Issue 54 : April 2011 In this issue: 1.
Dani Lombard Public Relations launch FitFlop into the Australian market (photo right Dani Lombard, Founder)
Hill & Knowlton appoint Sue Cook as new their new MD for Australia following departure of Marcus Warner
CPR recruit former Liberal following NSW O’Farrell win
Fleishman‐Hillard appoint Newman as GM
LEWIS PR appoint Denby (below, left) to run new division
OpenLeaks – overview of new whistle‐blower site
Espresso Communications appoint Conroy
Intern experiences at Burson‐Marsteller and IMPACT
Left: Anna Denby, Lewis PR
Middle: BENCH PR
Right: Sue Cook, Hill & Knowlton
H&K Australia appoint Cook as MD Hill & Knowlton 20‐year veteran Sue Cook is taking over management of the agency following the departure of Marcus Warner. Vivian Lines, Hill & Knowlton President & COO Asia Pacific, said: “Sue Cook, who currently heads up our regional health practice, has just celebrated her 20th year with Hill & Knowlton in Sydney. As Acting Managing Director Sue will take over the day‐to‐day management of the agency and will also continue in her role as Regional Director, Health.
CPR appoint Jones following Liberal win in NSW Following the election of the NSW Coalition Government, CPR has appointed Former Chief of Staff and Federal Coalition adviser, Damien Jones, to advise clients on the O’Farrell Government. General Manager of CPR NSW, Anthony Reed, said Damien would bring a wealth of experience and valuable relationships: “Damien joins Kristy McSweeney, an experienced public and government relations specialist, who previously worked for Qantas and The Hon. Tony Abbott MP during his time as Federal Health Minister.” Damien Jones was also the Chief of Staff to Bronwyn Bishop MP, now Shadow Minister for Seniors. Damien worked in the United States on the George W Bush presidential election in 2000 as a campaign aid based in Washington.
Agent99 PR win PZ Cussons projects, wine account Agent99 Public Relations has won two projects for global FMCG player, PZ Cussons (www.pzcussons.com), whose many iconic brands include Imperial Leather, Morning Fresh and Original Source. Agent99 will roll out two PR campaigns across PZ Cussons home‐care range, including one for DUO Laundry Powder, and an initiative for Radiant which will introduce a unique concept to the laundry detergent category.
Agent99 PR has also been named the communications agency of choice for Hunter Valley Wine Country Tourism (www.winecountry.com.au), the leading tourism body based in the oldest winemaking region in Australia. The ‘Agents’ will focus on further raising the profile of the area and its close proximity to Sydney. Through the joint brief, Agent99 PR will also represent the Hunter Valley Wine Industry Association (www.winehuntervalley.com.au), promoting all of their hallmark wine and food events in 2011; including the June long Hunter Valley Wine and Food Month, and the Hunter Valley Semillon and Seafood Festival in October. This marks the fifth year that Agent99 PR has been contracted to promote the events on behalf of the organisation. Photo: Sharon Zeev Poole, Director, Agent99 PR
Science Journo Awards offer $30k in prizes 2011 Australian Museum Eureka Prizes, Australia's premier national science awards program, are now open. With opportunities for journalists and communicators, and a share in $30,000 up for grabs: • Australian Government Peter Hunt Eureka Prize for Environmental Journalism Awarded to journalists or communicators whose work is assessed as having most effectively communicated environmental issues to the public. http://eureka.australianmuseum.net.au/eureka‐prize/environmental‐journalism4 • Australian Government Eureka Prize for Science Journalism Awarded to journalists or communicators whose work is assessed as having most effectively communicated scientific and or technological issues to the public. http://eureka.australianmuseum.net.au/eureka‐prize/science‐journalism6 • New Scientist Eureka Prize for Science Photography Awarded for a single photograph taken in the past 2 years that most effectively communicates an aspect of science. http://eureka.australianmuseum.net.au/eureka‐prize/science‐photography4 For further information please go to www.australianmuseum.net.au/eureka or contact firstname.lastname@example.org if you have a question regarding a potential entry. Entries close midnight AEST Friday 6 May.
BENCH PR appoint Sealby BENCH PR has appointed Jessica Sealby to the position of senior consultant to work on the agency’s growing list of clients. Sealby joins BENCH PR with over eight years’ technology PR experience in senior agency roles both in Australia and the UK. Established in 2008, BENCH PR specialises in developing and implementing communications programs for technology and online businesses. The latest company to join the BENCH PR client list is eStore.com.au, Australia’s largest independent online IT retailer. Other clients include Synnex, IFS, Attachmate, NetIQ, Netsolutions and Advanced Solutions International. Since returning to Australia early last year, Sealby has worked in a senior consulting capacity across the technology, biotechnology and corporate sectors. With experience across Asia Pacific and Europe, Sealby has worked with leading technology and B2B agencies including Firefly Communications in London and Edinburgh, and Howorth in Sydney.
Communikate et al appoint Lewis Carmen Lewis (pic, right) has joined the Communikate et al team as a Senior Consultant.
Edelman hires Osorio to lead health & wellness portfolio Edelman Australia has made a series of appointments to service its health & wellness portfolio including Johanna Osorio as Associate Director and Sophie Cooley as Senior Account Manager. Johanna Osorio, an Australian who returns to this market after an extended period at The Red Consultancy London, will be charged with growing the agency’s national health and wellness practice, with a specialisation in food and beverage marketing. Johanna has over ten years experience spanning the health and wellness and consumer marketing sectors. Whilst in London, she was responsible for global campaigns for clients such as The British Coffee Association, GlaxoSmithKline and Johnson & Johnson as well as a number of UK government departments. Previously within Australia, Johanna was 2iC in the consumer marketing team at Weber Shandwick and sister agency GolinHarris, leading health and wellness accounts across clients including: Nestlé, Cereal Partners Worldwide and Johnson & Johnson. Her return to Sydney from London will see her work across a portfolio of current Edelman clients including: Johnson & Johnson and Wrigley, while actively growing the division’s footprint. Johanna’s appointment follows on the back of the recent appointment of Sophie Cooley. Sophie has over six years of in‐ market experience, including 12 months at the National Heart Foundation as NSW Communications Manager.
