[Read] PDF/Book The Art of Brainstorming: The Practical Guide to Mastering Creative and Design Thinking and Generating Out of the Box Ideas to Solve Personal and Professional ProblemsPhilip I. Snyder
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Description
How can you generate novel ideas like a creative genius? What if you could brainstorm ideas with joy and ease, on your own and in a team? If you are looking for tools, and techniques, and inspirations to unlock your
creativity, then keep reading!
Have you ever tried to come up with a new cocktail mix idea, a cool theme for a child's birthday party, a new way of rearranging your bedroom furniture, or choosing a farewell gift for a colleague? It is not easy, but perhaps brainstorming can help you!
Since its birth in the early 1940s, brainstorming has continuously spread, especially in professional environments. Every day, many brainstorming sessions are held worldwide to generate novel ideas in many areas, from consumer research and marketing to advertising campaigns, insurance policies, new product development, etc.
The Art of Brainstorming by Philip I. Snyder covers everything you need to know about brainstorming, including its origins and principles, tools and techniques, application examples, thinking strategies, and a lot more in an engaging and easy read.
In The Art of Brainstorming, you will discover:
The most powerful tools and techniques to brainstorm novel ideas
How to let ideas have sex
Why traditional brainstorming doesn't always work and how to fix it
How to think up brilliant ideas in solitude and with a team
Clever ways to keep brainstorming while working remotely
How to organize, run, or participate in an efficient and energizing brainstorming session
The most common brainstorming mistakes to avoid
Why you should keep brainstorming even if you have terrible past experiences