Real Estate Hot Sheets by gordon kraft

OLD CORKSCREW

A Jack Nicklaus Signature Course Page 10

UP NORTH

...

HERE

The Southwest Florida Edition of

REAL ESTATE HOT SHEETS Week of October 19, 2007

www.realestatehotsheets.com

Volume 10 Number 41

A FREE PUBLICATION

Buying Florida Property in a Down-Turned Market How a Naples, Florida Realtor’s Vision and Personal Guarantee is Making a Difference for Buyers by Michelle Craft

Take science, add a little art and you get marketing. To that mix, add impressive results, and you get really great marketing. Two weeks ago my brother, a Realtor® with Downing-Frye in Naples, handed me an ad he’d cut out of a local business journal. It was unlike any other local ad I’d ever seen: four bold, black and white illustrations. The tag line was “Get Oﬀ the Fence Now.” I immediately loved it. Really great marketing is exciting because it is a rarity. Importantly, great marketing is more than just a good ad. And this ad was really, really good: well written copy; eﬀective use of metaphors; black humor; and Addy® -quality illustrations. The ad’s message was clear and poignant. I asked myself, "Who is the genius behind the new ad? Is the ad a fluke, or part of a really great marketing campaign?" It was 9:00 a.m. on Saturday morning. Joe Belz answered the call. “Prestige

Properties of South Florida, how can I help you?” “For starters,” I said, “Congratulations on an exceptionally creative ad. I love it.” “Thanks,” he said. “It's gratifying to know that others like it also.” “Out of curiosity, how ARE you planning to get buyers off the fence now?’ I couldn’t see him, but I could tell he was smiling. “If you have a couple of minutes, I’ll explain,” said Belz. “We have designed a three-part marketing campaign , including the fact that I have personally put my signature and word behind the program.” I had found the answer to my question. Belz’ ad had “real legs.” Belz knows his stuff. And Belz’ personal guarantee is impressive. Connecting his wallet to “get off the fence now” provides his buyers with a comfort level that is missing in the local market place. I was fascinated by Belz’ story and the strategy behind “get off the fence now.”

“It’s important for more people to know what Belz is doing,” I thought. As it turns out, Belz and I have both spent a lot of time in Dallas, Texas. He’ll tell you that he’s from Oklahoma, but he acts like a Texan. He certainly exudes the confidence of a Texan. The proof he’s really a Texan is he’s a devote Dallas Cowboy fan. I will forgive him for that (as I am an avid Washington Redskins fan). Texans are a particularly strong lot, accustomed to having to pull themselves up by their bootstraps when times get tough. Importantly, they don’t take “NO” for an answer. Joe Belz and his family have been actively involved in Naples real estate for 25 years. They started Prestige Properties in 2002. Several months ago when it became apparent the real estate industry was entering a down-turned cycle, Belz and his family did not blink. They held a family meeting. His step father, mother, wife and he evaluated two options.

Is CNBC’s Mad Money Jim Cramer Really Mad or Just Really Bad? by Michelle Craft

The Today Show recently had Jim Cramer as a guest. By the end of the Cramer piece, my cell was buzzing, and I had two dozen emails on my Blackberry. When mornings start oﬀ badly, they rarely change. That morning lasted an entire week. Without equivocation Cramer said, “NO ONE SHOULD BUY A HOME NOW.” This after the Fed had just dramatically decreased interest rates.

When a TV personality makes such a broad generalization without qualification, you have to wonder whether’s he’s finally lost it (truly mad) or if he’s really that bad. If you Google Cramer, you will instantly find

thousands of references of where Cramer’s assertions have been wrong. DEAD WRONG. If you review the archives of his show, “Mad Money,” you’ll find dozens of public apologies he has had to make after large publicly traded companies have taken him to the mat. Perhaps the SWFL Real Estate Industry should take him to the mat. I personally believe he owes all of us an apology, and here’s why: continued on Page 4

PRESORTED STD US POSTAGE PAID Permit #118 Fort Myers FL

Strickler’s innovative and compelling sign that started the phones ringing. “Its time to Get Off the Fence Now,” said the Prestige Owl. “ Interest rates are low and inventory high. It’s a buyer’s market.”

Option one: they could scale back, wait it out and hope for the best. That option didn’t seem very palatable. Option two: they could take control, get aggressive and increase their marketing eﬀorts. They chose the second, much stronger option. Perhaps you heard a

similar theme in the Academy-award winning film, The Shawshank Redemption, “Time to get busy living, or get busy dying.” There are three major elements to Belz’ Get Oﬀ the Fence Now Program – a lease /purchase element for resale properties, continued on Page 5

INSIDE THE SHEETS ... Who is This Man? Find out why more about Joe Belz and Prestige Properties plans to help you buy property in Southwest Florida. More on Page 05. Tee Time at Pelican Marsh? Charles Elig writes a new column for REHS called “Fairway Living,” An Insider’s Guide to SWFL Golf Courses. See what he has to say about Pelican Marsh on Page 07. “Season” Greetings? What? It’s not Halloween yet! Find out how one local Realtor is planning to reward buyers when they buy property from her. No guessing, but it’s a great offer. See Page 19. On the Cover of “Rolling Stone ...” Local Artist Helene Dinand has created some wild new pendants that have been featured in Rolling Stone Magazine. They’re designed in Gold and Silver. Details on Page 12.

Page 02 ----------------------------------------------------------------------------------------------------------------- REAL ESTATE HOT SHEETS

“I loved Southwest Florida so much, I moved here. Today, I love it even more. That’s why I help buyers find property here, so they can enjoy the same lifestyle as me!” Call me at (239) 821-9203 or visit www.marcohomesandfishing.com My name is Wright Taylor, and I am a Texan. But as great as Texas is, I just couldn’t get enough of what Florida had to offer. Trip after trip, I would wonder what it would be like to stay in Florida after one of those fabulous fishing trips. One day I took out a map of Florida and studied my options. What about this place called Marco Island? I left after work one day to check it out. I found myself asking the question, why was I still living in Texas, when I could be two hours to The Keys, an hour and a half to Biscayne Bay, an hour to Pine Island Sound, and five minutes to the Ten Thousand Islands. And as an avid fisherman, why wouldn’t I want to be “strategically” living in the fishing capital of the world? Why is all of this important? Because like I said earlier, I’m like everyone else that comes to Florida for a vacation and doesn’t want to go home. I am living proof that if you want something bad enough, you just have to do it, because deep down you know it’s the best thing for you! Wright’s real estate partner is Michelle Gerard. Michelle is originally from Centerville, Ohio, but has lived on Marco Island for 17 years. Michelle has a tremendous amount of knowledge about the condos on Marco’s beautiful beaches. Together, Wright and Michelle can help you in any real estate transaction, from vacant land to that multi-million dollar beachfront penthouse. Call Wright or Michelle, even if you just want to talk about fishing!

Duchess $675,000 This HUGE 2 bedroom, 2.5 bath condo has 1742 sq ft under air, and what a view of the beach and pool. If you’re looking for that perfect, spacious Marco Island getaway, this is it. Offers considered. New shutters! www.263082.LiveOnMarco.com

Marco Vista $450,000

La Peninsula

Wow! You’ve been looking but know you’ve found it, a rarely available Marco Vista end unit with a boat lift. This direct access condo is just minutes to the Marco River and the Gulf of Mexico. This unit owns boat lift # 1. New carpet in unit, new roof and the building being painted all in May 2007. www.270804.LiveOnMarco.com

WAS: $550,000

NOW: $510,000 Over the top decorated! If you want to live on the water in a fabulously decorated condo, this is it! From the floors to the ceiling, you have to see this condo. Way to much to explain. Call for details or for your private showing.