Fleishman‐Hillard: Jennings departs, Newman appointed GM Fleishman‐Hillard announced the promotion of Chris Newman (pic, right) to the role of general manager for its Australian operations, based in Sydney, following the sudden departure of Walter Jennings. Previously vice president, Melbourne, Newman possesses a wealth of experience in developing and delivering successful corporate communications strategies throughout Australasia, Europe and the Middle East. He assumes the role held by Walter Jennings since 2009, who has resigned. Fleishman‐Hillard has been operating in Australia for a decade and provides dedicated public relations services across four distinct areas – healthcare, technology, consumer marketing and corporate/financial services. “Chris’s exceptional track record positions him to play a pivotal role in delivering first‐ class consultancy services for existing and prospective clients in Australia," said Lynne Anne Davis, regional president and senior partner, Fleishman‐Hillard Asia Pacific. “We are delighted to see him step into this leadership role.” A New Zealander by birth, Newman began his career at Fleishman‐Hillard in 2007 in the UK and the Middle East, specialising in corporate communications and issues management programs for a range of leading private‐ and public‐sector organisations. More recently, he has serviced the requirements of Fleishman‐Hillard Australia clients such McCAIN, Philips, The Nature Conservancy and Brightstar. Prior to joining the firm, Newman spent time working in politics and was also an executive committee member of Eulogy!, the UK’s leading B2B marketing services agency.
Porter Novelli win 5 clients Following a competitive pitch, global video game publisher THQ selected Porter Novelli to launch its gaming device uDraw GameTablet. European baby brand Bugaboo selected PN to provide retained public relations services, with a broad scope of work including consumer communications, product launches, event management and celebrity seeding. PN was appointed by green cleaning product range JAWS to lead and manage all communication aspects of its launch into the Australian market, while Australian‐owned seed company Nuseed has tasked the PN team with the announcement of a research collaboration. PN also secured work with a “significant player” in the healthcare industry but are unable to name their new client due to a confidentiality clause with the client. Porter Novelli’s client roster includes the Australian Egg Corporation, Bupa Australia, BDO, Coles, Corporate Express, Diageo, Just Group, Macular Degeneration Foundation, MYOB, New Balance, PepsiCo, Walt Disney Studios Home Entertainment, Vaalia Yoghurt and Visa.
Pulse Communications win Huggies campaign Pulse Communications, the consumer arm of Ogilvy PR in Australia, has been appointed by Kimberly‐Clark to launch the Huggies Mum Inspired Grant Program. In its first project for the brand, Pulse is managing the public relations, ambassador appointments and social media elements of the program, which helps innovative mums turn their child‐related business ideas into a reality by rewarding five applicants with $20,000 grants. Pulse Communications Managing Director, Matt Buchanan said that the Huggies Mum Inspired Grant Program “demonstrates that the Huggies brand is all about supporting mums,” said Buchanan. “We’ve learned that motherhood not only brings out a new set of needs for mums but also a new wave of business ideas that evolve from their first hand experience of caring for their bubs. The PR strategy was created from insights gleaned from a recent Huggies survey investigating the level of interest in mothers starting their own businesses after having children. It also looked at the barriers preventing their development. The campaign ambassadors are children’s television personality and entrepreneur Justine Clarke and the founder of Carman’s Fine Foods Carolyn Creswell. The campaign launched nationally with grant submissions open to all Australian mothers until May 1 at www.huggies.com.au/muminspired The PR campaign will include a social media program, media relations, grant development and management and internal communications. STW Group’s Ogilvy & Mather, Sydney will develop the ATL print campaign.
Chieftain Comms retain RACV account After a highly competitive pitch, youth marketing and experiential agency Chieftain Communications has retained the Royal Automobile Club of Victoria’s (RACV) youth account, ‘free2Go’, for another two years. Chieftain Communications have supported the RACV’s youth platform with core services, including market insights, communications strategy, and digital services.
Hill & Knowlton recruit Farlow following NSW Liberal win Hill & Knowlton (H&K) has strengthened its Public Affairs team with the appointment of consultant Scott Farlow as Associate Director. A former Liberal staffer and current President of the NSW Young Liberals, Farlow has wide experience in the political and corporate sectors, having worked as a strategic consultant in the finance sector and more recently as a government relations consultant. Farlow also sits on the State Executive of the NSW Liberal Party. H&K Strategic Counsel, Jacquelynne Willcox, who leads H&K’s Government Relations and Public Affairs Division, said: “Scott will broaden our political reach and clout, he has been a senior adviser to Federal and State MPs, and also has an intimate understanding of local government and planning, having served on Strathfield Council as a Councillor and also as Mayor.” Farlow (pic, right) will take up his role at H&K in early April.
Splendid win Red Bull work Splendid Communications has been appointed by Red Bull Australia to manage the communications for the brand’s national online music competition, Red Bull Bedroom Jam. In its second year, Red Bull Bedroom Jam provides a unique opportunity for young bands to be discovered through live webcasts from their bedroom. Two winning bands will have the chance to record at the Red Bull Studio in LA or London, play at a major festival in the UK and tour with an established Australian band. The national media relations campaign will roll out from March to September and include influencer engagement, content creation, program and tour publicity. Splendid Managing Director, Annalise Brown (middle in photo, right) said: “Red Bull is a fantastic win for Splendid Australia and a great fit within our portfolio of music, youth and drinks brands. Our knowledge and experience, from amplyfing music festivals and events, to content creation, seeding and non‐traditional PR techniques perfectly compliment the Red Bull brand and the Red Bull Bedroom Jam property.” Splendid was awarded the account in a competitive pitch.
Naked create Mummy Blogger event for GSK Naked Communications launched a networking and presentation event for mummy bloggers for its client GlaxoSmithKline. GSK brand Macleans sponsored US mummy blogger Kristin Brumm, of Wanderlust, to attend the Aussie Bloggers Conference. The GSK event was a separate function held the evening before the conference. 25 of Australia’s top mummy bloggers attended the GSK event at Sydney’s Arthouse Hotel, to hear Kristin’s insights on the mummy blogging landscape and experience the GSK brands – from Macleans, Panadol, Ribena, Sensodyne, Pronamel and Nicabate. The event was organised by the Expressions PR team at Naked. Photo: Nikki Parkinson (on right in photo), Founder of Styling You
LEWIS PR extends Consumer & Travel division LEWIS PR announced the launch of its consumer and travel division in Australia, with work beginning immediately on the division’s first lifestyle client, COMO Hotels and Resorts. The launch follows the successful establishment of the division in the UK a year ago, with subsequent rollout to markets including Hong Kong, India, Singapore, France, Italy and Germany. To drive the new division in Australia, and lead COMO activity, LEWIS PR has appointed Anna Denby (photo, right) as Account Director. Anna comes to LEWIS PR with a long career in the travel and tourism sector with experience across hotel groups, aviation, wholesale, leisure, MICE and regional and national tourism boards. LEWIS PR, which celebrates 10 years in Australia this year, has over 25 offices across Asia Pacific, North America and Europe, servicing sectors including technology, consumer, travel, and healthcare.
