The SmartSeller's Program
Manyagentsthinktheirmostimportantjobissatisfyingthe customer.Idon’tthinkthat’strue.Ibelievethatsatisfyingthe customerissimplythe minimum requirementforstayingin business.MystaffandIworkconstantlytoimproveour systems,processes,andservicestogowellbeyondthe standardlevelof“service”providedbymostagents.
Simplyput,ourobjectivesaretogetyouthemostmoneyin theleastamountoftime,andwiththefewesthassles.We wanttoprovidethebestserviceintheindustry.Period!
Asyouopenyourguide,youwilldiscovervaluablefacts aboutourpopularSmartSeller’sProgram,alongwithrecordbreakingstatistics,andadescriptionofourassertive marketing.Wehavealsoprovidedcommentsfromour previousclients,andhelpfultipsonpreparingyourhomefor sale.
Wewanttomakeyousosatisfiedthatyoulistedyourhome withus,thatyouwouldgladlyreferustoyourfriendsand family.
The SmartSeller's Program
NoPressure
Togetherwecandeterminewhatisthebestcourseofactionforyoutotake. Wewillpersonallyteachyouthe6-stephomesellingprocessindetail,and howtouseittoyourbestadvantage.
Therewillbenoobligation,nosalespressure,andnohassles...nokidding! Justsolid,helpful,usefulinformation.
Someofthethingswewillcoverare:
Uncommonadvertisingtechniquesthatgeneratehugeresponses. Howtoquicklydeterminethecorrectpricerangeforyourhome. Wordsyoushouldneversaytoabuyer.
Alittleknownpricingtechniquethatgetsyoumoreshowings. 21tipstoproperlyprepareandstageyourhome. Theonethingyoumustdotosellfastandfortopdollar. Thesecretofhowbuyersreallylookathouses.
Thecriticalmistakesellersmakewhenlookingat“comparablehomes”. Acommonmyththatcausessellerstoaskthewrongprice. The2thingsthatwillkillahomesalebeforeitevengetsstarted. The3mostimportantpartsofyourhousetoabuyer. Thesmartestwaytohandlebuyercontingencies. Howtodetermineyourbottomlinenetafterallnecessaryclosingcosts.
Afterwegoovertheinformation,youdecidewhatwillbethenextstep.You maydecidetosellyourhomeyourself,ortolistitwithanotheragent. Whateveryoudecideisperfectlyalright.Really!
Infact,ifyoudecidetosellyourhomeyourself,wewillgiveyouaseparate packagedesignedtohelpyoudojustthat--nostringsattached!
The SmartSeller's Program
Sellyourpropertyyourself,whileitislistedand paynocommisssion. Thisdoesnotapplytoa buyerexposedtothepropertybymyofficeor anotheragent.
Cancelthelistingatanytime. EitheryouorIcan cancelbycallingandsaying“Iwanttocancelthe listing.”It’sthatsimple.Thecancellationbecomes effectiveatthetimeofthecall.Pleaseallow2 businessdaystohavethesignremovedandthe listingwithdrawnfromtheMultipleListing Service.
Noadvancedfeesofanykind. YouonlypayifI procureanofferthatisacceptabletoyou. ”NoPressure”presentation. Iwillneverallow youtobe“pressured”bythebuyer’sagent.All offerswillbeemailedordeliveredtomyoffice andpresentedtoyouinpersonorbyphone,so youcanmakeyourdecisionprivately.
The SmartSeller's Program
1.
Toassistingettingasmanyqualifiedbuyersaspossibleintoyourhome andsellingtheuniquebenefitsofthehomeuntilitisSOLD.
2.
Tohavemyself,orsomeoneonmyteam,communicatewithyouweekly, theresultsofactivities.Thiswillbedoneviaemail,phone,andalso throughtrafficandshowingupdatesfromShowingtime,Zillow,and Realtor.com.
3.
Toassistyouinnegotiatingthehighestdollarvalueforyourhomethrough advancednegotiationtechniquesutilizingsupportingdataandgoodwill relationships.
Pre-MarketingAssistance/Exposure
1.
