EXHIBITOR LIST | SESSIONS & SEMINARS | 2015 GGB GAMING & TECHNOLOGY AWARDS
Duo Steve Wynn & Sheldon Adelson Deliver Keynote Speeches at G2E 2014
Progressive Products Whatâ€™s going to stand out at G2E 2014
Slot Add-Ons How peripherals increase profitability
AGA Hall of Fame Faiss, Stevens, Becker and Jones Blackhurst honored
Visit Global Gaming Business at BOOTH 2713
TWO NEW WONDER WOMAN-THEMED GAMES FEATURE THE CLASSIC TV SHOW, PROGRESSIVE JACKPOTS AT ANY BET LEVEL, AND FREE GAMES. THESE PRO WAVE TITLES WILL DELIVER A SUPER HEROINE PERFORMANCE. BallyTech.com
© 2014 Bally Technologies. All rights reserved. WONDER WOMAN: TM & © DC Comics. (s14)
2014 WHAT’S HAPPENING AT GAMING’S MOST IMPORTANT TRADE SHOW AND CONFERENCE, SEPTEMBER 29-OCTOBER 2, 2014 AT THE SANDS EXPO CENTER, LAS VEGAS
C O V E R S T O RY
Each year leaders of the gaming industry appear at G2E to talk about the issues and opportunities that are crucial to the future, but it is rare to have two of the “visionaries” of the industry at the same show. At G2E 2014, Wynn Resorts Chairman and CEO Steve Wynn and Las Vegas Sands Chairman and CEO Sheldon Adelson will both address attendees, providing insight and inspiration for all. BY PATRICK ROBERTS
F E AT U R E
Slot machines are the drivers of the casino industry, but what would they be without the add-ons that make them so enjoyable? Learn about the products and companies that create the slot experience. BY DAVE BONTEMPO
CORPORATE PROFILES Acres 4.0 AGS Ainsworth Game Technology Aristocrat Technologies Aruze Bally Technologies Casino Arizona Cadillac Jack Casino Technology Cintas Cole Kepro Ditronics FutureLogic Inc. Gasser Chair Company Genesis Gaming Solutions Gaming Laboratories International 75 Global Cash Access 76 Gtech/Gtech Interactive 78 International Game Technology 68 69 70 71 86 72 86 87 88 88 89 90 90 91 91 74
92 92 93 93 79 94 80 94 81 95 82 95 83 96 96 97 84 85 97
Incredible Technologies The Innovation Group JCM Global KGM Gaming Konami Gaming LT Game Macquarie Capital Micro Gaming Technologies Multimedia Games Novomatic Ortiz Gaming RPM Advertising Red Square Gaming Rymax Marketing Services TCSJohnHuxley Vantiv Gaming Solutions Williams Interactive WMS Gaming Zitro
Security & Surveillance Institute
Global Gaming Women
Cintas Ultra Lounge Fashion Show
GGB Gaming & Technology Awards
AGA Gaming Hall of Fame
WHAT, WHERE, WHEN? G2E At-A-Glance
G2E Exhibit Floor Map
G2E Exhibitor Directory
DEPARTMENTS G2E Welcome BY GEOFF FREEMAN Casino Communications
MIKE JOHNSON, GROUP VICE PRESIDENT, REED EXHIBITIONS
Progressive Products BY FRANK LEGATO
G2E Preview 2014 | 3
WELCOME 1 1 T H A N N UA L | 2 0 1 4 G2E PREVIEW STAFF
Roger Gros, PUBLISHER email@example.com Frank Legato, EDITOR firstname.lastname@example.org Robert Rossiello, ART DIRECTOR email@example.com
Welcome to the New G2E
David Coheen, NORTH AMERICAN
BUILDING ON HISTORY
BUSINESS DEVELOPMENT MANAGER
4 | G2E Preview 2014
SALES & MARKETING DIRECTOR
firstname.lastname@example.org Floyd Sembler email@example.com Becky Kingman-Gros, CHIEF OPERATING OFFICER firstname.lastname@example.org
he American Gaming Association, in partnership with Reed Exhibitions, is energized to elevate this year’s Global Gaming Expo to entirely new levels. The 14-year-old, successful show continues to build on its robust history of delivering face-to-face business opportunities on the expo floor, ample networking opportunities for creating new relationships and informative educational content to help gaming professionals grow. G2E 2014 aims to reveal the latest innovative products along with enhanced business, networking and educational experiences. New offerings within the education program at G2E include: • A new seminar structure including general sessions that are intended to evoke thought-provoking discussion and foster collaboration among the gaming industry; and, • A fluid pricing structure and attendance packaging ranging from single-seminar to three-day passes that allow for attendees to maximize the available time among the myriad opportunities presented at G2E. The AGA is pleased to have increased visibility at this year’s show with a newly designed booth, which both visually and contextually reinforces our new multi-year public affairs campaign, “Get to Know Gaming” (G2KG). This effort is designed to promote gaming’s positive benefits and affirm with policymakers and opinion leaders that gaming is an important economic driver and community partner. The AGA staff is also eager to announce ways that we will showcase G2E and all of its vibrancy as a glimpse into the industry’s myriad values as a leader in innovation, diversity and growth. Please stop by the AGA booth in the
Dave Bontempo & Pamela Jones,
main corridor across from the new Hotel Show entrance to meet our team, and learn more about the campaign, our efforts to facilitate industry growth, the benefits of AGA membership and the latest policy updates in Washington. Many other engaging events will happen at G2E this year, including: • Remarks from industry leaders including MGM Resorts International CEO and AGA Chairman Jim Murren, IGT CEO Patti Hart, Las Vegas Sands Chairman and CEO Sheldon Adelson, Wynn Resorts Chairman and CEO Steve Wynn, Aristocrat Leisure Limited Chief Executive Officer and Managing Director Jamie Odell, and more; • Global Gaming Women, powered by the AGA, a single-day education program, networking breakfast and Kick Up Your Heels fundraiser fostering the development of women across the industry; and, • Numerous networking events tailored for slot and table games employees, regulators, hotel and hospitality professionals and other segments of our diverse industry. The breadth of networking, educational and face-to-face business opportunities at this year’s G2E will be our best yet—and continue to prove that G2E is unmatched in its commitment to the gaming industry. I look forward to seeing you at the show. GEOFF FREEMAN President & CEO, American Gaming Association
EDITORIAL ADVISORY BOARD
PRESIDENT, ARMENI ENTERPRISES
• Mark A. Birtha, VICE PRESIDENT AND GENERAL MANAGER, FIESTA HENDERSON CASINO HOTEL
• Julie Brinkerhoff-Jacobs,
PRESIDENT, LIFESCAPES INTERNATIONAL
• Nicholas Casiello Jr., SHAREHOLDER, FOX ROTHSCHILD • Jeffrey Compton, PUBLISHER, CDC E-REPORTS • Geoff Freeman, PRESIDENT & CEO, AMERICAN GAMING ASSOCIATION
• Michael Johnson, INDUSTRY VICE PRESIDENT, GLOBAL GAMING EXPO, REED EXHIBITIONS
• Dean Macomber, PRESIDENT, MACOMBER INTERNATIONAL, INC.
• Stephen Martino, DIRECTOR, MARYLAND LOTTERY AND GAMING CONTROL AGENCY
• Jim Rafferty, PRESIDENT, RAFFERTY & ASSOCIATES • Thomas Reilly, GENERAL MANAGER, ACSC PRODUCT GROUP EASTERN REGION VICE PRESIDENT, BALLY SYSTEMS
• Steven M. Rittvo, PRESIDENT, THE INNOVATION GROUP • Katherine Spilde, EXECUTIVE DIRECTOR, SYCUAN GAMING INSTITUTE, SAN DIEGO STATE UNIVERSITY
• Ernie Stevens, Jr., CHAIRMAN, NATIONAL INDIAN GAMING ASSOCIATION
• Roy Student, PRESIDENT, APPLIED MANAGEMENT STRATEGIES
• David D. Waddell, PARTNER REGULATORY MANAGEMENT COUNSELORS PC
CASINO CONNECTION INTERNATIONAL, LLC.
921 American Pacific Dr., Suite 304, Henderson, NV 89014 702-248-1565 • 702-248-1567 (fax) www.ggbmagazine.com The views and opinions expressed by the writers and columnists of G2E PREVIEW are not necessarily the views of the publisher or editor. Copyright 2014 Casino Connection International. Las Vegas, Nev. 89118 G2E PREVIEW is published annually by Casino Connection International, LLC. Printed in Missouri, USA. Postmaster: Send Change of Address forms to:
Global Gaming Business 921 American Pacific Dr., Suite 304, Henderson, NV 89014
p6-7 g2e14 cccolumn.qxd
Mike Johnson Industry Vice President, Reed Exhibitions
he importance of G2E to the gaming industry has never been more crucial than in 2014. With the supply side in turmoil because of many mergers and acquisitions, 2014 may be the last time that such a wide diversity of products and services is on display. Shepherding the show through this change is Mike Johnson, a longtime Reed executive who was put in charge just before last year’s G2E. This edition of the show has Johnson’s unmistakable influence. With an expanded exhibit floor and a dramatically different seminar track, this year’s G2E promises to meet and exceed all expectations of attendees and exhibitors.
Congratulations on your recent promotion to become the industry vice president for G2E. What are some of your goals for this year’s show? Thanks, I appreciate it. The main goals of any show we produce are simply to provide the ideal forum for the industry to do business, network and learn. To do that, we take ample amounts of time between shows to speak with our customers and understand all of the key trends at play so we can provide the highest level of operational efficiency, and also the ideal content people are looking to see. I’m very excited about both this year. JOHNSON:
You recently saw a huge increase in exhibit space and attendance at G2E Asia in Macau, which you also operate. Will G2E have a similar increase in 2014? We indeed saw a notable increase in the size of G2E Asia this year, both in terms of audited attendance and exhibitor participation, which continue to grow in accordance with market demand. That said, there’s certainly a lot to talk about here at home, and I’m pleased to say that G2E Las Vegas is pacing strong as well. We never release attendance statistics until they’ve been officially audited by a third party, but we closely track the raw data week to week throughout the campaign, and all things are pointing towards a larger audience this fall, which is great. On the exhibit front, our show floor is already quite a bit larger than it was last year, and with eight weeks to go, we’re confident we’ll see far more product space than we did just a year ago.
