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v 6 297000 388007 65 SPRING EDITION 2023


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Welcome to Trump International Golf Club, Dubai

Located in the heart of DAMAC Hills, Trump International Golf Club, Dubai brings links-style golf inspired by the game’s homeland of Scotland. Magnificent golf blended with culinary excellence and well-equipped leisure facilities creates an elegant lifestyle oasis in the United Arab Emirates for members and guests, alike.

Our stunning property boasts an exquisite 18-hole championship links-style golf course and a PAR 3 floodlit 9-hole course designed by world-renowned and 2016 Olympic golf course architect, Gil Hanse. Featuring state-of-the-art facilities, Trump International Dubai is home to the Trump Dubai Golf Performance Academy with air-conditioned indoor swing studios that offer virtual golf and SAM Puttlab technologies, a one-of-a-kind double sided LED floodlit TrackMan driving range, and immaculate short game area with practice facilities.

Complementing the extraordinary golf course and world-class golf facilities, the crescent-shaped 30,000 square foot clubhouse with its arching curves and soaring light-filled spaces provides the finest amenities, such as a chic Italian restaurant, luxurious sports bar and cigar lounge, a beautiful infinity swimming pool, a well-equipped fitness center and an expansive golf pro shop offering exclusive apparel brands in golfing and lifestyle accessories.

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An intimate portrait of the mom, influencer, and businesswomen – and high-profile girlfriend of football star Cristiano Ronaldo.



Sobha’s mission to combat poverty.


An exclusive interview with the Breitling CEO.


Q&A with Italian jeweller Pomellato’s Creative Director.


Richemont Watchmakers Director & Global CEO of TimeVallée.


The voice of hospitality is enhancing Dubai’s dining scene.


Founder & CEO of premium children’s brand, Elli Junior.



How the UAE became the business capital of the world.


A look at luxury through Sobha Realty.



A ferocious farewell to Aston Martin’s super GT flagship.


Land Rover Defender Arctic Trucks AT35.


New developments for the award-winning Jaguar I-PACE.

56 BMW BMW partners with AirConsole to bring in-car gaming in 2023.



The new Navitimer pays homage to the Boeing 777.


Fifty Fathoms 70th Anniversary ‘Tech Gombessa’.


Royal Oak Offshore Selfwinding Chronograph 42 mm.


Another Alpine The watchmaker adds two references with black dials to the iconic chronograph.


The arrival of the Excalibur Blacklight Monobalancier.

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MAR/APR 2023 14



Ten reasons to fall in love with Athens.



Etika Jewels uses renewable energy to create carbon-neutral lab-grown diamonds.


The self-care revolution has finally caught up with men.



A Destination of the future.


An unforgettable winter wonderland.



Key looks for Spring ‘23.


Berluti presents `The Great Escape´.


The Maison bridges the gap between physical stores and digital channels.


Spring-Summer 2023 Sunglasses collection.


Travel in style with the new Original Pilot.


BOSS and Porsche team up for the bold new Spring/Summer collection.



Sonos introduces the next generation of smart speakers.


Discover our top picks in the latest tech innovatios.



The ultimate road trip.

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For many of us, spring brings a freshness–an emergence of sorts. We bask in the sunlight and shed the thicker sartorial layers in favour of light linens, cottons, silk, and any other lightweight fabrics perfectly suited for the impending heat that is just around the corner.

In this issue, discover the latest of the season’s must-haves that will elevate your style and take you from business to leisure with ease.

Speaking of effortless style, our cover story features Georgina Rodriguez, the fashionable mother, influencer, and business

woman, who is also the partner of football great Cristiano Ronaldo. We also caught up with several inspiring personalities, including Breitling CEO Georges Kern, who shares his vision, challenges, and what customers can expect from the esteemed watchmaker; Entrepreneur Elli Kasbi discusses her award-winning homegrown premium children’s brand, Elli Junior; and Max Grenard, Corporate Food and Beverage Director of wasl Hospitality & Leisure and co-founder of UAE Restaurants Group, who is leading Dubai’s dynamic dining scene.

As ever, there’s a lot more to be discovered. Our Destinations take us to Armenia, Athens, California, and Ras Al Khaimah, for bucket list-worthy adventures you’ll want to mark your 2023 calendar for.

In fact, earlier this year, our team here at Global Citizen went on the adventure of a lifetime with a visit to Kerala, India, where we got a firsthand look at the incredible philanthropic initiatives of Sri Kurumba Educational & Charitable Trust, the CSR arm of Sobha Ltd., founded by billionaire philanthropist PNC Menon. Read on to learn about the journey. We have many stories we hope will inspire, motivate, empower, or just provide you with an enjoyable read.



Andrea Antal


Sameer Denzi


Teresa Esmezyan


Fierce International Art Team



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Copyright 2023 Reach Media. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the permission of Fierce International. Where opinion is expressed it is that of the author and does not necessarily reflect the editorial views of the publisher or Global Citizen All information in Global Citizen is checked and verified to the best of the publisher’s ability, however the publisher cannot be held responsible for any mistake or omission enclosed in the publication.

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Georgina Rodriguez Photographer: Stephane Cardinale

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Billionnaire philanthropist and founder of Sobha Limited, PNC Menon has committed half of his wealth to charitable organisations, starting in his hometown of Kerala, India.

Earlier this year, the Global Citizen team got a firsthand look at how Sobha Limited, led by billionnaire philanthropist and founder PNC Menon, is taking philanthropy to new heights in his hometown of Kerala, India. In 2006, Sobha, under the aegis of its CSR arm, Sri Kurumba Educational & Charitable Trust, founded Graamasobha, ushering in holistic growth at the grass-roots level, focusing on education for girls, female empowerment, healthcare, environmental initiatives, and providing care for the elderly and needy. Through these initiatives, the Trust has transformed the lives of thousands of underprivileged citizens through its innovative growth model, which has a bottom-up approach towards poverty alleviation.


Established in 2007, Sobha Academy is a world-class CBSE English medium school which admits 90 eligible girls annually from disadvantaged communities each year. With classes from LKG through to level 12, the program aims to empower and enables youths to break away from the vicious circle of poverty, neglect, deprivation, and exclusion by providing them with an inclusive, high-quality education.

The school facilities are equipped with state-of-the-art infrastructure, including immersive learning and play zones, international-standard sports facilities, sustainable vegetable garden, two libraries, and dedicated computer, math and science labs with real-world equipment and specimens. The spacious classrooms are filled with natural light to create a positive and airy atmosphere for an optimal learning environment. Children are also encouraged to explore their creativity through clay modelling, painting, and various other arts. Students are provided free academic support tools, such as books, stationery, school bags, transportation, uniforms and undergarments, as well as food, healthcare and hygiene essentials. Family counselling is also available to ensure the students are supported in their home and social environments.

PNC Menon regularly visits the Sobha Academy.
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Sobha Icon is a full-time secondary programme with a focus on science and commerce. Icon’s focus is on the empowerment of society via education, particularly for women at the lower strata, providing the opportunity to break the cycle of poverty and deprivation.

Students are given quality resources, facilities, and services, including food and hygiene kits. The holistic program works as a social catalyst, providing karate and yoga training, leisure and educational trips, and compulsory skill-based professional development training. Parent engagement is also at the forefront of student success, with mandatory monthly parent-teacher sessions to ensure communication and success of this social transformation through a systematic, sustained, and qualitative intervention.

Remarkably, as of March 2022, Sobha Icon graduates secured scholarships worth over INR135 million from major universities, such as Asoka University, Sonepat, Azim Premji University, Bangalore, and many more.

From left to right Mr. Ravi Menon - Mr. Jagadish Nangineni – Mr. Tarek Al Kaaki Mr. PNC Menon – Mrs. Sobha Menon- Mrs. Andrea Antal - Mr. Moayad Alborno


Established in 2007, Sobha Healthcare has redefined the limits of primary healthcare institutions anywhere in the country. Providing leading health services, the facility has a full-time general medicine doctor, a general physician, a dentist, and consultant ophthalmologist, as well as a fully qualified team of paramedical staff and healthcare workers.

The Centre provides free annual medical screenings and treatments for Sobha’s project staff, migrant work workers, Sobha Academy and Icon students and their parents, Sri Kurumba Educational and Charitable Trust employees and family members, as well as beneficiary families within the local geographic area.

During the COVID pandemic, the Trust donated 50 beds to the Kizhakkencherry first line treatment centre, as well as providing PPE kids and N95 masks to the surrounding communities.

Image caption: Global Citizen’s Andrea Antal with the staff at Sobha Hermitage.
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PNC Menon and the students at Sobha Academy.


The Sri Kurumba Educational and Charitable Trust further dedicates its resources to helping young widows and their children live together in safe accommodations with an opportunity to further their education and seek employment.

At no cost, the women earn fair wages to help them build their own financial security while gaining useful skills through employment at the Sobha Academy, at which their children are also enrolled in school.

The women also receive counselling and support should they wish to remarry, complete with social rehabilitation. To date, the program has aided over 35 widowed mothers and 63 chldren, complete with basic monthly living allowances, clothing, medical support, and other personal accessories, and education.

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From left to right Mr Tarek Al Kaaki Mr PNC Menon Mrs Sobha Menon Mrs Andrea Antal Mr Moayad Alborno


One of the country’s greatest societal barriers is the inability to provide marriages due to the rate of poverty.

Many parents fall into the debt-trap as they are forced to take on loans to pay for wedding dowrys that they cannot afford to repay.

The Trust has introduced a social wedding structure, conducting over 600 weddings to date, saving families from financial ruin, in order to help them begin their married life, along with marriage counselling both before and after marriage.


Sobha is committed to the wider community, offering a variety of community feeding programs, and social activities at the dedicated Community Centre.

The Centre has also been utilised to act as a medical facility and base for flood victims while their homes were being constructed.

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Global Citizen’s Tarek Al Kaaki and Andrea Antal with students at Sobha Academy.


As part of its diverse CSR initiatives, Sobha’s green philosophy has been widely adopted across all of its efforts. Across several campuses, over 2,220 tree varieties have been planted, and all facility construction produce a minimal building footprint to maintain the natural foliage and environmental surroundings. Rainwater is conserved and utilised to cultivate the vegetable and herb gardens and paddy fields. A solar energy plant minimises electrical use, and drainage and waste management measures are in place for sanitation. 2022, an impressive two tons of paddy and 4.6 tons of organic fruits and vegetables were produced.

With many more projects underway, the Sri Kurumba Educational and Charitable Trust has gained international recognition for its wide-reaching impact on the local economy and social development in and around Kerala, sparking local changes within the standard school systems, healthcare facilities, and environmental awareness. As the Trust continues to expand and build upon their legacy, there are many new programs planned in the next few years, including the Sobha Digital Academy, a Social Development Centre, as well as ongoing upgrades to their existing facilities.

“Feed a man, clothe him, give him decent quarters to live, and you’ll find a man with self-respect, ready to contribute and become a productive human being.”
The communal gardens at Sobha Hermitage


A global icon, model, influencer, and philanthropist — Georgina Rodriguez is a true inspiration for women around the world.

Georgina Rodriguez’s name may be relatively new to our social and cultural conversations, but with the launch of her Netflix show ‘I Am Georgina’, which delves into her glamorous daily life, she has quickly become an icon for women around the world who are determined to make their dreams come true.

Georgina Rodriguez has garnered worldwide recognition and admiration for her success as a model, fashion icon, philanthropist, and social media influencer. However, it’s her resilience in juggling her roles as a supportive partner and mother while pursuing her dreams that has made her a true powerhouse of a woman and a source of inspiration for millions around the globe.

Georgina’s journey to success has been nothing short of extraordinary. Born on January ,27 1994, in Buenos Aires, Argentina, to parents Jorge Rodriguez and Ana Maria Hernandez. Georgina Rodriguez grew up in a small family with two older siblings.

The Spanish Argentine model was born with a love for dancing and began going to a classical dance studio when she was a child. Following her high school graduation, Georgina moved to London to study English and continued to dance while working as an au pair for a family.

Georgina Rodriguez’s life changed dramatically when she met global football icon Cristiano Ronaldo. They hit it off immediately, and since then, she has become an integral part of Ronaldo’s family. Together, they are raising their five children and building a life of glamour and success.

Their relationship has been a true fairytale romance, and they have become one of the most celebrated couples in the world. Georgina’s unwavering support for Ronaldo on and off the field has been an essential part of his success, and he has often credited her for his achievements. In a recent interview, Ronaldo said, «Georgina is my rock. She has been there for me through thick and thin, and I couldn›t have achieved all that I have without her support.»

Their love story has also been a source of inspiration for their fans, who admire their unwavering commitment to each other and their family. Georgina has often shared glimpses of their family life on social media, showcasing their love and happiness.

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Since her rise to global stardom, Georgina has graced the covers of numerous magazines, including Harper Bazar, VIP Magazine, and LOVE Magazine. She has also modelled for renowned brands such as Sheglam and Yamamay.

Her latest achievement is becoming the first global face of Italian fashion house Elisabetta Franchi. In a recent interview, Georgina said, «I›m proud to be the first global face of Elisabetta Franchi. It›s an honour to represent such a prestigious brand.»

Georgina›s influence as a social media influencer is undeniable. With over 47 million followers on Instagram – she is the most followed personality in Spain, using her platform to share her daily life, fitness tips, and fashion inspiration with her fans. Her limited-edition clothing line, OM by G, has also been a huge success.

She recently shared her vision of building an empire on her own terms as a woman with a global platform, saying “it is important to recognise and celebrate women who are breaking down barriers and creating a new path for themselves and others.”


Apart from her business ventures, Georgina is a philanthropist at heart. She supports various causes and has donated several items to charity auctions to raise funds for children’s hospitals in Spain. Her generosity and compassion have earned her numerous accolades and recognition, including a solidarity award at the Starlite Benefit Gala. In a recent post, Georgina said, “I believe that we all have a responsibility to make the world a better place. Even small acts of kindness can make a big difference.”

Georgina’s life in Riyadh, Saudi Arabia, where Ronaldo has joined team Al-Nassr as team captain, has been a fascinating journey. She has shared glimpses of her glamorous life in the Kingdom, attending prestigious events and enjoying the local attractions. In a recent interview, she said, “Living in Riyadh has been an incredible experience. I’ve met some amazing people and had the opportunity to learn about a new culture.

It’s been an adventure, and I’m grateful for it.” As this would be her first Ramadan in the country, the 29-year-old model with over 47 million followers said she was excited about experiencing the holy month in Saudi Arabia. “It feels very special to me, to be able to experience Ramadan in its place of origin.”

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In this exclusive interview with Global Citizen, Breitling CEO Georges Kern talks about his vision, challenges, and what customers can expect from the esteemed watchmaker.

You joined Breitling as CEO in 2017 with a five-year plan to relaunch the brand. What were the major criteria you wanted to focus on?

The biggest remaining challenge is that not everyone knows where we are today, how beautiful the products are, and how great the brand is, so this takes time. When I joined Breitling, it had strong brand positioning as a pilot’s chronograph. However, when I started looking into the history of the brand and really digging into the archives, I found that we are so much more than that and have such a rich heritage that other companies could only dream of.