Madigan Everest launches consultancy with focus on family and health Nicole Madigan Everest is expanding her services to include all facets of public relations, marketing communications, corporate and website copy, focusing on the industries of family, females and health. Madigan Everest has more than ten years experience in the communications industry, having worked in the fields of marketing, editing, public relations and journalism. She combines being a feature writer, columnist and consulting PR manager of global fashion brand Unit Clothing. According to Everest: "The years spent writing about and reporting on family/parenting/children, women's issues and health has allowed me to develop extensive knowledge of and contacts in these industries. Businesses and individuals targeting females and family are increasing at a particularly rapid rate; and society's thirst for knowledge relating to health and wellbeing cannot be quenched. Contact Nicole Madigan Everest via website: www.nicolemadiganeverest.com
MAGNUS expands team, boosts corporate transaction capacity MAGNUS Investor Relations + Corporate Communication has expanded its investor relations and corporate transaction communication advisory team with the addition of Victoria Hunt as Senior Client Advisor and Stephanie Sim as Client Advisor. Victoria brings to MAGNUS six years’ experience with Macquarie Group in investor relations, equity capital markets and asset management in Sydney and New York. Stephanie joins MAGNUS from Bank of America Merrill Lynch, where she worked in mergers and acquisitions, capital raisings, initial public offerings and corporate restructurings for mining services, retail, industrial distribution, healthcare and professional services clients. MAGNUS has also appointed Kirsty Lally to the team as Finance and Operations Manager to support the expanded client advisory team.
The PR Shop launch Nestle Milky Bar campaign Trans‐Tasman pr agency the pr shop has been appointed to manage Nestle's search for the next Milkybar Kid after successfully managing a similar campaign in New Zealand. Headed by Directors Pippa Lekner and Sally Frewin, the pr shop's Sydney based team will manage the publicity surrounding the national search for the brand's next TV commercial, a process set to span three phases over four months. Photo, right: The PR Shop's directors Pippa and Sally
UK Govt: PR should be first, before advertising http://www.prweek.com/news/rss/1058912/New‐Cabinet‐Office‐marketing‐spend‐rules‐benefit‐PR‐says‐comms‐expert/
UK Parliament to limit Local Govt PR/newsletters http://tinyurl.com/4enjldu
UK PR agency acts as venture capital partner Chime PR seeks entrepreneur PR people to finance http://www.prweek.com/news/rss/1060646/Chime‐unveils‐new‐venture‐backing‐entrepreneurs‐comms‐industry
Palin PR recruits Gallagher Specialist Sydney‐based healthcare PR consultancy Palin Communications has added a new Account Manager to its team with the recruitment of Yvonne Gallagher, who recently moved to Australia from Scotland. Yvonne’s most recent role was as a Media Officer in the Health Team for the Scottish Government. In this position Yvonne dealt with media interest in the swine flu epidemic and its implications in Scotland – along with many other health‐related issues. Prior to her public sector position she was a Senior Account Manager for over three years at Glasgow‐based Barkers PR where she led campaigns that raised awareness of the risks associated with high blood pressure and worked on projects related to community education on prostate cancer.
Wrights PR win MI3DE Independent public relations firm, Wrights PR, has added Equestrian Victoria’s Melbourne International Three‐Day‐Event (MI3DE) to its stable of major event clients which includes the Royal Melbourne Show and Melbourne Cup Carnival. Held annually at the purpose‐built Werribee Park National Equestrian Centre on the Queen’s Birthday long‐weekend ‐ Thursday, 9 June to Monday, 13 June 2011 ‐ the MI3DE is steeped in history and has been providing top level horse and rider combinations with an Olympic qualification ground for the past 53 years. Engaged to take the event to the public and guide it towards major events status, Wrights will draw on its past experience with clients such as the Victoria Racing Club, Country Racing, V8 Supercars and the Royal Agricultural Society of Victoria. The MI3DE has previously attracted more than 10,000 spectators as well as riders and officials from Europe, New Zealand and parts of Asia. The 2011 event will host a trade fair and exhibit regional produce, offering both a shopping and gourmet food and wine experience for visitors.
VIVA! join global health PR agency network VIVA! Communications has joined GLOBALHealthPR, the world’s largest independent group of PR agencies dedicated to health and medical communication. According to Kirsten Bruce, Principal of VIVA! Communications, a partnership with GLOBALHealthPR presents exciting opportunities for the PR agency and its clientele: “We are now extending our service offering and capabilities by partnering with this unique group of professional health communicators. This strategic partnership is testimony to our long‐standing experience in health and wellness PR, our consistent, high quality performance and the strategic relationships that we have developed over almost nine years of operating in this sector.
Since 2001, GLOBALHealthPR has earned a reputation for delivering proactive, innovative, versatile and outcomes‐driven work. The tight‐knit network of health and medical PR agencies takes a partnership approach to coordinating and implementing local, regional and global PR campaigns. GLOBALHealthPR member agencies provide a range of services including the coordination of medical and consumer product launches and ongoing disease awareness and education campaigns, medical and consumer media relations, medical education and continuing medical education (CME) programs, opinion leader/advocacy development, patient advocacy relations, issues and crisis management, meeting and events management, patient clinical trial recruitment and retention programs, public affairs, internal communications and design, interactive and web communications. For more information: www.vivacommunications.com.au and www.globalhealthpr.com
DLPR launch FitFlop winter range PR Agency DLPR managed he FitFlop Footwear Autumn launch, with a theme of “getting your day started on the right foot". DLPR served up a delicious breakfast at the IVY penthouse (see photo, below), hair and makeup touch ups were available to ensure the invited Editors and Journalists received a perfectly groomed appearance for their day at work. Of course, they also got to check out the new FitFlop range and get fitted with their own pair.
The goal of the event was the launch of FitFlop Footwear’s Autumn/Winter collection to fashion and lifestyle media Attending the event were lifestyle, health and fashion editors from top tier women’s magazines such as Cleo, Cosmopolitan, HealthSmart, Madison, Who, NW and OK. The concept of FitFlop is to provide the wearer with a “workout while you walk”. The patent‐pending Microwobbleboard midsole helps activate leg and glute muscles more, every time you take a step. Previously FitFlop has offered predominantly summer styles, but this is the first year the brand has offered a full winter range featuring close toed sneakers, clogs and boots, all of which offer the same FitFlop benefits that have seen 8 million pairs sold throughout the world, while offering fashion forward styles that can pair back with any winter outfit. Media were
delighted to walk away with their own pair of FitFlop sneakers or clogs and immediately following the event DLPR have received numerous requests from media who will be featuring the brand in their respective publications. As DLPR were targeting predominantly long lead media, the coverage is still scheduled to appear. However DLPR has secured a number of opportunities in the coming weeks. Following on from the launch DLPR has distributed a media release on the launch of the Autumn Winter range to an Australia‐wide media list and have been proactively pitching to long lead and short lead fashion and lifestyle media both nationally and interstate. The dissemination of the release paired with proactive pitching has ensured DLPR has a considerable amount of expected coverage to look forward to. Dani Lombard Public Relations is a boutique Public Relations agency specialising in consumer lifestyle brands. Founded in February 2007, photo right shows the DLPR team.