While the show has many new aspects this year, the keynotes from Sheldon Adelson and Steve Wynn have to be the highlight. How did you get those two giants of the industry to speak? No question. People want to hear from the industry’s elite, and building on the success of Gary Loveman and Jim Murren delivering solo keynotes in prior editions, this may be the biggest thing we’ve ever done. These two gentlemen are literally industry icons and household names, who come from very different backgrounds and business models, so it will be really fun and enlightening to hear from them both. The conference program has been dramatically revamped for 2014. Why was that done and what value do you believe it will bring to attendees? This is perhaps the biggest change year-onyear, which I am very excited about. I began my career at Reed managing this conference, so it’s something that is very close to my heart. That said, we learned several things from customers coming out of last year’s edition, with the biggest takeaway being that “less is more.” In the past we had as many as 16 tracks (or subjects) going off at any one time, which greatly segmented the audience. At no point did everyone come together for the really big issues, and that was something we really wanted to address. This year delegates will find more general sessions covering things like trends among American gamblers, the millennial generation, big data, cybersecurity, and more. We’ll also continue to offer our typical breakout sessions—just a more modest amount, all of which will be complemented by some of the biggest names in gaming as discussed earlier.
What else is new for G2E 2014? We’re excited to introduce a number of new networking events this year. Many people expressed a need for more strategic events, which we’re excited to introduce in the form of casual meet-ups at various bars and restaurants at the close of the show on Wednesday. Delegates specializing in slots, tables, marketing and more will now have another way to meet with friends old and new from similar backgrounds. We’re also excited to raise the bar on our annual Welcome Reception, which will now be taking place at the TAO nightclub at the close of the show on Tuesday. How will the mergers of the big slot and lottery companies impact G2E? I’m getting this one a lot! Right now the impact has been fairly minimal, but we’re clearly paying very careful attention, as is anyone serving that side of the business. First and foremost we’re very sensitive to what all of this means to the workforce, many with whom we maintain close relationships. Looking ahead to next year, we’ll likely see a very different layout, but for now we remain focused on 2014, which is coming together extremely well. Judging from the increased attendance data and exhibit figures, give us your best guess about the future of the gaming industry. I think we’re witnessing a time of great change right now. iGaming is officially here with more states closely considering the move. Others like New York and Massachusetts are expanding bricks-andmortar casinos. On the flip side, we’re seeing some consolidation in regional markets as well as the manufacturing side. The gaming customer is also getting younger and more sophisticated. As we discussed, our main goals at any show are always to address the most important issues facing the industry at any given time, which makes this year’s G2E as important as any. I look forward to seeing you there.
6 | G2E Preview 2014
p6-7 g2e14 cccolumn.qxd
p8-9 g2e14 glance.qxd
The ‘Must-Attend’ Events at G2E 2014
Sunday, September 28 9:00 a.m.–6:00 p.m.
National Council for Responsible Gaming Conference
Monday, September 29 8:00 a.m.–5:00 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.– 4:15 p.m. 9:00 a.m.–4:45 p.m. 9:00 a.m.–4:45 p.m. 9:00 a.m.–4:45 p.m. 11:30 a.m.–12:30p.m.
National Council for Responsible Gaming Conference Compliance, Law & Regulatory Institute iGaming Congress at G2E G2E 101 Security & Surveillance Institute at G2E The Hotel Seminars at G2E—NEW! Global Gaming Women Conference Networking Luncheon
Tuesday, September 30 9:00 a.m.–10:00 a.m. 10:00 a.m.–10:30 a.m. 10:30 a.m.–12:45 p.m. 12:45 p.m.–2:00 p.m. 10:00 a.m.–5:00 p.m. 1:00 p.m. & 3:00 p.m. 2:00 p.m.–4:15 p.m.
G2E State of the Industry: Operators (Open to all) Ribbon Cutting Ceremony Seminars NIGA Networking Reception, NIGA Lounge Exhibit Hall Open Ultra Lounge Uniform Fashion Show, Fashion Show Stage Seminars
4:30 p.m.–5:30 p.m.
Exclusive Seminar Keynote Address: Stephen A. Wynn, Chairman & CEO, Wynn Resorts Welcome Reception, TAO Las Vegas, The Venetian
5:30 p.m.–7:30 p.m.
Wednesday, October 1 9:15 a.m.–10:15 a.m. 10:00 a.m.–5:00 p.m. 10:30 a.m.–12:45 p.m. 11:30 a.m.–1:00 p.m. 1:00 p.m.–1:30 p.m. 12:45 p.m.–1:45 p.m. 2:00 p.m.–5:30 p.m. 4:30 p.m.–5:30 p.m. 6:00 p.m.–8:00 p.m.
G2E State of the Industry: Manufacturers (Open to all) Exhibit Hall Open Seminars Latin American Gaming Reception GGB Gaming & Technology Awards AGA Communications Awards Seminars Exclusive Seminar Keynote Address: Sheldon G. Adelson, Chairman, Las Vegas Sands Corp. The Casino Entertainment Awards at Vinyl, the Hard Rock Hotel & Casino, Las Vegas
Thursday, October 2 9:00 a.m.–10:15 a.m. UNLV Capstone Presentation: G2E’s Lessons 10:30 a.m.–12:30 p.m. Operator/Supplier Town Hall 10:00 a.m.–3:00 p.m. Exhibit Hall Open (Schedule is tentative and subject to change) 8 | G2E Preview 2014
p8-9 g2e14 glance.qxd
p10-11 g2e14 Adelson_Wynn.qxd
Twin Titans Las Vegas Sands Chairman Sheldon Adelson and Wynn Resorts Chairman Steve Wynn to deliver keynote presentations at G2E BY PATRICK ROBERTS
It’s a gaming “two-fer” never seen before at any gaming conference or trade show. This year, G2E features a selection of keynote presentations, and two that will rock your socks. The two most powerful men in gaming will speak separately to attendees on Tuesday and Wednesday.
n Tuesday, September 30, Steve Wynn, the legendary chairman of Wynn Resorts, returns to G2E for the first time in a dozen years. Wynn, the influential casino owner responsible for many of gaming’s most iconic properties—Golden Nugget, Mirage, Treasure Island, Bellagio and Wynn resorts in Las Vegas and Macau—brings his inspirational speaking style to the stage. Steve Wynn is more than just buildings, however. His innate connection with customers and what they like and don’t like continues to amaze his executives. A similar connection with employees inspires loyalty admired and copied across the hospitality industry. Wynn’s “rags to riches” story of moving to Las Vegas from Maryland where his gambling-addicted father ran bingo halls is in itself inspiring, but even Wynn admits he was able to make great friends and business partners, including the late Parry Thomas, an early booster, who helped to drive his success. He was eventually able to buy the Golden Nugget in Downtown Las Vegas, where he began his lifelong study of customers and their habits. In the late 1970s, he set off for Atlantic City, where his Golden Nugget on the Boardwalk quickly became the city’s most prosperous casino, with memorable television commercials featuring Frank 10 | G2E Preview 2014
Sinatra (who regularly appeared at the Nugget) and Wynn, who was referred to as “kid” by Sinatra. Wynn left New Jersey in 1987 when Bally offered him $440 million for the Golden Nugget in an attempt to fend off an acquisition by Donald Trump. Wynn took that windfall and turned it into the Mirage, which began the rebirth of Las Vegas. He decided that Las Vegas needed a spectacular new project that went beyond gaming, and would attract tourists, not just gamblers. And he knew it had to be like nothing ever seen before. The Mirage was a tropical inspiration, complete with white tigers, dolphins, and an exploding volcano that became a “must-see” attraction on the Las Vegas Strip. Later with adjacent Treasure Island, the “pirate battle” on the Strip drew thousands of people to a lagoon in front of the hotel to watch the extravaganza, which ran many times a night. His next masterpiece was the Bellagio, inspired by Italy’s Lake Como, with an eight-acre lake complete with dancing waters spraying hundreds of feet into the air to a soundtrack of classical music. Inside, the architectural touches and artistic-inspired facilities (including the Picasso restaurant) were unlike anything ever seen before in Las Vegas. A fine art gallery and a conservatory with natural plants changed dramatically on a
p10-11 g2e14 Adelson_Wynn.qxd
(from top clockwise) Macau’s Cotai Strip; Singapore’s Marina Bay Sands; Wynn & Encore Las Vegas
quarterly basis brought millions of visitors to Las Vegas. The casino, meanwhile, became the hottest action in town. In 1999, MGM Resorts principal owner Kirk Kerkorian made Wynn a deal he could not refuse and bought Mirage Resorts for $4.4 billion. Wynn wasn’t on the sidelines long, however. He purchased the legendary Desert Inn and its large golf course in 2000 and began planning what has become Wynn Las Vegas, which took the Bellagio elegance to yet another level. He broke ground on Encore on the first anniversary of the opening of Wynn. The two are now combined in one of the most successful gaming complexes in Las Vegas. And of course, Wynn’s attention was beyond Las Vegas. His company was one of several bidders in 1999 for one of three casino concessions being let by the Macau government after the turnover from Portugal to China. Along with Stanley Ho’s SJM and a consortium of Galaxy Gaming/Las Vegas Sands, Wynn won one of the coveted licenses, where he quickly built a smaller version of Wynn Las Vegas, but one which was spectacularly more successful. Today, Wynn Resorts is one of the largest gaming companies in the world, and Wynn is directing efforts to build a second Macau casino in the Cotai district, and competing to win a gaming slicense near Boston, Massachusetts. His appearance at G2E is one of the rare times he has agreed to speak to the gaming industry at large.