During this time, I went to see a collector in Vienna who has the biggest Breitling collection in the world, and I was amazed by the incredible number of Breitling chronographs I saw that day across different brand universes.

I selected 10 pieces that stood out to me and that I thought were the coolest ones to re-issue. Along with my team, we focused on the segmentations of our brand universes to allow customers to understand the brand and its offering in a much better way. We focussed on redefining the identity of Breitling to a casual, inclusive, and sustainable luxury brand with purpose and a touch of fun, but this is a marathon, not a sprint. Changing a strategy is one thing, bringing it to your target group is a totally different ballgame.

What are some of the most challenging aspects you’ve faced in overhauling the brand’s products, aesthetics, and marketing? By simply examining the overall collection, we found that there were too many references per line – like 26 variations of the same watch. While it’s good to have diversity and style, having too much choice is like having no choice at all.

So, the first challenge we had was to refine the collection. We reduced the number of references per line and segmented the collection into three universes where Breitling was already well-established: Air, Land, and Sea. Alongside that, we also introduced Professional and All-Purpose as further universes. Through these segmentations we were able to shift the perception of Breitling from a pilot’s brand to a generalist brand, offering something for a broader clientele.

With the new strategy of repositioning Breitling to a casual, inclusive, and sustainable brand, we had to look at the new product launches, the re-design of our boutiques and the new advertising and marketing activities.

I would say the biggest challenge was me wanting to do everything at once. I started by ensuring I had the right team in place that would help me make a difference. After a few phone calls, I brought a strong team from my professional network, and we set out to achieving our goals.

How have your customers evolved, and how are you reaching them compared to when you first joined the brand? Initially, Breitling was very focussed on the aviation segment. With the new product segmentation across Air, Land and Sea, we’ve been able to tap into new and existing communities within these categories, leverage strategic partnerships and achieve stronger sales across all three of these universes. We offer classic stylish watches such as the new Premier collection, inspired by the first watches Breitling ever designed for style as well as purpose.

We also have the Endurance Pro, the ultimate athleisure watch in bold and vibrant colours, designed for active individuals. We have also seen a large increase in our female customer base, thanks to collections such as the Navitimer 35 and 38, as well as the Chronomat 36 and 32, and the Superocean Heritage ’57 Pastel Paradise Capsule Collection. Nowadays, any individual that appreciates both function and style can be a Breitling customer.

We follow an omnichannel approach when it comes to our customers, offering them the opportunity to reach us across all customer touchpoints. Our customers can make a purchase whenever and wherever they want. Our goal is to provide them with a seamless customer journey whether it’s online or in our boutiques, where they can really immerse themselves in our new brand universe. I would say our boutiques are great marketing tools, especially the way they are designed (as industrial lofts with lounges, surf boards and pool tables), representing the brand’s casual, inclusive, and informal luxe style.

How does the Middle East market compare to your other key markets?

The Middle East is a key market for us and within our top five performing markets globally. In fact, the Dubai Mall Boutique, which opened in 2018, is currently the top-performing Boutique on a global level.

We have strong relationships with our strategic partners in the region, through which we launch local products and initiatives to engage with our customers. As there is a high number of pilots and aviation enthusiasts in this market, we know there is a particular love for the Air universe and for the Navitimer series, which is one of the most popular watches in the region.

We are the Official Timekeeper of Etihad Airways, recently working with the airline on a co-designed limited edition Navitimer of only 250 pieces. The series features an engraved caseback with the inscription “Etihad Edition,” this has been very well received in the market, and we find that particularly in the Middle East region, limited and special editions perform well.

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The brand has introduced blockchain-backed provenance records. How does this help improve the social and environmental impact of your products?

As part of transitioning Breitling’s entire product portfolio to feature Swiss Better Bold and lab-grown diamonds by 2025, we have carefully reviewed and selected the suppliers we work with. We are convinced that sourcing responsible artisanal and small-scale gold and lab-grown diamonds is the greatest opportunity for us to achieve social and environmental impact along the value chain while enabling greater product integrity and traceability.

We’ve rolled out Breitling’s first fully traceable watch, the Super Chronomat Automatic 38 Origins, through which the entire chain of custody can be verified in blockchain-backed provenance records. This includes information around all the responsible measures taken along the supply chain for the watch’s artisanal gold and lab-grown diamonds, all free from association with conflict or human rights abuses.

Previously, there have been limits on how far you could trace precious materials. Even when following industry best practices, tracking gold and the small “melee” diamonds used in watchmaking to their origins had been nearly impossible. These raw materials are naturally combined from many different sources—meaning their provenance literally gets lost in the mix. However, Breitling wanted to do better, starting with Super Chronomat Origins.

Also on your radar for sustainability is the Solar Impulse Foundation. Tell us about that.

One of the members of Breitling’s Explorer squad, Bertrand Piccard is an influential voice in sustainability. Bertrand is known for his record-breaking trips around the world that raise awareness of our shared goal of protecting the planet for future generations. A long-time pioneer in clean technologies, Bertrand believes climate change is a market opportunity that can only be tackled through the lens of profitability. This led to the start of his Solar Impulse Foundation, with the aim of identifying 1,000 economically profitable projects and solutions that help protect the environment and benefit the economy.

As sustainability is a key commitment for Breitling, we have redesigned our packaging to create a foldable, reusable watch box created entirely from upcycled PET bottles, which is among the most widely recyclable types of plastic.

When no longer in use, the watch box can be fully recycled at the nearest dedicated facility, reducing the environmental footprint of our packaging. We are proud to say that Breitling’s new sustainable packaging was awarded the Efficient Solution Label, by Solar Impulse Foundation, which names it as one of the 1,000 solutions that has a positive impact on the environment and the economy.


One of the first initiatives of its kind, each Breitling watch comes with its own NFT. How does it work and what are the benefits? In 2020, we were the first luxury watch brand to launch a digital passport with blockchain technology for all our new watches. With the digital passport, watch owners can prove the authenticity of their product as well as the legitimacy of their ownership without needing to present a physical certificate.

When customers purchase their watch, they can simply scan their electronic guarantee card with their smartphone camera, and download the private, encrypted digital wallet that safely stores the digital passport.

The passport contains every detail of the owner’s watch, including its serial number, and a timestamp of the purchase and digital warranty. The passport is connected to Breitling’s digital warranty program, powered by Dentsu Tracking, whereby owners can manage any services like repairs, warranty periods and insurance for theft or loss.

With blockchain technology, we empower our customers in a way no other brand does. First, it offers transparency by registering the entire life cycle of the watch since the day it was bought by its first owner. Furthermore, traceability is crucial when it comes to resale, which will directly be enabled in the digital passport. With the tradeability feature, watch owners can safely and securely transfer this certificate in case of resale.

What’s coming up next for Breitling in the coming months in terms of sponsorships, ambassadors, products, and boutique openings?

Locally, in the coming months we will be opening further boutiques in KSA and expand our presence in India. Over the last twelve months, we have expanded our distribution network in the region with new boutiques in Istanbul, Riyadh, Jeddah, Manama, and Abu Dhabi, with more planned for 2023.

On a global level you can expect further sponsorship and ambassador announcements and, of course, new products. It’s worth noting that in the years to come we will further implement our omnichannel strategy, allowing our customers to buy our watches and experience the brand anywhere, any time.

Our proactive commitment to corporate social responsibility, which is an important part of our brand message, will evolve and engage both our employees and our clientele.



As Pomellato celebrates Vincenzo Castaldo’s two decades with the Milanese house, GC gets the inside scoop on the values and milestones that have marked his role at the Italian jeweller.

With his deep passion and experience in design, Vincenzo Castaldo celebrates 20 years working at Pomellato, the jewellery Maison known for innovative, voluptuous designs crafted of traditional Milanese goldsmithing since 1967. Inspired by the inimitable beauty of Milan, Castaldo chose his home city, joining the Creative Team at Pomellato in 2002. He was named Creative Director in 2015. Born and raised in Tuscany, Vincenzo Castaldo has experience in many creative métiers, first attending the school of art in Lucca and then studying architecture in Florence. Upon completing his studies in Milan, he knew he’d found his forever home in Italy’s fashion capital.

Graduating from the Marangoni Institute in fashion design, the first 15 years of his career were dedicated to fashion, first at Romeo Gigli, then Dolce & Gabbana.To Vincenzo Castaldo, Pomellato jewellery encapsulates Milan’s relentless pursuit of beauty, where elegance meets excellence, where freedom meets craftsmanship, where passion meets handmade dedication.

What is your approach to the House’s signature designs?

My approach is very respectful of Pomellato’s heritage and DNA. Pomellato’s jewels are distinguished by an unmistakable Milanese design and each iconic collection, such as Nudo, Iconica, Catene or Sabbia, has its own specific personality. I know what identifies our aesthetic codes of each pillar collection. They are like musical notes that allow us to create new melodies and write new chapters every year for our collections. In this process, my creative team and our master goldsmiths in our atelier are fundamental assets in the creative flow.

The brand’s ‘From Milan & All Around the World’ campaign was launched at Milan Fashion Week 2022. How does Milan inspire your unique designs?

Milan is always a source of inspiration for Pomellato. I chose Milan many years ago and I would choose it again today. It is now my home city and what I like the most is its architecture that mixes past, present, and future: Secret gardens and interiors coexist with magnificent historic palazzi and modern landscapes. Milan has a special creative energy, where elegance is never ostentatious, and excellence speaks in hushed tones. This is also what Pomellato stands for.

Pomellato is dedicated to a more sustainable practice for its jewel creation. What is the brand’s approach to achieving this? Pomellato achieved 100% responsible gold purchasing in 2018 and is one of the forerunners investing in Fairmined gold for some special collections, such as Nuvola, using 100% of the socially conscious precious metal. Pomellato is also investing in the traceability of coloured stones, and uses certified diamonds while exploring new sustainable practices; for example, upcycling projects like our Pomellato Kintsugi collection.

What are some of the lessons you’ve learned during your 20year tenure with Pomellato?

There are so many. These 20 years have been a professional and personal journey of growth. If I had to choose two important lessons, I would say, “know the rules so you can break them to create your own path,” and “coherence is a guiding principle.”

At Pomellato, our philosophy is that of continuously updating and evolving the House’s distinctive codes to create unexpected jewels whilst honouring our roots. Today, we are much more aware of the past, as we have gained absolute confidence in what we do and how we do it. While our jewels are still handmade at Casa Pomellato, the expertise of our artisans allows us to break rules to discover different aesthetics that are outside the classical approach.

How does Milan’s historical architecture play a role in your vision for the brand?

The city represents a source of creative inspiration. Th Milan’s architecture plays a role in this, absolutely. The mood and feel of a quarter, the skyline, the uniqueness of certain palazzi, they are all elements that, at a certain point, have inspired a collection or a new design.

Milan is a place of encounters in different worlds from fashion, design, and architecture, and all these encounters have played a fundamental role for me since I arrived in Milan.

How has the art of craftsmanship changed over time?

At Pomellato, craftsmanship is a key value. I am lucky to be working with my creative team and closely together with our in-house atelier. It is worth noting that Pomellato is one of the few Houses in the world with an integrated creative atelier. At Casa Pomellato in Milan, we also have more than 100 expert artisans who create our collections by hand. Our master artisans are a striking asset, and the use of time-honoured techniques allows Pomellato to create jewels of superb craftsmanship, which is the authentic Pomellato signature. At the same time, craftsmanship goes hand in hand with innovation. So, over the years we have introduced innovative tools and new ways without ever compromising our passion and commitment for hand-made jewellery.

Pomellato first entered the world of high jewellery in 2020. How did you bring this vision to life?

Our high jewellery sublimates Pomellato’s aesthetic codes in a relentless pursuit of beauty. Here, creative freedom and extraordinary craftsmanship meet in a special alchemy. When we created the first collection, we knew that we wanted special pieces that would fully express the brand’s unconventional spirit. This is why our high jewellery pieces reinvent our codes whilst remaining faithful to Pomellato’s identity and shaking the classic clichés of conservative jewellery. There is always a playful and unexpected touch in each jewel; a disruptive eccentric element, such as an oversized link or a chain tassel, a padlock or an unusual stone setting, or a unique colour combination. Everything speaks the Pomellato language.

Looking to the future, what do you foresee for the brand as it continues to grow?

The future is bright. The great potential of Pomellato is in the brand’s unique approach, a type of elegance that is typically Milanese, along with its capability of giving expression to jewellery and craftsmanship in a contemporary language.

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Dubai showcases 6,500-year-old oak trees and art pieces.

Subfossil Oak Company and Crystal Caviar, the manufacturers of luxury products based in the Czech Republic, showcased an exclusive 12-piece collection of 6,500-year-old subfossilised oak trees, along with artwork by renowned artists Jaroslav Prošek, Sir Anthony Douglas Cragg, and Vlastimil Beránek. A selection of products made from the unique wood were also on display during a limited showcase at the Jetex VIP Terminal at Al Maktoum International Airport. Discovered more than eight meters deep in the ground, the subfossil oak trees were remarkably preserved for a staggering 6,500 years by glacial sediments in the North Moravia region of the modern Czech Republic, and are the first trees known to exist following the Ice Age.

Collections of the subfossil oaks trees are currently on display in several of the most significant museums across Europe, including the Natural History Museum in Vienna, the Manchester Museum in Manchester, the National Museum in Prague, the Museum für Naturkunde in Berlin, the Natural History Museum in London, the Royal Botanic Gardens in London, and the Museo de Arte Moderno in Bogota in Latin America. International Representative Radek Kantor shared insights about the extraordinary discovery and what makes them so unique.

How have the oak trees been preserved for 6,500 years? Scientists believe that these trees have been formed by the meandering rivers, when the erosion and expansion of water caused an undermining of the riverbanks, ultimately resulting in a collapse of the trees growing by the riverside into the river. Over time, multiple floods in the area would seal them by several layers of sediments, giving space for the transformation process to begin in the oxygen and microbe-free environment.

There, the oaks laid for several millennia, until they were found seven years ago, approximately eight meters deep in the ground in the North Moravia region of today’s Czech Republic. Over time, the oak trees obtained their distinctive dark colour due to the process of carbonisation. Consequently, these oaks are subfossils— not fossils — meaning the process of carbonisation, petrification, and other natural mechanisms have not yet been completed. There are plenty of fossils in the world, but rather few subfossils since the window of time for all the necessary conditions to occur simultaneously was significantly shorter.

From which sector of the industry have the oaks seen the most demand?

The subfossil oaks are a globally unique material that have garnered attention from various fields of human endeavour. Such demand is especially strong in artistic and functional design circles, considered as an ideal material for unique yacht and interior installations, decorative objects, elegant accessories, and high-end furniture pieces for both private and public places. Furthermore, for its precious nature, many known artists choose subfossil oak as their unique working material, giving life to several famous sculptures, such as the one from the worldrenowned sculptor Sir Anthony Douglas Craig, Jaroslav Prosek, and Vlastimil Beranek, a distinguished artist specialising in Bohemian Crystal.

What makes these types of wood so unique?

Originating from the time of the end of the last Ice Age, the subfossil oaks contain crucial information about the climate conditions of this long-forgotten era. For their unparalleled characteristics and rare information hidden within their annual rings, the subfossil oaks are a highly demanded scientific material, resulting in an established cooperation with world’s leading scientific institutions, such as the national museums of London, Prague, Vienna, Berlin, and Bogota, where the subfossil oaks are currently exhibited.

