Innovation Group has been associated with more than $75 billion in investment decisions specific to the gaming, entertainment, hospitality and leisure sectors. The Innovation Group team has helped to bring many of the world’s largest entertainment and hospitality developments to fruition, and has been exposed to industry best practices across six continents and more than 80 countries. The company’s international advisory practice continues to be among the most important segments of its business, and collectively, the Innovation Group of Companies has provided its services in more than 100 major gaming entertain-

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ment jurisdictions throughout the globe. The Innovation Group’s areas of specialization have naturally expanded into such related disciplines as F&B, mixed-use retail, convention centers, sports/performance venues, social media, online gaming and other offerings that define the ever-changing world of leisure and entertainment. Multibillion-dollar organizations, developers, operators, government entities, global financial institutions, professional associations and private equity investors are just a few of the client segments that have made prudent economic, financial, social and political decisions based on the company’s analysis, advice and strategic support. With an inventive, forward-looking staff of professionals, the Innovation Group is recognized throughout the industry for accurate analyses and forecasts, and a timely response to client needs. Its diverse services include feasibility studies, market assessments, economic impact studies, strategic and financial planning, economic diversification, legislative and

government advisory, litigation and expert witness and iGaming strategy/research. Additional services are available through the affiliates and specialty practices of the Innovation Group of Companies. Committed to the future of the industry, the Innovation Group has launched groundbreaking initiatives such as the Emerging Leaders of Gaming to help support the next generation of visionaries in gaming, entertainment, hospitality, F&B, tourism and leisure. 2014 marks the second consecutive year the Innovation Group has championed the official G2E Emerging Leaders event, both in terms of coordination and sponsorship of scholarships to help support young professionals who otherwise may not have been able to attend G2E. The Innovation Group also has contributed to the “40 Under 40” profiles for Global Gaming Business in association with our Emerging Leaders initiative. For more information, visit

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t G2E, JCM will show an impressive array of transaction technologies that help operators conduct more than a transaction—they help build a connection. JCM’s featured product is the new Dynamic Network Applications (DNA), bundled enhancement tools for the iVIZION bill validator. Designed to be the “foundation of intelligent validation,” iVIZION has the ability to expand to be more than just a highly advanced bill validator. Now, DNA will build on iVIZON’s foundation of intelligent validation and empower operators as well as regulators with real-time reporting, diagnostics and connectivity across the range of peripheral devices. DNA provides real-time health and event monitoring of all peripheral components used inside an EGM, utilizing either a wired or wireless connection to a local server. Peripherals that DNA can monitor are practically limitless, and include bill validators on slots, table game validators, tick-

et printers, card readers, digital displays and coin acceptors, where utilized. DNA passively monitors the SAS line, provides diagnostics, analytics and value-added features that all can be managed through DNA’s user-friendly mobile dashboard. The dashboard was specifically designed for platform flexibility. It can easily be used on a PC, tablet or mobile phone. Additionally, DNA gives flexibility of information the user chooses to use and/or see for reports and more. DNA’s user interface was developed to be centered on feature functionality, operations, flow of data and user interactions. This design allows users to get the information they want, when they want it, all in real time. DNA’s flexible platform means it can be used in a variety of settings and for a wide range of purposes. Multiple-property

or single-property slot operators, route operators and AWP operators can each benefit from DNA’s configurable platform. For example, slot operators primarily may be interested in DNA’s ability to give real-time information on cash-box management or firmware downloads, while route or AWP operators might be interested in DNA’s meter reconciliation or preventive maintenance capabilities. In addition to DNA, JCM will show iVIZION, iPRO and a collection of bill validators for EGM and kiosk, VLT and AWP environments, as well as advanced printers and digital media, including displays, controllers and production capabilities. For more information, visit



