2023 Event Sponsorship Prospectus

Page 1

2023 Event Sponsorship Prospectus

Message from the Mayor

The Gladstone Region is a fantastic place to live, work, play and invest.

It is also a great location to host events, both indoors and outdoors, capitalising on the state-of-the-art Gladstone Entertainment Convention Centre (GECC) and other Council-owned facilities.

Alternatively, our stable climate with approximately 300 days of sunshine per year makes Gladstone the ideal outdoor events destination with a wide variety of locations to choose from.

No matter the location, Council’s talented Community Events team have the runs on the board when it comes to delivering high-profile and successful events throughout the region.

You’ll find examples of these events inside this prospectus including the prestigious Martin Hanson Memorial Art Awards, the multi-award-winning Luminous art and light spectacular or the popular youth event, Festival of Summer.

These events often take months to plan and our Community Events team are always trying to find new and innovative ways in the way they plan and deliver events.

Coupled with support from Council’s Brand and Communications team to help promote these events via different media channels, your business can be confident that your brand will be recognised far and wide.

Council’s social media pages have more than 32,000 followers, engaging more than 600,000 people during the 2021/22 financial year.

Website views also tracked at about 63,500 per month, with Luminous the most viewed event with 18,737 page views.

Attendance figures for these events have grown exponentially in recent years, particularly Luminous.

Luminous attracted 12,000 attendees over two nights in 2019, and following a COVID-19 hiatus in 2020, it saw a massive increase in attendance in 2021 and 2022 with more than 50,000 people passing through the gates of Tondoon Botanic Gardens during this time.

If you haven’t already, I encourage you to read Council’s Gladstone Regional Events Strategy 2019-2024 that outlines our plans to strengthen the Gladstone Region’s profile and position us as a nationally recognised event destination.

Not only do vibrant events play a vital role in increasing visitation, but they also stimulate the local economy.

The Gladstone Region has the capacity to host major events, cultural performances, conferences, festivals and expos.

More than 200 festivals and events are staged throughout the Gladstone Region annually and we’d love your company or organisation to be involved in some of these events in 2023 and beyond.

Mayor Matt Burnett Gladstone Regional Council
Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 2
Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 3 Our Reach Social stats Website Attendance 606,489 Engagement 32,030 Followers 61% mobile 63,578 users/month Luminous was the most viewed event with 18,737 views Festival of Summer 732 Luminous 25,000 Ecofest 6,500 Charlie and the Chocolate Factory 3,117

Sponsorship Opportunities

Festival of Summer and Sounds @ the Village

SUMMARY

Festival of Summer is a popular annual event providing low cost activities for young people in the region. The event is specially developed with them in mind, offering a fresh and fun approach to activities during the school holidays. It incorporates signature youth inspired events coordinated by the Gladstone Regional Council Events and Entertainment Team and guided by input from the Gladstone Region Youth Council. The program highlights and maximises participation in local leisure and social opportunities for young people.

TARGET AUDIENCE

Attendees who are:

• School children 11-17 years old

• Local residents

SPONSORSHIP OPPORTUNITIES

GOLD SPONSOR 10 AVAILABLE: $2,000 + GST

• Naming sponsor for activity

• Two tagged posts on the Gladstone Regional Council social media pages

• Logo placement for activity

• Recognition at the Sounds @ the Village event via AV screens

SILVER SPONSOR 2 AVAILABLE: $1,000 + GST

• Beach Day sponsors

• One tagged post on the Gladstone Regional Council social media pages

• Logo placement on Beach Day advertising

BRONZE SPONSOR: $500 + GST

• Logo recognition at the Sounds @ the Village event via AV screens

• One tagged post on the Gladstone Regional Council social media pages

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 4
2023
9 January – 13 January 2023 | Various venues 7 April 2023 | B2G Village

Sponsorship Opportunities

2023 Community Musical | Grease

SUMMARY

The Community Musical is a biennial program of the Gladstone Entertainment Convention Centre that brings the Gladstone community together on a project that introduces culture, develops skills and fosters cross community interaction. The program provides opportunities to community members from right across the region to perform in a professional theatre with industry leaders, while also providing them with access to drama, singing and dancing lessons. A highly anticipated community event, the Community Musical has produced and performed outstanding production for the Gladstone community since 1999. Whether you are centre stage or in the orchestra, behind the scenes or front of house, our community musical production is an unforgettable experience where everyone is welcome. It takes a community to produce a community musical!