n Wednesday, October 1, Sheldon Adelson takes to the G2E stage. Like Wynn, Sheldon Adelson sports a rags-to-riches story that starts with him selling newspapers on street corners in his native Boston. And also like Wynn, Adelson had some help, first from a rich uncle and later from friendly business connections similar to those that characterized Wynn’s ascent. But Adelson took his time becoming a gaming mogul. He started and sold many businesses on his way up, from windshield deicers to charter bus tours. But when he started COMDEX in 1979, it quickly became the world’s largest trade show for the computer industry, becoming the principal time the big computer companies made major product announcements. When Adelson sold his trade-show company, which included COMDEX, he personally netted more than $500 million. But it was that experience that led him to the gaming business. Recognizing that trade shows and conventions were cash cows in Las
Vegas, he decided to build a massive convention center on the grounds of the Sands Hotel & Casino, which he bought with the proceeds from the COMDEX sale. First, he built the Sands Expo Center, and followed it up by constructing the Venetian and the Palazzo. Like Wynn, Adelson’s vision was always questioned by “experts.” With the Las Vegas Convention Center as competition, Adelson’s contention that he could run a similarly sized facility and an even larger hotel was derided by critics. Yet, today, the Venetian/Palazzo gets the vast majority of its revenue from non-gaming sources, proving that Adelson had it right. The Sands Expo Center has expanded, and there are a few more convention centers in the city operated by other casino companies in excess of 500,000 square feet. But nothing was so questioned as Adelson’s plan to build a “Las Vegas Strip” in Macau’s Cotai region, which was just marshland when he first saw it. Adelson’s plan to build a massive complex that included up to a dozen hotels and casinos, along with a large convention center and an arena, was thought to be outrageous. After building his first Macau casino—the Sands—in record time and after the revenue started flowing in—like a gushing fire hose—the Venetian, on the newly dubbed “Cotai Strip,” was begun. Two years later, the first integrated resort in Asia was completed. Other companies quickly followed his lead, and Cotai is now the dominant player in the Macau gaming industry. But Adelson didn’t stop there. He bid for and received one of two casino licenses in Singapore, and created what is today one of the most iconic buildings in the world—Marina Bay Sands. While not quite the cash cow that is Macau, Singapore’s casino industry has brought the success the government sought: a large increase in tourism, with a minimum of negative social impact. Adelson’s track record in Macau and Singapore has propelled Las Vegas Sands as the favorite in any Asian jurisdiction it would choose to enter. Japanese Prime Minister Shinzo Abe made a visit to Marina Bay Sands several months ago right before he decided to back a bill legalizing casinos in his country. G2E attendees have a rare opportunity to hear the two titans of the gaming industry in the space of two days. These are two men who have transformed the gaming industry with their vision, their business acumen and their customer knowledge. This is a once-in-a-lifetime opportunity that should not be missed. G2E Preview 2014 | 11
p12-13 g2e14 Keynote.qxd
Plenty of Plenaries ALL-NEW SEMINARS AT G2E PRESENT THOUGHT PIECES TO KICK OFF AND END EACH DAY
State of the Industry
f you haven’t noticed yet, the conference program at G2E has been blown up! Gone are the dozens of tracks with endless sessions and hundreds of speakers. As a result of a series of focus groups held after G2E 2013, the new Seminars at G2E will hopefully give attendees a new vision of the industry, with lessons that you can take back to your property and apply immediately to your individual situations. The morning plenaries set the stage for the day. Dynamic presentations will present a general concept or group of related concepts. Then, the breakout sessions will examine aspects of those concepts in greater detail. You’ll see more single presenters and workshops than you did in the past, allowing the speakers to get deeper into the subject and permit attendees to ask more detailed questions. So here’s what you can expect each day of the 3-Day Seminars at G2E. All sessions are held in Titian 2301.
TUESDAY, SEPTEMBER 30 10:30 A.M. - 11:30 A.M. Know Your Customer: The Portrait of the American Gambler Noted research and marketing company MMGY Global will present its latest groundbreaking study updating information on the typical American gambler. Information presented will include gaming budgets, preferred games, gaming destinations visited (last two years), gaming destinations interested in visiting (next two years), lifestyles and social values, leisure-time interests and behavior, leisure travel behavior, media habits, general purchase behavior, demographic information and more. And for the first time, the survey will reveal online gaming, mobile gaming and social gaming behaviors. Hear about gaming manufacturer brand and casino brand name awareness, image and assessment. Think you know your customer? Come listen and learn at this intriguing plenary session. • How does your marketing program address the typical gambler? • What are the hidden trends in today’s changing gambling patterns? • How can you market non-gaming amenities to appeal to the new gambler?
WEDNESDAY, OCTOBER 1 10:30 A.M. - 11:30 A.M. Volume, Velocity, Variety: Conquering Big Data with Big Analytics The volume, velocity and variety of data available to today’s gaming operator is astounding, increasing and, at times, feels insurmountable. The SAS Institute will examine how to capture, analyze and drive insights at the speed of business when the data is larger, faster and new. During this session, learn how casino teams should be thinking about big data, and more importantly, big analytics. Find opportunities to leverage new data sources, and hear strategies for avoiding common pitfalls and how to build a roadmap to take full advantage of the available data during this important seminar. 12 | G2E Preview 2014
TWO SESSIONS HIGHLIGHT THIS YEAR’S G2E PRESENTATION
lthough the decision was made early on to split up the State of the Industry panel into two separate forums— Operators and Manufacturers—it could not have come at a better time. Since the decision was made, the manufacturing sector of the gaming industry has exploded with mergers and acquisitions. Scientific Games’ purchase of WMS Gaming was first, followed by Bally Technologies and SHFL entertainment. Amaya then got into the game making a huge move to buy online PATTI HART poker leader PokerStars. In June, Aristocrat Technologies bought Class II vendor VLC, and then the blockbuster, GTECH buying IGT. But if that wasn’t enough, Scientific Games ratcheted up consolidation to the next level, buying Bally in late July. So the Manufacturers panel will likely overshadow the Operators panel, at least for this year. On JAMES MURREN Wednesday, October 1, join David Baazov, CEO of Amaya; Thomas Graf, CTO of Novomatic AG; Patti Hart, CEO of IGT; Jamie ODell, CEO of Aristocrat; and Patrick JAMES ALLEN Ramsey, CEO of Multimedia Holdings, JAMIE ODELL to find out exactly what to expect from the top manufacturers over the next few years. The Operators panel will discuss current trends in commercial and tribal gaming, in the U.S. and around the world. Panelists include James Murren, chairman and THOMAS GRAF CEO of MGM Resorts; James Allen, CEO of Hard Rock International and Seminole Gaming, and others to talk about how the operator PATRICK RAMSEY sector is changing, albeit not as dramatically as the manufacturers. DAVID BAAZOV
p12-13 g2e14 Keynote.qxd
• Hear how casino teams should be thinking about big data and big analytics. • Identify opportunities to leverage new data sources. • Learn how to build a roadmap for managing big data.
2:00 P.M. - 3:00 P.M. Modern Measures: Cybersecurity for the Gaming Industry Cyber intrusions and attacks have increased dramatically over the last decade, exposing personal and business information, disrupting operations and imposing high costs on affected businesses. Despite its expertise in security, the gaming industry is no stranger to this threat. During this session, learn about potential vulnerabilities for all businesses as well as those unique to the gaming industry, and how best to safeguard against them. Attendees also will gain insights on developing a response plan for use in the unfortunate event of an attack. • Learn how, and why, hackers do what they do. • Hear about the technology available to protect your data. • Assess your organization’s vulnerability to cybercrime.
THURSDAY, OCTOBER 2 9:00 A.M. - 10:15 A.M. UNLV Capstone Seminar: What We Learned at G2E G2E 2014 presented some big ideas. From the portrait of the American gambler to how to identify that gambler, his preferences and proclivities, the Seminars at G2E created some interesting talking points. At this session, academics from UNLV’s International Gaming Institute and Harrah’s College of Hotel Administration will review those ideas and how research being conducted by the university supports or contradicts them. Understand what still needs to be done to truly capitalize on opportunities inside and outside of the casino. • Hear about what gamblers what—and what casinos do not provide. • Listen to the top academics review the current research in gaming. • Learn how you can bring the message back to your company and colleagues.
Dedicated to Details A player’s seat is very important to the gaming experience. That’s why our seating is designed with true ergonomics in mind. Every chair we build is designed and tested to the highest standards to ensure the best possible gaming experience for the player. Visit Us at G2E 2014 Booth #2213 | Sept 30 - Oct 2nd
4 2 5 0 W i s s ah i c k o n Av e | Ph i l a d e l p h i a PA, 1 9 1 2 9 | P hon e: 2 1 5 . 4 3 0 . 0 3 8 8 www.kg m g a m i n g .c o m
p14-19 g2e14 Slots.qxd
Value Driven Add-on peripherals make a slot machine more profitable BY DAVE BONTEMPO
lot peripheral vendors live by the value-added concept. It’s their bible, especially now. Falling revenues in the United States, at least, discourage operators from replacing machines at this time. Casinos want more functionality from the slots. Cabinet-makers and seat manufacturers may address that need by enriching the look and feel of their slot-machine complement. Slot-base manufacturers can try to improve sight lines by moving wires. Companies offering printers want their product applicable for table games too. Those who provide cards want them to be faster and easier than cash. These services surround a machine that constantly gains more use. Operators want the fabled one-armed bandits to double as venues for special tournaments, drink-buying and messaging. This ensures a long-term niche for the peripherals area and a demand for products which increase player comfort. That in turn affects time on device. For the 2014 edition of G2E, vendors will address more operators who may not be looking for new. But they do want improved. 14 | G2E Preview 2014
Cole Kepro’s Evolver X
Two New Looks for G2E
S TC Millwork has been at the forefront of industry technology.
ince 1993, Bensalem, Pennsylvania-based slot-base manufacturer
When the Borgata opened in 2003 with the ErgoBase (TCM’s first industry patent), it changed the way operators looked at slot bases. The product could no longer be viewed solely as a distinguished piece of accent furniture. It needed to provide player comfort. In 2008, TCM introduced the patented Hybrid Slot Base, which shifted the focus from presentation to functionality. The Hybrid was the first to boast the beauty of wood exterior finishes with metal interior, giving a high-quality look to a heavy-duty structure, according to Jason Kubach, the company’s vice president of sales. TCM has again raised the bar in the slot base market, Kubach says. The new patent-pending T-Top Hybrid and Universal Gaming Grid made their debut at the G2E Asia show in Macau
p14-19 g2e14 Slots.qxd
and became operational shortly thereafter. The products are being installed at the Baha Mar in Nassau. They will be showcased again at G2E in Las Vegas. “After the show in Macau, I knew we had something bigger than ever,” Kubach says. “I was reassured again during our installation at the Penn National Hollywood Casino in Dayton, Ohio, where I overheard slot machine manufacturers saying this was the best base they’ve ever seen.” The seamless configurability of the TTop in conjunction with the ease of mounting the games on the Universal Gaming Grid make this slot base the benchmark in the industry, Kubach asserts. The T-Top (the “T” is for tessellation) is the first slot base that allows for complete modularity and still manages to conceal all of the seams. The design is made possible because the joints are no longer in between the games. They are underneath the games and therefore hidden. The concept can spare operators from constantly restoring blemishes caused by spills, chipped edges and gaps, Kubach says. Another challenge was coming up with a way to universally affix the games to the base without having the exposed holes or the “Swiss cheese” effect prevalent in the past. The Universal Gaming Grid is the answer to this challenge. Bolting games down has never been easier, according to Kubach. No drilling, no moving channels. Just a rugged wire grid that will accept the bolts and anchor the games tighter than ever.