The scientific research has shown that these trees are partially mineralised, meaning that the process of transformation into a fossil has already started. Yet, despite their age, the subfossil oaks have maintained their basic wood properties, allowing further processing of the extraordinary material. As a result, subfossil oaks have become a synonym for luxurious materials, granting master craftsmen an opportunity to turn the ancient wood into breathtaking design pieces suited for the world’s most discerning clientele.

What about oak trees and the wood make it so luxurious and valuable?

Due to their unique mineralised structure, distinctive dark colour, and impressive degree of preservation, trees from this forest are rightfully considered as one of the most precious wooden materials currently found on the planet. To that end, the region of North Moravia is the only place in the world where this material can be found in the given age, quality, and quantity. As of today, the Subfossil Oak Company remains the only private company with legal certification to extract, process, and export the precious material.

What inspired the Subfossil Oak Company to enter the UAE market?

The duty of the Subfossil Oak Company is to spread the message of these ancient relics and offer them new life through cooperation with world’s greatest institutions, companies, and individuals who wish to help us maintain and safeguard their fascinating legacy for future generations. For this, the Subfossil Oak Company was chosen to represent the Czech Republic at Expo 2020, with millions of confirmed viewers from across the world seeing the mysterious elegance of these trees. We sense the appreciation of beauty, the respect for traditions and interest in history that shape the UAE’s vision of the future and how that aligns with what we have to offer. Such beliefs were reaffirmed when the Czech pavilion was awarded with the title of the greatest innovation of the entire Expo 2020, further endorsing the prestige and singularity of the pieces forming the pavilion. Based on these successes, along with genuine popularity of our exposition during the 2022 Monaco Yacht Show, we have established a successful short-term cooperation with the famous Jetex VIP Private Jet Terminal, which has further boosted our commitment to the region. Realising the importance of fossil products for the UAE’s society and economy, we see added symbolic value of the subfossil oaks for the local audience and potential strategic partnerships.



International Richemont Specialist Watchmakers Distribution Director & Global Chief Executive Officer of TimeVallée.

Michael Guenoun is the International Distribution Director of Richemont Specialist Watchmakers’ Maisons and the Global Chief Executive Officer of TimeVallée. He joined Richemont Group 18 years ago and has since held various senior management positions within Cartier in Australia and Asia. Four years ago, he moved back to Europe and joined the Richemont International Specialist Watchmakers division. More recently, in addition to his current function, he has also been promoted as the Chief Executive Officer of TimeVallée to lead the transformation and development of this unique concept store. GC caught up with Michael Guenoun for an exclusive interview about the industry and plans for the brand.

How has the digital universe impacted the traditional channels of retail? What are your thoughts on this physical shift?

The digital world has been complementary to the brickand-mortar shopping experience. It allows retailers another channel to express their brand and connect with clients who are increasingly demanding an omnichannel and seamless journey across touchpoints, shattering the borders between the physical and the digital world.

With a new generation of luxury consumers entering the market, how does this impact the way you do business and reach this new audience?

The various trends that we are witnessing in the luxury market inspired us to design our boutique in the most client-centric and interactive way that the new generation of luxury customers can relate to. This is evident from the moment you are exposed to the boutique in Hamad International Airport that features our impressive 3D screen, to the state-of-the-art boutique design, and the interactive services and client experiences offered by our watch experts in the boutique.

What plans do you have to expand the brand in terms of geographic reach?

The luxury market in the region is developing fast and is presenting a lot of potential. Our strategy is to remain exclusive and selective when it comes to expanding our footprint, in order to continue to respect the brand equity, the current distribution, and most importantly, the needs of our clients.

TimeVallée recently opened its first Middle East flagship boutique in Qatar Duty Free. How is this new two-storey multi-brand boutique pushing the boundaries for the watchbuying experience?

TimeVallée is not a typical multi-brand concept, it is designed to guide watch lovers and beyond to learn, browse, and experience the watchmaking world. Through our innovative design, we ensure the Maisons are able to express their watchmaking heritage while combining it with contemporary luxury elements, offering clients the most seamless shopping experience in the watchmaking world.

Which brands can consumers expect to find?

Out of the many prestigious watch Maisons in the TimeVallée portfolio, clients can find Baume et Mercier, Bell and Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Roger Dubuis, Tag Heuer, and the first Watchfinder—the region’s leader in pre-owned watches—in the newly opened boutique in Hamad International Airport, Doha

What growth trends have you noticed in airport retail? Travel retail has gained significant momentum, which can be seen with the multiple developments and openings we are witnessing worldwide, one of which is the impressive new terminal in Hamad International Airport, where we see the biggest luxury Maisons bringing their newest concepts to life.

The renowned Watchfinder runs the pre-owned watches lounge. Are you seeing an uptick in the demand for pre-owned watches? The luxury market in the region is developing fast and is presenting a lot of potential. Our strategy is to remain exclusive and selective when it comes to expanding our footprint, in order to continue to respect the brand equity, the current distribution, and most importantly, the needs of our clients.

TimeVallée recently opened its first Middle East flagship boutique in Qatar Duty Free. How is this new two-storey multi-brand boutique pushing the boundaries for the watchbuying experience?

We made sure to bring to our concept the pre-owned watches lounge by Watchfinder to cater to our clients who have shown an increasing interest in limited and exclusive pieces beyond what can be offered in the market. This lounge will not only offer clients the opportunity to browse Watchfinder’s pre-owned assortment but will also offer various services to watch collectors.

What should consumers keep in mind when buying a preowned timepiece?

Clients should always make sure authentication documents and certificates are included when buying pre-owned. We wanted to cater to our clients’ needs while ensuring the highest service levels, which is what Watchfinder perfectly offers in the preowned watches lounge in TimeVallée.

How does the brand execute its client-centric approach in its omnichannel journey?

Our omnichannel strategy is designed to keep our clients’ needs at the center of everything we do. Our interactive boutique experiences were thought through by combining innovative phygital luxury with personalised services. Shoppers can visit the discovery counter, with its state-of-the-art digital technology to explore best-sellers, latest pieces, limited-edition, and Maison collections.

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wasl Hospitality & Leisure is a leader in Dubai’s dynamic dining scene, under the leadership of Max Grenard.

Behind the success of the diverse dining portfolio of wasl Hospitality & Leisure lies its Corporate Food and Beverage Director, Max Grenard. As the figurehead leading the way for the hospitality and dining brands of one of Dubai’s leading asset management groups, Grenard intends to continue developing the group’s portfolio through his strategic supervision and innovative direction. A man wearing many hats, Grenard also an integral part of wasl’s partnership with Dubai’s Ministry of Food and Water Security, aimed at developing Dubai’s Food Tech Valley, and is also the cofounder of the non-profit entity, UAE Restaurants Group.

How did you get your start in the industry?

I can almost say that I was born in the kitchen. My parents were the proud owners of a Michelin-starred restaurant in Lyon, where my mother was Maitre d’Hotel and my father was the Chef. I grew up surrounded by chefs and industry players, and it was during my teenage years that I decided to follow in my father’s footsteps and joined the Vatel Culinary School in Lyon. I began my career intending to learn from the “Gastronomy Popes,” such as Paul Bocuse, Gerard Nandron, and working with the notorious Michelin-starred French Maisons, including the likes of Lucas Carton, Restaurant Le Taillevent, and La Pyramide Fernand-Point, to name a few.

wasl Hospitality & Leisure currently has 192 outlets throughout the group’s portfolio. How do you conceptualise and develop new brands?

With the numerous outlets of wasl Hospitality, a lot of work and thinking goes behind the development of new brands. We must listen to what the market needs while paying attention to local and international trends. We also analyse the locations and the potential of the venue where it will be situated. There are three channels that we use when conceptualising a new brand. Primarily, we develop the concept and brand in-house with our team and resources, and then we develop this with a hotel brand. After this, we look into relevant and most suitable partnerships with restaurants or hospitality groups.

You are the co-founder and member of the board of the non-profit UAE Restaurants Group. Tell us about this initiative and how it seeks to improve the industry.

The UAE Restaurant Group began as just “Dubai Restaurant Group.” It was founded during the Covid crisis when a few of Dubai’s hospitality leaders and I decided to gather to help and support the hospitality industry through the pandemic. We instantly became the point of contact with the Dubai Government Crisis Administration concerning risks and measures that needed to be taken to ensure the survival of the hospitality industry at a difficult time. Post pandemic, the Chamber of Commerce saw the opportunity to expand the Dubai Restaurant Group to the UAE Restaurant Group.

Today, our board is the voice of the hospitality industry in the UAE. Our strength lies in our diverse representation of local and international operators. We understand the industry’s needs and demands and in line with this, we implement a vision and advise on measures that could be adopted in the UAE. We are in sync with the Chamber of Commerce as we find ways that will help, grow, and develop the hospitality industry.

Topgolf is one of the group’s top locations. What are some of the strategies you use to diversify Dubai’s dining and nightlife landscape and create unique experiences?

It was during these past five years that I noticed the growth of a trend in Dubai: “Eatertainment.”

To define this trend, I like to use this simple formula: Eatertainment = dining experience + activity. This is evident in combined activities, such as paint & brunch, bowling & dine, cabaret & dinner, golf & dine, and many more. With this observation, we analysed the reports from different channels available both locally and internationally. Through the creative minds of our in-house team and partners, we built a concept that follows the Eatertainment concept.

Can you tell us about any new projects you have opening on the horizon?

One of the projects that we are excited about is the wasl tower on Sheikh Zayed Road, facing the Burj Khalifa. This complex will be managed by Mandarin Oriental, and it will hold offices, residences, restaurants, and the Mandarin Hotel. We also have the W Beach Club in the pipeline. This venue will be part of the complex of the Mina Seyahi, in partnership with an internationally-renowned operator.

How is wasl Hospitality & Leisure staying on top of the digital shift? wasl Hospitality stays on top of the digital shift thanks to one of our divisions, which specialises in innovation and technology. wasl Hospitality & Leisure recently launched Viya (read: vaiya), a platform that gathers the entire wasl Hospitality portfolio into one ecosystem. Viya is Dubai’s lifestyle rewards app, offering residents and visitors rewards and experiences across leading restaurants, leisure destinations, and golf courses. The Viya app is free to download and provides exclusive access to offers at various locations across Dubai. From restaurants and cafes, to gyms, spas, golf courses, pools, and private beaches, Viya provides access to the good life in Dubai.

Where do you find inspiration to drive innovation on the culinary scene?

In the past, my inspiration would only be based on experiencing different venues during my travels, and meeting people. Nowadays, with the presence of social media platforms, we have access to information instantly—we can read, view, and almost taste restaurants that are across the world. With these marketing channels, you can also follow key opinion leaders to see their visions and ideas. All of these are unlocked innovations when you least expect them.

Following the UAE’s National Food Security Strategy 2051 targets, the launch of the Food Tech Valley was announced in 2021 in alliance with wasl Properties. What does this partnership mean for you and the brand?

wasl is developing the Food Tech Valley, which will house a Development & Research Center and Farms. This partnership with National Food Securities is very important for me and all of wasl Hospitality as it reflects the core values of our company as well as the UAE’s. We are looking forward to making the hospitality industry of the UAE more sustainable and autonomous in food and beverage resources, reducing the import of international produces, and protecting the planet from carbon emission. wasl is proud to be part of this project and movement.

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You have served as Executive Chef for some of the city’s best kitchens. Do you miss being in the kitchen?

I do miss some aspects of being an Executive Chef, especially the artistic part of culinary art. Where I am now, it is my role to trigger the creativity of the Executive Chefs, however, I also know that I must step back and leave them to come up with their ideas and menus. I also miss the proximity to the produces, to be surrounded by amazing savours, flavours, and beautiful pieces of meat and fresh vegetables. Last but not least, I miss the feeling of connection with the consumers. To be able to see our guests enjoying the food and drinks that we crafted is something that I will always love. I still get to see them though, from the other side of the table.

What’s your favorite UAE restaurant?

From wasl’s portfolio: Carine by Izu

From UAE: I have two favourites, 11 Woodfire & Orfali Bros Bistro

When you’re in the kitchen, what’s your favourite dish to prepare?

The list would be too long, but my favorite dishes to prepare depend on the season. During winter, it would be any cheesebased recipes, such as Tartiflette and Fondue Savoyarde. In the autumn, it will be Mushroom Sautee and venison. It is Bar-en-croute during spring, and Piperade (a cold ratatouille Provencale) in the summer.

What’s the biggest lesson you’ve learned throughout your illustrious career?

It is that “knowledge comes from true experience”. Before moving to Dubai, I worked in 12 different countries. I learned that as much as you can read about a country and its culture, you would not be able to understand it until you experience it. Over the years, I have come to prove that this applies to any situation someone can face in life.

What’s next on the pipeline?

There is a lot in store in the pipeline, with a massive focus on Dubai Golf’s and wasl’s success in the takeover of the three golf clubs in Abu Dhabi.



Entrepreneur Elli Kasbi is the Founder & CEO of her award-winning premium children’s retail brand, Elli Junior.

Born in Iran, Elli Kasbi immigrated and grew up in Sweden. With a strong experience in IT and a Master’s degree in Finance, she worked for one of Sweden’s biggest banks in Stockholm before moving to Dubai to explore new interests and spend more time with her children. After two years of gaining experience in the UAE market, she decided to work on her dream and passion for fashion and e-commerce. Elli saw a gap in the market for sustainably produced, high-quality premium baby products, so she took the opportunity and launched an online marketplace to bring Scandinavian brands into the GCC region. Determined to succeed, but with no previous experience in retail, e-commerce, or import/export, Elli was determined to succeed in filling this gap in the UAE’s children’s market. Her brand, Elli Junior, started as a distribution company in 2017, and has grown exponentially since. In 2019, the brand’s e-commerce portal launched, and by 2020, Elli Junior launched its own collection of high-quality organic baby towels, playmats, bamboo blankets, and much more. It is now an award-winning one-stop-shop for parents, focusing on premium design sustainability. The brand also offers cash on delivery, fast and free shipping, and free gift wrapping. Elli Junior also offers a full interior design service for anyone looking to design or rejuvenate their home nursery or children’s rooms. The brand has further expanded into Galeries Lafayette, a pop-up store at Nakheel Mall, and its first flagship store at The Dubai Mall. The new Elli Junior store will feature a wide array of over 4,000 children’s products sourced exclusively from global brands.

Elli has also built a strong community of mums in the UAE and firmly believes in giving back. The brand is firmly committed to CSR campaigns, such as breast cancer and support services for children in need. With a goal to become the biggest platform for premium kid’s products in the GCC, there is nothing stopping this dynamic CEO and proud mum of two.