GM is leading “Evolution Through Innovation.” This statement is not just the theme of its show at G2E, but the core of the company’s promise. Founded in 2003, KGM’s operations have undergone significant expansion, keeping it poised to respond quickly and ably to the ever-changing needs of the gaming industry. Headquartered in Philadelphia, KGM provides a diverse range of interlinked gaming products. Through self-sufficiency and entrepreneurial skill, KGM has developed new technologies, formed strategic partnerships and opened new service lines—all directed toward helping customers retain their competitive edge. KGM’s custom seating division offers in-house manufacturing of slot and tablegame stools and dealer’s chairs as well as reupholstery services. The custom millwork division provides well-designed, quality slot base and pit-stand solutions. KGM’s sig-

nage and graphics division is an industry leader in fiber optics, cold cathode lighting, computer programmable displays, molded plastics and LED edge lighting. As the exclusive East Coast distributor of Ainsworth Gaming products, KGM offers an outstanding range of gaming technology and game combination software. In July 2013, KGM became the first privately owned company on the East Coast to submit a remote gaming server in the advent of online gaming in New Jersey. Through an agreement with Spin Games, KGM offers high-definition HTML 5 online game content. In July 2014, KGM received final

approval from the Delaware Lottery to place its first casino table game in the state of Delaware. Through an agreement with Score Gaming, KGM introduced Golden 21 at the Casino at Delaware Park. KGM also is a go-to source for purchasing, assembly, maintenance, repair, warehousing, distribution and technical support. With a commitment to exceptional service at the heart of all it does, KGM is second to none when it comes to meeting the needs of the gaming industry. Casino operators are invited to dscover what “Evolution Through Innovation” can do for them. For more information, visit G2E Preview 2014 | 93

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stablished in 2004 in Macau, LT Game’s primary focus is the electronic gaming business. LT Game launched its first generation of live table game terminals in mid-2006. One year later, the Casino Kam Pek Paradise in Macau opened with LT Game’s live multi-game machines installed; today the casino features more than 600 of the games. Other casino operators in the city quickly came to appreciate the benefits of LT Game’s live multi-game machines and started to install them in their own casinos. Currently in Macau alone, more than 3,000 live multi-game machines are working extremely well—and the number keeps growing. Recently, 180 live multi-game machines, three chipless E-Baccarat tables and several sets of Intelligent Cash Access Redemption machines were installed at the reopening of the Macau Jockey Club Casino, which makes it the first casino in the world with no chips. All of these products will be displayed at LT Game’s booth at

G2E 2014. The live multi-game machine has been designed with a sophisticated high-tech platform allowing the players to play different types of games on different tables simultaneously while being on the same terminal. In addition, the players have more comfort, privacy and security than they could have in a traditional table. Moreover, LT Game products have additional benefits and advantages for the casino operators. They provide a complete record of betting and credit points. Through live multi-game machines, one dealer can be three times more productive than a dealer at a traditional table. Because one dealer serves unlimited players, human error can be minimized and labor costs reduced. LT Game has a very large market share

in Macau, where it supplies gaming machines. The company is expanding into other markets in Asia, Australia and the United States. On June 30, the company received the formal written approval from Nevada Gaming Control Board for installation of its equipment in the Nevada market—an important milestone for LT Game’s expansion into United States. The company’s target always has been to develop and supply the innovative products that benefit both casino operators and players. At G2E 2014, in addition to the most popular live multigame machines, LT Game also will exhibit other new product concepts, including EBaccarat Table, Intelligent Cash Access Machine, web game and Baccarat Tournament System. For more information, visit

Micro Gaming Technologies ALL ABOUT PROMOTIONS


icro Gaming Technologies, Inc. designs and develops software to automate, track and report casino promotions. The MGT software applications interface bi-directionally with existing player tracking systems and a touch-screen device. MGT’s newest development also allows its software to interface with a casino’s slot machines, tablets, website and mobile devices as well as kiosks. All of these devices work together to become a valued “employee” who knows every player in the database, and is able to evaluate 94 | G2E Preview 2014

historical gaming activity and use the information to determine an appropriate prize based on a patron's gaming value. The realtime Promotional Intelligence controls the distribution of the promotional budget. The kiosk can issue prizes by printing a barcoded voucher or electronically posting the prize to the player’s account. Electronic prizes include slot free play, ticketless drawing entries, points, comps, ticketless drawing entry multipliers, point multipliers and comp multipliers. For more information, visit, or call 702-360-8550.