clubs, etc.). What that usually means is a lower-age customer.” What’s the key to addressing that? Gaming devices need panache, and that presentation includes a cabinet. “Now we have these super-curved cabinets,” he says. “They are beyond simply being ergonomic. They are very sleek. The slot manufacturer is looking to attract younger customers and the philosophy is to get cooler, more sleek cabinets and then create the game content to meet those needs. I’m not sure if that has fundamentally worked yet. It is not fair to say it has
not worked.” One product line aimed at the trend is the Evolver series. Evolver X, the latest rollout of this generation, will be displayed at G2E. Look for the curved lines, brighter LEDs, etc., along with a significant intangible: adaptability. Colwell says the Cole Kepro cabinet is regulatory-friendly and will help operators speed their path to market. “We have done 90 percent of the heavy lifting,” he says. “When they submit this cabinet with their own personal software inside, they will know that the regulators have seen this cabinet before. The testing
Curves & Cabinets
C observes an important market shift abinet manufacturer Cole Kepro
from one step off the main line. This Las Vegas company often works with Konami, which deals directly with operators as a leading slot machine and casino-management system innovator. “We may be one more step removed from Mrs. Smith the slot player, but we have eyes on how Mrs. Smith is changing across the country,” says Chris Colwell, the senior vice president of sales and marketing for Cole Kepro. “We see that she is getting older. We are losing a lot of these older slot players and that’s affecting gaming revenues. What’s also affecting the bottom line is the shift from gaming to non-gaming revenues (restaurants, nightG2E Preview 2014 | 15
p14-19 g2e14 Slots.qxd
(At Right) JCM Global’s Dynamic Network Application; (Below) TCM’s T-Top Hybrid
agencies have seen this cabinet before. All the bugs have been worked out. All concerns about approval (which ultimately involve time and money) should be much tempered.” Colwell says the creativity of a company like his would be enhanced if slot dimensions ever change.
After TITO, the Next
Technology Wave utureLogic, the Glendale, California-based company that
F specializes in gaming printers, promo couponing, kiosk and
TITO (ticket-in, ticket out) solutions, has a repertoire of industry solutions. While the adoption of TITO on slot machines brought significant benefits to gaming operators, its full potential has not been reached more than a decade later, company officials say. In recent years, FutureLogic has introduced some products aimed at helping companies leverage existing technology into a reduction of overhead and a boost in revenue. By extending TITO onto table games and using promotional couponing across slots and table games, operators can gain a clear advantage over their competitors, FutureLogic officials contend. With the ability to buy in or cash out at table games, FutureLogic’s TableXchange printer/scanner provides a bridge between slots and tables, helping casinos speed up play and identify valuable crossover players. With chips remaining at the table, the TableXchange device further increases operational efficiency at tables, cash cage and kiosks by reducing the resources associated with chip refills and cash handling throughout the property. Much like the TITO printers at slot machines, the TableXchange system can be integrated into promotional couponing systems and deliver coupons at table games. By offering operators the ability to use the existing TITO and player tracking infrastructure, FutureLogic’s PromoNet couponing 16 | G2E Preview 2014
solution allows operators to identify and reward high-value players (both carded and uncarded), right at the game without any delays, FutureLogic officials say. Moreover, by providing a vehicle for tangible awards for a participating player, the PromoNet solution can steer players to online sites, bridging the gap and acting as an affiliate program between land-based and online venues. FutureLogic’s GEN3 Evolution printer features the industry’s largest standard paper capacity of 450 tickets and at 8 inches per second. This is the fastest printer in gaming, printing and presenting a ticket/coupon in less than one second, according to the company. A new low-paper sensor eliminates paper waste by taking the ticket stack down to the last ticket. In addition, operators can easily update firmware in a flash, by simply connecting a pre-loaded thumb drive to a printer while it’s still in the slot machine. This dramatically reduces downtime for every slot machine.
A Dynamic Solution saka, Japan-based JCM Global provides solutions for the
O gaming, banking, kiosk and vending industries. It has reaped
the rewards of creating new products during the height of the Great Recession, when competitors were cutting back. That gave the company a jump on getting to market with its innovations. The lineup includes the new Dynamic Network Applications (DNA), which was created to help operators manage and control all their peripheral devices. “DNA builds on the intelligent foundation of the iVIZION bill validator and gives real-time reporting, diagnostics and connectivity across the range of peripheral devices, all in real time,” says Tom Nieman, vice president of worldwide marketing for JCM. “DNA provides real-time health and event monitoring of all peripheral components used inside an EGM, utilizing either a wired or wireless connection to a local server. The peripherals that
p14-19 g2e14 Slots.qxd
p14-19 g2e14 Slots.qxd
DNA can monitor are practically limitless. That would include bill validators on slots, table game validators, ticket printers, card readers, digital displays and coin acceptors, where utilized.” DNA passively monitors the SAS line, provides diagnostics, analytics, and has value-added features that can all be managed through DNA’s user-friendly mobile dashboard. The dashboard was specifically designed for platform flexibility, and can be used on a PC, a tablet or a mobile phone. DNA gives flexibility of information—the user chooses the reports. The operator also can use it on a mobile phone, tablet or desktop.
It’s In the Card Payments, a Las Vegas-based payment company, has S ightline joined forces with industry-leading game-system companies
and merchant card processors to deliver secure payment and cashless gaming-related solutions. Sightline brings the ease and convenience of credit-card access to the industry. Among its recent rollouts: Loyalty Card Plus. Each generalpurpose reloadable (GPR) prepaid program is fully customizable, and designed to enhance gaming operators’ existing loyalty programs while dramatically reducing their dependence on cash. For gaming purposes, cardholders can transfer funds, in real time, utilizing Sightline’s proprietary closed-loop SPAN network, to and from brick-and-mortar, race-and-sports book, and interactive wagering accounts for use at slots, table games, race and sports books, social gaming sites and iGaming sites. Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel, etc., wherever Discover is accepted. Cardholders can prefund their accounts online, through their mobile phone, or they can load funds at the casino with cash, jackpot payouts and TITO tickets. Pin-protected, FDIC insured, and backed by Regulation E, the 18 | G2E Preview 2014
Sightline Payments’ cashless gaming-related solutions
card also features widespread acceptance. The card works in the slot realm, allowing customers to withdraw funds to the game and upload winnings. It can also work in cage-related areas, for jackpot loads, chip and slot redemption loads and other transactions types. The card even works away from the slot area, in online gaming, giving cardholders instant access to their funds.
Versatility Via Colors customers always want strong, reliable products, aesW hile thetics also matter. An operator can subtly convey the sense
of refurbishing the property, according to Ron Shaw, the national sales manager for MLP Seating. The company is based in Elk Grove Village, Illinois, just outside of Chicago. “This year people are more concerned about the colors,” Shaw says. “Not everybody is interested in black. They are trying to get a theme going throughout the casino. The idea is to match the color palate of the casino with the chair. If the look of the chair can be consistent with the rest of the casino, it makes it look like everything was done at once. “Even if they are just replacing seating, they have the option of the same chair with a different color,” he adds. “The inside back and the outside back can be two different colors. You can have bronze or blue on the inside, for instance, and the outside can be silver. The edging can be silver as well. “It is a nice touch. Maybe you are not going to replace the carpet, maybe you are not going to repaint, etc., but if you mix in different colors during a time when you are fortunate enough to be buying new stools, this is a nice way to jazz up your casino.” Tracking customer demand trends actually involves a step back in time. Retro has made a comeback. “Surprisingly, in the last three months, the retro look is coming back in,” Shaw asserts. “I don’t know if it is the cost or what, but we have been getting a lot of requests for our old bucket-style seat, the 89. It is comfortable and looks really nice. These chairs were very popular 20 years ago. “It’s a barrel-style seat with the cushion and the back that wraps around. It was going to be phased out, but now we are going to bring it back. It won’t quite be the same seat, though. The technology has improved the seat cushion, of course.” MLP also plans to reach its customers with an upgraded website, just in time for G2E.
p14-19 g2e14 Slots.qxd
More than a transaction. A connection. The real moment of truth on the casino floor is when a player gives you her money. Only she doesn’t actually hand it to you. She hands it to us. From the moment that currency touches our bill validator, we are responsible for providing an effortless, accurate transfer of cash into play. We accept your customer’s wager with reliable grace and efficiency, just the way you would personally. We are your representative on your casino floor. This philosophy has earned JCM its position as the industry leader, with more bill validators and printers in play than all other brands combined. And now, we are about to reveal how a simple buy-in can lead to a level of player engagement that goes beyond the transaction. We’ll help you make connections.
Join us at G2E. Booth #3633.
p20-21 g2ep14 program.qxd
G2E SEMINAR PROGRAM Attendees can enjoy the seminars and sessions at G2E in several different packages. • 5-Day Super Seminar Pass: The best buy and includes 4-Day All-Access plus the full NCRG Conference that begins on Sunday. • 4-Day All-Access Seminars: Includes
exhibits, all Monday seminars (iGaming Congress, G2E 101, The Hotel Seminars, Security & Surveillance Institute, the Compliance, Regulatory and Legal Institute), the G2E 3-Day SUNDAY, SEPTEMBER 28
10:00 a.m. – 6:00 p.m.
