The PR Report April 2011

Page 9

Cartoons: 17

Palin PR recruits Gallagher Specialist Sydney‐based healthcare PR consultancy Palin Communications has added a new Account Manager to its team with the recruitment of Yvonne Gallagher, who recently moved to Australia from Scotland. Yvonne’s most recent role was as a Media Officer in the Health Team for the Scottish Government. In this position Yvonne dealt with media interest in the swine flu epidemic and its implications in Scotland – along with many other health‐related issues. Prior to her public sector position she was a Senior Account Manager for over three years at Glasgow‐based Barkers PR where she led campaigns that raised awareness of the risks associated with high blood pressure and worked on projects related to community education on prostate cancer.

Wrights PR win MI3DE Independent public relations firm, Wrights PR, has added Equestrian Victoria’s Melbourne International Three‐Day‐Event (MI3DE) to its stable of major event clients which includes the Royal Melbourne Show and Melbourne Cup Carnival. Held annually at the purpose‐built Werribee Park National Equestrian Centre on the Queen’s Birthday long‐weekend ‐ Thursday, 9 June to Monday, 13 June 2011 ‐ the MI3DE is steeped in history and has been providing top level horse and rider combinations with an Olympic qualification ground for the past 53 years. Engaged to take the event to the public and guide it towards major events status, Wrights will draw on its past experience with clients such as the Victoria Racing Club, Country Racing, V8 Supercars and the Royal Agricultural Society of Victoria. The MI3DE has previously attracted more than 10,000 spectators as well as riders and officials from Europe, New Zealand and parts of Asia. The 2011 event will host a trade fair and exhibit regional produce, offering both a shopping and gourmet food and wine experience for visitors.

VIVA! join global health PR agency network VIVA! Communications has joined GLOBALHealthPR, the world’s largest independent group of PR agencies dedicated to health and medical communication. According to Kirsten Bruce, Principal of VIVA! Communications, a partnership with GLOBALHealthPR presents exciting opportunities for the PR agency and its clientele: “We are now extending our service offering and capabilities by partnering with this unique group of professional health communicators. This strategic partnership is testimony to our long‐standing experience in health and wellness PR, our consistent, high quality performance and the strategic relationships that we have developed over almost nine years of operating in this sector.


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