Prudential Florida WCI Realty 900 North Collier Boulevard Marco Island, FL 34145 (800) 237-8817 or (239) 821-9203 Prudential is a service mark of The Prudential Insurance Company of America, Equal Housing Opportunity

Majors $898,000 This 4 bedroom + den, 3.5 baths Pinehurst model is located on the Mustang Island Golf Course in Lely Resort. Is being sold furnished and has lots of custom stone work. This courtyard home has tons of room and privacy. Lely Resort is one of Naples best golf communities and is close to everything. www.272626.LiveOnMarco.com

OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 03 CENTRAL LOCATION NEW LISTING POOL & LAKE FRONT POOL & LAKE FRONT 3 3 9 1 3

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BOTANICA LAKES GREAT VALUE $529,000 10316 Carolina Willow Dr 3,000 sq ft, 5 bedrooms 3 baths 3 car garage on lake. Beautiful wood stained stair case, every upgrade, granite in kitchen and master bath, Coffered ceiling master bedroom Blake Carroll, Downing-Frye Realty, (239) 292-9649

$89,900 6112 PRINCIPIA DR 1 Fort Myers. LOVELY attached villa home, all new appliances, great quiet location, Very clean and neat, very nice kitchen, open courtyard which could be caged-in. Kurt Gearing, Avalar Gulf Coast Properties, (239) 574-7836

$285,000 LAKE AND GOLF COURSE VIEWS Grandezza. Second floor handsomely decorated with neutral colors, wood cabinets with crown moulding, vaulted ceilings, upgraded appliance and is right across from pool. Wendi Darragh, Downing-Frye Realty, (239) 289-1032

GRANDEZZA BUY!

JUST REDUCED

3 3 9 2 8

$399,000 9001 SPRINGVIEW LOO Cascades at Estero. Fantastic 3 BR, 2 BA Custom design with soaring ceilings & wall of glass opening to free form pool & great long lake view. Granite counter tops, maple cabinets. Audio Tour 877.283.8687, ext. 2223 Bob Wilson P.A., EXIT Gulder Real Estate (239) 273-7586

$398,900 20409 FOXWORTH CIRCLE Cascades at Estero.Enter thru double glass doors to a breathtaking lake view and your own free form heated pool. This eloquent home features tray ceilings, crown moldings, chair railings & more. For more info, www.wilsonproperties.com. Kent Rouse, EXIT Gulder Real Estate, (239) 218- 1988

3 4 1 0 5

3 4 1 0 9

$2,150,000 FORT MYERS BEACH You get two single family residences on Estero Bay with this very unique duplex. Think of the investment possibilities! Ruth Bethem, Downing-Frye Realty. Toll-Free (877) 777-7545

NAPLES BATH & TENNIS CLUB $265,000 Beautifully remodeled 2 BR 2BA condo overlookinglake & preserve. Brand new kitchen w/ solid wood cabinets, tiled countertops, upgraded appliances. Prudential FL WCI Realty WRIGHT TAYLOR 239-821-9203

ST. CROIX AT PELICAN MARSH $249,000 Here is your chance; own a fabulously remodeled condo in Naples. This 2 bedroom, 2 bath is located 4 miles from the beaches. Minutes from anything you need. Realty WRIGHT TAYLOR 239-821-9203

EXCITING ART DISTRICT

GOLF COMMUNITY

3 3 9 3 1

One of the Best Buys in Grandezza $549,000 20089 Seadale Court Cypress Cove This is the taj mahal of properties on Seadale Court. Water views, faux painted, custom decorated & furnished, must see to appreciate includes pool & spa Blake Carroll, Downing-Frye Realty, (239) 292-9649

$249,900 8587 VIA GARIBALDI CIR ESTERO. END UNIT WITH WATER views. Features spacious open floor plan. 3 Bed + den, 2 bath. Granite in Kitchen & bath, Cherry Cabinetry. Crown molding. French doors. Michelle Freiburger, Coldwell Banker, (239) 482-5595

REDUCED $20,000

JUST REDUCED

WATERFRONT

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FEELS LIKE YOUR NEW HOME! WAS $569,000 .. NOW $549,000 BEST BUY!! 3+Den/3/2 Lakeview, end-unit Coach Home. 3,355 ttl sq ft. *NEW* tile,carpet, paint, fans, stainless appliances. INCLUDES $55,000 GOLF MEMBERSHIP at the The Strand. Cathy Allen, Downing-Frye Realty,(239)641-1466

$465,000 PALM RIVER Delightful and stylishly updated 3-bed/2-bath pool home with views of La Playa Golf Course. Call for list of upgrades. Lease-option possible. Ruth Trettis, Premier Properties. (230) 434-2424.

$198,900. One year old, 3 Bedroom, 2 Bath, 4th Floor Condo in a Beautiful New Community. Garage. 10+- Minutes to Downtown Naples, Beach! Great View, Tile, Lovely Ammenities! Rebecca Avery-Clair, DowningFrye Realty, Inc. (239) 777-1850

$ 694,900 7846 ASHTON RD NAPLES. 3 BDR/2BA PLUS A DEN with pool , spa and $87,000 in upgrades. Granite counters, tile floors, custom cabinets, stainless appliances, pavers on lanai. Wright B. Taylor IV, Prudential Florida WCI Realty , (239) 821-9203

LONGSHORE LAKE

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TROPIC SCHOONER $199,000 This is a nice 2 bedroom 2 bath condo on a beautiful lake surrounded by a world class golf course, Hammock Bay Golf and Country Club. Prudential FL WCI Realty MICHELLE GERARD 239-860-6623

$599,000 SERANO This unit has sunrise views over the 10,000 Islands & sunsets over the Gulf of Mexico. From this 15th floor 3 BR 2.5 BA condo you can see everything. Prudential FL WCI Realty MICHELLE GERARD 239-860-6623

$425,000 4362 LONGSHORE WAY NAPLES. 3 BEDROOM LAKEFRONT home with pool. Premier Naples gated community with tennis,fitness,clubhouse with restaurant, boating, fishing and golf next door. Nancy Burgess, DowningFrye Realty, Inc. (239) 571-2287

$899,900 10859 PHOENIX WAY NAPLES. LAKEFRONT 3 bedrooms plus den and 3 full baths. Vanishing sliders to pool.Premier gated North Naples community with Tennis, fitness, boating, fishing, and golf next door. Nancy Burgess, Downing-Frye Realty, Inc., (239) 571-2287

CLOSE TO AVE MARIA UNIVERSITY $179,000 GREAT 2.65 ACRES ON CORNER OF WILSON AND 35 AVE. NE. Environment study is in progress, DEP PERMIT IN PLACE! This lot has a DEP permit for a 2500 sq. ft. home. Prudential FL WCI Realty WRIGHT TAYLOR 239-821-9203

GREATLY REDUCED PRICES

BERMUDA LINKS BEST BUY

BEACH ESCAPE

$179,000 2+Den/2BA,Carport, 1st floor,1 Yr old,lanai, tile, great location. Beautiful clubhouse, pay-asyou-play GOLF, pool, spa, dining, tennis, fitness center. PRICED TO SELL. Cathy Allen, Downing-Frye Realty, Inc. (239) 641-1466

$699,500 26340 HICKORY BLVD BONITA SPRINGS. Top Floor Direct Gulf Front Residence with covered parking. Breathtaking views. Furnished. Sit on the lanai and listen to the roll of the waves and feel the gulf breeze. Nancy Burgess, DowningFrye Realty, Inc., (239) 571-2287

MARCO SAND STAR

DRAMATIC SUNSETS

$270,000 761 ELKCAM CIR W MARCO ISLAND. THE LEAST EXPENSIVE unit in Sand Star at time of listing. 2 bed, 2 1/2 baths. Townhome style living. Newer appliances. Furnished.Across parking lot from Pool. Wright B. Taylor IV, Prudential Florida WCI Realty, (239) 821-9203

$929,000 320 SEAVIEW CT MARCO ISLAND. FRONT UNIT ON THE Gulf of Mexico. Year round views of waterfront sunsets. 1200 Sq. Ft. with 2 bedrooms, 2 baths and has been nicely remodeled. Wright B. Taylor IV, Prudential Florida WCI Realty, (239) 821-9203

FORGET LISTED PRICE

SHORT SALE

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$459,900 Golden Gate Estates STEAL THIS HOME. Owner says just make offer. 4 Bedroom+Den+2 Bath. 2.5 years old, with 3-car garage. Many upgrades, 18” Tile, Volume Ceilings, Nice Condition. Mike Powell, Downing-Frye Realty, Inc. (239) 597-8114

SHORT SALE, COME QUICK! $399,000 14035 Tivoli Terrace. Arthur Rutenberg pool home in Palmira Golf & Country Club on the lake with golf course views. Prefer cash or mortgage pre-approved contract. Subject to lender approval. Beth Brown, Coldwell Banker, (239) 250-2408

BONITA SPRINGS “The Best Location in Town.” Gated Golf Course community. 27-Hole Course. Homes, Villas, Condos - High $200’s - $1 Million. Low Fees - NO CDD. 2 1/2 miles to the Beach CDD Maureen Wetzel, Downing-Frye (239)273-4433