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Novomatic Group of Companies DUALITY IS KEY


ovomatic Americas and Austrian Gaming Industries GmbH, as well as the representatives of the numerous subsidiaries catering to the Latin American markets, are ready for G2E in Las Vegas. The Novomatic Group, led by the AGI team, will present, at booth 2653, an international display of product innovations covering the whole spectrum of gaming entertainment, as well as products that are specifically dedicated to U.S. markets. With a turnover of €3.5 billion in 2013, the Novomatic Group of Companies is one of the largest integrated conglomerates of the international gaming industry and the undoubted market leader in Europe. Founded in 1980 by Professor Johann F. Graf, the group today comprises affiliated companies in 43 countries, nine production locations in seven countries and 11 technology centers in nine countries. With an export rate of 98 percent, Novomatic exports high-tech gaming

equipment to more than 80 countries. At Novomatic’s core is its duality, as both a manufacturer and operator of hightechnology gaming equipment. Novomatic operates more than 230,000 gaming machines in more than 1,500 group operations such as casinos, electronic casinos and via rental concepts. Through its subsidiary Novomatic Americas Sales LLC, based in Florida, the group continues to advance its presence in key U.S. markets as well as expand its considerable business interests throughout the Caribbean and Central and South America. The Novomatic Americas team, with sales, service and after-sales facilities established at its headquarters in Deerfield Beach, Florida and also East Dundee, Illinois, is headed by Chief Executive Officer Jens Halle and Vice President of Sales-North America Rick Meitzler, who will be present at the Novomatic booth at G2E. Already licensed in Florida and

Michigan, Novomatic Americas also has recently received approval for its license application in Illinois, for both the state’s riverboat casino and video gaming terminals market sectors. Specifically for the U.S. markets, Novomatic will present at G2E the ActionGaminator in a variety of highly attractive upright and slant-top cabinets, offering a sophisticated all-star mix of internationally proven Novomatic games for the Illinois VGT market. For more information, visit



his year marks 20 years for RPM Advertising, and the results speak for themselves. From renowned Indian gaming properties to the world’s biggest entertainment company, the agency has helped build some of the greatest gaming brands in the country. Armed with smart, strategic thinking and award-winning creativity, RPM continues to serve and contribute to the extraordinary growth and success of clients big and small. It all started with Jack Binion and an idea that players were hungry for the serious gambling and attentive service of days gone by. That insight forged Horseshoe’s legendary persona and led to the incredible success the brand enjoys today. Since then, RPM has launched countless gaming brands, created more No. 1 properties and brought their considerable experience to clients from California to Florida, from Maine to the Gulf Coast. The company’s client list reads like a veri-

table gaming industry who’s who: Hollywood, Argosy, Harrah’s Entertainment, Horseshoe, Thunder Valley, Hollywood Poker Open, Marquee Millionaire, Seminole, Hard Rock, Caesars Palace, Gila River, the Grand, World Series of Poker, the M Resort, Beau Rivage, Bally’s and on and on. It would be difficult to find an agency that has as much experience as this one, to say the least. The agency considers itself a true partner in its clients’ success. That includes every facet—from consumer advertising to player acquisition and rewards programs, on-site marketing, back-of-house initiatives, event marketing, community pro-

grams, employee retention and recruiting. You name it; RPM has been instrumental in planning and executing just about everything a casino does. From restaurant logos to entertainment venue naming, designing players club cards, creating and designing slot games, building sales programs and creating brochures, nobody understands the gaming business like RPM Advertising. Today, as the industry changes and evolves, RPM remains at the forefront of casino marketing, offering a full complement of digital services and comprehensive social media programs to keep clients ahead of the trends. For more information, visit G2E Preview 2014 | 95