Assistyouindetermininganynecessaryimprovementsthatwilladdvalue andputmoremoneyinyourpocket.
2.
Provideprofessionalstagingservicestoensureyourpropertypresents exactlyasabuyerwantstoseeit.
3. MarketyourlistingpriortotheonMLSdateviaReverseProspecting. 4.
Provideprofessionalphotographyservicestoensureyourhomelooksits verybestonlineandintheprintedmarketingofthehome.
Pro-ActiveApproachMarketingPlan
1. Priceyourhomecompetitivelytoopenthemarketvs.narrowingthe market,utilizingasubstantiatedmarketanalysisandtakingintoaccount youruniquefeaturesandbenefits.
3.
SubmityourhomeintoBrightMLSwithfullIDXsharingandfullnational andglobalsyndication.Yourhomewillbeeverywhereapotentialbuyeror agentmaybesearching!
2. PromoteyourhomeviasocialmediatoincludeFacebook,Twitter,LinkedIn,etc.
MyObjectives The SmartSeller's Program
4.Developalistoffeaturesandbenefitsforyourhomefortheshowingagents andtheirbuyerstoconsiderwhendeterminingtheiroverallinterestand perceptionofvalueinregardstoyourproperty.
5.Keepyouupdatedonanychangesinyourimmediatemarketplacetoensure yourpropertyisclearlythebestvalueonthemarket.
6.Prospect3hoursperday,5daysaweekandtalktoaminimumof50people perdaylookingforpotentialbuyersforyourhome.
7.Analyzemydatabaseandcontactsoverthenext7days...myteam’sbuyers leads,centerofinfluenceandpastclientsfortheirreferralsandprospective buyers.
8.Addadditionalexposurethroughaprofessionalsignandtheuseofa convenientlockbox.
9.Wheneverpossible,pre-qualifytheprospectivebuyerstoensureyouhave qualityshowings.
10.Keepyouawareofthevariousmethodsoffinancingthatabuyermaywant touse,andadviseonwhethersellerpaidclosingscostsaretypicalforyour areaandpricerange.
11.Aggressivelyfollowupwiththesalespeoplewhohaveshownyourhome fortheirfeedbackandasanopportunitytoovercomeanyobjections.
12.Representyouonallofferpresentationsandcreateanegotiatingstrategy specifictoyourpropertytoensurethebestpossiblepriceandterms.
13.Adviseyouonallcontingenciesandtheremovalofthosecontingenciesas theyoccur.
14.Handleallofthefollow-upuponacontractbeingacceptedtoinclude mortgage,title,inspections,andallotherclosingprocedures.
15.Deliveryourfundsviacheck,directdeposit,orwiretransferatclosing.
HomeWarrantyPlans The SmartSeller's Program
Homewarrantyplansgoalongwaytoalleviatesomerisksand concerns.Forareasonableprice,thesellercanprovidethebuyerwith aone-yearwarrantycoveringspecifiedheating,plumbing,electrical, waterheaterorappliancebreakdowns.Coveragecommencesat closing.Inallcases,thereareimportantlimitationsexclusions. (Example:appliances/systemsmustbeoperativeatcommencement ofcoverage.)
3 Step EasyClaims Process
1.Call:
First,makesuretheitemiscoveredbyyour plan.
Iftheitemislistedascovered,callourcustomer servicedepartment.AnAPHWservice representativewilltakeyourinformationand assignyouaclaimnumber.Youmaythencalla locallicensedcontractorofyourchoiceto diagnosetheproblem.
2.Schedule:
Onceyourcontractorarrives,theymustfirst diagnoseyourproblem.
AnAPHWcustomerservicerepresentativewill speakwithyouandyourcontractortodetermine theapproveddollaramountcoveredbyyour warranty.Yourcontractormaythenmakethe necessaryrepairs.
3.Payment
YourAPHWcustomerservicerepresentativewill makesurethatarrangementsforpaymentare made.Youwillberequiredtopaythecontractor adeductibleforeachtradecall,ortheactual cost,whicheverisless.