SHENENDOAH $898,000 This 4 BR + den, 3.5 BA home is located on the Mustang Island Golf Course in Lely Resort. This courtyard home has tons of room and privacy. Close to everything. Furnished Prudential FL WCI Realty WRIGHT TAYLOR 239-821-9203

3 4 1 2 0

3 4 1 4 5 IRONWOOD $280,000 Awesome Unit 7 lot for a great price. This oversized lot on the end of Ironwood on city sewer. The beach is right around the corner, so a quick walk and your there. Owner is motivated. Prudential FL WCI Realty WRIGHT TAYLOR 239-821-9203

BEACHVIEW $398,000 Walk to Residence Beach! Second floor unit overlooks the pool and courtyard area. All new high impact windows & slider in 2006. Lease agreement in place 1/1/08 to 3/31/08 for $3,100 per mo. Prudential FL WCI Realty MICHELLE GERARD 239-860-6623

ANGLERS COVE $299,900 1 BD1 BA condo is on the 5th floor looking over the marina, courts & pool. This unit has a washer/dryer, & also has an enclosed lanai, which can be counted as living space, w/sleeper sofa. Prudential FL WCI Realty MICHELLE GERARD 239-860-6623

Page 04 ---------------------------------------------------------------------------------------------------------------- www.realestatehotsheets.com

Is CNBC’s Mad Money Jim Cramer Really Mad or Just Really Bad?

REAL ESTATE HOT SHEETS

continued from Page 1

Published by Real Estate Hot Sheets Inc.

Southwest Florida IS NOT the “rest of the United States.” Real Estate is not a ONE SIZE FITS ALL kind of industry. Since making his first statement, and then defending it countless times to angry callers, The National Association of Realtors and others, Cramer has begun to soften his statement. Naturally. With each exception, Cramer loses more credibility. First it was, “Well, it doesn’t apply to a couple of blocks in Manhattan and zipcode ___ in Chicago.” In Southwest Florida, many areas have bottomed out. Waterfront property isn’t likely to go down at all. Neither will prices drop more precipitously in proven areas like Old Naples and Sanibel. The fact of the matter is that purchasing real estate -- a home or investment property -- is not like

buying and selling securities. It never will be, and never should be. Cramer may have a 50-50 track record on trading securities, but you can bet the same is not true for his real estate purchases. Why? Because real estate is the single largest investment most people will make. Many factors influence the purchase decision. Everyone recognizes the housing market is down-turned. Many corrections need to be made for the Housing Industry to be considered healthy again. Some adjustments have already been made. The Fed took a big step. Individual Realtors and Sellers are taking other smaller steps. My biggest gripe about Cramer is that he oﬀers NO solutions. It’s okay to issue a blanket statement, but what about a blanket answer Mr. Cramer?

FABULOUS RIVER DISTRICT IN DOWNTOWN FT MYERS

Life is worth living in this river front 3rd floor condo in downtown Fort Myers. 3 roomy bedrooms and 2 full beautiful baths. A wall of glass opens to a 40' balcony overlooking the royal palms and the river beyond. The views are gorgeous and you will never miss a sunset! Walk across the street to the brand new Publix opening in November, 1st Street Village, One West, shopping, nightlife and great resturants within walking distance. This condo is truly decorated beautifully and has numerous upgrades, stainless appliances, crown moldings FOR SALE UNDER APPRAISED VALUE $389,900 FOR RENT $1,400 per month Call Peter Gottschall, Licensed Realtor (239) 565-3474

LIVE & PLAY IN MIROMAR LAKES

Rather than be part of the problem, be part of the solution. First, we have contacted Jim Cramer’s producer, and are making an argument that Cramer should visit Southwest Florida Real Estate for a panel discussion where he can address a jury of his peers. Time and place to be determined. Second, we’d love to hear from each of you on what measures you believe should be taken locally, regionally (hint State Legislature) and federally (hint: revise FHA and VA financing requirements). Be specific. Oﬀer examples. Cite experts. We’ll publish ALL of your thoughts here in The Sheets. Send us an email to publisher@ realestatehotsheets.com, or send a letter to P.O. Box 343, Estero, FL 33928. We promise your voice will be heard in a BIG way.

Michelle Craft, CEO and Publisher Anthony Barba, CTO Jodi Maher, Marketing Manager Michelle Freiburger, Sales Representative Robert Crans, Sales Representative Published bi-weekly out of season, and weekly in season, from December 15 to May 31 each year. Next Edition is October 29, 2007 Real Estate Hot Sheets (REHS) is a printernet company with traditional print products as well as Internet products. You can contact REHS on the Internet: www.realestatehotsheets.com/contact.html or by writing to us at Post Oﬃce Box 343, Estero, FL 33928 Telephone: (239) 992-9642

SPECTACULAR GULF VIEWS

7117 PELICAN BAY BLVD, #1708 - NAPLES GORGEOUS FURNISHED 17th FLOOR CONDO WITH INCREDIBLE gulf views and amazing sunsets. This unit has 10 foot ceilings and Saturnia marble flooring throughout. This is a full amenities building with gorgeous lobby, state of the art fitness, billiards, guest suites, library, heated pool & spa, tennis and gated with beach access and restaurants on the beach . Ready for immediate occupancy. Shows like a model. $1,100,000 Nancy L. Burgess, Downing Frye Realty, Inc. (239) 571-2287

TRANQUILITY IN GOLDEN GATE ESTATES

PORTO ROMANO Single Family Home (above), built in 2007. 4 Bedrooms, 3.5 Baths. Pool. 2-Car Garage. Approximately 3,500 sq. ft. $920,000 MONTEBELLO Coach Home (not shown), built in 2007. Three Bedrooms, 3 Baths. First Floor. 2-Car Garage. Approximately 3,600 sq. ft. $950,000 BELLA VISTA Coach Home (not shown), built in 2005. Three Bedrooms, 3 Baths. Private Elevator. 2-Car Garage. Approx. 2,250 sq. ft. $625,000

INVESTOR WILL CONSIDER OWNER FINANCING, INVESTMENT PARTNERS OR LEASE-TO-OWN Mike Straley, OffSite Realty, Inc. (877) 246-5360 www.offsiterealty.com

An exceptionally peaceful home on a beautiful 2.5 acre lot. Four beds, two baths, 2,140 sq ft under air. 2,600 total sq ft. Tile throughout the entire home, granite counters, 2-garage and closets galore. A 200’ driveway with concrete circular entranceway, electric gate with front fence and landscaping. Security system and generator with its electrical panel installed. Another lot of 2.5 acres adjacent to the home (pictured above left), is available for purchase. FOR SALE BY OWNER $565,000 561 31st Street S.W. off White Boulevard (239) 352-0966 or dinandh@aol.som

OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 05

Belz’ Presitige Properties Provides Three Options for Buyers to Get Oﬀ the Fence Now continued from Page 1 a builder’s low price guarantee for new construction and a personal guarantee from Belz and Prestige Properties. Lease to Own In order to ensure the success of his plan, Belz had to get all of his ducks in order. First, he met with the owners with whom he had listings. He asked them to stand behind the new creative ways Belz had developed to sell properties, even if it meant the seller would not get paid immediately. “We adapted old ‘Rentto-Own’ (RTO) programs to Lease-to-Own (LTO),” said Belz. Rent or leasing prior to purchase has traditionally been a great way for people with little to no money down to buy property. LTO is a great way to purchase if you are concerned about the direction of the market. To assuage the concern that the market is still heading down, Prestige ties the final purchase price to the appraised value at the end of the lease period. Sellers benefit because they earn income and can use proceeds to oﬀset

mortgage payments. Buyers benefit because they get possession of the property without the concerns for the market. “At anytime, a buyer can convert their lease into a purchase,” Belz said. The LTO program is not for everyone, and Belz is happy to explain the program elements to both buyers and sellers. Low Price Guarantee Working with developers and builders, Belz structures low price guarantees. “If our client buys a preconstruction home and the developer ends up dropping prices, the developer or builder agrees to give the reduced price to our client" said Belz. Belz provided an example of one low price guarantee. “We are marketing the Lofts at Six10 in Naples, Florida, very cool lofts above commercial space,” he said. “The developer decided to oﬀer a limited time pricing incentive after we had sold two lofts. “The developer discounted the price about 25 percent, and our clients were given the reduced price even though they had already committed to

