Gleadell Viewpoint Spring 2009

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Gleadell 4 PP VIEWPOINT:Layout 1

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CEREALS 2009 VOL 7, ISSUE 2 www.gleadell.co.uk

The world market is here The trader who can tell you confidently and definitively where the coming season’s grain and fertiliser prices are going is either uninformed, foolish or some relation of ‘Mystic Meg’. Added to the usual variables of weather, currency rates, political intervention, and supply and demand, is the greatest unknown we have seen for a long time: it is the global recession and its effect on grain consumption and the speed at which the world will bounce back. The temptation for farmers to look at their local neighbourhood, and start their marketing ideas from that standpoint, is strong. It is hard to sell wheat, barley, rapeseed or pulses when your crops could ‘do with a drink’ and you know that barren patches are present in some of your fields. It should be less hard to look forward to 2010 and confidently buy your fertiliser and sell some wheat at prices that leave a relatively good gross margin. It might be hard for some but we would say it is definitely the way forward.

MARKET PROSPECTS

Fertiliser We are sure the huge volatility we have witnessed in the last twelve months will not be seen again and, with some of the fertiliser industry still licking their wounds as raw materials prices have continued to fall, a more cautious approach will be taken in the future. As is usual in these situations, things always gets overdone on the upside and this can often be said for the downside so the prices in the market place today do offer good value. The only exception to this is Potash,

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MARKET PROSPECTS

But this is the world we live in now. Trading at, or close to, world prices brings price movement and volatility that Courtesy of Farmer’s Guardian we are getting used to. Information is king, and global factors are the driving forces behind the markets we trade in. Making quick decisions can be the difference between locking-in a profit, and barely breaking even - and this harsh commercial reality is something farmers, consumers and traders are faced with every day. This does not stop us urging farmers to grow for local markets and to produce what local consumers need where possible. It is just that the price farmers receive for their crops will be driven by global issues to a much greater extent than local ones. There are many positives to see when one looks forward: the world population continues to grow, biofuels are taking a larger slice of crop surpluses, and the market needs to price an ‘incentive to produce’ into forward crop years.

where we expect prices will continue to fall further, but Phosphate could rebound beyond June if Brazil, Pakistan and India return to the market and there is a strong US summer programme. Urea prices seem to have found a floor in most areas, supported by recent tenders in India. With the threat of Chinese exports now receding, the Egyptian product we now accept as the benchmark product in the UK is finding support at today’s levels. We expect a more traditional market this season and, although many farmers who bought early last year feel they got caught out by a sudden price drop at the end of the season, they should remember this has only happened once in the last nine years - and recent analysis of GrowHow and Kemira price lists over that period suggests

• Milling Wheat • Pulses • Malting Barley • Oilseed Rape • Feed Grain • Organics

Gleadell Agriculture Limited

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But this does not mean that complacency is the way to reap the rewards of the future - 2008/9 has surely taught us this lesson. Structured, analytical, reasonable, and well-advised marketing, both for inputs and crops, is the sensible way to cope with the volatile future that lies ahead. Not every company can provide this service and some patently are incapable of doing so. Gleadell can, and does, and will continue to do so in the years ahead. We have the track record, the financial muscle, the market information - and, perhaps most importantly, the people - to keep providing UK farmers with an evolving, innovative and customerfocused first class arable marketing service. We are pleased to welcome both new and existing customers to our stand at Cereals 2009 and to discussing with you how we can help you maximise your returns in the forthcoming season. David Sheppard, managing director, Gleadell Agriculture

early buyers have benefited by an average of £18/tonne. The Gleadell fertiliser business has bucked the trend of last year’s falling demand and continues to grow as we concentrate on our core Yara and import activities. So, when considering next year’s fertiliser requirements, ring your Gleadell Farm Trader to discuss your options. Calum Findlay, fertiliser trader

GLEADELL AROUND THE COUNTRY

www.gleadell.co.uk

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