The SmartSeller's Program
TheProblem:
Thebiggestproblemforanyonewhoislookingtobuya home,isthattheyalreadyownone.Thiscanbeaproblem, becauseifyoubuybeforeselling,youendupowningtwo homes;andifyousellbeforebuying,youenduphomeless! Thisiswhatwecall“TheRealEstateCatch22”.
TheSolution:
Weensurethatyounevergetstuckin“TheRealEstateCatch 22”ofowning2homesornoneatall.Ifyourpresenthomeis notsoldbythetimeyoubuyyournewone,wewillbuyyour currenthomeourselvesfortheupfrontguaranteedprice.
The SmartSeller's Program Marketing
Themosttrustedlocalsourceforhome buyersandsellers.Ouradsare designedtoencouragebuyerstoget outofthenewspaperandintoyour property!
Morethan90%ofBuyersbegintheir homesearchontheinternet.Ouronline presenceisdesignedtoplaceyour homeinthetopsearchresults.
Agents
Wespecializeineducatingotheragents aboutthefinepointsofyourproperty, givingthemthetoolstheyneedto showcaseittotheiractivebuyers.85%of ourpastclientssurveyedfeelthisiswhat madeusstandoutoverthecompetition.
Wehaveanextensivedatabaseofthousands ofpastclients,investors,andagentswhowe internallymarketyourhometo.Fromhigh levelexecutivestoyournextdoorneighbor, weadvertiseyourhometothemostqualified buyersinthemarketplace.
The SmartSeller's Program
Weusemultiplemethodsofcommunicationwithsellerssothattheyare alwaysintheknowofanyprogressorchangesintheirproperty transaction.
Basedoneachseller’spreference,youcanbeinvolvedinasmanyofthe stepsoftheprocessashe/shewishes.Clientsarealsoalwaysableto browsethroughshowingfeedbacks,documents,andlistingphotosas oftenasthey’dlike.
TheGlenRussellTeam HomeSellingSystem
Yougetawholeteamofseasonedprofessionalsworkingforyou, versusasingleagent.
Weneverrunoutoftimeforyoubecauseeachofusisresponsible foraspecificprocessinthebuyingorsellingofyourproperty.
Together,ourcombinedeffortsandresourcesequalexceptional marketing,tracking,andcustomerservice,resultinginyousellingor findingyourhomefasterandwithlessheadaches!
The SmartSeller's Program
TheGlenRussellTeam
WiththeGlenRussellSalesTeam,yougetawholeteamofprofessionalsworkingforyou.Weneverrunout oftimeforyou,becauseeachofusisresponsibleforaspecificprocessinthesaleorpurchaseofyour home.Together,ourcombinedeffortsadduptosuperiorcustomerservice!
GlenRussell
TeamLeader/LicensedRealtor
Glen has been in the industry for 30 years! He has an extensive knowledge of the area and is known for providing home-buyers and sellers with professional, responsive and attentive real estate services. If you want an agent that will really listen to what you are looking for in a home, as well as an agent who can effectively market your home so it sells, Glen is the guy for you!
ConnorRussell
SellingPartner/LicensedRealtor
Connor has been with The Glen Russell Team the entire time he has been in the business. He specializes in working with buyers-- specifically first-time homebuyers. Clients have said that Connor tends to “go above and beyond expectations”!
EmilyOlson
SellingPartner/LicensedRealtor
Whether you are interested in buying or selling a property, Emily will provide valuable insight and guidance throughout the process. Due to her genuine and personable demeanor, Emily has a way of making clients feel more like family. Prioritizing open communication, transparency and trust, she will work hard to help you achieve all of your real estate goals!
SavannahDerstine
AdministrativeAssistant/LicensedRealtor
Savannah specializes in customer service. She answers calls & inquiries, generates and executes documents for clients, listing/pending agreements and contracts. She will work with you from the day you list your home until the day you close. She assists all team members in order to maintain efficiency and productivity so that we, as a team, may better serve our clients!
