BUSINESS
A NEW CODE OF BEAUTY
Global Citizen caught up with Barbara Paldus Ph.D., founder of the New York-based Codex Beauty, the next generation of ultra-clean beauty products
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nly two years old, Codex Beauty is already a global player in the beauty world, striving to bring a bio-science approach to non-toxic skincare. Fans of the brand include everyone from Oprah to Kourtney Kardashian, both champions of clean, organic skincare. The brand's founder and CEO, Barbara Paldus, is a scientist, entrepreneur and passionate investor in natural beauty. Prior to launching Codex Beauty, Paldus spent two
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decades leading innovation in the fields of spectroscopy, telecommunications, and biotechnology. By the age of 34, she had co-founded two Silicon Valley companies that, among many breakthroughs, helped pave the way for carbon cycle measurements, food integrity testing, accessible vaccines, personalised medicine and cell therapy. Paldus has been awarded more than 30 U.S. patents and numerous honours for her achievements in science, and holds a Ph.D. in electrical engineering from Stanford University.