Consulting Proposal for Royal Dublin Society

TOGETHER WE CAN DO SO MUCH DEVELOPMENT DIRECTOR ROYAL DUBLIN SOCIETY GLENDA RYAN CONSULTING WWW.GLENDARYANCONSULTING.COM +353 860746445

ABOUT GLENDA RYAN CONSULTANCY SERVICE As a consultant, I work with both corporate and non-profit organisations on projects in the following areas; Development of marketing and business development strategy Implementation and delivery of marketing and fundraising plans Negotiation and relationship management of sponsorships and partnerships Identifying and securing funds from foundations/trusts and public sector sources Consultation and development of Corporate Social Responsibility programmes Orchestrating direct marketing campaigns (including direct mail and online fundraising) Enhancing digital presence to improve communication with clients, customers and supporters Supporting organisations with managerial support to cover senior roles, including Head for Fundraising, Marketing, and Communications, for maternity leave and periods of change within the organisations Team development and mentoring

My diverse and challenging roles over the past 20 years have given me the competitive edge of experience and market expertise in managing projects that unite the corporate and not-for-profit sectors in mutually beneficial business relationships.

This is truly an advantage as I have developed my skills and expertise in the areas of Governance, Marketing, Business Development and Corporate Social Responsibility.

I have managed award-winning projects and campaigns, with Ireland's best-known brands, in both the Corporate and Not-for-profit sector, including Special Olympics, Simon Communities, GOAL, Habitat for Humanity, MS Ireland, Epilepsy Ireland, Sensational Kids, Festina Lente, Suicide or Survive and Amber Women’s Refuge.

PARTNERSHIPS INCLUDE

TESTIMONIALS MATT ENGLISH, CEO, SPECIAL OLYMPICS IRELAND ability to build strong and meaningful relationships with management, board and strategic partners is one of her greatest strengths

Glenda is very driven both personally and professionally and is very results-focused. Glenda has many qualities and her ability to build strong and meaningful relationships with management, board and strategic partners is one of her greatest strengths. During Glenda’s tenure at Special Olympics Ireland she oversaw the Marketing, Communication & Fundraising needs of the organisation through our very successful 2014 Ireland Games in Limerick and our World Games in Los Angeles in 2015. Many new corporate partnerships were formed. I would have no hesitation in recommending Glenda and have no doubt that we will look to retain her services again in the future and that she will do a great job for a number of other organisations in the sector during her career ahead.

TESTIMONIALS CAROLINE MCGUIGAN, CEO SUICIDE OR SURVIVE

Glenda is a change maker and a visionary and sees the bigger picture of what is possible, can hold this vision and make sure the day to day plans allow this to happen Glenda has brought a fresh enthaustic energy to SOS with a warmth, kindness and sensitivity that is needed in the work of mental health and suicide prevention. It is an absolute privilege to work side by side with Glenda on a consultancy basis. Exploring individual projects such as digital media, website design, corporate wellness and CRM systems and centralising of our information to allow for a more focused approach with our stakeholders. Glenda has also support us to develop strategic, focused and driven plans for the organisation to allow us to bring what we do to the next level. Glenda is authentic, clear minded, fun and has a truly kind heart. Glenda will roll her sleeves up and muck in where necessary and also hold the project timelines and outcomes. Glenda is a huge asset to the SOS team and we are so excited and looking forward to the road ahead. Glenda is a change maker and a visionary and sees the bigger picture of what is possible, can hold this vision and make sure the day to day plans allow this to happen.

WHAT I WILL BRING TO THE TEAM Having worked with organisations and businesses spanning many sectors including sport, hospitality, retail, finance, international aid, homeless & housing, health, and mental health services, I have learned to adapt quickly to new environments and cultures. I am authentic, open, and honest which makes me approachable and supportive to those around me, and supports the harbouring and maintaining of great working relationships with a vast network both in local communities across Ireland and Internationally.

I am organised, focused, analytical and target driven, which enables me to accurately measure the outcomes and impacts of all projects or assignments, giving my clients and their teams easy access to information to measure the return on investment for my services.

I have a positive work ethic and always go above and beyond when required to achieve the desired results. I am calm under pressure and can make good decisions as and when required.