The Lofts at Six10 in Naples, Florida, very cool lofts above commercial space,” Belz said. “The developer decided to offer a limited time pricing incentive after we had sold two lofts. “The developer discounted the price about 25 percent, and our clients were given the reduced price even though they had already committed to a higher price. A win-win.”

a higher price. Buyers were very happy with the additional savings.” Belz’ Personal Guarantee As a Realtor, Belz can act as a buyer’s representative. He is compensated for his services only when a buyer he represents purchases property. The seller pays him a commission. With Belz’ personal guarantee program, he forfeits his future commission if the buyer sells the property within a specified time and does not recover the purchase price. Here’s how it works. Belz works very closely with each prospective

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buyer, carefully researching the prospective property and its value. Belz presents all options to the buyer before a transaction is completed. If the buyer must sell within the first three years, Belz will not charge a listing commission if the selling price is less than the price paid. More than anything, Belz is a passionate supporter of the real estate industry. “Activity at Prestige Properties continues to be strong,” Belz said. “Regardless of the sensationalzed “bad news headlines,” experienced and seasoned

investor buyers are actively buying property in Southwest Florida. I believe that's a very good sign that prices are about as low as they are going to go." “The Fed’s recent actions are comforting,” he said. “Without the reduction, rates were still at historically low levels. If another reduction helps some fence sitters take action and purchase property, then it’s a very positive event.” Contact Joe Belz at Prestige Properties either by calling (239) 261-4000 or emailing him at joe@ livenaples.com. Visit www. GetOﬀTheFenceNow.com.

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Page 06 ----------------------------------------------------------------------------------------------------------------- REAL ESTATE HOT SHEETS

Mis-Manners … Bad Manners … No-Manners A column intended to provide practical solutions to everyday annoyances in the real estate world Dear Loyal Readers, In response to a previous column, Mis-Manners was bombarded with e-mails regarding the advice given to “Bouncing off the Wall.” For those who have slept since then, let me refresh your memory. In a nutshell, an agent was upset after taking a weekend off, found a purchase agreement mingled in with a bunch of “junk” faxes, and the time to respond to the offer had expired. To make this party more festive, the other agent who had not heard back on the offer, sold the Buyer's another property. The following week the Buyers attended an Open house at the 1st property, and within earshot of the Sellers, remarked how they liked this house better and wished their offer had been presented. The Seller overheard. and was VERY upset (DUH!). MisManners tended to side with the listing agent, claiming any piece of timely dated material FAXED, should be followed up with a call to make sure it was received by the correct party, all pages were there and legible. Here is another point of view from a Loyal Reader ...

In response to “Bouncing oﬀ the Wall,” Who was watching his/her business while they were away and why didn't their oﬃce notify him/her of the fax when it was received? The Seller has every right to be upset. Sellers want to get their homes sold, and our job as their agent is to do just that. I have been out of town and received faxes without the agent giving me a courtesy call. Our business is our responsibility. Sorry the agent dropped the ball on this one. Before I continue, whip out your calendars and high lighters, this is a “red-letter” day Mis-Manners MAY admit the advice was not totally perfect. Mis-Manners still believes the Selling agent was wrong to a degree. Unless there is some super-duper, no fail fax machine on the market, there are still many margins for error: Paper jams, running out of ink or paper, pages overlapping, one persons’ fax getting picked up by someone else. The list is endless. To stick a wad of paper in the fax machine, press some buttons, hit send and walk away thinking all is well and the party on the other end received, it is living the Real Estate Life on the wild side!!!

The Listing agent did not have a clue an oﬀer was coming, and the time frame to respond was a short one. When someone is working with outof-town Buyers, or with Buyers on a timeframe, wouldn't you check with the Listing agent to see if there are any factors that might delay a response? Most Relocation companies are not available on the weekends. Some banks with foreclosure properties may have several channels they have to go through before you can get an answer. Unless that information is in the remarks section on the printout how would you know? The Listing agent should have had someone “babysitting” his or her business. Clients and customers are like small children. One minute they

are happily playing, and as soon as Mom gets on the phone or heads for the bathroom, all hell breaks loose. The fax machine is a very valuable tool in our profession, but it’s not perfect. I know this sounds “PICKY,” but once in a while we need to communicate ONE on ONE!!! /s/ Mis-Manners Need to get something off your chest? Need to vent? Have a problem to share? Drop Mis-Manners an e-mail at MisBadNoManners@aol.com.

In Classifed Advertising, Cost Does Make a Difference.

OURS

THEIRS $25 Classified Ads https://www.realestatehotsheets.com/advertise/index.php

OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 07 GREAT BUY IN OLD NAPLES

NEW WITH GULF ACCESS

$185,000 975 9th Avenue South, #6

$1,399,000 1611 Curlew

This is your chance to own a piece of Olde Naples. Low fees, good rental history, cute 1/1. Buy for a rental or for your Naples get-away.

Luxuriously furnished townhouse with 3 bedroom suites, in the heart of Naples. Boat Dock and ‘all the bells and whistles’ included. Buy waterfront in Naples, NOW.

VICKI HALL (239) 398-7966 vhall@naples.net

MOTIVATED SELLER

BEST PRICED

$265,000

$339,000

MOTIVATED SELLER WANTS OFFERS Lowest Priced 2/2 carriage in The Brooks including bundled golf, GREAT VIEW, newly renovated Club House, Walk/Bike to Coconut Point Center.

Totally renovated charmer., 2BD+den+storage+2BA, new roof, cupboards, tile & hardwood floors, great yard & patio 1.5 miles to the beach

LOIS GURDIN

(239) 272-0213 lois@amerivestrealty.com

Page 08 ---------------------------------------------------------------------------------------------------------------- www.realestatehotsheets.com

Extraordinary Golf at the Area's Only Stand-Alone Jack Nicklaus Signature Course, Old Corkscrew The Jack Nicklaus imprimataur should be enough. But a course is only as good as its people -- the General Manager, the ground crews, the Pro and everyone that contributes to making the course what it is. According to several local golf regulars, Old Corkscrew has figured out the formula, enhancing the Nicklaus brand. "Old Corkscrew's general manager, Mark Iwinski, is an ambassador to the entire SW Florida golf community," said Jim Hynes, owner of Hines Bending Systems in Fort Myers, Florida. One of the areas largest golf shop owners, Fran Bailey, gave his endorsement. “Old Corkscrew is one of Florida’s best public golf courses,” said Bailey. “What I like about the course is that you are playing against a traditional Florida backdrop, complete with Spanish moss and huge Cypress trees,” Bailey said. “Because there are no homes at Old Corkscrew, golfers experience the course in a much more relaxed environment that I think contributes to a much better game.” Bailey owns “The Golf Guys,” local golf stores in Naples, Bonita Springs and Fort Myers. Hynes concurs. "The course is very upscale and challenging without pretention,” he said. When the course was finished, Jack himself came to play. Funny thing, he didn't break par. I think he shot a 76 or 77."

"Mark has made a gesture by opening up Old Corkscrew to locals, so they can evaluate the course and help promote the course to friends and visitors," said Hynes. "Word-of-mouth endorsement in the golf community is huge." Located seven miles east of I-75 on Corkscrew Road in Estero, the 275-acre site features a beautiful and challenging Par 72 Championship course that has tees up to 7,400 yards. The spacious ambiance creates easy groups of golfers who can gather together on the course, watch each other play and enjoy a sense of comaraderie. Dr. Stephen Kaskie, M.D. of Bonita Springs, has known Iwinski for years. "The course is great, and I think a little forgiving," said Kaskie. Kaskie explains. "If I miss a dogleg left, I 'm penalized but I’m able to recover. If I have my "A" game going, the course makes it possible for me to set up for a birdie." "The mature trees and vegetation add to the character of the course and give it the feel of a club you might find further north," said Jack Nicklaus. Nicklaus said, "We had great latitude in working with the site's natural elements, as well as the ability to preserve native vegetation including oak hammocks and the cypress slough that is part of the natural flow way that divides the course."

"Old Corkscrew's general manager, Mark Iwinski, is an ambassador to the entire SW Florida golf community," said Jim Hynes, owner of Hines Bending Systems in Fort Myers.

