1 minute read
WAITROSE
Waitrose celebrates English Wine Week 2020
Waitrose & Partners is celebrating English Wine Week (20th- 28th June) by launching five new and exclusive homegrown wines, including two from the Oxney Organic Estate in East Sussex. The supermarket is also hosting a free online tasting on Friday 26th June to educate customers and encourage them to try English wine.
Advertisement
Sales of English and Welsh wines at Waitrose are up 40% year on year, with sales of local and regional wines soaring, as shoppers look to support small scale wine producers during the Covid-19 pandemic.
With a range of over 110 English and Welsh wines - the biggest in the UK - Waitrose continues to showcase and champion the industry by introducing five new wines which have previously not been available at a national retailer. The Oxney Organic Estate Pinot Rosé and Brut Rosé NV will extend the supermarket’s already large organic wine range, and wines from Rathfinny and Beacon Down are both excellent additions from Sussex-based producers.
Oxney Organic Estate Brut Rosé NV
Marien Rodriguez, Waitrose English & Welsh wine buyer says: ‘We are very passionate about supporting and showcasing small, often family-run wineries who sell their products via their local Waitrose shops. The care and patience of the winemakers when producing these small batches results in excellent quality, special wines.’
‘I am extremely proud to launch two English organic wines from Oxney Estate, a Pinot Rosé and a Rosé Brut NV. This is an important milestone for the industry and a remarkable achievement for the growers, given the challenges of a cool and wet climate. Additionally, our new wines from Rathfinny and Beacon Down are important additions to an already versatile and exciting range of English & Welsh wines.’
Julia Trustram-Eve from Wines of Great Britain, who organise English Wine Week, says: ‘Waitrose is a true champion of English and Welsh wines, bringing producers from around Great Britain to their customers. In this English Wine Week, we’re putting a spotlight on all the fantastic wines produced on our doorstep and encouraging everyone to explore and discover them too!’