TARGET AUDIENCE

Estimated 4,000 attendees made up of:

• School children

• Families

• Local businesses

SPONSORSHIP OPPORTUNITIES

GREASE LIGHTNING PACKAGE:

$10,000 + GST - 1 only

• Limited to 1 x sponsorship

• 20 x exclusive opening night tickets including full access to the VIP area, show program on arrival, beverage, canapes and welcome from the Gladstone Regional Council, GECC and show director.

• Lightbox and Library Square LED screen advertisement for 60 days (dates of your choice)

• Banner displayed at VIP event

• 1 x 15’s sponsorship video (posted to a GECC social media channel)

• Full page advert in souvenir program

• 2 x shout-out posts on a GECC social media channel

• Logo inclusion in on-sale promotional EDM’s sent to GECC’s database of over 6k+

• Logo inclusion on GECC event listing

• Certificate of appreciation

• Holiday escape to Agnes Water (Package includes 2 x nights for 4 x people at 1770 Lagoons)

• 4 tickets to the Acoustic Guitar Spectacular in Agnes Water or Gladstone

PINK LADIES PACKAGE:

$5,000 + GST

• 8 x exclusive opening night tickets including full access to the VIP area, show program on arrival, beverage, canapes and welcome from the Gladstone Regional Council, GECC and show director.

• Local industry professionals (Director, Musical Director, Stage Manager, Vocal Coach etc)

• Lightbox and Library Square LED screen advertisement for 30 days (dates of your choice)

• 1/4 advert in souvenir program

• 2 x shout-out posts on a GECC social media channel

• Certificate of appreciation

• Holiday escape to Agnes Water (Package includes 2 x nights for 2 x people at 1770 Lagoons)

• 4 tickets to the Acoustic Guitar Spectacular in Agnes Water or Gladstone

BURGER PALACE BOYS PACKAGE: $2,000 + GST

4 x exclusive opening night tickets including full access to the VIP area, show program on arrival, beverage, canapes and welcome from the Gladstone Regional Council, GECC and show director.

• Lightbox and Library Square LED screen advertisement for 15 days (dates of your choice)

• Logo inclusion in souvenir program

• 1 x shout-out posts on a GECC social media channel

• Certificate of appreciation

IN KIND SPONSORSHIP

If your local business can provide in-kind services such as advertising, printed materials, display items for foyer activations, etc, you will receive benefits matching the closest spend to the Grease Lightning, Pink Ladies or Burger Palace Boys packages.

10% of all cash sponsorships will be donated to the Olivia Newton-John Cancer Research Institute.

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 5
24-26 February 2023 | 3-5 March 2023 Gladstone Entertainment Convention Centre

Sponsorship Opportunities

ECOFEST 2023 June 2023 | Tondoon Botanic Gardens

SUMMARY

Ecofest is Central Queensland’s largest annual environmental awareness event established to celebrate World Environment Day. The event aims to encourage and empower Gladstone region residents to make change towards being more sustainable by providing insight into community impacts on the environment and showcasing ways that an individual’s actions can unitedly help make a difference to the planet.

TARGET AUDIENCE

• Families

• Youth

• Community Groups

• Local community

SPONSORSHIP OPPORTUNITIES

DIAMOND SPONSOR:

$5,000 + GST

• Free Ecofest site

• Company logo on Council Ecofest webpage

• Company logo on selected Ecofest collateral (maps, program, signage, etc)

• Sponsor acknowledgement on Council’s Facebook event page

• Company banner displayed in main entertainment area (banner provided by sponsor)

• Acknowledgement by MC throughout the event.

GOLD SPONSOR:

$2,000 + GST

• Free Ecofest site

• Company logo on Council Ecofest webpage

• Company banner displayed in main entertainment area (banner provided by sponsor)

• Acknowledgement by MC throughout the event.

• Businesses and Industries that sell or exhibit products or practices that encourage sustainable living

SILVER SPONSOR: $1,000 + GST

• Free Ecofest site

• Company logo on Council Ecofest webpage

• Acknowledgement by MC throughout the event.

IN-KIND SPONSOR/ TAILORED SPONSORSHIP PACKAGE

If you would like to sponsor Ecofest in a different way, please contact Glenda Farrar at glenda.farrar@gladstone.qld.gov.au to tailor a package that suits your needs.