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Rymax Marketing Services MAXIMIZING LOYALTY


ymax Marketing Services is the leader in providing player loyalty programs, merchandise and events to the gaming industry, working with national and regional properties, as well as Indian casinos and racinos. Rymax also is a sought-after strategic marketing partner for Fortune 500 companies. Today’s players have varied demographic, psychographic and geographic needs, and Rymax’s rewards reflect the diversity of players across each demographic. The company’s award-winning programs and events are designed to drive ROI for the property while increasing both loyalty and repeat play from guests. Rymax understands the importance and share of wallet VIPs bring into casinos, plus the need to engage them by offering desirable rewards and events. R-S.I.T.E., Rymax’s Strategic Interactive Themed Events, is our turn-key event solution, custom-designed to increase event ROI by

pairing aspirational products with attendees to create a memorable experience that leaves a lasting impression. As the nation’s largest direct manufacturer’s representative, Rymax designs events that feature a multitude of brands and products for players, unlike others that only feature one product. With Rymax, your players have their choice of brands such as Hearts on Fire, Klipsch and Michael Kors. Rymax offers in-demand merchandise from more than 300 brand names that are all ontrend and appeal to players from all demographic groups, ranging from luxury brands to commodities. On-site casino events are important to a property’s overall performance, to keep players engaged while visiting a casino. Rymax works strategically with both the program and the venue to create something that appeals to the target audience by using on-trend, innovative ideas and motivational rewards that will keep VIP players coming

back. The company's expertise in using RScore, Rymax’s proprietary event analytics platform, leads to maximum client results, both in terms of engagement and revenue. Rymax organizes all player loyalty events—including shopping sprees, pick-agifts, giveaways and tournament prizes— from conception to creation, including preevent marketing. From initial planning to event execution and analysis, Rymax works hand-in-hand with casinos to achieve their unique goals. To learn more about Rymax, visit Booth 2108 or contact Paul Gordon, vice president of sales, at 973-582-3272 or



2E 2014 will be an important showcase for TCSJohnHuxley with the launch of the new Gaming Floor Live platform and related products. More than 18 months in development, this new platform underpins the company’s strategy to supply products, solutions and support that drive and grow customers’ businesses through enabling technology innovations. Cath Burns, group chief executive officer, says, “We are very excited about the launch of Gaming Floor Live and the impact it will make to our customers’ businesses. This is the first time it’s possible for table game products to communicate with one system to provide vital information such as reporting, analytics, optimization and accountability. With Gaming Floor Live we can collect all this data through our Table Interface Board and feed it into the operator’s system for analysis. What’s more, it’s an open platform, so it’s possible to connect not just our own products, but other vendors’ products, too.” 96 | G2E Preview 2014

With more than 900 tables installed in Macau, Gaming Floor Live is already maximizing efficiencies on the floor and improving dealer speed to increase revenue. By having visibility of enough data and knowledge to refine and optimize processes by even a minimal amount, operators are able to save and make more money. Even a slight optimization on table revenues adds up to a significant and positive change to profitability. Although the emphasis has been on developing and launching the new platform, TCSJohnHuxley has not diverted its focus from the existing product range. In fact, much of the established portfolio such as the benchmark Chipper Champ 2, Saturn roulette wheel and e-FX display products are now technology-enabled to connect to the new platform. As part of the Gaming Floor Live platform, visitors to G2E 2014 also will see GFL Bonusing Solutions, the powerful

floor-wide event and mystery progressive platform that can adapt to almost any table game; and GFL Media, featuring e-FX table displays, the most comprehensive range of display solutions available for live gaming, with the ability to drive results from the game as well as media and event content. For the first time in the table game sector, Gaming Floor Live provides operators with a powerful single-source tool that collects real-time data from all table devices and delivers opportunities to increase revenues as well as highlighting non-optimal game play and dealer inefficiency. For further information please contact Tracy Cohen, director of marketing, at