What inspired you to start Elli


My two daughters are the inspiration for my venture and the launch of Elli Junior’s. While my background is in finance and information technology, I have always wanted to create my own company. When we first moved to Dubai, my children were small and needed lots of items, but I couldn’t find any high-quality, well-designed products for my girls. That’s when I realised there was a gap in the market. I have always appreciated the Scandinavian touch of nice design and focus on sustainability, so that was how I decided to start my own company to cater to premium European branded products for the kids. In 2019, we carried five exclusive brands, and fast forward to the present, Elli Junior now carries over 400 brands on the platform. Over the last 4 years, the business has grown 100% year over year on sales, and has expanded to an online e-commerce platform, as well as presence in luxury department stores, and our recently launched shops in Nakheel Mall. We also opened a charity shop in Al Jalila Children’s Hospital, where 10% of all purchases goes towards treating children, and we will soon open our flagship store in Dubai Mall.

Why is the Middle East an important market for Elli Junior?

It’s an interesting market. E-commerce is growing more than ever, especially in this region. The increase of birth rate in the region has increased demand for children’s essentials and products. Globally, e-commerce is growing four times faster than global retail sector.

The Middle East is still an untapped market in many ways, with huge growth opportunities. Babies are always born, so it makes my sector even more interesting.

What were some of the challenges you faced when starting the business?

We definitely faced difficulties when starting off as any other startup with limited resources and small budget in a highly competitive market, but we have always been close to our customers, asked for advice, and make sure we understand our customers needs. These have been to our success. The business of e-commerce, tech, and import/export is a male-dominated area, and for a woman to prove her mettle, it takes a lot of hard work. Initially, people did not believe in my idea and how the business would scale and be successful. The toughest was to grow a profitable business while balancing the role as a parent. it is sometimes harder for women to be taken seriously in the world of e-commerce.

What are your future plans for the business?

The UAE is the best place to grow, learn and build a strong foundation before we enter other GCC countries. I have seen many businesses rush to enter KSA and they failed, so I believe in slow and steady growth, but I certainly see big potential in KSA as the next big country for our business. We will do our best to enter that market in the near future. The potential there is massive, huge population and many babies. We believe that a mix of online and offline is the best way forward, so we will open more physical stores in key locations around the region, but our primary focus will remain on e-commerce.

Elli Junior has opened its new flagship store at Dubai Mall. Tell us more!

We are super excited to have opened our new flagship store in Dubai Mall. This is a huge step for us. I still remember when I did Ripe Markets with my kids on the weekends in the sweltering heat, and to go from local pop-up markets to the Dubai Mall in less than five years as a bootstrapped business is a massive achievement.

Who/what inspires you?

I have some amazing woman around me, including my customers, and they all inspire me in different ways, but to be able to stand on my own feet has always been my motivation. I get inspired by growth, to see that I have built a brand from scratch, and I’m helping my parents as well. I just always want to do better.

Tell us about your CSR initiatives and how you chose them. We are a caring company and we like to grow while we give back to the community and we have done several charity activations. but the biggest one was when we opened the first retail charity shop in Al Jalila Children’s Hospital, where we gave 10% of the sales for the treatment of children. This was probably the best project of 2022 and we hope to do more initiatives like that going forward. We supported the Rare Disease Day at Expo and gave away 200 toys, and our location served as a collection point for the Ukraine and Pakistan flooding. We are always raising funds for breast cancer and children’s education. We’ve also helped many local homegrown businesses to list on our platform. Many lost their jobs during the pandemic and opened small businesses, but they don’t have the resources to support their business. Many of our best-selling brands some of these homegrown brands.

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From the tallest skyscraper on Earth, the world’s only 7-star hotel, to the fastest roller coaster and the largest dancing fountain; the United Arab Emirates is known for breaking records. This is the place where no dream is out of reach, no aspiration is too grand, and no idea is unachievable. It is this pursuit of excellence and the unwavering belief in realizing the unimaginable, that make this country so favourable for the entrepreneurially driven.


Once a small desert nation reliant on pearl diving, the UAE has transformed itself into a global business hub over the last 5 decades, emerging as one of the world’s richest countries with a GDP per capita almost 80% higher than the OECD average. Situated on the crossroads of the Middle East, Asia, Europe, and Africa, with excellent air and sea connections with the rest of the world, the country bears great strategic importance for international trade. Today, a staggering 90% of regional CEOs of global businesses are based in the country, and a vast majority of Forbes Global 2000 companies have offices in the UAE.

The UAE offers endless opportunities for businesses to thrive – a highly diversified economy, state of the art infrastructure and business-friendly policies make it the ideal destination for start-ups and established businesses alike. According to Arton Capital’s Passport Index – the world’s leading global mobility intelligence platform – UAE nationals enjoy the strongest passport in the world, allowing them visa-free or visa on arrival access to more than 180 countries.

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Since 2019, the country has started offering its own Golden Visa; a 10-year renewable residence permit that enables foreign investors and entrepreneurs to establish a UAE business with 100% ownership, without the need for a local sponsor. In addition to the privilege of sponsoring immediate family members regardless of age, UAE Golden Visa holders are also able to reside outside of the country for more than the usual period of 6 months. This makes it particularly advantageous for those looking into business expansion or setting up offshore operations.


While setting up a UAE business can depend on several factors like your business activity, company structure, and physical office requirements, there are three fundamental pathways to company registration in the country: Mainland for global trading, Free Zone for 100% foreign ownership, and Offshore for tax optimization. Depending on your requirements, the UAE offers several jurisdictions under each pathway.

“Establishing a company in any part of the world can be challenging – even if it’s a leading business destination like the UAE. With detailed procedures and countless jurisdictions, where do you begin? At Arton, we’ve simplified the process by only offering a handpicked selection of the best jurisdictions where your business is supported by a robust ecosystem and expansive opportunities for growth,” shares Milos Stojanovic, Chief Operating Officer of Arton Capital.



A UAE Mainland license is suitable for businesses wishing to operate in and expand across the UAE, enabling direct trade with customers, other mainland businesses, and the provision of essential government services. Unlike the other two types of companies, a mainland company has the advantage of receiving authorization to trade both on the UAE local market and outside the UAE.


A Free Zone company is formed within a special economic area in an Emirate where goods and services can be traded. Whether you’re starting up, require a physical office, or need access to major markets across the globe, the UAE currently offers more than 40 free zones that cater to each business requirement. Businesses operating within free zones enjoy 100% foreign ownership and tax concessions.


If you intend to operate outside of your registered jurisdiction, an Offshore UAE license may be the most suitable option for you. This type of license offers time-efficient and cost-effective solutions to businesses moving offshore for the purposes of tax optimization and to enjoy more suitable regulations.

The United Arab Emirates is a cultural melting pot that brings together people from all over the world, each with their own unique story and a diverse set of skills that make this country the place to be. If you’ve got the next big idea or you’re looking to scale your business to new heights, register your company in the UAE and secure your future in the business capital of the world.

DEPT. OF ECONOMIC DEVELOPMENT, DUBAI MAINLAND DUBAI MULTI COMMODITIES CENTER JEBEL ALI FREE ZONE AREA MEYDAN FREE ZONE RAS AL KHAIMAH INTL. CORPORATE CENTER Operate in Dubai and expand across the UAE For large corporations that require a physical presence World-class port and close proximity to major markets Competitive options, ideal for freelancers and start-ups Time-efficient and cost-effective solutions for offshore set up
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When it comes to real estate, luxury has an entirely different connotation. There have been many definitions of luxury homes over the years, and it is considered the largest purchase in the context of even the wealthiest people across the world, due to the sheer scale of investment and the vast nature of material, design, specs, and functioning that goes into one. But are luxury homes just very expensive real estate, or are they equipped with luxury trappings that deliver unmatched comfort? What are the characteristics of a home that make it luxurious to live?

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At Sobha Realty, we believe that true luxury is what you don’t see. It is subtle yet it makes a power statement. As one of UAE’s leading premium real estate developers, we offer unmatched luxury, whilst prioritising sustainability. Built on the foundation of re-defining excellence, we adhere to the highest international standards in our operationsfrom design and engineering to development and interiors. Our projects are renowned for their impeccable design and uncompromising quality. We take pride in crafting our homes and ensuring that they reflect a luxurious lifestyle.

For those seeking a luxurious home, we offer a plethora of amenities and features that guarantee utmost satisfaction and exceptional living experiences. Each project that has been delivered, is a testament to our outstanding craftsmanship that must be seen to be believed. From private swimming pools to grand lobbies and landscaped gardens to plush interiors, our projects embody the notion of opulence. Our buildings are designed to meet the highest standards of safety and security with great emphasis to detail, so that your family and property are safe and secure.

After five decades of excellence, our Founder and Chairman decided it was time to set the bar even higher. It was the longstanding vision of Mr. PNC Menon to create exquisite environments that would become home to the most discerning people in the world.

His unyielding passion for perfection radiates in his work ethos - great design, unmatched service, and uncompromising quality are essential components of a great home. With a single-minded focus to build a brand that consistently delivers the highest level of design, workmanship, and service, he relentlessly pursues his vision to create sublime homes that go above and beyond the customer’s expectations.

In the quest for fulfilling his vision, Backward Integration and forward thinking became the formula for Sobha’s continued success. Our ‘backward integration’ model allows complete supervision of every stage, from conceptualisation to execution, enabling us to maintain the same level of luxury and comfort across all our projects.

Each rare and exquisite residence is painstakingly crafted to perfection and represents the values of our founder: trust, discretion, uncompromising quality, and a desire to create the best. These qualities combine with a keen design sense, dedication to excellence, and passion for innovation to offer residences at the most coveted addresses in the world.

The best designs, tools, and materials may be at hand, but without a master craftsman to put them all together, the finished product will never be up to the desired standard. We, at Sobha Realty, have spent decades honing the art of craftsmanship, which includes tiling, joinery, woodwork, painting, polishing, etc. No layer of paint is uneven, not a single tile is mislaid.

Each of our operating stage undergoes an array of rigorous scrutiny, inspections and approvals to ensure high quality. All the materials used in our projects have been sourced from the industry’s finest suppliers, both locally and internationally. We further have achieved a number of accreditations, such as IOS International Standard Certificates, ISO 9001:2000, ISO 14001 (2004 series) and OHSAS 18001 (2007 series) certificates for adhering to Environmental, Health and Safety Standards, which are a testament to our commitment of delivering excellence to our customers.

Sobha Realty believes in creating refined human spaces with endless moments of inspiration every single day.

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A ferocious farewell to Aston Martin’s super GT flagship

Inside, the DBS 770 Ultimate delights with a dazzling array of fresh design treatments that set it apart, while retaining the instantly recognisable cabin environment of the current DBS. Signifying its halo positioning, DBS 770 Ultimate comes with Sports Plus Seats trimmed in full semi-aniline leather and Alcantara, featuring a ‘fluted’ quilt and perforation pattern as standard. Aston Martin’s performance seat can also be selected as an option. A bespoke trim split has been introduced, with contrast colours linked to welt and stitching, along with a tailormade strap and buckle badge featuring a laser etched DBS 770 Ultimate logo found on the centre arm rest. Carbon Fibre Gearshift paddles are also fitted as standard.

Finally, DBS 770 Ultimate is fitted with a unique set of sill plaques showcasing the Aston Martin Wings, DBS 770 Ultimate logo and Limited-Edition numbering signifying the vehicle as one of 300 Coupes or 199 Volantes.

Like all Aston Martins, the scope for true one-of-a-kind personal specification is virtually limitless. A diverse range of Q by Aston Martin bespoke options are available on DBS 770 Ultimate, including Q liveries with assorted graphics options, painted wheels to match body or graphics colours, tinted carbon fibre and woven leather seat inserts, trim inlays and a carbon fibre steering wheel. Aston Martin Chief Technology Officer, Roberto Fedeli, said of the DSB 770 Ultimate: “When an iconic model generation reaches the end of production it is important to mark the occasion with something special. In the case of the DBS 770 Ultimate, we have spared nothing in ensuring the final version of our current series production flagship is the best-ever in every respect. Not only is it the fastest and most powerful DBS in our history, thanks to a comprehensive suite of improvements to the transmission, steering, suspension, and underbody structure; it is also the best to drive.” Production of the DBS 770 Ultimate is due to commence in Q1 of 2023, with first deliveries scheduled to begin during Q3 2023.

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Long associated with cars of exquisite style and intoxicating performance, the DBS nameplate has been attached to some of Aston Martin’s finest flagships. Since 2018 the DBS has stood at the pinnacle of Aston Martin’s series production range; a Twin-Turbo V12 powerhouse blessed with ferocious performance and unmatched style. With production of this current generation DBS nearing its end, Aston Martin is proud to introduce a DBS to surpass all others; the DBS 770 Ultimate. As its name suggests, the DBS 770 Ultimate is an emphatic last word. The most powerful production Aston Martin ever, and the fastest and most powerful DBS to date, extensive design and engineering enhancements ensure the DBS 770 Ultimate is an unforgettable and highly-collectible celebration of Aston Martin’s flagship Super GT. Available in both Coupe and Volante form, DBS770 Ultimate will be built in strictly limited numbers – 300 Coupes and 199 Volantes – with all examples sold ahead of release.

DBS 770 Ultimate features a ferocious iteration of Aston Martin’s quad-cam 60-deg 5.2-litre V12 engine. Now developing 770PS at 6500rpm and a colossal 900Nm of torque from just 1800rpm to 5000rpm, propelling DBS 770 Ultimate to a top speed of 211mph, this magnificent engine benefits from modified air and ignition pathways together with a 7% increase in maximum turbo boost pressure. Precise tuning of power and torque curves gives the driver a sense of boundless performance, with an intoxicating blend of exceptional response, outstanding in-gear acceleration and the authentic V12 soundtrack.

Power is fed through a ZF 8-speed automatic transmission and mechanical Limited-Slip Differential (LSD) mounted at the rear of the car. In addition, DBS 770 Ultimate receives a unique transmission calibration to enhance shift speeds and driver interaction, contributing to a truly connected driving experience. Such is the inherent capability of Aston Martin’s Carbon Ceramic Braking (CCB) system that the DBS 770 Ultimate uses the same 410mm x 38mm front discs and 360mm x 32mm rear as fitted to the DBS. To further improve the direct nature of the steering response and increase the level of detailed feedback, DBS 770 Ultimate introduces a new solid mounted steering column, allowing the driver to enjoy a more precise connection with the road ahead, feeling what the front tyres are doing with utmost confidence and accurately gauge available grip.

Integral to achieving the engaging character and heightened steering feel of the DBS 770 Ultimate, front end lateral stiffness has been improved by 25% to provide maximum performance feel and response. This increase has been achieved with an enhanced front cross member, and thicker rear undertray, which also increases global torsional stiffness by 3% for perfectly balanced driving dynamics. Enhancements have also been made to the Adaptive Damping System (ADS), DBS 770 Ultimate receiving unique damper calibration and software tune focusing on control and composure without compromise to ride quality. By enhancing driver connection and preserving the DBS’ unmistakable continent crossing character, the DBS 770 Ultimate elevates Aston Martin’s exemplary Super GT to even greater heights.

Just as the DBS 770 Ultimate has been mechanically honed, its appearance has too been amplified to present an assertive design and uncompromisingly unique aesthetic befitting of a final edition model created to celebrate the end of an era. Being an Aston Martin, this enhanced form also had to possess an authentic level of function. Both to provide increased air flow to the radiators, enhancing thermal management and give greater visual road presence. Drawing increased air flow through the engine radiators, the clamshell bonnet features a dramatic ‘horse-shoe’ engine vent and a new front splitter integrates two new outboard vents. Together these serve to enhance cooling and echo the design signatures of previous DBS and V12 engine models.