Seminars, and all keynotes, and with daily continental breakfast, and seminar networking events. • 3-Day Seminars & 2-Day Seminars:
Packages allow attendees to choose the days they want to attend, and an individual seminar package offers seminars and sessions for one full day of the attendee’s choice. For more information on fees and a complete description of these sessions and the speakers, visit the G2E website at www.globalgamingexpo.com. The Cutter Scam MARCO POLO 706 The Nightclub Nuisance:
10:15 a.m. – 11:15 a.m. Point of Consumption: The Next Wave of iGaming Regulation
11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking
12:45 p.m. – 1:45 p.m. Border Patrol: Dealing with Jurisdictional Disputes
2:00 p.m. – 3:00 p.m. Best Practices for Bank Secrecty Act Compliance: The Industry Responds
3:15 p.m. – 4:15 p.m. Cover the Earth: Merger and Acquisition Strategies GLOBAL GAMING WOMEN
TITIAN 2204 National Council for Responsible
Managing Social Behavior and Security Issues
(ALL SESSIONS IN BELLINI 2104)
2:00 p.m. – 3:00 p.m.
State of the Industry: Women Who Lead
MONDAY, SEPTEMBER 29
8:00 a.m. – 5:30 p.m. TITIAN 2204 National Council for Responsible
Gaming Conference G2E 101 (ALL SESSIONS IN BELLINI 2101)
9:00 a.m. – 10:15 a.m. Human Resources: Successful Concepts and Practices
10:30 a.m. – 11:30 a.m. Compliance: Why It Can Make or Break a Casino Resort
11:30 a.m. – 12:30 p.m.
MARCO POLO 704 The Enemy Within:
Combating Internal Theft with Fraud Units MARCO POLO 706 Casino Patrol: Increasing and
3:15 p.m. – 4:45 p.m.
MARCO POLO 704 The Slot Machine Abyss: Filling in the Knowledge Gap
iGAMING CONGRESS (ALL SESSIONS IN VERONA 2401)
9:00 a.m. – 10:00 a.m. State of the Industry: The Changing iGaming Landscape of the U.S.
Point of Consumption: The Next Wave of iGaming Regulation
2:00 p.m. – 4:00 p.m. Casino Operations: Optimizing Your Gaming Floor SECURITY & SURVEILLANCE INSTITUTE
9:00 a.m. – 10:00 a.m. MARCO POLO 704 The 6.60 Report: Six Recent
11:30 a.m. – 12:30 p.m.
GALILEO 901 G2E Conference Networking
12:45 p.m. – 1:45 p.m. The Confidence Code: The Science and Art of Self-Assurance
2:00 p.m. – 3:00 p.m. Invest in Yourself: The Importance of Life Long Learning
3:15 p.m. – 4:15 p.m. Personal Branding: Developing a Great Reputation THE HOTEL SEMINARS AT G2E (ALL SESSIONS IN BELLINI 2104)
GALILEO 901 G2E Conference Networking
9:00 a.m. – 10:00 a.m.
Revenue & Yield Management: Boosting the Bottom Line
12:45 p.m. - 1:45 p.m. Data Designs: Why You Need to Know Your Online Customer
Scams in 60 Minutes
2:00 p.m. – 3:00 p.m.
10:15 a.m. – 11:15 a.m.
Bad Actors: The Impact and Enforcement of Illegal iGaming Sites
MARCO POLO 704 Basic Measures: Crime
Navigating Your Career: The Gender Pay Gap
11:30 a.m. – 12:30 p.m.
10:15 a.m. – 11:15 a.m.
F&B: Launching a New Restaurant
10:15 a.m. – 11:15 p.m.
Improving the Security Footprint
GALILEO 901G2E Conference Networking
12:45 p.m. – 1:45 p.m.
9:00 a.m. – 10:00 a.m.
10:15 a.m. – 11:15 a.m. Return on Culture: Maximizing Your Guests' Experience
11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking
Prevention through Environmental Design 101
3:15 p.m. – 4:15 p.m.
12:45 p.m. – 1:45 p.m.
MARCO POLO 706 Integration and Convergence:
On the Move: Mobile Gaming and Distribution Channels
Hotel & Meeting Sales: Effective Sales Tools to Drive Business
How to Maximize Systems and Personnel
11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking
COMPLIANCE, LAW & REGULATORY INSTITUTE
(ALL SESSIONS IN VERONESE 2404)
12:45 p.m. – 1:45 p.m. MARCO POLO 704 Table Games Cheating:
20 | G2E Preview 2014
2:00 p.m. – 3:00 p.m. Super Sustainability: Why Going Green Can Make Sense For Hotels
9:00 a.m. – 10:00 a.m.
3:15 p.m. – 4:15 p.m.
State of the Industry: The Changing iGaming Landscape of the U.S. (with iGaming Congress)
Upselling: The Tools & Technology to Effectively Make This Happen
p20-21 g2ep14 program.qxd
G2E 3-DAY CONFERENCE TUESDAY, SEPTEMBER 30
9:00 a.m. – 10:00 a.m.
WEDNESDAY, OCTOBER 1
9:00 a.m. – 10:00 a.m. TITIAN 2301 State of the Industry: Manufacturers
TITIAN 2301 State of the Industry: Operators
10:30 a.m. TITIAN 2301 Ribbon Cutting for G2E 2014
10:30 a.m. – 11:30 a.m. TITIAN 2301 PLENARY SESSION: Volume, Velocity,
Variety: Conquering Big Data with Big Analytics
10:30 a.m. – 11:30 a.m. TITIAN 2301 PLENARY SESSION: Know Your Customer: Behavioral Trends of American Gambler
11:45 a.m. – 12:45 p.m.
11:45 a.m. – 12:45 p.m.
BELLINI 2104 Efficiencies in Regulation: First-
BELLINI 2101 Redesign, Repurpose, Reinvent:
Hand Case Studies
Making Properties New Again
BELLINI 2101 Attraction Marketing: Designing
BELLINI 2104 Nice Niches: Marketing to
VERONESE 2401 The Freemium Principle: Making the Most of Social Gaming
VERONESE 2404 Alternative Payment Options:
VERONESE 2401 Market Research: Your Ideal
The Good, the Bad, and the Expensive
VERONESE 2504 Slot Study: Know Your Players
VERONESE 2404 Indian Issues: Tribal Gaming
MARCO POLO 704 House- and Player-Banked
Games: What Constitutes a Crime?
VERONESE 2501 Unregulated Gambling: Containing the Threat
2:00 p.m. – 3:00 p.m.
VERONESE 2504 Revenue Management from a
Full Property Perspective MARCO POLO 704 Devil in the Details: Current
Trends in Casino Fraud
2:00 p.m. – 3:00 p.m. TITIAN 2301 PLENARY SESSION: Capturing the
3:15 p.m. - 4:15 p.m
Cyber Security for the Gaming Industry
3:15 p.m. - 4:15 p.m BELLINI 2101 Casinos of the Future: The New
Customer Experience Gaming Tribes VERONESE 2401 Advertising and Promotions: Marketing to the Online World
BELLINI 2104 Brand Strategy: Launching,
Expansion Opportunities Around the World
Betting, U.S. And Beyond VERONESE 2404 Restaurant and Amenity
Development in the Changing Landscape of Gambler Interests
Customer Service VERONESE 2501 All You Need to Know:
VERONESE 2504 Game Design: The Changing Methods of Attracting New Players
Resources for the Security & Surveillance Professional
4:30 p.m. – 5:30 p.m. TITIAN 2301 KEYNOTE ADDRESS: Sheldon
of Marketing and Information
Adelson, Chairman & CEO, Las Vegas Sands
Cutting Edge Technology Developed On Reservations MARCO POLO 704 The Unarmed Debate:
THURSDAY, OCTOBER 2
9:00 a.m. – 10:15 a.m. TITIAN 2301 UNLV Capstone Seminar: What We Learned at G2E
Security Personnel in a Casino
10:30 a.m. – 12:30 p.m.
4:30 p.m. – 5:30 p.m.
VERONESE 2504 Operator/Supplier Town Hall
TITIAN 2301 KEYNOTE ADDRESS: Steve Wynn,
Chairman & CEO, Wynn Resorts
MARCO POLO 704 Cybersecurity: DHS
VERONESE 2501 Data Driven: The Convergence
VERONESE 2504 Innovation in Indian Country:
Casino Design Magazine
BELLINI 2104 Capitol View: Federal Issues for
VERONESE 2404 Social Care: Next-Generation
VERONESE 2401 Legal And Booming: Sports
Tribal Government Gaming
TITIAN 2301 PLENARY SESSION: Modern Measures:
BELLINI 2101 Not Your Parents’ Training & Development: Are you Ready for Transformational Change?
Changing and Maintaining Your Message
Global Gaming Business Magazine
This schedule is tentative and subject to change.
For information on advertising, please contact
David Coheen, Director of Sales 702-248-1565 x227 email@example.com
www.ggbmagazine.com G2E Preview 2014 | 21
OUR ANNUAL REVIEW OF THE CUTTING EDGE
PROGRESSIVE PRODUCTS 2014
BY FRANK LEGATO
s we do every year, our show issue of Global Gaming Business will highlight in detail the new slot products that will be featured on the trade show floor at Global Gaming Expo 2014. But cutting-edge products don’t stop there. On the following pages you will find examples of the most innovative solutions in the casino industry for the
coming year, a stellar lineup offered by a variety of vendors that will be showcased at this year’s show. Welcome to Progressive Products 2014, a sneek peak at products that the vendors feel will be their “best of show” at G2E. Here are the products that promise to stand out on the floor of the gaming industry’s most important trade show and conference.
