EXPLAIN THE SELLING PROCESS
Research market analysis
Determine listing price
Prepare home for market
DETERMINE & COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME
Publication marketing
Print materials
Digital advertising
Property website
Glery Ross Group website
Social media marketing
Multiple listing service (MLS)
Open house
Email flyer
Signage
Real estate websites
It is important for your home to look its best when going on the market. To help your home sell, we will walk through your home with you and advise you on our recommended enhancements and give you referrals for preparing your home for sale. A thorough list of enhancements can be found toward the back of the “Sell With Confidence” book.
Once any enhancements are complete, we will schedule photography and other media assets that we’ll use to market your home, such as:
» Staging
» Professional Photography
» Videography
» 3D Virtual Home Tour
» Drone Flyover
Our Operations Specialist will share a Listing Calendar with you via email so that you can easily keep track of all we’re doing to prepare and market your home for the best possible exposure to potential buyers.
Once your home is ready to go on the market, our team will determine and prepare a marketing strategy to best fit your home and timeline for getting your home ready to go live, which may include:
» Yard sign installation
» Entry into the MLS for online listing syndication to top rated sites with thousands of unique visitors every day and millions of page views every month
» Feature on GleryRossGroup.com listings page
» Individual property website creation with custom domain
» Eflyer distribution to over 14,000 Metro Denver real estate agents
» Social media campaign strategically delivered not only our followers, but also to a wide yet targeted audience based on interests & demographics
» Printed brochures placed on-site
» Postcard mailer to the surrounding area
» Digital advertising and re-targeting campaigns
» Print advertising in top industry magazines
» Open houses
Additional global marketing & exposure opportunities are available for homes priced over $1 million through our affiliation with Luxury Portfolio International.
To easily manage showings on your home, we will enter the listing information into our industry’s top showing software, ShowingTime, where we will set up an account so that you are notified each time a showing is set on your home.
There are many options for how showings can be set on your home, how you are notified, and how we receive feedback from agents after their buyers have seen your home. We will email you a brief form to fill out for you to choose your ShowingTime account settings. Please complete this form prior to your home’s “go live” date. These options can be changed at any time during the listing period. The following explains these options in more detail to help you make your decision.
Appointment Type
You may choose what type of appointment brokers and their buyers may set, if any. Options include:
Appointment Required
Permission must be obtained before an appointment request can be confirmed, This permission can be granted either by the homeowner/occupant or the listing agent at your discretion. Typically used for occupied homes.
» You can also set a lead time to allow you plenty of advance notice to ensure the home is unoccupied during the showing appointment. This lead time can be any time frame of your choosing.
Courtesy Call
Appointment requests are documented and immediately confirmed. A phone call, text or email is then sent to the homeowner informing them of the confirmed appointment. Typically used with homes whose occupants are very flexible.
Go and Show
Appointment requests are documented and immediately confirmed. No additional calls will be made, but notification can be sent via text or email. Typically used for vacant homes with a lock box.
Notification Type
You may choose to be called, emailed or texted when a showing is set on your home.
Feedback
We will request feedback from agents who have shown your home using ShowingTime’s automated feedback request form. This form allows us to determine how the market is responding to your home. We will periodically share a summary of the feedback we’ve received with you. It is important to note that we will not receive feedback from every showing, only about 20% of agents complete the feedback request form. The feedback request form asks the buyers’ agent 5 simple questions:
1. Is your client interested in the property?
2. How well did the property show?
3. Your (and your client’s) opinion of the price?
4. Please rate this property. (1-5 scale)
5. Comments/Recommendations
The Science and Art of Pricing is a behind the scenes glimpse into some of the factors we analyze in combination with our experience to help you position your property in a nuanced market to help sell faster and for more money.
When deciding where to price your home on the market there are two important factors to consider---1. The Science of Pricing and 2. The Art of Pricing. The science of pricing relates to what the comparable sales indicate should be a fair market value for your home. The art of pricing is where to strategically price the home given external market factors.
The science of pricing is the market valuation of your property. In other words, what value can your home reasonably appraise for given historical sales. It is based entirely on comparison and adjustments relative to other recently sold properties (typically within the last 6 months and within a ½ to 1 mile range). Some of the data we use to analyze this valuation includes:
» Property Type (Single family home, Townhome, Duplex, Condo)
» Square footage (above grade vs. total, finished vs. unfinished)
» Number of bedrooms and bathrooms
» Lot size
» Garage (number of spaces, detached, attached)
» Condition including cost of updates
» Finished basement (partial, full, walk-out, garden level)
» Functionality of layout (bedrooms & bathrooms positioning, size & quantity)
» Updates (cosmetic & structural)
» Deferred maintenance
Once you have identified a value range based on the numbers (Science of Pricing) the next step is to determine where to strategically price the home given competition, market trends and buyer preferences. This is the art of pricing. The factors we use to analyze where to price your home takes into account the following:
» What price
» What location (street by street analysis)
» How long are comparable homes staying on market
» How much over list price are comparable homes selling
» Seasonality of the market
» Interest rate environment
» Market sentiment toward your neighborhood
» Price/sf trends: sold-under contractactives, market direction overlaid against market seasonality
» Functionality of property layout
» Condition perception by buyers
» Home orientation (North, South, East and West)
Once your home has been properly analyzed from both the Science and Art of pricing, you will know where to properly price your home to achieve a maximum sales price.
Properly pricing your home is paramount in any market but especially in a fierce sellers market. It can mean the difference between selling your home at top dollar or becoming a lame duck. With this unique approach combined with our vast resources and knowledge, we can pinpoint the pricing depending upon your individual needs. Feel free to contact us and we’d be happy to provide you with a more in-depth analysis of your home’s true value.
