ter bugging several friends and hiring the best event coordinator ever, Herradura Baar and assisted by many agency’s key executives we started slowly but certainly to pull off such a huge fashion event. Do you imagine the effort to produce a single show ? Multiply it by 24 spread over one entire day, then you will realize the amount of work required for this event! The agency produced 50 fashion shows during 2008 and 2009, so the International Fashion Day was representing nothing
rradura Baar Photo courtesy of He
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but 6 months of fashion shows production, at the rate of weekly shows. The perfect RL sponsor was found : Crosby Noricks, founder and editor of the rapidly growing blog PRCouture.com, read by over 15,000 unique visitors a month. With epic sim traffic set to 45,000 (first day) and 62,000 (second day), IFD 2009 was an incredibly successful event and we are thankful to all persons who participated by attending, modeling, shopping, blogging‌ we are grateful for making of IFD 2009 a blast!
Photo credits : New World Notes Blog
IFD 09 in Chestnut Rau
’s article