Weber Shandwick appoint Nicholas EVP Public Affairs, Asia Pacific Weber Shandwick has appointed Alistair Nicholas as Executive Vice President of Public Affairs, Asia Pacific. He will be responsible for Weber Shandwick’s reputation management and public affairs business in China and will also lead the firm’s regional Public Affairs practice across the Asia Pacific region. Based in Beijing, Nicholas will report to managing director of China, David Liu, and have a dotted line reporting relationship to Baxter Jolly, vice chairman of Asia Pacific, who has overall responsibility for all of the firm’s specialist regional practice areas. Nicholas comes to Weber Shandwick with a distinguished track record in strategic public affairs consulting. Prior to joining the firm, he served as president and CEO of AC Capital Strategic Consulting, a leading independent consultancy firm based in Beijing, which he founded in 2003. During his past 10 years in China, he has provided top level strategic advice to a range of companies, including many Global Fortune 500 companies. Prior to moving to China, Nicholas was Australia’s Trade Commissioner to the World Bank and the United Nations, based at the Australian Embassy in Washington, D.C.
Watterson create consumer division to the B2B agency Watterson Marketing Communications has appointed experienced consumer technology consultant Veronica Colvin and former journalist Cameron Wells as consultants, to bring a consumer edge to the firm’s business and IT expertise. Veronica has more than 13 years’ experience in communications, having worked previously on high profile accounts such as Google, YouTube, BlackBerry, Acer, Blu‐ray, TomTom and Canon. She has also worked at CanTeen, a not‐for‐profit organisation that supports 12 to 24‐year‐olds living with cancer. Cameron most recently worked as the legal affairs reporter at an English‐language daily newspaper in Cambodia. Prior to that, he worked as a music journalist, social media exponent, blogger and editor at an online music and digital media marketing company.
Can OpenLeaks learn from the mistakes of WikiLeaks? The past 18 months has seen the dramatic rise and fall of the non‐profit publishing phenomenon WikiLeaks. With it’s charismatic Australian founder, Julian Assange feted by wealthy philanthropists, but suddenly placed under house arrest, pending extradition, the people behind WikiLeaks became the news rather than what they leaked. Whilst WikiLeaks is a key development for PR practitioners to follow, what is of equal interest is the team of people who have left WikiLeaks to form a new whistle‐blowing publishing platform, which, they claim, will offer media partners and NGOs, a source of inside information without the alleged disadvantages of WikiLeaks. In this article, German based Public Relations practitioner, Monique Zytnik (pic, right), looks at the new platform OpenLeaks (based in Germany) that has emerged post‐WikiLeaks, and asks if this new model is both trustworthy and sustainable. Most of us are familiar with the trust model that shows the greatest amount of trust can be earned when what you say and what you do equals what other people say about you. Whilst WikiLeaks revolutionised the news industry, it’s organisational structure and charismatic founder have led to some serious questions being raised about WikiLeaks long term viability. Who, or what, is OpenLeaks? From the chaos that is WikiLeaks, a new whistle‐blowing site is trying to emerge like a phoenix from the flames. OpenLeaks (OL) is the brainchild of former WikiLeaks employee Daniel Domscheit‐Berg (formerly using the pseudonym Daniel Schmitt), who left WikiLeaks in September last year. Daniel is joined in this non‐profit project by Herbert Snorrason, another previous WikiLeaks employee, and according to Snorrason, a ‘dozen staff coming from various backgrounds.’ We want to develop an efficient mechanism that gives whistleblowers the chance to inform the public, said Daniel Domscheit‐Berg in a recent interview in German with Taz.de. So why should people trust OpenLeaks after the exposé on WikiLeaks that Daniel Domscheit‐Berg himself recently published? Is it enough for him to say that he has learnt from his experience? Is it enough to say that OpenLeaks infrastructure can be independently reviewed? Can OpenLeaks ultimately rest on the laurels of their yet to be confirmed members? How will OpenLeaks work? The OpenLeaks site will act as a conduit allowing individuals to anonymously share information with OpenLeaks member organisations and, unlike WikiLeaks, Facebook or Wikipedia, it will not publish content. Both Daniel and Herbert have said that OpenLeaks will not make any editorial decisions nor will it have an editorial policy. It will be left to the member organisations to decide if material is authentic and appropriate to publish. This model leaves these member organisations in positions of enormous power, without perhaps the legal protection or obligations the media has traditionally been privileged to. These organisations have not yet been named, as the OpenLeaks project is still in the initial development and testing phase. Open Leaks says the OpenLeaks community will comprise of a mixture of NGOs, media, unions, human rights or environmental groups, which are half handpicked and half appointed through an application process. Herbert Snorrason has openly stated they would like to work with organisations such as Greenpeace, Amnesty International, The Red Cross and the media, but do these organisations want to work with them? The project is expected to move into a bigger, member‐based testing phase in mid 2011. It appears to be many months from being a fully functional project, boasting a full, robust member base to provide it with some of the credibility that it needs to begin building public trust.