GLERYROSSGROUP@KENTWOOD.COM
Conduct showings & give feedback
Attract & screen qualified buyers
Negotiate offers
Handle contract administration
Order title
Coordinate home inspection
Direct buyers to financing options
Meet appraiser
Ensure communication among all parties
Accommodate final walk-through
Facilitate closing
Jon Lopez and the Kentwood Real Estate team were professional, timely, responsive, knowledgeable, organized, and friendly. They made the house buying & selling process smooth and worry-free. Jon’s expertise and advice cannot be matched. More importantly Jon expressed genuine care for the next chapter of our lives. His home-buying & home-selling advice is world-class. We are grateful to have Jon as our agent but also as a friend. Thank you Jon and the Kentwood team for an incredible experience!
Ryan & Katie
The quality of interactions, guidance, and organization with Roy and colleagues made for a smooth and timely sale of my home. Over the years I have bought and sold homes. The personable and professional quality and genuine care conveyed throughout our exchanges ,whether email ,text, or phone, are what made this transaction stand out from other real estate experiences I have had. It was well worth the time, energy, and financial investment to work with Roy to navigate a complex process during a Pandemic.
LeliJon and his team have helped us buy two homes. After the first I knew he was our Realtor for future purchases. He is truly an expert at his craft and made us feel confident every step of the way. I can’t recommend him and his team enough!
Luke & Olivia
Jonathan, Roy and the Kentwood team provided excellent guidance in our decision making process. Thanks to them we own a dream of a home with bonus equity the day we signed. From the first call (as first time home buyers) to now weeks after we closed they have been extremely responsive approachable and supportive. I have no reservations heartily recommending this team for anyone in the local market.
Brandon & Jessica
Roy is a consummate professional and his experience in the industry is a tremendous asset to anyone looking to sell or buy a property. He educates and supports his clients throughout the entire home selling and buying process, providing peace of mind and confidence for the exciting event. Our recent experience with selling and purchasing a new home worked out tremendously with Roy by our side. Roy is an authentic advocate for his clients and we highly recommend him to anyone considering to sell or buy in any market.
Jose & Margaret
Jon and his team are outstanding to work with; they are extremely professional and knowledgeable. Buying and selling a home can be really stressful, but Jon made it an easy process. Jon would provide options, and then we’d discuss the pros and cons. He and his team put in the time and effort, which was greatly appreciated. We highly recommend Jon and his team to everyone!
Kehley & Charlie
We have worked with Roy multiple times over the past 11 years and in my opinion their is no one more qualified to support someone going through a real estate transaction than he. His knowledge of the market, his work ethic, and his honesty set him in a league above. My family and I highly recommend.
Bill & Louanne
The whole team at Kentwood Real Estate was very helpful and responsive. They went above and beyond to make sure the house looked its best from getting the house ready for pictures to putting the listing together and marketing the house. We could really feel Roy’s experience motivating his advice and decision making and that was really reassuring throughout the whole process. We had no doubt from the start Roy was the right person to sell our home and in this very rapidly evolving market he and the whole team delivered. Thank you very much!
Hossein
Jon Lopez was great to work with! We started with a lower priced home and he gave just as much care and attention as he did when we came back and bought a larger priced home. Very knowledgeable and easy to work with.
Jenny & Chris
Jon Lopez helped my wife and I both buy and sell a house. Jon is a great Realtor to work with and he went the extra mile to get us in our new place in an extremely challenging market for buyers. We would highly recommend and will definitely be using Jon again for any future home buying experiences!
Tim
Jon is an exceptional Realtor and was able to get top dollar for my house when I was ready to sell. I would highly recommend Jon to anyone looking to buy and sell in the very competitive Denver market.
Matthew
Jon Lopez is fantastic. Jon worked with us for almost a year before we found the right property and price. Then his expert negotiating and people skills got us the best deal and a very smooth process from offer through inspections repairs and closing!
Scott & Karen
We’ve now worked with Jon on the purchase and sale of two different properties. He’s been great to work with in all four transactions and makes it as easy as possible. He’s transparent and honest, two traits you absolutely want in an agent.
Mark & Melissa
Excellent guidance and communication helped us navigate the home buying process for the first time and made it feel less intimidating even in a crazy market. Jonathan helped us find our dream home and we’re super grateful!
Karen & Carlo
Jonathan and the entire staff handled everything in the most professional and efficient manner. Completely upfront and knowledgeable.
Robert
Roy and his team are total experienced professionals. They were by our side every step of the way giving spot on advice. No better people to use to help you handle an important real estate transaction.
Larry
Could not have been more pleased with Roy’s results. He truly went above and beyond to get our home sold and for the price that we wanted. Within only 15 days on the market we had multiple offers to consider. He is not only professional and quick to respond to any questions/concerns but he is truly passionate about what he does and it shows. So easy to work with I cannot recommend him enough.
Mac & Annie
Jon was an absolute joy to work with. He was always one step ahead of us was very responsive and made sure we were 100% comfortable with any decision we made. Would recommend Jon to ANYONE!
Robert & Shannon
Jonathan Lopez is phenomenal! When you’re looking for an investment you need someone who has the knowledge and attention to detail to ensure you’re making the right decision. Jon is that person. In addition to all of the help behind the scenes when we were looking at houses he would point out pros/cons at such an expert level. After making the decision, he’s with you every single step of the way. If there are issues not only does he know exactly how to handle them he also explains it to you in a very clear and understandable way.
Sheila & Sal