Further detail design changes for DBS 770 Ultimate include 2x2 Twill Carbon Fibre Cantrail, Windscreen Surround, Mirror Caps, and Fender Louvre as standard. A new carbon fibre sill element visually lowers the side profile towards the rear wheel, creating a poised stance that accentuates the DBS’s muscular physique. A unique design of rear diffuser maintains aerodynamic balance from front to rear and ensures the DBS 770 Ultimate is as unmistakable from the rear as it is from the front. DBS 770 Ultimate is further distinguished by a new and unique 21” wheel style available in three finishes. Taking inspiration from the formidable Aston Martin Valkyrie and Victor, this new 21” multi-spoke design is available in full Satin Silver finish for a bright jewellery appearance, full Satin Black finish for a contemporary and sporting appearance or optional Satin Black with Diamond Turned finish to give a darker, yet sophisticated appearance of the car. Pirelli P Zero high performance tyres – 265/35 R21 front and 305/30 R21 at the rear – are standard fitment on all rims.



Tested in the harshest environments and built with the toughest materials, the Land Rover Defender Arctic Trucks AT35 is built to last.


Say hello to one of the most hardcore-looking Land Rover Defenders ready to take on the most extreme locations on Earth. It’s been built by Arctic Trucks, a company known for converting various four-wheel drives into seriously capable off-road machines, has gotten its hands on the new Land Rover Defender and made it even more of a wilderness conqueror. The incredibly durable Land Rover Defender Arctic Trucks AT35 guarantees high controllability in urban environments and extreme road conditions, such as on sandy surfaces or ice-covered areas. This model showcases innovative and intuitive technologies designed for exciting 21stcentury travel, as well as ease of use and expansive possibilities.

In typical Arctic Trucks style, the most notable addition to the Land Rover Defender is the fitment of giant 35inch tires wrapped around 20-inch alloy wheels, capable of getting the Defender over anything in their way with the incredibly chunky tread and massive side walls. A lift kit has been fitted as well, but instead of altering the suspension itself, Arctic Trucks fitted spacers to the front and rear so the stock adaptive suspension systems could remain. Since the Defender AT35 will more than likely spend much of its time outside and exposed to the elements, the seams have been treated with an anti-corrosion coating. The Defender’s standard ground clearance with the more conventional spring suspension setup is about nine inches (228 millimeters), and with the AT35 package, that figure is boosted to 10.6 inches (270 millimeters). However, if the air suspension system happens to be equipped, the ground clearance goes from 11.4 inches (290 millimeters) to 14.1 inches (360 millimeters) with the suspension in the highest setting.

With the larger, wider wheels, Arctic Trucks also had to fit wider fender extensions, along with mud guards. For easy recoveries, a winch has been fitted, as well as an electric towbar and anti-corrosion coatings. There have been no modifications to the engine department of the Land Rover Defender. This means that the standard mild-hybrid 3.0-litre straight-six petrol engine of the Defender P400 carries over. This powertrain produces 294kW of power and 550Nm of torque. An eight-speed automatic transmission helps put the power to all four wheels.

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Since its debut, the Jaguar I-PACE has won more than 90 global awards, including the unprecedented treble at the 2019 World Car of the Year Awards, winning World Car Design of the Year, World Green Car and World Car of the Year, reinforcing its status as the benchmark all-electric performance SUV. With a low centre of gravity, advanced suspension systems and compact, efficient electric motors on each axle, I-PACE offers an unrivalled balance of all-wheel drive performance, refinement and agility – together with impressive realworld range and exceptional comfort and day-to-day usability. The vehicle’s technology and features have continually improved using seamless software-over-the-air updates – with more still to come. Now, I-PACE has been subtly enhanced, with a more distinctive design, richer specifications, the addition of R-Dynamic models and – for the first time – striking satin paints in a choice of two metallic colours.

“I-PACE has always offered a comprehensive package of performance, agility, technology, and everyday usability that customers expect from a Jaguar, together with the smooth, quiet and effortless driving experience that electrification offers. We’ve delivered exactly that, and now it’s our latest model to benefit from our approach of offering more curated, richer specifications,” said Nick Collins, Executive Director, Vehicle Programmes.

“Looking to the future we’re applying the know-how from our electrified vehicle programmes and accelerated technological development enabled by our collaborative partnership with the Jaguar TCS Racing Team to reimagine Jaguar as an all-electric modern luxury brand from 2025,” he added.

Refreshed Design

The I-PACE’s cab-forward profile, short overhangs and taut, muscular haunches are instantly recognisable and set it apart from other all-electric SUVs. This award-winning design has now evolved, with subtle, carefully considered enhancements which deliver even greater presence. The front grille now has a smooth form, in striking Atlas Grey. Replacing the previous gloss black lozenge pattern, this gives a simpler, cleaner finish to the front of the vehicle while strengthening its inherently electric DNA. Atlas Grey is also applied to the vertical blades at the outside of the front apertures. A further detail change is the new black and silver Jaguar badge in the grille.

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The front bumper finishers, lower door finishers and rear diffuser are now body-colour instead of Gloss Black. This treatment serves to simplify and refine the design while taking away visual mass. Models including the 400 SPORT feature a discreet tailgate spoiler, subtly reflecting I-PACE’s performance potential and dynamic character (also standard on all other models equipped with 22-inch wheels). All wheels offered on I-PACE as standard equipment are now diamond-turned, while the striking 22-inch Style 5069 wheel now has a Satin Grey finish to complement its carbon fibre inserts.

All 22-inch wheels may be specified with self-sealing All-Season tyres. Perfectly complementing theses updates is the exterior Black Pack. Now standard on all models from the R-Dynamic SE, the Gloss Black finish is applied to the grille surround, window surrounds, door mirror caps and rear badges. There’s also the option of a contrast panoramic roof, which for the first time enables customers to specify a black finish for the rear section of the roof – until now body-coloured – to complement the sweeping glass panel. Customers can also specify satin paints for the first time. Offered in a choice of Eiger Grey or new Carpathian Grey, these finishes give I-PACE a sophisticated, contemporary look.

Performance and Dynamics

I-PACE delivers a true Jaguar driving experience. With light, compact and efficient electric motors integrated into the front and rear axles, I-PACE can accelerate from 0-60mph in just 4.5 (0-100km/h 4.8 seconds) seconds and up to maximum speed of 124mph (200km/h). Delivering comfort and agility without compromise is what has always made Jaguar unique. I-PACE’s advanced double wishbone front- and Integral Link rear suspension are fundamental to this dynamic capability, together with the low centre of gravity and light, stiff aluminium body structure. Air suspension with Adaptive Dynamics electronically-controlled damping (standard on the 400 SPORT) enhances ride and handling still further.

Range and Charging

I-PACE’s 90kWh Lithium-ion battery delivers a range of up to 470km/292mile range (WLTP)3. When charging using the fast-growing network of public chargers, a 100kW DC charger can add up to 127km/78 miles of range (WLTP) in just 15 minutes. Customers with three-phase electricity and an 11kW home wall box can add up to 53km/33 miles of range (WLTP) per hour; a full charge takes only 8.6 hours. Customers in single-phase markets using 7kW wall boxes can achieve up to 35km/22 miles of charge per hour and a full charge in 12.75 hours.

To maximise the benefits of off-peak energy there’s the Low-Cost Hours Only feature: just set start and stop times that match your tariff – typically overnight – and charging will only take place during that period. Customers can also set charging to stop when the battery reaches a specific level – 80 per cent for example. This is especially useful when using public chargers because you can add only the range you need to reach your destination. Preconditioning is another easy-to-use technology that enhances the driving experience. While the vehicle is plugged in it automatically heats or cools the battery to its ideal temperature and does the same for the interior, ready for the start of your journey. Using power from the mains instead of from the battery is more energy efficient and maximises range. Together with the timed charging functions, preconditioning can be set either using the vehicle touchscreen or the Jaguar Remote App – this has now been updated, making it even simpler to use.

Infotainment and connectivity

Inside I-PACE’s spacious interior there’s all the technology you need to make every journey more enjoyable. Every model in the range has the fast, intuitive Pivi Pro infotainment system, offering seamless connectively through wireless Apple CarPlay®, Wireless Android Auto, integrated Alexa voice control, Spotify, and what3words navigation. Pivi Pro – together with other systems throughout the vehicle – is always up to date, thanks to software-over-the-air updates.

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Use your phone as a controller and play games through the BMW Curved Display

If you’re tired of playing Candy Crush on your phone while you wait in your car to pick up the kids, you’ll soon be able to use your smartphone as a controller to play video games on your BMW’s display screen.

BMW has partnered with gaming platform AirConsole to bring a collection of single and multiplayer games to new vehicles, starting with the BMW 7 series. AirConsole was a part of BMW’s Startup Garage, the company’s incubator for new tech that can be used in its future vehicles. The automaker said AirConsole’s platform fits perfectly with BMW’s curved display and demonstrates the company’s ability to rapidly integrate third-party applications into the vehicle. Games will run directly inside the vehicle’s entertainment system and can be delivered to vehicles over the air.

AirConsole’s games can only be accessed if the car is parked and is therefore impossible to play if the vehicle is in motion “for the passengers’ own safety,” said the company. Players will need a smartphone to play, which will serve as the controller, and a connection between the phone and the car will be established by scanning a QR code in the vehicle.


BMW’s 7 series sedan, which the company launched last year, will also entertain riders with its 31.3-inch 8K Theater Screen with built-in Amazon Fire TV. The series will be built with a hardware update of the head unit that can accommodate the computing capabilities necessary for gaming, according to a BMW spokesperson. Future models will be built with such capabilities and will be able to receive the gaming feature over the air, the company said.

BMW Group and AirConsole have also launched a competition, providing an opportunity for developers to pioneer the field of in-car gaming. The contest allows the two companies to tap into the potential of the global game developer community. Interested developers can submit their game concepts via the official competition website until June 8th, 2023. The top four concepts will each receive EU5,000 for the development of a prototype. If the prototype shows promise, AirConsole will fund the full development of the game to be included on the AirConsole platform.

Stefan Butz, Vice President BMW Group Development for Entertainment and Apps, believes this competition is an excellent opportunity for developers to work with AirConsole to create engaging gaming experiences designed specifically for vehicles. He feels that the entertainment experience offered by gaming is all about joy and aims to provide a first-class experience for BMW customers.



The Navitimer B01 Chronograph 43 Boeing 747 is a love letter to the “Queen of the Skies.”


A giant in the sky and one of the most recognisable aircrafts in the world, known also as the Jumbo Jet, was withdrawn from production this year after 52 years. Its legacy will continue to be preserved as Breitling honours the milestone with the Navitimer B01 Chronograph 43 Boeing 747 model, a limited edition of only 747 timepieces. Flying with a commercial aeroplane used to be a special event, for which people put on their best attire. The experience matched the occasion which frequently exceeded todays’ standards of flying first class. The Boeing 747, with its size and engineering accomplishments, revolutionised commercial aviation and connected the world with long-haul flights more than ever before. Similarly, the Breitling Navitimer model anchored in the hearts of pilots, even to the extent that it was adopted by the American Aircraft Owners and Pilots Association (AOPA) and appointed their official timepiece.

To honour the pilots, Breitling added the wings of the AOPA organisation to the dial, and which thus once again return to the logotype of the Swiss brand. The first Boeing 747 was adorned with a band of a vivid red colour on the aeroplane’s tail, which now also shines from the dial of the new Navitimer model. The cream dial is supplemented with black subdials and blue accents, which can also be found on the aircraft. The inscription Boeing 747 also hides in the red band of the logarithmic calculator. Thanks to this innovation, pilots can now, based on this scale, read the speed, distance travelled, fuel consumption, and other crucial factors. A subtly situated date is found at the bottom of the black subdial. The stainless steel case measures 43 millimetres and is 13.6 millimetres thick. The watch runs on the house Calibre 01 with a 70-hour power reserve. This is more than enough even for the longest recorded flight made between New York and Singapore. On the back of the watch, to honour the aeroplane that transformed the way we travel, engravings “One of 747” and “The Original Jumbo Jet” are added.






Blancpain just opened a new chapter in the history of the first modern diver’s watch by unveiling a new model designed to meet today’s technical diving requirements. Featuring an innovation co-developed by Marc A. Hayek, President & CEO of Blancpain, and Laurent Ballesta, founder of the Gombessa project, the new Blancpain Fifty Fathoms 70th anniversary named ‘Tech Gombessa’ makes it possible for the first time to measure up to three-hour immersion times.

Seventy years ago, an icon was born: the Blancpain Fifty Fathoms. The watch that would revolutionize watchmaking by becoming the first modern diver’s watch was conceived by a passionate scuba diver, Jean-Jacques Fiechter, then CEO of Blancpain. A pioneer in a discipline that was in its infancy, he understood the imperative need to track time while underwater. The instrument he designed to meet his own needs was immediately embraced by the oceanic community, becoming an unfailing ally of elite divers and underwater explorers. By enhancing safety in diving, the Fifty Fathoms contributed to the development of the sport and promoted the discovery of the ocean world. The year 2023, which marks the 70th anniversary of the Fifty Fathoms, also resonates as a reboot of its birth through the arrival of an innovative anniversary diver’s watch, additionally, this new release also commemorates the 10th anniversary of Gombessa, an initiative that Blancpain helped create by becoming the founding partner of the project from its inception in 2013.

Drawing on the invaluable heritage of the 1953 Fifty Fathoms, but also and above all on his own experiences, Blancpain’s CEO —an avid diver— embarked on the design alongside diver, photographer, and underwater biologist Laurent Ballesta. It was intended to meet the needs of all extreme divers, starting with the members of the Gombessa Expeditions whose research work involves long-duration deep dives. With Blancpain’s support, these deep-sea adventurers have joined forces in the multi-year Tamataroa mission. Dedicated to the study of the behavior of the great hammerhead shark, Sphyrna mokarran, in French Polynesia, this project is led by a committee of passionate deep-sea divers, including Marc A. Hayek and Laurent Ballesta. Observation and information gathering regarding this species continued through technical dives on Rangiroa Atoll, aimed at contributing to the implementation of management measures promoting its conservation.

The new Blancpain Fifty Fathoms 70th Anniversary ‘Tech Gombessa’ was designed to measure the duration of up to threehour-long tech dives or exits from a saturation system. Developed five years ago by the two divers, this watch has been extensively tested. In 2019, after a year of conceptualization, Blancpain began the development of the project, starting with the two key elements represented by the movement and the unidirectional rotating bezel. Unlike the bezels on conventional diver’s watches, the bezel on the Fifty Fathoms Tech Gombessa has a three-hour scale. It is linked to a special hand that completes one full turn in three hours and whose material and color —a white luminescent coating with green emission— match those of its markers. This device invented jointly by Marc A. Hayek and Laurent Ballesta is a world’s first for which a patent has been filed. Cased in Grade 23 Titanium, the watch sports a massive 47 mm x 14.81 mm case with a helium valve and central lugs attached from the inside of the case middle. The Absolute black dial features luminescent orange block-shaped appliques with blue emission and a three-hour drive hand. The unidirectional 3-hour scale bezel insert is tilted towards the dial and is made of black ceramic with white luminescent markers with green emission.