Boost Promotional Platform ACRES 4.0 • BOOTH 1636
oost is a proven promotional platform that increases player loyalty and slot revenue. Players interact with Boost’s virtual game host through simple text messages—anytime they want, from anywhere they are. “Gamblers enjoy the convenience of text-based play and the virtual game host adds a compelling emotional dimension,” says Will Adamson, Boost product manager at Acres 4.0. “Players have sent photos of pies they’ve baked for the host to eat in his virtual world. Others have invited the host out on dates. It’s all in good fun, but the power of personality, even a virtual one, is substantial.” Customers participate simply by texting the word “play.” Each text message advances their game progress and awards one Winvelope—a sealed electronic envelope that might contain a prize. On the final day, players open accumulated Winvelopes and any prizes inside are redeemed. “As a former casino manager, I know that promotions only succeed if they drive bottom-line profits, and Boost certainly does that,” says Noah Acres, director of sales for Acres 4.0. “Players generally earn a couple of dozen Winvelopes through promotional play, but often accumulate literally hundreds of
22 | G2E Preview 2014
thousands more Winvelopes through revenuegenerating slot play.” Boost includes Facebook and website content that is linked to the casino’s social presence. There’s also a high-impact, low-cost ShowScreen display option. ShowScreens consist of flat-screen televisions backed by low-cost personal computers connected to the Boost text network. Players text ShowScreens to reveal current game status, accumulated Winvelopes and other details. Players often prefer to open Winvelopes on ShowScreens inside the casino because they enjoy public attention, thereby creating an additional visit and additional slot play. ShowScreens are a great alternative to card-swipe kiosks, and may be as small as an iPad or as large as the biggest flat-screen display. For more information, visit the Acres booth or call or text Noah Acres at 702-715-6121. Native American customers can contact James Acres at 541-760-7503.
Episodic Bonusing ARISTOCRAT TECHNOLOGIES • BOOTH 114
asis 360 Episodic Bonusing leverages the power of mobile technologies with a land-based casino experience that drives return visits and revenue while keeping player engagement active beyond the traditional walls of the casino. Episodic Bonusing is a new way for casinos to engage with players and enhance guest experience while adding an incentive for return visits. The system leverages the fun of the familiar game “Chutes and Ladders” to create an interactive game where players can move closer to a prize goal with each visit to the casino. Oasis 360 Episodic Bonusing is a system-wide bonus, meaning it can be utilized on any game from any manufacturer and is not dependent on specific games. It also allows players to compete with everyone on the floor, driving competition among players and driving incentive for return visits to stay ahead of the competition. Episodic Bonusing was created to enhance the guest experience with several fun and interactive features including the
ability to check the status of their journey progression on and off the casino floor. Players can interact with Episodic Bonusing across multiple channels using any device with a web connection, including mobile, tablet, PC and EGM. Players can check their progress, and can check the progress of other players participating in the bonus game. Players who see someone outpacing them on their way to the grand prize would be further incentivized to return to the casino soon to play again. Because each casino is different and because each casino creates a unique experience for guests, Episodic Bonusing was designed with a flexible architecture that allows each individual casino to set its own triggers, as well as the ability to create highervalue awards for their patrons. The end goal prize is determined by each individual property. It could be cash, comp, a car—anything the casino wants to promote during a specific 30-day bonus game time frame. For more information, visit www.aristocrat-us.com.
Infinilink BALLY TECHNOLOGIES • BOOTH 1126
alk across the table game area of a casino floor and you’ll see several different progressive jackpots. A table game like Ultimate Texas Hold’em will feature one progressive jackpot, while Three Card Poker will have another. Until now, these games have had separate links because the math for each game is different. But what if you could link all your table games to the same jackpot? Now you can with the Infinilink progressive system from Bally Technologies, a new way to link a progressive jackpot among many different table games. With more games on the same link, operators can offer bigger, faster jackpots. Roger Snow, Bally’s senior vice president of table and utility products, predicts Infinilink to be a game changer for table game progressives, which are becoming more popular. The system enables specialty table games with different math models to feed into one jackpot. Games featuring the Infinilink progressive play the same as they always have—players make their progressive wager to qualify for normal and Infinilink payouts, and a portion of their progressive wager goes to the Infinilink meter. The hands and rounds selected for Infinilink payouts are completely random. If a player makes a progressive wager during one of these randomly selected rounds and hits the randomly selected hand,
they win both the regular and Infinilink payouts. Infinilink works by combining the use of a random number generator with underlying hand odds to provide the same chance of winning an Infinilink payout. This allows operators to link any pay table and any game type, regardless of the math model used, to a common jackpot. Offered exclusively on the Game Manager 2 progressive platform, an Infinilink jackpot can be used in addition to game- and title-specific jackpots to provide a flexible, tailored offering that will resonate with table game players. For more information, visit www.ballytech.com. G2E Preview 2014 | 23
New Gaming Fabric Virtual Craps
CINTAS • BOOTH 4209
he new Tonal Stripe fabric from Cintas is designed with the unique needs of gaming employees in mind. Available in a modern silhouette, Tonal Stripe fabric is designed for all department areas on the casino floor, including dealers, slot technicians and cashiers. Unlike other fabrics used in gaming shirts which can be restrictive, the new striped fabric incorporates spandex and Lycra to add the ideal amount of stretch, allowing for employee comfort and ease of movement. In addition to adding Lycra, moisture-wicking technology has been incorporated for a lighter and more breathable fabric. Like traditional uniforms, this new fabric can be home-laundered. Operators can choose from a variety
of brilliant colors to complement the citron accent color, including wine, raspberry, slate blue and water. The new fabric and its designs can be examined at the Cintas Las Vegas Design Studio in Henderson, Nevada. “Comfort and style are key to employees who stand for long periods of time on a casino floor,” says Joanna Cordero, a senior designer in the Las Vegas Design Studio. “Comfortable employees create the right guest experience and also ‘look the part,’ which benefits everyone in a gaming operation.” Cintas recently moved its gaming headquarters to the Henderson office and expanded the facility to include design, account management and sales and an on-site showroom. For more information, visit www.cintas.com/industries/casino.
Evolver-X Cabinet COLE KEPRO INTERNATIONAL LLC • BOOTH 4953
ole Kepro, a 20-year partner with casinos in high-volume cabinet fabrication and assembly, will use G2E to introduce Evolver-X, a cabinet featuring an advanced cosmetic layout of a proven product casinos have been demanding. Evolver-X offers a reliable, ergonomic and cost-effective solution to casinos of all sizes. It starts with interchangeable curved accent lighting on the main door cheeks, which provides the marketing benefit of visual appeal or a change of look.
Inside the cabinet, the technician benefits from a highly efficient interior electrical design, and most importantly, the players benefit from a cabinet they can play on the casino floor for a long time. Its button panel can be completely customized to meet the jurisdictional or game play requirements, so no matter where a casino is located, Evolver-X is a solution. With slight modification, Evolver-X also can be completed in a chrome or nochrome version to meet the operator’s preferred look. The cabinet features an integrated CPU logic box harness design that is plug-and-play, called FastTrack. The design provides a seamless way to incorporate games boards readily into a cabinet. In all, the Evolver-X saves casino operators time and money. However, if an operator has a preferred logic box design with specific pin-out procedures, Evolver-X is scalable internally to handle almost any request. Contact and inquiries to Chris Colwell, firstname.lastname@example.org.
ARUZE GAMING • BOOTH 1253
ruze Gaming is introducing MultiStation Virtual Craps, which will be featured at G2E in “Las Vegas Shoot to Win Craps”-themed G-Station gaming machines. Multi-Station Virtual Craps utilizes a highly visual, 3D environment housed in a state-of-the-art main unit. This concept works in conjunction with Aruze’s awardwinning Shoot to Win Craps footprint to creatively and interactively add the look, feel and sound of shooting the dice. Aruze has developed a Las Vegas-themed virtual reality for playing the game of craps. This main-unit virtual environment is connected to the already-popular G-Station gaming machines and can be configured in stations of eight units or greater. As in Shoot to Win Craps, the G-
Station comes with an intuitive touch-screen betting interface that allows players to place bets in the familiar craps layout while offering the convenience of repeating bets and the ease of moving credits on and off the board. Built into the game is a comprehensive guide to playing the game of craps, which makes the game ideal for beginners. For advanced players, more complex bets like “lay” and “place” are available for wagering. The touch-screen interface allows for a greater speed of play, both for betting and shooting the dice. The virtual Las Vegas Shoot to Win Craps also features a high-impact sign package designed to be easily seen throughout the casino. The overhead signage includes a 42-inch high-resolution LCD screen, which prominently displays game results. The signage also provides a tutorial for beginners and roll streaks for advanced players. “We continue to create fun and exciting ways to entertain players,” says Paul Omohundro, electronic table game business manager for Aruze. “We’re anticipating that the virtual version of our Shoot to Win Craps will fill the void in the gaming market where dice are not allowed. It also gives existing markets another option of electronic craps in addition to the one we already offer.” For more information, visit www.aruzegaming.com.
CDI GlobalSuite Player Data Module CASINO DATA IMAGING • BOOTH 3036
lobalSuite is designed to provide a suite of leading-edge analysis tools with ongoing development, updates and support to casino operators. Built on top the latest Microsoft technologies, GlobalSuite is able to stand alone or complement and enhance other BI solutions already in place. The information and analysis provided by GlobalSuite integrates slots, table games and player data modules within all three components. The three major components of GlobalSuite are the Application Control Center, 2D/3D Graphical Analysis Interface and the Report Analysis Hub. Input and feedback from early adopters has provided CDI engineers a very good core specification for the Version One Player Data module. One example is providing on-the-fly player information while perusing the casino floor. This includes player search, trip and session histories, and identifying what games customers are playing. In addition to the graphical, player information is brought into the Application Control Center dashboard collection (including interactive performance analysis) and Report Analysis Hub for high-level and drill-down analysis. GlobalSuite users also requested bringing over player demographics in evaluating the casino game mix. Evaluating top games and understanding who’s playing these games was paramount, including market basket-type analysis. Another request was the
ability to click on a machine to reveal who’s been playing that device. This comes in handy when contemplating replacing machines and models while not upsetting valued patrons. A third request is the ability to search for customers by name or ID number to reveal player profile and history. If real-time information is provided, the system will show where they are currently playing. Casinos do understand the 80/20 rule, where the top 20 percent of their customers account for 80 percent of the revenue. GlobalSuite will help identify and track player value. Several CDI customers have invested heavily in CRM tools and utilize GlobalSuite for any gaps in their analysis coverage. An example would be using the Application Control Center to frontend existing dashboards and reports and/or the graphical interface. These and other features will be demonstrated at G2E. For more information, visit www.casinodataimaging.com.
The Big 5 Suite
CASINO TECHNOLOGY • BOOTH 4157
GLOBAL CASH ACCESS • BOOTH 4440
asino Technology has launched a complete multichannel gaming solution of the company’s most innovative casino and content management systems. Combining a casino management system, a money management system, a jackpot server, a remote game server and an online gaming platform, the Big 5 Suite allows both traditional and online operations to effectively run and expand their business operations. Operators can use these systems together or independently, depending on the specific needs, market conditions and regulatory requirements. When joined in a single suite they provide highest efficiency in operations.