PROJECTS SUCH AS

SPECIAL OLYMPICS WORLD SUMMER GAMES 2019 LOS ANGELES

NEW HOME FOR FESTINA LENTE

SUICIDE OR SURVIVE WORKPLACE WELLNESS

DESIGN DEVELOP DELIVER

FOOD FOR SIMON CSR PROGRAME OF THE YEAR

RESTORE HABITAT FOR HUMANITY

GOAL CORPORATE FUNDRAISING STREATEGY

MS IRELAND WE NEED TO BE OPEN.

SIMON COMMUNITY CLOSING DOORS ON HOMELESSNESS

RELATIONSHIP MANAGEMENT 2017 - 2023 Supported a variety of clients spanning many sectors recruiting and maintaining sponsorship relationships with companies such as SKY, Deloitte, Capita, Microsoft, Aer Lingus, AIB, Perrigo, Bank of Ireland, eir, GALA, Bank of America, Iris O'Brien Foundation, JP McManus Foundation, Bewleys Foundation, Musgrave Foundation and many more.

2014 – 2016 Managed and expanded the portfolio of corporate sponsors to support all aspects of the Special Olympics Sports Programme in Ireland and at the international Games. This included the relationship with eir, winning the Chamber of Commerce CSR award for CSR Partnership of the Year and Gala Retail, winning Checkout CSR Partnership of the year 2010 Designed and implemented the introduction of the ‘Food for Simon’ programme coordinating twenty retailers and suppliers incl. BWG, Kellogg, Pallas, United Drug, Leaseplan, Ion Equity (Topaz), Nestle, Unilever. This appeal has resulted in over €1M in cost savings for the Dublin Simon and won the “Most Innovative CSR programme” at the Irish Chamber of Commerce CSR Awards.

2007 – 2013 Sourced private & corporate funders for Homeless services which do not receive statutory funding, these include; Soup Run, Breakfast Club, Social Club, Area Development team, Service User Participation Group and Learning and Development Service. All funders signed up to the cover annual running costs of these services. Each funder had an annual donor management plan to ensure constant engagement and continued year-on-year support. All partnerships incl. Valeo Food Group, Pioneer Investments, City Bank, and Deutsche Bank are still in place at present.

2002 Leveraged Bank of Ireland, American Express & MasterCard sponsorships of national & international events including the 2003 Amex World Golf Championship at Mount Juliet, managing the guest services programme for Amex Ireland and the MasterCard Sponsorship of the Champions League 2003 – 2006 Relationship Managed the partnerships between the Bank of Ireland and the University Affinity programmes ensuring that both partners achieved the business objectives and targets of the ongoing relationship.

2003-2006 Developed the partnerships between the Bank of Ireland and leading domestic and international charities such as Concern, Irish Cancer Association and Special Olympics through the Charity Credit Card Programme, where the bank made a contribution based on new card sales and turnover to benefiting charities.

MARKETING & FUNDRAISING 2019 & 2022 Rejuvenated the Readathon Campaign for MS Ireland resulting in a 300% increase in participation from individuals and a 100% increase in the number of schools taking part. This is the largest event in the MS Ireland Calendar raising €400,000.

2018 & 2022 Designed a corporate fundraising strategy and action plan for GOAL (International aid organization) to deliver the targets to support the team to meet the strategic aims of the Organisation. Researched and collated prospect lists for potential funders resulting in high-profile new corporate relationships.

2014 – 2017 Designed and delivered integrated marketing and fundraising campaigns through TV, Radio, Direct Mail and Digital Marketing for high-profile events, including the 2014 Special Olympics Ireland Games in Limerick 2014 with games ambassador Paul O’Connell, 2014 Special Olympics European Games in Belgium and the 2015 Special Olympic World Games in Los Angeles, supported by World Games Ambassadors Robbie Keane and Colin Farrell.

2007 – 2013 - Designed and delivered Dublin Simon Community’s five-year fundraising and communications strategy which resulted in a continuous yearon-year increase in fundraising income (with an all-time high of €5M p.a).