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 6

Sponsorship Opportunities

LUMINOUS 2023 Tondoon Botanic Gardens

SUMMARY

The award-winning Luminous is a spectacular illuminated event, located amongst the natural beauty of Gladstone’s expansive Tondoon Botanic Gardens. Originating in 2018, Luminous was created to celebrate the Tondoon Botanic Gardens 30th birthday. The overwhelming community response for the 2018 event cemented Luminous as an annual event for the Gladstone Region. Luminous prides itself on its strong focus on showcasing and skilling local artists to empower future generations.

TARGET AUDIENCE

• All ages

• Families

• Local

SPONSORSHIP OPPORTUNITIES

MAJOR SPONSOR: 1 only $10,000 + GST

• Naming sponsor of the Major Activation/ Area of Event

• Prominent exposure of company logo on selected promotional material

• Opportunity to promote your business on the LED Wall in the GECC/Lightbox courtyard for a period of 60 days

• Logo inclusion on the GECC website –Luminous page

• Recognition at the event with logo placement/signage

• Four shoutout posts on the Gladstone Regional Council and GECC social media pages and Luminous Event page

• Regional

• Interstate

ACTIVATION SPONSOR 5 AVAILABLE: $5000 + GST

• Naming sponsor of an activation

• Prominent exposure of company logo on selected promotional material

• Opportunity to promote your business on the LED Wall in the GECC/Lightbox courtyard for a period of 30 days

• Logo inclusion on the GECC website –Luminous page

• Recognition at the event with logo placement/signage

• Three shoutout posts on the Gladstone Regional Council and GECC social media pages and Luminous Event page

TAILORED SPONSORSHIP

If you would like to sponsor Luminous in a different way, please contact Glenda Farrar at glenda.farrar@gladstone.qld.gov.au to tailor a package that suits your needs.

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 7

Sponsorship Opportunities

MARTIN HANSON MEMORIAL ART AWARDS October 2023 |Gladstone Art Gallery & Museum

SUMMARY

Since its inauguration in 1976, the Art Awards have become one of Queensland’s most prestigious regional art events and is eagerly anticipated each year. The Art Awards attracts entries from established, emerging and amateur artists from across the country. Martin Hanson (1923-1976) was a popular and highly respected local businessman who was Member for Legislative Assembly (MLA) for Port Curtis 1963-1976, and patron to the Gladstone Artists Club. As a tribute to his patronage, in conjunction with the Hanson family, the Gladstone Artists Club held the first Martin Hanson Memorial Art Awards and Exhibition in 1976. The Gladstone Regional Art Gallery & Museum became the custodian of the Awards in 1993.The Martin Hanson Memorial Art Awards will be celebrating their 48th year in 2023.

TARGET AUDIENCE

• Local artists

• Intrastate and Interstate artists

• Local and regional art communities

• Art enthusiasts

SPONSORSHIP OPPORTUNITIES

NAMING SPONSOR: $20,000 + GST

• Community

• Local Businesses

• Families

• Naming rights to the 48th Martin Hanson Memorial Art Awards 2022 (exclusively available to one sponsor)

• Sponsor’s representative to formally open the exhibition at the Official Opening and Awards Presentation and present sponsored award

• 12 exclusive tickets to Sponsors’ Preview VIP Function

• Logo inclusion on the Martin Hanson Memorial Art Awards 2022 page, displayed on Gladstone Regional Council and Gladstone Regional Art Gallery & Museum websites

• Logo and/or company name inclusion on all marketing collateral for the Art Awards

• Media/photo opportunities with judge and/or artists with four images supplied

• Opportunity to provide a 30 second video promotion clip to be played on the live online broadcast

• Scrolling ticker across the bottom of live stream displaying two company messages

• Opportunity for inclusion on a half-page message from the company CEO/General Manager in the official program.

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 8

PLATINUM SPONSOR:

$5,000 + GST

• Opportunity to present The Pamela Whitlock Memorial Acquisitive Award at the Official Opening and Awards Presentation

• Eight exclusive tickets to Sponsors’ Preview VIP Function

• Logo or name inclusion on entry forms, invitations, posters and media releases

• Media/photo opportunity with judge and/or artists with two images supplied

• GECC Courtyard/ Lightbox LED wall advertisement for 30 days.