Can we trust the material that will be published? The OpenLeaks website claims they can be trusted: ‘because they are not just trusting us alone, but the OpenLeaks community. More specifically, though, the question of trust in someone whom you supply with confidential material has two major aspects: 1) trust in the integrity of those receiving the material and handling it, 2) trust in those supplying and operating the technical infrastructure.’ Yet in a recent UK Suffolk University Law School forum, Herbert Snorrason admitted: ‘I can’t really say anything to make you trust me. We just have to try and prove by what we do that we can be trusted. That is the only thing we can do. Sorry.’ If OpenLeaks is the mechanism, or platform, will someone be able to guide these organisations on how to manage their increased corporate social responsibility? OpenLeaks will have no control over content that is published. ‘If information is legitimately causing risk to specific individuals we will probably consider breaking off relationship with the organisation publishing that material,’ Herbert said. ‘But that is the only weapon or the only strategy that we would have in terms of preventing material from being published. Prior restraint is not something that we ever considered implementing in the system.’ These dilemmas are no different from the privacy and publishing dilemmas Facebook has unleashed onto the internet. More questions than answers? And, if knowledge is power, then how can we be sure these organisations will not use their newfound access to potentially explosive material, for self interest? Will they be open to corruption and are they as fallible as the organisations exposed by WikiLeaks? Are they also prepared to be involved in legal cases and potentially sued? Herbert Snorrason admits he is an anarchist and given the history with WikiLeaks it would be idealistic for the member organisations to think this is a risk‐free project. ‘In a way what we would hope to happen is to start an argument in society over where the boundary between openness and secrecy lies. At the moment we think society is far too secretive,’ he said. It is wise for OpenLeaks to hold back from being fully operational, not only for the technical gremlins to be ousted, but also to allow these ethical and moral questions to be publically raised and debated. As both Daniel and Herbert have often mentioned, there are other issues for them to work through, such as negating international laws, and managing material in all the languages and file types the world offers. Their recent public relations tactic of addressing public forums has certainly assisted in presenting themselves as intelligent, well spoken people who are willing to stimulate and participate in these debates. Time will tell if the debate really is about transparency, power, or what information is in the public interest and should be published. Who will constitute the hundred or so member organisations and will OpenLeaks be trusted when the project finally goes live? Whatever the outcome of the deliberations by the fFounders of OpenLeaks, the new site platform will eventually get up and runninggo live, and PR practitioners should plan for more scandals and leaks, although perhaps not via OpenLeaks, but via their third party partners. At a minimum, PR practitioners should review their crisis communication plans and work with senior management on on their mitigation strategies. P; although, as per the opening line, perhaps the best option is of all is to ensure that all decisions within your organisation are as ethical and transparent as possible decisions within your organisation, thus lowering the possibility of leaks. Is that too much to ask? Further information: The OpenLeaks website and a video presentation, OpenLeaks, a presentation by Daniel Domscheit‐ Berg, explain the OpenLeaks concept in more detail. Monique Zytnik is based in Germany. Contact: email@example.com – or if you would like to discuss the article with Monique, you can visit: www.facebook.com/zytnikconsulting
How PR should prepare for Reputation Warfare The PR Report met up with Leslie Gaines‐Ross (photo, right), the global Chief Reputation Strategist for Weber Shandwick, based in the USA, who visited Sydney recently. Leslie’s message to PR practitioners is twofold: be aware of the power of bloggers and new media, and up‐skill your CEO to be a advocate for the organisation, and create a channel to fight off any attacks that may eventuate. Two free reports discuss these topics; summary of each report and links below.
Reputation Warfare Companies trying to protect their reputations are increasingly coming under attack from small‐scale antagonists, dissatisfied customers, disgruntled employees, anonymous rumor mongers, confidential leakers – practically anyone with access to a computer and an opinion. Companies can fight back against these new media bandits and snipers by applying certain strategies, taken from military lessons learned. Report here: http://www.webershandwick.com/resources/ws/flash/WS_HBR_Reputation_Warfare_Electronic.pdf
Socializing Your CEO: Going from (Un)Social to Social Weber Shandwick analyzed leading CEOs to examine how they are using the Internet to communicate their company positioning as well as demonstrate their trustworthiness and transparency. In addition to finding out in the research that leading CEOs are fairly comfortable with traditional media, Weber Shandwick found that CEOs are slow to use social networks and channels. Weber Shandwick recommends six different ways for CEOs to be more social and reach out to more stakeholders and give their companies a much needed human face or connection. Recommendations include taking small first steps into the online space such as posting CEO and executive photos online, using video of CEOs/executives on their corporate websites, repurposing CEO speeches online, etc. Further reading here: http://www.webershandwick.com/resources/ws/flash/Socializing_Your_CEO_FINAL.pdf
Well rounded intern experience makes an impact Article by Kellie Morrissey, IMPACT Communications: former intern; now account executive. Mid way through last year I received the fabulous news that IMPACT Communications was more than happy to take me on as an intern. I’d been recommended the PR agency by a fellow student at university who spoken about the agency with nothing but praise. It was a wonderful yet slightly daunting prospect to know that the media releases I would be writing would no longer be simply submitted to the lecturer for marking. My releases would be out there for the media to see – and with a real client’s name on them. But, the buzz of working with real life clients in a supportive and friendly work environment was an experience I enjoyed immensely. From the moment I first stepped into the office, the talented team at IMPACT Communications was very welcoming. A member of PRIA, IMPACT Communications is a PR agency based in Pyrmont, with a host of both national and international awards to their name. IMPACT Communications has client in health and beauty; food and lifestyle; banking and finance; education and training; IT and technology. I found the office at IMPACT Communications fun and dynamic – making it a work environment you could really be happy in. IMPACT Communications makes sure they look after their employees (and interns) with cake and pilates sessions regular features in the office! I had the opportunity to carry out work with clients including Lady Jayne, Olives and Olive Oil from Spain and SAXA Salt during my time as an intern. I enthusiastically tackled a multitude of tasks during my time at IMPACT Communications – with tasks ranging from writing media releases and copy to helping out with events. There was not a single task that I didn’t learn something from. The great thing about my time at IMPACT Communications as an intern was that everyday was different. One day I’d be in the office writing and researching and the next day it would be all hands on deck and I’d be out helping out at on the stand for Olives and Olive Oil from Spain at the Good Food and Wine Show 2010. For me, interning put theory into practice and firmly cemented my belief that PR was well and truly the career for me. I left on such a high after my two week internship with IMPACT Communications that I went back for more. Soon after returning back to IMPACT Communications, during my university holidays, it was a wonderful surprise to be offered a full time position as an Account Executive. Since then, I have never looked back, often wondering if work should really be this fun and rewarding! PR students or graduates wishing to intern at IMPACT should email their resume to Frances Dwyer at firstname.lastname@example.org
My 5 Weeks as a Burson Person Article by Anna Warby, intern at Burson‐Marsteller Australia. I went into my internship at Burson‐Marsteller with an open mind, following the completion of my Communications degree at Monash University, Melbourne. I was looking to explore the field of public relations and gain invaluable experience at one of the leading PR agencies around the world, and although I had high expectations, Burson‐Marsteller delivered. From my very first day at B‐M, I was greeted with big smiles and taken in as part of the team. I felt at a great advantage to be learning from such a talented, driven and creative group of professionals, who assured me their assistance and support, if ever needed, was only an email away.