Powering the new Blancpain Fifty Fathoms 70th Anniversary ‘Tech Gombessa’ is the automatic 204-part Blancpain in-house calibre 13P8 with a 5-day power reserve and which is fully visible via the display case back. This movement is based on the same criteria of reliability and robustness that have made the Fifty Fathoms the ultimate diver’s watch for 70 years and the watch is water resistant to 300 meters. The Blancpain Fifty Fathoms 70th Anniversary ‘Tech Gombessa’ is delivered on an integrated black rubber strap that emerges straight from the case middle. The black rubber strap is secured by a titanium pin buckle.



Swiss Haute Horlogerie manufacturer Audemars Piguet presents a new version of its Royal Oak Offshore Selfwinding Chronograph 42 mm, housed in its first-ever black ceramic case with a matching bracelet and a black Petite Tapisserie dial for a contemporary monochrome look. This reference is powered by Calibre 4404, Audemars Piguet’s integrated chronograph movement with a flyback function.


Since its creation, the Royal Oak Offshore collection has been dressed in a wide range of materials, such as titanium and forged carbon. In addition to steel or gold, these avant-garde materials offer the perfect balance between technical innovation and design, elegance and robustness. The new reference 26238CE continues in this vein as it is the first Royal Oak Offshore with a case and bracelet made entirely of ceramic. This material is also used for the push-pieces at 2 and 4 o’clock that operate the chronograph, as well as for the screw-locked crown at 3 o’clock. Only the eight white gold screws attaching the bezel to the case stand out, along with the eight luminescent applied hour-markers that punctuate the hours and the titanium caseback.


The dial is dressed in the same matte black colour as the case, bracelet, push-pieces, bezel and crown. It is decorated with the Petite Tapisserie pattern, a signature motif previously reserved for the 26238 references in gold or titanium. While past references had variations in tone, this new reference is the first to be totally monochrome in pitch black, which is particularly difficult to achieve due to the different materials and textures used. This aesthetic choice gives the timepiece an unprecedented depth. To enhance legibility, a wide range of finishings have been developed for this timepiece. Each of the counters is accompanied by a white hand offering a distinct contrast that is further accentuated by a disc of white Arabic numerals. Similarly, the circular date window (at 3 o’clock) and the three emblematic counters of the Royal Oak Offshore unfold around the two large luminescent hour and minute hands, small seconds at 6 o’clock, chronograph minutes at 9 o’clock and chronograph hours at 12 o’clock. This layout keeps the famous vertical arrangement of the collection. It also follows the subtle introduction made in 2021 where the hour and small seconds counters were switched to offer a top-tobottom reading of the elapsed hours and minutes.


The ceramic used on this timepiece has been meticulously finished to reveal its subtleties. The craftsmen of the Manufacture met a triple challenge. The first was to achieve the highest standards of quality and finishing, demanded by Audemars Piguet. The second was to perfectly master ceramic which is particularly challenging to work with due to its extreme hardness. And finally, to marry the complex lines of the Royal Oak Offshore case with alternating polished and satin finishing. Although the exact composition of the ceramic at Audemars Piguet remains a well-kept secret, it is partly made of zirconium oxide powder that is combined with a specific binder. Its homogeneous colour only appears once the material is sintered at temperatures in excess of 1,000oC. Each component is then pre-polished and pre-satin finished. Lines, angles and bezels are meticulously finished by hand to obtain the alternating polished and satin surfaces that are the Manufacture’s signature style. This demanding work reveals the uniqueness of the material and its colour, exploiting all the subtleties of the material.


This new black ceramic Royal Oak Offshore Selfwinding Chronograph is equipped with the latest integrated automatic chronograph, Calibre 4404, featuring a column wheel and flyback function that, unlike a traditional chronograph, allows it to be restarted without having to first stop and reset it. The column wheel has a vertical clutch designed to allow smooth pressure on each push-piece. When the chronograph is started or stopped, the hands immediately start moving, without any delay or unexpected jumps. A patented reset mechanism also ensures that each chronograph hand instantly returns to its vertical starting position. The sapphire and titanium caseback allows the wearer to admire the operation of the chronograph’s column wheel below. When the reset push-piece is pressed, the hammers, directed by a lever, strike the central cam to reset the chronograph wheels and set the hands to zero. The wearer can also admire the 22-carat pink gold oscillating weight that has been engraved with the initials AP, echoing the historic versions of the Royal Oak Offshore. The movement also features refined finishes such as Côtes de Genève, circular graining, circular satin finishing and polished bevels.


This new Royal Oak Offshore Selfwinding Chronograph is being released for the collection’s 30th anniversary, which saw its first model presented in 1993. Its various models have never ceased to evolve in terms of the movements, materials, finishings and dials used. Extending the use of monochrome ceramic to the entirety of the case, and reinforcing the presence of the Petite Tapisserie pattern that decorates only three of the current Royal Oak Offshore models, this new reference offers a contemporary and sober tribute to the collection.

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IWC Schaffhausen adds two references with black dials to the emblematic chronograph

Few watches are so easily identifiable as the IWC Pilot’s Watch. Even from across a room, you can spot the iconic shape and design of any IWC Pilot’s Watch, regardless of whether it’s a time-only, chronograph or even perpetual calendar watch. With such a long and storied history and its ongoing popularity, it’s only natural that IWC diversifies its Pilot’s Watch collections. Two years ago, IWC introduced a more compact 41mm version of its emblematic Pilot’s Watch Chronograph with green and blue dials. But one thing was missing really, and that’s been corrected today with the new IWC Pilot’s Watch Chronograph 41 with a matte black dial.

With the introduction of the new 41mm-sized Pilot’s Watch Chronograph in 2021 came some minor updates to the case’s architecture. The reduction in size also meant a slight decrease in height (now 14.6mm) and an upgrade in water-resistance (from 60m to 100m). Overall, it’s still instantly recognisable as a Pilot’s Watch by IWC and built to last. The brushed case is finished with a polished bezel and a sapphire crystal on both the front and back.

The latest iteration of the IWC Pilot’s Watch Chronograph 41 was initially released with green and blue dials, but a stealthy matte black dial was missing from the collection until today. The black dial is a natural fit for any pilot’s watch, especially one with such status and history. The design of the dial remains unchanged, with a three-register layout and contrasting white numerals and markings throughout. You can read the day and date on the right-hand side of the dial. The rhodium-plated hands have a generous amount of Super-LumiNova, as you expect from IWC, while the small seconds hand is filled with red lacquer.

The engine inside this new release has not been changed from previous iterations. You still get the in-house produced IWC calibre 69385, which is an automatic movement with a pawl winding system. Running at a rate of 28,800vph, it has an autonomy of 46 hours.

As with many other new releases, this new duo comes with IWC’s simple-to-use interchangeability system, meaning you can easily swap out the leather strap for a stainless-steel bracelet. The IWC Pilot’s Watch Chronograph 41 IW38111 comes on a black Flieger-style calfskin leather strap, or you can upgrade to the while the IW388113, which is fitted to a five-link stainless steel bracelet.

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A new era of blazing aesthetics and hyper-performance begins as the next generation of Excalibur Blacklight Monobalancier (MB) arrives from Roger Dubuis.


Forever pushing boundaries, the Maison’s hyper-skilled watchmakers have been developing and mastering the intricate art of luminescence for years. Because at Roger Dubuis, less is never more. One of the brightest expressions of the Maison to date, the Excalibur Blacklight Monobalancier (MB) is a contemporary work of art that is just as vibrant by day as it is under UV light. Welcome to the dazzling world of Roger Dubuis, where the fields of possibility are reimagined to offer the most exciting way to experience Hyper Horology.

Reflecting an unmatched level of craftmanship, the metal micro-beams of the calibre are tridimensional for the first time, taking the shape of Roger Dubuis’ signature star. Bright yellow and orange by day, they reveal their hidden luminescence and glow neon under UV light. But the watchmakers’ mastery of luminescence goes further. Keeping the highlight on the brilliance of the micro-beams, a hyper-precious and vividly fluorescent diamond was chosen for the heart of the signature star, channeling the eye to admire the open work of the piece while under UV light. To ensure the spotlight remains on the micro-beams, 60 non-fluorescent diamonds were also specifically selected to adorn the bezel. Motivated by extreme passion, the finished look proves their absolute control over where the fluorescence shows up.

The Maison unveils an iconic capsule collection that is blazing with on-trend colours. Embodying a commitment to non-conformity and a willingness to explore new creative possibilities, Roger Dubuis was inspired to move beyond its obsession with light and inject playful colours into this next generation of Excalibur Blacklight MB.

Among this capsule collection is a timepiece dressed in bright yellow enhanced by vibrant orange touches. These bring a harmonious balance to the design, breaking up the single shade effect and creating a camaieu. Such lively shades also create its distinctive aesthetic, letting the details of the expressive calibre reveal themselves layer by layer, like an intricate work of art that is appreciated the more it is looked at. Bold, daring, iconic: this 42mm white gold timepiece truly dazzles – from its bright yellow rubber and calf-leather strap, to its micro beams, hour and minute markers, and its signature star. Should they want to, the lucky owners can even opt to change the strap in just a few clicks to express a new style of their choice as it is equipped with a hyper-versatile and quick release system. Hyper-contemporary and Hyper-exciting, the latest edition of the Excalibur Blacklight MB brings Hyper Horology to bright new heights of expressivity.

Defining the fine balance between aesthetics and performance, the timepiece is equipped with the RD720SQ calibre, which has an increased power reserve of 72 hours. The micro-rotor and balance wheel are also optimised to minimise vibrations, improve stability, and make it less sensitive to shocks. To achieve even better efficiency and energy transmission, the shape of the escapement wheel is improved, paired with diamond-coated silicon pallet-stones, and completed with a new lube. The masterpiece is hand-finished with meticulous care and rewarded with the Poinçon de Genève, one of the most demanding certifications in fine watchmaking. The Excalibur Blacklight MB is the perfect blend of colour, luminescence, and advanced mechanics, reaching new heights of expressivity. By sharing its passion for light and luminescence, Roger Dubuis highlights a new facet of Hyper Horolog, one that continues to shape the future of fine watchmaking in the most colourful way possible.

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Athens has hit a new stride thanks to a glorious revival in art, food and architecture that has been underway for the last decade. Discover Athens with GC’s top ten reasons to fall in love with this flourishing metropolis.

An Epic Heritage

The Parthenon is visible from almost every street corner in central Athens and must be seen up close to appreciate just how imposing these famous and majestic columns are. Fast forward a few millennia and you will find yourself at the Panathenaic Stadium, also made entirely of marble and the site of the first modern Olympic Games in 1896.

A City by the Sea

Bon vivants know that you can experience almost everything the Greek islands have to offer in Athens. With some of the most beautiful beaches found along a 31 mile (50 kilometre) coastline, you can enjoy life just as the ancients did, with fresh seafood all year round, while swimming in the crystal blue waters of the Aegean Sea for the majority of the year.

Music and Theatre Beneath the Acropolis

From majestic ballets and arias to ancient Greek tragedies, witnessing a performance at the Odeon of Herodes Atticus (June–October) is something you’ll unlikely forget. Despite being nearly 2,000 years old, the theatre is heralded for its exemplary acoustics.

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Temple of Poseidon

Erected in the middle of the 5th century BC and located at the end of the Sounion peninsula, this ancient temple was built to honour Poseidon, god of the sea. A sunset here is one of the most magical in Greece, blanketed by vivid reds and oranges.


Rain, hail or shine, the Greek Presidential Guards or Evzones march towards Hellenic Parliament every Sunday morning in a spectacular ceremonial parade that has become synonymous with Athens.

Wines of Athens

As a city surrounded by small historical vineyards, Attica is the largest wine region in Greece, touting talented winemakers who are producing award-winning wines using the indigenous savatiano grape.

An Athenian Way of Life

The weekly farmers markets or laiki agora are an inherent part of Athenian society. Setting up in neighbourhoods all around the city, these food markets allow locals to stock up on fresh produce while socialising within their community. The largest, known as the Varvakeios Markets in downtown Athens, operates daily and offers seasonal harvests and local delicacies.

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Byzantine Churches

For anyone that appreciates beauty, the churches in Athens are among the most special in Greece, hailing from the Byzantine era and defined by their tall domes with arched windows. The Church of Panagia Kapnikarea is one of the oldest in Athens, built around 1050 AD. All are welcome to enter and appreciate the rare frescos and beautiful iconography inside.

Art and Culture

Art and culture go hand in hand in Athens beginning with the Acropolis Museum. With floor to ceiling windows overlooking the ancient city, thousands of sculptures and artefacts found around the Acropolis are displayed and bathed in natural light. At the Museum of Cycladic Art, a stunning collection of Cycladic figurines and ceramics from the 3rd millennium BC can be seen. Over at the National Archaeological Museum, a treasure trove of antiquities await, including the gold mask of Agamemnon and the Antikythera Mechanism.

Art and Culture

Art and culture go hand in hand in Athens beginning with the Acropolis Museum. With floor to ceiling windows overlooking the ancient city, thousands of sculptures and artefacts found around the Acropolis are displayed and bathed in natural light. At the Museum of Cycladic Art, a stunning collection of Cycladic figurines and ceramics from the 3rd millennium BC can be seen. Over at the National Archaeological Museum, a treasure trove of antiquities await, including the gold mask of Agamemnon and the Antikythera Mechanism.

Athens’ New Agora

Athenians received a contemporary agora at the newly opened Stavros Niarchos Foundation Cultural Center. The Agora, emblematic of the central gathering spaces in ancient Greece, upholds this tradition with regular events held throughout the year. The entire building is a significant addition to modern day Athens and an architectural feat by architect Renzo Piano.

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Discover the sustainable jewellery brand offering unique carbon-neutral lab-grown diamonds made using renewable energy.

Etika Jewels, a Dubai-based sustainable online jewellery retailer has become the first and only jewellery retailer to provide carbon-free diamonds in the UAE through its exclusive collaboration with Diamond Foundry - a Californiabased innovative lab-grown diamond manufacturer. The partnership will expand Etika Jewels’ offerings to include carbon-neutral lab-grown diamonds in addition to their existing ethical lab-grown diamond collection while empowering customers to make more mindful choices when purchasing trendy and timeless jewellery.

Etika Jewel’s latest additions offer carbon-neutral diamond options in a vast selection of solitaires from 0.8 carats and above. These investment-grade diamond rings also come with certificates from Diamond Foundry referencing their diamonds’ unique characteristics and the Diamond Foundry’s Producer Lifetime Warranty. Being ethically and sustainably produced in the USA, these diamonds represent the future of responsible luxury with zero carbon footprint attached.

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Lab-grown diamonds are visually, physically, and chemically identical to mined diamonds while having minimum adverse effects on the planet. Etika Jewels’ collaboration with Diamond Foundry, enables them to now provide sustainable lab-grown diamonds made using renewable energy. The Diamond Foundry is the first and only diamond producer in the world using cutting-edge proprietary technology to grow diamonds in laboratories with zero carbon emissions thanks to a hydropower-led process. By replicating extreme natural conditions, the technology forms diamonds of the highest quality and avoids the environmental and ethical tolls of mining. Extreme heat from novel plasma reactors and precise engineering parts cause carbon atoms to stack on top of a tiny diamond foundation, gradually extending to its unique crystal structure and developing into a jewellery-grade lab-grown diamond, atomically identical to its mined counterpart.