GOLD SPONSOR: $3,000 + GST (5 available)

• Opportunity to present sponsored award at the Official Opening and Awards Presentation

• The Local Murri Artist Award (one available)

• First Prize Winners (four available)

• Section 1: Easel Works

• Section 2: Works on Paper

• Section 3: Three Dimensional & Fibre Works

• Section 4: Digital Works

• Six exclusive tickets to Sponsors’ Preview VIP Function

• Logo or name inclusion on entry forms, invitations, posters and media releases

• Library square LED wall advertisement available for 15 days.

SILVER SPONSOR: $1,500 + GST (6 available)

• Opportunity to present sponsored award at the Official Opening and Awards Presentation

• The Young Emerging Artist Award (One available)

• The Local Artist Award (One available)

• Second Prize Winners (Four available)

• Section 1: Easel Works

• Section 2: Works on Paper

• Section 3: Three Dimensional & Fibre Works

• Section 4: Digital Works

• Four exclusive tickets to Sponsors’ Preview VIP Function

• Logo or name inclusion on entry forms, invitations and posters

BRONZE SPONSORS: $750.00 + GST (5 available)

• Opportunity to present sponsored award at the Official Opening and Awards Presentation

• The Installers Choice Award (One available)

• Third Prize Winners (Four available)

• Section 1: Easel Works

• Section 2: Works on Paper

• Section 3: Three Dimensional & Fibre Works

• Section 4: Digital Works

• Two exclusive tickets to Sponsors’ Preview VIP Function

• Logo or name inclusion on entry forms, invitations and posters

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 9

Sponsorship Agreement

Gladstone Regional Council ABN 27 330 979 106

101 Goondoon Street, Gladstone Queensland 4680

Sponsor Full Legal Name: .....................................................................................................................................

ABN: .................................................................. Address: ...................................................................................... Telephone: ................................................................. Email: ................................................................................

Total Amount Payable: ..........................................................................................................................................

On signing this form, you/your business are agreeing to pay the total invoiced amount for the sponsorship opportunity sought.

Name (Please Print): ..............................................................................................................................................

Position: ............................................................................. Signature: ..................................................................

SPONSORSHIP SOUGHT (please tick)

FESTIVAL OF SUMMER + SOUNDS @ THE VILLAGE

Gold Sponsor: $2,000 + GST

Silver Sponsor: $1,000 + GST

Bronze Sponsor: $500 + GST

Deadline for sponsorship submission: 30 November 2022

COMMUNITY MUSICAL

Grease Lightning Package: $10,000 + GST

Pink Ladies Package: $5,000 + GST

Burger Palace Boys Package: $2,000 + GST

Deadline for sponsorship submission: 30 November 2022

ECOFEST 2023

Diamond Sponsor: $5,000 + GST

Gold Sponsor: $2,000 + GST

Silver Sponsor: $1,000 + GST

Deadline for sponsorship submission: 30 March 2023

LUMINOUS 2023

Major Sponsor: $10,000 + GST

Activation Sponsor: $5,000 + GST

Deadline for sponsorship submission: 30 April 2023

MARTIN HANSON MEMORIAL ART AWARDS 2023

Naming Sponsor: $20,000 + GST

Platinum Sponsor: $5,000 + GST

Gold Sponsor: $3,000 + GST Award Name: .................................................................................................

Silver Sponsor: $1,500 + GST Award Name: ................................................................................................

Bronze Sponsor: $750 + GST Award Name: ................................................................................................

Deadline for sponsorship submission: 30 April 2023

Please submit signed sponsorship agreement by the due date to Glenda Farrar at glenda.farrar@gladstone.qld.gov.au

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 10

Terms and Conditions of Sponsorship

The Sponsor has agreed to provide the Nominated Sponsorship Amount to sponsor the Selected Event(s). In consideration of the Sponsor’s payment of the Nominated Sponsorship Amount, Gladstone Regional Council has agreed to provide the Sponsor with the Benefits in accordance with the terms and conditions set out within these Terms and Conditions.