The office was a buzz each morning with the tapping of keyboards, the swish of newspapers and the frequent bursts of infectious laughter. Beanbag seats for brainstorming sessions and the open‐plan layout of the office welcomed team bonding and group collaboration, as well as the daily delivery of fresh fruit and regularly topped up biscuit jar to fuel the creative mind. During my time at B‐M, I was given the opportunity to spend a week in each team and work across a dynamic range of clients, strengthen my communication skills and develop relationships with key contacts and the media. As well as the necessary admin duties, I was encouraged to contribute to new and exciting business proposals, research projects, brainstorming sessions, and social media updates. I was also fortunate enough to attend a presentation from the B‐ M President and CEO of Asia‐Pacific, Bob Pickard, which was a fantastic way to view B‐M on a global scale and open my mind to all the avenues a career in public relations can lead me. Apart from gaining all this practical experience, I was given the opportunity to immerse myself into the B‐M culture which included the morning coffee runs, the lunches, the celebration of promotions and of course, the Friday afternoon drinks. One of the highlights during my internship was attending a BM run media mingling function to celebrate Australia Day. As my internship draws to a close, I can reflect on the extensive range of knowledge I have accumulated in such a short space of time. Not only was I able to gain hands on experience and immerse myself in the workings of a top PR agency, but I was successful in achieving my ultimate goal‐ to develop a passion for public relations. With this in mind, my internship at Burson‐Marsteller has proven to be an integral part of my career development and I am very much looking forward to beginning a dynamic and rewarding career in public relations.
Send us your intern story for The PR Report ! Editor’s note: Thank you Kelly and Anna for sharing your intern experiences, best wishes for your future careers in PR! We welcome enquiries from PR agencies and Universities wanting to discuss or nominate their intern programs. Please email email@example.com
Happy 70th Birthday to Alan Jones? In 2006 ABC Four Corners Reporter Chris Masters wrote a fascinating, and unauthorized, book on the life of Alan Jones (photo, right), from his early years as a teacher at some of Australia’s most prestigious schools, his time as a rugby coach, his attempt at running for political office, his time as a businessman and most recently as Sydney based AM‐radio shock jock (currently on 2GB). Masters’ book, called “Jonestown”, was so fascinating that ABC Books declined to publish it when Masters had finished writing it. He eventually found another publisher. The early chapters deal with Jones’ childhood in Queensland. One topic that gets a good yarn, mainly due to Jones’ alleged inability to confirm the date himself, is the day and year of Jones’ birthday. Masters writes in the book that his best estimate is that Jones was born on 13th April 1941, which would make Jones 70 this month.
Westfield invest in event PR with Gok tour PR is all about events, so I had to see Gok on his Australian tour. OK, my eldest daughter asked me to go and photograph the event because it was at mid‐day and she was at school (note to Westfield PR: why mid‐week & mid‐day?)... Anyway, Westfield did a fantastic job of managing the event, and the crowd (mostly Mums) loved Gok, who's a real pro. The Dads sat at the back with the babies and prams looking bored. Will retail always be divided by gender? Retail in trouble However, Gok reminded me that there's a serious side to all this. Retail in Australia is suffering from extreme competition from online stores (esp due to strong A$ making prices in foreign currencies very cheap) ‐ Westfield and other shopping centre owners (and retailers) need to invest in PR to try and bring back the people to the stores (it's the stores who pay rents and a percentage of their turnover to Westfield remember). How can Australian retail use the web and traditional PR to drive more people through the shops? Shameless Plug: maybe attend the World Bloggers Day?
FCR run mining investor relations events FCR’s first resources “lunch club meeting” for 2011, drew a number of prominent CEOs and mining executives to their offices in the heart of Sydney’s CBD. The FCR lunch, which has traditionally been held every quarter since its inception in 2007, brings together public and private companies, investment banks, analysts, brokers and media to discuss outlook for the resources and energy sectors. FCR has a long history of serving the mining sector, beginning in 1987 when the company wrote the first investor relations plan for CRA (now Rio Tinto). Photo: Jaylin Mao, Analyst Credit Suisse; Rod Austin, CEO, Enodocoal; Erin Taylor, Senior Account Manager FCR; Jeremy O’Gorman, Equities and Derivatives Investment Adviser, Shaw Stockbroking
Lynch moves up to CEO role with REIA
Amanda Lynch leaves her role as Director of Communications for ALGA (Australian Local Government Association) after four and a half years, to become the CEO of the Real Estate Institute of Australia.
Undertow Media win property and sport clients
Undertow Media has been appointed by APN Property Group and the Palan and Tertini families to undertake a six‐month PR and media buy campaign to launch the joint venture partners’ first residential initiative, The Capitol South Yarra, a new apartment complex in Melbourne. Undertow Media is also managing all public relations for the 2011 International Ice Hockey Federation (IIHF) Division II Group A World Championship tournament (4 to 10 April) which kicked off at Medibank Icehouse, Docklands this month. The 2011 IIHF World Championship is the first major international sporting event to be held at the Medibank Icehouse. Australian property group Stockland called upon Undertow Media’s PR and event management skills to help celebrate the launch of its Highlands Living Display Centre – the largest display village in Melbourne’s North. The aim of the event was to raise awareness about Stockland’s new facility, drive foot traffic through the display village gates and continue to engage the local community. Undertow was responsible for planning and managing the all‐day launch event which included coordinating live crosses with Mix FM, a wide range of family entertainment and double‐decker tours throughout Highlands; an effort that saw over 3,500 people walk through the gates of the Highlands Living Display Centre.
Fleishman‐Hillard strengthens Technology and Healthcare Fleishman‐Hillard Australia has strengthened its Technology and Healthcare practices with the appointment of two new senior account managers. Rob Irwin has been appointed senior account manager – technology working with clients including AT&T, Avaya, Brightstar and TE Connectivity. Angela Read has been appointed senior account manager – healthcare, working with clients Cook Medical, Bayer Schering Pharma and Millenium Pharmaceuticals. “Due to consistent growth in the healthcare and technology practices, we are pleased to announce two new hires to the Fleishman‐Hillard team. Both Rob and Angela have the ideal skills and experience required to meet our clients’ needs and deliver the high‐quality work our agency is known for,” said Chris Newman, General Manager for Fleishman‐Hillard. Prior to joining Fleishman‐Hillard, Rob Irwin was contracted to Paramount Pictures to deliver social media and online PR services, working across blockbuster films including IRON MAN 2, TRANSFORMERS 2, TOMORROW WHEN THE WAR BEGAN and UP IN THE AIR. Irwin’s background is in Australasian technology journalism and PR, writing and editing at titles including PC Week, PC Magazine, Windows 2000 Magazine and itGraphics, and on the agency side at Burson‐Marsteller, Hill & Knowlton, n2n and Network PR. He holds a bachelor’s degree in Arts (Mass Communication, Literature and Psychology) from the University of Western Sydney.