2009 Managed and implemented the first National Homeless Support Campaign through TV and Radio advertising with Marian Finucane and Christy Moore delivering over €2M for homeless services across Ireland. Now supporting the campaign annually to deliver over €3M 2008 Designed and delivered Simon Communities’ most successful National Corporate Fundraising Campaign, the ‘House of Cards’, achieving income of €800,000 in a period of 8 weeks from over 200 businesses.

2003 – 2006 As the product manager for Bank of Ireland Credit Cards I designed and delivered new innovative products and credit offerings, while also implementing campaigns to increase sales and turnover on Credit Cards through partnerships with MasterCard, Visa and American Express. In 2003 I worked on the Bank of Ireland project team that delivered the Special Olympics Advantage Credit Card which won the MasterCard Co-brand Award for best Programme Launch in Europe 2002/2003. This was an integral part of Bank of Ireland sponsorship of the 2003 Special Olympics World Games in Ireland.

EVENT MANAGEMENT 2019 Project managed the team at Simon Communities in a year-long communications (advocacy, events and fundraising) campaign to increase public awareness of Simon Community. Building internal and external stakeholder trust for the organisation and its mission, and generating income of over €2M for homeless services.

2018 Successfully designed and delivered the VIK Sponsorship Programme for the Special Olympics National Games in Dublin. Resulting in VIK sponsorship for required products and services to the value of over €700K from sponsors such as Aramark, Sodexo, Arytza, Coca-cola, Gala, Beacon Hospital, Uniphar, Gala Retail, eir, Nissan and many more with direct responsibility for managing a sponsor event pre and post Games.

2015 Managed the Guest Service event for Team Ireland Sponsors at Special Olympics World Summer Games in Los Angeles, worked with the team at the Iris O’Brien Foundation to host a Sponsors, Families and Supporters event for Special Olympics Ireland and Special Olympics Caribbean. Designed and delivered the sponsorship and marketing campaign for Team Ireland's participation at the World Games successfully delivering all financial and nonfinancial targets, incl. event management of sponsors and team events pre & post-games.

2014 Managed the Guest Services Programme for the Special Olympics National Summer Games in Limerick Ireland, in addition to the role of Director of Marketing, Communications and Fundraising for the Games and the ongoing sports programme at Special Olympics Ireland.

2009 Led the Dublin Simon team in the programme of events for Dublin Simon's 40th commemoration event securing the attendance of President Mary McAleese, Sir Bob Geldof, Christy Moore and over 200 of the homeless services major supporters. During this period spontaneous awareness of Dublin Simon increased from 8% to an organisational peak of 12% (NFP Synergy Sector Research).

2005 Designed and Delivered the 30th commemoration of the Horse Show Ball on the night of the Aga Khan Cup at the Irish Horse Show in the Burlington which resulted in a 15% increase in funds raised for the nominated charity Brainwave the Irish Epilepsy Association

OPERATIONS & GOVERNANCE 2006 – 2023 Throughout my work in the not-for-profit sector I have supported each of the charitable organisations that I worked with and their teams to achieve and maintain the Triple Lock Standard. This Standard is awarded by the Charities Institute of Ireland for Compliance with the Guidelines for Charitable Organisations on Fundraising from the Public, Charity SORP, and the Charities Governance Code. In each of the organisations I introduced clear plans to ensure that the team actively demonstrates transparency and integrity to the beneficiaries and donors. In many of the organisations I have introduced new policies, processes, procedures, and training to support the ongoing management of the standard and when necessary conducted internal audits and quality checks.

2017 Introduced SEDEX across both The Selfridges Group in Ireland, Arnotts, and Brown Thomas, and communicated with all suppliers to support working to improve working conditions in global supply chains. This practical online community network helped Brown Thomas and Arnotts to improve their responsible and sustainable business practices, and source responsibly. This was coupled with extensive training for the buyers to enable them to identify and act on opportunities for improvement.

2017 Introduced a Carbon Reduction Strategy and Environmental policy for Selfridges Group in Ireland, Brown Thomas and Arnotts including targets for carbon reduction, waste management and reduction of non-recyclable materials, reporting on results monthly.

+ 353 86 0746445 glendaryanconsulting@gmail.com www.glendaryanconsulting.com

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