Producing some of the finest-quality lab-grown diamonds and gems themselves with drastically less environmental impact than traditionally mined diamonds, Etika Jewels’ partnership with Diamond Foundry is a step towards transforming the ethical standards in the diamond industry for the better. The collaboration ensures that the exact history of each diamond is secured through a vertically integrated supply chain allowing for complete transparency through the entire process.

Diamond Foundry’s carbon-neutral diamonds have experienced international acclaim leading them to work with established conscious jewellery brands such as VRAI, Ana Khouri, and Delfina Delettrez. Additionally, Diamond Foundry has been well received by high-profile figures with their diamonds being worn on the red carpet by celebrities like Julia Roberts, Reese Witherspoon, and Emma Watson. The brand has also attracted investment from Hollywood actor Leonardo Di Caprio.

“Our mission at Etika Jewels is to give customers access to responsible jewellery with distinctive features while empowering them to spend consciously. As part of our continued commitment to sustainability, we are excited to partner with the best innovators in the sector like Diamond Foundry and be the first to offer a revolutionary diamond concept in the UAE. By providing carbon-free lab-grown diamonds that are celebrity-approved, we hope to inspire change in the local diamond industry and give customers a chance to look their best with standout pieces, without worrying about impacts on the environment and other stakeholders,” says Basma Chaieri, Founder of Etika Jewels.

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Discover the sustainable jewellery brand offering unique carbon-neutral lab-grown diamonds made using renewable energy.

Once a novel concept made for feminine communities, the paradigm of self-care has changed drastically in recent years. So, what is this global phenomenon that seems to be necessary for personal well-being? Although self-care is subjective and differs from person to person, it is the act of being unapologetically self-indulgent. Be it anything from prioritising one’s sleep, to saying no, booking a doctor’s appointment, or never missing your 10-step night-time skin care routine, the term “self-care” refers to small habits that are carried out with the intention of increasing energy, reducing stress, and restoring health.

Despite this, there is misplaced judgement towards society’s attitude and self-care for men. Equality is in a progressive era; it has long expected men to repress their vulnerability to avoid the shifting landscape and conversations surrounding generational norms. But, whilst it’s been said that men should try, but not too much, ultimately, when it comes to male focused selfcare, society is currently trailblazing the conversation to erode old barriers. For some, this may be about exploring make-up and skin care products, whereas for others, establishing a more in-depth grooming routine reigns supreme.

Self-care may still be light years away from full destigmatization, but we cannot deny the huge cultural shift surrounding what is now considered ‘acceptable’ for men. Globally, the men’s personal care market is expected to expand by 9.1% from 2022 to 2030. The reason being that the masculine viewpoint of skin care and grooming has changed from a chore often done begrudgingly to a calming and enjoyable practice.

The pandemic was a catalyst for many changes, including men who began to dedicate more time to their wellbeing, not just with fitness but also with grooming. This in turn has spurred a change, with steps being taken by individuals and brands alike towards challenging the preconceived notions of masculinity to help men break free of still existing societal limitations.

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Interestingly, it has been reported that 49% of men consistently take the time for themselves to practise self-care, whilst only 32% of women can say the same. Personal care, regardless of gender, has always been about becoming your best self, and this is not something that anyone should be derided for. The practice of taking care of skin health does not need a specific gender badge.

The skin care industry for men often feels like an endless treasure hunt. But the secret is, there is no end goal and a skin care routine should almost be like daily exercise for your skin. When I created Peacefull, I had my two sons in mind. I recognised a lack of products available in the industry that makes sure that everyone feels comfortable and confident in their skin, so I set out to find innovative and effective solutions to develop a self-care routine for not only women, but for all genders.

Peacefull’s formulas are different by discreetly nourishing your skin, rather than leaving you feeling uncomfortable with sticky or greasy skin. In short, even a basic skin care routine could mean the difference between “Wow, you look so refreshed!” rather than “Did you get enough sleep?”

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Whether it’s nature, family beach fun, centuries old culture & heritage, mystical deserts or thrill-seeking mountain adventures you’re looking for, Ras Al Khaimah is fast becoming the hottest travel destination of 2023. Listed in Time magazine’s World’s Greatest Places of 2022 and CNN Travel’s best destinations to visit in 2023, nowhere else on earth is the landscape more diverse than in the UAE’s northernmost Emirate.

Just 45-minutes by car from Dubai International Airport and a short four-hour flight away for over two billion international travellers with direct flights to Europe and Asia, Ras Al Khaimah has never been so easily within reach. Dream-like desertscapes, majestic mountain ranges, pristine sandy beaches, lush date palm oases, sprawling lagoons and mangrove forests await one and all.

And with protection of the planet in mind, at the heart of Ras Al Khaimah is an ambition to nurture the environment to ensure it is left better than it was found for generations to come – ultimately becoming a leader in sustainable tourism by 2025.

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Suwaidi Pearls, the only pearl farm in the UAE

The Nature Emirate

Popularly recognized as the “nature Emirate”, a myriad of authentic and alternative experiences fuel passions, enrich lives, and ignite a sense of adventure. Adrenaline-fuelled attractions on the UAE’s highest mountain peak, Jebel Jais, include the Jais Flight - the world’s longest zipline; the Jais Sky Tour - a series of six exhilarating ziplines stretching 5km; the Jais Sledder - the region’s longest toboggan ride; and the world’s first Bear Grylls Explorers Camp outside the UK, featuring the first branded accommodation in the world. The colossal mountain is also home to the UAE’s highest campsite; Camp 1770, and the highest restaurant in the UAE; 1484 by Puro.

For travellers looking to explore the magic of Ras Al Khaimah’s unique terracotta desert, the Al Wadi Nature Reserve promises an unforgettable stay at the stunning Ritz-Carlton Ras Al Khaimah, Al Wadi Desert. Here, you can immerse yourself in the stunning Arabian landscapes with thrilling desert treks at the Al Wadi Equestrian Center or experience traditional Bedouin customs in the Sonara Camp, with decadent dining and entertainment under the stars. And explorers looking to marvel at the Emirate’s breath-taking natural landscapes from a unique perspective can sign up for ActionFlight’s brand-new hot-air balloon experience, setting afloat above the Al Wadi desert in a 450,000 cubic feet balloon that stands at a colossal 34.6m.

Ras Al Khaimah mangroves
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The world’s longest zipline - Jais Flight

Seven Centuries of Rich Heritage

Ras Al Khaimah is home to a treasure trove of historical sites, backed by over 7,000 years of fascinating history, traditions and culture. Four captivating locations – Julfar, Shimal, Al Jazeera Al Hamra and Dhayah – have been recognised by UNESCO on its tentative list of Global Heritage Sites and are the perfect escape for a step back in time and an immersive trip to Suwaidi Pearls, the only pearl farm in the UAE, guarantees an unforgettable glimpse into one of the Emirate’s oldest industries of pearling.

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World-class Hospitality

As one of the fastest growing destinations in the Middle East, Ras Al Khaimah’s impressive credentials wouldn’t be complete without an extensive world-class hotel portfolio. More than 8,000 rooms and suites are on offer from renowned global brands such as IHG, Movenpick, Hilton, Accor, Radisson, Rixos, Rotana, Ritz-Carlton, to name a few. And plans are in place to add more than 6,500 hotel rooms from world-leading hotel operators such as Wynn, Nobu, Marriott, Sofitel, and Anantara – all set to welcome everyone from leisure travellers and families to couples and adventure seekers over the next few years.

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Al Jazeera Al Hamra Heritage Village


Discover Armenia’s Tsaghkadzor Ski Resort, the ideal destination for avid skiers

If you’re seeking an unforgettable winter holiday, Tsaghkadzor in Armenia is becoming one of the top skiing destinations the world has to offer with its majestic mountains and wide array of ski resorts. Armenia has something for every type of ski enthusiast, from novice riders to world-class competitive skiers. With several ski resorts offering lessons for beginners and a wide range of courses for more experienced riders, Armenia is the ideal place for skiers of all levels.

Less than an hour from Yerevan, Tsaghkadzor is a winter wonderland, with plenty of fun and exciting activities to choose from. The skiing season starts in mid-December and lasts until the end of March with the highest skiing point being located on Mount Teghenis. Visitors can also tap into ziplining adventures, with the largest ziplining stations located in Yerevan, Yenokavan, Tsaghkadzor, and Dilijan.

With its breathtaking scenery being second to none, those looking for a truly unique experience can find it on Armenia’s mountainous ranges. From picturesque views of Mount Ararat and Lake Sevan to a ski adventure at Tsaghkadzor, Armenia has everything a skier needs. Whether you’re an individual looking for a winter escape or a group looking for a once-in-a-lifetime adventure, Armenia offers everything you need to make your ski vacation one to remember. So be sure to get your passport ready and add Armenia to your list of must-visit skiing destinations.



This season, we’re prioritising elevated staples that offer both style and practicality.



High-neck leather jacket


Shoe-lace straight suit trousers


Abstract-print knitted jumper


Caged leather sandals


18kt yellow gold diamond ring


Leila rectangle sunglasses

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La Chemise Melo shirt

THERE WAS ONE Cotton cargo trousers


Hatton SS Emerald signet ring

KENZO Elephant bomber jacket OFF-WHITE Binder cross body bag MM6 MAISON MARGIELA Logo-patch flatform sneakers


In the modern age, real luxury is increasingly characterised by time, ease, and essentiality. Berluti’s The Great Escape collection presents a refined approach to the reality of contemporary dressing, released in four chapters. It reflects an an effortless elegance shaped by a dynamic life on the move and the reinvented dress codes for which it calls, rooted in fine craftsmanship imbued with the soul of the Maison’s history. Anchored in the activity that defines our everyday lives – from travel to sports – the proposal epitomises the comfort and functionality core to the territory. Through the elevated lens of Berluti, these values manifest in an authentic wardrobe brought to life through the artisanal knowhow embodied by the Maison.

The Collection signifies a revitalisation of Berluti’s genetics manifested in the debut of the Toile Marbeuf, a new line of handbags inspired by the interiors of the store whose name it carries. The premise informs a visual conversation between the past and future reflected in each of the collection’s releases. Summit Icons, the first launch, stages a conversation between sprezzatura and sport in a wardrobe at once timeless and bold.

In Ascend Play, the contemporary sportswear wardrobe is interpreted through the elevated binoculars of Berluti, while Ridge Travel studies a generational approach to tailoring through sporty and functional construction and fabrication. With Peak Point, the Maison adapts its own signatures to a distinctly alpine wardrobe. The release concludes a season proposition distinguished by a diversified evolvement of menswear classics customised to the timelessness, versatility, and boldness synonymous with luxury today.

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The first release under The Great Escape, Summit Icons defines and refines ideas of timeless wardrobe staples through a persistently bold disposition. Constructed in silk jersey and new heightened qualities of leather – including a version with the Maison’s embossed Scritto motif – archetypal garments such as perfectos, chore jackets and track pants are enriched with equal parts sprezzatura and sport. They appear in a Berluti-centric colour palette of blues and greens respectively named Indigo Denim and Opuntia that nods to the signature patina of its shoemaking. In turn, the release debuts a new lightweight Trainer sneaker created as a take on a 1960s sports classic, interpreted with supple leather and suede on a textured rubber sole.

Ascend Play

The second release under The Great Escape, Ascend Play focuses on the essential contemporary sportswear wardrobe, imbuing a relaxed silhouette with the elegance innate to the Maison. Fleece tracksuits, joggers and logo sweatshirts constructed in suede propose an authentic notion of activewear, while a deerskin varsity jacket and a nylon parka in Berluti’s trademark Scritto pattern make the ordinary icons of sporty casualwear extraordinary. Created in supple grained Venezia leather, the release premiers two new Softy bags: a backpack with a zipped shoe compartment and trolley loop, and a roomy messenger that doubles as a cross-body bag, both adorned with the Scritto-engraved Tuck metal closure.

Ridge Travel

The third release under The Great Escape, Ridge Travel exemplifies the meeting between artisanal and technological craftsmanship at the heart of contemporary luxury. Cut in a relaxed tailoring silhouette, it is a union illustrated in stretch cashmere suits, engineered leather jackets, and intricate knitwear retained in neutral colours. The palette creates a backdrop for the new Toile Marbeuf handbags. Framed in shades of brown Venezia leather evoking the boiserie and club chairs found in the Maison’s storied boutique on rue Marbeuf, the six editions feature in lightly coated refined cotton and linen canvas emblazoned with a new take on the Scritto motif informed by the one forged in the entrance grid of the store as well as the balustrade of its staircase. The bags appear alongside the emblematic Shadow sneaker constructed in sporty knits or cashmere.

Peak Point

The final release under The Great Escape, Peak Point amplifies the archetypes of the weatherproof winter wardrobe through advanced craftsmanship and construction. Painted in a warm palette inherent to the house, knitwear and casually tailored trousers in fine wools are overlaid with super-refined padded outerwear including a lightweight down blouson crafted in supple patinated leather.

A new interpretation of Berluti’s emblematic Brunico lace-up boot – also adapted into a shoe version – in patina leather embossed with the Scritto motif morphs the codes of hiking and formality, while a new take on the Ultima boot lined in shearling introduces an alpine spirit to the Maison’s boot-making. It is echoed in a shearling-lined Toujours XL tote bag in deerskin inspired by traditional bomber jackets.

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A new digital era powered by technology to rewrite the luxury consumer experience

Catering to generation after generation, ZEGNA has always put the needs of its global customers at the forefront by adapting to meet their evolving expectations.

Motivated by this customer-centric ethos, ZEGNA has launched ZEGNA X, the newly named digital ecosystem and customisation tool that is rewriting the future of luxury service. After two years of development and testing, ZEGNA X currently includes a set of tools that are set to become an integral part of our digital journey.

To date, it has incorporated our outreach app which accounts for about 45% of ZEGNA fullprice retail revenues. This service has empowered the brand’s style advisors to serve customers on a personal basis by allowing them to send product images via SMS, e-mail, social media, WhatsApp, and WeChat.

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ZEGNA X is an evolutionary leap to bridge the gap between physical stores and digital channels. The innovative technology features a state-of-the-art 3D style configurator that addresses the specific personal requirements of clients — from cut and colour, to styling, measurements, and material. Initially, the focus will be exclusively applied to our Luxury Leisurewear collection.

Edoardo Zegna, Chief Marketing, Digital and Sustainability Officer of ZEGNA, said, “Technology is a luxury when it makes your life easier. At ZEGNA, we see digital as something way bigger than a mere sales channel. The ZEGNA X digital ecosystem today already accounts for about 45% of our sales in the post covid era. After a two-year pilot program, ZEGNA X is successfully redefining the personalised services and styling we provide our customers through the lens of a unique digital experience. Adding our made to measure service to this innovative 3D configurator is a direct extension of ZEGNA X. Made to Measure already represents approximately 10% of ZEGNA brand revenues, and the addition of the ZEGNA X capabilities will further its growth and reach.”