JenniferBotchway
BrokerofRecord-eXpRealty
Jennifer comes from an extensive background in hospitality and customer service-based industries and has used that experience in Real Estate sales while progressing her career into Brokerage Management. A lifetime resident of Chester County, Jennifer knows the areas from all 12 school districts across the region.
EvansAbstract
TitleCompany/SellerSideConveyancing
Evans Abstract’s goal is to provide unparalleled service and customer satisfaction with their teamwork and communication. They pride themselves on their reliability, and their strong values of integrity and professionalism. Evans strives to be the leading land title and real estate settlement provider in the areas it serves!
The SmartSeller's Program
IfyoupurchaseahomethroughTheGlenRussellGroup (whethertheTeamrepresentsyouastheBuyerortheTeam representstheSellerofyournewhome)andyouarenot satisfiedwithin*18monthsofthedateyousettle,wewill:
Guaranteeto BUYITBACK or SellitforFREE!Withinthefirst 18monthsofownership.
Iofferthisunique BuyerSatisfactionGuarantee* toyouso youareinmorecontroloftherelationship.Iwantyouto knowthatItoohaveavestedinterestinhelpingyougetthe bestpossiblehome.Ihopethatbyputtingthisinwriting, thishelpsyouunderstandhowcommittedItrulyamtomy clients!
PutmoremoneyinyourpocketwithTheSmartSeller’sProgram,exclusivelywith TheGlenRussellGroup.Mostrealtorswillchargeyouthesamefeenomatter howyourhomesells...evenifyoufindthebuyer.WithourSmartSeller’s Program,youhavecompleteflexibilityfromFullServiceallthewaytoDo-itYourself.
Here’show...
You find the buyer and there is no other agent involved. You don’t want assistance. You pay no commission! You find the buyer and there is no other agent involved. We write and negotiate the contract. Our commission is 1.5% Welisttheproperty.Another agentrepresentsthebuyer. Youpay3.5%commission, total! 3.5% 1.5% 0%
The SmartSeller's Program CancellationGuarantee
Wearesoconfidentthatourrealestatesystemwillworkforyou,that weguaranteeyoutherighttocancelourlistingagreementatanytime priortoacceptinganoffertopurchaseyourhome,withnopenaltiesor obligations,ifyoufeelourservicedoesn’tliveuptoourpromise.
Entering into a listing agreement with a real estate agent can be risky business. Every sales representative will promise the world when it comes to effectively marketing your home, but how many of them can back that up with a solid performance?
According to a recent survey, 72% of home sellers were dissatisfied with the performance of their agent, even if that agent sold their property. However, most listing agreements lock you into long-term commitments and lengthy broker protection periods with heavy cancellation fees. In other words, it’s an agreement your agent can get out of, but you cannot.
Weareofferingyouawaytolistyourhomethatistotallyrisk-free!
Success in real estate is selling houses fast and for top dollar. We are confident that we can do this for you, because our team has already helped hundreds of other families just like you to get their homes sold.
Our pledge is to provide you with the highest level of service in the real estate industry, and our commitment to this pledge is 100%.
Your right to evaluate whether we live up to this standard, and to cancel your listing agreement with us at any point, with no penalties or obligations, if we fail to deliver the service we promised.
The SmartSeller's Program CancellationGuarantee
Here’showitworks.Thisprogramencouragesthesellertotakeanactiverole inthesaleoftheirhome.Herearealistoftermsandconditions.
We will list your home in the MLS and provide you with our complete marketing services within The Glen Russell Home Selling System. This will give your home the maximum exposure it deserves.
Only our For Sale Sign will be allowed on your property.
We’ll install a lock box to make it more convenient for agents to show your home.
With our extensive knowledge and negotiating skills, if you wish, we will draft and review the sales contract representing you throughout the entire negotiating process, ensuring your concerns are always addressed and your best interests are protected.
Once we have an accepted agreement, we will handle all of the details involved in the closing process, keeping you fully informed every step of the way.
You may show your home anytime you wish to your own prospects. You can run ads, do open houses, or advertise in any method you desire.
You will agree to provide vacant access to your home when any Realtor arranges to show your home.