Certified by Audubon International, Old Corkscrew Golf Club's natural setting includes stands of cyress, magnificently tall pines, mature oaks and nesting colonies of wood storks, egrets and herons. Old Corkscrew Golf Club is also home of Dr. Steve Eisenberg's Golf Concepts, a complete instructional program including business and corporate golf. Dr. Eisenberg is a PGA certified professional and a national tournament winner. Complete practice facilities include putting greens, chipping green, pitching green and practice bunkers. Old Corkscrew’s personnel include: Architect - Jack Nicklaus Signature; General Manager and Director of Golf - Mark Iwinski, Superintendent - Kevin Leo; Membership Director - Dave Griﬃths; Head Golf Professional - Mike Holland. For more information, contact Dave Griﬃths at (239) 949-4700, or visit www.oldcorkscrew.com. PAR: 72 BLACK BLUE GREEN WHITE GOLD

YARDS 7393 6617 6447 6262 5061

RATING 76.0 72.1 71.0 70.5 69.7

SLOPE 142 139 135 129 123

how does mike straley and his team continue to set record sales in this challenging market? they go back to basics. “It all comes down to working hard for your customers, being honest and staying educated on the market and new mortgage products available.” Mike Straley owner of Offsite Realty and Mortgage

“There is so much opportunity right now in Southwest Florida; I haven’t seen this much choice and value in 30 years.” Offsite focuses on helping buyers from the North find the value and amenities they want in Southwest Florida. The Offsite team is based in Minnesota, Wisconsin and Florida, and their mission is to help buyers from all over the Northern regions find their piece of paradise in Florida. The team has a full service approach, helping customers discover the best beaches, golf courses and boating, as well as to help customers with property management and mortgage services. “We’ve really built our reputation on going the extra mile. and giving our customers a true taste of Florida so they can make an educated decision on what is important to them and where they want to live,” Straley remarked. Because home loans and lending is changing so quickly, Straley recommends people start thinking outside the box. For example, “Now is a perfect time for first time buyers to think about FHA loans., and they will go up to $276,000 in Florida, with 3% down and a portion of that can be gifted. VA loans are a great products also. ” Offsite’s motto is Minnesota Nice, Midwest Integrity, your Southwest Florida Connection.” To contact Mike Straley, call (877) 246-5360, or visit www.offsiterealtyflorida.com.

OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 09

FA I RWAY L I V I N G : An Insider’s Guide to SW Florida Golf Courses ... by Charles Elig Many of our new residents feel that it is important to choose the right course and the right membership plan to increase their enjoyment of our wonderful area. With more than 100 courses to select from, buyers need to match the course, membership plan and the home. In this issue, I will review Pelican Marsh, and discuss Equity Golf versus Bundled Golf. Location of Pelican Marsh North Naples between Airport Road, US 41, and Vanderbilt Road. Type of Membership Plans Full Golf Equity: $60,000 Full Golf Non-Equity: $ 40,000 Equity Social: $ 12,000 (unlimited golf May 1 to Oct 31, plus six plays during season). Residency is not required for membership Until November 15, Pelican Marsh is oﬀering a three year nointerest payment plan for the full golf membership, with no dues until Jan. 2008. The Membership Director is Kimberly Dorseln (239) 597-0016. Course Details Course Designer is Robert von Hagge. There are 18 holes; Par 72. Hand Held Laser Link Available. White Tee Distance is 6,077 yards. Course’s Distinctive Features The Pelican Marsh course is extremely well planned to oﬀer challenging golf with very limited encroachment from the residential

areas. Only one fairway has properties that seem to be within range of a slice or hook. The course designer, Robert von Hagge, made good use of grass mounds that on some fairways serve to keep a ball in play but on other fairways, especially #1, provide impediments and guard the approach shot landing areas. Changes of elevation are used on eight of the greens for the final approach and the use of water is evident but not punishing. The lakes are visible on many holes but only three of the holes, all Par 3’s, are across water. The signature hole is #18, a gentle dogleg right to a small green very well guarded by water on the right side. Pelican Marsh Properties for Sale Pelican Marsh has a great variety of home style and price ranges. Each neighborhood has its own unique style of properties. Some best buys include: Arielle carriage home, 2BR+den, downstairs, 1,560 sq feet, fairway view, unfurnished, $379,00. MLS # 206055792. Clermont mid-rise condo, 3 BR, 2nd floor, 1,781 sq feet, southern view of 9th green, furnished, $499,000. MLS # 207000348. Seville coach home, 2BR+den, downstairs, 1802 sq feet, lake view, unfurnished, $499,000. MLS # 207040617.

Mont Clair coach home, 3BR, downstairs, 2060 sq feet, fairway view, designer furnished, $645,000. MLS # 207020787. Terrabella estate villa, 3 BR +den+ family room, pool, 4,212 sq feet, landscaped view, spectacular finishing touches, hand-painted murals, gourmet kitchen, $2,695,000. MLS # 207040617. **********

Equity Golf vs. Bundled Golf In evaluating a golf community property in SW Florida, one of the most important decisions for the buyer to make early on is the type of membership, equity or bundled. Both of these memberships have benefits for the buyer. Equity can be described in many ways, but basically the member has an equity stake in the club which normally amounts to 80% (varies between clubs) of the price paid for the initiation into membership. If the member were to leave the club, that portion of his initiation fee (or a fixed amount) would be returned back to him, provided there are enough memberships sold or there is a waiting list to take the membership. Some clubs oﬀer the equity portion as a “no questions asked” immediate return. A typical equity club will have about 350 members per 18 holes. A bundled membership means that every property sold in the community includes golf membership with no initiation fee. This lowers the cost to join a club as well as lowering the yearly dues,

since there are more members, usually 799 per 18 holes, to pay for the course maintenance. Bundled memberships are easily passed to the next owner of a buyer’s property so portability is excellent. Bundled courses also allow the members to give seasonal tenants the full right to play golf, so these are popular with buyers who may not be using their property full time.

Charles Elig, ABR

Charles Elig is a full time Realtor at Downing-Frye Realty in Naples, Florida, and a member of The Steve Schoepfer Team. Charles is a specialist in the golf communities of SW Florida. Since moving to the area in 1997, he has played on more than 70 of the courses in order to fit his buyer to the right golf experience. He can be reached at 239-591-0828, or by visiting www.NaplesBestGolfProperties.com.

Charles Elig Is Your Guide to the Sweet Life in Naples eal estate professional Charles Elig is passionate about Naples and the lifestyle found here. In fact, he’s played the majority of the area’s golf courses. His expertise in the surrounding golf communities has made him the consummate guide for people looking to buy or sell a home near the green.

With Charles’ straightforward style of communication, attention to detail and seasoned business background, it’s easy to understand why people ﬂock to him just as they do to this beautiful area. When you’re ready to make the most of your next move, call Charles Elig and Find Your Sweet Spot in Naples.

FIND YOUR SWEET SPOT “The Insider’s Guide To Naples Golf Communities” A free special report to help you make the most of this unique lifestyle. Charles Elig has built his business by always going the extra mile to ensure his clients reach their goals. That’s why he is offering a free special report for people interested in buying Naples real estate, compiling “The Insider’s Guide to Naples Golf Communities.” This unique report is ﬁlled with vital information to help you ﬁnd your sweet spot in Naples. It covers everything from membership dues to course design and is critical reading if you want to make an educated decision on which community is right for you. This report holds keys to your success. Simply call Charles today to request your free copy.

FIND YOUR SWEET SPOT

Toll 1-866-398-8494 Toll Free: Free: 1-866-398-8494 Direct: 239-591-0828 Direct: 239-591-0828 Email: CharlesElig@comcast.net E-mail: Charles@CharlesElig.com

Web: www.NaplesBestGolfProperties.com Web: www.CharlesElig.com

REALTOR ®

EQUAL HOUSING OPPORTUNITY

Page 10 ----------------------------------------------------------------------------------------------------------------- REAL ESTATE HOT SHEETS

Need Help Buying a Home or Investing? Investi ROYAL HARBOR SLEEPER

$515,000

1455 Curlew in Naples

This totally remodeled two bedroom, two bath condo on Curlew Avenue is just minutes from Downtown Naples and it has direct access to Naples Bay and The Gulf of Mexico. Solid oak cabinets with tile countertops in kitchen. New bathrooms and 18”x18” tile throughout with Berber carpet in bedrooms. With soon to be occupied Naples Bay Resort across the canal, this unit will not last long.

GREAT RENTAL INVESTMENT

As a buyer’s representative, I can help you research s issues, helping you make an informed decision prior as the seller pays my commission. My current advice NOW to buy in Southwest Florida.