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Vantiv Gaming Solutions SOLUTIONS THAT PAY OFF


ince entering the gaming market nearly five years ago, Vantiv Gaming Solutions has been dedicated to educating the gaming industry as the payments landscape continues to evolve. Vantiv crafts a frictionless experience for gaming operators, which encompasses solutions for cashless gaming, security and internet/mobile gaming, as well as comprehensive solutions for accepting payments from multiple channels. Gaming is at the forefront of many electrifying changes. Vantiv is here to help the industry navigate through the changes and build a memorable, modernized experience for both operators and players. Cashless Gaming Regulations that once prevented casinos from accepting credit and debit cards are changing. Cashless gaming is becoming a reality that will improve patron convenience and operator efficiency. The Vantiv vehicle gives casinos a powerful new way to market to patrons, knowing customers’ purchasing habits inside and outside of the casino.

Data Security Amid the growth of platforms, gaming is increasingly becoming a target for criminals looking to obtain cardholder and transaction information. Vantiv prioritizes security and data protection to prevent potential heartache.

public, the last thing anyone wants to worry about is a slowed or failed payment process. From social gaming and fantasy sports to mobile wagering, Vantiv offers customized solutions that satisfy regulatory needs, safeguard important data and ultimately protect the reputations of global brands, while never distracting players from the game.

Mobile/Internet Gaming Gaming developers and operators prioritize providing an enjoyable experience for their customers. After building a game from scratch and ultimately bringing it to the

Omni-Channel Solutions For many casino properties, offerings extend well beyond gaming. Casino operations can include spas, restaurants and iGaming options all within a property’s confines. Vantiv’s comprehensive payment solutions help properties facilitate payments from several different channels in a seamless and intuitive fashion. With the help of Vantiv solutions, gaming institutions are connecting with visitors and players in ways they never could before. Visit Vantiv Gaming Solutions at G2E Booth 2023 or online at

his or her neighbors, who are then also able to play the community bonus. This community bonus offers many and varied winning combinations, which will allow all participants to accumulate numerous prizes. With Zitro Revolution 2014, Zitro developed a new system to qualify for the new Air Cash, Treasure Box and Splash community bonus games, which don’t require players to accumulate points. All players have to do is play—the cash bonus activates on the game screen to give direct access to these community bonus games. This new way of accessing Zitro’s community games means that participation will increase significantly. Zitro also has developed its own technology for VLTs and server-based games on its Blackwave machines. Zitro’s technology offers customers a broad selection of remoteaccess games. Each casino can customize downloads and optimize profitability.

Optimization is possible through Zitro’s latest-generation tools for monitoring, analyzing and managing the games and data on any machine in any casino, in real time. The innovative 3D game development engine created by Zitro and incorporated in its latest-generation games is further revolutionizing the video bingo sector. Jack & The Beans incorporates this 3D engine, which enables spectacular graphics and threedimensional characters in video bingo. Zitro also introduces more dynamic and interactive animations in its extra ball feature, a new feature included in all games that provides three new extra balls: the free ball, the wild ball and the Zitro ball. For more information, visit Zitro at booth 3853 or visit

This protection begins at the first swipe of a card (point-to-point encryption) and continues through the storage of data (tokenization). Hackers are constantly testing firewalls to figure out how to steal consumers’ and businesses’ hard-earned money. Vantiv helps operators stay one step ahead of them.



itro, the world leader in video bingo games, will launch a “Bingo Revolution with Zitro” at G2E 2014. Since its formation in 2007, Zitro has combined its strength of technology with its strength of innovation and created elements that provided profitability, sustainability and reliability and set the standard for the video bingo industry. These attributes are at the heart of Zitro, and have made Zitro the world leader in video bingo games. The new Air Cash features four different prize levels. With these four prizes, players’ chances of winning are considerably increased. Treasure Box is Zitro’s new piratethemed community bonus game, offering players with up to three active prize lines that can increase their chances of winning a bonus prize and also the size of the bonus prize. Splash is Zitro’s most team-oriented game. When a player achieves the Splash Bonus, it is automatically “splashed” to all of