All contact from agent showings will be made through The Glen Russell Team. Should you wish to terminate this agreement at anytime, allow us 2 business days to remove the sign and lock box.
If you sign a sales contract with another buyer, you will only be responsible for our $595 processing fee.
The SmartSeller's Program 11QuestionstoaskyourRealtor!
Asarealtorwhohasworkedwithhundredsofsellers,I’vefoundthatthose homeownerswhotakethetimetofindtherightagentareconsistentlyhappier withtheirhomesellingexperiencethanthosewhodon’t.It’sthefirstandmost crucialstepinsellingyourhome.
Byaskingthefollowingquestions,youcandramaticallyimproveyour oddsofhavingasuccessfulhomesellingexperience:
Whatmakesyoudifferent?WhyshouldIlistmyhomewithyou?
1. Whatisyourcompany’strackrecordandreputationinthemarketplace?
2. Whatareyourmarketingplansformyhome? 3. Whathasyourcompanysoldinmyarea? 4. Doesyourbrokercontrolyouradvertisingordoyou? 5. Onaverage,whenyourlistingssell,howcloseisthesellingpricetotheasking price?
6. Onaverage,howlongdoesittakeforyourlistingstosell?
7. Howmanybuyersareyoucurrentlyworkingwith?
8. DoyouhaveareferencelistofclientsIcouldcontact? 9. WhathappensifIamnothappywiththejobyouaredoingtogetmyhomesold? CanIcancelmylistingcontract?
10. AmIcomfortablewiththisperson?(Thisquestionisnotfortheagent-it’sfor you!) 11.
Asageneralruleofthumb,you’relooking
Hastheexperience,qualificationsandabilitiestosellyourhome. Hasin-depthknowledgeofyourareaandthemarketingeneral. Willworkhardonyourbehalf.
Hasresourcestosupportthesaleseffort. Willkeepyouwell-informedduringtheprocess. Hasapersonalityyouarecomfortablewith.
The SmartSeller's Program
Ourmostrecentclientsurveyshows91.6%ofourclientswouldcomebackto TheGlenRussellTeam!
“Glenwasan incrediblerealtor whomadetheprocessenjoyableevenwiththestressand uncertaintyaroundbuyingafirsthome. WewereinsuchgoodhandswithGlen thatI unreservedlyrecommend hisservices.Ineverfeltpressuredtogoaboveourbudgetorto lookatpropertiesthatweren’twhatweaskedfor. Glenwentaboveandbeyond andmade sureourmortgageproviderwastakingcareofus.Glenalsocontactedanagentlistinga propertywewere extremelyconfident aboutthathadstoppedshowingsduetothesheer numberofoffers.Hisadvocacyonourbehalfgotusintoseethepropertyafterthecutoff ANDthenhelpedusmakeanofferthatwasaccepted.GlenistheonlyrealtorI’dcallto helpmeinthisregion. He’sthefirstpersoninthesalesindustryIcan’twaittocallagain.”
–JuliusDavin
“We couldnothavehadabetterperson helpinguswithourrecentpurchase.Glenkeptus updatedandinvolvedusineverystepofourpurchaseprocess.Heis professionaland knowledgeable andwewillrecommendhisservicestoothers.”
–-MaureenWilliams
“Wesimplycouldnothaveaskedforabetterpersontoworkwith! Glenandhisteamare sodedicatedandfocused,weknew wewereingoodhands!Weappreciatethehardwork andexcellentcommunicationthroughouttheprocess. Tenoutoften andwelookforward torecommendingGlentofriendsandfamily.“
–JenniferLeininger
"Glenwasan amazingrealtor toworkwith.Hewas veryknowledgeableaboutthemarket andofferedamazingrecommendationsbothduringourhomesearchandextendingan offer.Heis alwaysquicktorespond withanymessageswithquestionsorconcernsand, becauseofhisextensiveexperience,wefeltmuchmorecomfortablewiththehousewe chosewithGlenasouragent.I cannotsayenoughgoodthings abouttheexperienceand wouldhighlyrecommendhimtoanyonelookingtobuyorselltheirhome. Youwon'tfinda betteragent!"