Rhino is a traditional land-based casino management system offering operators a variety of tools to improve control on the slot floor and quality of customer service while optimizing management and operational processes. Through its full integration with the rest of the Big 5 systems its capabilities are dramatically expanded. The Elephant Remote Game Server can distribute genuine Casino Technology content for video slots, bingo and roulette as well as exclusive thirdparty content like virtual sports, sports betting and live games to all existing gaming channels, from online and mobile gaming to traditional VLTs. It offers a rich library of more than 160 games that is constantly expanded. The Leopard Online Gaming Platform provides both operators and players the flexibility of choosing from a wide range of casino games and products seamlessly integrated into a single casino lobby and wallet. Working in conjunction with the Elephant Remote Game Server, it offers access to a variety of games from Casino Technology’s library, as well as third-party game content. The Lion Money Management System enables cash-in/cash-out payment transactions from physical cash into electronic money in a closed-loop environment, providing a totally seamless connection between the Rhino and Leopard systems. The Buffalo Universal Jackpot Server completes the Big 5 Suite. It enables various configurations and flexible settings as well as linking of online and landbased groups of machines to the same jackpot. Buffalo supports both LAN and WAP applications that can run as an integrated part of the Elephant Remote Game Server or Rhino Casino Management System, as well as independently adapted to a thirdparty platform. For information, visit www.casino-technology.com. 28 | G2E Preview 2014
ashClub is a significant enhancement to GCA’s QCPXpress product, built on a stronger and more stable technology platform that will allow transactions to process more quickly.
the records retention burden usually placed on casino staff. CashClub offers substantial improvements to reporting, including real-time updates on transaction funding
Using an intuitive installed interface, CashClub will facilitate common cash access tasks such as PIN debit cash advance, credit card cash advance, check warranty and check verification services. Each instance of CashClub uses three state-of-the-art and space-saving peripherals for receipt printing, signature capture and ID reading. Through feature enhancements to receipt printing and electronic storage of customer signatures and receipts, CashClub will reduce
status and a dashboard that allows users to extract data through predefined and user-directed intervals. GCA provides a total cash access solution and CashClub has been specifically designed to be integrated with GCA’s entire suite of products, including kiosks and interactive products, to increase cash-to-floor in casinos of any size. For more information about CashClub, visit www.gcainc.com.
Sit N Charge GENESIS GAMING SOLUTIONS • BOOTH 2223
enesis Gaming Solutions Inc. has partnered with Sit N Charge LLC to provide a state-of-the-art cell phone charging solution to maximize a player’s time on device. Sit N Charge manufactures proprietary hardware that delivers 5 volts DC to the edge of gaming tables, bars and other hospitality furniture where the customer sits. Phones can be charged while remaining with the customer. In the past, casinos have attempted to put 110-volt sockets near customers legs. That practice is now changing, opting for the safer 5-volt alternative. With the Sit N Charge complete charging system, one poker table only draws the power of a flashlight. Parts are injection-molded and later assembled into the Genesis Gaming custom-made casino furniture. Smart phones today are used for so
much more than talking. People are texting, taking pictures, watching movies, listening to music, using Facebook, Twitter and Instagram. Since they are being utilized for a variety of applications it is even more imperative that these devices remain powered during the day and evenings. The Sit N Charge USB charging systems on custom table games provides a hedge against player downtime when phones need to be charged. For more information, visit www.gen-game.com.
PROGRESSIVE PRODUCTS PROGRESSIVE PRODUCTS
TableXchange FUTURELOGIC • BOOTH 4753
hile the adoption of TITO on slot machines brought significant benefits to gaming operators, more than a decade later, its full potential has not yet been unleashed. By extending TITO onto table games and using promotional couponing across slots and table games throughout the resort, operators can gain a clear advantage over their competitors. With the ability to buy in or cash out at table games, FutureLogic’s TableXchange printer/scanner provides a bridge between slots and tables, helping casinos speed up play and identify valuable crossover players, and ultimately enhancing the casino/property experience. With chips remaining at the table, the TableXchange device further increases operational efficiency at tables, cash cage and kiosks by significantly reducing the resources associated with chip refills and cash-handling throughout the property. Much like the TITO printers at slot machines, the TableXchange system can be integrated into promotional couponing systems and deliver coupons at table games. By offering operators the ability to use the existing TITO and
player tracking infrastructure, FutureLogic’s TableXchange couponing solution allows operators to identify and reward high-value players (both carded and uncarded) instantly, right at the game, without any delays. Moreover, by providing a vehicle for tangible awards for a participating player, the PromoNet solution can steer players to online sites, bridging the gap and acting as an affiliate program between land-based and online venues. Generations ahead of competing TITO printers, FutureLogic’s GEN3 Evolution printer features industry’s largest standard paper capacity of 450 tickets, and at 8 inches per second, it is the fastest printer in gaming, printing and presenting a ticket/coupon in less than one second. A new low-paper sensor eliminates paper waste by taking the ticket stack down to the last ticket. In addition, operators can easily update firmware in a flash, by simply connecting a pre-loaded thumb drive to a printer while it’s still in the slot machine, yielding a significantly reduced down time for every slot—and with TableXchange, every table on the casino floor. For more information, visit www.futurelogic-inc.com.
On-Premise Mobile Solutions GTECH • BOOTH 1264
t G2E 2014, GTECH will premiere On-Premise Mobile Solutions for casino, bingo and poker games. On-Premise Mobile allows casinos to increase gaming revenues without increasing gaming floor space, within existing regulations and using proven technology. Providing real-money game play on smart phones and tablets while within the casino brings choice to customers and extends the gaming experience to the new mobile generation. GTECH’s On-Premise Mobile is a new way to engage players while on-property. It gives players what they want—an easy-to-use, accessible and personal gaming experience. It offers casino customers the opportunity to play while waiting for a slot or table game or when they head to the bar, restaurant, sports book or bingo hall. On-Premise Mobile creates a frictionless user experience from account creation through funding and play. It integrates loyalty and customer management and delivers a high degree of usability on any device. The game content is designed to deliver exciting play suitable for short sessions in mobile gaming. Additionally, the solution is flexible to meet specific market regulations. • Simple registration and account setup: GTECH offers a single player account and player account management system that can integrate with a casino’s existing loyalty/customer management platform. • Secure, compliant and convenient payment options: Existing infrastructure is used to facilitate cash payments for mobile play at the cage, electronic payments on device and to utilize ticket-in-ticket-out and other voucher systems. 30 | G2E Preview 2014
• One mobile app and one player account: Operators can continue relationships with players beyond the property door with the mobile app, which delivers an integrated player experience from a single player account. Strict geofencing disables real-money functions when outside the regulated area while allowing casinos to communicate and engage customers with non-gaming activities. • Tried and proven technology: The technology which powers the GTECH On-Premise Mobile has been installed in multiple regulated markets for over 10 years and has supported countless mobile transactions. GTECH works closely with customers to apply the technology based on market regulations, players’ needs and the unique business requirements and goals/objectives of the company. For more information, visit www.gtech.com.
DFS-200 Casino Kiosk DITRONICS • BOOTH 3616
The new DFS-200 kiosk by DiTronics extends funds access to both land-based and online customers, and is offered in both single and dual BV configurations for operators seeking industry-leading funding solutions combined with proven reliability. The DFS200 allows players to redeem slot tickets and break bills as well as access funds via ATM, cash advance and even checkcashing transactions. Players can use those funds in a landbased casino as well as in the corresponding online casino. DiTronics’ multi-channel funds access platform features a dynamic funds access API that allows operators to extend the functionality of the DFS-200 and create a seamless funding experience for players. Unique features include: • “Advanced Bill Mix Control” (patent pending) whereby operators can customize and define the billbreak, ticket redemption, ATM and check-cashing transaction denomination presentation to their customers. • Newly released marketing functionality being introduced at G2E allowing customers to convert their points and coupons to cash at the DFS-200. • Customization by zone, by machine and by transaction type, such as to provide large notes only in high-limit zones. Flexible infrastructure solutions give operators choice, and DFS-200 also offers the exclusive Transaction Rewards application option, which integrates DiTronics’ Funds Access applications directly with the casino’s player database, enabling patrons to take advantage of player club tier and the associated discounts on fees on ATM, cash-advance and check-cashing transactions as well as earning points for those transactions. For more information, visit www.ditronics.com. 32 | G2E Preview 2014
ROC (Robust Online Client) SPIN GAMES LLC • BOOTH 2409 he ROC (Robust Online T Client) is a for-wager HTML5, smart-solution game content delivery system designed to streamline the delivery of for-wager gaming content. Serving as a full-functioning remote gaming server (RGS), the ROC integrates with most popular back-end systems used by today's gaming operators to allow for a complete interactive gaming solution. ROC supports the following: • Logging, reporting and security; • Game store function allows operators to download approved games; • Evaluation tool—evaluates game play and performance; • Redundancy and maintenance functionality; • Modular development architecture; • Supports multiple gaming engines; • GLI-approved RNG; • Back end communication protocol integration tools; and, • Responsive design. The ROC was designed to meet a strict set of criteria to satisfy customers, regula-
tors and end-users alike. From the very beginning it was designed with gaming compliance in mind, and developed in accordance to standards bodies. A rich application programming interface (API) provides the connection between an RGS and a back-end system. The API implemented by the ROC is both feature-rich and highly customizable, created to achieve operator-specific goals. Use of popular off-the-shelf hardware, proven development techniques, and industry standard development tools further emphasizes Spin Games’ commitment to compatibility with casino operators’ existing systems. The ROC supports the following end-user clients: • Chrome/Mobile/Tablets • Safari/Mobile/Tablet • Firefox/Mobile/Tablets • Standard Web browsers The ROC is currently approved in New Jersey. For more information, visit www.spingames.net.
Novostar V.I.P. NOVOMATIC AMERICAS • BOOTH 2653 ovomatic Americas will celebrate its own debut as a G2E exhibitor N with the U.S. premiere of its Novostar V.I.P. cabinet. The company calls it “an entirely new level of luxury game play in panorama format,” featuring a large Crown V.I.P. chair and an extra 46-inch upper screen positioned at the perfect ergonomic distance for ideal game play in comfort. Novostar V.I.P. is already successful in slant-top form with the Novostar SL. That cabinet has been redesigned into a “V.I.P.” configuration.