$199,000

2553 Van Buren Avenue Two Bedroom / One Bath Cottage in the middle of the upand-coming Bayshore redevelopment Area. Five minutes to 5th Ave and the beaches. Owner has invested thousands in landscaping to enhance the property’s beauty. Great rental property or starter home. Tenant has recently left. Rents in the area are between $850 and $1,200 per month.

As a listing agent, my resources are the most compre largest and, in my opinion and the voters of the “Cho in Collier and Lee County, Downing-Frye Realty Inc., a Estate Hot Sheets behind me, I can connect you to b and Duluth to Islamorada and all points in between.

If you own property located west of 41 in Naples and you are looking to sell, call me immediately imme

REDUCED ANOTHER $10,000

CONT CONTACT Bernard J. Min $269,900

378 Dover Place, Apartment 702 Nice Townhouse in Briarwood Community Close to Town. Master Bedroom on Ground Floor. Pergo Floors. Huge backyard. Available to rent, lease purchase or owner financing. SELLER IS ALSO OFFERING HOMEOWNERS WARRANTY. BRING ALL OFFERS.

(239) 26 captnbjm

SEPTEMBER 17, 2007 ----------------------------------------------------------------------------------------------------------------------- Page 11

vesting? ing? Sailing in Unchartered Waters? HIGHLY SOUGHT AFTER SATURNIA LAKES

$359,000

1678 Triangle Palm Terrace Must see to appreciate the exceptional quality in the highly sought after Saturnia Lakes Community. Won’t last long. Professionally designer-decorated Cortina Model. Oversized corner lot on cul de sac with lake view. Too many upgrades to list. 1,715 sq ft under air, Two bedrooms, Two baths, plus Den.

UNDER CONTRACT -- PENDING SALE

select properties to identify potential problems or to tending an offer. My expertise is free of charge e to prospective buyers: there is no better time than ehensive anywhere. With the resources of the ice” champion’s opinion, the best real estate firm and with the print and Internet strength of The Real uyers out-of-market -- from Kansas to Connecticut

of 41 in Naples that is zoned Multi-Family me immediately. ediately. I HAVE A LIST OF CASH BUYERS.

$1,300,000

364 Second Avenue South, Naples

3.5 blocks from the Beach 75’ x 150’ Lot Main House 2B/1B, Guest House has Two, 1B/1B Zoned Multi-Family less than 10 units Recent Appraisal of $1,550,000

UNDER CONTRACT -- PENDING SALE

CONTACT TACT narcin, Realtor 69-6855 @aol.com

$1,700,000

967 Sixth Street South at 10th Ave South, Naples

6 blocks from the Beach 96’ x 150’ Corner Lot with 6 units Zoned Multi-Family less than 10 units Recent Appraisal of $2,250,000

Page 12 ---------------------------------------------------------------------------------------------------------------- www.realestatehotsheets.com

Entire Estate lot of 450 pieces International Prelude, Damask Rose, Wallace, Gorham and many more ... All items are mint condition. Over 50 serving pieces in this lot. approx.500 ounzes of SterlingSilver

$8,500

Gold and Silver ARTIFACT / ANCIENT LOOK JEWELRY French Artiste Helene Dinand presents her latest line of Pendants, Rings and other HAND CARVED Art Jewelry. Each piece is made of precious metals and is pronounced with an Aged Finishing and Patina. These are one-of-a-kind gifts for any time of the year.

www.DinandJewelry.com

call John (239) 248-3951

Trust is Earned.

See us at The Naples ArtCrafters Show, Cambier Park Saturday, October 27, 2007

ANY DOCUMENT. ANY TIME.

SECURITY TRUST Mortgage Broker and Loan Processing Services

Naples Signing Agent Mobile Notary Service

First and Second Home Purchases First Time Homebuyers Investment Properties Cash-Out Refinances

Servicing Title Companies, Realtors, Mortgage Brokers, Lenders & Attorneys

Rate & Term Refinances Lease Purchases

Let my knowledge and valuable mortgage experience go to work for you and your buyers.

Sue Flynn Licensed Mortgage Broker (239) 434-8488 Process@SecurityTrust-Mortgage.com Contract Loan Processing available to Licensed Mortgage Brokers

• • • • • • • •

Closing Documents Bill of Sale (Auto & Boat) Power of Attorney Documents Contracts Affidavits Deeds Liens Wills

After Hours Weekends Holidays Licensed Insured

Contact Mary Jaeger Minarcin (239) 821-3221 www.naplessigningagent.com Please Note: I am not an attorney licensed to practice law in Florida and I am may not give legal advice or accept fees for legal advice.

OCTOBER 19, 2007 - ----------------------------------------------------------------------------------------------------------------------- Page 13 SEEKING INVESTOR(S) For REAL ESTATE HOT SHEETS franchising opportunities in 100 major markets across the United States. Must be an accredited investor, and have experience in the Real Estate and Publishing Industries. For more information, contact Michelle Craft at (239) 992-9642

If you need to SELL property fast, Then a 7-DAY SALES EVENT is what you need. FAST to MARKET ... FAST to SALE CALL ME ANYTIME. WEâ&#x20AC;&#x2122;RE HERE TO HELP.

LEN STRICKLER (239) 405-3434

lensellsnaples@comcast.net

In Classifed Advertising, Size Does Make a Difference.

OURS

THEIRS

$25 Classified Ads https://www.realestatehotsheets.com/advertise/index.php

own all of marakoka avenue, anchor point, alaska

The Terrace View Estates 2 nuggets of gold found in january 2006 potential oil & gas exploration zoned multi-use buy entire 190 Acre parcel, or one of 19, 10 acre lots

call terri yeager (907) 235-7733

Page 14 ----------------------------------------------------------------------------------------------------------------- REAL ESTATE HOT SHEETS

2003 PRO KAT 2860CC Tournament Edition, full tower with electronic controls, twin Yamaha 200 HP HPDI's with low hours, new electroncs, triple axle trailer, great condition! Asking $79,900 or Best Offer. Call (239) 269-6855 #REHS8888827059

ORIENTAL BAR $500 Call (239) 272-0480

1930’s LARKIN/SECRETARY $650 Call (239) 272-0480

DANCES WITH WOLVES PURSE $3,500. Signed by famous American Indian Artists C.G. Hunt and Cante Skula. From the Film of the Same Name. A one of a kind collector’s item. Call (239) 784-9356.

DANCES WITH WOLVES SACHEL $1,750 Call (239) 784-9356

Visit our Open Houses this week at ...

dfopenhouses.com Need a Mortgage? A Construction Loan? Perhaps a Commercial Line of Credit?

Luckily, you have new sources of financing with -

We’re committed to quality service and integrity. Shamrock is owned by local investors. Our Directors are actively involved in day-to-day business, providing you the highest in customer care. Don York, President & CEO Greg Hallam, Senior Vice President & Senior Loan Officer Mark McCabe, Vice President & Loan Officer, Commerical Zig Bays, Vice President, Residential Lending 895 Fifth Avenue South in Naples (corner of Fifth Avenue and Tamiami Trail South) (239) 919-5199 or toll free to (866) 919-5199

OCTOBER 19, 2007 -------------------------------------------------------------------------------------------------------------------------- Page 15

HISTORIC WHITEHALL MANOR Set against the beautiful Chesapeake Bay A Perfect Home. A Perfect Investment. Or Both. Set on 16 acres < a mile from the Bay Bridge 8 bedrooms Formal Dining Formal Sitting Rooms Plus, Plus, Plus

WAS - $1,825,000

NOW - $1,600,000 FOR SALE BY OWNER Robert Crans, Jr. (239) 821-1943 fsu882@aol.com

Page 16 ---------------------------------------------------------------------------------------------------------------- www.realestatehotsheets.com

We’re Not Your Father’s Newspaper. Or his Classifeds, for that matter! How to Get One of 60,000 Weekly Copies of REAL ESTATE HOT SHEETS

1. ONLINE. You can download a PDF of the weekly paper at www.realestatehotsheets.com. If you only need a page, only print a page. 2. LOCALLY. You can pick up a full copy of the paper at one of the 400+ locations listed below. If you are a local business and would like to be included in our distribution, please call us at (239) 992-9642. 3. BY MAIL. If you would like a copy mailed to you, email publisher@realestatehotsheets.com, or send a request to REHS, P.O. Box 343, Estero, FL 33928. 4. BY EMAIL. Each week REHS sends a copy of the newpaper via email to the more than 25,000 members of the Real Estate Industry.