–KellyGrubola
The SmartSeller's Program
Ourmostrecentclientsurveyshows91.6%ofourclientswouldcomebackto TheGlenRussellTeam!
“We’ve known Glen since we bought our 2nd home in 2000, and since then we’ve always turned to him for all of our real estate transactions. Not only is Glen an MVP in the real estate business when it comes to his knowledge and experience, but he is also one of the most honest and easy to work with persons I know. If you are looking for someone who will market and sell your property quickly and for a fair market price, Glen and his team are the best around!”
– Tony S.
"Amazingly proficient and very knowledgeable. I would recommend him to a potential buyer or seller. He helped us throughout the entire process. Glen has a very helpful team behind him and it was a pleasure working with him to sell our home."
– Colette Finegan
"It was such a pleasure to work with Glen Russell and his team! Glen is so personable and worked tirelessly for us. From the start we had a laundry list of what we were looking for in our forever home. Glen was always professional, incredibly helpful, and most of all patient with us in our search. He was a wealth of knowledge, often giving us insight on things we would have otherwise overlooked. When we did finally purchase our home, we needed contacts for contractors. Glen had a contact for everything from painters to flooring to insurance agents. He truly goes above and beyond. We are forever grateful to Glen and his team for providing us with such a positive experience in both selling & buying our homes. Highly recommend!"
– Emily O.
“Excellent to work with and pays great attention to detail. Thank you for your hard work and dedication all the way to the end. He is great in communicating and explaining everything all the way through the transaction.”
– Rich Brown
The SmartSeller's Program PreparingYourHomeforSale
Whatmorecouldyouwantthantogetyourhomesoldfortopdollarinshortorderwithout anyhassles?Ifyoutakeamomentandreadthroughthefollowingsuggestionsbeforeyou putthepropertyonthemarket,you’llbeonyourwaytoasuccessfulsale.
Ourgoalistosimplify,depersonalize,anddeclutterahomeinorderforittoshowlargerand brighter,givingamorespaciousfeelingtopotentialbuyers.Thesestepswillprovideyouwith anadvantageoverthecompetition.Manyitemswillneedtoberemovedtostorageand packedformoving.Thisisimportantandshouldbeconsideredasmerelygivingyouahead startonthemovetoyournewhome.Itisimportanttoattractasmanyqualifiedbuyersas possible.Inpreparingyourhomeforsale,itiseminenttoenvisionyourhomethrougha “buyer’seye”.Factis,peoplepurchasewhattheysee,not“howit’sgoingtobe”.Nowisthe timetomakeyourhomeasbuyer-friendlyaspossible.Itneedstobeclearedfromtopto bottominordertohelpitsellforthemostamountofmoney.
General
Startbyairingoutthehome.Mostpeopleareturnedoffbyeventhesmallestodor.Odorsmustbe eliminated,especiallyifyouhavedogs,cats,youngchildrenindiapers,orifyouareasmoker. Ifithasbeenoverayearsincethecarpetshavebeencleaned,oriftheyreallyneedit,nowisthe timetodoit.Barefloorsshouldbewaxedorpolished,aswell.Replaceifnecessary. Cleanandwipedownallstainedwoodwork,includingdoorsandcabinets,withawood maintenanceproductsuchas“OldEnglish”or“LiquidGold”. ReplaceorcleanA/Cfilters.CleanallA/Cventsandintakegrids. KeepA/Csetnowarmerthan75degreesandheatnocoolerthan70degrees.
Useanairfreshenerineachroom(Glade“plug-ins”workwell,buttrytoavoidfloralscentsasthey canbetoostrong)orfillthehousewiththepleasantaromaofcinnamonorotherfreshscents. Thiscanbedonebysimplysimmeringapanofwaterandcinnamononthestove. Repaintwallsifnecessary,inaneutralcolorsuchasantiquewhite.Paintisyourbestimprovement investmentforgettingagreaterreturnonyourmoney.Remember,presentationiskey! Clearwindowledgesofallobjectstogiveaniceglimpseofinsideandout.