Together with its Made to Measure service, ZEGNA X combines the best of art and science. Art is synonymous with the craft of the Maison’s tailors, who provide unmatched Italian expertise and taste. Initially, the science is made of 49 billion potential combinations of clothes and styles that can be custom made and delivered worldwide in less than four weeks.

The ZEGNA X 3D configurator, developed in collaboration with technology partner Shin Software, will launch initially for Luxury Leisurewear clothing and shoes, of which more than 2,300 products will be available for personalisation. Dedicated style advisors from around the globe will be able to take advantage of ZEGNA X to contact their customers and suggest the best styling options based on their individual tastes and requirements.

The ZEGNA X 3D Configurator In-Store Maxi Screen will be unveiled at ZEGNA’s Montenapoleone store in Milan during the Salone del Mobile in April, followed by a launch across key global stores worldwide. Tailoring will be launched by the end of this year and by 2024, consumers will be able to customise any look of the collection via using their personal devices.

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The Karl Lagerfeld Spring-Summer 2023 sunglasses collection celebrates the designer’s iconic aesthetic and signature creativity. Balancing style with innovation and functionality, the silhouettes are finished with exquisite details that add a touch of luxury. Furthermore, reflecting the brand’s ongoing commitment to building a more sustainable future, the styles are crafted from a lightweight, plant-based resin.

Available in black, green, blue, azure, orange and crystal, the season’s collection is designed for all genders, these statement-making sunglasses have a squared silhouette with a contrasting colour outline along the front edges. Crafted from plant-based resin, the styles’ side temples are embellished with the Karl Lagerfeld logo and brand identity.

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As a leader in travel, Rimowa has long catered to discerning business professionals. Now, it is delighted to reveal the Original Pilot Silver, which updates a signature design with newly enhanced functionalities to ensure the most premium experience. First debuted in 1994, the Original Pilot gained a steady cult following as the product of choice for pilots due to the way it neatly fits between the two pilot seats in a cockpit. Its ability to open like a classic pilot case to provide easy access to materials inside popularised it further. And, with Rimowa’s aluminium exterior having been inspired by the early days of aviation, the Original Pilot case effectively became synon- ymous with the craft. The Original Pilot’s shape and functionality, along with its robust shell and roomy interior also made it a staple piece for a multitude of professionals; from DJs who used it as a makeshift case to element-proof their records and equipment to business travellers who found convenience in storing both their files and travel essentials in one place.

In the decades that followed, the case became the ideal solution for any travelling professional in search of a reliable companion to support their ambitions. Paying respect to RIMOWA’s rich design history, the Original Pilot Silver features a grooved aluminium exterior that echoes the aesthetic of the Original suitcase collec- tion. Supported by the pioneering Multiwheel system, the case features a stage-free telescopic handle and is opened from above to provide easy access to laptops, docu- ments, and professional tools. Easily maneuverable, the Original Pilot Silver is the per- fect piece for journeys that range from short-haul travel to the daily commute, with two TSA-approved locks to safely secure it.

Inside, an adjustable interior gives its owner the freedom to decide how it best suits their needs. A padded compartment can either hold a laptop up to 16 inches or be removed in order to transform the business case into a versatile toolbox. There are pockets of multiple sizes to keep essentials organised, from two zipped pockets in- tended to hold batteries and chargers, to a vertical pocket designed for a small water bottle or umbrella. A sticker set featuring five original designs are available to accessorise your Original Pilot Silver case. Drawing inspiration from aviation companies from the ‘90s, the vin- tage-style stickers employ bold font and archival colours for a nostalgic feel.

The new Original Pilot revisits an iconic Rimowa design beloved by business travellers and artists alike
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Building on their storied friendship, BOSS and Porsche are putting forth a new, covetable collection that brings together innovative designs with a distinctive L.A.-tinged appeal. In January, Colombian singer Maluma was unveiled as one of the faces of the brand’s global campaign and he’ll be further showcased as the lead in the latest Porsche x BOSS collection. The story focuses on the excitement and allure that derive from a distinct hybrid of smart casual wear with an elevated L.A. vibe.

For Spring/Summer 2023, the Porsche x BOSS collaboration features a series of elevated athleisure and premium casual pieces highlighted by a sleek infusion of seasonal colour that includes a bright white and a warm royal blue. Several jersey and nylon styles, comprised of polos, hoodies, and more, contain colourgradient detailing that invokes the notions of speed and adrenaline. Other pieces are embellished with white stripes and piping that draw inspiration from an active warm-weather lifestyle.

These include lightweight essentials like jackets, sweatpants, hoodies, and sneakers. The overall selection has a sleek, summery vibe that stands out for its understated yet distinctive details that embody the selfdetermination of a true BOSS.

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Sonos introduces the next generation of smart speakers, built for the future of immersive listening

Sonos has unveiled its newest range of wireless speakers, named Era, which includes a replacement for the Sonos One and a spatial audio tabletop model. Sonos Era 300 and Sonos Era 100, the industry leader’s next generation of smart speakers, usher in a whole new chapter in sound and design innovation. Era 300 is a bold, revolutionary new speaker built to deliver the best experience for out loud spatial audio with Dolby Atmos, while Era 100 is a remastering of the best-selling Sonos One. Tuned by award-winning artists and engineers, the Era family powers new levels of immersive listening with expanded connectivity and Trueplay technology. Era 300 and Era 100 are also the first speakers built to Sonos’ new responsible design standards, which span long-term serviceability, energy-efficient technologies and use of post-consumer recycled (PCR) materials.

“In an age of constant background noise, quality listening matters more than ever. Our vision is to make listening an experience that is charged with feeling, and help our customers feel joy and vitality through their favorite music and audio content,” said Patrick Spence, CEO of Sonos. “The Era family is the next generation of smart speakers, epitomizing our commitment to sound innovation, responsible design and a deep connection to the creator community.”

Era 300: An unmatched spatial audio experience with Dolby Atmos for listeners and creators alike.

Unprecedented for a single compact speaker, Era 300 boasts six powerful drivers that direct sound left, right, forward and upward, delivering a breakthrough audio performance featuring Dolby Atmos that places listeners at the very heart of their movies and music. “Dolby Atmos created a new way for music and audio entertainment to be experienced. Sounds and music come alive with unparalleled clarity and depth,” said Kevin J. Yeaman, CEO of Dolby. “Era 300’s sound innovation with Dolby Atmos creates a completely immersive music experience.”

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-Designed for spatial: Era 300 wraps its beautifully complex acoustic architecture in an elegantly cinched hourglass design, with every angle, proportion and perforation enhancing the direction and dispersion of sound to truly surround you.

-Surreal surround sound: Era 300 is the brand’s first speaker that delivers multi-channel surround sound when used as home theater rears. Movie fans can pair two speakers with Arc or Beam (Gen 2) to create a supercharged Dolby Atmos experience that draws them deeper into the action.

-Deep music industry collaboration: Sonos worked closely with its community of leading artists and creators

-Including Sonos Soundboard members - to meticulously fine-tune Era 300 so listeners can enjoy sound straight from the studio that’s true to the artist’s intent.

Era 100: Reinventing a category-leading icon

Only slightly larger than its predecessor Sonos One, Era 100 features all-new hardware and software, with next-gen acoustics and design that deliver detailed stereo sound and deep bass.

-Now in stereo: Two angled tweeters send crisp high frequencies left and right for a rich stereo experience, while a larger midwoofer creates stunning bass that’s unexpected from a single compact speaker.

-Small but mighty: Packed full of audio and tech enhancements, Era 100’s slim, modern design makes it a chic accent piece for any bookshelf, kitchen counter, desk, or nightstand.

-Customize your system: Level-up movie night by adding two Era 100 speakers as rears with your soundbar to create a surround sound system, or simply pair two together for room-filling stereo sound.

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Premium, responsible design that keeps everyone in mind Building on Sonos’s timeless acoustic-driven design aesthetic, Era 100 and Era 300 are responsive to the challenges facing our environment—and better for everyone who interacts with our designs, featuring a bold new UI and innovations that will help them last longer, use less energy and make use of recycled materials in each product.

“We bring the same forward-thinking mindset to responsible design as we do to creating powerful new listening experiences,” said Kitty Suidman, Design Director, Product Sustainability. “Our commitment to sustainability is embedded in our design process from the start, with the Era family marking a major step forward in our journey to create products that last beyond expectation, perform more efficiently, and use safer and circular materials.”

-More sustainable sound: Era 100 and Era 300 are made with post-consumer recycled (PCR) plastic and packaged in 100% sustainably sourced paper, while also engineered to reduce power consumption with under two watts idle power consumption and a new advanced sleep function.

-Built to last: Designed to live in your home for years, both speakers are built for serviceability by reducing the use of adhesives and transitioning to screws for easy disassembly and repair.

-Bold, new UI: Era 100 and Era 300 feature an intuitive new user interface, including a new capacitive volume slider for simple control that complements quick and private control of your music with the Sonos app, Apple AirPlay 2 and Bluetooth.

-Upgraded connectivity: Stream all the audio you care about using WiFi or Bluetooth, and directly connect other audio devices such as a turntable using an auxiliary cable and the Sonos Line-In Adapter.

-Expanding Trueplay to more listeners: Using the microphone array in Era 100 and Era 300, Trueplay optimizes the sound for the unique acoustics of your space with just a tap in the Sonos app. Available to both Android and iOS users.

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Modern technology is continually evolving to meet customer needs, whether it be for efficiency or purely for enjoyment. Discover our top picks in the latest tech innovations that are revitalising traditional devices.

Ekster Parliament – GPS Enabled Smart Wallet for Men

This minimalist wallet gives you easier access to your cards and comes with built in RFID data protection to prevent wireless theft. Forget about rummaging through a bifold wallet, by using a patented card ejection mechanism, you can instantly pop out your cards at the click of a button.

Ember Mug 2 –Temperature Controlled Smart Mug

The Ember Mug 2 does more than simply keep your coffee hot. This smart mug allows you to set an exact drinking temperature, so your coffee is never too hot, or too cold. It then maintains your chosen temperature for up to 80 minutes, so your hot beverage stays perfect.

OYO NOVA – A Portable Personal Gym

The Oyo Nova is a tiny functional trainer that weighs only 2.5 lbs (1.12 kg) and provides up to 40 pounds (18 kg) of resistance for total body strength training, at home, office, or on the go.

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Flowtime Biosensing Meditation Headband

Flowtime is a headband for meditation purposes that is super lightweight, easy to wear and has a ton of cool features, including accurate heart rate sensors and brain wave sensors that work in real-time while you are meditating.

Shower Power: The Hydropower Shower Speaker

Shaver – World’s Smallest Travel Shaver Ever

If you are someone who is constantly on the move, this gadget is for you. Evo Shaver is only the size of an egg and you can easily pack it and use it whenever you might need a quick shave. Think travelling, the gym, or on the go.

Astro Mini Fridge –Portable 4L Fridge for Skincare, Beverages, etc

If you are sick and tired of padding downstairs for a cold drink at 1:00 a.m. or to hunt for a bottle of milk for your crying baby, the AstroAI mini fridge is your new best friend! Slightly larger than a toaster, this compact fridge answers many needs.

Shower Power is a hydropowered Bluetooth shower speaker that installs onto almost any showerhead — so you’ll always have music in the shower. The hydropower system uses the flow of water from your showerhead to power the speaker, so you’ll never be without power when you’re in the shower

Evapolar evaCHILL Portable Air Conditioner

evaCHILL is an ultraportable evaporative air cooler that is easy to carry using a handle on the body so you can cool yourself wherever you go. It cools & humidifies the air using evaporative technology, the cartridge material also catches large dust particles.

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Embrace your adventurous side with a luxurious and soulful road trip through California, which will have you experiencing local culture and breathtaking vistas, along with mustvisit side trips that will leave you wanting more.


Enjoy the chic cityscape in the city by the bay. From the iconic Golden Gate Bridge to the lesser-known stores and restaurants in the heart of town, relax and take in the San Francisco sights, where there is no shortage of things to see and do. Check out the coolest pubs, galleries, and undiscovered vistas where you can tour around on an electric bike for a truly unique experience. Journey from Fisherman’s Wharf to Fort Point along the shoreline before crossing the Golden Gate Bridge. Getting lost in Chinatown, the oldest Chinatown in North America, is a must-do when visiting San Francisco.


Less than two hours from San Francisco, arrive to the Napa Valley. You’ll feel at peace the moment you’re surrounded by the undulating vines. Once you’ve settled in, embark on the Kunde tour, where you can savor some of the valley’s best wines and regional cheese while perched atop a hill and admiring the setting sun.

Take a stroll through the vineyards to learn about the wine-making process, then settle back and enjoy the relaxed northern California way of life. If you love a spectacular sunrise, book a morning hot air balloon flight above Napa Valley. You won’t soon forget this breathtaking sight as you watch the rising sun sparkle over the gorgeous valleys below that are covered in pine trees.

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Next, set continue along your journey to explore this extraordinary National Park. Yosemite is the crown jewel when it comes to spectacular scenery, rich history and captivating terrain for as far as the eye can see. Located in the High Sierras, Yosemite is nature in all its shining glory. From the towering granite carved out by glaciers, to the ethereal and therapeutic silence, soak up your surroundings with an energising hike alongside a conservancy ranger by day or spectacular stargazing by night.


Winding down the coast you’ll have the Pacific Ocean crashing on the rocks to your right and stunning landscapes stretching afar on the left. After a scenic coastal drive, spend a relaxing few days to explore the stunning surroundings or catch sight of migrating whales from a private zodiac in the company of a marine biologist.

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Head southbound on one of the most famous roads in the world, the Pacific Coast Highway, you’ll come across some of North America’s most amazing cliffs, rivers and bridges, so make sure your car roof is down to experience them in all their glory. Take your time to enjoy the vineyards and charming surrounding villages before you embark on the last leg of your road trip.

Hit the road, and in under a two-hour drive you’ll end up on the sands of the Santa Monica Coast—the perfect stop to combine casual beachside living with the glamour of L.A..

Start with a half-day tour through Hollywood and Beverly Hills in comfort and style. Walk the avenue of stars, see the famous Hollywood sign and Rodeo Drive, and then head back to the iconic beaches, where you can spend the rest of the day soaking up the sun or sipping on a cocktail looking out over the Santa Monica pier. Spend the last two days embracing the California lifestyle—a heady mix of shopping, surfing, and sunshine.

Beyond the Passport. ARTONCAPITAL.COM | MONTREAL | LONDON | PARIS | SOFIA | SAINT JOHN'S | PODGORICA | ISTANBUL | DUBAI | SINGAPORE | BEIJING | HO CHI MINH BECOME A GLOBAL CITIZEN® Discover the power of a second citizenship. Expand your business beyond borders.


A Fifty Fathoms is for eternity.

Launched in 1953, the Fifty Fathoms is the first modern diver’s watch. Created by a diver and chosen by pioneers, it played a vital role in the development of scuba diving. It is the catalyst of our commitment to ocean conservation.

Wildlife Photographer of the Year 2021 Grand Title winner © Laurent Ballesta

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The Nature Emirate

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Launching Sequoia

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