Now, More Destinations Than ANY Other Local Publication Beginning in October, REHS is mailing to 20,000 Households with Incomes >$150,000/year to Prestigous, “Feeder,” Out-of-Market Zipcodes

at NO EXTRA CHARGE REAL ESTATE HOT SHEETS is mailing 20,000 newspapers to New York, New Jersey, Connecticut and selected areas of the Midwest. No other publication gives you this much exposure for this small price. Using a table of random numbers, here is the sample of the zipcodes from which we will extract households, from our total database of 300,000 households meeting the $150,000/year income demographic. 02108 Boston, MA 02109 Boston, MA 02110 Boston, MA 02199 Boston, MA 02493 Weston, MA 02571 Wareham, MA 02719 Fairhaven, MA 02739 Mattapoisett, MA 02747 North Dartmouth, MA 03102 Manchester, NH 06820 Darien, CT 06831 Greenwich, CT 06840 New Canaan, CT 06853 Norwalk, CT 06870 Old Greenwich, CT 06880 Westport, CT 06883 Weston, CT 06897 Wilton, CT 07021 Essex Fells, NJ 07046 Mountain Lakes, NJ 07078 Short Hills, NJ 07620 Alpine, NJ 07760 Rumson, NJ 07924 Bernardsville, NJ 07931 Far Hills, NJ 08008 Beach Haven, NJ 08203 Brigantine, NJ 08223 Marmora, NJ 08226 Ocean City, NJ 08230 Ocean View, NJ 08243 Sea Isle City, NJ

08402 Margate City, NJ 08406 Ventnor City, NJ 08502 Belle Mead, NJ 08550 Princeton Junction, NJ 08730 Brielle, NJ 08735 Lavallette, NJ 08758 Waretown, NJ 08836 Martinsville, NJ 08861 Perth Amboy, NJ 10021 New York, NY 10022 New York, NY 10023 New York, NY 10024 New York, NY 10028 New York, NY 10069 New York, NY 10110 New York, NY 10111 New York, NY 10128 New York, NY 10162 New York, NY 10167 New York, NY 10280 New York, NY 10282 New York, NY 10506 Bedford, NY 10514 Chappaqua, NY 10576 Pound Ridge, NY 10577 Purchase, NY 10580 Rye, NY 11568 Old Westbury, NY 11949 Manorville, NY 11949 19035 Gladwyne, PA 19807 Wilmington, DE

20004 Washington, DC 20815 Chevy Chase, MD 20854 Potomac, MD 20901 Silver Spring, MD 20903 Silver Spring, MD 20910 Silver Spring, MD 21029 Clarksville, MD 22039 Fairfax Station, VA 22066 Great Falls, VA 22101 McLean, VA 30326 Atlanta, GA 30327 Atlanta, GA 44040 Gates Mills, OH 46032 Carmel, IN 48104 Ann Arbor, MI 48302 Bloomfield Hills, MI 60022 Glencoe, IL 60043 Kenilworth, IL 60045 Lake Forest, IL 60093 Winnetka, IL 60302 Oak Park, IL 60601 Chicago, IL 60606 Chicago, IL 60611 Chicago, IL 60630 Chicago, IL 60634 Chicago, IL 60639 Chicago, IL 60640 Chicago, IL 60641 Chicago, IL 63124 St. Louis, MO 66221 Overland Park, KS

OUR DIFFERENCE: FULL COLOR, PHOTO CLASSIFIEDS

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MOTIVATED

OYSTER BAY SLEEPER $515,000. 1455 Curlew. Totally remodeled 2 bedroom, 2 bath condo is just minutes from Downtown Naples. Direct access The Gulf of Mexico. Solid oak cabinets with tile countertops in kitchen. This unit will not last long. Bernard Minarcin, Downing-Frye Realty, (239) 269-6855 #REHS34103081009

actual size REHS Ad

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OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 17

IMMEDIATELY HIRING FOR THESE POSITIONS

Commission-based Sales Reps. Must have proven Sales Experience in Real Estate or Newspaper Ad Sales, or both. Several territories open in Lee and Collier Counties. Healthy commission, Travel Stipend and future health insurance. Send resume to publisher@realestatehotsheets.com or fax to (239) 992-2187.

An Original of the van Gogh Self Portrait with Grey Hat

Distribution Representative. Must have excellent knowledge of Lee and Collier roads and highways, and delivery or distribution experience. Some limited sales opportunity. Must have untarished driving record to drive Company Toyota Scion. $11.00/hr and future health insurance. Send resume to publisher@realestatehotsheets.com or fax to (239) 992-2187.

Not painted with oils, but created entirely out of butterfly wings. An absolutely incredible masterpeice by French artists Henrik et Josette Pawlok. Actual size is approximately 11 inches x 13 inches.

$350,000 U.S.D. Call (239) 860-3417 or email to dinandh@aol.com for more information.

Coldwell Bankerâ&#x20AC;&#x2122;s Rita Oben Has Never Met a Stranger in her Many International Travels Rita has been a local resident since 1971 and spent 15 years as a rental agent and managing broker of Coldwell Banker's Fort Myers Beach Rental Division. During her tenure she assisted thousands of owners and guests nationally as well as internationally. Her years with the rental division bring invaluable experience and knowledge. She is a skilled negotiator and handles stressful situations with diplomacy and tact. Rita really enjoys working with people and is very familiar with Lee County's different geographic areas. She has been fortunate enough to experience the growth as it happened. Her family has been local builders here since the 1980's. Rita has been a licensed real estate professional since 1991 and received her broker's license in 1993. She is a member of Coldwell Banker's Diamond International Society and held top producer status for many years. In 1995 Rita was named Rental Agent of the year. Rita is a recent graduate from Coldwell Banker University's Fast Trac Program and "E" Specialist Marketing Program. She has been with Coldwell Banker for 17 years. Rita is an active member of the Fort Myers Beach Chamber of Commerce and served on it's Board of Directors for 3 years. She served as a Hope Hospice volunteer and is a past member of the Women's Council of Realtors. Rita is a volunteer ESL teacher as well. Rita attended Hillsborough Community College and New Mexico State University where she was on the dean's list. She has also taken additional courses at the local college in foreign languages. Rita has her first degree black belt in the martial art of KoAmMuDo. Rita enjoys working out and practicing martial arts. She enjoys riding horses as well as Harleys. Rita has made many friends with her customers and clients abroad. Where ever she travels she is always prepared to promote the real estate market in Lee County. She was just recently in Switzerland and Greece and took that opportunity to pass out some business cards.

21178 Noddy Tern Drive Vacant land located on the prestigious Flaming Bayou Subdivision. Build duplex or single family, reduced $100,000 to $299,000

5483 Capbern Court Unfurnished attached villa in Whiskey Creek 55+ subdivision. Villa is immaculate and priced to sell. Large enclosed porch with western exposure overlooks spacious landscaped area. $181,500 4790 South Cleveland Ave WATCH OUT OR YOU WILL LOSE A CHANCE to own this completely remodeled condo overlooking a beautiful pool in one of the best kept secrets in Fort Myers, great location just minutes everything. $137,900

Rita Oben, P.A., Broker Associate

Coldwell Banker Real Estate & Mortgage 15065 McGregor Blvd., Ste 106 Ft. Myers, FL 33908 239-415-9300 239-415-1026 Fax 239-565-7977 Cell rita.oben@floridamoves.com www.Floridamoves.com/rita.oben Property information is derived from various sources that may include but not be limited to county records and the Multiple Listing Service. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. ÂŠ2007 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.

Page 18 ----------------------------------------------------------------------------------------------------------------- REAL ESTATE HOT SHEETS

YESTERDAY I WAS A LAW ENFORCEMENT OFFICER. TODAY I AM A REALTOR FOR PRUDENTIAL FLA WCI. YESTERDAY: I came to Fort Myers in 1972, and been here ever since. I chose law enforcement as a career, and served 27 years with the Lee County Sheriff 's Office, retiring with the rank of Major. Shortly after retiring, I became bored and missed being with the public. I started searching for a new career. TODAY: I was always interested in real estate and helping people, so I studied hard, passed the Florida Real Estate exam and decided to hang my new hat at Prudential Florida WCI. Real estate is a great occupation because it lets me do two things I very much enjoy -- helping people and finding solutions to their property or investment needs. As a former law enforcement officer, I know Lee County like the back of my hand. It’s one of those special assets Randy L. Collmer, REALTOR

I bring to the table when searching for the perfect real estate opportunity.