1. 1. Definitions

1.1. “Benefits” means the non-exclusive sponsorship benefits listed for the Sponsorship Package, subject to any variations under clause 2.3;

1.2. “Nominated Sponsorship Amount” means the funding amount selected by the Sponsor within the Sponsorship Agreement for the Selected Event (s);

1.3. “Selected Event(s)” means the event(s) selected by the Sponsor within the Sponsorship Agreement;

1.4. “Sponsor” means the entity listed as sponsor within the Sponsorship Agreement and where multiple entities are included, means each of those entities jointly and severally;

1.5. “Sponsorship Agreement” means the sponsorship agreement comprising pages 10 and 11 of the Sponsorship Prospectus completed by the Sponsor and submitted to Council;

1.6. “Sponsorship Package” means the sponsorship package which aligns with the Nominated Sponsorship Amount within the Sponsorship Prospectus; and

1.7. “Sponsorship Prospectus” means Council’s Event Sponsorship Prospectus for the relevant year.

2. Payment of the Nominated Sponsorship Amount

2.1. The Sponsor agrees to pay Council the Nominated Sponsorship Amount within 30 days of receiving Council’s Tax Invoice.

2.2. In consideration of the payment of the Nominated Sponsorship Amount by the Sponsor, Council will provide the Benefits.

2.3. The Sponsor acknowledges and agrees that:

(1) the Nominated Sponsorship Amount is nonrefundable, except as provided in clause 4;

(2) Council has sole discretion in relation to the decisions that are made with respect to the coordination of the Selected Event(s), including but not limited to selection of the venue, activities, vendors, food and entertainment; and

(3) Council may, due to circumstances beyond Council’s control, vary the Benefits by substituting comparable alternate benefits as required.

3. The Sponsor’s Obligations

3.1. The Sponsor must within seven (7) days of a request by Council:

(1) provide Council with the Sponsor’s logo in the form required by Council; and

(2) complete and submit any vendor detail forms and EFTSure vendor onboarding processes required by Council.

3.2 The Sponsor grants to Council an irrevocable, royalty-free, unconditional licence under the Copyright Act 1968 (Cth) to use the Sponsor’s logo/trademark and name within marketing and promotional material associated with the Selected Event(s), including but not limited to within brochures, publications, social media, radio announcements and on Council’s website.

3.3

; and

The Sponsor must not do anything which would, in Council’s reasonable opinion, bring Council or any beneficiaries of the Selected Event(s) into disrepute.

4. Cancellation or Postponement

4.1. In the event that a Selected Event is cancelled due to the COVID-19 pandemic, or another unforeseen circumstance, Council will attempt to reschedule the Selected Event to a date which is within 12 months of the original date and apply the Nominated Sponsorship Amount as sponsorship for the rescheduled Selected Event.

4.2. In the event that the Selected Event cannot be rescheduled within 12 months of the original date, the Sponsor may at its option:

(1) request a refund from Council of the Nominated Sponsorship Amount; or

(2) provide permission to Council to roll the Nominated Sponsorship Amount over to the next date set down by Council for a similar Selected Event, for example:

(a) for an annual event, to the date for the Selected Event in the following year; or

(b) for a bi-annual Event, to the date for the Selected Event in the following two years.

5. Indemnity

5.1. The Sponsor agrees to indemnify and release Council from all claims (including but not limited to actions, liabilities, losses, demands, suits, proceedings, damages, expenses or costs) directly or indirectly arising as a result of the cancellation or postponement of the Selected Event(s), provision of the Nominated Sponsorship Amount, the conduct of the Selected Event(s) or provision of the Sponsor’s logo and its association with the Selected Event(s).

6. Termination

6.1. Council may terminate this agreement immediately on written notice to the Sponsor, if the Sponsor:

(1) fails to pay the Nominated Sponsorship Amount in accordance with clause 1, or

(2) otherwise, in Council’s reasonable opinion, brings Council or the beneficiaries into disrepute, or risks/threatens bringing Council or the beneficiaries into disrepute.

7. General

7.1. Nothing in this agreement creates any joint venture, agency or partnership.

7.2. These Terms and Conditions contain the entire agreement and may only be varied in writing.

7.3. This Agreement is governed by the laws of Queensland and each party submits to the jurisdiction of the Courts of Queensland.

Gladstone Regional Council 2023 Event Sponsorship Prospectus Page 11
Glenda Farrar Business Development Officer Phone: 07 4972 2822 l Mobile: 0453 092 326 Email: glenda.farrar@gladstone.qld.gov.au PO Box 29, Gladstone Qld 4680

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