AskYourself. “Isthereanythinginsideoroutthatwillnotmakethemove?”Ifso,throwitoutnow. Don’twaituntilyousell.
ThinkPositive. Youaregoingtosellthehouseandmove.Startpackingsmallthingsnow.Whenthe housesells,youwillbegladyouprematurelypacked,anditwillmakethehouselookgreat.The bestthingstopackarethelittleknick-knacks,miscellaneousthingsthatarenotusedinthe practicalsense.
KeepItSimple. Nothingshouldtouchthefloorsunlessit’sapieceoffurniture.Removeallbaskets, luggage,etc.Themorefloorspaceabuyercansee,thebiggertheroomwillappear.
The SmartSeller's Program PreparingYourHomeforSale
INTERIOR
Windows:
Dustblinds,windowsills,andplantledges. Removeanycobwebsinsideandout. Cleaninteriorandexteriorofallwindowsandglassdoors. Takescreensoffbeforewashingandleaveofffrontofhouse. Keepallblinds/shadespulledup/openanddraperiesremovedtoallowmaximumlight.
Carpet:
Steamclean,ifnotreplacing.Ifreplacing,chooseaneutralcolor,preferablynotloudcolors.
Bathroom:
Cleanalltubs,toilets,sinks,andshowercurtains.Thenpolishthesinkswithlemonorvegetable oil.
Stowunusedshampoos,soaps,scrubbingimplements,razors,etc.undersink.
Stowlaundryhamperincloset.
Stowwastebasketundersink.
Rugs/commodelidcovershouldberemoved.
Storecleanersundersink.
Streamlinecounter-1or2decorativeitemsonly.
Linencabinetsshouldbeorganizedanditemsreduced.
Usebasketstoholdmake-upandtoiletriessothatafterusetheycanbestoredundercounter. Bathtubs,showersandsinksshouldbefreshlycaulked.Thegroutandtileshouldbecleanedand ingoodcondition.Thereshouldbenoleaksinthefaucetsortraps.Besuretobleachdiscolored grout.
Removeanywallpaperthatisnot“conservative”.Noneedtore-paper,justpaintantiquewhite. Decoratewithtowels.
Kitchen:
Keepallflatsurfaces(countertops,appliancetops,andfurniture)clearedoffasmuchaspossible. Gooverkitchenasifyouwereahealthinspector.
Removeallmagnets,notes,pictures,etc.fromthefrontsideoftherefrigerator. Stowtrashcaninpantry.
Replaceanybrokenappliancesandrepairsqueaks,drips,orbindsincabinetdrawers. Discardoldfoodandleftoversfromrefrigerator. Ifithasn’tbeenusedinmonths,putitaway!
UtilityRoom:
Organizeshelvesandputawaynon-cleanseritems. Keepareaclearofclothes.
The SmartSeller's Program PreparingYourHomeforSale
INTERIOR
LivingArea:
Makesurethatthereisnottoomuchfurnitureintheroom.
Depersonalizeyourhomebystoringpersonalphotossothatpotentialbuyersmayvisualize theirpersonalitemsinthehome.Also,patchnailholesandpaint. Clearawayallmagazines,books,andnecessaryobjectsfromfurniturethroughoutthe house.
Addlampsandlightingindarkareas. Openthecurtains. Setoutsomefreshflowers.
Cleanfireplace(whereapplicable)andremoveanyitemsthatareinfrontofit. Createaneasygoing,relaxedatmosphereinyourfamilyroom.
Bedrooms:
Themasterbedroomisthesecondmostimportant-to-beappealingroominthehouse. Defineareas(sleeping,dressing,etc.)andkeepsimplyfurnished. Besureclothesarehangingup,notlayingoutintheroom. Maketheclosetsmoreappealingbystoringoff-seasonclothingelsewhere.
EXTERIOR
House:
Thoroughlysweepdownallexteriorsidesofhouseandeaves. Removewindowscreenswhilesellingyourhomeandkeepwindowsclean. Checkforbrokenroofshingles.