Prudential Florida WCI

REDUCED $20,000

13680 Hickory Lane, Ft Myers

2851 Old Burnt Store Rd, N Cape

Spectacular country home! Nestled back in this hidden gated community of Hickory Run. So quiet and peaceful and plenty of room to let the kids run and play. This custom designed home features over 3,100 sq ft of living area. 4 Bedrooms, 4 Baths. $829,900

Gated private drive takes you into the 10+ acres that is completely fenced. In the rear, a large pond along with a 4 stall barn, plus a tack room. A 40x24 pole barn with cement slab. This property can be agg. exempt. Immaculate home with all the extras. New roof, pool/outdoor shower. $2,850,000

608 Sunnyside Court, Ft Myers

14490 Old Hickory Blvd, Ft Myers

BOATERS DELIGHT, cozy three bedroom two bath home. To top it all oﬀ, the 24'deck boat w/150hp evinrude motor, stays with the home. You can leave this dock in be in the river/intercoastal waterway in about five 5 minutes. Motivated sellers. All reasonable oﬀers will be considered. $649,900

On the 18th fairway. Being sold furnished, this home has it all. Plenty of room for the family. Three bedrooms with a den. Three baths. The floors are covered with Wood, custom 18” tile and custom carpeting. Granite countertops and crown molding.

9861 Mainsail Ct, Ft Myers

8979 Paseo De Valenia, Ft Myers

Harbourside Caloosa Yacht & Racquet Club! French doors lead out to the screened lanai to a built in hot tub. The home is on a fresh water canal loaded with fish. Split master bedroom. 3 Bedrooms, 2 Baths. WAS $459,900 NOW $439,900

Jardin model that no one has ever lived in. Purchased as a second home. Upgrades galore, crown molding throughout, 6 base molding, oak staircase with black wrought iron spindles, plantation shutters on all windows. 5 Bedrooms, 4 Baths.

$669,500

$629,900 3504 E 15th Street, Lehigh Acres

REDUCED $5,000

Owners are relocating so this home is priced to sell quickly. THIS HOME IS A MUST SEE!!! Home is about a year old. A Gulfstream built, Grand Cayman II model, with many extras. 3 beds, 2 full baths and a den. Located in a quiet neighborhood in a growing area of Lehigh Acres. $324,900

Randy L. Collmer (239) 565-9514 (239) 482-5700, extenstion 5375 randycoll@comcast.net Prudential Florida WCI Realty 6611 Orion Drive # 201 Fort Myers, FL 33912 (239) 482-5700 (239) 482-7711 (fax) Prudential is a service mark of The Prudential Insurance Company of America, Equal Housing Opportunity

2713 SW 21st Place, Cape Coral SIGNIFICANT PRICE REDUCTION. This is NOT A SHORT SALE. The sellers want this home sold All OFFERS within reason. Great room layout three bedroom two bath home. Cathedral ceiling in great room. All oﬀers within reason considered. WAS $154,900 NOW $149,900

OCTOBER 19, 2007 ------------------------------------------------------------------------------------------------------------------------- Page 19

“Season” Greetings Coming to Florida for Season? Planning to Check Out the lower Prices on Real Estate? Purchase Property Through Me, and I’ll Fly you Back Home! (239) 292-5588

5316 SW 9th Place in Cape GORGEOUS WATERFRONT sailboat access, short ride to river 4/2 w/sparkling htd pool, tile thru-out granite kitchen w/stainless appl dock, lift, unit 64, STEAL IT FOR $399,000

2810 Estero Blvd #411 Caper Beach Club on Fort Myers Beach, 4th Floor Condo with 2 beds, 2 baths at this absolutely fun getaway. Spectacular views. $849,000

4745 Estero Blvd #602A Luxury Condo and Lush Grounds in Fort Myers Beach. Gulf Of Mexico and Bay Views. Resort Style Pool And Spa. Watch the sunset from your large lanai. $559,000

REDUCED $70,000

9062 Prosperity Way Especially designed for the Florida Lifestyle! This 3 Bed, 2 Bath Cayman model is a one level beauty with 2266 sf, and gorgeous private pool and spa. Was $569,000 NOW $499,000

REDUCED $10,000

REDUCED $20,000

423 SE 16th Street CANAL HOME IN CAPE CORAL 3/2/2 built in 2003,spacious w/ tile and hardwoods, large lanai Priced to sale fast at $179,900 NOW $169,900

9523 Hemingway Lane Country Club Living at its Finest 3 Bed, 2 Bath, 1709 Sq. Ft. Pool with Spa. Hurricane Shutters, 18” tile, Maple Cabinets. Social membership. $309,900 Seller will Lease Back

PRICED BELOW COST

DRASTIC REDUCTION

10115 Villagio Palms Way, #208 Close to Town Center and new Coconut Mall and beaches. Brand new, 2/2 with den, 1,667 sf, garage, granite, cherry cabinets, water view. $239,000

22604 Island Pines Way. #402 Don’t blink. This beauty will be gone! 3 beds, 3 full baths, 2,163 sf, condo/townhome has absolutely incredible views of Estero Bay, granite counters, cherry cabinets $699,000

740 North Estero Blvd # A-2 Good bye to Traffic Woes! Enjoy life in this fabulous beachfront condo with awesome rental program. 2/2, 1,285 sf . Seller ready to sell. $829,000

22712 Island Pines Way #502 NOT A MISPRINT..SELLER WANTS OFFERS ON THIS UNIT. Beautifully furnished penthouse with great views of both the gulf and bay. never rented, in mint condition. $486,5000

3521 SE 3rd Ave in Cape In a word - beautiful. This meticulously cared for home shows better than new! A sunken living room, vaulted ceilings, spacious rooms. $230,000

9209 Calle Arragon Ave #105 Laguna Lakes in Fort Myers. This 3 bedroom 2 bath corner unit is located in the former model building and offers a spectacular lake view. $345,000

10023 Colonial CC Blvd CHAMPIONSHIP GOLF !!!! life is good in this twin villa w/1700 sf of leisurely living, with 2 car garage. Social membership included Value priced at $259,900

10033 Majestic Ave Fort Myers The moment you enter you'll fall in love with this fabulous 2 bedroom, 2 bath villa with a 2 car garage in sought after Colonial Country Club. $369,900

GOLF INCLUDED

10083 Oakhurst Way Seller is highly motivated and will consider all offers, 20% secondary financing available. Brand new home in Fort Myers in most desirable Colonial CC $299,900

Michelle D. Freiburger

Broker Associate (239) 415-9300 ext. 115 (239) 292-5588 (mobile) michelle.freiburger@ﬂoridamoves.com www.ﬂoridamoves.com/michelle.freiburger Property information is derived from various sources that may include but not be limited to county records and the Multiple Listing Service. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. ©2007 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.

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THE STOCK DIFFERENCE

READY FOR LIVING PASEO is brought to you by Stock Development, Lee County’s Developer of the Year, and one of the premier builders and developers of luxury homes in Southwest Florida. Finely crafted homes, exciting amenities and first-rate service are what you’ve come to expect from Stock. You can count on Stock to offer exceptional value for the dollar, with homes that offer truly innovative design and exceptional architectural details that stand apart from the crowd. In every Stock home, you’ll be pleased to discover many standard design features that other builders would consider upgrades. It’s these extras, and an unwavering commitment to excellence and value that makes The Stock Difference.

2007 COMMUNITY OF THE YEAR

More Reasons To Love PASEO

Lee County’s Community of the Year • Winner of 14 Pinnacle Awards Winner of 5 Superior Home Awards & The Judge's Award for Overall Architectural Design and Land Planning by the Lee Building Industry Association Offering Casitas, Townhomes, Flats and Single-Family Homes • Coming Soon – the 26,000 sq. ft. Village Center !

Residences from the $300s SALES CENTER LOCATED AT

9011 DANIELS PARKWAY, FT. MYERS

Tel: 239.425.6777 www.PASEO-FTMYERS.com

BROKER PARTICIPATION WELCOMED. ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. NOT AN OFFERING WHERE PROHIBITED BY STATE LAW. PRICES SUBJECT TO CHANGE WITHOUT NOTICE. PHOTOGRAPHY IN THIS AD MAY BE STOCK PHOTOGRAPHY USED TO DEPICT THE LIFESTYLE TO BE ACHIEVED RATHER THAN ANY THAT MAY EXIST.