Created in an attractive cabinet style with brilliant, LED-illuminated details, its oversized 26-inch main TFT touch screen is further enhanced by a giant horizontal TFT screen. Novostar also features Novomatic’s “Flip Screen” feature, which allows the player to press a button and flip game play between the top and bottom screens. The featured Crown V.I.P. chair, with its integrated virtual surroundsound with sub-woofer and active satellite speaker sound system, and the addition of an Auto-Start and Start/Take Win button in its arm rest—while retaining the Novostar SL’s unique extra start button built into the foot rest—completes the enhanced gaming experience. When set in a banked presentation, the cabinet is designed to be a premium product for players. For more information, visit www.novomatic.com.
Infinity U23 Cabinet INCREDIBLE TECHNOLOGIES • BOOTH 4459
ncredible Technologies is debuting a groundbreaking gaming platform and upright cabinet, Infinity U23, at the Global Gaming Expo. The Infinity U23 is being released after years of intense research, development and design based on user, operator and slot technician advice. The cornerstone of Infinity’s appeal is a patentpending technology known as Intelligent Bank Lighting, which features both synchronized and sequential light shows using the Infinity LED technology. The Intelligent Banked Lighting triggers clever attraction lighting based on the position of players—or lack thereof—within a game bank. As players activate game sessions, the light show’s behavior changes and includes game-specific shows for in-game events in addition to additional synced bank displays. On the technical front, Infinity U23 features high-performance upgrades including two 23-inch 1080p HD monitors with increased graphics capacity, a 15-inch LCD Dynamic Display Deck touch-screen button
panel and a premium three-point sound system. The Simple Sign Display Kit is a patent-pending system that is designed to easily support digital signage above a bank of games. The Infinity U23 becomes the support for easy-to-install poles and mounting brackets capable of holding numerous sizes and configurations of overhead video displays. Recommended with 55-inch LCD displays, custom casino-branded video content for each slot title is provided at no additional charge. This package is bundled at the lowest price point in the industry with an easy setup process. The Infinity U23 is finishing an extremely successful nationwide performance test period, and will begin its national rollout this fall. Cross-compatibility with IT’s current catalog of games on the Magic Touch platform will be available on the Infinity U23. For more information on the Infinity U23 cabinet and platform visit www.itsgames.com.
G2E Preview 2014 | 33
PowerHits INTERNATIONAL GAME TECHNOLOGY • BOOTH 2139
arlier this year, IGT took another leap in the wide-area progressive (WAP) space when it launched Powerbucks, the industry’s first-ever commercial multi-state WAP link. Currently live in New Jersey, South Dakota and in field trial in Nevada, this advancement in WAP technology joins liquidity pools across participating jurisdictions. At G2E, IGT will spotlight the latest Powerbucks innovation—PowerHits. Rather than adding excitement to existing games as a MegaJackpots “bolt-on,” like other Powerbucks games, PowerHits joins the Powerbucks link as the first dedicated theme that will launch fully converged for play on land, online and on the go, for wager online via tablets and smart phones where allowed. “The industry has never seen a game like PowerHits before,” says Jacob Lanning, IGT director of product management. “In markets such a Canada, where the plan is to launch fully converged, PowerHits enables IGT to spotlight the company’s leadership in cross-platform content creation and allows us to continue our millionaire-making legacy with a super-charged player pool.” Housed on the recently released CrystalCore cabinet, the game is picturesque, player-friendly and packed with game mechanics that give way to giant payouts. Features include a 42-inch vertical LCD touchscreen display, Super Button and 10-inch dynamic player panel. PowerHits’ base game and the Powerbucks Bonus Gateway
are both symboldriven and clearly communicate to players what they’re “rooting” for. PowerHits is the only title within IGT’s rich MegaJackpots portfolio to give players a window into all of the reels, even if a max bet is not placed. Designed to increase average wager and yield, PowerHits provides a compelling player visual with every wager below max bet that reveals where all the symbols landed, across all reels, whether they were wagered paylines or not. This function encourages betting up, as it exposes “what could have been.” In addition to the PowerPicks and Stacked Wheels Bonus that players find on Powerbucks games in the field today, PowerHits boasts an all-new bonus experience at the 150-credit bet level via the PowerPath bonus. For more information visit www.igt.com.
Dynamic Network Applications (DNA) JCM GLOBAL • BOOTH 3633
hen JCM Global built the iVIZION bill validator, it was designed with the ability to expand to be more than just a highly advanced bill validator. Now, JCM Global’s iVIZION bundled enhancement tools, called Dynamic Network Applications (DNA), build on the iVIZON bill validator’s foundation of intelligent validation. DNA empowers operators with real-time reports, alerts, diagnostics etc., to operators and to regulators. The product suite provides realtime health and event monitoring of all peripheral components used inside an EGM, utilizing either a wired or wireless connection to a local server. Peripherals that DNA can monitor are practically limitless, and include bill validators, table game validators, ticket printers, card readers, digital displays and coin acceptors. DNA passively monitors the SAS line, and provides diagnostics, analytics and value-added features that can all be managed through DNA’s user-friendly mobile dashboard. The dash-
34 | G2E Preview 2014
board was specifically designed for platform flexibility, and can easily be used on a PC, a tablet or a mobile phone. Additionally, DNA affords the flexibility of information the user chooses to use/see for reports. DNA’s user interface was developed to be centered on feature functionality, operations, flow of data and user interactions. This design allows the user to get the information they want, when they want it, all in real time. DNA’s flexible platform means it can be used in a variety of settings and for a wide range of purposes. Multiple-property or single-property slot operators, route operators and AWP operators can each benefit from DNA’s configurable platform. For example, slot operators may be primarily interested in DNA’s ability to give real-time information on cash-box management or firmware downloads, while route or AWP operators might be interested in DNA’s meter reconciliation or preventive maintenance capabilities. For more information, visit www.jcmglobal.com.
GLiCloud GAMING LABORATORIES INTERNATIONAL • BOOTH 4430
LiCloud is a modern inventory management and tracking system that makes it easy for operators and regulators everywhere to track the software and hardware that comprises the casino floor. Powered by the web portal GLIAccess and easily accessible with the mobile app GLI Mobile, GLiCloud allows operators and regulators to instantly check regulatory status of components on the entire casino floor, all in real time. This improves employee efficiency and accuracy, saves time and saves money. GLiCloud relates components to regulatory approval status in real time and simplifies the inventory process by utilizing existing industrystandard verification tools and communication protocols. Because the entire process is automated, the data is free from potential human error.
• Tracks the gaming devices within the current floor inventory and matches game software components with their certification statuses from GLI and other test labs, including approved, revoked and non-mandatory upgrades. • Notifies regulators and operators when certification statuses change and links to replacement components for many revoked and non-mandatory upgrade items. • Displays supplier customer notifications for all games in the user’s jurisdictions. • Stores user-uploaded PAR sheets, pay tables, test reports, and other user-generated documentation. GLiCloud provides: 1. A centralized location for gaming device/slot file inventory which maintains slot floor inventory, reduces manual validation efforts, and reduces machine downtime to create full accountability across the entire floor, helping protect the casino’s revenue and saving time. This includes inventory locations for warehouse and vault storage of gaming devices and game media. 2. Automatically links components and inventory to GLI certification letters, status changes and updates. It also provides email notification for component status changes and supplier customer notifications. “We have been successfully using GLiCloud since February 2014 across our entire multi-property enterprise,” says Jamie Hummingbird, director of the Cherokee Nation Gaming Commission. “We have found GLiCloud to be an extremely valuable resource for our regulatory staff because it saves time, improves accuracy and efficiency, and enhances compliance of revoked components.” For more information visit www.gaminglabs.com. 36 | G2E Preview 2014
G5 StarBar INTERBLOCK USA • BOOTH 1439
he Interblock G5 StarBar is a solution designed for installation into a bar top counter that can provide a player station connected to any of a number of Interblock e-tables. G5 StarBar can be connected to all Interblock Mechanical Generators, the Interblock Hologram Gaming Lounge and Interblock Live Tables. It can also be a stand-alone gaming device with a built-in generator. The player controls the game through a touch-sensitive display. The display shows each player’s actions and the state of the game (placing of bets, winning number, progress of the game cycle, “call attendant” messages and similar information). Players at the individual G5 StarBar may increment their credit by either bills or tickets and receive payouts in form of tickets or hand-pay, when printing the ticket is not available.
The G5 StarBar is built to accommodate a large touch-sensitive LCD display together with a separate buttondeck LCD display. A wide range of Interblock games will be available on the G5 StarBar, including Interblock Roulette (Single Zero and Double Zero), Multi-Hand Blackjack, Baccarat, Sic Bo, Pop’N Poker, Keno and Craps. Interblock side bets will also be available. For more information, visit www.interblock.eu/usa.
V-Series Chips GAMING PARTNERS INTERNATIONAL • BOOTH 4040
aming Partners International will display a wealth of new and innovative currency products at G2E, along with a full suite of table game products and solutions. Among the newest offerings in currency advancements is the B&G V-Series. GPI’s newest B&G injected chip, the VSeries features a new, more versatile mold range combined with an improved chip material formula that features several enhancements over the JAV and S2 chip options. The V-Series offers a full range of chip design possibilities, and is made with a new formula that is more durable and stronger. In addition, all V-Series orders include ChipShield, GPI’s anti-bacterial and dirt-resistant nano-technology, which helps ensure that the chips stay cleaner and brighter. The V-Series offers customers
designs that are available in two-, three- and four-color shots for maximum flexibility when designing new sets. All designs are available with all of the existing B&G chip colors, and a new font style allows customers to include more key information in the inner chip ring for a more customized chip. All VSeries mold designs are available with either an A or B size decal and can incorporate a TransRing. As with GPI’s other B&G JAV line, the V-Series is available with a wide range of security features both in the chip and on the decal to help operators safeguard their money. Some of these security features include RFID & EM Detection, LaserTrack, MicroDots, 4C-UV and the new SecuriFilm. For more information visit www.gpigaming.com.
0, !9% 23
7 - 3 # / Ú %L VI S 0R ESL EY %NT ER PR I SES