Hill & Knowlton recruit Koch
Hill & Knowlton has recruited Abigail Koch to its Corporate & Financial Services team as an Account Manager. Koch has experience in the financial sector having worked as an Account Manager for a London‐based financial services consultancy. She has experience working in media relations, issues management and analyst relations for a major UK investment manager, as well as a range of boutique asset management firms in traditional and alternative investments. Koch reports to Corporate & Financial Services Director, Ian Pope.
Crowd sourcing generates campaign ideas for Cancer Council Cancer Council NSW says thank you to all those who participated in Ken Hudson’s speed thinking session at the New Media Summit 2011 (pic, right, shows Ken leading a group speed thinking exercise). The “crowd sourcing” session asked delegates to work together to create campaign ideas that will raise awareness about cancer in men, was truly inspirational. Here’s the problem: compared to women, men are 80 percent more likely to die from cancers that are common to both men and women. We could save around 6,000 Australian men per year dying of cancer through basic preventative measures, including minor changes to lifestyle and screening. That’s around twenty percent of all cancer deaths! Can PR people help? At the New Media Summit, Ken’s session asked delegates to work in pairs to create motivating, relevant and “men‐friendly” communication campaigns (with a large online component) that targeted 30‐60 year old men. The group session came up with many great ideas. Here are some of them: • “What have you got to lose…” campaign – your freedom, family, hobbies, job, kids. Guys film themselves and put it up on website of where they would like to be and what they would like to do • “It’s not as uncomfortable as…” – a bowel exam is not as uncomfortable as…This campaign dispels myths about certain types of screening • Live longer for your kids – a kid’s perspective on the effects of healthy living • Take the mountain to the man‐ put a Dr Kiosk at the Footy/Bunnings (like breast check at Myer) • Facebook friendwheel app –create a visual friend wheel to represent size and scope of cancer • Women withhold s*x until your man gets healthy! (ouch) • And last but not least, the “idea du jour” was s*xy nurses. S*xy nurses were a recurring theme! It was great to see that some of the ideas generated confirm we are on the right track, such as using celebrity ambassadors, real life stories and targeting sporting events or groups, as these are already part of our campaigns. If you have any more ideas, it’s not too late! Please email firstname.lastname@example.org
Australian publicist sets up US agency Australian publicist, Emma Cooper, has launched International Celebrity Relations Inc (ICR) a U. S company which seeks to bridge the gap between Australian brands and international talent for local marketing purposes. ICR’s role starts with the negotiation of talent and extends through until completion of the project including production, publicity and artist management. Emma’s most highly recognised project is the Australian Vittoria Coffee campaign starring Al Pacino, one of Hollywood’s most sought after actors and one who had previously never agreed to an endorsement. Shot in New York, Emma (on left in photo) took on the role of producer for the TV commercial which is currently running on Australian television. www.icrny.com
Comms industry professional Conroy joins Espresso Sydney based PR and communications agency Espresso Communications has recruited Amanda Conroy to manage key client accounts within the agency. Conroy joins Espresso following an extensive career as a technology journalist working across consumer and business‐to‐business print and online titles most recently as editorial director of the Consumer Division of IDG Communications. Conroy will manage a number of client accounts including eWAY, LogMeIn and Sophos. In addition to Conroy joining the team, Espresso has also recently appointed Laura Fireman as an account director for the agency’s consumer business and Aaron Percival as account coordinator. Fireman joins the team from the UK where she worked with a range of brands including MTV UK, Warner Bros. and Virgin Interactive. Aaron Percival has become well known in the interactive media circles for his work on Grow Up Australia, a community of almost 40,000 gamers dedicated to providing a cohesive argument to government in relation to classification debate on behalf of gamers. Espresso Communications was founded by Corrie McLeod. Photo L‐R: Aaron Percival, Felicity Threadgate, Corrie McLeod, Laura Fireman, Amanda Conroy, Anthia Crosby, Grace Gabriel
JOB OF THE MONTH
PR: Account Director (Corporate) – SYDNEY ‐ $110k+ Our client is one of Sydney’s most highly regarded and well established consultancies, with a reputation for providing industry leading counsel to clients and professional development of their people. This outstanding business requires a corporate/finance specialist with proven results and experience, to facilitate significant recent and ongoing growth. You should have significant business acumen, be highly competent in providing senior counsel to stakeholders at all levels, have a solid network of contacts in the industry, and pride yourself on your awareness of current affairs and have sound experience and knowledge of the financial services industry. You have a natural desire to deliver outstanding and strategically led campaigns. You have first‐class relationship skills, a sharp strategic mindset, sound issues and crisis management experience, as well as a calm approach and good sense of humour. You are a natural communicator and have proven ability to gain the confidence and respect of clients and associated stakeholders alike. Minimum of 5 years experience required. Contact Jeremy Wrench
E: jobs@capstone‐careers.com or Tel: 03 9827 7277 W: www.capstone‐careers.com
Capstone Careers provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. Capstone is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. Capstone utilises decades of practical experience to successfully provide guidance to, search for, select and appoint high quality practitioners with first class clients.