Putawaytools,garbagecans,hoses,toys,grills,etc.inthegarage(whereapplicable).
Yard:
Keeplawnmowed,weeded,andwell-edged. Trimtreesandshrubs. Cleanoutflowerbedsandinvestinafewflatsofcolorfulflowersandmulchbeds.
FrontEntryPorch:
Besurefrontdoorareaiscleanandfreeofdirtandcobwebs. Repaintdoorandtrimifnotpristine. Addnewthick“Welcome”matandkeepitclean. Makesuredoorbellisworkingproperly.
Garage:
Drasticallycleanandreorganize.
GLENWASTHEPERFECTCHOICEFORUS;HISVARIOUSOPTIONS FORCOMMISSION,UNIQUEMARKETINGSKILLS,KNOWLEDGEOF THELOCALMARKETANDUSEOFHISMOVINGTRUCKJUSTFOR THECOSTOFGASWEREALLREASONSWECHOSEGLEN.HE SAVEDUSTHOUSANDSOFDOLLARSWITHHISEXPERT KNOWLEDGEANDWASTRUETOHISWORD.IHIGHLYRECOMMEND GLENIFYOUNEEDYOURHOMESOLDANDNEEDITSOLDFAST!
-STAN,LIMERICK,PA GLENMADESOMEEXCELLENTRECOMMENDATIONSTOPREPARE MYHOUSEFORSALE.HEALSOSHAREDGREATINFORMATION ABOUTRECENTSALESINMYNEIGHBORHOODANDHOWMY HOUSECOMPARED.HESOLDMYHOUSEINLESSTHANONEWEEK. IHIGHLYRECOMMENDHIMTOANYONELOOKINGTOSELL!
-PAM,POTTSTOWN,PA WE’VESOLDTWOHOMESANDBOUGHTONEWITHGLENANDHIS TEAM.OUREXPERIENCESONALLOCCASIONSWEREEXCELLENTBOTHTIMESTHATWEWERESELLINGAHOME,ITWENTUNDER CONTRACTWITHINAWEEK.GLENANDHISTEAMWEREALWAYS EASYTOREACH,ANDTHEYCOMMUNICATEDWITHUSREGULARLY SBOUTFEEDBACKTHEYRECEIVEDFROMOTHERAGENTS REGARDINGSHOWINGS.THEYDIDAGREATJOBOFTYINGUPALL POSSIBLECOMPLICATEDISSUESPRIORTOCLOSINGDAY,SOTHAT WENEVERENCOUNTEREDANYSURPRISESATTHESETTLEMENT TABLE.WECOULDNOTRECOMMENDGLENANDHISTEAMANY MOREHIGHLY,ANDOURONLYREGRETISTHATWERECENTLY MOVEDOUTOFTHEIRAREAANDWON’TBEABLETOUSETHEM FORFUTUREREALESTATETRANSACTIONS.
-GAIL,BOYERTOWN,PA
OURHOMEWASLISTEDFOR6MONTHSWITHANOTHERREALTOR WHODIDASBOLUTELYNOTHINGTOSELLTHEHOUSE.WHENTHAT CONTRACTEXPIREDGLENGOTINTOUCHWITHMETOFINDOUT IFIWASSTILLINTERESTEDINSELLING.HEACCOMPLISHEDMORE INAMONTHTHANTHEOTHERAGENTDIDINSIX.WITHINDAYS OFSIGNINGONWITHGLENINJANUARY,IWASALREADYGETTING CALLSFROMHISOFFICEABOUTSHOWINGSTHATWEREBEING SCHEDULED.BYTHEMIDDLEOFFEBRUARYANAGREEMENTOF SALEWASSIGNEDANDCLOSINGWASTHEBEGINNINGOFAPRIL. GLENANDHISTEAMKEPTMEINTHELOOPONALLSHOWINGS ANDICOULDNOTBEHAPPIERWITHTHEM.IWOULDN’THESITATE TOUSEGLENAGAINANDHIGHLYRECOMMENDHIMTOOTHER BUYERSANDSELLERS.
-GLORIA,PHOENIXVILLE,PA