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n July, the American Gaming Association announced its most diverse class of inductees into its Gaming Hall of Fame with the selection of the late gaming law expert Bob Faiss, former Las Vegas mayor and current Caesars executive Jan Jones Blackhurst, Nevada Gaming Control Board pioneer Patricia Becker, and the second-ever tribal gaming leader to be selected, Ernie Stevens. The 2014 class will be inducted into the Hall of Fame during a ceremony hosted by MGM Resorts International at the Hyde Nightclub at Bellagio in Las Vegas on September 29 as part of the Global Gaming Expo. “We’re proud to recognize these men and women who have led the gaming industry, as it’s become a job creating an economic development machine in Las Vegas, around the country and across the globe,” says Geoff Freeman, president and CEO of the AGA. “Bob, Jan, Patty and Ernie have moved gaming forward by guiding the industry through a period of incredible growth, by blazing a path for more women to assume leadership positions, and by advocating on behalf of tribal communities across the nation. I look forward to celebrating their tremendous careers and contributions to gaming.”

ROBERT FAISS (posthumously), Attorney, Lionel Sawyer Collins Bob Faiss was a gaming law expert who represented the industry at the Nevada state legislature for more than three decades and helped gaming expand across the country and around the world. Prior to joining Lionel Sawyer & Collins, Faiss was city editor of the Las Vegas Sun, assistant executive secretary to the Nevada Gaming Commission, aide to Nevada Governor Grant Sawyer and a White House staff assistant to President Lyndon B. Johnson. 98 | G2E Preview 2014

ber of initiatives aimed at enhancing diversity and promoting environmental stewardship throughout the company. She has also been proactive in supporting women in the gaming industry, such as by serving on the steering committee for the AGA’s Global Gaming Women initiative.

PATRICIA BECKER first female member, Nevada Gaming Control Board Patricia Becker has more than 35 years of experience in the gaming industry and holds the distinction of being the first woman to serve on the Nevada Gaming Control Board. In addition to operating a gaming consulting business, she currently serves as chairwoman of the compliance committee at Bally Technologies, Inc. and at Tropicana Entertainment, Inc. Becker held numerous executive positions including roles as a senior vice president with Aladdin Gaming and Harrah’s, and served on the board of directors for Cash Systems Inc., Fitzgerald’s Gaming Corp. and Powerhouse Technologies.

JAN JONES BLACKHURST Executive VP of Communications, Government Relations and Corporate Responsibilities, Caesars Entertainment Jan Jones Blackhurst represented the center of the gaming world as the mayor of Las Vegas for two terms, and has blazed a trail for women to thrive in the industry. In her role at Caesars, Blackhurst has developed a num-

ERNIE STEVENS Chairman, National Indian Gaming Association Ernie Stevens will be the second inductee from Indian Country, in recognition of his tireless efforts as an advocate for tribal gaming. He has worked on behalf NIGA members to inform and educate government leaders on the most pressing issues that affect the economic, social and political lives of Indian people. The Gaming Hall of Fame Charity Gala and Induction Ceremony is an annual event organized by the AGA and its members to honor achievements in industry leadership and entertainment. Induction into the Gaming Hall of Fame is the highest honor accorded by the gaming-entertainment industry. Each year, individuals who have distinguished themselves through significant contributions to the industry receive this distinction. More than 80 people have been inducted into the Gaming Hall of Fame since its inception in 1989. All proceeds from the event will benefit the National Center for Responsible Gaming. For information about tickets and sponsorships for the Gaming Hall of Fame Charity Gala, visit

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Profile for Global Gaming Business

G2e Preview 2014  

Global Gaming Business presents its annual look at the casino industry's most important trade show and conference, G2E, in Las Vegas, NV.

G2e Preview 2014  

Global Gaming Business presents its annual look at the casino industry's most important trade show and conference, G2E, in Las Vegas, NV.