PR: Account Executive / Senior Account Executive (Healthcare) – SYDNEY ‐ $45k+ An outstanding opportunity for a proven and experienced AE with one of Sydney’s most respect consultancies. This is an ideal opportunity to join a sociable, fun, highly supportive and very successful consultancy, and enjoy working on a client portfolio that will be the envy of your peers. 2+ years ethical, OTC or consumer healthcare experience is required. PR: Account Executive (Consumer Tech) – Sydney – 40k+ Our client is rapidly growing newly established consultancy, lead by a highly credentialed and respected leadership team. This leading edge, creatively brilliant consultancy is both entertaining and highly professional, with a relaxed and down to earth culture. If successful you will enjoy working on a client portfolio that will be the envy of most. An ideal role for a young gun with around 2 year’s consumer technology consultancy experience. PR: Senior Account Executive / Account Manager (Technology) – Sydney – 45k ‐ 55k+ This award winning, Sydney based, mid‐size agency requires a level‐headed, proactive and experienced SAE to support its impressive Technology practice – supporting CV defining b2b and b2c technology brands. You should have 3+ years consulting experience and proven track record of success with technology or corporate clients. If successful you will thrive in a supportive, fun and very friendly team environment. PR: Account Director (Corporate/Finance) – SYDNEY ‐ $110k+ Our client is one of Sydney’s most highly regarded and well established consultancies, with a reputation for providing industry leading counsel to clients and professional development of their people. This outstanding business requires a corporate/finance specialist with proven results and experience, to facilitate significant recent and ongoing growth. You have first‐class relationship skills, a sharp strategic mindset, sound issues and crisis management experience, as well as a calm approach and good sense of humour. You are a natural communicator and have proven ability to gain the confidence and respect of clients and associated stakeholders alike. Minimum of 5 years experience required. PR: Practice Director (Technology) – SYDNEY ‐ $Neg. This highly regarded, sector leading international PR agency requires a new senior management team member to lead its well respected Technology practice division. Leading an established and accomplished team you will seek the opportunity to build upon an impressive and stable client portfolio to further grow and develop this practice division. You will bring insights and considerable experience of technology trends, underwritten by natural relationship management skills, proven and successful strategic approach and the flexibility and knowledge to lead both enterprise and consumer focused programs. A natural leader you thrive on delivering strategic counsel at the highest level and enjoy the challenge of further business development. You should have at least 7‐10 years experience within a PR agency environment and likely be a Senior Account Director or similar and are looking to take the next step. PR: Account Manager / Senior Account Manager (Corporate / Consumer) – MELBOURNE $65k – $80K+ This respected Australian owned consultancy requires a new AM/SAM to join their highly regarded team with an impressive record of managing high profile, issues‐rich campaigns on behalf of government, community and business. 4+ years consulting experience and proven track record with corporate and/or issues management required, community engagement and consumer awareness experience would also be beneficial. A genuinely exciting and challenging client portfolio, supportive, stable and friendly working environment await the successful applicant. PR: Account Director Account Manager (Consumer) – MELBOURNE – $80k/90k+ This international consultancy is rapidly growing its presence and brand in the Melbourne market on the back of some outstanding execution for its impressive portfolio of high profile clients. With ongoing growth the consultancy requires a gun SAM/AD to further support its highly regarded consumer practice offer. You will bring insights and proven experience working with leading brands, well developed relationship management and team leadership skills, and have an established and trusted network of influential local market contacts. The successful candidate should have at least 6 years experience, ideally within a PR agency environment. Enquiries and applications should be directed to Jeremy Wrench: E: jobs@capstone‐careers.com or T: 03 9827 7277 To learn more about these roles or about Capstone Careers go to: www.capstone‐careers.com
Seeking high-performing communications graduate to join health & wellness PR agency, Sydney
VIVA! Communications is a dynamic, strategic and independent health and wellness Public Relations agency based in Sydney seeking an ambitious and talented communications graduate to join our team on a full-time basis. Preferred skills set: • • • • • • • • •
Journalism/Communications/Public Relations, science and / or medical degree (mandatory) Some work experience in a PR agency (ideal) Some journalism/writing experience (health-oriented ideal) Passion for health and wellness communication Some knowledge of, exposure to, or interest in the pharmaceutical/health sector Analytical (or academic) mind Diligence Excellent written and verbal communications skills Proactive, creative and energetic
The successful candidate will be proactive, possess excellent liaison and presentation skills and operate as a team player. Applications for this position are being handled strictly in confidence. To apply for this position, please send your resume to: Paul Jans, General Manager, VIVA! Communications at email@example.com.
Corporate Communications Consultant • • • •
Financial communications consultancy Diverse range of clients Full time position, excellent working conditions Salary commensurate with experience
Our consultancy, P&L Corporate Communications, provides specialist media advice to leading Australian companies, with a focus on mergers and acquisitions, IPOs, financial communications, issues management, and corporate profile building. You will assist our senior consultants in the development of effective communication strategies and client campaigns, and engage professionally with media, senior executives and other stakeholders. You will require strong computer skills, including word, excel, powerpoint and the ability to develop creative campaigns and pitches We are a collegial team and we need a person with initiative and intellect who can work with a range of clients in often demanding situations. It will suit a person wanting to develop a career in communications. Ideal candidates will have: • • • • • • •
At least two years experience in media relations or journalism Excellent computer skills A flair for written communications Strong client relationship skills Keen interest in business, financial media and current affairs Ability to understand complex issues and develop communications materials Be flexible, highly professional, a good team player and hardworking.
Please send your resume to David Lording, Principal, P&L Corporate Communications, at firstname.lastname@example.org
Want to join the Naked PR team? Are you a brilliant misfit type? Looking for a new challenge? Always dreamed of working in an office with an excited room instead of a board room…an Alice in Wonderland hallway….a DJ booth that acts as ground control and a secret doorway that leads to who knows where? If you answered yes to the above questions, we want to talk to you! Based in Surry Hills, Naked Communications is looking to recruit an AE/SAE to work in our PR team for a three‐month contract commencing immediately. You’ll need to have 1‐3 years’ consumer PR experience with strong writing skills, even better media skills and an inquisitive mind that’s keen to learn from some of the best misfits in town! To apply, please contact email@example.com
Public Relations Account Executive Healthcare PR Palin Communications - one of Australia’s best known and most professional health, medical and lifestyle PR consultancies - is recruiting for a PR Account Executive. You will be a key member of the team on a range of high profile healthcare and consumer communications projects. Tasks include media relations, research for program development, resource production management, co-ordination of promotions, business development support and general client service. New media solutions and digital marketing will be key areas of activity on these projects. With a communications-related degree and at least one years experience in a PR role, your enthusiasm, ambition, research skills, interest in the healthcare sector, knowledge of media, curiosity about public affairs, use of social media and obsession with results make you ideal for this role. This is an ideal opportunity for someone with some curiosity about healthcare who is in the early stage of their career and looking for the next challenge within a smallish independent agency as part of a friendly, motivated team. $40-45K total package as a guide. For more information or a copy of the job description call Martin Palin, Managing Director in confidence on 02 9412 2255 or 0418 419 258 or email firstname.lastname@example.org. nd
Send applications to email@example.com by 22 More information on Palin at www.palin.com.au
The PR Report’s lucky draw prizes: This month, our lucky draw prizes go to:
Connection Generation by Iggy Pintado Goes to Susan Butler at The Department of Premier & Cabinet (Victoria)
Corporate Reputation: 12 steps to safeguarding and recovering reputation by Leslie Gaines‐Ross Goes to Ling Khang Lee at Bankwest
Have you got news for The PR Report? Deadline 10th of each month : Contact firstname.lastname@example.org Over 6500 PR people read The PR Report Subscriber list: http://www.theprreport.com.au/who‐reads‐the‐pr‐report
Join us on Facebook http://tinyurl.com/ykg6p7j